SOCIAL ACCEPTABILITY OF PROPOSED

REHABILITATION OF PEOPLES PARK: MALCOLM SQUARE

Aquino, Jastine C.

Bustamante, Kathryn Grace M.

Gapasin, Cristian E.

Segaya, Nikki Diane T.

Student Research Member

Student Research Member

Student Research Member

Student Research Member

Asuncion, Shackile Ally C.

Calpito, Mary Joanne G.

Laroya, John Cedrick T.

Engr. Lovely L. Raosa

Student Research Member

Student Research Member

Student Research Member

Faculty Research Promoter

Abstract:

Malcolm Square is a landmark located at the heart of the city of Baguio. It is a small public auditorium at the north end of Session Road, a popular
place for free concerts, meetings, promos, and other public and private activities. The true image of Malcolm Square as a famous plaza and park is slowly
deteriorating through time because of vandalisms and lack of discipline of people who use it. It seems that the beauty of the place is gone and has become
very dull.
The researchers want to make a proposal for rehabilitation of the said landmark in terms of aesthetics and sustainable design through engineering intervention, but maintaining its full function for the benefit of the stakeholders and the city of Baguio. The researchers want to know the social acceptability of
the proposed rehabilitation of Malcolm Square for the feasibility of the said project or structure and development.
Social acceptability is when most people feel comfortable or better than they did before, it is supposedly what the majority of society thinks is standard,
or how things should be. This is the reason why the researchers want Malcolm Square to regain its former beauty and make its environment conducive for
its purpose.

Significance of the Study

Objective
The objective of this study aims to know if
the proposed rehabilitation of Malcolm Square
will be highly accepted by the stakeholders. Also, this study aims to know the benefits for the
stakeholders with respect to economics, tourism, local residents, and to the City of Baguio.

Malcolm Square is a multipurpose auditorium intended for concerts, promos, meetings and other private and
public events. The structure has lost its splendor and intended purpose because of the shortcomings of the design.

Study Area:

The research focuses on Malcolm Square. Malcolm Square: Peoples Park is found at the heart of
Baguio along Session Road. Session Road is divided in two sections: Upper and Lower Session
The outcomes of this study will serve as an aid for re- Road. Upper Session Road starts from the Post
habilitation for the landmark in terms of aesthetic and to Office and the foot of Luneta Hill all the way to the
maintain its function. The rehabilitation should be socially rotunda of South Drive, Military Cut-off Road and
pleasant and comfortable all while bringing in pedestrian Loakan Road, while Lower Session Road runs
attention that could serve good purpose for the citys tour- from Governor Pack Road and Baguio Cathedral
Statement of the Problem
ism.
down to Baguios version of Manilas Plaza MiranFurthermore, the outcome of this study is beneficial to da, the Malcolm Square.
This study aims to answer the level of social acceptability of the proposed rehabilitation the stakeholders, specifically to the local residents of Baof Malcolm Square and the benefits of the pro- guio City, tourists and businessmen. This is because the
posed rehabilitation of Malcolm Square for the rehabilitation will be socially acceptable multipurpose
structure that will propel the landmarks tourism. It will then
stakeholders have with respect to:
A. Aesthetics;
B. Serviceability; and
C. Safety

Conceptual Framework

get the opinions of the stakeholders whether or not rehabilitating the landmark is acceptable.