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Summer

Training
Handbo
ok

2014

A practical Guide to Summer Training for MBA students of


Lovely Professional University

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Acknowledgements
I am grateful to Dr Sanjay Modi, Sr Dean, Lovely Faculty of Business and Applied
Arts (LFBAA), who is the inspiration behind this book, Dr. Rajesh Verma, Associate
Dean , Dr. Girish Taneja, Head of Department (D-1) from School of Business, for this
sagacious advice and inputs, Mr Suresh Kashyap, HOS, Department of Finance , for
being a constant source of motivation.
I am grateful to all faculty members at LFBAA for contributing to this document.
I extend my gratitude to all the management teachers of yesteryears who have
contributed to the pool of knowledge and have had a huge impact on curriculum of
management education.

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Preface
This book is a compendium of sample topics for summer training of MBA students.
An attempt has been made to make it as comprehensive and concise as possible.
The topics given herein are for the purpose of guiding the students to choose their
summer training projects and can be modified as per the requirement of the
company. The topics have been classified into areas of specialization for the sake of
convenience and clarity. In addition to being a guide for summer training this book
can also be used to peek into the job requirements of various specializations and
can be used to decide on the right specialization for a student.
In addition to sample topics this book contains various guidelines to be followed in
order to derive the maximum benefit out of the two months of summer training. It
contains the rules of University and the code of conduct the student is expected to
observe during the period of internship.
The book also contains a section on the activities which are generally done by
various departments of a company. This shall help in widening the perspective of
the students and also increase the exposure he can receive.
All the formats for the various components of the course have been presented in
annexure at the end of the book.
I wish you all the best for your summer training. Have fun!

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Contents
Professional Goals during Summer Training................................................................8
Code of Conduct......................................................................................................... 8
Marketing................................................................................................................... 8
Survey on preferences for insurance companies with special reference to a
particular player...................................................................................................... 8
ICC World Cup Effect on the promotions of various products................................8
Impact of price on the buying behavior...................................................................9
Market Survey for a new product launch.................................................................9
Pull Effect in Insurance Sale.................................................................................... 9
Effect of Packaging on sales of consumer products.................................................9
Marketing Communication needs of Oligopoly Companies......................................9
Consumer perception about the company/product/organization...........................10
Trend analysis of sales during different times of years..........................................10
Effectiveness of Integrated Marketing Plan of the company.................................10
Market positioning of the products........................................................................10
Finance..................................................................................................................... 11
Working capital management at the organization.................................................11
Project financing.................................................................................................... 11
Ratio analysis to know the financial position of company*....................................11
Budgetary control techniques used by the organization.......................................11
Inventory control techniques used by the company..............................................12
Cash Conversion cycles and its Impact on the profitability...................................12
Receivables management techniques used by the company................................12
Capital budgeting techniques used by the companies..........................................12
Cost reduction techniques used by the company and their effectiveness.............12
NPAs and growing scope of Securitization............................................................13
Risk Management in Life Insurance.......................................................................13
Risk Management in General Insurance................................................................13
Risk Management in Banking................................................................................13
A study on banking procedures............................................................................. 13
Comparative study of loan procedures followed by banks....................................13
Portfolio Management........................................................................................... 13

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Hospital and Health Management............................................................................ 14
Study on Patient Satisfaction.................................................................................14
Gap Analysis.......................................................................................................... 14
TAT of Laboratory Procedures................................................................................ 14
Patient Flow in OPD............................................................................................... 14
Comparative Study with NABH standards.............................................................14
Medical Audit......................................................................................................... 14
Materials and Store Management..........................................................................15
Urinary Catheterization Infection..........................................................................15
Design and Facilities in the Emergency Casualty Department..............................15
Medical Billing Department................................................................................... 15
Human Resource Management................................................................................. 15
Recruitment process.............................................................................................. 15
Training and Development process.......................................................................15
HRIS.......................................................................Error! Bookmark not defined.
Impact of remuneration on Motivation..................................................................16
Impact of recession on HR policies........................................................................16
Change management............................................................................................ 16
Talent management............................................................................................... 16
Competency Mapping of particular organization...................................................17
Work life balance................................................................................................... 17
Performance management system........................................................................17
Information Technology............................................................................................ 17
Study of Supply Chain Management System of an IT Organization.......................17
E-business and its role in inventory management.................................................17
Total quality management for IT Industry..............................................................17
Brand positioning and advertising of IT Products..................................................17
Impact of Budget and Schedule Pressure on Software Development Cycle Time
and Effort.............................................................................................................. 18
Consumer buying behavior of e-marketed IT products..........................................18
Implementation of cyber law in IT Organization....................................................18
Retail Management.................................................................................................. 18

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Study of effectiveness of merchandise availability and consumer shopping
behavior................................................................................................................ 18
Staffing management and flexi timing implemented in Retail stores....................18
Materials handling equipment used for cost reduction on shop floor/warehouse..18
Retail stores and degree of automation used for competitive advantage.............19
Retail stores warehouse management.................................................................19
Logistics implementation for coordination with decentralized/centralized store
.............................................................................. Error! Bookmark not defined.
Study of Retail location and layout........................................................................19
Customer relationship management.....................................................................19
Visual merchandising and atmospherics...............................................................19
Security measures for reducing the stores theft..................................................19
International Business.............................................................................................. 19
Export import policies of the company..................................................................19
Business Unit Strategies........................................................................................ 20
Market segmentation strategies............................................................................20
Transfer pricing techniques followed by company.................................................20
Management Compensation.................................................................................. 20
Financing of Projects of the companies.................................................................20
The activities of the various departments................................................................20
Accounts/ Finance Department.............................................................................20
Human Resource................................................................................................... 21
Marketing & Sales................................................................................................. 22
ANNEXURE I - Evaluation Parameters.......................................................................23
COURSE EVALUATION :....................................................................................... 23
MODEL 1 Research project components Practical Component..........................24
MODEL 2 Sale project components......................................................................24
Annexure II- Guidelines............................................................................................. 25
Annexure III- Important deadlines............................................................................27
ANNEXURE IV- Project Topic Performa.......................................................................29
ANNEXURE V- Fortnightly Progress Report................................................................30
ANNEXURE VI - Feedback on fortnightly repot by faculty guide (for faculty only)....31
ANNEXURE VII- Industry Feedback Form...................................................................32

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ANNEXURE VIII- Attendance Sheet...........................................................................34
ANNEXURE IX - Guidelines for Summer Training Report...........................................36
Annexure X References.......................................................................................... 38

Professional Goals during


Summer Training
The purpose of summer training is
to acquaint the students with the

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practices followed in the


and at the same time give
opportunity to do research
relevant topics in their
specialization.

industry
them an
on some
area of

1. To undertake a meaningful
project
2. To work hard and show initiative
to win confidence
3. Work hard to get PPO(PrePlacement Offer)
4. Aim at maximizing learning.
5. Building relations with peers to
thoroughly understand the
strengths and
weaknesses of
systems policies and
procedures.
6. Understand systems, procedures
and policies.
7. Discuss doubts and see, if, you
can make suggestions.
8. Try to relate the practice to
theory and find out reasons for
difference between theory and
practice

Code of Conduct
The students should observe the
following guidelines while their
summer training.

