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27 Best Copywriting Formulas: How to Tell a Captivating Story Online

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If Don Draper Tweeted: The 27
Copywriting Formulas That Will Drive
Clicks and Engagement on Social Media
By Kevan Lee
OCTOBER 13, 2014

72 Comments

You’ve heard it said that storytelling is an essential element to drawing the reader into
your content and driving more engagement.
So how can you add this element to the blogposts you write?
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11/14/2014

27 Best Copywriting Formulas: How to Tell a Captivating Story Online

Can you fit a captivating story into a social media update, even one that’s 140 characters
long?
Here’s the great news: There’s a formula for that. Many storytellers and copywriters have
tested out the best intros and segues to draw readers to a piece of content. Their
copywriting formulas just plain work—in blogpost intros, in social updates, in emails, and
anywhere else you might happen to write online.
Here are 27 of the best ones I’ve heard. Give them a try and see how they might make
storytelling a breeze for you.

27 Copywriting Formulas That Grab Readers’
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27 Best Copywriting Formulas: How to Tell a Captivating Story Online

Attention
Why might you trot out a copywriting formula each time you need compelling copy?
I think one of my favorite perspectives on it, from someone who knows copywriting
better than anyone, comes from Copyblogger’s Demian Farnworth. His take: Copywriting
is the most productive way to get your writing done.

This is what it means to be an efficient writer: keeping your tools handy. You don’t have
to recreate the wheel every time.

Finding a great formula that works for you—whether it’s a storytelling formula, a
headline formula, or any other—can be a big-time productivity boost.
Take a few of these for a spin and see how they might improve your social media posts
and content.

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27 Best Copywriting Formulas: How to Tell a Captivating Story Online

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Describe a problem. Problem – Agitate – Solve https://blog. having Problem A solved … Bridge – Here’s how to get there. and anywhere else that you write (or speak.11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online 1. then explain how to get there. and it can work for blogpost intros. It’s a super simple setup. This is our current go-to formula for the Buffer blog. email. Before – After – Bridge Before – Here’s your world … After – Imagine what it’d be like. Example: 2.com/copywriting-formulas 5/46 . describe a world where that problem doesn’t exist. for that matter). social media updates.bufferapp.

com/copywriting-formulas 6/46 .11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online Identify a problem Agitate the problem Solve the problem You’re looking at one of the most popular copywriting formulas out there.bufferapp. Examples: 3. Copyblogger calls this formula the key to dominating social media. It’s ever-present in copywriting lists and tips. Compared to the first copywriting formula in our list. it’s nearly an identical match with only one difference: Instead of describing a life without the problem (the “After” part). PAS describes life if the problem were to persist (the “Agitate” part). Features – Advantages – Benefits (FAB) Features – What you or your product can do https://blog.

bufferapp. The 4 C’s https://blog. I also like the way that copywriter Joe Vitale phrases this one: You get this…and the product does this…so that you get this….11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online Advantages – Why this is helpful Benefits – What it means for the person reading This copywriting formula highlights one of my favorite bits of advice on writing: Focus on benefits. not features. Examples: 4. We’ve even taken this advice to the extreme of avoiding the word “features” when launching new Buffer tools.com/copywriting-formulas 7/46 .

The 4 U’s Useful – Be useful to the reader https://blog.bufferapp.com/copywriting-formulas 8/46 . Example: 5. keep it concise. Keep the writing clear. find a compelling angle to write from. and write with credibility that what you’re promising can be trusted to happen.11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online Clear Concise Compelling Credible Here’s one of my favorite formulas because it reminds me to stay focused on the goals of the copy and the benefits to the reader.

The 4 U’s formula seems ready-made for social media.11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online Urgent – Provide a sense of urgency Unique – Convey the idea that the main benefit is somehow unique Ultra-specific – Be ultra-specific with all of the above Looking for a way to write a great Twitter headline? Start here. The elements of urgency and specificity fit well with the fast pace of social and the small amount of text. If you can master this one.com/copywriting-formulas 9/46 . Attention – Interest – Desire – Action (AIDA) Attention – Get the reader’s attention Interest – Interesting and fresh information that appeals to the reader Desire – Benefits of your product/service/idea and proof that it does what you say https://blog. you can expect to see great results for your social media marketing.bufferapp. Example: 6.

