AN INTERNSHIP REPORT

ON
SNEW PRODUCT DEVELOPMENT
AND SALES
OF
BIG FOODS PRIVATE LIMITED

Under The Supervision of:

Submitted By:

Dr. Arvinder Singh

Karan Kamboj

Managing Director

BBA – Semester 5th

Phone : +91-1745-262222

Submitted To:
Dr. Babita Dosanjh
Senior Lecturer
1

PREFACE

Presenting a Summer Training project of this type is an arduous task, demanding a lot of time. I
cannot in full measure reciprocate the kindness shown and contribution made by various persons
in this endeavor. I will remember all of them with gratitude.
My sincere thanks towards Dr. Arvinder Singh (Managing Director), for giving me a chance to
take this project and for his valuable guidance, which helped me on all those points, which I
needed to include in, with full intensity , for his significant support extended for the successful
completion of the project

I was privileged enough to join "Big Foods Private Limited" as a summer trainee.
At the completion of the IV semester of BBA, I got opportunity together particular knowledge
about each and every aspect of market. It is important because it provides me about the practical
knowledge of the field, which is very essential beside the theoretical knowledge.
The experience that I have gathered during this period has certainly provided me with an
orientation which, I believe, will help me to shoulder my assignment successfully in near future.
During this period, I have learned all the information of producing pasta, sales & distribution.
On the basis of my training program. I have tried my best to arrange my work in symmetric way.
However to cover the detailed information in such a short period was not possible. Despite the
inherent shortcoming of the study, a genuine attempt was made on my part see that the study was
carried out in the right respective.

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ACKNOWLEDGEMENT
Every project big or small is successful largely due to the effort of a number of wonderful people
who have always given their valuable advice or lent a helping hand. I sincerely appreciate the
inspiration; support and guidance of all those people who have been instrumental in making this
project a success.
I, Karan Kamboj, the student of Amity Global Business School, am extremely grateful to
“Big Foods Private Limited” for the confidence bestowed in me and entrusting my project
“Food Production ” with special reference to Big Foods Private Limited.
At this juncture I feel deeply honored in expressing my sincere thanks to Dr. Arvinder Singh
(Managing Director) for making the resources available at right time and providing valuable
insights leading to the successful completion of my project.
I express my gratitude to College Dr. Shivali Dhingra for arranging the summer training in
good schedule. I also extend my gratitude to my Project Guide Dr. Babita Dosanjh, who
assisted me in compiling the project.
I would also like to thank all the faculty members for their critical advice and guidance without
which this project would not have been possible.
Last but not the least I place a deep sense of gratitude to my family members and my friends
who have been constant source of inspiration during the preparation of this project work.

Karan Kamboj
BBA – Vth Semester
3

TABLE OF CONTENT

SUMMARY

4

The project is an extensive report on how the Big Foods Private Limited produces its food
products (pasta) and how the company has been able in tackling the present tough competition
and how it is coping up by the allegations of the quality of its products. The report begins with
the history of the products and the introduction of the Big Foods Company.

This report also contains the sales and distributors of the market. The report includes some of the
key salient features to market the product (Pasta) of the company and it also includes the
response of the wholesale buyers of the company Big Foods Private Limited.

In today’s world of cutthroat fierce competition, it is very essential to not only exist but also to
excel in the market. Today’s market is enormously more complex. Hence forth, to survive in the
market, the company not only needs to maximize its profit but also needs to improve the quality
of the product and market of the product.

ABOUT COMPANY

5

Big Foods Pvt. Ltd., started its business in the year 2010 as a Manufacturer, Supplier and
Exporter of Pasta, Italian Pasta, Minute Pasta, Stuffed Pasta, Sewia, Vermicilli, Fryers,
Papads, Tomato Puree, Soup, Continental Soup, Snack, Frymes and Instant Noodles. In
addition, we offer Pasta, Macaroni, Pasta Sauces, Pasta Dressings, Tomato Paste, Tomato
Ketchup, Mayonnaise, Jam, Snacks Sauce, etc. These are prepared from fresh and best quality
ingredients that are sourced from reliable vendors.
Our products are prepared by experienced chefs under extreme hygienic conditions as per the
tastes of Indian people. The offered food products are widely applauded among customers due to
their mouth-watering taste, attractive aroma, freshness and rich flavor. All our products get ready
to serve after instant cooking or are in ready to eat form. Moreover, these are widely consumed
as a breakfast or evening snacks in various homes, food corners and restaurants.
For bringing forth a tempting range of food products, we have invested on owing a modernized
infrastructure set up and diligent workforce. Our facilities includes varied machines, equipment
and utensils that are needed for preparing delicious food products. The experts of our firm ensure
to maintain cleanliness and hygiene at our premises so that commendable range comes out.
Moreover, our professionals follow Indian food safety standards while preparing products.

COMPANY PROFILE

6

Catering to the preferences of food loving people as a Manufacturer, Supplier and Exporter of
Macaroni, Masala Macaroni, Sewia, Vermicilli, Fryers, Papads, Tomato Puree, Soup,
Continental Soup, Snack,
Frymes and Instant Noodles. Along with these, we offer Pasta, Macaroni, Continental Sauce,
Pasta Sauces,
Pasta Dressings, Tomato Paste, Tomato Ketchup, Mayonnaise, Jam, Snacks Sauce, etc. Prepared
under hygienic conditions, our products are preferred by people of all age group due to rich
flavor and mouth-watering taste. Customers can buy our food products from us in hygienic packs
of different quantities.

