Page | 1

Acknowledgement

I take this opportunity with much pleasure to thank all the people who helped me through the
course of final project report on “Comparitive Analysis of two Automobile Companies. As I
write this acknowledgement, I must mention that this is not just a formal acknowledgement but
also a sincere note ofthanks and also regard from my side. I feel a deep sense of gratitude and
affection for those who helped and guided me in this project.
The successful completion of my project is all due to co-operation and encouragement extended
to me. First of all I would avail this opportunity to thank Prof. Amrinder Sandhu with his
guidance and encouragement; I am able to complete this project in depth. Sir gave me moral
support and guided me in different matters regarding the topic. He had been very kind and
patient while suggesting me the outline of this project and correcting my doubts. I thank him for
his overall support.
1I hereby acknowledge my sincere gratitude to all the faculty members of Amity Global
Business School, who gave their valuable assistance and co-operation to complete my summer
project report. Their support is valuable for me. It is warmth efforts of parents, friends and well
wishers who had been source of strength and confidence to me in this endeavor.

Page | 2

Index

Index
Introduction
Project Detail
Establishment of both the companies
History of both the companies
Types of vehicles by both companies (Products)
Annual Balance Sheet
Profit & Loss Account
Yearly Report
Sales Comparison of both companies
Tie ups with other automobile companies
Conclusion

Page No.

Page | 3

Introduction:
Tata Motors:
Tata Motors Limited (formerly TELCO) is an Indian multinational automotive manufacturing
company headquartered in Mumbai, Maharashtra, India and a subsidiary of the Tata Group. Its
products include passenger cars, trucks, vans, coaches, buses and military vehicles. It is
the world's eighteenth-largest motor vehicle manufacturing company, fourth-largest truck
manufacturer and second-largest bus manufacturer by volume.

Mahindra and Mahindra Introduction:
Mahindra

&

Mahindra

Limited (M&M)

Indian multinational automobile manufacturing corporation

headquartered

is

an
in Mumbai,

Maharashtra,India. It is one of the largest vehicle manufacturers by production in the Republic of
India. It is a part of Mahindra Group, an Indian conglomerate. The company was founded in
1945 in Ludhiana

Page | 4

Project Detail
Title of the Project:
Comparitive Analysis of two Automobile Companies.
Objective of the project:

To compare the ranking, status, sales, market and price value of two
automobile companies Tata Motors and Mahindra & Mahindra.

Description of the project:

Page | 5

 Establishment of both the companies Tata Motors and Mahindra &
Mahindra.
 History of both the companies.
 Types of vehicles (Products)
 Annual Balance Sheet, Profit & Loss Account and comparative yearly
sales of both the companies.
 Comparative sales of both companies.
 Tie ups with other automobile companies.
 Leading automobile company in 2012.
 Strategies for future.
 Conclusion.

Project implementation and detail:

Schedule:

Page | 6

I used to spend one hour every day on this project.

Methodology:
I had taken the help of internet and magazine of automobile companies.

I will submit the given report as per schedule given below:

Evaluation Component:

(Date Planned)

Synopsis:

15th June, 2013

First Progress report:

30th June, 2013

Second Progress Report:

15th July, 2013

Submission of Final Report to Faculty

Faculty Guide Name:

9th August, 2013

Amrinder Sandhu

Page | 7

Date:
June 15, 2013

Signature
Karan Kamboj

Establishment of both the companies Tata Motors and
Mahindra & Mahindra:

Tata Motors Tata Motors Limited (formerly TELCO) is an Indian multinational automotive manufacturing
company headquartered in Mumbai, Maharashtra, India and a subsidiary of the Tata Group. Its
products include passenger cars, trucks, vans, coaches, buses and military vehicles. It is
the world's eighteenth-largest motor vehicle manufacturing company, fourth-largest truck
manufacturer and second-largest bus manufacturer by volume.

Page | 8

Tata

Motors

has

auto

manufacturing

and

in Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad and Pune in

assembly
India,

as

well

plants
as

in

Argentina, South Africa, Thailand and the United Kingdom. It has research and development
centres in Pune, Jamshedpur, Lucknow and Dharwad, India, and in South Korea, Spain, and the
United Kingdom. It has a bus manufacturing joint venture with Marcopolo S.A., Tata Marcopolo,
and a construction equipment manufacturing joint venture with Hitachi, Telcon Construction
Solutions.
Founded in 1945 as a manufacturer of locomotives, the company manufactured its first
commercial vehicle in 1954 in a collaboration with Daimler-Benz AG, which ended in 1969. Tata
Motors entered the passenger vehicle market in 1991 with the launch of the Tata Sierra and in
1998 launched the first fully indigenous Indian passenger car, the Indica. Tata Motors acquired
the South Korean truck manufacturer Daewoo Commercial Vehicles Company in 2004 and the
British premium car maker Jaguar Land Rover in 2008.
Tata Motors is listed on the Bombay Stock Exchange, where it is a constituent of the BSE
SENSEX index, the National Stock Exchange of India and the New York Stock Exchange. Tata
Motors is ranked 314th in the 2012 Fortune Global 500 ranking of the world's biggest
corporations.

Mahindra & Mahindra -

Mahindra

&

Mahindra

Limited (M&M)

Indian multinational automobile manufacturing corporation

is

an

headquartered

in Mumbai, Maharashtra,India. It is one of the largest vehicle manufacturers

Page | 9

by production in the Republic of India. It is a part of Mahindra Group, an
Indian conglomerate. The company was founded in 1945 in Ludhiana as
Mahindra

&

Mohammed

Mahindra and Malik

by

Ghulam

brothers

K.C.

Mahindra

Mohammed. After

and J.C.
India

gained independence and Pakistan was formed, Mohammed emigrated to
Pakistan. The company changed its name to Mahindra & Mahindra in 1948. It
is ranked #21 in the list of top companies of India in Fortune India 500 in
2011.

