GOVERNMENT OF INDIA

MINISTRY OF TOURISM & CULTURE
DEPARTMENT OF TOURISM
MARKET RESEARCH DIVISION

FINAL REPORT
ON
20 YEAR PERSPECTIVE PLAN FOR DEVELOPMENT
OF SUSTAINABLE TOURISM IN
PUNJAB

FEBRUARY 2003

DALAL MOTT MECDONALD
(FORMERLY DALAL CONSULTANTS & ENGINEERS LIMITED)

Study Report on Preparation of 20 Years Perspective Plan for
Development of Sustainable Tourism in

Dalal Consultants and Engineers Limited
Joint Director General (MR), Department of Tourism

Punjab

Study Report on
Preparation of 20
Years Perspective Plan
for
Development of
Sustainable Tourism in
Punjab
August 2002

//A/21 August 2002
C:\websiteadd\pplan\punjab\Volume I\Executive Summary.doc/

Study Report on Preparation of 20 Years Perspective Plan for
Development of Sustainable Tourism in

Dalal Mott MacDonald
Joint Director General (MR), Department of Tourism

Punjab

Joint Director General (MR), Department of Tourism
Ministry of Tourism & Culture
C-1, Hutments, Dalhousie Road
New Delhi
110001
India

Study Report on
Preparation of 20
Years Perspective Plan
for
Development of
Sustainable Tourism in
Punjab
February 2003

Dalal Mott MacDonald
(Formerly Dalal Consultants & Engineers Limited)
A-20, Sector-2,
Noida-201 301
India

1450//A/February 2003
C:\websiteadd\pplan\punjab\Volume I\Report.doc/01

Study Report on Preparation of 20 Years Perspective Plan for
Development of Sustainable Tourism in

Dalal Mott MacDonald
Joint Director General (MR), Department of Tourism

Punjab

Study Report on
Preparation of 20
Years Perspective
Plan for
Development of
Sustainable Tourism
in
Punjab

This document has been prepared for the titled project or named part thereof and should not be relied upon or used for any
other project without an independent check being carried out as to its suitability and prior written authority of Dalal Mott
MacDonald being obtained. Dalal Mott MacDonald accepts no responsibility or liability for the consequence of this
document being used for a purpose other than the purposes for which it was commissioned. Any person using or relying on
the document for such other purpose agrees, and will by such use or reliance be taken to confirm his agreement to
indemnify Dalal Mott MacDonald for all loss or damage resulting therefrom.

Dalal Mott MacDonald accepts no

responsibility or liability for this document to any party other than the person by whom it was commissioned.

1450//A/ February 2003
C:\websiteadd\pplan\punjab\Volume I\Report.doc/01

Study Report on Preparation of 20 Years Perspective Plan for

Dalal Mott MacDonald

Development of Sustainable Tourism in

Joint Director General (MR), Department of Tourism

Punjab

List of Contents

Page

Executive Summary

S-1

Chapters and Appendices
1

2

INTRODUCTION

1-1

1.1

Tourism Scenario in India – An Overview
1.1.1 Contribution to the Economy
(i)
Employment Generation
(ii) Capital Investment
(iii) Government Expenditure
(iv) Share of World Tourism Traffic
(v) International Tourism Receipts
(vi) Trends in International Tourist Arrivals
(vii) Trends in Foreign exchange earnings
(viii) Trends in domestic tourism
(ix) National Tourism Policy
(x) Plan outlays for tourism
(xi) Major tourist circuits and destinations
(xii) Bali Declaration
(xiii) SWOT Analysis of India as a Tourist Destination

1-1
1-1
1-2
1-2
1-2
1-2
1-3
1-3
1-5
1-5
1-6
1-8
1-9
1-12
1-13

1.2

Study Objective

1-13

1.3

Scope of the Study

1-13

1.4

Approach and Methodology

1-15

1.5

Report Format

1-17

1.6

Limitations of the Study

1-18

CURRENT STATUS OF TOURISM IN THE STATE

2-1

2.1

Introduction

2-1

2.2

State Profile
2.2.1 Position of State in India
2.2.2 Year of Establishment
2.2.3 Geographical Coverage
2.2.4 Administrative Set Up
2.2.5 Climate
2.2.6 Demographic Profile
2.2.7 Economy

2-1
2-1
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2-3

2.3

Significance of Tourism to the State

2-4

i
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Study Report on Preparation of 20 Years Perspective Plan for

Dalal Mott MacDonald

Development of Sustainable Tourism in

Joint Director General (MR), Department of Tourism

Punjab

2.4

Share in GDP and Employment
2.4.1 Employment Generation
2.4.2 Multiplier Effect
2.4.3 Tourism Based Industries
(i)
Directly Related
(ii) Indirectly Related

2-4
2-4
2-5
2-5
2-5
2-5

2.5

State Tourism Policy

2-6

2.6

State Plan Outlays
2.6.1 Sector-Wise Outlays

2-7
2-7

2.7

State Plan Outlays on Tourism
2.7.1 Provision for Tourism in the 9th Five Year Plan
2.7.2 Central Financial Assistance for Tourism Sector

2-8
2-8
2-9

2.8

Trends in Tourist Arrivals and Growth

2-10

2.9

Tourist Destinations / Attractions
2.9.1 Religious
(i)
Gurudwaras
(ii) Temples
(iii) Mosque and Mausoleums
(iv) Other Places of Pilgrimage
2.9.2 Historical & Heritage Attractions
(i)
Palaces
(ii) Museums
(iii) Archaeological Sites
(iv) Freedom Fighter Related Destinations
2.9.3 Wetlands and Leisure Sites for Eco-Tourism
(i)
Hari-ke-pattan
(ii) Kanjli Wetland, Kapurtala
(iii) Ropar Wetland
2.9.4 Greenlands and Gardens

2-10
2-11
2-11
2-11
2-11
2-12
2-13
2-13
2-13
2-13
2-13
2-13
2-13
2-14
2-14
2-14

2.10

Travel circuits
2-15
2.10.1 Amritsar – Ram Tirath - Sarai Amanat Khan -Wagha Border – Amritsar 2-15
2.10.2 Amritsar - Dera Baba Nanak -Qadian-Kala naur-Gurdaspur- Pathankot. 2-16
2.10.3 Amritsar-Tarn Taran-Hari-Ke-Pattan - Goindwal Sahib - Sultanpur Lodhi –
Kapurthala( Kanjli lake) –Jalandhar
2-17
2.10.4 Amritsar - Baba Bakala – Kartarpur - Jalandhar.
2-17
2.10.5 Chandigarh, Ropar (Rup Nagar), Anandpur Sahib, Bhakra - Nangal, Ropar,
Chandigarh.
2-18
2.10.6 Ludhiana - Moga - Ferozepur - Bhatinda - Malout - Muktsar-Faridkot
2-19
2.10.7 Patiala-Nabha-Malerkotla - Ludhiana - Fatehgarh Sahib - Chandigarh.
2-19
2.10.8 Jalandhar-Hoshiarpur-Jalandhar / Ropar-Chandigarh.
2-20

2.11

Current Status of Integrated Tourist Infrastructure / Facilities
2.11.1 Internal Transport System
2.11.2 Hotels Accommodation Facilities for Tourists
ii

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2-21

7 Banking Facilities 2.2 Temperature 2.12.14. 2.13 Current Status of Environment 2.9 Basic Amenities 2.8 Medical Facilities 2. Emporia. Language Interpreters.11.Paying Guest Accommodation.2 Sampling plan and Methodology 3-1 3.Study Report on Preparation of 20 Years Perspective Plan for Dalal Mott MacDonald Development of Sustainable Tourism in Joint Director General (MR).12.5 Bio.12. (TFCI) 2.8 Intermediaries 2.9 Educational Facilities 2-25 2-25 2-25 2-25 2-25 2-25 2-26 2-26 2-26 2-26 2.5 Electricity 2.4 Water 2.12 Current Status of Tourism Related Basic Infrastructure 2.11.11.14.4 Survey Findings 3-3 3.12.11.3 Sample Size 3-3 3.11.11 Others .5 Entertainment & Recreational Avenues 2.Diversity (i) Hari-ke-pattan Wetland: (ii) Kanjli Wetland: (iii) Ropar Wetland: 2-26 2-26 2-26 2-26 2-27 2-27 2-27 2-28 2-28 2-28 2-29 2-29 2.3 Roads 2.13.1 Seasons (i) Hot Season (mid-April to the end of June): (ii) Rainy Season (early July to the end of September): (iii) Cold Season (early December to the end of February): 2.1 Introduction 3-1 3. Souvenir/Gifts Shops etc.13.7 Tourism Information Centres 2.4 Land Use 2.13.12.11.12.11.2 Railways 2. Tourist Safety / Security 2-22 2-22 2-23 2-23 2-24 2-24 2-24 2-24 2.doc/01 .5 Survey of Foreign Tourists 3-4 iii 1450//A/ February 2003iii of x C:\websiteadd\pplan\punjab\Volume I\Report.3 Rainfall 2.6 Communication Facilities 2.12.13.1 Airports 2.3 Punjab State Tourism Development Complexes 2.6 Shopping Arcades.11.12.12.10 Facilities for Elders / Disabled and Families with Young Children 2.4 Restaurants 2.1 Financing of Tourism Project (i) Tourism Finance Corporation of India Ltd.11.2 Human Resources Development 2-30 2-30 2-30 2-30 2-25 FIELD SURVEY FINDINGS 3-1 3.13. Department of Tourism Punjab 3 2.14 Current Status of Institutional Framework 2.

12 Level of Satisfaction 3.6.7.5.4 3.4 Package Tour 3.6.6.15 3.5.3 Travel Pattern 3.7.6.13 3.11 Type of Accommodation 3.6.5.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR).2 Purpose of visit 3.6.15 Suggestions for improvement of tourist destination 3.doc/01 .6. Department of Tourism Punjab 3.6.14 3.5.11 3.2 Origin of Tourist Traffic 3.17 Demographic Profile Port of Entry and Country of Origin Purpose of Visit Travel Pattern Tour Arrangements and Mode of Transport Frequency of Visit Source of Information Average Length of Stay Average Spending Spending Pattern Type of Accommodation Level of Satisfaction Overall Experience Major items of interest Problems faced during stay Suggestions for improvement of tourist destination Main areas of concern 3-4 3-4 3-5 3-5 3-6 3-6 3-6 3-6 3-6 3-7 3-7 3-7 3-8 3-9 3-9 3-9 3-10 3. Amritsar (iv) Chhapaar Mela.6 Average Length of Stay 3.6.6.1 3.12 3.4 Preferred Tourist Destinations 3.16 3.5 3.8 3.3 3.6.5.5 Mode of Transportation 3.5.7 Frequency of Visits 3.5.13 Overall experience 3.7.2 3.10 Share of Expenses 3.6 Survey of Domestic Tourists 3.5.16 Main areas of concern 3-10 3-10 3-11 3-11 3-11 3-12 3-12 3-12 3-13 3-13 3-14 3-14 3-14 3-15 3-15 3-16 3-16 3.6 3.14 Problems faced during stay 3.8 Source of information 3.3 Preferred Tourist Attractions/Circuits 3.7.5.9 Average Spending 3.5.5. (National Fair) Anandpur Sahib: (ii) Baisaki National Fair (April).9 3.5 Tourist Season .6.5.5.6. Talwandi Sabo.6.1 Demographic Profile: Domestic Tourists 3.7 3.Important Fairs and festivals (i) Hola Mohalla.5.6. Bathinda (iii) Ram Tirath.10 3.5. Village Chhapaar (Ludhiana) (v) Other Religious Fairs (vi) Other Fairs and Festivals iv 3-16 3-16 3-17 3-17 3-17 3-18 3-18 3-18 3-18 3-18 3-19 3-20 1450//A/ February 2003iv of x C:\websiteadd\pplan\punjab\Volume I\Report.7 Survey of Tour operators/Travel agents 3.5.7.5.6.1 Range of services 3.

5 Leisure Tourism 4.3.5 Marketing and Promotion 3.1 Policy Related 3.3.1 Hotel & Restaurant Association 3.6 Identification of bottlenecks 3-27 3-27 3-28 3-28 3-28 3-28 3-28 3.4.7.8 Interaction with State Government Departments.11 Interactions with Associations / Institutions in Punjab 3.7.15.3.7 4 Suggestions from Tour Operators Inferences 3-20 3-20 3.1 Introduction 4-1 4. Department of Tourism Punjab 3.doc/01 .15.15.13 Tourism linkages with other Govt.9 State Tourism Directorate 3-21 3.3 Rural Tourism/ Participative tourism 4.8 Highway Tourism 4.3.Study Report on Preparation of 20 Years Perspective Plan for Dalal Mott MacDonald Development of Sustainable Tourism in Joint Director General (MR).4 Environmental 3.7 Special Interest tourism 4.15 Major issues 3.3.11.15.2 Cultural and Heritage Tourism 4.14 Assessment of existing tourist and basic infrastructure (i) Patiala Zone (ii) Amritsar Zone (iii) Ludhiana Zone (iv) Bathinda Zone 3-24 3-25 3-26 3-26 3-27 3. SELECTION AND VIABILITY 4-1 4.12 Tourism Promotional Initiatives 3-23 3.1 Religious Tourism 4.9 Educational Tourism 4-4 4-4 4-4 4-5 4-5 4-5 4-6 4-7 4-7 4-7 4-8 4-9 4.3 Project ideas / concepts (destination wise) 4.6 3.11.3.4 Project Selection/ Prioritisation 4.3.10 Punjab Tourism Development Corporation 3-22 3. departments 3-23 3.3.16 Suggestions / Recommendations 3-29 PROJECT IDENTIFICATION.4 Nature Tourism (i) Eco Tourism (ii) Adventure Tourism 4.15.3.2 Tour operators/ Travel agents Association 3-22 3-22 3-23 3. Associations and Institutions 3-21 3.2 Destination Prioritisation for Tourism Development 4-1 4.6 Food Tourism 4.15.3 Organisational Issues 3.1 Destination Prioritisation 4-9 4-9 v 1450//A/ February 2003v of x C:\websiteadd\pplan\punjab\Volume I\Report.2 Infrastructure Related 3.

4.3 Environmental Protection and Cultural Preservation 5-8 5.6.2 4.2 Tourism Contribution to GDP 5.1 Tourist Trends and behaviour (i) Spending Levels of Tourists in Punjab (ii) Occupancy and Tariff Trends 5.3 Destination development 5.5 Market Analysis 5.6.2 Areas of Concern 5.2 Market Potential 5.4 Feasibility/Sustainability Study vi 5-15 5-15 5-15 5-16 5-16 5-17 5-17 5-18 5-19 1450//A/ February 2003vi of x C:\websiteadd\pplan\punjab\Volume I\Report.6 Perspective Plan 5.2.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). Craft and Cultural Activities (vii) Rural Tourism (viii) Nature Tourism 5-1 5-4 5-5 5-6 5-7 5-7 5-7 5-8 5-8 5-8 5-8 5-8 5-8 5.3 SWOT Analysis – Position of Punjab (i) Strengths (ii) Weaknesses (iii) Opportunities (iv) Threats 5-10 5-10 5-10 5-10 5-10 5-11 5-11 5-12 5.3 Redefining the Role of the State in view of changing market trends 5.1 Tourism as Industry 5.5.4.5.6.5.4 Competition Analysis 5.2 Competing States 5.2. Department of Tourism Punjab 4.2.1 Introduction 5-1 5.5.doc/01 .2.4.4 Focus on Tourism Products (i) Religious Tourism (ii) Leisure Tourism (iii) Culture & Heritage Tourism (iv) Business Tourism (v) Highway Tourism (vi) Tourism based on Traditional Art.3 4.3 Market Segments and Possible Target Markets 5.6.4.5 5 Project Prioritisation Project Prioritisation Model Project Viability of Selected / Shortlisted Project 4-10 4-13 4-15 PERSPECTIVE PLAN 5-1 5.1 Tourist Needs Analysis 5.2 Review of the Tourism Policy / Tourism Sector of Punjab 5.4 Market Segments 5-12 5-12 5-12 5-13 5-13 5-14 5-14 5.1 Methodology (i) Collection of Data (ii) Accommodation requirement (iii) Tourist need analysis and project ideas (iv) Development of Destinations 5.4.

2.1 Marketing and Publicity 6.3.6.7 (i) (ii) Strategy/ Marketing Assumptions Targets Tourism product mix Investments 5-20 5-20 5-20 5-20 5-20 5.5 Alliances with Transporters.4.7.2 Communication of Plans / Programmes 6.7.4 Marketing Strategies with reference to publicity and advertisement 6.3 Employment Opportunities 5.5 Tourist Circuits 6 5-23 5-24 5-24 5-24 5-24 IMPLEMENTATION STRATEGY 6-1 6.7 Summary of 20 years Perspective plan for sustainable development of tourism in Punjab 5-23 5.1 Introduction 6-1 6.4 Familiarity (FAM) Tours for Tour Operators 6.1 Scope 5.6 Development Strategy 6.3. Department of Tourism Punjab 5.6 5.7.1 Media Publicity 6.doc/01 6-12 6-12 .4.6.2 Defining marketing objectives 6-9 6-9 6-9 6.4. International Airways.2.3 Newspaper articles and interview 6.4.5 Marketing strategy to attract investors 6-12 6.6.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR).7. International Tour Operators etc 6.1 Destination Development Strategies (i) Religious Tourism (ii) Leisure Tourism (iii) Culture and Heritage Tourism (iv) Business Tourism (v) Nature Tourism (vi) Rural Tourism (vii) Highway Tourism 6-13 6-13 6-14 6-15 6-15 6-16 6-17 6-17 6-17 vii 1450//A/ February 2003vii of x C:\websiteadd\pplan\punjab\Volume I\Report.6 Tourist Information Centers and Kiosks 6-11 6-11 6-11 6-11 6-12 6.2 Other Relevant Departments (i) Market Research and Planning Cell (ii) Environment Cell (iii) Promotion/ Marketing Cell (iv) Regional Execution Offices 6-4 6-5 6-8 6-8 6-8 6-9 6-9 6.3 Marketing Strategy 6.2 Investments 5.5 5.2 Road shows and exhibitions 6.4 Key Characteristics 5.7.4.1 Developing a institutional Framwork 6.4.6.

10: Chandigarh.Dera Baba Nanak -Qadian-Kala naur-Gurdaspur2-16 Figure 2.10: Methodology Adopted for the Study 1-16 Figure 2. Ropar (Rup Nagar).Moga .6: Trend in foreign exchange earnings 1-5 Figure 1.4: Trend in international tourist arrivals in India 1-3 Figure 1.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR).5: Gardens in Punjab 2-15 Figure 2.Malout .10. Anandpur Sahib.Ludhiana .Muktsar-Faridkot 2-19 Figure 2.1: District Map of Punjab 2-2 Figure 2.8: Amritsar-Tarn Taran-Hari-Ke-Pattan . 2-18 Figure 2.10 Implementation 6.9: Amritsar .12: Patiala-Nabha-Malerkotla .Bhatinda .Sarai Amanat Khan -Wagha Border 2-16 Figure 2.7: Amritsar .9: Major Tourist Circuits in India 1-10 Figure1.3: Places of Religious Interest in Punjab 2-12 Figure 2.1 Implementation Strategy 6-22 6-22 6.Chandigarh 2-20 Figure 2.7: Trends in domestic tourism 1-5 Figure 1.11 Infrastructure Development 6-23 6.3: Projected share of Employment 1-2 Figure 1.Nangal.2: Year Wise GDP and Per Capita Income 2-3 Figure 2.5: Share of different regions in International tourist arrivals 1-4 Figure 1.1 Funding sources for projects (i) Commercial Banks (ii) TFCI (iii) International funding agencies 6-17 6-19 6-19 6-19 6-19 6.7 Financing 6.Ferozepur .7.8: Break up of 9th plan allocation 1-9 Figure 1. Bhakra .Goindwal Sahib .6: Amritsar – Ram Tirath .13 Action programs 6-24 6.1: Share of T&T economy and T&T industry (as % of GDP) 1-1 Figure 1.Fatehgarh Sahib .9 Human Resources Development 6-21 6.8 Institutional Strengthening Strategy 6-20 6. Ropar.1: Different Zones in Punjab 3-1 viii 1450//A/ February 2003viii of x C:\websiteadd\pplan\punjab\Volume I\Report.4: Wetlands in Punjab 2-14 Figure 2.12 Identification of Executing Agencies 6-23 6.13: Jalandhar-Hoshiarpur-Jalandhar / Ropar-Chandigarh 2-20 Figure 3.11: Ludhiana .Sultanpur Lodhi .2: Projected growth of T&T economy and T&T industry as % of GDP 1-1 Figure 1.Baba Bakala – Kartarpur 2-18 Figure 2.doc/01 . Department of Tourism Punjab 6.14 Recommendations 6-25 Figures Figure 1.Kapurthala (Kanjli lake) 2-17 Figure 2.

1: Annual Plan outlays for the state Table 2. Department of Tourism Punjab Figure 3.11: Demographic Profile – Domestic Tourists Figure 3.7: Average Spending – Foreign Tourists Figure 3.2: Projected Foreign Tourist Inflow to Punjab Figure 5.Study Report on Preparation of 20 Years Perspective Plan for Dalal Mott MacDonald Development of Sustainable Tourism in Joint Director General (MR).18: Average Spending – Domestic Tourists Figure 3.8: Spending Pattern – Foreign Tourists Figure 3.4: Approach to destination development through investment planning Figure 6.2: Demographic Profile Figure 3.3: State GDP Goals Figure 5.4: Domestic arrivals .19: Share of Expense – Domestic Tourists Figure 3.1: Conceptual framework of Strategy Formulation Figure 6.13: Purpose of Visit– Domestic Tourists Figure 3.1: Projected Domestic Tourist Inflow to Punjab Figure 5.doc/01 . Department Figure 6.3: Port of Entry – Foreign Tourists Figure 3.9: Level of Satisfaction – Foreign Tourists Figure 3.5: Central Financial Assistance under the 5-year Plans Table 2.10: Overall Experience – Foreign Tourists Figure 3.12: Occupational Background – Domestic Tourists Figure 3.3: Investment during 1999-2000 in Punjab Table 2.1: Growth in international tourist arrivals Table 1.6: Average Length of Stay – Foreign Tourists Figure 3.17: Source of Information – Domestic Tourists Figure 3.5: Ninth plan outlay (1997-2002) Table 1.8: SWOT analysis Table 2.8: Tourist Arrivals – Punjab Table 2.15: Mode of Transportation – Domestic Tourists Figure 3.7: Top 10 States: Domestic Tourist Arrivals (2001) Table 1.2: The percentage share in total arrivals from different regions Table 1.6: Central Assistance Sanctioned and Released during 1998-99 Table 2.21: Overall Rating for Different Facilities Figure 5.4: Purpose of Visit– Foreign Tourists Figure 3.2: Sector-wise Plan outlays Table 2.6: Top 10 States: Foreign Tourist Arrivals (2001) Table 1.20: Type of Accommodation– Domestic Tourists Figure 3.3: Process of Communication between Government and Private Investors 3-4 3-5 3-5 3-5 3-6 3-7 3-7 3-8 3-8 3-10 3-11 3-11 3-11 3-12 3-12 3-13 3-13 3-14 3-14 3-15 5-13 5-14 5-18 5-19 6-3 6-7 6-8 Tables Table 1.5: Travel Pattern – Foreign Tourists Figure 3.2: Process of Communication of the Perspective Plan – Govt.7: Central Assistance Sanctioned and Released during 1999-2000 Table 2.16: Average Length of Stay – Domestic Tourists Figure 3.14: Travel Pattern– Domestic Tourists Figure 3.3: Growth in foreign exchange earnings Table 1.4: State Tourism Sector Outlays and Expenditure during the 9th & 10th Five Year Plan Table 2.Estimates Table 1.9: Famous Gurudwaras in Punjab 1-3 1-4 1-5 1-6 1-9 1-12 1-12 1-13 2-7 2-7 2-8 2-8 2-9 2-9 2-10 2-10 2-11 ix 1450//A/ February 2003ix of x C:\websiteadd\pplan\punjab\Volume I\Report.

Study Report on Preparation of 20 Years Perspective Plan for

Dalal Mott MacDonald

Development of Sustainable Tourism in

Joint Director General (MR), Department of Tourism

Punjab

Table 2.10: Category-wise Number of Approved Hotels and Rooms in Punjab
Table 3.1: Region wise and theme wise tourist destinations and places
Table 3.2: Sample Size Surveyed
Table 3.3: Details of Hotels and Restaurants in Five Big Cities of Punjab
Table 4.1: Ranking of Destinations
Table 4.2: Zone wise prioritisation of Tourist Destinations and places.
Table 4.3: Proposed Ecotourism Sites in Punjab for Development
Table 4.4: National Highways Passing Through Punjab
Table 4.5: Selected Themes at Different Destinations
Table 4.6: Region wise ranking of tourism projects
Table 4.7: Project Prioritisation Model
Table 4.8: Timeframe for Projects Development
Table 4.9: Key Financial Indicators for Suggested Projects
Table 4.10: Summary of Projects with Possible Locations
Table 5.1: Destination Wise Projected Tourist Arrivals
Table 5.2: Market Segment and Possible Target Markets
Table 5.3: Investment Sources & distribution (during 2002 – 03 to 2022 – 23)
Table 5.4: Summary of Investments for 20 Years
Table 6.1: Profile of Tourists and the influencing factors
Table 6.2: Role of Stakeholders in Integrated Tourism Development in Punjab
Table 6.3: Suggested Media Mix
Table 6.4: Executing Agency for Tourism Project

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Study Report on Preparation of 20 Years Perspective Plan for
Development of Sustainable Tourism in

Dalal Consultants and Engineers Limited
Joint Director General (MR), Department of Tourism

Punjab

Study Report on
Preparation of 20
Years Perspective
Plan for
Development of
Sustainable Tourism
in

Issue and Revision Record
Rev

Date

Originator

Checker

Approver

Description

This document has been prepared for the titled project or named part thereof and should not be relied upon or used for any
other project without an independent check being carried out as to its suitability and prior written authority of Mott
MacDonald being obtained. Mott MacDonald accepts no responsibility or liability for the consequence of this document
being used for a purpose other than the purposes for which it was commissioned. Any person using or relying on the
document for such other purpose agrees, and will by such use or reliance be taken to confirm his agreement to indemnify

//A/21 August 2002

C:\websiteadd\pplan\punjab\Volume I\Executive Summary.doc/

Study Report on Preparation of 20 Years Perspective Plan for
Development of Sustainable Tourism in

Dalal Consultants and Engineers Limited
Joint Director General (MR), Department of Tourism

Punjab

E.

EXECUTIVE SUMMARY

E.1

INTRODUCTION

The Ministry of Tourism, Government of India entrusted Dalal Consultants and Engineers Limited
(DCEL), New Delhi to carry out a study and prepare a 20 years perspective tourism plan for the state
of Punjab.
E.1.1

Scope of the Study

The Ministry has provided guidelines to be followed for preparation of perspective plan. The 20 years
perspective plan should focus on sustainable tourism giving year wise phasing of investment. The plan
should indicate short term and long term plans, targets and ground realities reviewing the status of
existing development / investment plans of schemes for the development of tourism in the region. The
plan should also indicate all activities to be undertaken by different agencies clearly indicating the
time frame for each activity.
The plan should undertake product conceptualisation cum feasibility exercise inter alia for identified
projects covering aspects like location evaluation, schematic product planning and conceptualisation
including quantification of individual project parameters, assessment of overall investments levels and
project viability cum feasibility exercise etc and prepare an action plan for implementation of
identified potential development scheme/projects/products and for development of infrastructure in
conformity with the policy objectives and guidelines provided by the concerned state / central agencies
/departments and the requirements of national development and funding agencies.
E.1.2

Approach and Methodology

A two-pronged methodology was adopted to carry out the study. This included

Collection of information from the relevant secondary sources

Conducting field exercises, including site visits to select tourism destinations including
potential destinations, and

Interaction with all possible stakeholders to assess the present tourism scenario,
infrastructure available and shortages therein, potential tourism destinations, likely tourists
inflows, requisite infrastructure, investment requirements, prioritising the same and
presenting the whole into a comprehensive perspective plan for development of sustainable
tourism in the state over the next 20 years

E.1.3

Limitations of the Study
1. There is limited published data available on the tourism industry. Information about tourist
arrivals and infrastructure availability at many destinations provided in the report are largely
based on the limited available data and estimates of the local tourism department at these
locations.
2. Research studies to estimate the carrying capacity of the environment have rarely been carried
out. Norms on the extent of development that can be allowed at various tourist destinations
have yet to be developed by the state / local administration. Detailed destination specific
S-1 of S-21

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Study Report on Preparation of 20 Years Perspective Plan for
Development of Sustainable Tourism in

Dalal Consultants and Engineers Limited
Joint Director General (MR), Department of Tourism

Punjab

studies will need to be carried out by the state tourism department in association with the
Town planning department, environment department and other relevant Govt. Departments.
3. Every effort has been made to meet the guidelines provided by the Ministry for preparation
of perspective plan. Separate master plans (destination specific) will need to be prepared by
the state governments for various identified tourist destinations in the report.
E.1.4

Report Format

The draft report is presented in two volumes:
Volume 1: Main report
Volume 2: Annexures
The main report (Volume 1) is presented in 6 chapters:
Chapter 1
Introduction
Chapter 2
Current Status Of Tourism In The State
Chapter 3
Field Survey Findings
Chapter 4
Project Identification, Selection and Viability
Chapter 5
Perspective Plan
Chapter 6
Implementation Strategy
The annexures (Volume 2) contain
• Profiles of the major destinations

Profiles of projects

Questionnaires and checklists used for the survey

List of contacts made during the survey,

E.2

CURRENT STATUS OF TOURISM IN THE STATE

Destination profiles have been prepared for most of the existing and potential tourist destinations and
these profiles capture the status of these destinations in terms of infrastructure availability and other
parameters. (see Annexure III).
An assessment of the tourist infrastructure availability and basic infrastructure availability has also
been provided in Chapter III – Field Survey findings.
E.2.1

Significance of Tourism to the State

Though Punjab as a state has been considered largely as a transit point by the domestic and foreign
tourists visiting Jammu & Kashmir and Himachal Pradesh, there is much more to it. Punjab is known
as the land of great gurus, has a great heritage of famous religious shrines, palaces, ancient monuments
and historical embodiments, wetlands and much more to attract all categories of tourists. Punjab is
also famous for its handicrafts, woodcrafts and intricately designed in rich traditional patterns and
motifs and needlework products, which are much sought after by the domestic as well as foreign
tourist.
E.2.2

Share in GDP and Employment

Though no authentic data is available as regards the share of Tourism industry in the state GDP, the
services sector which includes Tourism and Hotels industry, contributes about 33% of the total state
GDP. However, the net share of tourism in the state GDP is estimated at 1.63% only, at present.
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Study Report on Preparation of 20 Years Perspective Plan for
Development of Sustainable Tourism in

Dalal Consultants and Engineers Limited
Joint Director General (MR), Department of Tourism

Punjab

E.2.3

State Tourism Policy

To promote its tourism potential, Punjab State Tourism Department had formulated a Tourism Policy
in 1999. The state’s tourism policy has a coherent feature – The policy is rooted on one hand in
convergence of socio-economic benefits, eco-friendliness and employment generation, while on the
other hand, the policy has to fulfil the growing demand for tourism products in the state brought about
by the rapid industrial development.
The main objective of the tourism policy is:

To identify and develop tourist destinations giving special focus to pilgrimage & religious
tourism.

To improve, diversify and expand marketing of the tourism products of the state.

Strengthen tourism infrastructure in the state and create new infrastructure wherever
necessary.

The tourism policy also envisages promotion of rural tourism and lays emphasis on defining the role
of the government mainly as a facilitator and the private sector as the main operators who would be
given all possible incentives and encouragement to invest in various projects and encouragement to
invest in various projects and operate them also so as to promote sustainable development of tourism
sector, besides ensuring participation of all stakeholders in the society including the travel trade and
tourism industry.
E.2.4

State Plan Outlays and Provision for Tourism Development

The Planning Commission has approved an outlay of Rs.14300 Crore for the State’s 9th Five Year Plan
(19997-2002). However, there is no separate head to indicate any plan allocation for Tourism sector.
The same is included under the sub-head “General Economic Services”. The overall development
programme for the State of Punjab for the year 1999-2000 involved a total investment of Rs.8247.74
Crores.
Though Punjab has given the status of Industry to Tourism, the 9th Five Year Plan (1997-2002) for
Punjab provided a very small outlay of Rs.250 lakhs for this sector which constituted a mere 0.02% of
the total plan outlay for five years.
An outlay of Rs. 90.00 lakhs was proposed in the Annual Plan 1999-2000 in order to provide wayside
amenities to tourists.
E.2.5

Central Financial Assistance for Tourism Sector

The sanctioned financial assistance (plan outlay) for 2001-02 for Punjab by the Central Government
Department of Tourism was Rs. 61.01 Lakhs
E.2.6

Trends in Tourist Arrivals and Growth

The domestic Tourist arrivals to Punjab increased from 3.28 Lakhs in 1995 to 3.85 Lakhs in 2000 i.e.
at ACGR of 3.2%. The inflow of foreign tourists has reduced over the years.
Available information about tourist arrivals indicates that the largest number of tourists arrived in the
winter months i.e. November, December and January. The lean months are May, June and July. A
large number of NRIs visiting Punjab often stay with their relatives. The numbers of such visitors is
not reflected in the official data, which is compiled from data obtained from hotel establishments in

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Study Report on Preparation of 20 Years Perspective Plan for
Development of Sustainable Tourism in

Dalal Consultants and Engineers Limited
Joint Director General (MR), Department of Tourism

Punjab

the state. Similarly, no details of tourists’ arrivals data are being compiled for the state, with regards to
country wise, purpose of visit wise or specific attractions wise number of tourists visiting Punjab state.
E.2.7

Current Status of Integrated Tourist Infrastructure / Facilities

E.2.7.1 Hotels Accommodation Facilities for Tourists
As per Ministry of Tourism data, as on 31.3.2001 there were a total of 65 approved category hotels
having 1851 rooms in different categories in Punjab state. Of these the maximum number of Hotels
were in Jalandhar (23 with 682 rooms), followed by Ludhiana (18 with 583 rooms) and Amritsar (7
with 299 rooms). These include two 5 - star hotels, (under construction) five 4 stars and nineteen 3 star
hotels. It is also observed that the Hotel accommodation in the state had considerably increased in the
recent past. It increased from 16 Hotels with 554 rooms in 1996 to 42 hotels with 1055 rooms in 2000,
to 65 hotels with 1851 rooms as on 31.3.2001.
Punjab State Tourism Development Corporation (PTDC) has also set up several tourist complexes,
which provide quality accommodation to the tourists at affordable rates.
Reasonable accommodation facilities ranging from star category hotels to Dharamshalas and PWD /
Canal and paying guesthouses are available for tourists of various income groups in all major cities in the
state. PWD has one Circuit House located at every district headquarters and several rest houses in each
district. Further Irrigation Department rest houses are also located at different places covered under the
following circles.
E.2.7.2 Tourism Information Centres
Punjab Tourism Department has also brought tourism related documents for publicity. Besides, other
literature highlighting various historical and religious sites, PTDC complexes at different locations as well
as information about festivals and fairs celebrated in the state are also available at the information centres.
E.2.7.3 Transportation Facilities
Punjab has three airports including two domestic airports at Chandigarh and Ludhiana and one
international airport at Amritsar. All major cities and towns of Punjab are well connected with other
parts of the country by railway network. The state has an excellent network of roads connecting all
cities, towns and major villages.
E.2.8

Facilities for Elders / Disabled and Families with Young Children

No Wheel Chair or other special arrangements for the visit and movement of the disabled have been
noticed at the tourist sites.

E.3

FIELD SURVEY FINDINGS

DCEL undertook primary field visits of the existing & potential destinations in Punjab. 90% of the
tourist attractions were visited during the field survey. During the field visits, the study team interacted
with domestic & foreign tourists, tour operators, State Govt. officials, various associations & institutions
of the state including, hotel owners & property developers, tourism experts and community heads. The
details of the respondents contacted as part of this study are given in Annexure 3.1. The detailed profiles
of the destinations visited by the DCEL team is enclosed as Annexure III (Volume II) to this report.
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Study Report on Preparation of 20 Years Perspective Plan for
Development of Sustainable Tourism in

Dalal Consultants and Engineers Limited
Joint Director General (MR), Department of Tourism

Punjab

E.3.1

Survey Findings

DCEL undertook a survey of domestic & foreign tourists and obtained their opinion on various issues.
The survey team interviewed 53 domestic tourists and 25 foreign tourists. During the field visits, it
was noticed that the visitors to a destination were of two distinct groups – Tourists and Day Visitors.
To analyse the profile of the tourists visiting Punjab, the tourists were segmented into two sections –
Domestic & Foreign tourists. The survey findings are presented in Table E.1.
Table E.1: Survey findings
Information
Demographic Profile
Port of Entry
Purpose of Visit
Travel Pattern
Tour Arrangements
and Mode of Transport
Frequency of Visit
Source of Information
Average Length of
Stay
Average Spending
Spending Pattern

Level of Satisfaction

Overall Experience
Major items of interest

Problems faced during
stay

E.3.2

Foreign Tourists
52% in the age group of 35 to 54
68% male
92% Delhi
Leisure (48%) followed closely by cultureheritage and monuments
60% travelling alone
96% not on package tour
68% of the tourists travelled by rail and 32%
by road
92% on first visit
72% from government tourism offices
3 days
US $ 84 per day
51 %on accommodation
72% prefer to stay in star category hotels

accommodation, tourist attractions, sight
seeing, road transport, railway, safety of
tourists, health, communication and banking
facilities on an average scale
Availability of guides, domestic airline services
and facilities for elderly was ranked as poor by
most of the foreign tourists
56% satisfied; 44% would like to visit again
Culture & heritage, handicrafts, archaeological
attractions, monuments and special interests
like shopping of local stuffs
Food, local transport, no tourist information
centres, emergency medical facilities, few
ATM booths and non acceptance of credit
cards, sanitation and language barrier

Domestic Tourists
43% in the age group of 25-34
-Leisure and religious purposes, 36%
each
68% with family
88% not on package tour
57% travelled by train
47% on their repeat visits
71% from their friends and relatives
3 days
Rs.840 per day
33% on accommodation followed by
transportation (31%)
38% prefer to stay in government
approved & budget
Airport, road transport, railway,
sanitation, safety of tourist,
communication and banking facilities
received the highest ranking at 4
The lowest ranks were awarded to
availability of domestic airlines, and
guide services
66%satisfactory; 86% would visit again
Gurudwaras

Local transport, no tourist information
centres, poor hotel services, lack of
trained guides and wayside amenities.

Suggestions for improvement of tourist destination

The suggestions received from the tourists for further improving the tourist destinations are as follows:

Setting up of more number of information outlets.

Availability of foreign language tourist guides and better public and civic facilities.

Better and cheaper accommodation and local conveyance. Pre-paid auto and taxis at the
destinations mostly frequented by the tourists.

Facility for smooth banking and wider acceptance of credit cards.

Improvement of the hotel services which have to become more tourist friendly.
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Study Report on Preparation of 20 Years Perspective Plan for
Development of Sustainable Tourism in

Dalal Consultants and Engineers Limited
Joint Director General (MR), Department of Tourism

Punjab

Better informed guides and travel / tour operators.

Cleanliness at tourist spots and attention to the needs of old and disabled people.

More publicity through media about the destinations and attractive Package tours

E.3.3

Survey of Tour operators/Travel agents

The survey team interacted with three categories of tour operators/ Travel agents i.e. those working at
the Regional, Interstate and the International level. Most of the regional and interstate tour operators/
travel agents travel/ tour operators are concentrated in Chandigarh and Amritsar. The International
tour operators are mostly located in Chandigarh, Jalandhar, Ludhiana and Amritsar. The Regional and
Interstate Tour Operators/ Travel Agents are undertaking very limited activities within the state. Their
range of services primarily includes Air/ Railway Ticket booking, provision of transport facilities and
Hotel Booking. There are very few Tour Operators offering package tour services within the state.
Presently, some international tour operators are organising tours in Punjab. However, mostly they are
offering services like hotel booking, package tours, transport facility, tour guides, event management, etc
E.3.4

Suggestions from Tour Operators and other institutions

Some of the tour operators showed their interest to have linkages with the tourism department of
Punjab. They are interested to work as approved tour operators. The international tour operators
suggest that the cultural identity of Punjab needs to be publicised through various means to attract the
tourists. Basic tourism related and wayside amenities need to be upgraded. The interactions revealed
that the tourists face problems due to the lack of proper and trained guides. Proper information about
the places is not available to the tourists.
The main objectives of the state government should be to identify and develop tourist destinations
giving special focus to pilgrimage and religious tourism. The State Tourism Department is also trying
to improve, diversify and expand marketing of the tourism products of the state and strengthen tourism
infrastructure in the state and create new infrastructure wherever necessary. The government also
envisages promotion of rural and highway tourism, laying emphasis on defining the role of the
government and private sector in the development of tourism sector, besides ensuring participation of
all stakeholders in the society including the travel trade and tourism industry.
E.3.5

Tourism Promotional Initiatives

Some big tourism related infrastructure projects are in pipeline, which will definitely give a big push
to the state’s tourism industry. Proposed ropeway between Anandpur Sahib and Naina Devi will be a
major attraction, which can boost the present tourist inflow manifolds. Science City at Jalandhar,
government’s focus on Harike Pattan, Khalsa Centenary Complex at Anandpur Sahib are some of the
other major initiatives which will carry the state tourism a long way.
E.3.6

Assessment of existing tourist and basic infrastructure

Although there are tourist information centres at the major destinations and tourist attractions, in the
form of PTDC information offices, these are not well equipped to handle the needs of the tourists.
There is a greater need to revamp and systematise these centres for providing useful and specific
tourist information with regard to tourist places of attraction, accommodation facilities, journey
booking facilities, tour guides and updating of the available documents etc. There is also a need to

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• • • E. The concepts have evolved based on tourism potential of the destination / region. major state entry points etc. Rest rooms etc are to be improved manifolds in almost all the tourist destinations. Priority • Tourism related basic infrastructure availability • Volume of current/potential traffic flow • Sustainability for tourism development • Number of tourist attractions • Potential for socio-economic development • Significance of tourist destination (historical/religious/cultural) • Strengths and weaknesses of each of the destinations • Tourist infrastructure availability • Availability . based on personal observations. Railway Station. we recommend that the destinations be prioritised for tourism development in the following manner. interactions with local people and S-7 of S-21 /1450/A/16 August 2002 C:\websiteadd\pplan\punjab\Volume I\Executive Summary. Looking at the future and a continuous increase in the tourist inflow into the state. children. physically handicapped or sick persons are also to set up in all the places. Regarding tourist accommodation. A hassle-free arrangement for availing the benefit of local transportation is also required. Department of Tourism Punjab open up more information centres at the strategic locations like Main Bus stand. i.e.1 Destinations / tourist places securing a score of 3 or more shall be taken up for tourism development in the short term. The facilities for civic amenities and public facilities like Toilets. i. mostly frequented tourist spots.4 PROJECT IDENTIFICATION. Airport. The facilities for elderly persons. The first seven destinations which came high on the prioritisation include: Amritsar. Destinations / tourist places securing a score between 2 and 3 or shall be taken up for tourism development in the middle term. Destinations / tourist places securing a score of below 2 shall be taken up for tourism development in the long term. Drinking water. where 1 was lowest and 5 was highest. The evaluation parameters are: • State Govt. Anandpur Sahib. There is also requirement of five star category hotels in the long run.doc/ . Project ideas / concept (destination wise) An important component in plan formulation is understanding the ‘types of tourism’ and ‘tourism products’ that can be developed in the state.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director General (MR). E. SELECTION AND VIABILITY Investment planning for tourism entails identification of investment opportunities at various destinations and prioritising them. The rankings were assigned to various parameters on a scale of 1 to 5. Patiala. though there are enough facilities to accommodate the current tourist flow. within the next 10 to 20 years. Bathinda.e. the requirement of such infrastructure has been presented in the project identification chapter of this report. Gurdaspur and Ludhiana. within the next 5 years. The study team undertook an exercise to prioritise the various destinations and tourist places by ranking them. quality and budget accommodation facilities are required in more numbers. the personal visits of the DCEL team to various places of tourist interest and the gaps observed thereof. Revenue producing opportunities have to be evaluated for their commercial feasibility so that they can be marketed to potential entrepreneurs. within the next 5 to 10 years.Institutional/support mechanisms The evaluation of the various destinations provided an overall framework of the type of projects that could be implemented and gave insights into the phasing of the projects.e. the requirements arising from these gaps. i. Jalandhar.4. Based on the above assumptions.

2 Project Selection.doc/ . The project concepts have been described theme wise. then projects have to be simultaneously set up at the place. hotel owners and entrepreneurs. Evaluation and Prioritisation The project ideas that were evolved were mainly based on tourism potential of the destination / region. hotel owners and entrepreneurs.4. interactions with local people and experts. Thereafter. Using this premise the team developed a matrix to S-8 of S-21 /1450/A/16 August 2002 C:\websiteadd\pplan\punjab\Volume I\Executive Summary. Dam.4 Project Prioritisation Model The study team developed a model for prioritisation of tourism projects. Department of Tourism Punjab experts. The projects are classified into three basic heads such as: • Tourism Projects • Tourism Infrastructure Projects and • Basic Infrastructure Projects E. the personal visits of the DCEL team to various places of tourist interest. which has been broadly classed as: • Religious Tourism • Leisure Tourism • Culture and Heritage Tourism • Adventure Tourism • Rural/ Participative tourism • Highway tourism • Nature Tourism • Educational Tourism • Special Interest Tourism (Border.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director General (MR). DCEL undertook an exercise to prioritise the various project ideas by ranking them. based on our personal observations and inputs received from the Govt. if a destination is being developed on a priority. etc Based on the parameters mentioned above. Priority for a project primarily depends on the ranking of the tourist destination along with the ranking of the specific tourism project itself. whereby they also provided their valuable inputs.4. the potential project ideas identified by the DCEL team were ranked and are presented in Table 4.4. E.5. of Punjab officials. the requirements arising from these gaps. of Punjab in the form of a structured presentation. where 1 was lowest and 5 was highest. etc. Therefore. the gaps observed thereof. The rankings were assigned to various parameters on a scale of 1 to 5. followed by the specific tourism projects in that destination. etc) E. which is in conjunction with prioritisation of destinations. The basic idea is to enhance the visitors’ experience to the place.3 Project Prioritisation The identified project ideas were placed before the officials of Govt. etc. The premise is that a tourist destination will be developed first. The evaluation parameters are listed as under • Prima Facie potential • Tourist infrastructure and facilities • Land Use regulation and other regulations • Environmental Sustainability • Availability of relevant natural resources • Local Entrepreneurship / promoters • Present Infrastructural availability and cost • Socio-Economic Development • Planned investments in infrastructure • Institutional Support mechanism • Other factors like risk and amenability to financing by financial institutions.

Therefore. the priority for a project primarily depends on the ranking of the tourist destination along with the ranking of the specific tourism project itself.0 and 3.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director General (MR). This matrix and the model are explained and illustrated in Table E.2: Project Prioritisation Model Destinations High ranking (score more than 3. Department of Tourism Punjab short list and prioritise specific tourism projects in the destinations visited by the DCEL team.0) MT LT # In the above table: ST – Short term.5) ST MT Projects Medium ranking (score between 2. if a destination is being developed on a priority. LT – Long term Low ranking (score less than 2. MT – Medium term. Table E.0) Low ranking (score < 2. then projects have to be simultaneously set up at the place.5) ST MT High ranking (score > 3.3.3: Timeframe for Projects Development Ludhiana Zone Amritsar Zone Patiala Zone Zones Themes / Type of Projects Adventure Culture Culture & Heritage Eco & Leisure Gateways Heritage Heritage & Leisure Infrastructure Leisure Religious Religious & Leisure Village Adventure Culture Eco & Leisure Eco & Village Gateways Heritage Heritage & Leisure Infrastructure Leisure Nature Religious Special Interest (Boarder) Adventure Gateways Heritage Heritage & Leisure Infrastructure Religious Special Interest (Educational) Number of Projects In the next 5 years (Short term) Between 5 to 10 years (Medium term) 1 1 2 1 C:\websiteadd\pplan\punjab\Volume I\Executive Summary.5) ST LT LT As shown in the above table.5 to 3.2.doc/ 1 4 1 1 3 4 3 1 6 3 1 1 1 2 4 1 4 1 1 2 2 4 1 1 1 1 1 2 1 1 1 8 1 2 3 S-9 of S-21 /1450/A/16 August 2002 Between 10 to 20 years (Long term) 1 1 2 2 1 8 1 . The summary table of prioritised projects is illustrated Table E. Table E.0) Medium ranking (score between 2.

94 2.41 39 33 17 33 35 2.57 71.00 898.91 61.87 2.20 2047.01 926.30 17.6 17.08 25.29 66.doc/ .17 38.40 80. Department of Tourism Punjab Themes / Type of Projects General Projects Bathinda Zone Zones Nawanshar Moga Firizpur Muktsar Adventure Culture Culture & heritage Heritage Infrastructure Highway Patrol Patiala palace on wheels Signages Wayside amenities /Sinages Infrastructure Infrastructure Infrastructure Infrastructure G Total Number of Projects In the next 5 years (Short term) Between 5 to 10 years (Medium term) Between 10 to 20 years (Long term) 1 2 1 2 1 1 4 1 1 1 25 1 2 1 1 53 38 The key financial indicators for the suggested projects are given in Table E.95 45.69 24.20 84.5 32 16.06 64. Table E.81 18.22 7.5 25 18 2.47 16 8 7 9 19.20 11 10 58 17.07 5 19.4.79 71.00 59.52 24 29 2.36 68.41 2.00 11.74 2.00 7 20 16.16 15.21 30.00 24.34 2. Bars and Cafeterias Rope Way Sada Pind Sound and Light Shows Water Sports Complex Yoga and Meditation Centre Capacity 100 Rooms 10 Huts 25-30 Rooms 18 Hole 40 Rooms 11680 Tourist/Annum Stall-15 Theater-100 Seater 15 Shops 49640 Tourist /Annum 30 Shops Parking-200 Vehicles 50 person/ day 445500 Passengers / Annum 100 Tourist Yoga-120/day Ayurvedic Centre-30/day Non Commercial Projects Art Gallery Deer Park Public Utilities Project Cost (Rs Lakhs) Employment Potential(In Numbers) IRR (In %) Average Cash BEP(In %) DSCR (in 4th Year) ROI (in 4th Year) 550.4: Key Financial Indicators for Suggested Projects Project Commercial Projects 5 Star Hotel Amusement Park Beach Cottage with Restaurant Budget Accommodation Golf Resorts Heritage Guest House/Lodge Heritage Train Lake Complex Live Theatre Meena Bazaar Nature Tourism Palace on Wheel Parking cum Shopping Complex Restaurants.76 252.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director General (MR).4 14.35 56.12 62.77 40.48 2.82 17.29 20.48 1.20 91.6 65 28 34 45 2.23 77.68 11 12 19.43 24 20.40 3.24 340.47 56.63 3.33 7.81 28 34 33 2.02 2.5 14.39 301.44 85.17 47.83 67.25 2 9 S-10 of S-21 /1450/A/16 August 2002 C:\websiteadd\pplan\punjab\Volume I\Executive Summary.02 43.31 50 26 19 25 28 23 29 16.93 54.17 52.14 50.46 2.23 78.26 21.9 22.74 71.06 2.00 14.23 89.41 3.1 18 2.

It will be necessary to make suitable changes in the lending criteria for viable projects in the listed activities in order that their financial requirements are met.57 94. The plan should be visionary and ambitious and at the same time it should remain within the policy framework of the state. Suitable schemes will be designed to market tourism products. tour operators etc. S-11 of S-21 /1450/A/16 August 2002 C:\websiteadd\pplan\punjab\Volume I\Executive Summary. The perspective plan shall encompass: • State vision as per the state’s tourism policy.1 Areas of Concern Some of the major areas of concern. the role of the State should be as follows: • The Department of Tourism should finalise the Tourism policy of the state.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director General (MR). • Environmental. and techno-economic constraints.60 28 IRR (In %) Average Cash BEP(In %) DSCR (in 4th Year) ROI (in 4th Year) 404.70 60 PERSPECTIVE PLAN The Perspective Tourism Plan of Punjab needs to be both optimistic and realistic.5 Project Cost (Rs Lakhs) Employment Potential(In Numbers) 14. E. hindering the tourism development in the State include: • Lack of tourism infrastructure • Poor marketing • High taxation on tourism industry • Multiplicity of authorities dealing with tourism • No focus on domestic tourism • Lack of safety and security • Insufficient budget allocations for tourism • development and promotion in the State Plan E. approvals required under different laws and rules. Department of Tourism Punjab Project Capacity Tourist Information Centres(KIOSKS) 7 Places Upgradation of PTDC Complexes (17 Numbers) Wayside Amenities/Sinage(30 Numbers) E. • Intensive efforts should be undertaken to attract investors from outside the State as well as from other countries including Non-resident Indians (especially Punjabis) to invest in tourism sector on large scale. • The Government should make commercial services available entirely through private sector or in association with it. Social.doc/ . • Tourism Potential of the State • Most of the projects are not eligible for loans from the banks or the State Financial Agencies. and particularly wide publicity will be secured with respect to various facilities being offered by the travel agents. • A Single window clearance system should be instituted for speedy clearance of various permissions.5.5.2 Lack of efforts to identify and develop new areas of tourism promotion Redefining the Role of the State in view of changing market trends In view of the changing market trends and the importance of the Tourism Sector.

Rich in art and culture and unique handicrafts High standard of living High spending tendency. Tremendous scope for tourism development Proximity to national capital Strategic geographical location Potential for development of Niche Products Potential for attracting large number of outbound tourists and non-resident Indians Possibilities of joint efforts with neighbouring States Border tourism – USP Tourism accorded industry status Private Entrepreneurs interested in the tourism sector Weaknesses State owned facilities not maintained properly Lack of publicity Lack of effective tourism policie Inadequate Tourism Infrastructure Ineffective Marketing Inadequate tourist information centers / kiosks Inadequate knowledge about opportunities amongst tourists & tour operators • Low provision for tourism in the state budget • Tourism in the State has been affected by a long militancy period and current disturbances along the international border.4 • • • • • • • • • • • • • • • • • • • • • • Religious Tourism Leisure Tourism Culture & Heritage Tourism Business Tourism Highway Tourism Tourism based on Traditional Art.3 Focus on Tourism Products Theme wise tourism products should be developed and promoted. The themes that should be focused in Punjab include: • • • • • • • • E.5. Rajasthan) • Security restrictions . Department of Tourism Punjab E. • • • • • • • Threats • Competition from other neighbouring States focusing aggressively on tourism (Himachal Pradesh. Craft and Cultural Activities Rural Tourism Nature Tourism SWOT Analysis – Position of Punjab Strengths Number of important pilgrimage centres Active government support Good core infrastructure Number of historic heritage sites Large number of NRIs visits every year.5.doc/ . Typical dance / music form of the state International icons like Gurdas Maan and Daler Mehandi have made significant impact of them in India and abroad Entrepreneurial / hardworking nature of the locals Opportunities Rich in Culture & Heritage Excellent general infrastructure.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director General (MR).Border state S-12 of S-21 /1450/A/16 August 2002 C:\websiteadd\pplan\punjab\Volume I\Executive Summary.

• Non Resident Indians (NRIs) are an important tourist segment.5.44% 4.65% 3. S-13 of S-21 /1450/A/16 August 2002 C:\websiteadd\pplan\punjab\Volume I\Executive Summary. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 E.6% Perspective Plan E.1 Accommodation requirement The number of additional beds required at all the visited destinations was calculated based on estimated tourist arrivals. existing bed capacity of that destination and average duration of stay at that destination.5. The future growth of tourist arrivals in Punjab have been worked out based on the destination wise increase in tourist arrivals keeping in view the proposed infrastructure development projects in and around these destinations.19% 3.5.19% 6. The overall compound annual growth in tourist arrival to Punjab during the year 2001 to 2021 is 4. The projected tourist inflow (domestic and foreign) to Punjab during the next 20 years is based on the current tourist arrivals as worked out from hotel rooms and their occupancy rates. Department of Tourism Punjab E.75% 5.11% 5.34% 4.19% 3. State Government priorities for each destination and the proposed investments in tourism related projects as specified in this Perspective Plan.5 Market Analysis • The domestic tourist arrival to the state has not significantly increased over the years.6%.6 Destination Gurudaspur Amritsar Kapurthala Jalandhar Hoshiarpur Nawanshahar Rupnagar Fatehgarh Sahib Ludhiana Moga Firozpur Muktsar Faridkot Bathinda Sangrur Patiala Total Year 2001 58479 261765 17913 81946 9107 7903 18214 11515 200561 6586 4742 5795 4425 12328 1204 8692 711175 Tourist Arrival (in nos.2% 5.) Year 2021 211953 547609 51772 183308 25831 14816 51141 39429 500815 12347 8890 10865 8591 44682 2258 31506 1745813 CAGR 6.doc/ .65% 3.19% 3. Estimates of the tourist inflow (based on which projections have been done) to the State have been worked out based on the available hotels in the state and their occupancy rates (as found out during the market survey).35% 3.6. The destination wise projected tourist arrivals and the CAGR for the Tourist Arrivals in Punjab is given in Table E.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR).37% 6. During the last five years it has grown at CAGR of around 3%.29% 6.68% 3. retaining these tourist as well as attracting tourists from other States will play a pivotal role in development of tourism in Punjab.65% 4.5: Destination Wise Projected Tourist Arrivals Sr. No. As the tourists from within the State form a major share of total tourist arrivals in Punjab. Table E.5.

3 Development of Destinations Private sector investment in tourism is only possible at popular destinations where the minimum number of tourists per year is large enough to make the proposed project viable. Financial. of rooms required = No.6. Environmental S-14 of S-21 /1450/A/16 August 2002 C:\websiteadd\pplan\punjab\Volume I\Executive Summary. of Tourists X Average length of stay No. where a destination reaches its carrying capacity. of additional beds required No.21% in the next 20 years Details of the contribution of tourism to the state GDP spread over a 20 year perspective is given as Table 5.5.6.5. of additional beds required Average room occupancy E. and after discussions with experts and government authorities. were assessed for their sustainability on Technical. At such a point.2 Tourist need analysis and project ideas The tourism projects where private investment is envisaged has been classified into the major head like: • • • • • • • • • • • • Restaurants and Food Joints Water Sports Complex Folk Village Sound and Light shows Ropeway Heritage train and Palace-on -wheels Parking cum Shopping Complex Punjabi cultural and Food Festivals Amusement Park Golf Course Casino All the above tourism projects are revenue generating and cater to different market segments.4 Tourism Contribution to GDP Presently the contribution of tourism to the state GDP is in the range of around 1. E. Department of Tourism Punjab No.5.1 (volume-1) E.63%.63% to 5. there should be another similar primary destination ready to substitute the destination in its maturity phase.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director General (MR). so that the tourists are retained in Punjab and not move to other states.6. The destination development and investment planning thereof is discussed below.5 Feasibility/Sustainability Study The projects identified at each destination during the survey. E.6. Carrying capacity is a point beyond which any further development would result in negative growth of tourist arrivals.5. Based on basic premise of possibility of exploiting tourism potential of the State. This implies that any further development beyond the carrying capacity of a destination depletes the natural resources and the potential for tourism at that place resulting into it being less attractive for tourists. this Perspective Plan aims to enhance tourism contribution to State GDP from the present level of 1.doc/ . of nights X Accommodation occupancy factor = No.

Basic Infrastructure. Table 5.08 294.00 5 Human Resource Management 6 Tourism Management/ Administration 7 Others (Incentives/Subsidies) Total S-15 of S-21 /1450/A/16 August 2002 C:\websiteadd\pplan\punjab\Volume I\Executive Summary. 281 Cr in next 20 years for the sustainable development of tourism in Punjab.85 82.49 33.03 2099.72 116. A summary of investments in next 20 years is given in the Table E.35 2.6 17.05 Joint projects like cultural and food festivals 28136.85 100.39 3966.6 Investments The perspective plan envisages a total investment of around Rs.46 17. Tourism management and administration and incentives etc Revenue earning projects at primary and secondary destinations Investment 2002-2022 Rs Lakh % Share 4836.79 0. Tourism Infrastructure.6: Investment Sources & distribution Source Public Sector Private Sector Public + Private Total Projects Type Promotion.97 1519. Table E.21 31. Human resource management.06 59.4 4.7: Summary of Investments for 20 Years S.19 23284.00 0.3. Private sector investment projects have been included in the Perspective Plan.69 100. E.70 0.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director General (MR).42 47.00 6645.63 2.71 2 Tourism Projects 273.doc/ . Projects that are not financially viable but are essential for tourism development like providing of basic and tourism infrastructure are proposed for funding through budget outlays.00 19970.65 47.25 0.42 53.65 15719.21 158.98 18.63 2.44 78.80 0.48 97.31 4 Promotion 67.49 40.32 0.32 0.99 2.43 61.31 100% The year wise investment plan for all the above heads is given in Appendix 5.25 4.39 194.58 33.6. projects in restricted zones like forts/railway.65 0.45 3 Tourism Infrastructure 259. Department of Tourism Punjab and Social aspects.70 0. No Description Short Term Mid Term Long Term (2002-03 to 2006-07 (2007-08 to 2011-12) (2012-13to2022-23 Total % Share Total % Share % Share (Rs in Lakh) (Rs in Lakh) (Rs in Lakh) Total Investment Investment Investment 1 Accommodation 811. This investment can be segregated depending upon the source of funding.72 97.05 31.57 3684 18. Table E.7.5.77 100.6. The three sources of investment and their total investment is given below in Table E.76 15.