Business Type

Exporter , Manufacturer , Supplier

Primary Competitive Advantages

Pool of sincere personnel

Transparency in business transactions

Financial stability

Emphasis on the maintenance of hygiene

No of Staff

80

Year of Establishment

2010

No of Production Lines

02

OEM Service Provided

No

Production Type

Automatic

No of Engineers

06
7

Monthly Production Capacity

As per requirements

Product Range

Sewia

Vermicilli

Papads

Tomato Puree

Soup

Continental Soup

Snack

Frymes

Instant Noodles

Pasta

Macaroni

Masala Macaroni

Pasta Sauces

Pasta Dressings

Tomato Paste

8

Tomato Ketchup

Mayonnaise

Jam

Snacks Sauce

Pealed Tomato In Can Packing Snakes
Sauce

Continental Sauce

COMPANY PRODUCTS
PASTA
1) Fusilli Pasta
Started our business in the year 2010, we are counted among the leading manufacturer and
supplier of Fusilli Pasta. These pastas are prepared at our hygienic facility by using best quality
ingredients and durum wheat under the able guidance of veteran chefs. Our Fusilli Pastais easy
to cook in 7 to 8 minutes with a restaurant like taste. Furthermore, our clients can avail these
pastas from us at a reasonable price.

9

Features:

Mouth watering taste

Great texture

Highly nutritious

2) Cavatappi Pasta
We have invested on owing a modernized infrastructure set up and diligent workforce to produce
an exceptional range of Cavatappi Pasta. Owing to its unique golden color and mouth watering
taste, thee pastas are widely demanded in hotels, restaurants and homes to prepare delicious
food. Our Cavatappi Pasta is prepared at our state of the art machining facility using top quality

10

ingredients and grains, as per the standard set by the food industry. Our clients can avail these
pastas from us at a reasonable price.
Features:

Instantly cook

Highly nutritious

Rich flavor & aroma

Further Details:
Cavatappi pasta is a fast cooking product which cooks in only 5 minutes. It has a unique shape
which holds onto the gravy and gives a unique eating experience. It holds its shape very nicely
when cooked and gives us great appearance to any dish you make.

11

3) Spiral Pasta
Right from the day one of our foundation, we are involved in offering our clients a superior
range of Spiral Pasta. Suitable for casseroles or salads, these pastas have unique shape to absorb
gravies to add delight in your food. Our Spiral Pasta is prepared under the observation of
veteran professionals using top quality ingredients & durum wheat semolina that are sourced
from reliable vendors. We adhere to the parameters of the national and international quality
standards to provide the clients with utmost satisfaction in terms of quality.
Features:

High nutrition value

Delicious taste

Mouth watering aroma

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Further Details:
It is fast cooking (cooks in 7-8 min) without grain loss.

4) Penne Pasta
Incepted in the year 2010, we are a highly recognized organization engaged in offering a testier
range of Penne Pasta. These pastas are often used in soups, long ribbons or strands with sauces
to enhance their taste. We employ ultra modern techniques and quality approved ingredients to
prepare Penne Pasta, in-sync with the globally laid quality standards. Furthermore, to attain
maximum satisfaction of the patron, our range is delivered to their destination in stipulated
period of time.

13

Features:

Rich taste & aroma

Longer shelf life

Moisture proof packaging

5) Shell Pasta
As one of India's leading manufacturers, we are committed to offer our clients a healthier range
of Shell Pasta. These pastas make a great addition to soups, vegetables, cheese, ricotta or meat
based filling. Our Shell Pasta is prepared by a team of veteran professionals using top quality

14

ingredients, following the norms and guidelines laid down by the food industry. We offer these
pastas at affordable prices within the stipulated time frame.

Features:

Delicious taste

Authentic flavor

Highly nutritious

15

MACARONI
1) Elbow Macaroni
Right from the day one of our foundation, we give stress towards offering an exceptional range
of Elbow Macaroni. These can be enjoyed with all types of traditional Italian meals including
soups, baked pasta dishes, and cheese sauces. Our Elbow Macaroni is prepared from fresh and
best quality ingredients and grains that are sourced from reliable vendors. Be it in domestic
market or international, our offered macaronis are cherished and acknowledged over the global
platform.

Features:
 Rich flavor
 Easy to cook
 Mouth-watering taste

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2) Small Elbow Macaroni
We are catering to the preferences of food loving people as a manufacturer and supplier of Small
Elbow Macaroni. These are prepared at our state of the art machining facility using top quality
ingredients & grains under hygienic condition. Loved by the people of all age group, ourSmall
Elbow Macaroni is easy to cook and a delight to serve to the guest. We lay prime emphasis on
the packaging of these macaronis to ensure safe delivery at clients’ end.

Features:
 Highly nutritious
 Rich aroma
 Great texture
Further Details:

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A rigorous quality control ensure that only the finest macaroni reaches our customers. The
golden colour and shine is preferred by our patrons who like our macaroni for its good bite and
great mouthfeel.

