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The Fifth Annual

Six States, One Conference,

Hundreds of Attendees

Registration & Program Guide

May 19, 20 & 21, 2015
Radisson Hotel, Manchester, NH

Early Bird Deadline: April 3

Dear Home Care Leaders and Friends:
Representing more than 375 home care and hospice agencies, the six home care
associations of New England are pleased to invite you to the New England Home
Care & Hospice Conference and Trade Show. Now in its fifth year, this successful EARLY BIRD
regional event brings our members an exceptional opportunity for professional CONFERENCE
education and peer networking. April 3
This year’s conference is being held at the Radisson Hotel in Manchester, New HOTEL ROOM BLOCK:
Hampshire – a richly diverse city along the Merrimack River that blends history with April 27 (by 5:00 pm)
new economic vitality. The hotel, just one hour north of Boston, is easily accessible
from all parts of New England. EXHIBITOR
Our conference speakers are some of the most knowledgeable and experienced April 10
experts in the changing home care environment. There are 15 concurrent sessions CONFERENCE
designed to meet the varying needs of home health, hospice and private duty REGISTRATION
agencies. Your passion for leadership and the desire to grow your business are sure DEADLINE:
May 10
to be ignited by our dynamic presenters.
A $50 late fee will be
As the largest home care exposition in the Northeast, you’ll enjoy networking with charged per person
our sponsors and exhibitors who offer innovative services and products for our for each registration
industry – and catching up with your colleagues from around New England. received after the
Don’t miss this unique opportunity for new strategies, connections and innovative
ideas to move your business forward! We look forward to welcoming you to the can be made
New England Home Care & Hospice Conference and Trade Show in Manchester by fax or mail
on May 19-21, 2015. and sent to
Megan Fournier at
Sincerely, the address below
or by going to

Home Care Alliance of

Deborah Hoyt, President and CEO Gina Balkus, CEO Massachusetts
Connecticut Association for Healthcare at Home Home Care Association of NH 31 St. James Avenue,
Suite 780
Boston, MA 02116
Phone: 617-482-8830
Vicki Purgavie, Executive Director Nicholas Oliver, Executive Director Fax: 617-426-0509
Home Care & Hospice Alliance of Maine Rhode Island Partnership for Home Care
(See page 11
for registration
Pat Kelleher, Executive Director Peter Cobb, Director
Home Care Alliance of Massachusetts VNAs of Vermont

PAGE 2 | 2015 New England Home Care & Hospice Conference and Trade Show

Opening Keynote 9:00 am – 10:00 am Closing Keynote 4:00 pm – 5:00 pm

Establishing Shared Expectations with ACOs Building Resiliency in New England Health
and Bundled Payment Providers Around Care Care: Improving Home Care & Hospice for
Transitions and Rehospitalization Avoidance the Long Haul

Amy Boutwell, MD, MPP Robert J. Simione

Market forces are driving Bob Simione has more than
collaboration in 2015 with 40 years experience helping
a central role being played home care and hospice
by case management organizations improve their
professionals working business performance. He
across settings and sectors. will share his insights on
This presentation will focus changing delivery systems
on achieving the core of and reimbursement, and a
today’s healthcare reform big picture understanding
– promoting better health, of the core issues of
providing better care and today’s healthcare
reducing healthcare costs. environment. Success
Dr. Boutwell draws upon her requires a “game plan” –
extensive experience with best practices and new ideas a knowledge-based and innovative blueprint to position
to define effective, practical and efficient ways to enhance your organization competitively for the future. Be better
transitions in care. She applies a comprehensive approach prepared to meet the challenges of today and to seize
to reducing hospitalizations and improving care across the opportunities of tomorrow by achieving a higher
settings and over time without exclusive adherence to any level of performance during this time of increasing
specific model. accountability. Simione believes that solutions used
yesterday may not work today or tomorrow.
Amy Boutwell, MD, MPP is a graduate of Stanford
University, Brown University School of Medicine and the Robert J. Simione is managing principal at Simione
Harvard Kennedy School of Government, where she Healthcare Consultants, LLC and a frequent contributor
received a master’s degree in public policy. She is a to home care, hospice and financial management
practicing physician at Newton-Wellesley Hospital, attends publications. His company is dedicated to helping home
on the medicine teaching service at Massachusetts care and hospice organizations improve their business
General Hospital and is an instructor in medicine at performance. He is the chair of the Advisory Board for
Harvard Medical School. She founded Collaborative the Home Health and Hospice Financial Managers
Healthcare Strategies which, most recently, has focused Association and a member of the National Association of
on the incentives and opportunities created by the Home Care and Hospice (NAHC) Board of Directors. A
Affordable Care Act and the Centers for Medicare and graduate of Villanova University, Simione has served on
Medicaid Services (CMS) Innovation Center. Dr. Boutwell a number of federal and state committees and conducted
is the co-founder of the STAAR (State Action on Avoidable numerous workshops on various topics for NAHC, the
Rehospitalizations) Initiative of the Institute for Healthcare National Hospice and Palliative Care Organization
Improvement (IHI) as well as serving as a senior physician and state associations throughout the country.
consultant to the National Coordinating Center for the
CMS QIO Care Transitions Theme. | PAGE 3

