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BUSINESS PLANNING AND ENTREPRENEURSHIP

PMBA 622 – Section 001
Spring 2015
Professor
Clay Dibrell, Ph.D. Office: Holman Hall 337, Office Phone: 662-915-1986, e-mail:
cdibrell@bus.olemiss.edu. I check my email every normal weekday morning by 2:00 pm central
standard time (cst) and will try to get an answer to you within 24 hours thereafter, except during
the spring break holiday. If needed, we may also make an appointment to speak on the phone at
other times.
Text
Launching New Ventures, 6th Edition. Kathleen R. Allen. ISBN-13: 978-0538481793
Discovery Driven Growth. Rita G. McGrath and Ian C. MacMillan. ISBN-13: 978-1591396857
Course description
Advanced analysis and decision making in a business setting. Includes financial analysis,
competitive strategy and pricing, growth simulations, business condition forecasting, and product
supply and demand projections. Competitive cases form a focal point for course organization.
Course objectives
This course is designed to provide you with the basic concepts and language of entrepreneurship
and corporate entrepreneurship. A primary objective of this course is to encourage
entrepreneurial thinking and enable you to evaluate your personal prospects for entrepreneurship.
Specifically, we will cover: what it means to be an entrepreneur, the process of creating and
launching a new venture, recognizing opportunities in the market, problems and solutions
associated with starting a new venture, and your propensity for taking or avoiding risk. Similarly,
we will focus on corporate entrepreneurship and the role of innovation in generating revenue
streams for existing companies. At the end of this course, you will be able to recognize what it
takes to be a successful entrepreneur and corporate entrepreneur.
Measurable student learning outcomes
Upon completion of this course, students should have the ability to:
 To describe what it means to be an entrepreneur as compared to a corporate entrepreneur.
 To understand how to create and to launch a new venture.
 To understand how to initiate and to launch a new venture inside of a corporation.
 To identify and to articulate solutions to the challenges associated with the
implementation in entrepreneurial startups and corporate entrepreneurship.
 To understand the basic areas of venture finance.
Course procedures
The course will be conducted with through lectures and class participation. Course lectures will
relate to chapter reading assignments but will not attempt to cover all the material in the text.
Because this course is at the Masters level, it makes heavy use of readings and group projects
designed to generate discussion of problems that you may face in real business settings.

chaptertools. Giving your term paper. Violations will be subject to disciplinary actions (i. Obtaining unauthorized information. or anyone else's notes. Plagiarism--representing someone else's work as your own. Encouraging or recruiting any other person to commit any form of academic dishonesty. Quoting from another source on a term paper or an assignment without citing the source. Collusion.Statement regarding students with disabilities Any student who feels that he or she needs an accommodation due to any disability. (3). Giving or selling course textbook test bank(s) to another student. (2). (5). Giving or selling exams to other students. Retyping part or all of a friend's paper and handing it in as your own. please contact student disability services (http://www. (2).pdf. Taking a paper from any file and handing it in as your own.edu/depts/sds/). (4). (5). informing another person in a later section of the questions that appear on the exam. If you feel that you may have a disability. After having taken an exam. the following behaviors (though not an exhaustive list) are considered to be strong breaches of academic dishonesty for which severe penalties would seem probable: a. Copying part or all of a graded homework assignment from another student. chair of the management department. Use of unauthorized course textbook test bank to gain an unfair advantage over other students. (4). Working together on a take-home test or an assignment when not specifically permitted to do so by the instructor. Academic dishonesty Cheating and other academic misconduct will not be tolerated. cases. Looking on another student's paper during an exam. (1). (2). or other assignments to another student. Acting in concert with one or more fellow students to commit any form of academic dishonesty together.net/site_files/file_1231796593. (1). (2). (1). 2 . Looking at your notes. Tendering of information. As indicated by Bob Robinson. (6). (4). Making unauthorized grade changes or tampering with grades in any way. (4).e. b. during an examination when not specifically permitted to do so. homework. Giving or selling term papers. Giving someone answers to exam questions while the exam is being given. Giving your work to another student to be copied. (3). minimum failure of the course activity in question with a strong probability of failure for the course) as specified by The University of Mississippi Handbook of Standards http://www. (1). (3). c. case. please make an appointment to discuss this matter with me within the first week of the semester. or other assignment to any other student.olemiss. Handing in a paper purchased from a term paper service. (3). d..