VERMICELLI
1) Italian Vermicelli
Over the years, we have been able to dominate the food industry by offering an utmost range
of Italian Vermicelli. These are largely demanded in hotels, restaurants and homes to make
delicious dishes like kheer, pulao, upma and angel hair pasta. To attain the maximum satisfaction
of the clients, we prepare Italian Vermicelli by using quality approved ingredients at our
ultramodern machining facility. Be it in domestic market or international, our offered vermicelli
is cherished and acknowledged over the global platform.

Features:

Excellent texture
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Highly nutritious

Yummy taste

MAJOR COMPETITORS
Big Foods is a well known brand with a wide product range in FMCG giving a tough
competition to its competitors. The following are the major competitor in some of its product
range:
Sr. No

Product

Competitors

1

Pasta

Nestle
Horlicks
Maggi

19

2

Macaroni

Sunfeast
Maggi

3

Vermicelli

Unorganized Manufactures
Vijay

4

Pasta Sauces

Maggi
Kisan
Sunfeast

5

Frymes

Unorganized Manufacturers
Naturals

BIG FOODS PRODUCTS PRICE
PASTA

250 gm

500 gm

1 kg

4kg

Fusilli Pasta

Rs 40

Rs 70

Rs 120

Rs 350

Cavatapi Pasta

Rs 40

Rs 70

_

Rs 350

Spiral Pasta

Rs 60

Rs 80

Rs 140

Rs 400

Penne Pasta

_

Rs 110

Rs 190

Rs 550

Shell Pasta

Rs 80

Rs 140

Rs 260

Rs 700
20

MACARONI
Elbow Macaroni

Rs 60

Rs 100

Rs 160

Rs 650

Small Elbow Macaroni

Rs 40

Rs 70

Rs 120

Rs450

Rs 30

_

Rs 100

_

VERMICELLI

BIG fOODS DISTRIBUTION SYSTEM

Distribution System
A proper distribution system is very important for every company because now a days the
customer wants full availability of product near to his place. Big Foods has a deep penetration in
the market pasta, macaroni and vermicelli. I also seen in the market the happy faces of customers
and retailers of Reliance because of the easy availability of Big Foods Products.

Benefits of Good Distribution System
1)
2)
3)
4)
5)

Easy availability
Satisfied customers
Competitive advantage
Better market reputation
Saves time

21

Distribution System of Big Foods
1)
2)
3)
4)

Organization (C&FA's)
Distributors
Retailer
Customer

BUSINESS AND MARKETING STRATEGIES

Some Marketing and Business Tools Adopted By Big Foods As To Promote Its Activities:

Seminars:
Seminars are conducted at different places by the expert time by time to make people aware.

Publicity:
Publicity is done through various media.

Stalls at Famous Places:
They conduct their stall after a particular period of time on the famous and public place to attract
them towards themselves.

DSA (Direct Sales Agency):


Print media
Hoarding
Banners
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Advertisement
Leaflets

7 P’s OF MARKETING FOR Big Foods New Product (Vermicelli)

Product
Big Foods always faced the problem of weak distribution network. So to correct the major have
invested over Rs 6crore to build a good distribution network for new product and existing
products. Product has to sell itself, they had focused on the quality of their new product to
maintain their reputation and quality.

Price
There are many ways to price a product. The pricing policy/strategy vary in various situations. In
case of Big Foods they have priced their product at a middle range to attract all types of
consumers and they also come up with new plans.

BIG FOODS PRODUCTS PRICE
PASTA

250 gm

500 gm

1 kg

4kg

Fusilli Pasta

Rs 40

Rs 70

Rs 120

Rs 350

Cavatapi Pasta

Rs 40

Rs 70

_

Rs 350

23

Spiral Pasta

Rs 60

Rs 80

Rs 140

Rs 400

Penne Pasta

_

Rs 110

Rs 190

Rs 550

Shell Pasta

Rs 80

Rs 140

Rs 260

Rs 700

Elbow Macaroni

Rs 60

Rs 100

Rs 160

Rs 650

Small Elbow Macaroni

Rs 40

Rs 70

Rs 120

Rs450

Rs 30

_

Rs 100

_

MACARONI

VERMICELLI

Place
Another element of Marketing Mix is Place. Place is also known as channel, distribution, or
intermediary. It is the mechanism through which goods and/or services are moved from the
manufacturer/ service provider to the user or consumer. Big Foods do not find it very difficult to
find the distribution channel because they have old distribution channel for old products and they
started distribute their new product (Vermicelli) with existing distribution channel.

Promotion
Another one of the 4P’s is promotion. Recently they were lack in promotion activity but now
they focused more on promotion for successful launch of new product and make people aware
for their product. Reliance has recently started doing heavy promotions.

Physical Evidence
24

Physical Evidence is the raw material part of a service. Strictly speaking there are physical
attributes which have direct impact on the finish product, so a consumer tends to rely on material
cues.

People
Big Foods always valued their customers. They provide their product at affordable price for the
lower class and they also provide small packing at low price range.

Process
Process is another element of the extended marketing mix, or 7P’s.There are a number of
perceptions of the concept of process within the business and marketing literature.

SALES FORCE
25

Selection of Sales Force
They recruited separate department for sales and work of those employee is to get or generate
more and more revenue for organization.

Training of Sales Force
After Recruitment they are trained their employee for effective working and in this training
period they guided employee. How, when, where, what and to whom we they can sale their
product.

Motivating of sales force
If because of some reason any employee is not able to do their best performance in that case
rather than any action they use motivation as a tool for increasing morale of that employee.