1. Adhere to a formal dress code.


2. Be punctual in attendance.
3. Avail leave only if authorized by
the project head.
4. Adhere to organizations policies
and rules.
5. Use appropriate professional
language in communication at
workplace.

6. Avoid any conduct that may


cause embarrassment or
disrepute to the organization.
7. Assure that all actions and
behaviors promote the favorable
image of the organization.
8. Not taking action which disrupts
the normal functioning.

Marketing
Survey on preferences for
insurance companies
with special reference to
a particular player
Insurance is considered one of the
most difficult products to sell. The
sale is mostly push sales, driven by
the
sales
agent/
employee.
However, the companies spent a
lot of money on advertisement and
promotions. The student has to
identify the key factors driving the
sales and should try to come up
with
some
ideal
Integrated
Marketing Campaign design for the
product.
The focus has to be on customer
interaction and knowing the actual
challenges involved in making the
deal happen.

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ICC World Cup Effect on the


promotions of various
products1
A cricket world cup has always
captured the attention of marketers
and consumers alike. A lot of
research and studies have been
done on this topic. Most of these
pertain to the large companies.
However, this is a gala event which
affect business at all levels.
The students have to study the
impact of the world cup on the
business and the sales of the
company the student is doing
internship with.

Impact of price on the


buying behavior
Pricing has a lot of affect on the
buying behavior of individuals. This
is reflected in the price discounts
offered by the producers and also
the convenient pricing (multiples of
5, 10). The topic requires the
students to study the effect of the
printed price (MRP) on the buying
behavior of the customer.
After the study the student can
suggest some modifications in the
price quantity combination in order
to maximize the revenue of the
product in question.

This topic can be used by more than one


student, varying it as per the
company/product in question.

Market Survey for a new


product launch2
In an ever prospering middle class
there is a perpetual need to new
products and product categories.
Confectioneries
and
beverage
unheard of ten year ago, are now a
standard part of our dietary plans.
There are studies on the changing
demographics of the decision
maker in a typical household
purchase decision.
Any company looking for additional
revenue
streams
keeps
on
launching
new products.
The
student has to do a survey to
identify the need/gap in some
category and suggest a new
product to be launched in it.

Pull Effect in Insurance Sale


Within an increase in the private
sector jobs the urban consumer
has started looking for insurance
covers to reduce any and all types
of risk. At the same time, the
individual does not entertain the
calls of the insurance sales agents.
This dichotomy creates the need to
analyze the key factors affecting
the sales and find out the scope of
generating pull effect in insurance
sales.
The student has to find out the
effect of marketing communication
2

This topic can be used by more than one


student, varying it as per the
company/product in question.

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in terms of brand recall, in the


decision making process of the
individual.

Effect of Packaging on sales


of consumer products3
There are a lot of products in
market which are purchased on
impulse or are small ticket buys:
bottled
water,
chips,
soaps,
eatables etc. in the case of such
products the packaging plays an
important role. This study should
focus on the role of packaging in
the sales of the product in
question.

Marketing Communication
needs of Oligopoly
Companies
There are some companies which
have a near monopoly their
product segment or at best they
can be described as oligopolies.
HPCL, BPCL, IOCL are three such
examples in the petrol and diesel
category. These companies which
had a very laidback attitude in the
yesteryears have become active
advertisers now.
The students need to study their
marketing communication needs if
any and analyze how their needs
are different from the players in
more competitive product/service
categories.

This topic can be used by more than one


student, varying it as per the
company/product in question.

Consumer perception about


the
company/product/organi
zation
The consumer perception about a
company is a very important factor
in the success or failure of any
company. Companies spend a
fortune
to
create
a
good
perception. Thus, it is very
necessary for any company to
know how the consumer perceives
it.
This study shall focus on the
various
aspect
of
consumer
perception ranging from brand
recall to brand equity and the
general opinion of people even if
they are not customers right now
(potential
customers
or
influencers )

Trend analysis of sales


during different times of
years
Many products have a cyclical
demand, peaking at some peculiar
time of the year. If a company is
able to predict the trend correctly
and timely, they can make good
use of this data. The inventory
management, staff management
and also the promotions can be
varied according to the trend.
The student shall study the cycles
and trends for the product in
question and suggest ways to
maximize the revenues by making

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use of this data. The student


should draw results from both past
and present data.

is a correct positioning or should


the company rework its plans for
the positioning.

Effectiveness of Integrated
Marketing Plan of the
company

Finance

Now a day the marketing and


promotions expenditure forms the
major part of the budgets of any
company. With the advent of
alternative channels of promotions,
marketers
have
increased
opportunities
for
promotional
activities. At the same time a large
number of avenues add to the
already
prevailing
state
of
confusion. The purpose of this
study is to analyze all the

Market positioning of the


products
The positioning of any product
defines the marketing campaign it
has to follow, its budget, the price
of the product and a lot of ancillary
activities. Thus, the positioning of
the product is a very important
decision the company has to take.
Many a time it so happens that the
company does not know the
correct positioning it has in the
minds of the consumers. This leads
to a mismatch in the actual and the
appropriate efforts done by the
company.
As a part of this study, the student
is
required
to
evaluate the
positioning of the companys
product and judge that whether it

Working capital management


at the organization
Companys big chunk of funds
usually gets stuck in working
capital. In order to run the business
smoothly business needs the
appropriate amount of working
capital. But working capital at any
time should not be more/less than
the requirement of the company.
Appropriate amount of working
capital needs to be maintained.
Working capital has three major
derivers:

Cash
Receivables
Payables
All three need to be properly
managed. Cash conversion cycle
needs to be minimized, Receivable
turnover and payable cycle need to
be optimized. All the factors have
their effect on profitability of the
business. Students will study the
working
capital
management
techniques
followed
by
the
company so as to maintain the
liquidity while maintaining the
profitability and suggest means to
improve the working capital cycle
without hampering profitability.

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Project financing
In a business companies have to
work on new projects in order to
enhance their profitability. But
before a new project is taken up its
viability has to be checked. It
should pass certain parameters.
Once the company decides to go
up with a project then the problem
of its financing comes. How to
finance
a
project?
Different
financing instruments have to be
evaluated. Students will study the
financing instruments used by the
company for financing a project out
of available options. Cause for
selecting a particular instruments.
They will analyze the available
instruments
and
suggest
the
company about other profitable
options.

Ratio analysis to know the


financial position of
company*
Ratios tell all about the companys
well being. Different ratios are used
to
get
information
about
companys worth, its profitability,
liquidity & solvency. Students will
get the information about the
different ratios of the company.
Their composition and will compare
it with their peer group. While
analyzing the ratios if they find any
flaw in companys working they will
suggest the measures to the
company to improve their working
which will automatically improve
the ratios.

Budgetary control
techniques used by the
organization
Budgeting is a control device in the
hands of the company. Different
budgets are prepared by the
company for the efficient working
of the company. Because budgeted
figures give a parameter to the
company against whom the results
have to be evaluated. Students will
study the different techniques used
by the company for budgetary
control, reasons for the use of a
specific technique. Outcomes of
the technique in the form of
increased production, increased
sale, less expenditure, reduced
labor turn over, improved cash
position etc.