Page | 10

History of both the companies:

History of Tata Motors Tata entered the commercial vehicle sector in 1954 after forming a joint venture with DaimlerBenz of Germany. After years of dominating the commercial vehicle market in India, Tata
Motors entered the passenger vehicle market in 1991 by launching the Tata Sierra, a multi utility
vehicle. After the launch of three more vehicles, Tata Estate (1992; a station wagon design based
on the earlier 'TataMobile' (1989), a light commercial vehicle), Tata Sumo (1994; LCV) and Tata
Safari (1998; India's first sports utility vehicle).
Tata launched the Indica in 1998, the first fully indigenous Indian passenger car. Although
initially criticised by auto-analysts, its excellent fuel economy, powerful engine and an
aggressive marketing strategy made it one of the best selling cars in the history of the Indian
automobile industry. A newer version of the car, named Indica V2, was a major improvement
over the previous version and quickly became a mass-favourite. Tata Motors also successfully
exported large quantities of the car to South Africa. The success of Indica played a key role in the
growth of Tata Motors.
In 2004 Tata Motors acquired Daewoo's South Korea-based truck manufacturing unit, Daewoo
Commercial Vehicles Company, later renamed Tata Daewoo.

Page | 11

In 2005, Tata Motors acquired a 21% controlling stake in the Spanish bus and coach
manufacturer Hispano Carrocera. Tata Motors continued its market area expansion through the
introduction of new products such as buses (Starbus & Globus, jointly developed with subsidiary
Hispano Carrocera) and trucks (Novus, jointly developed with subsidiary Tata Daewoo).
In 2006, Tata formed a joint venture with the Brazil-based Marcopolo, Tata Marcopolo Bus, to
manufacture fully built buses and coaches.
In 2008, Tata Motors acquired the British car maker Jaguar Land Rover, manufacturer of the
Jaguar, Land Rover and Daimler luxury car brands, from Ford Motor Company.
In May 2009 Tata unveiled the Tata World Truck range jointly developed with Tata
Daewoo. Debuting in South Korea, South Africa, the SAARCcountries and the Middle-East by
the end of 2009.
Tata acquired full ownership of Hispano Carrocera in 2009.[14]
In 2010, Tata Motors acquired an 80% stake in the Italian design and engineering company Trilix
for €1.85 million. The acquisition formed part of the company's plan to enhance its styling and
design capabilities.[15]

History of Mahindra and Mahindra Mahindra & Mahindra was set up as a steel trading company in 1945. It eventually saw business
opportunity in expanding into manufacturing and selling larger MUVs, starting with assembly
under licence of the Willys Jeep in India. Soon established as the Jeep manufacturers of India,
the company later commenced upon the task of expanding itself, choosing to utillize the
manufacturing industry of light commercial vehicles (LCVs) and agricultural tractors. Today,
Mahindra & Mahindra is a key game player in the utility vehicle manufacturing and branding

Page | 12

sectors in the Indian automobile industry with its flagship UV Scorpio and swiftly exploits
India's growing global market presence in both the automotive and farming industries to push its
products in other countries.
Over the past few years, the company has taken interest in new industries and in foreign markets.
They entered the two-wheeler industry by taking over Kinetic Motors in India.[6] M&M also has
controlling stake in REVA Electric Car Company[7] and acquired South Korea's SsangYong
Motor Company in 2011.[8]
The US based Reputation Institute once ranked Mahindra amongst the top Ten Indian companies
in its 'Global 200: The World's Best Corporate Reputations' list.

Types of vehicles (Products):

Types of Vehicles by Tata Motors -

Cars and Utility Vehicles

Trucks and Buses

Defense and Homeland Security Vehicles

Jaguar

Page | 13

Land Rover

Cars and Utility Vehicles:

 Nano -

 Vista -

 IndicaeV2 -

Page | 14

 Manza -

 Indigo eCS -

 Safari Storme -

 Safari Dicor -

Page | 15

 Sumo Gold -

 Sumo Grande -

 Venture -

 Xenon XT -

Page | 16

 Aria -

Trucks and Buses:

 Pickups -

 Prima -

 Construck -

Page | 17

 Ace -

 Tata Venture -

 Tata Magic Iris -

 Buses -

Page | 18

 Magic -

 Winger -

Defence Mobility Vehicles:

 LPTA 2038 6X6 7 KL Refueler -

 LPTA 3138 8X8 Pinaka Container -

Page | 19

 Anti Terrorist Vehicle -

 Xenon Recce 4x4 -

 Tata Light Armoured Vehicle -

 Quick Development Mobile Communication Terminal on LSV Platform -

Page | 20

 Mobile Bunker on LPA 713 -

 Mine Protected Vehicle -

 LPTA 3138 8X8 7KL Drinking Water Tanktainer -

 LPTA 5252 12X12 Prahaar Missile System -

Page | 21

Jaguar

Land Rover

Types of Vehicles by Mahindra and Mahindra -

 Commercial Vehicles.
 Personal Vehicles.
 Two Wheelers

Scooters

Motercycles

 Defense Vehicles.

Commercial Vehicles:

Page | 22

 Alfa -

 Gio -

 Mahindra Trucks and Buses -

 Bolero Maxi Truck -

 Genio -

Page | 23

 Loadking -

 Maxximo -

 Tourister Buses -

Personal Vehicles:

Page | 24

 Bolero -

 e2o -

 Scorpio -

 Thar -

Page | 25

 Verito -

 Xylo -

 Actyon -

 Actyon Sports -

Page | 26

 Chairman W -

 Korando -

 Kyron -

 Rexton -

Page | 27

 Rodius -

 XUV 500 -

 Quanto -

Two Wheelers:

 Scooters:

Page | 28

Rodeo RZ -

Duro DZ -

Duro -

Flyte -

Page | 29

Kine -

 Motercycles:

