Lowe’s

Marketing Data & Image
Standards
Updated September 2014
Please note: The Lowe’s Marketing Data & Image Standards is updated as necessary.
Look for the NEW! and UPDATE! indicators throughout the document to see what’s
changed.

UPDATE!

IMPORTANT VENDOR NOTE: Lowe’s Marketing Data & Image Standards relate to
product data provided by Vendors. It does NOT include all Lowe’s requirements.
Additional information related to dimensional product data is found in the Lowe’s
Product Weights and Measures Standards.
Vendors must provide:
• Legally compliant product data
• Consistent and accurate product data (including dimensions, claims, etc.) in all
media they provide (e.g. signage, packaging, catalogs, online, advertising,
product collateral, etc.)
Vendors are responsible for products, product data and media they provide. Vendors
may not rely on this document for legal advice and should consult with their own
counsel about legal requirements for their products.

TABLE OF CONTENTS
I.
II.

Purpose of the Lowe’s Marketing Data & Image Standards
Product Information

A. Basic Standards
III.

Supplier Bullets and Image Disclaimer

A. Basic Standards
B. Copy Standards
IV.

Product-Specific Attributes

A. Basic Standards
B. Copy Standards
V.

Image Standards

A.
B.
C.
D.
VI.

Product Image & Logo Specifications
The Front-Facing Image
Alternative Primary Image Standards
Unacceptable Images

Multiple Images Standards

A. Multiple Images Specifications
B. Multiple Images Guidelines
VII.

Supporting Documents

A. Supporting Document Specifications
B. Required Documents
C. Other Supporting Documents
VIII. Unique Standards by Division
A. Fashion Fixtures
B. Flooring
C. Home Fashions, Storage & Cleaning
D. Kitchens and Appliances
E. Lawn & Garden
F. Lumber and Building Materials
G. Millwork
H. Outdoor Power Equipment (OPE)
I. Paint
J. Rough Plumbing & Electrical
K. Seasonal Living
L. Tools and Hardware
IX. General Term Glossary
X.
Fraction-Decimal-Metric Conversion Chart
XI. PI Builder Shortcut Chart
XII. Guide to Using Hyphens and Dashes
XIII. Image Standards Checklist

© 2014 Lowe's. All rights reserved. Confidential and Proprietary. | Maintained by MDCM Standards Team | Updated 9/2014
Any use of this document or information contained therein is for the sole benefit of Lowe’s. Copying, sharing or distributing
the document or its content without the express written permission of Lowe’s Legal Department is prohibited.

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I.

Purpose of the Lowe’s Marketing Data & Image Standards

The Lowe’s Marketing Data & Image Standards (MD&IS) is intended to assist vendors in providing
consistent, concise and customer-friendly product copy for use across multiple Lowe's channels,
including Lowes.com, Selling Center and print advertising. Any personnel entering marketing data
for Lowe's vendors must refer to the latest version of the Lowe’s Marketing Data & Image
Standards before beginning the marketing data submission process.
The MD&IS includes some references to legal requirements, but it is not intended to provide you
with legal advice, nor is it comprehensive with respect to all legal requirements that may be
applicable to your products. You should consult with your attorney concerning legal advice as it
relates to your product. As the supplier and expert of your product, Lowe’s relies upon you to
provide compliant products and product data that meet or exceed all related local, state and
federal regulations.
Additionally, you are responsible for the accuracy and completeness of the data (including color,
dimensions and other product attributes) that you submit to Lowe’s, either directly or through a
third-party intermediary. In the event that inaccurate or incomplete data results in customer
dissatisfaction, including claims by customers or third parties, Lowe’s may hold you financially
responsible. Submitting inaccurate data will also result in delays of data approval and use of your
items in the Lowe’s downstream selling tools.

II.

Product Information
A. Basic Standards
1. Ensure that marketing data is being published for the "Each" or "Consumer
Unit" level GTIN.
2. All information must match GDSN synchronized data EXACTLY.
3. Model Description – The model description is used to help create the Lowe’s
Product Description (LPD) that consumers see online. Your model description should
match closely to your GDSN Vendor Description and should succinctly describe your
product. Do not use trademark or any other symbols in your model description.
These symbols do not translate correctly online. The model description is limited to
254 characters with spaces.
4. Model Number – Special (non-alphanumeric) characters are not allowed in the
Manufacturer's Model Number attribute in marketing data or GDSN data.
Special characters can cause breaks in the URLs for product detail pages, and
those breaks can affect how people search for items online. These characters
also conflict with our internal systems and create issues with our in-store
selling tools and EDI orders. The best practice for model numbers is to use
alphanumeric characters only.

© 2014 Lowe's. All rights reserved. Confidential and Proprietary. | Maintained by MDCM Standards Team | Updated 9/2014
Any use of this document or information contained therein is for the sole benefit of Lowe’s. Copying, sharing or distributing
the document or its content without the express written permission of Lowe’s Legal Department is prohibited.

3

Please review these standards closely. However.Unacceptable Special Characters for Model Numbers Ampersand & Hash (quote) marks ” or ’ Pound sign # Forward slash / Backward slash \ Exclamation point ! “At” sign @ Asterisk * NOTE: The model number in your GDSN data is what appears online. and each supplier bullet is limited to 254 characters with spaces. © 2014 Lowe's. All rights reserved. Supplier Bullets and Image Disclaimer The following Lowe’s standards apply to free-text fields designated for supplier bullets and image disclaimers. Confidential and Proprietary. III. the marketing data model number should correspond to this number for consistency in verifying your marketing data. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. NOTE: An item can feature up to nine supplier bullets. 4 . Copying. Following these standards is the best way to reduce data rejections and have your information expediently approved by Lowe's for marketing use.

All rights reserved. Lowe’s has no control over a vendor’s shipping timelines and guarantees. 2. or Lowe’s. shipping-specific information is not acceptable either. the image should show the product in black and the response for the attribute "Color" should be "Black. Matching Components – Only mention matching components in a supplier bullet if the matching component is synchronized at Lowe’s with marketing data. © 2014 Lowe's. Confidential and Proprietary. if the “Color” attribute is “Black. Copying. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. 7. so do not use a supplier bullet to repeat information already provided in an attribute response. May be used for both walk-in or reach-in closets). we suggest using the same benefits/features that are listed on the product packaging in your supplier bullets. if a bullet says an item is black. 5. No exceptions. Supplier Bullets and Image Disclaimer .com.” do not write a supplier bullet as “Black. Pricing is configured by Lowes. Pricing and Shipping – Do not reference promotions.A. including when the designation was made and who made it. NA or N/A Is Not Allowed – “Not Applicable” is not valid in supplier bullets. 4. such as the following. Other Phone Numbers and/or Websites – Do not reference phone numbers or website addresses – including your own – in supplier bullets or attribute responses. 3. expand on the bullet “Black steel frame provides durability and style” 6. so therefore. pricing or shipping details within supplier bullets or marketing copy attributes." To further provide consistency. In addition. Either write a legitimate selling point or do not use the field at all. 5 . Consistency – Anything mentioned in the bullets must match the product-specific responses and what is in the image. For example. cannot stand behind. One Selling Point/Sentence per Bullet – Each bullet should contain only ONE feature benefit/selling point and should be easy to read and understand (e. Lowe’s does not accept supplier bullets that describe your product as “the best” or “the least expensive” or that make any guarantees or declarations that the vendor. Promotional claims. For example. Repeating Specific Attributes – The purpose of the supplier bullets is to provide other product features or consumer benefits.g. Likewise.Basic Standards 1. Duplicate Bullets or Empty Bullets – Do not repeat bullets or leave empty bullets between those that have been populated. are considered unacceptable: • • • Best in class power-to-weight ratio Most durable product on the market Nothing works faster or better A claim can only be made if information is included in the supplier bullet to substantiate the claim. Promotions. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited.” Instead. An example of an acceptable claim would be: Bosch is ranked the world’s #1 dishwasher brand – based on Euromonitor International Ltd 2011 retail volume sales in units 8.

6 . but is not included with the item you are selling.g.and Water-Efficiency Certification References – Government-based partnership programs such as ENERGY STAR® and WaterSense® certify products that meet their specific efficiency requirements. the image disclaimer must state “Tools not included” to avoid customer confusion. then it’s best to add a disclaimer. depending on the type of product. don’t go overboard with your disclaimers! If there is something featured in an image that could be sold at Lowe’s.com under the Lowe’s Product Description. then you do not need a disclaimer. Energy. a claim of energy savings cannot be made. Remember. Lowe’s regularly checks for items that misrepresent their efficiency certification to its customers. EXAMPLES WHERE DISCLAIMERS ARE NEEDED: EXAMPLES WHERE DISCLAIMERS ARE NOT NEEDED: © 2014 Lowe's. if tools are shown in a tool chest and the tools are not included with the chest. so be sure to add a disclaimer when necessary. there are ramifications involved when you show items within images that are not included. Image Disclaimer – This attribute must be populated if there are items in any of the product images that are not included with the product. include a disclaimer. Usage Tip: When reviewing your product images. but in fact are not. Copying. 11. Can save up to 78% more energy compared to incandescent. If an image features something that Lowe’s does not sell. 11¢/kwh). The disclaimer appears on Lowes. However. you must provide either an EnergyGuide or FTC Lighting Facts to substantiate your claim. For example. Only if your product is properly certified can you make any claims about its efficiency in supplier bullets. Without proper documentation. could result in government penalties. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. Confidential and Proprietary. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. based on 3 hrs/day. Energy-Savings Claims – If your supplier bullet makes a claim of energy savings. and you must disclose how the savings were calculated in that bullet (e. products that are identified as certified. All rights reserved. 10.9. like perishable food or animals. think like a consumer: If there could be anything in any image that a consumer may think is included with your product. Only products that are certified may be recognized as such.

please use the next available supplier bullet. To make an acronym plural. Acronyms – All acronyms must be customer and industry friendly.g. do not use letters to abbreviate a word. In other words.” Spell out the word to read “7 times the strength.NOTE: Please use sentence case when writing the disclaimer. and do not use a period at the end.g.Copy Standards Basic Rules 1. they should be common abbreviations that consumers can easily understand (e.g.g. Color may vary by item.g. Supplier Bullets and Image Disclaimer . Alt + 0174 creates the registered trademark symbol (®). If using a trademark (™) or registered trademark (®) symbol in a supplier bullet. Abbreviations – If you use abbreviations. capitalize only the first word of a sentence and – if they are used – proper names (e.g. If your bullet begins with a number. Additionally. Confidential and Proprietary. Spelling – Spelling errors are not acceptable. Otherwise. should be spelled out the first time the acronym is used [e. 5 reversible cherry/teak blades). and. 7 . Do not use abbreviations an average customer would not understand (e. accessories not included). if you do not have an image disclaimer.” 5. Punctuation – Leave off punctuation at the end of the supplier bullets. LR for left-to-right). 7. GE Profile. such as “7X the strength of standard nylon. In addition. while Alt + 0153 creates the trademark symbol (™). 4. 2. Do not add an apostrophe. Do not use periods. BTUs). do not put “N/A” in the field. add a lowercase “s” at the end (e. © 2014 Lowe's. If you have two thoughts you need to include in the disclaimer. If you cannot create the actual symbols. If you need additional space. B. use a semi-colon to separate them (e. Forward Slashes – There should be no space between a forward slash and the words or numbers preceding or following it (e. 2 speeds provide increased user flexibility). Arcadia Collection.g. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. 3.” 8. Linville Suite). Edge Precizion tile. Copying. question marks or exclamation points.g. you should capitalize the word collection or suite when used after your collection or suite name (e. 6. use the actual symbol and not (TM) or (R). do not use either.g. All rights reserved. “HP” for horsepower or “LED” for lightemitting diode). Text Format – Use sentence case. Do not write bullets in all capital letters or all lowercase letters. High Efficiency (HE)]. Also. Use spell-check on all fields. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. Black & Decker FireStorm). in general. Image disclaimers cannot exceed 120 characters with spaces. Trademarks – Trademark symbols are acceptable in supplier bullets only (not in model description or product-specific attributes [see pages 3 and 14]). do not capitalize the letter of the first word that follows the number (e. Ampersands – Do not use an ampersand (&) unless it is a part of the brand name and/or collection name. always spell out the word “and.