Inventory control techniques


used by the company
In any production house inventory
constitutes the major portion of
their working capital. Inventory
must be managed properly so as to
reduce the chances of shortage as
well as excess of inventory.
Production houses use various
inventory management tools such
as ABC analysis, JIT, LIFO FIFO,
stock levels etc. Student is required
to study the various Inventory
control techniques used by the
company, reasons behind the use
of a particular technique, benefits
of using a particular technique.
Students
will
explore
the
opportunities
to
use
other

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Inventory control techniques not


used by the company.

Cash Conversion cycles and


its Impact on the
profitability
Firms typically follow a cycle in
which they purchase inventory, sell
goods on credit, and then collect
accounts receivable. This cycle is
referred to as the cash conversion
cycle. Sound working capital policy
is designed to minimize the time
between cash expenditures on
materials and the collection of cash
on sales.
Shortening the cash conversion
cycle leads to higher profitability
and valuation of the company,
provided the other factors are
constant. Generally, a drawback of
shorter Days Sales Outstanding
(DSO) is loss in sales. The students
have to study how the companies
are achieving these mutually
contradicting
objectives
and
suggest means to improve the cash
conversion
cycle
without
hampering sales.

Receivables management
techniques used by the
company
A
company
gets
receivables
whenever it sells goods on credit.
Receivables are an important
component of working capital as
well of balance sheet. Students are
required to analyze the current
receivable
management

techniques.
managing

Whether they are


the
receivables

themselves or using the


factoring techniques. How much
time it takes to convert receivables
into cash? Find the possibilities to
improve the receivable cycle.

Capital budgeting
techniques used by the
companies.
Whenever a new project is under
taken by a company its financial
viability needs to be checked using
various
capital
budgeting
techniques. Students will analyze
the techniques adopted by the
company, reasons behind the
adoption of a particular technique
(such as payback period, NPV, IRR)
its benefits over the rejected
techniques.

Cost reduction techniques


used by the company
and their effectiveness.
Company
can
increase
its
profitability
by
increasing
its
sale/selling price or by reducing its
cost. Its easier for a company to
reduce its cost. Students will study
the
various
cost
reduction
techniques used by the company
such as KIZEN and the benefits
derived by the company after the
use of these techniques.

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NPAs and growing scope of


Securitization
NPAs are a part and parcel of
banking industry. But banks can
use these NPAs for their benefit by
resorting to the technique of
Securitization. Students will be
required to study the NPAs of a
particular bank, how they are
generated and how securitization
works in reducing NPAs. Telling
complete procedure followed by
the bank along with required
proofs.

Risk Management in Life


Insurance
Whenever we talk about Risk
management it is all about
underwriting process. Students are
supposed
to
learn
complete
underwriting process followed by
the life insurance company. They
have to find how risk can change
the premium requirements.

business mainly consists of lending


money to people. Lending money
implies risk of bad debts. Students
are expected to learn about risk
management techniques followed
by the banks and how these
techniques help the banks reducing
the risk.

A study on banking
procedures
Banking itself is a big industry. It is
composed of lot of procedures say,
making drafts, clearing, assigning
the MICR codes to non MICR bank
cheques. A student doing his/her
intern in the banking sector is
expected to learn all the banking
procedures and what is the use of
following these procedures.

Comparative study of loan


procedures followed by
banks

Whenever we talk about Risk


management it is all about
underwriting process. Students are
supposed
to
learn
complete
underwriting process followed by
the general insurance company.
They have to find how risk can
change the premium requirements.

Loans are the life blood of the


banking business. A procedure has
to be followed to grant a loan.
Students will study the procedure
followed by banks in granting the
loans. They will also compare the
loans of different banks issued in
same stream. They will be required
to find out the possible causes of
difference in interest charged by
different banks for same kind of
loan.

Risk Management in Banking

Portfolio Management

Banking business itself entails a lot


of risk, because the banking

Portfolio construction is itself a


tedious task. It needs consistent
rebalancing of the assets as per

Risk Management in General


Insurance

P a g e | 15

the needs of the investor. Students


doing their intern in financial
planning will be required to know
all about the construction of
portfolio, how and why the
portfolios are rebalanced. They will
also study the effect of rebalancing
on the portfolio.

Hospital and Health


Management

sample for diagnostic test and


delivery of report. The students
have to record the TAT for a
definite time period. They have to
find out the average TAT for each
procedure and compare with a
benchmark. Finally design a model
to improve up on the procedures
having higher TAT. This will help the
hospital
to
improve
the
responsiveness parameter of the
service delivery process.

Study on Patient Satisfaction

Patient Flow in OPD

Students can work upon various


departments
like
IPD/OPD
to
measure the satisfaction level of
the patients regarding the services
provided by the hospital. They can
find out the areas in which the
patient satisfaction level is low and
can develop a model for improving
it, thereby helping the hospital to
retain customers and increase
revenue.

Gap Analysis
Students can use the SERVQUAL
scale to measure the service gaps
existing in the service delivery
system of the hospital. They can
find out the causes of the existing
gaps. Finally they can develop
strategies to close those gaps and
thereby improving the service
delivery.

TAT of Laboratory
Procedures
Turn Around Time (TAT) is the time
period
between
collection
of

OPD is the unit of the hospital


where patients have the first
service encounter. Often it is seen
that most of the hospitals face
problems of overcrowding and
longer waiting time period in OPD.
This ultimately leads to the
dissatisfaction among patients.
Students have to do a detail study
on each and every procedure taken
in the OPD. They have to find out
the lacunae in the service delivery
process and finally develop a
model
for
optimum
service
delivery.

Comparative Study with


NABH standards
NABH is the body responsible for
accreditation of hospitals in India
which
certifies
the
quality
management practices in the
hospitals. NABH has developed
certain
guidelines
and
set
standards for hospital to be
certified. Students have to evaluate

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the service delivery system of the


hospital as per the NABH guidelines
and have to compare the status of
the hospital with the benchmark
set by NABH. Finally they have to
suggest
and
recommend
the
hospitals to reach the NABH
standards. This will help hospital to
attract more patients especially
international
patients
thereby
increasing the revenue.

Medical Audit
Medical audit is one of the major
process
for
achieving
quality
healthcare
service
delivery.
Students have to check medical
records of the inpatients for a
definite time period and also the
past records. They have to find out
the missing components in the
records. Finally they have to
develop a check list for maintaining
the medical records.

Materials and Store


Management
Students have to study on the
parameters
for
selecting
the
vendors for hospital supplies. They
also have to do an in-depth study
on vendor rating system on the
existing vendors of the hospital.
They can collect the information
from the market and help the
hospital in getting the best
vendors. This will help the hospital
in quality assurance and cost
cutting by improving the supply
chain efficiency.

Urinary Catheterization
Infection
In most of the hospital infection
due to urinary catheterization is
very common giving rise to
complications and increasing the
length of stay of the patients.
Students have to develop a check
list for all procedures regarding
urinary catheterization. They have
to keenly observe each procedure
during their stay in the hospital.
They have to find out the
deviations
in
the
standard
procedures. Finally they have to
develop a training module for the
medical and Para-medical staffs for
following the best procedure.