Pantero -

Centuro -

Military Defense:
The company has built and assembled military vehicles, commencing in 1947 with the
importation of the Willys Jeep for use in World War II. Its line of military vehicles include
the Axe. It also maintains a joint venture with BAE Systems, Defence Land Systems India.
Conclusion:
 Tata Motors have more products then Mahindra and Mahindra.
 Tata is larger producer than Mahindra and Mahindr

Page | 30

Annual Balance Sheet, Profit & Loss Account, Comparatively yearly
sales of both the companies:

Balance Sheet of Tata Motors:

------------------- in Rs. Cr. ------------------Mar '12

Mar '11

Mar '10

Mar '09

Mar '08

12 mths

12 mths

12 mths

12 mths

12 mths

Total Share Capital

634.75

634.65

570.60

514.05

385.54

Equity Share Capital

634.75

634.65

570.60

514.05

385.54

Share Application Money

0.00

3.06

0.00

0.00

0.00

Preference Share Capital

0.00

0.00

0.00

0.00

0.00

Reserves

18,709.16 19,351.40 14,208.55 11,855.15 7,428.45

Revaluation Reserves

23.75

Networth

19,367.66 20,013.30 14,803.78 12,394.27 7,839.50

Secured Loans

6,915.77 7,766.05

7,742.60

5,251.65

2,461.99

Unsecured Loans

4,095.86 8,132.70

8,883.31

7,913.91

3,818.53

Total Debt

11,011.63 15,898.75 16,625.91 13,165.56 6,280.52

Total Liabilities

30,379.29 35,912.05 31,429.69 25,559.83 14,120.02

Sources Of Funds

Mar '12

24.19

Mar '11

24.63

Mar '10

25.07

Mar '09

25.51

Mar '08

Page | 31

12 mths

12 mths

12 mths

12 mths

12 mths

Application Of Funds
Gross Block

27,111.76 21,883.32 18,416.81 13,905.17 10,830.83

Less: Accum. Depreciation

9,965.87 8,466.25

6,259.90

5,443.52

Net Block

17,145.89 13,417.07 11,203.89 7,645.27

5,387.31

Capital Work in Progress

2,073.96 4,058.56

5,064.96

Investments

20,493.55 22,624.21 22,336.90 12,968.13 4,910.27

Inventories

4,588.23 3,891.39

2,935.59

2,229.81

2,421.83

Sundry Debtors

2,708.32 2,602.88

2,391.92

1,555.20

1,130.73

Cash and Bank Balance

1,115.08 638.79

612.16

638.17

750.14

Total Current Assets

8,411.63 7,133.06

5,939.67

4,423.18

4,302.70

Loans and Advances

6,400.65 5,852.42

5,248.71

5,909.75

4,831.36

Fixed Deposits

725.88

1,141.10

503.65

1,647.17

Total CA, Loans & Advances

15,538.16 14,775.61 12,329.48 10,836.58 10,781.23

Deffered Credit

0.00

Current Liabilities

21,271.45 15,740.69 16,909.30 10,968.95 10,040.37

Provisions

3,600.82 3,222.71

Total CL & Provisions

24,872.27 18,963.40 19,672.73 12,846.21 12,029.80

Net Current Assets

-9,334.11 -4,187.79

-7,343.25

-2,009.63

-1,248.57

Miscellaneous Expenses

0.00

0.00

2.02

6.05

Total Assets

30,379.29 35,912.05 31,429.69 25,559.83 14,120.02

Contingent Liabilities

3,284.12 4,798.83

1,790.13

0.00

0.00

7,212.92

5,232.15

0.00

2,763.43

3,708.33

6,954.04

0.00

1,877.26

5,433.07

0.00

1,989.43

5,590.83

Page | 32

Book Value (Rs)

60.95

314.93

259.03

240.64

202.70

Balance Sheet of Mahindra and Mahindra:
------------------- in Rs. Cr. ------------------Mar '13 Mar '12
Mar '11
Mar '10

Sources Of Funds
Total Share Capital
Equity Share Capital
Share Application Money
Preference Share Capital
Reserves
Revaluation Reserves
Networth

Mar '09

12 mths

12 mths

12 mths

12 mths

12 mths

295.16
295.16
0.00
0.00
14,363.76
0.00
14,658.92

294.52
294.52
0.00
0.00
11,799.26
10.91
12,104.69

293.62
293.62
33.97
0.00
9,974.62
11.18
10,313.39

282.95
282.95
8.01
0.00
7,527.60
11.67
7,830.23

272.62
272.62
0.00
0.00
4,959.26
12.09
5,243.97

Page | 33

Secured Loans
Unsecured Loans
Total Debt
Total Liabilities

266.67
2,960.40
3,227.07
17,885.99
Mar '13

400.18
2,774.04
3,174.22
15,278.91
Mar '12

407.23
1,998.06
2,405.29
12,718.68
Mar '11

602.45
2,277.70
2,880.15
10,710.38
Mar '10

981.00
3,071.76
4,052.76
9,296.73
Mar '09

12 mths

12 mths

12 mths

12 mths

12 mths

Application Of Funds
Gross Block
Less: Accum. Depreciation
Net Block
Capital Work in Progress
Investments
Inventories
Sundry Debtors
Cash and Bank Balance
Total Current Assets
Loans and Advances
Fixed Deposits
Total CA, Loans & Advances
Deffered Credit
Current Liabilities
Provisions
Total CL & Provisions
Net Current Assets
Miscellaneous Expenses
Total Assets

9,373.72
4,047.92
5,325.80
495.54
11,833.46
2,419.77
2,208.35
1,781.41
6,409.53
3,389.26
0.00
9,798.79
0.00
7,662.13
1,905.47
9,567.60
231.19
0.00
17,885.99

8,063.18
3,552.36
4,510.82
922.26
10,310.46
2,358.39
1,988.36
630.57
4,977.32
2,767.19
557.86
8,302.37
0.00
6,921.73
1,845.27
8,767.00
-464.63
0.00
15,278.91

