Chapter: 3 About the company .

COMPANY BELIEVES The company believes in constant upgrading of technology by replacement if old equipment with modern equipment and adoption of new and scientific management techniques from time to time. Ralph Lauren. The company believes in maintaining the established high reputation in the industry. A strong presence has been established by delivering world class quality products. Tommy Hilfiger and others MANAGEMENT . Turkey. GILDAN. which in return increases the productivity and helps in growing the exports.OUR POLICY The company's policy is to provide world class quality yarn at a competitive price to cater to the domestic as well as international markets and also to build and maintain long term relationship with customers by offering good service. Europe. OUR EXCELLENCE      entering customer feedback and suggestion regular replacement of old machineries with new ones developing innovative and consumer friendly products on a regular basis our ability to cater to domestic and international markets such as Vietnam. Cambodia. the sound marketing network backed by a team of professionals has further added to the company's performance. Iran etc Highly renowned clients like Marks & Spencer. customer and among banks and financial institutions.

Segmentation of Square Textile The Global Segment In RMG sector it is a huge market for global market. the company has a capacity of 57216 spindles producing 109. On the other hand low cost suppliers can be potential for marketers. They are the seasoned veterans of the sales and yarn industry.183 lbs daily of yarn and equipped with the latest state of art machinery. Saiham Textile Mills Ltd is promoted by Saiham Group and it’s family members. LEGACY When you inherit such a prized heritage. Habiganj. Important political events like war can put some impact on this sector. From spinning to manufacturing garments. but overall clothing is very necessary for people and it’ll never be abolished. Saiham Textile is an ISO 9001 certified organization and is managed by a highly qualified team of professionals. bringing unparalleled. cause China has a great market of textile industry. unrivaled experience to our efforts. The company has two manufacturing units located at Saiham Nagar. Both units are well connected and are only three hours away from Dhaka. Operations are regularly monitored and controlled by the technical team with the supporting services from outside agencies as well as our customers themselves help to have continuous development in line of best to the industry.The functions in the company are managed by team of professional members under the advice of the board of directors. Our growth is defined by being open to break away from our comfort zone and tread on new paths. Rising global trade and WTO can open doors for doing trade globally in smooth ways. products and more importantly our thoughts. we have also diversified into real estate to keep ourselves aligned with our policy of being a dynamic business group. We surpassed 35 years milestone with the knowledge and experience of the promoters. Presently. you have to work that much harder to make sure that you leave behind another legacy. Intellectual property protection is a big issue for doing business and keep business safe from competitors. Rise of China as economic power is a issue in textile sector. we believe that evolution is the only constant. Our management team at Saiham Textile brings performance and positive results. "Inheritance is never an easier option" At Saiham Group. The company is well established in the domestic and export market with a wide product range from 100% polyester and viscose spun yarns which are used for knitting. who have been in the textile business over a period of time. It is what makes us completely revolutionize our lines of business. .

Recruitment and Selection process in Square Textile Square Textile recruit there through every organization seeks applicants for potential employment. Geographic distribution may potential for this industry. On the other hand in developed countries unemployment rate is very low. Technological Segment Technologies make the world closer and easier for everybody. Socio-Cultural Segment Socio-cultural segment is also very important for any industry. Political/Legal Forces In Bangladesh. It also reduce cost of communication and the list time consuming process. Telecommunications and Internet is the biggest issue for better communication. and it is also the great opportunities for Bangladesh. Attitudes toward health makes impact in both ways positively and negatively in this sector. Government policies toward business is very necessary for any industry. Styles of entertainment and changing life style also makes variation for purchasing habits and creates new position for this sector. Online training also the latest conceopt of trade in globally. It can control the purchase behavior of the buyer group. Per capita income levels. The strategy a company is pursuing will have a direct impact on the types of employees that it seeks to recruit and selection. Companies need to rethink about health care as well as they can also introduce new organic clothing in the potential market. environment is also flexible in Bangladesh. Education levels and income distribution also mass up with life style. Per capita income level can increase of decrease the purchase level and it can be good for the textile industry. Selection refers to the process by which it attempts to identify applicants with the necessary knowledge. R&D can be very rich with new and innovative product and process become easier to innovations. It makes low cost for producing products in Bangladesh. Foreign trade deficit or surplus. Family relationships can put impact on purchase behavior of an individual or group as a whole. So it is also a great opportunity for Bangladesh develop in textile industry. Interest rates. companies engaging in different strategies need different types and numbers of employees. Business regulation: labor. That’s why it’ll never lose its value if the price and quality can be in controlled. Inflation rate. Developed countries are the main importer of RGM products. Lower living arrangement cannot be the high purchase condition. Tax free export makes good opportunity for investors. Attitudes about work and Living arrangements also fact for purchase behavior. But after all clothing’s can be consider as a basic need of human being. skills.They are External source . Demographic Segment Size of population and growth rate is pretty good in this industry. Cause target market of this industry can be the any aged group. and for that reason they prefer import rather than production for large level of labor cost. Political and legal forces are flexible in RMG sectors. Income distribution and Ethnic diversity can be potential for this industry. abilities and other characteristics that will help the company achieve its goals. Age distribution of population also related and can make good impact. Unemployment and Rates of saving and investment all together makes mass impact on textile industry. Source of recruitment There are two kinds of source SQUARE uses for recruitment .Economic Segment Size and change in gross domestic product.

