Christchurch and Canterbury

New Zealand

Pure Business

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Tourism, Aviation, Freight
Airportcity Development World Class …
With a population of over 4500, the Christchurch Airport campus is almost a self contained community and there are growing and changing needs for all types of services. The Airport company has had the foresight to plan well for growth and within its development programme ‘Airportcity’ there is excellent infrastructure in place for the future. Your business will find all essential services on site — a reflection of the size of this community is the fact that there are thriving retail services, regular transport to the CBD, a hotel, gymnasium, preschool, banks and cafés.

Airportcity offers benefits quite unique to the market. Simply by being on the airport campus there are business synergies that will be attractive to a wide range of commercial operations. Obviously there are opportunities here for tourism related services and allied aviation businesses. For other operators such as import/export services, it will be the proximity to a busy and well run world-market portal. Within 10 minutes drive there are 5 shopping centres. Surrounding the campus in open country are world-class golf courses and nearby the award winning tourist attraction The Antarctic Visitors Centre. The United States Deep Freeze Antarctic science and support programmes are high technology operations also within close proximity. Development has complete flexibility on size and design, so those making early enquiry will have virtually unlimited options. Sites are very high exposure being on the main route into the city and easy egress via main arterial routes north or south of Christchurch. Frequent transport services link with the CBD in about 15 minutes of driving time.

The Airport planners are committed to creating a quality development and a low density well landscaped environment, seeing this as upholding the long term success of the campus. Tailored options are available, enquire now. For more information check out: www.christchurch-airport.co.nz or contact: John Thompson Tel: 03 358 5029 john.thompson@cial.co.nz

Pure Opportunities
From the Mountains to the Sea …
Welcome to Canterbury and its vibrant heart, Christchurch City. Canterbury spans the land between the magnificent Southern Alps of New Zealand and the Pacific Ocean, offering a truly diverse range of landforms from towering alpine peaks and broad alluvial plains to magnificent harbours and sun-drenched beaches. With its historical roots in agriculture, the region has rapidly embraced high technology and is now an important centre for electronics, telecommunications, software development, light engineering and niche-market manufacturing, all supported by high-quality education and research facilities. English, the universal language of business, is the spoken word here while an open and transparent business and political environment together with world-class infrastructure and a robust legal system make doing business in Canterbury comparatively safe and easy. Canterbury offers an incomparable lifestyle. Christchurch has all the vibrancy of a big city without the hassles — there is no major traffic congestion or the social problems associated with larger metropolitan cities. Instead it is a city of sophisticated charm with a lively nightlife, world-class restaurants and cultural activities and, above all, friendly internationally focused people. And with its temperate climate and the easy accessibility to the mountains and the sea, Canterbury is a mecca for outdoor enthusiasts. Where else in the world can you surf in the morning and ski in the afternoon? We look forward to welcoming you to our part of the world.

Contents
3 6 11 19 25 33 Christchurch & Canterbury New Zealand Business: Easy & Straightforward Canterbury Economy: Innovative & Technology Led Smart People Modern Infrastructure Exceptional Lifestyle

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Christchurch & Canterbury
Located in the South Pacific Ocean, New Zealand lies 1600 kilometres off Australia’s east coast. It consists of two main islands, the North Island and South Island, which have a combined area about the same size as Japan or Great Britain. Four million people call New Zealand home with an additional 1 million Kiwis (the colloquial term for New Zealanders) living overseas — a global connection that highlights New Zealand’s international outlook. Canterbury is situated on the east coast of the South Island, and is the country’s largest geographic region consisting of 45,346 square kilometres or approximately a quarter of the South Island. Nearly half a million people live in Canterbury, two thirds of whom live in Christchurch.1 Christchurch, the second largest city in New Zealand, is the central hub of Canterbury and gateway to the South Island. It is known as the Garden City for good reason. City dwellers take enormous pride in their gardens while one third of all public land is devoted to parks and reserves. The green heart of the city is the magnificent Hagley Park — 161 hectares of greenery, tree-lined walkways, lakes and playing fields. And meandering through the park and the city is the enchanting Avon River where punters ply the waters during summer. As a city Christchurch offers an enviable lifestyle. A lively café scene and world-class restaurants abound while there are specialty stores with prestige international designer labels to satisfy the most discerning tastes. For those craving more cultural pleasures, the city has a thriving creative scene with numerous galleries and a stunning new city art gallery, a professional theatre company, its own orchestra and opera. For further information on Christchurch and Canterbury see www.christchurchnz.net or www.localeye.info. Christchurch, along with Canterbury, enjoys a pleasant, temperate climate with four well-defined seasons. It has more sunshine and less rainfall than most major world cities with an average of 2040 sunshine hours per year. An introduction to New Zealand’s weather is available at www.metservice.co.nz.

1

The population of Canterbury was 481,431 as at 2001.

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KAIKOURA Hanmer Springs HURUNUI

Culverden Cheviot

SELWYN WAIMAKARIRI Oxford Darfield Rolleston Lincoln Rakaia ASHBURTON Leeston

Waipara Amberley Rangiora Kaiapoi

Mt Hutt Methven Aoraki / Mt Cook MACKENZIE Tekapo Fairlie Pleasant Point Geraldine Temuka TIMARU

CHRISTCHURCH
Lyttelton BANKS PENINSULA Akaroa

Main Roads Rail Airports International Ports

WAIMATE

Academic Institutes Hospitals

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The Canterbury Region
CHRISTCHURCH Population (2001): 316,227 Key industry sectors: manufacturing, education, tourism, retail, electronics, ICT, creative, food and beverage processing. Further information: www.ccc.govt.nz and www.christchurch.org.nz and www.christchurchnz.net Region: KAIKOURA Principal town: Kaikoura Population (2001): 3,480 Key industry sectors: tourism, fishing, agriculture. Further information: www.kaikoura.co.nz Region: HURUNUI Principal towns: Hanmer Springs, Amberley, Culverden, Cheviot, Waipara Population (2001): 9,885 Key industry sectors: agriculture, horticulture, forestry, tourism, viticulture. Further information: www.hurunui.com and www.hurunui.govt.nz Region: WAIMAKARIRI Principal towns: Rangiora, Kaiapoi, Oxford Population (2001): 36,900 Key industry sectors: agriculture, horticulture, forestry, wood processing. Further information: www.waimakariri.co.nz and www.waimakariri.govt.nz Region: SELWYN Principal towns: Lincoln, Darfield, Leeston, Rolleston Population (2001): 27,312 Key industry sectors: agriculture, horticulture, agricultural and horticultural innovation and research, forestry, viticulture, tourism. Further information: www.selwyn.govt.nz Region: BANKS PENINSULA Principal towns: Lyttelton, Akaroa Population (2001): 7,833 Key industry sectors: tourism, engineering, agriculture and horticulture, arts and crafts. Further information: www.bankspeninsula.com Region: ASHBURTON Principal towns: Ashburton, Methven, Rakaia Population (2001): 25,446 Key industry sectors: seeds, arable cropping, innovative manufacturing, textiles, bus design and products. Further information: www.enterpriseashburton.co.nz Region: TIMARU Principal towns: Timaru, Temuka, Geraldine, Pleasant Point Population (2001): 41,964 Key industry sectors: agriculture (dairying and sheep), horticulture, floriculture, fishing, manufacturing, tourism. Further information: www.southcanterbury.org.nz and www.adt.org.nz Region: MACKENZIE Principal towns: Fairlie, Tekapo, Aoraki/Mt Cook, Twizel Population (2001): 3,717 Key industry sectors: agriculture (dairying and sheep), aquaculture, tourism, film location, hydro-power generation. Further information: www.southcanterbury.org.nz or www.adt.org.nz Region: WAIMATE Principal town: Waimate Population (2001): 7,101 Key industry sectors: agriculture (dairying and sheep), horticulture, floriculture, forestry, tourism. Further information: www.southcanterbury.org.nz and www.adt.org.nz

North Island

Auckland Hamilton

South Island

Wellington Christchurch CANTERBURY

New Zealand

Dunedin

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New Zealand Business
Easy & Straightforward
New Zealanders are by nature a relaxed and internationally focused people. This comes through in the investor-friendly business environment where red tape is kept to a minimum and business procedures are relatively simple and straightforward.