a. do not spell out numbers in bullets. Exceptions to this rule are phrases that include a number which is not being used in a numeric sense (e. 9. 8 . then a hyphen. The following examples are unacceptable: • Includes 7-1/2” handle extension • 72 in. Pounds – The pound sign (#) may not be used to represent pounds when referring to weight. Units of Measure (UOM) – Per the National Institute of Standards and Technology (NIST). 2-ft). a forward slash. use 15. then you do not have to write it out (e. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s.000).g. include a hyphen between the number and unit of measure. L x 46 in. unless the number precedes another number (see #10).000 not 15K). units of measure should also be hyphenated when following a number. W x 29 in. Never use a period after the abbreviation and. EXCEPTION: Four-digit numbers describing PSI (pounds per square inch) or K (Kelvin color temperature) should not include a comma (e. use the word “to” between the measurements (e.g. spell out the number that precedes the numeral (e. Do not alternate using decimals and fractions. Copying. 5000 PSI and 2700K). Generally. unless otherwise requested by Lowe’s. Do not include spaces between characters (e. keep your measurements consistent as either decimals or fractions within your supplier bullets. Numbers Preceding Numbers – When indicating a number of items that are also preceded by measurements in numbers (e.g. © 2014 Lowe's. abbreviated and without periods (e. four 100-watt bulbs). Please refer to the Fraction-Decimal-Metric Conversion Chart contained in this document for help converting measurements.g. 3-1/2-in to 5-1/2-in). Instead. 10-1/2-in dia pot).g. Whole Numbers with Fractions – A whole number with a fraction (a mixed number) should be written with the whole number first.g. However. then the bottom number. Four-Digit Numbers and Larger – Four-digit numbers and larger should include a comma indicating the thousands place (e. units of measure should typically be lowercase. All rights reserved. 12.500 and 20. do not use the metric system.g. if the number preceding the number is greater than the number 10. Also. 60 12-oz cans). Refer to the General Term Glossary in this document for specific abbreviations for commonly used units of measure.g. in general.Number and Measurement Rules In general. 11.g. When showing ranges. Inches and Feet – Always use “in” for inch/inches and “ft” for foot/feet. Confidential and Proprietary. 10. use the US system of measurements. H tub offers extra-deep bathing space The following examples are acceptable supplier bullets: • Includes 7-1/2-in handle extension • 72-in L x 46-in W x 29-in H tub offers extra-deep bathing space b. Do not use “K” to represent thousand (e. Do not use hash marks (” or ’) to represent inches and feet. zero tolerance). sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. 1. use “lb” or “lbs” without periods. followed by the top number of the fraction. Spelling Out Numbers – In general.g. 100-watt bulb). 13.

g. sixteenths and thirtyseconds).” then only two decimals places are needed (i. always use the percent symbol (%) instead of the word “percent. 3-1/2-in L x 2-1/4-in W). while “dia” is lowercase and without a period. Decimal Places – In general. You can create the degree symbol using Alt + 0176.” Do not include a space between the measurement and the percent symbol (e. “L. 0. All rights reserved. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. 98. © 2014 Lowe's.g. When used as a noun.370 would read 0. Volts.g. do not use a space between the number and the “K” (e. 8. Also. however. Copying.6°F).g. Percentages – When providing a measurement in percent. When indicating the Kelvin color temperature for light bulbs.e.g. Do not use the “9V” or “20W” options.” “watt” or “amp” (e.0 should be entered as just 8).” “W. the degree symbol. d.01 is correct.” “H” and “D” are always capitalized. a dimension of 0. Confidential and Proprietary. only use a decimal point if there is a number greater than 0 to the right of the decimal (e. there should not be a hyphen between the numeral and the word “volt. Use of Common Fractions – If using fractions. depth or diameter. Additionally. f. Decimal Format a. 8.” “H. Also. the “x” between dimensions is always displayed in lowercase with a single space on either side of it. use a space and then the abbreviations “L. Numbers Greater than One – When entering a number in a unit of measure (UOM) field that requires a decimal response. do not use spaces between the number. truncate actual dimensions that have more than three decimal places. For example. 9 .g. when indicating temperature. do not carry decimals more than three places (e.g. c.g. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. there should always be a hyphen between the numeral and the word “volt. halves. Truncating vs. lowest form (i. 14. 98°) and not the word “degree(s). As with other temperature descriptions.375). 2700K). e. a dimension of 0. 40-watt light bulb).” “W. height.e. eighths. Dimension Abbreviations – When indicating length. 50%). either in temperature or for angles.09.c. as consumers may not understand them. d. b.” This is a commonly understood symbol.g. quarters.” indicating Fahrenheit or Celsius (e. Uses 300 watts of power). Degrees and Temperature – When indicating degrees. If the dimension ends in “0. use the letter “K” after the number.0966 would be truncated to 0.” “watt” or “amp” (e. except where necessary to provide an accurate dimension. when used as an adjective. width. reduce to their most common. and either “F” or “C.” “D” or “dia” (e. use two decimal places when displaying dimensions.37). Watts and Amps – Always spell these words out. Do not round any actual dimensions up or down. use the degree symbol (e. Rounding – To maintain accuracy.

refer to Google AdWords Keyword Planner (https://adwords. IV. for certain types of products. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. Confidential and Proprietary. Color/Finish Family Attribute – Color is one of the most-searched attributes on Lowes. Search Engine Optimization Rules 16. For example. Battery Quantities – Battery quantity and type should be listed without a hyphen between the quantity and battery type (e.e.7. drop-down or number-only responses. 2.g. ensure the language used to describe products matches the language customers use when searching for your products. Similarly.google. you should generally choose the option that represents the primary theme or.g. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. General Keyword Use – In order to increase product exposure in search engines. in other words.065). choose the color or finish based on the part of the product that the customer would match to their own décor. if your product is a home décor item. the color or finish should be determined based on customer usage. 10 . more than 50% of the total product that is visible to the customer when in use.com. 15. 4 AAA batteries). Copying. NOTE: To determine which words people are likely to use in searches. Product-Specific Attributes The following standards apply to product-specific attributes. 0. so choosing correct and consistent colors is key to bringing online customers to your products. when choosing the color or finish of your product.com/o/KeywordTool). However. To that end. Following these standards is the best way to reduce data rejections and expediently have your information approved by Lowe's for marketing use. Please review these standards closely. The standards in this section pay special attention to data consistency and other issues that apply to free-text.Basic Standards 1. Product specifications as they appear on Lowes. choose the color or finish based on the part of the product that is visible when in use. 0. Numbers Less than One – Always use a zero as a placeholder in front of the decimal for any number less than one (e.com A. Consistency – Ensure that all attribute responses match anything listed in the supplier bullets and shown in the images. © 2014 Lowe's. All rights reserved. Product-Specific Attributes .

Nickel. Additional Responses – Other responses for Color/Finish Family include Clear. Blue.g. 11 . Gray/Silver. Finish responses include Aluminum. Acceptable Use of “Clear” © 2014 Lowe's.The customer would look for a tabletop to match their décor. Copying. NOTE: Don’t choose the response “Steel-Stainless” unless the item is actually made of stainless steel.” a. Tin and Zinc. Pewter. glass. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited.” This product’s color is “Gray/Silver. White and Yellow/Gold. Steel-Painted. matted. so the correct color to choose is “Brown/Tan. Iron. so the correct color to choose is “Black. Color responses include Aqua/Turquoise. Brass. Metallic. Black.” as the surface is matted. c. b. Colors – A color should be used if a product’s theme has a flat. This product’s finish is a polished metal surface that should be called “Chrome. All rights reserved. Multicolor and Other: • “Clear” should be chosen when the majority of the product is colorless and made of a transparent material (e. Chrome.” This product’s finish is a duller metal surface that should be called “Metallic. Finishes – A finish should be used if a product’s theme has a metal look or surface. Cream/Beige/Almond.” The customer will only see the black trim of this recessed light when in use. Copper. or powder-coated look. Purple/Lavender. Orange/Peach/ Apricot. Confidential and Proprietary. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. Red/Pink. plastic). not metal. Green. Bronze. Steel-Stainless. Brown/Tan.

d.” “Suite” or “Series” after the name in the attribute response. be sure to list all of items included with the purchase. but should be avoided when possible. Copying. Populate the field with “N/A” if you do not have a collection. side handle and carrying case”). Collection/Suite/Series Attributes – You should always capitalize the name of your collection. For more information on color swatches. 12 . NOTE: If you do not have an actual collection. e. If. include the word “Collection. For example. List all the items. you feel that none of the responses fit. are present in the MDS. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. including the primary product being sold (e. not the supplier bullets. suite or series name. however. if the item is a Cordless Drill. Also. Acceptable Use of “Multicolor” • Unacceptable Use of “Multicolor” (Should Be “Blue”) “Other” is also an available response. the Color/Finish Family response must match the color or finish of the swatch. Package Contents might be “Drill. see the Image Standards section of this document.• “Multicolor” should only be chosen when no single color makes up the majority of the product’s surface. suite or series name. 30-minute charger. such as Manufacturer Color/Finish. “Package Contents” Attribute – If your product has a "Package Contents" attribute. Confidential and Proprietary.” the Manufacturer Color/Finish should not read “Springtime Green. © 2014 Lowe's. excluding documentation such as assembly instructions. Because these attribute responses may become part of the Lowe’s Product Description (LPD). sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. Stating “Product” is not specific enough. 2 batteries. Consistency with Other Color Attributes – When other color attributes.” 3. Choosing this option should be avoided when possible.g. our search engine and confuse the customer. 4. the response in the other color attribute must match the response for Color/Finish Family. you may choose “Other” as a response. All rights reserved. if the response chosen for Color/Finish Family is “Blue. This rule of omitting the word after the name only applies in the attributes. suite or series. Do not. do not populate these attributes with your brand name or any other description. incorrect responses or long descriptions will negatively affect the LPD. however. do not list packaging materials such as cardboard or plastic. Use sentence case when listing the items and do not use a period at the end of the list. Color/Finish Family dropdown responses include an expansive list of color and finish families to represent your product. Please note that “Other” is not widely searched and will not assist customers in their online search. Color Swatches – When a swatch is utilized to note the actual color or finish of a product.

and always use sentence case (e. enter 9999 in the corresponding cell. Base Warranty and Related Warranty Attributes – The Base Warranty Parts and Base Warranty Labor attributes represent a product’s standard warranty for Parts or Labor in terms of months. All rights reserved. © 2014 Lowe's. if a product’s Base Warranty Parts is 12 months and it has no Base Warranty Labor. Manufacturer’s Warranty (Parts) and Manufacturer’s Warranty (Labor) are attributes used on Lowes. do not refer to phone numbers or websites for warranty details. direct the consumer in a supplier bullet to refer to the product packaging. Hyphenate the number of years and the word “year. if the product does not have a warranty. For instance. Limited lifetime). In addition. such as Manufacturer’s Warranty and Warranty.” Do not include the word “warranty” at the end of your response. if the Base Warranty Parts term is 12 months.com. 10-year limited vs.UPDATE! 5. the Warranty would be limited lifetime. If a product’s Base Warranty Parts is a lifetime warranty and the Base Warranty Labor is 24 months. Warranty Attributes – There are different types of warranty attributes. Confidential and Proprietary. The terms for these warranties must match the terms for the related Base Warranty attributes. also display on Lowes.g.g. Instead. 13 . Examples of acceptable warranty attribute responses: • 25-year • 10-year against cracks • 10-year limited • Lifetime • 30-day • None Examples of unacceptable warranty attribute responses: • 1-year free from manufacturing defects • No • Call 1-800-3M-Helps • Yes • Satisfaction guaranteed • Please refer to the packaging label for warranty statement • 30-day return policy c.com. additional guidance can be provided in a supplier bullet. the Manufacturer’s Warranty would be 1-year limited. the response you provide must match your written warranty exactly (e. label or Warranty Guide included as a supporting document for complete warranty information. Other warranty attributes. enter 0 in the cell. 10-year). b. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s.com and must correlate with the longest term of a product’s base warranties. then the term for the Manufacturer’s Warranty (Parts) should be 1 year. and in any warranty attribute. because guarantees cannot be substantiated. Copying. a. These attributes are used for Repair Services and do not display on Lowes. If you need to expand on your warranty. If the product has a lifetime warranty for either Parts or Labor. Additional Warranty Information – Do not use the word “guarantee” in any warranty information. Free-Text Warranty Attribute Responses – Please limit your response for free-text warranty attributes to only basic coverage details. For instance.

