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PGDAM

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Sem. Presentation

Project on

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Objective͛s
About Hiteshi herbal
About Aloe Vera
Benefits of Aloe Vera
Aloe Vera made products
Aloe Vera uses & practice
Host Country
Reason Behind Launching
Mission of company
SWOT Analysis

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STP Process
Global marketing mix
Conclusion
Word of Thank you

v Learn to make project with cordinatively and helping attitude. v Come to know the process of launching a product. . v Gain fair knowledge about Aloe Vera & Aloe Vera made products.Objective v To gain knowledge about how a product run in global market.

v With his continuous marketing efforts he also got signed MOUs with buyers from USA Japan Dubai etc. v HHPL has also been very active and successful in promoting domestic sales & exports of herbal Cosmaceutical and Nutraceutical products. for export of such products. v HHPL also has a big plantation of Aloevera Jetropha and other herbal plants to meet out the need of raw material to make plant based natural products required for its production unit. His pioneering work in this area has been well recognized and accepted by several national and international agencies.About Hiteshi herbal v M/S Hiteshi Herbotech Pvt Ltd (mm 9 promoted by Mr Tulsi Bhatia has been involved in plantation & processing of herbal plants & products since 2001. .

O   .About Aloe Vera v v v v v v v p  ÚAloe Vera often called the Miracle Plant the Natural Healer the Burn Plan goes by many names which have survived the 4000 or so many years during which this amazing medicinal herb had benefited mankind.

 ALOE VERA ALOE BARBADENSuS .

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 ALOE BARBADOS ALOE CURACAO ALOE uNDuAN ALOE GHu KUNVAR MMMMMMMMM |  .

›   There are over 250 species of Aloes in the world mostly native to Africa . MMMMMMMMM  lowers Roots m  South and South Western undia.

Benefits of Aloe Vera v ut is useful for X ray burns Dermatitis Coetaneous and disorders of skin. v Aloe Vera Gel has the remarkable ability to heal wounds ulcer and burns. v Drug from juice is tonic and is used in jaundice amenorrhea atonics and piles. v Due to its moisturizing and antiÚaging properties it is often used in skin lotions. .

Aloe Vera made products v v v v v v v v v p = .

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Aloe Vera made products .

Aloe Vera uses & practice v v v v v v v v Aloe Vera Drinks Animal care Beehive products Skin care Cosmetics & luxury skin care Personal care Vitamins & minerals Weight management .

v We will introduce our product in the main and major top cities of the Bolivia country. .Host Country v We are launching our product in the Bolivia country .

9 Ä ñ 14 190 square kilometers (5 479 sq  ñ ›   {official languages}  p.15960 BOB  › ñ 1 098 580 square kilometers (424 162 square miles9     8 857 870 (July 2005 est.About Bolivia v v v v v v v =      Sucre. p     La Paz =  ñ Bovilian Bolivino {BOB} 1 US Dollar = 7.

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Major Cities v v v v v v v v v Pando Beni Santa Cruz La Paz Oruro Tarija Potosi Cochabamba Chuquisaca .

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v The citizens of Bolivia country have more skin ʹburn problems.Reason Behind Launching v We want to capture the South America that͛s why we start with the small segment . . v There is no major competitors against Aloe Vera product. v They have so much junk food so Aloe Vera is digestive.

SWOT Analysis ›  Ä v Aloe Vera products customer can purchase without any apprehension. . v Lack of awareness among the people of the benefits of Aloe vera. supports a lot. v Aloe Vera reap in very low price and entire process is also economic. v Aloe Vera products have no side effects. v Aloe Vera is agree culture based business so govt.

.   v Allopathic & homeopathic medicines is major threats. v Being economic every needed person can afford these products.SWOT Analysis `   v ut͛s new product in new country so curios person will purchase.

Aloe Vera Juice or Diabetics patient And other abdomen problems.STP Process Segmentation ñÚ Segmentation will subsist a pivotal role in the success of products. Targeting ñÚ All Aloe vera products has its own targeting customer likeñÚ Aloe Vera Gel for Children & youth. Positioning ñÚ Our products unique selling proposition is that all products have multipurpose and take in differentÚdifferent uses. So we will launch all Aelo vara product in the top 10 major cities of Bolivia on 7th Apiril. But still by advertisement and publication we have to create a strong and robust mindset among the customers . Aloe Vera Skin care Products Women youth.

Global marketing mix    product is the most crucial element of companies marketing program that͛s why we will copeÚwith cost of the product the modest and unique labeling instructions that need to be on the product. .

.Global marketing mix    place is the factor we are to choose how the products will reach from manufacturer͛s inventory to the end users. To reach at right time and right place to decide the means of distribution channel.

We will choose ͞Penetration Strategy͟ and customer based pricing approach.Our products pricing objective is to capture the maximum share of market.Global marketing mix   While launching the product price is the must considered factor. .

.We can promote our product through product advertisement corporate advertising and through social advertising will increase customer awareness and also support the functioning of sales and marketing.Global marketing mix PromotionñÚ one of the strongest tool of promotion is advertising.

We both the groupÚmates learned the launching process of any product.Conclusion As a conclusion its not conclusion in slides but in our learning . The particular product from home country to host country helps us to know the other things to be considered while making project. .

Word of Thank you v We are obliged that we were given opportunity to make a new different presentation. v So we would like to thanks to all my respected teachers and my friends who helps us a lot. .

Bibliography v v v v v Google Wikipedia Encyclopedia Britannica Teachers & riends circle httpñ//www.htm .hiteshiherbal.com/index.

Presented by  Ghanshyam Singh  Mayur Sharma Student of BBA finalist .