Design and Facilities in the


Emergency Casualty
Department
Students have to do an in-depth
study on the design, existing
facilities, process and patient flow
in the emergency department of
the hospital. They have to find out
the lacunae in the above areas.
They have to develop an ideal
design for the department for
smooth operations. This will help
hospital
to
reduce
the
overcrowding and improve the
overall
operations
of
the
emergency department.

Medical Billing Department


Students have to do an in-depth
study
on
different
billing
procedures in the hospital such as

P a g e | 17

insurance reimbursement, TPA bills,


ESI & CGHS bills etc. They have to
also
find
out
the
patient
satisfaction level regarding billing.
They have to find out the areas of
improvement
and
suggest
procedures for optimum billing
process.

Human Resource
Management
Recruitment & Selection
process
Recruitment
&
Selection
encapsulates attracting, screening,
and selecting qualified people for a
job in an organization. With the
changing times there has been a
paradigm shift in the Recruitment
process with a growth of job search
engines
&
headhunters
for
executive recruitment. There has
been
a
constant
focus
on
identifying critical competencies
while
hiring
prospects
which
encompasses not only visible
factors like Knowledge, Skills &
Abilities but also invisible & belowthe waterline competencies like
Traits, Motives, Self-Concept etc.
The student is expected to
undertake
a
study
on
the
recruitment & selection process of
the particular organization and also
study the recruitment & selection
technique being followed in the
particular industry and compare

the best practices in both the


cases.
Training and Development
process
The
Training
&
Development
Scenario in India has undergone a
radical overhaul with a sole
purpose
of
augmenting
the
performance of Individuals & Team
members
in
organizational
settings. There has been a growing
focus
on
Human
Resource
Development and there is constant
attempt
by
organizations
to
become Learning Organizations. At
every step Training & Development
has been linked to Strategic goals
of the organization to augment the
value generated by the program.
The students are expected to
study
the
training
and
development system of a particular
organization. In this project, they
can
analyze
the
different
techniques
of
training
and
development
being
employed
along with other critical training
and development issues like the
proficiency
of
trainers,
expectations from trainees, timing,
budget etc.

Impact of remuneration on
Motivation
This topic is an attempt to explore
the critical motivation factor for
employees
over
the
ages
Remuneration & its impact on
motivation levels. The students are

P a g e | 18

expected to analyze the correlation


between
Remuneration
&
Motivation level of employees.
Generally it has been opined that
higher remuneration has an impact
on the motivation levels of
employees but it can be different
for different industries as well as
different levels of management.
Students can research the impact
of monetary as well as nonmonetary benefits on different
levels of management.

Change management

Impact of recession on HR
policies

The students are expected to study


the
different
techniques
organization employ to groom the
most valuable assets i.e. its
employees & how it attempts to
build up on its Human Capital by
identifying the high-pots. The
students can undertake a study on
the different initiatives which
organizations
are
taking
for
maintaining the pool of talent
through the Assessment Centres &
Development
Centres
&
how
organizations are focusing on
second line development.

Recession has played major role in


business decisions over the years
and HR policies form a critical part
of it. The recent slowdown in the
Indian Economy impacted almost
all the critical HR functions be it
Hiring
Decisions,
Training
&
Development, Compensation etc.
The student is expected to analyze
and study these impacts & its
effects on the sustainability of the
organizations in the long term.

Change
management
is
an
indispensable
part
of
any
organization. Students can study
different techniques adopted by
organizations for managing change
or for reducing the resistance to
change. They can focus on any
major change program initiated by
the organization and can track the
transition during the unfreezing,
movement & refreezing stage.

Talent management

Competency Mapping of
particular organization
The student is expected to
understand the process of Mapping
Competencies for Individuals in the
organization & attempt to prepare
Competency Models for critical
positions in Organization. The
linkage with each and every step
like Recruitment & Selection,

P a g e | 19

Training
&
Development
and
Compensation
needs
to
be
established after the same to
justify the entire process.

Work life balance


Students may study the impact of
work life balance techniques on the
employees
productivity
and
turnover rate of the organization.
Various concepts like Flextime, JobSharing, and Telecommuting etc.
may be studied.

Performance management
system
The students are expected to
undertake an in-depth analysis on
the
Performance
Management
system in the organization which
will encapsulate a detailed study
on
Performance
Planning,
Performance
Managing,
Performance
Appraisals,
and
Performance
Monitoring
being
followed.

Information Technology
Study of Supply Chain
Management System of
an IT Organization
There
is
a
network
of
interconnected businesses involved
in the process of providing product

and service packages required by


end customers of an IT company.
The students need to study this
network and suggest means to
improve its efficiency.

E-business and its role in


inventory management
Students study how information
and communication technologies
(ICT) are utilized in support of all
the activities of business in view to
control Inventory system. This
project should entail studying the
impact
of
better
inventory
management on the profit of the
company.

Total quality management


for IT Industry
TQM is used to reduce the errors
produced during the manufacturing
or
service
process,
increase
customer
satisfaction,
and
streamline
supply
chain
management in IT industry. The
student need to study the current
processes
and
suggest
improvements if any.

Brand positioning and


advertising of IT
Products
The positioning of any product
defines the marketing campaign it
has to follow, its budget, the price
of the product and a lot of ancillary
activities. Thus, the positioning of
the product is a very important
decision the company has to take.

P a g e | 20

Many a time it so happens that the


company does not know the
correct positioning it has in the
minds of the consumers. This leads
to a mismatch in the actual and the
appropriate efforts done by the
company.
The student is required to analyze
the positioning of the IT Products
and
the
related
advertising
campaigns.

Impact of Budget and


Schedule Pressure on
Software Development
Cycle Time and Effort
The project requires analyzing the
direct and indirect impact of
Budget assigned to project by
management towards the project
on development of software in
terms of time and effort. At the end
of the study the student should be
in a position to critically analyze
the effectiveness of the use of the
budget.

Consumer buying behavior


of e-marketed IT
products
E-commerce has emerged as a low
cost and easy medium of selling
software products. Though it is cost
efficient,
companies
are
still
grappling with the issues of
reaching the consumers in a much
cluttered cyberspace. This study
will try to gauge consumer
perspective towards the IT product

provided by companies on internet,


and suggest means to increase the
reach.

Implementation of cyber law


in IT Organization
The students need to analyze the
concept of Cyber Laws with special
reference to the following issues how much consideration is given
by Industry towards this and how it
is
implemented
by
the
Organization.
Some practical implementations
can also be discussed.

Retail Management
Study of effectiveness of
merchandise availability
and consumer shopping
behavior
Customers follow a specific pattern
of visiting to nearest convenience
store. Basically it depends upon
type of merchandise a store has.
So effect of merchandise selection
by a store manager on foot fall of a
store should be studied.

Staffing management and


flexi timing implemented
in Retail stores
Retail sector recruits large number
of staffs for smooth operation.
Issue arises because of extended
daily working hours and retail
stores are open 7 days a week. So,
impact of workforce rotation and

P a g e | 21

flexible timing offered to staffs


should be studied.

