The Global Editors Network

Editors Lab Portugal
Lisbon - February 26, 27

Final Report
Sponsored by

Hosted by

March 2015 | 1


Summary: TheEditors Lab Programme
The GEN Editors Lab programme is a worldwide series
of hackdays hosted by leading news organisations
such as The New York Times, The Guardian and
El País. Editors Lab brings together developers,
journalists and designers from top newsrooms to
build news prototypes during an intensive two-day
competition. The Global Editors Network has already
run two successful Editors Lab seasons and the third
season (2014-2015) is already up and running.

About the Global Editors Network
About APImprensa
Summary: The Editors Lab Programme
Teams, speaker & jury
Special mentions
Other Projects
Survey Samples


About the Global Editors Network
The Global Editors Network is a cross-platform
community of editors-in-chief and media innovators
committed to sustainable, high-quality journalism,
empowering newsrooms through a variety of
programmes designed to inspire, connect and share.
Our online community allows media innovators
from around the world to interact and collaborate
on projects created through our programmes. The
GEN Board Members support this mission and have
signed the GEN Manifesto.

About APImprensa
The Portuguese Publishers Association (APImprensa)
founded in 1961, is a non-profit organization with
200 members, publishers covering more than 900
national, regional, specialized, b2b and digital
publications. Its main objectives are the promotion
of activities which can contribute to the valuation
and importance of the Press freedom, as well as a
business activity, defending its member’s interests.

External Links
GEN Community Website
The Global Editors Network Website
GEN Board Members
Data Journalism Awards
Editors Lab Programme

Google has been a strategic partner
of the Global Editors Network since
GEN's inception in 2011.

during the
Editors Lab

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Professional and specialized
magazines publisher

A daily national newspaper

Weekly national newspaper

A television network

A magazine publisher

A weekly local newspaper

A daily national newspaper

A weekly local newspaper

(2 teams participated)

A television network

The Speakers
»» Luis Collado, Head of Google News and Books for
Spain and Portugal
»» Ricardo Lafuente, Designer and Data Architect at

The Jury
»» João Palmeiro, President, APImpresa
»» Gonçalo Brito, Digital Communication Consultant
and Profesor at CENJOR
»» Maria João Vasconcelos, Professor from Escola
Superior de Comunicação Social
»» Luís Filipe Rendercet Cardoso, Professor from
Universidade Lusíada
»» Evangéline de Bourgoing, Programme Manager,
Global Editors Network

We believe in professional journalism.
— Luis Collado from Google, speaking to
journalists at #EditorsLab
Joaquim Bapista

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The Winner
Pública won the competition with Contextualisando.
That is how the team describes its project: ‘Most news
on any given Portuguese speaking country is of little
interest to the rest of the countries in the Portuguese
speaking community. However, sometimes a big
news breaks in one country that is relevant to the
entire Portuguese world, and it gets covered by media
outlets in every region.The problem is that neither
readers, nor journalists from other countries have
enough background context on the particular subject
of that big news.

‘Contextualizando (Portuguese for “putting in
context”) allows journalists to easily share snippets
of background information they already published
on their sites, and makes those snippets available
to other news sites from the rest of the Portuguese
speaking community. Feeding the platform with
snippets of text is done with a simple bookmarklet.’
The team also added: ‘On the other end, showing
that information alongside any article is done via
an embeddable widget. This eases the workload

Frederico Costa
(Google), the jury
members and the
winning team

of journalists covering a foreign issue
and allows readers to easily have
background information in the same
page where they are reading the news.
Also, the widget links back to the article
where the information was originally
published. The platform was developed
to tackle a problem of Portuguese
language media spread across five
continents, but can be used by pretty
much any media outlet.’
The jury praised the usefulness of
Publico’s tool for both readers and

news organisations. Delving into new
and unfamiliar topics - especially in
the domain of foreign affairs - can
prove demanding for fickle online
news readers. Providing context to
these complex stories make them
more engaging and easily digestible
to the readers. But how to provide
context to a story?
Most of the times, journalists content
themselves with linking to contextual
elements. But links are not the best way
to provide context to a story. They derail
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the readers from the main story by sending them to
other articles. The time and the attention span of the
readers are limited and journalists can jeopardize the
reading experience of their own article by linking it to
outside content. But with the spinnets of background
info provided by Contextualisando, the readers are
informed without leaving the article.
For journalists, it is also a time-saving tool. Instead
of wasting time looking for contextual elements and
taking the risk to link to articles they are not sure are
accurate, with Contextualinsando they have access
to a database of relevant and verified information.

allows journalists to
easily share snippets
of background
information they
already published on
their sites