For example. All rights reserved. please contact your Product Information Specialist. standard abbreviations that consumers can easily understand (e. 3. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. “Color Band” would consolidate color responses of Almond. Punctuation – Leave off punctuation at the end of attribute responses. They are not customer facing and will not be visible in any Lowe’s channels. they should be common. 2. Beige. Do not write bullets in all capital letters or all lowercase letters. For example. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. 11.” Do not spell out “Not applicable. 14 . CSA or UL Safety Listing. Required Attributes with Non-Applicable Responses – If you have a required attribute for an item for which you don’t have a response.g. Confidential and Proprietary. Product-Specific Attributes . Integrated Planning and Execution (IP&E) Attributes – Attributes found on the Marketing Data Spreadsheet (MDS) that begin with “IP&E” or end with “Band” are considered Product-Specific Selling Attributes (PSSAs) for IP&E. B. you may use title case (e. These IP&E PSSAs are used to consolidate the amount of attribute responses. capitalize only the first letter of the first word of a sentence. South Beach). Copying. 10.g. If you are unsure how to measure your product. © 2014 Lowe's. Abbreviations – If you use abbreviations. If using proper names for an attribute response. Dimension Mismatch – Make sure that dimensions such as width. Do not use periods or exclamation points. “LR” for left-to-right).” 9. meaning it plugs into a wall. These attributes are used solely during the IP&E process during Product Line Reviews. Cream and Biscuit into “White” for classification purposes. Measurement Type Mismatch – Check that measurements are in the requested unit. one of the following attributes must have a response of “Yes”: ETL. you may use “N/A. Do not use abbreviations an average customer would not understand (e. 7.6. length and depth are not switched.Copy Standards Basic Rules 1. These symbols do not translate correctly online. Kobalt Blue. Safety Listing Attributes – If your product has a plug-in feature.g. In other words. Venetian Bronze. Text Format – Use sentence case. don’t provide a measurement in inches when feet are requested. “HP” for horsepower or “LED” for light-emitting diode). 8. such as a Collection name or proprietary Manufacturer Color/Finish name. Trademark Symbols – Do not use trademark or any other symbols in attribute responses.

Inches and Feet – Always use “in” for inch/inches and “ft” for foot/feet.” “D” or “dia” (e. Copying. width.Number and Measurement Rules In general. then the bottom number. Generally. Dimension Abbreviations – When indicating length. units of measure should also be hyphenated when following a number.g.0966 would be truncated to 0. unless otherwise requested by Lowe’s. For example.” “W. depth or diameter. Confidential and Proprietary. Additionally.g. the “x” between dimensions should be lowercase with a single space on either side of it. Do not alternate using decimals and fractions. x 8 ft. © 2014 Lowe's. 15 . Never use a period after the abbreviation and. 2-ft).” “H. 10-1/2). Refer to the General Term Glossary in this document for specific abbreviations for commonly used units of measure. Decimal Format a. c. 4. L x 3-in. truncate actual dimensions that have more than three decimal places. use the US system of measurements.” “W. 6. 4-in. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. abbreviated and without periods (e. Do not use hash marks (” or ’) to represent inches and feet. use a space and then the abbreviations “L. a forward slash. 3-1/2-in L x 2-1/4-in W). Units of Measure (UOM) – Per the National Institute of Standards and Technology (NIST). a dimension of 0. Do not round any actual dimensions up or down. Please refer to the Fraction-Decimal-Metric Conversion Chart contained in this document for help converting measurements. Do not include spaces between characters (e. W The following examples are acceptable free-text attribute responses: • 7-1/2-in • 42-in x 8-ft • 6-ft 4-in L x 3-in W b. include a hyphen between the number and unit of measure. units of measure should typically be lowercase. “L. Rounding – To maintain accuracy. height. in general. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. Whole Numbers with Fractions – A whole number with a fraction (a mixed number) should be written with the whole number first.g. then a hyphen.09. use “lb” or “lbs” without periods. Also. The following examples are unacceptable: • 7-1/2” • 42 in. followed by the top number of the fraction. 5. Instead. keep your measurements consistent as either decimals or fractions within your free-text attributes. while “dia” should be lowercase and without a period. a. Pounds – The pound sign (#) may not be used to represent pounds when referring to weight. • 6-ft.” “H” and “D” should be capitalized. do not use the metric system. Truncating vs. All rights reserved.

sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited.065). quarters. eighths. a dimension of 0. 0. Confidential and Proprietary. Numbers Less than One – Always use a zero as a placeholder in front of the decimal for any number less than one (e.0 should be entered as just 8).g.7. do not carry decimals more than three places (e. halves. 8.g. lowest form (i. use two decimal places when displaying dimensions. 8.b.e. If the dimension ends in “0. 16 . d. All rights reserved. 0. reduce to their most common. except where necessary to provide an accurate dimension.g. e. only use a decimal point if there is a number greater than 0 to the right of the decimal (e. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. Use of Common Fractions – If using fractions.” then only two decimals places are needed (i.e.01 is correct. sixteenths and thirtyseconds). however. Copying. 0.37).375). c. Decimal Places – In general. © 2014 Lowe's.370 would read 0. Numbers Greater than One – When entering a number in a unit of measure (UOM) field that requires a decimal response.

If the product in your image has words on it (e. any images should be named according to the naming convention above. Submitting New Items – When submitting marketing data for items that are new to Lowe’s. 3.g.com and in Selling Center. Please review these standards closely to reduce data rejections and expediently have your information approved by Lowe's for marketing use. Image Standards The following standards apply to product images and logos. Images must be uploaded into Product Content Management (PCM) in the JPEG format. but is sold individually. 4. brand name or model number). if your product comes in multiple colors.g. front-facing image should be out of package. Do not include more than one product in your image. Lowe’s requires that the Asset View/Type 1 submitted on the MDS and uploaded into PCM is the front-facing image. When updating existing items and replacing images.g. the new images should be named according to the naming convention above.JPG only RGB Low resolution Barcode_SequentialCharacter. Front-facing image is a phrase that pertains to the main image displayed for a product on Lowes. as well as the Unique Standards by Division section (pages 31-55). Product Image & Logo Specifications Specifications Size Resolution Individual File Size File Type Color Depth Quality Naming Convention Image Background Images 900 x 900 pixels (minimum) 150 DPI (minimum) 7. 2.99 MB (maximum) per upload JPEG file type (. Exact file names should be used on the Marketing Data Spreadsheet (MDS). A. 17 . Images for print or tab advertising will be handled by a separate department/team. For more information. The primary. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. 000123456789_1.com and in Selling Center.JPG) Silhouetted (silo) white background 1. See How to Submit New Items in the PI Builder File Quick Reference Guide. For example. All rights reserved. 2. Confidential and Proprietary.JPG) only RGB High resolution Barcode.JPG (e.JPG) Silhouetted (silo) white background Logos 900 x 900 pixels (minimum) 72 DPI (minimum) 1 MB (maximum) . please refer to page 20. The Front-Facing Image 1.V.JPG (e. do not include the differentcolored products in one product image. 3. © 2014 Lowe's. When updating existing items without replacing images. 000123456789. You do not need to follow the naming convention above. There are product exceptions to this rule. Copying. Updating Existing Items a. use the same file names on your MDS that display in PCM. B. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. See How to Update Existing Items in the PI Builder File Quick Reference Guide. this information must correspond with your specifications and supplier bullets. The product images and logos collected through your marketing data are for use on Lowes. b.

Confidential and Proprietary. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. an image disclaimer is recommended (e. Lowe’s recognizes that certain products are able to display more features and details of the product by conveying a slight angle or different view than a head-on shot. to endorse the product. 18 . please contact your Product Information Specialist. All rights reserved. Actual color may vary from on-screen and printer representations). 7. these images are still considered front-facing when completing your MDS and uploading the file to PCM. including awards. In such cases. or add a light shadow to the product to create depth. In addition. Copying. Unacceptable Images © 2014 Lowe's. An exception to this rule is if you are utilizing a color swatch and noting the actual color of the product (see page 21 for additional information).5. Make sure to shade or darken the background only. such as very light gray or tan. the image must be sized appropriately and must fill at least 90% of the canvas size.g. and not the product itself. The image should be on a white background in the silhouette (silo) format. While acceptable. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. The image should only feature the product being sold. If your product is paint and the image is of the paint color. The primary image must accurately represent your product in its best form. to help ensure a more accurate representation of the product color. IMAGES MUST FILL AT LEAST 90% OF THE CANVAS SIZE: CORRECT WHITE SPACE EXCESSIVE WHITE SPACE Items that are not square or round should have at least two sides that fill at least 90% of the canvas size: CORRECT WHITE SPACE CORRECT WHITE SPACE 6. Primary images cannot include any added text or promotional graphics. use a lighter-shaded background. NOTE: If you are not sure if your image meets the requirements outlined. NOTE: An exception to this rule is if the product is completely white and cannot be recognized on a white background.

All rights reserved. Copying. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. Confidential and Proprietary. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. 19 .Acceptable True Front-Facing Image Examples Tile Paint Wallpaper Light Bulbs Work Benches Lighting Doors Swings Lawn Mowers Playset Accessories Fireplaces Drills Awnings Books Steam Cleaners Grill Accessories Drapery Accessories Kitchen Islands Door Knobs Sheds Organizers Lighting Fixtures Countertops Grills Vacuums Cooktops Faucets Stand Mixers Drain Pipes Toasters Toilets Fencing © 2014 Lowe's.

Acceptable Line Art Examples Plumbing Parts Ignition Parts Lumber Moulding 3. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. 1. even if it is the same picture (e. Lowe’s developed the Alternative Primary Image Standards. Copying. but are not used for Lowes. All rights reserved. parts and similar small items can be submitted in the package as long as the package is legible. It must be free of writing unless specifically related to the product. NOTE: Images featuring assorted GTINs will be accepted for use in other applications. To accommodate these exceptions.com. In-Package or Package Front – Products such as batteries. Line Art – Products such as parts. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. Blinds/Shades 20 . 100 GTINs/items = 100 images). However. moulding and lumber can be represented using line art.g. Acceptable In-Package or Package Front Examples Air Filters Nails Batteries Kits 2. meaning one picture may be used for different sizes as long as the benefits and features are identical. Alternative Primary Image Standards Lowe’s also recognizes that certain products cannot meet all of the above requirements due to certain vendor limitations. a vendor must provide all images in one standard across a category. please note that you must upload an image for each GTIN/item submitted. However. The file name must be different for each image uploaded. Acceptable One Image – Multiple Item Examples Windows Shingles Glass Blocks © 2014 Lowe's. Confidential and Proprietary.C. One Image – Multiple Items – Images may be used for one-to-multiple relationships. nails.

and must be made available to Lowe’s. or distract from the product. line size). font size/9 pt. Copying.g. games and pools) • Costume products People featured in images may not resemble famous or immediately recognizable people. In general. Model release forms must be signed by all people shown in the images. a. b. All rights reserved. animals may be featured in images for pet products such as kennels and dog houses. or distract from the product. an image disclaimer must be used. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. meaning that one sink may be used for all colors as long as the benefits and features are identical. a. a black outline must be around the swatch to contrast against the white background. If swatch is near white. Color/Finish Swatches – Images may be used for a one-to-multiple relationship with use of swatches. 21 . Verdana Regular (7 pt. d. Acceptable In-Use Photography Examples Window Panels Posts Awnings Playsets Closet Organizers © 2014 Lowe's. When any other items are shown in the image that are not included with the purchase. Image fonts for swatches: Title case for Color/Finish in black. if requested. In-Use/Lifestyle Photography – In-use or lifestyle images can only be submitted as a primary image if no other option is available or for contextual reasoning. their apparel must be in good taste and cannot include logos. Confidential and Proprietary. Additionally. Swatch should be no larger than 1/4 of the image size. except with the following products: • Outdoor recreational categories (e. In addition.4. Product must be the main focus in the image. e. The actual product must be the central/primary focus of the image. c. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. Acceptable Color/Finish Swatch Examples Sinks Bath Tubs Faucets Paint Blinds/Shades 5. playsets. in-use/lifestyle images may not include people. Swatch must be located in a lower corner of the image. play toys. The animals may not resemble famous or immediately recognizable pets. b. Refer to page 6 for more information about image disclaimers.