5,849.27
2,841.73
3,007.54
1,364.31
9,325.29
1,694.21
1,354.72
447.62
3,496.55
2,653.52
167.02
6,317.09
0.00
5,289.67
2,005.88
7,295.55
-978.46
0.00
12,718.68

4,866.18
2,537.77
2,328.41
1,374.31
6,398.02
1,188.78
1,258.08
475.17
2,922.03
2,034.47
1,268.06
6,224.56
0.00
3,822.50
1,796.54
5,619.04
605.52
4.12
10,710.38

4,653.66
2,326.29
2,327.37
886.96
5,786.41
1,060.67
1,043.65
635.61
2,739.93
1,402.45
938.82
5,081.20
0.00
3,520.20
1,277.56
4,797.76
283.44
12.55
9,296.73

Contingent Liabilities
Book Value (Rs)

2,722.47 2,633.99
248.32
205.32

2,632.10
174.85

2,307.70
138.02

1,220.39
191.91

Page | 34

Profit & Lose Account of Tata Motors:
------------------- in Rs. Cr. ------------------Mar '12 Mar '11
Mar '10
Mar '09

Income
Sales Turnover
Excise Duty
Net Sales
Other Income
Stock Adjustments
Total Income
Expenditure
Raw Materials
Power & Fuel Cost
Employee Cost
Other Manufacturing Expenses
Selling and Admin Expenses
Miscellaneous Expenses
Preoperative Exp Capitalised
Total Expenses

Operating Profit
PBDIT
Interest

Mar '08

12 mths

12 mths

12 mths

12 mths

12 mths

59,220.94
5,003.72
54,217.22
-11.16
623.84
54,829.90

52,067.87
4,110.63
47,957.24
341.53
354.22
48,652.99

38,173.39
2,800.10
35,373.29
1,220.86
606.63
37,200.78

28,538.20
2,877.53
25,660.67
921.29
-238.04
26,343.92

33,123.54
4,355.63
28,767.91
734.17
-40.48
29,461.60

41,081.79
550.89
2,691.45
2,386.91
3,248.91
1,610.69
-907.13
50,663.51
Mar '12

35,047.05
471.28
2,294.02
1,753.46
2,790.19
2,067.42
-817.68
43,605.74
Mar '11

25,366.12
362.62
1,836.13
1,289.60
2,126.10
1,707.06
-740.54
31,947.09
Mar '10

18,801.37
304.94
1,551.39
866.65
1,652.31
1,438.89
-916.02
23,699.53
Mar '09

20,891.33
325.19
1,544.57
904.95
2,197.49
964.78
-1,131.40
25,696.91
Mar '08

12 mths

12 mths

12 mths

12 mths

12 mths

4,032.83
5,253.69
1,246.25

1,723.10
2,644.39
704.92

3,030.52
3,764.69
471.56

4,177.55 4,705.72
4,166.39 5,047.25
1,218.62 1,383.79

Page | 35

PBDT
Depreciation
Other Written Off
Profit Before Tax
Extra-ordinary items
PBT (Post Extra-ord Items)
Tax
Reported Net Profit
Total Value Addition
Preference Dividend
Equity Dividend
Corporate Dividend Tax
Per share data (annualised)
Shares in issue (lakhs)
Earning Per Share (Rs)
Equity Dividend (%)
Book Value (Rs)

2,947.77
1,606.74
0.00
1,341.03
0.00
1,341.03
98.80
1,242.23
9,581.72
0.00
1,280.70
181.54

3,663.46
1,360.77
106.17
2,196.52
0.00
2,196.52
384.70
1,811.82
8,558.69
0.00
1,274.23
192.80

4,007.44
1,033.87
144.03
2,829.54
0.00
2,829.54
589.46
2,240.08
6,580.97
0.00
859.05
132.89

1,939.47
874.54
51.17
1,013.76
15.29
1,029.05
12.50
1,001.26
4,898.16
0.00
311.61
34.09

3,293.13
652.31
64.35
2,576.47
0.00
2,576.47
547.55
2,028.92
4,805.58
0.00
578.43
81.25

31,735.47
3.91
200.00
60.95

6,346.14
28.55
200.00
314.93

5,705.58
39.26
150.00
259.03

5,140.08
19.48
60.00
240.64

3,855.04
52.63
150.00
202.70

Profit & Lose Account of Mahindra and Mahindra:

------------------- in Rs. Cr. ------------------Mar '13

Mar '12

Mar '11

Mar '10

Mar '09

Page | 36

12 mths

12 mths

12 mths

12 mths

12 mths

Income
Sales Turnover

43,412.65 34,353.63 25,569.55 20,323.63 14,668.13

Excise Duty

2,971.49 2,518.43

Net Sales

40,441.16 31,835.20 23,477.53 18,516.33 13,081.08

Other Income

639.79

574.99

563.13

285.09

132.65

Stock Adjustments

87.31

597.33

202.23

23.69

-156.29

Total Income

41,168.26 33,007.52 24,242.89 18,825.11 13,057.44

2,092.02

1,807.30

1,587.05

Expenditure
Raw Materials

30,675.27 24,258.94 16,604.88 12,461.56 9,208.71

Power & Fuel Cost

206.39

Employee Cost

175.78

143.93

120.97

98.69

1,866.45 1,603.81

1,445.56

1,199.85

1,024.52

Other Manufacturing Expenses

141.16

125.81

98.33

96.92

75.36

Selling and Admin Expenses

0.00

1,811.88

1,735.63

1,439.26

1,109.96

Miscellaneous Expenses

3,013.02 760.05

261.10

264.21

165.83

Preoperative Exp Capitalised

-83.12

-50.87

-59.55

-42.83

Total Expenses

35,819.17 28,662.74 20,238.56 15,523.22 11,640.24

-73.53

Mar '13

Mar '12

Mar '11

Mar '10

Mar '09

12 mths

12 mths

12 mths

12 mths

12 mths

Operating Profit

4,709.30 3,769.79

3,441.20

3,016.80

1,284.55

PBDIT

5,349.09 4,344.78

4,004.33

3,301.89

1,417.20

Interest

191.19

70.86

156.85

134.12

162.75

Page | 37

PBDT

5,157.90 4,182.03

3,933.47

3,145.04

1,283.08

Depreciation

710.81

576.14

413.86

370.78

291.51

Other Written Off

0.00

0.00

0.00

0.00

0.00

Profit Before Tax

4,447.09 3,605.89

3,519.61

2,774.26

991.57

Extra-ordinary items

0.00

0.00

72.49

48.97

PBT (Post Extra-ord Items)