Special Mentions
Motorpress with ‘Livro do Bebé’ received a special
mention from the jury. ‘Livro do B’ is an app that
enables pregnant women and young mothers to
organize information, photos and videos about
their pregnancy and motherhood and to share
them with their families and friends in a safe and
restricted environment. This app will be built and
distributed in all the portuguese-speaking countries
by the magazine Pais & Filhos. This app solves a
crucial problem of privacy: one does not want to
share sensitive information about its pregnancy
and pictures of newborns on open social network
and would prefer to share this on close and secure
network. It also solves a practical problem: one wants
to gather all information in a central hub but the
solutions to do so (such as cloud storage) are not always
user-friendly and have a poor design. Motorpress’
team also thought about the business model of the
app. The very precise targeting of this app will make
this app very attractive to announcers as it ensures
the relevance of their ads and commercial offers.
Motorpress’ in-depth understanding of its audience
and commercial partners impressed the jury.
La Reconquista received a special mention from
the jury for their platform A Praça. This platform
targets the portuguese migrants and enables them
keep connected to their home towns and villages.
First the platform filters information from the
different social networks so that users can follow
what is going on in their towns/villages of origin.
Secondly, A Praça is also a crowdfunding platform
for hyper-local projects. The migrants can invest for
the projects of their towns/villages of origin. Thirdly,
the platform enables them to connect with people
coming from their homeland but living in their

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destination countries. The jury thought A Praça
was a much-needed platform to connect nostalgic
migrants to their hometowns and a constructive way
to enable them to participate in the development
of these territories.
Expresso (team A) received the audience choice
award for their project Frater. Frater is a news curation
platform that enables its users to have access to
articles in portuguese about the countries they are
located in. Frater geolocalizes its users or lets its
user geolocate themselves and then provides them
with need news and contextual informations, in
Portuguese, from a wide range of sources around
the world about the location where they are at
the moment. It targets primarily the Portuguese
speaking migrant communities or Portuguese
speaking travellers but can also be used by the whole
portuguese-speaking community. According to the
team, ‘FRATER´s goal is to strengthen the editorial
community of Portuguese speaking countries,
serving, at the same time, all Portuguese speaking
citizens around the world’.

The State
Secretary Pedro
Lomba met the
participants on
February 27

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Other Projects
Clube da Saudade: Expresso (team B)’s project aims
at creating debates about books, music and news in
the Portuguese speaking countries.

Estou Aqui: Diário de Notícias’s project presents
news written in Portuguese on an interactive world
map and enables its users to summit localized UGC.

Guia SIC: SIC’s project is a second-screen app for
the international portuguese-speaking community
watching the channel SIC International.

LER: SOL’s project is an international cultural news
app focused on books written in Portuguese and
book related news (authors, new releases, back
stories, interviews).

Professional Stories in Portuguese: CódigoPRO’s
project aims at finding interactive and image-rich
ways to deliver their content in African portuguesespeaking countries.

“Trás para a Frente”: Nordeste’s project is a mobile
app that provides its users with a personalized feed
of local information.

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Survey Samples
How would you describe your experience of the event
as a whole?
‘It’s amazing to participate in an event like
that, with workshops, other teams from other
media groups and could do something ‘out of
the box’. It’s a great chance to know people,
change experiences and think about the future of
‘It was a very positive experience. I worked with
people from my company with which usually I
didn’t have such a direct interaction and It was so
good to exchange experience with people from
other places’.
‘It makes me want to know more about digital
communications. It opened a door’.
‘Tiring but the learning factor compensated’.
‘Fine, refreshing and creative’
What was the most useful part of the event for you?
‘Interaction with designers and developers, that
is not usual in our newsroom. Training pitches.’
‘Networking. Talking to some of the other players
in the market’.
‘As a journalist, I enjoyed the exchange of
experiences with either web designers and
programmers. I took some ideas that I will
definitely take back to the newsroom’.
‘It was great to talk with programmers and see
how other news outlets work’.
‘The competition (hackathon) got me to learn
some new technologies and develop my critical
thinking on subjects of journalistic nature’.
‘The elaboration of the final work because we
implemented the knowledge.’
‘Pleasing, enriching and challenging (in a good
What was the least useful part of the event? Why?
‘The technical details of some talk are new to
journalists but not to developers’.
‘The presentations / workshops could have been
more hands-on or specific’
What did you think about the masterclass? Were
they relevant? Were they too long?
‘ I will explore for sure the tools that were

presented. I’m interested in open journalism and
data journalism and I didn’t know many tools
that they talked about.’
‘ They are relevant and not too long but I miss
more examples.’
‘Yes, they are relevant. We always learn with that
kind of sessions’.
‘They were important to guide us and know more
about what is out there. They weren’t too long’.
What did you learn during those two days?
‘Useful tools for infographics’
‘CSS and team working’
‘Creating communities’.
‘I feel that I improved my ability to work in a
multidisciplinary team’.
‘Well...I did some coding ! Basic of course but as a
journalist that is one competence I would like to
learn and improve in the future’.
If we come back, on which theme would you like to
‘Data-driven journalism’.
‘User Engagement in a quality-driven discussion’.
‘Gamification of news’.
‘Newsroom tools for digital storytelling’.
‘Bring culture to everybody’.
‘Multimedia storytelling and new ways to
innovate in this area; especially in what reagards
‘Something less broad to prevent overspread of
‘Something about an app […]’
‘Video and other media resources to improve
Any suggestions to improve the Editors Lab?
‘One more day, so the first could have some time
to learn and discuss the status of innovation in
each others newsrooms’.
‘Temperature… More of IT’.
‘Have more opportunities to see how each team
made their projects. We would like to know and
learn which tools they used and so on’
‘Listen to creators of successful published apps
and know how they get along with it’.

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Evangeline de Bourgoing
Programmes Manager
00 33 7 60 59 45 43
14 rue des Minimes
75003 Paris

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