Suggested disclaimers include: • Individually sold. Copying. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. do not list all the color options. These approved exclusions will appear on Lowes. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. Assorted items that remain under a shared item number must be approved by the Merchandising Vice President for exclusion from Flexible Fulfillment and will be available for purchase in-store only. populate the Manufacturer Color/Finish and Color/Finish Family attribute responses with “Multicolor”. meaning a customer can view the items but cannot transact online. an image disclaimer is required for the primary image. colors may vary • Individually sold. As with all primary images. Secondary or multiple images are highly recommended for assorted items.com as “In-Store Only” items. and assortments will vary by store. availability may vary by store Use the supplier bullets to provide additional details about the different varieties and options available for customers. Confidential and Proprietary. and the items will be removed from all print advertising and other sales channels. the items must still be out of package. If the product or feature is part of the customer buying decision. c. they cannot be shown) An in-use image is not acceptable as the primary Items must be silhouetted on a white background If items are sold separately. NOTE: Nursery items are not required to show all varieties in the primary image because they can only be bought in a local Lowe’s store. d. 22 . Assorted Items – An assorted item is a product that is available in different varieties. For assorted items that are available in different colors. Assorted items should each have a unique item number so that they can be sold across all Lowe’s channels. Acceptable Primary Images – Assorted Items Unacceptable Primary Images – Assorted Items Only the items for sale are allowed in the primary (if candles aren’t included. e.6. fragrances or sizes. To ensure there is no confusion as to what is included with the product purchase. such as multiple colors. silhouetted on a white background. All rights reserved. The following rules apply to assorted items with shared item numbers only: In order for customers to view the different varieties available for purchase for assorted items with a shared item number. and together they must fill at least 90% of the canvas. The image guidelines for assorted items with shared item numbers are as follows: a. a group shot of the assorted items is acceptable and encouraged for the primary image. b. The additional images should highlight the features of the individual products. then all available products should be included in the primary image. they cannot be shown in a pack © 2014 Lowe's.

Package Art – While some line art images are acceptable.D. Copying. All rights reserved. Incorrect Swatching – White swatch needs to have black border/outline for contrast. the image should strictly be of the product being sold. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. Confidential and Proprietary. Items Not Included – Extra objects. mailbox and welcome mat must be cropped or cut out of image. Incorrect In-Package Image – Product should be out of package and silhouetted on white background. © 2014 Lowe's. Multiple Products – Do not include multiple items in your product image if they are not included. Backgrounds for in-use shots add context and are relevant to full view of image. it will be rejected and the vendor will need to resubmit. Unacceptable Text/Logo on the Background – Logos are not acceptable on the background. a disclaimer. Leads to confusion about which item is for sale. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. Graphics/Promotion/Awards – Product images cannot include any awards or graphics. Partial Images – Are not acceptable. Small/Blurry Images – Images must be at least 900 pixels by 900 pixels so they are clear and large enough for the consumer to see. Information should be listed in attributes or bullets section. product packaging with specs and color bars is not. Please refer to How to Submit New Items in the PI Builder File Quick Reference Guide for steps on how to upload digital assets. If an image fails to meet required or alternative standards. 23 . The product should fill the majority of the canvas size. lights. and the disclaimer text should be just that. not part of the image. Main Focus – Image must be close-up of item being sold. Unacceptable Image Examples Unnecessary Writing – Adds no value to overall image. Incorrect Swatching – Actual product must be the main focus with the color swatch being 1/4 of the product size. Unacceptable Images 1.

VI. such as a pre-lit Christmas tree or rope lights. 2. and not in-use or lifestyle shots. such as playsets. © 2014 Lowe's. which are allowed to feature people (full bodies and/or faces) in both primary and secondary images. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. Remember that you must include the primary. You may show a person’s extremities. – no alternate colors or models are acceptable. Multiple images must represent the specific product being sold. Dimensions Guides or Use and Care Manuals. additional images do not need to be silhouetted. so they must feature the exact color. such as their hands. finish. People may not be featured in any images. Confidential and Proprietary. NOTE: This rule does not apply to costume products or outdoor recreational categories. Multiple Images Guidelines 1. Supporting documents must be PDF files and cannot be uploaded as an image. See example on page 27. If your product features integrated lighting. Refer to the In-Use/Lifestyle Photography section on page 21 for further clarification around this rule.JPG (e.JPG) only RGB High resolution Barcode_SequentialCharacter. Images can include alternate views of your product. Multiple Images Standards The following standards apply only to multiple/secondary product images – not primary images. 4.99 MB (maximum) per upload JPEG file type (. 24 . Copying.JPG) Naming Convention B.com. NOTE: Multiple images do not include supporting documents such as Warranty Guides. Multiple Images Specifications Specifications Images Size Resolution Individual File Size File Type Color Depth Quality 900 x 900 pixels (minimum) 150 DPI (minimum) 7. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. etc. see the Supporting Documents section of this document. close-ups of specific features and in-use photography. All rights reserved.g. The additional product images will be featured on your item’s detail page on Lowes. play toys. which must be silhouetted on a white background. Up to nine secondary images for a single item may be provided using Asset View/Type 2 through Asset View/Type 10 on the Marketing Data Spreadsheet (MDS). 3.JPG or 000123456789_3. Unlike primary images. A. 000123456789_2. but you cannot show their full bodies and/or faces. For more information. front-facing image file name under Asset View/Type 1 when uploading multiple images. games and pools. unless they are only of the product itself. you may show the lit product silhouetted on a black background as a secondary image to best display the lighting feature.

Secondary images cannot include visible logos. Because disclaimers display next to a product’s primary image. An example of an unacceptable image would be the interior of a refrigerator with recognizable cans of Coca-Cola® on the shelf. trademarks. additional images – accessories not included). All rights reserved. fonts or shapes that a consumer would associate with a particular brand or company. Copying. Copyright information is not acceptable in any images. 25 . © 2014 Lowe's. Confidential and Proprietary. brand names or trade dress on products other than the product being sold.” Acceptable secondary image disclaimer examples include: • • • In-use/lifestyle images – accessories not included Additional images – bathtub not included Secondary image – only umbrella included Secondary image – storage bins and ladder not included In-use/lifestyle image – only rug included Usage Tip: If you have an existing image disclaimer for an item. A disclaimer must be used for secondary images that feature items that are not included with the product. NOTE: The image disclaimer must satisfy all your product images and is limited to 120 characters with spaces. This includes any recognizable designs. 7.g. Actual item may vary in color from screen representation. Any of the abovementioned elements from other products must be blurred or removed. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. use a semicolon to separate the two disclaimers (e. UPDATE! 6.Unacceptable Unacceptable Acceptable 5. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s.” “Additional images” or “Secondary images. disclaimers that apply only to secondary images must be preceded with verbiage such as “In-use/lifestyle images.

Confidential and Proprietary. should be blurred as well. 26 . All rights reserved. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. such as a license plate.g. Copying. anything that can be used to obtain personal information. vehicle not included). Secondary image – product shown in use. an image disclaimer should be used in this instance (e. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. © 2014 Lowe's. Unacceptable Acceptable NOTE: As a reminder.Additionally.

27 . Confidential and Proprietary. All rights reserved. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. Copying.Primary Image Examples Corresponding Multiple Image Examples © 2014 Lowe's.

See How to Update Existing Items in the PI Builder File Quick Reference Guide. See How to Submit New Items in the PI Builder File Quick Reference Guide. The documents collected through your marketing data are for use on Lowes.VII. Required Documents While they are not required for all products. © 2014 Lowe's. 000123456789_1. state or federal regulations.PDF) 1. 1. you must provide either an EnergyGuide or FTC Lighting Facts to substantiate your claim. state or federal regulations. For a list of categories that require supporting documents. supporting documents are required for certain products per local. Refer to the Unique Standards by Division section of this document for information on which categories require EnergyGuides. and make sure to choose the correct Asset View/Type from the drop-down list on your MDS. 11¢/kwh). Copying.PDF only (2007 or later) Low resolution Barcode_SequentialCharacter. When updating existing items and replacing supporting documents. Confidential and Proprietary. Submitting New Items with Supporting Documents – When submitting marketing data for items that are new to Lowe’s.g. review Required Supporting Documents by Category on LowesLink®. Can save up to 78% more energy compared to incandescent. 3. When updating existing items without replacing supporting documents. 28 . Updating Existing Items with Supporting Documents a. EnergyGuides must be provided for certain products. B. You do not need to follow the naming convention above. such as manuals and guides. and you must disclose how the savings were calculated in that bullet (e. EnergyGuides – According to the federal government. use the same file names on your MDS that display in PCM. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. Please review these standards closely. 2. Supporting Document Specifications Specifications Individual File Size File Type Quality Naming Convention PDFs 7. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. based on 3 hrs/day. All rights reserved. Supporting Documents The following standards apply to supporting documents.g. Exact file names should be used in the Asset View/Type fields on the Marketing Data Spreadsheet (MDS). Supporting documents must be uploaded into Product Content Management (PCM) in a PDF format of 2007 or later. depending on the type of product. some supporting documents may be required due to local. A. if your supplier bullet makes a claim of energy savings. the new PDFs should be named according to the naming convention above. any supporting documents should be named according to the naming convention above.99 MB (maximum) per upload . NOTE: Submit these documents in the PDF format.PDF (e. b.com and in Selling Center. or Lowe’s. Additionally. Depending on the category of your product.

ENERGY STARqualified products meet energy-efficiency requirements set by the government. FTC Lighting Facts – According to the federal government. 29 . If your product is ENERGY STAR® qualified. NOTE: An EnergyGuide is not directly related to the ENERGY STAR program. the EnergyGuide and your data will be rejected. a. All rights reserved. and you choose “Yes” for the “ENERGY STAR Qualified” attribute on the MDS. Every EnergyGuide submitted must match the model number provided in the marketing data. but only if the product meets requirements for energy efficiency. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. ENERGY STAR logo 2. If it does not. Copying. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s.NOTE: You must provide written documentation to your Product Information Specialist if your item is exempt from this requirement. © 2014 Lowe's. The ENERGY STAR logo may appear on the EnergyGuide. Federal Trade Commission (FTC) Lighting Facts must be provided for certain light bulbs as a measure to help consumers compare energy efficiency. b. Confidential and Proprietary. An EnergyGuide tells how much energy a product uses and allows consumers to compare the energy use of similar products. then the EnergyGuide you upload for that item must have the ENERGY STAR logo on it. Refer to the Fashion Fixtures division in the Unique Standards by Division section of this document for information on which products may require Lighting Facts.

Warranty Guide – This document provides a detailed description on the warranty guidelines for a product. NOTE: Submit these documents in the PDF format. 3. C. Installation Manual – This document provides detailed information on how to install a product. 30 . Refer to the Appliances & Kitchens division in the Unique Standards by Division section of this document for more information. 4. Operating Manual – This document describes how a product works and highlights its key functions.3. NOTE: When uploading Energy Information. 4. © 2014 Lowe's. Refer to the Fashion Fixtures division in the Unique Standards by Division section of this document for more information. Confidential and Proprietary. Energy Information – According to the federal government. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. Dimensions Guides – It is required by Lowe’s that Dimensions Guides be included for certain appliances. choose the EnergyGuide Asset View/Type from the drop-down list on your MDS. and make sure to choose the correct Asset View/Type from the drop-down list on your MDS. Copying. including any limitations and exclusions. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. How To Manual – This document offers recommendations on how to use a product. 1. but can be provided to enhance a product’s marketing data. 5. Energy Information must be provided for any fans suspended from the ceiling (downrod-mounted). All rights reserved. Use and Care Manual – This document shows a customer how to care for a product and offers cleaning and maintenance recommendations. Other Supporting Documents The following supporting documents are not required. 2.

Additional information related to dimensional product data is found in the Lowe’s Product Weights and Measures Standards. Confidential and Proprietary. Fashion Fixtures B. Seasonal Living L. Lumber and Building Materials G. Millwork H. Please read the appropriate sections very carefully so that your marketing data can be approved for use as quickly as possible. Flooring C. Rough Plumbing & Electrical K. Paint J. All rights reserved. Unique Standards by Division UPDATE! The following standards address common reasons for data rejections within particular product divisions. A. Tools and Hardware © 2014 Lowe's. All of the standards in previous sections still apply. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. Copying. Kitchens and Appliances E. Lawn & Garden F.VIII. Storage & Cleaning D. 31 . NOTE: Some of Lowe’s division names have changed. Outdoor Power Equipment (OPE) I. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. but these are standards and exceptions that arise due to the nature of certain product types and categories. Home Fashions.