Controlling of sales Force
They also control the sales force because they know the importance of control system in
organization. They are using these entire four step for decide their sales force and each step they
are also Check they are doing right things or not and if they thing changes are needed than they
revised whole process again. That’s why we can see the difference between Big Foods sales
growth and other challenger and follower.

Sales Force Automation
A sale force automation is a system that automatically records all the stages in the sales process.
this include a contact management system which tracks all contact that as been made with a
given customer, the purpose of the contact and any follow up that might be required.
26

A THEORETICAL ASPECT OF MARKETING PROSPECT
27

One of the challenging tasks faced by an industrial firm is the development and marketing new
industrial products. Though new product development is complex and difficult, it is a valid and
necessary task for a profitable growth of a firm. It tests a firm’s market knowledge, technical
competence, financial strength, and ability to complete. Unless products that have entered the
decline stage are replaced by new products a firm cannot expect to maintain its profitability and
growth.

Classification
1) New to the world Products:
New products that create an entirely new market.

2) New Product Line:
New products that allow a company to enter an established market for the first time.

3) Additions to Existing Product Line:
New products that supplement established product lines (package size, flavors etc.)

4) Repositioning:
Existing products that are targeted to new markets or market segments.

5) Cost Reductions:
New products that provide similar performance at lower cost.

THE NEW PRODUCT DEVELOPMENT PROCESS

28

The process by which potential products ideas are generated, evaluated, directed, and
turned into products is called the New- product development process. We shall consider
seven stages in the new product development process, although it can be described in a
verity of other ways with more and less number of stages. The seven stages of newproduct development process are:
(1)
(2)
(3)
(4)
(5)
(6)
(7)

Idea Generation
Screening of Ideas
Concept Testing
Business Analysis
Product Development
Test Marketing
Commercialization.

1) Idea Generation:
The focus in this first stage is on searching for new product ideas. Few ideas generated at this
stage are good enough to be commercially successful. New product ideas come for a verity of
sources. An important of new product ideas is customers. Fundamentally, customer needs and
wants seem to be the most fertile and logical place to start looking for new product ideas. This is
equally important for both personal consumers and industrial customers.
Internal Sources of New Product Ideas:






Research and Development (R&D) Department
Technical Service Staff
Company Salesman
Executive Personnel
Top Management
Company Patent Department
From Employees Suggestions, etc.

External Sources of New Product Ideas :





Consumers
Competitors
Consulting Organizations
Advertising Agencies
Government Agencies
Distributers
29

 Wholesalers and Retailers
 Free lance inventors.

2) Screening of Ideas:
After collecting the product ideas, the next stage is screening of these ideas. The main object of
screening is to abandon further consideration of those ideas which are inconsistent with the
product policy of the firm. The product ideas are expected to be favorable and will give room for
the consumer satisfaction, profitability, a good market share, firm’s image etc. All the ideas
cannot be accepted, because certain product plans need huge amount of investments, for certain
plans raw materials may not be available, certain plans may not be practicable etc. Many of the
ideas are rejected on account of many reasons and thus eliminate unsuitable ideas. Only
promising and profitable ideas are picked up for further investigation.

3) Concept Testing:
After the new product idea passes the screening stage, it is subjected to ‘concept testing’.
Concept testing is different from test marketing, which takes place at a large stage. What is tested
at this stage is the product concept itself- whether the prospective consumers understand the
product idea, whether they are respective towards the idea, whether they actually need such a
product and whether they will try out such a product if it is made available to them. In fact, in
addition to the specific advantage of getting the consumers response to the product idea, this
exercise incidentally helps the company to bring the product concept into clearer focus. Concept
testing helps the company to choose the best among the alternative product concepts. Consumers
are called upon to offer their comments on the precise written description of the product concept,
viz, the attributes and expected benefits.

4) Business Analysis:
The purpose of business analysis is to develop estimated projections of the sales, costs, and
profitability of the proposed new product over 5-7 years. It is a detailed analysis in terms of:
30




Required investment in plant, equipment, working capital, and market development;
Market potential, sales forecast, customer and competitive analysis;
Costs of product development, manufacturing and marketing the product;
Likely price levels, profitability and return on investment, and so on.

If the projected sales and profits satisfy the company’s long term objectives or goals, then the
new product concept moves to the next of product development. It should be noted that the
projections made in business analysis may be revised if new information comes in.

5) Product Development:
Product development is a process in which engineers and technicians create the desired product.
The R & D department develops one or more prototypes of the product concept. The
development of a prototype will confirm or negate its ability to produce the product with in the
cost estimates and performance parameters previously established. The marketing department
must inform the R & D department about the needs of the customers in term of product
performance and the cost estimates, based on the customer’s reactions on the concept testing
carried out earlier. The R & D departments challenge is to achieve both the performance and the
cost objectives.
In today’s fiercely competitive market, developing a new product or a new technology is not
enough, how fast the new product is developed and launched in the market is very critical.
Conventional development engineering cycle consists of:
Design

Process Engineering

Tooling

Manufacturing

Final product

Testing

(If there is no failure during testing). The possibility of reducing this cycle to half and for
speeding up the development, a concept of concurrent engineering is practice. It uses hi-tech
computer hardware and software tools, in conjunction with high speed satellite communication
31

to design, test, process engineer, manufacture tolling, and so forth, simultaneously instead of in a
long sequence. All this is done to ensure that new products are developed and launched in the
market before the competitors.