4,447.09 3,605.89

3,519.61

2,846.75

1,040.54

Tax

1,094.27 727.00

857.51

759.00

199.69

Reported Net Profit

3,352.82 2,878.89

2,662.10

2,087.75

836.78

Total Value Addition

5,143.90 4,403.80

3,633.68

3,061.66

2,431.53

Preference Dividend

0.00

0.00

0.00

0.00

0.00

Equity Dividend

798.17

767.48

706.08

549.52

278.83

Corporate Dividend Tax

92.98

101.13

96.56

74.23

33.23

0.00

Per share data (annualised)
Shares in issue (lakhs)

5,903.23 5,890.30

5,872.47

5,659.08

2,726.16

Earning Per Share (Rs)

56.80

48.88

45.33

36.89

30.69

Equity Dividend (%)

260.00

250.00

230.00

190.00

100.00

Book Value (Rs)

248.32

205.32

174.85

138.02

191.91

Page | 38

Yearly Report of Tata Motors:
------------------- in Rs. Cr. -------------------

Mar '13
Net Sales/Income from operations 44,373.04
Other Operating Income
392.68
Total Income From Operations
44,765.72
EXPENDITURE
Consumption of Raw Materials
27,244.28
Purchase of Traded Goods
5,864.45
Increase/Decrease in Stocks
-143.60
Power & Fuel
-Employees Cost
2,837.00
Depreciation
1,817.62
Excise Duty
-Admin. And Selling Expenses
-R & D Expenses
-Provisions And Contingencies
-Exp. Capitalised
-953.80
Other Expenses
8,199.41
P/L Before Other Inc. , Int., Excpt.
-99.64
Items & Tax
Other Income
2,088.20
P/L Before Int., Excpt. Items & Tax 1,988.56
Interest
1,387.76
P/L Before Exceptional Items &
600.80
Tax
Exceptional Items
-425.87

Mar '12

Mar '11

Mar '10

Mar '09

54,005.40 47,807.42 35,593.05 25,660.79
301.16
233.04
--54,306.56 48,040.46 --33,894.82
6,433.95
-623.84
-2,691.45
1,606.74
-----907.13
8,639.76

27,058.47
7,363.13
-354.22
-2,294.02
1,360.77
-----817.68
7,831.60

20,392.60
--606.63
-1,836.13
1,033.87
-----740.54
10,677.24

16,218.62
-238.04
-1,551.39
874.54
-----916.02
6,867.49

2,570.81

3,304.37

--

--

574.08
3,144.89
1,218.62

183.26
3,487.63
1,143.99

1,853.45
-1,103.84

925.97
-673.68

1,926.27

2,343.64

3,749.99

1,079.02

-585.24

-147.12

--

--

Page | 39

P/L Before Tax
174.93
Tax
-126.88
P/L After Tax from Ordinary
301.81
Activities
Prior Year Adjustments
-Extra Ordinary Items
-Net Profit/(Loss) For the Period
301.81
Equity Share Capital
638.07
Reserves Excluding Revaluation
10,473.46
Reserves
Equity Dividend Rate (%)
-EPS Before Extra Ordinary
Basic EPS
0.93
Diluted EPS
0.93
EPS After Extra Ordinary
Basic EPS
0.93
Diluted EPS
0.93
Public Share Holding
No Of Shares (Crores)
127.00
Share Holding (%)
46.90
Promoters and Promoter Group Shareholding
a) Pledged/Encumbered
- Number of shares (Crores)
7.10
- Per. of shares (as a % of the total
7.55
sh. of prom. and promoter group)
- Per. of shares (as a % of the total
2.62
Share Cap. of the company)
b) Non-encumbered
- Number of shares (Crores)
86.91
- Per. of shares (as a % of the total
92.45
sh. of prom. and promoter group)
- Per. of shares (as a % of the total
32.09
Share Cap. of the company)

1,341.03
98.80

2,196.52
384.70

-589.46

-12.50

1,242.23

1,811.82

--

--

--1,242.23
634.75

--1,811.82
637.71

--920.45
2,240.08
570.60

--65.26
1,001.26
514.05

18,967.51 19,351.40 14,370.24 11,691.03
--

--

--

--

3.90
3.77

30.28
28.92

---

---

3.90
3.77

30.28
28.92

---

---

131.91
49.00

24.11
44.78

25.88
51.11

20.32
45.17

7.85

4.40

--

--

8.38

23.47

--

--

2.92

8.17

--

--

85.86

14.35

--

--

91.62

76.53

--

--

31.90

26.66

--

--

Page | 40

Yearly Report of Mahindra and Mahindra:
Standalone Yearly Results

------------------- in Rs. Cr. -------------------

Mar '13
Net Sales/Income from operations
Other Operating Income
Total Income From Operations
EXPENDITURE
Consumption of Raw Materials
Purchase of Traded Goods
Increase/Decrease in Stocks
Power & Fuel
Employees Cost
Depreciation

Mar '12

Mar '11

Mar '10

Mar '09

39,903.12 31,392.03 23,493.72 18,602.11 13,093.68
538.04
461.49
---40,441.16 31,853.52 23,493.72 --20,749.87
9,752.68
-87.31
-1,866.45
710.81