Requires a 60-watt light bulb. supplier bullets and attribute match the image. bathroom vanity light or floor light) that is lit.A. the following are proper names for types of light bulbs. Confidential and Proprietary. if you list required bulb type in the bullets. hyphenate the descriptors (e. 5000K Day light d. image shows multiple display options 5. Fashion Fixtures Lighting: 1. If your image shows a light (e. 6. silhouetted on a white background. 5000K). oil-rubbed bronze. 60-watt Type A light bulb required). 5000K Soft White light f. do so in sentence form (e. Copying. 2700K Reveal light 3. 5000K Warm White light e. 5000K Bright White light b. stainless-steel trim). Also.g. out-of-package image of one bulb (regardless of how many are included in the package).g. 2700K Full Spectrum light h. Light Bulbs – When noting the Kelvin color temperature. When describing bulb type. If you have a light fixture that includes accessories that can be added to the fixture. you must include the following disclaimer: 1 light fixture included. Light Bulb Images – The primary image for a light bulb item should always be a front-facing. 32 .g. which should show only one bulb in the primary image.g. All rights reserved. you must include the following image disclaimer: Light bulb(s) not included b. Color/Finish Description in Bullets – When describing an item’s color/finish in bullets. 5000K Natural Day light g. capitalize the “T” in Type (e. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited.g. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. 5000K Cool White light c. so it is acceptable to use Title Case when these names are used in bullets: a. and you want to display in the image the different looks of the product with and without the accessories. not included). An exception to this would be light bulbs. Package Quantity – Make sure the quantity listed in the model description. satin-nickel finish. 4. Required Bulb Type – For lamps and light fixtures. © 2014 Lowe's. but the light bulbs are not included. Image Disclaimers for Lighting Fixtures a. 2. please use “K” (e. regardless of how many are in the package.

According to the federal government. bi-pin – One word. Commonly Misspelled Words a. do not provide in feet. If an attribute requires a response in inches. a. use a hyphen (e. 6-ft cord). Fluorescent b. 12. Copying. Luminescent 10. Energy Information must be provided for any fans suspended from the ceiling (downrod-mounted). FTC Lighting Facts a. b. see the Supporting Documents section of this document. use each as one word. 9. b. Energy Information – According to the federal government. no spaces e. Cord Length – When listing cord length in supplier bullets. For more information. Unit of Measure (UOM) Names – Pay particular attention to the UOM requested on individual attributes. 33 . vapor tight – Two words. combine the documents into one PDF. Width or Length of the product is referring to the assembled dimensions. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. For more information. 8. uplight/downlight – Commonly used to describe bathroom vanity lights and chandeliers. Any attribute related to Height. Energy Information is submitted in the PDF format. When a product has more than one Lighting Facts. FTC Lighting Facts must be provided for certain light bulbs in the following categories: • Decorative CFL Bulbs • Motion-Sensor Flood Lights • Decorative Halogen Light Bulbs • Post Lights • Decorative Incandescent Light Bulbs • Recessed Downlights • Decorative LED Light Bulbs • Recessed Light Kits • Dusk-to-Dawn Flood Lights • Specialty CFL Bulbs • Flood & Spot CFL Bulbs • Specialty Halogen Light Bulbs • Flood & Spot Halogen Light Bulbs • Specialty Incandescent Light Bulbs • Flood & Spot Incandescent Light Bulbs • Standard CFL Bulbs • Flood & Spot LED Light Bulbs • Standard Halogen Light Bulbs • Fluorescent Shop Lights • Standard Incandescent Light Bulbs • Fluorescent Tube Light Bulbs • Standard LED Light Bulbs • HID Light Bulbs • Work Lights • LED Under Cabinet Lights NOTE: For more information. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. lowercase and hyphenated (used when referring to light bulbs) c. Confidential and Proprietary. not the package carton. Commonly Used Words a. commonly used when referring to ceiling fans d.7.g. commonly used when referring to utility fluorescent lighting UPDATE! 11. backplate – One word b. © 2014 Lowe's. Lighting Facts are submitted in the PDF format. review Required Supporting Documents by Category on LowesLink®. a. see the Supporting Documents section of this document. downrod – One word. All rights reserved. c.

If you need additional space. hyphenate the descriptors (e. If an image includes a color swatch. Images for Hot Tubs & Spas – Primary images of hot tubs and spas must be silhouetted on a white background. Fashion Plumbing: 16. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. oil-rubbed bronze. All rights reserved. and you must disclose how the savings were calculated in that bullet (e. 20. When the image’s color does not match the item being sold. Use of the Word “Medusa” – A vendor cannot use the word “Medusa” in any product description. 14. but must not feature people in the image. the color swatch must be on the bottom right-hand corner of the image. Can save up to 78% more energy compared to incandescent. Image Disclaimers – When faucets are shown on sinks. Collection/Suite/Series Attributes – Do not populate with your brand name. stainless-steel trim). showerhead – One word d.” 19. Without proper documentation.” 21. tubs. NOTE: Image disclaimers cannot exceed 120 characters with spaces. claims about water efficiency can only be made if the product category’s product-specific attribute “WaterSense Certified” is populated with “Yes. They may be shown with or without water. brushed-nickel finish.g. Color Swatches a. the field should be populated with “N/A. Energy Savings Claims – If your supplier bullet makes a claim of energy savings. In supplier bullets. bullet or attribute for any item in Fashion Fixtures. © 2014 Lowe's. however. Confidential and Proprietary. rain shower – Two words c.. Use of the Word “Edison” – allen + roth cannot use the word “Edison” when referring to a collection name or a description of a light bulb or shade. 15. b. They can. hand shower – Two words b. the image must have a color swatch included. etc.g. 11¢/kwh). you must provide either an EnergyGuide or FTC Lighting Facts to substantiate your claim. a claim of energy savings cannot be made. but are not included. suite or collection name. use “Edisonstyle” to describe the retro-shaped lights. Commonly Used Words a. See page 21 for additional information. WaterSense Certified – Products that have a WaterSense certification are deemed to be at least 20% more water-efficient than like products without sacrificing performance. Color/Finish Description in Bullets – When describing an item’s color/finish in bullets. depending on the type of product. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. the image disclaimer field MUST be populated to say so.13. satin-nickel finish. 17. If your product does not have a series. based on 3 hrs/day. rain showerhead – Two words 22. please use the next available supplier bullet. 18. 34 . Copying.

Floor Tile – Variation in size.B. then the Actual Length is the size of one piece of tile. or in the case of moulding. The same guidelines apply for Actual Width. details in appearance. then the Actual Length is the length of the entire mosaic tile sheet. 35 . If it’s not mosaic. Acceptable Images for Long-Length Flooring Items – For long-length flooring items that can’t fit into the available image space. Confidential and Proprietary. Acceptable Image Disclaimers for Specific Categories: a. it is acceptable to show the flooring pieces together as a finished floor. even if it doesn’t show the entire length of the item. not the individual size of the mosaic pieces. it is acceptable to show a close-up view. Package Quantity – If an item is sold as an individual piece. Mosaic Wall Tile Sheet: Singular Wall Tile: Actual Length = length of entire mosaic Actual Width = width of entire mosaic Actual Length = length of one tile Actual Width = width of one tile Common Measurement (L x W) = entire mosaic Common Measurement (L x W) = one tile © 2014 Lowe's. All rights reserved. the data must reflect the individual item. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. shape and color may vary b. Common Measurement (L x W) – This measurement needs to be for the entire size of the tile. Natural Stone – Natural product. not the case level. NOTE: If you want to provide individual sizes of the mosaic pieces. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. utilize an available supplier bullet and call out that this size represents the individual piece. shade and texture is an inherent characteristic of all tiles 4. Copying. Wall Tile a. b. Flooring 1. size. Acceptable image examples include: 3. Floor Moulding – Actual item may vary in color from screen representation c. 2. Actual Length/Width – If the wall tile is mosaic (meaning it’s a grouping of small tiles formatted in a specific stationary pattern by a mesh backing).

| Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. bullnose – One word. used to describe floor edging d. stair nose – Two words. The product package must fill at least 25% of the canvas size so that the label is legible. Commonly Used Words a. All rights reserved. backerboard – One word © 2014 Lowe's. 4-in-1 – Used to describe floor moulding (do not spell out numbers) b. 36 . the product image can feature the grout color as the background with the product packaging in the lower corner. Do not include any writing on the background. Copying. used to describe floor moulding c. 6.5. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. Grout Images – In order to display the color of a grout product. Confidential and Proprietary.

image shows one holdback. product is sold at quantity of two). not the package carton (e.g. Copying. b. Drapes/Curtain Images – In-use photography is acceptable as long as it is not an entire room scene. The window must be the focus and any other furniture cannot be completely shown. If an item is a 50/50 split. If an attribute requires a response in inches. the image must show a pillow with the cover on it. 7.g. MDF – This is an industry-understood acronym for Medium-Density Fiberboard b.g. NOTE: For complete image requirements. not 0. Storage & Cleaning 1. 5. Package Quantity – If your image shows more product than is sold at the Each level (e. choose the color that will be most important to the customers. 4. Unit of Measure (UOM) Codes – Pay particular attention to the UOM requested on individual attributes. 6. do not provide in feet. two curtains. 3. a bookshelf has a height of 31 inches. Furniture – Choose the most prominent color of the item for Color/Finish Family and Manufacturer Color/Finish attributes while keeping in mind how a customer would shop for that particular item. © 2014 Lowe's. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. a. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. see page 17.C. In-Use Photography/Image Disclaimers – In-use photography is acceptable for this division. All rights reserved. This also applies if the image shows fewer products than included at the Each level (e. you MUST provide an image disclaimer that indicates “Accessories not included” or “Household items not included” NOTE: For complete image requirements. see page 17. see page 17. which is the package carton’s height). Depth or Length of the product is referring to the assembled dimensions. Blind/Shade Images – Images of blinds and shades are acceptable if shown in the window casing. mini-blinds – Hyphenated 8. Accent Pillows – If the product is an accent pillow cover. NOTE: For complete image requirements. Confidential and Proprietary. Blinds and Shades a. two holdbacks). Any attribute related to Height. however. Width.625 inches. The product must also include an image disclaimer. and the cover needs to be pulled back to indicate only the cover is being sold. Home Fashions. 37 . complete the Package Contents attribute and/or explain the included features in the supplier bullets. Commonly Used Words a. 2.

In addition. consider cordless alternatives or products with inaccessible cords. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. Confidential and Proprietary. To access a copy of the warning label.b.” vendors are required to populate the third supplier bullet in their MDS with the following warning statement: WARNING: The cords on this product present a potential strangulation hazard. see additional images. Copying. the following warning image must be included as a secondary image for the item: © 2014 Lowe's. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. 38 . This statement cannot be edited or modified in any way – it must be written exactly as shown above.” If the response is marked as “Yes. Custom Blinds. Warning Information for Cord Accessible Items – For all Blinds. For child safety. Shades and Custom Shades. vendors must complete the required attribute “Cord Accessible Window Treatment” with either “Yes” or “No. All rights reserved.

Lowe's requires our major appliance vendors to provide a large number of attributes. Commercial Washers and Wine Chillers & Coolers. 18/10).g. 4. the "Number of Racks Included" should not = 2). stainless-steel trim). Unit of Measure (UOM) Names – Pay particular attention to the UOM requested in the attributes.D. letters should be written in all capitals (e. between the two ratio numbers (e. The number of cubic feet that you list for the Refrigerator Capacity and the Freezer Capacity attributes must equal the Overall Capacity. Commercial Upright Freezers. Avoid entering an attribute response that doesn’t make sense (e. We ask for both attributes for grouping/searching purposes on Lowes. AHS543-1). not a hyphen. 2. limited to 254 characters with spaces (not words). Confidential and Proprietary. Other Color Model IDs Available – This is a free-text field. do not provide in ounces. which fall under Appliances. Commercial Refrigerators. If "Number of Rack Positions" for a range = 1. © 2014 Lowe's. use a forward slash. d.com. Overall Capacity – The attribute Overall Capacity for refrigerators is a measure of the unit's entire volume. 3. EnergyGuides must be provided for products in the following categories: • Bottom-Freezer Refrigerators • Freezerless Refrigerators • Built-In Dishwashers • French Door Refrigerators • Built-In Refrigerators • Front-Load Washers • Chest Freezers • Portable Dishwashers • Combination Washers & Dryers • Side-by-Side Refrigerators • Compact Refrigerators • Stacked Laundry Centers • Counter-Depth Refrigerators • Top-Freezer Refrigerators • Drawer Dishwashers • Top-Load Washers • Drawer Refrigerators • Upright Freezers In addition. hyphenate the descriptors (e. 39 . brushed-nickel finish. Color/Finish Attributes – The Color and/or Finish must correspond with the Color and/or Finish Family chosen. If using alpha characters. General a. f. satin-nickel finish. Kitchens and Appliances Appliances: UPDATE! 1. Color/Finish Description in Bullets – When describing an item’s color/finish in bullets. b.g.g. EnergyGuides a. If the federal government requires an EnergyGuide on your product or packaging. so it must include the cubic feet for both the refrigeration and freezer sections.g. When describing the chrome and nickel ratio of stainless-steel kitchen utensils. Copying. To avoid providing conflicting attributes. c. If an item asks for quarts. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. All rights reserved. EnergyGuides may be required for Commercial Chest Freezers. Attention to detail is very important. oil-rubbed bronze. e. According to the federal government. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. you should be very careful when entering data and double-check your work before you submit it for approval. then an EnergyGuide must be provided.