6) Test Marketing:
In industrial marketing, market testing is done by using different methods. These are alpha and
beta testing, introduction of new product at trade shows, testing in distributer/dealer showrooms,
and test marketing. The choice of the method of testing depends on the size and cost of the
product in a short span of time.
Alpha testing consists of testing the products which are high priced or new technologies,
internally in the company. The product is done to evaluate the performance parameter and
operating costs. If the results of an in-company testing are satisfactory, the company will go for
the second stage of beta testing at the potential user sites. The sales marketing people should
identify the user firms who would permit confidential testing of the new product at their
factories. The marketing and technical people should observe how the user firms use the product,
if any problems are faced while using the new product, and interact with the user firm’s technical
and other members. If the numbers of users of the new product are small, product testing at
relatively few user sites may suffice. However, in case of large number of industrial users, the
result of product testing at few users site may be difficult to generalize.
If market testing of the new product gives adequate information to decide on launching the new
product, the company management decides to go ahead with commercialization.

7) Commercialization:
A product is commercialized or launched when it is introduced to a target market. It involves
implementation of the various activities developed in an action plan as a part of the marketing
plan. The activities include training of sales force, product catalogues, price list introductory
advertisements, adequate stocks at the company warehouses and /or with dealers/distributors,
customer service, and so on. In order to ensure proper co-ordination and timely completion of
32

many activities involved in launching a new product, industrial marketers can use critical path
method (CPM) network technique. The marketing activities have to be synchronized with
production to ensure market entry timing.
In launching a new product, the company must make four decisions:
(A) When should the product to be launched?
 Right time.
(B) Where should it be launched?
 A single locality,
 A region or
 National market.
(C) Which group should be targeted?
 Existing customers.
(D) How should it be launched?
 Develop an action plan for introducing the new product into the rollout markets.

Consider the following before launching a new product:
 Effective market research
 Identification of consumer needs
 Effective promotion
 Proper distribution system
 Correct pricing strategy
 Knowledge of local needs
 Choose correct time

33

Making a Difference
When Big Foods entered the India food manufacturing industry, the scenario changed overnight
with pasta industry and company becoming an extremely useful and affordable for people across
all segments.
Within one year of operation, Fig Foods became the fastest growing pasta manufacturing
company in Haryana with a growth rate of 257%. This milestone was achieved with innovative
and attractive products and services targeting the different market segments; aggressive
improvement of network quality and dedicated customer care; and effective communication that
emotionally connected customers with Big Foods.
Banglalink entered the market with a promise of making pasta affordable for people.
This promise was kept and Big Foods was the first operator to introduce a cheap rates of pasta
for all people with multiple weights packages for the affordability and ease of customers.

34

Big Foods focused heavily on creating a country network to become the whole sale distributors
across the country during 2006. They created a Distributors network in cities like Delhi,
Mumbai, Ahmedabad, Rajstan, Pune, UP etc.
Big Foods start exporting their product to other countries like Australia, Bali, Hong Kong, South
Africa etc in 2012. They export their macaroni product at large scale and other pasta also by
42%. They domestic sale is 68% in domestic market.

35

Sales

2nd Qtr; 28%

1st Qtr; 72%

36

SALES TURNOVER
Sales Turnover
2010
2011
2012
2013
2014

In Rupees
30 Crores
48 Crores
73 Crores
103 Crores
173 Crores

MISSION, VISION AND VALUES
Our Shared Value
Big Foods aims to understand people needs best and develop appropriate relaujhntion with
consumers. All their work is aimed towards meeting their vision. All members of the Big Foods
family are highly passionate individuals, fully committed to achieving the vision that we have set
37

their selves. To ensure their vision is achieved, they have set ourselves a few values, we want to
be:



Straight Forward
Reliable
Innovative
Passionate

All the Big Foods family members have one thing in common- a passion to serve. They want to
go that extra mile, so that you can have the best pasta and vermicelli quality. The biggest barrier
today for people is the cost of pasta product. We will strive to lower the total cost to make it to
the reach of common man. We are here to help make a difference in people's lives eating lifestyle
by providing affordable and best quality food products. We will strive to connect with people and
listening to them and by understanding their needs.

Mission

‘To deliver innovative, customer focused products and to be the benchmark for customer


service excellence.’
Meeting and exceeding Customer expectations with a segmented approach.
Establishing, re-engineering and automating Processes to make them customer centric,

efficient and effective.
Incessant offering of Products and Services that are value for money and excite


customers.
Providing a Network experience that is best in the industry.
Developing a professional Leadership team that inspires, nurtures talent and
propagates RCOM Values by personal example.

38

Vision

Big Foods understands people's needs best and will create good network with distributors
and deliver appropriate and best quality products to provide healthy life style to
consumers.

Leverage our strengths to execute complex global-scale projects to facilitate leading-edge
information and make their products affordable to all individual consumers and
businesses in India.

Offer unparalleled value to create customer delight and enhance business productivity.

