UNIVERSITI MALAYSIA SABAH FUNDAMENTAL OF ENTREPRENEURIAL ACCULTURATION (UW00302

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COURSE DESCRIPTION This course provides students with the entrepreneurship knowledge, comprising method of recognizing self potential in implementing entrepreneurial activities, as well as the exposure to the basic management skills required for operating a business enterprise. COURSE GOALS/ OBJECTIVES • To explain and to determine the entrepreneurial characteristics and behavior. • To identify and to assess the business opportunities and able to produce a business proposal. • To implement an entrepreneurship-based activity. • To show willingness to consider entrepreneurship as career option. LEARNING OUTCOMES Upon successful completion of this course, students should be able to: ● Practice the theories of entrepreneurship into strategic planning and entrepreneurship development activity. ● Develop a new business in economy that could be attached when initializing an entrepreneurship career. ● Prepare and manage a feasible business proposal as a basic of new venture COURSE MATERIALS Text book: Kementerian Pengajian Tinggi, Majlis Keusahawanan Mahasiswa, MAKMUM, dan Institusi Pengajian Tinggi Awam. (2007). Asas Pembudayaan Keusahawanan. Malaysia: Penerbit Universiti Utara Malaysia. References: 1) Hisrich, R.D., Peters, M.P. & Shepherd, D.A. (2008). Entrepreneurship. 7th Edition. Singapore: McGraw Hill. 2) Barringer, B.R. & Ireland, R. D. (2006). Entrepreneurship: Successfully Launching New Ventures. New Jersey: Pearson Prentice Hall. 3) Lambing, P.A. & Kuehl, C.R. (2007). Entrepreneurship. 4th. Edition. New Jersey: Pearson Edu, Inc. 4) Ab. Aziz Yusof. Prinsip Keusahawanan. (2003). Malaysia: Pearson Malaysia Sdn. Bhd. 5) Hoe Chee Hee & rakan-rakan. Asas keusahawanan. (2005). Malaysia: Thomson Learning (A division of Thomson Asia Pte. Ltd.) 6) Rosli Mahmood & rakan-rakan. (2007). Prinsip-prinsip Asas Keusahawanan. Malaysia:Thomson Learning (A division of Thomson Asia Pte Ltd.) ASSESSMENT
ITEM 1 2 3 4 5 ASSESSMENT TASK Written test Group assignment (business proposal) Practicum project (Expo) Practicum Presentation Attendance Total LENGHT 1 hour 15~ 20 Pages 2 days 30 minutes 4 meetings WEIGHTING 20% 30% 20% 20% 10% 100% 50% ACADEMIC LOAD Module 1 & 2 Lecture (theory) Week 1~7 (14 hours) Module 3 & 4 Practicum (Student Centered Learning) Week 8~14 (28 hours)

50%

IMPORTANT NOTES

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1. All the test and assignments/report/presentation are compulsory for all the students. 2. All the assignments and report must be submitted before dead-line. Submission

deadlines will be strictly enforced. Assessment items must be received by the due date and time. Extensions will only be granted on medical or compassionate grounds and will not be granted because of work or other commitments. 3. Attendance percentage must achieve 100% (must submit an official letter to be excused).

COURSE OUTLINE
WEEK
1

TOPICS
MODULE 1: ENCOURAGING THE ENTREPRENEURSHIP CULTURE CONCEPT AND DEVELOPMENT OF ENTREPRENEURSHIP (*CHAP 1. BARRINGER)

ASSIGNMENT
1. First week initial briefing 2. Notification of due date for submitting assignments *time, date and venue – discuss &coordinate by lecturer 3. Notification of the date of written test- week 8

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ENTREPRENEURIAL COMPETENCY ANALYSIS CREATIVITY AND INNOVATION IN ENTREPRENEURSHIP (*CHAP 2. BARRINGER)

1. Distribution of Personal Entrepreneurial
Competencies Questionnaire/ assessment form/ Score (page 15-20) or Refer to internet website http://lms.ums.edu.my 2. Entrepreneurial Simulation Activity (pg 38)

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ENTREPRENEURSHIP ETHICS MODULE 2: OPPORTUNITIES AND BUSINESS PROPOSAL BUSINESS OPPORTUNITY (*CHAP 2. BARRINGER)

1. Pg 37 (refer to the textbook)

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FEASIBILITY ANALYSIS(*CHAP 3. BARRINGER) INDUSTRY AND COMPETITORS ANALYSIS(*CHAP 5. BARRINGER) SKILL FOR INITIALIZING A BUSINESS

Group presentation for Business opportunity Pg 117~128 Pg 69

5 6 7 8 8 - 12

MID SEMESTER BREAK PLANNING FOR A BUSINESS(*CHAP 4 BARRINGER) BUSINESS PROPOSAL SKILL TO MANAGE A BUSINESS PROJECT(*CHAP 4. BARRINGER) WRITTEN TEST MODULE 3: ENTREPRENEURSHIP PRACTICUM Will be decentralized by respective schools. Students are required to choose 1 from 3 forms of assignment below:1. The practice of direct selling 2. Event Management, e.g. Seminar, Forum, Dialog, etc 3. Adopted child to an entrepreneur/ industry MODULE 4: PRESENTATION &

Group presentation for Business opportunity Group presentation for Business opportunity Group presentation for Business opportunity

1. due date group assignment – submission
business proposal or event management proposal – Week 8 2. 1 copy of group assignment will be passed to the lecturer and 1 copy to the supervisor in charged 1. Coordinators of school level will be coordinating Module 3 practicum activity and Module 4 Presentation and Evaluation of Report which will be held in respective schools. 2. Supervisor will be monitoring the practicum activity and hold 4 meetings with respective groups. 3. Week 9-11 classroom guide for expo preparation 4. Week 12- EVENT DAY (APK EXPO)

13-14

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EVALUATION Presentation and evaluation of the report from students to the appointed supervisor

1. The school coordinator will appoint the
assessment panel comprising of 3 people (2 lecturers and 1 outsider) for evaluating the presentation of the report from every group.** **School decision.