Key Economic Indicators
Population GDP Total Employed Unemployment Rate Consumer Price Index 4 million (est. 30 April 2003) $NZ 108 billion2 (YE December 2002) 1.89 million (March 2003 quarter) 5.0% (March 2003 quarter) +2.5% (change from same quarter previous year March 2003)

For the most recent statistics see www.stats.govt.nz

Trade Oriented
New Zealand’s economy is strongly trade oriented with primary industries the dominant export earners complemented by increasingly important contributions from the service, manufacturing and technology sectors. Our top 20 export markets account for 84% of New Zealand’s total export revenue (see Figure 1 below). Figure 1 New Zealand’s Top 20 Export Markets (YE June 2002)
Australia United States Japan United Kingdom South Korea China Germany Taiwan Hong Kong Canada Malaysia Belgium Philippines Indonesia Mexico Italy France Thailand Singapore Saudi Arabia Total Other 0 1000 2000 3000 4000 5000 6000

NZ $ million

Source: New Zealand Trade & Enterprise.

2

Unless otherwise indicated, all currency in this publication is in New Zealand dollars.

New Zealand Business: Easy & Straightforward

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Agricultural products account for over 60% of total export earnings as indicated in Figure 2 below. Figure 2 Composition of NZ's Major Merchandise Export Sectors (YE August 2002)

Figure 3 Corruption Perceptions Index (2001)
Finland (1) Denmark (2) New Zealand (3) Singapore (4) Canada (7) Australia (11) Hong Kong (14) USA (16)

0

2

4

6

8

10

Source: Transparency International www.transparency.org.

Compliance & Legislation
Tax
A B C D E F G H I Meat Dairy Products Fish Fruit and Vegetables Other Primary Products Industrial Raw Materials Metals Manufactured products Other Exports

Business costs in New Zealand are significantly lower than most other OECD nations. The company tax rate is 33%, which compares favourably with countries such as the United States, Germany and France. In addition, a Goods and Services Tax (GST) of 12.5% is levied on all transactions except those in the financial, residential property or export sectors. Personal income tax rates are as follows: Income (NZ$) Tax Rate 19.5% 33% 39%

Source: New Zealand Trade & Enterprise.

A Stable Democracy
Political stability is an important consideration for any investor, and New Zealand is one of the most politically stable nations in the world. Its western style democracy is based on the Westminster parliamentary system of government with elections held every three years. In 1996 New Zealand adopted a proportional representation voting system called “Mixed Member Proportional” (MMP) to elect its Members of Parliament.

Up to $38,000 $38,001 to $60,000 $60,001 and over

For more information on the New Zealand tax system see www.ird.govt.nz.

The Resource Management Act (RMA)
New Zealand is justly proud of its advocacy of conservation issues and this is underpinned by the Resource Management Act (RMA) — an important law that ensures the appropriate use of natural resources. While New Zealand actively encourages new business, it is aware that growth must be sustainable. The RMA promotes sustainable management of the air, water, soil, biodiversity, the coastal environment, noise, subdivisions and land use planning in general. In Canterbury the Act is administered by Environment Canterbury (www.ecan.govt.nz).

Low Corruption
Public service agencies in New Zealand are regarded as some of the least corrupt in the world. This ensures that government decision making is transparent and reflects the principles which underpin government-to-business relations in New Zealand.

8

International Competitiveness
During the 1980s and early 1990s New Zealand went through a period of adjustment as tariffs and subsidies were progressively removed from all sectors of the economy. The nation is now seeing the benefits of these reforms, and is regarded as the third most free economy in the world.3 The future looks bright for New Zealand with the strong economic growth over the past few years expected to continue. According to the World Economic Forum (WEF), New Zealand has risen to 10th place overall for growth competitiveness, reflecting the economy’s ability to grow innovation-based industries around a tertiary educated workforce. The GCI ranking in the table below estimates projected medium-term economic growth over the next five years and the three indexes reflect the quality of public institutions in an economy, the level of technology and favourable macroeconomic conditions respectively. Table 1 Ranking of Growth Competitiveness Index (2001)
Country GCI Ranking Public Institutions Index Ranking United States Singapore Australia Taiwan New Zealand United Kingdom Hong Kong Germany France Japan Korea Malaysia Thailand China Philippines India Indonesia 2 4 5 7 10 12 13 17 20 21 23 30 33 39 48 57 64 12 6 8 24 4 9 10 17 20 19 44 39 42 50 64 49 66 1 18 5 4 11 10 33 15 17 23 9 22 39 53 40 66 61 Technology Index Rank Macroeconomic Environment Index Rank 7 1 17 15 14 12 4 19 22 18 8 20 16 6 28 45 41

Maori Business
Maori, the indigenous people of New Zealand, are an integral part of New Zealand society and increasingly in business. They are a highly entrepreneurial people and according to the 2002 Global Entrepreneurial Monitor, if Maori were ranked as an individual country they would be the seventh most entrepreneurial nation in the world. Economically their interests are concentrated in agriculture, fishing and tourism.4 Ngai Tahu are the Maori people most strongly linked to the Canterbury region. The third largest tribe in the country, Ngai Tahu has over 30,000 members gathered in different iwi or sub-tribes. They are also involved with a variety of business ventures including Ngai Tahu Seafoods and Ngai Tahu Property Group. For more information see www.ngaitahu.iwi.nz.

Strategic Location
New Zealand and Canterbury have a strategic location, which offers some key business advantages. Time zone: New Zealand’s location means it is the first OECD country to begin each business day, a decisive advantage in the equities and currency markets. Our working day spans the afternoon on the west coast of the United States, the Asian day and goes right through breakfast in Europe, making it possible to readily contact overseas business associates. Asia/Pacific gateway: Christchurch is an excellent base if your key business markets or alliances are in the Asia/Pacific region. New Zealand has long established links with Asia and is a key, respected player in Pacific affairs. New Zealand’s distance from major trouble spots creates a natural buffer in today’s world of uncertainty. The so-called ‘tyranny of distance,’ previously seen as a disadvantage, has now gained favour with people in today’s climate of international tension. New Zealand’s size and neutrality makes it a trusted member of the international community.

Source: Sydney New South Wales Competitiveness Report 2002.

3 4

Fraser Institute, Economic Freedom of the World: 2001 Annual Report. NZIER, Maori Economic Development Te Ohanga Whanaketanga 2003, pages 9 – 10.

New Zealand Business: Easy & Straightforward

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Innovation Hothouse
A Commitment to Innovation
The New Zealand Government is firmly committed to growing the nation’s innovative framework. It has strengthened New Zealand’s innovation backbone by lifting R&D spending and focusing government resources on developing three key sectors: biotechnology, information and communications technology (ICT) and creative industries. These have been identified as industry platforms from which New Zealand can lead the world. Canterbury plays a vital role in developing these innovative industries. For more information see Growing an Innovative New Zealand available at www.beehive.govt.nz and then follow the links to ‘innovate’. Also see www.nzte.govt.nz. Figure 4 Total entrepreneurship activity prevalence rate by country (2001)
Mexico New Zealand Australia Korea Brazil Ireland USA Hungary India Canada

An Entrepreneurial Culture
New Zealand is a country that fosters and actively encourages entrepreneurship. Kiwis “can do” attitude is admired throughout the world. This was confirmed by the Global Entrepreneurship Monitor which ranks New Zealand second in the world for innovation, ahead of the likes of the United States, Ireland and Australia. The report also rated New Zealand women as the most entrepreneurial on the planet!5

Argentina Italy Poland South Africa Finland Norway Denmark United Kingdom Spain France

Further Information
For more information on the New Zealand economy check out www.treasury.govt.nz.

Portugal Germany Russia Sweden Netherlands Israel Singapore Japan Belgium ALL Countries 0 5 10 15 20 25

Persons per 100 adults 18 – 64 years old

Upper Average Lower

Source: Global Entrepreneurship Monitor, New Zealand 2001.

5

HH Fredrich and PJ Carswell, NZ Centre for Innovation and Entrepreneurship, Global Entrepreneurial Monitor, New Zealand 2001, page 20.

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Canterbury Economy: Innovative & Technology Led

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Canterbury Economy
Innovative and Technology Led
The Canterbury regional economy represents around 13% of national economic activity and is one of the most dynamic in New Zealand. In 2002 Canterbury’s gross domestic product was $13,781 million.6 With all key sectors represented, the Canterbury economy — more than any other region — parallels that of the New Zealand economy and is export focused with nearly $4,600 million worth of exports moving out of the region in the year ending 30 June 2002.7 Over the last few years the Canterbury economy has been outperforming the national economy and is forecast to continue to do so. For current information on the Canterbury economy see the Canterbury Economic Snapshot at www.cdc.org.nz. See www.stats.govt.nz for other regional data. Figure 5 Industry Sectors as a Percentage of Regional & National GDP (2002)
Finance & Insurance

Government Services

Health & Education

Wholesale & Retail Trade

Construction & Property Services

Utilities

Manufacturing

Agriculture

Other

0 Percent

5

10

15

20

25

30

Canterbury New Zealand

Source: Infometrics Estimates.