Having another student do your course work. (1). You have wowed me. Evaluation and grading Students are expected to do both individual and group work. (3). (2). and students are charged with the responsibility to behave with personal and professional integrity and to refrain from dishonorable conduct. and service activities. Be open to your ideas. Misrepresentation. f. I must do the same. A = Exceptional & Outstanding Work. research. D = Sub Par Work 3 . 4. 2. Return out-of-class assignments and tests so that you have feedback in a timely manner. Giving or receiving information when not specifically authorized to do so. Copy material directly from the textbook or course slides on to your exam. Grades for late assignments will be reduced by 20% for every class period submitted late. e. How I Grade: 1. staff.(5). 3. it is necessary that you receive certain commitments from me to receive maximum benefit. B = Very Good Work 3. the outcome will be that you will leave this course with knowledge of how to formulate and to implement an innovation that you may utilize in the future. 2. Behaviors that signify to me that a student is committed to excellence include: 1. Posting comments to the group-led chapter discussion forums. C = Average Work 4. 2. Discussing with the instructor anytime an issue is unclear. Keep you informed about the direction of the course including any changes to the course calendar. which will be based on the assigned time in the course schedule. The outcome is not that you have met certain “minimum” standards. Please talk to me if you have any problems with understanding the material or completing the scheduled assignments/examinations. Be available to discuss any problems or questions through appointments with you. Lying to a professor to increase your grade. opinions. and questions. 3. (4). School of Business Administration's Statement on Academic Integrity: The School of Business Administration upholds honor and academic integrity in all of its teaching. and I commit to doing the following: 1. Bribery--Offering money or any item or any service to any other person so as to gain academic advantage for yourself or any other student. Having someone else take an exam for you. Just as I have challenged you to pursue academic excellence in this course. Student expectations of the instructor In order for this course to be a personal success for you. Student conduct and expectations Class members are expected to treat each other with courtesy and respect. Being prepared for group-led chapter presentations. All business faculty.

Groups will be graded upon the level of participation from their peers. as I will look at the usage statistic as well as the quality of the posts. the quality of additional material which they bring to the presentation and their creativity in presenting the chapter. Class Participation 2. Group Market Discontinuity Project or Social Entrepreneurship Project 4. Group-Led Chapter Discussion 3. F = Exceedingly Poor Work. During these sessions. 2. double-spaced. The narrated presentation should appear on the Monday of the assigned chapter. I will answer your questions concerning the class. Group-Led Chapter Discussion: There are several chapters. You should draw on aspects of the course and your personal experience in creating this 4 . Each group should notify me when the presentation and questions have been posted to blackboard. and I will send out notification to the remainder of students. and must be no longer than 20 pages (not including references and appendices) identifying a market discontinuity and creating a strategy to exploit the discontinuity. A group of up to five students will be asked to lead the discussion on their assigned chapter. Groups will need to choose either the Group Market Discontinuity Project or the Group Social Entrepreneurship Project Group Market Discontinuity Project: Each group (up to four students per group) is required to turn in a typed 12pt Times New Roman font. I will grade the participation of the other non-presenting students based on the quality of their comments during these sessions. Each group will prepare a narrated PowerPoint presentation which they will record and present for their fellow students to review in preparation for the discussion. You should attempt to convince me of your logic for choosing the discontinuity. Each live session is optional attendance and will be recorded for students to review. each group should provide at least three questions to students which may be answered on the chapter discussion board. Final Exam 10% 15% 25% 20% 30% 1. as demonstrated through the comments on the discussion boards for the presentation. Likewise. 3. These sessions will last from 6:00 pm to 6:30 pm central standard time and are listed on the Course Calendar in this document. and why your proposed business plan will be effective. Your grade will be composed of the following components: 1. I will hold live sessions through Adobe Connect in the Virtual Classroom. Class Participation: As students will lead the discussion concerning the Discovery-Driven Growth assigned chapters. Individual Business Model Summary 5. As this is an online course. Each student will be required to make one post related to group-led chapter presentation from the Discovery-Driven Growth text in the appropriate discussion board.5. which we will be reading throughout the term from the Discovery-Driven Growth text.