11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online Action – Ask for a response AIDA is one of the most standard copywriting formulas for most any type of marketing copy. and so much more. sales pages. television and radio. this can amount to writing an amazing headline. A FOREST A – Alliteration F – Facts O – Opinions R – Repetition E – Examples https://blog. Many of the below ideas will play off the elements included here. It’s been used for direct mail. My favorite part of AIDA: attention. landing pages. With blogposts and social media.bufferapp.com/copywriting-formulas 10/46 . Example: 7.

Post with alliteration or facts or threes. But a blogpost? A landing page? Sure thing. 4. Example: 8. Pick one. And for those times when you’re pinched for copy on social media.bufferapp. I don’t believe you.) Phew! This is a big one. you can pull elements out of A FOREST.com/copywriting-formulas 11/46 . It won’t work for me. I don’t have enough time.11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online S – Statistics T – Threes (Repeat something three times to make it memorable. https://blog. 2. I don’t have enough money. 3. The 5 basic objections 1. and see how it works. You’d be hard-pressed to fit this one into a social media update.

If you can solve even one. Example: 9. wonderful. If you can solve all of them. Keep these in mind as you’re writing. Chances are that a reader can easily come up with reasons not to read or click or share. What https://blog.bufferapp.11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online 5. I don’t need it. Picture – Promise – Prove – Push (PPPP) Picture – Paint a picture that gets attention and creates desire Promise – Describe how your product/service/idea will deliver Prove – Provide support for your promise Push – Ask your reader to commit Many of these formulas involve showing someone a picture of a desirable outcome. great. Those reasons will likely fall into one of these five basic buckets.com/copywriting-formulas 12/46 .

and when we don’t get this closure. Open Loops in TV shows are the equivalent of that cliffhanger that keeps you up at https://blog. to keep reading. to find out more. We need closure in our lives. and it can be as simple as a short URL if you’re trying to fit this formula into a tweet. The psychological pull of Open Loops Create a cliffhanger with your content Open loops are rooted in psychology. Example: 10. which spurs us to get closure. Felicia Spahr described this phenomena in a post at KISSmetrics. we feel anxiety. The final step—call to action—is crucial.com/copywriting-formulas 13/46 . pointing out the prevalence of open loops in Hollywood filmmaking and TV.11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online a great opportunity to deliver happiness to potential readers and customers! The PPPP follows up this dream with specific ways that the product/service/idea can help.bufferapp. along with proof that it actually does.

They are fact-packed They are telegraphic They are specific https://blog.com/copywriting-formulas 14/46 . Those aren’t just “blips” in a script. or that story line that was never quite explained. The Reader’s Digest blueprint According to famed copywriter John Caples. you can take great inspiration from studying the way that Reader’s Digest articles are composed.bufferapp. consuming your mind with thinking about what’s going to happen the next week. They are put there so that it’s harder for people to get up off the couch than it is to stay and watch “just one more episode.11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online night.” Example: 11.

bufferapp. Here’s what they’ve learned: Your opening sentence should be short — even as short as one word The wrong quote can repel readers A great story begins in the chaotic middle You borrow liberally from your swipe file On social media.com/copywriting-formulas 15/46 .11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online There are few adjectives They arouse curiosity Example: Copyblogger’s Demian Farnworth and Jerod Morris put this formula to good use in the way they open blogposts. the Reader’s Digest blueprint might look like this: https://blog.

“Conflict” fits with Problem-Agitate-Solve.bufferapp. All five elements together make for great storytelling—for a blogpost. You need a moral You might pick up on some familiar threads in Copyblogger cofounder Sonia Simone’s formula.11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online 12. You need a hero 2. and many more spots that support a start-to-end story. Example: https://blog. a landing page.com/copywriting-formulas 16/46 . Sonia Simone’s 5 Pieces Every Great Marketing Story Needs 1. You need a mentor 5. You need conflict 4. You need a goal 3. “Mentor” fits with the new-world vision of Before-After-Bridge.

His tip reads more like advice than a formula. then write to them and them alone. Example: 14. but the takeaway is just as good. Write to one person Good advertising is written from one person to another.com/copywriting-formulas 17/46 .11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online 13. one of the leading voices in copywriting.bufferapp. Who is your ideal reader? Find out (perhaps using marketing personas). The above is a quote from Fairfax Cone. The 3 Reasons Why Why are you the best? Why should I believe you? Why should I buy right now? This trio of ideas is an expansion on a tried-and-true question that all copywriters strive to https://blog.

com/copywriting-formulas 18/46 .An explanation of how the star wins in the end https://blog.bufferapp.11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online answer: “Why?” Copyblogger’s Brian Clark has a neat way of summing all these questions up into one big ask: Why should I buy from you at all when I understand your competition better than you do. and there’s no difference? Example: 15. Star – Story – Solution Star – The main character of your story Story – The story itself Solution .