Investor Friendly
Minimal and transparent regulations make investing in Canterbury a straightforward process. Canterbury welcomes foreign investment with investors free to acquire controlling interest in ventures. Whether looking to invest in an existing business, land-based assets, stocks and bonds or a ‘green fields’ venture, Canterbury offers attractive investment opportunities.

6

Estimated Regional Gross Domestic Product (Regional GDP) figures are based upon Infometrics research for the year ending March 2002.

7

Overseas cargo statistics represent FOB (free on board) values ex Christchurch Airport and the ports of Lyttelton and Timaru.

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An Innovative Edge
Innovation is part of Canterbury’s history. The first settlers to the province had to be innovative — necessity being the Mother of Invention. In turn this spawned an individualistic culture that has led to the region being home to a number of world-famous thinkers and inventors. Reputedly local aviator Richard Pearce flew a powered flight in 1903 if not before the Wright brothers then shortly afterwards. A decade before, Lord Ernest Rutherford studied at Canterbury College and began the research that would lead to the splitting of the atom. In the 1930s Sir William Pickering also studied at Canterbury College before emigrating to the United States where he eventually headed the Jet Propulsion Laboratory, which led America’s charge in the Space Race during the 1960s and its ultimate dominance of space travel. Today Canterbury’s fertile innovative nature is further confirmed by a clutch of companies that lead the world in their fields including Hamilton Jetboat (www.hamjet.co.nz), Jade Corporation (www.jadecorporation.com), Powerware (www.powerware.com), Tait Electronics (www.taitworld.com), Pulse Data International (www.pulsedata.co.nz), Dynamic Controls (www.dynamic-controls.co.nz) and Allied Telesyn (www.alliedtelesyn.co.nz). Another key venue for ensuring Canterbury’s future growth is the Canterbury Innovation Incubator (Cii). It is designed to accelerate the growth of emerging high-technology companies within the region. For more information see www.cii.co.nz.

Job Creation Powerhouse
Canterbury’s burgeoning economy has resulted in a growth in the region’s workforce. Canterbury is the powerhouse of job creation in New Zealand, and since June 1998 33% of the jobs created in New Zealand have come out of Canterbury. This has seen the region provide 54,700 new jobs, representing an increase of 24% in the labour market, more than any other New Zealand region. The graph (Figure 7) on the next page indicates the spread of the workforce across the different industry sectors. In the past five years Canterbury has diversified from traditional land-based activities and seen a corresponding increase in employment in the service sector with the largest increases in the health, property, education and retail sectors. Manufacturing is still the largest industry although its growth has come out of increased worker productivity with its workforce remaining static. Figure 8 (far right) indicates the percentile contributions of the different industry sectors to the regional gross domestic product.

Canterbury — Incubating Talent
The creative and innovative nature of our people is enhanced by outstanding research institutes, universities and business incubators. This infrastructure provides a solid platform upon which our companies can grow and take on the world. (For full details on our research capabilities see pages 29 – 30.) One research facility taking root in Christchurch is The Human Interface Technology Laboratory (HIT Lab) New Zealand. HIT Lab NZ is a research and development centre hosted at the University of Canterbury focusing on virtual and augmented reality. The Lab (in partnership with HIT Lab US, based at the University of Washington, Seattle) is developing new interfaces to revolutionise the way people think and work with computers. The interfaces developed in the lab are used in areas as diverse as education, medicine, engineering, mining and entertainment. The HIT Lab NZ works in partnership with the Virtual Worlds Consortium which has links to the likes of Microsoft, Nike, Eastman Kodak, Chevron and Boeing. For more information on the HIT Lab NZ see www.hitlabnz.org.

Canterbury Economy: Innovative & Technology Led

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Figure 7 Canterbury Industry Sectors by Employee Numbers
Manufacturing

Figure 8 Canterbury GDP by Industry Sector (YE March 2002)

Retail Trade

Property and Business Services

Health and Community Services

Agriculture, Forestry and Fishing

Education

Construction

Wholesale Trade A Accommodation, Cafés and Restaurants B C Transport and Storage D E Personal and other Services F G Government Administration and Defence H I Finance and Insurance J K Cultural and Recreational Services L M Communication Services N O Electricity, Gas and Water Supply P Q Mining R S Not Elsewhere Included

Canterbury’s GDP totals $13781 million Agriculture, forestry and fishing (7%) Mining (1%) Manufacturing (18%) Electricity, Gas and Water (2%) Construction (4%) Wholesale Trade (8%) Retail Trade (6%) Accommodation, Cafés and Restaurants (2%) Transport and Storage (6%) Communication Services (6%) Finance and Insurance (5%) Property and Business Services (11%) Government Administration (3%) Education (4%) Health and Community Services (6%) Cultural and Recreational Services (2%) Personal and Other Services (1%) Imputed rent (6%) Unallocated (4%)

Source: Infometrics Estimates.8
0 10,000 20,000 30,000 40,000 Number of Labour Force

1996 2001

Source: Statistics New Zealand.

8

The figure adds up to more than 100% due to rounding.

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Key Sectors
Agriculture
With its vast tracts of fertile land Canterbury’s economy has strong historical links to wool and meat production. Although these still dominate agricultural export earnings, agricultural production has diversified considerably with increased irrigation leading to a wide range of more intensive land uses such as horticulture, viticulture, floriculture and dairying. Other niche industries include deer, alpaca and unique fine-micron wools. The central Canterbury region is the undisputed grain bowl of New Zealand producing 80% of the nation’s grains, arable crops and seeds. Canterbury’s agricultural, fishing & forestry sector contributed $937.3 million to the national economy in the year to March 2002 while the sector employs around 8% of Canterbury’s workers. However, the economic importance of agriculture is far greater than these figures suggest with agricultural goods making up over half of the region’s total exports. Over 90% of Canterbury’s land, some 3,151,000 hectares, is dedicated to farming. In 1999 the total number of farms in Canterbury was 10,581. About 12,000 hectares are in horticultural production with land increasingly being turned over to wine production and Canterbury now has the fourth largest acreage in grapes in New Zealand. The agricultural sector is complemented with world-class research institutes that sit alongside Lincoln University, which produces top-class agricultural graduates and specialists.

Biotechnology
New Zealand is increasingly regarded as a world leader in biotechnology. The country has a unique diversity of natural and human resources augmented by an excellent scientific community. Biology based industries account for over 60% of New Zealand’s GDP. Canterbury and New Zealand have specific advantages for biotech investors: The world’s best animal health rating World-class R&D facilities and strengths in biological science education Industry groups committed to supporting the sector (see www.biotech.org.nz and www.biotenz.org.nz).

“Smart Christchurch people … the key to our innovation.”
Dr Bruce McCallum, Director, Applied Research Associates NZ Ltd (ARANZ) Having been awarded several international innovation awards, including being recognised for “extending the frontiers of computer graphics technology”, ARANZ is a technology whizz-kid company. With clients such as NASA, Weta Digital (the company responsible for the special effects in The Lord of the Rings), Australian mining researchers and the National Institute of Water and Atmospheric Research, ARANZ is highly regarded worldwide. The Christchurch-based company, established in 1995, has developed a ground-breaking tools for the rapid digitising of objects for animation and prototyping. “We have strong ties to the Universities in the region who provide us with high-quality researchers and thinkers,” said Bruce McCallum.

Canterbury Economy: Innovative & Technology Led

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Construction & Property
Construction in Canterbury contributed $519 million to the economy in 2002 or around 4% of regional GDP. The construction industry is the region’s seventh largest employer, employing around 13,000 people. The property and business services sector is the third largest employer in the region and contributes an estimated 11% of regional GDP. This sector experienced significant employment growth between 1996 and 2001.

local engineering sector is complemented by the University of Canterbury’s excellent Engineering Department which produces world-class graduates and leads many research projects.

Electronics
Christchurch has been dubbed the ‘Silicon Plains’ of New Zealand with the electronics sector growing faster in Canterbury than anywhere else in New Zealand. A recent survey showed that six leading Canterbury electronics companies produce around 40% of New Zealand’s electronic output and directly employ over 2000 staff. The estimated impact of these companies alone on the national economy in 2001 was around $850 million. For more information on the electronics sector see www.electronicssouth.com and www.ceg.org.nz.

Creative Industries
The creative industries — defined as ‘industries which have their origin in individual creativity, skill and talent’ — are key contributors to the regional economy. They include designer fashion, advertising, graphic design, architecture, visual arts, crafts, television, film, radio, video, music, publishing and performing arts with increasing cross-overs into technology sectors. Christchurch has a vibrant designer fashion and outdoor apparel cluster which was initiated in early 2003. Canterbury is also a significant centre for location filming and provided locations for ‘Middle Earth’ in the film trilogy Lord of the Rings and the stunning scenery in films such as Vertical Limit and Heavenly Creatures. For more information on filming in Canterbury see www.filmsouth.co.nz.