you will need to 5 . However. You may wish to find group members through your posts on blackboard. as it will be useful in the integrative process. group participation will count. You may create the summary as a traditional entrepreneur. I will provide feedback to the group on their progress. as it is an expense.g. Appropriate contributions are expected from each team member and may be enforced by grade sanctions. You will be graded upon the following three components: design of your website (20 points). and your presentation of results from your online venture (20 points). social entrepreneurship is defined as entrepreneurship-oriented practices designed to identify and to pursue opportunities that address economic and social problems in a community. I will provide additional information for you in the upcoming days describing the project in more detail. located in the back of the syllabus. and venture challenge subscription. From your submissions. I would like for you to individually apply the principles from the course readings and lecture materials assigned from Week 1 in the course calendar up to Week 6 by creating a business model proposal. In addition. financial performance of your online venture (60 points). your ability to clearly communicate and use the language of business will be considered in your grade. which you should clearly identify at the beginning of your summary. Likewise. This money will initially come from the group. you will need to submit a digital copy to me and to upload a digital copy to SafeAssignment on Blackboard to check for indications of plagiarism. Each group will be asked to provide evidence of progress on their project at two times during the semester (please see course outline for actual dates). which will include ecommerce store. and are compatible with you. The online venture challenge is designed for you to generate real revenue for a social cause (e. I will keep a running set of notes. Likewise. These evaluations will be used to generate a multiplier used in computing each student's grade on all project activities. Business Model Summary: As this is an entrepreneurship course.. Red Cross) by applying the principles learned in this class and from your own experiences. All material incorporated from external sources which is used in your paper should be clearly cited using APA format. I have created an evaluation sheet to provide guidance for you. In your summary. The groups will be able to seed their projects with up to $200. Finally. or as a social entrepreneur. marketing. Your group will evaluate you on your level of participation on the group project. which you believe will solve a problem in your present organization or in your community. share similar work schedules. the team may reimburse themselves from their gross revenue. which I will use to aid me in determining your final grade for the project. You will have the choice of either building the website on your own or going with a turnkey solution (http://onlineventurechallenge. I suggest that you choose group members which complement your skill set. The peer evaluation sheet is provided in the back of the syllabus. corporate entrepreneur. Members of each research team are required to submit a written evaluation of their peers for their contribution to the successful completion of their project. The summary should outline a proposed business model. Group Social Entrepreneurship Project: For this assignment.com/). 4. Their evaluations will be used to create a multiplier that will be employed by me to assign your grade on the group project.document.

which is financially viable. You should not directly copy material from the textbook as this will be considered plagiarism. and you should not share exam-related information with other students in the course which have not yet completed the entire exam. All components should be included and clearly identified in your submission. 1.  Your work is logical.answer the following questions: (1) What is the problem that your product or service will solve? (2) What is the value proposition? (3) Who are your customers? Who will be the first customer? (4) How will you get the product or service to the customer? (5) Who will manage the venture? (6) What is the feasibility of your proposed business model being financially viable. You will submit your summary through SafeAssignment to check for indications of cheating and/or plagiarism.. founding team. Final Exam: The final exam will cover all readings and lecture materials assigned from Week 7 in the course calendar up to Week 15. please use the corresponding concepts or tools from the course materials (e. The exam will consist of multiple choice questions and a case analysis. and financial needs assessment. (10 points) 3. Define your customers. 12pt Times New Roman font. and organized. as this is another form of academic dishonesty. calculating total startup capital needed. The grade breakdown for the following components is provided below. clear. opportunity portfolio). You should not directly copy material from the textbook as this will be considered plagiarism. Founding team members (10 points) 6. (10 points) 2. product/service. and you should not share related information with other students in the course which have not yet taken the exam. such as integrating all applicable terms in your summary from the materials covered in class. Where applicable. Distribution of your product or service to the customer (10 points) 5. 5. Feasibility of your proposed business model in regards to industry and market/customer.g. including the assumptions of your business model? The summary should be two to three pages in length. If warranted. Identify and clearly define the problem that your product or service will be solving. and you may use bullet points when applicable. as this is another form of academic dishonesty. Value proposition. affordable loss principle. The exam will be administered online and is an open book exam. business model canvas. (50 points) You will do well if:  You have a creative solution to the problem which you have identified. one-inch margins. singled-spaced.  Your work is reasonably insightful and shows a strong linkage to the course material. (10 points) 4. concise. I will upload your final case analysis to SafeAssignment to check for indications 6 . You will need to be parsimonious in your writing. you may provide additional support materials in an appendix.