75 million. is Europe and U. Square also export their products to the renowned buyers of UK .S. Sweater and Denim manufacturer.A. USA and some of the European countries. and Square Spinning Ltd. Gazipur Thursday. is Export Oriented Readymade Garments Industry. Square Textiles does not direct sales in overseas market but sometimes India. Knit Concern etc are the customers. H&M.2010 Asset Per Share 51. 2011 Dec. Readymade Garments exporter that is Knit Fabrics. The net profit of Tk. The gross margin increased by 66.54 Earnings Per Share 2.16 48.45 Market Share and Position Square Textiles Ltd has approved cash dividend at the rate of 16pc and Stock Dividend (Bonus Share) at the rate of 20pc to its shareholders for the year ended December 31. Grameen Knitwear. However.55 2. In Bangladesh Beximco Knitting. the operating income increased by 125% only over the previous year.1 Walk-ins and Write-ins: 2 Advertising 3 Employee referrals: 4 Internet Internal source 1Job-posting programs 2 Departing Employees Primary Markets The target market for products produced in Square Textiles Ltd. As the operating expenditure increased by 3. The EPS is increased by 116.17 million and Tk. JCPENNEY. Tk.08 Net Operating Cash flow per Share 2.19% over 2008. ARROW.18% during the previous year.143 earned during the year 2010. 31. 564. net profit (Before Tax) and net profit (After Tax) for the year 2010 were Tk. Financial Statement March 31.91 4. Target market for products produced in Square Fashion Ltd.50% during 2010 over 2009 when it rose by 27. The gross profit. 564.769.82% in the previous year. Kashimpur.76 million respectively.06% over previous year. Some Major Player of this Industry (Bangladesh) Bextex Malek Spinning . Pakistan & other countries take their yarn. Sardaganj. DECREE are some of the recognized brands to whom square supply their products. 2010.25% during the year 2010 as against increased by 15. Shasha Denim. 676. Company Current Position The turnover increased by 14. They are the major customers of square. Major Customers (current) Square Partners with Major Retailers & International Brand. The approval came at the 16th Annual General Meeting of the company held at the Factory Premises. 886.

Italy & Japan. that is. Switzerland. The other potential competitors are Padma Textiles. In recent years a mentionable figure of money has been invested in this industry. Pakistan. After starting its journey in 1998 it has already doubled the net turnover by the year of 2006.Makson Spinning Square Textile Prime Textile Saiham Textile Delta Spinning Al-Haj Textile Rahim Textile Apex Spinning Safko Spinning Competitor Analysis Only in few years back textile sector in Bangladesh was left behind but current scenarios is different. is a rapidly expanding Company. Vietnam etc. Government is also encouraging this sector. Government is making some favorable policies and minimizing the regulations. so that this sector can be grown up. They train up their key personal within the country and in . Competition is now severed after 2005. during the post multifiber agreement period. World market is now Quota free at this current time. China. SWOT Analysis of Square Textile Ltd Strength Square Textiles Ltd. As a result it can maintain a smooth rate of production. Well trained human recourses are strengths of the company. Among the domestic companies Square is one of the leading one. Shamim Textile etc. All the units of the factory enjoy higher use of machinery that is imported from Germany. So Bangladesh is now competing with countries like Srilanka.

abroad. Besides this. Opportunity There are bright opportunities for the Company in the overseas market. Sometimes transaction time at Ports and transportation time create many problems there. is highly dependent on Cotton. Growth rate of Domestic Textile Industry is increasing. Threats For Square Textiles Ltd. China. . In this way the company can get some competitive advantages over the competitions. Weakness Square Textiles Ltd. If it can communicate well and capture a significant market portion in the Europe and USA market. And the higher taxes. Product development and Diversification are also happening to cater global needs. The HRM practice is also remarkable in Square Textiles Ltd. Competition level is increasing both in local and abroad market. And the competition will be stiffer among the other foreign competitors like Srilanka. And raw materials of cotton are becoming expensive. Pakistan and India are prominent. it can be the leader in textiles fields. To balance between demand & supply and price & quality are also included in threats this company. power and interest rates are also included in weaknesses of this textile company.