Fishing
New Zealand’s exclusive economic zone is the fourth largest in the world, extending 200 nautical miles from the coastline and measuring 1.3 million nautical square miles. This massive resource provides the nation with over 1000 marine fish species, 100 of which are commercially significant. Two of the country’s biggest commercial operations are located in the region and there has been significant investment in aquaculture in recent years with coastal mollusc and shellfish farming and salmon farming in the Mackenzie Basin.

Education
The education sector contributed around 4% of regional GDP in 2002, employing over 16,000 people or 7% of Canterbury’s workforce. The region has a growing reputation as a world-class provider of education. With nine state-funded tertiary institutions, 12 private tertiary education providers, 31 dedicated English Schools and a range of quality secondary schools, Canterbury is a great place to seek and gain knowledge. Christchurch, in particular, provides a safe, ideal environment for international students. In 2002 about 15,000 foreign students came to Canterbury for educational purposes. The industry has its own support organisation, Education Christchurch (see www.educationchristchurch.com).

Food & Beverage Processing
Canterbury also produces large amounts of raw food that is processed within the region by a variety of companies (employing around a quarter of manufacturing employees). Canterbury has the largest flour mill in New Zealand while emerging areas of high growth include the manufacture of gourmet, health and organic products, along with wine, olives and nuts.

Forestry
An estimated 114,244 hectares is planted in exotic production forest with 83% of these plantings being Pinus radiata. By 2005 Canterbury timber production could potentially exceed 1.2 million cubic metres p.a.9 The industry is supplied with top-class graduates and research from the School of Forestry at the University of Canterbury.

Engineering
Canterbury’s sophisticated engineering industry grew out of the historic need to service the region’s primary sector by providing agricultural machinery. This has led to the region producing many niche, high-precision and heavy engineering firms. Christchurch also has particular strengths in regard to aeronautical engineering and avionics with Air New Zealand’s major engineering workshop and the newly formed Christchurch Engine Centre (see page 26) being based at the city’s airport. The strength of the
9 Ministry for Agriculture and Fisheries, Forestry in Canterbury, on MAF website www.maf.govt.nz.

ICT & Software
Christchurch is recognised as the CyberCapital of New Zealand with over 200 software companies in the region and an estimated one in every 300 people in Christchurch writing software for a living. Software developers are supported by the Canterbury Software Cluster (see www.canterburysoftware.org.nz).

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Key Sectors
Intelligent Back Offices
Christchurch has around 1500 contact centre positions situated in 25 different contact centres. The city is a favoured location for foreign companies for the following reasons: Stability of employees Availability of training Low set up and operating costs Availability of strong Asian language skills Strategic time zone advantages.

Manufacturing
Manufacturing is the largest employer in the region with an estimated output of $2,475 million in 2002, contributing 18% of regional GDP. Leading lights are found in the electronics and engineering industries, along with food and beverage companies. A key supporter of the manufacturing sector is the Canterbury Manufacturers’ Association (see www.cma.org.nz for more details).

Medical & Health
The Canterbury health sector experienced the largest growth in employees compared to the rest of the regional economy between 1996 and 2001. In 2001 over 21,000 or 9% of Cantabrians were employed in this sector, and in 2002 it is estimated to have contributed $890.8 million to the local economy (see www.cdhb.govt.nz).

Nutraceuticals
Nutraceuticals are natural, bioactive extracts used to promote health and prevent disease. As people worldwide become more aware of alternative remedies and dietary supplements, this industry is set to grow — currently it contributes about $80 million to the regional economy annually. (See www.nutraceuticals.org.nz and www.naturalproductsnz.org for more information.)

“Tourism icon supports community growth and innovation.”
Thomas Kahu, Executive Assistant, Whale Watch™, Kaikoura In the late 1980s the town of Kaikoura in North Canterbury was not in the best shape economically — a very different picture from the thriving regional town of today. “In 1989 local residents decided to make the most of the natural resources surrounding them and their knowledge of the sea and apply it to a new tourism venture, hence the birth of Whalewatch™ Kaikoura Ltd,” said Thomas Kahu. The company’s growth has had positive spins offs for the local community with accommodation providers jumping from 23 to around 90 and the number of cafés and restaurants increasing by 600%. “This is all great for Kaikoura. As an innovative and award winning tourism company Whale Watch™ Kaikoura is extremely happy to be able to make the most of our terrific environment and enhance the development of our local people,” Thomas Kahu said.

Canterbury Economy: Innovative & Technology Led

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Supportive Business Networks
Figure 9 Canterbury Manufacturing by Employment (2001)

The region is a business friendly environment with various agencies offering expertise, advice and support to the business community. The Canterbury Development Corporation (CDC) supports five thriving business clusters: Software (www.canterburysoftware.org.nz); Nutraceuticals (www.nutraceuticals.org.nz); Electronics (www.electronicssouth.com); Designer Fashion and Outdoor Apparel (www.clotheslink.org.nz); Education Christchurch (www.educationchristchurch.com). The Canterbury Development Corporation is the primary point of reference for foreign direct investment enquiries and corporate relocations. CDC also offers small and medium businesses in the region a range of services: Business start-up services; A large pool of business mentors for free business advice; A pool of company re-builders for assistance when businesses are experiencing financial difficulties; Enterprise Training workshops on topics relevant to small and medium companies; The Hi-Tech Launch Programme to take emerging hi-tech companies to the global market; The Her Business Network women’s business network (www.herbusinessgroup.com/network). For full details regarding the Canterbury Development Corporation see www.cdc.org.nz. Other business support organisations include: Business Information Zone (www.biz.org.nz) New Zealand Trade & Enterprise (www.nzte.govt.nz) Canterbury Employers Chamber of Commerce (www.cecc.org.nz) Canterbury Manufacturers’ Association (www.cma.org.nz) New Zealand Institute of Management (www.nzim.co.nz) Institute of Directors (www.iod.org.nz).

A B C D E F G H I

Food, beverage and tobacco Textile, clothing, footwear and leather manufacturing Wood and paper product manufacturing Printing, publishing and recorded media Petroleum, coal, chemical and associated product manufacturing Non-metallic mineral product manufacturing Metal product manufacturing Machinery and equipment manufacturing Other manufacturing industries

Source: Statistics New Zealand.

Retail
The retail sector is the second largest employer in the region employing over 29,000 people. Christchurch offers an abundance of retail opportunities from specialty stores and boutiques to some excellent purveyors of produce and foodstuffs. While major retail developments in recent years have focused on suburban mall developments, the central business district continues to offer superb shopping with easily accessible parking. In 2002 the retail trade contributed an estimated $806.3 million to the regional economy.

Tourism
Canterbury is well known for its spectacular scenery, eco-tourism and as a high-quality venue for conferences and conventions. Over 2 million visitors10 come to Canterbury each year with tourism contributing an estimated 4% of regional GDP or $550 million annually. It is predicted that tourism will grow by more than 70% nationally by 2010,11 which will undoubtedly have a huge and positive impact on Canterbury. (For more information about visiting Christchurch and Canterbury see www.christchurchnz.net which provides links to the region’s tourist destinations.)

10 11

International Visitors to the year ended June 2002 were 741,295 and it is estimated that there are around 1.6 million domestic visitors each year to the region. Tourism Strategy Group, Tourism NZ, New Zealand Tourism Strategy 2010.

18

Smart People

19

Smart People
Who lives in Canterbury?
The population of Canterbury is steadily increasing. Between 1996 and 2001 the number of people living in the region grew by 6.4% and is projected to rise to about 550,000 by 2021.12 New Zealand, like most countries in the Western world, is experiencing an ageing of its population. The average age in Christchurch is 35.5 years and this is expected to rise to around 42 years by 2021. Along with an ageing population, Canterbury is becoming increasingly ethnically diverse. Figure 10 Canterbury Projected Population
600,000

550,000

500,000

450,000 2001 Year 2006 2011 2016 2021

Projections High Medium Low

Source: Statistics New Zealand. Of the approximately 481,000 people living in Canterbury, most live in urban areas — primarily Christchurch City — although over recent years the districts of Waimakariri and Selwyn have also experienced significant growth. A recent trend is seeing people move from the city to rural ‘lifestyle’ blocks within commuting distance to city workplaces.
12 All statistics are based upon Census 2001 figures from Statistics New Zealand.