The right facts. Star – Chain – Hook Star – Your product/service/idea Chain – A series of facts. It is intended to take a reader from interested to attentive. benefits. and reasons can help get them there. sources.com/copywriting-formulas 19/46 . benefits. sources. Example: https://blog. And the star can be anything—your product/service/idea or even the reader.11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online This formula doesn’t necessarily need to be linear. and reasons Hook – The call to action The key element of this formula is the chain. Example: 16.bufferapp. You might tell your story and introduce your star at the same time.

com/copywriting-formulas 20/46 . Example: https://blog. Awareness – Comprehension – Conviction – Action (ACCA) Awareness – Present the situation or problem Comprehension – Help your reader understand how it affects them. Explain that you have the solution. and this is how it affects you. Whereas other formulas describe the situation and tell stories.11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online 17. media with Buffer Another you might sample this one for its focus on comprehension. Action – Call to action Save anvariation hour a from day the on above socialformulas. the comprehension step should lead straight to conviction then action.bufferapp. When done right. Conviction – Create a desire and conviction in your reader to use your solution. this one Schedule your first post acts more as a diagnosis: This is what’s happening.

Who are you and why should someone listen to you? Explain that part well enough. What it’s going to do for you 3. Example: https://blog. Who am I? 4. The 1 – 2 – 3 – 4 Formula for Persuasive Copy 1.bufferapp. this four-question formula has some great ties to the storytelling opener of previous formulas. and you can breeze to the call-to-action in the final step.11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online 18. you then get to sell the reader on your authority. After telling the story and explaining the benefits.com/copywriting-formulas 21/46 . What you need to do next Another Copyblogger gem. What I’ve got for you 2. with a useful twist.

benefits perspective.bufferapp. it’ll all come back to https://blog. just like the pros! One way that I’ve looked at this with my Buffer writing is to ask “so what” in order to test whether a tweet or paragraph or section adds any value to the reader. has a great way of spinning this one from a features vs. writing at the Eloqua blog. Why should someone care about this particular thing I’ve written? Typically. Our knives have the sharpest blades! So what? So you can chop ingredients quickly and efficiently. “So what?” Helen Nesterenko. So what? Every time you state something.11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online 19. ask yourself.com/copywriting-formulas 22/46 .

11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online benefits. Example: 20. AICPBSAWN (phew!) Attention – Biggest benefit.bufferapp. USP Interest – Reason why they should be interested in what you have to say Credibility – Reason why they should believe you Prove – Prove what you are claiming is true Benefits – List them all (use bullets) Scarcity – Create scarcity Action – Tell them precisely what to do https://blog.com/copywriting-formulas 23/46 . biggest problem you can solve.

and finding the unique angle to pitch your product/service/idea is key. Example: 21. starting with the first. String of Pearls String together a series of persuasive stories What does this formula conjure for you? Listicles.com/copywriting-formulas 24/46 . Like the A FOREST formula. A unique selling proposition could probably be a copywriting post all to its own. there’re several good nuggets in here. you can grab bits and pieces of this one when sharing in the confined spaces of social media. List posts have their roots in this https://blog.bufferapp. It’s long! Nevertheless. It’s a big idea.11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online Warn – What will happen if they don’t take action Now – Motivate them to take action now I’m not sure this one was meant to be an acronym or not.

11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online copywriting formula. make for an overwhelmingly persuasive pitch. The Fan Dancer Be specific without actually explaining anything It took me a bit to wrap my head around this one. Examples: 22. But it did pique my interest! And that’s the point. Example: https://blog. you can go in a different direction by stringing together testimonials or benefits or any stand-alone elements that. all the while never revealing any actual information about what that tantalizing something is. when combined.com/copywriting-formulas 25/46 . To find out. someone will need to click or keep reading. What is a “fan dancer”? Well. The Fan Dancer formula uses specific details to create curiosity. it’s nothing really.bufferapp. If listicles don’t fit your marketing strategy.

