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Rubrics: Case Study

Recreational Travel and Tour Management (TOUR 120)

Part 3
1. SWOT Analysis

3
(Poor)

7
(Average)

10
(Proficient)

14 (Excellent)

-Failed to explain the
analysis
- Key points were
poorly identified
-Inaccuracy in
identifying the
internal & external
factors of analysis
- Some issues are
vague
-Shallow analysis on
some issues

-Presented but
explanations are
few
-Superficial analysis
of some of the
issues in the case
- Key points were
partially identified
and supported with
a thought out
rationale based on
applying specific
concepts or
analytical
frameworks to the
data provided in the
case
- Some issues are
vague
-Shallow analysis on
some issues
-Inaccuracy in
identifying the
internal & external
factors of analysis

Discussed the
content using the
students’
understanding and
interpretation of
the available
information and
documents from
the company
- Some issues are
vague
-Few comments
- Missed some key
points, key
arguments, and
important criteria
for evaluating the
operations of the
company
-Inaccuracy in
identifying the
internal & external
factors of analysis

1
(Poor)
Writing lacks
organization with
frequent errors in
punctuation and
spelling; sentences
are often
ungrammatical

2
(Average)
-Writing has some
organization but
there are more
occasional errors in
punctuation and
spelling
- Some concepts
and sentences are
vague
-Limited research
and no links to any
readings
-Sources lack depth
or may be
inappropriate;
----Some errors in
the citations but
APA style mainly
implemented
-More than 3 format
were not applied

3
(Proficient)
-Writing is mostly
organized and free
of punctuation and
spelling errors
-Some concepts
and sentences are
vague

-Discussed the content
using the students’
understanding and
interpretation of the
available information and
documents from the
company
- Accurate in identifying
the internal & external
factors of analysis
-Appropriate comments in
the problems and
solutions
- Insightful analysis of all
the issues with thorough
analysis
-Underlying issues were
identified.
-Evaluations were clearly
presented and supported
in a literate and effective
manner.
-Key points, key
arguments, and important
criteria for evaluating the
operations are easily
identified.
4
(Excellent)
-Writing is organized and
totally free of punctuation
and spelling errors
-Sentences are totally
grammatical

-Submitted the
following day

-Submitted within
the specified date
but beyond the
given time

2.

Writing Skills

3.

Research and
Citations

-Incomplete research
and links to any
readings
-Sources selected are
weak, inappropriate
-Many errors in
citations -APA style
not followed

4.

Format

Majority of the format
were not used

5.

Punctuality

-Submission is
beyond the
prescribed date and
time

Group Leader
Members

:___________________________
:___________________________
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-Good research but
failed to link with
class discussion
and the materials
used
-Sources selected
are mostly solid
-Citations are in
APA style

-Information is wellresearched with links to
class discussion and other
related readings
-Sources selected are
solid
-References are in APA
style

-Two of the given
format are not
followed

-Used short bond paper;
double space;
Calibri; 12 font size; 1.5
left margin; 1 inchtop/bottom, right margin;
justified; with pagination
-Cover page has title of
the case study; name of
members, section, and
company’s name is
indicated
-Submitted within the
given date and time

Scor
e
(30
pts)

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