“Canterbury — a brilliant place for learning.”
Susan McAllister, Managing Director, Aspect International Language Academy Christchurch is an ideal place for learning according to Susan McAllister. Aspect, the winner of the 2002 Export Award from Trade New Zealand, is the oldest international language institute in Christchurch. It is one of many language schools helping establish Canterbury as the international education capital of the country. “Students are attracted here because Christchurch is safe and easy on the pocket,” said Susan McAllister. “Its manageable size and reputation for adventure activities attract students from all over the world. Simply, people find Christchurch and Canterbury easy to live in, affordable and stunning.” (Left) Susan McAllister receiving the Trade New Zealand 2002 Export Award from Prime Minister Helen Clark.

20

A Highly Educated Workforce
If you want smart people look no further than Canterbury. Our education levels are among the highest in the world. From primary school through to graduate level the New Zealand education system produces world-leading results. Table 2 below highlights the excellent educational results of the New Zealand schooling system. Table 2 Literacy Standards in Selected OECD Countries (2000)
Country Mean reading literacy score Finland Canada New Zealand Australia Ireland Korea United Kingdom Japan Sweden Austria Belgium France Norway United States OECD average Denmark Switzerland Spain Italy Germany 546 534 529 528 527 525 523 522 516 507 507 505 505 504 500 497 494 493 487 484 Japan Korea New Zealand Finland Australia Canada Switzerland United Kingdom Belgium France Austria Denmark Sweden Ireland OECD average Norway United States Germany Spain Italy Country Mean mathematical literacy score 557 547 537 536 533 533 529 529 520 517 515 514 510 503 500 499 493 490 476 457 Korea Japan Finland United Kingdom Canada New Zealand Australia Austria Ireland Sweden France Norway OECD average United States Belgium Switzerland Spain Germany Denmark Italy Country Mean science literacy score 552 550 538 532 529 528 528 519 513 512 500 500 500 499 496 496 491 487 481 478

Source: OECD Programme for International Student Assessment, 2000 (www.pisa.oecd.org). According to UNESCO New Zealand also produces more graduates per capita than Australia, Japan, United Kingdom, Germany, Singapore and Hong Kong. Table 3 Graduates by Academic Discipline as a Percentage of Total Graduates (Most Recent Year)
Country Year Education Humanities Social Sciences Natural Sciences Medical Sciences Others Total graduates per million population United States New Zealand Japan Australia Korea United Kingdom Singapore Philippines Germany Hong Kong Thailand 1995 1997 1996 1997 1997 1997 1995 1995 1996 1994 1995 9.2 14.4 8.2 15.3 7.7 11.5 6.9 14.8 3.6 9.0 6.6 16.1 18.8 17.7 13.7 18.3 17.1 8.4 6.0 8.7 9.3 6.6 36.3 33.4 37.6 31.9 28.1 33.3 24.3 30.5 26.5 34.4 55.9 18.9 19.9 23.2 22.6 38.3 27.7 57.9 28.0 34.7 41.9 17.9 12.6 9.9 8.2 14.1 6.1 10.4 2.5 19.1 16.0 4.4 11.3 6.9 3.6 5.0 2.3 1.5 – – 1.6 10.5 1.1 1.7 9,341 9,005 8,991 8,386 8,202 7,719 6,868 4,405 4,123 3,793 2,192

Source: Sydney NSW Competitiveness Report 2002.

Smart People

21

Canterbury has a strong academic base with some 27% of Canterbury people holding tertiary qualifications and a further 36% with secondary school qualifications. In 2002 nearly 4000 people were awarded bachelor degrees or higher qualifications from local tertiary institutes. Figure 11 (right) reveals the educational attainment of the region’s population.

Figure 11 Canterbury Educational Attainment (2001)

Global Citizens
People in Canterbury are true world citizens — an important factor in today’s global economy. As a migrant nation, New Zealand has historically been, and still is, internationally focused. Its size and location means Kiwis seek strong connections with the rest of the world and are regarded as some of the most-travelled people on the planet.
A No Formal Qualification (25%) Secondary School Qualification (36%) Vocational Qualification (18%) Bachelor Degree (6%) Higher Degree (3%) Not Elsewhere Included (12%)

Ethnic Composition
Canterbury’s colonial past is revealed in its ethnic composition with 88% of the population of European ethnicity — most originating from the United Kingdom and Ireland. A further 7% are Maori, most of whom belong to the Ngai Tahu tribe. In recent years, however, Christchurch has become more visibly ethnically diverse with increased migration from Asia during the early to mid 1990s boosted by a sizeable itinerant international student population. Asians comprised 5.7% of Christchurch residents (17,535) in 2001.13 Over 14% of Canterbury’s residents were born overseas and Figure 12 (right) indicates the diversity of the Canterbury population according to country of origin.

B C D E F

Source: Statistics New Zealand. Figure 12 Internationally Focused People (2001)

Foreign Language Skills
Nearly 50,000 people in Canterbury speak another language apart from English — an important factor when conducting international business. In 2002 more than 1400 students were studying a foreign language at the University of Canterbury while the increased Asian immigration to Canterbury means that Asian translation and interpretation skills and services are readily available, along with those for many European languages.

A B

Australia (11%) Pacific Islands (6%) UK and Ireland (39%) Other Europe (11%) North America (4%) Asia (23%) Other (6%)

Stable Labour Pool
Canterbury has one of the most stable and active workforces in the country. In March 2003 Canterbury’s labour force participation rate was 68.2% compared to the national average of 66.2%. Similarly, Canterbury’s unemployment sat at 4.5% compared to the New Zealand average of 5.0% in the March 2003 quarter.

C D E F G

Source: Statistics New Zealand.

13

Figures for Christchurch ethnicity add up to over 100% because some people identify with more than one ethnic group.

22

A Competitive Workforce
New Zealand’s labour rates are generally lower than most OECD countries, one of the underlying reasons for our international competitiveness. Rates of pay in New Zealand are lower than Australia and generally around 50% less than those in the USA for equivalently skilled workers. Table 4 (below) and Figure 13 (right) indicate the rates of pay for the IT sector and manufacturing workers respectively. Table 4 also compares Christchurch salary levels with those of both Wellington and Auckland. Nevertheless, such comparisons need to be viewed in perspective: the cost of living here is considerably lower than most other countries and elsewhere in New Zealand. In particular, major items of household expenditure such as house purchases and rental accommodation are significantly lower (see page 35). As such, although salaries are lower in Christchurch so too is the cost of living, and employees are by no means disadvantaged. Table 4 Average Salaries for IT Specialists and Managers 200314
Auckland ($NZ) Analyst Programmer/Software Developer MIS Manager Web Designer Sales Manager Marketing Manager $60,000 $86,000 $53,000 $90,000 $92,000 Wellington ($NZ) $58,000 $84,000 $52,000 $89,000 $90,000 Christchurch ($NZ) $52,000 $72,000 $40,000 $82,000 $84,000 Sydney ($A) 75,000 100,000 45,000 130,000 100,000 Melbourne ($A) 65,000 105,000 45,000 110,000 110,000

Figure 13 Total hourly compensation for manufacturing workers
Korea Singapore New Zealand Ireland Australia United Kingdom Canada United States Japan 0 $US 5 10 15 20 25

Source: World Competitiveness Yearbook 2000.

Sources: TMP/Hudson Global Resources (www.hudsonresourcing.co.nz) and Hays Personnel Services (www.hays.com.au).

14

Salary rates are averages for competent performers and are indicative only.

“Relocating to Christchurch has proven to be a sound business decision.”
Toby Heale, Chairman, Heale Financial Ltd In 1996 Heale Financial Ltd, an independent company specialising in financial information services, was based in Hong Kong. “At that time, our changing needs could not be met commercially in Hong Kong and we determined to re-locate. Our searches covered nine potential locations worldwide but Christchurch was our number one choice,” said Toby Heale. “Our re-location to Christchurch was accomplished quickly, easily and below budget. We are extremely pleased with the facilities and infrastructure we have found in Christchurch. We have been able to recruit amiable, co-operative and knowledgeable staff, and to find excellent accommodation and back-up services economically. Overall, our move to Christchurch has proven to be a very good business decision.”