18,804.52
5,292.58
-597.33
-1,701.78
576.14

14,708.94
--202.23
-1,445.56
413.86

11,695.56
--23.69
-1,198.47
370.78

8,771.79
-156.29
-1,024.61
291.51

Page | 41

Excise Duty
-Admin. And Selling Expenses
-R & D Expenses
-Provisions And Contingencies
-Exp. Capitalised
-Other Expenses
3,450.17
P/L Before Other Inc. , Int., Excpt.
3,998.49
Items & Tax
Other Income
549.17
P/L Before Int., Excpt. Items & Tax 4,547.66
Interest
191.19
P/L Before Exceptional Items &
4,356.47
Tax
Exceptional Items
90.62
P/L Before Tax
4,447.09
Tax
1,094.27
P/L After Tax from Ordinary
3,352.82
Activities
Prior Year Adjustments
-Extra Ordinary Items
-Net Profit/(Loss) For the Period
3,352.82
Equity Share Capital
295.16
Reserves Excluding Revaluation
14,352.92
Reserves
Equity Dividend Rate (%)
-EPS Before Extra Ordinary
Basic EPS
56.85
Diluted EPS
54.61
EPS After Extra Ordinary
Basic EPS
56.85
Diluted EPS
54.61
Public Share Holding
No Of Shares (Crores)
42.64
Share Holding (%)
69.45
Promoters and Promoter Group Shareholding
a) Pledged/Encumbered
- Number of shares (Crores)
1.26
- Per. of shares (as a % of the total
8.18
sh. of prom. and promoter group)

-----2,881.25

-----4,085.27

-----2,776.53

-----2,048.36

3,194.58

3,042.32

--

--

465.79
3,660.37
162.75

309.52
3,351.84
-50.29

199.35
-27.81

270.34
-45.26

3,497.62

3,402.13

2,756.00

1,026.20

108.27
3,605.89
727.00

-3,402.13
857.51

--759.00

--199.69

2,878.89

2,544.62

--

--

--2,878.89
294.52

-117.48
2,662.10
293.62

-90.75
2,087.75
282.95

-10.27
836.78
272.62

11,865.66 10,008.57 7,532.15

4,977.37

--

--

--

--

48.97
46.89

46.21
44.33

---

---

48.97
46.89

46.21
44.33

---

---

42.46
69.15

42.46
69.16

39.61
68.49

17.89
64.15

1.18

1.13

--

--

7.63

7.41

--

--

Page | 42

- Per. of shares (as a % of the total

2.06
Share Cap. of the company)
b) Non-encumbered
- Number of shares (Crores)
14.20
- Per. of shares (as a % of the total
91.82
sh. of prom. and promoter group)
- Per. of shares (as a % of the total
23.12
Share Cap. of the company)

1.93

1.84

--

--

14.33

14.15

--

--

92.37

92.69

--

--

23.33

23.06

--

--

Conclusion:
 Tata Motors have more sales as compare to Mahindra and Mahindra. As, in year 2012
annual sales of Tata Motors is 54,005.40 ,where as the sale of Mahindra and
Mahindra is 31,392.03.
 Tata Motors have more annual income then Mahindra and Mahindra.

Page | 43

Sales comparison of both companies per annum:

Sales table of Tata Motors -

Page | 44

Sales Table of Mahindra and Mahindra Motors -

Page | 45

Conclusion:

 Sales of Mahindra and Mahindra is more as compare to Tata Motors.
 From last year Mahindra and Mahindra push up its sale and become
larger producer then Tata Motors.
 Mahindra and Mahindra is leading in sales of private vehicles, Tata
Motors is still leading in commercial vehicles.

Page | 46

Tie ups of Mahindra and Mahindra and Tata Motors with other
automobile companies:

Tata Motors tie up with other companies  Tata Motors collaboration with Daimler-Benz AG((Mercedes Benz):
The company manufactured its first commercial vehicle in 1954 in a collaboration with DaimlerBenz AG((Mercedes Benz), which ended in 1969.

 Tata Motors with Daewoo Commercial Vehicles Company:

Indica’s high success gave Tata Motors the financial power to take over Daewoo Motors. This
gave the company an opportunity to give their brand international exposure. Tata Motors
acquired the South Korean truck manufacturer Daewoo Commercial Vehicles Company in 2004,
now known as Tata Daewoo Commercial Vehicle. Daewoo’s trucks are sold as Tata Daewoo

Page | 47

Commercial Vehicle in South Korea. Tata Motors first acquired a 21% stake in Hispano
Carrocera SA in 2005, and acquired the remaining 79% for an undisclosed sum in 2009, making
it a fully owned subsidiary, subsequently renamed Tata Hispano.

 Tata Motors deals with British Jaguar Land Rover:

In March 2008, it finalised a deal with Ford Motor Company to acquire their British Jaguar Land
Rover (JLR) business, which also includes the Rover, Daimler and Lanchester brand names.

Page | 48

 Tata Motors with Marcopolo of Brazil:
Tata Motors formed 51:49 joint venture with Marcopolo of Brazil and came up with
manufacturing and assembling fully-built buses and coaches targeting the developing mass rapid
transportation systems. Tata and Marcopolo jointly have launched low-floor city buses that are
widely used by Delhi, Mumbai, Lucknow and Bangalore transport corporations. Tata Motors has
been continuously acquiring foreign brands to increase its global presence. Today, Tata Motors

Page | 49

has its auto manufacturing and assembly plants in Jamshedpur, Pantnagar, Lucknow, Ahmedabad
and Pune in India, and in Argentina, South Africa, South Korea and Thailand. It is further
planning to set up more plants in Turkey, Indonesia and Eastern Europe.

Tata Motors, which is country’s largest commercial vehicle maker, is all set to come up with a
new series of buses along with partner Marcopolo that will supply to both inter and intra- city
transport.

