You are on page 1of 5

Eco-efficient packaging

Packaging is essential for food safety. It also helps to avoid wastage before and after
purchase by maintaining freshness for the consumer. Our strategy is based on optimising
materials, developing eco-efficient packaging, and providing meaningful information to
consumers on recycling and disposal.

A key initiative in 2008 was our collaboration on PIQET, an important new packaging
ecodesign tool adopted by Nestlé. Design and technology innovations go hand in hand in
order to reduce environmental impacts without compromising consumer needs.

Nestlé is firmly committed to finding packaging solutions that contribute to a better


environment. The company supports an integrated approach that favours source
reduction, reuse, recycling and energy recovery. Wherever possible we use recyclable
packaging materials. For example, for Easter 2009, Nestlé UK replaced non-recyclable
plastic with recyclable cardboard packaging in most of the 25 million Easter eggs it
makes. Nestlé UK managed to use 30% less packaging overall, saving a huge 700 tonnes
of packaging materials. Read the full case study.

Packaging Source Reduction


In 1991 Nestlé initiated a continuous review and assessment of packaging source
reduction opportunities. As a result, packaging material savings from 1991 to 2008
amounted to 392 000 tonnes and CHF 683 million on a worldwide basis. We have
reduced the volume of packaging material used per litre of bottled water by 20% over the
last 5 years. This represents a saving of 44 000 tonnes of packaging material in 2008
alone.

Packaging Waste Recovery


Several countries, especially in Europe, have established national waste recovery
schemes for the collection, separation and recovery of used packaging. Nestlé has
participated actively in setting up and managing these schemes. Nestlé use recycled
material whenever it makes sense and it is legally permitted.

Communicating environmental information on our packaging


We provide our consumers and business partners with clear, accurate environmental
information based on scientific evidence. Different means exist to communicate this
information efficiently. One option is the packaging itself. For example, our new
NaturNes baby food pot shows that it requires less energy and produces fewer CO2
emissions than the previous version - over its life cycle from farm to spoon and including
recovery of packaging. These results from the weight reduction achieved by replacing a
glass jar with a plastic pot, as well as energy savings from the new manufacturing process
and the energy recovered from used plastic pots. It has been substantiated by a Life Cycle
Assessment, which follows the latest methods established in international standards (ISO
14040:2006 and ISO 14044:2006) and has been reviewed by a panel of four external
experts. The results of the Life Cycle Assessment have been published in "The
International Journal of Life Cycle Assessment" ("Life cycle assessment of two baby food
packaging alternatives: glass jars vs. plastic pots" - Ref. : DOI 10.1007/s11367-008-
0052-6 - Abstract online at www.springerlink.com ).

Nestlé is winning awards


We continue to investigate and use renewable resources: Nestlé was the first company in
Europe to introduce a new biodegradable alternative to plastic for use in packaging of
manufactured food products. Our leadership role in this area has been widely recognised:
The Dairy Box biodegradable tray made from renewable resources won the Silver Star
and "Best in Category" as "Best Packaging Innovation leading to a significant reduction
in household waste" by The British Institute of Packaging, and the first place in the
'Environmental' category of the UK Packaging Awards 2006. The plantic tray is made
from renewable resources and is biodegradable; it disintegrates in a compost heap and
dissolves when in contact with water. For further information about the Plantic
biodegradable tray please visit the Plantic Biodegradable Plastic FAQs.

In addition our development of innovative retail packaging uses 30% less material and
has a higher compressive strength, even under monsoon conditions. The new tray and
cover for Milo pouches received the Malaysia Star Packaging Award from FMM
Packaging Council of Malaysia for higher production efficiency, lower cost and less
waste.

Read the Perrier Vittel PET case study.


(Life cycle)
At Nestlé, we apply a product life cycle approach involving our partners from farm to
consumer in order to minimise the environmental impact of our products and activities.

Our aim at all stages of the cycle is to use natural resources efficiently, to favour the use
of sustainably-managed renewable resources and to target zero waste. In this way, we
intend for our brands to stand for environmental sustainability.

Nestlé's initiatives aim to improve the environmental performance of the products along
their entire life cycle. These include sourcing sustainable raw materials, reducing energy
consumption and minimising air emissions by moving to different fuel types. Nestlé
invests an average of CHF 40 million a year to reduce its air emissions. Another
significant step in the value chain is transport. Nestlé has initiated a pilot with Schenker,
an international logistics company, to evaluate the effect of different types of transport,
distances driven and fuel type used. Through internal research and development at Nestlé
there have also been significant advances in the environmental impact of refrigerants and
packaging. Without compromising product quality there was a reduction of 392 000
tonnes of packaging material between 1991 and 2008.

Proprietary technology for improved nutrition and energy saving


Science-driven proprietary technology is driving our nutrition, health and wellness
strategy. As a result of proprietary process technology, Nescafé Protect is rich in
antioxidants – helping to defuse free radicals that are a main cause of ageing. Our
proprietary and revolutionary aseptic process means that NaturNes baby foods retain
nutrients more effectively and capture more of the taste of natural ingredients than
competitor products. NaturNes also benefits the environment by using plastic rather than
glass jars, thereby reducing primary energy consumption by up to 27% and greenhouse
gas emissions by up to 31%. Read the full NaturNes case study

By products
Source reduction
The production of unwanted or unusable materials during manufacturing is inevitable.
Nestlé’s first priority is to reduce the amount of such materials generated, and then to
focus on recycling. By-products are defined as any materials which arise during the
manufacture or distribution stage of a product and which are destined for off site reuse or
recovery, i.e. recycling or incineration with energy recovery.

