# Questin 1

a) What is the difference between applied and basic research? (5 markah)
b) Discuss in detail FIVE (5) characteristics of scientific method of a good
research and its managerial dimensions (15 markah)
Question 2
a) Explain briefly on:
I.
Simple random sampling (3 markah)
II.
Stratified sampling (3 markah)
III.
Cluster sampling (3 markah)
b) What are the differences between probability sampling and nonprobability
sampling?
(8 markah)
Question 3
c) The internet also provides researcher advantages to build surveys for
deployment on the internet. Identify THREE (3) of these advantages. (6
markah)
d) Explain on the THREE (3) characteristics of a good measurement tool. (6
markah)
e) What is the primary difference between rating scales and ranking scale?
Provide one example for each scale. (3 markah)
Question 4
a) Please provide an explanation for each of the measurement scales below:
I.
Nominal scale (1 m)
II.
Ordinal scale (1 m)
III.
Interval scale (1 m)
IV.
Ratio scale (1 m)
b) What is a questionnaire? (3 M)
c) When is questionnaire suitable data collection instrument (3 M)
d) Explain why a double-barrel question is no suitable to be included in a
questionnaire through
an example of a double-barrel question. (5 M)

Question 5

Total variance explained Initial Eigenvalues Co m.616 60.199 1.A research was conducted to determine women’s satisfaction towards make-up products: a) Researchers are required to interpret the KMO and Barlett’s Test and Total Variance Explained tables before are able to procedd with factor analysis.059 6.257 1.133 13.750 71.015 86.228 2. Below is the croanbach alpha value for the .513 3.20 20.439 .276 39.595 9 4 .334 52. How would you interpret these tables? (10 M) KMO AND Bartlett’s Test Kaiser-Meyer-Oikin Measure sampling Adequacy.151 66.398 2.154 9 5 .242 100.72 15.364 2.604 98.439 .330 2.228 39.48 .05 2.177 1.059 37.490 89.911 95.891 3444.794 . 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Total Extraction sums of squared loadings Total % of Cumulat varianc ive % es 6.334 52.562 1.111 8 52.21 2.228 39.061 93. Chi .27 39.760 4.543 1.306 1.794 9 % of Cumulat varianc ive % es 6.219 7.738 4.758 .616 60.155 .482 3.289 1.677 4.099 .378 .052 17.052 20.794 3 Rotation sums of squared loadings Total % of Cumulat varianc ive % es 3.228 13.26 . Bartletts test of Square Spehricity Approx.805 97.616 66.13 6.208 83.278 91.531 14.562 6 7.610 76.610 .616 66.233 80.177 2.000 df Sig.000 Extraction method: Principal component analysis b) Researchers are also required to test the reliability of the items representing the construct.643 2.329 120 .386 1.

8977 15. 3. (5 M) Reliability statistics Croanbach Alpha .654 .475 Std Error .046 Standard ized Coefficie nts Beta . What could you conclude from it? (15 M) Model summary Mode l R R square Adjusted R square Std.860 c) When using regression analysis. experience.783 .506 10.9273 15.000 . usage and wise decision. right choice.8636 Scale variance if item deleted 4.404 t Sig.778 . researcher must be able to interpret the model summary and coefficient tables.686 N of items 5 Item Total statistics SATneeds SATexperien SATright SATtouse SATwise Scale mean if item deleted 15.326 .127 4.082 Corrected item-total corellation .260 .227 .466 .733 Croanbach alpha if item deleted . functional.000 .000 .848 .912 5.041 .construct “satisfaction” with five items representing it namely needs.683 .461 .679 .8659 15. Error of the estimate 1 .175 .8636 15. symbol b) Dependent variable: satisfaction Coefficient Model Unstandardized coefficients B 1 (Constant) .878 .872 . Consider the following regression analysis for customer satisfaction.682^a .849 .005 3. symbol.945 4.148 4. Interpret these results.36483 a) Predictors: (constant).

Emotion .002 .602 3.095 .050 .110 .077 . Dependent variable: Satisfaction .031 Functional .138 1.072 .031 Social Symbol a.