Smart People

23

Technologically Savvy
New Zealand is one of the fastest nations to adapt to new technologies and its people are considered to be early adopters. Our size also means that changing and advancing technologies and infrastructure can be adopted relatively quickly. Table 6 (below) gives an indication of the take-up of IT technology in New Zealand. Table 6 Information Technology Take-up per 1000 people (2000)
Country Computers Internet users Mobile phone subscribers United States Australia New Zealand United Kingdom Singapore Hong Kong Japan Germany France Taiwan Korea Malaysia Thailand Philippines China Indonesia India 580.5 555.8 484.6 442.4 439.8 414.0 389.2 372.6 369.4 336.0 313.0 114.6 48.4 23.3 14.3 14.0 6.5 488.2 395.6 339.4 281.1 NA 323.5 267.8 245.4 151.6 314.2 401.8 68.8 20.8 10.6 17.6 7.4 NA 401.4 532.3 190.6 673.4 583.0 749.4 457.8 585.2 501.8 493.6 566.9 236.4 57.8 75.5 66.7 16.2 3.1 Telephone mainlines 734 623 503 584 477 572 585 622 586 598 455 204 89 42 102 31 31 Iceland New Zealand (August 2000) Australia (February 2000)

Figure 14 Business Use of Email and Domain Name Holders, All Firms (Australia and New Zealand)
Internet user

Domain name holder No computer

0 Percent

10

20

30

40

50

60

Source: Ministry of Economic Development website www.med.govt.nz. New Zealand’s rapid adoption of e-commerce is evident by the number of secure web servers available per 1000 people. This is well ahead of the OECD average and indicates New Zealand is keen to exploit the commercial possibilities offered by new technologies. Figure 15 Secure Web Servers per 1,000,000 Population (OECD Countries, March 2000)

Source: World Competitiveness Yearbook 2001. In the business arena New Zealand small and medium sized enterprises (SMEs) are ahead of their neighbours in Australia. New Zealand business is quickly taking advantage of the potential of the Internet and in 2000 over two thirds (68%) of New Zealand SMEs were using email and one third had their own domain name and/or website. Only 7% indicated they did not use computers at all. Nearly all companies (94%) with 20 or more staff were connected to the Internet in 2000 and 68% had their own domain name or website.15

United States Australia New Zealand Switzerland Canada Luxembourg Sweden OECD United Kingdom Finland Norway Ireland 0 50 100 150 200

Source: Ministry of Economic Development website www.med.govt.nz.

15

Ministry for Economic Development, www.med.govt.nz.

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Modern Infrastructure

25

Modern Infrastructure
Christchurch and Canterbury has a well-developed, cost-effective business infrastructure. The region is well served by an international airport and two sea ports, and these international links are complemented by excellent road and rail networks. Low cost electricity, communications and commercial property rental means business costs are highly competitive. These key business advantages are supported by world-class research and academic institutions plus excellent conference and exhibition facilities.

Transportation
Roads
Canterbury has a modern road system with some 8,737 kilometres of sealed roads. Christchurch is also fortunate to have an excellent traffic management system that avoids congestion problems so that average commuter travel times at peak hours are less than 30 minutes.

Rail
Christchurch is the central hub in the South Island rail network. Freight and passenger services link Kaikoura and Picton to the north, the West Coast to the West, and Dunedin and Invercargill to the south. (For more information see www.tranzrail.co.nz.)

International Ports
The region has two international ports: Lyttelton (14 kilometres from Christchurch) and Prime Port Timaru, located in South Canterbury. Lyttelton is the largest coal exporting port in New Zealand with a draft of 12.4m at mean high water. Prime Port Timaru is the second largest fishing port in the country and can accommodate vessels up to 10.5 metres in draft. Both ports offer extensive marine and engineering services, cargo handling and port facilities. (For more information on Lyttelton see www.lpc.co.nz and for Timaru see www.primeport.co.nz.)

Christchurch International Airport
Located less than 10 kilometres from the central city, Christchurch International Airport is the gateway to the South Island and Antarctica. It is the country’s second largest airport and services over 150 international flights each week by five international carriers to 10 overseas destinations. The main international destinations from Christchurch are to the east coast cities of Australia, Singapore and Japan. Four domestic carriers connect Christchurch to the rest of the country. The airport is also the base for the New Zealand, US and Italian operations in Antarctica. As well, the airport is a major aeronautical engineering and avionics hub with Air New Zealand’s major engineering workshop and the newly formed Christchurch Engine Centre (see page 26) both based there. (For more information on the airport and its services and facilities see www.christchurch-airport.co.nz. See www.anzes.co.nz for Air New Zealand Engineering Services and www.pwnz.com for the Christchurch Engine Centre.)

26

Energy
New Zealand has some of the lowest energy prices in the world with the electricity market operating in a fully deregulated and largely privatised environment. The main source of generation is a national network of large-scale hydro power stations supported by geothermal, coal and gas stations. An indication of comparative industrial electricity costs is given below. Figure 16 Industrial Electricity Costs (2001)
New Zealand Indonesia China United States France United Kingdom Australia Malaysia Germany Thailand Taiwan Korea India Singapore Philippines Hong Kong Japan $US per kwh 0 0.02 0.04 0.06 0.08 0.1 0.12 0.14 0.16

Source: World Competitiveness Yearbook, 2002 (www.imd.ch/wcy).

“A very attractive place for international business.”
Brian Smith, General Manager and Kurt Snyder, Manager V2500 Operations, Christchurch Engine Centre, Pratt and Whitney/Air New Zealand Pratt and Whitney, a leading US aircraft engine manufacturer, chose to partner with Air New Zealand at the Christchurch Engine Centre for some key business reasons. The Christchurch Engine Centre — a $US70 million business servicing more than 40 overseas airlines — is a prime example of an export-focused business reaping commercial rewards by basing itself in Christchurch. “The fact that Christchurch can offer well-qualified people means the city is a very attractive place for international business,” Brian Smith said. “Christchurch is a favourable place for us to do business,” added Kurt Snyder. “It offers a highly skilled workforce, low business costs, an English speaking environment in the Asia-Pacific region and a good education system. Added to this, we are able to enjoy an open economy with a supportive central and local government,” said Mr Snyder.

Modern Infrastructure

27

Telecommunications
Communication is now crucial for business success and New Zealand has a modern, competitive telecommunications infrastructure. An extensive fibre network is already deployed in Christchurch covering the CBD and many metropolitan areas, allowing businesses to access speeds of up to 100 Mbs while networks are rapidly migrating to full IP capability, allowing the integration of voice, data and video. There is extensive competition and choice of equipment and services. Outsourced services include equipment and server hosting, web hosting, network-based PABX solutions, network-based call centres, call centre seats, and the complete outsourced ownership and management of IT&T services. (For more information see www.telecom.co.nz and www.telstraclear.co.nz.) Table 5 Indicative Telecommunications Pricing
Service Cost Unit

Table 6 Office Rental Costs (2003)
City $US per square foot

Christchurch Manila Bangkok Kuala Lumpur Wellington Jakarta Adelaide Auckland Guangzhou Canberra Perth Bangalore Vancouver Brisbane Shanghai (Pudong) Atlanta

10.34 11.00 11.10 13.26 13.58 14.23 14.75 16.06 16.08 17.32 19.80 20.70 22.86 23.00 24.16 24.51 25.95 27.30 27.56 31.57 31.88 32.63 34.47 34.53 34.54 36.89 36.93 38.12 38.77 39.57 41.10 41.99 51.13 51.56 53.04 53.38 57.07 57.13 59.14 81.91 92.74 112.91 118.04 150.86

National tolls Local calls (within Canterbury) Calls to Australia Calls to USA, UK, Canada 0800 national Analog business lines Internet access ADSL (eg 1.2 Gig plan) Internet access frame (eg 128 Kbps)

$0.15 $0.04 $0.17 $0.18 $0.20 $48 – $58 $140 $700

per minute per minute per minute per minute per minute per month per month per month

Melbourne Shanghai (Puxi) Los Angeles (CBD) Seattle San Francisco (CBD) Chicago (CBD) Toronto San Jose/Silicon Valley Singapore

Source: Telecom New Zealand.

Sydney Beijing

Water Supply
Christchurch has some of the best drinking water in the world — it is completely pure and does not need to be treated! This water is drawn from large underground aquifers and galleries alongside rivers fed from the pristine Southern Alps. In addition, in 1997 some 280,000 hectares in Canterbury were irrigated with another 350,000 hectares granted irrigation consents in 1999.

New Delhi Amsterdam Brussels Taipei New York (Manhattan Downtown) Madrid Seoul Mumbai Hong Kong Frankfurt New York (Manhattan Midtown)

Competitive Office Rental
Commercial and office rental prices in Christchurch are significantly lower than other cities in the Asia/Pacific region as well as Europe and North America. Christchurch also has lower office rental prices than either Auckland or Wellington. The following costs are indicative for ‘Tier One’ (premium quality) building rentals.

Zurich Paris Tokyo (Outer) London (City) Tokyo (Inner) London (West End)

Source: CB Richard Ellis Global Market Rents, January 2003, see www.cbre.com.

