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Miuccia Prada Biography

(1949–)
Miuccia Prada is an Italian fashion designer best known as the head of
Prada, a fashion powerhouse that specializes in luxury goods for men and
women.
QUOTES : “My idea is always to avoid nostalgia.” —Miuccia Prada
Synopsis
Fashion designer Miuccia Prada was born on May 10, 1949, in Milan, Italy.
Once a member of the Italian Communist Party and a mime student, Prada
was an unlikely entrepreneur when she took over her family's luggage
business in 1978. She first dazzled the fashion world in 1985 with a series
of black nylon handbags and backpacks. Prada is now a billion-dollar
company.
Younger Years
Famed fashion designer Miuccia Prada was born Maria Bianchi Prada on
May 10, 1949, in Milan, Italy. She was the youngest granddaughter of
Mario Prada, who started the Prada fashion line in 1913 by manufacturing
well-crafted, high-end suitcases, handbags and steamer trunks for the
Milanese elite.
Prada was an unlikely inheritor of her family's business. A former member
of the Italian Communist Party, Prada attended the University of Milan,
where she made a name for herself as an ardent feminist and earned a
Ph.D. in political science. Following her academic work, Prada planted
herself at Milan's Piccolo Teatro, where she trained as a mime for five
years.
Early Fashion Career
In 1978, Prada entered her family's business and soon set to work on
reimagining a company that had grown sleepy and stagnant. With the help
of her future husband, Patrizio Bertelli, Prada began updating the
company's merchandise with designs she'd developed herself.
Prada began gaining popularity in 1985, when she unveiled a series of
black nylon handbags and backpacks with understated labeling—a stark
contrast to the logo heavy clothes that dominated the fashion world at the
time. Four years later, Prada, who has no formal fashion training,
introduced a line of ready-to-wear women's clothes that she called
"uniforms for the slightly disenfranchised." Critics and consumers ate it up.

the company unveiled a line of men's clothing. along with that of the late fashion pioneer Elsa Schiaparelli." In 2010. and Church & Company. Jil Sander. an exhibition of Prada's work was showcased. at New York's Metropolitan Museum of Art. Helmut Lang. who'd by now become her husband. among others. the items packed chic appeal. In 1992. just her own original energy. in Prada's. she introduced a new.Working closely with her Bertelli. more affordable label called Miu Miu. "If you want to know what a season is about. you don't miss the Prada show. In 2004. Prada was the named the McKim Medal Laureate (for achievements in fashion and business) at the Villa Aurelia of the American Academy in Rome. . Prada has continued its upward trajectory. "She never follows anyone else's lead. In 2002. Prada's Impact Much of what set Prada apart from the rest of the fashion world is her seeming disregard for the fashion industry. Her collections are completely an expression of herself. In the years since. she dazzled a front row of critics at a show with a collection of souvenir clothes that included straw hats and embroidered moccasins. In 2012. including Fendi. it was reported that Prada had annual revenues of more than $1. introducing other new lines. and buying stake in or just buying up competitors. Her experimentation once included a raincoat that was transparent until it became wet. Prada quickly grew the business into a powerhouse.9 billion. at which point it turned opaque. Three years later. In another designer's hands they might have been seen as garish." one fashion director told TIME magazine in 2004. Prada has always blazed her own trail and demonstrated a fearlessness in trying new styles.