Materials handling
equipment used for cost
reduction on shop
floor/warehouse

In
a
warehouse,
space
management is based upon types
of vehicle and material handling
equipment used daily on the shop
floor. How it makes the system
efficient can be analyzed.

consequence all retailers do the


automation in phases. Study the
degree of automation and future
planning for that store so that it
more automated.

Retail stores and degree of


automation used for
competitive advantage
Every store wants the highest
degree of automation done in their
store. But it costs a lot to setup the
infrastructure for automation. As a

Retail stores warehouse


management
Students need to study how the
ware house is coordinates with
individual retail stores for effective
inventory
management.
Also,
analysis should be done on basis of
centralized
and
decentralized
store.

a
study
of
supply
chain
management
which
sometime
depends on third party vendor.

Generally
the
logistics
are
important
factor
but
largely
outsourced. Study about the vari

Study of Retail location and


layout

Customer relationship
management

The retail stores decide on the

Customer relation officers are the


first ones on the store who interact
with the customer and help them in
their buying process. The study
revolves around the training which
is provided to the customer
relationship managers and the
ways the company uses to keep
them updated with various training
and development program

location depending upon the


market segment and merchandise
mix.
Students will study the impact of
the decision about a specific site
related to a retail/warehouse on the
long term strategy. They shall also,
the utilization of carpet floor area
for
inside
layout
of
a
retail/warehouse.

Visual merchandising and


atmospherics
Visual
merchandising
can
be
achieved effectively by working on

P a g e | 22

some neglected areas of the shop


like floors or walls and even
ceilings. This can be studied in
detail by the students and some
implementable suggestions should
be given.

analyze the strategies businesses


are using for effective market
penetration and profitability in
different business units.

Security measures for


reducing the stores
theft

Market segmentation has a key role


to play in the strategies formulated
by the companies. A product which
is mass market product in one
country can be treated as a
premium product in some other
country. The company has to
realign its entire marketing plan to
accommodate this change.

Various steps are taken by a retail


store
to
ensure
safety
and
minimize shrinkage within a store.
Some
examples
are
barcoding/security and tags/RFIDs.
Analyze the effectiveness of above
methods and suggest some new
methods also for enhancing safety
and security for the specific
company.

Market segmentation
strategies

The student will study the market


segmentation strategies of the
company in two or more different
markets.

International Business

Transfer pricing techniques


followed by company

Export import policies of the


company

The student needs to study the


transfer price techniques which are
being followed by the companies
and analyze the same.

The student needs to study the


export import policies of the
company and relate it with the
prevailing
geopolitical
and
economic
conditions
of
the
countries of the world. They should
also study the effect domestic
markets have on these policies.

Business Unit Strategies


Many
companies
organize
themselves
as
independent
business units in different markets.
Each unit has its own accounts and
strategies. The students need to

Management Compensation
A multinational company has to
structure the compensation for the
management as per the need of
the country. There are a lot of
factors that affect this decision.
The student has to study the
management compensation for a
company for different markets.

P a g e | 23

Financing of Projects of the


companies
The projects situated in different
markets will have different uses
and various modes of financing
ranging from Foreign Currency
Convertible Bonds to loan from
local banks - can be
used. The
student has to study the various
options, analyze them and suggest
the best option for a given
company.

The activities of the


various departments
In addition to their respective
projects, the students are expected
to utilize the time spent at the
organization they are working with.
They
need
to
observe
and
understand the various activities
and processes of the organization.
These
activities
have
been
classified in three sections as given
below.

Accounts/ Finance
Department
1. Whether the accounts are
computerized or manual?
2. Format of the expenses and
adjustment vouchers.
3. Banks transactions and bank
reconciliations process.
4. Suppliers and Debtors control
ledgers
and
process
of
maintaining the records.
5. Process of issuing Debit and
Credit note to the customers
and suppliers.

6. How many types of Daily


Reports are being Generated
and their flow?
7. How many types of costing
books are being maintained?
8. The process of Approving of
Suppliers Bills on the basis of
P/Os.
9. Payment procedures to the
suppliers.
10.
Process of making Cash
Flow and Fund Flow.
11.
How do the recoveries
maintain?
12.
Method
of
making
Budgeting.
13.
Method of calculating
the depreciation. (As per
Income Tax Act and as per
Companies Act)
14.
Method of doing the
inventory valuation.
15.
Method of stocks taking
for bank purpose.
16.
Method
of
keeping
checks of consumables.
17.
Process of sanctioning
employees
imprest
and
method of adjustments.
18.
All details required for
the finalization of accounts.
19.
Important books and
records of the company
secretary department.
20.
Important
returnsand
process of filing the return for
ROC.
21.
L/C opening procedure
and L/C

P a g e | 24

22.
Processing of Export/
Import Documents and their
formats.
23.
B/L Forms and its
procurement by the shipping
companies etc.
24.
CWC formalities and
issuance of containers for the
bonded warehouses.
25.
Identification
of
shipping
companies
and
scheduling the loading and
unloading the consignments.
26.
Placing the orders to
the suppliers to import the
goods and formats of all
related documents.
27.
Execution of Export
orders and the procedures.
28.
ECGC formalities.
29.
Transit
Insurance
Guarantees document.
30.
L/C & Bill discounting
procedures with the banks.
31.
Copy of the Excise Gate
Pass/
Invoice/
Challans/
Export Invoice.

Human Resource
1. Copy of the Standing Orders.
2. Copy of the HR policy.
3. How many statutory returns
are being filled on monthly
basis (PF/ESI/Labour Dept,/
Gratuity/ Insurance, )
4. Copy of all challans for the
reference.
5. Bonus
policy/
Annual
increment policy/ incentive
policy,

6. Recruitment
process
and
method
of
obtaining
requirements
from
the
respective departments.
7. Appraisal methods by the
different departments.
8. Maintaining of comparative
statements
of
the
competitors.
9. Any SCR activity and its flow
and treatment.
10.
Forecasting
and
Budgeting of CSR activities.
11.
Calculation
of
per
employee
cost
to
the
company and product.
12.
Preparation of monthly
salary bill and procedure.
13.
Calculation of working
days and overtime hours.
14.
Specific polices for the
motivation of the employees.
15.
Compensation polices
in case of some accident or
mishaps in the organization.
16.
Staff welfare activities.
17.
Staff
Training
and
Development Activities.
18.
Monthly
Feed
Back
System of the staff.
19.
Promotion Polices,
20.
LTA Polices.

Marketing & Sales


1. Customers Orders Receipts
Procedures.
2. Order Processing Procedure.
3. Issue
of
Production
Requisition,
4. Statement of Inventory in the
Bonded warehouse.