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Modern Infrastructure

29

Research & Development
Canterbury offers excellent research facilities for businesses looking to develop or acquire new technology and intellectual property. There are nine publicly funded research institutes, known as Crown Research Institutes (CRIs), located in the region. Landcare Research is New Zealand's leading environmental research organisation specialising in the sustainable management of land resources. Landcare aims to optimise primary production, enhance biodiversity, increase the resource efficiency of businesses and conserve and restore the natural assets of communities. (See www.landcareresearch.co.nz.) Crop and Food Research provides quality research, technologies and services to support the development of high-quality arable and vegetable foods, seafood, ornamentals, animal feed, plant products and forestry. (See www.crop.cri.nz.) Environmental Science and Research (ESR) provides specialist solutions for the public health sector. Research is centred on providing safe environments for people and builds on expertise in chemical and microbiological contaminants and the surveillance of diseases and hazards. (See www.esr.cri.nz.) National Institute of Water and Atmospheric Research (NIWA) provides a scientific basis for the sustainable management and development of New Zealand’s atmospheric, marine and freshwater systems and associated resources. (See www.niwa.co.nz.) Industrial Research Limited (IRL) is New Zealand’s leading industrial scientific research company. IRL is focused on world-class technology solutions for its clients and adding value to the wider industry. Its mission is to convert brilliant ideas into globally competitive, marketable products. (See www.irl.cri.nz.) AgResearch undertakes biotechnological research focusing on the creation of new biotechnology based food industries, ‘clean green’ food industries and a healthy safe environment. (See www.agresearch.cri.nz.) HortResearch researches and trials new horticultural crops, food processes and products, as well as exploring and mapping plant genomics, the environment and biotechnology. (See www.hortresearch.co.nz.) Canesis Network is a leading provider of research, development and technology to the world’s wool and textile industries. Canesis aims to maximise the flow of new technologies that can be commercialised by companies within this sector. (See www.canesis.com.) Forest Research Institute services the forestry industry, providing invaluable research in bioenergy, biomass, fuel management, carbon counts, climate control, and wood processing. (See www.forestresearch.co.nz.)

“Collaborating worldwide in the pursuit of ground-breaking technology.”
Dr Richard Blaikie, Nanostructure Engineering, Science and Technology (NEST) Research Group, University of Canterbury Nanotechnology? What’s that? According to the dictionary it is “the manufacture of objects with dimensions of less than 100 thousand-millionths of a metre and the manipulation of individual molecules and atoms.” At the University of Canterbury, Dr Richard Blaikie is leading the nanotechnology research team. “An important advantage for the team is the key expertise that is available right here in Canterbury. Coupled with the international linkages we have established, which includes partnerships with the Universities of Cambridge, Glasgow, Georgia, Ulm and New South Wales along with the Massachusetts Institute of Technology, Rensellear and Ioffe Phisco(Russia), means we are participating at the forefront of technology research.”

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Research & Education Providers
Canterbury’s tertiary institutes offer world-class research capabilities. There are nine publicly funded tertiary providers in the region with a wealth of research capabilities and training.

Christchurch Polytechnic Institute of Technology
With some 15 schools of study, research at the Polytechnic is based primarily around the 11 undergraduate degree programmes offered. Key areas of research include adventure recreation and outdoor education, applied science, broadcasting and communications, business computing, design, business innovation and enterprise, engineering technology, Japanese language, nursing, medical imaging and midwifery. (See www.cpit.ac.nz.)

University of Canterbury
With 15 specialist research centres, 47 academic departments and more than 1000 research projects underway at any one time, the University of Canterbury is well placed to provide top quality research in a number of fields. The University has a worldwide reputation for innovation and problem solving. Research areas include biomathematics, atmospheric research, health care technology, aquaculture and marine ecology, innovative product research, nanotechnology, green products, human interface technology, natural hazards, social science and gene ecology. Canterprise is the agency within the university that seeks to commercialise its intellectual property, working in partnership with industry to turn research into competitive advantage. (See www.canterbury.ac.nz and www.cant.canterbury.ac.nz.)

Christchurch College of Education
The Christchurch College of Education has increased the number of research projects at the college to 74 and the number of staff involved in research to 96. Key areas of research include early childhood education, primary education, personal development and secondary education. (See www.cce.ac.nz.)

Southern Institute of Technology
The Christchurch campus of this Invercargill-based institute provides training in various fields including contact-centre practice, automotive trades, carpentry, electronics, security and sports training. (See www.sit.ac.nz.)

Lincoln University
Lincoln University aims to be New Zealand's premier education provider specialising in the sustainable management of natural resources to enhance environmental, social and economic viability. The university has nine specialist research centres and units along with some 43 fields of study and teaching. Research undertaken includes agribusiness and economics research, advanced computation, environmental toxicology, viticulture, nature conservation, management systems, tourism and recreation, seed technology plus environment quality research. Lincoln Ventures is a research, development and consulting company wholly owned by Lincoln University. The company has 48 staff, mainly research engineers, specialising in optical, electronic and bio-sensors, technologies associated with perishable product supply chains, and in various aspects of water resource, irrigation and environmental engineering. (See www.lincoln.ac.nz and www.lvl.co.nz.)

Aoraki Polytechnic
With the main campus located at Timaru, the polytechnic also has campuses at Ashburton and Christchurch. Courses include hotel, office, business and ICT training along with courses in media, art and design, beauty therapy, outdoor pursuits and sports training. (See www.aoraki.ac.nz.)

Tai Poutini Polytechnic
The Christchurch campus concentrates on the development of the music and audio industry through programmes at the Music and Audio Institute of New Zealand. (See www.taipoutini.ac.nz.)

The Open Polytechnic of New Zealand
The Open Polytechnic is a major provider of open and specialist distance learning in the country. With sites in Auckland, Wellington, Lower Hutt and Christchurch, it offers over 150 programmes and 1300 courses from certificate to diploma and degree level.

Christchurch School of Medicine and Health Services
Research is a prominent component of the Christchurch Medical School’s activities. The school hosts major internationally recognised research projects and is regularly awarded external research grants for biomedical, clinical and public health research. The school supports 19 specialist research units and 12 study departments with research focused on eye movement, free radicals, child cancer and developmental genetics, lipid and diabetes, biomedical research, respiratory conditions and haematology. (See www.chmeds.ac.nz.)

Modern Infrastructure

31

Local Government
As well as the state-funded tertiary providers, there are 12 private tertiary education providers specialising in: Tourism Early childhood development Hospitality Design Information technology Electronics Security Creative industries. There are also some 31 English language schools in Canterbury providing a wide range of English language immersion courses for international students. Their programmes range from foundation to tertiary level courses lasting from one week to a year. In addition to the tertiary sector, Christchurch has an extensive base of R&D coming out of manufacturing companies with research and intellectual property being generated in: Electronics Telecommunications Software Food processing Precision engineering Health-related industries Agricultural technology Aviation engineering Multimedia. Within the Canterbury region there is one city council and nine district councils (see the regional map for more details on pages 4 and 5). The district and city councils are democratically elected every three years and are responsible for: Infrastructure (roading and transport); Resource management, including land use and planning; Utilities such as sewerage, water supply and waste disposal. Environment Canterbury (www.ecan.govt.nz), has jurisdiction over most environmental and infrastructure activities with the region, and like the councils it too is democratically elected every three years.

Conference & Exhibition Facilities
Christchurch has the largest capacity purpose-built convention centre in New Zealand catering for up to 2,500 people, and this is the venue for most of the conferences, conventions, expos and tradeshows hosted by the city. The Christchurch Town Hall (the main venue for performing arts) and the Westpac Centre, a multi-purpose indoor venue for major sporting and entertainment events, provide additional facilities. (For further information on these amenities see www.convention.co.nz.)

“You name it, it’s here — educated and talented people, business opportunities and lifestyle factors added on top!”
Scott Coles, Managing Director, Allied Telesyn Research Allied Telesyn Research, Allied Telesyn's key R&D facility for AR routers and Layer 3 switches is based in Christchurch. According to Managing Director Scott Coles, there are good reasons why the primary research arm of this multi-national technology manufacturer is based in the city. “We have extremely talented staff and access to high-calibre graduates,” said Scott Coles, a recent immigrant from Australia. “The cost-effectiveness of being in Christchurch is also an important consideration. Christchurch offers everything you need — you name it, it’s here. Our location also provides us with definite time zone advantages. New Zealand is at the beginning of each business day — this puts us ahead of the rest of the world,” he added. “When people come here and see what it’s like to do business here they want to stay, I know I did.”