Slow pitches like these might involve a couple steps through the marketing funnel or perhaps a piece of long-form content with a variety of https://blog.11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online 23. It’s a soft sell.com/copywriting-formulas 26/46 . The Approach Formula Arrive at the problem Propose a solution Persuade the listener why your solution will work Reassure that you and your solution can be trusted Orchestrate an opportune opportunity to sell Ask for the order (or response) You might recognize parts of this formula if you’ve ever had a call from a telemarketer or a visit from a door-to-door salesman.bufferapp. building trust along the way and looking for the best time to make the final step toward the sale. The formula takes its time to get around to the “Ask” part.

Bob Stone’s Gem Begin with your strongest benefit Expand on the most important benefit Tell exactly and in detail what they are going to get.com/copywriting-formulas 27/46 .bufferapp. Example: 24. including all the features and benefits Back up your statements with support copy Tell them what they’ll lose if they don’t act Sum up the most important benefits https://blog.11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online ways for the reader to act.

Tell them to “reply now” and give a good. Desire https://blog.com/copywriting-formulas 28/46 .11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online Make your call to action. logical reason why they should. but it’s been used in a number of different ways since. Steve Slaunwhite shared this useful formula in his book The Everything Guide to Writing Copy. The 6+1 model 1. Context 2.bufferapp. Attention 3. Example: 25. You could probably have guessed that the originator of this formula is Bob Stone. The successful ad man came up with this formula for sales letters and direct response ads.

The gap 5. Credibility From Danny Iny of Smashing Magazine. Example: https://blog. added along the way.11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online 4. giving the reader a sense of what life might be like with your product/service/idea. You can do all of the above and you’ll be well on your way to a sale.bufferapp. the first six items in this copywriting formula follow a similar path to the Before-After-Bridge formula. Solution 6. The key element that Danny has added: credibility. Call to action +1.com/copywriting-formulas 29/46 . That ingredient is credibility. but you still won’t get it without one more ingredient.

Descriptive Sentences This is a neat one from Michel Fortin.11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online 26.bufferapp.com/copywriting-formulas 30/46 . He’s found that using common words that conjure imagery or examples in the minds of readers will help a marketing message have meaning. Example: https://blog. UPWORDS Formula Universal Picture Words Or Relatable.

11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online 27. Oblivious Apathetic Thinking Hurting This formula can help guide your copy because it helps you focus on the reader and his or her needs. What stage are they at in their awareness of your product? The spectrum runs from the completely unaware (“oblivious”) to those in desperate need of a solution (“hurting”). Example: https://blog. OATH Formula The four stages of your market’s awareness of your product/service/idea. Knowing where your audience stands can help determine how you frame your writing.bufferapp.com/copywriting-formulas 31/46 .

These are the styles and formats of the way we write compelling copy. I’ll not endure it” https://blog. It’s kind of neat to know there’s a name and history behind them. Demian lists 12 at his blog. He and the Copyblogger team are just so good at explaining the concepts of writing well. Many of them are likely done subconsciously. And here’s another great one from Demian: literary devices. Here are my five favorites: 1.com/copywriting-formulas 32/46 .bufferapp.11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online Bonus: Literary Devices I’ve mentioned Demian Farnworth many times in this article. Polysyndeton — Using Extra Conjunctions “If there be cords or knives or poison or fire or suffocating streams.

11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online – Shakespeare. never.” – John F. Anaphora — Repetition at the Beginning “Mad world! Mad kings! Mad composition!” – William Shakespeare. Kennedy 3.bufferapp.” – Winston Churchill 4.com/copywriting-formulas 33/46 . never. in nothing great or small. large or petty. Epizeuxis — Simple Repetion of Words and Phrases “Never give in — never. Othello 2. Chiasmus — Reversal of Structure “Mankind must put an end to war or war will put an end to mankind. King John https://blog. never. never give in except to convictions of honour and good sense.

for blogs.bufferapp.” – Ralph Waldo Emerson Conclusion The best copywriting formula: Yours! There’s this great quote from David Ogilvy that I think sums up the matter of copywriting formulas. yet it rings true for the way that we write for the web.11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online 5. His advice is for advertisement specifically. Readership can actually increase with repetition — up to five repetitions. and for social media. Find a formula that works for you and your audience. Repeat your winners. Scores of great advertisements have been pulled before they’ve begun to payoff. Epistrophe — Repetition at the End “What lies behind us and what lies before us are tiny compared to what lies within us. and continue to go back to it as often as you can. Which formulas do you use in your writing? Did you have a favorite one from this https://blog.com/copywriting-formulas 34/46 .

second-guessing football coaches.493 followers  Updates and tips from Buffer Share Login 35/46 . beat cancer. You can find me online. Written by Kevan Lee Content crafter at Buffer. or at home. tweeting about my writing process. Live simply. Follow @kevanlee 71 Comments https://blog. Blurgrounds. Markus Spiske. give generously.bufferapp. 146 Tweet 2447 28 Like Want to save an hour a day on your social media management? Buffer can help! Schedule your first post now.11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online list? Which ones did I leave out? It’d be awesome to hear from you in the comments! Image sources: Icon Finder.com/copywriting-formulas 8.