Special focus can be given to women where in specific jobs like handicrafts promotions. tourism facilitation centres.7 Employment Opportunities It can be said that with the projected increase in the number of tourists around 1. there is a need to create proper institutional set up to: • Communicate Plans / Programmes to Key Stakeholders • Monitor the developments envisioned in the plans Facilitate co-ordination between State Government / Tourism & other related departments and other Stakeholders of tourism sector The other area of concern for the development of this sector especially in Punjab is the dearth of good professionals. Department of Tourism Punjab E.5.34 Lakh persons will be employed in tourism related activities by 2022. the following have been identified as key factors around which the development strategy has been formulated: • High Profile • High Quality • Customer Focus • Good Value for Money • Planning & Management The destination development strategy would basically include: • Careful selection and prioritisation of destinations • Phasing of Development • Customer focus • In order to sustain the competitive pressures. It is absolutely necessary to carve out human resources development plan for this sector.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director General (MR). For successful implementation of plans / programmes suggested in the Perspective Plan. it would be essential to provide “Value for Money” to tourists through enhanced quality levels and appropriate pricing strategy.doc/ .6.6 IMPLEMENTATION STRATEGY The aim of devising development strategy is to develop and sustain Punjab as a major tourist destination. guides. The overall strategy should focus on: • Communication of Plans / Programmes • Overall Marketing and Promotion • Funding Strategy • Human Resource Development • Overall Institutional Strengthening • Destination Development Strategy The various stakeholders directly or indirectly associated with the tourism promotion in the state can be grouped essentially into following categories: • Policy makers for Tourism Development S-16 of S-21 /1450/A/16 August 2002 C:\websiteadd\pplan\punjab\Volume I\Executive Summary. Also this would also lead to sustainability of the tourism in the area. E. By way of this the objective for socio economic development of the area will be achieved. way side amenities can be reserved for women. We suggest that around 30 % of the jobs should be reserved for women. Based on findings of the survey and focus group discussion among key stakeholders of the tourism sector.

The other important cells that need to be developed are: • Market Research and Planning Cell • Environment Cell • Promotion/ Marketing Cell • Regional Execution Offices E.6. Target customer – Location-wise. Department of Tourism Punjab • Implementing Agencies of Tourism related policies in the state • Beneficiaries of Tourism policies and Tourism development E.67. Purpose-wise 3. The marketing objectives would broadly involve the following elements for formulating the marketing strategy: 1. The marketing strategy should incorporate• Opening/revamping Liaison Offices in other important cities and in the Indian embassies in selected countries S-17 of S-21 /1450/A/16 August 2002 C:\websiteadd\pplan\punjab\Volume I\Executive Summary. Targeted Tourist inflow 4.2 (volume 1) describes the extent of involvement of important stakeholders in the process of Integrated Tourism Development. between 2002-3 to 2006-07. Sustaining the growth of domestic tourists at an annual compound growth rate of 4.e. It is proposed that Government would spend an amount of Rs. Short term i. The communication process with various government bodies is shown in Figure 6.25 lakhs for promotion during.doc/ . The marketing effort for tourism projects should be addressed to both tourists and investors of tourism projects. Providing avenues for expenditure so that the average expenditure of foreign tourists is increased.2 (volume-1) Tourism Development Co-Ordinations Committee (TDCC) will be responsible for the implementation of the perspective plan.4% during the next 20 years 3.1 Developing a institutional Framework The tasks of communicating this plan should be primarily with Punjab Tourism Development Corporation (PTDC) Formation of Tourism Development and Co-ordination Committee (TDCC) under PTDC would ensure co-ordinated efforts towards attainment of unified goal of Integrated Tourism Development in the state. Income-wise. Increasing the average duration of stay of foreign tourists 2.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). Table 6.6. Target investment inflow at each destination The marketing strategy will be aimed at: 1. Destination Prioritisation 2.2 Marketing Strategy Marketing and Publicity will play a pivotal role in successful implementation of the Perspective Tourism Development Plan.

a special marketing effort also has to be made to attract and convince the private entrepreneurs and funding agencies.6.doc/ of . conventions and exhibitions preservation of S-18 of S-21 /1450/A/16 August 2002 C:\websiteadd\pplan\punjab\Volume I\Executive Summary. Some of the steps or strategies which can be taken up for promoting tourism in Punjab and attract investment in the sector can be as follows: • Seminars. Department of Tourism Punjab • Publish a multimedia CD-ROM containing audio.3 Marketing strategy to attract investors Apart from the strategies outlined in the earlier paragraphs. World Bank. festivals. heritage and rural tourism • Promoting travel in Punjab • Promoting repeat visits • Promoting educational trips • Increasing visitor arrivals • Restoration and tourism attractions • Raising Punjab’s profile and showcasing the state as a global destination • Positioning Punjab as a hub for meetings. fairs and exhibitions.4 Development Strategy Punjab’s tourism development strategy should focus on the following priorities: • The management and implementation of the Tourism Perspective Plan • Promoting Highway Tourism religious. video and text based information on all the tourist spots in Punjab and launching an Internet edition of the contents that go into the CDROM. etc for investments in different types of projects in Punjab. Marketing department of PTDC/DOT should target private entrepreneurs. • Efficient feedback mechanism • Package oriented. • Active participation in international travel markets. international tour Operators etc • Tourist Information Centers and Kiosks E. international airways. ADB.6. A massive publicity drive is required that should cover: • Media Publicity • Road shows and exhibitions • Newspaper articles and interview • Familiarity (FAM) tours for tour operators • Alliances with transporters. presentations and exhibitions (Road Shows) showcasing investment opportunities in the State at national and international travel and tourism exhibitions • Presentation to various organizations in the tourism industry such as Indian Association of Amusement Parks and allied Industries (IAAPI). funding agencies like TFCI.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director General (MR). specific and practical approach. FHRAI etc and convey to them the perspective plan proposed by the Government Distributing printed brochures to potential investors E.

The following key marketing functions need to be strengthened at PTDC : • • Research and analysis S-19 of S-21 /1450/A/16 August 2002 C:\websiteadd\pplan\punjab\Volume I\Executive Summary. will have access to finance from various domestic funding agencies and international funding institutions such as Commercial banks. E.6. Publicity and Information Systems. Department of Tourism Punjab E.doc/ Product development . World Bank.6. Hence. TFCI. UNDP.5 Destination Development Strategies The State does not have much to offer so far as natural resources are concerned. since it would be the basis for formulating policies and giving strategic direction to the future growth of the sector. but in newly developing areas the PTDC/DOT would be the pioneer developer until the private sector gains confidence to make investments. Destinations need to be developed focussed on Religions. Public Relations. ICICI. to effectively perform these functions.6. ADB. hence. Culture and Heritage. Emphasis should be.6. The state has excellent road network (both National and State Highway). etc. The Marketing Research role of the Corporation is very critical. PTDC will have to commence building expertise. both the software and the hardware. laid on highway tourism by creating projects lined on the highways. some manmade features/attractions need to be created in the state to attract tourists. IDBI. etc.7 Funding sources for projects The various funding sources available for the development of tourism projects are: • Commercial Banks • TFCI • International funding agencies E..6 Financing The need for funding in the tourism sector arises for: • Investments in new tourism circuits & tourism infrastructure projects • Investments for expanding existing tourism facilities • Upgradation and renovation of PTDC properties Largely. The two areas which clearly need strengthening and realignment are: • Organisation Focus • Marketing The shift in the functional orientation of the organisation will bring about significant changes in some of the functional areas like Marketing & Market Research. Leisure.8 Institutional Strengthening Strategy The Perspective Plan envisages a critical catalytic role of Tourism Corporation of Punjab in the overall development of tourism sector in the State. the source for direct revenue generating project will be private sector investment.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director General (MR). For entrepreneurs willing to invest in direct revenue generating projects like accommodation facility. E. Natural and Rural Tourism.

Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director General (MR).6.10 Implementation Strategy Following are the pre-requisites for successful implementation of tourism projects: • Creation of conducive environment for tourism development in the host area • Establish appropriate institutional set up • Installing efficient project management system to monitor and evaluate the progress • Involving local participation in the development process would ensure long term success of the proposed tourism project. • Ensure that the proposed development takes place within the specified time frame. E. other areas which PTDC needs to strengthen capabilities are: • Environmental Management • Project Structuring • Project Evaluation • Infrastructure Evaluation E.9 Human Resources Development Keeping in view the approach of market-led development. Following specialised courses needs to be introduced at Industrial Training Institutes: • Hotel Management courses • Courses meant for guides.doc/ . the State Government / agencies involved in tourism activities need to take following actions for human resources development in this sector: Encourage and support creation of training facilities in the private sector by private agencies/individuals. Department of Tourism Punjab • Travel trade co-ordination • Information services • Consumer services • Advertising • Public Relations and promotion Apart from marketing & research. caterer and other supervisory and non-supervisory staff • Various steps needed for the human resource development for the tourism sector are presented in the chapter 6 in detail. S-20 of S-21 /1450/A/16 August 2002 C:\websiteadd\pplan\punjab\Volume I\Executive Summary. Key agencies that would have major role in development of tourism in Punjab has been enlisted below: • PTDC and TDCC • District Collectors • Forest Department • Punjab State Transport Corporation • Archaeological Survey of India • PIDB • State Electricity Board • State Art and Culture Department • State Water Supply Board • State Environment Department • State police Department The guidelines for ensuring successful tourism development are given below: • Prioritize the implementation of the project components such that they result in a visible and positive impact on the respective regions within the shortest possible time frame.6.

6. Tourism Development and Co-ordination Committee (TDCC) • A single window clearance of tourism projects with a transparent process should be evolved. • Develop suitable planning and co-ordination mechanisms to ensure smooth execution of the development process. • Ensure active participation of the local population in the development process. • The tourism heads at the district level should be at helm of affairs in their location. • Creation of a nodal agency for development of Tourism in the State under PTDC.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). • Clearly define and demarcate the areas of responsibility for various implementing agencies.doc/ . between the development work already initiated by various state government agencies and the projects proposed in the Perspective Development Plan. taking into consideration various factors affecting this industry would definitely go a long way in making Punjab a sought after global tourist destinations in the coming years. if any. • Undertaking a study on human resource development for tourism in Punjab • Preparation of a public tourism awareness program and a tourist behaviour code. Department of Tourism Punjab • Encourage private investment in the development plans. • More budgetary support to the department should be provided by the state government • Additional assistance from Central Government should be sought for developing mega tourism projects envisaged for the state • Awareness should be created among the locals • The role of private entrepreneurs in Tourism promotion should be recognised and a PublicPrivate Tourism model be evolved. The role of the District Collector in Tourism needs to be re-examined. E. S-21 of S-21 /1450/A/16 August 2002 C:\websiteadd\pplan\punjab\Volume I\Executive Summary.11 Action programs The elaboration of some action programs and special studies to guide implementation of the tourism development strategy: • Preparation of the action program that specifies the development projects for first five years • Preparation of a marketing plan • Design of a comprehensive MIS • Preparation of a program for development of rural and Eco-tourism.12 Recommendations Major plans. • Preparation of a financial plan for the tourism development strategy E. • Minimise conflicts. viz. • The Government should focus its efforts in promotion of the State abroad and in other States and act as a facilitator by limiting itself to providing infrastructure support. action and strategies proposed so far can be compiled and summarised as the following recommendations: • Tourism Department should act as a nodal agency for co-ordinating with various other State and Central departments. The aim of devising development strategy is to develop and sustain Punjab as a major tourist destination.6. A mix of appropriate tools along with focussed approaches.

1: Share of T&T economy and T&T industry (as % of GDP) 10.doc/01 . Department of Tourism Punjab 1 INTRODUCTION 1.50% 2% 0% Eco no my Industry Travel & To urism % in India % in Wo rld The T&T economy in India accounts for 5.1 Contribution to the Economy In 2001. Figure 1. Travel &Tourism (T&T) in India was expected to generate Rs 1564 bn of economic activity (total demand) making India the 22nd largest tourism market in the world.2: Projected growth of T&T economy and T&T industry as % of GDP 10% 10% 10% 10% 10% 9% 9. (T&T industry produces products and services for visitor consumption while T&T economy produces products and services for visitor consumption as well as products and services for industry demand) (Source: World Travel and Trade Council) 1-1 of 18 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.30% 4.1% annually and the T&T industry is projected to grow at 10% annually through 2011.70% 12% 10% 8% 6% 5.1.2%.7% of GDP worldwide.Study Report on Preparation of 20 Years Perspective Plan for Dalal Mott MacDonald Development of Sustainable Tourism in Joint Director General (MR).1 Tourism Scenario in India – An Overview 1.5% of GDP as compared to a world average of 4. The T&T industry in India contributes 2. Figure 1.3% of the GDP as against 10.20% 4% 2.10% 9% 9% 9% 9% Eco no my Industry Eco no my Industry The T&T economy is projected to grow at 9.

6% annually and the employment in the T&T industry is projected to grow at 2.7% through 2011. East Asia / Pacific. (ii) Capital Investment Capital investment in India on travel and tourism infrastructure.73% over the previous year.70% 4% 2. India was estimated to have a share of 0.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). a growth of 5.3: Projected share of Employment 8% 7. Europe and Americas are the main tourist receiving regions.38% in world tourism traffic in 2000.00% 6% 5% 3. International tourist arrivals to India in 2000 were estimated at 2. plant and facilities were estimated to be US$ 7328. (iii) Government Expenditure The spending by government agencies to provide goods and services to visitors or travel companies was estimated to be US$ 599. The share of T&T economy is projected to rise to 7% and the share of T&T industry is projected to rise to 3. The Department of Tourism estimates of travel and trade industry jobs are 4. Department of Tourism Punjab (i) Employment Generation Figure 1.9 million in 1999 and are projected to grow at 7.6 million in 1999 and projected to grow at 4. equipment. Africa.9% in the world tourism traffic. South Asia has a market share of 0. Europe.00% 7% 6. Americas.doc/01 .8% annually through 2001-11. India is the leading destination in 1-2 of 18 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.9% annually through 2011.2011 (P ro jected) India’s travel and trade economy accounts for 25 million jobs or 6% of all employment.9% of all employment.62 million. The employment in T&T economy is projected to grow at 3.90% 3% 2% 1% 0% T&T Eco no my T&T Eco no my . an estimated growth of 7.2011 (P ro jected) T&T Industry T&T Industry . Middle East and South Asia.6% annually till 2011. WTO has classified the world into 6 regions viz. Europe accounted for 58% of the world tourism traffic and Americas accounted for 18% of world tourism traffic in 2000. (iv) Share of World Tourism Traffic The total number of international arrivals (world) reached a record 699 million.2 million or 2.4% in 2000 according to results received by WTO (World Tourism Organization) .

1% in international tourism receipts of which 65. of India Note: Estimate (1) refers to data on foreign tourist arrivals compiled from disembarkation cards at port of entry Estimate (2) refers to data collected from various accommodation establishments by State Govt / UT administration 1-3 of 18 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.doc/01 .8% is accounted for by India.3 billion ($ 1250 per person) in 2000.2% 5423667 -7. Nepal.5% in 2000 according to WTO. of India Annual report.5% over the previous year. South Asia is estimated to have a share of 1. Govt.Study Report on Preparation of 20 Years Perspective Plan for Dalal Mott MacDonald Development of Sustainable Tourism in Joint Director General (MR).1: Growth in international tourist arrivals Year Estimate (Nos.4: Trend in international tourist arrivals in India 7000 In Number ('000) 6000 5500 5030 5832 5540 6069 5424 5000 4000 3000 2374 2288 2482 2359 2641 2537 2000 1000 0 1996 1997 1998 Estimate 1 1999 2000 2001 Estimate 2 Table 1. (vi) Trends in International Tourist Arrivals Figure 1.) Growth (%) (1) (2) 1996 2287860 5030342 1997 2374094 3.71% 1999 2481928 5.23% 5832105 5.77% 5500419 9.) Growth (%) Estimate (Nos. India was estimated to have a share of 0. Department of Tourism Punjab the South Asia region with a share of 41.69% in international tourism receipts in 2000. Department of tourism. (The South Asia region comprises India.8 billion ($ 680 per person). International tourism receipts amounted to US$ 475. Sri Lanka).97% Source: 'Tourist Arrivals in India' . Ministry of Tourism. The United States is the leader with an estimated US$ 85.28% 2000 2649378 6. Maldives.34% 1998 2358629 -0.05% 2001 2537282 -4. (v) International Tourism Receipts World wide.65% 5539704 0. Govt.2 billion in international tourism receipts in 2000.70% 5893542 1. a growth of 9. Pakistan. International tourism receipts in India was estimated to be US$ 3. an estimated growth of 4. Iran.2% of tourist arrivals to South Asia in 2000.

6 3. there are seasonal variations. Although.6% Sout h East Asia 5.6 5.6 2.1% South Asia 25.7 A number of factors such as tourism brand image.4 North America Central and South America Western Europe Eastern Europe Africa West Asia South Asia South East Asia East Asia Australasia Others Source: Department of Tourism.7% Aust ralasia 2. tourism facilities contribute to the flow of foreign tourist arrivals to the country.9% Central & South America 0.8 26.6 25.6% East Asia 5.June when the climate is hot.6% Others 1.5% South Asia 26.6% East Asia 5.6% Eastern Europe 1.5% Western Europe 32.9% Nort h America 16.3% Central & South America 0.8% Africa 3. Government of India 2001 16.1 1.5 5.5% .5: Share of different regions in International tourist arrivals Year 2000 Western Europe 33. Department of Tourism Punjab Table 1.9 32. global economic situation.Study Report on Preparation of 20 Years Perspective Plan for Dalal Mott MacDonald Development of Sustainable Tourism in Joint Director General (MR).3 1. political stability.6 1.5 5.2: The percentage share in total arrivals from different regions Regions In Percentages 2000 16.3% Australasia 2.6 3.4% Africa 3.1 2. Figure 1.5 3. the peak months are November to February while the lean months are May.4 5.6% Year 2001 West Asia 3.9% Others 1.3 0.1% Sout h East Asia 5.6% East ern Europe 1.4% North America 16.5% 1-4 of 18 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.6 1.doc/01 West Asia 3.9 3.5 0.9 33.

7: Trends in domestic tourism 250 220 191 200 150 140 140 160 160 168 168 1997 1998 234 176 100 50 0 1996 Estimate 1 1999 Estimate 2 1-5 of 18 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.07% 5.81 9.doc/01 2000 2001 .42% 1999 13041.04% 2. Figure 1.5% Note: Based on RBI figures Source: Annual Report.78 11.00 9.82 0. Department of Tourism Punjab (vii) Trends in Foreign exchange earnings Figure 1.00 0.Study Report on Preparation of 20 Years Perspective Plan for Dalal Mott MacDonald Development of Sustainable Tourism in Joint Director General (MR).0% -2.12% 1998 11950.5% Trends in domestic tourism Domestic tourism has grown substantially during the last few years due to the increase in income levels and emergence of a dynamic middle class.7 Growth (%) 2.96 1997 10725.3: Growth in foreign exchange earnings Year Forex earnings Growth Rs crores (%) 1996 9919.13% 2000 14238.01% 2.64 8.28% -4.7% 2002 14419.17% 2001 14344. Department of Tourism Tourist arrivals in India'. Department of tourism (viii) Travel receipts in India US $ million 2832 2889 2948 3009 3168 3042 2964.6: Trend in foreign exchange earnings 20000 14344 15000 13042 10000 9920 10726 14420 14238 11951 5000 0 1996 1997 1998 1999 2000 2001 2002 Rs crores Table 1.

Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR).20% 4.10% 5. Government of India Note: Estimate (1) refers to data compiled by state govts/ UT administration Estimate (2) refers to data compiled by World Travel and Tourism Council (ix) Growth (%) 14.10% 159877008 1998 168196000 5. The key objectives are: • Positioning and maintaining tourism development as a national priority activity. Positioning Tourism as a National Priority • The policy recognised the importance of tourism industry by inclusion of tourism in the concurrent list of the Constitution of India. • Enhancing and maintaining the competitiveness of India as a tourism destination.4% NA Source: 'Tourist Statistics 2000'. • Additional air capacity especially from main tourism originating destinations like North America. • Improve the standard of facilities and services at the international and major domestic airports by privatisation / leasing of airport. This will provide security to travellers 1-6 of 18 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. Western Europe and South East Asia during the peak travel month (October to March).44% NA 2001 234200935 6.20% 168196000 1999 190671014 13. • National Tourism awareness campaign. Enhancing India’s Competitiveness as a Tourist Destination • Providing visa on arrival • Computerisation of system of issue of visa by Embassies/High Commissions.69% NA NA National Tourism Policy The latest National Tourism Policy was announced in 2002. Dept.Estimates Year Estimate (1) Growth (%) Estimate (2) 1996 140119672 140119672 1997 159877008 14. • Developing sustained and effective marketing plans and programs.36% 176082442 2000 220106941 15. • Constitution of a tourism advisory council with key stakeholders.: Domestic arrivals . • Improving India’s existing tourism products and expanding these to meet new market requirements • Creation of world class infrastructure. Department of Tourism Punjab Table .doc/01 . • Creation of special tourism police force for development at major tourism destinations. of Tourism.

o Developing hill railways like in Darjeeling. • Development of integrated circuits. Department of Tourism Punjab Improving and Expanding Product Development • The new tourism policy includes provisions of development of products that are related to the special interests of the target markets. The private sector should be invited to invest in these hotels o The Indian railways owns a number of heritage structures which can be a tourist attractions. The policy recognises the importance of tourism industry by creation of the following infrastructure. • Railways. In this context this sector should be promoted as a unique product. o India has unique events. o Village tourism o The wildlife sanctuaries and national park needs to be integrated as an integral part of the Indian tourism products. The product development should be from the following sectors o Cultural tourism o Beach and coastal tourism o Develop and position the Cochin and Andaman & Nicobar Islands as international cruise destinations.the Indian railway system can be an enormous asset in the development of the tourism and hospitality industry in the country. The current government plan for the road system in the country. are entirely dependent on roads. • Road.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). fairs and festivals.the road network is very vital for tourism. o The Indian railways have a plan for establishing 100 hotels (budget class) at railway stations serving specific tourist centres.doc/01 . The following measures are a part of the policy o Introduction of special tourist train with a preset itinerary and with private sector participation. o Adventure tourism o Development of dedication of shopping centres for traditional crafts. Creation of World-Class Infrastructure. Nilgiri. for almost 70 % of passengers travel in India is by road. Matheran. designed on the line of ethnic village. Kangra. Most tourist circuits too. o Traditional Indian cuisines. and Shimla o The stream traction should be continued in order to retain the skills to operate this technology 1-7 of 18 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. covering both interstate highways and improvements of rural roads directly support tourism development.

the expenditure during the period has been Rs 490.eastern states (Brahmaputra and Ganges) and Kerala. a suitable agency needs to constantly do the promotional activity. Indian tourism can utilise both the Internet and the other emerging interactive technologies and can capitalise on these new channels. The result of market research will help to guide the formulation and implementation of overall marketing strategy. the details are given in Appendix-1. 1-8 of 18 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. For the development of a powerful image and brand position of India in the international and domestic markets.20 % of the total central plan outlay. As against the eighth plan outlay of Rs 272 crore (1991-92 prices). • Waterway-India has 7000 kms coastline which is yet to be tapped for the development of tourism. In this context India will have to use an array of marketing tools and strategies.2 (x) Plan outlays for tourism The budget for tourism has been hovering around 0.15 – 0.doc/01 . There has been a gradual increase in Central Plan outlay for tourism over the plan periods from Rs 1. The cruises can be used as means of transport as well as unique tourism products.58 crores in the second plan to Rs 272 crore in the eighth plan.1 Special tourism hubs have been identified by the Ministry of Tourism. The cruises can be promoted in these coastlines. • Market Research. River cruises can be developed for the north . The details of national tourism policy is given in Appendix-1.An extensive program of market research of primary data is essential.75 crores. • Digital Technology for Marketing-The impact of internet and other interactive multi-media platforms are far reaching. • Effective Marketing – India will have to shift its current traditional marketing approach to more aggressive and competitive style. The approved allocation for tourism for the ninth plan period (1997-2002) was Rs 485. and its indicators would be used to measure the success of strategies.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). Department of Tourism Punjab o More trains like Shatabdi and Rajdhani should be introduced.42 crores. • Creating an India Tourism Brand Position-In international market. India requires a position statement that captures the essence of its tourism product to convey an “image” of the product to the potential consumer and which will become the “India Brand”.

32 485.8: Break up of 9th plan allocation Marketing and Publicity 50.00 20. east.3% Product Development 4.6% 3. Department of Tourism Outlay (Rs crores) 105. (xi) Major tourist circuits and destinations India is accessible from all four directions – north.1% Mega T ourism Organisation 1.doc/01 .00 244.00 15.4% Research and Computerisation Incentives Manpower Development 0.Study Report on Preparation of 20 Years Perspective Plan for Dalal Mott MacDonald Development of Sustainable Tourism in Joint Director General (MR).00 3.6% External aid through budget 0.2% Table 1.00 30. Department of Tourism Punjab Figure 1.00 5.0% 0.43 60.4% Paryatan Bhavan 6.00 1. 1-9 of 18 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. south and west. Each of the four gateways has its own history.3% Infrastructure Development 21.5: Ninth plan outlay (1997-2002) Name of the scheme / Project programme Infrastructure Development Product Development Mega Tourism Paryatan Bhavan Marketing and Publicity Manpower Development Incentives Research and Computerisation Organisation External aid through budget Total Source: Annual Report.00 2.1% 12.75 The budgetary allocation for 2002-03 has gone up to Rs 225 Crore.

1-10 of 18 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. The British influence is evident from the architecture of the Gateway of India.doc/01 . Ajanta and Ellora is 400 kms from Mumbai.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). the capital of the Marathas during the reign of the warrior king Shivaji. Department of Tourism Punjab Figure 1. Pune.9: Major Tourist Circuits in India Northern Circuit: Delhi . Delhi forms the ‘Golden Triangle’. is steeped in history. Bombay high court. built in the early 20th century. It combines the grandeur of Mughal architecture of Old Delhi with the formal splendour of New Delhi. is 163 kms from Mumbai. the main stopover before visiting the world heritage sites. Aurangabad. Agra is home to the Taj Mahal. Along with Jaipur and Agra. a world famous monument while Jaipur offers the visitor a chance to experience royalty at its luxury hotels which were palaces of the local rulers. the capital city. Western Circuit: Mumbai is the commercial capital of the country. University buildings and Victoria Terminus. It is also a major international airport and harbour. Old Secretariat.

The state of Orissa. handicrafts and sculpture and its own ‘Golden Triangle’ comprising the three temple towns of Bhubaneswar. U.P Chennai. the Victoria memorial. Northwards of Kolkata. Kerala. Maharashtra Mysore. came into being as a British trading post and later capital of British empire in India during the 17th century. Chennai. is the symbol of Dravidian culture. Kerala. where one can watch the sun set and moon rise at the same time. Goa. and very recently. Budhist and Jain faiths found in the 34 caves at Ellora date back to over a 1000 years while the ones at Ajanta date back to the fifth century. Tanjore. Tamil Nadu Kolkata. Kanchipuram. As per the survey conducted by the Ministry of Tourism. The National Geographic has rated Kerala among the 50 must see destinations of a lifetime. Karnataka Panjim. Rajasthan. Rajasthan Goa Secunderabad. listed among the world’s largest cities. on the eastern coast has a rich heritage of classical dance. and Madurai. Chidambaram. Southern Circuit: The southern gateway to the country.doc/01 . Karnataka Ajmer.Study Report on Preparation of 20 Years Perspective Plan for Dalal Mott MacDonald Development of Sustainable Tourism in Joint Director General (MR). Maharashtra Agra. It is the starting point to the temple towns of Mahabalipuram .P Cochin. Puri and Konarak. Eastern Circuit: Kolkata. with its beautiful coconut beaches lies on the western coast. Kanyakumari. Konarak features in the circuit for its Sun temple. The French style of coastal town of Pondicherry lies to the south of Chennai. Rajasthan Varanasi. silverware. Puri is counted among the four holiest cities in India and famous for the 12th century Jagannath temple. the botanical gardens and Dakshineshwar’s kali temple are famous landmarks in the city. 1-11 of 18 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.P Bangalore. a popular pilgrimage town is the southern tip of country. Tiruchirapalli. which offers spectacular views of Kanchenjunga peak (8586 metres). music. West Bengal Jaipur. Himachal Pradesh Ahmedabad. A. Gujarat The top 10 states in India which account for more than 90% of the foreign tourist arrivals are given in Table 1. an architectural masterpiece.6. is the hill station of Darjeeling. Rajasthan Pune. Goa • • • • • • • • • Udaipur. Kerala Shimla. The Indian museum. Department of Tourism Punjab The sculptures of Hindu. Preferred Destinations in India The most popular destinations in India for foreign tourists have been the golden triangle of DelhiJaipur-Agra. the most visited destinations in India by foreign tourists include: • • • • • • • • • Delhi Mumbai. U.

entrepreneurial and marketing skills among them.20 6. older persons and families with young children. Department of Tourism Punjab Table 1.90 2.10 3.30 The top 10 states which account for around 90% of the domestic tourist arrivals is given in Table 1.50 3. 1-12 of 18 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. Govt. Govt.00 Bali Declaration India is signatory to the Bali declaration on barrier free tourism for people with disabilities.70 14.30 14.20 4. of India (xii) Domestic Tourist Arrival (% of Total) 29.doc/01 .50 91.80 3.20 87.60 3.60 2.80 15.00 4. No 1 2 3 4 5 6 7 8 9 10 State Maharashtra Delhi UP TN Rajasthan West Bengal Goa Kerala Karnataka HP Total Source: Ministry of Tourism.60 2. programs and services and strengthen craft production.00 22.7 Table 1.50 10. The declaration also requests the governments to respect the rights of disabled persons to have equal access to tourist facilities.30 11.20 5.Study Report on Preparation of 20 Years Perspective Plan for Dalal Mott MacDonald Development of Sustainable Tourism in Joint Director General (MR).7: Top 10 States: Domestic Tourist Arrivals (2001) Sl. The declaration urges governments to develop action programs to promote barrier free tourism for people with disabilities.30 2.no 1 2 3 4 5 6 7 8 9 10 State UP AP TN Karnataka Uttranchal Maharashtra Gujrat Rajasthan Bihar HP TOTAL Source: Ministry of Tourism. of India Foreign Tourist Arrival (% of total) 16.6: Top 10 States: Foreign Tourist Arrivals (2001) Sl.

1. targets and ground realities • The plan should indicate all activities to be undertaken by different agencies clearly indicating the time frame for each activity. employment.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR).3 Scope of the Study The Ministry has provided guidelines to be followed for preparation of perspective plan which are listed as follows: • A perspective plan with a time frame of 20 years needs to be developed for developing sustainable tourism giving year wise phasing of investment having regard to the resources available.2 OPPORTUNITIES Global trend towards exotic destinations like India Tourism potential unexploited • WEAKNESSES Poor accessibility to many tourist destinations due to basic Infrastructure bottlenecks Lack of tourist infrastructure & basic amenities at many tourist destinations Lack of information about tourist destinations Unfavourable brand image as a tourist friendly destination.doc/01 . lifestyles and cuisines Rich tradition in handicrafts Colourful fairs and festivals • • • • • • • 1. • The plan should indicate short term and long term plans. income levels etc o Services and infrastructure already available o The plan should review the status of existing development / investment plans of schemes for the development of tourism in the region 1-13 of 18 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. Lack of promotion activities THREATS Aggressive marketing and promotion by competing destinations in Asia like Malaysia Study Objective To prepare a 20 year perspective plan for development of sustainable tourism in Punjab.8: SWOT analysis • • • • STRENGTHS Rich culture and heritage Variety of landscapes. • The plan should be able to assess the existing tourism scenario in the state with respect to existing traffic levels and inventory of : o Natural resources o Heritage and other socio-cultural assets o Quantitative / demographic factors like population. Department of Tourism Punjab (xiii) SWOT Analysis of India as a Tourist Destination Table 1. occupation.

future expected developments including likely investments by the state and investment climate / incentive for private sector etc • The plan should attempt and arrive at an indicative cost configuration of likely investment on infrastructure development under different heads and to prioritize investment needs by drawing up a phased investment plan covering the next 20 years • The plan should identify the existing as well as new tourism projects for expansion / augmentation. suggested linkages and integration. handicrafts etc and dovetailed with the tourism plans • Since the perspective plan would be used for external assistance. degree of popularity. assessment of overall investments levels and of project viability cum feasibility exercise etc.doc/01 . destinations and centres. after which. infrastructure availability. Forest. • The plan should indicate the actual and projected number of domestic and foreign tourist arrivals for each proposed tourist place. • An inventory of existing infrastructural facilities (including paying guest facility) is to be made. part of a circuit and /or as major attractions for special interest groups etc • The plan should assess the existing infrastructure levels at identified destinations / centres in terms of quality of roads / transportation facilities.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). schematic product planning and conceptualization including quantification of individual project parameters. upgradation of facilities and services. a reasonable percentage of potential employment is to be reserved for women. enroute transit facilities. volume of traffic flow etc • The plan should analyse and categorise existing / potential destinations and centres . each project has to be properly scrutinized and finalized accordingly 1-14 of 18 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. Culture. the proposed infrastructure needs to be split up into various segments concerning different state government departments . it would be desirable to suggest state tourism projects to foreign funding agencies for financial assistance. • The plan should prepare an action plan for implementation of identified potential development scheme/projects/products and for development of infrastructure in conformity with the policy objectives and guidelines provided by the concerned state / central agencies / departments and the requirements of national development and funding agencies. boarding and lodging facilities etc • The plan should be able to broadly assess traffic flow to identified destinations and centres for assessment of infrastructure requirements taking into account past growth trends. • Prioritise the scheme on the basis of employment potential of the project and tourist arrivals at the proposed place. Department of Tourism Punjab • The plan should list and evaluate existing potential tourist destinations and centres and categorise them on the basis of inventory of attractions. civic amenities. • The plan should include project wise potential for employment generation. such as PWD. which have potential for development • The plan should undertake product conceptualization cum feasibility exercise inter alia for identified projects covering aspects like locational evaluation. as a stand alone destination. The overall development plan to also take into account WTO’s Bali declaration on tourism development.

instruments of architectural controls for restoration of old properties and construction of new ones in old towns and cities. the Tourism Finance Corporation of India (TFCI) etc needs to be explored. Yoga classes.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). instruments of spatial and land use planning. a two pronged methodology is being adopted to carry out the study.4 • Other sources of funding such as loans from the Financial Institutions. • Measures necessary for mitigating the adverse environmental impacts and rehabilitation of the tourist places already environmentally damaged should be incorporated in the perspective plans • The perspective plan should include strategy for privatization of tourism related properties owned by the state and the State tourism Corporations Approach and Methodology As indicated in our proposal.doc/01 . Collection of information from the relevant secondary sources 2. including site visits to select tourism destinations including potential destinations. Department of Tourism Punjab 1. • Consultant preparing the perspective plan should be asked to give an executive summary of the plan along with the report • The perspective plan should incorporate attractive packages / schemes to attract private sector investment • It is necessary that the environmental issues are dealt with sufficient details and environmental impact assessment studies made in respect of all new projects • The perspective plans should include carrying capacity studies. proper incentives need to be suggested for private sector participation • Further the available institutional machinery in the state to oversee / coordinate the development of tourism infrastructure has to be specifically suggested • Facilities for performance by local artists. This includes: 1. strategy for local community participation and protection of cultural identity. these could be run by women • Perspective plan should include potential for developing health resorts at / near the tourist places. awareness programmes for local participation and local commitment to the project. cultural troupes should be built into the perspective plan • Cultural complexes can be suggested with the financial help from the State Department of Culture and later made economically viable on the pattern of Dilli Haat • Handicraft shops should be suggested at various tourist place. and 1-15 of 18 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. Besides. Conducting field exercises. nature cure facilities. ayurvedic system of medicines should be available at these places to attract tourists.

interaction with tourist information offices Preparation of questionnaires and checklists for collecting information through interaction with various stakeholders Interaction with State tourism dept. and tour operators to identify current tourist destinations and locations with cluster of tourist destinations Primary data collection.10: Methodology Adopted for the Study Team mobilization.doc/01 . prioritising the same and presenting the whole into a comprehensive perspective plan for development of sustainable tourism in the state over the next 20 years. potential tourism destinations. data analysis and interpretation Identifcation of potential tourism projects. investment requirements. depts related to basic infrastructure to assess the current status / infrastructure bottlenecks and identify gaps Collation of the secondary and primary data collected. shortlisting and carrying out prima facie feasibility studies Preparation of 20 year Perspective Plan for development of sustainable tourism in the state Submission of draft report 1-16 of 18 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. Department of Tourism Punjab 3. infrastructure available and shortages therein . tour operators. likely tourists inflows. entrepreneurs and govt.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). Personal visits to tourist locations and interaction with tourists. Details of the methodology envisaged for the study is depicted below: Figure1. tourism related associations. Interaction with all possible stakeholders to assess the present tourism scenario. requisite infrastructure. orientation with regard to study objectives and scope of work Secondary data collection / Review of literature / Annual reports / policy related to tourism .

travel circuits and destinations / attractions . Chapter 5 PERSPECTIVE PLAN A perspective plan for tourism development in the state has been presented based on the State tourism policy.5 Report Format The draft report is presented in two volumes: Volume 1: Main report Volume 2: Annexures The main report (Volume 1) is presented in 6 chapters: EXECUTIVE SUMMARY Chapter 1 INTRODUCTION An overview of the tourism scenario in India as well the objectives and scope of the study and the methodology adopted to carry out the study is presented. trend in tourist arrivals. environmental aspects and status of institutional framework are discussed in this chapter. status of tourism infrastructure and basic infrastructure in the state. tour operators and travel agents and interactions with relevant associations and institutions.doc/01 . state plan outlays on tourism. A first hand assessment of the tourism infrastructure and basic infrastructure at the destinations visited during the survey is presented.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). Chapter 4 PROJECT IDENTIFICATION. projects have been identified and prioritized according to a set of parameters. a review of the market trends and potential and examination of relevant issues. Chapter 6 IMPLEMENTATION STRATEGY Promotional issues. SELECTION AND VIABILITY The tourism destinations in the state have been prioritized according to a set of parameters. At each destination. The viability of shortlisted projects has also been discussed in this chapter. human resource development issues as well as identification of agencies to implement the plan are discussed in this chapter The annexures (Volume 2) contain • Profiles of the major destinations 1-17 of 18 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. financing issues. Chapter 2 CURRENT STATUS OF TOURISM IN THE STATE The state tourism policy. Chapter 3 FIELD SURVEY FINDINGS The chapter presents the findings of the sample field survey of domestic and foreign tourists. Department of Tourism Punjab 1.

Separate master plans (destination specific) will need to be prepared by the state governments for various identified tourist destinations in the report. departments. 1-18 of 18 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). Information about tourist arrivals and infrastructure availability at many destinations provided in the report are largely based on the limited available data and discussion with the various respondent groups at these locations. 1. Detailed destination specific studies will need to be carried out by the state tourism department in association with the Town planning department. environment department and other relevant govt. • Every effort has been made to meet the guidelines provided by the Ministry for preparation of perspective plan.6 Limitations of the Study • There is limited published data available on the industry. Department of Tourism Punjab • Profiles of projects • Questionnaires and checklists used for the survey • List of contacts made during the survey. Norms on the extent of development that can be allowed at various tourist destinations have yet to be developed by the state / local administration. • Research studies to estimate the carrying capacity of the environment have rarely been carried out.doc/01 .

C). Sutlej.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). only two of the five rivers referred to above (the Sutlej and the Beas) now lie within the boundaries of India in Punjab. Jhelum and Beas. Many Muslim emperors ruled over Punjab before the Mughals entered the political scene in 1526. The present provincial boundaries of the state were drawn in 1970. Chenab. status of the environment and institutional framework. status of tourist infrastructure as well as basic infrastructure. Nevertheless. 518 B. 2.doc/01 . When India finally attained Independence in 1947. the state has earned the epithet ‘Granary of India’. British rule took over Punjab after a period of vigorous struggle by the Sikhs against the foreign domination. However. namely Ravi. Panj (five) and aab (“water”) signifying the land of five waters or rivers. Destination profiles have been prepared for most of the tourist destinations. the larger portion becoming a part of Pakistan. the land in the state is very fertile and hence over the last five decades.2 State Profile 2. A map of the state is shown below: 2-1 of 31 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. trend in tourist arrivals.1 Position of State in India Punjab is the 16th largest state in India in terms of area and 15th in terms of population.1 Introduction This chapter assesses the existing tourism scenario in the state with respect to the tourism policy. These profiles capture the status of these destinations in terms of infrastructure availability and other parameters. The word Punjab is a compound of two Persian Words. Punjab was split into two parts. travel circuits and destinations.2 Year of Establishment Punjab has a recorded history beginning from the annexation of Punjab and Sindh to the Persian Empire by Darius (c. plan outlays for tourism. An assessment of the tourist infrastructure availability and basic infrastructure availability has also been provided in Chapter 3 – Field Survey findings.2. The Mughal rule lasted for more than 200 years. Later. 2.2. following the partition of the country in 1947. Department of Tourism Punjab 2 CURRENT STATUS OF TOURISM IN THE STATE 2. (see Annexure III – Volume II). due to the enterprising spirit and untiring toil of its people. owing to the territorial divisions.

37% of the total population of the country. 2.doc/01 . the summer monsoon comes and within a few days. The short spring gives way to a long summer.7° C .Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). the heavy downpour turns the land into a vast swamp.2. km. 2.2. on the south by Haryana and Rajasthan. By mid July. and on the west by Pakistan.2.28 million) which is 2. a festival in early February. Winters are cool and the temperature may vary from 30. By the time the monsoon is over. & 2. the temperature ranges from 21.1.2. It is bounded on the north by the Indian state of Jammu and Kashmir.2oC. 2. The 2-2 of 31 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. Department of Tourism Punjab Figure 2. with fresh foliage. it is cool again.3.2. The population density is 482 per sq km.1: District Map of Punjab 2. on the east by Himachal Pradesh and the Union territory of Chandigarh.6 Demographic Profile Punjab is the 15th most populous state in the country (24.5 Climate The climate in Punjab ranges from bracing cold in winter to scorching heat in summer with winter and summer monsoons. The annual average rainfall in the state is 900 mm (July – September). The city of Chandigarh is the joint administrative capital of Punjab and Haryana. Some basic facts about the state are presented as Appendix 2.4 Administrative Set Up Punjab has been divided into 4 divisions and 17 districts.3 Geographical Coverage Punjab is situated in the north-western corner of the country and has an area of 50362 sq. During summer. The detail of the administrative set up of Punjab is presented as Appendix 2. & the Literacy rate is 70 %.4oC to 41. The spring comes with Basant Panchami.1° C.

This includes 15% as the contribution by trade and Hospitality Sectors (Hotels and Restaurants).4%. sugar. The fertiliser consumption in Punjab is the highest in India.2: Year Wise GDP and Per Capita Income 60000 20000 45000 15000 30000 10000 15000 5000 0 0 1993-94 1994-95 1995-96 1996-97 1997-98 1998-99 1999-00 2000-01* Year GDP P er Capita Inco me 2-3 of 31 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. Punjab's contribution to the industrial development of the country is mainly through its 2. at annual compound growth rate of 2. While agriculture contributes about 42 % to State GDP. 39704 crores at an anuual compound growth rate of 4. Attracted by the improved investment climate in the state. or to collaborate with the existing units. Some major public sector undertakings have also set up their projects in Punjab. 30250 crores in 1993-94 to Rs. a number of foreign investors have come forward to set up industries.e. light engineering goods and electronic items. Buddhists. These units produce bicycle parts. 2. Rapeseed and Mustard. Sugarcane. cheap power and agriculture inputs at subsidised rates have acted as a catalyst for agricultural production. Agriculture is the main stay of Punjab's economy and Punjab is known as the ‘Granary of India’ The State contributes 80 percent of wheat and 43 percent of rice to the State exchequer Against an all India average of 51 percent. knitwear. The GDP at constants price increased from Rs.01 lakh smallscale units and 638 large and medium scale units. Sunflower. Scheduled castes of both the Hindu and Sikh religion constitute about one fourth of Punjab’s population. Groundnut and Cotton. auto parts. The largest minority is Hindus followed by Muslims.6%.2 Figure 2.7 Economy Punjab is primarily an agrarian state and 70% people are engaged in agriculture. a large variety of woollens. Gram. Major Crops in the State are: Rice. Jats and Rajputs. written in Gurmukhi script. industry’s share is about 25%. hand tools. The per capita income at constant price increased from Rs.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). Punjabi and Hindi are the main language of the masses and Punjabi is the official state language. The majority (60%) of the population follow Sikhism. The balance about 33% is contributed by services sector. The efforts of the state government to provide irrigation. hosiery. textiles. sewing machines. Wheat. Maize.doc/01 2001-02* . machine tools. surgical and leather goods. Department of Tourism Punjab population of Punjab consists mainly of Punjabis. The year wise GDP and per capita income are given in Figure 2.2. Christians and Jains. Bajra. 14678 in 1999-2000 i. Punjab has 85 per cent of its area under cultivation. 12714 in 1993-94 to Rs. sports goods.

Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). This is primarily due to the following factors: • Tourism is an employment intensive industry. However. gaiety & colours. • Tourism catalyses the growth in other sectors. 2. the net share of tourism in the state GDP is estimated at 1. Punjab is one such unique state.3 Significance of Tourism to the State While India has rich diversity to offer to the visiting tourists.1 Employment Generation As regards the employment generated by the Tourism industry including the Hotels and Restaurants. Punjab is also famous for its handicrafts. Further. Though Punjab as a state has been considered largely as a transit point by the domestic and foreign tourists visiting Jammu & Kashmir and Himachal Pradesh. Indian Travel and Tourism were to generate the same level of employment as the European Union. Punjab definitely offers a variety of tourist attractions. Department of Tourism Punjab Tourism industry has increasingly been seen as an industry whose growth has multiplier effect in the state economy as a whole. wetlands and much more to attract all category of tourists].doc/01 . • Indirectly helps in poverty alleviation. employing over 15.4 Share in GDP and Employment Though no authentic data is available as regards the share of Tourism industry in the state GDP. • Promotes conservation of natural resources and cultural heritage. 2. Besides. a further 25 million jobs would be instantly created. history & legend.5 jobs. • Tourism has a high multiplier effect on income generation. some of the Indian States encompass all the richness. Tourism is India’s third largest foreign exchange earning industry2-4 of 31 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. Punjab is also endowed with music and melody.600 persons in the private owned enterprises and regular establishments in the state. These figures. then. by the year 2010. there is much more to it. palaces. Presently. the available information indicates that there were 7727 Hotels and Restaurants in the state in 2000. the services sector which includes Tourism and Hotels industry. according to a study undertaken by the World Travel and Tourism Council (WTTC) for India. [Punjab is known as the land of great gurus. which the country possesses. 2. The visit of one foreign tourist provides employment to one person. the intense sports and fun loving people of Punjab are known for their sense of humour and hospitality. ancient monuments and historical embodiments. the same amount spent on the hotel and tourism industry generates 47. has a great heritage of famous religious shrines. however. while 17 domestic tourists generate one job in the country. 10 lakh spent on agriculture create 45 jobs and on manufacturing 13 jobs. The WTTC India Initiative forecasts that if. contributes about 33% of the total state GDP.4. while Rs. woodcrafts and intricately designed in rich traditional patterns and motifs and needlework products which are much sought after by the domestic as well as foreign tourist. do not represent the latest positions and hence the numbers of Hotels and Restaurants as well as the persons employed there is expected to be much higher.63% during 2001-2002.

Further the multiplier effect has also to be considered for estimation of the employment generated (i. • Transport Sector • Tele Communications.3 Tourism Based Industries Though tourism is basically a service industry. Visitors to an area purchase goods and services.doc/01 . Department of Tourism Punjab next to readymade garments and gems and jewellery. Punjab has considerable potential to be promoted as an important tourist attraction.e.4. • Travel Agents and Tour Operators. If properly developed and supported by requisite infrastructure. These generally will include all the broad features of the state profile discussed earlier.e each rupees spent on tourism results in an expenditure of around 2. tourism industry has a multiplier effect on the economy as a whole. the economic benefit is greater. (ii) Indirectly Related • Handicrafts and Traditional Gifts items manufactures etc. This spending injects new rupees into the local economy. As per the estimates of the tourism experts the multiplier effect for tourism is around 2. 2. its growth and promotion are interdependent both directly and indirectly on many other sectors of the economy. • Hotel Management and Food Craft Institutions. A multiplier effect has to be considered for estimation of the total revenues generated from tourism.5 times i.5 times in the economy.2 Multiplier Effect As indicated above. It has been found that all direct revenues generated in the economy due to tourism have also indirect revenue earnings. creating a 'multiplier effect'.4. A percentage of each new rupee is spent in the community by the recipient and this is spent and re-spent. When more tourist rupees enter a local economy and a larger percentage is retained locally. the resources used by the visitor are produced wholly or substantially by the local community) the greater the multiplier effect. So. 14. and a destination point rather than a transit point to both 2-5 of 31 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. • Shopping Arcades and Exhibitions.e both direct and indirect) due to tourism. The total foreign exchange earnings from tourism during the year 2001 are estimated at Rs.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). 2. • Hotels and Restaurants. the more a community is self-sufficient (i. The more important components however are perceived to be as under: (i) Directly Related • Infrastructure.006 crores.

heritage and pilgrimage tourism and lays emphasis on defining the role of the government mainly as a facilitator and the private sector as the main operators who would be given all possible incentives and encouragement to invest in various projects and operate them so as to promote sustainable development of tourism sector. economic growth and more importantly bring the tourist close to the cultural heritage of Punjab • To position every city as a Tourist centre different from another.4 2-6 of 31 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. 2. besides ensuring participation of all stakeholders in the society including the Travel. As already indicated. Department of Tourism Punjab the domestic and foreign tourists visiting northern region of India. • To develop shopping complexes of highest standards at prominent tourist centres catering to all class of tourists. while on the other hand. Punjab State Tourism Department had formulated a Tourism Policy (draft) in 2003. Tourism industry has therefore. eco. • To provide quality service to all domestic and international consumers and stake holders.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). the policy is rooted on one hand in convergence of socio-economic benefits. Trade and Tourism industry. • To position Punjab in the tourist map of India with demand created by travel & trade market in Punjab and by tapping the untapped potential of various heritage monuments in Punjab.5 State Tourism Policy To promote its tourism potential. by generating additional employment and providing a boost to the industry sector. particularly the small scale industrial units engaged in production of traditional handicraft and wood work items and the services sector industry.doc/01 . • To promote private sector participation with the help of government to develop necessary infrastructure in the state that will help the state to promote tourism. adventure . The main objectives of the Tourism Policy of Punjab are: • To promote tourism in the state of Punjab in such a way that it will contribute to the development of employment. like Patiala for culture and heritage. due to the multiplier effect.youth . the policy has to fulfil the growing demand for tourism products in the state brought about by the rapid industrial development. The draft Tourism Policy 2003 of Punjab is given in Appendix 2.viz. sports . • To prepare & implement master plans for integrated development and marketing of various areas of Punjab. eco-friendliness and employment generation. Anandpur Sahib and Amritsar as religious centres. • To encourage people’s participation in tourism promotion and to provide economic benefits to people through such participation. The tourism policy also envisages promotion of rural . the potential to make significant contribution to the state GDP. • To diversify and expand the marketing of tourism products in the state and preserving the cultural monuments from any kind of decay. The state’s tourism policy has a coherent feature .

86 2005. It will be noted that there is no separate head to indicate any plan allocation for Tourism sector.11 297. crores) Year 1997-1998 (Actual Expenditure) 1998-1999 (Actual Expenditure) 1999-2000 (Actual Expenditure) 2000-2001 (Approved Outlay) 2001-2002 (Proposed Outlay) Total Approved Outlay (1997-2002) Source : Statistical Abstract of Punjab . 2000-01 and 2001-02 Sector-wise Plan outlays are shown in Table 2.48 11.00 542. The last three years 1999-2000.6.09 170.62 65.44 850.74 crores as shown in Table 2.75 629.86 794. The Annual Plan outlays for the state are as under: Table 2.2000 2.48 628.17 2420.37 1753.2: Sector-wise Plan outlays (Rs. Technology & Environment General Economic Services* Social Services General Services TOTAL * Includes Tourism Department Outlays Source : Statistical Abstract of Punjab .89 331.82 11.1 Outlays 2011.00 14300.2.21 0.10 60. However.28 630.8247.00 Strategy for the Annual Plans is determined as per the guidelines provided by the Planning Commission.95 2420.68 1.6 State Plan Outlays The Planning Commission has approved an outlay of Rs.72 102.2000 Outlay 2000-2001 (Approved Outlay) 171.67 65.3.03 22.00 3350.99 1. The same is included under the sub-head “General Economic Services”.42 14.14300 crore for the State’s 9th Five Year Plan (1997-2002). Crores) Major Head of Development 1999-2000 (Actual Expenditure) 81.85 11.47 1753.17 Agriculture and Allied Activities Rural development Special Area Programme Irrigation and Flood Control Energy Industry & Minerals Transport Science.72 65.65 27.00 2001-2002 (Proposed Outlay) 183.00 Sector-Wise Outlays The above outlay is distributed among various sectors as provided by the Planning Commission. the overall development programme for the State of Punjab for the year 1999-2000 involved a total investment of Rs. Department of Tourism Punjab 2. Table 2.96 194.24 214.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR).16 975.69 130. 2-7 of 31 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.86 124.68 49.30 3350.doc/01 .00 59.1: Annual Plan outlays for the state (Rs.

Table 2.02 1998 – 1999 190. Department of Tourism Punjab Table 2. the construction of a three star hotel at Anandpur Sahib has begun in collaboration with ITDC.00 lakhs was proposed in the Annual Plan 1999-2000 in order to provide wayside amenities to tourists.7 State Plan Outlays on Tourism 2. 1999 – 2000 Development Plan of Public Sector Undertakings and Statutory Boards Institutional Finances for Agriculture and Allied Sectors and under Poverty Alleviation Schemes (D) Institutional Finance revised by municipal local bodies (E) Central Share of centrally sponsored Schemes (F) Institutional Finances by Cooperative (G) Private investment likely in infrastructure projects TOTAL Source: Punjab Website / Internet Tourism Information 2. Lakhs) Plan period #Outlays / *Expenditure % of Total Outlay/Expenditure th 1997 – 2002 (9 Plan) 250. 90.00# 0.7.00 1496. An outlay of Rs.02% of the total plan outlay for five years.77 741. A policy in this regard is being finalised.00# 0.97 1417.00 8247. However. 2-8 of 31 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.32 1000.18* 0. Govt. Crore) (A) (B) (C) The Annual Plan. some of the existing tourist complexes are being given on lease to private entrepreneurs.2007 (10th Plan) 356.00* 2000 – 2001 85.3: Investment during 1999-2000 in Punjab (Rs.94* 0.09 1999 – 2000 90. As per the latest details of outlays.04 2001 – 2002 88.74 Though Punjab has given the status of Industry to Tourism.00* Source : Statistical Abstract of Punjab – 2000 and Department of Tourism.250 lakhs for this sector which constituted a mere 0.17 600.02 1997 – 1998 30.00# 2002 – 2003 75. the 9th Five Year Plan (1997-2002) for Punjab provided a very small outlay of Rs.4. A Tourist Reception Center has been set up at Anandpur Sahib in view of the tri-centenary of the birth of the Khalsa. keeping in view the policy of privatisation and the state role now perceived as that of a facilitator.4: State Tourism Sector Outlays and Expenditure during the 9th & 10th Five Year Plan (Rs.1 Provision for Tourism in the 9th Five Year Plan 2680. The available data for actual expenditure for the first two years of the plan and outlay for the remaining plan years is given in Table 2. of Punjab Tourism has been given the status of industry to facilitate its development in the State.doc/01 .03 2002 .51 311.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR).00# 0.

00 7.08 NA The specific project for which central assistance was sanctioned during the years1998-99 and 19992000 were as under: Table 2. Punjab 2-9 of 31 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.00 Illumination of Gurudwara at Keshgarh Sahib 25.29 7 1999-2000 175.50 30.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). of projects Sanctioned 7th Plan 178.2000 2. lakhs) Name of Project Amount Sanctioned Released Construction of Tourist Reception centre at Anandpur Sahib 97. This assistance is generally provided on the basis of specific project proposals received and their priorities and merits. lakhs) Plan Period Plan outlays -Sanctioned No.6: Central Assistance Sanctioned and Released during 1998-99 (Rs.87 6 1998-1999 241.Rs 300.62 12 th 8 Plan 647.Rs 50. Of this total outlay.33 Sources: Tourist Statistics 2000 – Ministry of Tourism.01 NA 2002-2003 Source: 1.00 12.00 lakhs.00 lakhs for promotion and publicity. 2.7.5 Table 2. 8th plan and five of the 9th plan are given in Table 2. GOI .50 Illumination of Gurudwara at Teg Bahadur Sahib 15.00 12.50 6 2001-2002 61.00 lakh for formulation of tourist trade acts and Rs 5.5: Central Financial Assistance under the 5-year Plans (Rs.00 8 2000-2001 203. GOI .53 38 9th Plan 1997-1998 52.2000 Amount -Released 110. Government of India.50 Illumination of Gurudwara at Qila Anandgarh Sahib 25.00 lakhs has been earmarked for setting up of tourism complexes / wayside amenities / joint ventures with ITDC & other tourism promotion activities. Tourist Statistics. Rs 1.00 lakhs for setting up of tourist reception centre at Anandpur Sahib. Ministry of Tourism & Culture.00 7.50 Total 242.89 15.72 220.2 Central Financial Assistance for Tourism Sector The central government provides financial assistance to the state governments on a regular basis for the improvement of tourism infrastructure in the respective states.15 57.doc/01 .50 59. Department of Tourism Punjab The approved outlay for the 10th plan is Rs 356. The amounts sanctioned to Punjab and actually released during the 7th Plan.64 78.50 SEL Show at Gurudwara Anandpur Sahib 61.83 Baba Farid Mela 3.00 1. Project Directory. Department of Tourism.14 150.83 278. Ministry of Tourism.50 Illumination of Gurudwara Mai Jitoi 15.

the above may not be presenting the true status of tourist arrivals in the state as the above figures are based on very limited data sources. The inflow of domestic tourists to Punjab was at an annual compound growth rate of 3% for the period 1995 to 2000. which is compiled from data obtained from hotel establishments in the state.8: Tourist Arrivals – Punjab (in Numbers) Year Domestic Foreign 1995 328652 5415 1996 365638 12196 1997 380263 12684 1998 384066 12690 1999 232424 6387 2000 385682 3854 2001 474305 3258 Source :Tourist Statistics 2001 – Ministry of Tourism.06% of foreign tourist arrivals and ranked 23rd among All India foreign tourist arrivals in the year 2000. Table 2. Punjab 2.00 42. no details of tourists arrivals data are being compiled for the state.51 Sources: Tourist Statistic 2000 – Ministry of Tourism.e.9 Tourist Destinations / Attractions As indicated earlier. Punjab accounted for 0.00 Tourist complex at Ferozpur 50.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR).7. Similarly.50 Total 175. Govt.01 Festivals (5) 25.00 12.00 18. Punjab has to offer a large variety of tourist attractions to meet different category of tourists. Similarly. of India Total 334067 377834 392947 396756 238811 389536 477563 Punjab accounted for 0. December and January.00 00. However.00 12. The lean months are May. Department of Tourism Punjab Table 2. Lakhs) Name of Project Amount Sanctioned Released Yatri Niwas at Mohali 60. November.7: Central Assistance Sanctioned and Released during 1999-2000 (Rs. June and July. Government of India. 2.18% of domestic arrivals and ranked 21st among All India domestic tourist arrivals in the year 2000. The numbers of such visitors is not reflected in the official data.doc/01 . The different types of tourist attractions spread all over the State can be grouped as under: 2-10 of 31 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. with regards to country wise. purpose of visit wise or specific attractions wise number of tourists visiting Punjab state. The inflow of foreign tourists has reduced over the years.8 Trends in Tourist Arrivals and Growth The flow of both domestic and foreign tourists to Punjab is given in Table-2. Available information about tourist arrivals indicates that the largest number of tourists arrived in the winter months i. A large number of NRIs visiting Punjab often stay with their relatives but they do visit several religious and historical places and also spend considerable amount of money during these visits and in shopping for gifts to be taken back.00 Upgradation of Tourist Complex at Kiratpur Sahib 40. Department of Tourism.

1 Religious Punjab is a paradise for religious tourists as it has innumerable important places of religions interest for tourists of all important religions in the country.9. the more important ones and their locations are given in Table 2.9: Famous Gurudwaras in Punjab Location Amritsar Gurdaspur Taran Taran Bhatinda Ludhiana Jagraon Rupnagar – Anandpur Sahib Kiratpur Sahib Fatehgarh Sahib Patiala (ii) Name of Gurudwara Golden Temple. (Ahmedia sect. Gurudwara Derababa Nanak. Place) Gurdaspur. Department of Tourism Punjab 2.9. Talwandi Sabo – Linked to Guru Gobind Singh Ji. Shiv Mandir and Sodal Mandir. Manji Sahib Nanaksar Sahib Anandpur Sahib (Founded by 9th Guru Tegh Bahadur Ji. Faridkot City. Zira.doc/01 . Table 2. 2-11 of 31 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.Shirhind Chilla Baba Sheikh Farid. Bathinda. Jalandhar City.Jalandhar King Zaman of Afghanistan Cenotaph . Kapurthala. Doraha-Ludhiana. Gurdaspur. Imam Nasir Mausoleum.. Kalanur. Malerkotla. Qadian. Amritsar. Gurudwara Fatehgarh Sahib and Gurudwara Jyoti Swarup. Akbari Masjid. Town and Gurudwara Founded by Guru Arjun Dev in 1590. Jain Temple. Patiala Panch Mandir. Temples • • • • • • • (iii) RamTirth. Sirhind. Amritsar Mosque and Mausoleums • • • • • • • • • • • Rauza Sharif. Moorish Mosque. These can be grouped as under: (i) Gurudwaras The state has a number of Gurudwaras. First five Sikhs baptised here by Guru Gobind Singh Ji at Takht Keshgarh Sahib). Jamma Masjid . Charan Kanwal – Linked to Guru Gobind Singh Ji. Jalandhar Durgiana Mandir. Kapurthala.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). Gurudwara Dukhniwaran Sahib. Akal Takht. Idgah. Mughal Sarai. Sangrur. Keshgarh Sahib. Ferozpur Bhagwati. Marbal Baradari. Dam Dama Sahib. Kali Devi Temple.