Opening General Session 8:30 am – 9:30 am Closing General Session 12:15 pm – 1:45 pm
Home Health & EMS-Based Mobile Embedding Empathy in Healthcare
Healthcare: Match Made in Heaven or to Enhance the Patient and Provider
Shotgun Wedding? Experience

Matt Zavadsky, MS-HSA, EMT Helen Riess, MD

In several communities Studies have demonstrated
across the country, that the degree of clinician
emergency medical empathy plays a significant
service (EMS) providers role in improving outcomes
are transforming their care in medicine, predicting
delivery model from the quality of care, patient
traditional “you call, we safety and satisfaction,
haul” approach to a Mobile and in decreasing
Integrated Healthcare malpractice claims.
(MIH) model. MIH service Negative consequences
can effectively cover a of uncompassionate
geographic service area communication threaten
while adjusting the location the effectiveness of
and number of ambulances in service to compensate for the overall healthcare experience for patients and
the ebb and flow of call demand. The system has proven their families. Dr. Riess has developed an empathy
to be the most cost-effective and cost-efficient system training approach designed to promote respectful,
found in EMS today. Zavadsky’s presentation will highlight compassionate and effective communication at all levels
the synergistic ways EMS, home health, and hospice of healthcare. The result is greater trust, safety and
agencies can work together for the benefit of patients. satisfaction for patients and medical professionals.

Matt Zavadsky, MS-HSA, EMT is from MedStar Mobile Helen Riess, MD, is co-founder, chief scientist and
Healthcare in Forth Worth, Texas. He has guided the chairman of Empathetics, LLC, Associate Clinical
implementation of a robust mobile healthcare program Professor of Psychiatry at Harvard Medical School and
which has partnered with organizations such as Klarus Director of the Empathy and Relational Science Program
Home Care and Vitas Healthcare on ways to improve at Massachusetts General Hospital. She is also a member
patient care and the use of healthcare resources. Lead of the Harvard Academy for Teaching and Learning, the
author of “Mobile Integrated Healthcare: Approach to Consortium for Research on Emotional Intelligence in
Implementation,” Zavadsky has developed and launched Organizations, and faculty of the Harvard Macy Institute.
several functioning, successful and sustainable MIH Dr. Riess has devoted her career to teaching and research
programs that collaborate with community partners and in the art and science of the patient-doctor relationship.
other healthcare specialists. He also consults on numerous
EMS topics including high performance EMS system
operations, public/media relations, costing strategies and
public policy.

PAGE 4 | 2015 New England Home Care & Hospice Conference and Trade Show
5:00 pm – 6:30 pm The Presidents’ Reception (Hosted by Board Presidents of the Six New England Home Care Associations)


8:00 am – 9:00 am Registration and Continental Breakfast

9:00 am – 10:00 am Welcome and Opening Keynote: Establishing Shared Expectations with ACOs and Bundled Payment Providers
Around Care Transitions and Rehospitalization Avoidance, Amy Boutwell, MD, MPP

