Chapter 3

RESULTS AND DISCUSSIONS

DEMOGRAPHIC PROFILE OF RESPONDENTS

Demographic Profile
MALE
Gender
FEMALE
Total
15
16
17
18
19
20
Age
21
22
23
25
26
27
Total
1ST YEAR
2ND YEAR
3RD YEAR
Year Level
4TH YEAR
5TH YEAR
6TH YEAR
Total
CB
CAST
College
CED
Department
CVMAS
Total

Frequency
42
58
100
1
23
18
10
17
18
5
1
2
2
1
2
100
34
21
17
21
5
2
100
50
21
4
25
100

Percent
42
58
100
1
23
18
10
17
18
5
1
2
2
1
2
100
34
21
17
21
5
2
100
50
21
4
25
100

The table presents the distribution of one hundred (100) students of De La Salle
Araneta University. It shows the demographic profile of 100 participants in the study,
particularly the participants' gender, age, year level and college department.

Majority of the participants were female with a frequency of 58 and 42

participants were male. As to age, most of the participants were 16 years old with a
frequency of 23 and least number of participants came from the ages 15, 22, and 26
with only 1 participant respectively. As to year level, majority were 1 st year students
having a frequency of 34 and as to college department most were from CB with a
frequency of 50.
1. What are the factors considered most by the students in buying their mobile
phone? (What factor greatly contributes to their decision?)
Factors
PRODUCT
QUALITY
PROMOTIONS
PRICING

Mean

SD

4.14

0.48

4.14
4.30

0.87
0.73

The table shows the factors that the students consider in buying mobile phones.
Among the three factors presented, Pricing (with a mean of 4.30 and SD of 0.73)
is the one which greatly affects their decision in choosing what mobile phone
they should buy.

2. Do the technical specifications of phone models significantly influence

students choice of mobile phone?
PREFER
RED
BRAND

SPECS GENERAL
VERY
LOW

LOW

AVERA
GE

HIG
H

VERY
HIGH

Total

X2value

Pvalu
e

Decision

SAMSU
NG
SONY
APPLE

0
0
0

3
1
0

22
9
10

29
8
62
9.320
a
2
1
13
9
6
25
TECHNICAL SPECS BODY

0.15
6

Accept
Ho

SAMSU
NG
SONY
APPLE

0
0
0

3
0
0

7
26
26
62
12.95
1
10
2
13
5a
0
9
16
25
TECHNICAL SPECS BODY SIZE

0.04
4

Reject
Ho

SAMSU
NG
SONY
APPLE

1
0
1

4
0
1

22
6
9

21
5
6

14
62
2
13
8
25
DISPLAY

3.966

0.86

Accept
Ho

SAMSU
NG
SONY
APPLE

0
0
0

2
1
0

4
2
0

26
30
62
3
7
13
10
15
25
DISPLAY SIZE

6.604

0.35
9

Accept
Ho

SAMSU
NG
SONY
APPLE

1
0
0

3
0
0

13
5
5

28
17
62
4
4
13
12
8
25
PROCESSOR

4.784

0.78

Accept
Ho

SAMSU
NG
SONY
APPLE

0
0
0

1
1
1

11
4
6

25
2
7

4.884

0.55
9

Accept
Ho

SAMSU
NG
SONY
APPLE

0
0
0

0
0
0

5
1
1

21
5
8

36
62
7
13
16
25
MEMORY

.710a

0.95

Accept
Ho

SAMSU
NG
SONY
APPLE

0
0
0

3
0
2

12
5
3

28
3
10

19
62
5
13
10
25
SENSOR

5.964

0.42
7

Accept
Ho

SAMSU
NG
SONY
APPLE

1
0
0

5
1
1

16
3
5

21
4
7

0.93
3

Accept
Ho

25
6
11
DATA

19
5
12

62
13
25

62
13
25

3.014
a

SOUNDS
SAMSU
NG
SONY
APPLE

1
0
0

3
0
1

3
3
1

13
2
5

42
62
8
13
18
25
CAMERA

SAMSU
NG
SONY
APPLE

0
0
0

0
0
0

5
1
0

18
1
4

39
62
11
13
21
25
FEATURES

6.347

SAMSU
NG
SONY
APPLE

0
0
0

1
0
0

7
1
1

21
3
4

33
62
9
13
20
25
BATTERY

6.041

SAMSU
NG
SONY
APPLE

0
0
0

2
0
0

7
2
1

26
27
62
4
7
13
6
18
25
DURABILITY

SAMSU
NG
SONY
APPLE
SAMSU
NG
SONY
APPLE

7.084
a

7.095
a

0.52
8

Accept
Ho

0.17
5

Accept
Ho

0.41
9

Accept
Ho

0.31
2

Accept
Ho

0
1
3
12
46
62
8.165 0.41
Accept
a
0
0
2
1
10
13
8
Ho
1
1
1
2
20
25
OVERALL PRODUCT TECHNICAL SPECIFICATIONS (QUALITY)
0
0
0

0
0
0

6
2
0

29
4
9

27
7
16

62
13
25

5.580
a

0.23
3

Accept
Ho

The table shows a relationship between the preferred mobile phone brand and
the technical specifications of phone models. As what the figure illustrates, overall
product technical specifications has no relationship with the students choice of
mobile phone. The level of mobile specifications does not influence how students
choose the brand of phone they will buy. However, one specification which is the
technical specs body is found to be significant with a P-value of 0.044 which is less

than .05 level of significance. Most of the respondents who want high and very high
technical specs body choose Samsung over Sony and Apple.
3. Which mobile brand do you think has the best technical specifications and
most popular for students?

PREFERRED BRAND
SPECS GENERAL
TECHNICAL SPECS BODY
TECHNICAL SPECS BODY
SIZE
DISPLAY
DISPLAY SIZE
PROCESSOR
DATA
MEMORY
SENSOR
SOUNDS
CAMERA
FEATURES
BATTERY
DURABILITY
OVERALL PRODUCT
TECHNICAL SPECS
(QUALITY)

PREFERRED
BRAND
SAMSUNG
SONY
APPLE
Total

SAMSUNG

SONY

APPLE

MEAN
3.54
4.10

SD
0.59
0.66

MEAN
3.32
4.02

SD
0.64
0.51

MEAN
3.72
4.46

SD
0.74
0.46

3.59

0.76

3.65

0.73

3.72

0.90

4.21
3.84
4.06
4.31
3.85
3.77
4.39
4.32
4.22
4.24
4.59

0.66
0.77
0.73
0.55
0.70
0.86
0.82
0.54
0.63
0.64
0.67

4.19
3.87
3.92
4.19
3.80
3.87
4.31
4.40
4.35
4.26
4.54

0.93
0.70
1.01
0.67
0.70
0.91
0.88
0.56
0.63
0.62
0.75

4.35
3.99
4.02
4.36
3.97
4.16
4.48
4.58
4.48
4.54
4.48

0.53
0.64
0.83
0.63
0.70
0.80
0.78
0.29
0.46
0.48
1.05

4.08

0.49

4.11

0.57

4.30

0.40

FREQUENCY
62
13
25
100

PERCENTAG
E
62.0
13.0
25.0
100.0

As what the table presents, the brand which has the best technical
specifications is Apple with a mean of 4.30 and SD of 0.40. However, the most
popular brand is Samsung with a percentage of 62.