Radhaswami Dera. Beas.doc/01 King Zaman of Afghanistan Cenotaph . Swetamber Jain Temple.Study Report on Preparation of 20 Years Perspective Plan for Dalal Mott MacDonald Development of Sustainable Tourism in Joint Director General (MR). Hussainwala. Zira Ferozpur. Department of Tourism Punjab (iv) Other Places of Pilgrimage • • • • Jalianwala Bagh. Figure 2.3: Places of Religious Interest in Punjab Akbari Masjid Radhaswami Dera Qudain Zama Masjid Ram Tirth Durgian Mandir Jalianwala bagh Chilla Baba Sheikh Farid Panch Mandir Shiv Mandir & Sodal Mandir Imam Masjid Swetamber Jain Temple Hussainwala Jain Temple Mughal Sarai Chilla Baba Sheikh Farid Rauza Sharif Idgah Kali Devi Temple Marbal Baradari Bhagwati 2-12 of 31 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.

• Kapurthala (ii) Museums • Maharaja Ranjit Singh Museum. Patiala. • Sanghol Museum. Hoshiarpur. District Fatehgarh Sahib (iv) Freedom Fighter Related Destinations • Jallianwala Bagh. • Guru Teg Bahadur Museum. Jallandhar. is a wild life sanctuary of international fame and recognized as one of the six wetlands in India 2-13 of 31 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. including one of international importance. • Govt. Punjab is endowed with many wetlands. heritage and archaeological sites which can be grouped as under: (i) Palaces • Patiala. Sanghol. Ludhiana. Department of Tourism Punjab 2. Amritsar • Martyr’s Memorial Hussainwala.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). • Rural Museum.9. Punjab Agricultural University.3 Wetlands and Leisure Sites for Eco-Tourism Wetlands are landmasses where water and soil coexist and create specific conditions suitable for growth and establishment of hydrophytic vegetation. Museum. • Sangrur. Ropar. • Sanghol. Ferozeshah. • Museum of Armoury and Chandliers.9. These are: (i) Hari-ke-pattan Hari-ke-Pattan. • Central Sikh Museum. Qila Mubarak Patiala. • Art Gallery at Sheesh Mahal. • Anglo Sikh War Memorial. National Institute of Sports. • Amritsar. Patiala District. 2. located mid way between Ferozpur and Amritsar at the confluence of river Sutlej and Beas. • Nabha. Amritsa (iii) Archaeological Sites • Ghuram. Amritsar.2 Historical & Heritage Attractions The chequered history of Punjab has left behind a large number of historical buildings. Patiala. • Sports Museum.doc/01 .

The more important gardens are located as under: • Bansar garden – Sangrur 2-14 of 31 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. Kapurtala Located 8 kms from Kapurthala.9. (iii) Ropar Wetland Located in Rupnagar District. Kanjli is a wetland of national importance spread over 100 hectares. Spread over an area of 1365 hectares.doc/01 . Department of Tourism Punjab of international importance under Ramsar Convention. kms wetland area is being developed under a Project Report prepared by Wetlands International New Delhi.4 Greenlands and Gardens Punjab is also endowed with several beautiful gardens of historical importance which can attract tourists who are lovers of nature. (ii) Kanjli Wetland.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). Figure 2.4: Wetlands in Punjab Kanjli Wetland Harike Pattan Ropar Wetland 2. A 41 Sq. it is considered an important ecological source. it has also been declared as wetland project of National importance in 1991. It has immense ecological significance and supports a large variety of aquatic flora and fauna.

2-15 of 31 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. These are as under: 2. one comes down to a highway inn of the Mughul times. at Sarai Amanat Khan. at Wagha Border. Sirhind • Rambagh Gardens. one suddenly lands into the present.doc/01 .Study Report on Preparation of 20 Years Perspective Plan for Dalal Mott MacDonald Development of Sustainable Tourism in Joint Director General (MR). Kapurthala • Bara Dari Garden.10 Travel circuits Though Punjab has a variety of tourist attractions which can suit different category of tourists. Amritsar • Shalimar Garden.Sarai Amanat Khan -Wagha Border – Amritsar Ram Tirath takes us back to the times of Ramayana.1 Amritsar – Ram Tirath . The pageant of the beating of the retreat and the change of guard within handshaking distance of the Indian and Pakistani forces here makes the most charming of the spectacles as a daily evening drill. Punjab offers the following circuits which offer a combination of various attractions.5: Gardens in Punjab Rambagh Garden Shalimar Garden Bansar Garden Baradari Garden Aam Khas Bagh 2. Patiala Figure 2.10. Department of Tourism Punjab • Aam Khas Bagh.

At Dera Baba Nanak.Sarai Amanat Khan -Wagha Border 2.2 Amritsar . Qadian is the home of the founder of the Ahmedyia Sect of the Muslims. At the historic Gurudwara built in his memory.Dera Baba Nanak -Qadian-Kala naur-Gurdaspur- 2-16 of 31 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. Sri Guru Nanak Dev Ji spent the last days of his life. holy robes that were presented to him at Mecca are still preserved.6: Amritsar – Ram Tirath .doc/01 . At Kalanaur.10.Dera Baba Nanak -Qadian-Kala naur-Gurdaspur.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR).7: Amritsar .Akbar-the-great was coronated. Figure 2.Pathankot. Pathankot is India's link city to the State of Jammu and Kashmir and the best tourist destinations of Himachal Pradesh. Department of Tourism Punjab Figure 2. the first Prophet of Sikhism.

Department of Tourism Punjab 2. Today. The authenticated.Goindwal Sahib .000 lives and attain moksh. Sri Guru Arjan Dev ji. Kanjli Lake receives several species of migratory birds and is a fulfilling picnic spot. At Baba Bakala. Sri Guru Nanak Dev ji spent 12 years in the service of Nawab Daulat Khan Lodhi.10. Goindwal Sahib was the seat of Sikhism during the lifetime of the 3rd Prophet of Sikhism Sri Guru Amar Dass ji. that he had begun his first holy travel towards the east and the south to preach the Word of God. Kartarpur was founded by the 5th Prophet of Sikhism.8: Amritsar-Tarn Taran-Hari-Ke-Pattan .Goindwal Sahib . The faithful say that if you recite Jap Ji Sahib.Baba Bakala – Kartarpur . It was from here in 1500 A.doc/01 .10. 2-17 of 31 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. It has a deep well with 84 steps.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR).D.Sultanpur Lodhi – Kapurthala( Kanjli lake) –Jalandhar A majestic gurudwara with a golden dome and a large holy pool having healing powers is built at Tarn Taran in the memory of 5th Prophet of Sikhism. the 9th Prophet of Sikhism Sri Guru Teg Bahadur Ji had revealed himself to Makhan Shah Lobana.Hari-Ke-Pattan is a wild life sanctuary of international fame. a composition of the first Prophet of Sikhism at each step after a bath you cross the cycle of 84. Kapurthala is renowned for beautiful palaces and buildings. Jalandhar is the oldest city of Punjab. hand-written copy of Sri Guru Granth Sahib compiled and edited by him and having his seal is located here.Sultanpur Lodhi Kapurthala( Kanjli lake) 2. It is also famous for the manufacture of world quality furniture. At Sultanpur Lodhi.4 Amritsar .3 Amritsar-Tarn Taran-Hari-Ke-Pattan . it is internationally famous for the manufacture of sports goods.Jalandhar. Figure 2.

the 10th Prophet of Sikhism had consummated the Sikh into the Khalsa -saint soldier.10: Chandigarh. from Kiratpur Sahib to Anandpur Sahib was the seat of Sikhism for almost 80 years and is full of historical gurudwaras. Ropar (Rup Nagar). Chandigarh. The valley is also full of historical landmarks.10.Nangal. we have the world's highest straight gravity dam.doc/01 . Ropar is famous for its archaeological finds. Anandpur Sahib. Ropar (Rup Nagar).Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). on the day of Baisakhi in 1699. Anandpur Sahib. Within Ropar town. Takhat Sri Keshgarh Sahib is the most important because. Figure 2. there is a wetland created by river Sutlej . Ropar.Nangal.9: Amritsar . 2-18 of 31 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. Bhakra . Ropar. Bhakra . At Bhakra. Department of Tourism Punjab Figure 2.5 Chandigarh. The valley of river Sutlej.Baba Bakala – Kartarpur 2.

The border town of Ferozepur is known for its memorials to the freedom fighters of India.11: Ludhiana .6 Ludhiana . museums. is famous for its fort and palace which have remarkable paintings. At a nearby town on FerozepurMoga road called Zira is a beautiful Jain Shwetambar Temple with ancient icons and wall paintings. Bathinda has an 1800 years old fort and a multinational firm Pepsi has set up plants here to manufacture Agro products.Malout . At Moga.10. sports.Moga . When the Governor of Sirhind had ordered the entombment of the two younger holy sons of the 10th Sikh Prophet. For embroidery. Malout is an old mandi town.Ferozepur . Horlicks.Moga .Malout .Muktsar-Faridkot Ludhiana is Punjab's home of industry and the famous Punjab Agriculture University. Patiala is renowned for its palaces.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR).7 Patiala-Nabha-Malerkotla . Figure 2. the multinational Nestle Company manufactures a large variety of food specialties.Ferozepur .Chandigarh. the ancestor of the Nawab of Malerkotla had protested. mirror . Faridkot.Bhatinda .doc/01 .Fatehgarh Sahib .Bhatinda . Muktsar is connected with the victory of the Sikh forces commanded by the 10th Prophet Sri Guru Gobind Singh over the Mughal forces of the Governor of Sirhind in 1705. 2-19 of 31 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.work and frescoes designed all over their walls.Sri Guru Gobind Singh Ji. the capital of erstwhile Phulkian state. this state was not affected during the holocaust of 1947.Ludhiana . In recognition of this act. the British firm runs a flourishing tonic food plant here to enrich beverages.Muktsar-Faridkot 2. Malerkotla is famous in India. cuisine and fashionware. Malerkotla is erstwhile a Muslim Pathan princely state now in Punjab. Department of Tourism Punjab 2.10. Nabha a smaller State became famous as the venue of the freedom struggle where Pandit Nehru had come to court arrest. insignias and handiwork artifacts . where produce from surrounding areas is brought for sale.

Fatehgarh Sahib . Bhrigusamhita system of astrology.8 Jalandhar-Hoshiarpur-Jalandhar / Ropar-Chandigarh.12: Patiala-Nabha-Malerkotla . The old town of Hoshiarpur is famous for its Vedic Research Institute.13: Jalandhar-Hoshiarpur-Jalandhar / Ropar-Chandigarh 2-20 of 31 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. inlay work and lacquer finish furniture.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR).Ludhiana . especially of the Muslim era.10. especially. Department of Tourism Punjab Fatehgarh Sahib and Sirhind nearby have several historical buildings. Chandigarh is an ideal starting point for visiting Punjab. musical instruments and an archaeological museum. manufactures.doc/01 .Chandigarh 2. Figure 2. Figure 2.

doc/01 31. As per Ministry of Tourism data.11.3. etc.2001 - - - - - 39 234 281 554 39 249 410 698 124 342 569 20 1055 308 191 578 720 54 1851 .1998 was 19. several routes are covered by private bus services and road transport services of other neighbouring states.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). These include railway network spread over 3726 km and road network of 45.2000 - 31.2000 Ministry of Tourism GOI 2-21 of 31 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. 2.263 kms (NH. In the rural areas.2001. followed by Ludhiana (18 with 583 rooms) and Amritsar (7 with 299 rooms).3. These include two 5 .2001 Heritage Hotel 5 Star Deluxe 5 Star 2 4 Star 1 1 3 5 3 Star 6 7 12 19 2 Star 9 16 25 33 1 Star 2 5 Total 16 24 42 65 Source : Tourist Statistics .star hotels (under construction) five 4 stars and nineteen 3 star hotels It is also observed that the Hotel accommodation in the state has considerably increased in the recent past. autos and cycle rickshaws.3.3.11 Current Status of Integrated Tourist Infrastructure / Facilities 2. The details of different classes of vehicles is given in Appendix 2. as on 31.15 lakhs.11. tractor trollies also provide a useful source of transportation for the farmers and their families.3.3. The total numbers of transport vehicles of different categories registered in the state as on 31. Punjab can also boast of a large number of restaurants and wayside “Dhabas” to serve the culinary tastes of the visitors.2000 31. Besides.1996 31. There is a regular network of State transport buses operated by Punjab Roadways as well as PEPSU Provincial Roadways.1999 31. SH & other roads).1 Internal Transport System Punjab state is very well connected by different modes of internal transport services. besides tongas and bullock-cart.2 Hotels Accommodation Facilities for Tourists There are number of hotels and guesthouses in almost all-major cities and tourist destinations which provide accommodation to tourists at reasonable rates.5.3. There are also large numbers of taxis. of Hotels Category 31.1999 31.3. Department of Tourism Punjab 2. The Category-wise number of approved Hotels and Rooms in Punjab in the year 1996.1996 -- No. All large cities are well provided with intra-city bus services for local commuters. 2000 and 2001 was as under: Table 2.10: Category-wise Number of Approved Hotels and Rooms in Punjab Star No.3. of Rooms 31.3. 1999.2001 there were a total of 65 approved category hotels having 1851 rooms in different categories in Punjab state. Of these the maximum number of Hotels was in Jalandhar (23 with 682 rooms).3. to 65 hotels with 1851 rooms as on 31. It increased from 16 Hotels with 554 rooms in 1996 to 42 hotels with 1055 rooms in 2000.

13. Coral Tourist Complex Pinkcassia Tourist Complex Kadamba Tourist Complex Lajwanti Tourist Complex Queen’s Flower Tourist Complex Bougainvilla Tourist Complex Maulsari Tourist Complex Bluebell Tourist Complex Sukhchain Tourist Complex Magnolia Tourist Complex Kaner Tourist Complex Chandni Tourist Complex Kachnar Tourist Complex Tourist Complex Tourist Complex Tourist Complex Tourist Complex Tourist Complex - Pathankot Ropar Nangal Hoshiarpur Neelon Sirhind Sirhind Phagwara Jalandhar Kartarpur Moga Nidampur (Sangrur) Shambu (Patiala) Malout Sanghol Kapurthala Amritsar Wagha Border As indicated earlier.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). The list of rest houses of Irrigation Department in Punjab is presented in Appendix 2.4 Restaurants Punjab is known for its hospitality and the enterprising people. a 3-star hotel is coming up in collaboration with ITDC. reasonable accommodation facilities ranging from star category hotels to Dharamshalas and PWD / Canal and paying guesthouses are available for tourists of various income groups in all major cities in the state. Department of Tourism Punjab 2. 16.doc/01 . PTDC complexes are presently at the following locations: 1. 12. As regards PWD rest houses. Moga. 18.6. 14.3 Punjab State Tourism Development Complexes Punjab State Tourism Development Corporation (PTDC) has also set up several tourist complexes which provide quality accommodation to the tourists at affordable rates. as regards Irrigation Department rest houses in the state. To sum up. 7. Major cities like state capital Chandigarh and Amritsar. 9. 5.11. as per available information. Besides. 6. 10. Patiala. 2. Thus at Anandpur Sahib. 11. Pathankot. 8. there is one Circuit House located at every district headquarters and several rest houses in each district Further. Recently. at certain important locations of tourist interest additional accommodation facilities are under construction to augment the available boarding and lodging facilities. a Tourist Information Center has also been set up at Anandpur Sahib to meet the requirements of large number of religous tourists visiting this place in connection with the tri-centenary of the birth of Khalsa Panth. to meet the needs of highway traffic. Anandpur Sahib are known to have a number of hotels and Restaurants. 4. Jalandar. Punjabis have set up a good number of restaurants and eating houses all over the state. good numbers of “Dhabas” 2-22 of 31 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. 15. they are located at different places covered under the following circles. Ludhiana.11. 2. 3. 17.

Handwork Badges and Insignia Ethnic Clothes and Textiles Centre Traditional handicrafts items. The major important centers famous for such products are as under: • Patiala - • Hoshiarpur - • Jalandhar - • Malerkotla - • • Phagwara Amritsar - Leather Designer Shoes (Juties) for ladies and gents. There is also a Golf Course nearby and the Cricket Stadium at Mohali which enjoys facilities of international standards. 2-23 of 31 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. Hoshiarpur.11. According to a survey of Hotels and Restaurants. 2. Besides. Handloom Products. Tabla. Patiala and Chandigarh all these places have some entertainment and recreation points for the tourists. Souvenir/Gifts Shops etc. Chandigarh itself has many attractions which include the Rock Garden and the Sukhna Lake which attract large number of people everyday. This number is expected to have increased manifold by now.5 Entertainment & Recreational Avenues Punjab state has some avenues of entertainment and recreation at various places both for the local residents and tourists visiting these locations. there are several other linkages which have an equally important relationship and interdependence with the growth and promotion of tourism industry. These items are produced in many places in the state. wood crafts and leather items such as Punjabi ladies and gents shoes (Juties). carried out about 10 years ago. Needle work products Mirror work products Phulkaris Wooden Toys. These dhabas serve vegetarian and non-vegetarian food and snacks to the people on a 24 hour routine basis. Emporia.6 Shopping Arcades. Rubber goods Embroided Juties. Sports goods. Jalandhar. there were over 16700 Hotels and Restaurants in the state. the state capital. Ludhiana. Also Biggest Trading Centre for large variety of consumer and capital goods. While availability of basic infrastructure. Inlay and Lacquer finished furniture Musical Instruments – Harmonium. much sought after by the tourists as gifts and souvenirs. To begin with. Nangal. Anandpur Sahib. Sitar etc. Ropar. 2. Kapurthala.doc/01 . Amritsar. Department of Tourism Punjab have come up at every few kms. These would include traditional small scale industries which account for the traditional bulk of the traditional handicrafts. adequate transport facilities providing requisite connectivity. Tours and Travels Operators and Hotels and Restaurants have a direct relationship with the promotion and growth of tourism industry. distance all along the national highways and state highways.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR).11. needle work. motifs.

Jewellery and handloom articles for which Punjab is well-known. State emporiums named “Phoolkari” have been set up in Punjab. Chandigarh and many other cities. www. 2.8 Intermediaries The state has in all the major cities travel agents.11. needlework. decorative articles made of wood.11. Raja Sansi Airport (Amritsar). These include the facilities created by private sector enterprises as well as PTDC run Tourist Complexes at all major locations. 2. No Wheel Chair or other special arrangements for the visit and movement of the disabled have been noticed at the tourist sites.nic.in. At present there are seven tourist reception centres located at Anandpur Sahib. Besides.10 Facilities for Elders / Disabled and Families with Young Children Though reasonable basic facilities required by the elderly. children and family groups are available at most tourist sites.nic.9 Basic Amenities Basic amenities like drinking water.7 Tourism Information Centres Punjab Tourism Department has also brought out a number of tourism related documents including “SADA Punjab” and “Tourist Map of Punjab”. Opp. New Delhi and Chandigarh. mirror work and rich art and culture in the state. Wagha Border (Amritsar). artist / performers collies and even brokers / touts who solicit customers on behalf of various travel agents and tour operators etc. the same is not true about the facilities for disabled. snack bars are generally available at all the tourist sites. other literature highlighting various historical and religious sites. Advertising agencies. PTDC complexes at different locations as well as information about festivals and fairs celebrated in the state are also available at the information centres. Nangal. 2. and at many other places including New Delhi. toilets.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). 2. Railway station (Amritsar).doc/01 . Department of Tourism Punjab Due to the great influence of traditional handicrafts. tourist taxi operators.punjabgovt.11. all major cities have a number of convenient shopping centres providing a wide choice of local gift items and souvenir for the visiting tourists. dress materials with Phoolkari design. The Travel Agents / Tour Operators contacted during the field surveys are listed in Annexure I (Volume II).11. Punjabi footwear. Details about Punjab Tourism are also available at various websites (www. These include handicrafts. 2-24 of 31 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. woodwork.in/ptdc).

towns and major villages. The list of ongoing railway projects is presented in Appendix 2.729 Kms of National Highways and about 43. The total Railway track length in the state is around 3726 kms. There are two main rivers namely Ravi and Sutlej flowing through the state. The total length of roads in the state is 45. no facilities such as language interpreters.263 Kms which consist of 1.3 2.Paying Guest Accommodation. About 75% of the total road length is surfaced.1 Airports Punjab has three airports: • Domestic – 2 (Chandigarh & Ludhiana) • International – 1 (Amritsar) • Airstrips .12. tourist safety/ special police have been noticed at most tourist sites. Department of Tourism Punjab 2. 2.12. as per its name has adequate water supply for its people and visiting Tourists. Tourist Safety / Security While Paying Guest accommodation is available to a limited extent at some locations.12.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). 2-25 of 31 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. 2. Language Interpreters. Pathankot. Bhatinda. Ludhiana. 2. 2800 MW of thermal power and 90 MW of nuclear power.7. Faridkot).11 Others .4 Water Punjab. The intercity / inter-town as well as inter-state transport is taken care by both State Road Transport Services as well as private point to point operators.5 Electricity The total Power generation capacity of the state as on May 2001 was 5745 MW which comprised 2855 MW of Hydel power. Jalandhar.doc/01 .2 Railways All major cities and towns of Punjab (like Amritsar.12.534 km of provincial roads.11. are well connected with other parts of the country by railway network. Patiala.12 Current Status of Tourism Related Basic Infrastructure The status with regard to availability of tourism related basic infrastructure is as under: 2. 2. Besides several smaller Canals and Waterworks in the major cities provide adequate water to the state.12.3 Roads The state has an excellent network of roads connecting all cities.

and Maxpage are the Radio Paging operators in the Punjab. Though the real hot season starts in mid-April.17 million direct exchange lines.7 Banking Facilities Punjab has 2574 Bank Branches. As on March. 1470 dispensaries and 446 public health clinics in Punjab. 31 2000. In addition. having 25094 beds. Punwire.12.12. the rising temperature breaks the high pressure belt in the north-west of the Indian peninsula.12.6 Communication Facilities As on 31st December 1999 the state had 1. 2538 middle schools and 3305 higher secondary schools in the state. there were 3892 post offices in Punjab state.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). comprising of nationalised banks as well as private sector commercial banks spread all over the state. Modipage. 2. The Bay of Bengal branch of the monsoon current is the main source of rainfall. 2-26 of 31 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.12. 2. Medicom and ESSAR are the cellular service providers and Beltron. Besides. DOT and HFC Bezeq provide the phone service in the state. 61 colleges for professional education and 3 universities / deemed universities.doc/01 . 2. These are: (i) Hot Season (mid-April to the end of June): The temperature in the state begins to rise from February onwards.13. 2. Department of Tourism Punjab 2. these are 529 Ayurvedic and Unani institutions and 106 Homeopathic institutions as well as large number of private doctors and Nursing Homes spread all over the state. Monsoon winds reach the region normally in the first week of July.8 Medical Facilities There are 208 hospitals. The atmospheric pressure over this region in February is about 987 millibars and the minimum in early June is about 970 millibars.1 Seasons There are three well defined seasons in the Punjab. (ii) Rainy Season (early July to the end of September): The agricultural year starts with this season.13 Current Status of Environment 2.9 Educational Facilities There are 12618 primary schools. there are 190 colleges for general education.

40. The maximum number of days with the lowest night time temperature is in the month of January. rainfall is over 1000 mm. Department of Tourism Punjab (iii) Cold Season (early December to the end of February): The fall in temperature is minimum in January. The rise in temperature is gradual when the air has high moisture content with the sky remaining overcast. there may be a shower or two accompanied by hail storms and squalls which do a lot of damage to crops. It is a transitional period between the cold and hot seasons. The weather remains generally dry and fair. Though the minimum air temperature rarely drops below 0o C.doc/01 . 2. The transitional seasons are: • Post-monsoon (September to end of November). Near the hills. The lowest maximum temperature is recorded during the month of January.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). The winds are warm and dry during the last days of March. The 500 mm rainfall line runs in a north-west 2-27 of 31 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. 2. a gradual change in weather takes place and continues till the end of November. 70 to 80 percent of the total rainfall is concentrated during the three months of south-west monsoon winds and the rest comes during the winter months. Gurdaspur.3 Rainfall The amount of rainfall in Punjab ranges between 250 mm and 1000 mm. when the mean temperature falls to 12oC during daytime and to 5oC during the night.4o C at Patiala. Ropar districts and eastern parts of Patiala receive an annual rainfall of more than 750 mm. when the sunrays are more oblique as compared to the other months. • Pre-hot season (March to mid-April).13. The highest daytime temperature is recorded during the months of May and June. With this. Thus. The mean monthly range of temperature varies from 9oC in July to about 18oC in November. it is the time for harvest.13. October and November are the months with transitional climates between rainy and winter seasons.2o C at Ludhiana. ground frost is a common phenomenon in mid -winter. The lowest minimum temperature recorded at Amritsar is 0. The minimum temperature is recorded between December and February. The cold winds check the rise of day temperature. At Amritsar the minimum temperature remains below 5oC for 55 days. the rise is however steep when the sky is clear and there is little moisture content in the air. There is wide difference in the amount of rainfall experienced in east and west Punjab. Hoshiarpur. Monsoon normally retreats by the middle of September. The maximum rain falls near the Shivalik Hills and the minimum towards the desert in the west. The daily maximum temperature in Ludhiana remains above 41o C for 45 days in a year. The highest minimum temperature is recorded in the month of June.5oC. It is transitional period between the rainy and cold seasons. It is 40.2o C and at Ludhiana 0. At times.2 Temperature The sub-tropical latitudinal and continental location of Punjab makes huge variation of temperature each month. The average annual range of temperature all over the state is around 21oC.4o C at Amritsar and 41.

Against an all India average of 51 percent.901 sq. • Mammals: Smooth Indian Otter. In the area adjoining the Shivalik Hills. These wetlands are amongst the most productive ecosystems. km. The efforts of the state government to provide irrigation. The normal onset of the monsoon in Punjab is in the first week of July. Wetlands may be either natural or man made.4 Land Use Punjab is primarily an agrarian state and 70% people are engaged in agriculture.doc/01 . Wetlands are areas of marsh. permanent or temporary. • Vulnerable and endangered species like Indian Skimmer.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). 2. Falcated Teal. Department of Tourism Punjab to south-east direction and cuts Punjab into almost two equal zones. They regulate the hydrological cycle and maintain the water quality. Punjab has 85 per cent of its area under cultivation. During the winter season. 2-28 of 31 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. 2. Yellow-eyed Pigeon.The importance of winter rainfall in Punjab is immense primarily because of its time and effectiveness. They support diverse food chains and food webs and provide ground for migratory waterfowl. They provide refuge to large number of endangered plants and animals. fen. winter crops is dependent upon this rainfall. Sykes’s Knight Jar. The sub-Shivalik region receives more than 100 mm of rainfall from December to March. Out of the total geographical area of 50. with water that is static or flowing. The state is traversed by a number of perennial rivers and a network of canals. including areas of marine water. The fertiliser consumption in Punjab is the highest in India. weather in Punjab is normally cool and dry. The Fazilka tehsil in the extreme west receives a rainfall of less than 250 mm. when the monsoon current in the Bay of Bengal enters from the south-east. whether natural or artificial. Scaup Duck. The diverse flora and fauna at the wetlands of Punjab include: (i) Hari-ke-pattan Wetland: • Presence of more than 20000 waterfowls. brackish or salty.13.362 sq. Wild boar. cheap power and agriculture inputs at subsidised rates have acted as a catalyst for agricultural production. 2. and White-headed Stiff tailed Duck. the depth of which at low tide does not exceed six meters. The forest cover in the state is low. km is recorded as forest in the state. Rufus-vented Prinia. fresh. Hog deer. The major part of annual rainfall is experienced during the monsoon period.13.Diversity The state is rich in the various species of flora and fauna.5 Bio. peat land or water. This type of weather is associated with the passage of western disturbances through the region. Testudine Turtie and Smooth Indian Otter. It has three major wetlands. The other major water bodies in the state include barrages and the wetlands.

• Fishes : (35 species) main are Labeo rohita. Falcated or Bronze Capped Teal. (iii) Ropar Wetland: • Mammals: (9 taxa). and Protozoans (5 taxa). and Protozoans (10 taxa). Nematodes (7 taxa) . Main are Wildboar. prosopis. Catla. Wigeon. Common Teal. Channa. typha. Department of Tourism Punjab • Birds: Great Creasted Grebe. Insects (32 taxa). Important are Acacia arabica. (ii) Kanjli Wetland: • Mammals: Flying fox. Peafowl. Gadwall. Fruit Bat. Mallard. Mallard. • Aquatic Invertebrates : Molluscs (39 taxa). Nematodes (4 taxa). Whiskered Tern. Pintail. Brahminy or Ruddy Shelduck. Rotifers (59 taxa). Delonix regia. Eastern Purple Heron. • Birds : Great Crested Grebe. phragmites etc. • Invertebrates: molluscs (4 taxa). Glossy Ibis.doc/01 . Frogs and Tortise. • Plants : 29 species of trees. Ficus. Coot. Tailor bird. Frogs and Tortise. common Mongoose. Common Pochard . Rotifers (13 taxa). Mystus. • Planta: 24 terrestrial and 14 aquatic taxa of which the major ones include Dalbergia. Cyprus sp. Cirrhina mrigala. Syzygium cumini. • Amphibians: 6 taxa of frogs and toads. Channa punctatus. Utricularia sp. Crustaceans (27 taxa). • Fishes: (12 taxa) main are Labeo. Albizzia.Scaup Duck. Puntius. Mystus cavasius. Catla. 13 shurbs and grasses and about 10 species of aquatic plants. Ipomoea aquatica. Gadwall. • Reptiles and Amphibians: Snakes. Blue Winged Teal or Garganey. the important being Labeo. Nelumbo. 2-29 of 31 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. Indian Skimmer or Scisorbill. Cirrhina. Rofousbacked Shrike. Crustaceans (9 taxa) . Pintail. Weaver bird. Common Teal. Redcrested Pochard. Rotifers (11 taxa). Cyprinus carpio. Dalbergia sissoo. Zizyphus mauritiana. • Reptiles: 7 species of turtles and 4 species of snakes. Coot Eastern curlew. Common Pochard. Ambasis ranga • Invertebrates: Insects (9 taxa). Protozoans (21 taxa). • Plants: 22 taxa of trees and shurbs and 10 taxa of marshy and aquatic plants. Cyprinus. Green Bee-eater. Main are Rudy Shedluck. White Necked Stork. Channa and Mystus. Spotbill Duck. Notopterus notopterus. Brown Shrike. Squirrel. Adjutant Stork.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). Pintail. Gadwall. • Fishes: 16 taxa. Puntis sophori. Hydrilla. Jungle Cat • Birds: (154 species). Shoveller. Notopterus. Azolia. Wildcat. • Reptiles and Amphibians: Snakes. Annelids (7 taxa). Insects (6 taxa).

air taxis. IDBI. TFCI also provides high quality research and consultancy services to the tourism industry in general and to the investors in tourism industry in particular. in the absence of adequate training facilities within the state the local youths may not be able to benefit despite generation of additional job opportunities. LIC. education and sports. the need for the state government to consider setting up more – institutes and Training Centers to prepare the young boys and girls to be part of the manpower available for tourism sector. convention halls. State Finance Corporation and Infrastructure Development Corporations. amusements parks and complexes for entertainment. State Financial Corporation and / or State Infrastructure Development Corporation. safari parks.14. Hence. The TFCI has financed a large number of projects in different states. it is believed the visit of one foreign tourist provides employment to one person. Facilities for financing tourism related projects are available through Tourism Finance Corporation of India (TFCI). TFCI provides financial assistance to enterprises. expansion. Further. facilities and services. 10 Lakhs in tourism results in creation of 89 jobs compared to 45 in agriculture and 13 in manufacturing. restaurants. One of the main considerations in promotion of tourism is to draw advantage in terms of the employment multiplier effect resulting in creation of additional employment opportunities. sports facilities etc. 2-30 of 31 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. all forms of transport industry. (TFCI) TFCI was promoted by the IFCI Ltd.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). Chandigarh 3. so as to ensure a comfortable and happy stay by the tourists. for setting up and / or development of tourism related activities. along with other all India Financial / Investment Institutions and nationalised banks such as UTI. as on availability of trained manpower to work as guides. tour operators and above all to serve in Hotels and Restaurants. SBI etc. (i) Tourism Finance Corporation of India Ltd. ICICI. These are as under: 1. ropeways. Chandigarh 2. Hence trained persons in tourism related subsectors are seen as a sinequa non for the tourism industry. Similarly 17 domestic tourists generate one job in the country. Hotel Mount View. including three projects in Punjab. Hotel Shivalik View. Chandigarh 2.1 Financing of Tourism Project There are a number of state and national level financial institutions which provide funds for a range of tourism related and infrastructure projects. TFCI provides all forms of financial assistance for new. which inter-alia include hotels. Hotel James. interpreters.14. These include TFCI. It is believed that an investment of Rs. Department of Tourism Punjab 2.. However. cultural centres.doc/01 . diversification / modernisation projects in tourism industry and / related activities. Besides there other Financial institutions at the state level and national level which provide funds for infrastructure development to boost tourism development in the state. holiday resorts.2 Human Resources Development The success of tourism industry depends as much on the availability of requisite infrastructure. facilities and services. travel and tour operating agencies. tourism emporia.14 Current Status of Institutional Framework 2. to cater to financial requirements of tourism industry.

Food Craft Institute University Polytechnic Campus. 5. 7. adequate avenues for human resource development for tourism industry viz Hotel Management Institute and Food Craft Institutes are not available in Punjab. Department of Tourism Punjab Though there are over 35 Hotel Management and Food Craft Institute in the country. Shimla – 171012. Institute of Hotel Management Pusa Complex. Chandigarh. Food Craft Institute Sector 42-D. Faridabad. New Delhi – 110024. 6. The more important institutes in Punjab and neighbouring state are mentioned below: 1. Aligarh – 202002 2-31 of 31 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. 11. Gurdaspur. Shimla – 171012. Food Craft Institute Opp.doc/01 . Lady Sriram College . Therefore its youth have to find avenues of training outside Punjab’s neighbouring states of Himachal Pradesh. New Delhi – 110012 8. Institute of Hotel Management Sikar Road. Haryana. Jaipur – 302016.P. 10. 2. Food Craft Institute Kufri. Institute of Hotel Management Hardo Channi Road. 4. U. Food Craft Institute Badkal Lake. 9. Chandigarh. Institute of Hotel Management Aliganj. Ambedkar Institute of Hotel Management Sector 42-D. 3. Delhi and Chandigarh. Institute of Hotel Management Kufri. Lucknow – 226020. Dr.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR).

Ludhiana Zone and Bathinda Zone. Figure 3. The destinations and attractions visited during the survey are listed in Table 3. For the purpose of maximising our coverage the state was divided into four different zones based on the geographical settings: Patiala Zone.doc/01 . officials. Industry associations. The next step included visiting various destinations and attractions in the state.2 Sampling plan and Methodology DCEL undertook primary field visits of the existing & potential destinations in Punjab. hotel owners & property developers. The study team identified various destinations and attractions of tourism interest across the state. Tourism departments and other concerned government departments and experts. The idea was to obtain first hand knowledge about the various destinations & attractions.1: Different Zones in Punjab During the field visits. Domestic tourists. The details of the respondents contacted as part of this study are given in Annexure-I (Volume II) The study team visited 12 tourist destinations & a number of tourist attractions in and around these destinations. The detailed profiles of the destinations visited by the DCEL team are enclosed as Annexure-III (Volume II) to this report. State Govt. various associations & institutions of the state including.1. the study team interacted with domestic & foreign tourists.1 Introduction This chapter summarises the results of the primary survey of stakeholders – Foreign tourists. Department of Tourism Punjab 3 FIELD SURVEY FINDINGS 3. 3-1 of 29 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR).1 shows the different zones in Punjab. Figure 3. tour operators. Tour operators and Travel agents. 3. Amritsar Zone. tourism experts and community heads.

Department of Tourism Punjab Table 3.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). Shambhu Aam Khas Bagh Sadna Quasai Mosque Gurudwara Fatehgarh Sahib Gurudwara Jyoti Sarup Rauza Sharif Ropar Wetland Gurudwara Parivar Vichhora Gurudwara Anandgarh Sahib Anandgarh fort Gurudwara Damdama Sahib Nangal Dam Golden Temple Durgiana Mandir Jallian Walla Bagh Summer Palace Baba Bakala Ram Tirth Taran Taran Sarai Amanat Khan Wagha Border Hari Ke Pattan Shahpur Kandi Fort Coral Tourist Complex Ranjit Sagar Dam Gulmohar Tourist Bungalow Takht-I-Akbari. Batala Shamsher Khan Tomb. Kalanaur Anarkali Baradari. Batala Dera Baba Nanak Vaishnav Monastry Panch Mandir Moorish Mosque Shalimar Garden Kanjali Wetland Rural Museum Ancient Site. Sunet Gurudwara Nanaksar. Alamgir Gurudwara Charan Kamal Dera Bhani Sahib Neelon Tourist Complex 3-2 of 29 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. Jagraon Gurudwara Manji Sahib.doc/01 Theme Heritage and Archaeological Heritage and Archaeological Heritage and Archaeological Heritage and Archaeological Religious Religious Heritage and Special Interest Heritage and Archaeological Archaeological Religious Religious religious Nature Nature Religious Heritage and Religious Religious Educational Religious Religious Heritage Heritage and Archaeological Religious Religious Religious Heritage and Archaeological Special Interest Nature Heritage and Archaeological Leisure Leisure Leisure Heritage and Archaeological Heritage and Archaeological Heritage and Archaeological Religious Religious Religious Heritage Heritage and Nature Nature Nature and leisure Archaeological Religious Religious Religious Religious Leisure .1: Region wise and theme wise tourist destinations and places PATIALA ZONE Zones District/ Destination Patiala Fatehgarh Sahib Rupnagar AMRITSAR ZONE Amritsar Gurdaspur LUDHIANA ZONE Kapurthala Ludhiana Tourist Place Quila Mubarak Shish Mahal Art Gallery Bahadurgarh Quila Baradari Garden Kali Devi Temple Gurudwara Dukh Niwaran Mugal Sarai.

4 Sample size surveyed 25 53 10 19 13 03 Survey Findings DCEL undertook a survey of domestic & foreign tourists and obtained their opinion on various issues. The tourists spent at least 24 hours at the destination. The survey team interviewed 53 domestic tourists and 25 foreign tourists. by which. departments Associations/ Hotel owners/ Developers 3.3 • Tourists • Foreign tourists • Domestic tourists • State Tourism department • Government departments like Forest department. Electricity board. PWD. Municipal corporations.2: Sample Size Surveyed Stakeholder category Foreign tourists Domestic tourists Tour operators State Govt. Department of Tourism Punjab Zones District/ Destination Hoshiarpur BATHINDA ZONE Jalandhar Bathinda Muktsar Faridkot Tourist Place Bhrigusamhita Institute Jaijon Doaba Village Devi Talab Desh Bhagat Hall Catholic Cathedral Sarai Noor Mahal Bathinda Fort Gurudwara Talwandi Sabo Gurudwara Muktsar Faridkot Fort Raj Mahal Mygodrishah Gurudwara Theme Special Interest Heritage and Leisure Religious Historical Religious Heritage and Archaeological Heritage and Archaeological Religious Religious Heritage and Archaeological Heritage and Archaeological Religious The travel and tourism industry in the state has the following stakeholders: 3.2. During the field visits. Water supply and sewerage department. The assignment commenced in the second week of April. Table 3. the tourist season was almost at its end. it was noticed that the visitors to a destination were of two distinct groups – Tourists and Day Visitors. whereas the day tourists spent the day at the 3-3 of 29 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). Archaeological Survey of India etc • Tour operators and Travel agents • Hotel and Restaurant industry • Entrepreneurs & Financial institutions Sample Size The sample size of the field survey is given in Table 3.doc/01 .

68% of the foreign tourists whom the survey team contacted as a part of this study were male respondents and 32% were female respondents. Around 70% of the foreign tourists were executives or professionals. the tourists have been segmented into two sections – Domestic & Foreign tourists. Australia. The survey revealed that the major port of entry of these foreign tourists was Delhi and their visit to Punjab was mainly for seeing the cultural and heritage site of Punjab. 3.5.e. Israel. New Zealand. The summarised survey findings are given below: 3. Department of Tourism Punjab tourist spots and returned to their respective places by nightfall.2 Port of Entry and Country of Origin The major port of entry of the foreign tourists was Delhi (Figure 3. Pakistan and Japan. Most of them were on their first visit to the State.5 Survey of Foreign Tourists The survey was initiated in the second week of April. To analyse the profile of the tourists visiting Punjab.doc/01 . Various other stakeholders like hotels and restaurant associations. The main source of information for them was the Government Information Centres.3). Figure 3.2: Demographic Profile 15-24 years 8% 55-64 years 12% 45-54 years 16% 25-34 years 28% 35-44 years 36% 3. by when. Canada and UK. The foreign tourists arrive in Punjab from USA. Tourists also arrive from Costarica. Tourists between the ages of 25-34 years comprise 28% of the total tourist population. Afghanistan. the foreign tourists were hardly seen in the state.2.1 Demographic Profile A majority of the foreign tourists arriving in the state (52%) are in the age groups of 35 to 54 years out of which 36% are between 35-44 years and 16% between 45-54 years. 3-4 of 29 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. various government departments were also visited to assess their role and the potential of tourism development in the state. the foreign tourists on package tours were hardly encountered. The above findings are depicted in Figure 3.5. Germany. and other Asian countries like Indonesia. Greece.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). 25 foreign tourists were contacted during the study period. France. Most of them were on their own planned tour i.

4: Purpose of Visit– Foreign Tourists B usiness/ Co nference 8% Leisure 48% Culture/ Heritage/ M o numents 44% 3.5. Figure 3.5).4).5: Travel Pattern – Foreign Tourists In Group 8% With Family 32% Alone 60% 3-5 of 29 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.3 Purpose of Visit Most of the foreign tourists were on their visit to Punjab mainly for leisure or for seeing the heritage monuments and cultural aspects of the State (Figure 3.doc/01 .4 Travel Pattern About 60% of the surveyed tourists were travelling alone. 32% with their family and 8% in groups (Figure 3.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). Department of Tourism Punjab Figure 3.5. Figure 3.3: Port of Entry – Foreign Tourists Mumbai 8% Delhi 92% 3.

have almost negligible role in promoting the tourism among the foreign tourists.6: Average Length of Stay – Foreign Tourists 1-2Week 8% > 2 Week 12% Less Then 1 Week 80% 3. Agra.47).5.doc/01 . Other sources of information like.5. 3. newspapers. Tourists spending an average of less than $50 a day are maximum in number (44%). 3. journals.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR).5.8 Average Length of Stay 80% of the surveyed tourists stay at a destination for an average period of less than a week (Figure 3. and Himachal Pradesh. While 32% of the tourists reported spending between 51-100 $ a day. In addition to Punjab the tourists also visited Delhi.6 Frequency of Visit About 92% of the foreign tourists were visiting the state for the first time and only 8% of the tourists were on their repeat visit. 68% of the tourists travelled by rail and 32% by road.7 Source of Information Government tourism offices are the main source of information for the foreign tourists visiting the state. relatives and their acquaintances.7) 3-6 of 29 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. rail and roads. 28% were recommended by their friends. Department of Tourism Punjab 3. only 16% reported spending $ 100-200.9 Average Spending On an average foreign tourists spend about US $ 84 per day. travel guides.5. etc. to travel to their destinations in Punjab 3.6) Figure 3. This indicates that most of the foreign tourists in Punjab are average spenders (Figure 3. While 72% of the tourists gathered information from government tourist offices.5. which is equivalent to Rs.5 Tour Arrangements and Mode of Transport A majority (96%) of the foreign tourists opined did not have an option of a package tour and the mode of transport which they use is a combination of Air. 3948 (conversion rate of 1 US $ = Rs.

12 Level of Satisfaction As part of the study.5.11 A cco mmo datio n 51% Type of Accommodation Most of the foreign tourists visiting Punjab prefer to stay in star (1. followed by food (26%) and transportation (21%). tourist attractions.5. The tourists ranked facilities like accommodation. communication and banking facilities on an average scale. wherein 1 was poor and 5 was excellent.$100 32% 3. airports. domestic airline 3-7 of 29 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). health & banking facilities.8) Figure 3. health. road transport. the foreign tourists were also requested to perceptually rank the destination visited by them on various parameters like accommodation. sanitation. tourist attractions & sight seeing. Low budget foreign tourists (28%) prefer staying in the government approved and budget hotels. The tourists ranked the services like. 3. communication facilities. tourist safety. sight seeing.7: Average Spending – Foreign Tourists $101 . safety of tourists.doc/01 . Shopping constitutes only 2% of the total daily expenditure (Figure 3. Department of Tourism Punjab Figure 3. The ranking was done by the tourists on a scale of 1 to 5. 2. connectivity by air & rail.$200 16% > $201 8% < $50 44% $51 . Availability of guides. railway.5.8: Spending Pattern – Foreign Tourists Transpo rtatio n 21% Sho pping 2% Fo o d 26% 3.10 Spending Pattern Foreign tourists spend a major share of their daily expenses on accommodation (51%). sanitation and shopping facilities as below average. 3) category hotels (72%).

56% of the foreign tourists opined that they would not like to visit Punjab again .P o o r -------------------------------------------------------------------------------------------------------------->> Excellent 3.10) According to the survey results. Figure 3.10: Overall Experience – Foreign Tourists OK 28% Satisfactory 56% Un. Department of Tourism Punjab services and facilities for elderly was ranked as poor by most of the foreign tourists. The survey findings on the general level of satisfaction for basic services are shown in Figure 3.5.9: Level of Satisfaction – Foreign Tourists Railway Co mmunicatio n Facilities A cco mmo datio n Safety o f To urist Ro ad Transpo rt Sight Seeing To urist A ttractio n Emergency Health Facilities B anking Facilities Sho pping Facilities Cleanliness(Sanitatio n A irpo rt Facilities Fo r Elderly / Disabled Do mestic A irlines Guide Services 0 1 2 3 4 5 0.Satisfactory 16% 3-8 of 29 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.doc/01 .Study Report on Preparation of 20 Years Perspective Plan for Dalal Mott MacDonald Development of Sustainable Tourism in Joint Director General (MR).13 Overall Experience More than half (56%) of the foreign tourists were satisfied by the visit to Punjab. 16% of the tourists contacted were not satisfied with their visit (Figure3. though most of the foreign tourists were satisfied with their visit to Punjab. but more than half of the tourists did not show any interest in visiting the state again.9 Figure 3.

They opined that most of the time they had to search for the food/cuisine matching their taste. the problems that the foreign tourists encountered during their stay and travel in the state include: • Food: The availability of choice foods was a major problem highlighted by the surveyed foreign tourism. 3. archaeological attractions. • Tourist information about the destinations and places of interest was reported to be inadequate. • Language barrier with locals and lack of trained guides was also perceived to be a problem 3. Payment by credit cards was not acceptable at majority of shops.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). Frequency of the transport to be improved.15 Problems faced during stay As per survey findings. handicrafts. • Availability of foreign language tourist guides. Practically. Harassment and cheating by the locals was raised by to most of the foreign tourists. • Transportation and accessibility to all the tourist destinations and places of interests should be upgraded.5. as indicated by the foreign tourist. • Banking facilities: The insufficient number of ATM facilities and foreign exchange dealers at the tourist destinations was another problem faced by the tourists. however a need for better security measures was felt necessary by the foreigners.14 Major items of interest The attractions and major items of tourist interest. • Better public and civic facilities in the form of wayside amenities and proper signages. • Pollution and cleanliness: The increased pollution level in the major towns and cities and the need for cleanliness at many of the places of tourist interest was pointed out by many of the foreigners. Department of Tourism Punjab 3. • Safety and Security: Although the safety and security aspects is not a major problem in the state. • Emergency Health Care and instant medical facilities was another aspect that the tourists were concerned about. monuments and shopping of local stuffs.doc/01 .5.5.16 Suggestions for improvement of tourist destination The suggestions received from the foreign tourists for improving the tourist destinations are summarised as follows: • Setting up of more number of information outlets at destinations and at the entry points. They opined that transportation was not only costly but also inconvenient at times. • Transportation: The local transport or conveyance was a problem for the foreign tourists mainly in the small towns. such facilities are not available in most of the places of tourist attraction. are culture & heritage. restaurants. villages or places located far away from the main town or district head quarters. 3-9 of 29 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.

Pre-paid auto and taxis at the destinations mostly frequented by the tourists. 30% in the age group of 35–44 years and 10% are in the age group of 45–64 years.11.11: Demographic Profile – Domestic Tourists Cult ure/Religious 2% No Reply 2% Business/Conference 21% Culture/ Herit age /M onument s 4% Religious 36% Leisure 35% The tourist profile in terms of their occupational background is as given in Figure 3. Most of the domestic tourists travel to Punjab for visiting the numerous Gurudwars.12.6 Survey of Domestic Tourists Most of the domestic tourists arrive in Punjab from the neighbouring states namely Himachal Pradesh. • Lack of proper tourism infrastructure i. • Facility for smooth banking and acceptance of credit cards at major outlets of all towns and cities.).17 Main areas of concern Some of the major areas of concern that can be analysed after interacting with the foreign tourists visiting the State include: • Spoiling of image by the unauthorised and scrupulous agents and touts. • Improvement of the hotel services which have to become more tourist friendly. This is illustrated in the Figure 3. (which act as the first point of impression) very often displeases and confuses the foreign tourists. who look at their personal short term benefit rather than long term gain. Delhi and Uttar Pradesh.doc/01 . railway station. 3.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). the state also attracts domestic tourists from far-off states. Figure 3. transportation etc.6. • Better informed guides and travel / tour operators.1 Demographic Profile: Domestic Tourists About 17% of the tourists are in the age group of 15-24 years. • Lack of tourist related information at the various entry points (like airports.e. 3. On festive occasions. Almost 80% of the tourists are male. The summarised survey findings are given in following section. bus stands etc. banking facilities. Department of Tourism Punjab • Better and cheaper accommodation and local conveyance. 3. 3-10 of 29 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.5. 43% are in the age group of 25-34. Haryana.

6.Study Report on Preparation of 20 Years Perspective Plan for Dalal Mott MacDonald Development of Sustainable Tourism in Joint Director General (MR). which included planning for the destinations and arranging for the accommodation & transportation.12: Occupational Background – Domestic Tourists Prof essionals 9% Others 37% Executiv es 28% Entrepreneurs 26% 3. While 68% of the tourists were found visiting the state along with their family.3 Travel Pattern Figure 3. 3-11 of 29 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. etc.13) Figure 3. 26% of the total tourists travelled alone.14: Travel Pattern– Domestic Tourists In Group 6% Alone 26% With Family 68% 3. Department of Tourism Punjab Figure 3.6. Figure 3.13: Purpose of Visit– Domestic Tourists No Reply Culture/Religious Business/Conferenc e 2% 2% 21% Culture/Heritage Religious /Monuments 36% 4% Leisure 35% 3.14 illustrates the travel pattern of the domestic tourists visiting the state. only 6% were found travelling in groups other than their family.4 Package Tour Most (88%) of the tourists had planned their itineraries and made all the arrangements by themselves.2 Purpose of visit Most of the domestic tourists were on their visit to the sate either for Leisure or religious purposes (Figure 3.doc/01 .6.

16: Average Length of Stay – Domestic Tourists > 2 weeks 8% No reply 2% 1-2 weeks 25% Less than 1week 65% 3.6.5 Mode of Transportation Travelling by train is the most preferred mode of transport of the tourists visiting Punjab followed by road journeys.15.15: Mode of Transportation – Domestic Tourists Train/ Road 2% No Reply 2% Air 2% Road 38% Train 56% 3. Department of Tourism Punjab There were only a few tourists who were on a packaged tour.6. About 47% of the tourists where on their repeat visits. The survey findings are presented in Figure 3. These tourists originate from within the state.Study Report on Preparation of 20 Years Perspective Plan for Dalal Mott MacDonald Development of Sustainable Tourism in Joint Director General (MR). Figure 3. 3.7 Frequency of Visits More than half of the domestic tourists (55%) were on their first visit to Punjab. It was also found that there were a large number of day visitors present at a destination.6 Average Length of Stay 66% of the interviewed tourists stated that they were in Punjab/destination for less than a week. Figure 3. 3-12 of 29 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. only 8% stayed for more than 2 weeks. Only a handful of the domestic tourists travel to their destinations by air. from nearby places and from the neighbouring states & towns. While 22% of the tourists stayed for a period for 1-2 weeks.doc/01 .6.

17).Rs 1000 38% 3-13 of 29 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.6.18: Average Spending – Domestic Tourists No Reply 4% < Rs 500 28% Rs. The tourists spending between Rs. the domestic tourist visiting Punjab spend about Rs. Government Tourism Department and Travel Journals contribute 6% each to disseminate information.840 per day. Tourist Offices 6% Friends/Relative 71% 3.18).501 .Study Report on Preparation of 20 Years Perspective Plan for Dalal Mott MacDonald Development of Sustainable Tourism in Joint Director General (MR).Rs 2000 30% Rs. Tourists spending less than Rs. 500 per day account for around 28% of the total tourists. Television and newspaper advertisements do not have any significant contribution in providing information about the state (Figure 3. This is an indication that there is a need for a massive publicity drive. 1001 .17: Source of Information – Domestic Tourists Others 9% No Reply 6% Television 2% Adv. Department of Tourism Punjab 3. 1000-2000 is around 30% of the total tourist population (Figure 3.8 Source of information The tourist destinations of Punjab are not widely publicised.6. Figure 3.(Travel Journal)) 6% Govt.doc/01 . Number of tourists whose daily spending is between Rs. A majority of the domestic tourists obtained references from their friends and relatives (71%). publicity about the various places of tourist interest is spread by word of mouth. 500-1000 per day are maximum in number accounting for about 38%.9 Average Spending The survey findings showed that on an average. At present. This indicates that the average domestic tourist is not a high-end spender in Punjab Figure 3.

communication and banking facilities received the highest ranking at 4. Approv ed & Budget 38% 3.11 Type of Accommodation The domestic tourists visiting Punjab prefer to stay mainly in government approved & budget hotels and 1. and guide services.3 star category hotels. connectivity by air & railways. safety of tourists. tourist safety.27% 3. road transport. Figure 3.12 Level of Satisfaction As part of the study. followed by transportation (31%). Department of Tourism Punjab 3. 3-14 of 29 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. Shopping constitutes 8% of the daily expenses of a domestic tourist in Punjab (Figure 3. The ranking was done on a scale of 1 to 5. 2 .30% Accommodation 33.27% Food 26.doc/01 . railway. health & banking facilities. the domestic tourists were also requested to perceptually rank the destination visited on various parameters like accommodation.09% Entert ainment 1. The lowest ranks were awarded to availability of domestic airlines. wherein 1 was poor and 5 was excellent.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). and food (26%).20: Type of Accommodation– Domestic Tourists No Reply 9% 1 .07% Transportat ion 31. 3 Star Category 34% Others 19% Gov t.10 Share of Expenses According to the survey findings most of the domestic tourists spend a major part of their daily expenses on accommodation (33%).2.30. The same is shown in Figure 3.31.19: Share of Expense – Domestic Tourists Shopping 8. Airport. The survey findings are presented in Figure 3. A significant number of the tourists in Punjab stay in Gurudwaras and Lodges The four star hotels are least preferred by the domestic tourists visiting Punjab and none of the surveyed tourist stayed in those hotels. sanitation.6.19) Figure 3. tourist attractions & sight seeing.6.6. sanitation. communication facilities.

86% of the tourists showed their interest in visiting the tourist destinations again. Poor hotel services. 6. The need for proper bus services was also felt.13 Overall experience A majority (66%) of the domestic tourists. who were interviewed as part of this study. Though none of the tourists replied “Unsatisfactory”.6. Absence of trained guides 7.6. 3. Lack of wayside amenities 3-15 of 29 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. 2.14 Problems faced during stay The problems that the domestic tourists had encountered during their stay and travel in the state includes: 1. 26% of the tourists expressed that their experience was just an average (OK). They were not only costly but also inconvenient at times. villages or places located away from the main town or district head quarters. The local transport or the conveyance was a problem for the tourists mainly in the small towns.doc/01 .21: Overall Rating for Different Facilities Communicat ion Facilit ies Railway Airport Saf et y of Tourist Cleanliness Banking Facilit ies Road Transport Tourist At t ract ion Accommodat ion Sight Seeing Shopping Facilit ies Emergency Healt h Facilit ies Facilit ies For Elderly/ Disabled Guide Services Domestic Airlines 0 1 2 3 4 5 Poor------------------------------------------------------------------------------------------------------------>> Excellent 3. Inadequate number of good restaurants at most of the places and availability of good & hygienic food 8. 5.Study Report on Preparation of 20 Years Perspective Plan for Dalal Mott MacDonald Development of Sustainable Tourism in Joint Director General (MR). Difficulty in getting cheaper and hygienic hotels. Lack of signages and language problem of the existing signages and mile stones (they are only in Punjabi) 4. expressed that their visit to Punjab was satisfactory. Inadequate tourist information about the destinations and places of interest. 3. Department of Tourism Punjab Figure 3.

signages etc. 3-16 of 29 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.doc/01 . Jalandhar. provision of transport facilities and Hotel Booking.e. Government transportation needs to be augmented. Ludhiana and Amritsar. • Better informed guides and travel / tour operators. wayside amenities.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). The international tour operators are mostry located in Chandigarh. • Attention to the needs of old and disabled people • Cleanliness at tourist spots • Attractive Package tours 3. Pre-paid auto and taxis at the destinations mostly frequented by the tourists. Interstate and the International level. Chandigarh and Amritsar. The regional and interstate tour operators/travel agents are mainly concentrated in the capital i.7 Survey of Tour operators/Travel agents Travel agents and tour operators can play a major role in promoting tourism in the state. • Better Rail connectivity. There are very few Tour Operators offering package tour services within the state. • Lack of proper tourism infrastructure. Their range of services primarily includes Air/ Railway Ticket booking. • More publicity through media about the destinations. • Frequency of transport facilities to the tourist destinations and places of interest needs to be improved.6.16 Main areas of concern The concerns expressed by the foreign tourists and domestic tourists are more or less similar in nature: • Spoiling of image by the unauthorised and scrupulous agents and touts. Department of Tourism Punjab 3. • Lack of tourist related information at the various entry points and destinations • Harassment by the local auto and taxi drivers.15 Suggestions for improvement of tourist destination The domestic tourists suggested the following for further improving the tourist destinations in Punjab: • Setting up of more number of information outlets at the destinations and the entry points (Railway Stations/Bus Stands). • Better public and civic facilities viz. 3. • Availability of better and cheaper accommodation and local conveyance. • Improvement of the hotel services and the need to become more tourist friendly. The survey team interacted with three categories of tour operators/ Travel agents i.e.7.6. those working at the Regional. 3.1 Range of services The Regional and Interstate Tour Operators/ Travel Agents are undertaking very limited activities within the state.

they are offering several services like hotel booking. Canada and UK.2 Origin of Tourist Traffic As per the interactions. Muktsar Business Jalandhar. A lot of NRI’s from Canada and UK visit the state and go to the Gurudwaras.4 Preferred Tourist Destinations The people from Pakistan. 3. some international tour operators are organising tours in Punjab. Bangladesh and Indonesia come to the state during the time of “Urs” at Rauza Sharif in Fatehgarh Sahib. Most of the destinations are visited as stand alone or a combination of visits to other famous religious/other places. tour guides.7.doc/01 . Muktsar. Department of Tourism Punjab Presently. most of the domestic tourists are from the state itself. Fatehgarh Sahib. However. Bathinda Handicraft Patiala. Interstate tourists utilising the services of the tour operators are mainly from Delhi. Rupnagar Heritage/ Forts/Palaces Patiala. Afganistan. Anandpur Sahib and Fatehgarh Sahib from different states. Patiala. Jalandhar. 3. Ludhiana. France. the main attraction for the foreign tourists in the state is the heritage & religious places and unique culture of the state.7. Golden Temple is also a major attraction for most of the western tourists. These tours are mainly organised by the tourists themselves. Australia. Bathinda.7. Anandpur Sahib. The interactions revealed that the popular destinations amongst the tourists based on the purpose of visit/ theme are: PURPOSE/ THEME DESTINATION Pilgrimage Amritsar. Germany. Hoshiarpur Nature Amritsar. • Amritsar – Baba Bakala – Ram Tirth – Taran Taran • Anandpur Sahib – Nangal • Fatehgarh Sahib – Gurudwara Pariwar Vichhora (Ropar) As per the interaction with the international tour operators. Kapurthala. Rupnagar 3-17 of 29 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. etc 3. package tours. Fatehgarh Sahib. event management. transport facility.3 Preferred Tourist Attractions/Circuits Interstate religious tours are being organised for places like Amritsar. Most of these foreign tours are focussed on visits to Amritsar. Majority of the foreign tourists are coming from USA. Haryana and Himachal Pradesh. However.Study Report on Preparation of 20 Years Perspective Plan for Dalal Mott MacDonald Development of Sustainable Tourism in Joint Director General (MR). Kapurthala.

With the dawning of the day. a cutlass dangling at the waist and a sword. (ii) Baisaki National Fair (April). Everyone is seen to be proceeding to the historical gurudwara to make an offering of it. A four-day fair. The day after Holi. which tempers gay abandon with deep devotion. (iii) Ram Tirath. called the Guru's beloved force and colourful sects of the Sikhs. Bathinda It is another unique Punjabi fair. still extant are Rishi Balmiki's hut and the well with stairs where Mata Sita used to take her bath. 3-18 of 29 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. Guga or Goga-the Zahir Pir.Important Fairs and festivals (i) Hola Mohalla. he added spiritual and martial dimensions. (National Fair) Anandpur Sahib: Hola Mohalla is celebrated in mid-March immediately after the festival of Holi. who arrive on trucks and tractors. They take out a procession riding their stallions. Calm descends every where when they approach the Gurudwara and make their obeisance / offerings. Devotees from far off places run free kitchens here. Snake poison is neutralised by his grace and barren women are blessed with off springs. Department of Tourism Punjab 3. the founder Prophet of Sikhism was a Bedi) trace their descent from Kush and Sodhis (the 10th Prophet of Sikhism. Holi. Talwandi Sabo. When they reach the bed of an old seasonal river Charan Ganga. (Sometimes also a lance) clutched in the right hand.7. He is described as the Lord of the snakes. Sri Guru Gobind Singh ji had started this fair in 1700-AD. since times immemorial is held here starting on the full moon night in November. Guru Gobind Singh ji was a Sodhi) from Luv.The 10th Prophet of the Sikhs. fencing and enacting of mock battles. emerge singing and dancing from the surrounding villages carrying a portion of the first harvest of wheat. The next day is taken over by the Nihangs and their awe-inspiring feats of the martial arts. A large number of 'Langars' (community kitchen) offer free food to the poor and the rich alike. Thousands of devotees take Guga Pir in a procession and common people of different sects participate in this fair. The Bedis of Punjab (Guru Nanak Dev ji. The fair begins a few days before Holi & is marked by the congregation of Sikh from all over the State. called Hola. begins with the singing of the divine hymns in the early morning hours.doc/01 . Village Chhapaar (Ludhiana) It is celebrated every September to propitiate. To the traditional festival of the colours. A hut marks the site where Mata Sita gave birth to Luv & Kush and also. Dancing men and women. (iv) Chhapaar Mela. Amritsar Ram Tirth located 11Kilometres west of Amritsar on Chogawan road dates back to the period of Ramayana. they perform feats of martial valour such as riding two horses with one foot on the back of each and a weight balanced on their heads.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). on the day of Baisakhi (Mid-April). Rishi Balmiki's hermitage. They tie conical rising double turbans inter-laced with steel chakras (quoits) and steel rosaries. the Nihangs. The place has an ancient tank and many temples. They still wear traditional robes and armour of blue and saffron colours and all steel. come centre-stage.5 Tourist Season .

• Qadian. Ludhiana - • Bhagwathi Temple . She blessed the devotees and told Kamala Bhagat that in future. almost two kilometres before their destination the moment they had lit fire to pray. when Kamala Bhagat of this village and another holy person Kali Nath were proceeding towards the Jawala Mukhi temple. Kabuli.Its history goes back to the 17th Century AD. next only to the Mecca in reverence. Jor Mela eve of Maghi-second week of January. the Ahmediya mosque and tomb of the founder epitomise its soul. • Kali Temple Kapurthala: A Mela is organised every year. A great Urs is held here every August. Fatehgarh Sahib: The magnificent and spacious Rauza is a mausoleum which commemorates the burial place of Mujadid-alf-Saani Sheikh Ahmed Farooqi. the deity of Jawala Mukhi appeared before them. then called Khanna. he need not come to a pilgrimage to Jawala Mukhi because his worship at his village will be sanctified as his worship at her abode. 16 posh last week of December) • Gurudwara Nanaksar Jagraon. Since then a religious fair is held at this place twice in a year. Gurudaspur: • Kartarpur: Jalandhar : Gurudwara Thumb Sahib. The soaring Minar-i-Qadian. • Maiser Khanna Bathinda: Twice a year. • Jarag Mela. Department of Tourism Punjab (v) Other Religious Fairs • Fatehgarh Sahib: Gurudwara Fatehgarh Sahib Jor • Mukatsar Maghi Fair : On the occasion of Makar Sankranti in January every year in Muktsar. People from this village were the devotees of Jwala Mukhi temple in Kangra. • Rauza Sharif. Qadian is the home of the Ahmediya sect of the Muslims founded by Sheikh Ahmed Qadian towards the end of the 19th Century. Once. one of the Kings of Afghanistan indicates that the Rauza was once considered a propitious burial place of high and mighty. Bhagwati Mata.(December) Barsi. The locality of the city in which this temple is located formed a part of a village. so are several cenotaphs. 3-19 of 29 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.Five day function (August) .Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). Some Muslim sects place it. The old mosque in the vicinity is extant. Qadian is actually a town-ship with remarkable structures. Sirhindi who lived during the reigns of Akbar and Jahangir from 1563 to 1634. January • Gurudwara Manji Sahib Alamgir Ludhiana: (14-15.doc/01 Mela. Ludhiana • Dera Baba Nanak. The tomb of the Shah Zaman. Ahemdiyas flourishing all over the world congregate here in the last week of December. • Baba Bakala: Every amavas (moonless night) and on the day of Raksha Bandhan a very big fair is organised. Sirhind. Maghi. Gurdaspur: Qadian is located near Batala on the Amritsar-Gurdaspur road.

Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). 6Km from Ludhiana: This meet or the fair epitomises the special Punjabi bon homie and the spirit that never says die.7. The best of the country's exponents of instrumental and vocal music deem their careers incomplete unless they come and perform here. It is the only music fair of its type in India and even. awe inspiring feats of strength and danger. Sukhdev & Rajguru Fair . In 1929. The interactions revealed that the tourists face problems due to the lack of proper and trained guides. Large gathering of people.7. They are interested to work as approved tour operators. Basic tourism related and wayside amenities need to be upgraded. abroad. be called typically Punjabi. National Fair (February). kabbadi and jumps and races are held. Kila Raipur. Also. • Martyrs .It is a unique fair of cultural confluence of Punjabi artists.doc/01 . Mohan Singh Mela. the traditional wrestling.kind of a feast which may again.Bhagat Singh. 3. every December. Bullock carts and other animal races.6 Suggestions from Tour Operators Some of the tour operators showed their interest to have linkages with the Tourism Department of Punjab. Jalandhar: National Fair. Started by Baba Harballabh in the memory of his Guru Swami Tulja Giri in 1875. cock-fighting.7 Inferences • There are no approved Tour Operators/ Travel Agents by the Department of Tourism • There is a lack of awareness amongst the interstate & international tour operators about the tourist destinations • There is very limited involvement of international tour operators in the state • Limited package tours are being organised in the state • Lack of trained guides in the state is a constraint for organising efficient package tours. • Rural Sports. Proper information about the places also is not available to the tourists. Alongside this cultural extravaganza noted writers and artists are honoured for their contribution to the promotion of Punjabi literature. The meet is wound up with the electrifying dances of Punjab. is addressed by freedom fighters and the leaders of Punjab and India who highlight the sacrifices of these patriots • Prof. Devi Talab. writers and folk performers. Department of Tourism Punjab (vi) Other Fairs and Festivals • Harballabh Sangeet Sammelan. great people from all walks of life look forward to attending this gathering. language and culture.The Fair to honour the memory of the martyrs is held on March 23rd every year at the site of the memorial in Ferozepur. the Gidha and the Bhangra. ingenious for finding competition and pleasure from ordinary things of life. The international tour operators suggest that the cultural identity of Punjab needs to be publicised through various means to attract the tourists. Mahatma Gandhi had attended this fair. Ludhiana . 3-20 of 29 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. 3.

The Salient Points that emerged are: • The State Directorate of tourism and Punjab Tourism Development Corporations (PTDC) are focussing more on the development of mixed tourist destination circuits. • The main objective of the state government is to identify and develop tourist destinations giving special focus to pilgrimage and religious tourism. the Golden Temple. Patiala.doc/01 . Director Tourism. Associations and Institutions The following emerged during the discussions with various relevant Government Departments of Punjab: • The major tourist has been to attract the middle to high-income groups of tourist having higher disposable income. who have higher disposable income should be targeted for a greater return to the state economy. Apart from these. However. laying emphasis on defining the role of the government and private sector in the development of tourism sector. Proposed Rope way between Naina Devi and Anandpur Sahib and Science City at Jalandhar. Department of Tourism Punjab 3. • Government is in the process of finalising the procedures of handing over properties to the private parties for better management and maintenance. To place Punjab on India’s tourism map. 3. Anandpur Sahib and Kapurthala in the state Tourism policy focussing on their tourism potential. • The Government is going to offer variety to the tourists and not just a specific or focussed tourist circuit. the state government has identified four cities. viz. culturally and ecologically sustainable tourism in the State.8 Interaction with State Government Departments. • The tourism policy is being finalised and the thrust is to encourage more and more private participation in development of tourism related infrastructure.9 State Tourism Directorate As a part of our field survey. other officials of State Tourism Department at Chandigarh. all these are possible only when the state has adequate and quality infrastructure support. • They are also trying to improve. However. 3-21 of 29 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. the budget category of people who formed a major chunk of domestic inflow of tourist can not be ignored at the same time. Amritsar. besides ensuring participation of all stakeholders in the society including the travel trade and tourism industry. • The service class people. diversify and expand marketing of the tourism products of the state and strengthen tourism infrastructure in the state and create new infrastructure wherever necessary. • The government also envisages promotion of rural and highway tourism. • The Department is also prioritizing the further development of Khalsa heritage Complex at Anandpur Sahib. our team interacted with Secretary Tourism. The focus is of the Department is to: • Promote economically. Harike Pattan and Rural Tourism are also the focus areas.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR).

3. Highway tourism is also on the priority of State Tourism Department.10 Punjab Tourism Development Corporation The survey team interacted with the MD.3. average occupancy. • Transform the role of Government to that of a facilitator. Culture & Heritage tourism. because of decreasing tourist inflow in to the state there has been marginal growth in terms of number of rooms. As informed by the association. various constraints in the hotel industry and level of attraction among the promoters for hotel industry.11. room capacity. • Increase the contribution of tourism to the economic development of interrelated infrastructure. Details of Hotels and Restaurants in the five big cities of Punjab are given in Table 3. PTDC is laying thrust on Religious Tourism. Rural Tourism. In line with the State Governments focus areas. President and the Vice President of Hotel and Restaurant Association of Punjab. • Promote focussed concepts in tourism such as Religious. 3. approximate. 3. Highway Tourism and Eco-Tourism. Culture & heritage Tourism and Village tourism development in the state. restaurants. The information collected was about number of Hotels in different cities and towns of Punjab. Department of Tourism Punjab • Strengthen the quality and attractiveness of the tourism experience in Punjab. Some of the issues which the association has taken up with the concerned state departments in recent times include Uniform tax structure for hotels. at Ludhiana and Ropar.1 Hotel & Restaurant Association The survey team members interacted with. The association is of the opinion that the state should put more focus on Domestic tourists who come with family and has more disposable income.3: Details of Hotels and Restaurants in Five Big Cities of Punjab City Ludhiana Hotels 66 Rooms 1356 Beer Bars 17 Liquor Bars 2 Restaurants 31 Patiala Amritsar Bhatinda Jalandhar 12 55 25 25 183 200 835 482 529 3402 10 15 6 26 74 2 1 3 5 13 15 62 12 20 140 3-22 of 29 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.doc/01 5 Star 2 (under construction) - . Table 3. pubs and beer & liquor bars in the state and regular water supply for better maintenance. There are 2 new five star hotels which are in the construction stage. there has been a decline in the tourist inflow due to the various internal & external disturbances in the recent years.11 Interactions with Associations / Institutions in Punjab As per the Punjab State Hotel Association.Study Report on Preparation of 20 Years Perspective Plan for Dalal Mott MacDonald Development of Sustainable Tourism in Joint Director General (MR). PTDC and other officials based at Chandigarh.

But in rest of the cases the luxury tax @ 5% will be levied.doc/01 .00 lakh. • Luxury buses for tourism related areas would be exempted from road tax for 3 years. departments / institutions. Government’s focus on Harike Pattan. They mentioned that there is need for proper promotion for the development of Tourism in the state specially for attracting the foreign tourists. • Investment in pollution control facilities and equipments such as solid / liquid waste management equipments for recycling wastewater. Tourism has been accorded the status of industry in the state. However. captive power generation (generators) etc @ 15% of such investment subject to a separate ceiling of Rs 5. 3-23 of 29 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. which are directly or indirectly linked with the tourism sector in the state. • Sale tax holidays of 5 years for the new investors.12 Tourism Promotional Initiatives Some mega infrastructure projects related to tourism are in pipeline. Proposed ropeway between Anandpur Sahib and Naina Devi will be a major attraction. our team interacted with some of the Tour operator cum Travel agents. Khalsa Centenary Complex at Anandpur Sahib are some of the other major initiatives which will carry the state tourism a long way. • Grant of soft loan by the state level financial institutions.11. • The state government has created a number of tourist information centres within and outside the state. which can boost the present tourist inflow manifolds. the team also interacted with officials from other state Govt. departments In addition to the interaction with officials from the Tourism Department of Punjab and the State Tourism Development Corporation. 3. • All tourist ventures with investment above Rs 20 lakhs as capital expenditure will get a subsidy of Rs 20% subject to a maximum ceiling of Rs 20 lakhs. • All cases over and above of Rs 10 Crore will be put under special projects and special incentives will be granted on case-to-case basis. The state serves as a route to various tourist attractions in Himachal Pradesh and Jammu. posters and attractive tourist maps for promotional activities. sanitation facilities. which will definitely give a big push to the state’s tourism sector. The various proposed incentives and packages offered to the Tourism Industry include: • For new project related to tourism there will be exemption from luxury tax for the period of 3 years. The department is taking the following initiatives: • Preparation of brochures. New metered taxis will be exempted from road tax for 2 years. 3.13 Tourism linkages with other Govt.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). Science City at Jalandhar. Department of Tourism Punjab 3.2 Tour operators/ Travel agents Association There is no formal association of Tour operators and Travel agents existing at present in Punjab state.

• Priority will be given to the projects who want to set up projects in Punjab and have some sort of financial or technical or marketing tie-up with the well known national and foreign brand relating to restaurants. Subject to fulfilment of certain standard norms. These exemptions will also be applicable to the existing amusement parks. There is also a need to open up more information centres at the strategic locations like Main Bus stand. Department of Tourism Punjab • In case of amusement parks the entertainment duty shall not be charged for four years from the date of commencement of the policy.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). though there are enough facilities to accommodate the current tourist flow. The facilities for civic amenities and public facilities like Toilets. safety and security measures fixed by the state government. with whom the team interacted. includes: • Punjab Industrial Development Board (PIDB) • Department of Environment and Forests • Punjab State Council for Science and Technology • Public Works Department • Department of Handicrafts • Department of Archaeology • Department of Urban Administration. The state departments / institutions. • All hotels. Looking at the future and a continuous increase in the tourist inflow into the state. frequented tourist spots. The facilities for elderly persons. • Expenditure tax will be fixed at 7.doc/01 . tour guides and updating of the available documents etc. hotels or any other segment related to tourism. Thereafter entertainment duty shall be 75% . Town and Country Planning 3. subject to maximum limit of four year.5% instead of 10% at present. these are not well equipped to handle the needs of the tourists. the requirement of such infrastructure has been identified and presented in the project identification chapter of this report. There is a greater need to revamp and systematise these centres for providing useful and specific tourist information with regard to tourist places of attraction. Railway Station. • Special subsidy for the project proposed in the area where less then two operational 3 star category hotels at present. motels.14 Assessment of existing tourist and basic infrastructure Although there are tourist information centres at the major destinations and tourist attractions. accommodation facilities. journey booking facilities. restaurants will be eligible for a rebate of 15 % on power bills for 3 years from the commencement of business with a maximum ceiling of Rs 15 lakhs. Drinking water. in the form of PTDC information offices. major state entry points etc. Regarding tourist accommodation. 3-24 of 29 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. quality and budget accommodation facilities are required in more numbers. Airport. • Special tax holidays on case to case basis will be given for highway restaurants. Rest rooms etc are to be improved manifolds in almost all the tourist destinations. motels outside the city premises for the tourist visiting from one districts another.

postal facilities. • Basic Infrastructure and Civic Amenities. These dhabas offer good food at reasonable cost and provide basic toilet. Petrol pumps. transportation facilities and services. • Wayside Amenities. Food courts/ Dhabas. A hassle-free arrangement for availing the benefit of local transportation is also required to be given a thought. Basic Infrastructure and Civic Amenities There is good availability of water supply. physically handicapped or sick persons also need to be set up in all the places.doc/01 . catering and entertainment avenues. Zone wise evaluation has been done and infrastructure constraints have been identified. medical. • Tourist Infrastructure and Services. shopping. The field visits helped the survey team in reviewing the tourist facilities. electric power. Patiala doesn't fall on the main rail line and it is reachable via Rajpura. electric power and telecommunication in most of the destinations in Patiala Zone. o The nearest airport is Chandigarh and Delhi for most all the destinations in Patiala Zone.Water Supply. The infrastructure assessment for the destinations included several elements like• Linkages and Accessibility. The infrastructure status of the state has briefly been discussed in chapter 2. drinking water and tele-communication facilities to the tourists. Infrastructure planning is essential for Tourism development. the infrastructure status has been reviewed for all the tourist places visited during the field survey. telecommunication.External and internal linkages. Solid Waste disposal. infrastructure status at the destinations and the inter-linking transit facilities. Based on the field visits. • Tourist Infrastructure and services The available accommodation facility at most of the destinations is average and adequate to cater to the present tourist inflow. the wayside amenities need to be improved. Department of Tourism Punjab children. 3-25 of 29 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. • Way Side Amenities All major highway stretches are dotted with numerous wayside dhabas.safe drinking water. Sewage. • Accessibility and Linkages: • o Road link to Patiala is excellent from Delhi and other parts of the Punjab. Following is a zone wise summary of the infrastructure status: (i) Patiala Zone Patiala zone comprises some of the most important destinations and attractions in the state.Accommodation. in general. Streetlights etc.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). banking and money exchange facilities. There is a need for quality upgradation of the available accommodation facilities. however. public safety and tourist information/ Guide services. sanitation facilities. Signages. o The National Highway NH-1 serves as a good link for the tourist traffic.

o Good rail links are available in the Amritsar zone connecting tourist destinations like Amritsar. • Tourist Infrastructure and services Amritsar has good accommodation facilities. Gurdaspur. the problem of wastewater and solid waste disposal is significant.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). • Way Side Amenities All major highway stretches are dotted with numerous wayside dhabas. There are limited entertainment avenues and information services in the tourist places. 3-26 of 29 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. Basic Infrastructure and Civic Amenities Basic Infrastructure facilities are well developed in the Amritsar Zone. the environmental issues need to be assessed critically.doc/01 . o Ludhiana has an airport and other nearest airports are at Amritsar and Chandigarh Basic Infrastructure and Civic Amenities Basic Infrastructure facilities are available at most of the tourist places. Hoshiarpur. The frequency of buses connecting various attractions in and around these destinations are limited. drinking water and tele-communication facilities to the touists. However. • • Linkages and Accessibility o All of these destinations are well linked by road as they lie on the main National Highway. medical. Faridkot. Faridkot has very few hotels and the quality of accommodation at Faridkot is not very good. Himachal Road Transport buses and private vehicles are readily available for most of the tourist destinations. There are also good accommodation facilities at Gurdaspur and Pathankot. Jalandhar and Moga. The National Highway corridor NH-1A is the major link. • • Linkages and Accessibility: o There is good road connectivity to all tourist destinations in this zone. Department of Tourism Punjab (ii) Amritsar Zone The major destinations include Amritsar. Ludhiana and Jalandhar have excellent rail link as they fall on the main rail line from Delhi to Amritsar. postal services are available at all these destinations. in general. Kapurthala and Firozpur. Other facilities like banks. Pathankot and Faridkot. Water Supply. o Amritsar has domestic and international airport. in religious tourist places where fairs are being organised. State Road Transport buses. However. (iii) Ludhiana Zone The major destinations include Ludhiana. electric power and telecommunication and other basic facilities are good in these areas. Similarly. Ludhiana and Jalandhar are the major industrial towns and are the most developed towns in Punjab. the internal transport system is not very well developed. the wayside amenities need to be improved. These dhabas offer good food at reasonable cost and provide basic toilet. However.

Department of Tourism Punjab • Tourist Infrastructure and services Good accommodation facilities are available at Ludhiana and Jalandhar. drinking water and tele-communication facilities to the touists. Faridkot. in general. 3. However. Moga and Hoshiarpur lack good accommodation for tourists visiting Punjab. Mansa and Sangrur. Bathinda is linked to Delhi by fast trains.15. These dhabas offer good food at reasonable cost and provide basic toilet. These issues are discussed below. • Tourist Infrastructure and services Accommodation facilities are average at these destinations. • Basic Infrastructure and Civic Amenities Basic Infrastructure facilities are available at most of the tourist places. • Linkages and Accessibility All of these destinations are well linked by road. Other basic amenities are available at all of these destinations • Wayside Amenities All major highway stretches are dotted with numerous wayside dhabas.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). the wayside amenities need to be improved. Infrastructure related. Other basic amenities are available at all of these destinations • Wayside Amenities All major highway stretches are dotted with numerous wayside dhabas. 3. Chandigarh and Delhi airports are the nearest airports to these destinations. Amritsar. However. Environmental related and Marketing and promotional related.doc/01 . drinking water and tele-communication facilities to the tourists. the wayside amenities need to be improved.1 Policy Related • Non Recognition of revenue earning potential of Tourism Sector by the State Government • Identifying the role and relevance of private funding and entrepreneurship in Tourism Projects and developing a Public-Private Partnership model • Procedural delays in implementation of project proposals-many projects don’t get beyond the planning stage • Allocated funds not being utilised 3-27 of 29 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. in general. (iv) Bathinda Zone The major destinations include Bathinda.15 Major issues The major issues that emerged from the discussions and interaction with various government and related departments can be classified into Policy related. Muktsar. These dhabas offer good food at reasonable cost and provide basic toilet. Organisational related.

6 Identification of bottlenecks Availability of funds and finances for tourism development is a major constraint in the state. • Inadequate maintenance of ancient temples heritage monuments.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). Moreover. The state is not very well publicised amongst tourists and tour operators. 3-28 of 29 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.15. at present there are very few institutes where such training is imparted. therefore the awareness about the state is lacking.5 Environmental Issues of ecological sustenance and the carrying capacity of the various destinations Marketing and Promotion • Lack of information to private entrepreneurs about the opportunities in the Tourism sector • Limited or no promotion of many of the tourist destinations • Minimal efforts to create awareness amongst the local people about the earning potential of Tourism • Need for collaborated efforts with major tour operators to bring in foreign tourists • Proactive promotional efforts to be made with the neighbouring states • Information centres at the tourist destinations are inadequate 3. as trained manpower is not available for the tourism industry. palaces & natural water bodies.15. The factor of Human resources is also a constraint.4 • 3.doc/01 .15. 3.2 Infrastructure Related • Lack of basic infrastructural facilities like wayside amenities. signage and good accommodation facilities. public facilities. Department of Tourism Punjab • Disparity in Tax structure across different states • Dual tariff policy for Foreigners and Indians 3.15.15.3 Organisational Issues • Inadequate trained staff • Lack of co-ordination at institutional level • Absence of qualified tourism professionals and trained tourist guides in the Department and the industry as a whole 3.

This can be used for conserving nature and encouraging community based tourism. should be promoted • Punjab can also integrate their tourism efforts with other neighbouring states to provide the tourist with a wide choice. • Nature based tourism at the wetlands of national and international importance shall be promoted. Department of Tourism Punjab 3.doc/01 . • Incentives should be provided to prospective entrepreneurs who wish to invest in tourism projects. • State is rich in culture and heritage but lacks an effective publicity drive. • The unique culture of the state like music and dances. etc.16 Suggestions / Recommendations • The state has tremendous potential for promotion of religious and highway tourism. • The weaknesses and threats should be converted to strengths and opportunities – existing sites and locations should be promoted.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). 3-29 of 29 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. • Leisure tourism coupled with handicrafts & handlooms can also be promoted in the state.

Amritsar Zone. With bountiful ways to experience the culture. Villagers participate in development projects. rural tourism or nature trails. the team divided the state into four different zones viz. the capital designed by the Swiss-born French architect Le Corbusier are among the important tourist attractions of the state. In many areas. which can be used for improving their living conditions. thus making their visit much more complete and rewarding. The parameters are briefly described as under. Based on geographical settings and the presence of various tourist attractions in the state. The rankings were assigned to various parameters on a scale of 1 to 5.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). the City of Gardens. one of the centers of Indus Valley Civilization. SELECTION AND VIABILITY 4. culture and scenery in their villages. Revenue producing opportunities have to be evaluated for their commercial feasibility so that they can be marketed to potential entrepreneurs. As a part of this study. myriad images of swaying emerald green fields and hearty people whose robust rustic ways of camaraderie and bonhomie are very much a part of their heritage. interact with locals and enjoy the magnificent scenery in many places.2 Destination Prioritisation for Tourism Development Punjab is a land of exciting culture. Ropar. Patiala Zone. Patiala and Chandigarh. based on personal observations. Department of Tourism Punjab 4 PROJECT IDENTIFICATION. 4. A summary of the viable projects is presented at the end of the chapter. which have largely remained unpublicised. They see tourism as an activity that can create employment and generate income. Carefully cultivated farms and lush greenery are the unique features of Punjab. Punjab is dotted with places of historical and cultural interest. from irrigation systems to primary schools.1 Introduction Punjab is endowed with some of the India’s most amazing attractions. the ancient fort of Bathinda. tourists could easily spend weeks or even months in Punjab complimenting their culture & heritage tourism. rural life is an attraction on its own. 4-1 of 16 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. Amritsar. This chapter discusses the framework adopted for prioritising destinations and projects in Punjab. Punjab has numerous places of tourist interest.doc/01 . Project profiles are given in Annexure . the city of the Golden Temple. the team undertook an exercise to prioritise the various destinations and tourist places by ranking them. the architectural monuments of Kapurthala.IV (Volume 2). The people are willing to receive tourists and show them daily life. Ludhiana Zone and Bathinda Zone. where 1 was lowest and 5 was highest. Foreigners may have the opportunity to choose from a variety of cultural tours organised by local people through the customized cultural tourism programmes. The team of DCEL visited 12 tourist destinations (major districts of Punjab) and various tourist attractions in and around these destinations. Investment planning for tourism entails an identification of investment opportunities at various destinations and prioritising them.

availability of power. presence of emergency medical facility etc. climate. travel agent/tourist taxi operators. Potential for socio-economic development – The development of tourism leads to the promotion of local arts and handicrafts.The number of varied tourist attractions available nearby and the presence of the distinct picnic spots around the destination was prima facie considered. wayside amenities. State Govt. communication. The ranking of the destinations based on various parameters as discussed above is given in Table. 8. entertainment avenues. facilities for elderly /disabled were considered for ranking the destinations.1. road network. 10. tourist season etc. 5. 3.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). Department of Tourism Punjab 1. encourages women entrepreneurship etc. rail head. Priority. internal transport. existence of underground sewerage system/ solid waste management. 4-2 of 16 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. 9. 4. tourism information centres.Each of the destinations was studied for any significant heritage/ pilgrimage/ festival of importance so that the ancient culture and tradition can be used as a theme to promote tourism.) 7. The evaluation of the various destinations was not only an eye-opener to the existing potential of the destinations but also provided an overall framework of the type of projects that could be implemented and gave insights into the phasing of the projects. souvenir/gift/shopping centres.Availability of facilities like tourist accommodation. Others: This includes issues like whether the destination is apart of tourist circuit. employment generation and thereby income generation.doc/01 . Importance was also given to the diversity of attractions such as distinct geographical features and historically or religiously important structures. Significance of tourist destination (historical/religious/cultural) .the existing number of domestic and foreign tourists over the last two years was taken into account while giving the ranks. 6. 2. entrepreneurs. Number of tourist attractions. Tourist infrastructure availability . coolies. water-supply. Volume of current/potential traffic flow. Tourism related basic infrastructure availability – Existence and Analysis of the prevailing Air connectivity. 4. civic amenities like clean drinking water & toilets. Sustainability for tourism development – The environment related issues and carrying capacity of the destination is taken care of in this criteria as the eco-balance of the destination should not be altered inspite of the increase in the tourist flow. banking-ATM/ Credit Card facility. NGO’s involved in the development of tourism also is an important parameter to prioritise destinations.The priority and importance given by the State Government was analysed. Institutional/support mechanisms-availability – The existing institutional support mechanism like financial institutions.

5.2: Zone wise prioritisation of Tourist Destinations and places. Gurdaspur Ludhiana Zone Ludhiana Bathinda Zone Bathinda Score below 2 to be developed in the next 10 to 20 years Patiala Zone --Amritsar Zone --Ludhiana Zone Hoshiarpur Bathinda Zone Faridkot Development Phase Short term (ST) Medium term (MT) Long term (LT) The above table indicates that. the destinations may be prioritised for tourism development in the following manner. 4 tourist destinations should be taken up for development in the short term. Department of Tourism Punjab Table 4. Based on the Table 4. A summary of the same is presented in Table 4.60 1.50 3. 6 destinations in the medium term. Score of more than 3 to be developed in the next 5 years Zone Places Patiala Zone Anandpur Sahib.85 2.80 2. out of the total 12 tourist destinations and places.e.05 2. within the next 5 to 10 years. Religious. The details of destination prioritisation matrix is enclosed as Appendix 4. • Destinations / tourist places securing a score between 2 and 3 or should be taken up for tourism development in the middle term.45 3.0) 4.e. 1 2 3 4 5 6 7 8 9 10 11 12 Destination Amritsar Patiala Anandpur Sahib Jalandhar Bathinda Gurdaspur Ludhiana Fatehgarh Sahib Kapurthala Rupnagar Hoshiarpur Faridkot Average Score as per the Evaluation (Max. within the next 5 years.95 2. i. • Destinations / tourist places securing a score of below 2 should be taken up for tourism development in the long term.80 2.55 1.e.e.2 Table 4. No. i. i. within the next 10 to 20 years. Patiala Amritsar Zone Amritsar Ludhiana Zone Jalandhar Bathinda Zone -Score between 2 and 3 to be developed in the next 5 to 10 years Patiala Zone Fatehgarh Sahib. i. Some development projects will be undertaken during the next 10 years.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR).1 4-3 of 16 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. • Destinations / tourist places securing a score of 3 or more should be taken up for tourism development in the short term. Nature. Some development work will be carried out in the next 15 years. in the next 5 years. classification of the tourist attractions at these destinations into various themes like Heritage & Culture. i.30 In addition to the ranking of the destinations.doc/01 .e. Rupnagar Amritsar Zone Kapurthala.85 2. next 5 to 10 years and 2 destinations in the long term. between the next 10 to 20 years. Leisure. etc was undertaken.e.1: Ranking of Destinations Sl.1. Adventure. i.10 3.

These places require tourist infrastructure and services. the requirements arising from these gaps. facilities and services that offer ‘value for money’. the personal visits of the DCEL team to various places of tourist interest and the existing gaps observed therein. public utilities at the religion sites and setting up of suitable eating joints of some of the widely visited religious places. Pilgrim Centres. The places of religious importance attract large crowds based on their significance. Visitors leave the area 4-4 of 16 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. Punjab is a congregation of myriad tourist attractions.doc/01 . Palaces.Forts. and attract tourists who will respect the local environment and society. Gurudwaras. The projects include providing for parking facilities at various Gurudwaras. etc) • Highway tourism • Educational Tourism • Eco. Archaeological Sites. It refers to tourist attractions. The project concepts have been described theme wise.3. They design and organise the tours. The concepts have evolved based on tourism potential of the destination / region. During fairs and festivals. Our planning approach for tourism development in Punjab highlights this concept.3.3 Project ideas / concepts (destination wise) Planning for Sustainable Tourism Development emphasizes on the concept of “Quality Tourism”. the number of visitors/ tourists increases manifold. Cultural Festivals and many others.1 Religious Tourism Punjab has always attracted tourists of various religions. Dam.Tourism • Sports Tourism • Youth Tourism • Food Tourism 4. protect tourism resources. An important component in plan formulation is understanding the ‘types of tourism’ and ‘tourism products’ that can be developed in the state.2 Cultural and Heritage Tourism Cultural tourism refers to a form of tourism in which local people are closely involved. show tourists features of the area in which they live and of their daily life. 4. like irrigation and soil conservation activities or income generating projects of women's groups. etc. During the tours. which has been broadly classified as: • Religious Tourism • Culture and Heritage Tourism • Rural/ Farm House Participative tourism • Nature Tourism • Leisure Tourism • Special Interest Tourism (Border. Department of Tourism Punjab 4. interactions with local people and experts.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). Monuments. Wetlands. hotel owners and entrepreneurs. local people often show their development projects. Up gradation and provision for tourist services during peak periods is suggested at these places. The project ideas are the means to improve the tourism facilities in the destinations thereby increasing the tourist inflow.

The project has been conceptualized as a model to develop further villages on similar pattern. Chhatbir Village in Patiala district can be developed under this theme. This village is close to Chandigarh (96 Kms). monument restoration. Patiala. Department of Tourism Punjab feeling they have made new friends and with information on the many positive developments going on in rural Punjab. fairs and festivals. music and festivals. provision of special meals offering local food products and traditional cuisine and local folk dance and music can become a part of the product. Ecotourism has been universally recognised as a specific type of nature based tourism which promotes responsible travel to natural areas that conserves the environment and sustains the well being of the local people. “Ecotourism is environmentally responsible travel and visitation to relatively undisturbed natural areas. Ropar and Kapurthala districts. in order to enjoy and appreciate nature (and any accompanying cultural features . 4.3 Rural Tourism/ Participative tourism This concept will be an approach to develop the community-based tourism that directly benefits the villagers. The projects have been based on the idea of conserving and maintaining the unique identity of the place and the people. • Heritage site development. The projects based on the above philosophy include: • Conversion of royal palaces to Heritage hotel. Anandpur Sahib.3. • Classical/folk dance & music and Food Festivals. The lodging facility needs to be designed in the traditional style and built of local materials.3. monument conservation projects at Patiala. museums." (Stated by IUCN now called the World Conservation Union) 4-5 of 16 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.4 Nature Tourism (i) Eco Tourism Punjab has good potential for developing nature-based tourism at Amritsar. Bathinda etc This will include components like area beautification.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR).both past and present) that promotes conservation. 4. Fatehgarh Sahib. has low negative visitor impact. Heritage places famous for monuments. It will help in developing cultural understanding among the tourists. and provides for beneficially active socioeconomic involvement of local populations. museum upgradation etc. lighting. It will also offer them the opportunity to experience the rural way of life. The state also has a rich culture of dance. Handicraft centres at Patiala and Bathinda with outlets for rural handicrafts and amphitheatre for cultural shows. Patiala and also not very far from Delhi (225 Kms) and can be promoted to attract tourists. • Guided tours to places like Amritsar. Amritsar. museum • Religious and cultural centre at Patiala and Amritsar • Village Tour centre at Patiala district • Haat Bazaar. handicrafts or archaeological sites are the potential spots for development of heritage tourism.doc/01 .

• Stresses local participation. Boating. Boating in natural areas. Eco. educational camps. Ecotourism has great potential for development. nature trails with guides to explain about the flora. • Involves responsible action on the part of tourists and the tourism industry. Other Bird Watching Facilities Nature Trail. • Requires the lowest possible consumption of non-renewable resources. Ecotourism internationally is growing at a rate of 15 percent annually.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR).3: Proposed Ecotourism Sites in Punjab for Development Place Hari ke Pattan District Amritsar Salient Features Wetland Kanjali Wetland Ropar Wetland Chhatbir Zoological Park Kapurthala Rupnagar Patiala Wetland Wetland Zoological Park (ii) Proposed Activities/ facilities Nature Trails. Projects have been suggested to promote adventure activities at the following sites: • Near water bodies. These include safaris. ownership & business opportunities. camping and other activities can be organised as part of the product. Boating. Table 4.tourism circuits in Punjab have been identified linking the potential areas. which is higher than the growth rate in global tourism. Angling. Boat Jetties and Boardwalk. Nature based ecotourism projects have been suggested for: • Harike Pattan Wetland • Ropar Wetland • Kanjali Wetland • Chhatbir Zoological Park Some places identified for developing ecotourism are presented in Table 4. river rafting. 4-6 of 16 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. fauna and ecology. Bird Watching Angling. fun-rides. water surfing. Nature Lodge. Adventure activities like Motor Boating. Department of Tourism Punjab The advantages for the development of ecotourism are: • Contributes to conservation of biodiversity.Satluj water body (Ropar). Maharaja Ranjit Singh Dam. Bird Watching Nature Trails Adventure Tourism Adventure Tourism involves tourists engaging in physically and personally challenging and sometimes dangerous activities. angling can be developed and promoted in the state. particularly for rural people.3. • Is delivered primarily to small groups by small-scale businesses. Improved travel conditions to wetlands of national and international significance is envisaged as part of Eco tourism development.doc/01 . Angling. water skiing. • Sustains the well being of local people. • Includes an interpretation / learning experience. Bicycling Routes. Picnic Spot. etc.

These can be associated with tourists’ long. 4-7 of 16 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. Projects have been suggested for developing spot based entertainment facilities.7 Special Interest tourism This concept emphasizes on learning and experiencing particular features of an area. fried on a pan. pistachio and dry-dates in winters and the same mix boiled into a thick liquid and then solidified in a banana shaped mould in the form a Kulfi are unmatched in taste. Patiala's Shahjahani Palao and a variety of chicken and mutton curries and vegetable and meat biryanis are relished world over.term vocational or professional interests. kababs baked on charcoal. Tourist cottages. Old towns like Amritsar. The saffron-mixed buttermilk (lassi) of Amritsar. Patiala also manufacture exotic sherbets. Panjiri. stuffed with seasonal vegetables. curds. Food Festivals are suggested at the major cities which can be clubbed with peak tourist seasons and other major events/cultural festivals. Punjab has bequeathed the institution of Dhaba-originally a wayside-eating place to the world.doc/01 .3. tandoori baked and butter chicken. sometimes mixed with khoya-a kind of fudge made by boiling the milk on slow fire-with chunks of white butter floating on top. 4. Department of Tourism Punjab • 4. whole-wheat flour fried in sugar and ghee.3. Pranthas. baked in the tandoor. There are vaishno dhabas where only vegetarian food is cooked in pure ghee or clarified white butter. Leisure Tourism It broadly includes all types of Leisure and entertainment activities at the tourist destinations. seasonal fruits and other food stuffs.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). The Bazaars of the towns of Punjab are always loaded with sweetmeats. heavily laced with dry-fruits and herbal gums is eaten in the winters to ward off cold. Ludhiana.6 Food Tourism Punjabis have the reputation of connoisseurs of good food. restaurants. spinach of mustard mixed with other leaves and special tongue-tingling spices which is cooked in an earthen vessel on slow fire and chappatis made out of the flour of maize. • Golf course at Anandpur Sahib • Ropeway at Maharaja Ranjit Singh Hill at Rupnagar • Casino in Patiala 4. These include: • Resorts. Dal Makhni. picnic spots • River front development with provision of leisure and entertainment facilities • Upgradation of the PTDC complexes and opening fast food centres along the highways. Punjabi fried and tandoori-baked fish.3. Jalandhar. (a barrel shaped oven fashioned out of alluvial soil). A detailed analysis of tourist infrastructure of the destinations in Punjab show that there is a lack of entertainment avenues at most of the places.5 Amusement Parks in Bathinda and Amritsar. milk boiled with almonds. panir-cottage cheese-stuffed with different sumptuous fillings have also become commodities of export. a shining blackish lentil named Urd or Maha of the Dhaba has become world famous and is served in Punjab on all ceremonial occasions.

The project concepts can be described as creation of: • Motels along highways.975 76.Fazilka (Pakistan Border) Gurdaspur-Amritsar-Zira-FaridkotBajakhana-Bathinda-Malout-AboharUsmankhera (Rajasthan Boundary) Chakki (Himachal Boundary) Mohali-Kharar-Ropar-Kiratpur-GarhaMora (HP Boundary) Zirakpur-Kalka (Haryana Boundary) Length (kms.Pakistan Border Tanda . Table 4. In general.Pathankot Samba (excluding Himachal Pradesh Portion) Malout -Abohar .67 11.42 104. cultural.06 363. the roads are good and the road connectivity is excellent throughout the state.doc/01 .Mukerian .734 109. • Water parks and entertainment facilities • Local handicraft display and sale counters.) 279.Amritsar . • Refreshment facilities.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR).4: National Highways Passing Through Punjab NH No. Department of Tourism Punjab Punjab offers wide options for promoting special interest tours related to: • Wetlands of national and international significance • Traditional art and handicraft • Archaeological sites of Ghuram and Sanghol • Ancient science like Bhrigusamhita at VVRI. These include: • Kiratpur Sahib-Anandpur Sahib-Nangal Road 4-8 of 16 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. Hoshiarpur • Organised tours to Dams and Hydel Power Units like Nangal • Retreat at Wagha Border and Hussainiwala Border 4. This concept will be an effort to identify and promote the state’s best roads for their scenic.3. The major highways passing through the state are listed in the Table 4.4.88 30. 1 1-A From To Shambu (Haryana Boundary) Jalandhar 10 15 Dabwali (Haryana Boundary) Pathankot 20 21 Pathankot Zirakpur (Excluding U.T.99 Some of the Plan roads owing to their importance are also being elevated to the status of National Highways. The existing attractions along the main Highway will be focussed for development in the short term. historic and natural qualities.Jalandhar . Area) 22 Ambala Barrier (Haryana Boundary) Ludhiana .8 Highway Tourism Punjab is an ideal state to promote the highway tourism.

3. Proper safety and security arrangements could be ensured for these tours. there are various destinations.4 Project Selection/ Prioritisation The projects have been selected & prioritised based on the following steps. It is proposed to promote study tours. • Govt schools/colleges could be given special discounts as compared to private schools/colleges. 4. • 5% of the total students in Punjab and additional students from neighbouring states could be targeted. Signages and highway patrol. Ropar and Harike Pattan. • Preference could be given to destinations. This can include destinations like Nangal. Some projects suggested are wayside amenities along the highway.2 4-9 of 16 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. which can offer leisure and education. Department of Tourism Punjab • Chandigarh-Patiala-Sangrur-Barnala-Bhatinda Road • Kharar-Ludhiana-Moga-Ferozepur Road • Ropar-Hoshiarpur-Dasuya-Mukerian-Gurdaspur-Kathua Road • Jalandhar-Nakodar-Moga-Sangrur-Patran-Narwana-Rohtak-Delhi Road • Bathinda-Fatehabad Road Tourist facilities and services associated with road travel. motels and wayside amenities will be needed. picnics etc in the schools and colleges of at least one night stay. In Punjab.doc/01 .4.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). Highway restaurant in Patiala.1 Destination Prioritisation The prioritisation of destinations has earlier been mentioned in section 4.9 Educational Tourism Most of the schools in urban areas take their students for picnic or outing at least once in a year. One teacher with a group of 20 students could be allowed free of cost in the PTDC Complexes 4. 4. which have places of historic importance • PTDC Complexes could be promoted for school/college tourism by offering complete package. • Student tours could be arranged so as not to clash with the peak tourist season and should be organised in the lean tourist seasons.

etc. waterfalls. These location specific project ideas were discussed with the State Department of Tourism in the form of a structured presentation. Ludhiana Amritsar Amritsar. then it aids in prioritising the project. Hoshiarpur Patiala Patiala. Kapurthala. Department of Tourism Punjab The destination wise themes selected are given in Table 4.4.5: Selected Themes at Different Destinations Themes Culture & Heritage Heritage & Leisure Rural Leisure Religious & Leisure Eco & Leisure Adventure Religious Eco & Rural Heritage Nature Special Interest Wayside amenities 4. Gurdaspur. Thereafter. • Land Use regulation and other govt. Gurdaspur Fatehgarh Sahib Rup Nagar. The parameters were ranked in a scale of 1 to 5 where 1 was lowest and 5 was highest. power. 4-10 of 16 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. Gurdaspur. The parameters are briefly described as under. 10 Parameters were evolved to rank the destinations. which is based on our assessment of the location in terms of current tourist inflow and future inflow in case the infrastructure is upgraded. Bathinda Patiala. has existing or future plans for area development. Each parameter was given a weightage depending on its relevance. water. Bathinda. based on our personal observations and the valuable inputs received from the State Department of Tourism officials. Jalandhar Gurdaspur Amritsar. DCEL undertook an exercise to prioritise the various project ideas by ranking them. Bathinda. communication.doc/01 . • Planned investments in infrastructure – If the state Govt. Kapurthala Rup Nagar. Table 4. Rup Nagar. • Present Infrastructural availability and cost – The present status of infrastructure like land.2 Destinations Patiala. local manpower. etc. Ludhiana Amritsar. These natural resources can be forests.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). • State Government Priority • Prima Facie potential – The foremost factor for a prioritising a project is its prima facie potential.5. Anandpur Sahib. Faridkot. also helps in prioritising the project. Hoshiarpur Along state and national highways Project Prioritisation The DCEL team visited 12 tourist destinations and a number of places of tourist interest across the state of Punjab and identified the need for tourism development.. • Availability of relevant natural resources – One of the most important factors for prioritisation of projects is the availability of relevant natural resources for tourism development in a destination. regulations – One of the major factors for prioritising a project is the ease of land acquisition and other government regulations. Fatehgarh Sahib. Amritsar. picturesque surroundings.

45 2.6: Region wise ranking of tourism projects District PATIALA ZONE Patiala Destination / Tourist Place Patiala Fatehgarh Sahib Sirhind Rupnagar Ropar Project name Refurbishment of Sheesh Mahal Patiala Live Theatre Sarai Restaurant Patiale ka Meena Bazar Baba Ala Sound and Light Show Sada Pind Highway Restaurant & Bar Patiala Lake Complex Punjab Race Course Patiala di Casino Café-de-Fatehgarh Sahib Aam Khas Bagh Restaurant.0) 3.5. which have an influence on deciding the priority of a project and can include risk and amenability to financing by financial institutions. the tourism projects have also been classified into various themes like Nature. Based on the parameters mentioned above. Special Interest. NGOs. Children’s Park. Health. • Socio-Economic Development – The potential for socio-economic development like income and employment generation in a region. An effort has been made to prioritise for the destinations-wise projects. transport. Ethnic.00 1. entrepreneurs. drinking water. etc. Village tourism.15 3. wayside amenities. etc.80 2.25 Eco and Leisure Adventure 2. eco sensitivity. etc.95 2. etc. • Other factors – There are factors. the potential project ideas identified by the DCEL team were ranked and are presented in Table 4. encouragement to local crafts and woman entrepreneurship.45 . Eco. Table 4. etc.6.50 Culture & heritage Heritage and leisure Culture & Heritage Heritage 3.doc/01 Themes / Type of Projects Culture & Heritage Score (Max. public utilities. protected area issues. In addition to the ranking.70 2. involved in development of tourism also helps to prioritise destinations. Religious. supports prioritising • Environmental Sustainability – This factor is very important while planning for tourism projects in a destination and would include environment constraints and related issues. Adventure.80 2. Restoration of 400 year old Fountain Ropar Beach Maharaja Ranjit Singh Ropeway 4-11 of 16 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. The region wise ranking of tourism projects is given in Table 4. entertainment avenues.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR).35 2. is a major factor for prioritisation of a project.95 Village Leisure Leisure Leisure Leisure Religious and Leisure Heritage and Leisure 2. 5. Leisure. • Institutional Support mechanism – An existing institutional or support mechanism.60 2. like financial institutions. Department of Tourism Punjab • Tourist infrastructure and facilities – The availability of tourist facilities like accommodation.85 2. Culture & Heritage.

45 Nature Adventure Heritage 3. 5.65 Leisure Adventure 2.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR).0) 2. Educational Heritage and Lesiure 3.40 2.15 2.3 Special Interest.45 Adventure Heritage Culture and Heritage Others Others Others 2.55 Religious 2. Department of Tourism Punjab District AMRITSAR ZONE Amritsar Gurdaspur Destination / Tourist Place Nangal Anandpur Sahib Amritsar Pathankot Gurdaspur Hoshiarpur Kapurthala Ludhiana Hoshiarpur Jaijon Doaba Jalandhar Bathinda Noor Mahal Bathinda Faridkot Faridkot GENERAL PROJECTS BATHINDA ZONE LUDHIANA ZONE Kapurthala Ludhiana Project name Nangal Fast Food Centre Golf Course Parking cum Shopping complex. Border Religious 3.70 Heritage Culture and Heritage Heritage 2.05 3.35 3. 4-12 of 16 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.55 3.65 3.10 3.05 3.9 2.40 Adventure 3.00 Eco and leisure Adventure Religious 3. Golden Temple Harike Bird Watch Border Restaurant Parking cum Shopping complex.10 4.65 ----- Others Others Culture Culture ----- The above-mentioned projects have been prioritised and classified as short term and long term based on the scores.60 2.85 Eco and Village Special Interest.1 Religious Heritage Heritage and Leisure Leisure 2.55 3.doc/01 .70 2. Durgiana Mandir Ram Tirth Restaurant Sarai Amanat Lodge Garden Restaurant Upgradation of Coral Tourist Complex Madhopur Maharaja Ranjit Singh Dam Water Sports Complex Evening in Shimla Shahpur Kandi Water Sports Complex Deer Park Anarkali Water Sports Complex Beautification of Shamsherkhan Tomb Kanjali Complex Neelon water Sports Complex Manji Sahib Shopping cum parking complex Charankamal Shopping cum Parking Complex Public Utility at Gurudwara Nanaksar Bhrigusamhita Institute Heritage train and Bara Sahib Guesthouse Noor Mahal Rasoi Bathinda Fort Meena Bazar Razia Sultan Sound and Light Show Bathinda Amusement Park Baba Farid Art Gallery Patiala Palace on Wheels Tourists Information Kiosks Wayside Amenities Upgradation/Renovation of PTDC Complexes Signage Highway patrol Punjabi Food Festivals Punjabi Cultural Festivals Themes / Type of Projects Leisure Leisure Religious Score (Max.55 3.25 3.55 Religious 2.00 2.

This matrix and the model are explained and illustrated in Table 4. then projects have to be simultaneously set up at the place. Using this premise we have developed a matrix to short list and prioritise specific tourism projects in the destinations visited by the DCEL team.5) ST ST MT MT LT MT LT LT Medium ranking (score between 2. LT – Long term As shown in the above table. followed by the specific tourism projects in that destination. 4-13 of 16 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. Our premise is that a tourist destination will be developed first. We have developed a model for prioritisation of tourism projects. Therefore. if a destination is being developed on a priority. Department of Tourism Punjab 4.5) # In the above table: ST – Short term. MT – Medium term. which will be in conjunction with prioritisation of destinations.0) Low ranking (score less than 2.0) Low ranking (score < 2.doc/01 .0 and 3.3 Project Prioritisation Model A tourist destination / place is the first step in the process of tourism development. the priority of a project primarily depends on the ranking of the tourist destination along with the ranking of the specific tourism project itself.4.Study Report on Preparation of 20 Years Perspective Plan for Dalal Mott MacDonald Development of Sustainable Tourism in Joint Director General (MR).5 to 3.0) Projects High ranking (score more than 3. Table 4.7.5) ST Medium ranking (score between 2.7: Project Prioritisation Model Destinations High ranking (score > 3.

8: Timeframe for Projects Development General Projects Bathinda Zone Ludhiana Zone Amritsar Zone Patiala Zone Zones Nawanshar Moga Firizpur Muktsar Themes / Type of Projects Adventure Culture Culture & Heritage Eco & Leisure Gateways Heritage Heritage & Leisure Infrastructure Leisure Religious Religious & Leisure Village Adventure Culture Eco & Leisure Eco & Village Gateways Heritage Heritage & Leisure Infrastructure Leisure Nature Religious Special Interest (Boarder) Adventure Gateways Heritage Heritage & Leisure Infrastructure Religious Special Interest (Educational) Adventure Culture Culture & heritage Heritage Infrastructure Highway Patrol Patiala palace on wheels Signages Wayside amenities /Sinages Infrastructure Infrastructure Infrastructure Infrastructure Grand Total Number of Projects In the next 5 years (Short term) Between 5 to 10 years (Medium term) 1 1 2 1 C:\websiteadd\pplan\punjab\Volume I\Report.doc/01 1 4 1 1 3 4 3 1 6 3 1 1 1 2 4 1 4 1 1 2 2 4 1 1 1 1 1 2 1 1 1 8 1 2 3 1 1 2 2 1 8 1 1 2 1 2 1 1 4 1 1 1 25 4-14 of 16 1450//A/ February 2003 Between 10 to 20 years (Long term) 38 1 2 1 1 53 . Department of Tourism Punjab The summary table of prioritised projects is illustrated in Table 4.8 Table 4.Study Report on Preparation of 20 Years Perspective Plan for Dalal Mott MacDonald Development of Sustainable Tourism in Joint Director General (MR).

30 17.12 62.93 54.00 59.47 56.39 301.00 11. The summary of projects with possible location is given in Table 4.29 20.06 64.00 24.14 50.20 2047.20 84.06 2.00 898.83 67.17 52.52 24 29 2.01 926.Study Report on Preparation of 20 Years Perspective Plan for Dalal Mott MacDonald Development of Sustainable Tourism in Joint Director General (MR).6 17.9: Key Financial Indicators for Suggested Projects Project Commercial Projects 5 Star Hotel Amusement Park Beach Cottage with Restaurant Budget Accommodation Golf Resorts Heritage Guest House/Lodge Heritage Train Lake Complex Live Theatre Meena Bazaar Nature Tourism Palace on Wheel Parking cum Shopping Complex Restaurants.1 18 2.34 2.41 39 33 17 33 35 2.5 25 18 2.08 25.25 14.02 43.4 14.46 2.57 94.82 17.10 Table 4. Bars and Cafeterias Rope Way Sada Pind Sound and Light Shows Water Sports Complex Yoga and Meditation Centre Capacity 100 Rooms 10 Huts 25-30 Rooms 18 Hole 40 Rooms 11680 Tourist/Annum Stall-15 Theater-100 Seater 15 Shops 49640 Tourist /Annum 30 Shops Parking-200 Vehicles 50 person/ day 445500 Passengers / Annum 100 Tourist Yoga-120/day Meditation Centre-30/day Non Commercial Projects Art Gallery Deer Park Public Utilities Tourist Information Centres(KIOSKS) 7 Places Upgradation of PTDC Complexes (17 Numbers) Wayside Amenities/Sinage(30 Numbers) Project Cost (Rs Lakhs) Employment Potential(In Numbers) IRR (In %) Average Cash BEP(In %) DSCR (in 4th Year) ROI (in 4th Year) 550.00 14.69 24.17 47.20 91.02 2.5 32 16.43 24 20.63 3.74 71.20 11 10 58 17. The key financial indicators for suggested projects is given in Table 4.70 4-15 of 16 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.16 15.68 11 12 19.41 3.36 68.48 1.07 5 19.23 89.24 340.doc/01 28 60 .29 66.23 77.40 80.6 65 28 34 45 2.60 2 9 404.76 252.33 7.94 2.00 7 20 16.47 16 8 7 9 19.81 28 34 33 2.44 85.91 61.31 50 26 19 25 28 23 29 16.74 2.79 71. Department of Tourism Punjab 4.9.40 3.81 18.87 2. Projects profiles have been prepared which are enclosed as Volume 2 (Annex IV).77 40.95 45.26 21.41 2.5 Project Viability of Selected / Shortlisted Project The shortlisted projects have been assessed for their feasibility.22 7.35 56.57 71.17 38.23 78.48 2.5 14.9 22.21 30.

Shahpur Kand Pathankot. Anandpur Sahib. Harike Pattan . Fatehgarh Sahib. Rupnagar. Kapurthala. Patiala Fort Patiala. Nangal. Ludhiana. Ludhiana. Amritsar. Sangrur. Hoshiarpur. Faridkot. Vaishnav Monastery Village Pandori Gurdaspur New Delhi. Patiala. Department of Tourism Punjab Table 4. Jalandhar.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). Faridkot. Jalandhar Jaijon Doaba . Amritsar. Hoshiarpur. Chandigarh. Kanjali. Bathinda. Village Chhatbir Patiala. Ranjit Singh Dam Pathankot. Quila Mubarak Patiala. Muktsar. Neelon Ludhiana. Patiala Maharaja Ranjit Singh Hill Rupnagar. Jalandhar and Kapurthala Fatehgarh Sahib. Amritsar. Nawashahar.10: Summary of Projects with Possible Locations Themes Accommodation Tourism Projects Tourism Infrastructure Destinations Pathankot. Bathinda Fort Bathinda. Firozpur.doc/01 . 4-16 of 16 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. Anarkali Baradari Batala Gurdaspur. Jallian Walla Bagh .

yield revenue for government and sustain trade in handicraft. numerous pilgrimage centres. Tourism industry is increasingly being recognised as one of the important sectors of the global economy and has emerged as one of the fastest growing sector.2 • State vision as per the state’s tourism policy. Apart from the religious tourist. The perspective plan shall encompass: 5. Bathinda. Department of Tourism Punjab 5 PERSPECTIVE PLAN 5. the state government has identified priority areas. there has also been a business tourist to the major industrial centres of the state. In this direction. security and related concerns always have so far been the constraints to develop tourism in the area. despite having unique culture. Social. Ludhiana. It should be developed as a common endeavour by the government and private sector. Being close to the international border. inadequate tourism infrastructure and inadequate marketing strategies. • Environmental.doc/01 . cottage industries etc. forts and palaces. low budget allocation for tourism development. • Tourism Potential of the State Review of the Tourism Policy / Tourism Sector of Punjab Punjab is yet to finalise the Tourism Policy but it has clearly spelt out its objectives and priorities through its draft Tourism Policy document. the tourism industry suffered a major setback during 1970s and 80s when the militancy in the State was at its peak. has not been able to accelerate the pace of tourism in comparison to other states. The Chief Minister of Punjab has accorded the top priority to the tourism sector in order to bring tourism in Punjab to a high level. While most of the other state Governments made successful efforts in developing tourism within their states. and techno-economic constraints. There has always been a steady inflow of pilgrims from within India as well as abroad to Amritsar for visiting the Golden Temple and other important Gurudwaras located throughout the state. hospitable people and varied tasteful cuisine.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). In addition to that. viz. viz. especially in rural areas. Tourism is a labour – intensive sector that has vast potential for creating jobs. The plan should be visionary and ambitious and at the same time it should remain within the policy framework of the state. Tourism in the state has primarily been religion based. exotic traditional crafts and festivals. 5-1 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. Hoshiarpur and Chandigarh.1 Introduction Punjab has not been able to attract general tourist traffic because it is predominantly agri-pastoral region. Tourism development will remove regional imbalances and open new avenues for growth. The Perspective Tourism Plan of Punjab needs to be both optimistic and realistic. since it ensures minimal use of natural resources and optimal utilisation of manpower and expertise. the relative inability of Punjab to harness and develop its full tourist potential may be attributed to a combination of factors such as lack of effective policies. The state. Jalandhar.

• To position Punjab in the tourist map of India with the demand created by travel & trade market in the Punjab and by tapping the untapped potential of various heritage monuments in Punjab.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). while on the other hand. a revised Tourism Policy is presently under finalisation by the State Tourism Department in consonance with the National Tourism Policy. The various proposed incentives and packages offered to the tourism industry by the Punjab Government include: • For new projects related to tourism there will be exemption from luxury tax for the period of 3 years. expand and market the tourism products in the state along with preserving the cultural monuments from any kind of decay. • Cultural tourism for which it is focusing on Patiala • The third priority of the state is Highway Tourism. • To diversify. • To encourage people’s participation in tourism promotion and to provide economic benefits to the people through such participation. the Government has accorded industry status to the tourism sector. • To prepare & implement master plans for integrated development and marketing of various areas of Punjab. Anandpur Sahib and Amritsar as religious centre. 5-2 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. eco-friendliness and employment generation. • To provide quality service to all domestic and international consumers and stake holders. Keeping in view the renewed thrust to tourism industry by the Central Government. The policy is rooted on one hand in convergence of socio-economic benefits. The main objectives of the tourism policy are: • To promote tourism in the state of Punjab in such a way that it will contribute to the development of employment. • To develop shopping complexes of high standard at prominent tourist centres catering to all class of tourists. like Patiala for culture and heritage. The state plans to develop highway tourism on the proposed 250 kilometre four-lane stretch on GT road from Shambhu barrier to Amritsar.doc/01 . To promote the tourism potential of the state. In addition to the facilitation role assigned to itself by the Government in the development of tourism. which is in the draft stage. the Department of Tourism of Punjab had formulated a Tourism Policy. • Grant of soft loan by the state level financial institutions. economic growth and more importantly bringing the tourist close to the culture of Punjab • To position every city as a tourist centre different from another. the policy has to fulfil the growing demand for tourism products in the state brought by the rapid industrial development. Department of Tourism Punjab • Religious tourism for which the state is concentrating on Amritsar and Anandpur Sahib. But in rest of the cases the luxury tax @ 5% will be levied. • To promote private sector participation with the help of government to develop necessary infrastructure in the state that will help the state to promote tourism.

• Special subsidy for the project proposed in the area where less then two operational 3 star category hotels are present. It would also be the endeavour of the government to put in place uniform taxation and land policies related to tourism sector in the state. These exemptions will also be applicable to the existing amusement parks. A blue print of the new tourism policy has been prepared and after getting comments from the industry. hotels or any other segment related to tourism. The State government is determined to give a big push to tourism. In view of the large investment requirements in the tourism sector and the need for maintaining high standards in services. • Investment in pollution control facilities and equipments such as solid / liquid waste management equipments for recycling wastewater. motels outside the city premises for the tourists visiting from one district to another. To prevent difficulties faced by tourists due to the touts and other elements at tourist places and speedy disposal of complaints lodged by tourists regarding 5-3 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. it is proposed to be released. The government will lay emphasis on the development of infrastructure facilities for promotion of tourism in the state. New metered taxis will be exempted from road tax for 2 years.5% instead of 10% at present. which had been ignored for many years. • Luxury buses for tourism related areas would be exempted from road tax for 3 years. • All hotels.doc/01 . in order to off set the specific constraints of tourism industry and to put in place the required infrastructure as quickly as possible particularly in less developed areas. Further. subject to maximum limit of four years. motels. • In case of amusement parks the entertainment duty shall not be charged for four years from the date of commencement of the policy. The Government of Punjab has created Punjab Infrastructure Development Board for strengthening and developing infrastructure in the state. captive power generation (generators) etc @ 15% of such investment subject to a separate ceiling of Rs 5. Department of Tourism Punjab • Sale tax holiday for 5 years for the new investors. appropriate incentive schemes would be considered. hotels and tourism related industries would continue to be in the priority of state government for investment. safety and security measures fixed by the state government. • Priority will be given to the projects who want to set up projects in Punjab and have some sort of financial or technical or marketing tie-up with the well known national and foreign brands relating to restaurants. The government will formulate strategy to attract private investment in tourism sector. • Expenditure tax will be fixed at 7.00 lakhs. • Special tax holidays on case to case basis will be given for highway restaurants. Thereafter entertainment duty shall be 75%. subject to fulfilment of certain standard norms. restaurants will be eligible for a rebate of 15 % on power bills for 3 years from the commencement of business with a maximum ceiling of Rs 15 lakhs. • All tourist ventures with investments above Rs 20 lakhs as capital expenditure will get a subsidy of 20% subject to a maximum ceiling of Rs 20 lakhs. • All cases over and above of Rs 10 Crore will be put under special projects and special incentives will be granted on case-to-case basis.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). sanitation facilities.

• Suitable schemes will be designed to market tourism products. • Financial assistance will be provided for the preparation of feasibility reports by consultants in respect of tourism projects. • Arrangements will be made to acquire private land under Land Acquisition Act for various tourism projects by companies registered under the Companies Act. capital investment.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). Department of Tourism Punjab cheating. This will enable the tourism projects to get various benefits generally availed by industries. mistreatment of tourists. It will be necessary to make suitable changes in the lending criteria for viable projects in the listed activities in order that their financial requirements are met. In reality. Till date. 5.2. Necessary arrangements will be made to ensure that the State Financial Agencies and the banks attach adequate priority to the financing requirements of tourism projects. moratorium etc. recovery period. the lending from the State Financial Institutions has been largely confined to hotels. such as: • The process of grant of land will be facilitated in urban areas for the projects concerning setting up of hotels. The Government of India and a number of other states have declared tourism as an industry. restaurants and apartment hotels etc. state government is seriously considering enacting Tourist Trade Act. Punjab has also accorded industry status to the tourism sector.doc/01 . • As one of the sets of infrastructural institutions. the State Financial Institutions have made an important contribution in creating conductive environment for industrial entrepreneurs. debt equity ratio.1 Tourism as Industry Like other industrial projects. • Most of the projects are not eligible for loans from the banks or the State Financial Agencies. Existing arrangements for grant of government wasteland to industrial units will be made applicable to various tourism projects. • Special paying guest scheme will be formulated for providing adequate and inexpensive lodging and boarding facilities to take care of seasonal flow of tourists to the pilgrimage centres during festivals. The modification of the lending criteria of the State Financial Agencies will be made with regard to the financial ceiling. tour operators etc. fleecing. and particularly wide publicity will be secured with respect to various facilities being offered by the travel agents. They will be encouraged to do the same for tourism entrepreneurs. special skills and training. the range of activities for tourism projects is beyond hotel projects. tourism projects too involve professional management. 5-4 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.

State Highways.2. • Train Travel Projects F • Sound and Light Shows • Museums • Natural Parks • Zoos • Safari Projects • Ropeways • Sports Complexes dF i l Service Oriented Projects: • Travel Agency • Tour operation • Transport Operation • Linkage with the International Hotel Chains (Franchise) • 5. hindering the tourism development include: • Insufficient budget allocations for tourism development and promotion in the State Plan. etc. various lacunae like inadequate tourism infrastructure less diversified tourist products etc.Related Projects: • Hotels • Amusement Parks • Resorts • Water Sports and Water Parks • Motels • Handicraft Village Complexes tH t l • Fairs and Festivals. • Lack of tourism infrastructure • Poor marketing • High taxation on tourism industry • Multiplicity of authorities dealing with tourism • No focus on domestic tourism • Lack of safety and security • Lack of efforts to identify and develop new areas of tourism promotion 5-5 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. Food Oriented Projects: • Camps and Facilities Encouraging Adventure A t • Restaurants • Wayside Facilities. e. Department of Tourism Punjab • Structure of the taxes and tariffs.2 Human Resources Development Areas of Concern While the potential for growth of the tourism industry in Punjab is tremendous. Some of the major areas of concern. sales tax. hinder it from competing with the other neighbouring states and prevent tourism from making it a potentially enormous contributor to economic growth..Study Report on Preparation of 20 Years Perspective Plan for Dalal Mott MacDonald Development of Sustainable Tourism in Joint Director General (MR). luxury tax. Accommodation Projects: Other Tourism .g.doc/01 . entertainment tax. will be reviewed with reference to developmental needs of tourism sector and necessary amendments will be made.

2. • Punjab State Heritage and Tourism Board should open its offices in all major cities of India to give wide publicity and disseminate information on Punjab Tourism and market tourism products through these offices and through reputed travel agents in other big cities. This privatisation would help strengthen the financial position of the corporation and also help provide quality services to the tourists. the information about Punjab’s tourist destinations. These bodies should have representation of experts from the industry.doc/01 . • A Computerized Information Centre should be set up at the State level to make available necessary information to the agencies/entrepreneurs who wish to set up tourism projects. production and distribution of promotional literature. individual agencies and individuals connected with the tourism. • Punjab State Heritage and Tourism Board should assume a catalytic role focused on acting as clearing house of information.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). policy advice etc. Department of Tourism Punjab 5. attractions and related information would be made available to tourists from outside the State in their own cities. the State Government should earmark funds in the annual budgets of the departments concerned for securing the purpose mentioned earlier • In conformity with States’ promotional role in the development of tourism sector. • The process of decentralization should be further strengthened by delegation of administrative and executive powers of approval of incentives to small tourism projects to District Level Bodies headed by the Collector. These bodies. The States role should be to primarily focus on strengthening and upgrading existing infrastructure and development of new infrastructure. 5-6 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. • Efforts should be made to get funding for development of basic infrastructure for these destinations / areas from national and international agencies. in addition. To ensure timely provision of necessary funding. • The Punjab State Heritage and Tourism Board should assist entrepreneurs and agencies in tourism sector and should try to help alleviate their difficulties particularly vis-à-vis the Government and its agencies. Reputed consultants should be hired to prepare area development master plans / feasibility studies in respect of important tourist destinations and areas of tourism potential. • The Government should make commercial services available entirely through private sector or in association with it. all competitive and commercial activities of Punjab Tourism Development Corporation be privatised except where no entrepreneur is coming forward to meet the existing need. Thus. the role of the State should be as follows: • The Department of Tourism of the Government of Punjab should take all necessary and immediate steps to finalise the Tourism policy of the state. will also secure coordination from other departments / agencies of the Government in development and promotion of tourism.3 Redefining the Role of the State in view of changing market trends In view of the changing market trends and the importance of the Tourism Sector.

2. Each of these gurudwaras has its historical significance. (ii) Leisure Tourism This type of tourism can be easily promoted by creation of manmade facilities like Amusement parks. • The Council should meet periodically to deliberate upon policy as well as individual issues and offer suitable advice to the Government. 5. Improving basic civic amenities at these places of religious importance and publicity of these places will attract more tourists to these places. Care should be taken to ensure that prospective investors do not have to suffer protracted and complex administrative process.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). • A High Powered Committee under the Chairmanship of Chief Secretary with Director of Tourism as the Member Secretary can be constituted with the objective of securing effective co-ordination among various Government departments and agencies and also to speed up decision-making process concerning tourism. The newly formed Tourism Heritage Development Board .4 Focus on Tourism Products (i) Religious Tourism Punjab is famous for its numerous gurudwaras. The Ministers and Secretaries of administrative departments concerned should be the members. In Punjab.doc/01 . Golf Course etc. which has been set up by the state Government under the Chairmanship of the Chief Minister can function in the similar lines as discussed above. approvals required under different laws and rules. • In order to create a participative forum for deliberation and discussion concerning tourism industry. Punjab State Heritage and Tourism Board and Directorate of Tourism should play active role to ensure that investors get various permissions easily and are provided with all the necessary facilities. experts and related organisations should be nominated as members. The committee should meet regularly and enjoy full powers of Government. Ropeways. 5-7 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. a high powered committee has already been set up but it needs to be assessed whether it has been set up or is functioning in the similar lines as detailed earlier. which are not consistent with the approach of the Tourism Policy of the state. • Intensive efforts should be undertaken to attract investors from outside the State as well as from other countries including Non-resident Indians (especially Punjabis) to invest in tourism sector on large scale. Department of Tourism Punjab • A Single window clearance system should be instituted for speedy clearance of various permissions. The Additional Chief Secretary (Tourism) should be the Member Secretary of this Council. a Tourism Advisory Council headed by the Chief Minister should be set up. The representatives of tourism industry. including the approval of the Chief Minister and the Council of Ministers wherever required. Water sports complex. Necessary modifications/amendments should be made to various administrative arrangements and laws.

Golf Course etc. air conditioned shopping malls. 5-8 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. (viii) Nature Tourism The state has the famous wetlands. which can be developed judiciously to promote nature tourism. However. restaurants or museums by providing suitable incentives to owners. will lead to increase in tourist related activities in these locations. (iv) Business Tourism The business tourists frequently visit the destinations like Jalandhar. In fact.doc/01 . Government should take necessary steps to promote Heritage tourism in the State. Craft and Cultural Activities There are several pockets in the State. havelis. Development of these structures can also help to market the local culture. Rural tourism clubbed with festivals and other cultural events will give a significant boost to the inflow of domestic and foreign tourists.3 Environmental Protection and Cultural Preservation The tourism development in Punjab should be ideally sustainable. (vii) Rural Tourism Punjab has a unique culture and it is famous for its hospitality throughout the world. These need to be systematically promoted and marketed among the domestic and foreign tourists.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). State should encourage private investors to create such facilities on highways. there are many fairs that are celebrated through out the year with enthusiasm. arts and crafts. These historical buildings can be converted into heritage hotels. restaurants. (v) Highway Tourism There is a good network of State and National highways that criss-cross the State and a large number of travellers prefer road journey. picnic spots. Ludhiana and Kapurthala. Development of this sub-sector will not only attract foreign tourists but also provide encouragement and support to the heritage structures of the state. Extending entertainment options in these location like multiplexes. Similarly. along the highways at suitable intervals for the highway travellers to relax. Department of Tourism Punjab (iii) Culture & Heritage Tourism A large number of old palaces. 5. There is a need for creating necessary facilities like hotels. which are known for their handicrafts and other craftsmanship. travellers can be induced to follow certain traffic routes if such facilities are better developed. sarais exist in the State. any development is bound to have a negative impact on the environment and cultural imbalance of the region. (vi) Tourism based on Traditional Art. water parks etc.

heritage. • Legislative factors regarding tourism development/No Development Zones (NDZ). an environmental planning approach is essential for sustainable tourism development. 5-9 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. should be considered. culture and occupation of the locals. • Tourism is said to be in conflict with the environment when the arrival of a large number of tourists at a destination leads to overcrowding and generation of wastewater and other pollutants causing damage to the surroundings.g tourism in bigger cities like Ludhiana and Jalandhar is moving towards high spending projects like water parks. Destination wise assessment of carrying capacity requires extensive detailed study and analysis.doc/01 . socio-cultural or economic problems. Thus. Similarly. Tourism carrying capacity is based on the concept of maintaining a level of development and use that will not result in serious environmental deterioration. Department of Tourism Punjab • One of the major tourism related benefits which the state can gain is the conservation of its natural and manmade environment e. • Constant monitoring of the impact of tourism development at the location. Income generated from the tourism activities can help to preserve the environment of those places.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR).g. Forest and sanctuary area should be considered before planning for development in eco-sensitive areas. • A critical consideration for achieving environmental sustainability is controlling the development of a location within its carrying capacity limits. Other legislations such as Urban Land Ceiling. analysed and considered in determining developments at environmentally sensitive tourist destinations. • Encouraging community participation • Promoting local culture. • Geographic limitations and seasonality of a particular destination governs the economic viability of particular projects located there. • Restricting a quantum growth to prolong depletion of resources. Heritage sites. • Social factors like changing demographics and cultural behaviour have an impact on Tourism development e. and handicrafts at all destinations. The impact of the tourism on the environment and the culture of a particular destination should be minimised by: • Selection of the location for tourism activity such that it does not interface with the lifestyle. This necessitates that all aspects of environment be carefully surveyed. amusement parks etc. Executives and Professionals are moving towards tourist destinations offering meditation and healing centre facilities etc. which directly affects tourism projects. the heritage hotels and sarias are of fascination for the tourists and provide revenue for those who own them. establishment of wildlife wetland parks and sanctuaries can help the state to conserve its wildlife and rare species of plants and flowers.

The major items of attractions in Punjab as indicated by domestic tourists. The unique culture. State has excellent roads.For Highway Tourism. etc. the neighbouring competing states include Rajasthan. 5. Power. 5-10 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. The Perspective Plan must address various issues related to tourist needs & corrective measures to be taken while implementation of the plan. the competing states are Himachal Pradesh and Uttaranchal. 5. world famous Gurudwaras. as indicated by the foreign tourist.2 Competing States The State of Punjab has many destinations of varied tourist interests and therefore provides a unique competitive advantage. were Gurudwaras and religious places. village lifestyle and special interests like shopping for handicraft items. For Eco/ nature Tourism.4.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). surplus Power & sufficient water • State has a number of historic heritage sites • Large number of Non Resident Indians visits Punjab every year. An average domestic tourist is a pilgrimage tourist in Punjab. the attraction being -casinos. Tourists want value for money when they visit a tourist destination.4 Competition Analysis 5. and archaeological attractions and monuments. An average foreign tourist in Punjab seeks a blend of Culture & Heritage and Leisure avenues. the competing state is Haryana. Roads & Communications).e. These needs vary from region to region and tourist to tourist. coupled with historic heritage sites. there is a significant number of outbound tourists from the state to Nepal. Uttar Pradesh. retreat at international Wagha Border and handicrafts of the region provide a competitive edge to the state.doc/01 . For the heritage and historical monuments. leisure activities. The domestic and foreign tourists visiting Punjab have different needs. Department of Tourism Punjab 5. Outbound tourists from Punjab visit other places mainly for fun and enjoyment e. The attractions and major items of tourist interest.g.3 SWOT Analysis – Position of Punjab (i) Strengths • Punjab is dotted with a number of important pilgrimage centres • Active government support for Tourism development • Good core infrastructure (i. archaeological attractions.4. forts. are culture and heritage. leisure and adventure activities and special interests like handicrafts.1 Tourist Needs Analysis Tourist need & expectation is one of the main driving factors for the development of tourism. handicrafts.4.

Department of Tourism Punjab • Punjab is rich in art and culture and has unique handicrafts • High standard of living of the people in the state. Kerala.Religious. (iii) Opportunities • Rich in Culture & Heritage • Punjab has excellent general infrastructure. • Ineffective Marketing (Low Awareness due to lack of brand image) • Inadequate Promotion & Publicity about the state • Lack of appropriate information for the tourists (Lack of adequate tourist information centers / kiosks) • Inadequate knowledge about opportunities amongst tourists & tour operators • Low provision for tourism in the state budget • Tourism in the State has been affected by a long militancy period and current disturbances along the international border. Leisure. Goa. Heritage Properties of Rajasthan) • Lack of effective policies (Punjab is yet to bring out a Tourism Policy). Eco.g. Tremendous scope for tourism development • Proximity to national capital offers several advantages for tourism promotion • Strategic geographical location – Punjab is located en-route to frequented tourist destinations in Himachal Pradesh and Jammu. • Potential for development of Niche Products . • People of the State ( locals) love to spend on food and travel and thus form a major chunk of domestic tourists. Andhra Pradesh) made successful efforts at developing tourism within their states.e. the relative inability of Punjab to harness and develop its full tourist potential may be attributed to a combination of factors such as: • State owned facilities are not maintained properly • Publicity of destinations not comparable with the best in the country (e. • Typical dance / music form of the state( Bhangra and Gidda) – the international icons like Gurdas Maan and Daler Mehandi have made significant impact of them in India and abroad • Entrepreneurial / hardworking nature of the locals (ii) Weaknesses While other States (i. • Inadequate Tourism Infrastructure (Lack of Star Category facilities at many tourist destinations of importance.doc/01 . Heritage. Special interest and Educational Tourism • Potential for attracting large number of outbound tourists and non-resident Indians 5-11 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). AP.

Rajasthan etc. Rajasthan) • Security restrictions .Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). It has been observed that spending level of business tourists is higher than that of other category of tourists.e. The leisure tourists are far and few.doc/01 . retaining these tourist as well as attracting tourists from other States will play a pivotal role in development of tourism in Punjab. o Availability of tourism infrastructure such as tour/taxi operators. (iv) Threats • Competition from other neighbouring States focusing aggressively on tourism (Himachal Pradesh. Spending Levels of Tourists in Punjab Spending level of tourists depend upon category of tourist and purpose of visit.) • Border tourism – Retreat ceremony at Wagha Border is a unique attraction • Tourism has been accorded industry status by the Punjab government • Local Private Entrepreneurs are interested in the tourism sector and have the necessary capital. borne out of anxiety to renew roots and pass a sense of culture to their children. communication network and transportation facilities to the major States in India. With Delhi. o Availability of basic infrastructure. whereas the pilgrim tourists tend to spend less. They have a keen interest in local destinations. For the purpose of leisure.5. the tourism industry is surviving mainly because of Religious and business tourists. they prefer destinations like Delhi and Himachal Pradesh to Punjab. During the last five years it has grown at CAGR of around 3%. but this market is hardly tapped.1 Tourist Trends and behaviour (i) • In Punjab. A significant number of NRIs visit Punjab every year. o Awareness about the destinations in the mind of tourists. Most of these NRIs visit pilgrimage centres in Punjab. Himachal Pradesh. The domestic tourist arrival to the state has not significantly increased over the years. As the tourists from within the State form a major share of total tourist arrivals in Punjab. wayside amenities and development of viewpoints and destinations. • The selection of a destination to be visited (among the various choices available) is done by the tourist using the following four factors: o Availability of ample tourism avenues in terms of natural resources and geo-biodiversity.5 Market Analysis 5.Border state 5. Department of Tourism Punjab • Possibilities of joint efforts with neighbouring States (i. • Non Resident Indians (NRIs) are an important tourist segment. 5-12 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.

09 12 8 9. The future growth of tourist arrivals in Punjab have been worked out based on the destination wise increase in tourist arrivals keeping in view the proposed infrastructure development projects in and around these destinations.5.6%.2.05 8. The projected tourist inflow (domestic and foreign) to Punjab during the next 20 years based on the current tourist arrivals as worked out from hotel rooms and their occupancy rates is as given in Figure 5. Accommodation and travelling expenses form a major share in total expenses for all categories of tourists.72 16 16. Overall. Our discussions with the State Department of Tourism revealed that the published figures are not accurate. The prices that the tourists pay have gone down for hotels.58 12. 5.18% of the total all India tourist arrivals. information was collected regarding spending levels of various categories of tourists.1: Projected Domestic Tourist Inflow to Punjab 20 15. The overall compound annual growth in tourist arrival to Punjab during the year 2001 to 2021 is 4.2 Market Potential The tourist arrivals in Punjab in the last few years are experiencing a mixed trend. It has also been observed that during the last 5-6 years the spending pattern is more or less stagnant.Study Report on Preparation of 20 Years Perspective Plan for Dalal Mott MacDonald Development of Sustainable Tourism in Joint Director General (MR). Estimates of the tourist inflow (based on which projections have been done) to the State have been worked out based on the available hotels in the state and their occupancy rates (as found out during the market survey).39 million which was 0. This is presented in Chapter 3 of the report. (ii) Occupancy and Tariff Trends Overall hotel industry is experiencing a mixed trend in occupancy levels. The tourist arrival in Punjab for the year 2000 was 0.08 4 0 2001 2005 2010 2015 Year 5-13 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. At most of the destinations. This is because of the increasing competition among hotels. tariff levels at major hotels have remained more or less stagnant. Figure 5. State Government priorities for each destination and the proposed investments in tourism related projects as specified in this Perspective Plan.doc/01 2020 2021 .80 7. Department of Tourism Punjab During the course of survey. there are very few hotels in Punjab that have been able to increase the room tariffs over a period of 3 to 4 years.1 &5.

viz.44% 4.1: Destination Wise Projected Tourist Arrivals Sr.6% A majority of the tourists in Punjab are from outside the State primarily because of religious and business purposes.68% 3. 5-14 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.Study Report on Preparation of 20 Years Perspective Plan for Dalal Mott MacDonald Development of Sustainable Tourism in Joint Director General (MR).1 Table 5.) Year 2021 211953 547609 51772 183308 25831 14816 51141 39429 500815 12347 8890 10865 8591 44682 2258 31506 1745813 5.5.65% 3.19% 3. Department of Tourism Punjab Figure 5.2% 5.5.4 Market Segments CAGR 6.65% 3.37% 6.11% 5. The total market for tourism in Punjab can be segmented on the basis of three parameters.doc/01 .3 Market Segments and Possible Target Markets 5. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Destination Gurudaspur Amritsar Kapurthala Jalandhar Hoshiarpur Nawanshahar Rupnagar Fatehgarh Sahib Ludhiana Moga Firozpur Muktsar Faridkot Bathinda Sangrur Patiala Total Year 2001 58479 261765 17913 81946 9107 7903 18214 11515 200561 6586 4742 5795 4425 12328 1204 8692 711175 Tourist Arrival (in nos.29% 6.65% 4.19% 3. No.35% 3.34% 4.19% 3.19% 6.75% 5.2: Projected Foreign Tourist Inflow to Punjab 100000 82781 87291 80000 63678 60000 40000 20010 20000 5334 8169 2001 2005 0 2010 2015 2020 2021 Year The destination wise projected tourist arrivals and the CAGR for the Tourist Arrivals in Punjab is given in Table 5.

interacting with various stakeholders in the sector especially the Department of Tourism. health resorts and water sports are suggested in these places. UK and France U.2: Market Segment and Possible Target Markets Sr. Golden Temple of Amritsar. Madhya Pradesh All transit tourists from and outside state 5.S.A. Uttar Pradesh. Himachal Pradesh 4 Business 5 Highway Delhi. of Punjab and PTDC. Germany. Himachal Pradesh. No.2 Table 5.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). • Area of interest: Certain natural and religious destinations attract tourists due to the special attraction they have e.6 Perspective Plan 5. Market Segment Target markets – outside State Domestic 1 Pilgrimage/Reli gious Haryana. Projects such as amusement parks. Madhya Pradesh 2 Leisure/Village Punjab and neighbouring states 3 Heritage Delhi. Germany. Uttar Pradesh. Such destinations have limited but assured market. Prior to visiting the destinations for implementing the primary survey.doc/01 . Afghanistan. Haryana. Pakistan Not for Pilgrimage but to study the heritage value of the pilgrimage spots from U.g. 5-15 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. as there is no substitute to these products. Canada.1 Methodology (i) Collection of Data Foreign Indonesia. Japan and Australia NRIs/foreigners travelling enroute The methodology adopted for preparation of the perspective plan for the State of Punjab involved collection both primary and secondary data form various sources. for various tourism themes are listed in Table 5. France U. a water sports complex in a remote area will fetch more revenue if close to urban area than a remote area.A. an assessment of the various destinations and their current tourist attractions was done. Delhi.A.S. Department of Tourism Punjab • State/Country of origin: Popular destinations having good basic and tourism infrastructure can be targeted for tourists form outside Punjab and the foreign tourists.g. Himachal Pradesh.6. • Spending Power of Tourist: Selection of a destination for a tourism projects should match with the spending power of the tourist e. Rajasthan. Canada. UK France. wetlands of Harike Pattan and Kanjli etc.S. Japan and Australia U. Govt. Investments in tourism projects should be encouraged in these destinations so as to retain tourists for longer duration and increase in the number of spending avenues. Identified target markets.S. UK Canada. UK France.A.

Identification of investments required for tourism projects was based on the propose of visit of tourists and spending power of tourists visiting particular destination. Gurdaspur. Department of Tourism Punjab The destinations were selected in such a manner that the total tourist arrivals to these destinations are more than 90% of the total tourist arrivals in Punjab. Restaurants and Food Joints Parking cum Shopping Complex Water Sports Complex Folk Village Punjabi cultural and Food Festivals Sound and Light shows Amusement Park Ropeway Golf Course Casino Heritage train and Palace-on -wheels All the above tourism projects are revenue generating and cater to different market segments. 8. 5-16 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. 7. 6. average capacity utilisation etc. of nights X Accommodation occupancy factor = No. existing bed capacity of that destination and average duration of stay at that destination. (ii) Accommodation requirement Accommodation is an important aspect of tourism industry. 2. 11. of additional beds required No. of additional beds required Average room occupancy Adjustments in the proposed capacity addition of accommodation at various destinations were made so as to offset the seasonal variations in demand. The primary survey provided the base for preparation of the Perspective Plan for Tourism Development in Punjab in terms of destination prioritization. Kapurthala etc. Spending on accommodation account for 50% of the total spending per day per tourist. Similarly restaurants and eating joints have been considered either on the highways or close to existing/proposed tourist attractions. of Tourists X Average length of stay No.doc/01 . The tourism projects where private investment is envisaged has been classified into the major head like: 1. 10. 9. No. growth forecasts. 5. Pathankot. Bathinda. (iii) Tourist need analysis and project ideas The two important components of private sector participation are accommodation and tourism projects. assessment of infrastructural gaps etc.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR).1. Destination wise tourist accommodation facilities required and the investment thereof are given in Appendix 5. 4. The number of additional beds required at all the visited destinations was calculated based on estimated tourist arrivals. evolution of Project ideas. The Water Sports Complex and the Amusement Park has been considered in and around urban centres viz. phasing of projects. 3. The destinations and tourism areas having State Government priority were given more attention during visits. of rooms required = No.

This appears meagre compared to the untapped potential of the State as a Tourism Destination.doc/01 . fresh investments are made in tourist infrastructure to attract and facilitate tourists. A restaurant may come up at a destination before a water park/ entertainment facility. there should be another similar primary destination ready to substitute the destination in its maturity phase. airport.) and with augmentation of basic infrastructure at that destination. it is a secondary destination.63%. Moreover to attract the minimum number of tourists required at a destination. 5. At such a point. The tourism growth in the State can be increased significantly considering the following amenable factors: • Fairly good basic Infrastructure like roads.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). The increase in tourist inflow further attracts private investment and the cycle continues till a point where the destination reaches its carrying capacity.2 Tourism Contribution to GDP Presently the contribution of tourism to the state GDP is in the range of around 1. etc. rail. • High standard of living.6. government departments’ start investing in revenue generating projects like accommodation etc as demonstration projects to attract private investments. as the minimum economic size of a restaurant is less than that of a water park. etc. • Variety of attractions . hill station. The destination development and investment planning thereof is discussed below. power. Private sector investments are done at this stage further increasing the tourist inflow exponentially. etc. so that the tourists are retained in Punjab and not move to other states. • Very close to the national capital which is the most important entry & exit point for foreign tourists. Carrying capacity is a point beyond which any further development would result in negative growth of tourist arrivals. Department of Tourism Punjab (iv) Development of Destinations Private sector investment in tourism is only possible at popular destinations where the minimum number of tourists per year is large enough to make the proposed project viable. leisure. • Easy access from the golden triangle. 5-17 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.heritage. the availability of basic and tourism infrastructure is essential. With gradual increase in the number of tourists and promotion of that destination. While these public sector investments are made at the destination. This implies that any further development beyond the carrying capacity of a destination depletes the natural resources and the potential for tourism at that place resulting into it being less attractive for tourists. • Very large NRI population visiting Punjab every year. The third phase begins when a destination has the basic and tourism infrastructure and has graduated to a primary destination. Archaeological. Thus. Such destination with potential for tourism but non-availability of basic infrastructure is termed a tertiary destination. • Very high buying power in the state. These investments are generally small in magnitude and are funded through the budgetary allocation of state tourism department and local self-governments. In this phase. beach. the life cycle of a location as a tourist destination begins with the place having the requisite tourist potential (wild life. where a destination reaches its carrying capacity. major city.

Study Report on Preparation of 20 Years Perspective Plan for
Development of Sustainable Tourism in

Dalal Mott MacDonald
Joint Director General (MR), Department of Tourism

Punjab

Government inclination for promotion through private sector participation

Based on basic premise of possibility of exploiting tourism potential of the State, this Perspective Plan
aims to enhance tourism contribution to State GDP from the present level of 1.63% to 5.21% in
the next 20 years
Derivation of various components of this Perspective Plan on the basis of goal of enhancing tourism
contribution to GDP is explained in the diagram given below.
Figure 5.3: State GDP Goals

Growth in
Contribution
to State GDP

Growth in
Tourist Inflow

Destination-wise
Tourists Growth

Destination
Assessment

Growth in
Average
Spending
Pattern

Employment
Generation

Destination
Development Plan
Short-Term

Investment Phasing

Mid-Term
Long-Term
Details of the contribution of tourism to the state GDP spread over a 20 year perspective is given as
Appendix 5.2.
5.6.3

Destination development

A conventional demand supply-model suggests that the average spending per day of tourists visiting
popular primary tourist destinations is more than that for secondary destinations. The perspective plan
should offer a proper mix of primary & secondary destinations in order to cater to tourists of various
spending levels. New tourism projects coming up at primary tourist destinations increase demand and
consequently the average cost per day at that destination. Thus, when the plan provides for fresh
investments in primary destinations in revenue generating tourism projects, it should also provide
budgetary support for strengthening of tourism infrastructure in secondary & basic infrastructure in tertiary
destinations. Figure 5.4 indicates the approach to destination development through investment planning
5-18 of 25
1450//A/ February 2003
C:\websiteadd\pplan\punjab\Volume I\Report.doc/01

Study Report on Preparation of 20 Years Perspective Plan for
Development of Sustainable Tourism in

Dalal Mott MacDonald
Joint Director General (MR), Department of Tourism

Punjab

Figure 5.4: Approach to destination development through investment planning

PRIMARY
DESTINATION
Private sector
investment in
Revenue
Generating
Tourism
Projects

SECONDARY
DESTINATION
Tourism
department
Investments in
Tourism
Infrastructure
Projects

TERTIARY
DESTINATION
Public Sector
Investment on
Basic
Infrastructure

DESTINATION A
o Accommodation
o Restaurants
o Other revenue
generating tourism
projects

DESTINATION A
Way Side Amenities
Public Amenities
Signage
Tourist Information
Centre
o Tour operators

DESTINATION B
o Roads/ Rail/ Airports
o Transportation/
Communication
o Water & Power

DESTINATION B
Way Side Amenities
Public Amenities
Signages
Tourist Information
Centres
o Tour operators

DESTINATION C
o Roads/ Rail/ Airports
Transportation/
Communication
o Water & Power

o
o
o
o

DESTINATION A
o Accommodation
o Restaurants
o Other revenue
generating tourism
projects

o
o
o
o

This type of an investment plan would help secondary destinations like Patiala, Gurdaspur and
Hoshiarpur to substitute for primary destinations like Amritsar, Jalandhar and Ludhiana that have
reached or nearing their maximum carrying capacity. Looking at destinations as products, it means
that when one product/ destination reaches its maturity phase, other product variants (similar
secondary destinations) are in their growth phase, thus retaining the total market share

5.6.4

Feasibility/Sustainability Study

The projects identified at each destination during the survey, and after discussions with experts and
government authorities, were assessed for their sustainability on Technical, Financial, Environmental
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Dalal Mott MacDonald
Joint Director General (MR), Department of Tourism

Punjab

and Social aspects. Private sector investment projects have been included in the Perspective Plan.
Projects that are not financially viable but are essential for tourism development like providing of
basic and tourism infrastructure are proposed for funding through budget outlays.
The various factors considered while assessing the sustainability of a particular project are discussed
earlier in Chapter 4

5.6.5

Strategy/ Marketing

Promotion of a destination is addressed to both tourists and private sector entrepreneurs and thus most
of the promotional expenses for a destination or state have to be borne by the State Tourism
Department.
The promotion campaign of the state should be planned in line with the destination prioritization done
earlier. The marketing strategy and the media mix suggested by DCEL are discussed at length in
Chapter 6

5.6.6

Assumptions

Future growth of tourist arrivals in Punjab have been worked out based on discussions with
Directorate of Tourism, Govt. of Punjab.

Destinations visited form a share of almost 90% of the places visited by tourists in Punjab.

The current level of accommodation availability at visited destinations is sufficient for the
present visitor turnover. This assumption is based on discussions with local tourism officials
at respective destinations. There is, however, shortage for accommodation in short and long
term

Though the perspective plan takes into consideration the major development plans by other
government departments it does not include their proposed investments in the perspective
plan.

5.6.7

Targets

(i)

Tourism product mix

The proposed tourism product offered by Punjab would be a mix of various projects in heritage,
leisure, highway, religious and rural tourism. Unlike other states, stress would not be laid on one
particular theme. All tourism themes would be given equal weightage in terms of development.

(ii)

Investments

The perspective plan envisages a total investment of around Rs. 281 Cr in next 20 years for the
sustainable development of tourism in Punjab. This investment can be segregated depending upon the
source of funding. The three sources of investment and their total investment is given below in Table 5.7.
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Study Report on Preparation of 20 Years Perspective Plan for

Dalal Mott MacDonald

Development of Sustainable Tourism in

Joint Director General (MR), Department of Tourism

Punjab

Table 5.3: Investment Sources & distribution (during 2002 – 03 to 2022 – 23)
Source
Public
Sector

Private
Sector
Public +
Private
Total

Projects Type
Promotion, Basic Infrastructure, Tourism Infrastructure,
projects in restricted zones like forts/railway, Human resource
management, Tourism management and administration and
incentives etc
Revenue earning projects at primary and secondary
destinations
Joint projects like cultural and food festivals

Investment
(Rs Lakhs)
4836.46

%
Share
17.19

23284.85

82.76

15.00

0.05

28136.31

100%

The total investment proposed in the perspective plan can also be classified into investments in major
heads viz.:
1.
2.
3.
4.
5.
6.
7.

Accommodation
Tourism Projects
Tourism Infrastructure
Promotion and Publicity
Human Resource development
Tourism management and Administration
Others (Incentives and subsidies etc)

The year wise investment plan for all the above heads is given in Appendix 5.3. A summary of
investments in next 20 years is given in Table 5.4.
Table 5.4: Summary of Investments for 20 Years
S. No

Description

Short Term

Mid Term

Long Term

(2002-03 to 2006-07

(2007-08 to 2011-12)

(2012-13to2022-23

Total

% Share

Total

% Share

Total

Investment

Investment

Investment

(Rs in Lakh)

(Rs in Lakh)

(Rs in Lakh)

% Share

1

Accommodation

811.42

53.39

3966.06

59.65

15719.44

78.71

2

Tourism Projects

273.98

18.03

2099.05

31.57

3684

18.45

3

Tourism Infrastructure

259.6

17.08

294.4

4.43

61.25

0.31

4

Promotion

67.25

4.42

47.70

0.72

97.32

0.49

33.63

2.21

31.80

0.48

97.32

0.49

40.35

2.65

47.70

0.72

116.79

0.58

33.63

2.21

158.99

2.39

194.65

0.97

1519.85

100.00

6645.69

100.00

19970.77

100.00

5

Human Resource
Management

6

Tourism
Management/
Administration

7

Others
(Incentives/Subsidies)
Total

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Dalal Mott MacDonald
Joint Director General (MR), Department of Tourism

Punjab

It is assumed based on site visit observations that the current accommodation availability is sufficient
and hence accommodation projects have been planned in the medium and long term. Punjab does not
have heritage/5-star accommodation facility which needs to be created in the long run.
1. Accommodation
Investments coming under this head are exclusively accommodation projects proposed at various
destinations. Accommodation forms a very substantial part of the total tourism investment and hence
treated as a separate head.
The investments under this head would be mostly private sector investments except for upgradation of
PTDC complexes to be funded by the government.
2. Tourism Projects
This head includes revenue generating tourism projects that provide avenues for entertainment, leisure,
shopping and food for tourists. The investment in these projects would be through private investors.
At some destinations where private players are not allowed such as forts, government departments
would invest in the revenue earning projects proposed at those destinations.
3. Tourism Infrastructure
These investments funded by government expenditure would be utilized to strengthen tourist facilities
such as:

Public Amenities

Way Side Amenities

Area beautification and development

Tourist Information Centres/Information Kiosks

Heritage train/ palace-on -wheels

Signage, etc

4. Promotion
The expenses incurred on promotion of Punjab as a destination on national and international platform
would be funded by the budget of tourism department.
5. Human Resource Development
Tourism falls into the service industry, which essentially implies that people engaged in this trade,
deal with people and cater to their needs. Hence, the people in the tourism industry need to develop
skills for dealing with tourists and to develop a knowledge base, which has to be constantly updated
for the facilities available to the tourists.

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Development of Sustainable Tourism in

Dalal Mott MacDonald
Joint Director General (MR), Department of Tourism

Punjab

The need for training persons in this industry is felt due to the following reasons:

The impression of a tourist during his visit is largely determined by two factors – the first is
the impression of the tourist on the site visited and its history and the second, the hospitality,
quality of service and knowledge and courtesy extended to the tourist during his stay.
Therefore, a lot depends on the persons in the trade to make the tourists’ experience a
pleasant one. The right selection, training and development are thus very important.

Being a service industry, it offers tremendous scope for employment to a vast cross section
of persons in various capacities like travel agents, guides, hotels (front office, waiters, cooks,
stewards, housekeeping, etc.), and private entrepreneurship in travel trade, restaurant, lodges
and souvenir shops, artisans involved in production of handicrafts, support and ancillary
services.

The two major activities in tourism are:
1. Accommodation and hospitality and
2. Travel trade.
Training for both these activities has to be based on clearly identified skills and
knowledge needed for their effective performance.

6. Tourism management and Administration

A proper management framework for administering the tourism needs to be developed. This
will call for

Develop MIS System

Human Resource Development Plan

Creation of EIA Cell & Project Development Company to assist Tourism Department in
speeding up of development process.

Others

To encourage investment by the private sector in the tourism sector suitable incentives and
subsidies will have to be given to the private entrepreneurs. This will ensure a uniform
development of the destinations with fewer burdens on the government.

The destination wise phasing of investments under all above heads is given in Appendix 5.4.
5.7

Summary of 20 years Perspective plan for sustainable development of tourism
in Punjab

5.7.1

Scope

1.

Total number of destinations covered: 12

2.

% share of covered destinations in total tourist arrivals: 90% (approx)

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Study Report on Preparation of 20 Years Perspective Plan for
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Dalal Mott MacDonald
Joint Director General (MR), Department of Tourism

Punjab

5.7.2

Investments

Total Investments:

Rs 281.36 Cr

Private sector investments:

Rs. 232.85 Cr (82.76%)

Public Investments:

Rs. 48.36 Cr. (17.19%)

Public + Private:

Rs.0.15 Cr. (0.05%)

5.7.3

Employment Opportunities

Tourism is one of the most employment friendly industries. Tourism is a sector with a high multiplier
effect in employment generation and has been a platform from which poverty can be combated and
economic growth attained. It is estimated that Tourism creates 47.5 direct jobs against 13 direct jobs in
the manufacturing sector for every million rupees spent. Further 17 domestic tourists’ leads to one
direct job and one foreign tourist generate one direct job. Each direct job has a multiplying factor of
around 2.6 i.e. one direct job generates 2.6 indirect jobs.
It can be said that with the projected increase in the number of tourists around 1.34 lakh persons will
be employed in tourism related activities by 2022. Special focus can be given to women where in
specific jobs like handicrafts promotions, guides, tourism facilitation centres, way side amenities can
be reserved for women. We suggest that around 30 % of the jobs should be reserved for women. By
way of this the objective for socio economic development of the area will be achieved. Also this
would also lead to sustainability of the tourism in the area. Appendix 5.5 gives employment generation
projections over the next 20 years.

5.7.4

Key Characteristics

Development phased on the basis of destination prioritization

Suggested projects checked for sustainability considering economic, environmental and
socioeconomic factors.

Project profiles and feasibility done for commercially viable projects

Year wise phasing of investment projects destination wise specific projects.

Government expenditure kept limited to promotion and some major projects.

Destination prioritization based on government priority and tourist trends.

Major infrastructure projects planned in Punjab considered while estimating the growth of
tourist inflow to particular destinations.

5.7.5

Tourist Circuits

Based on the availability of the huge variety and diversity in the places of tourist attraction with in the
state, an effort has been made to identify and develop tourist circuits based on certain criteria, so as to
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Dalal Mott MacDonald
Joint Director General (MR), Department of Tourism

Punjab

enable the tourist to extract maximum pleasure. The Criteria for selection of circuits in brief are as
follows:

Should provide the tourists with a unique experience

Multiple attractions

The entry and exit points should be popular tourism hubs/major connecting cities

Well developed infrastructure and good means of accessibility

Should possess the carrying capacity and ability to withstand tourist inflow

Should not hamper the ecological balance of the region

Depending on the nature and the types of tourists the state receives, the identified circuits have been
further grouped into following themes:

Religious Tourism (Gurudwaras and other places of pilgrimage)

Culture & Heritage Tourism (Forts and Palaces)

Rural Tourism (at selected villages)

Eco Tourism (Wetlands of Punjab)

Leisure Tourism (at specially developed sites)

Highway Tourism ( at the national and state highways)

The details of the identified tourist circuits are presented as Appendix 5.6 and letter from Ministry of
Tourism, GOI regarding tourist circuits is presented as Appendix 5.7. Potential destinations of other
states will be linked to the identified potential destinations in Punjab.

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1 Introduction This chapter discusses the issues related to implementation of the tourism perspective plan – issues of promotion. Department of Tourism Punjab 6 IMPLEMENTATION STRATEGY 6. it is essential to identify strategic factors imparting competitive advantage and build appropriate strategies for attaining the desired goals/ targets envisaged in the Perspective Plan. the general factors typically affecting the demand in the tourism industry have been considered.Study Report on Preparation of 20 Years Perspective Plan for Dalal Mott MacDonald Development of Sustainable Tourism in Joint Director General (MR). economic and political status of the country • Demand for travel is dependant on a number of goods and services which requires a high degree of co-ordination and efficient delivery systems 6-1 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. as under: • Social.doc/01 . To make this happen. financing. Based on findings of the survey and focus group discussion among key stakeholders of the tourism sector. The aim of devising development strategy is to develop and sustain Punjab as a major tourist destination. human resources development and agencies to undertake various activities. the following have been identified as key factors around which the development strategy has been formulated: • High Profile • High Quality • Customer Focus • Good Value for Money • Planning & Management HIGH PROFILE Awareness (Initial Phase) Brand Image (Ultimate Aim) PLANNING & MANAGEMENT Institutional Strengthening Human Resource Development HIGH QUALITY CRITICAL ACTION AREAS Carefully Developed Destinations / Products High Service Standards CUSTOMER FOCUS VALUE FOR MONEY Enhanced Quality Levels Satisfied / Excited Visitors Realignment of Customer Focus Meeting Tourist Expectations Tourist Friendly Culture Before conceptualising the framework used in formulating the strategy and the action plans.

Pre-travel arrangements . accommodation and transportation capacity.Pre-travel arrangement . • Though tourists make value comparisons between and among destinations and tourist products. Getting a visa organised Friendly.g. consists of goods of a highly perishable nature which cannot be stored e.Choice of destination . • The product or facilities have an inherent rigidity and hence cannot be shifted around to cope with altered situations at short notice and hence initial investments have to be planned carefully.Departure 6-2 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.g.Leisure – families going together .1: Profile of Tourists and the influencing factors a) Type of Tourist Foreign Tourist Classification .doc/01 Influencing Factors Promotion of country (cultural/leisure destination) Knowledge and Communication Packages offered Country held in what view (e.Transit & during stay .Leisure i. Department of Tourism Punjab • The product to a large extent.Industry/Job Incentives . historical heritage sites . • A tourist is mainly influenced by the image of the State/Country as projected by the media.g.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR).Specific interest e. A profile of the tourists and the factors influencing them are presented in the table below: Table 6.Business Executives .Departure b) Domestic Tourist .Business Executive . disturbed politically) Ease with which formalities taken care of..g. holiday .Leave Travel Concession . yet the ‘uniqueness’ of attractions in one country tends to transcend many other considerations.Choice of destination .e. archaeology. souvenirs Proximity Knowledge and Communication Packages available Tourism importance of the place Environment Price & value Variety of facilities Price & value Shopping opportunities .Pilgrimage .Arrival of tourist & during stay .. efficient trade/ travel agent Welcome Travel Quality of facilities Price & value for money Hospitality accorded Travel assistance Shopping opportunities e.Arrival into the Country .

So far. Anandpur Sahib) in Punjab are not known to tourists outside Punjab. an initial attempt aimed at increasing awareness with an ultimate objective of creating a strong image of the State is needed. Satisfied.1: Conceptual framework of Strategy Formulation Drivers (Tourism) Economic Development • • Projects Revenue/ Employment • Facilitation Project Identification Financial Viability DOT Punjab Investments • Most of the tourist destinations/tourist attractions (barring few like Golden Temple. Leave aside creating a brand image it has not been able even to create enough awareness. Hence. excited visitors bring new knowledge home and send friends off to experience the same thing—which provides continuing business for the destination.Study Report on Preparation of 20 Years Perspective Plan for Dalal Mott MacDonald Development of Sustainable Tourism in Joint Director General (MR). immediate focus must be on destination development strategy. • The survey and discussions also pointed out that the growth of tourism in the state has suffered primarily due to its inability to develop / provide high quality tourist destinations / products and services at these destinations. it would be essential to provide “Value for Money” to tourists through enhanced quality levels and appropriate pricing strategy. They have expressed the importance of tourism as one of the important sectors for achieving economic growth in their vision documents. in most of the districts of Punjab no star category accommodation is available till date. thrust has been always on attracting foreign tourists. Department of Tourism Punjab The conceptual framework used in formulating the strategy and the action plans is pictorially depicted as under: Figure 6. Sourcing tourists from international markets is of course very crucial in view of its foreign exchange earning potential. • For successful implementation of plans / programmes suggested in the Perspective Plan. The destination development strategy would basically include: • Careful selection and prioritization of destinations based on inherent potential of location • Phasing of Development • Customer focus is another area which needs to be re-looked. there is a need to create proper institutional set up to: 6-3 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.doc/01 . Aggressive focus on tourism by all these States would mean increased internal competition. For instance. While strategizing. The need to realign the tourism focus has been expressed by key stakeholders • Most States in India are focussing on tourism. In order to sustain competitive pressures.

Entertainment and amusement facilities operators. The various stakeholders directly or indirectly associated with the tourism promotion in the state can be grouped essentially into following categories: • Policy makers for Tourism Development. This would enable the concerned departments to make amendments if possible in their policies and regulations related to tourism projects and also provide feedback on issues related to their subject in the proposed projects. Directorate Tourism.2 Communication of Plans / Programmes Clear understanding of the perspective plan is essential to achieve goal congruence amongst various government departments. regional and local Tourism promotion councils. including. Travel operators. Tour operators. Hospitality industry (including Hotels. Art & culture groups.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR).). District collectors. • The above discussion clearly indicates the need for developing strategies related to following crucial areas: o Communication of Plans / Programmes o Overall Marketing and Promotion o Destination Development Strategy o Funding Strategy o Overall Institutional Strengthening o Human Resource Development The subsequent sections describe the above aspects in greater detail.doc/01 .e. Restaurants & Resort owners. • Beneficiaries of Tourism policies and Tourism development. and importantly target customers. It is absolutely necessary to carve out human resources development plan for this sector. who have a role in making policy that will affect Tourism development. etc. Punjab Tourism Development Corporation. Tourism funding agencies of state and central government and all concerned agencies of State and Central Government as stake holders of Tourism development in the state. • Implementing Agencies of Tourism related policies in the state. 6.e All concerned government departments. Department of Tourism Punjab o Communicate Plans / Programmes to Key Stakeholders o Monitor the developments envisioned in the plans o Facilitate co-ordination between State Government / Tourism & other related departments and other Stakeholders of tourism sector • The other area of concern for the development of this sector especially in Punjab is the dearth of good professionals. i. ( Domestic and Foreign tourists for information on the tourist places and Destination profile details) 6-4 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. i.

well-known personalities form the field of Art and Culture. Table 6. Planning Secretary and Secretaries of all concerned departments such as Water Supply. a high level co-coordinating committee. PSRTC.1 Developing a institutional Framwork To communicate and co-ordinate with different government departments to get required clearances from various departments. This committee will meet at least once in 6 months and if necessary more often to overcome any major hurdles that may come up. Table 6. This committee will be responsible for the implementation of the perspective plan. history. budget provisions. The tasks of communicating this plan should be primarily with Punjab State Heritage and Tourism Promotion Board (PSHTPB) – a nodal agency for the development of tourism in the state. ASI and State department of Archaeology. 6-5 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. Irrigation. Tourist projections − Developing tourism themes for which there is a potential and Destinations profile.2: Role of Stakeholders in Integrated Tourism Development in Punjab Stake Holder State Tourism Department Punjab State Heritage and Tourism Promotion Board Role envisaged as per the perspective plan − State Tourism policy and plan. The Managing Director of the Tourism Development Corporation. Sewerage. monitoring functions of PSHTPB − Communicating the plan and co-ordinating with various state government departments for resource allocation of respective departments − Policy making and designing packages for attracting private investment in Tourism projects. Forest. Art and Culture. − Tourism related Data base preparation. Finance Secretary.doc/01 . priorities. suggested state funded tourism infrastructure projects etc. − Setting up MIS cell for Tourism database − Preparation of Tourism promotion plan. There would also be representation from hospitality industry. Commissioner of the Tourism Department. project profiles for identified and prioritized tourism projects.2 describes the extent of involvement of important stakeholders in the process of Integrated Tourism Development. PWD. including media planning. the Tourism Development Co-Ordinations Committee (TDCC) is proposed to be set up with representation from all related state government department. Power. Archaeological experts on tribal lifestyle. The Secretary Tourism would be the convenor of the TDCC The convenor will be given the responsibility to communicate the perspective plan for project development and receive feedback from the concerned with regard to implementation issues of the specific projects suggested in the plan. Government of Punjab will be the Member-Secretary. travel writers and media.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). attracting investors − Acquisition and transfer of land till private investor takes over project. as Members. representative from CII and Chamber of Commerce. Formation of Tourism Development and Co-ordination Committee (TDCC) under PSHTPB would ensure co-ordinated efforts towards attainment of unified goal of Integrated Tourism Development in the state. The committee should comprise of by the Minister for Tourism as Chairman. tourism experts.2. NGO. Department of Tourism Punjab 6.

Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). − Monitor the environmental impacts of tourism development and suggest remedial measures to the concerned party. carrying capacity of Nature sites.doc/01 . sewerage and solid waste management − Clearances. − Water supply. − Revision of the perspective plan based on feedbacks − Getting/facilitating in getting clearance from various departments for the proposed projects. − Reviewing the implementation of the perspective pan and taking corrective actions as necessary − Recommend incentive schemes and financial assistance schemes for selected projects − Budgetary allocation for tourist infrastructure projects − Security status of existing Tourist destinations and traffic and other safety requirements − Coordinate with State Tourism department about Tourism projects and Tourism related events like fairs and festivals at various Tourist destinations. − Resource allocation and prioritization of restoration sites − Flood lighting of monuments − Issuing clearances for specific projects like Light & sound show. power. restoration of forest guesthouses etc. signages etc − Proposed nature tourism Projects − Track identification. cultural shows at monuments or haat – bazaars at the monument sites. − Present environment status at various tourist destinations and proper actions for environment preservations − Coordinate with TDCC in undertaking carrying capacity studies for existing and potential Tourist destinations and issue clearances to proposed Tourism projects for public and private investments. NOCs. destination priorities − Adding new routes to tourist destinations and to support Tourism development in the state. water and urban infrastructure projects. laws and regulations that can act as impediment in implementation − List of specific projects suggested in the plan. manpower planning and development. Department of Tourism Punjab Stake Holder Tourism Development and Co-ordination Committee Finance department Home Department Punjab Infrastructure Development Board (PIDB) Punjab State Road Transport department PWD Forestry Department Department of Environment and Punjab State Pollution Control Board State-Archaeology department Central Archaeology Department Urban Development Authorities Municipal Corporations Funding Agencies Role envisaged as per the perspective plan − Facilitate co-ordination with different departments and stakeholders − Get approvals from various State Government Department on the perspective plan − Receive feedback form various departments regarding the issues. − Provide guidance and security to domestic and foreign tourists by creating Special “Tourist Police Force” − Development of Infrastructure projects in the state. Coordinate for Air link enhancement − Available Tourist access and development based on Tourist projections. land acquisitions etc − Funding of Tourism & Tourism Infrastructure Projects 6-6 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. public amenities. − Co-ordinate for Railway projects with Central government. including basic infrastructure for Tourism projects and transportation projects. − Filling of basic infrastructure gaps − Resource allocation to development of roads. − Conservation of Central ASI monuments − Co-ordination with state government for developing them as Tourist destinations − Co-ordination with tourism department for incorporating tourism development details at various destinations and make urban infrastructure development planning accordingly. − Road development/maintenance at prioritized tourist destinations and tourism projects.

additions. This regional office would interact with concerned departments through TDCC.Study Report on Preparation of 20 Years Perspective Plan for Dalal Mott MacDonald Development of Sustainable Tourism in Joint Director General (MR). This exercise would then provide guidelines for respective departments on a time scale. It is necessary for all concerned state departments. to get clearances for specific projects in that area / destination / region. Departments Feedback Guidelines/ Regulations Regional Offices Clearances/ NOC The communication of the perspective plan for tourism development to the private entrepeneurs and funding agencies like Tourism Finance Corporation of India (TFCI).doc/01 . Departments / Key Stakeholders Relevant Govt. at implementation stage. accept the perspective plan. in principal to accept the perspective plan before initiation of the actual implementation process. 6-7 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. it will be assigned for implementation to TDCC. it is crucial to achieve goal congruence in the implementation of the perspective plan for development of tourism in Punjab. The communication process with various government bodies is shown in figure 6. capacity expansion − Investment in Tourism and related projects As mentioned earlier. IDBI. Department of Tourism Punjab Stake Holder Tour Operators Investors/ Entrepreneurs Role envisaged as per the perspective plan − Conduct customized tours − Introduce new tourist products − New tourist circuits. which would in turn give synergies in development of necessary infrastructure to sustain the planned growth in tourism.2: Process of Communication of the Perspective Plan – Govt. Department PSHTPB Perspective Plan Directorate of Tourism Approval TDCC Amendments Communication Govt.This would be helpful to private investors to make investment decisions in a particular prject. suggestions and amendments in the plan should be incorporated after receiving feedback from concerned government agencies on the perspective plan. The perspective plan also offers a shelf of Tourism projects giving project profiles of individual projects shortlisted in that area. They in turn will assign or co-ordinate with regional Tourism development office or district collector’s office as the case may be. SIDBI etc is essential in terms of informing them about the thrust areas identified by the state government. Once principally all concerned departments. All deletions.2 Figure 6.

This body will also assist the developers and promoters for obtaining the necessary environmental clearances.2 Other Relevant Departments (i) Market Research and Planning Cell The Market Research and Planning Department of DOT. 6-8 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.2.3: Process of Communication between Government and Private Investors Concerned Government Departments Clearances MR wing PSHTPB Promotion Wing Regional Offices Inquiry Single Window Clearance Private Investors/ Funding Agencies 6. The salient functions of this cell would be: (ii) • Creating Awareness and building brand image • Attracting Investment in the sector • Attracting tourists at specific destinations Environment Cell Environment cell will be constituted which shall be responsible for creating environmental awareness. The private investor should face minimal procedural hassles to expedite the process of capital inflow into the tourism economy. Figure 6. Department of Tourism Punjab A major impediment in setting up a tourism project is the number of clearances required to set up a tourism related project. monitoring and assessment of environmental issues related with the present and proposed tourism activities/projects and act as advisory board to provide all environmental solutions to these projects. As seen from the communication process in figure 6.doc/01 .Study Report on Preparation of 20 Years Perspective Plan for Dalal Mott MacDonald Development of Sustainable Tourism in Joint Director General (MR). Govt of Punjab would undertake feasibility study and detailed project reports for short-term projects.3 investors and funding agengies are insulated from the various state government departments. This cost can be recovered from the private investors taking up that project.

2 Defining marketing objectives The marketing objectives would broadly involve the following elements for formulating the marketing strategy: 1. etc. arts and culture and promote tourist attractions related to all these departments. Purpose-wise 3. Target investment inflow at each destination From the Target Customers' point of view. marketing the tourist destinations in Punjab will have to be done at two levels: 1. (iv) Regional Execution Offices The regional tourism offices of erstwhile PTDC / DOT would act as facilitators between investors and the government departments. ASI. Destination Prioritization 2. 6. Targeted Tourist inflow 4. Marketing for the foreign tourists The preparation of publicity material. organising of tourist festivals to coincide with the arrivals of tourists in Punjab and audio-visual presentations to familiarise the tourists with the tourist destinations 6-9 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. This department would work closely with other departments such as forests.3 Marketing Strategy 6. These offices would facilitate a single window clearance point for all projects proposed in that region.3.3. and 2. The regional offices would also assist investors and funding agencies in implementation stage for acquisition of land. Target customer – Location-wise.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). Marketing for the local and domestic tourists. Thus the marketing effort for tourism projects should be addressed to both tourists and investors of tourism projects.1 Marketing and Publicity Marketing and Publicity will play a pivotal role in successful implementation of the Perspective Tourism Development Plan. It is often a point of debate whether the tourist inflow at a certain destination attracts related infrastructure and projects or is it the existing infrastructure and tourism amenities that attract tourist to a certain destination. Department of Tourism Punjab (iii) Promotion/ Marketing Cell The Marketing Department (under erstwhile PTDC) would handle promotion and publicity campaigns directed towards both tourists and investors. 6.doc/01 . augmentation of basic infrastructure. Income-wise.

To this end. To sustain the growth of domestic tourists at an annual compound growth rate of 4. 5-star hotels. The department should print attractive brochures/leaflets on all tourist places of Punjab and exhibit them with all major travel agents. To increase the average duration of stay of foreign tourists 2. The Government marketing strategy will also be supported by involvement of private sector investors. The department should frequently get feedback from people in the field of travel which will be stored in data bank.e. etc. specific and practical. it is proposed that Government would spend an amount of Rs. festivals. As part of giving thrust to promote tourism and making Punjab a global destination. the Department shall also launch an Internet edition of the contents that go into the CD-ROM. For creating effective awareness about the places of tourist interest in Punjab. The department should also take up membership of all the International and domestic tourism related organisations. Department of Tourism Punjab in Punjab will have to be done in such a way that the product is neither undersold nor oversold. The approach of department has also to be changed and it will have to be more package oriented.25 lakhs for promotion during short term i.67. The effort of both Government and Private Sector is expected to boost Tourism inflow of both. fairs and exhibitions. The Department of Tourism of Punjab should open/revamp Liaison Offices in other important cities through out the country and in the Indian embassies in selected countries The Department of Tourism. The Department should engage the services of outside experts on a regular basis. It is also proposed to have a periodical study on impact of tourism related activities on a continuous basis. To provide avenues for expenditure so that the average expenditure of foreign tourists is increased. The department will also devise method of getting feedback from tourists.4% during the next 20 years 3. video and text based information on all the tourist spots in Punjab. a few objectives have been identified: 1. For this purpose. The Department should prepare documentaries on all important places of tourist interest.doc/01 . The department would make all efforts to put Punjab very high on the Tourism map of India and world.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). The department should strengthen its structure to meet the requirement of high inflow of domestic and foreign tourists. 6-10 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. Government of Punjab should also publish a multimedia CD-ROM containing audio. it is proposed to evolve an aggressive marketing strategy. The Department will actively participate in international travel markets. foreign and domestic tourists. between 2002-3 to 2006-07.

travel magazines and other business magazines and newspapers. TV. tourist magazines. Similarly in tourism industry a good promotion campaign will attract tourists on a sustainable basis only if it is backed by good accessibility (to destination) tourist infrastructure and tourist retaining capability. Such articles and interviews can appear in publications of associations related to tourism industry. 6. Other Magazines Newspapers Television Hoardings Travel Guide Tourist Magazines Table 6.2 Road shows and exhibitions Punjab tourism department should take active part in national and international tourism exhibitions to propagate and enhance the brand image of Punjab among the domestic and international tourists and tour operators. The promotion campaigns should promote selected destinations depending upon the target audience and development priority of that destination.3: Suggested Media Mix En Route destinations like Pathankot and Rupnagar Local weekend destination like Kapurthala (Kanjali) Overall Punjab 6. travel guides.1 Media Publicity Publicity in the print and Audio-visual media should be used to promote individual destinations. 6-11 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.4. Various media tools suggested for destination marketing depending on the destination type and target audience is to be judiciously planned such as hoardings.4. In addition to this Punjab as a destination should be promoted amongst international tourism writers and tours should be hosted for travel writers from Far East Asian and European countries. airports.doc/01 . Such promotion of destinations would serve a dual purpose of attracting tourists as well investments to that destination.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). etc.4 Marketing Strategies with reference to publicity and advertisement 6.4.3 Newspaper articles and interview Interviews and articles on particular destinations or tourism policy on the whole can be used as a tool to invite private investors in the tourism sector. in-flight magazines. circuits and even the entire state. It should be noted here that a good promotion campaign is only successful if a sound distribution network backs it. Department of Tourism Punjab 6.

doc/01 . Seminars. airports.4 Familiarity (FAM) Tours for Tour Operators National and international tour operators should be called for a free visit to priority destinations of the state government and information regarding the destinations should be disseminated to them.5 Marketing strategy to attract investors Apart from the strategies outlined in the earlier paragraphs. The facilities at Tourist Information Centers (TIC) should include: • Information Kiosks • Help desk providing related literature and brochures • Booking services for Conducted/ Package Tours.4. funding agencies like TFCI. International Airways. a special marketing effort also has to be made to attract and convince the private entrepreneurs and funding agencies. presentations and exhibitions (Road Shows) showcasing investment opportunities in the State at national and international travel and tourism exhibitions 6-12 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. 6. World Bank. Marketing department of PSHTPB /DOT should target private entrepreneurs.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). ADB. Use of several methods or combination of more than one individual method to reach out to the potential investors and offer them opportunities to invest in tourism projects in Punjab can go a long way. 6.4. Some of the steps or strategies which can be taken up for promoting tourism in Punjab and attract investment in the sector can be as follows: 1.6 Tourist Information Centers and Kiosks This is the most effective tool in the marketing mix as it offers promotion as well as acts as a facilitator or service provider to tourists. Department of Tourism Punjab Such a publicity campaign can address the exact target audience of private entrepreneurs and other funding agencies. etc for investments in different types of projects in Punjab. This can be particularly used in promoting medium and long-term destinations and projects. Tour operators should be encouraged to visit the priority destinations more often through alliances between tour operators and DOT. Full fledged TIC should be provided at important gateways and major destinations while interactive information Kiosks should be provided at Major railway stations. high budget hotels etc. Transport and Hotel accommodation. 6. Tourist information centers should be strategically located at national and international gateways and important tourist destinations. 6.4.5 Alliances with Transporters. International Tour Operators etc PTDC should go in for alliances with international and domestic transporters and tour operators outside Punjab for Joint destination promotion campaigns.

FHRAI etc and convey to them the perspective plan proposed by the Government Distributing printed brochures to potential investors stating • Information of tourist destinations • Current and potential tourist inflow • Projects identified and investments required • Incentives and assistance given by the government • Investment procedure Apart from the strategies discussed so far.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). destination is a product which is offered to the tourists and hence it has to be developed and marketed well to accomplish the desired objectives.1 Destination Development Strategies In the tourism industry. the following things can also be done to promote and develop sustainable tourism in the state of Punjab: • Create awareness amongst the local people on the earning potential of Tourism • Collaborated efforts with major domestic & international and tour operators to bring in foreign tourists • Proactive promotional efforts to be made with the neighbouring states 6.6 Development Strategy Punjab’s tourism development strategy should focus on the following priorities: • The management and implementation of the Tourism Perspective Plan • Promoting travel in Punjab • Establishing Punjab’s position as a world-class tourism destination while retaining its distinctive identity • Restoration and preservation of tourism attractions • Promoting Highway Tourism • Promoting religious.6. As a part of our study. Presentation to various organizations in the tourism industry such as Indian Association of Amusement Parks and allied Industries (IAAPI). Department of Tourism Punjab 2. conventions and exhibitions 6. 12 destinations 6-13 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. heritage and rural tourism • Promoting repeat visits • Promoting educational trips • Raising Punjab’s profile and showcasing the state as a global destination • Increasing visitor arrivals • Positioning Punjab as a hub for meetings.doc/01 .

Holamohalla − Print ads denoting the artistic beauty of the gurudwaras and temples − Proper transport facility and connectivity with the nearby tourist attractions − Sitting arrangements and rest rooms should be made available for tourists. yoga. E.doc/01 − Organised shopping centres should be made available to tourists for them to spend time in the afternoon. The state has the world famous Gurudwaras and the heritage structures. Strategies for development of these destinations according to different tourism themes are discussed below. Package tours can have a particular theme (religious. stress relieving centres etc should be organised during the lean seasons − − . Preference should be given to women and locals − Posters of the temples and gurudwaras along with their heritage and historical importance should be provided to the tour operators organising tours in these destinations − Tourist facilitation centres should be made available for tourists − Proper Medical facilities should be provided during the festival season to take care of the medical requirements of the pilgrimage. Department of Tourism Punjab were surveyed. (Baisakhi.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). where all types of Indian food could be made available. festivals and peak seasons like. − Advertise in the local newspapers about the festivals and events. − Create awareness among the tourists about the nearby tourist attractions. Emphasis should be. leisure. chain snatching and pick pocketing.tc.) or a mix could be offered Civic amenities and cleanliness to be maintained in and around the sites. laid on highway tourism by creating projects lined on the highways. hence.g through brochures. Proper media coverage should be given to the celebrations and festivals like Baisakhi. Tents accommodation should be made available during the festivals.) Short Term Offer standardised as well as customised packaged tours. e. Strategies need to be focussed on the development of these destinations having the existing tourist attractions. some manmade features/attractions (Amusement Parks/. The state has excellent road network (both National and State Highway). − Special festivals or events should be arranged in the lean seasons Long Term Special trains or coaches should be made available specifically for tourists on package tours offered by PTDC (or) Private operators.Water Parks/Restaurants) need to be created in the state to attract tourists.c. summer vacations. − Improve the basic civic amenities like drainage and water facilities − Improved food facilities and way side amenities − Parking arrangement outside the temples and gurudwaras − Increase hotel options 6-14 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. − Security arrangements to reduce thefts. Medium Term − Invite private sector participation for canteens / food courts on contractual basis. e. signboards etc.t. Hence. medication centres. − Nature cure centres. The State does not have much to offer so far as natural resources are concerned. (i) Religious Tourism This category of tourists are solely from the domestic market or the visiting NRIs who visit during holy months.

Website of Punjab tourism should be made attractive and should serve as a tourist guide to the Internet surfers. light and sound show during the evenings at Patiala and Bathinda could be organised. The focus of these should be the historical importance of the site . folk music.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). Department of Tourism Punjab (ii) Leisure Tourism Short Term − Aggressive publicity drives. Short Term − Massive publicity drives. The domestic tourists prefer a blend of religious and leisure.doc/01 Long Term − Special focus should be given to the handicraft. − Tourist facilitation centres should be made available for tourists Long Term − The projects suggested in the report should be implemented at the earliest possible time − The focus needs to be on the rural lifestyle and culture that would attract the foreign tourists as well as the domestic tourists − Entertainment options have to be increased to a certain extent at all the destinations − Culture and Heritage Tourism The main interest groups for this category are the Foreign tourists and the education tourists. (Acceptance of travellers cheques and credit cards should me facilitated) − Speech. (iii) − Procedures to obtain liquor from the permit holders should be made simpler and easier. For the Non Resident Indians the determinant is family bonding.g. Tourist Map and information of the destinations and pictures should be made downloadable for free Medium Term − Special and economy packages should be designed for domestic tourists. E. local food etc. Advertisement should be shown in the national level channels during prime time. 5000 for 4 days and three nights. Though the extreme climate is supposed to be hindering factor. These aspects have to be exploited in Advertising and publicity − There is an urgent need for good budget hotels Medium Term − Proper 2-3 days circuits should be arranged and care should be taken while designing the circuits − Tourist information centres at railway stations and airports − Banking facilities need to be improved. − Print ads in Asia Travel magazines. − The blend of the package tours is dependent upon the psychological determinants of the target market tourists. − Photographic galleries and museums should be made available to tourists.<Rs. − Usage of Internet.( Highlight ARTISTIC VALUE) 6-15 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. Rajasthan tourism’s success is a classic example of how well these destinations could be marketed in Punjab as well. Weekend packages should be customised and marketed for domestic tourists living in Punjab. as their psychological determinant is holy visits and relaxation.

g. Necessary assistance should be provided by the government in the form of loans at subsidised interest rates. gym. swimming pool. etc − Availability of budget hotels has to be increased − Brochures containing the potential nearby destinations have to be made available at all the hotels and tourist information centres 6-16 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. Necessary assistance should be provided by the government in the form of loans at subsidised interest rates. Tennis courts. E.g. These destinations should have increased Tourism related activities so that the business tourists are encouraged motivated to spend. gym. Ludhiana and Kapurthala attract a sizeable number of business tourists in this region. Necessary assistance should be provided by the government in the form of loans for renovations. hence personnel with a pleasing personality and good communication skills have to be recruited as guides by the tour operators and trained in history and professionalism by the PTDC Long Term − Special festivals/events should be organised on a regular basis and supported by media campaigns. swimming pool. at subsidised rates − World-class conference facilities should be developed − Stress relieving or nature cure therapy centres to be developed − .doc/01 Long Term − Increase the quality of services provided by the star hotels. etc − Options for budget hotels have to be increased − Availability of budget hotels has to be increased in these destinations − Increase the quality of services provided by the star hotels. swimming pool. Golf courses. Department of Tourism Punjab Short Term − Sound and light shows should be organised at the heritage sites − Promotional activities should be undertaken for shooting of films and serials at heritage properties − Tour Operators of repute should be accommodated free of cost as a promotional activity during the lean season (iv) Medium Term − Billboards and Hoarding at all the major Airports in India for a minimum span of 2 months at all the locations preferably in the months between Oct-Feb − Billboards at railway and bus stations with the highest traffic in India. etc − Increase the quality of services provided by the star hotels. multiplexes. e. − Non-availability of Guides has undermined the real historical importance of these sites. etc. Gym.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). Short Term − Better communication facilities like internet/fax/phone should be provided keeping in mind the requirements of business tourists Medium Term − Entertainment options have to be increased in these destinations like air conditioned shopping malls. − Ghuram and Buddhist caves are still under low profile and needs more attention to publicise − Authentic events from the life of Guru Nanak and other sikh gurus as laid out in the texts should be recreated in the form of sculptures and pictures Business Tourism Jalandhar.

Short Term − Restoration of ecological settings of the wetlands. Patiala etc.7 Long Term − Implement the upcoming road projects with due attention to the aesthetics and greenery along the highways. Jalandhar. Financing The Government has to limit its role to only that of a facilitator and take up the responsibility of providing the basic infrastructure necessary for the development of tourism in the State. Short Term − Develop way side amenities − Improve Signages Medium Term − Implement the concept of highway patrol on the lines of Haryana. The need for funding in the tourism sector arises for: 6-17 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. There is a significant highway travel especially enroute between Delhi. Pathankot.doc/01 . − Make compulsory for the state transport buses to halt at the PTDC complexes instead of private dhabas and hotels. Ludhiana. − De-weeding of lakes on urgent basis Medium Term − Restoration of available infrastructure at these sites − Carefully customised publicity campaign − Development of suggested projects (vi) Long Term − Replication of those project or extending facilities depending on the carrying capacity of the locations Rural Tourism Initially. Department of Tourism Punjab (v) Nature Tourism Hari ke Pattan.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). − Information centres and advertisement can be clubbed with other basic wayside amenities. Kanjali and Ropar wetlands are the places identified for the promotion of nature tourism. Short Term − Awareness among the locals regarding the benefits of rural tourism. − Publicity drives − Cultural festivals and traditional crafts to be promoted (vii) Medium Term − Develop required infrastructure using the local resources and encouraging women participation Long Term − Replicate at other potential sites − Develop a model village & promote the concept Highway Tourism Punjab has one of the best road networks in the country. Road travel is the most opted mode of travel in Punjab therefore it can be promoted to earn significant revenue for the tourism industry. one site can be developed in Chhatbir village at Patiala district which can be replicated later at Sangrur and other potential sites identified by DOT Punjab. 6.

There is a fourth category of projects such as Rural Village Tourism Project. MIS.doc/01 .Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). UNDP. TFCI. ICICI. will have access to finance from various domestic funding agencies and international funding institutions such as Commercial banks. of Punjab alongwith the Ministry of Railways have to be the promoters. etc. would be the responsibility of the concerned government departments and thus the financing of such schemes. World Bank. feasibility analysis and Environment monitoring would be funded by PSHTPB /DOT. etc. Some PTDC properties are already privatized. Department of Tourism Punjab • Investments in new tourism circuits & tourism infrastructure projects • Investments for expanding existing tourism facilities • Upgradation and renovation of the erstwhile PTDC properties There are three basic types of funding requirements for the suggested projects in the Perspective Plan according to the nature of project. The various configurations of these projects can be innovatively worked out during the stage of the detailed study. would be made by the government.. human resource development (HRD). etc. ADB. Largely. The third category of projects/ activity such as marketing and publicity. the source for direct revenue generating project will be private sector investment. and therefore. This would to a large extent eliminate the funding related bottlenecks as the projects identified and structured by TDCC would have better bankability. the method of implementing the project can be decided after carrying out a detailed feasibility study of different options. the Department of Tourism. tourist information centres (TIC). essentially keeping the private investors in mind. planning and implementation of projects. IDBI. There is a need to bring in private operator for other remaining properties for the following reasons: • Limitations of PTDC in investing in new infrastructure or maintain existing ones • Privatization will be the best way to keep with the growing demand for infrastructure and services • Privatization will improve choice. signages. water. public amenities. However. For the Palace on Wheels Project or the train project or the train project of Jaijon Village. PTDC owns a string of tourism and tourism related properties. wherein the initial promotion. 6-18 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. It is committed to privatization of properties since the new strategy envisages a decisively catalytic role.. Publicity and HRD ( we have not considered the same). Some functions/activities during operation can be given out to the private companies. Govt. Basic infrastructure augmentation like power. quality of services The task of privatisation and bringing private operator should be entrusted to TDCC as explained in earlier section. A cost sharing arrangement between PSHTPB /DOT and private players could be possible in some categories like TICs. For entrepreneurs willing to invest in direct revenue generating projects like accommodation facility.

travel and tour operating. environmental and conservation projects that benefit tourism as well as serve general needs. tourist emporia. Department of Tourism Punjab 6.7. The UNCDF provides small scale tourism assistance in form of grants and long term loans for social facilities. facilities and services. Moratorium period of 1. TFCI provides loans for projects of capital cost of over Rs. transport. These include hotels. education and sports. Many of these projects include provision of equipments as well as technical assistance. The amount interest rates are 18%. convention halls. services and economic activities. Equity Rate of 1. restaurants. 6-19 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR).5:1 (can be related to 2:1). The eligibility criteria also varies between the banks. (ii) TFCI Tourism Finance Corporation of India (TFCI) provides financial assistance to enterprises for setting up and/ or development of tourism related projects. socio-economic development. • Asian Development Bank (ADB) Similar to the World Bank. holiday resorts. The interest rate varies in the range of 15-18% depending on the bank.3 Crore. environment and forest conservation. this agency gives preference to infrastructure projects. sports facilities etc. cultural centres. and heritage restoration.doc/01 .5 to 2 years in hotel projects and 3-5 years in transportation and repayment period of 8 years (iii) International funding agencies Many international funding agencies fund tourism projects and projects related to provision of infrastructure at tourist destinations. safari parks. Generally international funding is available for projects promotion. air service. • The World Bank Not directly involved in funding tourism projects. this agency provides major funding for infrastructure. rope-ways. • UNDP (United Nations Development Program) The UNDP is mainly a technical assistance agency.1 Funding sources for projects (i) Commercial Banks The commercial banks in India finance any commercially viable project with minimum projected DSCR of 2. Dept. It is an important source agency for the funding of tourism planning and other tourism related projects through WTO (World tourism organization). amusement parks and complexes for entertainment.

to effectively perform these functions. other areas which PSHTPB needs to strengthen capabilities include: • Environmental Management • Project Structuring • Project Evaluation • Infrastructure Evaluation Though. Department of Tourism Punjab 6. PSHTPB would have to redress these deficiencies and possibly reorient themselves fulfil the role expected in the Perspective Plan.e. 6-20 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. commercial functions such as operation of hotels and resorts to policy formulation and information dissemination. Such an assessment would bring to the fore several strategic. Public Relations. Publicity and Information Systems. it is possible to outsource these functions.8 Institutional Strengthening Strategy The Perspective Plan envisages a critical catalytic role of Tourism Corporation of Punjab in the overall development of tourism sector in the State.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). The following key marketing functions need to be strengthened at PSHTPB: • Research and analysis • Product development • Travel trade co-ordination • Information services • Consumer services • Advertising • Public Relations and promotion Apart from marketing & research. structural and systemic deficiencies. This role envisaged in the Perspective Plan indicates paradigm shift from the traditional role PSHTPB. since it would be the basis for formulating policies and giving strategic direction to the future growth of the sector. PSHTPB will have to commence building expertise. The Marketing Research role of the Corporation is very critical. The two areas which clearly need strengthening and realignment are: • Organisation Focus • Marketing The role of PSHTPB envisaged by the perspective is that of a catalyst for tourism development in the state. it is suggested that PSHTPB develops these skills in-house considering long term role of PSHTPB in the tourism development process. both the software and the hardware. There is need for Punjab State Heritage and Tourism Promotion Board (PSHTPB) to critically assess their capabilities to assume the role envisioned in the Perspective Plan. The shift in the functional orientation of the organisation will bring about significant changes in some of the functional areas like Marketing & Market Research.doc/01 . i.

supervisory. The sparse availability of proper manpower in this sector leads to higher staff turnover in the hotel industry. Catering & Nutrition which is working under the administrative control of the Central Government need to start new training courses so that the residents of Punjab can get admission and manpower requirement of this sector is met. Tourists depend upon travel agents. managerial. • Increased incentives. Keeping in view the approach of market-led development. the State Government / agencies involved in tourism activities need to take following actions for human resources development in this sector: • Encourage and support creation of training facilities in the private sector by private agencies/individuals. • The private initiative for hospitality education needs to be encouraged and investments in such enterprises should be made attractive through exemptions / concessions.doc/01 .Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). especially local youths. • Due publicity should be given by the government and private agencies to make the students at the school level aware of the career prospects in the hotel industry and to encourage them to join the Institute of Hotel Management.9 Human Resources Development The dearth of good professionals / skilled staff (i. • Special certificate courses for the hotel employees should be conducted by Institute of Sanitation. • An institute similar to Food Craft Institute of the National Council should be set up. training facilities can be safely said to be inadequate. Food safety. should be encouraged and facilitated to take part in such training courses. 6-21 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. • The Institute of Hotel Management. • Following specialised courses needs to be introduced at Industrial Training Institutes: o Hotel Management courses o Courses meant for guides. guides and hence trained manpower in these areas is one of the most important aspects of the tourism industry. Personal Hygiene.e. On the basis of available statistics. If trained manpower is not available locally. • Courses on travel and tourism management should be started after estimating the demand existing for trained professionals in this sector. caterer and other supervisory and non-supervisory staff • Residents of Punjab. the objective of local employment will not be achieved. etc) in this sector in Punjab is a major area of concern for the development of this sector. trainers. Guides. Scholarships should be provided to the students of Punjab origin studying in recognized institutions anywhere in the country. concessions in the fees at the Institute of Hotel Management should be extended to the local students. skilled or unskilled. Department of Tourism Punjab 6. • Special courses to upgrade the standards of Institutional and industrial catering in the State should be started. Fire and Safety procedures.

• Based on the priority projects in the rural highways and Eco-tourism fields.doc/01 . • Based on priority projects on cultural heritage.1 Implementation Strategy Following are the pre-requisites for successful implementation of tourism projects: • Creation of conducive environment for tourism development in the host area • Establish appropriate institutional set up • Installing efficient project management system to monitor and evaluate the progress Involving local participation in the development process would ensure long term success of the proposed tourism project. the public tourism awareness program will be implemented in totality or in part in the first stage of the program. The local community needs to be educated about the possible economic & social benefits of tourism so as to develop favourable and conducive climate for the project.10. • Based on recommendations.10 Implementation Implementation of certain elements of the action programs: • Recommendations for the promotion program and layouts of priority collateral material. The Perspective Plan envisages development of integrated tourism circuits. certain projects will be selected for improved presentation and interpretation facilities. tourist information services in the marketing plan will be initiated including the establishment of a tourist information centre in Chandigarh. there is need to have the requisite powers and authority to ensure speedy and timely implementation. Key agencies that would have major role in development of tourism in Punjab have been enlisted below: • PTDC and TDCC • District Collectors • Forest Department • Punjab State Transport Corporation • Archaeological Survey of India • Road and Buildings Department • State Electricity Board • State Art and Culture Department 6-22 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. certain projects will be selected to serve as models for expanding the possibilities of tourism development.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). Department of Tourism Punjab 6. 6. The implementation of a project of this nature would necessarily involve the efforts of several agencies and government departments. To ensure constantly and continue of focus and priority for each of the implementing agencies. • Based on recommendations.

Department of Tourism Punjab • State Water Supply Board • State Environment Department.12 Identification of Executing Agencies Since tourism is a multi-sector project. it may be worthwhile to identify by name the officer in each agency who will be the contact person for this project. • Develop suitable planning and co-ordination mechanisms to ensure smooth execution of the development process. 6. At a later stage. if any. agencies need to be identified who will be responsible for the execution of each sub-project. • Encourage private investment in the development plans. The guidelines for ensuring successful tourism development are given below: • Prioritize the implementation of the project components such that they result in a visible and positive impact on the respective regions within the shortest possible time frame. between the development work already initiated by various state government agencies and the projects proposed in the Perspective Development Plan. • State police Department Considering the level and extent of development envisioned in the Perspective Plan. The following table broadly indicates the sub-project and the executing agency for each sub-project: 6-23 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report.11 Infrastructure Development Some of the major projects that are coming up in Punjab include: • Khalsa Centenary Complex at Anandpur Sahib • Jalandhar Science City • New Rail Projects • New Road Projects All these projects will certainly go a long way in the development of tourism in the State in the coming years. Such a system would have to constantly monitor progress and trouble–shoot. it would be essential to set up efficient Project Management System to monitor and evaluate the progress. 6. • Ensure that the proposed development takes place within the specified time frame.doc/01 . • Clearly define and demarcate the areas of responsibility for various implementing agencies. The project will have to be evaluated at periodic intervals to ensure achievement of objectives by the TDCC.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). Mid term corrections and modifications will need to be decided upon and rapidly implemented. • Ensure active participation of the local population in the development process. • Minimise conflicts.

of Archaeology Dept. • Preparation of a marketing plan which will consist of marketing objectives.Signage 7 . Private Operators DOT DOT. of Telecommunication Dept. • Preparation of a public tourism awareness program and a tourist behaviour code. average spending pattern. Municipal Corporation Dept.Archaeology Telecommunication 8 9 10 11 12 13 14 Roads Water & Sanitation Power Air Strips Human Resource Development Marketing Strategy Project monitoring and evaluation 6. Department of Tourism Punjab Table 6. • Undertaking a study on human resource development for tourism in Punjab with recommendations on an integrated program for providing qualified personnel to work in all aspects of tourism.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). etc. Private Developers DOT DOT DOT DOT. Department of Archaeology. 6-24 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. of Archaeology Dept.Flood lighting . • Undertaking of a study and preparation of a program for development of rural and Ecotourism. marketing strategy and promotion program. • Design of a comprehensive MIS for creation and maintenance of statistics relating to tourists arrival. # 1 2 Name of Sub-project Accommodation Transportation 3 4 6 Wayside amenities Nature Tourism Landscaping .13 Department Responsible DOT State Transport Department DOT DOT. of Telecommunication PWD PHE PSEB PWD DOT DOT DOT PWD PHE PSEB PWD DOT with the help of other institutions DOT DOT Action programs The elaboration of some action programs and special studies to guide implementation of the tourism development strategy: • Preparation of the action program that specifies the development projects and other actions required to implement the first stage or first five years of the development strategy. and destination-wise tourists visited. PSCST Actual executing agency State Transport Department.doc/01 . • Formulation of recommendations on the best approaches for interpretation of tourist attractions.4: Executing Agency for Tourism Project Sl.

Recommendations Major plans. action and strategies proposed so far can be compiled and summarised as the following recommendations: • Tourism Department should act as a nodal agency for co-ordinating with various other State and Central departments in order to promote the state and to provide better infrastructure. taking into consideration various factors affecting this industry would definitely go a long way in making Punjab a sought after global tourist destinations in the coming years. thereby changing the closed and conservative mindset of the people • The role of private entrepreneurs in Tourism promotion and in implementing projects should be recognised and a Public-Private Tourism model be evolved.14 Preparation of a financial plan for the tourism development strategy with recommended sources of funding for tourism development.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR).doc/01 . • The Government should focus its efforts in promotion of the State abroad and in other States and act as a facilitator by limiting itself to providing infrastructure support. Department of Tourism Punjab • 6. 6-25 of 25 1450//A/ February 2003 C:\websiteadd\pplan\punjab\Volume I\Report. To make this happen. it is essential not only to identify strategic factors imparting competitive advantage and build appropriate strategies for attaining the desired goals/ targets envisioned. • Creation of a nodal agency for development of Tourism in the State. but also co-ordination amongst various related departments and stakeholders. A mix of appropriate tools along with focussed approaches. • More budgetary support to the department should be provided by the state government • Additional assistance from Central Government should be sought for developing mega tourism projects envisaged for the state • Awareness should be created among the locals on the earning potential/employment opportunity on account of tourism. The aim of devising development strategy is to develop and sustain Punjab as a major tourist destination. • The tourism heads at the district level should be at helm of affairs in their location. The role of the District Collector in Tourism needs to be re-examined. Tourism Development and Co-ordination Committee (TDCC) to ensure co-ordinated efforts towards attainment of unified goal of Integrated Tourism Development in the State • A single window clearance of tourism projects with a transparent process should be evolved. viz.

Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). Department of Tourism Ministry of Tourism and Culture C-1.doc/01 . Hutments. Department of Tourism Punjab Annexure – 1 Joint Director General (MR). Dalhousie Road New Delhi 110001 India Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Maharashtra June 2002 Dalal Consultants and Engineers Limited Sarojini House 6 Bhagwan Dass Road New Delhi 110 001 India 1 of 6 1450/Punjab C:\websiteadd\pplan\punjab\Volume II\Annexure 1\contact list.

Tiwana Executive Director Punjab State Council for Science & Technology Sector – 26. 1. 2. Gosal . 4. N. Chandigarh Dr. Punjab Punjab – Sector 22-C Chandigarh 1 of 6 1450/Punjab C:\websiteadd\pplan\punjab\Volume II\Annexure 1\contact list. IAS Secretary Tourism Govt. No. Bath Senior Scientific Officer (Science City) Punjab State Council for Science & Technology Sector – 26. Corporation Sector 8-C. Sodhi. Sanjay Kumar IAS Managing Director Punjab Tourism Dev. IS Sandhu IAS Director Tourism Deptt. S. of Tourism Punjab Sector 22-C.. Chandigarh Dr. R. Publicity Officer Punjab Khadi & Village Industries Board Sector – 22 D Chandigarh Mr. 5.doc/01 Telephone/E-mail 0172-742131 0172-781138/781147 0172-721173 0172-792325 0172-793141 0172-793141 0172-702575 0172-704790/704679 0172-705177 0172-705828 . 6. Chandigarh Mr. Satnam Singh Ladhar Principal Scientific Officer (Environment) Punjab State Council for Science & Technology Sector – 26. S. Chandigarh Mr. Director Operations Punjab State Road Transport Deptt. of Punjab. 8. Amarjit Singh Chief – Stores & Purchase Officer Punjab State Road Transport Deptt. Chandigarh Mr. Department of Tourism Punjab Annexure – 1 LIST OF CONTACTS – PUNJAB STATE Sr. K. S. Contact Mrs. 3. 10. Geetika Kalha. 7.S. P. 514-15 Mini Sectt. 9. Chandigarh Mr. Dogra Principal Conservator of Forests. Dy.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). Sector 17-C Chandigarh Mr. Chandigarh Mr. A.

15. Gautam Manager. Sector 38-A Chandigarh Mr. Randhawa Director Cultural Affairs. Chandigarh Mr. Sector 38-A Chandigarh Mr. S. Kuldeep Singh Cultural Affairs.T. 11.K. 20. Annexure – 1 Contact Mr. Archaeology & Museums Plot No. Chandigarh Mr. Shambhu Mr. R. 16. Chief Warden Wildlife Govt. Kuldeep Singh . Sector 38-A Chandigarh Mr. of Punjab Chandigarh Mr. Jairam Chief Conservator Cultural Affairs. Archaeology & Museums Plot No. S. No. 12. 14. R.doc/01 Telephone/E-mail 0172-694889 0172-694889 0172-705828 0175-213218/211429 0172-549066/774239 . Gurmeet Singh/Mr. Malkait Singh PTDC Complex Sirhind 2 of 6 1450/Punjab C:\websiteadd\pplan\punjab\Volume II\Annexure 1\contact list. PTDC Complexes. Gurmail Chand Dy. 3. Old Estate Office Bldg. 3. 18. 13. 17. 19. of Punjab Sector 22-C. Jindal Director North Zone Culture Centre Patiala Chief Town Planner Town & Country Planning Department 18-A. Department of Tourism Punjab Sr. Archaeology & Museums Plot No. 21. Chandigarh Chief Engineer Public Works Deptt.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). ( Circuit Houses and Rest Houses) Lower Mall Patiala Mr. Dept of Irrigation – Punjab (Canal Rest Houses) Madhya Marg. 3. Mahendroo Chief Coordinator Town Planning Govt.

F. Maharaja Ranjit Singh Summer Palace. 22. Sarpanch Jaijo Dr. Desh Bhagat Hall. 30. Secretary. Wildlife. Hoshiarpur Mr.net. 20240 E-mail : tajregency@rediffmail.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). Bhajan Singh. Near Govt. Anil Kaissital Hotel Sahil Palace Old Bus Stand. Manager Kaner PTDC Complex. Jalianwala Bagh. 35. Chandra Jyoti. Chet Singh. Fatehgarh Sahib Mr. Jalandhar Road. Amritsar Mr. 22097 01884-41737 221002 0181-458224. Cultural Wing. Harike Mr. 25. Ravi Thakur Hotel Maharaja Place SutehriRoad. Darshan Lal. Sirhind Taj Regency Near Bus Stand. 33. Chairman VVRI. 32.in . 221174 98140-65488 98141-21447 01763-32144 01763-29170 26197. 23. S. 481506 98141 29757 542245 0183-402824 01636-24348 0175-353211 01822 – 39881. A/Conservator Aamkhas Bagh. Ropar Ms. Manager Floating Restaurant. Amritsar Mr. 22633 E-mail : bodylines@satyam. Gurmit Singh. 28. Bindra. Annexure – 1 Contact Mr. 34.doc/01 Telephone/E-mail 223880. College Chowk. Hoshiarpur – 146001 Khalifa Syed Mohammad Yahya Rauza Sharif. T. K. Fatehgarh Sahib Mr. 27. Department of Tourism Punjab Sr. Kapurthalal – 144 601 Mr. 31189. Jalandhar Mr. Mukerjee. Company Bagh. Keeper. D. 29. S. Ropar 3 of 6 1450/Punjab C:\websiteadd\pplan\punjab\Volume II\Annexure 1\contact list. Moga Mr. 31. Jagjdip Singh. Manager Pinkassia PTDC Complex. Secretary. Sarjit Singh Saini.com 01881-22033. 24. No. Mr.O. 26. Raman Kumar. Sulochana Devi.

42. K. Railway Station . 83 – 84. Hotel Mohan Continental Opp.C. Pathankot Gurudaspur Road. Near Micro Tower.K. 222445 ® 01823-21157 0172-647510.) Hotel G. 34 – A. 28343 0183-559635.O. 385637. 47. 387609 E-mail:hargobindtravels@yahoo. Moga – 142 001 High way Link Travel Ch. Sector 35 B. Sector 34 – A. 37. G. 38.608484. Road. Clock Tower Golden Temple. 353 – 356. Pathankot Maneger U-Nite Hotel.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). No. 660737 Fax : 0172-389509 0172 . Gurdeep Singh Virdi Partner Hargobind Travels SCO 94-95. 43. 612556. Chandigarh Mr. Chandigarh Hotel sun City Towers 84 / 15 – 2. Amritsar President Taxi Operator Union. Mukesh Sharma Sandal Travels Private Limited S. Harvinder Singh Sarai Managing Partner Maharaja Palace KKP Bye-Pass. 385638 Fax : 385639 0183-229636-37-38 Fax : 0183-222117 01636-27752 98140-36374 01636-22510. Behind Piccadily Theatre. 40. 44. 36. 25218 01636-24343. 45. 607203.. Department of Tourism Punjab Sr.D. International SCO. Moga Hotel Samrat New Gulabi Bagh. 39.com 608611.doc/01 Telephone/E-mail 0175-22170. Queen’s Road. 33469 . Amritsar Mr. Sec. Head Post Office Patiala – 147 001 Hotel Shine Star Nehru Gate Nawanshahr (Pb. 41. Pathankot 4 of 6 1450/Punjab C:\websiteadd\pplan\punjab\Volume II\Annexure 1\contact list. 647513. 559345 0186-26071 0186-30082. Annexure – 1 Contact Mr. Chandigarh Mr. 46.T. Jha Manager. Moga – 142001 Hotel Dev Main Bazar.

Bajwa. Village Kalanaur. Pathankot MrMr Kapil Amar Tour and Travels. Pathankot 5 of 6 1450/Punjab C:\websiteadd\pplan\punjab\Volume II\Annexure 1\contact list.K.Tour and Travels. Annexure – 1 Contact Mr. 54. Pathankot Mr Mahesh R. 28817 30822. Madhopur. 51. 49. Department of ASI Baradwari and Shamsher Khan Tomb. 30541 .K. 25068 28817.M. 59. 53. Near Bus Stand. 60. Hotel and Beach Resort. 52. Statistical Officer. Opp. Opp Prag Hotel. No.Puri Sewak. National Highway . Department of Tourism Punjab Sr. 57. Main Gali Shastri Nagar. Gurdaspur Mr S. 56.Pathankot Jammu By Pass . 48. Vashnav Monastry. 58. Opp Bus Stand. Village Pandori Manhattan. Department of ASI Takate Akbari. Near General Bus stand. 33522 33531. Madhopur Mr Vijay Prakap Puri Ex Chairmain Sugar Mill Gurdaspur Mr Darbara Singh Coral PTDC Tourist Complex. Batala. Chairman & Managing Director Indo-American Disney’s World . Gurdaspur Mr C.43480/81 01870-57241 01870-63232 01874-56460 35534. M. Monument Attendant. Economic Adviser to Government of Punjab Gurdaspur Dinesh Sainai Shu\iv Sagar Tours and Travels.Bali Tour and Travels. Gurudaspur Monument Attendant.doc/01 Telephone/E-mail 01867-44448. Bus stand. 29401 26357. Gurdaspur Asst Engineer Department of Irrigation Shahpur Kandi Fort.C Gupta. 50. Gurdaspur Mr Surender Kumar. Pathankot Mr Rajender Sharma Shalimar Tour and Travel.S. 55. Gurdaspur Road.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). Pathankot Mr Vijay Kumar V.Near Parag Hotel.

65. Hotel Park Plaza. 68. Faridkot Col. Balbir Singh Sra(Retd). Sr.51073 01639-50612/50902/50138 01639-52620/ 53813 01639-55890 01639-55889/ 52144 . Ludhiana Mr Inderjit Singh Sekhon Mukh Sewadar. Tilla Baba Farid . Annexure – 1 Contact Mr Artur Tara Tour and Travels. Department of Tourism Punjab Sr. Bhadaur House. Novelty Plaza . Faridkot Manager Sangam Hotel. Ferozpur Road.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). Bhaibala Chowk. 67. Opp Bus stands . The Fort Faridkot Mr Krishen Kr Pooja Tours Travels . General Manager. Faridkot Mr Nanu Ram Painter Shibu Tours & Travels Collage Road .doc/01 Telephone/E-mail 24371. 413147 98140-71535 01639-53876. 63. 32098 740618. Maharawal Khewaji Trust. Faridkot 6 of 6 1450/Punjab C:\websiteadd\pplan\punjab\Volume II\Annexure 1\contact list. 62. No. 741618 413146. 64. Kotkapura Road. Ludhiana Mrs Shalini Travels Travel and Tour Operators. 61.College Road. Pathankot Mr Rajan Nand Tour and Tavels. Hotel Nanda Complex. 66.

8. 7. Name of the Respondent 2. 6.) F Business / Conference F Culture/Heritage/ Monuments F Adventure F Leisure F Alone F With Family F In a Group F Group Size F Are you travelling on a package tour? Yes F No F Mode of transport to destination Air F Sea F Road F Train F 1-2 Weeks F Repeat visit F a) Sex b) Age c) Occupation 4. exclusively to the destination or to other destination also (please specify other destinations) Average length of stay at the destination Less than 1 Week F > 2 Weeks F Frequency of visit First visit F Indicate no. Demographic profile Male F Female F 3-14 years F 15-24 years F 25-34 years F 35-44 years F 45-54 years F 55-64 years F Above 64 year F Professional F Executives F Entrepreneur F Others (Students etc. Nationality Purpose of visit to destination Others please specify 5.(newspaper) F Advt(travel journal) F Travel guide F Friends/Relatives F Travel agent/Tour operator F Govt. Port of Entry 3. tourism office F Others Page 1 of 2 . of previous visits 10. Source of information about destination Television F Advt. 9. Travel pattern If yes.Dalal Mott MacDonald QUESTIONNAIRE FOR FOREIGN TOURIST 1.

$ 150 F U. Average spending per day per person % contribution of major items (%) in daily expenses < U. $ 151 – U. 2. 3 star category F Govt. $ 51 – U.S.S. Problems faced during the stay 17.S.S. Attractions/Major items of interests during your visit 16. Rating of destination/tourist facilities (Scale of 1to 5 with 1 being the poor and 5 being excellent) 15. $ 200 F > U. Type of accommodation Four &Five star category F Heritage category F 1. Overall Experience Satisfactory F Un-satisfactory 19.S. $ 200 F Accommodation Food Transportation Entertainment Shopping 13.S.S. Approved & Budget F Accommodation F Tourist attractions F Sight seeing F Guide services F Shopping facilities F Domestic airlines F Airports F Road transport F Railways F Cleanliness/Sanitation F Safety of tourist F Emergency health facilities F Communication facilities F Banking facilities F Facilities for elderly/disabled F Any other (Please specify) F Others (Please specify) 14. 12.S. Suggestions for improvement of the tourist destination Date: F Name of interviewer (CAPITALS) Name and Signature of the investigator Date: Page 2 of 2 . $ 101 – U. $ 100 F U. $ 50 F U. Would you visit the state again Yes F No F 18.Dalal Mott MacDonald 11.

4000 F Page 1 of 2 . tourism office F Others < Rs.) F Business / Conference F Culture/Heritage/ Monuments F Adventure F Leisure F Alone F With Family F In a Group F Group Size F Are you travelling on a package tour? Yes F No F Mode of transport to destination Air F Sea F Road F Train F 1-2 Weeks F Repeat visit F a) Sex b) Age c) Occupation 3.1000 F Rs. Travel pattern If yes. Demographic profile Male F Female F 3-14 years F 15-24 years F 25-34 years F 35-44 years F 45-54 years F 55-64 years F Above 64 year F Professional F Executives F Entrepreneur F Others (Students etc. State of Origin Purpose of visit to destination Others please specify 4. 4000 F > Rs. exclusively to the destination or to other destination also (please specify other destinations) Average length of stay at the destination Less than 1 Week F > 2 Weeks F Frequency of visit First visit F Indicate no.2000 F Rs.500 F Rs. 6.3001 –Rs. Name of the Respondent 2.1001 – Rs.(newspaper) F Advt(travel journal) F Travel guide F Friends/Relatives F Travel agent/Tour operator F Govt.501 – Rs. 10. 7.Dalal Mott MacDonald QUESTIONNAIRE FOR DOMESTIC TOURIST 1.2001 – Rs. Source of information about destination Average spending per day per person Television F Advt. 5. of previous visits 9. 8.3000 F Rs.

Rating of destination/tourist facilities (Scale of 1to 5 with 1 being the poor and 5 being excellent) 14. Type of accommodation Four &Five star category F Heritage category F 1.Dalal Mott MacDonald 11. 2. 3 star category F Govt. Suggestions for improvement of the tourist destination Date: F Name of interviewer (CAPITALS) Name and Signature of the investigator Date: Page 2 of 2 . Attractions/Major items of interests during your visit 15. Overall Experience Satisfactory F Un-satisfactory 18. Problems faced during the stay 16. Approved & Budget F Accommodation F Tourist attractions F Sight seeing F Guide services F Shopping facilities F Domestic airlines F Airports F Road transport F Railways F Cleanliness/Sanitation F Safety of tourist F Emergency health facilities F Communication facilities F Banking facilities F Facilities for elderly/disabled F Any other (Please specify) F Others (Please specify) 13. % contribution of major items (%) in daily expenses Accommodation Food Transportation Entertainment Shopping 12. Would you visit the state again Yes F No F 17.

Tourist season (specify months) 6. Occasion: 5. State Government Range of services offered Origin of the tourist traffic (specify city/ town/ State/ country) Yes F No F Hotel Booking F Air/Railway ticket booking F Tour guides F Package tour F Entertainment F Transport facility F Any other (Please specify) _________________________ _______________________________________________ (Collect details of package tours and group discounts offered by the operator) Domestic tourist: Foreign tourist: Peak Season: Off Season: Spl. Composition of tourist traffic in Percentage handled – 2000 . Preferred Tourist Circuits (Please list them in the order of popularity) Page 1 of 4 . Name and address of Respondent (attach business card.) 8. 4.2001 Domestic Foreign 7.Dalal Mott MacDonald QUESTIONNAIRE FOR TOUR OPERATORS 1. if available) Are you approved by the Dept. 3. of Tourism. Total number of tourists handled in a year (approx. 2.

etc) 11. A B C D E F Type of tourist (% of the total traffic) Business / Conference Adventure Leisure Pilgrimage Culture / Heritage Others (please specify) Total Page 2 of 4 . (collect details about location. (Please list them in the order of popularity) Tourist destination Tourist attraction (Please collect brochures) 10. Tourist destination Tourist attraction Prospects Constraints No. No. Composition of tourist traffic to the state ( 2000 – 01) Sl. No. Potential Tourist Destinations (List them in order based on potential) Sl.Dalal Mott MacDonald 9. Sl. accessibility. Preferred Tourist Destinations.

45 to 54 years V. A Accommodation Food Transportation Entertainment Shopping Tourist Attractions Tour Operators / Guides Communication (STD / ISD) Civic Amenities Safety and Security Health Facilities Banking / Forex Facilities Facility for elderly / disabled / families with young children Any other (please specify) Page 3 of 4 B C D E F .Dalal Mott MacDonald 12. Total Foreign b) Age group (Estimated % of total) Description Domestic Sl. 15 to 24 years II. No. Food Transp Enter. Avg. Average length of stay and spending per person % of average expenditure on Avg. No. 35 to 44 years IV. No. (days) (Rs. Above 64 years VII. $) Domestic I Tourists Foreign II Tourists Shopp 14. Total Foreign 13./U. Sl./Person Accom. Tourist Facility Destinations / Tourist Spot No. Male I. Demographic profile of tourist visiting the state a) Gender (Estimated % of total) Description Domestic Sl. 55 to 64 years VI. 25 to 34 years III. Type stay Exp. Evaluation of tourist facilities (on a scale of 1 to 5 with 1 being poor and 5 being excellent) Sr. Female II. 3 – 14 years I.S.

Problems faced by tourists 17. Linkages with Department of Tourism/Expectations from Government. Important fairs and festivals which attracts tourist/Season 19. Availability of trained manpower 20. 16. Date Name of the interviewer Page 4 of 4 . Availability of facilities like camping equipments 21. Any linkages with communities residing/controlling any destinations 18.Dalal Mott MacDonald 15. Suggestions for development of tourism (including tourism projects) in the state at various locations.

doc/01 . Ministry of Tourism New Delhi 110011 India Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Punjab July 2002 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro. Department of Tourism Punjab Joint Director.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR).

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Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). Department of Tourism Punjab Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Punjab 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro.doc/01 .

Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). 1. Department of Tourism Punjab 1 AMRITSAR 1. Amritsar has an Airport and it is connected by 2 pairs of Shatabdi train to New Delhi. The city gets its name from the sacred pool Amrit (nectar) Sar (pool) in which the Golden temple was raised. it is both .2 Accessibility Located at around 446 kms from Delhi by road on NH-1.doc/01 .the centre of the Sikh religion and the major city of the State. trade and also. Amritsar is well connected with the other parts of the country. Amritsar is the soul of Punjab. the gateway for travellers coming to India. shows that its sacred heritage must be measured. 1-1 of 8 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro. the 4th Sikh Guru. The present city dates back to the 15th century but its association with the epic Ramayana. Amritsar is the most important seat of Sikh history and culture. It has grown from a sacred village pond into a spiritual temporal centre of Sikh culture. Other cities are connected by super fast or express trains and luxury and deluxe buses go to Delhi and Chandigarh. founded this holy city of the Sikhs in 1577. Situated very near to the international border of Pakistan. on the overland route through Pakistan. Amritsar is well connected with other parts of Punjab by a very good network of roads.1 The City of the Pool of Nectar Ram Das. not in centuries but millenniums.

today. located in the southeast of the enclosure is a 9-storey tower (30m high) built in 1784. the Granth Sahib. Baba Atal Tower. Department of Tourism Punjab 1.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). The scripture is unique as it contains the divine message as received by saints. dedicated to the martyrs and has become a place of pilgrimage. The temple complex has a number of shrines of historical importance. it has been known as the Golden Temple. The Sikhs usually refer to it as the Hari Mandir (the temple of God) or Darbar Sahib (the Court of the Lord). This appalling massacre was one of the major events in India's struggle for freedom. Mian Mir and the construction was completed in 1601.2.doc/01 . bhagats (devotees) and pirs of all the faiths of India. 1919. (ii) Jallianwala Bagh Located near the Golden Temple. The temple was destroyed in 1761 by the Muslim invader Ahmad Shah Durani and was rebuilt in 1802 by the Sikh ruler. It is here that the Shiromani Gurudwara Parbandhak Committee or the Sikh Parliament traditionally meets. The Holy Scripture of the Sikhs. 1-2 of 8 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro.1 Distances New Delhi Chandigarh Ludhiana Jalandhar 1. The foundation stone was laid by a Muslim Sufi Saint. is a poignant memorial of the Freedom Movement. This garden was the site of a brutal massacre of over 2000 innocent unarmed people. The architecture of the temple is a blend of Hindu and Muslim styles. on the orders of British General Dyer on April 13. The bullet scarred walls of the wellkept garden.3 Major attractions (i) Golden Temple Amritsar Amritsar Amritsar Amritsar 446 230 135 77 The Golden Temple was founded by Guru Ram Das in 1579 with a part of the land granted by Emperor Akbar. Ever since. Maharaja Ranjit Singh (1780-1839) in marble and gold (its dome took 400kg of gold leaf to be covered). enclose a memorial with an eternal flame. notably the Akal Takhat (throne of the Timeless God). is installed in the inner sanctum of the temple.

but that of the Golden temple and. the founder Prophet of Sikhism was a Bedi) trace their descent from Kush and Sodhis (the 10th Prophet of Sikhism. (iv) Maharaja Ranjit Singh Summer Palace It is a palace built by the Sikh ruler Ranjit Singh. Guru Gibind Singh ji was a Sodhi) from Luv. The place has an ancient tank and many temples. the consort of Lord Rama had taken refuge and given birth to her twin sons. Its foundation stone was laid by one of the greatest reformers and political leaders of resurgent India. Pandit Madan Mohan Malviya. The Bedis of Punjab (Guru Nanak Dev ji. In its present form the temple echoes of not the traditional Hindu temple architecture. in memory of Guru Ram Das. but that of the Golden Temple. It was the site of Sage Valmiki's hermitage and the place where Sita. Durgiana Mandir echoes. not the traditional Hindu temple architecture.doc/01 . It is a well-known repository of Hindu scriptures. It rises in a similar manner from the midst of a tank and has canopies and a central dome. the place dates back to the period of Ramayana. in the Mughal style. it is located outside the Lohagarh gate of the old city. A hut marks the site where Mata Sita gave birth to Luv & Kush and also. Department of Tourism Punjab (iii) Durgiana Mandir (Lakshmi Narain Temple) Built in the third decade of the 20th Century. It has been converted into a museum that contains weapons dating back to Mughal times and some portraits of the ruling houses of the Punjab (v) Ram Tirath Located 30 km west of Amritsar on Chogawan road. Gurudwara Taren Taran was built by Guru Arjun Dev. Its dome is covered with copper gilt. This temple is dedicated to Goddess Durga and dates back to the 16th century and is a centre of pilgrimage for devout Hindus. (vi) Taren Taran Taren Taran is an important Sikh tank located about 25km southeast of Amritsar. Also called the Lakshmi Narayan Temple. in a similar manner rises from the midst of a tank and has canopies and the central dome in the style of the Sikh temple.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). still existing is Rishi Balmiki's hut and the well with stairs where Mata Sita used to take her bath. It is 1-3 of 8 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro.

on amavas day. came to be called Baba-Bakala. So. affected persons have been visiting this holy shrine for the last four centuries to seek cure of their lacerated wounds caused by leprosy. This small village where Guru Tegh Bahadur revealed himself. There is also a temple here. a banjara trader from Jhelum district. Here Makhan Shah Lubana declared from housetop that he had found the true Guru. the only Baba at Bakala was Baba Tegh Bahadur and none else. It's said that any leper who can swim across the tank will be miraculously cured. The Border is located at a distance of 25 kms from the Amritsar City near Attari village. subsequently. which was constructed by Ranjit Singh. Besides an Annual Fair is held on raksha bandhan day when many people throng this holy place from all over the country.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). On that day. But many imposters tried to grab the Guru Gaddi by posing themselves as the real Guru. A big fair is held here every month. (vii) Baba Bakala Gurudwara Located 45kms from Amritsar Baba Bakala is the historical shrine associated with an important event in Sikh history.doc/01 . The guru used to run a leper's home here. which predates Amritsar and a tower on the eastern side of the tank. Thousands of tourists visit this place daily to witness the retreat. Credit goes to Makhan Shah Lubana. (viii) Wagha Border The pageant of the beating of the retreat and the change of guard within handshaking distance of the Indian and Pakistani forces here makes the most charming of the spectacles as a daily evening drill. People gather in thousands on every amavas night. Department of Tourism Punjab located on the edge of the tank whose water is believed to cure leprosy. The site presents one of the most exciting attractions to the domestic and international tourists. The Gurudwara has many beautiful paintings pertaining to the Sikh history. A beautiful Gurudwara stands at the spot where Guru Tegh Bahadur used to meditate in an underground cell. thereby meaning that his successor was to be found at Bakala village in Amritsar. It may be recalled that before his death at Delhi on March30. 1-4 of 8 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro. for discovering the Guru. 1664 Guru Harkrishan mumbled feebly 'Baba Bakala'.

The nearest railway station is Makhu which is only 5 Km. is open water. the third. 1-5 of 8 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro. Department of Tourism Punjab (ix) Harike wildlife Sanctuary Harike wetland is a shallow water storage reservoir. The larger wetland area stretches from Village Gidderpindi along river Sutlej till the village Kirtowal down stream. from Harike. the second and a major Road. Km. It is approachable both by Bus and Rail. a very big fair is organised. 1. July and August are the rainiest months accounting for about 57 % of the total annual rainfall. 70. December – January are the coldest months when the temperatures dips as low as 0. and winter. Baba Bakala: every amavas (moonless night) and on the day of Raksha Bandhan.7 degrees. 2. Harike Lake. (bed level at barrage). 83 Km. It is located at an altitude of 218. 56Km. South of Amritar.km. The annual average rainfall is 579 mm.B. a bund called the Dhussi Bund also called L.doc/01 .Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR).from Chandigarh North West. (Amritsar). with its in apex in the west. is spread over an expanse of about 148 Sq. Summer extends from April to June and with temperatures rising upto 44 degrees Celsius the heat is unbearable at that time. Monsoon touches in the month of July and continues till September.5 Climate The district has three major seasons i. Ram Tirath: 4 days National Fair starting on the night of the full moon in November 3.4 Festivals/Special events linked to the destination 1. On the eve of Baisakhi. The nearest Airport is Rajasani International Airport. The lake is triangular in shape.e. forming one side. is displayed around Sri Guru Granth Sahib. of which 41 Sq. the area presently occupied by lake was a marshy pond with lot of aquatic vegetation and wildlife. The wetland area.M. Most of the rainfall in the district occurs during this season only. Prior to the construction of barrage. It came into being as a result of construction of barrage in 1952 at the confluence of rivers Beas and Sutluj near Harike township with the very objective of storing and providing irrigation and drinking water to the parts of Southern Punjab and the adjoining state of Rajasthan. from Ferozpur via Zira and 150Km.km. which consist of indescribable ornaments. Kapurthala and Ferozpur. It possible to reach by bus from Jalandhar. all the jewellery in the toshakhana (treasury) of the temple. from Jalandhar via Lahian. monsoon. Ferozpur and Kapurthala. a canal. Amritsar.83m. summer. MSL. From Kapurthala via Gidderpindi. It is situated approximately 55Km. Winter arives in October and remains till March and extreme cold can be experienced at this time. 1. 30o 31’ N 75o 12’ E forms a part of larger wetland system in the districts of Amritsar.

5 to 3 Lakh/year 1. Foreign tourists and NRIs visit the place mainly from Canada.The size of the varied between 2-6 persons. fast food centres. A number of good hotels. shopping and other purposes.6. 1.6 Tourist inflow As per the discussions with the tour operators. USA. The tourist arrival would be around 2. Apart from this. 1.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). and the restraining were in Amritsar for leisure. The rest is spent on entertainment. Department of Tourism Punjab 1.3 Size of Groups As per the survey. 1.6.5 Origin of Tourists Domestic tourists were from all over the India. About 35 % of the surveyed domestic tourists were on repeat visit.6. 1.doc/01 . Taxi unions and Hotel owners. Amritsar is one of the most important tourist destination in Punjab.6 Repeat Tourists Since this destination is one of the important pilgrimage centres a considerable number of tourists visit the place more than once.7 Infrastructure details Golden Temple is situated in the heart of the city therefore all the basic facilities are available at the site.6. restaurants.6. a number of low budget hotels and restaurants are available. ice-cream parlours and bars are available. the average spending per domestic tourist per day is around Rs 1000 – 1200 only. The maximum spending is on accommodation (40-45 %) followed by food (25-30%) and transportation (20-25 %). There are no entertainment facilities available except for a few cinema halls.2 Nature of Tourist 85 % of surveyed tourists were Religious Tourist. 17% of 45-54 years and rest were below 25 years.1 Spending Pattern of tourist As per the survey. UK and Australia 1. resorts. 1-6 of 8 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro.4 Profile of Tourist Around 45% tourists were between the age group of 25-34 years. 25% of 35-44 years. The domestic tourists come from all over the country.6. Average stay was around 2-3 days 1. 75 % were travelling with the family/Group .

Department of Tourism Punjab The destination is well connected with other parts of the country and world through a very good network of STD and ISD lines. The city has an airport. there are no organised tour packages/other services available in the city.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director General (MR). Most of the small tour operators provide rented car and other passenger vehicles for various tourist destinations in Punjab. Table 1. A number of STD and ISD booths provide 24 hours service and the quality of service is good.doc/01 . Durgiana Mandir and no space at all near Jallian Walla Bagh Available Available Available Not Available 1-7 of 8 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro. Amritsar is well connected by rail and road with Delhi. As per the discussions with the travel agents.1: Basic Infrastructure Status at the Destination Characteristics Accessibility External Roads Internal Roads Internal Transport Bus Connection Rail Air Connectivity Communication Information Centres/ Availability of Guides Post Offices Telecommunication Entertainment Shopping Centres Emporiums/Gift Shops Parks/Gardens Others Eating Joints Restaurants/Eateries Utilities Water Availability Drinking water Facilities Sanitation Facilities Other Services Medical Banking Facilities Sign Boards Vehicle Parking Police and Security Intermediaries Travel Agents Taxi Operators Facilities for Elderly/Disabled/Families with Young Children Status Good Very congested Fair Good Excellent Airport available. destination linked by air Poor Good Good Good Good Fair Sufficient & Good Good Good Good Not adequate Good Good Not adequate Inadequate at Golden temple. Basic and all modern medical facilities are available in the city. Himachal Pradesh. and other major cities of the country. Forex and ATM facility is available in the city. Jammu and Kashmir only.

Ram Tirth and garden restaurant near Maharaja Ranjit Singh Summer Palace • Heritage lodge at Sarai Amanat Khan 1-8 of 8 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro. One of the Sarais used very often by the Mughal Armies during their movements. Poor traffic conditions and heavily congested streets contribute to the high ambient noise level in the most of the parts of the city. It is located at around 30 kms from the Amritsar City.9 Other Undeveloped Site One of the potential undeveloped sites near Amritsar is Sarai Amanat Khan.doc/01 . is now a neglected place encroached by the local population. Well linked with the National Highway through good metalled road. this historical site is presently under the ASI.2: Basic Infrastructure at the Tourist Attractions 1. Department of Tourism Punjab Table 1.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director General (MR). The drainage system and the solid waste management system seem to be inadequate. 1.8 Ram Tirth Taren Taran Baba Bakala Wagha Border Harike Pattan Facilities for Elderly/Disabled/ Families with Young Children Summer Palace TIC/Guides Emporiums/Gift Shops Eating Joints Drinking water Sanitation Facilities Sign Boards Vehicle Parking Durgiana Mandir Accessibility Jallianwal la Bagh Characteristics / Basic Facilities Golden Temple Tourist Atractions Through congested roads Through congested roads Through congested roads Good Good Good Good Good Good Yes Yes Yes Yes No Yes Yes Yes No No Yes No Yes Yes No No No No Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No No Yes Yes No Yes Yes Yes Yes Yes Yes Yes Yes No No No No Yes Not adequate No Yes No No Not adequate No Yes Yes Yes No -No Yes Yes No No No No -Not adequate No No No No No Environment Status.10 Project Ideas • Tourist information centre • Parking cum shopping complex at Golden temple and Durgiana Mandir • Sound and light show at Jallian Walla Bagh • Development of Harike Pattan for nature tourism • Restaurant at the Wagha Border. 1. close to the Attari Village. Policy & Regulations The general environment status of the city is not very pleasant.

One gets the impression as if the city was designed and developed according to a plan akin to that of temple architecture. Maharaja Narendra Singh (1845-1862) fortified the city of Patiala by constructing ramparts and ten gates around the city. Phulkaris which can only be described as embroidered epics. Punjabi shoes. Palaces. silver and gold embroidered "naalas" (or pyjama strings). besides the residences. Inside the walls.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). Art Galleries and National Institute of Sports. The place is also famous for its delicious cuisines Patiala has magnificent Forts. 2-1 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro. Department of Tourism Punjab 2 PATIALA 2. golden and silver shoes embroidered in several patterns and colours to match dresses. Some of these gates have been demolished to facilitate the flow of traffic. parandhas(women weave them at the end of their plaits or braids) of varied shapes and designs but uniformly beautiful hand-woven head coverings. there are Mandis and Bazars and a visitor with meagre amount in his pocket can still indulge in the luxury of purchasing traditional goods famous for their art and beauty such as embroidered Juti and Phulkari. Baradari Garden. extensive gardens like Quilla Androon Sheesh Mahal. houses impressive armoury and chande-liers. Quilla Mubarak.doc/01 . which is still the Nucleus of the city also.1 The City of Gardens and Palaces Though historians have tried to trace the origin of Patiala (as far as the name is concerned) in the Rigvedic literature yet the town as it stands today was founded by Ala Singh with the construction of the Qila Mubarak in the year 1763. Moti Bagh Palace. The first settlers of Patiala were the Hindus of Sirhind who opened their business establishments outside the Darshani Gate. In the heart of the city was the seat of the king similar to the house of the deity and the residential areas of communities developed almost status wise. Patiala is a consumer goods emporium.

The Palace is fitted with underground sewerage system and has a cool room connected with a tunnel which brings cool air from the basement. To those interested in metallurgy and guns.2. a police chowki in front of the Darshani Gate and in the centre the Shiva Temple.doc/01 . The Quila was the residence of Patiala dynasty. the Sheesh (mirror work) Palace. no vistor can make out that this grand edifice is spread out in 12 acres with nine big or small baradaris inside. 2-2 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro.2 Accessibility Located around 249 kms from Delhi by road. Most precious pieces of art are the rich collection of tree-like chandeliers made of Bohemian cut-glass emitting prism like radiant splendour and sheen. Baba Ala Singh laid the foundation of this fort in Feb. a visit to the Cannon Park within the premises of the Qila Mubarak would certainly be a thrilling experience of life time. Chandigarh is the nearest domestic Airport and it is well connected by a number of super fast trains to New Delhi. 2. The nearest international airport is at New Delhi. the Rajmata (Queen Mother) Palace. The recreational structures were called the Putli (Puppet) Ghar and Bagh Ghar or the Garden House. Its living apartments have names like Jail Walla Palace for royal prisoners. Patiala is well connected with the other parts of the country.1 Distances New Delhi Chandigarh Ludhiana Jalandhar Amritsar 2. the Moti (pearl) Palace. Outside the main gate there is a rectangular building.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). housing some shops.3 Major attractions (i) Quila Mubarak Patiala Patiala Patiala Patiala Patiala 249 km 63 km 92 km 150 km 227 km Qila Mubarik. The residential part was called Qila Androon or the inner fort. Other cities of Punjab are also connected by express trains and luxury and deluxe buses. Its richly painted chambers are peerless. 1764. The Darbar Hall is now converted into a mini museum where on display are rare arms and armours including a sword of Nadir Shah known as 'Shikar Gah' depicting hunting scenes. the Palace of Colours. a blend of Mughal and Rajasthani architecture is a piece of marvel. The murals inside the palaces are rare specimen of the Kangra and Rajasthan paintings.12. the Palace of the Moon. From the outskirts. Department of Tourism Punjab 2.

With two watching towers in the north and the south the lake is connected to Banasar Ghar. It was built in the memory of Guru Tegh Bahadur Sahib Ji who rested at this place for some time while passing through the area in 1662-63. where a dip is considered must by devoted pilgrims. the Baradari Garden was built around the Baradari Palace constructed as a residence for the crown Prince Rajinder Singh. It is built on the spot graced by ninth Guru Sri Tegh Bahadurji. Fern House and Rock Garden stand testimony to his interest. there are fine objects of Tibetan art particularly the sculpture of different kinds of metals. Patiala has a magnificent historical shrine. The museum has a rich collection of miniature paintings of the middle of 19th century.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). The highlight is the gallery. Finland and host of other countries of Africa and Asia. (iv) Gurudwara Dukhniwaran Sahib The capital of the former princely state. fountains and an artificial lake. just outside the Sheranwala Gate. The palace has galleries displaying antique paintings. and a large number of Burmese and Kashmiri carved objects. Department of Tourism Punjab (ii) Sheesh Mahal It was built during the reign of Maharaja Narinder Singh (1845-1862) in a forest with terraces. 2-3 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro. bronzes. where all type of stuffed animals are kept and Sheesh Mahal. the Crown Prince brought all kinds of saplings of rare trees and planted them here in the garden. he got wicket prepared which developed into a great centre of the game of cricket. Maharaja Ranjit Singh and Maharaja Dalip Singh also issued medals which are studded with precious stones. sculptures and portraits of the Maharajas of Patiala. decoration and orders of various countries. On the advice of the Europeans. royal wooden carved furniture. A great lover of nature. gardens. A great enthusiast of cricket. The Gurudwara stands adjoining a tank. Maharaja Narendra Singh invited many painters from Kangra and Rajasthan to paint the walls of Sheesh Mahal. The present building and sarovar was built by Maharaja Yadvindra Singh who was a devout Sikh. which displays the world's largest collection of medals. (iii) Baradari Garden Situated in the north of the old Patiala city.doc/01 . The land was donated by the village of Lehal and modest Gurdwara was built on the elevated site.Gurudwara Dukhniwaran Sahib is close to Patiala railway station. ivory carvings of Punjab. Some of them display miniature paintings of the Maharaja in profile in the centre. the residential palace with a suspension bridge. Gurdwara Dukhnivaran was established to commemorate the memory of the visit of Guru Teg Bahadur. The collection contains medals from Belgium. which is a copy of the Lakhsman Jhula at Rishikesh. Denmark. Part of the three storied building is inset with pieces of reflecting mirrors and a large number of wall paintings depicting scenes from Bhagwat Puran and portraits of the Sikh Gurus. Besides miniature paintings. the huge fruit trees. Gurudwara Dukh Niwaran.

Haryana. The annual average rainfall is 875 mm. Winter arrives in October and remains till March and extreme cold can be experienced at this time. (v) Kali Devi Temple Situated opposite Baradari garden on the Mall Road of Patiala. it has been developed into a big complex and draws-a large number of devotees both Hindus and Sikhs from distant places to pay obeisance.2 degrees.2 Spending Pattern of tourist As per the survey. Haryana and Himachal Pradesh also account for a significant number of business tourists. shopping and other purpose. Most of the rainfall in the district occurs during this season only. Kali Temple came into existence during the reign of Maharaja Bhupinder Singh whose deep interest in tantrism inspired him to bring the statue of the deity Kali. Department of Tourism Punjab There is a strong belief that any person paying obeisance at this Gurdwara is by the grace of the Guru relieved of his sufferings. 2. 2. NRIs mainluy come here from Canada. June.4 Climate The district has three major seasons i. the average spending per person per day is around Rs 800-1000. the heat is unbearable. Himachal Pradesh. Taxi unions and Hotel owners Patiala is mostly visited (around 10. The maximum spending is on Accommodation (40-45 %) followed by transportation (25-30%) and food (20-25 %) and the rest on entertainment. Madhya Pradesh and Delhi.doc/01 . December – January are the coldest months when the temperatures dips to as low as 3. summer. and winter. more than six feet in height. hence the name of the shrine. Because of its beautiful wall paintings and icons the temple has been declared a national monument.5. 2.5 Tourist inflow As per the discussions with the tour operators. Monsoon arrives in the month of July and lasts till September.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). Delhi. Most of the tourists are from the various other districts of Punjab. Uttar Pradesh. Now. 2-4 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro.1 Origin of Tourist The domestic tourists visiting Patiala include those mainly from all over Punjab. UK and Australia and other countries 2. this Temple was built by the rulers of the Patiala State. from Makrana and the priest named Umesh Jha from Darbhanga (Bihar). Summer extends from April to June and with temperatures rising upto 41 degrees Celsius. July and August are the rainiest months accounting for about 70 % of the total annual rainfall.e.000/yr) by the people for social function or business purposes. USA.5. monsoon.

The destination is well connected with other parts of the country and world through a very good network of STD and ISD lines. Jammu and Kashmir only. 2. 2-5 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro.3 Nature of Tourist 40 % of surveyed tourists came for social functions or other activities. 25% in the age group of 35-44 years. 17% in the age group of 45-54 years and rest are below 25 years. ATM facility is available in the city. Himachal Pradesh.5. restaurants. 2.7 Repeat Tourists About 35 % of the surveyed domestic tourists were on a repeat visit. 2. and 30% were business tourists. Basic and all modern medical facilities are available in the city. Delhi.5.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR).4 Size of Groups As per the survey tourists 50 % were travelling with the family/Group .The size of the group was 2-6 persons.doc/01 . 2. Most of the small tour operators provide rented car and other passenger vehicles for various tourist destinations in Punjab.5. As per the discussions with the travel agents. there is no organised travel related service in the city.6 Profile of Tourist Around 45% tourists are in the age group of 25-34 years. Department of Tourism Punjab 2. There aren’t any good entertainment facilities available except for a few cinema halls.5.5.5 Average stay is around 2-3 days 2.5. Apart from this. A number of STD and ISD booths provide 24 hours service and the quality of service is good.8 Infrastructure Status The destination has 3-4 good hotels. ice-cream parlours and bars are there. resorts. fast food centres. a number of low budget hotels and restaurants are also present.

Department of Tourism Punjab Table 2.doc/01 Good Good Missing Fair at most of the tourist attractions to cater to the present demand Available Not Available Very few Not Available .1: Basic Infrastructure Status at the Destination Characteristics Accessibility External Roads Internal Roads Internal Transport Bus Connection Rail Air Connectivity Communication Information Centres/ Availability of Guides Post Offices Telecommunication Entertainment Shopping Centres Emporiums/Gift Shops Parks/Gardens Others Eating Joints Restaurants/Eateries Utilities Water Availability Drinking water Facilities Sanitation Facilities Other Services Medical Banking Facilities Sign Boards Vehicle Parking Status Fair Poor poor Fair Connectivity to main line via Rajpura Nearest airport at Chandigarh Missing Good Good Good Good Fair Ok Good Good Ok Police and Security Intermediaries Travel Agents Taxi Operators Facilities for Elderly/Disabled/Families with Young Children 2-6 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR).

Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director General (MR).doc/01 . Department of Tourism Punjab Table 2.2: Basic Infrastructure at the Tourist Attractions Characteristics / Basic Facilities Accessibility TIC/Guides Emporiums/Gift Shops Eating Joints Drinking water Sanitation Facilities Sign Boards Vehicle Parking Facilities for Elderly/Disabled/ Families with Young Children 2.6 Tourist Atractions Dukhniwaran Sheesh Mahal Sahib Access road Ok not Ok No No No Yes No Yes No Yes No Yes Not adequate -Yes Not adequate Quila Mubarak Through congested roads No Yes Yes No No Not adequate No No No No Kali Devi Temple Good No Yes Yes Yes Yes -Yes No Project Ideas • Tourist information centre • Refurbishment of Sheesh Mahal • Sound and light show at Quila Mubarak • Patiala ka Meena Bazaar on the lines of Dilli Haat • Live theatre and cultural shows • Patiala Lake Complex: a floating restaurant near Kali Devi Temple with boating facilities • Highway bar cum restaurant near Bahadurgarh Fort 2-7 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro.

and administered Amrit to them Situated 45km from Ropar on the left bank of the river Sutlej. the five beloved ones. The Takht Keshgarh Sahib stands at the place where the tenth Master baptized the 'Panj Pyaras'.1 The City of Spiritual Bliss Anandpur Sahib. The town gained further importance with the construction of Nangal and Bhakra projects nearby.2 Accessibility Anandpur Sahib is situated on the left bank of the river Sutlej at a distance of about 45kms.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR).from Ropar on the Chandigarh-Nangal Road. 20 km to the north. Here Guru Gobind Singh founded the Khalsa Panth on Baisakhi day in 1699. This is the birth place of the Sikh faith. Department of Tourism Punjab 3 ANANDPUR SAHIB 3. It is located 80 kms on the Chandigarh-Manali Road The nearest domestic airport is at Chandigarh and the nearest international airport is at Amritsar.doc/01 . is one of the most holy places of the Sikhs. 3-1 of 5 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro. Anandpur Sahib has a number of historical Gurdwaras. 3. "City of Bliss'. It is located at a distance of 80 km from Chandigarh. These projects have brought Anandpur Sahib on the rail and road map of India.

2.1 Distances New Delhi Chandigarh Amritsar Anandpur Sahib Anandpur Sahib Anandpur Sahib 3. Himachal. There is a vast network of state bus services of Punjab. 360 Kms. and administered Amrit to them. . Haryana. Gurudwara Guru Ka Mahal was built by Guru Tegh Bahadur for his residence and it was here that sons of Guru Gobind Singh were born. Nangal is on the Delhi Una line and there is a daily train "Himachal express" on this route. Distance From Chandigarh New Delhi 3-2 of 5 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro. Here Guru Gobind Singh founded the Khalsa Panth on Baisakhi day in 1699. Chandigarh.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). 3. the five beloved ones. (ii) Nangal This pretty township at a distance of about 20 Kms.doc/01 110 Kms. after his martyrdom in Chandni Chowk in 1675. Department of Tourism Punjab Anandpur Sahib has a railway station connecting it to Rup Nagar and Hoshiarpur.3 Major attractions (i) Gurudwaras at Anandpur Sahib 340 km 80 km 175 km Anandpur is one of the most holy places of the Sikhs. there are a number of other Gurdwaras associated with Sikh history. Besides. Rajasthan apart from private operators. The Takht Keshgarh Sahib stands at the place where the tenth master baptized the 'Panj Pyaras'. is an important tourist place because of the Nangal and Bhakra Nangal Dam. from Anandpur Sahib. Delhi. Gurudwara Sisgani commemorates the spot where the head of ninth Guru Tegh Bahadur was cremated when it was brought to Anandpur Sahib by Bhai Jaita from Delhi.

(Sometimes also a lance) clutched in the right hand. With the dawning of the day the Nihangs called the Guru's beloved force and colourful sects of the Sikhs. Delhi. These are: 1. Pre-hot season (March to mid-April) is a transitional period between the cold and hot seasons.5 Climate There are three well defined seasons. Post-monsoon (September to end of November) is transitional period between the rainy and cold seasons. who arrive on trucks and tractors. To the traditional festival of the colours. Haryana and Uttar Pradesh. 2. Rainy Season ( early July to the end of September) 3. 3. Most of the domestic tourists are from Punjab followed by Himachal Pradesh. 3-3 of 5 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro. (National Fair) Anandpur Sahib: The fair is held during mid-March immediately after the festival of Holi. They wear traditional robes and armour of blue and saffron colours and all steel. begins with the singing of the divine hymns in the ambrosial hours of morning. 3. A large number of 'Langars' (community kitchen) offer free food to the poor and the rich alike.The 10th Prophet of the Sikhs.doc/01 . a cutlass dangling at the waist and a sword. Hot Season (mid-April to the end of June) 2. come centre-stage. When they reach the bed of an old seasonal river Charan Ganga they perform feats of martial valour such as riding two horses with one foot on the back of each and a weight balanced on their heads. called Hola. The pageant strikes as a fascinating novelty. Department of Tourism Punjab 3. he added spiritual and martial dimensions. fencing and enacting of mock battles.4 Festivals/Special events linked to the destination (i) Hola Mohalla. They tie conical rising double turbans inter-laced with steel chakras (quoits) and steel rosaries. The fair begins a few days before Holi & is marked by the congregation of Sikh from all over the State. Sri Guru Gobind Singh ji had started this fair in 1700-AD. They take out a procession riding their stallions. Cold Season (early December to the end of February) The transitional seasons are: 1. Anandpur Sahib is an important pilgrimage centre.6 Tourist inflow As per the discussions with the local people. Holi. The day after Holi. Taxi operators and Hotel owners.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR).

the average spending per person per day of the domestic tourists is around Rs 400500/ only. there is no organised travel related service in the city. As per the survey. 3. 3. 3. restaurants. Foreign tourists (NRIs) come from Canada. fast food centres. 40% of the tourists were on a repeat visit. 3.4 Size of Groups As per the survey.6. 3-4 of 5 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro. 3. ATM facility is available in the city.6.6. Uttar Pradesh. There are no entertainment facilities available except for a few cinema halls.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). USA. Himachal Pradesh. The maximum spending is on transportation followed by food and shopping . 25% in the age group 35-44 years.6 Repeat Tourists Since this destination is one of the important religious centres fro the Sikhs.The size of the group varied from 4-6 persons.6. 75 % of the tourists were travelling with the family/Group . 3.doc/01 . Department of Tourism Punjab 3. UK and Australia. 17% in the age group 45-54 years and rest are below 25 years. Most of the small tour operators provide rented car and other passenger vehicles for various tourist destinations in Punjab and Himachal Pradesh.2 Spending Pattern of tourist As per the survey. most of the tourists are repeat tourists. The destination is well connected with other parts of the country and world through a very good network of STD and ISD lines. A number of STD and ISD booths provide 24 hours service and the quality of service is good. As per the discussions with the taxi operators and hoteliers. and Delhi.5 Profile of Tourist Around 45% tourists are between the age group of 25-34 years. ice-cream parlours and bars are present in the destination.1 Origin of Tourist Domestic tourists come mainly from all over Punjab.7 Infrastructure Status A number of good hotels.6.6. Haryana.3 Nature of Tourist More than 90% of the surveyed tourist stated that they had come to Anandpur Sahib for religious purposes.

Department of Tourism Punjab Table 3.1: Basic Infrastructure Status at the Destination Characteristics Accessibility External Roads Internal Roads Internal Transport Bus Connection Rail Air Connectivity Communication Information Centres/ Availability of Guides Post Offices Telecommunication Entertainment Shopping Centres Emporiums/Gift Shops Parks/Gardens Others Eating Joints Restaurants/Eateries Utilities Water Availability Drinking water Facilities Sanitation Facilities Other Services Medical Banking Facilities Sign Boards Vehicle Parking Police and Security Intermediaries Travel Agents Taxi Operators Facilities for Elderly/Disabled/Families with Young Children Status Good Good Fair Good Available Nearest airport at Chandigarh Not available Good Good Fair Fair - Fair Good Good Fair Available Available Poor Inadequate during festival seasons Available Few Few Not Available Table 3.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR).1: Basic Infrastructure at the Tourist Attractions Characteristics / Basic Facilities Accessibility TIC/Guides Emporiums/Gift Shops Eating Joints Drinking water Sanitation Facilities Vehicle Parking Facilities for Elderly/Disabled/Families with Young Children 3.8 Tourist Attractions Gurudwara Anandpur Sahib Good Good -Yes Yes Yes Yes Yes Yes Yes No Not adequate No No No Project Ideas • Tourist information centre • Golf course • Fast food centre at Nangal 3-5 of 5 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro.doc/01 Nangal .

12 of India’s greatest hockey players have come from a single village. It also has the privilege of being the Sports City of India as not only has it produced some of our finest sports people but also produces world class sports equipment. Department of Tourism Punjab 4 JALANDHAR 4. oldest Military Cantonment. and as a centre of vernacular publications. A town of great antiquity.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). Jalandhar is the biggest printing centre of Northern India and most of the vernacular papers.D. The city is famous for sports goods. Jalandhar also finds mention in accounts of King Harsha’s reign which began in 606 A. magazines in Hindi. in Jalandhar district. PAP and BSF Head Quarters.1 The Sports City of India Jalandhar is a ancient city with a modern face. Sansarpur.. In fact.doc/01 . Punjabi and Urdu are published here. Jalandhar continued to flourish under the Mughals and played a prominent role in the freedom struggle as many patriots were born here. Jalandhar defined the northwestern boundary of Pushyamitra Sunga’s kingdom. Historical evidence suggests that in 185 B. 4-1 of 5 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro.C. Jalandhar today is highly industrialized center of commercial activity. This city has twelve gates.

Rajasthan State Roadways.1 Distance New Delhi Chandigarh Amritsar Ludhiana 4. Himachal. Dehradun.2 Accessibility Jalandhar is connected with direct trains to Delhi. Chandigarh. (iii) Desh-Bhagat Memorial Hall Desh-Bhagat Memorial Hall was constructed to perpetuate the memory of martyrs who lost their lives in the fight for freedom from the British rule. U.P. The Cathedral was initiated by representatives of His Holiness. Chandigarh. Delhi.. Puri. Important destinations include Delhi. Direct Shatabadi Express connects it to Delhi There is a vast network of state bus services of Punjab. Nagpur.3 Major attractions (i) Devi Talab Jalandhar Jalandhar Jalandhar Jalandhar The anterior Devi Talab Mandir had been invaded several times by Foreign Rulers. the Pope.doc/01 369 km 147 km 77 km 59 km . Hariballabh Sangeet Sammelan is held every year in the precincts of Devi Talab Mandir for the last 125 years. but from the shambles has emerged a new gilded Mandir famous for influx of record number of devotees. Haryana. Shimla. 4-2 of 5 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro. Sodal Mandir is also thronged by millions every year on the occasion of Anant Chaturdashi (ii) Catholic Cathedral The cathedral with its rare design is a tribute to the Punjabi tradition. Department of Tourism Punjab 4. 4. J&k. Pepsu. apart from private operators. Mumbai. Jammu Tawi . Jaipur and Ganganagar.2. Calcutta.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR).

NRIs visit the place from Canada. Himachal Pradesh. Monsoon arrives in the month of July and continues till September. Most of the rainfall in the district occurs during this season only. The annual average rainfall is 691 mm.4.6. Utter Pradesh. Haryana.1 Origin of Tourist The domestic tourists are mainly from all over Punjab. Taxi operators and Hotel owners. 4. and winter.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR).5 Climate The destination has three distinct seasons i. People also visit the place for religious reasons. 4. Haryana.6. Devi Talab.6 Tourist inflow As per the discussions with the local people. summer. Mahatma Gandhi had attended this fair. Jalandhar is an important business centre of Punjab. Department of Tourism Punjab 4. December – January are the coldest months. Started by Baba Harballabh in the memory of his Guru Swami Tulja Giri in 1875. Uttar Pradesh and Madhya Pradesh. 4. Winter arrives in October and lasts till March and extreme cold can be experienced at this time. Also. In 1929.6. monsoon. abroad. The maximum spending is on accommodation and transportation followed by food and shopping.000 per year. the average spending per person per day is around Rs 800-1000/. 4.4 Festivals/Special events linked to the destination 4. Summer extends from April to June with temperatures rising upto 44 degrees Celsius. USA. Jalandhar A National Fair is held every year in the month of December. July and August are the rainiest months accounting for about 54 % of the total annual rainfall. 4-3 of 5 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro. The best of the country's exponents of instrumental and vocal music deem their careers incomplete unless they come and perform here. The total tourist arrival in the destination would be around 90. it is the only music fair of its type in India and even.2 Spending Pattern of tourist As per the surveyed tourists.1 Harballabh Sangeet Sammelan. great people from all walks of life look forward to attending this gathering.doc/01 .3 Nature of Tourist More than 50% of the tourists surveyed were in Jalandhar for business purpose.e. UK and Australia and other countries 4. Most of the domestic tourists are from Punjab followed by Delhi.

5 Profile of Tourist Around 45% of the tourists are in the age group of 25-34 years. 17% in the age group 45-54 years and rest are below 25 years. 4.4 Size of Groups More than 60% of the tourists surveyed were travelling alone.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). The group size of those travelling in family/groups ranged between 4-6 persons. Most of the small tour operators provide rented car and other passenger vehicles for various tourist destinations in Punjab and Himachal Pradesh.6. restaurants.6 Repeat Tourists Since this destination is an important business centre. 25% in the age group 35-44 years. fast food centres.6.6. 4. Table 4. A number of STD and ISD booths provide 24 hours service and the quality of service is good.doc/01 . ATM facility is available in the city. most of the tourists were on repeat visit. 4. Department of Tourism Punjab 4. The destination is well connected with other parts of the country and world through a very good network of STD and ISD lines. ice-cream parlours and bars are available in the destination. There aren’t any good entertainment facilities available except for a few cinema halls. As per the discussions with the taxi operators and hoteliers. congested at some places Ok Good Excellent Nearest airport at Amritsar Not available Good Good 4-4 of 5 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro.7 Infrastructure Status A number of good hotels. there is no organised travel related service in the city.6.1: Basic Infrastructure Status at the Destination Characteristics Accessibility External Roads Internal Roads Internal Transport Bus Connection Rail Air Connectivity Communication Information Centres/ Availability of Guides Post Offices Telecommunication Status Good Good in general.

Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director General (MR).doc/01 Sarai Noor Mahal Good No Yes Yes No No No No No .2: Basic Infrastructure at the Tourist Attractions Characteristics / Basic Facilities Devi Talab Accessibility TIC/Guides Emporiums/Gift Shops Eating Joints Drinking water Sanitation Facilities Sign Boards Vehicle Parking Facilities for Elderly/Disabled/ Families with Young Children 4. Department of Tourism Punjab Characteristics Entertainment Shopping Centres Emporiums/Gift Shops Parks/Gardens Others Eating Joints Restaurants/Eateries Utilities Water Availability Drinking water Facilities Sanitation Facilities Other Services Medical Banking Facilities Sign Boards Vehicle Parking Police and Security Intermediaries Travel Agents Taxi Operators Facilities for Elderly/Disabled/Families with Young Children Status Good Good Good Good Good Good Ok Available Available Poor -Available Available Available Not Available Table 4.6.8 • Good -Yes Yes Yes Yes -Yes No Tourist Attractions Catholic Desh Bhagat Cathedral Hall Good Good --No Yes No Yes Yes Yes Yes Yes -Yes No Yes No No Project Ideas Heritage restaurant (Noor Mahal Rasoi) at Noor Mahal 4-5 of 5 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro.

After 1953. Bathinda is one of the biggest railway junctions in Northern India. During the Rigvedic Aryan period. It is bounded by the Faridkot and Mukatsar districts in the North and West.doc/01 . Sangrur and Mansa districts in the East and Haryana State in the South. Bathinda became part of the Maurya and Gupta regimes. 1948. many changes were effected in the geographical boundaries of Bathinda district. This city also remained the capital of Raja Jaipal.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). Bala Rao inhabited this city in 965 AD and named this city as Bhatinda after his caste name. Bathinda seems to have been part of the Saptasindhu (seven waters) which came to be known as Panchanada (five rivers) in the Mahabharata time. Its headquarters was at Faridkot which was shifted to Bathinda in 1953. It is situated in southern Punjab. It is one of the historical towns of India. Bathinda district came into existence on 20 August. 1948. being associated with the imprisonment of first women emperor Razia Sultan in 1239 in the fort here. 5-1 of 5 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro. After the Rigvedic Aryan period. Department of Tourism Punjab 5 BATHINDA With the formation of the Patiala and East Punjab State Union (PEPSU) on May 5.

5. The first women emperor Razia Sultana was imprisoned here in 1239 AD by the then Governor Altunia. 15. a Bhatti Rajput built it about 1800 . Maharaja Ala Singh of Patiala State captured this Fort in 1754 and named the Fort Gobindgarh. She jumped from the Summan Burj and later on died at Sirsa fighting with royal forces. Department of Tourism Punjab 5. 1706 and camped outside the village. History of which is quite amazing. 5.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). Mata Sundri and Mata Sahib Kaur escorted by Bhai Mani Singh came here from Delhi to meet Guruji. The fifth Takht of the Sikhs is located here. local Chaudhari Bhai Dalla looked after Guruji with great devotion. Bathinda is well connected to New Delhi and other cities of India by fast trains. it is well connected by regular bus services from all major cities of Punjab.1 Accessibility Bathinda is around 186 kms from Amritsar on the National Highway No. He refused to arrest the Guru as directed by Wazir Khan.doc/01 .3 Talwandi Sabo It is also known as Guru Ki Kashi. Located at 218 kms from Chandigarh. Nawab of Sirhind. Raja Binepal . The magnificent Gurudwara Sri Damdama Sahib marks the place of his stav.2 Major attractions (i) Fort (Quila Mubarak ) Bathinda Bathinda Bathinda Bathinda 346 km 218 km 186 km 184 km It is the oldest and highest small brick monument. Guruji spent nine months of intense literary activities. Bhai Mani Singh 5-2 of 5 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro. Earlier it was called Bakramgarh. Here. Maharashtra) and Takht Harmandir Sahib (Patna. The fort is situated in the heart of the city. The Tenth Sikh Guru Shri Guru Gobind Singh came to this fort in June. Guru Gobind Singh arrived here on 2021 January. years ago. Here. Bihar). The Gurudwara was constructed by Maharaja Karam Singh of Patiala on the top of the Fort. 1705 and threw out a Monster Kana Deo and blessed the area with prosperity.1 Distances New Delhi Chandigarh Amritsar Jalandhar 5.1. The other four Takhts are Akal Takht (Amritsar) Takht Keshgarh Sahib (Anandpur) Takht Hazur Sahib (Nanded.

4o C. when the monsoon current in the Bay of Bengal enters from the south-east.doc/01 . 5. Besides.2o C. The cold winds check the rise of day temperature.4 Festivals/Special events linked to the destination (i) Baisakhi National Fair (April). Talwandi Sabo. Foreign tourists (NRIs) are mainly from Canada. Dancing men and women. known as Wada Darbar Sahib and Gurusar. Department of Tourism Punjab prepared the holy volume under the guidance of Guruji. a match lock. Sacred articles of the tenth Guru. a pothi. there are two Gurdwaras in memory of the ninth Guru Sri Tegh Bahadur. Devotees from far off places run free kitchens here. the rising temperature breaks the high pressure belt in the north-west of the Indian peninsula.5 Climate The highest day time temperature is recorded during the months of May and June is 40.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). Jand Sahib. Though the real hot season starts in mid-April. namely Sri Sahib (Sword). when the sun's rays are more oblique as compared to the other months. emerge singing and dancing from the surrounding villages carrying a portion of the first harvest of wheat. 5. 5-3 of 5 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro. Calm descends every where when they approach the Gurudwara and make their obeisance offerings. Taxi operators and Hotel owners. The lowest maximum temperature is recorded during the month of January.2 Spending Pattern of tourist As per the surveyed tourists. Bathinda It is another unique Punjabi fair. Sword of Baba Deep Singh and a Persian sword are displayed in the Gurudwara Damdama Sahib.1 Origin of Tourist The domestic tourists are mainly from all over Punjab. food and shopping. Likhansar and Gurusar. Most of the domestic tourists are from Punjab followed by Delhi. The tourist arrival in the destination is between 150. a portrait of the tenth Guru. The temperature is lowest from December to February. UK and Australia.000 per year. the average spending per person per day is around Rs 1200-1400/ only. The maximum spending is on accommodation followed by transportation. The next day is taken over by the Nihangs and their awe-inspiring feats of the martial arts. a mirror.6. USA. The lowest minimum temperature recorded at Bathinda is 0. Talwandi thus became a seat of learning and assumed the status of Guru Ki Kashi. Uttar Pradesh. which tempers gay abandon with deep devotion.6. Tibbi Sahib. Uttar Pradesh and Madhya Pradesh. Himachal Pradesh. 5. The other sacred place at Talwandi Sabo are. Haryana and other major cities. The temperature begins to rise from February onwards. 5. 5. Haryana. The major part of annual rainfall is experienced during the monsoon period. The normal onset of the monsoon is in the first week of July. Bathinda is an important business centre centre. Everyone is seen to be proceeding to the historical gurudwara to make an offering of it. (book) transcribed by Baba Deep Singh. on the day of Baisakhi.6 Tourist inflow As per the discussions with the local people day.

Table 5. 25% in the age group of 25-40 years.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). Department of Tourism Punjab 5. restaurants.7 Infrastructure details A number of good hotels.1: Basic Infrastructure Status at the Destination Characteristics Accessibility External Roads Internal Roads Internal Transport Bus Connection Rail Air Connectivity Communication Information Centres/ Availability of Guides Post Offices Telecommunication Status Good Fair Fair Good Good Nearest airport is at Amritsar Missing Good Good 5-4 of 5 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro. there is no organised travel related service in the city. ATM facility is available in the city. Punjab and Himachal Pradesh. The destination is well connected with other parts of the country and world through a very good network of STD and ISD lines. A number of STD and ISD booths provide 24 hours service and the quality of service is good.6. 50% of surveyed domestic tourists were on a repeat visit. There is no entertainment facility available except for a few cinema halls. 5.6. fast food centres. most of the tourists were on repeat visit. 5.4 Size of Groups 75% of the surveyed tourists were travelling alone 5.3 Nature of Tourist More than 90% of the surveyed tourists were business Tourists.6.6. 5.6 Repeat Tourists Since this destination is one of the important business centres in Punjab. Most of the small tour operators provide rented car and other passenger vehicles to various tourist destinations in Delhi. As per the discussions with the taxi operators and hoteliers. 10% in the age group of >50 years and rest were below 25 years.doc/01 . ice-cream parlours and bars are available.5 Profile of Tourist Around 50% of the surveyed tourists were in the age group of 40-50 years.

doc/01 .2: Basic Infrastructure at the Tourist Attractions Characteristics / Basic Facilities Accessibility TIC/Guides Emporiums/Gift Shops Eating Joints Drinking water Sanitation Facilities Sign Boards Vehicle Parking Facilities for Elderly/Disabled/ Families with Young Children 5.8 Tourist Attractions Quila Mubarak Talwandi Sabo Through congested road Good No -Yes No Yes Yes Yes Yes No Yes No -Not adequate Yes No No Project Ideas • Tourist information centre • Sound and light show at the fort • Bathinda Fort Meena Bazaar • Live theatre and cultural shows. 5-5 of 5 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). Department of Tourism Punjab Entertainment Shopping Centres Emporiums/Gift Shops Parks/Gardens Others Eating Joints Restaurants/Eateries Utilities Water Availability Drinking water Facilities Sanitation Facilities Other Services Medical Banking Facilities Sign Boards Vehicle Parking Police and Security Intermediaries Travel Agents Taxi Operators Facilities for Elderly/Disabled/Families with Young Children Good Good Fair Ok Good Good Ok Good Good Missing Inadequate at the Fort Available Few Few Not Available Table 5.

1 Accessibility Pathankot is well connected with Delhi and other parts of country by rail and road. Kullu valley. Dalhousie and Chamba. Regular bus services connect Pathankot with other parts of Punjab.doc/01 492 Km 101 Km 285 Km . 6. Pathankot is a halting station for tourists visiting Jammu and Dalhousie. This is also a army cantonment area.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). Kangra valley.1 Distance Delhi Pathankot Pathankot Pathankot Amritsar Chandigarh 6-1 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro. The nearest Domestic and international airport is at Amritsar which is 125 Km from Pathankot. Department of Tourism Punjab 6 PATHANKOT Pathankot is located in the Gurdaspur district of Punjab which is the halting station for the tourists visiting Jammu and Kashmir. 6.1.

(iii) Anarkali Baradari. The exterior has two storeys of recesses covered with pointed arches. The roof of the pavilion has collapsed. Entry to the first floor is through a staircase with concave shaped steps on north-eastern corner. (ii) Ranjit Sagar Dam Ranjit Sagar Dam (Thein Dam) is a gigantic Multipurpose River Project constructed on the river Ravi. The space between recesses is relieved with two vertical rows of sunken panels. The tomb stands on a raised platform surrounded by a low wall having bastions at corners. The tomb is an octagonal structure crowned with a low dome. Sher Singh.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). eunuch and karori of Batala during the reign of Akbar. It has square room in the centre of the pavilion with a passage all around and over it has another floor. Batala The water reservoir was built by Shamsher Khan. Batala It is located on the road to Pathankot.2 Major attractions (i) Shahpur Kandi Fort The fort is located on the bank of River Ravi and foothills of the towering Himalayas.1839) built this beautiful baradari over raised high plinth in the centre of tank. (iv) Shamsher Khan's Tomb. Department of Tourism Punjab 6. one on its either side. Maharaja Ranjit Singh built the fort during 16th century. the fort has been converted into the rest house of Irrigation department. son of Maharaja Ranjit Singh (AD 1780. The soffits of the recesses are adorned with stalactites" The spandrels of the arches are filled with painted arabesque and geometrical designs. Now.doc/01 . 6-2 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro. eunuch and the Karori of Batala in AD 1590 during the reign of Akbar. this memorial stands near Baring College in the locality and built by Shamsher Khan. The baradari standing in the tank resembles a Jal Mahal. Locally known as Hazira.

There is a temple made by the Mughal emperor Jahagir inside the fort which is 550 year old 6. the exterior had horizontal panels of decorative inscriptions. A tank in the centre of platform added to its beauty. The water of this tank overflows down the scalloped chutes of red-painted plaster into four miniature reservoirs at the bottom of the platform. The interior as well as the exterior of the tomb is richly adorned with paintings depicting floral.doc/01 .Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). Kalanaur The small town of Kalanaur is situated about 70 km north-east of Amritsar. Little flight of steps on either side of the chutes lead on the platform from every side except the west. was camping at Kalanaur in order to direct the campaign against Sikandar Shah Sur. In addition to the above. a plain brick structure with single front step extending its full length is visible. at that time. a mosque and a garden were completed during the reign of Akbar in AH 998 (AD 1590) by Shamsher Khan.3 Festivals/Special events linked to the destination (i) Jor Mela at Dera Baba Nanak Jor Mela on the eve of Maghi in the second week of January is held each year in the location. a reservoir. Akbar. the Afghan pretender to the throne who had taken refuse at Mankot in Jammu region. 6-3 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro. The Takht-i-Akbari is a simple square platform of brick. Precious robes which were presented to him when he visited Mecca are preserved here. has the pride of place for having witnessed the coronation of Akbar on 2 Rabi 11963/14 February 1556 as emperor of India by his guardian Bairam Kham after the news of Humayun's death.2. geometrical and calligraphic designs. (vi) Dera Baba Nanak Situated 35 kms west of Gurudaspur on the border of Pakistan is the place where Sri Guru Nanak Dev Ji . The decoration is intact on the interior but the gateway and also whole of its outer surface was originally painted with imitation brickwork in red and white. Department of Tourism Punjab The entrance of the tomb is from the south. the founder of Sikhism spent about 12 years of his later life. According to the relevant inscription. only traces of which are extant. On this side of the throne. Pilgrims from all over the country visit this place on the eve of Maghi in the second week of January every year. coated with plaster.2 Vaishnav Monastry Village Pandori Manhattan The monastery famous for Satguru Narayain Ji is situated 10 kms from Gurdaspur. (v) Takht-i-Akbari. 6.

Tourist inflow As per the discussion with the tour operators.1: Climate of Pathankote Climate Rainfall Maximum 344.. (iii) Mela at Vaishnav Monastry During the month of April (from 13th to 15th). called Hola. Haryana.5 72% during July and August Average and Remarks The annual average rainfall during the year 1995-1999 was recorded 78. Uttar Pradesh. Sri Guru Gobind Singh ji had started this fair in 1700-AD.8 Milimeters.4 Climate The climate of Pathankot is given in Table 6. Dalhousie and Dharamshala. begins with the singing of the divine hymns in the very early morning hours. The domestic tourist arrivals in the destination is between 50000-60000 and foreign tourist arrival is between 1000-1500 per year.2 Centigrade during the month of May (summer) 2.1 Table 6.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). A large number of 'Langars' (community kitchen) offer free food to the poor and the rich alike.doc/01 . 6. Janmashtmi and Vyas Purnima (July) are also celebrated here.The 10th Prophet of the Sikhs. To the traditional festival of the colours. Pathankot is the transit point for the Vaishno Devi Temple. The maximum rainfall during the month of August and minimum during the month of December. Holi. Department of Tourism Punjab (ii) Hola Mohalla The fair is held during mid-March immediately after the festival of Holi.3 Centigrade during the month of May (summer) 19.3 Milimeters Average Temperature (1999) 44. The fair begins a few days before Holi. Most of the domestic tourists are from the Gujarat followed by Delhi.1 Centigrade during the month of January (Winter) 33% during the month of April 23. the vaishnav devotees organize this mela at the Monastery. he added spiritual and martial dimensions.1 Centigrade during the month of January (Winter) Mean Relative Humidity 6. 6-4 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro.The day after Holi. Taxi union and Hotel owners.6 Milimeters Minimum 4.

The complex is expected to start within two to three years. Dalhousie and other places.5. shopping complex.1 Origin of Tourist The domestic tourists are mainly locals and businessman from all over India.4 Size of Groups As per the surveyed tourists 75 % of the tourists were travelling with the family/Group .3 Nature of Tourist 83% of surveyed tourists were Religious Tourists and 17% were visiting the destination for leisure.6 Infrastructure Status Around 15 good hotels with restaurants are available. 6.5. NRIs are from Canada. Average stay was for a day as Pathankot is the transit point for Jammu. 33 % of surveyed domestic tourists were on repeat visit. 6. People generally stay for one night and then move to further destination. UK and Australia.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). The maximum spending of a tourist is on accommodation (38%) followed by food (30%). having good facilities including swimming pool.5. Transportation constitutes 23% of the total spending of a tourist. conference hall. 6. amusement park and fast food center. 6. 6. people visit more than once. Department of Tourism Punjab 6. One four star hotel is under construction on Pathankot Jammu by pass.5. The total room strength would be around 300.5. USA.6 Profile of Tourist Around 45% tourists are in the age group of 25-34 years.2 Spending Pattern of tourist As per the surveyed tourists the average spending per person per day is around Rs 850/ only.doc/01 .5. 6-5 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro.7 Repeat Tourists Since this destination is on the way of Vaishno Devi Mandir. 6. 25% in the age group 35-44 years. Expenditure on entertainment and shopping is quite less. 17% in the age group 45-54 years and rest below 25 years.5 Seasonal flow details May to June is the peak season when the devotees visit Pathankot during transit to Vaishno Devi .The size of the group varies between 2-6 persons. Some low budget hotels and restaurants are also available. 6.5.

There is no good travel agent in the city.doc/01 Status Good Good Fair Good Excellent Nearest airport at Amritsar Not available Good Good Good Good Good Good Good Good Ok Available Available Poor -Available Available Available Not Available .Most of them provide rented car and Tata Sumo for other tourist destinations of Himachal Pradesh. There is no facility available for Forex and ATM.2: Basic Infrastructure Status at the Destination Characteristics Accessibility External Roads Internal Roads Internal Transport Bus Connection Rail Air Connectivity Communication Information Centres/ Availability of Guides Post Offices Telecommunication Entertainment Shopping Centres Emporiums/Gift Shops Parks/Gardens Others Eating Joints Restaurants/Eateries Utilities Water Availability Drinking water Facilities Sanitation Facilities Other Services Medical Banking Facilities Sign Boards Vehicle Parking Police and Security Intermediaries Travel Agents Taxi Operators Facilities for Elderly/Disabled/Families with Young Children 6-6 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro. Jammu and Kashmir. Department of Tourism Punjab There aren’t any good entertainment facilities available except for two cinema halls.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). The nearest airport is at Amritsar. Table 6. The destination is well connected with other parts of India as well as all over world through ISD and STD There are many ISD/STD booths in the city. Pathankot is well connected with rail and road to Delhi and Amritsar. Only very few small tour operators are in Pathankot .

doc/01 .7 Ranjit Sagar Dam Anarkali Baradari Shamsher Khan Tomb Takht-eAkbari Dera Baba Nanak Vaishnav Monastery Accessibility TIC/Guides Emporiums/Gift Shops Eating Joints Drinking water Sanitation Facilities Sign Boards Vehicle Parking Facilities for Elderly/Disabled /Families with Young Children Shahpur Kandi Fort Tourist Attractions Good No No No Yes Yes No No No Good No No Yes Yes Yes Yes Yes No Good No No No No Yes No No No Good No No No No Yes No No No Good No No No No Yes No No No Good No No No Yes Yes No No No Good No No No Yes Yes No No No Project Ideas • Tourist information centre • Up-gradation of Coral Tourist Complex • Maharaja Ranjit Singh Dam water sports complex • Deer Park • Anarkali water sports complex • Beautification of Shamsher Khan Tomb • Shahpur Kandi Water Sports Complex • Shimla Pahari development 6-7 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). Department of Tourism Punjab Table 6.3: Basic Infrastructure at the Tourist Attractions 6.

Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). Ministry of Tourism New Delhi 110011 India Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Punjab July 2002 Mott MacDonald Sarojini House 6 Bhagwan Dass Road New Delhi 110 001 India Tel: 98102 77059 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward. Department of Tourism Punjab Joint Director.doc/ .

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Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR).doc/ . Department of Tourism Punjab Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Punjab 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward.

doc/ Dalal Consultants and Engineers Limited .Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Joint Director General (MR). Department of Tourism Punjab 7 Amritsar 7.1 The City of the Pool of Nectar 7-1 of 1 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward.

Mumbai. However. There are two Medical Colleges and the famous Punjab Agricultural University modelled on the Land Grant of America.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). British troops were permanently stationed in Ludhiana and the Cis-Sutlej states came under British Protection. 7-1 of 6 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward. There are excellent government and private bus services connecting various parts of Punjab to Ludhiana. Baba Santa Singh and Maulana Habibur Rehman. Ludhiana’s claim to fame is not its commercial enterprises alone. Department of Tourism Punjab 7 LUDHIANA Ludhiana is known as Manchester of India which is renowned world over for its hosiery goods. From Moscow to Montreal. in 1809. which confined his activities to the Right Bank of the Sutlej.1 Accessibility Ludhiana is located on NH –1 and is well connected to other parts of country. Ludhiana also boasts of many prestigious educational institutions. During the struggle for freedom. The city is well connected with Delhi. Initially. Ludhiana became an important British cantonment. Kolkata and Jaipur by rail. 7. Prominent among them were Lala Lajpat Rai. Ludhiana has a domestic airport and the nearest international airport is at Amritsar. Maharaja Ranjit Singh had occupied Ludhiana. Sardar Kartar Singh Saraba. Ranjit Singh was forced to sign the treaty of ‘perpetual friendship’ with the British. Regular bus services ply between Delhi – Ludhiana. However.doc/ . the British decided to curb his advance eastwards and sent troops to confront him. in 1805. shopping malls retail both cotton and woollen products from Ludhiana. During the reign of Maharaja Ranjit Singh. It is an important pilgrimage center as there are many historic Gurudwaras in and around Ludhiana. many leaders of the freedom movement came from Ludhiana.

Nank Sahib gurdwara is a model of elegance and architecture.1. There is a ten feet deep tank near the Gurudwara where.Machhiwara 311 Km 135 Km 88 Km The Gurdwara Charan Kamal is located in village Machhiwara.Jagraon Situated near Jagraon at a distance about 38 Kms from Ludhiana on Ferozepur Road. (ii) Gurudwara Manji Sahib. When Aurangzeb’s army attacked the fortress of Chamkaur Sahib. The present village is inhabited over an early historical mound.1 Distances Ludhiana Ludhiana Ludhiana Delhi Amritsar Chandigarh 7. The place has been referred to in literature as Sunetra.2 Major attractions (i) Gurudwara Charan Kamal . where the two Muslim devotees placed the cot in which Guruji was being carried. The place where the Guru rested is where the Gurudwara stands today. The Gurudwara Charan Kanwal is named after the Guru’s lotus feet. (iv) Gurudwara Nanaksar Sahib. after one of the three sons of Dhritarashtra of Kuru dynasty. Department of Tourism Punjab 7. The excavation revealed a sequence of six cultural periods. The Mughal forces got to know about his whereabouts and Guru Gobind was saved by two of his Muslim devotees who disguised him as their Muslim prophet. the gurdwara was founded by Baba Nand Singh. 10 kilometres from Ludhiana.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR).doc/ . 7-2 of 6 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward. Guru Gobind Singhji shot an arrow into the parched land. Alamgir Another famous Gurudwara Manji Sahib is at Alamgir. which miraculously yielded water. Guru Gobind Singhji successfully resisted their onslaught and slipped away into the forests of Machhiwara. according to a legend. Ludhiana district. Sunset (Ludhiana) The ancient site lies about 6 km from Ludhiana bus stand and about 1 km south from Ludhiana Ferozpur road. (iii) Ancient site.

A dummy well where various devices used through the ages for lifting water for drinking as well as for irrigation are on display. The double storeyed building covered an area of 4000 sq.degchi. Dina Nagar • Rural Sports. It starts from the 19-21 December and extends to 13 January. made the occasion. Alongside this cultural extravaganza. These include pottery of various periods like Harapan. Bullock carts and other animal races. Gupta and Mediaeval antiquities in terracotta. ingenious for finding competition and pleasure from ordinary things of life.Alamgir. It is attended by nearly one-lakh devotees from different part of India. Machhiwara. The museum is situated near the college of Home Science of Punjab Agricultural University. The museum has on display the utensils and kitchenware like lota. Alamgir. ganga sagar . 7. Ludhiana: It is a unique fair of cultural confluence of Punjabi artists. speciments of old coins and seals. The meet is wound up by the electrifying dances of the Punjab. cock-fighting. Vanity boxes and different types of lamps along with their stands enhance the beauty of this room.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). Kila Raipur: is held 6 kms from Ludhiana This meet is a fair that epitomises the special Punjabi bon homie and the spirit that never says die. Mohan Singh Mela. This mela starts at Anandpur Sahib and ends at Mukteshwar. Fathegarh Sahib. National Fair (February).(Maki Mela) in between it passes through Ropar. Gurudwara Manjit Sahib. 7-3 of 6 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward. garwa. writers and folk performers of Punjab. kabbadi etc.doc/ .3 Festivals/Special events linked to the destination • At Gurudura Nanaksar Sahib the “barsi” is being celebrated during the month of August or 13th Bhadon. patila etc right from the Harappan period onwards. the Gidha and the Bhangra. Chamhar Sahib. Raikot. Department of Tourism Punjab (v) Museum of Rural Life of Punjab The museum is the only one of its kind in India and reminds the charms of ancient Punjab. The museum also creates the environment of a lady’s bed room with a traditional cot of strong and large wooden frames. language and culture. awe inspiring feats of strength and danger. The entire wall space of the varandha is embellished with murals of folk sensibilities. The museum building is built after a thorough study of traditional building in the old town of Punjab. • Prof. Takhatpur. ft. the traditional wrestling. The main entrance depicts the archaeological finds of Punjab. The original false ceiling of 18th century adds to its beauty. noted writers and artists are honoured for their contribution to the promotion of Punjabi literature.Machhiwara. • During the month of December and January Jarg Mela is being celebrated at Gurudwara Charan Kamal . Aryan.

6 Centigrade during the month of May (summer) 3. Gurudwara Committee and taxi operators.2 Centigrade during the month of January (Winter) 23% during the month of April Mean Relative Humidity 7. There are no foreign tourists visiting Ludhiana except NRIs.4 Climate The climate of Ludhiana is given in Table 7. The maximum rainfall is during the month of July and minimum during the month of November. NRI’s visiting Ludhiana will be around 750-1000 per year.5. Department of Tourism Punjab 7.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). A tourist spends 10% on shopping and other activities.9 Milimeters Average Temperature (1999) 44.5 Average and Remarks The annual average rainfall during the year 1995-1999 was recorded 53 Milimeters. Tourist inflow As per discussion with the hotel owners. 7-4 of 6 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward.1 Origin of Tourist Domestic tourists are mainly local and businessmen from all over India.3 Nature of Tourist About 67% of the tourists are business tourists and 33% constitute religious tourists.8 Milimeters Minimum 3. which includes only domestic tourists.1: Climate of Ludhiana Climate Rainfall Maximum 148. NRIs are from Canada.doc/ .5. while food constitutes about 20% of the spending. the maximum tourists to Ludhiana are for business purpose. 7. USA.2 Spending Pattern of tourist The maximum expenditure of a tourist is on transportation (37%) followed by accommodation (33%). The estimated number of tourists would be around 125000-200000 per year.1 Centigrade during the month of January (Winter) 79% during July and August 31.4 Centigrade during the month of May (summer) 23. 7. UK and Australia. 7.1 Table 7.5.

Internet.5. one is a three star hotel and two are one star hotels. STD/ISD.4 Average stay in number of days The average duration of tourist staying in Ludhiana is for 3 days. 7.8 There is an airport in Ludhiana . • All the surveyed tourists were on repeat visit. Infrastructure Status Table 7. There are two amusement parks in Ludhiana City. Out of these. congested at some places Good Good Excellent Available. Department of Tourism Punjab 7.6 Infrastructure details – Quality and quantity details Around 50 hotels are available in Ludhiana.The nearest international airport is at Amritsar. Two Shatabdi trains run daily connecting Ludhiana with Delhi.2: Basic Infrastructure Status at the Destination Characteristics Accessibility External Roads Internal Roads Internal Transport Bus Connection Rail Air Connectivity Communication Information Centres/ Availability of Guides Post Offices Telecommunication Entertainment Shopping Centres Status Good Good in general. The connecting roads to the city from the other parts of the state are good. mobile Post Office and Courier services are available. 7.doc/ . 7.5. nearest international airport at Amritsar Not available Good Good Good 7-5 of 6 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward. Rail The city is located on the main rail line. The total room capacity of these three hotels is 79 rooms only.7 Mode of Transportation Road The internal roads of the city are good. About 67 % of the tourists stay for more than 2 weeks and 33% stay for about 1-2 weeks.5 Profile of Tourist • 70 % of surveyed tourists were male and 30 were female • The surveyed tourists were in the age group of 35-64 years.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director General (MR). Airport 7.

Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director General (MR).doc/ Rural Museum Good No No No Yes Yes No No No . Department of Tourism Punjab Characteristics Emporiums/Gift Shops Parks/Gardens Others Eating Joints Restaurants/Eateries Utilities Water Availability Drinking water Facilities Sanitation Facilities Other Services Medical Banking Facilities Sign Boards Vehicle Parking Police and Security Intermediaries Travel Agents Taxi Operators Facilities for Elderly/Disabled/Families with Young Children Status Good Good Good Good Good Ok Available Available Poor -Available Available Available Not Available Table 7.9 Gurudwara Charan Kamal Good No No No Yes Yes No No No Tourist Attractions Gurudwara Sunet Gurudwara Manji Ancient Nanaksar Sahib Site Sahib Good Good Good No No No No No No No No No Yes Yes Yes Yes No Yes No No No No No No No No No Project Ideas • Tourist information centre • Parking cum shopping complex at Manji Sahib and Gurudwara Charan Kamal • Neelon water sports complex 7-6 of 6 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward.3: Basic Infrastructure at the Tourist Attractions Characteristics / Basic Facilities Accessibility TIC/Guides Emporiums/Gift Shops Eating Joints Drinking water Sanitation Facilities Sign Boards Vehicle Parking Facilities for Elderly/Disabled/ Families with Young Children 7.

In the 18th century AD it was repeatedly sacked by the enemies of the Mughal rulers. Its ancient fort was built by 'Firoz Tughlaq'.doc/ . It is 50 km from Chandigarh airport. 8. Many Afghan rulers over the ages claimed Sirhind as their territory and there are many monuments in the city which illustrate the Afghan links of this city. It is about 50 km to the north of Patiala on Patiala Rupnagar Road via Morinda. During Mughal days it was a town of considerable importance. It is well connected by road and is a railway junction too.2 Accessibility Sirhind is 50 km from Chandigarh airport. Sirhind has also witnessed many important events in the evolution of the Sikh faith. It was here in the ancient fort of Sirhind built by Ferozeshah Tughlaq that the two young sons of Guru Gobind Singhji were bricked in by walls and suffocated to death for refusing to embrace Islam. Sirhind achieved its zenith under the Mughals as it received the personal attention of emperors like Akbar and Jahangir. The town of Morinda is 15 kms from this place 8-1 of 7 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward. Sirhind was an important town during the days of the Mughal Empire. and virtually destroyed in 1763 AD. its monuments stand mute testimony to those troubled days. It is well connected by road and is a railway junction too. The Gurudwara Fatehgarh Sahib built on the spot commemorates the victory or ‘fateh’ or the two noble souls who refused to abandon their faith under severe duress. Today.1 Sirhind: A Mughal Legacy The ancient town of Sirhind is replete with ruins of beautiful mosques and tombs.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). Department of Tourism Punjab 8 FATEHGARH SAHIB 8.

There were adequate numbers of places for the stay of Mughal Emperors. and plenty of accommodation for weary travellers. but even the ruins are so magnificent that it is well worth visiting Aam Khas Bagh A close scrutiny of the remnants of the place clearly indicates that there was a perfect system of air-conditioning in the monument is called 'SARAD KHANA'. HAMAM and the Tank where unique methods of heating water were adopted. and a private or Khas section. The royal part includes a large water tank. Ambala. a palace with beautiful walls and elaborate fountains.3 Major attractions (i) Aam Khas Bagh Fatehgarh Sahib Fatehgarh Sahib Fatehgarh Sahib Fatehgarh Sahib 300 km 48 km 72 km 205 km The Mughals known for their architectural panache. Ludhiana and other parts of the state.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). Road: There are buses and taxis from Chandigarh (48 kms). In its heyday it had a double-storeyed royal pavilion. baths.2. it was known as the Aam Khas Bagh: literally the Public-Private Garden. Aam Khas Bagh. underground water-cooled chambers. Chandigarh. which was built by Akbar and later. The total area of the complex is 700ft X 485ft. Rail : The nearest railhead is Chandigarh (48 kms). Department of Tourism Punjab Air : The nearest airport is Chandigarh (48 kms). built this beautiful garden surrounded by the obligatory high wall and cooled with water flowing in disciplined courses. developed by Jahangir and Shahjahan was built for the public and also for exclusive use of the Emperor Shah Jahan.doc/ .1 Distances New Delhi Chandigarh Ludhiana Amritsar 8. Although this was also ransacked by the enemies of the Mughals. Amritsar. The other monuments include 'SHEESH MAHAL' (DAULATKHANA-E-KHAS). 8. And since it contained both a public and Aam area. 8-2 of 7 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward. Both of them used to stay here while going to and coming back from Lahore.

The old mosque in the vicinity is extant.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). The Rauza also contains scalloped arches. The main Gurdwara commemorates the martyrdom of the two tender Sahibzada(sons). (iii) Gurudwara Fatehgarh Sahib The Fatehgarh Sahib Gurdwara marks the spot. One such grand cenotaph is of King Shah Zaman of Afganistan. Indonesia and India. Zorawar Singh (9 years) and Fateh Singh (7 years) of the tenth Sikh Guru. He purchased the land by paying gold coins to the muslim Zamindar named Atta. framed domes and minarets and sun-striated corridors. The tomb of the Shah Zaman. Zorawar Singh and Fateh Singh were killed. Kabuli. Here stands the Gurdwara Jyoti Swarup. where the two brave children. 1704 his two younger sons. in the battle of Chamkaur. A big hall with a seating capacity for5. the younger sons of Guru Gobind Singh died for the noble cause.000 persons has been recently constructed.doc/ . Mata Gujri. grandmother of the two Sahibzadas expired due to the shock of brutal murder of her two grand children. thousands gather here during the Jor Mela to pay homage and express their devotion. The magnificent and spacious Rauza is a mausoleum which commemorates the burial place of Mujadid-alf-Saani Sheikh Ahmed Farooqi. there are tombs and cenotaphs apart from a mosque. It has been named Dewan Todar Mal Hall. During Urs in the month of August. and visited annually in or about August by thousands of Naqshbandi Muslims from Pakistan. which is venerated as a second Mecca by Sunni Muslims. They refused to be converted to Islam during the reign of Emperor Aurangzeb. A Hindu Philanthropist Dewan Todar Mal cremated three dead bodies with the help of other devotees of the Guru. Department of Tourism Punjab (ii) Rauza Sharif This beautiful and spacious mausoleum is a national historic monument. In the premises of the mausoleum. so are several cenotaphs. Muslims from all over the world come here to pay homage. 1704 by the order of the tyrant Nawab Wazir Khan. by being bricked alive in the fort of Sirhind on December 28. The Gurudwara Jyoti Swarup marks the spot where all these were cremated. Afghanistan. Every December. namely. (iv) Gurdwara Jyoti Sarup After the heroic death of two elder sons of Guru Gobind Singh. one of the Kings of Afghanistan indicates that the Rauza was once considered a propitious burial place of high and mighty. 8-3 of 7 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward. Sri Guru Gobind Singh Ji. the Suba of Sirhind and were suffocated to death in the walls which were raised around them. on December22. who refused to apostasise from truth and religion under threat from their captor. Sirhindi who lived during the reigns of Akbar and Jahangir from 1563 to 1634.

It has eight (8) suites. Himachal Pradesh. palaces. 8-4 of 7 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward. Uttar Pradesh. sarais. 8. Haryana.6. USA. especially during summer.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director General (MR). Among them are kos minars (small towers that marked ancient roads). Built in the middle of the canal. Winter months are October to March when the temperature dips to as low as 4. it presents a picturesque view to the visitors. (vi) Floating Restaurant Sirhind Floating Restaurant constructed over the Sirhind Canal is an important tourist spot run by Punjab Tourism Development Corp.(December) • Rauza Sharif. Fatehgarh Sahib: 8. tombs and forts. Department of Tourism Punjab (v) Sadna Qasai Mosque Since 1970. 56 ancient and historic sites have been declared Protected Monuments by the Punjab Government. The Government of India had separately protected 30 sites. Most of the domestic tourists are from the Punjab state. Hot weather season (April to June) when the mercury shoots up to as high as 43. Urs at Rauza Sharif and Jor Mela are the occasions during which a number of tourists come from various adjoining states. October to March is the best season to visit. 8. It is at a distance of 5 KM. During Urs in the month of August.1 Origin of Tourist The domestic tourists are mainly from Punjab. 8. Madhya Pradesh. There is also provision for night stay.5 Urs in August Climate The district has three major seasons. from Sirhind on the Sher Shah Suri Marg. tourists come from Pakistan. It is a unique type of Restaurant in the whole of the Punjab.doc/ . and Hotel and restaurant owners Fatehgarh is one of the important pilgrimage centres in Punjab. During Rauza Sharif.6 Tourist inflow As per the discussions with the taxi operators.3 degree Celsius. UK and Australia and other countries. It attracts a large no of tourists. Foreign tourists (NRIs) are from Canada. temples. Muslims from all over the world come here to pay homage.4 degree Celsius. Afghanistan and Indonesia. Sirhind.4 Festivals/Special events linked to the destination • Fatehgarh Sahib: Gurudwara Fatehgarh Sahib Jor Mela. The average annual rainfall ranges between 960 mm in the sub-mountain region and 58 mm in the plains. Sadna Qasai is one of the protected monuments at Sirhind. Rainy season is from July to September.

7 Infrastructure Status A number of hotels. Fatehgarh Sahib is well connected with rail and road with Delhi.4 Size of Groups As per the survey. 8. two PTDC complexes are also present. The maximum spending is on transportation (40-45 %) followed by food (25-30%) and rest on entertainment.5 Seasonal flow details (i) Profile of Tourist Around 45% tourists are in the age group of 25-34 years. 8.2 Spending Pattern of tourist As per the survey. About 40 % of the surveyed domestic tourists were on a repeat visit.6. A number of STD and ISD booths provide 24 hours service and the quality of service is good.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). 75 % were travelling with the family/Group . There aren’t any good entertainment facilities available in the destination except for a few cinema halls. there is no organised travel related service in the city.6. 8. the average spending per person per day is around Rs 400 – 500. Apart from this. ice-cream parlours and bars are there. fast food centres. 17% in the age group of 45-54 years and rest are below 25 years. Himachal Pradesh.The size of the group ranges from 2-6 persons. and other major cities of the country. Most of the small tour operators provide rented car and other passenger vehicles for various tourist destinations in Punjab. As per the discussions with the taxi operators and hotels and restaurant owners. 8. (ii) Repeat Tourists. shopping and other purposes.doc/ . restaurants. Since this destination is one of the important pilgrimage centres a considerable number of tourist visit the place more than once.3 Nature of Tourist 95 % of surveyed tourists were Religious Tourists. The destination is well connected with other parts of the country and world through a very good network of STD and ISD lines.6.6. 25% in the age group of 35-44 years. Department of Tourism Punjab 8. 8-5 of 7 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward. Jammu and Kashmir.

Department of Tourism Punjab ATM facility is available in the city. Policy & Regulations The general environment in and around the tourist attractions were found to be pleasant.doc/ .1: Basic Infrastructure Status at the Destination Characteristics Accessibility External Roads Internal Roads Internal Transport Bus Connection Rail Air Connectivity Communication Information Centres/ Availability of Guides Post Offices Telecommunication Entertainment Shopping Centres Emporiums/Gift Shops Parks/Gardens Others Eating Joints Restaurants/Eateries Utilities Water Availability Drinking water Facilities Sanitation Facilities Other Services Medical Banking Facilities Sign Boards Vehicle Parking Police and Security Intermediaries Travel Agents Taxi Operators Facilities for Elderly/Disabled/Families with Young Children Status Good Good Poor Good Available Nearest airport at Chandigarh Not available Good Good Fair Fair - Fair Good Good Fair Available Available Poor Sufficient for present demand Available Very few Few Not Available 8-6 of 7 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). 8. Table 8.8 Environment Status.

9 Aam Khas Bagh Good No No Yes No No No Yes No Rauza Sharif Good -No No Yes No -No No Tourist Atractions Gurudwara Gurudwara Jyoti Fatehgarh Swarup Sahib Good Good --No No No No Yes Yes Yes Yes --Yes Yes No No Sadna Quasai Mosque Good No No No No No No No No Floating Restaurant Good -Yes Yes Yes Yes -Yes Project Ideas • Restaurant near Gurudwara Jyoti Swarup and fast food centre (Garden Restaurant) at Aam Khas Baag 8-7 of 7 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward.doc/ . Department of Tourism Punjab Table 8.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director General (MR).2: Basic Infrastructure at the Tourist Attractions Characteristics / Basic Facilities Accessibility TIC/Guides Emporiums/Gift Shops Eating Joints Drinking water Sanitation Facilities Sign Boards Vehicle Parking Facilities for Elderly/Disabled /Families with Young Children 8.

