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CHAPTER 3

RESEARCH METHODOLOGY

Methodology
This chapter discusses the method and the procedures that dictate the conduct of this
study. It w i l l include the method of the research to be used, comprehensive description of
the research design, respondents of the study, sample and sampling techniques, the instrument
and techniques to be used, validation of the instruments, data gathering procedures and the
statistical treatment that will be applied on the gathered data.
Research Design

We, the researchers will decide to use the descriptive type of research in this
study. Descriptive research w i l l d e s c r i b e the data and characteristics about the population
or phenomena being studied. It will be also the gathering and presentation of the statement of
facts.
Through descriptive method of research, the researchers will answer the problems and objectives
that will be stated at the beginning of the study. The study w i l l entitled “AN ASSESSMENT
OF THE QUALITY OF FOOD AND SERVICE OFMAX’S RESTAURANT MALATE
BRANCH”
Utilized a descriptive research design, the focus of which was to obtain respondentsrespondents’ perception as regards to the effect of food promotion.

Participants of the Study The researchers will divide the respondents of the study into two groups as follows: a. 2 . 25 Female Customers The respondents were handed out questionnaires during peak hours. 25 Male Customers b.

Ethical Considerations The researchers will recognize the importance of ethics when conducting a research. Sample and Sampling Techniques The researchers w ill use simple random sampling techniques. The researchers will also respect the answers and information that will be revealed by the respondents of the survey questionnaire. The respondents of the study will be chosen from the customers of Max’s Restaurtant Malate Branch. just and without bias. For this reason. the researchers will adhere to ethical practices by keeping confidential the information gathered from the company and the respondents. This was taken to mean that everyone in the population has the chance to be included in the sample. 3 . n= N 1+Ne 2 where: N = Population n = Sample e = Margin of Error at 5% From the result of sampling computation. Researchers will give no criteria or will be objective in the selection of the samples. The researchers will use the formula below to arrive at the sample size using a five (5) percent margin of error. Selection will be done fairly. sample respondents from the customers of Max’s Restaurant were drawn randomly.

and other concerned persons. The researcher will use questionnaires and unstructured interview in this study. Personal Interview can be done by one on one basis wherein questions will be personally asked by the researchers to a respondent for the clarifications or for better understanding of the researchers to the answer of the respondents to the questionnaire. the researchers will conduct a pretest to the respondents. The researchers will use personal interview. In order to make the questionnaire stand for its validity and reliability. 4 . Unstructured Interview This will be used by the researchers to clarify items given by the respondents.Research Instruments and Techniques This will contain the instruments that will be used by the researchers in collecting data and information. Data will be collected by giving the structured questionnaires to the respondents. Questionnaires This will be a primary research instrument that will be used by the researchers in gathering data which will be constructed to gather facts and information regarding the study.

1. articles and sources from the internet.. Percentage It showed the relationship of the part to its whole. theses. Researchers will use this statistical tool to transform proportion to a percent by multiplying it to 100. The statistical tools that will be used are the following. The secondary data will gather through printed material such as books. The primary data w i l l b e gathered through the said survey questionnaires that will be answered by the customers regarding their views and opinions about the quality of food and service of Max’s Restaurant that rendered to its customers. The formula would be: 1 . Statistic Tools The researchers will use different statistical tools in providing a systematic way of organizing the analyzing data that will be gathered in order to answer the questions depictive in the study.Data Gathering Proceedure The researcher will use two kinds of data gathering – the Primary data and the secondary data.

The formula would be: ∑ fx X= N Where: X = Weight mean f = Frequency x = Scale Rate ∑ fx = Sum of all the population N = Total number of respondents 2 . Weighted Mean The researchers will use it to measure the central tendency using the frequency distribution and also to measure the evaluation of the respondents in the questionnaire.%= Where: f n x 100 % = percentage ƒ = frequency n = total number of respondents 2.

The obtained mean values were interpreted using the Lickert scale as shown below: Mean Matrix Scale Value Mean Range Interpretation 5 4.51 – 5.50 No Extent 3 .50 Little Extent 1 1.00 Great Extent 2 3.51 – 4.50 Moderate Extent 3 2.50 Average Extent 4 1.51 – 3.00 – 1.51 – 2.

Standard Deviation The researchers will use this because it is the most commonly used indicator of the degree of the dispersion and the most dependable measure to estimate the variability in a total population from which the sample came. The formula used will be: SD= √ Σ ( X−x ) ❑2 N −1 Where: SD = Standard Deviation X = Score x = Arithmetic Mean n = Sum of the deviations of x and the mean N = Total number of cases ∑ ( X −x ) = Sum of the deviations of x and the mean 4 .3.

T – Test The t-test for independent sample was used to determine whether or not Max’s Restaurant food and service is effective in influencing and attracting consumers to patronize their products? The formula to be used is as follows: t= X 1−X 2 √( ( n1−1 )( s 1 ) ❑2 1 1 + n 1+ n 2−2 n1 n 2 )( ) Where: X1 = mean of the frst sample X2 = mean of the second sample s1 = standard deviation of the first sample s2 = standard deviation of the second Sample n1 = number of items in the first sample n2 = number of items in the second sample 5 .4.

Accept the null hypothesis if the computed value is less than the tabular value.Decision Criteria The formulated hypothesis will be tested at 0. Reject the null hypothesis if the computed value is equal to or greater than the tabular value. 6 . The decision whether to accept or reject the null hypothesis was made using the following criteria: 1.05 level of significance. 2. It will imply that the decision is 95% right.

7 .