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(equivalent to 2 A-Levels)

September 2010 (2)

Specification currently being taught
Examination level Level 3 – equivalent to 2 A-
Examination board Edexcel
Examination specification name BTEC Diploma in Media Production
Examination specification number 11680
Length of course Two years
Costs (if any) involved in the course: Small costs relating to course

Who is this course aimed at?

BTEC Level 3 Diploma in Media is attractive to students who:
• may or may not have studied Media at GCSE;
• have an enormous interest in any aspect of the media;
• are interested in changes in the media, such as new films, magazines, etc;
• want a chance to make practical media productions of their own;
• would like to learn how to use media equipment such as photography
equipment, video equipment, web design packages and a sound studio;
• enjoy research, instead of always being teacher-led, ie, searching the internet.

Entry requirements:
For this course, you should have a very strong interest in Media, as it is a 2 A-Level
equivalent course. Grade C in GCSE English Language is also preferred.

How will the learning take place?

Throughout the progress of the course, we aim to develop learners who exhibit initiative,
ideas, independence of mind, an ability to examine problems, and investigative skills.
These aims are met through:

• planning and making your own film and music video;

• class discussions on media issues, such as representation of people in the media;
• going on location and producing creative photography;
• research, using the internet, watching films, reading newspapers, books and
• designing creative advertising campaigns, using the photo studio and computer
design packages;
• writing essays;
• group activities and presentations, developing creative practice and pitching ideas.

What will you learn?

Year 1 – Print Production Focus

Unit 1 Pre-Production Techniques for the Media Industries:
In this unit you learn the importance and emphasis of preparation when
developing a media product. This process will be used to plan a creative
Unit 2 Communication Skills for the Media Industries:
Communication is central to all good media practice. You will learn
techniques and strategies in the development process of your media
Unit 3 Research Techniques for the Media Industries:
Developing an understanding of the role and purpose of research you will
conduct a small scale research project.
Unit 6 Understanding the Media Industries
Unit 17 Producing Print-Based Media:
You will learn about printing techniques and then develop a range of film
related promotional material.
Unit 52 Digital Graphics for Print:
This specialist skills based unit introduces you to graphic design and
design packages such as Adobe PhotoShop and Illustrator.
Unit 55 Photography & Photographic Practice:
You will develop photographic skills and produce different styles of
photography .
Year 2 – Audio/Visual Focus
Unit 4 Production Management Project:
In the second year the units covered combine in the production of a major
production of a Music DVD. This unit manages the development of this.
Unit 5 Working to a Brief in the Media Industries:
This unit involves negotiating the brief, planning a response and working
with the client to see a motion graphics project completed.
Unit 28 Corporate & Promotional Programme Production:
You will be working with a client to produce a short promotional film.
Unit 29 Music Video Production:
You will learn about the role and use of the music video and then produce
a music video of your own.
Unit 57 DVD Menu Design & Authoring:
Using the music video produced on the course you will create an
interactive DVD with additional features such as a ‘making of’ and band
biography features.
Unit 63 Motion Graphics & Compositing Video:
Using software such as Adobe After Effects, you will create a number of
Idents and stings for television.
How will you be assessed?

Your assessment will take place internally through a series of practical industry oriented
projects. These include a film marketing campaign, poster design, music video, DVD
menu design, animation and promotional video. There are no external exams.


Among the various Enrichment activities which you will find interesting and useful
additions to your course of study:
• Trips to media museums and companies
• Cinema Visits
• Competitions
• Extension Projects

What next?

You do not have to go on to a Media course at University just because you’ve done
Media BTEC. Many people prefer to enter employment because of the many practical
skills that they have learnt.

However, many people do progress to media-related degree courses such as

Journalism and Media Production. The course counts as two good A-levels regardless
of the nature of the degree.

If you wish to find out more information about each course at the College,
please visit our Website:
To obtain course information, go to “our courses”. You will be able to find
each subject leaflet, examination results and other data. In “Student Life” you
will find information about students who have come to John Leggott College,
their achievements and destinations.
Information correct at time of printing in October 2009