Nightmare! I'll be trying some of these formulas today.bufferapp.11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online Share ⤤ Favorite ★ Sort by Best Join the discussion… demianfarnworth • a month ago I feel very loved. :) △ ▽ • Reply • Share › Tegan @ AdSpruce • a month ago Awesome post! It's definitely made me realise how much I still don't know about copy writing. 2△ ▽ • Reply • Share › Kevan Mod > Tegan @ AdSpruce • a month ago Excellent! I'd love to know which ones work for you. Some of those tweets 36/46 .com/copywriting-formulas • ▽ • Reply • Share › a month ago Thank you for such a well-written resource Kevan! I love articles like this that I can come back to again and again. excellent! I feel you deserve co-credit for writing this one! So many great examples from you and the Copyblogger team. :) 1△ ▽ • Reply • Share › Courtney Seiter Mod > demianfarnworth • a month ago Yay! You definitely are around here. Tegan! 1△ Julia https://blog. A tip for you? I'd put your screen captures to work for you by linking them to the tweets they represent. :D 5△ ▽ • Reply • Share › Kevan Mod > demianfarnworth • a month ago Haha.

https://blog.com/copywriting-formulas △ ▽ • Reply • Share › 37/46 . and this is the kind of excellent. I blog over at ZipMinis: Science of Blogging and Writing http://www.. Christa! So kind of you to say! Hope a couple of gems turn up for you. Some of those tweets are interesting. I have taught university level advanced writing for 11 years. 1△ ▽ • Reply • Share › Anna Shelton > ChristaWojciechowski • a month ago Ha! Totally.11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online work for you by linking them to the tweets they represent.com. Hammond • 3 days ago I just tweeted to you. in-depth posts I referred to as being excellent.bufferapp.Rexburg. It will be my tweet cheat sheet for life. Kevan.zipminis. Bet you'd get click-throughs... 1△ ▽ • Reply • Share › Kevan Mod > Julia • a month ago Hi Julia! Thanks so much for the comment! That's a great idea to link to those tweets. :) △ ▽ • Reply • Share › Darin L. and I wish I would have just had this to use as my text book. Kevan. I am going to find a way to compress this as a cheat sheet. I'd love to connect with you. I am an Idaho man too . couldn't have said it better Christa! △ ▽ Kevan • Reply • Share › Mod > ChristaWojciechowski • a month ago Thanks. :) Glad you found some of them to be interesting! △ ▽ • Reply • Share › ChristaWojciechowski • a month ago This article is amazing! Thank you. The whole list is so sharp and seems so complete until I read the next one.

bufferapp. You both write articles and essays that. Thanks a lot! △ ▽ • Reply • Share › Kevan Mod > Ollie • 23 days ago Hi Ollie! Thanks for the comment! Glad you found some takeaways from this one! △ ▽ • Reply • Share › Joy @ Joyfully Green • 25 days ago My goodness. I regularly check Buffer and Copyblogger to see if there's a position I could sneak into .11/14/2014 △ ▽ Mandy 27 Best Copywriting Formulas: How to Tell a Captivating Story Online • Reply • Share › • 3 days ago You and Demian Farnworth. I'm a storyteller. △ ▽ Ollie • • Reply • Share › 25 days ago I spend an hour practising all the 27 formulas. Don Draper would be proud.com/copywriting-formulas • Reply • Share › 38/46 . as a writer and marketer. man.I'd bring you coffee and cronuts every day if it meant I could learn from you. and I love the conciseness and immediate utility of your content. Kevan. Thanks! △ ▽ https://blog. △ ▽ Neri • • Reply • Share › 23 days ago This is a stroke of genius. leave me in love with words. All that to say: thank you for this! △ ▽ • Reply • Share › Nicholas Mann • 22 days ago I just want to say this was beautiful post. this post packed a lot of punches! Excellent advice here that I shared with my blogging group today.