ASSESSMENT DETAILS
1) Written Test -multiple choice questions that cover all material presented in lectures and the text, up to week 7. 2) Group Assignment (business proposal) -this is a group assignment to develop critical thinking and entrepreneurial skills. -Requirements – format report of group assignment:

    

Members of a group are limited to ten (10) persons only.

You are adviced to refer to at least five (5) references, including journal, articles, magazines or online journal. Please include your references in your report. Number of pages: 15-20 pages. (excluding references) of A4 paper, typed with“double-spacing” , using 12 font size and Tahoma font type. Please submit your assignment in 2 hard-copies. Date of submission for the assignment: WEEK 8 before 5.00 pm  To your lecturer- submit to PPIB academic office To your school supervisor- submit to your school supervisor  Late submission will be penalized, one (1) mark for every one (1) day late will be deducted from the overall marks of the assignment.

Front Cover Page: Please use coloured hard cover sheet for your front cover page, as stated below: NO 1 2 3 4 5 SCHOO L SSS SPE SPS SPKS SPPS COLOUR ORANGE PURPLE GREY BEIGE PINK NO 6 7 8 9 10 SCHOOL SPL SSMP SPTA SPU SST COLOUR BROWN YELLOW GREEN BLUE RED NO 11 12 13 14 15 SCHOOL SKTM COLOU R WHITE

 Please include your school, section no. of each group member, full name, course name and course code, matric number, Title of the assignment and date of submission.  Any changes of title of assignment made by student should go through lecturer incharged, for permission, in order for them to be assessed.


group

The selection of topic is based on the practicum project of each

Selection 1- business proposal Selection 2- event management

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ASSESSMENT CRITERIA:

Selection 1- Buisness Proposal No. Evaluation Criteria 1. Potential of feasibility of the business idea 2. Market and competition and marketing planning 3. Planning and management of business team 4. Business financial planning and management 5. Production/operation planning and management 6. Risk management and business project prospect 7. The quality of content and presentation of the report Total Selection 2- Event Management No. Evaluation Criteria 1. Potential of uniqueness and feasibility for the idea of the program activity 2. Rational achievement and objective of the program activity 3. The effectiveness and relevancy of the implementation methods used in carrying out the program activity 4. Entrepreneurial strategies used for achieving the stated objective 5. Planning and the management of program 6. Quality of the contents and the presentation of the report Total

3) Expo -The selection of topic for practicum project (choose 1 from the 2 assignments): a) The practice of direct selling b) Event management


NO. 1. EVALUATION CRITERIA PRESENTATION STYLE

ASSESSMENT CRITERIA:BREAKDOWN FOR EVALUATION CRITERIA Attractiveness Clarity of message being promoted Quality and Creativity

2.

IMPLEMENTATION/ BUSINESS STRATEGY

Management Operation Marketing

3. 4.

GROUP COOPERATION OTHERS

Commitment and enthusiasm of team members - Supporting documentation - Effort

4) Practicum Presentation
-GUIDELINES FOR THE PRESENTATION AND ASSESSMENT 1. All students will be given the opportunity to present their practicum project’s report at specific time which will be decided by the assessment panel.

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2. It is up to the students to decide for their report presentation style. 3. The main contents of the report presentation should include: a. Presentation of the report writing i. The organization of the work structure, quality and creativity b. Report contents and discussions:i. The achievement of business project’s goal ii. The implementation/business strategy used to achieve the project’s goal iii. The effectiveness of the practicum project compare to its plan. iv. Significant lessons/experience obtained from the implementation of the practicum project. 4. Q&A session will be allocated according to the relevancy and discretionary of the assessment panel. Q&A session will be held at the end of the presentation. 5. Each team member must participate in the presentation.

6. The PowerPoint slides should be submitted before the presentation to your lecturer or
supervisor (3 slides per page is preferable).

7. The time range for the presentation: 30 minutes (including Q&A session) per group.
8. Questions are directed to all members of the group and should be resolved within halfan-hour.

-ASSESSMENT CRITERIA
NO 1. 2. EVALUATION CRITERIA STYLE OF PRESENTATIO N PRESENTATIO N OF REPORT CONTENTS AND DISCUSSIONS : BREAKDOWN FOR EVALUATION CRITERIA Quality and creativity The achievement of practicum project’s objective. Implimentation/business strategy that been used to achive the objective of the practicum project. The effectiveness of the implementation of the practicum project relative to plan Lessons/experience gathered from the implementation of the practicum activity. 3 4 5 GROUP COOPERATIO N TIME MANAGEMEN T Q&A SESSION Commitment & cooperation in group Time specificity Able to handle questions and provide good argument during Q&A session.

5) Attendance -Attendance will be accounted during the meeting (4 MEETING ) with supervisor

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