4 for this course. Final Grade Scoring I round up or down. and I will provide additional information to you before the exam. However. Final Comments I may change the course schedule during the term. you will receive a B for the term. you will receive a C for the term. or negative effect on the learning environment over the course of the term up to one letter grade. 7 . Example 1: If you earn a final grade of 79.5 for this course. these changes will be done in consultation with the class and will be announced well in advance. Students not reading their emails related to notification of the date changes made to the schedule have the responsibility for obtaining the information regarding the changes.of cheating and/or plagiarism. Example 2: If you earn a final grade of 79. I will do everything that I can to help you learn the material and make our class a meaningful experience. Negative Participation Rule: I reserve the right to lower the final grade of any student who I feel has had a detrimental. I hope that you will do everything possible to be prepared so that you can enjoy your learning experience. distracting. The exam will be scheduled for Week 15 (see course calendar). Examples are listed below.

The dropbox for the submission of your business model summary will become available for students starting Sunday (2/22) at 1:00 pm cst and remain open until Tuesday (2/24) by 8:00 pm cst. Submit initial concept of Group Market Discontinuity Project or Social Entrepreneurship Project to me by Sunday (2/22) at 11:59 pm cst. . Optional Virtual Meeting #1 at 6:00 pm cst on Monday (1/26). Self-Select Groups for Group Discontinuity or Social Entrepreneurship project. Sign-up for dates related to Group Chapter Presentations for McGrath & MacMillan (M&M) Discovery Driven Growth Presentation. Recognizing and Shaping an Opportunity   Week 3 2/1 4. 7 2 Week 5 2/15 8 3 Developing and Testing a Business Model. Optional Virtual Meeting #2 at 6:00 pm cst on Monday (2/16). Analyzing the Industry and Market Analyzing Product/Service Design and Protection. Building the Founding Team. 5 1 Week 4 2/8 6. Sign-up sheet will be through Google Docs by February 1st. Business Model Canvas (See Blackboard for Slides) Calculating Startup Capital Requirements     Week 6 2/22 Business Model Summary 8  Deadlines Self-Select Groups for McGrath & MacMillan (M&M) Discovery Driven Growth Presentations by February 1st. 3 Spring 2015 Course Calendar McGrath Concepts & MacMillan (M&M) Chapter Understanding Entrepreneurship Preparing for the  Entrepreneurial Journey.Dates Allen Chapter Week 1 1/18 Week 2 1/25 1 2. Startup Weekend Oxford to be held Friday evening (2/20) Sunday (2/22).