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Exceptional Lifestyle

33

Exceptional Lifestyle
Creating a balance between work commitments, family life and time for personal interests is increasingly important in today’s highly stressed business world. Canterbury is an ideal place for attaining that balanced, healthy approach to life. From adrenalin-pumping adventure and spectacular scenery to sophisticated nightlife, Canterbury offers an incomparable lifestyle that is hard to beat! Lifestyle is now an important factor when it comes to attracting and retaining staff in our increasingly mobile, transient world — making Canterbury an appealing choice for a fulfilling, balanced life.

Arts & Culture
Christchurch has a thriving arts and cultural scene catering to all tastes from cutting edge experimental works to more traditional arts. The city’s cultural heart is around the Arts Centre precinct (www.artscentre.org.nz) and the new city Art Gallery (www.christchurchartgallery.org.nz). The city also boasts its own professional theatre company, the Court Theatre (www.courttheatre.org.nz), an orchestra, the Christchurch Symphony Orchestra (www.cso.co.nz) and an opera company, Canterbury Opera www.canterburyopera.com). With over 30 galleries and studios nestled in the city centre, along with numerous live performance venues and cinemas, the city’s arts community continues to flourish.

Commuting Travel
Sick of forever being stuck in traffic-jams wasting valuable time? Commuting in Christchurch, even during rush hour, is relatively smooth and easy with the usual maximum travel time across town only half an hour, and most commuting no more than 20 minutes. The city also has a comprehensive public bus service.

“Christchurch — the place to do business and recharge the batteries.”
Patrick Rottiers, Managing Director, PRO Consulting Patrick Rottiers, born and educated in Belgium, has lived and worked in the US, Europe and Africa but decided a few years ago to make Christchurch his new home. Having visited New Zealand for the previous 15 years, Patrick knew that the lifestyle offered here plus the ability to remain connected to international business offered him the life and work balance he was seeking. “Christchurch is the perfect size for a city,” said Patrick Rottiers, Managing Director of PRO Consulting, a management consulting firm. “Christchurch is big enough to be a cosmopolitan centre with fabulous culture and infrastructure yet small enough that people are still friendly and interested, plus there’s no traffic congestion. It’s easy to get away and recharge my batteries from my Christchurch home and business. It’s fantastic.”

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Outdoor Playground
Christchurch is located within easy reach of the wider Canterbury region, an area of incredible natural beauty and world-class outdoor opportunities. The region offers a myriad of choice for those keen to re-energise or challenge themselves in the outdoors. From snow-capped mountains to long secluded beaches the natural environment is, quite simply, inspiring! Key features include: 650 city parks and reserves; 13 ski fields between 1.5 – 3 hours’ drive from Christchurch; A coastline, rivers and lakes providing abundant fishing and recreational opportunities; World-recognised alpine wilderness areas in the Arthur’s Pass and Aoraki/Mount Cook National Parks; Over 26 golf courses with different challenges and terrain.

A Safe Family Environment
New Zealand has always been a great place to raise a family — more so now in these troubled, uncertain times. And with such uncertainty an increasingly important consideration for many people is a feeling of security and community. New Zealand’s location, stable economy and political environment allow for strong communities to develop. This, in turn, makes New Zealand a relatively safe and friendly place to raise a family.

Education
New Zealand has an excellent state-funded education system. It is compulsory for children from six to 16 years to attend school although most students begin school at five years and leave at 18 or 19 years. As well as the free state school system there are numerous excellent private, fee-charging schools. More details on the New Zealand education system are at www.educationnz.org.nz and www.mynzed.com and information on Canterbury education is available at www.educationchristchurch.com.

Healthcare
Access to healthcare services is provided by a comprehensive, publicly funded, modern healthcare system, although numerous private healthcare providers are available. For a more comprehensive description of the system see www.movetonz.govt.nz. Within Canterbury there are two district health boards (DHBs): Canterbury DHB (www.cdhb.govt.nz) and South Canterbury DHB (www.scdhb.co.nz.)

Cost of Living
The cost of living in the region is very affordable compared to many countries and to other cities in New Zealand. The table on the following page provides indicative prices to items of daily household expenditure in New Zealand. For a more comprehensive guide to the cost of living in New Zealand and a currency converter see the related section at www.movetonz.govt.nz.

Exceptional Lifestyle

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Housing
Table 7 Cost of Living in New Zealand (Indicative prices in NZ$, June 03)
1 espresso bread (loaf) 1 dozen eggs 1 kg cheese 2 litre milk 1 can Coca-cola 1 McDonalds Big Mac 500 gms of butter Newspaper CDs Processing 24 film Haircut Petrol (per litre) Ice cream Post Letter (internal) Movies DVD/Video Hire $3.00 $2.70 $3.80 $8.85 $3.00 $1.30 $3.95 $2.20 $0.90 $25 – $35 $10 – $20 $10 – $50 $1.08 $1.20 depending on size $0.40 $7 – $14 depending on day and time $6 – $8 depending on day and time 250,000 300,000 450,000 500,000

Christchurch is known as the Garden City not just because of its extensive parks but also for its tree-lined avenues and houses set in leafy, verdant splendour. Its housing stock ranges from magnificent two-storeyed colonial mansions to contemporary, architecturally designed apartments. Canterbury also presents extremely good value when it comes to buying or renting a house. In 2002 the medium price for houses in Christchurch was $155,000 compared to $205,000 in Wellington and $265,000 in Auckland. (For a selection of houses for sale see www.realenz.co.nz.) Figure 17 Median House Prices ($NZ)

Immigration & Relocation
For information regarding your eligibility to migrate to New Zealand see the Immigration New Zealand website at www.immigration.govt.nz. The website also contains useful links to further information on health, housing, education, and community networks. For businesses relocating to New Zealand see www.movetonz.govt.nz, which provides further information about the business regulatory environment.

200,000

150,000 Sep 02 Dec 02 March 03 June 03

Auckland Wellington Christchurch

Source: New Zealand Institute of Real Estate.

“Christchurch — outdoors epicentre is the perfect location.”
Bruce McIntyre, Managing Director, Macpac Wilderness Equipment Ltd Macpac’s vision is “to inspire people to explore the natural world” so what better place to be based than Christchurch? As leading designers of outdoors equipment and clothing, Macpac’s base in Christchurch “is the perfect location because the city is regarded as the heart of New Zealand’s outdoors culture. Along with the fact that New Zealand is known around the globe as a wilderness paradise there is simply no better place for us to be,” said Bruce McIntyre. “Being only two hours from skiing and mountain climbing is important to us as this environment inspires our designs and it also means we are able to retain and attract staff because of lifestyle factors. This combined with the excellent international linkages the city provides through the international airport and port means Christchurch is quite simply ideal for us.”

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This publication has been prepared by the Canterbury Development Corporation (CDC) from information compiled from a variety of sources. Although it has been prepared with due care, neither CDC nor its staff accept responsibility for the information contained in this publication or the claims of any person or people acting on it. No person should act on the basis of this publication’s contents without taking appropriate advice. We acknowledge and thank the following for their assistance with this publication: Allied Telesyn Research Aoraki Development Trust Applied Research Associates NZ Ltd Aspect International Language Academy Christchurch Art Gallery Christchurch and Canterbury Marketing Ltd Christchurch City Council: City Promotions Christchurch Engine Centre (Pratt and Whitney / Air New Zealand) Christchurch International Airport Ltd Crop & Food Research Dynamic Controls Ltd Enterprise Ashburton Enterprise North Canterbury Heale Financial Ltd Kerry Walker Photographer Lyttelton Port Company Ltd Lincoln University Macpac Wilderness Equipment Ltd Papanui High School PRO Consulting Pulse Data International Ltd Selwyn District Council Steve Hart / PhotoNewZealand.com Tait Electronics Ltd Tango Telecom New Zealand The Human Interface Technology Laboratory New Zealand University of Canterbury Waitaki Biosciences International Ltd Whale Watch™ Kaikoura

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Christchurch
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Convention Loan Scheme:
The Christchurch & Canterbury Convention Bureau has established a special assistance fund to help organisations stage their national conference or international convention in Christchurch. The scheme helps an organisation get a conference off to the right start, by offering funding to assist in the event planning and bidding stages, or to assist in the initial marketing of the convention to encourage delegate registration. (Conditions apply).

Contact Details

Christchurch & Canterbury Convention Bureau 1st Floor, 15 – 31 Cathedral Square Phone: +3 379 5977 Facsimile: +3 365 0787 Email: conventions@christchurchnz.net Website: www.christchurchnz/conventions

Canterbury Development Corporation 193 Cashel Street l PO Box 2962 l Christchurch l New Zealand l Telephone 64 3 3795575 l Facsimile 64 3 3795554 l Website www.cdc.org.nz