P a g e | 25

5. Dealers
and
Distributor
Appointment Formalities.
6. Procedure
of
Issue
of
Dispatch
advise
to
the
dispatch department.
7. Setting
of
customers
eligibility norms.
8. Maintenance of Excise/ VAT
records and the formats of all
returns.
9. Treatment of rejected goods
at
the
dealers/retailers
godowns.
10.
Discount Polices.
11.
Pricing policies.
12.
Debit Note/ Credit Note
issue polices.
13.
Invoicing
and
procedure.
14.
Zone wise/ Area wise
controlling of sales.
15.
Procedure of targeting
and sales forecasting.
16.
Methods of keeping
watch
on
competitor
activities.
17.
Statements which are
mostly
prepared
in
the
department as part of MIS.
18.
Procedure
of
maintaining coordination with

other departments such as


procurement
department/
stores/
Production
Department/ QT Department/
Dispatch Department etc.
19.
Strategies of keeping
the
pace
with
Logistic
Department.
20.
To
understand
ISO
norms and maintaining the
procedures.
21.
Branding
&
Advertisement Polices.
22.
After sales services
polices.
23.
Market
Research
polices,
24.
Customer Relationship
Polices,
25.
Back Order treatment
polices,
26.
Distribution
and
Logistics polices,
27.
Sales
force
compensation policies.
28.
Imprest & incentive
policies.

ANNEXURE I - Evaluation Parameters


COURSE
CODE:

MGN602, MGT
702,MGT755,

COURSE TITLE:

Seminar on
Summer Project

P a g e | 26

COM361
L

CREDITS

Attendan
ce

CA

MTE

ETP

100

Course Objective:

To enable students to develop and relate management theory to


practice.

To help students in making an informed career choice after exposure


to the actual work environment.

COURSE EVALUATION :
Marks

1.Feed Back (External and


Internal)
A. Internal Feedback by
Mentors
B. External Feedback by
Company
a. Attendance (10 marks)
(Above 90% = 10marks
80-89%= 8, 70-79%=6,6069%= 4, 59-60%= 2)
b. Industrial feedback (15
marks)

Weightag
e

10

10

25

10

Total FEEDBACK

20

2. Presentation and Written


Report Evaluation

100

TOTAL ETP

80
100

MODEL 1 Research /Consultancy project components ETE


S. no

Component

Marks

PRESENTATION:

10

Body Language

20

Total

P a g e | 27

Communication skills
Content
Question Handling
Audio/Visual Aids

30
30
10

100
(Weightage40%)

20

100
(Weightage40%)

PROJECT REPORT

Introduction-Purpose and Objectives


Amount of work done (Literature Review
and Research Methodology)
Quality of work done(Data Analysis, Data
Interpretation, Findings)
Recommendations and Reference

40
30
10

Total (Presentation and Written Report)


TOTAL MARKS OF ETP

80
20+ 80

100Marks

MODEL 2 Sale project components ETE


S. no

Component

Marks

PRESENTATION:

20

Sale demo
Communication skills
Content- sale strategy, products
knowledge, selling process, allocation of
resources, Targets achievement,
Question Handling
Audio/Visual Aids

PROJECT REPORT

Introduction to company and Objectives


Amount of work done (Selling Process,
Theoretical Concepts, Functional process
followed)
Quality of work done (Data presentation)
Recommendations, References &
Evidences

10

100
(Weightage40%)

30
30
10
20
40

100
(Weightage40%)

30
10

80

Total(Presentation and Written Report)


TOTAL MARKS OF ETP

Total

20+ 80

100Marks

MODEL 3 Community Development Project ETE


S. no

Component

Marks

PRESENTATION:

20

Body Language

10

Total
100
(Weightage40%)

P a g e | 28

Communication Skill
Content
Question handling
Audio/Visual Aids

PROJECT REPORT

Introduction and Objectives of the Project


Amount of work done (Execution , Data
Collection and Documentation)
Quality of work done (Analysis, Findings,
Quality of report)
Recommendation and References

30
30
10
20
40
30
10

80

Total (Presentation and Written Report)


TOTAL MARKS OF ETP

100
(Weightage40%)

20+ 80

100Marks

P a g e | 29
Annexure II- Guidelines

1. The evaluation procedure of


summer training project report
will be completed on 5th, 6th and
7th Aug, 2014( Subject to change
).
2. The evaluation panel will consist
of two faculty members. The
Internal feedback component
will be evaluated one faculty
(Mentor) and the ETE
component will be evaluated by
two faculty members.
3. Four Types of reports
a) Research project based
report
b) Consultancy Based Report
c) Sales based report for
those students are engaged
in selling during the training.
d) Community Development
Report- Students those are
engaged with the NGO/Public

Sector/Reputed Associations,
e.g. AIESEC for execution of
Community Development
Project during the training
period.
4. Pedagogy:

All the students are required


to do summer training for 6
weeks. (Less than 6 weeks
will not accepted)
The students are required to
prepare a report on the basis
of summer training which
should be submitted at the
time of their presentation
turn.
The students will register for
the Seminar on Summer
Project
course
for
the
purpose of evaluation.

Name , Designation and Sign of Course Planner

Approval of HoD-F

Approval of HoF

P a g e | 30

Annexure III- Important deadlines


1.

Project Topic Performa


(Annexure-IV)

must

2.

Three
progress

be

fortnightly

(Annexure-V)

reports

submitted to the faculty guide

must be sent in soft copy to the

and respective school training

respective faculty guide and

coordinator within seven days

respective

after

coordinator by every 15 days

starting

the

summer

be send by the students.

Progress

(Annexure-V)

training

interval. Hence three reports to

training through e mail.


Fortnightly

school

Report Report submission date through

(For

Training

E-mail

Period from 1st June to 15th


July-2014)

3.

1st report- 1 June to 15th June

17th June

2nd report- 16th June to 30th June

2nd July

3rd report- 1st July to 15th July

17th July

Faculty
give

Guide

feedback

would

on

the

fortnightly report (Annuexure-

be given.
5.

The

students

at

the

VI) through email within 3 days

time of their presentation must

of

submit

students

mailing

the

fortnightly report.

4.

marks for the same would not

Hard
fortnightly
(Signed

progress

of

the

Attendance sheet (Annexure-

reports

VIII) of their stay at industry

stamped

by

which has to be signed and

companys official) must be

stamped

submitted at the time of the

project guide.

presentation

Feedback

Form (Annexure-VII) and the

copy

and

Industry

otherwise

the

by

the

industry

P a g e | 31

6.

The industry feedback


form

and

attendance

sheet

b. Q2 (School of Business
Administration)- Diya Kanda

should be submitted in the

c. Q3 (School of Management)-

sealed

Amanpreet Kaur-

envelope

by

the

students at their presentation


turn to evaluators.
7.

One final hard copy of


the report along with a CD in
pdf format must be produced
at the time of the presentation
turn for evaluation. The report
must be duly signed by the
faculty mentor. Three Summer
Training reports should be made
by the students-

9815969648,amanpreet.kaur@lpu.co.i
n
d. Q4 (School of Commerce &
Economics)- Nitin- 9803530350
10.While sending the reports through
e-mail to faculty guide and training
coordinator, students are required to
follow the title of the subject in emails, as followsRoll
no.

no.

with

section/

Registration

/Student Name/ Name

of the

report(Either project topic report or

( one is to submit to the

forthrightly

respective AO office , one is self


copy which is to be presented at
the time of presentation for
evaluation and one for submission
to company, if demanded by the
company).For guide lines on how to
make report refer to annexure-XI.