Approved Group Social Entrepreneurship Website goes Live by Sunday (3/22) at 11:59 pm cst.  Planning for Change Review for Final Exam and  finish any remaining topics. Group Social Entrepreneurship Results presentation is presented during Week 14. 14 7 Week 12 4/12 15. Family Business (See Blackboard for Presentation Slides) Planning Startup Operations. 18 9 Week 14 4/26 10 Spring Break Choosing the Legal Form of Organization Incorporating Ethics and  Social Responsibility into the Business Designing an Entrepreneurial Organization. Please upload your Student evaluations for the Group Market Discontinuity Project or Social Entrepreneurship Project to the assigned dropbox by Sunday (5/3) at 11:59 pm cst.    Week 15 5/3 Final Exam. 16 8 Week 13 4/19 17. 9  Submit letter of support for the approved group social entrepreneurship project from the targeted Charity to me by Sunday (3/1) at 11:59 pm cst. Submit rough outline for the Group Market Discontinuity Project to me by Monday (4/6) at 11:59 pm cst. Group Market Discontinuity Project due by Sunday (5/3) at 11:59 pm cst. Contact Dr. Dibrell to set a time. Optional Virtual Meeting #3 at 6:00 pm cst on Monday (4/27). Funding a Rapidly Growing Venture Planning for Growth. Group Social Entrepreneurship Website is Closed by Sunday (4/19) at 11:59 pm cst.Week 7 3/1 3/8 Week 8 3/15 Week 9 3/22 Proof of Concept: A New  Approach to Business Plans 9 10 4 11 5 Week 10 3/29 12 6 Week 11 4/5 13. Developing a Startup Marketing Plan  Funding a Startup Venture. The final exam will become available for students starting Sunday (5/3) at 1:00 pm cst and remain open until Tuesday (5/5) .

by 8:00 pm cst. 10 .

production. Management (5 Pts) ___________ 8. THE WRITTEN REPORT (10 pts) 1. Business Model Canvas (10 Pts) ___________ 4. purpose. CONTENT OF ANALYSIS (90 pts) 1. Competition (10 Pts) ___________ 6. Financial section (10 Pts) ___________ 9. Conciseness. Scheduling and milestones (5 Pts) ___________ II. Development. and location (10 Pts) ___________ 7. Clarity. Risk factors (5 Pts) ___________ 10. Harvest or exit (5 Pts) ___________ 11. and opportunity (10 Pts) ___________ 3.PMBA 622 Group Evaluation for Market Discontinuity Project Title of Project: Group: I. OVERALL GROUP SCORE ___________ ___________ 11 . and Completeness (10 pts) III. Background. Marketing (10 Pts) ___________ 5. Executive Summary (10 Pts) ___________ 2.

Again. 2. Now. For example. _______________________________ __________ 3. Percentages below 95% must be accompanied by a written explanation of the reasons for assigning a low evaluation to this (these) student(s). _______________________________ __________ 4. assign a percentage of the team grade to each individual. of this initial disciplinary action. therefore. to FIRE) that individual. Use the back. _______________________________ __________ 12 . List the names of each member of your group (including yourself) in the spaces provided below. Please give these evaluations your careful consideration as they will be used in determining an individual's project grade. if a fellow team member performed well on each category. The instructor should be notified immediately. 3. (2) timely completion of assigned work. your evaluation has direct consequences for the final grade assigned each student in this course. If this fails to resolve the problem then a written warning should be issued to the offender listing the offenses and steps necessary to improve performance. YOUR TEAM’S Number_______ and PROJECT NAME_______________________________ Percentage (0-105%) of Students' Names Project Grade Awarded 1. All members of the involved group must then meet with the instructor to attempt to resolve the issue. A student who exceeded all expectations in their contribution could be awarded up to 105% of the group's grade. this involves removing the offender from the group and assigning equivalent work to the offender. Team members should first issue a verbal (witnessed) warning to the individual. Individual evaluations will be kept confidential. you may find a group member who does not contribute in any meaningful way to the task at hand. and (3) quality of work. Peer Evaluation Form This form is to be used at the end of the course to evaluate the contribution of your fellow team members to the overall performance of your group. lesser contributors could be assigned lesser percentages. However. The group has a right to terminate (that is. then you might assign them 100%. If previous steps fail. Typically. The recommended procedure is as follows: 1. or separate sheets if necessary to provide necessary documentation. sometimes. notify the instructor immediately. considering the contribution of each student in terms of (1) proportionate participation in team activities. A non-discriminatory process should be used in this event. _______________________________ (yourself) __________ 2. Student teams are responsible for documenting the contributions of each member to the successful completion of the group assignment.Project/Peer Evaluations Students should recognize the extreme difficulty of passing this course without the support of their colleagues. in writing. No more than one student per group can receive in excess of 100%. then a termination notice may be issued.