10:15 am – 11:30 am Concurrent Breakout Sessions

The Medicare Next-Era Home Are You Ready How to Develop A Deep Dive into the
Hospice Program: Health Care and for a Crisis? and Implement a Data Behind Hospital
New Billing Enhanced HIPAA Compliance Program Readmission:
Andrea Obston, MBA
Requirements and Compliance that Works for Your Helping Agencies
Hot Topics from Empowered by Agency Reduce Rates
Andrea Obston
Your Medicare Digital Pen Forms Further
Marketing Michael R. Bertoncini,
Administrative Captures and
Communications JD Barbara Rosenblum,
Contractor (MAC) Mobile Document
Shareholder MA, BSN
Emily Fox-Squairs Jackson Lewis P.C. Founder & CEO
Medicare Provider and
Outreach and Michael Radice Christopher Attaya,
Education Consultant ChartaCloud MBA, FHFMA
National Government Technologies VP of Business
Services Cheryl Rumley, RN Intelligence
APEX Healthcare Strategic Healthcare
Services, Inc. Programs

11:30 am – 1:00 pm Networking Lunch

1:15 pm – 2:30 pm Certifying Home The Home Care Maximizing End- Telephone The Importance of
Health Care Agency of the Future of-Life Decision Triage: Is a Visit a Comprehensive
and Turning Your Making: DNR, Needed? Symptom Mentored Orientation
Shelly Bernardini, RN,
Website into Your #1 MOLST/POLST and Management Until Process: Preparing
Referral Source Health Care Proxies Help Arrives New Clinical Staff
Home Health Clinical
for the Challenges of
Consultant and Derek Jones Stephen Spano, BA, Janet Travers, BSN,
Home Care in 2015
Provider Outreach Senior Director of MBA, JD, CELA RN, CHPN
and Education Marketing Partner Hospice and Palliative Susan DeCollibus,
National Government ClearCare Online Law Offices of Spano Care Case Manager MA, PT, COS-C,
Services & Dawicki Hospice of the South HCS-C Clinical
Shore Education and
Manager and
Natalie A. Kenney, RN
Transition Care Nurse,
Special Projects
MetroWest HomeCare
& Hospice

2:30 pm – 3:55 pm Exhibit Hall Open – Afternoon Refreshment Break

4:00 pm – 5:00 pm Closing Keynote: Building Resiliency in New England Health Care – Improving Home Care & Hospice for the
Long Haul, Robert J. Simione, Simione Healthcare Consultants, LLC

5:00 pm – 6:30 pm Evening Reception in Exhibit Hall

Dinner on Your Own | PAGE 5
7:30 am – 8:30 am Day 2 Registration and Breakfast

8:30 am – 9:30 am Opening General Session: Home Health & EMS-Based Mobile Healthcare – Match Made in Heaven or Shotgun
Wedding? Matt Zavadsky, MS-HSA, EMT

9:45 am – 10:30 am Morning Break in Exhibit Hall

10:45 am – 12:00 am Concurrent Breakout Sessions

Strategic Preparation Making the Hospice Quality Meeting the Needs of Depression,
for Medicare Audits Connection Reporting and Evolving Healthcare Dementia and
and Appeals Between Employee Customer Service: Partners & Payors: Diabetes: A Looming
Engagement and Yes … There IS a Aligning Telehealth Epidemic – Are You
Pamela Meliso, JD, Patient Satisfaction Connection! and Business Ready?
MPH Development in a
Director of Consulting Deborah Costello, Kimberly Skehan, RN, Value-Based Strategy Dr. Verna Benner
& Regulatory Affairs MSM, BSN, RN MSN for Revenue Growth Carson, PMH/CNS-
and Executive Director Senior Manager BC
Cheryl Leslie, BSN, Lahey Health at Home Simione Healthcare Beka Apostolidis, MS, President
MPH Consultants, LLC RN and
Director of Homecare Owner Katherine J.
& Hospice BA Healthcare Vanderhorst, RN, BSN
Healthcare Consulting / Telehealth Vice President
Management Solutions, LLC C & V Senior Care
Solutions, Inc. and Specialists, Inc.
Andrew Eaves

12:15 pm – 1:45 pm Lunch – Closing General Session: Embedding Empathy in Healthcare to Enhance the Patient and
Provider Experience, Helen Riess, MD

1:45 pm – 2:00 pm Raffle Prizes

Be sure to visit our EXHIBITORS

and learn about products and services
that are at the forefront of our industry.
Enjoy great refreshments, too!


