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TOOTHPASTE STUDY

1. Which toothpaste brand do you use?
a. Close-Up
b. Colgate
c. Pepsodent
d. Oral-Pro Health
e. Sensodyne
f. Others, please mention........................
2. How long have you been using this toothpaste?
a. Less than 3 months
b. Between 3 to 12 months
c. Between 1 to 3 years
d. More than 3 years

3. Choose the Variants (which you have used or are using) of your most favored
toothpaste brand.
CLOSE-UP
Close-Up
Deep Action
Red Hot

COLGAT
E
Colgate
Visible
White

PEPSODEN
T
Pepsodent
Germi-Check

Close-Up Fire
Freeze

Colgate
Total

Close-Up
Deep Action
Menthol Fresh
Close-Up
Deep Action
Lemon Mint
Close-Up
Deep Action
Peppermint
Splash
Close-Up
Deep Action

Colgate
Max Fresh

Pepsodent
Germi-Check
Superior
Power
Pepsodent 2
in 1

Colgate
Active Salt

Pepsodent
Centerfresh

Meswak

Colgate
Cibaca
Family
Protection
Colgate
Sensitive

Pepsodent
Whitening

Promise

Pepsodent
SuperSalt

Oral B
Oral B
Pro
Health All
Rounder
Protection
Toothpast
e

SESNODYN
E
24X7
Protection

DABUR

Daily Repair

Babool
Toothpaste

Dabur Red
Toothpaste

Babool Salt
Toothpaste

1. I buy whatever brand is available 6. < = Rs. Occasionally c.Least important.Eucalyptus Mint Colgate Dental Cream Colgate Herbal Colgate Sensitive Pro-Relief Colgate Sensitive Pro-Relief 4. Price i. 75 g c. 20 b. Medicinal Value e. Twice 5. 5. Flavours b. 1-5. > 100 g 8. After every meal c. Prevention against bad breath d. What quantity of toothpaste do you buy monthly? a. Once b. Rs. 100 g d. Frequently d. Calcium Content g. 20 – Rs. How often do you change your toothpaste brand? a. Cleansing power c. How often do you use toothpaste in a day? a. Lather f.Most important a. 50 . 50 g b. Do not change b. How much are you willing to pay for your toothpaste? a. What is the feature that you primarily look for when you buy your toothpaste. Cavity Protection h. Brand 7.

Rate the following statements on a scale of 1-5. > Rs. I use my toothpaste for good breath. Strongly Disagree Disagree Agree Strongly Agree 2 Neither agree nor disagree 3 1 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 1 1 2 2 2 3 3 3 4 4 4 5 5 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 10. I consult my doctor for deciding which toothpaste to use.50 9. Who buys toothpaste as an item at your home? . while buying toothpastes.c. I like buying a tasty toothpaste I use toothpaste for my dental problems My toothpaste has a great taste and color. Branded Products are better I like trying new brands.No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Health is a major concern today My toothpaste gives protection to cavity I do not mind paying higher prices for premium quality I check for all details like mfg date. where 1 – Strongly disagree and 5 – Strongly Agree S. My toothpaste has medicinal value. I follow latest fashion and fads My toothpaste gives good lather I use my toothpaste as it has Calcium content I remember the advertisements of the toothpaste I use. ingredients etc.

In which area of Delhi do you live in? a. What is your current household’s income per month in Rs? a.000 17. Widowed 14. What is your age? a. South . Master’s Degree 15. < 20.. Gender a. East c. Retired f. Unable to work 16.000 b. Are you currently. 40000-80000 d. c. Student e. 40-55 d. Marital Status a... Homemaker d. >80. f.. Separated e. 25-40 c. d. West d. Married c. Employed b. b.a. Male b. Divorced d. High School b. North b. What is the highest degree of school you have completed? a. Me Father Mother Sibling Kids Others (Please mention) 11. Self-employed c. 20000-40000 c. <25 b. Female 13. e.? a. Bachelor’s degree c. Single b. >55 12.

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