WORKING REPORT
Introduction
As Big Foods Private Limited is the big companies of Haryana in Pasta production, I am
fortunate to do complete my internship in such a big organization. Through my internship period
I have learned so many things from the organization which I have not learned before. As Big
Foods has so many departments like production, sales and marketing etc. I was placed in new
product development i.e. (Vermicelli) department to complete my internship. A brief description
is given below about my internship experience:

Duties and responsibilities within the organization
39

In new product development department, I got a job to do survey for new product demand and to
get people feedback on product consumption. So I have too many responsibilities there. My
working days are Monday to Friday, 9:00am-4.00 pm. We have to visit market, people places to
get feedback and demand of the new product. Sometimes I visit our wholesale distributer to
know the demand of product and to know what changes required in product.

Origin of the Report
This report has been made as the course requirement of Internship in BBA course. The topic
forth is report has been chosen by my organizational supervisor Jaswinder Singh, head of product
development & customer retention. This report contains the consumers reactions, demand and
feedback for the new product of Big Foods. Whether they adopted the new product (Vermicelli)
of Big Food.

CONTOBUTION TO THE ORGANIZATION
As an intern I have little to contribute for the organization. My topic was New Product
Development based so I had to conduct a survey on product demand, customers feedback and
company strategies and will be used in future through Business Development and Customer
Retention (BDCR) to earn customers’ satisfaction.

PROBLEM STATEMENT

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Finding out the new product development policies and get feedback from customers, actions
taken by Big Foods and its effectiveness to attract new customers and holding existing customers
which means Customer Retention. As I have a concentration on getting people feedback and
customer retention that is why most of time of my Internship period has been spent in the market.
I had an opportunity to understand the behavior of Customer towards choosing Big Foods new
product (Vermicelli). I have done a detail analysis on it and want to present the total procedure of
getting feedback and make people aware of Big Foods new product. Because there are other
vermicelli manufacturing brands in the market and different customers prefer different brands for
their use. Some customer buy low quality product, some buy for good quality, some buy for low
price or more FNF. So it’s very tough to predict customers’ behavior in case of adopting new
product of existing product. Infect these customers who are now buying pasta of this company
may switch to another company in future after the new product get launch.

OBJECTIVES OF RESEARCH
There are two types of objective behind conducting this report.
These are as follows:

Broad objective:
The broad objective of this research is to find out customer feedback on new product launch and
Customer Retention Policies practiced by Big Foods Private Limited.

Specific objectives:
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The specific objectives for this research are as follows:

1)
2)
3)
4)
5)

To find out the vermicelli producing brand that consumers prefer for their use.
To find out the reason for purchasing the brand.
To find out from where they would like to purchase vermicelli.
To find out the advertisement media that helps the customers most.
To fide out what customers think about Big Foods Reputation.

6) To find which type of Vermicelli people like most.

7) To find what are the factors affecting the sales of (Vermicelli).

8) To find which media is most effective to promote product (vermicelli).

9) To find which size of packaging is most effective in the market.

10) To get the feedback of consumers who are using their new product (Vermicelli).

11) To find the target market for Vermicelli.

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RESEARCH METHODOLOGY
Research methodology is the way to systematically solve the problem. In it we study the various
steps that are generally adopted by a researcher in studying his research problem along with the
logic behind them. Thus, when we talk about research methodology we not only talk of the
research methods but also consider the logic behind the methods we used in the context of our
research study and explain why we are using a particular method or technique and why we are
not using others so that research results are capable of being evaluated either by the researcher
himself or by others.

Research Design

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 A sample size of 40 retailers was taken.
 The survey was conducted in the area Haryana.

Sampling Techniques
A quota sampling technique was adopted because the sample audience was made out of potential
purchasers of the product. The sample was carefully drafted. A lot of care was taken to know the
response of customers towards the new product (Vermicelli) and get the feedback from the
consumers of Big Foods.

Primary Data
The primary data consists of information obtained from the retailers and distributor.

Secondary Data
The secondary data is obtained from the information already published in newspaper articles ,
blogs and books. The data collected by the peoples selected in the sampling frame.

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METHODS OF DATA COLLECTION
The source of the data collected for the research is both primary data and secondary data

Primary Data :
By Observation Method:
This data was collected by visiting the retailers and super markets in Haryana by seeing the
displayed Big Foods product (Vermicelli) in that stores.
The data was collected on the following parameters:



Price .
Visibility.
Shelf Life .
Discounts Offered .

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By Personal Interviews:
The data was collected by visiting each and every stores where Big Foods products are available
and also check the availability of the Big Foods products in the shelf. The information was taken
by talking to the purchase mangers of the stores as well as the distributors. The objective of this
was to know the preference of the retailers to stores the new product (Vermicelli) of Big Foods,
know the problems regarding the delivery, the problems between distributors and retailers. The
questions were open – ended as well as close - ended.

GENDER RESPONDENTS

Gender category
Male

No. of respondents
80

Female

20

Total

100

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Female; 20%

male; 80%

The above table and chart shows that out of the total 100 respondents 80% are male and the rest
20% are female. So, most of the respondents are male.

AGE GROUP OF RESPONDENTS
Age category
10-20 Years
20-30 Years
30-50 Years
above 50 years
Total

No. of respondents
6
49
36
9
100

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10-20 Years; 6%
above 50 years; 9%
30-50 Years; 36%

20-30 Years; 49%

The above table and chart shows that 49% respondents fall in the category of age group 20 to 30
years, 36% are 30 to 50 years of age, 6% respondents are 10 to 20 years of age and rest 9%
respondents are above 50 years of age. It is therefore inferred that the age group 20 to 30
constitute the maximum number of customers who come for Vermicelli products.