Waste is defined as any materials which arise during the manufacture or distribution
stage of a product that is destined for final disposal to approved off site landfill or
incineration without heat recovery. Reduction programs and efficiency studies are in
place to continuously reduce by-products and waste despite increasing production
volumes.

Despite significant production growth, the quantity of waste per tonne of product
has decreased by 58% since 1998. See the Environmental Perfomance Indicators for
further information.

Recycling
Nestlé uses many recycling options in order to minimize the volume of waste materials
going to approved landfill sites. By-products are increasingly transformed into valuable
raw materials, or composted or used for fuel in energy recovery processes. As a result,
by-products/waste recovery rate at Nestlé is almost 73%.

To achieve such high rates of recycling, material separation and collection has been
implemented in Nestlé plants. Besides, external recycling facilities must be available.
Communication and education programmes about recycling are not only run internally,
but also in local communities.

Read more in our Coffee grounds case study.

Labeling
• clear, user-friendly labelling and supporting materials to help consumers make
well-informed food choices
• responsible communication about all products, especially those consumed by
children, in line with applicable laws and our Corporate Business Principles
• participation in and support for public nutrition education programs
• collaboration with public health bodies to work towards healthier diets and
lifestyles.

Responsible labeling
While discussions continue about the best approach to food labelling, Nestlé has already
introduced the Nestlé Nutritional Compass® (launched in 2005). This is an on-pack
information panel that provides consumers with relevant, easy-to-understand nutrition
information. It is a global labelling scheme that translates into billions of clearer nutrition
labels in the hands of consumers. The Compass already appears on products amounting to
95% of total sales globally, and continues to be rolled out across our product range.

Built around a nutrient content table, the Compass comprises:

• Good to know - key nutrition information relating to ingredients or issues of


public concern (for example, fat, sugar or salt content but also iron or fibre)
• Good to remember - tips for healthy enjoyment of the product
• Good to talk - contact details and links to further information online.

See an interactive version of the Nutritional Compass.The on-pack contact details


provide access to 96 Consumer Services teams around the world. Nearly three-
quarters (73%) of the 10 million calls they receive each year are requests for
product information, nutritional advice or recipes, and worldwide, over 40 million
consumers choose to receive information and advice from Nestlé through e-mail
and direct mail.

Nestlé nutritionists work with various stakeholders to develop the Compass and ensure its
continued relevance. In Europe, for example, it is being adapted to feature a complete
Guideline Daily Amount (GDA) table for the ‘big 8’ (energy, carbohydrates, proteins,
fats, sugars, saturated fats, sodium and fibres). This is Nestlé policy and essential if a
health or nutrition claim is made; only where there is a lack of space and no such claim is
made can just the ‘big 4’ (energy, carbohydrates, proteins and fats) be listed.

The GDA table will be complemented by at-a-glance information, on the front of packs,
about energy content per serving and its contribution to recommended daily calorie
consumption. An arrow will direct the consumer to the Compass for further information.
The GDA nutrition labelling scheme is on 45% of our products in Europe (as of end
2007).

The Nestlé Nutritional Compass in India


In India, natural, home-made food using basic cereals, vegetables and fruits is considered
healthy and nutritious, but apprehensions concerning the nutritive value of processed
foods persist. There is also a strong public awareness of proteins and calcium, but the
benefits of other elements like vitamins and iron aren’t always well understood.
The Nestlé Nutritional Compass appears on 94% of all Nestlé products sold in India, but
to drive interest and sales, and to become consumers’ preferred nutritional partner, our
focus in 2007 was to promote the Nutritional Compass beyond packaging. Our approach
involved a 10-brand nutrition marketing program, Your Choice to Good Food, across
three cities, which created interest in and understanding of the Compass, empowering
consumers to make informed choices at the point of purchase.

The program reached 100,000 consumers through activities in malls, which included
teaser posters placed in car parks and atriums to lead consumers to Nestlé kiosks inside,
nutrition assessments and counselling, Nutri Genie magic shows for children and walk-
through exhibitions promoting the Compass and the key nutrition information it provides.
This was supplemented by high-visibility point-of-sale campaigns within key retail
outlets, using posters, floor stickers in aisles and at tills, shelf strips and branded display
stands.

In total, the campaign reached 344,000 consumers at a cost of just CHF 0.26 per contact.

Nestlé has been serving Pakistani consumers since 1988, when our parent
company, the Switzerland-based Nestlé SA, first acquired a share in Milkpak
Ltd.
Today we are fully integrated in Pakistani life, and are recognised as
producers of safe, nutritious and tasty food, and leaders in developing and
uplifting the communities in which we operate.
We at Nestlé Pakistan ensure that our products are made available to
consumers wherever in the country they might be. Convenience is at the heart
of the Nestlé philosophy, and our aim is to bring products to people's
doorsteps.
Read more about: