MarketLine Industry Profile

Carbonated Soft
Drinks in Europe
August 2013
Reference Code: 0201-0028

Publication Date: August 2013

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Europe - Carbonated Soft Drinks
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EXECUTIVE SUMMARY
Market value
The European carbonated soft drinks market grew by 2.3% in 2012 to reach a value of $69,223.5 million.

Market value forecast
In 2017, the European carbonated soft drinks market is forecast to have a value of $78,646.4 million, an increase of
13.6% since 2012.

Market volume
The European carbonated soft drinks market grew by 2.2% in 2012 to reach a volume of 57,990.2 million liters.

Market volume forecast
In 2017, the European carbonated soft drinks market is forecast to have a volume of 64,921.1 million liters, an increase
of 12% since 2012.

Category segmentation
Standard cola is the largest segment of the carbonated soft drinks market in Europe, accounting for 36.9% of the
market's total value.

Geography segmentation
The United Kingdom accounts for 18.7% of the European carbonated soft drinks market value.

Market share
The Coca-Cola Company is the leading player in the European carbonated soft drinks market, generating a 50.8% share
of the market's volume.

Market rivalry
Rivalry in the European market is affected by continuing concentration of market share by the top four key players.

Europe - Carbonated Soft Drinks
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0201 - 0028 - 2012
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TABLE OF CONTENTS
Executive Summary..........................................................................................................................................................................2
Market value ..................................................................................................................................................................................2
Market value forecast...................................................................................................................................................................2
Market volume...............................................................................................................................................................................2
Market volume forecast ...............................................................................................................................................................2
Category segmentation................................................................................................................................................................2
Geography segmentation ............................................................................................................................................................2
Market share..................................................................................................................................................................................2
Market ri valry .................................................................................................................................................................................2
Market Overview ...............................................................................................................................................................................7
Market definition............................................................................................................................................................................7
Market analysis .............................................................................................................................................................................7
Market Data........................................................................................................................................................................................8
Market value ..................................................................................................................................................................................8
Market volume...............................................................................................................................................................................9
Market Segmentation .....................................................................................................................................................................10
Category segmentation..............................................................................................................................................................10
Geography segmentation ..........................................................................................................................................................11
Market share................................................................................................................................................................................12
Market distribution ......................................................................................................................................................................13
Market Outlook ................................................................................................................................................................................14
Market value forecast.................................................................................................................................................................14
Market volume forecast .............................................................................................................................................................15
Five Forces Analysis ......................................................................................................................................................................16
Summary......................................................................................................................................................................................16
Buyer power.................................................................................................................................................................................17
Supplier power ............................................................................................................................................................................18
New entrants ...............................................................................................................................................................................19
Threat of substitutes...................................................................................................................................................................20
Degree of rivalry..........................................................................................................................................................................21
Leading Companies........................................................................................................................................................................22

Europe - Carbonated Soft Drinks
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0201 - 0028 - 2012
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............................................................... Inc.....25 PepsiCo..37 Methodology................................0028 ......................................................................................................................................................................................................................................................................................................................................................33 Appendix.................................................................................................................................37 Industry associations..............................................38 Europe ...........................38 Related MarketLine research.......................... ...................................................................................................................................................................................................................Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0201 .......................22 The Coca-Cola Company.......................Britvic plc ........2012 Page | 4 ........................................................................................................................................................................................................................................................................................................................................................................................................................29 Suntory Group ..................

..............0028 ..............................................................................................................34 Table 22: Suntory Group: key financial ratios ..........15 Table 9: Britvic plc: key facts......................................................23 Table 13: The Coca-Cola Company: key facts ............................................................................................................................................................................... Inc....................................................................................................................................................................................................................................................31 Table 19: Suntory Group: key facts .......... by volume.................................................31 Table 18: PepsiCo.................................: key financials ($) ........................................................................ 2008–12...................................10 Table 4: Europe carbonated soft drinks market geography segmentation: $ million....................12 Table 6: Europe carbonated soft drinks market distribution: % share....................... 2012 .......................................................................................................................................................................................................................................................................26 Table 15: The Coca-Cola Company: key financial ratios ................ 2012–17..................9 Table 3: Europe carbonated soft drinks market category segmentation: $ million.................................................................35 Europe .............................................13 Table 7: Europe carbonated soft drinks market value forecast: $ million.............: key financial ratios................................................................................................................................................................................................ Inc............................... 2012 ...............................................................34 Table 21: Suntory Group: key financials (¥) ....Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0201 ......23 Table 12: Britvic plc: key financial ratios ..........29 Table 17: PepsiCo........................................11 Table 5: Europe carbonated soft drinks market share: % share......................................8 Table 2: Europe carbonated soft drinks market volume: million liters....................................................................................................................14 Table 8: Europe carbonated soft drinks market volume forecast: million liters..........................22 Table 10: Britvic plc: key financials ($) .................................................................... by volume.. 2012 ............................................................................27 Table 16: PepsiCo.....................2012 Page | 5 .LIST OF TABLES Table 1: Europe carbonated soft drinks market value: $ million.......25 Table 14: The Coca-Cola Company: key financials ($) ........... 2012 ...........23 Table 11: Britvic plc: key financials (£) ..33 Table 20: Suntory Group: key financials ($) ................................................. 2012 –17 ...... Inc.............................................................................................................................................................................................................: key facts ...................................... 2008–12.........

.13 Figure 7: Europe carbonated soft drinks market value forecast: $ million................................................................. Inc.................: revenues & profitability.9 Figure 3: Europe carbonated soft drinks market category segmentation: % share......................................................... 2012–17 . 2012......... 2012 ................................................................................................14 Figure 8: Europe carbonated soft drinks market volume forecast: million liters................15 Figure 9: Forces driving competition in the carbonated soft drinks market in Europe..........12 Figure 6: Europe carbonated soft drinks market distribution: % share.....................................11 Figure 5: Europe carbonated soft drinks market share: % share........24 Figure 16: Britvic plc: assets & liabilities ......LIST OF FIGURES Figure 1: Europe carbonated soft drinks market value: $ million...............................................................................2012 Page | 6 .........32 Figure 21: Suntory Group: revenues & profitability ............................36 Europe ........................................................................27 Figure 18: The Coca-Cola Company: assets & liabilities ... 2012 ............................ 2012........................................................................ 2008–12................................................. by volume......... 2012 ................................ by value..........................................................................................8 Figure 2: Europe carbonated soft drinks market volume: million liters............... by value....... 2012.........19 Figure 13: Factors influencing the threat of substitutes in the carbonated soft drinks market in Europe............................................................................: assets & liabilities.............................................................17 Figure 11: Drivers of supplier power in the carbonated soft drinks market in Europe.........................................21 Figure 15: Britvic plc: revenues & profitability .................................................................24 Figure 17: The Coca-Cola Company: revenues & profitability ...............................35 Figure 22: Suntory Group: assets & liabilities ........................ by volume........................................18 Figure 12: Factors influencing the likelihood of new entrants in the carbonated soft drinks market in Europe............. Inc...10 Figure 4: Europe carbonated soft drinks market geography segmentation: % share.......................................... 2012–17 ...........................................16 Figure 10: Drivers of buyer power in the carbonated soft drinks market in Europe............32 Figure 20: PepsiCo...... 2008 –12 .............................................................................................................................................. 2012 ............................. 2012 ......20 Figure 14: Drivers of degree of rivalry in the carbonated soft drinks market in Europe........28 Figure 19: PepsiCo.. 2012 .......................................................... 2012.................................Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0201 ..............................0028 ....

3% for the 2012-2017 period.2m and $12. expected to produce slightly stronger moderate growth to the end of the forecast period to 2017. representing a CAGR of 2.4% respectively. Romania. France. Ireland. Greece.MARKET OVERVIEW Market definition The carbonated soft drinks market consists of retail sales of diet cola. the German and UK markets will grow with CAGRs of 1.6% respectively.5% between 2008 and 2012. Poland. which is expected to drive the market to a value of $78.0028 . An y currency conversions used in the compilation of this report have been calculated using 2012 annual average exchange rates.2m and $16. Market consumption volumes increased with a CAGR of 1. The market is. representing a compound annual growth rate (CAGR) of 1.2 million liters in 2012. to reach respective values of $10. mixers and other carbonates.223.6m in 2017. Eastern Europe comprises the Czech Republic. standard cola. The market's volume is expected to rise to 64. to reach respective values of $11.4m by the end of 2017. The fruit-flavored carbonates segment contributed revenues of $24. Western Europe comprises Austria. with an anticipated CAGR of 2.9% of the market's overall value. For the purposes of this report. Russia. Market analysis The European carbonated soft drinks market has experienced weak growth in value and volume in recent years.738. fruit-flavored carbonates.8m in 2012.063. with total revenues of $25. Finland.921.6% and 4.646.538. to reach a total of 57.990. Sweden. Italy. over the same period. and Turkey. Switzerland. equivalent to 36.274. equating to 35. Germany. Belgium.945.1m. Comparatively. Europe consists of Western Europe and Eastern Europe. the German and UK markets grew with CAGRs of 1. Hungary.2012 Page | 7 .9m in 2012. The standard cola segment was the market's most lucrative in 2012. The European carbonated soft drinks market had total revenues of $69.2017. The market is valued according to retail selling price (RSP) and includes any applicable taxes. the Netherlands.7% and 2.1 million liters by the end of 2017. and the United Kingdom. In comparison. Denmark.431.5m in 2012. Portugal.4% between 2008 and 2012. The performance of the market is forecast to accelerate.Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0201 . over the same period. however.6% for the five -year period 2012 .7% of the market's aggregate value. Europe . Norway. Spain.

221.5 53.223.6 2009 66.8 50.0 1.3% in 2012 to reach a value of $69.427.0028 .649.MARKET DATA Market value The European carbonated soft drinks market grew by 2.192. The compound annual growth rate of the market in the period 2008–12 was 1.845.098. 2008 –12 SOURCE: MARKETLINE Europe .2012 Page | 8 .4% 2010 67.6 1.686.732.1 52.3% CAGR: 2008–12 SOURCE: MARKETLINE % Growth 1.4 51.9 0.5% M AR KE TL IN E Figure 1: Europe carbonated soft drinks market value: $ million. 2008–12 Year $ million € million 2008 65.Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED M AR KE TL IN E 0201 . Table 1: Europe carbonated soft drinks market value: $ million.7 52.115.5 million.3 2.5%.223.9% 2012 69.5% 2011 67.

4%.875.2 2. The compound annual growth rate of the market in the period 2008–12 was 1.1% 2010 56.753.990.4% M AR KE TL IN E Figure 2: Europe carbonated soft drinks market volume: million liters. Table 2: Europe carbonated soft drinks market volume: million liters.821.8 2009 56.990.1%) 2012 57.2% CAGR: 2008–12 SOURCE: MARKETLINE % Growth 1.2% in 2012 to reach a volume of 57. 2008–12 SOURCE: MARKETLINE Europe .1 (0.2 2.4% 2011 56.0028 .Market volume The European carbonated soft drinks market grew by 2.Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED M AR KE TL IN E 0201 .2012 Page | 9 .015. 2008 –12 Year million liters 2008 54.2 million liters.7 1.

039.MARKET SEGMENTATION Category segmentation Standard cola is the largest segment of the carbonated soft drinks market in Europe.5 14.9% Fruit-flavored carbonates 24.0028 .1 36.7% of the market.223. The Fruit-flavored carbonates segment accounts for a further 35. accounting for 36.6 8.9 35.9% of the market's total value.738.7% Diet cola 9. Table 3: Europe carbonated soft drinks market category segmentation: $ million.4 4.4% Other 5.929. 2012 Category 2012 % Standard cola 25.5 100% SOURCE: MARKETLINE M AR KE TL IN E Figure 3: Europe carbonated soft drinks market category segmentation: % share. by value.Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED M AR KE TL IN E 0201 .977.538. 2012 SOURCE: MARKETLINE Europe .4% Mi xers 3.2012 Page | 10 .6% Total 69.

4 11.9 6.223.7% of the European carbonated soft drinks market value.6 6.2 15.500.Geography segmentation The United Kingdom accounts for 18.5 Rest of Europe 28.871.1 Spain 7.945.5 41.0028 .431.8 18.1% of the European market. Germany accounts for a further 15.7 Total 69. Table 4: Europe carbonated soft drinks market geography segmentation: $ million.4 France 4.4 100% SOURCE: MARKETLINE M AR KE TL IN E Figure 4: Europe carbonated soft drinks market geography segmentation: % share. by value.6 Italy 4.891.2012 Page | 11 .582. 2012 Geography 2012 % United Kingdom 12.Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED M AR KE TL IN E 0201 . 2012 SOURCE: MARKETLINE Europe .7 Germany 10.

by volume. 2012 Company % Share The Coca-Cola Company 50.3% Other 28.Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED M AR KE TL IN E 0201 .0% Suntory Group 3. accounts for a further 15% of the market. generating a 50. Table 5: Europe carbonated soft drinks market share: % share.1% Total 100% SOURCE: MARKETLINE M AR KE TL IN E Figure 5: Europe carbonated soft drinks market share: % share.8% share of the market's volume. 2012 SOURCE: MARKETLINE Europe . by volume. Inc.Market share The Coca-Cola Company is the leading player in the European carbonated soft drinks market. Inc.0028 .2012 Page | 12 .8% Pepsico. 15.8% Britvic Plc 2. Pepsico.

6% share of the total market's volume. by volume.6% On-trade 27.6% Other 15.4% Independent retailers 11. by volume.0028 .4% of the market.2% Vending machines 5.Market distribution Supermarkets / hypermarkets form the leading distribution channel in the European carbonated soft drinks market.2% Total 100% SOURCE: MARKETLINE M AR KE TL IN E Figure 6: Europe carbonated soft drinks market di stribution: % share. On-trade accounts for a further 27. Table 6: Europe carbonated soft drinks market di stribution: % share. accounting for a 40.Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED M AR KE TL IN E 0201 .2012 Page | 13 . 2012 SOURCE: MARKETLINE Europe . 2012 Channel % Share Supermarkets / hypermarkets 40.

8 2.6% M AR KE TL IN E Figure 7: Europe carbonated soft drinks market value forecast: $ million.Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED M AR KE TL IN E 0201 . 2012–17 SOURCE: MARKETLINE Europe .3% 2013 71.715.646.3 2.7% 2017 78. an increase of 13.1 58.670.5 53.6% 2016 76.6%. 2012–17 Year $ million € million % Growth 2012 69.4 million. Table 7: Europe carbonated soft drinks market value forecast: $ million.3 2.771.011.6% 2015 74.9 2.845.770.646.2012 Page | 14 .223.6% 2014 72.4 56.5 2.4% CAGR: 2012–17 SOURCE: MARKETLINE 2.855.0028 .7 59.160.3 2. the European carbonated soft drinks market is forecast to have a value of $78. The compound annual growth rate of the market in the period 2012–17 is predicted to be 2.4 61.236.6% since 2012.MARKET OUTLOOK Market value forecast In 2017.174.7 55.

124.348. an increase of 12% since 2012.3% 2014 60. 2012–17 SOURCE: MARKETLINE Europe .921.3% 2015 62.5 2. The compound annual growth rate of the market in the period 2012–17 is predicted to be 2.1% CAGR: 2012–17 SOURCE: MARKETLINE 2.921.2 2.3% M AR KE TL IN E Figure 8: Europe carbonated soft drinks market volume foreca st: million liters.2% 2013 59.Market volume forecast In 2017.1 2.3% 2016 63.564.8 2.2012 Page | 15 .3%.8 2.990.3% 2017 64. the European carbonated soft drinks market is forecast to have a volume of 64.1 million liters.0028 .717. Table 8: Europe carbonated soft drinks market volume foreca st: million liters.6 2.Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED M AR KE TL IN E 0201 . 2012–17 Year million liters % Growth 2012 57.

as most inputs are readily available commodities. with dominant companies secure in their relevant area and bolstered by a strong brand image. Europe . manufacturers with large fixed costs can be forced into direct competition with one another for a limited pool of consumers. and producers of packaging. With economies of scale further favouring established manufacturers. brand consciousness ensures that popular products must be stocked by retailers. 2012 SOURCE: MARKETLINE M AR KE TL IN E Rivalry in the European market is affected by continuing concentration of market share by the top four key players. therefore. Shaped by heavy marketing campaigns.2012 Page | 16 . Supplier power is not substantial. only moderate. such as strong brand loyalty and significant fixed costs. Although concentration of the market reduces the intensity of market rivalry. New entrants to the market face significant obstacles. which is assessed as moderate overall.Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0201 . the threat from new entrants is weak. despite the financial muscle of larger retailers. Bottling companies and retailers represent the main buyers in the carbonated soft drinks market. the latter of which constitutes the more significant force.FIVE FORCES ANALYSIS The carbonated soft drinks market will be analyzed taking soft drinks manufacturers as players.0028 . yet the diversity of public demand ensures a wide rang e of products will continue to be stocked by retailers. coffee and non -carbonated soft drinks that may serve as substitutes to carbonated soft drinks. However. the large size of players serves to increase rivalry. reducing buyer power to moderate levels. it is public demand that is the central driver of sales within this market. There are various products such as tea. The key buyers will be taken as bottling companies and retailers. The threat from substitutes is. Summary Figure 9: Force s driving competition in the carbonated soft drinks market in Europe. During periods of decline or limited growth. soft drinks ingredients and other raw materials as the key suppliers.

However. to produce soft drinks that are ready for consumption and supply retailers directly. The bottlers are licensed to convert purchased raw materials into soft drinks.Buyer power Figure 10: Drivers of buyer power in the carbonated soft drinks market in Europe. packaged with the manufacturers' branding. 2012 SOURCE: MARKETLINE M AR KE TL IN E The distribution of carbonated soft drinks is achieved through a variety of means in this market.2012 Page | 17 . as retailers are forced to stock brands popular with consumers. and distribute them as ready for sale commodities to buyers within a particular sales territory.0028 . which are sold to bottling companies. It is not uncommon for manufacturers. the close ties between manufacturers and bottlers mean that food & beverage retailers are arguably the more significant buyers from the point of view of market players. Failure to stock successful items can be highly detrimental for a retailer. Overall. The leading players generate most of their revenue from the production of concentrates. Some bottlers are independent. whereas others are owned by the big -name manufacturers. Although the majority of bottlers are free to make their own business decisions. and this weakens buyer power. a strong level of brand consciousness amongst consumers undercuts this position of strength. such as The Coca -Cola Company and PepsiCo. Europe . and are usually described as 'partners' and 'customers'. buyer power is assessed as moderate. with supermarkets and hypermarkets accounting for the largest proportion of retail distribution. Consumers in this market are likely to be strongly influenced by brand.Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0201 . resulting in a large number of buyers. The financial muscle of such retailers is enhanced by the concentration of the retail market.

2012 Page | 18 . especially in some countries. such as aspartame. Other ingredients. there are usually substitutes available. Ad vertising and m arketing agencies also play significant role in the brand building process in the carbonated soft drinks market. Europe .0028 .Supplier power Figure 11: Drivers of supplier power in the carbonated soft drinks market in Europe. then it can be substituted by saccharine and other similar products. Although certain ingredients are available from more than one supplier. Overall. which is the major input in this market. strengthening supplier power to some extent. 2012 SOURCE: MARKETLINE M AR KE TL IN E Manufacturers in this market. supplier power is assessed as moderate in this market. Years of consolidation has left the advertising industry highly concentrated in most countries. Water. refined sugar (sucrose) and aspartame. if aspartame becomes expensive or unobtainable. may raise the concerns of multinational players. even in these cases.Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0201 . such sourcing remains vulnerable to fluctuations in the market price of the relevant commodity. For example. require access to a range of ingredients. where water scarcity is a risk factor for their business. can be acquired only from a limited number of companies upstream. including sweeteners. However.

it may be possible to achieve small-scale success stressing a unique production method. Furthermore. making it a less attractive prospect to potential new entrants. there is a weak likelihood of new entrants. In addition. Following the recent EU Regulation 1169/2011. even aside from the costs.0028 . Europe . even if a new player opts for a business model in which much of the production process is performed by bottling partners under license.2012 Page | 19 . presentation and advertising of foodstuffs. The nature of the market also demands an extensive marketing campaign in order to generate and maintain a successful brand image. The effect of economies of scale which benefits current mass manufacturers of such products also makes it difficult for a new entrant to enter into the market. However. new entrants would also face stringent regulation from a number of EU directives concerning th e ingredients. Overall. new entrants will also face stricter regulation concerning the labelling.Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0201 . the market has achieved unexciting growth in the past few years. this acts as a daunting deterrent to many potential entrants.New entrants Figure 12: Factors influencing the likelihood of new entrants in the carbonated soft drinks market in Europe. 2012 SOURCE: MARKETLINE M AR KE TL IN E Although it would be difficult for a new entrant to compete with the brand strength and reach of existing incumbents. With The Coca-Cola Company and PepsiCo so firmly established within the market. there will still be a need to invest in manufacturing capacity in order to produce the concentrates. safety and labelling requirements of carbonated soft drink products. as well as nutrition labelling requirements from December 2014 onwards.

2012 Page | 20 .Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0201 . Some examples include: tea. For example. including water and juices. such as India. it remains moderate. Furthermore. and non-carbonated soft drinks. In this market. such as squash or juice. C ocaCola offers a wide range of drink products.Threat of substitutes Figure 13: Factors influencing the threat of substitute s in the carbonated soft drinks market in Europe. coffee. Europe . This may be especially beneficial in countries where electricity is relatively e xpensive. outside of its core offering of carbonated soft drinks. an increasing health consciousness amongst consumers may serve to cause retailers to favor healthier alternatives to carbonated soft drinks. which reduces the threat posed by substitutes. The threat from substitutes is increasing in this market. 2012 SOURCE: MARKETLINE M AR KE TL IN E There are many substitutes for carbonated soft drinks available for both: retailers and end-users. switching in the sense of allocating more shelf space to the substitutes may be advantageous in cost terms (substitutes such as coffee. at the moment. tea and squash can be stored at room temperature instead of fridges). however.0028 . Leading players tend to have diverse product ranges.

for players who own the majority of their manufacturing resources. With only a limited number of players.0028 . Equally. economies of scale favor mass manufacturers and encourage expansion. reducing the possibility of its market exit. However.9% of the total market volume. recent poor market performance further exacerbates the rivalry within this market. competition is lessened as each player establishes a more secure segment of the market. 2012 SOURCE: MARKETLINE M AR KE TL IN E The European carbonated soft drinks market is heavily concentrated. there is a moderate degree of rivalry in the European carbonated soft drinks market. Some carbonated soft drinks companies outsource later stages of their production process to third parties. have less freedom to scale down during periods of slow or poor growth.Degree of rivalry Figure 14: Drivers of degree of rivalry in the carbonated soft drinks market in Europe. aided by strong branding and product differentiation. with the top four players alone accounting for 71. due to specialist production facilities and marketing campaigns. in order to evade some of these difficulties.Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0201 . The companies that operate under high fixed costs.2012 Page | 21 . For these reasons. Europe . this option is unavailable. Additionally. companies can be pushed into direct competition for a limited number of consumers. Overall. although the size of major players serve to increase rivalry to an extent. with the nature of the market.

Breakspear Way. Its net income was $90m in fiscal 2012. The company's Britvic France brands include Teisseire. Britvic International Limited. Unisource SAS. and Teisseire Benelux SA. which are bottled under franchise from PepsiCo and Tango. Britvic GB provides soft drink brands including Robinsons. GBR Telephone: 44 1442 284 411 Fax: 44 1442 284 402 Website: www. Aquaporte Limited. The company's subsidiaries include Britannia Soft Drinks Limited. Tango. and Drench. Britvic International. Britvic Northern Ireland Limit ed. engaged in manufacturing and distributing soft drinks. Britvic Finance No 2 Limited. Mi Wadi. Finland. Britvic Worldwide Brands Limited. and Mountain Dew. The company has operations in the UK. Moulin de Valdonne.2012 Page | 22 . Britvic operates 12 factories across the UK that produces around 1.Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0201 . and Norway. and Malta. The company operates through five business units including Britvic GB. It supplies private label juice and syrup to its customers. Britvic e xports its products to markets including the Netherlands. compared to a net income of $92m in the preceding year. It also operates PepsiCo bottling agreements for Pepsi and 7UP. France. Britvic Irish Holdings Limited. Britvic Ireland's brands include Ballygowan. Hertfordshire HP2 4TZ. Britvic Worldwide operates the Britvic's international franchise business. and Club.9 billion liters of soft drinks annually. J2O. and Pressade. Australia.com Financial year-end: September Ticker: BVIC Stock exchange: London SOURCE: COMPANY WEBSITE M AR KE TL IN E Britvic is a UK-based company. Teisseire SAS. Britvic International manages the export of products across more than 50 countries.990m in the fiscal year ending September 2012. Sweden. The company also exports to over 50 countries globally and operates brand franchises in the US. Britvic Ireland.LEADING COMPANIES Britvic plc Table 9: Britvic plc: key facts Head office: Breakspear Park. 7UP. Fruit Shoot. Britvic France. Key Metrics The company recorded revenues of $1. Fruite Entreprises SA. Britvic France SNC. Britvic North America LLC. a decrease of 2.6% compared to fiscal 2011. and Britvic Worldwide. It also supplies various brands including Pepsi. and Ireland.0028 .britvic. Fruite SAS. Europe . Britvic Soft Drinks Limited. Britvic Ireland Limited. Bricfruit SAS. Denmark. Fruite.

4% Return on assets 4.077.8 Total liabilities 1.0 1.971 $596.2%) Debt/asset ratio 98.804.2 1.652.0 1.6%) 6.9 90.353.1) 91.174.990.6% 1.0 Total liabilities 732.9 1.567.0 Total assets 741.0%) 5.0 1.6% 16.047.256.706.2 50.468.025 3.3% 15.0 32.416 $16.0 856.Table 10: Britvic plc: key financials ($) $ million 2008 2009 2010 2011 2012 1.8% (4.356.3 Total assets 1.9 1.021 $27.044.5% 4.8% (3.531 ($25.2% 22.0 1.159.043.642 $578.5% 5.3% (2.7 74.551.067 Revenue per employee Profit per employee SOURCE: COMPANY FILINGS Europe .7% (3.153 3.6 1.9% (5.0) 58.3% 13.2012 Page | 23 .0 1.0 1.6 1.3 1.0 979.0028 .0 989.659.0 1.8% 100.9% 25.5% $465.625.337 Revenues Net income (loss) Employees SOURCE: COMPANY FILINGS M AR KE TL IN E Table 11: Britvic plc: key financials (£) £ million 2008 2009 2010 2011 2012 Revenues 927.Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED M AR KE TL IN E 0201 .9% 97.7 1.532 3.2% 102.0 1.8 2.0 47.5% 5.0 57.2 1.687.290.2 3.065.4 1.741 $596.0 854.5% 5.1 1.5% 4.0 Net income (loss) SOURCE: COMPANY FILINGS M AR KE TL IN E Table 12: Britvic plc: key financial ratios Ratio 2008 2009 2010 2011 2012 Profit margin 3.139.144) $26.5% 29.2%) (5.877 $510.7%) Revenue growth Asset growth Liabilities growth 5.8% 16.0 (48.036 3.026.082 $24.2%) 4.5 (76.9% 96.1 1.

0028 .Figure 15: Britvic plc: revenue s & profitability SOURCE: COMPANY FILINGS M AR KE TL IN E Figure 16: Britvic plc: a ssets & liabilities SOURCE: COMPANY FILINGS Europe .Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED M AR KE TL IN E 0201 .2012 Page | 24 .

Coca-Cola markets four of the world's top five nonalcoholic sparkling beverage brands: Coca-Cola. Georgia 30313. including a variety of sparkling and still beverages. Other trade mark beverages sold by the company include Fanta Orange. The compan y also manufactures. Coca-Cola operates its business through six business segments. the company also sells concentrates for purified water products such as Dasani to authorized bottling operations. Diet Sprite. Furthermore. waters. The company's beverage products under the Coca-Cola trade mark include Coca-Cola.0028 . Coca-Cola owns or licenses nearly 500 brands.thecoca-colacompany.500 beverage products.Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0201 . Latin America. The company owns one of the world's most valuable brands: Coca -Cola. In addition. In Brazil. including diet and light beverages. still water and sparkling water to produce finished sparkling beverages. Fanta and Sprite. Fanta Zero Orange. caffeine free Diet Coke and Cherry Coke. Most of Coca-Cola's products are manufactured and sold by bottling partners. markets and sells juices and juice drinks under the Del Valle trademark through joint ventures with its bottling partners. including Coca -Cola Light. the company has ownership interests in a number of bottling and canning operations. which it sells to authorized bottling and canning operators. enhanced waters. teas. Diet Coke and Coca-Cola Zero and all their variations and line extensions. Sprite Light. Europe . distribution and marketing of non -alcoholic beverage concentrates and syrups. USA Telephone: 1 404 676 2121 Website: www.2012 Page | 25 . Simply Orange.com Financial year-end: December Ticker: KO Stock exchange: New York SOURCE: COMPANY WEBSITE M AR KE TL IN E Coca-Cola engages in the manufacturing. Europe.The Coca-Cola Company Table 13: The Coca-Cola Company: key facts Head office: One Coca-Cola Plaza. and energy and sports drinks. glass and plastic bottles and sold to wholesalers and retailers. Atlanta. In addition to selling concentrates and syrups for making sparkling beverages and flavored still beverages. Sprite. Coca-Cola produces more than 3. Ukraine and Belarus by Multon. juice and juice drinks. Simply Apple and Simply Grapefruit. and Bottling investments. the company manufactures. Fanta Apple. markets and sells the Dobriy juice products primarily in Russia. Coca -Cola also reports a nonoperating segment: corporate. coffees. classified based on geographical presence: North America. The company sells the concentrates and syrups for bottled and canned beverages to authorized bottling and canning operations. Authorized bottlers and canners either combine syrups with sparkling water or combine concentrates with sweeteners (depending on the product). These sparkling beverages are packaged in cans. markets and sells Leão and Matte Leão teas through a joint venture with its bottling partners. Diet Coke. Coca -Cola manufactures. Sprite Zero. The company's finished beverage products are sold in more than 200 countries worldwide. Pacific. most of which are independently owned and managed. The company also manufactures finished beverages. In Mexico and Brazil. Eurasia and Africa. a Russian juice business operated as a joint venture with CocaCola Hellenic Bottling Company. who convert them into finished packaged products for sale to distributors and other customers. The company manufactures beverage concentrates and syrups.

North America supply chain operations. The bottling investment business segment operates through six business units: China. Me xico and South Latin business units.0 53.119.0 72.017.572.2012 Page | 26 .990.988. Coca-Cola's Pacific business segment includes Association of South East Asian Nations (ASE AN) business unit.542.807.0 92.900 Revenues Net income (loss) Employees SOURCE: COMPANY FILINGS Europe . Latin America and Japan.The North American business segment consists of Coca-Cola Refreshments (CCR) and the other operations in North America. and Philippines. Middle-East and North Africa.053. This business was combined with its existing foodservice business. The Latin American business segment comprises of Brazil. The remaining Coca-Cola North America (CCNA) operations were reshaped into an organization that primarily provides franchise leadership and consumer marketing and innovation for the North American market.0028 . The Eurasia and Africa business segment consists of six business units: Central. Minute Maid and Odwalla juice businesses.600 146.006.800 139.974.0 41.809.017m in the fiscal year ending December 2012. Middle East and Africa. Greater China and Korea business unit. Germany. Russia.0 46. Its net income was $9.921. India and South West Asia. The Europe business segment consists of Central and Southern Europe.0 48.2% compared to fiscal 2011. Pennsylvania into a unified bottling and customer service organization called CCR.0 11. Russia.721. and company-owned bottling operations in Philadelphia. and Turkey. In 2010.174. and Northwest Europe and Nordics business units.604.0 35.0 6. the company acquired the North American business of Coca -Cola Enterprises (CCE).0 Total assets 40.200 150. Japan business unit and South Pacific business unit.0 Total liabilities 12. India and Bangladesh. Ukraine and Belarus.519.671.Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED M AR KE TL IN E 0201 .572m in the preceding year.019m in fiscal 2012.0 30. East and West Africa.0 8. an increase of 3. Caucasus and Central Asia. South Africa.400 92. Germany. Iberia.824.944.0 13. Latin center.0 48.0 86. compared to a net income of $8. Table 14: The Coca-Cola Company: key financials ($) $ million 2008 2009 2010 2011 2012 31.0 5.0 9. Key Metrics The company recorded revenues of $48.0 79. Malaysia and Singapore.0 48.019.

846 $73.6% 203.534 $84.2% 15.0%) 13.7% 7.0% 33.2012 Page | 27 .2% Asset growth (6.5% Return on assets 13.0028 .768 Revenue per employee Profit per employee SOURCE: COMPANY FILINGS M AR KE TL IN E Figure 17: The Coca-Cola Company: revenues & profitability SOURCE: COMPANY FILINGS Europe .714 $333.3% 19.Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED M AR KE TL IN E 0201 .Table 15: The Coca-Cola Company: key financial ratios Ratio 2008 2009 2010 2011 2012 Profit margin 18.2% 10.2% 57.1% 61.5% 3.3% 32.1% 49.8% 9.944 $251.8% Revenue growth 10.7%) 5.4% 11.632 $59.592 $58.345 $318.9% 15.569 $318.2% 22.6% 18.1% 28.4%) 20.1% 60.5% 10.3% Debt/asset ratio 32.9% $345.204 $62.8% Liabilities growth (39.4% 18.7% (3.

2012 Page | 28 .0028 .Figure 18: The Coca-Cola Company: asse ts & liabilities SOURCE: COMPANY FILINGS Europe .Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED M AR KE TL IN E 0201 .

PepsiCo Americas Beverages (PAB). Purchase. Saladitas. PAB. markets sells and distributes Sabra-branded refrigerated dips and spreads. distribution centers and offices across Latin America. Sunchips multigrain snacks.0028 . This business owns or leases approximately 40 food manufacturing and processing plants and approximately 1.pepsico. Pasta Roni and Near East side dishes. selling and distributing branded snack foods. FLNA is the convenient foods business unit of Pepsi. Middle East and Africa (AMEA). Europe. Ruffles. QFNA. Peru and Venezuela and is responsible for producing. FLNA also utilizes approximately 40 plants and production processing facilities that are owned or leased by its contract manufacturers or co -packers. FLNA operates a joint venture with Strauss Group. FLNA's branded products are sold to independent dis tributors and retailers. Tostitos tortilla chips and dips. Lay's. The division is primarily engaged in producing. which primarily operates in the snacks and beverages manufacturing space. Rold Gold pretzels. marketing and selling of a portfolio of good -for-you products that include cereals. including Lay's and Ruffles potato chips. Primary customers of this business division are independent distributors and retailers. as well as Quaker.com Financial year-end: December Ticker: PEP Stock exchange: New York SOURCE: COMPANY WEBSITE M AR KE TL IN E Pepsi is the world's second largest food and beverage company. Latin America Foods (LAF). PepsiCo Europe and PepsiCo Asia.: key facts Head office: 700 Anderson Hill Road. Cheetos cheese flavored snacks. PAF is the company's food and snack business in North and South America . Table 16: PepsiCo. Emperador. Either independently or through contract manufacturers. LAF is the company's food business based in the Latin America. and has key presence in North America. an Israeli food and beverage company. marketing and selling various snack and cereal products under popular brands like Doritos. pasta and other branded products. Doritos tortilla chips. Europe . distribution centers and offices across North America. QFNA has four plants and production processing facilities in North America. These products are sold to independent distributors and retailers. marketing.PepsiCo. which produces. L AF.2012 Page | 29 . Argentina. Cracker Jack candy coated popcorn. Inc. USA Telephone: 1 914 253 2000 Website: www. Life and Cap'n Crunch ready-to-eat cereals. In addition. Aunt Jemima mixes and syrups. These four business units comprise six reportable segments: Frito-Lay North America (FLNA). Fritos corn chips. Sabritas.720 warehouses. rice. and AMEA. The company has presence in over 200 countries globally. Sabritas and Gamesa. This division has operations spread across Brazil. and Rice-A-Roni. Its portfolio of businesses includes FLNA.Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0201 . In addition. QFNA is actively engaged in the production. apart from nearly 40 manufacturing plants. Pepsi's operations are organized into four business units: PepsiCo Americas Foods (PAF). LAF has two snack manufacturing plants in Celaya and Guadalajara in Mexico. New York 10577. Inc. Cheetos. The business unit also owns or leases approximately 60 food manufacturing and processing plants and approximately 665 warehouses. Quaker Foods North America (QFNA). Popular branded products sold by QFNA include Quaker oatmeal. production processing facilities and distribution centers that are owned or leased by its contract manufacturers or co-packers. Colombia. Marias Gamesa.

selling and distribution of beverage -related products like carbonated soft drinks. another business division of PAF based in Mexico. Sabritas also serves as the umbrella brand under which Pepsi markets various Frito-Lay products. oats. Gamesa. Tropicana Pure Premium. is a global leader in the cookies market. Russia and a dairy plant in Moscow. Epura and Mirinda. the business also manufactures and markets several local brands such as Crujitos. Chudo. Imunele. PBC operates in the US. has operations across 45 countries in Europe and is engaged in producing. coffee and water products is produced through joint ventures with Unilever (under the Lipton brand name) and Starbucks. Through this acquisition. PepsiCo Europe licenses the company's Aquafina water brand to certain of its authorized bottlers.2012 Page | 30 . as well as many Quaker-brand cereals and snacks. Mountain Dew. Poffets. Since the merger. distribution centers and offices. juices and juice drinks. Fritos. 7UP (outside the US). Cheetos and Ruffles. In addition. UK. the two North American bottling units of Pepsi. Prior to their merger in February 2010. Aside from producing. Electropura. PAB is Pepsi's beverage business division that is engaged in the marketing. New York. In FY2011. PepsiAmericas (PAS) a nd Pepsi Bottling Group (PBG). and Maizoro. fountain syrups and other beverage products under popular beverage brands including Pepsi. this business division is also engaged in manufacturing. Rock Star and Muscle Milk. Mamut. Europe . ready-to-drink teas and coffee drinks. It also has concentrate manufacturing plants in Cork.0028 . Rancheritos and Sabritones in Mexico. Chokis. operated as the company's independent bottling subsidiaries. Emperador.Sabritas is PAF's snack and fun food business operating out of Me xico. 7UP and Tropicana. PAB owns a manufacturing facility in Florida. a Russia-based branded food and beverage company. Domik v Dorevne. marketing and selling a range of popular snack food brands including Lay's. marketing and selling of beverage concentrates. bottled water and enhanced waters under various brands including Pepsi. PBC also manufactures and distributes third -party brands in key local markets such as Dr Pepper. all located in Leicester. Cana da and Mexico and encompasses approximately three-fourths of Pepsi's North American beverage volume. Gatorade. PAS and PBG are operating as a unit of Pepsi Beverages Company (PBC). Walkers. the company acquired Wimm -Bill-Dann Foods (WBD). In addition. marketing and selling Pepsi's global beverage brands. Russia. Pepsi gained access to WBD's portfolio of leading dairy and juice brands including. PAB also owns or leases approximately 85 bottling and production plants and production processing facilities and about 445 warehouses. PepsiCo Europe operates both through consolidated businesses as well as through non-controlled affiliates. produces. Doritos. the company's European business division. In February 2011.Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0201 . distribution centers and offices. J7. Arcoiris. Doritos and Ruffles in Mexico. Additionally. both independently or through contract manufacturers. markets and sells ready-to-drink tea products through an international joint venture with Unilever under the Lipton brand name. Lubimy Sad. isotonic sports drinks. PepsiCo Europe has a beverage plant in Lebedyan. Ireland and a research and development (R&D) facility in Valhalla . Crush. the business division operated a snack manufacturing and processing plant and a snack R&D facility. the division. where the Tropicana branded products are manufactured. Europe also owns or leases approximately 120 plants and approximately 670 warehouses. such as Cheetos. Sierra Mist. It has production facilities in five states across Mexico that manufacture several of its brands including Marias Gamesa. Gamesa produces a variety of products like pastries. The division's portfolio of ready-to-drink tea. Furthermore. PAB licenses the Aquafina water brand to its independent bottlers and markets this brand. Furthermore. Apart from snack foods. PAB manufactures and distributes certain brands like Dr Pepper and Crush under li cense from Dr Pepper Snapple Group. Additionally. Aside from producing its line of own-brand potato chips in Mexico. PepsiCo Europe. 100% Gold Premium and Agusha. cereals and cookies.

882. PepsiCo AMEA has beverage manufacturing plants located across China.0 66. compared to a net income of $6. Furthermore.214m in fiscal 2012.: key financial ratios Ratio Profit margin 2008 2009 2010 2011 2012 11. and has snack manufacturing and processing plants located in Egypt and Australia.492m in the fiscal year ending December 2012.214.583 $25.0 6. Its net income was $6.0 6.0 43. Red Rock Deli and Ruffles. As in Europe.2% 68. Key Metrics The company recorded revenues of $65.0028 .251.4% $218.291 $21.353 Revenue per employee Profit per employee SOURCE: COMPANY FILINGS Europe .3% 11.0 68.9% 2.462.2% 8.9% 10.5% 71.0% Return on assets 14.994. Inc.5% Debt/asset ratio 66. Inc.000 278.0 74.4% Liabilities growth 37. The division also operates an international joint venture with Unilever to produce.0% 6.970 $29.0 39. PepsiCo AMEA licenses the Aquafina water brand to certain of its authorized bottlers in the AMEA region.0% (1.4% 0.0 57.848.2%) 108.0 6.0 5. Doritos. markets and sells several Quaker -brand cereals and snacks. Kurkure.8% 15.7% 11.3% 70.946. The division also owns or leases approximately 80 plants and approximately 1.Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED M AR KE TL IN E 0201 .0 5.3% (6.677.9% 9.0% 33.6% 0.966 $196.0 52.0 22. Egypt and Jordan.504. Chipsy.239. Smith's.5%) Asset growth 3. a decrease of 1.7% 71.PepsiCo AMEA is the company's division operating in the Asia.439 $212.320.0 46. market and sell its ready-to-drink tea products under the Lipton brand name.919 $235. Middle East and Africa regions.0 51.0 Total liabilities 23.7% 9.728 $223.0 Total assets 35.5% Revenue growth 9. PepsiCo AMEA produces.406.: key financials ($) $ million Revenues Net income (loss) 2008 2009 2010 2011 2012 43.265 warehouses. Mirinda.9% 13.8% 10.0 72.0 198.000 297.000 294.153.4% 56. 7UP and Mountain Dew.492.758 $22.638. markets and sells beverage products like concentrates and fountain syrups under popular brands including Pepsi.000 Employees SOURCE: COMPANY FILINGS M AR KE TL IN E Table 18: PepsiCo.6% 15.142. distribution centers and offices across the AMEA region. Table 17: PepsiCo. Cheetos.888. Further.232.0 65.7% 9.838. which markets and sells a variety of snack food brands including Lay's.983. the division also produces. through consolidated businesses as well as through non-controlled affiliates. either independently or through contract manufacturers.5% compared to fiscal 2011.462m in the preceding year.497 $21.2012 Page | 31 .000 203.

Inc.Figure 19: Pepsi Co.: revenues & profitability SOURCE: COMPANY FILINGS M AR KE TL IN E Figure 20: Pepsi Co.: assets & liabilities SOURCE: COMPANY FILINGS Europe .0028 .Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED M AR KE TL IN E 0201 .2012 Page | 32 . Inc.

bars and pubs. Boss. The group's subsidiaries under restaurants business include Dynac. the group operates First-Kitchen restaurants and the Japanese franchise operations of Subway. Weingut Robert Weil in Germany. is an established global brand and operates in the Americas. the group's brand Midori. Europe and Asia. and Suntory Natural water. Izutsu Maisen. a joint venture of Suntory with Grand Metropolitan of the US. a bottled water developed to help maintain proper blood -sugar level. Europe . Suntory operates through three business segments: food. The group also produces and markets beverages like tea. in three cities besides Mexico City. and Tokaj Hetszolo in Hungary. The group operates the global wine business in co -operation with foreign wineries such as Chateau Lagrange winery. Australasia. Suntory Flowers. beverages and also Haagen -Dazs brand ice cream. the group operates a subsidiary. In the planning field. Osaka City. Grupo Restaurante Suntory Me xico operates eight Japanese restaurants.2012 Page | 33 . cocktails. Grupo Restaurante Suntory Me xico and Suntory Food & Beverage International Group (SFBI Group). a canned coffee. Suntory MIDORIE. flower business. liqueurs. FRA www. operates approximately 250 restaurants. Osaka. Suntory Shopping Club. whisky.com Financial year-end: December Local office: SOURCE: COMPANY WEBSITE M AR KE TL IN E Suntory Group (Suntory or 'the group') manufactures and markets a wid e range of beverage products. The food segment produces health foods. which is a food service co nsulting company. Dakara. sports. spirits. Also. Myu Planning & Operators. The group's consolidated operations are managed primarily through Suntory Holdings. Dynac. health foods and also operates in various businesses such as restaurants. and SUN -AD. packaged water.Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0201 . resort development. and traditional distilled spirits. Myu Planning & Operators. Rue Victor Hugo 92300 Levallois Perret. and flowers and services businesses. In the fast-food segment.suntory. and information services. Subway Japan. First-Kitchen. Suntory produces health beverages like healthy green tea and Mi zumizushia. a subsidiary. Its brands include Suntory Oolong Tea. Tipness. Pronto. a health drink. Suntory Publicity Service. produces and distributes Haagen -Dazs premium ice cream and operates Haagen-Dazs shops in Japan. The sports. 'Shu' and 'sunka'. The liquor segment is involved in the production of alcoholic beverages such as beer. Americas and Europe. The g roup has its presence in Asia Pacific.0028 . Pronto. Haagen Dazs Japan. coffee and health drinks. wine. a subsidiary of Suntory manages 200 outlets under the franchise system that mainly operates cafes and bars. liquor and others. Flavan Tea. JPN Telephone: 81 6 6346 1131 Fax: Website: 81 6 6345 1169 Orangina Schweppes Group. including 'Restaurant Suntory'. and flowers and services business unit is managed by subsidiaries in cluding. The other business segment of Suntory is primarily engaged in the restaurants.Suntory Group Table 19: Suntory Group: key facts Head office: 2-1-40 Dojimahama. Chateau Beychevelle in France. 133. Kita-ku.

628.202m in the fiscal year ending December 2012.641.0 724.961.068.404.0 1.8 409. an increase of 2.7% compared to fiscal 2011.550.0 32.0 32.653.5 SOURCE: COMPANY FILINGS M AR KE TL IN E Table 21: Suntory Group: key financials (¥) ¥ million Revenues Net income (loss) Total assets Total liabilities 2008 2009 2010 2011 2012 1.0 1.146.373.5 14.727. Its net income was $459m in fiscal 2012.0 1. compared to a net income of $785m in the preceding year.432.666.618.681.6 459.202. Suntory Shopping Club provides mail -order services employing an Internet catalog to distribute promotional equipment for liquor stores.051. Suntory Publicity Service provides reception services for Suntory Hall and other concert halls and art museums.512.Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED M AR KE TL IN E 0201 . Oasis and Trina. In November 2009.296.6 20.0 1. restaurants and bars and conducts a comprehensive support business for corporate campaign planning and campaign office operations.833.591.730.153. Suntory MIDORIE manufactures and markets greening systems.742.0 1.0 62.0 1.568.720.265.9 22.0028 .Tipness manages the fitness club network of Suntory in Japan.652.3 15.959.028.176.567.076.317.792.0 1.322.621.2012 Page | 34 .194.802.0 14.3 9.851.6 784.280.1 19.0 1.1 19.963. Key Metrics The company recorded revenues of $23.5 14.0 1.5 21.0 40.3 501.632.6 14. Schweppes.0 21.0 36.0 1.362.246. Table 20: Suntory Group: key financials ($) $ million Revenues Net income (loss) Total assets Total liabilities 2008 2009 2010 2011 2012 18. a European soft drink provider.694.0 1.0 23. Suntory acquired 100% ownership of Orangina Schweppes group.0 1. Suntory Flowers is engaged in the business of flower sales.2 401. The company’s brands include Orangina.172.965.2 21. SUN -AD is an advertising production company.0 SOURCE: COMPANY FILINGS Europe .615.0 1.121.

1%) Liabilities growth (7.0% Revenue growth 1.1% (3.0% 71.5% 2.1% 2.1% 2.Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED M AR KE TL IN E 0201 .4% 3.Table 22: Suntory Group: key financial ratios Ratio 2008 2009 2010 2011 2012 Profit margin 2.5% 3.3% 3.5% 12.3% (0.2% (4.9% (4.1% Return on assets 2.4%) 42.7% Asset growth (5.7% 2.5% 72.4% 2.4%) 11.2%) Debt/asset ratio 63.2% 2.5% 2.2% 72.2012 Page | 35 .0028 .1% 69.1% SOURCE: COMPANY FILINGS M AR KE TL IN E Figure 21: Suntory Group: revenues & profitability SOURCE: COMPANY FILINGS Europe .7%) 10.8% 2.0%) 61.

0028 .2012 Page | 36 .Figure 22: Suntory Group: a ssets & liabilities SOURCE: COMPANY FILINGS Europe .Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED M AR KE TL IN E 0201 .

which enable our researchers to build an accurate market overview Definitions – Market definitions are standardized to allow comparison from country to country.APPENDIX Methodology MarketLine Industry Profiles draw on extensive primary and secondary research. cross checked and presented in a consistent and accessible style.Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0201 . including: - National/Governmental statistics - International data (official international sources) - National and International trade associations - Broker and analyst reports - Company Annual Reports - Business information libraries and databases Modeling & forecasting tools – MarketLine has developed powerful tools that allow quantitative and qualitative data to be combined with related macroeconomic and demographic drivers to create market models and forecasts. analyzed. all aggregated.0028 . regulatory and demand -related factors Continuous quality control ensures that our processes and profiles remain focused. The parameters of each definition are carefully reviewed at the start of the research process to ensure they match the requirements of both the market and our clients Extensive secondary research activities ensure we are always fully up-to-date with the latest industry events and trends MarketLine aggregates and analyzes a number of secondary information sources. company profiles and macroeconomic & demographic information. accurate and up -to-date Europe . MarketLine’s in -house databases provide the foundation for all related industry profiles Preparatory research – We also maintain extensive in-house databases of news. Review of in-house databases – Created using 250.2012 Page | 37 .000+ industry interviews and consumer surveys and supported by analysis from industry experts using highly complex modeling & forecasting tools. analyst commentary. which can then be refined according to specific competitive.

: 44 20 7430 0356 Fax: 44 20 7831 6014 www.Industry associations UNESDA Bd Saint-Michel 77-79 B-1040 Brussels. BEL Tel.unesda.frisdrank.com Vereniging Nederlandse Frisdranken Industrie P.be Related MarketLine research Industry Profile Global Carbonated Soft Drinks Carbonated Soft Drinks in the United States Carbonated Soft Drinks in the United Kingdom Carbonated Soft Drinks in Germany Carbonated Soft Drinks in France Europe .2012 Page | 38 . GBR Tel.B.: 32 2 649 1286 Fax: 32 2 646 1339 www. BEL Tel.org British Soft Drinks Association 20-22 Stukeley Street.nl Federation des Industries des Eaux et des Boissons Rafraichissantes Avenue General de Gaulle 51/b5 B-1050 Brussels. London WC2B 5LR.britishsoftdrinks. Rotterdam.: 32 2 743 4050 Fax: 32 2 732 5102 www.0028 . NED Tel. 26155 (Heemraadsingel 167) NL-3002 ED.fieb-viwf.: 31 10 477 4033 Fax: 31 10 425 9025 www.Carbonated Soft Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0201 .

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