OCCUPATION OF RESPONDENT
Occupation category
Student
Government employee
Private employee
Business
Unemployed
Total

No. of respondents
28
12
35
13
12
100

Occupation of Respondent:
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unemployed; 12%
Business; 13%

Student; 28%
Government employee; 12%

Private employee; 35%

The above table and chart shows that out of the total respondents 35% are in private job 12% are
in government job 13% are in business 28% respondents are students and remaining 12% are
unemployed. So, majority of the respondents are private employee.

TASTED VERMICELLI
Tasted soan papri

No. of respondents

Yes

91

No

9

Total

100

49

No; 9%

Yes; 91%

The above table and chart shows that out of the total respondents 91% respondents have tasted
Vermicelli and remaining 9% respondents have not tasted Vermicelli.

PURCHASE TYPE OF VERMICELLI
Type of soan papri

No. of respondents

Loose

4

Branded

51

Packed & Branded

43

Other specify

2

Total

100

50

Other specify; 2% Loose; 4%

Packed & Branded; 43%
Branded; 51%

The above table and chart shows that out of the total respondents 51% are purchasers of branded
soan papri 43% are packed and branded 4% are loose purchasers and remaining 2% of
respondents buy in other forms. So, majority of the purchases branded vermicelli.

LIKING TOWERDS FLAVOURED VERMICELLI
Like

No. of respondents

Yes
No

83
17

Total

100

51

No; 17%

Yes; 83%

The above table and chart shows that out of the total respondents 83% respondents like flavored
vermicelli and remaining 17% respondents don’t like flavored vermicelli.

OPINION ABOUT PREFERED FLAVOUR
Flavours

No of respondents

Orange flavor

42

Chocolate flavor

28

Any other

30

52

Total

100

Sales

1st Qtr
2nd Qtr
3rd Qtr

The above table and chart shows that out of the total respondents 42% prefer for orange flavor,
28% prefer for chocolate flavor and 30% prefer for 0ther flavor.

CRITERIA OF SELECTION
Factors

No. of respondents

Taste

18

Brand

29

Availability

19

Price

7
53

Quality

27

Total

100

Taste; 18%

Quality; 27%
Price; 7%

Availability; 19%

Brand; 29%

The above table and chart shows that out of the total respondents 29% consumers are select
vermicelli on the basis of brand, 27% are select on the basis of quality, 19% are select on the
basis of availability, 18% are select on the basis of taste and remaining 7% are select on the basis
of price.

INFLUENCING FACTORS OF PURCHASE
Influencing factors

No. of respondents

Product quality

38

Price value

15

Brand

27

54

Design

3

Availability

17

Total

100

Availability; 17%
Design; 3%

Product quality; 38%

Brand; 27%
Price value; 15%

The above table and chart shows that out of the total respondents 38% respondents are influence
on the basis of product quality, 27% on the basis of brand, 17% on the basis of availability,
15% on the basis of price value and remaining 3% are influence on the basis of design of the
product.

OPINION ON SATISFACTION OF PACKAGING
Opinion

No. of respondents

Very good

41

Good

58

55

Poor

1

Total

100

Poor; 1%
Very good; 41%
Good; 58%

The above table and chart shows that out of the total respondents 58% says that good, 41% very
good and rest 1% say poor. So, majority of the respondents are satisfied with packaging of the
new product (Vermicelli) of Big Foods.

QUALITY OF BIG FOODS PRODUCTS
Satisfaction level
Highly satisfied

No. of respondents
32
56

Satisfied

52

Neutral

13

Dissatisfied

2

Highly Dissatisfied

1

Total

100

Dissatisfied; 2% Highly Dissatisfied; 1%
high satisfied; 32%
Neutral; 13%

Satisfied; 52%

The above table and chart shows that out of the total respondents 52% are satisfied, 32% are
highly satisfied, 13% are neutral, 2% are dissatisfied and rest 1% are highly dissatisfied with
quality of Big Foods product.

FEEDBACK OF MEDIA

57

Media

No. of respondents

Electronic

17

Print

45

Outdoor

26

Any other

12

Total

100

Any other; 12%

Electronic; 17%

Outdoor; 26%
Print; 45%

The above table and chart shows that out of the total respondents 45% are aware through Print
media, 26% through Outdoor media, 17% through Electronic media and rest 12% aware through
any other media.

PREFER TO BIG FOODS
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Prefer

No. of respondents

Yes

87

No

13

Total

100

No; 13%

Yes; 87%

The above table and chart shows that out of the total respondents 87% are prefer Big Foods
Vermicelli and rest 13% respondents are not prefer vermicelli.

OPINION ABOUT PACKAGE SIZE

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Packaging size

No. of respondents

100 gm

5

250 gm

18

500 gm

51

Above 500 gm

26

Total

100

100 gm; 5%
Above 500 gm; 26% 250 gm; 18%

500 gm; 51%

On package size 51% respondents are of the opinion that they would prefer 500 gm, 18% prefer
250 gm, 5% prefer 100 gm and the rest 26% preferred above 500 gm size of vermicelli. In terms
of packaging, 500 gm is the preferred quantity by maximum number of respondents, while above
500 gm package is the second most preferred packaged quantity.