Mahindra and Mahindra tie up with other companies  Mahindra and Mahindra a joint venture with Ford Motor Company:
In the year 1996, Mahindra Ford India Limited was established, a joint venture with Ford
Motor Company, USA, to manufacture passenger cars.
Ford has entered the Indian market through a tie - up with Mahindra Motors to
manufacture the Ford Escort. Sold to over 18 million owners worldwide, the models
available in India are specially engineered for Indian conditions. Ford has sold over
260,000,000 vehicles around the world, and is all geared to make India a global player in
automobiles.
With an investment of over Rs. 1700 crores, and in an area encompassing 350 acres, Ford
has set up its own new, integrated manufacturing plant at Maraimalai Nagar near

Page | 50

Chennai. It has been the endeavor at Mahindra Ford to manufacture India's top quality
cars.
Acknowledgement has come in the form of the J D power 1997 India Initial Quality and
Customer Satisfaction Awards. These internationally acclaimed and recognized awards
voted the Ford Escort as the Best Quality car and the Mahindra Ford and its dealerships
were rated the highest in Customer Satisfaction. This is an honour as it its only the second
time in automotive history that the same brand/manufacturer has received both the
awards in the same year.

WITH

 Mahindra and Mahindra a joint venture with Navistar International:
Mahindra Navistar Automotives Ltd, formerly called Mahindra International, is an
Indian commercial

vehicle manufacturer

formed

in

2005

from

a joint-

venture between Navistar International (49%) of the United States and Indian automobile
maker Mahindra & Mahindra (51%).
Mahindra Navistar has started its manufacturing activities for the production
of commercial vehicles ranging from 3.5 – 49 tons GVW/GCW. The products of MNAL
are currently sold under the trademark of Cabking, Loadking and Tourister.[5]
In December 2012, Navistar announced that they were selling their stake to Mahindra and
exiting both joint ventures, Mahindra Navistar andMahindra Navistar Engines.

Page | 51

Mahindra & Mahindra (M&M) announced that it took over complete ownership to sell
products of MNAL and MNEPL. Navistar however decided that it would source the
components from India. M&M would forward its engineering services to Navistar, which
in turn would facilitate support to it through the license agreements.

 Mahindra and Mahindra commenced with Bavarian Auto Group:

In early 2008, Mahindra commenced its first overseas CKD operations with the launch of
the Mahindra Scorpio in Egypt,[21] in partnership with the Bavarian Auto Group. This was
soon followed by assembly facilities in Brazil. Vehicles assembled at the plant in
Bramont, Manaus, include Scorpio Pik Ups in single and double cab pick-up body styles
as well as SUVs. The Mahindra Scorpio is being exported to Europe, Africa, Asia,
Middle East, South America and Australia.

“This launch is a significant milestone for Mahindra as it not only expands our footprint
in Africa but also marks the first time the Scorpio is being assembled from CKD kits
outside India. With its unique combination of rugged utility and style, the Scorpio has
carved a distinct niche for itself in markets across the globe and we are confident that it
will create its own space in the Egypt market

Page | 52

Over the past year, the Scorpio has been successfully launched in markets including
Morocco, Kenya, Ghana, Nigeria and Sudan

 Mahindra and Mahindra a joint venture with Renault S.A. of France:
Mahindra

Renault

Limited was

a JV between India's

largest Utility

vehicle manufacturer Mahindra & Mahindra Limited & Renault S.A. of France(51% &
49% respectively). The joint venture was formed in 2007. On April 15. 2010 Mahindra &
Mahindra and Renault together announced restructuring plans by which Mahindra would
buy Renault's share in the joint venture and Renault would continue to provide the
support for M&M through license agreement and continue to be supplier of key
components.
Mahindra

Renault

Limited currently

has

a

manufacturing

plant

in Nashik, Maharashtra with a capacity of 50,000 vehicles per annum. Renault-Nissan
have invested Rs 4,500 Crores to build a manufacturing plant in Chennai which will have
a capacity of 400,000 vehicles per annum divided equally between Mahindra Renault
Limited and Nissan Motor India Private Limited.

Page | 53

The Renault Logan was launched 2007 and became the Mahindra Verito after the ending
of the join venture in 2010.

 Mahindra

and

Mahindra

joined

with

Ssangyong

Motor

Company:

The Ssangyong Motor Company joined Mahindra & Mahindra in
2011.

Founded in 1954 as the Ha-dong-hwan Motor Workshop,

Ssangyong is today a major player in the South Korean utility
vehicle space and enjoys a market presence in more than 90 countries.
Based in Pyeongtaek, South Korea, Ssangyong is more than 4,800
people who are passionate about cars. It is the fourth largest
automobile manufacturer in South Korea. SsangYong, these two words
mean double dragons.

Page | 54

Mahindra Ssangyong has 1 car models available in India. The available
models are Mahindra Ssangyong Rexton,. The minimum priced model
of Mahindra Ssangyong is Mahindra Ssangyong Rexton priced at Rs
18,77,092 and the maximum priced model of Mahindra Ssangyong
is Mahindra Ssangyong Rexton priced at Rs 20,99,711.

Leading automobile company in 2012:

Tata Motors Ranking -

Page | 55

 3rd Rank in Indian automobile market.

One of the oldest car makers in India, Tata motors was founded in the year
1945. Headquartered at Mumbai with at headcount of about 60000 people
Tata motors stands at 3rd rank with a share of 13.3%.

Mahindra and Mahindra Ranking -

 4th Rank in Indian automobile market.

Always being known for its tractors and farm equipment Mahindra and
Mahindra

has made huge leaps in the Indian car market. This started

happening with the launch of its iconic brand “Scorpio”. M&M utility vehicle
segment grew by almost 60% in past couple of years taking it to 4 th rank with
a total market share of 11.4%.

Conclusion:
 By year 2012 Tata Motors was leading over Mahindra and
Mahindra.

Page | 56

 Tata Motors got 3rd rank in automobile companies where as
Mahindra and Mahindra got 4th position.
 Mahindra and Mahindra had improved a lot in last few years
and become a competitor of large automobile company Tata
Motors.
 Mahindra and Mahindra segment grew by almost 60% in last
few years.