2:30 pm – 3:55 pm: Exhibit Hall Opening;
Afternoon Refreshment Break
5:00 pm – 6:30 pm: Evening Reception in Exhibit Hall
9:45 am – 10:30 am: Morning Break with Exhibitors

PAGE 6 | 2015 New England Home Care & Hospice Conference and Trade Show
10:15 AM – 11:30 AM

The Medicare Hospice Program: How to Develop and Implement a Compliance Program
New Billing Requirements and Hot Topics from That Works for Your Agency
Your Medicare Administrative Contractor (MAC) Michael R. Bertoncini, JD
Emily Fox-Squairs Shareholder, Jackson Lewis P.C.
Medicare Provider Outreach and Education Consultant,
National Government Services The Patient Protection and Affordable Care Act of 2010
requires Medicare-certified home health agencies to
This presentation will focus on the most recent changes implement a compliance program. While HHS has not
to Medicare billing, including timely filing requirements for yet identified the core elements of a compliance program
admissions, discharges, revocation and proper reporting under PPACA, previous HHS guidance identified seven
of drugs and infusion pumps. Any additional hospice billing fundamental elements of a home health agency compliance
questions will be addressed. program. This presentation provides practical tips on
implementing and maintaining a program incorporating
those seven elements. It will also demonstrate how
Next-Era Home Health Care and Enhanced HIPAA agencies of various sizes can develop a compliance
Compliance Empowered by Digital Pen Forms Captures program that works for them.
and Mobile Document Management Technologies
Michael Radice
Technology Advisory Board, ChartaCloud Technologies A Deep Dive into the Data Behind Hospital
Cheryl Rumley, RN Readmission: Helping Agencies Reduce Rates Further
CEO, APEX Healthcare Services, Inc. Barbara Rosenblum, MA, BSN
Founder & CEO, Strategic Healthcare Programs
This presentation offers a case study of success Christopher Attaya, MBA, FHFMA
experienced by APEX Healthcare regarding the deployment VP of Business Intelligence, Strategic Healthcare Programs
of specialized record capture and document management
technologies for the home health care industry. It will Home health care offers hospitals one of the best strategies
provide an introduction to mobile documents management, to reduce readmissions, but are we living up to the
advances in document capture technologies and the challenge? Using data from the SHP (Strategic Healthcare
benefits of digital pens for caregivers. Learn how to Programs) database, the presenters will analyze the
eliminate physical paper files and those expensive carbon- different characteristics and agency profiles behind hospital
copy forms. readmissions. The data provided will help agencies focus
and refine efforts that lead to better performance.

Are You Ready for a Crisis?

Andrea Obston, MBA
President, Andrea Obston Marketing Communications

If a data breach, patient mistake or labor controversy hit

your organization, would you know how to deal with the
firestorm it would create with the public? What role would
social media play? This working session will give attendees
the communication tools needed to safeguard and preserve
your reputation in the face of crisis. It includes tips and
strategies for dealing with both social and traditional media. | PAGE 7
1:15 AM – 2:30 AM

Certifying Home Health Care Telephone Triage: Is a Visit Needed?

Shelly Bernardini, RN, CPHM Symptom Management Until Help Arrives
Home Health Clinical Consultant and Provider Outreach Janet Travers, BSN, RN, CHPN
and Education, National Government Services Hospice and Palliative Care Case Manager,
Hospice of the South Shore
The audience will walk away with full comprehension of the
2015 federal regulations for home health benefits, including How triaging phone calls are managed can make the
home health eligibility requirements and 2015 Face-to-Face difference between a positive or negative client experience.
Encounter and Certification (recertification) requirements. During this presentation, learn how to identify symptoms
Participants will be provided with resources and reference and situations that require an immediate visit and how to
materials that collaborate with the new 2015 regulations. manage the symptoms over the phone while the patient
and family are waiting for the nurse to arrive.