OPINION ABOUT THE PRICE

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Price

No. of respondents

Equivalent to Vijay

18

Equivalent to Bambino

9

Equivalent to Sun feast

13

Less than above

60

Total

100

Equivalent to Amul; 18%
Equivalent to Haldiram; 9%
Less than above; 60%

Equivalent to Bikaji; 13%

On price parameter 18% of respondents wanted the price to be equivalent to Vijay, 13% wanted
it to be equivalent to Bambino, 9% wanted it to be equivalent to Sun feast while 60% expected it
to be less than others. It comes as result from the above data that most customers expect the
pricing of product to be less than all the reputed existing brands

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LIMITATIONS OF THE STUDY
Every study is conducted under some limitations. This study is also no exception. Main
limitations of the study are as follows:-

1) One of the major limitations faced while conducting the study was to communicate
with the selected customers and distributors of Big Foods because they were very busy
with their regular works.
2) Respondent’s unavailability.
3) Two months is a short time to make the report incorporate with the internship task. So
I faced time limitation and unable to give enough time to make my report. A longer
time period would have ensured a much better result for the study findings.

4) Due to fast changing marketing environment the analysis may not hold good for a long
time.
5) Due to the lack of time, during this limited period the study may not be detailed fullfledged and useful in all aspects.
6) It was very challenging to convince people to participate in the survey related to new
product launch.
7) There was the limited time available each day and lots of tasks had to complete in a
day like preparing a reports, conducting surveys etc.

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FINDINGS
1) Customers accepted the new product (Vermicelli) of Big Foods Private Limited.
2) Customer trust on brand of product and name of company while purchasing the product.
3) The company has been able to deliver a good quality and taste products are reasonable and
affordable prices.
4) Most of the complaints that we heard from the retailers is that they are not satisfied with the
company’s margin as the margin is very low compared with the competitors product.
5) The Company enjoys a market leadership in products of Pasta but also lacks products
awareness in product macaroni. But they export macaroni at large scale.
6) The improper distribution network creates a great hindrance in reaching the product to the
market and customers.
7) At most of the outlets, employees are not satisfied even dealers also. According to them, Big
Foods only takes action for customer satisfaction, but for the outlets employee’s satisfaction,
Big Foods tries to avoid it.
8) The retailers are not happy with the damage product treatment given by then company. The
retailers wish for the replacement of the damaged products which the company refuses to
give.
9) Most of the customers are aware that Big Foods is going to launch Vermicelli.
10) It is found that out of the total respondents 35% respondents are in private job.
11) 49% respondents are belongs to age group 20 to 30 years.
12) It is found that 91% respondents have tested Vermicelli.
13) 51% respondents purchase branded Vermicelli.
14) It is found that 87% respondents like flavoured Vermicelli.
15) 84% respondents are user of Vermicelli.
16) 51% respondents are preferred from 500 gm of packaging size.
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17) 45% respondents are aware through the print media.
18) 58% respondents say that the packaging of products is good.
19) 29% respondents select vermicelli on the basis of brand.
20) 52% respondents are satisfied with quality of vermicelli products.

SUGGESTION
 Have also come to know from the survey that people want pure and easily available
product. In other words it can be said that consumers favors those products that are
widely available at the retail counter.
 The company should arrange social as well as cultural programe in the sales territory.
 84% respondents are users of vermicelli, in order to convert 16% of the respondents, into
regular customers; the company should promote products by offering discounts.
 Most of the people on whom survey was conducted are satisfied with vermicelli, so
company retains its brand image. The feedback of the people was positive for the new
product (Vermicelli) of Big Foods.
 Company must undertake extensive promotional activities like advertisements must be
released in different Medias to create more brand awareness.
 Free samples should be distributed among the prospects. Sales promotion tools like gifts,
contests and coupons must be given to retailers as well as customers and prospects.

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 Catalogues should be distributed among customers.
 Big Foods should continue to offer the best toppings to stay at the top. There should be
no compromise in quality and the network facility
 Reliance should pay more concentration in improving the distribution network

CONCLUSION
I have studied and analyzed the vermicelli product market of Big Foods on different aspects of
the markets, outlets, distribution and consumers.
The 2 months of summer internship with Big Foods actually helped me to learn various thing
that would really be helpful in my life for future growth.
This project shows me the way to work in the market .How to communicate with different type
of people .How to convince one for better job .Learnt how to sell, how things work in Fast
moving Consumer goods .having perishable nature of these product one need a excellent
distribution network and carefully select market because these product if transferred to far area
then cost attached to the product will make it un competitive.
According to me the growth of any product whether it could be food based product or anything
depends upon how we do proper branding of that product and also the promotion which plays a
very vital role in attracting customers.
The main goal should be to attract customer and to retain them so that the loyalty maintains in
future as well.

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Besides this Quality is the dominating aspect which influences consumer to purchase Big Food
product, but prompt availability of other brands and aggressive promotional activities by others
influences the consumer towards them and also leads to increase sales
Ultimately I must say that I am privileged to work in the company like Big Foods and get such a
real time exposure of FMCG company.

REFERENCES
BIBLIOGRAPHY:

Philip kotler, Kevinkeller, Abraham Koshy and Jha, Marketing Management,
12th Edition, Pearson Education, New delhi,2007.

Kothari, C.R. Research Methodology, New Age International (P) ltd, New
Delhi, 2004.

S.L.Gupta, Product management, wisdom Publications, Delhi,2009

www.indianpastamanufacture.com/editoria

www.vermicelli.co.in

www.bigfoods.com

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