ContextiTM Big Data Framework

Maturity Model
Sponsor
The Big Data sponsor is
initially at the GM level
for projects within their
own BUs. However, in
order to scale, there
must be a sustained Big
Data program sponsored
from the C-Suite level.

GM Level

CXO Level

Multiple Business Units

Organisation-wide

The data supply chain illustrates the journey through

the stages of transformation from data to information
to insights and into decisions. In order for the final
stage of data-driven decision-making is done by the
Business, all previous stages of the data supply chain
must be operating effectively.

Transform
Scale out successes
across the organisation
and consolidate data
and expertise into a
Center of Excellence.

Data Supply Chain

Data

Database

Information

Warehouse

Scale
Insights

Action

Analyse

Focus

Capture data from all

internal sources and
augment with relevant
external sources.

Acquire

Organise

Analytics

Intelligence Function
As the organisation matures in an analytical context,
an independent Intelligence function should be
established to support all areas of the business. A
federated model allows analytics to be embedded in
the front-lines and enables data-driven decisionmaking incorporating business context to be done at
scale across the organisation.

Perform analytics made

possible by big data
infrastructure to turn
information into insights.

Process the data and

organise into information
with drill-down access to
the raw data.

Technology

Business

Business

Make data-driven
decisions based on
insights and execute to
create business value.

Use data as a strategic

asset for competitive
advantage and achieve
business transformation.

Embed analytics within the

Business who understand
context and federate the
function across the Org.

Decisions

Analytics

Information Technology

Whilst there is always

training and investment
spend across all
functions, it is initially
focussed on Technology
which then moves into
Analytics and finally to
the Business.

Embed

Analytics
Volume, Velocity, Variety

Business
Value

Contexti Pty Ltd

Data as a
Strategic Asset
for
Competitive
Advantage

Data
Management
as a Cost of
Business

ContextiTM Big Data Framework

Framework Guide
At phase
What is the goal?

What are the

challenges?

How can they be

overcome?

What are the key

questions?

Acquire

Analyse

Action

Scale

Embed

Transform

Capture data from all

internal sources and
augment with relevant
external sources.

Process the data and

organise into information
with drill-down access to
the raw data.

Perform analytics made

possible by big data
infrastructure to turn
information into insights.

Make data-driven
decisions based on
insights and execute to
create business value.

Scale out successes across

the organisation and
consolidate expertise into
a Center of Excellence.

Embed analytics within the

Business who understand
context and federate the
function across the Org.

Use data as a strategic

asset for competitive
advantage and achieve
business transformation.

Traditional database limits

are often exceeded by the
growing volume, velocity
and variety of modern
datasets. Moreover, costs
of OLTP and storage can
be prohibitive due to the
increasing scale.

The dramatic increases

across the 3 Vs of big data
has stretched traditional
OLAP systems beyond
their limits, resulting in
poor performance and
high costs, as well as loss
of quality via aggregation.

The enormity of datasets

and solution spaces
exceed the memory and
computing capacities
required to perform
analytics across the full
ranges. Data Science
talent is difficult to find.

Developing data-driven
decision-making requires a
drastic shift in
organisational culture and
often require significant
structural and process
changes to execute
effectively.

Breaking down silos within

an organisation requires
standardising processes
and aligning BU/Functions
across the organisation.
This requires C-Level
support and sustained
change programs.

Centralised services via a

Center of Excellence
provide standardisation
but can be too inflexible
and bottleneck progress.
Business context is also
lost when services are
removed from frontlines.

Disrupting business-asusual within an

organisation requires
creativity and boldness
from leadership who are
highly data-literate and
have a vision for the
future of the organisation.

Big Data Technologies like

Hadoop and NoSQL utilise
distributed computing to
handle growing OLTP in a
cost-effective manner.

Big Data Technologies

offer low-cost scalability
and can be used to
augment existing OLAP to
deal with growing data.

Distributed processing
infrastructure allows
advanced data science
techniques to be used
within time constraints.

Big Data Analytics training

programs increases the
overall data-literacy within
a company and enables
cultural change.

Establishing a Center of
Excellence consolidates
expertise and data assets
and by standardising
processes allows access.

After standard processes

have been established, decentralising analytics
allows the flexibility to
respond to changes.

A visionary leadership who

understands the
transformative power of
data and analytics and
inspires and empowers.

Are all Internal Data

sources being
captured?
Are we augmenting
with External Data?
Can our systems
accommodate future
growth?
Are we able to capture
unstructured data?

What is our daily ETL

processing time?
What are our DW
costs per TB?
Are we losing Data
Quality?
Are we able to process
unstructured data?
Is our data accessible
in a timely manner?

Do we have real-time ,
interactive capability?
What are the
unknown unknowns?
Can we perform
analytics across our
full datasets?
Does the business
have access to insights
at the speed required?

Do we make decisions
based on data or
instinct?
Do we proactively
engage analytics to
identify opportunities
Are we asking the
right questions?
Are we able to
execute on insights?

NoSQL databases for

scaling OLTP beyond
traditional RDBMSs
Processing machinedata for monitoring
Data Lake as cheap
redundant storage

Data Warehouse
Augmentation with
Hadoop
Distributed ETL with
Hadoop
Data Lake providing
access to raw data.

Data Sandbox for

analytical purposes.
Distributed processing
for Statistical Engines
e.g. R on Hadoop
Analytics via web or
mobile interfaces

Pricing
Customer
Segmentation
Sentiment Analysis
Recommender Engine
Propensity Modelling
Fraud Detection

What use-cases
can deliver
ROI?