thanks so much. Elia! △ ▽ • Reply • Share › Krissanawat Kaewsanmuang • 25 days ago Amazing post this is my blueprint I've try to create mindmap from this △ ▽ • Reply • Share › Kevan Mod > Krissanawat Kaewsanmuang • 23 days ago Sounds great.com/copywriting-formulas △ ▽ • Reply • Share › 39/46 . △ ▽ • Reply • Share › Kevan Mod > ELIA SANTIAGO • 23 days ago Thanks.bufferapp. Incredible! △ ▽ • Reply • Share › Bram Berkhout 25 days ago • Writing heroes! Writing like heroes. Krissanawat! Thanks for the kind words! https://blog.11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online Kevan Mod > Joy @ Joyfully Green • 23 days ago Thanks so much. Bram! Really appreciate the encouraging comment! :) △ ▽ • Reply • Share › ELIA SANTIAGO • 25 days ago Great Article this has opened my eyes i will be using this in my Blog thanks for the tips. Joy! Such an honor you'd share this one with your peers. You guys are my heroes @demianfarnworth @kevanlee △ ▽ • Reply • Share › Kevan Mod > Bram Berkhout • 23 days ago Ha.

Thank you! △ ▽ • Reply • Share › Kevan Mod > Andrew McIntosh • 23 days ago Thanks.com/copywriting-formulas • Reply • Share › • a month ago 40/46 .bufferapp. Definitely a lot to remember but I'll be using this post as a reference for a long while to come.ly/1nncKjl and it wasn't concierge music service :D then I've figured out why .11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online • Reply • Share › △ ▽ CuCo Creative 25 days ago • Awesome post! Can't wait to try these out today! △ ▽ • Reply • Share › Kevan Mod > CuCo Creative • 23 days ago Thanks! • Reply • Share › △ ▽ Andrew McIntosh • a month ago Very nice and comprehensive list of formulas. the concierge one is the tweet I most wished were real. I'm a web designer who's just starting to blog and learning more about internet marketing and copywriting. I probably should have mentioned those aren't real tweets! Funny. too! △ ▽ Robyn Willmore https://blog. haha! Yes. so this is invaluable. Andrew! Very happy to hear it! • Reply • Share › △ ▽ Agnes Dadura • a month ago wow Kevan! Awesome list! But I've actually went to the buff.) △ ▽ • Reply • Share › Kevan Mod > Agnes Dadura • 23 days ago Oh.

and sometimes I too become jaded and run out of fresh ideas so to speak.11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online Thanks Kevan. will be devoting an entire blog to social media and how it has changed the ways in https://blog.com/copywriting-formulas 41/46 . thanks! I am working on my M.A. I have saved this post in order to come back to later. in New Media Journalism.bufferapp. comprehensive tips for ecommunications today. My job involves a lot of copy writing everyday. One for the swipe file. Robyn! Hope there are one or two that prove helpful for you! • Reply • Share › △ ▽ WebScout • a month ago Oh my goodness. △ ▽ • Reply • Share › Kevan Mod > WebScout • a month ago Thanks! Glad this one resonated with you! • Reply • Share › △ ▽ Bryan Collins a month ago • Awesome post Kevan. and for my final project. this is excellent! Great. △ ▽ • Reply • Share › Kevan Mod > Robyn Willmore • a month ago Awesome stuff. △ ▽ • Reply • Share › Kevan Mod > Bryan Collins • a month ago +1 for swipe files :) △ ▽ Dylan Goldman • Reply • Share › • a month ago What a great read. Kevan. but this post has definitely shown me and reminded me of simple formulas to keep it fresh.

. :) △ ▽ • Reply • Share › Dylan Goldman > Kevan • a month ago Kevan. such an honor you'd consider our Buffer blog for that. Imagine that. but after scouring every medium for every possible resource I could find on the school. What can I say. I was trepidatious about the stigma associated with "online education". I consider a blog as reliable of a source as an academic journal. Your article is so thorough and well organized that I plan to use it as a reference tool within either a future blog post itself or within a "Helpful Links"-type page. Congrats on finishing up your M.A. so it's always neat to make these kinds of connections. valid.bufferapp.. you met my criteria! △ ▽ https://blog.com/copywriting-formulas Iyea Brandy • • Reply • Share › a month ago 42/46 . Thanks! Great work. I am doing a fast-track online program through Full Sail University. provided the research is thorough. linked and most of all.11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online be devoting an entire blog to social media and how it has changed the ways in which we communicate (in both professional and personal situations and circles). At first. cited. Where are you attending? We Buffer bloggers have a heart for journalism. -Dylan △ ▽ • Reply • Share › Kevan Mod > Dylan Goldman • a month ago Hi Dylan! Wow. I was impressed.a journalist conducting exhaustive research! Never! With the way journalism has evolved.