11.All students are informed to


complete their summer training
before 5th of August 2014, as the
evaluation will be scheduled on ,
6th

and

on

7th

August,

2014

8. The front page of the report

(subject to change ). Students are

must

advised

be

in

the

prescribed

to

come

along

with

format. (Annexure-XI).

summer training project reports

9. Names and E-mail IDs for

(Two Reports in hard copy and

training coordinators of different

PPTs) and be present on these

schools are as follows-

dates for the evaluation of the

a. Q1 (School of Business) Rachita

seminar on the summer training.

Manglik 8918010688323

No presentation will be scheduled

rachita.manglik@lpu.co.in

P a g e | 32
after

these

above

mentioned

dates.

ANNEXURE IV- Project Topic Performa


LOVELY PROFESSIONAL UNIVERSITY
DEPARTMENT OF MANAGEMENT
(To be sent through email to faculty guide as well as to training coordinator of
the respective school by prescribed dates)

Name of The
Student
Reg. No.
Class, Section and
Roll No.
Mobile No.
Name of the
Organization
(Address)
Date of Joining
Project Topic
Location

P a g e | 33

Other Responsibilities:
Companys Designated Supervising Authority*
Name&
Designation
Phone No (O)
Mobile:
E-Mail :
Signature of
Authority(with
stamp)

To be Sent to: the faculty guide through email -

Change of Topic shall not be allowed later on.


This information is required to keep track of students performance during
summer training through telephonic calls and surprise visits.

P a g e | 34
Fortnightly Progress Report

ANNEXURE V

(e- mail to faculty guide and training co-ordinator of school)


School Name--------------------------------------------------1. Name of the Student:

_________________________

Roll No.______________ Section ________________ class________________

2. Period of Training

: From _____________________ To_________________

3. Name and address of the Organization: ___________________________

Phone No___________________ Fax_____________________ Email____________

4. Name and Designation of the Project In charge in the organization

PhoneNo________________________________Email________________________

5. Project Title ____________________________________________________________


Progress during the fortnight (from _________to____________)
______________________________________________________________________________
____________________________________________________________

Signature of the Student: __________________

P a g e | 35

ANNEXURE VI - Feedback on fortnightly report by faculty


guide (for faculty only)
To be emailed to the student within 3 days of receipt.

Name of student________________ reg no ________________


Project topic_________________________

Suggestion regarding the progress during _____________to______________

------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________

P a g e | 36
ANNEXURE VII- Industry Feedback Form

LOVELY PROFESSIONAL UNIVERSITY


DEPARTMENT OF MANAGEMENT
Jalandhar-Ludhiana GT Road,
Distt. Kapurthala, Phagwara
Industry Feedback Form
(To be signed and stamped by the industry Project guide. This is to be submitted at
the time of presentation by the students in sealed envelope)

1. Name of the student:___________________________________________


Reg. No and section_______________________________________________
2. Name of the Organization & Address_____________________________________
____________________________________________________________________
3. How do you rank him/her on the following 7 attributes? (Please )
S.N Evaluation Criteria
o
1

Punctuality

Adherence to company
norms

Conduct / Behavior

Initiative

Eagerness to Learn

Approach towards the


Project

Quality of Project work

4.

Very
Good

Goo
d

Satisfact
ory

Poo
r

Very
Poor

What are the prospects of the students of being recruited by the


organization on the completion of his degree?
High
Moderate
Low

P a g e | 37

5.Any specific observations/suggestions for further improvement?


______________________________________________________________________________
__________________________________________________________________________________________________________________________________________
_________________

__________________

Signature

Date

Particulars of the Project Incharge of the training:


Name & Designation
Address(Office)

:
:

______________________________________
______________________________________

ANNEXURE VIII- Attendance Sheet

P a g e | 38

LOVELY PROFESSIONAL UNIVERSITY


DEPARTMENT OF MANAGEMENT
Attendance Sheet
(To be maintained by industry Project guide. This is to be submitted at the time
of presentation by the students)

Name of the student:________________________________________________


Class

: ____________________ Term

____________________

Roll No & Reg. No: ________________________________________________


Name of the Organization:__________________________________________
Project

:_______________________________________________

Period of Training: From____________________To____________________


June
Month
Date

July

August

P a g e | 39

Name and Designation of the industry project


guide____________________________________

Signature of the industry project guide

ANNEXURE IX - Guidelines for Summer Training


Report
LOVELY PROFESSIONAL UNIVERSITY
DEPARTMENT OF MANAGEMENT

P a g e | 40

Guidelines for Summer Training Report

Font Size
Line Spacing

:
:

Paper Size
Margins

1.5
:

12 Times New Roman

A4

One inch on all sides of the page

PRESENTATION OF THE REPORT


ii.

Title/ cover page ( Annexure XII)


Certificate by the Project-Incharge
iv.
Acknowledgements
v.
Table of contents (including list of tables and illustrations)
vi.
Abstract/Executive summary *
CHAPTER PLAN
iii.

As mentioned in the evaluation parameters in annexureThere can be two types of repots research report and sales report and for
evaluation parameters refer to annexure-

Guidelines

Executive Summary/ Abstract:


The report should carry an abstract (or executive summary) in the initial
pages of the report. It helps the reader to get an overview of the report.
The length of the executive summary/ abstract can be upto 3-6 pages
and should throw light on the following essential information:
-

Purpose/ objective of the study and its significance


Scope of the study and methodology
Findings and recommendations

P a g e | 41

** Bibliography must be presented in the following format:

Annexure X References
HOW TO WRITE REFERENCES
This section is an introduction to
writing references and covers the
most common types of material in
both print and electronic form:
books,
chapters
in
books,
conferences and their papers,
official publications, dissertations
and
theses,
journal
articles,

images, pictures and illustrations,


maps, internet resources.

Tip Saving Time


Make sure that you get all the
reference information you need
while you still have the source

P a g e | 42

material (e.g. book) in front of you.


You will waste a lot of time if you
have to have to go back and find
this information later. For example:
if you make a photocopy check that
you have the page numbers; if you
interview someone make a note of
the date; if you print a web page
make a note of the full web address
and the date on which you
accessed it.

Why
should
I
include
references in my work?
It shows the range of reading
which you have done. This
gains you marks.
2. You
may
support
your
arguments with the opinion of
acknowledged experts and use
data from reputable sources.
This can make your own
arguments more convincing.
3. It is a basic academic
requirement to show details of
the
sources
of
your
information,
ideas
and
arguments. Doing so means

that you cannot be accused of


plagiarism, i.e. stealing from
another persons work.
When
should
I
include
references in my work?
1. Whenever
you
quote
someone elses work. This
does not just include words
but tables, charts, pictures,
music, etc.
2. When
you
rewrite
or
paraphrase someone elses
work.
3. When
you
summarise
someone elses work.

1.

What are the most important


points
about
my
list
of
references?
2. Provide all the relevant
details. This makes it is easy
for the marker to identify the
items which you have listed.
Again, if some of the
important
information
is
missing you will lose marks.