Copying. Dimensions Guides a. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. Confidential and Proprietary. The dimensions listed in the product’s Dimensions Guide must match the dimensions in the product’s marketing data that you provide to Lowe’s. you may not show a pedestal in any washer or dryer primary image. review Required Supporting Documents by Category on LowesLink®. Acceptable Image Unacceptable Primary Image © 2014 Lowe's. All rights reserved. review Required Supporting Documents by Category on LowesLink®. However. 6. Washer and Dryer Images – Because pedestals are never included with a washer or dryer purchase. c. For more information. The model number listed in the product’s EnergyGuide must match the model number in the product’s marketing data that you provide to Lowe’s. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. It is required by Lowe’s that Dimensions Guides be provided for products in the following categories: • Bottom-Freezer Refrigerators • Electric Cooktops • Built-In Dishwashers • Freezerless Refrigerators • Built-In Microwaves • French Door Refrigerators • Built-In Refrigerators • Gas Cooktops • Commercial Refrigerators • Microwave Wall Oven Combinations • Commercial Upright Freezers • Side-by-Side Refrigerators • Counter-Depth Refrigerators • Single Electric Wall Ovens • Double Electric Wall Ovens • Single Gas Wall Ovens • Double Gas Wall Ovens • Single Oven Dual Fuel Ranges • Double Oven Dual Fuel Ranges • Slide-In Electric Ranges • Double Oven Electric Ranges • Slide-In Gas Ranges • Double Oven Gas Ranges • Top-Freezer Refrigerators • Drawer Dishwashers • Upright Freezers • Drop-In Electric Ranges NEW! Items in these categories submitted without a Dimensions Guide will be rejected. see the Supporting Documents section of this document. EnergyGuides are submitted in the PDF format. c. b. 40 . b.NEW! Items in the required categories submitted without an EnergyGuide will be rejected unless you provide written documentation to your Product Information Specialist explaining why your item is exempt from this requirement. see the Supporting Documents section of this document. For more information. 5. NOTE: For more information. Dimensions Guides are submitted in the PDF format. you may show pedestals in a secondary image if you provide a disclaimer indicating the pedestal is not included. NOTE: For more information.

g. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. 18/10). not a hyphen. use a forward slash. Confidential and Proprietary. Length represents the actual length of the entire sink and is measured from left to right.Sinks. 8. Cabinets and Countertops: UPDATE! 7. Copying. 9. c.g. hyphenate the descriptors (e. between the two ratio numbers (e. stainless-steel sink). oil-rubbed bronze. Sinks a. brushed-nickel finish. © 2014 Lowe's. All rights reserved. b. When describing the chrome and nickel ratio of a stainless-steel sink. Wall/Base Cabinets a. Width represents the actual width of the entire sink and is measured from front to back. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. satin-nickel finish. The image MUST match the product. 41 . Color/Finish Description in Bullets – When describing an item’s color/finish in bullets.

| Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. © 2014 Lowe's. The Common Name is considered the more general or popular name for the plant. trees and shrubbery should include the following disclaimer: Image shown of mature plant. consult your Product Information Specialist. 2. etc. Pine needles can be shown in bales as the primary image since that is how they are packaged. If you are not sure. 6. 42 .” “Bonnie’s” or another national brand. It is acceptable. for example) may mislead the customer about what the customer is actually purchasing. Acceptable Primary Image: Acceptable Secondary Image: 7. to show a close-up of the product out of package as the secondary image. Confidential and Proprietary. 5. Commonly Used Words a. The image should include the product only. and often contrasts with the Botanical Name. soil. Image Disclaimers – All plants. rock. and is generally Latin in origin. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. Capacity – Make sure the bag size or square foot size shown on the product photography matches the size(s) listed in the specifications. The Botanical Name is also known as the scientific name. capital “K” and “O. Silo Images Only – Do not include additional items in images. NOTE: For complete image requirements. Fraser fir – NOT “Frasier fir” 3. Knock Out – Two words. grass seed. see page 17.” when referring to this breed of roses b. however. Lawn & Garden Images – All primary images of material such as bagged mulch. All rights reserved.” “Jackson & Perkins. The majority of live goods should be listed as “Unbranded” unless they are “Garden Club Select. should be shown in package.E. House Plants or Shrubs. Extra items in the image (plants with pots. shop your local Lowe's for plants specific to your growing zone 4. not out of package. Copying. Vendor/Brand Name – Do not list your vendor name in the “Brand” field. Lawn & Garden 1. “Botanical Name” and “Common Name” are two attributes customers can use to search or reference when shopping for plants. Botanical Name and Common Name Attributes – For nursery items such as Annuals.

Examples of acceptable responses and bullets for mixed variety plants: © 2014 Lowe's.” (See examples below.When providing responses for these two attributes. For plant items that are sold in a mixed variety (i. but the customer receives only one of the flashlight colors). Copying. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s.) NOTE: Mixed varieties are NOT the same as assorted plant items. list the popular Common Name that covers the different varieties sold followed by “(mixed)” and the general Botanical Name that covers the different varieties sold followed by “(mixed). three different colored flashlights sold under one item number. Lowe’s refers to “assorted” items as products that have different assortments sold under one item number (e. populate the response with “Mixed” or “Multicolor.e.” Then provide all specific common and/or botanical names in the supplier bullets. All rights reserved. Confidential and Proprietary. the two names should be different from one another. Instead. do not list all the common and botanical names in the attribute responses. please be sure to supply the appropriate names so that we can provide customers with the most comprehensive information for these plant items.g. Typically. for any color attributes. 43 . Likewise. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. the customer receives four types of tomato plants with their purchase).

see page 17. Storage Buildings – Anything shown in product photography that is not sold with that particular item (e. Vendor/Brand Name – Do not list your vendor name in the “Brand” field. please use the next available supplier bullet. do not use inch and foot symbols (” and ’). Confidential and Proprietary.g. not the post attached to a fence panel. as a general rule (e. In general. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. b. Silo Images Only – Do not include additional items in the product image. if the item is a fence post.F. 44 . Boards and Plywood a. Use the following format: 2-in x 4-in x 8-in. Treated Lumber. 4. If you are not sure. 5. Lumber and Building Materials Lumber: 1.g. etc. All rights reserved. most items should be listed as “Unbranded” unless they are Top Choice or brands such as BluWood or Plytanium. For example. Lumber Grades – While we realize there are various ways to list grades of lumber. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. Fencing – If the product is only part of a fence. oak. walnut. d. Tree and Wood Species – Tree and wood species should be written in lowercase. please use title case format: • • • • #2 Prime #2 & Btr Appearance Grade Dense Select Structural © 2014 Lowe's. Treated Lumber – Items should always include “Treated” in the model description. NOTE: Image disclaimers cannot exceed 120 characters with spaces. NOTE: For complete image requirements. Dimensional Lumber. Lowe’s prefers using the following formats for consistency: - Use the pound sign (#) to represent “Number” Use “Btr” to represent “Better” Spell out Construction Heart and Construction Common (do not abbreviate) Because grades are considered proper names. If you need additional space. only that part should be shown in the image. 2. Copying. Model Description Dimensions – These products must include three dimensions – thickness x width x length. When writing your model descriptions. the photograph should show only the fence post. For complete image requirements. see page 17. pine. a storage building shown with windows when windows are not included) MUST be called out in the “Image Disclaimer” attribute or be removed. c. The photograph should include the product only. consult your Product Information Specialist.). 3.

a. Acceptable Image Examples: Building Materials: 6. however they only contain 4. Remember. not the size of the container. 45 . if you are only selling a single piece of lumber. attributes and image.e. Roof Coatings and Driveway Sealers are typically sold in 5-gallon pails. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. Copying. The marketing data should describe the actual amount of the product. For example. © 2014 Lowe's. even if it doesn’t show the entire length of the item. Confidential and Proprietary. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s.75 gallons of product and should be described as such. Acceptable Images – For long-length lumber and boards that can’t fit into the available image space. All rights reserved. you should only show one piece of lumber in the image. it is acceptable to show a close-up view. Product Weight/Size/Quantity – Make sure your product weight or size matches in the model description.

2. 46 . If you need additional space. 7. oak. Pergolas – In-use photography is allowed for pergolas. Moulding – NOT “molding” 5. 4.g. Tree and Wood Species – Tree and wood species should be written in lowercase. In-Use Photography – In-use photography is acceptable for this division. prebuilt c.G. prefinished e. No exceptions. pine. please use the next available supplier bullet. as a general rule (e. premeasured 6. Awnings – Spell out "Projection" and "Wide" in your model descriptions for awnings. Do not abbreviate them. Millwork 1. reassembled b.). prehung f. include the following disclaimer: Block sizes. Image Disclaimer for Glass Block Windows – If you use one image to represent different sizes of a similar product. you MUST provide an image disclaimer that indicates accessories are not included. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. Commonly Used Words a. however. For complete image requirements. 3. Confidential and Proprietary. Copying. see page 17. All rights reserved. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. configuration and number of blocks may vary © 2014 Lowe's. NOTE: Image disclaimers cannot exceed 120 characters with spaces. etc. walnut. predrilled d.

HP or amp) attributes match if they are also mentioned in supplier bullets or the model description. © 2014 Lowe's. All rights reserved. Copying. Outdoor Power Equipment (OPE) 1. Power Measurements – Make sure your product's power measurement (cc.H. California Products – Please identify any power equipment products that are sold exclusively in California by adding "CA" or "(CARB)" at the end of your model description. (CARB is short for "California Air Resources Board"). Confidential and Proprietary. 2. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. 47 .

Paint 1. Copying. See page 21 for additional information.I. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. In such cases an image disclaimer is recommended (e. 48 . NOTE: This is an exception to the image standard that requires product images to be on a white silhouette. Actual color may vary from on-screen and printer representations). All rights reserved. Confidential and Proprietary. © 2014 Lowe's.g. Photography – You can supply a product image that displays your paint color with the can in the lower left-hand corner.

height). then an EnergyGuide must be provided. EnergyGuides a. OEM is used to refer to the company that acquires a product or component. All rights reserved. EnergyGuides must be provided for products in the following categories: • Electric Water Heaters • Heat Pumps • Hybrid Water Heaters In addition. Dimensions – For any reference of a dimension (e. Copying. b. MPR – Microparticle Performance Rating d. For more information. Rough Plumbing & Electrical Rough Plumbing: 1.J. OEM – This is an industry-understood acronym for Original Equipment Manufacturer. NOTE: It is also acceptable to write this as Original Equipment Manufacturer (OEM) in marketing data to ease customer confusion. and reuses or incorporates it into a new product with its own brand name. 49 . MERV – Minimum Efficiency Reporting Value c. Confidential and Proprietary. EnergyGuides may be required for Central Air Conditioners. Commonly Used Acronyms and Abbreviations a. Gas Water Heaters and Point of Use Water Heaters. width. 3. refer to the assembled product size. see the Supporting Documents section of this document. Forced Air Furnaces. gpg – All lowercase letters (abbreviation for Grains per Gallon) b. not the package dimensions in box. © 2014 Lowe's. Items submitted in the required categories without an EnergyGuide will be rejected unless you provide written documentation to your Product Information Specialist explaining why your item is exempt from this requirement. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. If the federal government requires an EnergyGuide on your product or packaging. review Required Supporting Documents by Category on LowesLink®. 2. ppm – All lowercase letters (abbreviation for Parts per Million) Rough Electrical: 4. NOTE: For more information.g. According to the federal government. EnergyGuides are submitted in the PDF format. length. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited.

Wire, Cord and Cable Items:
5. Lowe’s sells wire, cord and cable items in rolls/spools of various lengths, as well as by the
foot. When submitting new items through the PI Builder, make sure to choose the
appropriate category based on how your specific items are being sold. For example, if
Lowe’s is selling your THHN Wire by the foot, be sure you download the “THHN Wire (Bythe-Foot)” category, NOT the “THHN Wire” category. If you do not choose the correct
category, your items will be priced incorrectly online.