11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online Iyea Brandy • a month ago Really useful list. Thanks man! :) • Reply • Share › △ ▽ Kevan Mod > Steve Hedstrom • a month ago Hi Steve! Thanks for the comment! Happy to help! △ ▽ Serryjw • • Reply • Share › a month ago I am in AWE on how you continuously provide such valuable content..com/copywriting-formulas Mod > Heather Brown McClurg • a month ago Hi Heather! Thanks for the comment! Yes. I am learning more about copy writing and this list contained everything I could need. but now I need tips on how to remember them all! LOL I'll pick my top 5 and save for future use.THANK YOU! △ ▽ • Reply • Share › Kevan Mod > Serryjw • a month ago Thanks so much! △ ▽ • Reply • Share › Heather Brown McClurg • a month ago These are great.. Iyea! Good luck on your copywriting adventure! △ ▽ • Reply • Share › Steve Hedstrom • a month ago Again Kevan is getting us all the edge we need. Thanks • Reply • Share › △ ▽ Kevan Mod > Iyea Brandy • a month ago Glad to hear it. Thanks for these! △ ▽ • Reply • Share › Kevan https://blog. that's indeed a lot to 43/46 .bufferapp.

bufferapp. It sounds like you've hit on something that … always good to learn from different and unique experiments that … We Tested All the Best Advice to Get More Clicks on Facebook. △ ▽ • Reply • Share › Kevan Mod > Michelle Brammer • a month ago Hi Michelle! Thanks for the comment! Glad you enjoyed the tips! △ ▽ Reinvolve • • Reply • Share › a month ago Great information in this article! Definitely something we can come back to! △ ▽ • Reply • Share › Load more comments WHAT'S THIS? ALSO ON UPDATES AND TIPS FROM BUFFER Anatomy of a Perfect Facebook Post: Exactly What to Post to Get … The 10 Latest & Greatest Social Media Strategies to Boost Your … 32 comments • 21 days ago 9 comments • 2 days ago Kevan — Hi there! Thanks for the João Romão — Great post Kevan.com/copywriting-formulas 44/46 . it's comment! Great question. that's indeed a lot to remember! Kudos on picking five. :) Hope these work great for you! • Reply • Share › △ ▽ Michelle Brammer • a month ago You need to publish a book with all these great tips! Your posts are one of the very few I print out for future reference. … What We Learned Analyzing 595 Buffer Blogposts: A Complete … 66 comments • 4 days ago 64 comments • a month ago https://blog.11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online Hi Heather! Thanks for the comment! Yes. Thanks for these great tips. I typically do one at a time and then come back to my bookmarks for future ideas.

11/14/2014 66 comments • 4 days ago ✉ 27 Best Copywriting Formulas: How to Tell a Captivating Story Online 64 comments • a month ago nativemedia — Thanks for sharing. collaborate with team members. you can unsubscribe anytime.023 good-looking folks who get our latest content first :) Email Address Don’t worry. manage multiple accounts. and see which posts perform best.bufferapp. Delivered daily. Michael Keshen — Very helpful! I'm Great insights! encountering one problem though. Join 42. When I run the Google Analytics … Subscribe d Add Disqus to your site  Privacy ← Previous Next → Actionable social media advice.com/copywriting-formulas 45/46 . https://blog. More social media results in less time: It's possible with Buffer! Share content from anywhere online.

5 MILLION PEOPLE WHO SAVE TIME ON SOCIAL MEDIA WITH BUFFER: Time your social media updates for your largest audience Easily post to multiple social media accounts Grow your followers with a consistent posting schedule Schedule Your First Post Now! Buffer for Business https://blog.11/14/2014 27 Best Copywriting Formulas: How to Tell a Captivating Story Online Schedule your first post now! Learn More x JOIN MORE THAN 1. 46/46 ...com/copywriting-formulas The Awesome Plan Email Us FAQ About Blog Buffer Culture Jobs More.bufferapp.