Why should I give such detailed


information?
The purpose of the details provided
is to make it easy for someone else
to follow up and trace the materials
which you have used. Without full
references, your tutor may be led
into thinking you are trying to take
credit for someone elses work i.e.
plagiarism.
1. Keep it accurate. This means
that the marker/tutor does
not waste time if they wish to
consult the items you have
listed. If your list is full of
errors you will lose marks.
3. Use a consistent format for
your references. This will
ensure that it is easy to
locate a reference within
your reading list.

P a g e | 43

What do I need to include?


The most important parts of a
reference are as follows:
1. The person(s) who wrote
the work: - The Author(s) or
Originator(s).
2. Anyone
who
edited,
translated,
arranged
the
item.
3. The name of the work: usually the Title.
4. Any additional information
about the name of the item: usually the Subtitle.
5. The person who puts the
work into its physical format:
- usually the Publisher.
6. The date when the work was
made available or published
(not necessarily when it was
written, etc.).
7. The place of publication (if
known).
8. Physical details of the item
such as Vol. No. page
numbers etc..
9. Any additional information
helpful to locate the works
(such as a web address, a
catalogue number, the title of
a series, etc.).

How do I Cite an Item in the


Text of my Project?
Researcher need to provide the
following
information
if
you
mention another piece of work,
book etc. in your assignment.

(a) When quoting directly from


someone elses work give:
Author(s) followed
year in round brackets.

by

the

e.g. As
with
any
investment, working capital
exposes the business to risk.
Verma (2003)

(b) If there is no author give


either:
A statement that the work is
anonymous
(Anon)followed
by
the
year
in
round
brackets:
e.g.

Anon. (2006)

or
Title followed by the date in round brackets.
e.g.

Encyclopaedia Britannica (2003)

(c) If the author produced more than one work in the same year:
Use letters to indicate this
(probably it is best to arrange

the items alphabetically by


their title first):

P a g e | 44

e.g.

Singh (2004 a)
Singh (2004 b)

List the authors in the form


above with & between them.
e.g. Mohammed, A. & Khan, J.

(d) When referring to or


summarising put both the
author(s) and year.
e.g.

Verma (2007) describes


how the business is
exposed to risk by
working capital.

GENERAL RULES
(i). Authors
a) Single Author
Family name first, then a
comma and space and then
personal name(s) or initial(s).
e.g. Singh, A.
b) Two Authors

c) Three Authors:
List the authors as above
with a comma after the first and
& after the second.
e.g. Pryce-Jones, T., Patel, V.
& Brown, P.
d) More than three authors
should be listed with only the
first named followed by the
Greek term et al. This
translates as and others.
e.g. Hussain, J. et al.

Editors
Editors are treated the same
as authors except that Ed. or
Eds. is put in brackets after
the editor or editors names.

e.g. Walker, T. (Ed.)

Corporate Author
A corporate author is a group
which takes responsibility for
writing a publication. It could
be a society and professional
body,
an
international
organisation, a government
department or any other
group.
A
government

publication should begin with


the
country,
then
the
department,
then
any
committee or subcommittee.
e.g.
Department
Skills

Great
Britain.
for Education and

e.g. PriceWaterhouseCoopers

P a g e | 45

(ii) Date
The date of publication should be
included.
If there are a number of different
reissues or reprints of the item give
the earliest date of the edition you
are referring to.
e.g. if the information in the book
reads 1989 reprinted in 1990,
1992,
1995, 1996, 2000 give
1989.

If it is not possible to ascertain the


date put the following: [n.d.] or
[undated] or [no date].

(iii) Title
The title should be copied from the
item itself if possible and should be
in italics. If there is no title on the
item you may need to invent a
descriptive title. In this case you
should put it in square brackets [ ].

(iv) Edition
If there are different editions of the
work you should give details of
which edition you are using. e.g 3rd
ed

(v) Place

Where appropriate you should


include the place where the item
was published.
e.g. New Delhi (India)
If there is more than one place of
publication given choose the first
one.
e.g. for Paris, New York,
London give Paris

(vi) Publisher
If the item is published give the
name of the publisher as it appears
on the item.
e.g Sultan Chand & Sons
If the item is unpublished it may
still be possible to give the name of
the body responsible for issuing the
work.
e.g. Verma , R. (1998).
Impact of Market Orientation
on
Corporate
Success.
Unpublished
PhD
thesis,
University
of
Himachal
Pradesh.
(vii) Other Information
You may wish to include other
information about the item such as
its ISBN, physical format (e.g.
Lecture, Web Site, E-Mail, internet
address, etc.). More detail is given
in the section

P a g e | 46

DETAILED EXAMPLES
(i) Books (or reports)
Information about a book should, if
possible, be taken from the title
page and the back of the title page.

It is usually laid out like this:

Kotler, P. (2006), Marketing Management, 12th Ed. New Delhi: Pearson Publishers Ltd.,
pp. 1-23.

Author
Pages

Date of

Title

Publication

(ii) Electronic Books


Electronic Books should be treated
very similarly to print ones. You
need to include the address of the
website at which you viewed the
work and the date on which you
viewed it.
e.g.
Roshan, P. & Leary, J. (2003)
Financial Analysis. Sebastopol, CA:
Cisco Press

Edition

Place of

Publisher

Publication

[available
at:
http://proquest.safaribooksonline.com/15
87050773 viewed on 11/03/2008]

(iii) Journal Articles


Publications that are published
regularly with the same title and
often a volume and/or part number
are usually known as serials. These
could
include
publications
published annually, quarterly (4

P a g e | 47

times per year), bimonthly (every 2


months), monthly, weekly or daily.
Popular serials e.g. Business World,
are usually called magazines but
more academic publications are
often known as journals.
Author
Journal Title

Year

The reference from journal should


be laid out like this:

Article Title

Kumar, G. B. (2005) Changes Ahead in Health Care Management. HR


Magazine,
Vol 50, No 13, pp. 60-61.

Volume

Part/Issue

Page Numbers

(iv) Web Sites


A web page should be treated
similarly to a print work in that it
may have an author or editor and a
title. It may be dated and the main
site (of which the page is a part)
may also have a publisher and may
also give an address in the about
us or contact section. You
should include the address of the
web page and also include the date
on which you viewed the page.
e.g.

Barger, J. (2000) A biography


of Leopold Paula Bloom
http://www.robotwisdom.com
/jaj/ulysses/bloom.html [viewed
11/07/2006].

Note:

All references should be


given alphabetically.
The
literature
reviewed
should be arranged as per
the requirement of theme.

P a g e | 48

P a g e | 49
ANNEXURE-XI Report on Summer Training

LOVELY PROFESSIONAL UNIVERSITY


DEPARTMENT OF MANAGEMENT

Report on Summer Training


[Title]
..
..
..
Submitted to Lovely Professional University

In partial fulfillment of the


Requirements for the award of Degree of
Master of Business Administration
Submitted by:
Name of the student
University Roll No.

DEPARTMENT OF MANAGEMENT
LOVELY PROFESSIONAL UNIVERSITY
JALANDHAR NEW DELHI GT ROAD
PHAGWARA
PUNJAB