Strategies for future:

Strategies Tata Motors strategies for future -

 Globalization:

Tata Motors produces vehicles both in the Light Commercial Vehicles (LCV)
and the Medium and Heavy Commercial Vehicles (M and HCV) segments. It
faces higher competition in the LCV segment, where its Tata ACE has been a
huge success. Internationalization forms a key component of Tata Motor's
strategy and it has successfully entered countries having a demand similar
to

India

like

South

Africa,

Thailand

and

Argentina,

mainly

through

acquisitions and joint ventures. It needs to improve its product reliability,
service network and channel reach in order to maintain and replicate this

Page | 57

success in other markets. Some of the recommendations for Tata Motors are
exploring mass customization options in the Small Commercial Vehicle (SCV)
segment, improving brand reputation and technology appropriation to bring
out a world class ultra-HCV segment.

 8 new launches across 5 brands:
The company, on Wednesday, announced eight new simultaneous launches across five brands.
These include new enhanced versions of the Tata Indigo eCS, Tata Sumo Gold, Tata Nano, Tata
Indica, Tata Safari Storme and CNG variants of the Indica, Indigo and the Nano. While some
will be immediately available, all variants will be phased in over the next 90 days. Indigo eCS
BS3 starts at Rs. 4.99 lakh (ex-showroom Delhi) while the eCS LS BS4 starts at Rs. 5.29 lakh.
Tata Sumo Gold will be offered in five variants starting at Rs. 5.83 lakh while the new Tata Nano
will be offered in three trims starting at Rs. 1.5 lakh. Tata Indica starts at Rs. 3.99 lakh.
The Tata Motors chief said for the new journey, the four pillars would be enhanced product
focus, world class manufacturing, enhanced sales experience and enhanced service experience.
The company would roll out improved dealerships across 150 dealers in 100 cities in the current
calendar year. It would also launch 11 new service programmes over the next month, he added.
“The markets are down, and we have been aligning production to market conditions,’’ said Ranjit
Yadav, President, Passenger Vehicles Business Units, Tata Motors.
“We are confident that the new introductions and new initiatives will see traction going forward.
Thankfully now, our inventory levels have come down significantly and are at a healthy one
month levels,’’ he added.

Page | 58

Mahindra and Mahindra strategies for future -

Page | 59

 Mahindra & Mahindra to expand businesses in Sri Lanka; to launch 2-wheelers:

COLOMBO: Diversified conglomerate Mahindra & Mahindra is embarking on a major
expansion drive for its range of businesses in Sri Lanka, the largest vehicle export market for the
group, by foraying into two-wheeler and aviation segments.
The group is also keen on exploring possibilities in financing, hospitality, housing and IT sectors.
The group, which has already sold its first aircraft in Sri Lanka and will launch its scooters by
the end of this year, is undergoing a brand building exercise in the country by joining hands with
Sri Lanka Premier League (SLPL) as the title sponsor for the first edition of the tournament.

 Shaping the FUTURE of Mobility (Clean, green & lowest cost of commuting):
Pertinent issues like environmental degradation, pollution related health concerns, climate
change, energy security and rising oil prices have come to the forefront in recent times. The
depletion and distribution of non-renewable conventional fuel is pushing alternate energy and
propulsion technologies centre stage on the global agenda.
Commenting upon the Mahindra Group’s focus to shape the future of mobility, Mr. Anand
Mahindra, Vice Chairman and Managing Director, Mahindra Group said, “l firmly believe that
Mahindra is on the threshold of shaping the way we will commute in the 21st century. Today, we
usher in a new paradigm to bring in products and mobility solutions which will bear testimony to
our commitment to a cleaner environment on planet Earth, and lay emphasis on the mobility
needs of tomorrow's consumer. The sheer versatility of the product suite that the Mahindra
Group has on display at the Auto Expo 2012 is representative of the direction our brands are
taking to bring in positive change and to be regarded as game changers in the mobility space."

Page | 60

The Mahindra Group has for some time now worked on shaping the future of mobility with
cutting edge product innovation to find new solutions for urban mobility needs that will provide
clean, green and far more economical personal transportation to customers for their daily
commutes. A first step in that direction has been the NeXt Generation concept of Electric
Vehicles (EVs) from Mahindra Reva.
Speaking on the occasion of the NeXt Generation Mahindra Reva Concept vehicle unveil at the
Auto Expo, Dr. Pawan Goenka, President, Automotive and Farm Sectors said, “Imagine
travelling from Connaught Place to the Delhi International Airport for an energy cost of just Rs
10! Now imagine doing this in air conditioned climate controlled comfort and without emitting a
single molecule of harmful gases. That is how we believe we could shape the future of mobility.
To enable this, we are already working on integrating a comprehensive eco-system of sustainable
mobility solutions, encompassing alternative technologies such as electric, hybrid and fuel cells
into our research, development and commercialisation plans.”
To support the intra city transportation, the country will need new infrastructure to source,
distribute, and charge a range of electric vehicles. Integrated with public transportation, this
infrastructure will provide seamless congestion-free urban mobility solutions. The Government
of India has initiated an accelerated program to find new solutions that will harness the
opportunities in using electrical energy from both conventional and renewable sources to power
such mobility solutions.

Page | 61

Conclusion:

 Tata Motors have more products then Mahindra and Mahindra.
 Tata is larger producer than Mahindra and Mahindra.
 Tata Motors have more sales as compare to Mahindra and Mahindra. As, in year 2012
annual sales of Tata Motors is 54,005.40 ,where as the sale of Mahindra and
Mahindra is 31,392.03.
 Tata Motors have more annual income then Mahindra and Mahindra.
 Sales of Mahindra and Mahindra is more as compare to Tata Motors.
 From last year Mahindra and Mahindra push up its sale and become larger producer
then Tata Motors.
 Mahindra and Mahindra is leading in sales of private vehicles, Tata Motors is still
leading in commercial vehicles.

Made By:
Karan Kamboj

Submitted To:
Amrinder Sandhu