The Home Care Agency of the Future and

Turning Your Website into Your #1 Referral Source The Importance of a Comprehensive Mentored
Derek Jones Orientation Process: Preparing New Clinical Staff
Senior Director of Marketing, ClearCare Online for the Challenges of Home Care in 2015
Susan DeCollibus, MA, PT, COS-C, HCS-C
Connect to referral sources and the community using social Clinical Education and Documentation Manager
media, blogging, pay-per-click, Google+ and Facebook. and
This presenter will share industry trends and benchmark Natalie A. Kenney, RN
data on the “typical” home care buyer’s journey, and how Transition Care Nurse/Special Projects Manager
the internet plays a critical role in agency growth. Translate MetroWest HomeCare & Hospice
these insights into proven strategies to transform your
website from a brochure to a marketing machine. Providing new clinical staff with a firm foundation is critically
important to their success not only in effectively managing
care and education of the homecare population but also
Maximizing End-of-Life Decision Making: in keeping that population safely at home and out of the
DNR, MOLST/POLST and Health Care Proxies hospital. This presentation will focus on one agency’s
Stephen Spano, BA, MBA, JD, CELA experience with developing a comprehensive orientation
Partner, Law Offices of Spano & Dawicki program, which builds upon the firm foundation of
education, clinical experience and mentoring by preceptors,
At the end of the presentation, attendees will be able to using a weekly goal-specific format.
identify current end-of-life paradigms; current applicable
law; layperson end-of-life planning perception; varying
definitions of legal capacity as a working model and utilizing
these multidisciplinary facets. Participants will be able to
develop a framework for working with clients and families
to effectuate positive end-of-life planning for individuals and

PAGE 8 | 2015 New England Home Care & Hospice Conference and Trade Show
10:45 AM – 12:00 PM

Strategic Preparation for Medicare Audits Meeting the Needs of Evolving Healthcare Partners
and Appeals and Payors: Aligning Telehealth and Business
Pamela Meliso, JD, MPH Development in a Value-Based Strategy for
Director of Consulting and Regulatory Affairs Revenue Growth
and Beka Apostolidis, MS, RN
Cheryl Leslie, BSN, MPH Owner, BA Healthcare Consulting/Telehealth Solutions,
Director of Homecare and Hospice LLC
Healthcare Management Solutions, Inc. Andrew Eaves
Principal, a.m.eavesConsulting, LLC
Adverse audit findings can have a major detrimental impact
on an agency’s bottom line. Learn about the major CMS An effective telehealth program can deliver on the triple
auditors, their scope of review and auditing processes and aim of improved outcomes, patient experience and cost
the Medicare appeals system used to challenge adverse effective care. A sophisticated business development
findings. We will also discuss ways to routinely and easily strategy can demonstrate the value that home care
incorporate the seven elements of an effective compliance agencies can deliver to key stakeholders, and create a
program into your agency’s operations. compelling opportunity for beneficial new relationships.
This presentation will provide a blueprint for agencies to
evaluate and improve current telehealth programs and
Making the Connection Between construct business development plans that can get the
Employee Engagement and Patient Satisfaction attention of providers and payors.
Deborah Costello, MSM, BSN, RN
Executive Director, Lahey Health at Home
Depression, Dementia and Diabetes:
Patient satisfaction is taking a strong position in defining A Looming Epidemic – Are You Ready?
quality of care. This session will address the topic of Dr. Verna Benner Carson, PMH/CNS-BC
employee engagement as it relates to the patient’s President
experience of care. Leaders will learn the necessary and
skills required and best practices that are guided Katherine J. Vanderhorst, RN, BSN
by evidence-based management that can impact Vice President
motivation and commitment of employees. An overview C & V Senior Care Specialists, Inc.
of key characteristics of the functions of psychological
engagement and sources of barriers will be reviewed. Case This presentation will examine the overlap among the three
studies showing the association between highly engaged diagnoses – depression, dementia and diabetes, present
staff and patient satisfaction will be provided. research results supporting the inherent risk when these
conditions overlap and review the assessment strategies
and nursing interventions to address diabetes. Diabetes
Hospice Quality Reporting and Customer Service: is a typical home care diagnosis – learn how it relates to
Yes … There IS a Connection! depression and dementia.
Kimberly Skehan, RN, MSN
Senior Manager, Simione Healthcare Consultants, LLC