6. Acceptable Wire Images – Primary images for wire must be shown out of package.
For wire sold by the foot, the primary image should feature a close-up view of the wire with
the ends stripped to expose the metal wire inside, such as these examples:

For spooled or coiled wire, show the product out of package, and do not include any
branding or shrink wrap around the product. Acceptable image examples:

© 2014 Lowe's. All rights reserved. Confidential and Proprietary. | Maintained by MDCM Standards Team | Updated 9/2014
Any use of this document or information contained therein is for the sole benefit of Lowe’s. Copying, sharing or distributing
the document or its content without the express written permission of Lowe’s Legal Department is prohibited.

50

K. Seasonal Living
1. EnergyGuides
a. According to the federal government, EnergyGuides may be required for products in the
Room Air Conditioners category. If the federal government requires an EnergyGuide on
your product or packaging, then an EnergyGuide must be provided.
NOTE: For more information, review Required Supporting Documents by Category on
LowesLink®.
b. EnergyGuides are submitted in the PDF format. For more information, see the
Supporting Documents section of this document.

UPDATE!

2. Grills – The BTUs mentioned in your specifications or supplier bullets must be displayed
accurately by the type of burner. Burner BTU attributes in the PI Builder are distinguished by
main burner, side burner, sear burner and rotisserie burner. Be sure the main burner BTU
number does not include any other burner BTUs.
NOTE: Do not use “K” to describe the BTUs by the thousands place. Write out the number
(e.g. 45,000 BTUs).
3. Patio – An image disclaimer must be populated for any items not sold in the picture (e.g.
umbrella base pictured with umbrella category). No exceptions.
NOTE: Image disclaimers cannot exceed 120 characters with spaces. If you need additional
space, please use the next available supplier bullet. For complete image requirements, see
page 17.
4. Umbrella and Patio Accessories – Make sure that the unit of measure, or UOM (inches, feet,
etc.), you provide for dimensional information MATCHES the UOM an attribute is asking for.
For example, an umbrella's height is listed in feet, not inches. If your dimensions are in
inches (e.g. 108), convert the measure to feet (e.g. 9).
5. Images for Above-Ground Pools and Kiddie Pools – Primary images of pools must be
silhouetted on a white background. They may be shown with or without water, and may
feature people in the image for context, as long as their apparel is not too revealing and is in
good taste. Model release forms must be signed by all people shown in the images, and
must be made available to Lowe’s, if requested.

© 2014 Lowe's. All rights reserved. Confidential and Proprietary. | Maintained by MDCM Standards Team | Updated 9/2014
Any use of this document or information contained therein is for the sole benefit of Lowe’s. Copying, sharing or distributing
the document or its content without the express written permission of Lowe’s Legal Department is prohibited.

51

Trim-A-Tree Items:
6. Ornaments – All primary images for ornaments should be shown silhouetted on a white
background. Items with eight or less pieces should be shown out of package and feature
each piece included with purchase. In general, items containing over eight pieces should be
shown in package.
Acceptable Primary Image (8 or less):

Acceptable Primary Image (>8 pieces):

7. Artificial Trees – Primary images for artificial trees should show the entire tree. Providing
secondary images that show a close up of branches and other product features is a great
way to provide extra detail about the tree.
Acceptable Primary Image:

Acceptable Secondary Image:

8. String Lights – All primary images should be shown out of package and should focus on the
bulb(s). For lights that are a single color, a silhouette of one bulb should be shown.
Multicolor lights should show a close-up of each color included. Wires should not be shown
for any type of string lights.
Acceptable Primary Image Examples:

© 2014 Lowe's. All rights reserved. Confidential and Proprietary. | Maintained by MDCM Standards Team | Updated 9/2014
Any use of this document or information contained therein is for the sole benefit of Lowe’s. Copying, sharing or distributing
the document or its content without the express written permission of Lowe’s Legal Department is prohibited.

52

| Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. then all available products should be shown out of package in the primary image. If your assorted items share one item number. such as multiple colors. Secondary images may feature the product shown in package. 53 . availability may vary by store • Assorted varieties available. Copying.9. an image disclaimer is required for the primary image. Suggested disclaimers include: • Individually sold. Acceptable Assorted Item Primary Image Examples: To ensure there is no confusion as to what is included with the product purchase. Confidential and Proprietary. Acceptable Primary Image: Acceptable Secondary Image: 10. fragrances or designs. All rights reserved. Rope Lights – Primary images should be shown loosely wound to give the customer a good view of the product. colors may vary • Individually sold. Assorted Holiday Items – An assorted item is a product that is available in different varieties. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. only 1 item included with purchase © 2014 Lowe's.

no spaces. 6. NiMH – Nickel metal hydride d. oil-rubbed bronze. If the fields are not required. commonly used when describing door levers b. Li-ion – Lithium ion b. 10. swaging – Spelled with one “g” – not two. Image Disclaimers – If a tool or combo kit item shows a battery in the image. thumbturn – One word. commonly used when describing nails c. NiZn – Nickel zinc 9. Package Quantity – When quantity is given for an item. if your product does not have a series. Copying. Power Measurements – We understand that not all vendors rate their tools by horsepower. electrogalvanized – One word. “0” is an acceptable response in these attributes when the fields are required. the field should be populated with “N/A. handleset – One word. hyphenate the descriptors (e. 7. amps or volts. Series/Suite or Collection Name – Do not populate with your brand name. Trailers – Make sure to provide "Width" and "Length" in feet. SFM – All caps. no spaces. Commonly Used Words a. Memories). no spaces. You may capitalize your series or collection name (e. 54 . Color/Finish Description in Bullets – When describing an item’s color/finish in bullets. please leave the field blank. 3. Tools and Hardware Tools: 1.L. However. suite or collection name. stainless-steel trim). commonly used when describing deadbolt locks e. Commonly Used Words a. Phillips head screwdriver – Capital “P” on “Phillips” and screwdriver is one word b. 2. acronym for Surface Feet per Minute 4. brushed-nickel finish. satin-nickel finish.g. NiCd – Nickel cadmium c. re-key – Hyphenated. All rights reserved. commonly used when describing door levers d. Package Quantity – Make sure that the attribute and model description match the image. For those that don’t. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. not in inches. but the battery is not included. Batteries – The following are proper abbreviations for types of batteries: a. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s.” 8.g. a process used to offset a hinge leaf © 2014 Lowe's. you must include the disclaimer “Batteries not included” Hardware: 5. Confidential and Proprietary. make sure it matches the quantity listed on the package in the image.

All rights reserved. If you do not choose the correct category. Copying. Rope and Chain & Cable Items – Rope and Chain & Cable products can be sold at Lowe’s either by the foot or by the roll. your items will be priced incorrectly online. make sure to choose the appropriate category based on how your specific items are being sold. Confidential and Proprietary. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. When submitting new items through the PI Builder. 55 .UPDATE! 11. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. © 2014 Lowe's.

g. capital “C. 3-in-1) should be hyphenated AC/DC – All caps with a forward slash and no spaces all-purpose – Hyphenated amp – Lowercase “a” antifreeze – One word backplate – One word barbecue – One word. if so. no periods.g.g. inappropriately punctuated or improperly capitalized in marketing data.g. abbreviation for Beats per Minute brick mould – Two words. no period.g. water-based. no hyphen (e. 24cm). fast-and-easy cleanup) cm – Lowercase and placed right after the number (e. latex-based) BPM – All caps. # A B C General Term Glossary The following words and phrases are commonly misspelled.g. sub-brand for GE pre-lit trees cordset – One word countertops – One word cu ft – Lowercase “c” and “f” and no periods. abbreviation for cubic inch/inches cut-and-loop – Hyphenated when used as an adjective cut-to-fit – Hyphenated when used as an adjective © 2014 Lowe's. while still abiding by the preceding Marketing Data & Image Standards.g. brushed-nickel finish) Btr – Capital “B” without a period. no periods. abbreviation for “Better” when describing lumber grade BTU – All caps. Confidential and Proprietary. spelled with a “c” -based – Always use a hyphen when describing something as based (e. abbreviation for cubic foot/feet cu in – Lowercase “c” and “i” and no periods. As much as possible. abbreviation for centimeters coffeemaker – One word color-matched – Hyphenated when used as an adjective (e. color-matched system) complement – Something that adds or completes something else (e. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited.IX. This faucet complements any traditional bathroom vanity top) compliment – To praise or commend someone (e. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. “mould” spelled with a “u” brushed nickel – Two words. abbreviation for Cubic Feet per Minute chain link – Two words chain saw – Two words chrome-plated – Hyphenated cleanup – One word. 56 . hyphenate (e. unless used to describe a noun. Copying. the plural form is written BTUs . All rights reserved.g.g. 1-gang outlet – Use a numeral and a hyphen (other example: 2-gang outlet) 2-in-1 – Any use of this phrase (e. 30cc engine) center-arch – Hyphenated CFM – All caps. She complimented him on a job well done) ConstantON – One word.” “O” and “N”.lowercase “s” with no apostrophe built-in – Hyphenated cast-iron – Hyphenated when used as an adjective cc – Lowercase and placed right after the number (e. these terms should be represented as they are on this list.

energy-efficient fan) ENERGY STAR® – All caps and you must include the registration mark with your initial mention ENERGY STAR® qualified – ENERGY STAR® then “qualified”. abbreviation for diameter die-cast – Hyphenated dishwasher-safe – Hyphenated doorframe – One word doorjamb – One word. when used for storm doors hammer drill – Two words handcrafted – One word hand cut – Two words © 2014 Lowe's. abbreviation for Gallons per Minute grams – NOT abbreviated as “g” GRASSHOG – All caps half-lite – Hyphenated. used in lighting downrod – One word. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. abbreviation for foot/feet.” capital “B”.” used to measure torque full port – No hyphen full-size – Hyphenated when used as an adjective G H gal – Lowercase with no period. easy-to-use LCD panel) Edison-style – Used to describe retro-shaped light shade energy-efficient – Hyphenated when used as an adjective (e. no periods. NEVER “certified” or “rated” fiberglass – One word filter-change indicator – Hyphenated fire pit – Two words fireproof – One word flathead screwdriver – “Flathead” is one word flush mount – Two words Fraser fir – NOT “Frasier fir” frost-free – Hyphenated ft – Lowercase “f” and no periods. never use hash marks (’) for foot/feet ft-lbs – Lowercase with no periods. abbreviation for gallon/gallons (e. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. most commonly used when referring to ceiling fans easy-to-clean – Hyphenated when used as an adjective (e.g.g. no periods.g. 57 . abbreviation for Gallons per Flush GPM – All caps.g.D E F dB – Lowercase “d. Confidential and Proprietary. with a “b” double-hung – Hyphenated double-pole – Hyphenated downlight – One word. 5-gal tank) gas-powered – Hyphenated gearbox – One word GPF – All caps. All rights reserved.g. easy-to-install cabinet) easy-to-use – Hyphenated when used as an adjective (e. easy-to-clean stove top) easy-to-install – Hyphenated when used as an adjective (e. always use plural. Copying. abbreviation for “foot-pounds. abbreviation for decibels deadbolt – One word dia – Lowercase with no period.

no periods. lifetime warranty) light-duty – Hyphenated lightweight – One word when describing weight Li-ion – Abbreviation for lithium ion (a type of battery) linear ft – Linear is spelled out. All rights reserved. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. abbreviation for horsepower Hz – Hertz I ice maker – Two words impatiens – NOT “impatients” in – Lowercase “i” and no period. never use hash marks (”) for inch/inches in-lbs – Lowercase with no periods. 58 . Confidential and Proprietary. Copying. HEPA filter) HP – All caps. abbreviations for kilowatt/kilowatt hours lawn mower – Two words lb or lbs – Lowercase “l” and no periods. abbreviation for inch/inches. abbreviation for “inch-pounds. abbreviation for Light-Emitting Diode (e. abbreviations for pound/pounds LED – All caps. LED display) lifetime – One word (e. acronym for High Efficiency Particulate Air (e. no periods. no periods.” used to measure torque J K L jigsaw – One word jobsite – NOT “job site” or “job-site” joules – NOT capitalized kick-back – Hyphenated kick plate – Two words kw or kwh – All lowercase. but foot is abbreviated with no period lockbox – One word lockset – One word long-lasting – Hyphenated Low-E – Hyphenated. no periods. no periods. abbreviation for Liters per Minute © 2014 Lowe's.g. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited.g. abbreviation for Liters per Flush LPM – All caps.g. capital “L” and “V” LP – DO NOT USE. spell out “liquid propane” LPF – All caps. capital “L” and “E” LowVib – One word. always use plural.hand-held – Hyphenated handleset – One word handmade – One word hand-painted – Hyphenated hand-scraped – Hyphenated handwoven – One word hard-to-reach – Hyphenated headrail – One word heavy-duty – Hyphenated HEPA – All caps.

