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Submitted byHarshit Varia

Prateek Singla
Rohit Bathla

The steps should be taken by the company in order to restructure the initiatives so that to have better effectiveness results within the organization.16 There is an opportunity for the company to enhance its business by emerging and expanding it through the small firms and businesses.EFE Matrix for Revlon External Strategic Factor Weig ht Ratin Weight g ed Score Remarks 0. organic and all natural. The loyalty perceived by the people towards the brand is almost about sixty eight percent of the consumers who will also remain loyal to the company which ultimately increases the sales.3 Increasing market and trend for the eye make over 0.03 3 0.1 3 0. To adopt the various sorts of strategies like of the customer driven demands in order to have the rebranding of the products.13 3 0.04 4 0.05 4 0. The increasing market and trend for the eye make over is the best opportunity for the company to build up a significant place in the global market with respect to the niche areas.03 3 0.03 2 0.09 Geographical aspects 0. OPPORTUNITIES Emerging and expanding it through the small firms and businesses. Indonesia and China. 0.39 Customer driven demands 0.06 The huge demand of the innovative products especially like the green products. .09 Perceived loyalty about the Brand 0.2 Restructuring of the initiatives 0. which the company manufactured about almost six % in one of the previous years that are approved to be ethical. The geographical aspects in the market also lead the company to grow within the countries having high population especially India. The huge demand of the innovative products especially like the green products.

02 4 0.28 More innovation required 0.04 4 0.06 3 0. The selling of the products with the high and branded prices but the inferior quality in the multilevel companies. .81 The company is experiencing huge and intense competition in the market with its well being competitors like Mary Kay and Avon.27 Rejection I internet selling 0.THREATS Wt. The decline in the earning opportunities is the threat for the company to maintain its position in the market. The over dependence of the company on the suppliers of the third party occurs some of the fraudulent factors.16 The replacement of the Revlon products with the other brands 0. The inflation rate may cause the decline in the demand of the com pay’s products and also the increasing costs of the products and commodities during manufacturing decreases the growth.R Intense Competition 0. The factors of the innovative and new product development due to the global economical change and sustainability programs.06 3 0.08 2 0. R Wt. The rejection of the company in order to sell the products by the sales representatives through the internet.48 High priced product 0.18 The decline in the earning opportunities 0.07 4 0. The replacement of the Revlon products with the other brands which attracts the women who are attracted by the innovative and extensive product line.15 Inflation rate 0. The macroeconomic pressure faced by the company all over the world is the threat in case of declining in its sales.08 Total Weighted Score 1 2.16 Macroeconomic pressure 0.18 Overdependence of company 0.05 3 0.09 over suppliers 3 0.12 4 0.

1 4 ) People unaware of existance of UBS Chandigarh 0. Himachal Pradesh.78 .1 4 0.75 0.1 5 0.125 3 0.15 5 0.23 0.5 3 ) Upsurge in service industry has lead to more people doing MBA 0.075 3 0.075 3 0.23 OPPORTUNITIES 1 ) UBS is strategically located at center of North India.38 4 ) Government funding to college is increasing 0.125 4 0.EFE Matrix for UBS External Strategic Factor Rating Weighted Score 0. 2 ) People prefer getting an MBA degree as against PGDM THREATS 1 ) Threat from established and upcoming management institutes in region 5 ) University politcs poses a threat to UBS Total Weighted Score Weight 1 3.5 3 ) More attractive opportunities after graduation as compared to MBA 0. Thus catering to potential students of J&K. Punjab and Haryana.1 5 ) Upcoming Industrail area around Chandigarh encourges people to take up MBA 0.05 2 0.15 4 0.05 2 0.6 2 ) Students not opting in for higher education 0.4 0.