This presentation will provide a brief overview of regulatory

requirements and engage the attendees in exploring each
of the questions on HIS and CAHPS Hospice Survey,
as well as the direct impact staff interaction can have
on responses. This interactive program will utilize case
scenarios and group discussion to demonstrate exceptional
customer service behaviors that hospice staff can use in
daily practice. | PAGE 9
About Manchester For your convenience, the Radisson offers delicious dining
at two on-site restaurants. Visit Café on the Park in the
Manchester is a richly diverse city located along relaxing garden atrium or head to the full-service JD’s
the Merrimack River where history blends with new Tavern with its variety of hearty dishes for lunch and dinner.
entrepreneurship. What was once the magnificent Room service is also available.
Amoskeag Millyard – the largest textile producer in the
world – is now a vibrant business center home to hundreds A room block with discounted room rates has been
of businesses on the leading edge of technology, education established for attendees of the New England Home
and creativity. Care & Hospice Conference and Trade Show. Rooms are
available for the nightly rates of $129/single and double;
Manchester offers many opportunities for retail shopping, $139/triple; or $149/quad. The deadline to take advantage
the world-class Currier Museum of Art, and an impressive of these discounted rates is April 27 by 5:00 pm. Please
array of fine and casual dining featuring a wide variety of note: These rooms will go fast and the room block may sell
ethnic cuisine including Caribbean, Indian, Japanese, Thai, out prior to the cutoff date.
and more. 
To make reservations, click on this direct link for
Radisson Hotel Manchester the conference: You can
call the hotel directly at (603) 625-1000 or Radisson
The Radisson Hotel is located in the center of downtown
Worldwide Reservations at 1-800-333-3333. If you
Manchester, easily accessible by car and just one hour
north of Boston. The hotel offers prefer to use Radisson Online
free shuttle service to and from Reservations, the promo code for
the Manchester-Boston Regional the conference is NEHC15.
Airport (MHT), the premier airport
in northern New England served by
many direct jet services. Radisson Hotel Manchester
700 Elm Street
During your stay at the Radisson, Manchester, NH 03101
you will enjoy many first class Ph: (603) 625-1000; (800) 967-9033
amenities, free Wi-Fi, a fitness
center, a heated indoor pool, and hotel-nh
beautiful contemporary rooms.

PAGE 10 | 2015 New England Home Care & Hospice Conference and Trade Show
You may also REGISTER ONLINE at

Registration Form Complete one Registration Form for each registrant

Please select which Attendee Name: ______________________________________________________________________________________
state association(s)
you are a member of: Title: ________________________________________________________________________________________________

Connecticut Organization: ________________________________________________________________________________________

Address: _____________________________________________________________________________________________
City: ______________________________________________________________________ State: _____ Zip:____________
New Hampshire

Rhode Island Email: _______________________________________________________________________________________________

Phone: _______________________________________________________________________________________________

Registration Fees
Early bird rate is only available for attendees registering for the full conference.
The early bird deadline is April 3rd. Regular rates go into effect on April 4th,
and a late fee will be applied after 5:00 p.m. on May 10th.

Conference Options Member Non-Member

Full Conference – Early Bird $345.00 $545.00

Full Conference - Regular (after 4/3) $395.00 $595.00 Include

1-Day, Wednesday, May 20th $225.00 $325.00 $50 late fee after
May 10, 2015.
1-Day, Thursday May 21st $175.00 $275.00
Amount Enclosed:
Payment/Cancellation Policy
Payment must be made in advance of this conference and can be made by cash, check, VISA, $ ___________________
MasterCard or American Express. Cancellations received in writing by May 10, 2015 will
Please send completed
be refunded minus a $50 cancellation fee. Cancellations made after May 10 will forfeit the
forms to:
registration fee. Substitutions are allowed and are not subject to cancellation fees.
Home Care Alliance of MA
31 St. James Ave.
Payment Method Suite 780
Check (Please make payable to Foundation for Home Health) Boston MA, 02116
Due to federal protection laws, credit card information cannot be sent via email or fax.
FAX: (617) 426-0509
You may pay by credit card by registering on-line or by calling the HCA Office at (617) 482-8830.

This is a “Paper Light” conference. A link to handouts will be placed on the conference website prior to the event. | PAGE 11
The Fifth Annual

With thanks to these New England Home Care & Hospice

Conference and Trade Show Sponsors:


A collaborative effort of the following New England State Home Care Associations:
Connecticut Association for Healthcare at Home • Home Care & Hospice Alliance of Maine
Home Care Alliance of Massachusetts • Home Care Association of New Hampshire
Rhode Island Partnership for Home Care • VNAs of Vermont

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