Organise

Contexti Pty Ltd

Are there data silos

within BU/Functions
or is there an
Enterprise Data

Warehouse available?
Are analytical services
available to all parts of
the Business, or is it
siloed under a
BU/Function?

Enterprise Data
Warehouse to break
down data silos
Center of Excellence
consolidating
expertise to create
standard processes

Is analytics being done

using the relevant
business context?
Are constituent units
using the established
standardised process?
Do we have a
systematic process of

measurement and
improvement?

How can we use our

strategic data assets
for competitive
advantage?
Are we able to
monetise our data
assets and create
sources of revenue?
How can we innovate
using Big Data?

Packaged datafeeds
created by massaging
data assets for use
internal and external
Customer facing
analytics self-service
portal

Interactive
visualisation tools
Real-time dashboards
with live updates
Consolidated selfservice analytics
platform

ContextiTM Big Data Framework

Self-Assessment
At phase

Acquire

Factors to consider

Capture of data across:

Semi/Unstructured
Online/Offline
Internal/External

Efficiency across:
Cost
Performance
Scalability

Purposed for:
Strategic
Tactical
Operational

Analytics usage:
Proactiveness
Pervasiveness
Continuity

Org-wide available:
Data Warehousing
Analytics
Business Functions

Levels of:
Decentralisation
Self-service
Feedback

Disruption to:
Organisations
Customers
Markets

Level 6

All relevant internal and

external data sources are
captured cost-efficiently
with scalability to allow
for future growth.

Solution architecture
incorporates Big Data
technologies to achieve
optimal blends of Cost,
Scale and Performance.

An Intelligence function
provides strategic-level
decision support for the
purposes of competitive
advantage in the market.

Business structures and

processes have been
redefined in order to
utilise and execute on
data driven decisions.

Analytics operates as an
independent Intelligence
function across the
organisation with a CLevel leader.

A federated model
combines the strengths
of CoE standardisation,
flexible constituency and
self-service tools.

Customer disruption as
Big Data enables changes
to how customers and
markets behave.
E.g. Virtual Shopping

Level 5

All relevant internal data

sources are captured and
there is some adhoc
augmentation from
external sources.

A re-architected
datawarehouse solution
with multiple points of
Big Data Technology
utilisation.

Prescriptive analytics at
the tactical and
operational level provide
actionable insights in
often in real-time.

The business proactively

engages analytical
insights to discover and
explore potential new
opportunities.

The CoE has been

established and provides
analytical services using
the EDW to all areas of
the business as needed.

Business priorities and

outcomes are the primary
drivers of change in
Analytics Models and
Data Warehousing.

Organisation disruption
occurs as Big Data
enables transformative
innovations.
E.g. Data Brokerages

All relevant internal data

sources are captured
including unstructured
data but there is no
external augmentation.

Production level projects

that are operationalized
and providing ROI by
improving performance,
scale or costs.

Predictive analytics is
used for forecasting
outcomes and predictive
models are used to guide
decisions.

Initiatives are generally

undertaken based on
analytical insights and
decisions-making is
supported by data.

A Big Data Analytics

Center of Excellence is in
its early stages of
consolidation and
standardisation.

A strong feedback loop

iteratively improves IT,
Analytics and Business
processes as embedded
teams increase.

New sources of revenue

based on data assets,
analytical capabilities and
business execution
E.g. Packaged Datafeeds

Most relevant internal

data sources are captured
but a full diagnostic of
possible useful sources
not yet investigated.

Proof-of-concept level
projects in defined usecases. Eg. Data
Warehouse Offloading,
Hadoop for ETL.

Diagnostic analytics is
used to find correlations
and causalities between
events to explain past
outcomes.

Analytics is used to
measure performance
and explain behaviours
and outcomes of past
decisions.

CIO support has aligned

IT to create an EDW that
provides a central
repository and access for
organisation-wide data.

Embedded teams in niche

areas utilise standards
established by the CoE
but also use datamarts
for domain-specific use.

New services or
capabilities are made
possible using data.
E.g. Personalised realtime
offers to customers

Critical transactional data

is captured and exploring
Big Data Technologies to
capture lower value
machine/web data.

Investigating and training

on use of Big Data
Technologies for
potential use-cases in
existing systems.

Descriptive analytics is
used to provide insights
into past events and
outcomes in the historical
dataset.

Reports are consulted

periodically to track
progress and perform
course-correction when
necessary.

Initiatives span
BUs/Functions as BU
Heads collaborate to
benefit from scale and
increased ROI.

Standard processes and

procedures have been
adjusted to allow for
embedded teams within
the Business.

The organisation has

improved existing
services or spend.
E.g. Marketing based on
Single Customer View

No investigation of how
Big Data Technologies
provides faster, cheaper
capture and storage.

No investigation of how
Big Data Technologies
could improve costs,
scale or performance.

Reporting only on specific

measurements and KPIs
for use in management
reporting.

Decision making is still

primarily based on
management experience
and intuition.

There is no support at the

Executive level and any
initiatives are siloed
within Business Units.

There are no embedded

analytics teams and lack
of business context limits
effectiveness.

Investments in Big Data

Technology has not yet
realised value creation at
the business level.

Peak
level of
Big Data
maturity

Level 4

Level 3

Level 2
Not yet
started
the Big
Data Level 1
journey

Organise

Analyse

Action

Contexti Pty Ltd

Scale

Embed

Transform