capital “P” only preassembled – Not hyphenated prebuilt – Not hyphenated pre-cut – Hyphenated © 2014 Lowe's.M maintenance-free – Hyphenated MDF – All caps. no hyphen. no periods. commonly used when describing lumber NSF – All caps. not a brand name postcap – One word post hole – Two words powder-coated – Hyphenated “Power on” light – “Power on” is two words. abbreviation for ounce/ounces particle board – Two words pea gravel – Do not abbreviate to “p-gravel” unless a brand name per linear foot – Do not abbreviate pH – Lowercase “p” and uppercase “H” Phillips head screwdriver – Capital “P” on “Phillips” pixels – The individual blocks of color that make up a digital image playset – One word polyfill – One word polyresin – One word portland cement – Do not capitalize. Spell out “natural gas” NiCd – NOT “NiCad”. abbreviation for Medium-Density Fiberboard medium-base – Hyphenated when used as an adjective MHz – Megahertz mid-size – Hyphenated when used as an adjective mini-blinds – Hyphenated mm – Lowercase and placed right after the number (e. 36mm). Confidential and Proprietary. no periods. no periods. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. no periods. this is a type of cement. oil-rubbed bronze) OPM – All caps. abbreviation for millimeters motion-activated – Hyphenated motion-sensing – Hyphenated moulding – NOT “molding” MPH – All caps. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. abbreviation for Max Watts Out N O P NG – DO NOT USE. no periods. no hyphen nonpolluting – One word. for text only: no registration mark OEM – All caps.g. All rights reserved. do not use “multi” to denote multicolor multipurpose – One word MWO – All caps. abbreviation for “Not Safe For”. abbreviation for Miles per Hour multicolor – One word.See Rough Plumbing oil-rubbed – Hyphenate when describing a noun (e. Copying. within quotation marks. abbreviation for Oscillations per Minute oz – Lowercase “o” and no period. abbreviation for nickel cadmium – a type of battery nickel-plated – Hyphenated night light – Two words NiMH – Abbreviation for nickel metal hydride (a type of battery) NiZn – Abbreviation for nickel zinc (a type of battery) nonhazardous – One word.g. no periods. abbreviation for Original Equipment Manufacturer . 59 .

refers to generators. hyphenate (e. two “s”s RPM – All caps. silo product images have a sharp outline or clipping path around the product so they can be shown on a true white background single-hung – Hyphenated single-pole – Hyphenated skid-resistant – Hyphenated soft-to-touch – Hyphenated sone – Lowercase.” not “-light” (refers to doors) silo – Short for “silhouette”. mowers.g.g. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. capital “R” only satin nickel – Two words. etc. Blue. abbreviation for Strokes per Minute sq ft – Lowercase “s” and “f” and no periods. unit of measure for loudness space-saving – Hyphenated Special Order – Initial caps SPM – All caps. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. Copying. water-resistant) RGB – Acronym for Red. describes the computer’s native color space for capturing and displaying images in electronic systems. stainless-steel trim) © 2014 Lowe's. push-button – Hyphenated qt – Lowercase “q” and no period. 60 . All rights reserved. no periods. abbreviation for Pounds per Square Inch pull-start – Hyphenated. no periods. no periods. if so.” “mount” is a separate word set screw – Two words shut-off – Hyphenated when used as an adjective or noun sidelite – One word. if so. satin-nickel finish) screwdriver – One word self-cleaning – Hyphenated semi-flush mount – Hyphenate “semi-flush. such as computers rotisserie – One “t”. hyphenate (e. ending in “-lite.g. Green. abbreviation for square foot/feet sq in – Lowercase “s” and “i” and no periods. abbreviation for square inch/inches stainless steel – Two words. unless used to describe a noun.Q R S predrilled – Not hyphenated prefinished – Not hyphenated prehung – Not hyphenated pre-lit – Hyphenated premeasured – Not hyphenated prepasted – Not hyphenated preset – Not hyphenated PSI – All caps. unless used to describe a noun. abbreviation for Revolutions per Minute rust-proof – Hyphenated R-value – Hyphenated. abbreviation for quart/quarts ready-to-install – Hyphenated when used as an adjective repellent – Ends in “ent” NOT “ant” -resistant – Always use a hyphen when describing something as resistant (e. Confidential and Proprietary.

abbreviations for yard/yards zero tolerance – zero should be spelled out. no periods. since it is not being used in a numeric sense © 2014 Lowe's. capital “W” and “S”. used in lighting UV – All caps. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. two capital “W”s (this version is for Live Nursery products only) WaterWI$E – One word. you must include the registration mark with your initial mention Water Wise – Two words. All rights reserved. type of screwdriver bit touchpad – One word touch-up – Hyphenated UL Listed – “UL” in caps. “L” for listed is uppercase UOM – Abbreviation for unit/units of measure uplight – One word. no hyphen terra cotta – Two words Tiffany-style – Hyphenated. WI$E is in all caps (this version is used for Rough Plumbing Korky brand products only) watt – Spelled out with a lowercase “w” woodgrain – One word woodworking – One word work light – Two words yd or yds – Lowercase “y”. capital “T” tongue-and-groove – Hyphenated tool kit – Two words tool set – Two words TORX – All caps.T U V W X Y Z tabletop – One word tamperproof – One word. 61 . Confidential and Proprietary. abbreviation for Ultraviolet variable-speed – Hyphenated when used as an adjective VELCRO – All caps volt – Spelled out with a lowercase “v” wallpaper – One word wall plate – Two words water-absorbent – Hyphenated water-repellent – Use with a hyphen to describe a product that has a finish that repels water WaterSense® – One word. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. Copying.

0781 0.4688 0. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited.2656 0.2250 22.3656 4.6531 19.6094 0.9844 1.4219 0.9063 0.0813 15.7313 9.4000 © 2014 Lowe's.9375 0.3281 0.6875 0.6844 15.3438 0.2719 16.5313 0.4781 15.7500 0.2031 0.8594 0.0938 0.8125 0.7938 1.2563 18.8594 18.1281 9. Copying.0156 0.6406 0.1094 0.1125 11.7031 0.4313 21. Fraction-Decimal-Metric Conversion Chart fraction decimal 1/64 1/32 3/64 1/16 5/64 3/32 7/64 1/8 9/64 5/32 11/64 3/16 13/64 7/32 15/64 1/4 17/64 9/32 19/64 5/16 21/64 11/32 23/64 3/8 25/64 13/32 27/64 7/16 29/64 15/32 31/64 1/2 0.2094 24.7000 fraction decimal 33/64 17/32 35/64 9/16 37/64 19/32 39/64 5/8 41/64 21/32 43/64 11/16 45/64 23/32 47/64 3/4 49/64 25/32 51/64 13/16 53/64 27/32 55/64 7/8 57/64 29/32 59/64 15/16 61/64 31/32 63/64 1 0.8281 22.5000 mm 0.7156 11.4063 0.3344 8.8125 24.1719 0.0031 25.7625 5.9531 6.5094 11.0313 0.5938 0.0344 21.7969 0.0469 0.6250 0.2969 0.9375 8.3594 0.3500 6.4375 0.8906 14.8750 0.5156 0.5250 9.6063 25.9688 0.0625 0.7813 0.X.3906 0.1406 0.2500 0.8281 0.2344 0.3188 10.9063 12.6563 0.5469 0.1750 3.2406 20.0500 19.6688 17.9531 0.3031 12.1438 7.1906 1.5625 0.2813 0.0188 23.7344 0.8906 0.5781 0.3750 0.1594 5.9219 0.5406 7.2875 14.4625 17.4844 0.8750 16.6219 23.7469 7. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. 62 .1250 0.3125 0.2188 0.7656 0.9844 2.4156 23.1875 0.8438 20.4469 19. Confidential and Proprietary.5719 3.9688 4.5875 1.6719 0.0969 13.1563 0.4531 0.6375 21.7188 0.3969 0.7781 3.4938 13.0000 mm 13.0656 17.5563 5.8438 0.9219 10.3813 2. All rights reserved.

Copying. please go to LowesLink®. PI Builder Shortcuts function shortcut keystroke Approve a cell “as is” Control + Shift + A Enter commonly acceptable words into the Exceptions List Control + Shift + E Find/Replace Control + Shift + F Delete row Control + Shift + D Add an image file name from a folder directory Control + Shift + ? © 2014 Lowe's. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. then PI Builder. and then click on Marketing Data Tool. PI Builder Shortcut Chart The following chart provides a quick reference to the new PI Builder shortcut keystrokes that were created to help provide better functionality when entering and reviewing marketing data in an MDS. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. 63 . For more information regarding PI Builder improvements and functionality. All rights reserved.XI. Confidential and Proprietary.

Beautifully distressed wood brings vintage style to your home) Suspensive Hyphens When hyphenated words occur in sets of two or more. they should be hyphenated. Confidential and Proprietary.and oxidation-resistant covering • Additional 30-. single-pole switch).g. put a space before and after the dash (e. Usage Tip: A hyphen is used to connect two words into one. to separate parts of a sentence. the first words or numbers with the hyphens show they are tied to the descriptor word.g. Low maintenance – durable ceramic material makes tiles easy to clean). 64 . and doesn’t require spaces before and after.g. In other words. do not need to be hyphenated (e. or -ly words. hyphenate the descriptor words (e.g. “rust and oxidation-resistant covering” could be read as a rust covering that’s oxidation-resistant). Guide to Using Hyphens and Dashes Hyphens If a product description includes more than one word that function together to describe it.” To make this more understandable. and the first or second part of the compound is used only once. All rights reserved.and 100-watt bulbs can be purchased separately Dashes When using dashes. and includes spaces before and after. add two hyphens: “120-amp single-pole adjustable wall switch” It’s easier for the customer to read. high-gloss finish • Provides a mildew-resistant finish Examples of when not to use hyphens: • Lifetime mechanical warranty (lifetime and mechanical are not dependent on each other) • This product is easy to install in your kitchen (not hyphenated because “easy to install” does not precede a noun – see glossary for when to use easy-to-install) • Adverbs. © 2014 Lowe's. then a suspensive hyphen is used.XII. Usage Tip: You should use a hyphen to join two or more words that serve as a single adjective before a noun. The hyphen shows that the two words are part of the same adjective and are dependent on one another to describe the noun they precede. Without the hyphen connected to the first word or number. 60. Copying. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. Why? Past descriptions have included such unreadable lists of adjectives as “120 amp single pole adjustable wall switch. if the two words together act as a single idea. Examples of when to use hyphens: • 2-lever handle faucet trim • 15-amp motor • Built-in stain-and-soil protection • 10-year limited warranty included • Easy-to-clean. Examples of suspensive hyphens: • 1.and 2-lever handle options available • Rust. A dash is used more like a comma. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. the meaning could be construed differently (e. In the examples below.

All rights reserved.99MB Must feature the exact color and finish of the actual product being sold If silhouetted on a white background.XIII. | Maintained by MDCM Standards Team | Updated 9/2014 Any use of this document or information contained therein is for the sole benefit of Lowe’s. Confidential and Proprietary. product must fill at least 90% of canvas Do not show full bodies and/or faces of people (hands and other extremities are acceptable) A disclaimer is required for in-use images. are included in the image  A disclaimer is required if there are additional items in the image that are not included with your product SECONDARY IMAGES:         At least 900 x 900 pixels in size Saved as RGB Minimum of 150 DPI Maximum individual file size of 7.com. Image Standards Checklist The following checklist provides a summary of our image requirements for products that appear on Lowes. Copying. 65 . or for additional items in images that are not included with your product © 2014 Lowe's. For a more comprehensive guide to our image standards. text or other information. please refer to the Image Standards section in this document.99MB  Product is silhouetted on a white background  Product must fill at least 90% of the canvas size  Product is shown out of package (certain exceptions apply)  No promotional graphics. like awards. the smallest number must be at least 900)  Saved as RGB  Minimum of 150 DPI  Maximum individual file size of 7. sharing or distributing the document or its content without the express written permission of Lowe’s Legal Department is prohibited. PRIMARY IMAGES:  At least 900 x 900 pixels in size (for images with two different pixel sizes.