The Maharajas of Kapurthala were renowned for their taste and many of them were influenced by western fashions and trends. The famous French architect M. Regular bus service is available connecting it from Chandigarh and other major towns of Punjab. It has a railway station connecting it with Amritsar and Nawanshehr. Perhaps the most colourful of them was Maharaja Jagat Singh who is believed to have been ‘one of the most enlightened of the Hindu princes’ in pre-independent India. 9-1 of 5 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward. Maharaja Jagatjit Singh’s palace today houses the Sainik School and epitomizes the perfect blend of French architecture and oriental surroundings. Manteaux designed the Moorish Mosque. this capital town of an erstwhile princely state is situated towards the west of Jalandhar City at a distance of 19 kms.doc/ .Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). Kapurthala is a city with a colourful past. a unqiue building in India because of the Moorish style of architecture. The mosque has a large compound paved with pure Indian marble and the inner dome has been decorated by artists from the Lahore School of Art. The nearest domestic airport is at Amritsar and the international airport is at New Delhi. Many of Kapurthala’s striking buildings owe their existence to Maharaja Jagat Singh. He was a great admirer of French architecture and had a Louis the XVI palace built for himself by a French architect. Department of Tourism Punjab 9 KAPURTHALA 9. 9. It is now the headquarters of the district in Punjab with the same name.2 Accessibility Kapurthala is well connected with all major cities.1 The French Connection Named after its founder Nawab Kapur Singh.

it is a unique piece of art of the Moorish style of architecture. A replica of this only temple of its kind was exhibited in the prepartition Punjab Museum at Lahore. Department of Tourism Punjab 9. 9-2 of 5 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward.1 Distances New Delhi Chandigarh Amritsar Jalandhar 9. This is patterned after the Qutbya Mosque on Morocco. Even historic idol of God "Brahmajee" is placed in this temple.3 Major attractions (i) Moorish Mosque Kapurthala Kapurthala Kapurthala Kapurthala 388 km 165 km 72 km 19 km This is one of the most historic as well as unique building situated in Kapurthala about 21 km from Jalandhar. The mosque was built in 1930 by his highness Maharaja Jagatjit Singh Bahadur. Manteaux. Designed by famous French architect M. Several smaller temples dedicated to different deities surround the principal dome in center. It has a large compound paved with pure Indian Marble and decorators from Lahore School of Art had designed the interiors of the historic Mosque. Another amazing stuff is that from the main silver door of temple one can pay obeisance to every idol and these idols are equally attractive from outside the door as they are from inside. The inner domes of the mosque have designs by the artists of the Mayo School of Arts.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR).doc/ . This architecturally beautiful temple is located 21 km from Jalandhar in Kapurthala town.2. (ii) Panch Mandir The most striking building in the town is a fine Hindu temple called the 'Panch Mandir' built during the reign of. Lahore. Sardar Fateh Singh.

There are also "Samadhis" of former rulers of Kapurthala State in this historic garden with excellent art work on them. July and August are the rainiest months accounting for about 51 % of the total annual rainfall.5. Summer extends from April to June and with May – June as the hottest months. 9. It also has a pond.1 Origin of Tourist The domestic tourists are mainly from all over Punjab. summer. The domestic tourist arrival in the destination is from Punjab only. One historical building -"Baradari" is also present in the Shalimar Garden where Maharaja Ranjit Singh and Maharaja Fateh Singh had met.5 Tourist inflow As per the discussions with the local people.4 Climate The district has three major seasons i. The Basant Panchi Mela is organised every year in this historic garden. NRIs are from Canada. Uttar Pradesh. The annual average rainfall is 616 mm. The maximum spending is on transportation followed by food and shopping. UK and Australia and other countries 9. USA. and winter. (iv) Kanjli Wetland Kanjli is a wetland of national importance. Haryana. Department of Tourism Punjab (iii) The Shalimar Garden The city has a beautiful garden called Shalimar Gardens. 9. Monsoon arrives in the month of July and lasts till September. monsoon.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR).e.doc/ . It is located on the Kali Bein at 21o 32’ N latitude and 75o 76’ E longitude.5. Taxi operators and Hotel owners. Winter comes in October and remains till March and extreme cold can be experienced at this time. a park & a library. December – January are the coldest months. Most of the rainfall in the district occurs during this season only. It has immense ecological significance and supports a large variety of aquatic flora and fauna. There is a magnificent gate at the entrance to this garden. Kapurthala is not a very famous tourist attraction. 9.2 Spending Pattern of tourist As per the surveyed tourists. Himachal Pradesh. 9-3 of 5 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward. Madhya Pradesh and Delhi. the average spending per person per day is around Rs 400-500/ only.

25% in the age group of 35-44 years.5.5 Profile of Tourist Around 45% tourists are in the age group of 25-34 years. 9. Table 9. fast food centres. ice-cream parlours and bars are present in the destination. Most of the small tour operators provide rented car and other passenger vehicles for various tourist destinations in Punjab and Himachal Pradesh.5. ATM facility is available in the city.5. 9.3 Nature of Tourist More than 50% of the tourists visited the place for business activities.6 Repeat Tourists Since people visit this destination for business purpose and for personal / social functions.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). 9. A number of STD and ISD booths provide 24 hours service and the quality of service is good. 30% replied social functions as a reason for their visit.5. restaurants.The group is 2-3 persons only. 9. 17% in the age group of 45-54 years and rest below 25 years.6 Infrastructure Status A number of good hotels. The destination is well connected with other parts of the country and world through a very good network of STD and ISD lines.4 Size of Groups As per the surveyed tourists. Department of Tourism Punjab 9. As per the discussions with the taxi operators and hoteliers.doc/ . there is no organised travel related service in the city.1: Basic Infrastructure Status at the Destination Characteristics Accessibility External Roads Internal Roads Internal Transport Bus Connection Rail Status Good Very congested Poor Good Available 9-4 of 5 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward. 40 % were travelling with the family/Group . 40-50% of surveyed domestic tourists reported being on repeat visit.

doc/ Kanjali Wetland Good -No Not good Yes No Yes Yes No . Department of Tourism Punjab Air Connectivity Nearest airport at Amritsar Communication Information Centres/ Availability of Guides Post Offices Telecommunication Entertainment Shopping Centres Emporiums/Gift Shops Parks/Gardens Others Eating Joints Restaurants/Eateries Utilities Water Availability Drinking water Facilities Sanitation Facilities Other Services Medical Banking Facilities Sign Boards Vehicle Parking Police and Security Intermediaries Travel Agents Taxi Operators Facilities for Elderly/Disabled/Families with Young Children Not available Good Good Good Good ok Good Good Good Poor Available Available Not available -Available Few Few Not Available Table 9.7 Moorish Mosque Good No Yes Yes No No No Yes No Tourist Attractions Shalimar Panch Mandir Garden Congested roads Ok --Yes Yes Yes Yes Yes Yes No No --No Yes No No Project Ideas • Development of Kanjali Wetland for nature tourism.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director General (MR).2: Basic Infrastructure at the Tourist Attractions Characteristics / Basic Facilities Accessibility TIC/Guides Emporiums/Gift Shops Eating Joints Drinking water Sanitation Facilities Sign Boards Vehicle Parking Facilities for Elderly/Disabled/ Families with Young Children 9. 9-5 of 5 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward.

1. 10.1 Distances New Delhi Chandigarh Amritsar Patiala Jalandhar Rup Nagar Rup Nagar Rup Nagar Rup Nagar Rup Nagar 10-1 of 5 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward. The bus service between Chandigarh and Rup nagar and Rup Nagar and other parts of Punjab is good. The nearest domestic airport is at Chandigarh and the international airport is at Amritsar 10. 1.1 Accessibility Rupnagar is located on the bank of the river Sutlej at a distance of about 45kms. Rup Nagar is an important halting station for the tourists visiting Kullu.from Chandigarh on the National Highway No. Rup Nagar has a railway station and it is linked with Fatehgarh Sahib and Anandpur Sahib. The Sutlej Water body is an important environmental feature providing nesting grounds to the migratory birds. Department of Tourism Punjab 10 RUP NAGAR Located at a distance of 45 kms from Chandigarh on the National Highway No.doc/ 292 km 45 km 178 km 108 km 101 km . 1.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). Rup Nagar is an important district in Punjab accounting for the major part of Hydel power generation.

and sorghum are cultivated in the surrounding area. It is a transitional period between the cold and hot seasons. got separated. Hot Season (mid-April to the end of June) 2. In the chaos two younger sons of the Guru along with their grandmother. Taxi operators and Hotel owners Rupnagar is a resting / overnight halting place for the tourists going to Kullu.doc/ . Rainy Season ( early July to the end of September) 3. It is a manmade wetland of lake and river formed by the construction of a barrage on Sutluj River.2 Major attractions (i) Ropar Wetland This is a National Wetland. Earlier he had vacated fortress of Anandpur Sahib after Mughal army commander had promised to allow them to leave the fort. Punjab. fearlessly rode the horses into the swollen stream with sparkling swords in their hands. (ii) Gurudwara Parivar Vichhora This Gurudwara is situated on the bank of the river Sarsa. after invoking the blessings of the Almighty. 2. Post-monsoon (September to end of November). Many devoted Sikhs laid down their lives while fighting the enemy. 10. swimmers and boaters visit the site in considerable numbers. and wheat. Local fisheries are economically significant. birdwatchers. Cold Season (early December to the end of February) The transitional seasons are: 1. 10. It is Ramsar site no. At this holy spot magnificent Gurudwara Parivar Vichhora was built by grateful devotees of the great Guru. Sambar. Most of the domestic tourists are from Delhi. and the endangered Indian Pangolin (Manis crassicaudata). Hog Deer. The Guru himself followed by devoted Sikhs. Pre-hot season (March to mid-April).1161. Nature lovers.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). and several reptiles. July – August are the rainiest months accounting for 58% of the total annual rainfall. Himachal Pradesh. These are: 1. The annual average rainfall at Rupnagar is 752 mm. sugarcane. But he broke the oath taken on holy Quran and attacked the Guru on the bank of this river. It is transitional period between the rainy and cold seasons. and about 150 species of local and migrated birds are found here.3 Climate There are three well defined seasons . Here Guru Gobind Singh decided to make a brief halt for a religious congregation. rice . Some 35 species of fish play an important role in the food chain. The site is an important breeding place for the nationally protected Smooth Indian Otter. 10-2 of 5 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward. Haryana and Uttar Pradesh. Department of Tourism Punjab 10.4 Tourist inflow As per the discussions with the local people.

followed by transportation and food. As per the discussions with the taxi operators and hoteliers. icecream parlours and bars are present. 10-3 of 5 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward. Himachal Pradesh. UK and Australia and other countries 10. Himachal Pradesh.2 Spending Pattern of tourist As per the surveyed tourists.4. There aren’t any good entertainment facilities available except for a few cinema halls. The maximum spending is on accommodation. 10. 10. Department of Tourism Punjab 10. USA. 25% in the age group 35-44 years. 10. Madhya Pradesh and Delhi. there is no organised travel related service in the city. Rupnagar has one PTDC complex located near the bank of Satluj River.4. 17% in the age group 45-54 years and rest are below 25 years.The size of the group was in the range of 4-6 persons.4 Profile of Tourist Around 45% tourists were in the age group of 25-34 years.doc/ .5 Infrastructure Status Few good hotels.4. The nearest domestic airport is at Chandigarh and the nearest international airport is at Amritsar. Rupnagar is well connected by road with Delhi. the average spending per person per day is around Rs 600-800/ only. Rupnagar is linked with Fatehgarh Sahib and Nangal by rail line.4. A number of STD and ISD booths provide 24 hours service and the quality of service is good. The destination is well connected with other parts of the country and world through a very good network of STD and ISD lines. most of the tourists are repeat tourists.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). restaurants.3 Size of Groups As per the surveyed tourist 50 % were travelling with the family/Group . Most of the small tour operators provide rented car and other passenger vehicles for various tourist destinations in Punjab and Himachal Pradesh. 10.1 Origin of Tourist The domestic tourists are mainly from all over Punjab.4.5 Repeat Tourists Since this destination is one of the routes followed by tourists visiting Kullu. fast food centres. NRIs are from Canada. Haryana. Uttar Pradesh. and other major cities of the country.

doc/ Tourist Attractions Gurudwara Pariwar Vichhora Good -No No Yes . Department of Tourism Punjab Figure 10.1: Basic Infrastructure Status at the Destination Characteristics Accessibility External Roads Internal Roads Internal Transport Bus Connection Rail Air Connectivity Communication Information Centres/ Availability of Guides Post Offices Telecommunication Entertainment Shopping Centres Emporiums/Gift Shops Parks/Gardens Others Eating Joints Restaurants/Eateries Utilities Water Availability Drinking water Facilities Sanitation Facilities Other Services Medical Banking Facilities Sign Boards Vehicle Parking Police and Security Intermediaries Travel Agents Taxi Operators Facilities for Elderly/Disabled/Families with Young Children Status Good Poor Poor Good Available Nearest airport at Chandigarh Not available Good Good Fair Fair - Fair Good Good Fair Available Available Poor OK Available Few Few Not Available Table 10.3: Basic Infrastructure at the Tourist Attractions Characteristics / Basic Facilities Accessibility TIC/Guides Emporiums/Gift Shops Eating Joints Drinking water Ropar Wetland Good -Yes Yes Yes 10-4 of 5 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR).

log huts and other facilities for nature tourism • Rope way between Maharaja Ranjit Singh Hills and PTDC complex 10-5 of 5 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward.doc/ . Department of Tourism Punjab Sanitation Facilities Sign Boards Vehicle Parking Facilities for Elderly/Disabled/ Families with Young Children 10.6 No -Yes No Yes -Yes No Project Ideas • Artificial beach development.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director General (MR).

has put Hoshiarpur on the scholarly map of the world. The V. There are eight families in the town which have parts of the Bhrigu Samhita with them. Tradition ascribes the foundation of the town to two versions: first to Hargobind and Ram Chand.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). Doll-making. and second to Hoshiar Khan. the place is also well known for Bhrigu Samhita.). Hoshiarpur has the distinction of having the highest literacy rate in the state.D.I. Department of Tourism Punjab 11 Hoshiarpur 11. due to its renowned Brahmleen saints Hari Baba Ji and Swami Kathustha Nand. an ancient handwritten compilation on loose leaves by Maharishi Bhrigu Maharaj. Wooden furniture etc.R. a resident of Bajwara. Besides. The town was once called Chhoti Kashi. Diwans of the Emperor Muhammad Bin Tughlak (13251351 A. one of the premier Indological Research Institute. Hoshiarpur town is well known for its religious and educational activities in the northern India.1 (Chhoti Kashi – A Centre of Learning) Hoshiarpur is situated at the foothills of Shivaliks. who lived about the same period and after whom the town has been named as Hoshiarpur. 11-1 of 5 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward.doc/ . Ivory inlay work has brought recognition in the Cottage industry to the town of Hoshiarpur. The town is also known for Ivory (now plastic) inlay goods.V. Brassware.

A railway line links it with the city of Jalandhar which is around 39 kms from Hoshiarpur. with a view to transcribe manuscripts written in South Indian languages into Devanagari script. In older days. has put Hoshiarpur on the scholarly map of the world. The palaces of Jaswal Rajas are in ruins. Sanskrit and English. Hoshiarpur is well connected by road to all major cities. at Sadhu Ashram.11.2.The V. The literature.1947. There are five shrines including that of Jaiju Shah.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). On the educational side. Jaijon was the seat of Jaswal Rajas. it was dismantled at the annexation by the British Government. based on Indological researches and general studies.R. which are held in high esteem by the people. In 1957. aims at propagating the quintessence of the ancient and the modern wisdom of mankind towards development of an emotionally integrated and balanced personality. 11-2 of 5 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward.2. one of the premier Indological Research Institute. Punjabi. Department of Tourism Punjab 11.2 Accessibility Located at 387 kms from Delhi.I. Raja Ram Singh first took up his residence here and the Fort which commanded the Pass in the hills was said to have been built in 1701 AD. the institute has been running language proficiency (Prabhakar) classes. Taken by Maharaja Ranjit Singh in 1815. Punjab University set up its department of manuscript transcription and research at the institute. (ii) Vishveshvaranand Vedic Research Institute The well-known Vishveshvaranand Vedic Research Institute was shifted from Lahore to Hoshiarpur soon after Partition. This institution restarted its research work under the scholarly leadership of the late Acharya Vishva Bandhu on 2. Jaijon is a rail terminal on the Jalandhar City-Jaijon Doaba line of Northern Railway.1 Distance: New Delhi Chandigarh Amritsar Jalandhar 11. on the outskirts of the town. Regular bus service is available from Chandigarh and other major cities of Punjab.doc/ . Jaijon was founded by one Jaiju Shah after whom the town was named.2 Major attractions (i) Jaijon-Doaba Hoshiarpur Hoshiarpur Hoshiarpur Hoshiarpur 387 km 137 km 105 km 39 km Situated at a distance of 16 kilometers to the north of Garhshankar. 11. which the institute brings out in Hindi.V.

11-3 of 5 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward. 11. Teachers and researchers come here from different parts of India and even abroad for doing research work. Hot Season (mid-April to the end of June) 2.4 Tourist inflow As per the discussions with the local people. USA.2 Spending Pattern of tourist As per the tourists surveyed. and paintings of archaeological importance from all over India. The amount of rainfall in the Punjab ranges between 250 mm and 1000 mm. The reading room. including about 4. Department of Tourism Punjab The institute’s library.4.000 ancient manuscripts. This type of weather is associated with the passage of western disturbances through the region. The museum. which attracts a large number of visitors. The maximum spending is on accommodation and transportation followed by food and shopping. Madhya Pradesh and Delhi. NRIs are from Canada. is regularly provided with about 200 periodicals. attached to the library. the average spending per person per day is around Rs 800-1000/ only. Haryana. Himachal Pradesh.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR).doc/ . which houses nearly one lakh printed books and papers and about 10. Near the hills. 11. Cold Season (early December to the end of February) The transitional seasons are: 1. 2. Post-monsoon (September to end of November). Rainy Season ( early July to the end of September) 3. weather is normally cool and dry. 11. In the area adjoining the Shivalik Hills.1 Origin of Tourist The domestic tourists are mainly from all over Punjab. The archaeological museum in the library building contains a rich collection of sculptures. It is transitional period between the rainy and cold seasons. is the largest Indological reference unit in north-western India. It is a transitional period between the cold and hot seasons. UK and Australia and other countries 11.000 palm leaf manuscripts written in different South Indian languages. The major part of annual rainfall is experienced during the monsoon period During the winter season. rainfall is over 1000 mm. winter crops are dependent upon this rainfall.3 Climate The three well defined seasons in the region are: 1.4. of the Harappan civilisation. the maximum falling near the Shivalik Hills. Uttar Pradesh. is a very valuable addition to the existing facilities available at the institute for studying Indian history and culture. Most of the tourists visit Hoshiarpur for business activities. relics. Hoshiarpur receives an annual rainfall of more than 750 mm. Pre-hot season (March to mid-April). Taxi operators and Hotel owners Hoshiarpur is not a very famous tourist centre.

4. ice-cream parlours and bars are present. 25% in the age group 25-40 years.4. 11. 11. A number of budget hotels. A number of STD and ISD booths provide 24 hours service and the quality of service is good. There aren’t any entertainment facilities available except few a few cinema halls.4. 11. Department of Tourism Punjab 11. The destination is well connected with other parts of the country and world through a very good network of STD and ISD lines. most of the tourists are repeat tourists.1: Basic Infrastructure Status at the Destination Characteristics Accessibility External Roads Internal Roads Internal Transport Bus Connection Rail Air Connectivity Communication Information Centres/ Availability of Guides Post Offices Telecommunication Status Good Poor and congested Poor Good Available Nearest airport at Amritsar Not available Good Good 11-4 of 5 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward.doc/ . 11.4. restaurants.5 Nature of Tourist Around 50% tourist were in the age group of 40-50 years. As per the discussions with the taxi operators and hoteliers. 50% of surveyed domestic tourists reported being on repeat visit. fast food centres.4 Size of Groups 80 % of the surveyed tourists were travelling alone.6 Repeat Tourists Since this destination is a business centres. Table 11. 10% in the age group >50 years and rest below 25 years. Most of the small tour operators provide ranted car and other passenger vehicles for various tourist destinations in Punjab and Himachal Pradesh. ATM facility is available in the city.4.7 Infrastructure Status Few good hotels are there in the location. there is no organised travel related service in the city.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director General (MR).3 Nature of Tourist More than 90% of the surveyed tourists were business Tourists.

Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director General (MR). yoga and meditation etc. 11-5 of 5 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward.doc/ .2: Basic Infrastructure at the Tourist Attractions Characteristics / Basic Facilities Accessibility TIC/Guides Emporiums/Gift Shops Eating Joints Drinking water Sanitation Facilities Sign Boards Vehicle Parking Facilities for Elderly/Disabled/Families with Young Children 11.5 Tourist Attractions Vedic Research Institute Jaijon Doaba Village Good Good --Yes No Yes Not good places are there Yes Yes Yes No proper public facilities --Not adequate -No No Project Ideas • Heritage train and Bara Sahib guesthouse at Jaijon Doaba village • Bhrigusamhita Institute: services related to Bhrigusamhita. Department of Tourism Punjab Characteristics Entertainment Shopping Centres Emporiums/Gift Shops Parks/Gardens Others Eating Joints Restaurants/Eateries Utilities Water Availability Drinking water Facilities Sanitation Facilities Other Services Medical Banking Facilities Sign Boards Vehicle Parking Police and Security Intermediaries Travel Agents Taxi Operators Facilities for Elderly/Disabled/Families with Young Children Status Fair Fair - Fair Good Good Poor Available Available Poor -Available Few Few Not Available Table 11.

Delhi. near Multan (now in Pakistan). On his way to Hansi 12-1 of 4 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward. The nearest domestic and international airport is at Amritsar.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR).6% As per census 1991.doc/ . Faridkot 374 Km 121 Km 238 Km A small monument which commemorates the visit of the great saint Baba Farid. 12.1 Accessibility Faridkot is well connected with Firozpur and Bhatinda by road and to Mumbai. As per the census 2001 the total population of the district is 552466 and the literacy rate is 55. Baba Seikh Farid Shakarganj was a famous Sufi Saint of Pakpattan. Department of Tourism Punjab 12 FARIDKOT Faridkot is located in western part of the Punjab.1 Distances Delhi Faridkot Faridkot Faridkot Amritsar Chandigarh 12.1. 12. Jammu and Jaipur by train. there were two tahsil and 10 Blocks in the district.2 Major attractions (i) Chilla Baba Seikh Farid.

Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR). Tourist inflow Faridkot is not a famous destination. (ii) Faridkot Fort The fort is 700 year old made by Raja Mokalse.1 Centigrade during the month of January (Winter) 23% during the month of April 22. There is a hall inside the fort known as “ ShishMahal” which is covered with mirrors and wall painting. 12-2 of 4 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward. 12. The maximum rainfall during the month of August and minimum during the month of December. His divine couplets are included in the scripture of the Sikhs.3 Milimeters Average Temperature (1999) 44. STD/ISD facilities are available in Faridkot.2 Centigrade during the month of May (summer) 2. The flow of tourist is negligible. No major entertainment facility is available in the city.3 Climate The climate of Faridkot is given in the following table Table 12.4 79% during July and August Average and Remarks The annual average rainfall during the year 1995-1999 was recorded 34. Only local devotees visit the Tila Baba Farid Gurdwara .doc/ .5 Infrastructure details There are only three hotels in Faridkot and the total room capacity of these hotels is 28.1 Centigrade during the month of January (Winter) Mean Relative Humidity 12. The city of Faridkot is named after him. It is located in the main city and surrounded by the main market of Faridkot. the Baba had halted at this place for some time.6 Milimeters. Department of Tourism Punjab and Delhi. The mirrors were copied in Rajasthan style 12. One small children park is located outside the city which has a toy train.3 Centigrade during the month of May (summer) 19.0 Milimeters Minimum 0.1: Climate of Faridkot Climate Rainfall Maximum 136.

The internal road of city is needs improvement. Faridkot is connected with Mumbai.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director General (MR). Department of Tourism Punjab 12.The nearest domestic airport is Amritsar.2: Basic Infrastructure Status at the Destination Characteristics Accessibility External Roads Internal Roads Internal Transport Bus Connection Rail Air Connectivity Communication Information Centres/ Availability of Guides Post Offices Telecommunication Entertainment Shopping Centres Emporiums/Gift Shops Parks/Gardens Others Eating Joints Restaurants/Eateries Utilities Water Availability Drinking water Facilities Sanitation Facilities Other Services Medical Banking Facilities Sign Boards Vehicle Parking Police and Security Intermediaries Travel Agents Taxi Operators Facilities for Elderly/Disabled/Families with Young Children Status Good Ok Poor Good Available Nearest airport at Amritsar Not available Good Good Poor Poor -- Poor Good Good Ok Available Available. 12.7 Infrastructure Status Table 12. ATM not available Not available -Available Not Available Only two.6 Mode of Transportation Faridkot is well connected with Ferozpur and Bhatinda by SH-15. Delhi.doc/ . Not Available 12-3 of 4 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward. There is no airport in Faridkot . Jammu and Jaipur by rail. The road condition of SH is very good.

8 • Tourist Attractions Chaila Baba Sheikh Farid Faridkot Fort Good Good No No Yes Yes Yes Yes Yes Yes Yes Yes No No No No No No Project Ideas Baba Farid Art Gallery 12-4 of 4 1450//A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 3\destpro7onward. Department of Tourism Punjab Table 12.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director General (MR).doc/ .3: Basic Infrastructure at the Tourist Attractions Characteristics / Basic Facilities Accessibility TIC/Guides Emporiums/Gift Shops Eating Joints Drinking water Sanitation Facilities Sign Boards Vehicle Parking Facilities for Elderly/Disabled /Families with Young Children 12.

Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director. Dalhousie Road New Delhi – 110001 India Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Punjab July 2002 Dalal Consultants and Engineers Limited Sarojini House 6 Bhagwan Dass Road New Delhi 110 001 India 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro.doc/01 . Ministry of Tourism Punjab Joint Director General (MR). Hutments. Department of Tourism Ministry of Tourism & Culture C-1.

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Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director. Ministry of Tourism Punjab Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Punjab 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro.doc/01 .

1. the ropeway shall be operated on electricity.4 Environmental implications The project is likely to develop commercial activities in the area. All the transit tourists can be encouraged for an extra stop-over to enjoy the ropeway ride. However. 1. More than a means of commuting. Rupnagar. this is likely to have the impact on: (i) Air and noise pollution Although. Since ropeways are normally built in places with scenic natural beauty. Ropeways provide an enjoyable vision of scenic beauty of the destination or site. For transport of tourist passenger ropeway system is good because this is a pollution free environment friendly transport system 1-1 of 5 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro. The proposed ropeway shall be used mainly for joy rides and shall pass over the Satluj River connecting the PTDC Complex at one end to the Maharaja Ranjit Singh Hill on the other. (ii) Environmental awareness The project will help in increasing public appreciation and awareness of the natural environment.2 Possible Location Ropeway is proposed at Maharaja Ranjit Singh Hill. Speed variable 0-3 meter/sec. Carrying Capacity per cabin 320Kg. Though not prominently significant. The features of the proposed cabin ride system having a capacity of 4 seats each is given below: Length of the ropeway is 1000 metres The vertical lift and the height which it traverses is 200 metres. Ministry of Tourism Punjab 1 ROPEWAY (Tourism Project) 1. some destruction to nature is likely while developing the structure for ropeway facility.3 Market Demand / Segment / Target Market The foreign tourists can also be attracted in large numbers to the ropeway and the restaurant if a village theme is adopted.doc/01 . 1.1 Project Concept Ropeways are meant for transportation in difficult mountainous terrain. increased vehicular flow and use of Diesel Generators in commercial establishments/ activities is likely to cause rise in gaseous emissions and ambient noise level. the impact will not be very significant.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director. They have gained acceptance in the tourism sector as a means of traffic handling and developing new resorts.

This project would also improve the infrastructural facilities in the state.e. Fitter Cum Operator(Skilled) Fitter Cum Operator Ticketing Clerk Helper Security Electrician Maintenance Staff Gardener Grand Total Nos. 1 1 1 2 2 1 2 5 2 2 1 20 1-2 of 5 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro.8 Manpower Details Position Manager cum Engg . • Project cost details are indicating details have to be would out during the time of implementation. The details are given below Schedule 1 2 3 4 5 Months 6 7 8 9 10 11 Detailed Project Report preparation Project Appraisal and Finance Acquisition of land Building and civil works Facilities procurement and installation Project operation 1.7 Project Implementation Schedule The project implementation period i.6 Limitation While using this project profile following limitations should be kept in mind: • Location where the ropeway is required was identified based on our preliminary survey and destination prioritization and inflow of tourists at those destinations.5 Socio-economic impact This project would increase the employment opportunities for the local communities near the highway and would eventually lead to the rise in their per capita income. Incharge Asst Manager cum Maintenance Incharge Accountant cum office Asst. 1. Mech. The success of such project will depend on assessing the exact inflow of tourists to that destination through a detailed study. • Actual implementation of the project would depend on the attainment of permits from the required authorities.doc/01 12 . Ministry of Tourism Punjab 1. from inception to commissioning will take around 12 Months. 1.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.

Miscellaneous Fixed Assets Pre-operatives Expenses Margin Money on Working Capital Contingencies 9 Total Project Cost 1.64 898.60 .97 81.71 25.00 MM 30% 20% 1st Yr 8.00 60.00 57.00 495. in Lakhs Yr-9 Yr-10 65 289575 434.how & Detailed Engg.60 80 356400 534.00 Project Cost S.60 1-3 of 5 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro.60 80 356400 534.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.36 70 311850 467. No 1 2 3 4 5 6 1. No 1 2 3 4 5 6 7 8 Particulars Land & Site Development Civil Works Equipment Know .20 161.03 18.60 37.9 S.60 80 356400 534.00 50.49 22. Ministry of Tourism Punjab 1.02 Means of Finance Rs.66 42.28 39.12 Working Capital S.60 80 356400 534.95 No of month 2 0.61 5.13 Income Statement Description Yr-1 Income From Ropeway Capacity Utilisation 60 Total visitors 267300 Total Income 400.17 20.35 601.60 80 356400 534.13 Rs.10 Assumptions Capacity in Numbers per Year Traffic Handled Visitor Arrival Rate (in %) 1st Yr 2nd Yr 3rd Yr 4th Yr Rate of Income Tax 35% +Surcharge 2% Debt Equity Equity Debt Rate of Interest On Long Term Loan On Working Capital Construction Cost Building construction cost per square feet in Rs Foundation LS (Rs in Lakh) Structural LS (Rs in Lakh) 60 65 70 80 1 2 15% 15% 500 100. in Lakhs 9.75 16.46 2nd Yr 20.45 19. in Lakhs 3rd Yr 4th Yr 20.doc/01 80 356400 534.78 80 356400 534.10 38.72 Yr-2 Yr-3 Yr-4 Yr-5 Yr-6 Yr-7 Yr-8 Rs.11 445500 Rs.67 898. in Lakhs Equity Debt Total 33% 67% 100% 1.5 296. No 1 2 Total Description (Lakh Rs) Other expenses Outstanding Debtors 1.

36 4.53 Long Term Loan 100.82 138.97 227.87 147.94 323.27 0.47 181.97 227.02 52.21 898 367.92 99.28 26.33 13.60 411.96 Total (A) B.45 4.27 99.33 286.41 Interest Added Back Depreciation 64.87 246.82 4.69 200.28 100.46 12.64 653.67 1.60 411.82 100.55 Yr -9 99.33 Increase in Long Term Loan 602 Increase in Bank Borrowings 19.40 1107.31 200.45 9.49 9.90 9.26 950.33 301.51 109.10 64.31 31.94 28.95 348.10 511.33 191.37 122.33 13.37 122. Disposition of Funds Capital Expenditure for the 892.81 265.33 342.56 Total (B) 892.90 411.82 56.90 90.69 265.51 109.65 Hand and at Bank Yr -7 Yr-8 Rs.65 653.41 4.06 100.70 534.82 64.33 64.37 122.33 142.57 347.00 Hand & in Bank Net Surplus / Deficit (A-B) 5.33 64.28 4.28 Interest on LT loan 90.17 9.12 249.77 1-4 of 5 1450/Punjab/A/30 July 2002 Yr-5 .12 184.71 142.13 Yr -4 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro.30 92.00 511.29 265.33 342.82 93.33 155.27 0.75 142.05 146.18 347.32 4.33 13.33 64.47 114.75 142.03 145. in Lakhs Particulars Operating Cost Administrative Overheads Salaries Sub Total (A) Sales Expenses Total Expected Sales Revenue Gross Profit Financial Expense Interest On Term Loan Interest On Working Capital Sub Total Depreciation Profit Before Tax Provision For Tax Profit After Tax Retained Profit Cash Accrual From Operations 1. in Lakhs Yr -9 Yr-10 347.14 Project Profitability Rs.26 248.75 186.27 0.51 109.03 4.55 0.84 192.63 272.37 122.57 347.20 46.69 121.36 314.19 434.33 331.19 162.47 114.01 1.08 31.75 9.68 799.82 4.34 104.97 221.33 13.44 255.75 251.37 122.25 4.33 64.98 261.87 181.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.40 1107.24 76.11 1553.68 104.80 156.70 534.55 Yr-10 99.09 146.46 71.17 16.84 257.55 Yr -7 99.28 100.30 1288.51 109.82 4.90 9.51 42.70 534.90 411.82 4.33 13.28 86.08 412.51 109.03 467.49 4.63 186.95 64.33 64.82 64.90 9.89 180.32 4.06 124.62 178.51 109.42 123.55 Yr -3 99.90 9.32 411.33 190.55 Yr-2 99.70 534.91 200.58 90.90 411.82 41.56 135.70 534.44 200.33 271.11 1553.03 264.92 150.25 2.47 55.55 Yr-8 99.45 56.33 64.55 Yr -1 32.64 Closing Balance of Cash in 5.82 26.27 0.27 0.90 9.70 534.01 231.49 Interest on Bank Borrowings 2.55 9.08 412.33 316.60 411.31 264.33 10.70 534.27 0.25 188.60 411.82 11.51 109.19 64.55 Yr -4 99.92 4.05 142.57 347.33 64.68 799.17 64.60 411.33 13.60 950.64 Cash Flow Description Const.27 64.28 71.58 114.47 10.58 192.82 92.14 64.76 281.92 90.51 109.33 11.60 411.57 347.27 0.51 109.78 346.71 216.05 200. Sources of Funds Increase in Equity 296 Profit Before Tax with 284.08 94.06 55.doc/01 Yr -6 347.28 11.75 227.57 347.60 123.05 Project/ Expansion Increase in Current Assets 25.57 64.57 64.82 4.36 4.33 2.53 64.15 Year Yr-5 Yr -6 99.46 for Working Capital Taxation 28.41 0.86 120.68 178.25 86.75 162.62 242.25 124. Period Yr -1 Yr-2 Yr -3 A.42 414.82 100.91 135.31 Opening Balance of Cash in 5.33 13.09 4.25 90.38 114.28 4.84 282.37 122.60 411. Ministry of Tourism Punjab 1.37 122.27 0.95 61.90 3.23 64.41 41.30 1288.82 4.13 1817.90 411.28 4.50 400.76 216.90 411.90 9.19 31.

12 1412.05 892.84 32.13 200.13 Yr-10 32.83 45.33 827.40 296.33 64.72 42.40 1107.30 1288.06 248.72 799.13 1817.75 296.13 Yr -9 32.18 1591.39 506.72 25.72 570.35 287.28 32.39 38.08 763.13 898.49 601.35 296.35 296.05 441.77 898.39 699.00 296.14 1162.72 653.68 570.39 29.05 5.71 1499.doc/01 .72 377.35 296.46 227.05 39.36 1331.74 1708.60 506.71 401.17 Yr -7 100.33 64.18 1591.33 64.66 511.22 1908.98 1379.35 162.02 1080.50 501.72 42.91 296.22 892.67 601.52% 29% 1.33% 1-5 of 5 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro.35 296.05 827.56 32.33 64. in Lakhs Particulars Yr -1 Yr-2 Yr -3 Operating Years Yr -4 Yr-5 Yr -6 296. Period Liabilities Equity Reserves & Surplus Term Loan Long Term Loan Working Capital Loan Total Liabilities Assets Gross Fixed Assets Less: Depreciation Net Fixed Assets Current Assets Cash & Bank Balance Total Assets 1.72 377.26 1213.39 313.65 634.13 412.74 601.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.35 422.16 Balance Sheet Rs.35 970.53 296.35 296.05 441.74 1580.05 634.06 64.12 1412.52 1250.72 42.72 42.13 Yr-8 32.36 1331.72 950.39 42.13 300.67 19.22 Financial Indicators IRR Average Cash Break Even Point DSCR (in 4th Year) ROI (in 4th Year) 14.72 42.72 763.11 1553.52 1250.33 64.67 28.91 2109.13 Const.33 64. Ministry of Tourism Punjab 1.74 1708.35 783.97 892.33 64.35 601.02 1080.71 1499.33 64.11 32.00 699.22 1908.33 64.43 1780.72 42.39 313.26 1213.91 2109.

4 Environmental implications No significant environmental impacts are envisaged. help in accessing to the destination easily with minimum effort. major attractions nearby etc.doc/01 . Clear and explicit signages attract tourists to the destinations/state. blue print of the destination. The wayside amenities are important features associated with the tourist comfort in any distinction.7 Estimated Capital Investment The estimated cost of putting signboards and wayside amenities at individual destinations will be around Rs. Further such signage should be put up along all major state roads/highways. Similarly wayside amenities should be set up along roads and highways. Signboards showing road signs. These include safe drinking water and toilet facilities. 2.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director.6 Project Implementation Schedule Ideally a signage can be put up within 1-2 months 2..95 lakhs. 2-1 of 2 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro. directions. Ministry of Tourism Punjab 2 SIGNAGE & WAYSIDE AMENTIES (Tourism Infrastructure) 2. 2. It has been found that all the destinations in Punjab do not have proper signboards and have to be taken up on priority.2 Possible Locations Signboards are proposed at all archaeological and historical monuments. 2.5 Socio-economic impact No socio-economic impacts of these projects are envisaged except for the creation of employment that too to a negligible extent 2. Such facilities are proposed to be set up in 30 locations.1 Project Concept Signboards at the destinations are necessary to increase the accessibility and attractiveness of the destinations. 2. distances.3 Market Demand / Segment / Target Market Signages are an important feature of any tourism infrastructure that impacts a tourism friendly status of the state.

9 S.doc/01 .Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director.20 3. in Lakhs 20.61 94.8 Manpower Position Assistants (at 30 locations) 2. No 1 2 3 4 5 6 7 8 Nos.83 8.71 2-2 of 2 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro.00 33.70 28. 60 Project Cost (for 30 locations) Particulars Land & Site Development Civil Works Equipment Preliminary Expenses Pre-operatives Expenses Margin Money on Working Capital Contingencies Total Project Cost Rs. Ministry of Tourism Punjab 2.12 0.25 0.

Halogen lights with suitable sound and music system need to be set up at the site to explain in detail about the site through a recorded or live audio system. 3.3 Sound Effect A pre-recorded show commentary should anchor the show assisted by light effect focussed on the fort. The seating arrangement would have a capacity of 100 people.2 Possible Location(s) Sound and light shows are proposed at Quila Mubarak. The requirements for this Project are: 3. The target market for these sound and light shows will be upper class and middle class domestic and foreign tourists. 3. Jallian Walla Bagh and Bathinda Fort. 3-1 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro.1 Amphitheatre A main stage and a seating arrangement is constructed to host the Audio-Visual Show.3 Market Demand / Segment / Target Market The market demands for the sound and light show will come from the Domestic and foreign Tourist visiting the destinations.1. Locals can also be targeted for such shows 3.2 Light Effect Lighting arrangement on the fort should be designed to light adequately the major attractions in the fort. Celebrity voices could be recorded and played for this purpose.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director. This project is crucial for projecting the locale as a historically important destination and thus enhancing the image of the state as well as the country.doc/01 .1. The light effect should be synchronised with the show commentary.4 Environmental implications The project component includes lighting the area and having a good sound system to conduct the light and sound show. 3. 3. 3.1. Ministry of Tourism Punjab 3 SOUND AND LIGHT SHOWS (Tourism Project) Capacity: 100 Tourists per day – 25 days working per year. Patiala.1 Project Concept Archaeological sites of historical importance could be effectively made more attractive for the tourists though the sound and light shows. students and business tourists.

adopting regulatory measures like restricting the vehicle entry to a certain limit. • The project cost may vary from place to place depending upon land cost. hence the project cost should be considered as indicative only.5 Socio-economic impact No significant socio-economic impact is envisaged except for the fact that it would help the tourists to understand the history of the site better. Improper disposal will lead to water and land pollution 3. 3. (ii) Solid waste and littering Inadequate facilities and improper disposal of waste will lead to water & land pollution and degrade the aesthetics of the area. It will help in improving the overall physical environment and in heritage conservation.1 Negative Impacts (i) Air pollution and noise Increased tourist inflow is likely to cause rise in emissions and ambient noise level due to vehicles. • Project cost details are indicating details have to be would out during the time of implementation.doc/01 .2 Positive Impacts This project will have prominent positive impacts. following limitations should be kept in mind: • Places where such projects are required were identified based on our field survey and destination prioritization and inflow of tourists at those destinations.3 Suggestions Proper environment management. Ministry of Tourism Punjab 3. construction material cost and labour cost.4. (iii) Stress on water resources Increased tourist activities will create a stress on available water resources and increase the wastewater generation.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director. 3. 3-2 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro.4. controlling tourist activities within the heritage area will help in controlling the negative impacts of the project.4. well-designed utility systems. 3. • The success of such project will depend on location and competitive pricing by the owner of such Sound and Light Show. diesel generators and other commercial establishments/ activities. • The financial viability of the project is worked out at constant price basis and it may vary from these projections due to inflationary economy. The project will help in heritage property conservation and increase awareness about the culture of the place.6 Limitation While using this project profile.

No 1 2 3 4 5 6 7 8 Nos.7 Project Implementation Schedule The project implementation period i. from inception to commissioning will take around 6 Months. Schedule 1 2 Month 3 4 5 6 Detailed Project Report preparation Project Appraisal and Finance Building and civil works Facilities procurement and installation Project operation 3. Miscellaneous Fixed Assets Pre-operatives Expenses Margin Money on Working Capital Contingencies Total Project Cost Say 3-3 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro.how & Detailed Engg.9 1 2 3 4 5 3.00 .43 0.27 2. 1 4 1 2 Assumptions Capacity per Year in Numbers Number of Visitors Occupancy Rate in % 1st Yr 2nd Yr 3rd Yr 4th Yr Rate of Income Tax 35% +Surcharge 2% Debt Equity Equity Debt Interest On Long Term Loan On Working Capital 120000 40 45 55 60 1 2 15% 15% Project Cost Particulars Civil Works Plant & Equipment Know .Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.doc/01 Rs. in Lakhs 0.73 30.25 1.30 0. Ministry of Tourism Punjab 3.8 Manpower Position Managerial Operator Ticket Clerk Unskilled Labour 3.10 S.e.55 1.50 23.03 30.

14 0.60 3.70 3.21 1.50 24.89 2.09 0.61 7.90 32.54 2.18 Year Yr-5 Yr -6 3.90 1.5 MM 30% 20% 1st Yr 0.40 16.71 12.60 7.50 24.30 0.81 7.76 19.73 12.64 2.56 12.60 45 54000 24.90 32. in Lakhs 9.40 3.85 10. in Lakhs 3rd Yr 4th Yr 0.18 Yr -4 3.30 1.08 15.70 0.31 0.01 1.24 0.16 15.60 7.50 24.90 32.09 0.76 16.87 24.40 60 72000 32.39 1.62 7.76 19.02 3.40 3.76 21.22 0.40 3.24 1.41 15. Ministry of Tourism Punjab 3.13 Rs.85 7. in Lakhs Particulars Operating Cost Administrative Overheads Salaries (A) Sub Total Sales Expenses Total Expected Sales Revenue Gross Profit Financial Expenses Interest On Term Loan Interest On Working Capital Sub Total Depreciation Profit Before Tax Provision For Tax Profit After Tax Retained Profit Cash Accrual From Operations Yr -1 1.22 10.90 32.60 3.76 21.81 7.81 7.18 Yr-10 3.68 12.60 4.12 2.40 60 72000 32.51 8.61 2.18 3.72 1.09 0.61 21.51 8.18 Yr -9 3.60 7.16 2.07 Income Statement Rs.32 8.40 Project Profitability Rs.76 20.21 2.30 55 66000 29.63 2.18 0.50 24.84 3-4 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro.73 15.45 12.12 30.69 Rs.74 7.60 7.12 6.31 0.94 2.68 1.02 2.09 0.60 7.38 21.18 Yr-8 3.81 7.92 0.50 24.81 7.60 7.06 0.38 0.76 20.09 0.35 13.76 10.18 .13 8.31 0.09 0.45 15.32 1.31 0.16 2.40 60 72000 32.31 0.50 3.44 0.91 20.60 7.62 2.35 1.14 Yr-1 Yr-2 Yr-3 Yr-4 Yr-5 Yr-6 Yr-7 Yr-8 Yr-9 Yr-10 40 48000 21.31 0.03 33% 67% 100% Description Other expenses Outstanding Debtors No of month 2 0.00 5.12 2.11 Means of Finance Equity Debt Total 3.24 0.24 3.43 13.76 10.56 12.81 7.78 10.40 60 72000 32.09 0.84 0.89 1.60 7.90 32.63 7. 1 2 Total 3.31 3.32 11.20 2nd Yr 0.90 12.90 32.08 13.54 5.30 3.09 0.40 3.24 0.40 3.40 3.24 0.18 Yr -3 3.12 Working Capital Sr.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.70 60 72000 32.69 24.31 0.24 2.12 2.24 0.16 13.49 0.45 12.68 15.24 0.41 12.doc/01 Yr -7 3.50 24.08 3.38 0.22 16.56 15.60 7.19 0.98 8.09 0.78 13.18 Yr-2 3.17 12.88 0.31 0.83 29.12 7.81 7.76 21.24 2.40 60 72000 32. No.79 7.40 60 72000 32.90 32. in Lakhs Description Income From Floatel Capacity Utilisation Total Number of Visitors Total Income From Floatel 3.

Study Report on Preparation of 20 Years Perspective Plan for

Dalal Consultants and Engineers Limited

Development of Sustainable Tourism in

Joint Director, Ministry of Tourism

Punjab

3.15

Cash Flow
Rs. in Lakhs

Description

Const.
Period

Yr -1

Yr-2

Yr -3

Yr -4

Yr-5

Yr -6

Yr -7

Yr-8

Yr -9

Yr-10

13.46

13.85

19.11

21.74

21.74

21.74

21.74

21.74

21.74

21.74

2.76

2.76

2.76

2.76

2.76

2.76

2.76

2.76

2.76

2.76

0.93

0.36

0.20

0.10

17.14

16.97

22.07

24.60

24.50

24.50

24.50

24.50

24.50

24.50

1.20

0.50

0.25

0.12

3.35

3.35

3.35

3.35

3.35

3.35

A. Sources of Funds
Increase in Equity

10

Profit Before Tax
with Interest Added
Back
Depreciation
Increase in Long

20

Term Loan
Increase in Bank
Borrowings
Total (A)

30

B. Disposition of Funds
Capital Expenditure

29.77

for the
Project/Expansion
Increase in Current
Assets
Long Term Loan
Interest on LT loan

3.02

3.02

2.89

2.39

1.89

1.38

0.88

0.38

Interest on Bank

0.14

0.19

0.22

0.24

0.24

0.24

0.24

0.24

0.24

0.24

1.98

2.79

5.22

6.71

7.17

7.56

7.90

8.45

8.35

8.43

6.33

6.50

11.93

12.82

12.65

12.54

12.37

12.41

8.58

8.66

0.27

11.08

21.55

31.68

43.46

55.31

67.28

79.41

91.50

107.42

0.27

10.81

10.47

10.13

11.78

11.85

11.97

12.13

12.09

15.92

15.84

0.27

11.08

21.55

31.68

43.46

55.31

67.28

79.41

91.50

107.42

123.26

Borrowings for
Working Capital
Taxation
Total (B)

29.77

Opening Balance of
Cash in Hand & in
Bank
Net Surplus / Deficit
(A-B)
Closing Balance of
Cash in Hand and at
Bank

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Dalal Consultants and Engineers Limited

Development of Sustainable Tourism in

Joint Director, Ministry of Tourism

Punjab

3.16

Balance Sheet
Rs. in Lakhs

Particulars

Operating Years
Const. Period

Yr -1

Yr-2

Yr -3

Yr -4

Yr-5

Yr -6

Yr -7

Yr-8

Yr -9

Yr-10

9.91

9.91

9.91

9.91

9.91

8.32

16.17

26.95

39.35

9.91

9.91

9.91

51.80

64.36

77.09

9.91

9.91

9.91

89.77

102.93

116.02

20.12

20.12

20.12

16.77

13.42

10.06

6.71

3.35

0.93

1.29

1.48

30.03

39.28

47.49

55.11

1.58

1.58

1.58

64.26

73.35

82.56

1.58

1.58

1.58

1.58

91.94

101.27

114.43

127.51

29.77

29.77

27.01

2.76

2.76

24.25

21.49

18.73

15.97

13.21

10.46

7.70

4.94

2.76

2.76

2.76

2.76

2.76

2.76

2.76

2.76

27.01

24.25

21.49

18.73

15.97

13.21

10.46

7.70

4.94

2.18

1.20

1.69

1.94

2.07

2.07

2.07

2.07

2.07

2.07

2.07

Liabilities
Equity
Reserves & Surplus
Term Loan
Long Term Loan
Working Capital Loan
Total Liabilities
Assets
Gross Fixed Assets
Less: Depreciation
Net Fixed Assets

29.77

Current Assets
Cash & Bank Balance

0.27

11.08

21.55

31.68

43.46

55.31

67.28

79.41

91.50

107.42

123.26

Total Assets

30.03

39.28

47.49

55.11

64.26

73.35

82.56

91.94

101.27

114.43

127.51

3.17

Financial Indicators

IRR
Average Cash Break Even Point
DSCR (in 4th Year)
ROI (in 4th Year)

24.16%
28%
3.06
80.79%

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Study Report on Preparation of 20 Years Perspective Plan for
Development of Sustainable Tourism in

Dalal Consultants and Engineers Limited
Joint Director, Ministry of Tourism

Punjab

4

TOURIST INFORMATION CENTRES (Tourism Infrastructure)

4.1

Project Concept

This is the most important concept considering the need to build relationships with the tourists on a
long-term basis. Availability of proper and reliable information would help the tourists to plan their
tours in a better way. Usually it has been found that problems faced by tourists are due to the lack of
information on aspects like transport, linkages, place of stay etc. Information centres are the direct
contact between the tourism promoters with the customers i.e., the tourists. The objective here is to
convey all information required by the tourists ranging from reaching the destination to his/her
returning back. An information centre should definitely possess equipment like Internet connected PC,
well-designed interiors, required stationery and database of tourist destinations in Punjab along with
well-trained executives. A typical tourist information centre consists of a desk, two chairs, a computer
and occupied by two persons.

4.2

Possible Locations

Information centres and Visitor Management Systems are proposed at all gateways and cities/towns
with large variety of attractions and the destinations, which already attract large number of tourists.
The destinations where Tourist information centres and Visitors Management Systems are proposed
include New Delhi, Chandigarh, Patiala, Amritsar, Ludhiana, Jalandhar and Kapurthala. Similar
centres may be replicated subsequently.

4.3

Market Demand / Segment / Target Market

Market demand would be for all kinds of tourist inflow to different destinations. The target market for
these projects will be all categories of tourists.

4.4

Environmental implications

No significant environmental impact is envisaged.

4.5

Socio-economic impact

No socio-economic impacts of these projects are envisaged except for the creation of employment to
some extent.

4.6

Limitation

While using this project profile, following limitations should be kept in mind:

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Study Report on Preparation of 20 Years Perspective Plan for
Development of Sustainable Tourism in

Dalal Consultants and Engineers Limited
Joint Director, Ministry of Tourism

Punjab

Places where such projects are required were identified based on our field survey and
destination prioritization and inflow of tourists at those destinations.

The success would depend upon the efficiency of people hired for this job.

The success of such project will depend on the exact inflow of tourists to that information
centre.

4.7

Project Implementation Schedule

Setting up a tourist information centre/kiosk should take 4-6 months.

4.8

Manpower Details (For all 7 centres)

Position
Reservation Assistants
Information Assistants
Peon
Grand Total

4.9
S. No
1
2
3
4
5
6
7

Nos
7
14
7
28

Project Cost (For all 7 centres)
Particulars
Civil Works
Equipment
Miscellaneous Fixed Assets
Pre-operatives Expenses
Margin Money on Working Capital
Contingencies
Total Project Cost

Rs. in Lakhs
2.2
8.1
0.8
0.1
2.1
1.3
14.6

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Study Report on Preparation of 20 Years Perspective Plan for
Development of Sustainable Tourism in

Dalal Consultants and Engineers Limited
Joint Director, Ministry of Tourism

Punjab

5

WATER SPORTS COMPLEX (Tourism Project)

5.1

Project Concept

Water sports complexes can be developed on lakes, canals and other water bodies located in various
tourist destinations of the state.
These water sports complex shall consist of the various types of safe and standardised water sports
related equipments.
The activities envisaged in the complex include Aqua Tricycle (2 seater) Kayak (2 seater) Rowing
Boat (6 seater) Pedal Boat (4 seater) and water scooter (3 seater) for each location.

5.2

Possible Locations

The Water Sports activities are proposed to be set up extensively locations, viz. Ranjit Singh Dam,
Shahpur Kandi in Pathankot, Anarkali, Baradari in Batala, Gurdaspur and Neelon Ludhiana. In some
places water sports in proposed to be set up alongwith restaurants i.e. at Patiala Kanjli wetland area
and Roper Beach.

5.3

Market Demand / Segment / Target Market

There is growing demand for adventure sports and related activities in India. Market demand for the water
sports complex will be mainly from Domestic Tourist and visitor flow at different destinations. The target
market for these projects will be NRI’s and a segment of the domestic tourists and the locals.

5.4

Environmental implications

5.4.1

Negative Impacts: Water Sports

The project components include the various water sports facilities. It is likely to have the following
impacts:
(i)

Air Pollution and Noise

Increased vehicular flow, use of Diesel Generators and other commercial establishments/ activities
associates with the complex is likely to cause rise in gaseous emissions and ambient noise level.
However, the impact will not be very significant.
(ii)

Solid Waste and Littering

Inadequate facilities and improper disposal of waste will lead to water & land pollution and degrade
the aesthetics of the area.
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Study Report on Preparation of 20 Years Perspective Plan for
Development of Sustainable Tourism in

Dalal Consultants and Engineers Limited
Joint Director, Ministry of Tourism

Punjab

(iii)

Water Pollution

Increased tourist activities will create a stress on available water resources and increase the wastewater
generation. Improper disposal of waste will lead to water pollution. Further there are chances of the
aquatic life being damaged due to the fuel spill over from water scooters etc.
5.4.2

Positive Impacts

Certain portions of the revenue generated from the project can be allocated for overall environmental
improvement and lake/River/ Water body conservation. The project will help in conserving the
surrounding environment, both natural and cultural
5.4.3

Suggestions

Proper environment management and well-designed utility systems will be required to control the
overall negative impact of the project.
5.5

Socio-economic impact

These will be a reasonable socio-economic impact of this project. The projects would create
employment opportunities for the local communities of those destinations if the government assists
them in the acquiring the equipments. Women can be given the opportunity to own the equipments
and run such water sports activities. This would lead to the empowerment of women and upliftment of
the society to a certain extent at that destination. Moreover, these projects will also lead to peripheral
economic activities like opening up of smaller shops and other small time vendors.
5.6

Limitation

While using this project profile following limitations should be kept in mind:

Identification of places where such projects are to be set up is based on our preliminary field
survey and destination prioritisation and inflow of tourists at those destinations.
The success would also depend upon the marketing of these water-sport activities
aggressively and assessing the locations in details at a later date.

Maintaining the attractiveness of the water bodies in due course would be the key for success
of these projects.

The financial viability of the project is worked out at constant price basis and it will vary
from these projections due to inflationary economy.

The success of such project will depend on development of basic infrastructure at the place
as well as increase in overnight stay tourist some of the proposed destinations like Pathankot,
Patiala and Kanjali.

Project cost details are indicating details have to be would out during the time of
implementation.

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Study Report on Preparation of 20 Years Perspective Plan for

Dalal Consultants and Engineers Limited

Development of Sustainable Tourism in

Joint Director, Ministry of Tourism

Punjab

5.7

Project Implementation Period

The water sports complex projects will require the implementation period (i.e. from inception to
commissioning) of around 4-6 months.
Schedule

1

2

Month
3

4

5

6

Detailed Project Report preparation
Project Appraisal and Finance
Building and civil works
Facilities procurement
Project operation

5.8

Manpower

Position
Manager Cum Accountant
Booking Clerk
Unskilled Labour

5.9
1

2

3
4

5

6

5.10
S. No
1
2
3
4
5
6
7
8
9

No
1
1
5

Assumptions
Capacity (Trips per Year )
Aqua Tricycle
Kayak 2 Seater
Rowing Boat - 6 seater
Pedal Boat - 4 seater
Water Scooter
Occupancy Rate (in %)
1st Yr
2nd Yr
3rd Yr
4th Yr
Rate of Income Tax 35% +Surcharge 2%
Debt Equity
Equity
Debt
Interest
On Long Term Loan
On Working Capital
Construction Cost
Building /Sq. Feet in Rs

4380
4380
13140
8760
6570
55
60
65
70

1
2
15%
15%
400

Project Cost
Particulars
Land & Site Development
Civil Works
Equipment
Miscellaneous Fixed Assets
Preliminary Expenses
Pre-operatives Expenses
Margin Money on Working Capital
Contingencies
Total Project Cost

Rs. in lakhs

Say

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6.00
1.50
2.74
1.05
0.25
0.82
0.35
1.27
13.98
14.00

Study Report on Preparation of 20 Years Perspective Plan for

Dalal Consultants and Engineers Limited

Development of Sustainable Tourism in

Joint Director, Ministry of Tourism

Punjab

5.11

Means of Finance

Equity
Debt
Total

5.12

Working Capital

Description
Other expenses
Outstanding Debtors
Total

5.13

Rs. in Lakhs
4.61
9.37
13.98

33%
67%
100%

No of month
2
0.5

MM
30%
20%

1st Yr
0.83
0.52
1.35

2nd Yr
0.96
0.57
1.53

Rs. in Lakhs
3rd Yr
4th Yr
0.96
0.97
0.62
0.66
1.58
1.63

Income Statement
Rs. in Lakhs

Description

Yr-1

Yr-2

Yr-3

Yr-4

Yr-5

Yr-6

Yr-7

Yr-8

Yr-9

Yr-10

55

60

65

70

70

70

70

70

70

70

Total Number of Visitors

2409

2628

2847

3066

3066

3066

3066

3066

3066

3066

Total Income From Aqua Tricycle

1.45

1.58

1.71

1.84

1.84

1.84

1.84

1.84

1.84

1.84

Income From Aqua Tricycle
Capacity Utilisation (In %)

Income From Kayak
Capacity Utilisation (In %)

55

60

65

70

70

70

70

70

70

70

Total Number of Visitors

2409

2628

2847

3066

3066

3066

3066

3066

3066

3066

Total Income From Kayak

1.45

1.58

1.71

1.84

1.84

1.84

1.84

1.84

1.84

1.84

Income From 6-Seater Rowing Boat
Capacity Utilisation (In %)

55

60

65

70

70

70

70

70

70

70

Total Number of Visitors

7227

7884

8541

9198

9198

9198

9198

9198

9198

9198

Total Income From 6-Seater

3.61

3.94

4.27

4.60

4.60

4.60

4.60

4.60

4.60

4.60

Rowing Boat
Income From Paddle Boat
Capacity Utilisation (In %)

55

60

65

70

70

70

70

70

70

70

Total Number of Visitors

4818

5256

5694

6132

6132

6132

6132

6132

6132

6132

Total Income From Paddle Boat

2.41

2.63

2.85

3.07

3.07

3.07

3.07

3.07

3.07

3.07

Income From Water Scooter
Capacity Utilisation (In %)

55

60

65

70

70

70

70

70

70

70

Total Number of Visitors

3614

3942

4271

4599

4599

4599

4599

4599

4599

4599

Total Income From Water Scooter

3.61

3.94

4.27

4.60

4.60

4.60

4.60

4.60

4.60

4.60

12.53

13.67

14.80

15.94

15.94

15.94

15.94

15.94

15.94

15.94

Total Sales Revenue

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Dalal Consultants and Engineers Limited

Development of Sustainable Tourism in

Joint Director, Ministry of Tourism

Punjab

5.14

Project Profitability
Rs. in Lakhs

Particulars

Year
Yr -1

Yr-2

Yr -3

Yr -4

Yr-5

Yr -6

Yr -7

Yr-8

Yr -9

Yr-10

Operating Cost

2.21

2.95

2.95

2.95

2.95

2.95

2.95

2.95

2.95

2.95

Administrative

0.21

0.21

0.21

0.21

0.21

0.21

0.21

0.21

0.21

0.21

2.25

2.25

2.25

2.25

2.25

2.25

2.25

2.25

2.25

2.25

Overheads
Salaries
Sub Total

4.67

5.41

5.41

5.41

5.41

5.41

5.41

5.41

5.41

5.41

Sales Expenses

0.31

0.34

0.37

0.40

0.40

0.40

0.40

0.40

0.40

0.40

Total

4.98

5.75

5.78

5.81

5.81

5.81

5.81

5.81

5.81

5.81

Expected Sales

12.53

13.67

14.80

15.94

15.94

15.94

15.94

15.94

15.94

15.94

7.55

7.92

9.03

10.14

10.14

10.14

10.14

10.14

10.14

10.14

1.41

1.41

1.35

1.11

0.88

0.64

0.41

0.18

0.15

0.17

0.18

0.18

0.18

0.18

0.18

0.18

0.18

0.18

Revenue
Gross Profit
Financial Expenses
Interest On Term
Loan
Interest On
Working Capital
Sub Total

1.56

1.57

1.52

1.29

1.06

0.83

0.59

0.36

0.18

0.18

Depreciation

0.55

0.55

0.55

0.55

0.55

0.55

0.55

0.55

0.55

0.55

Profit Before Tax

5.44

5.79

6.95

8.29

8.52

8.76

8.99

9.23

9.40

9.40

Provision For Tax

1.60

1.85

2.37

2.92

3.06

3.18

3.30

3.19

3.54

3.54

Profit After Tax

3.84

3.94

4.58

5.37

5.47

5.58

5.70

6.04

5.86

5.86

Retained Profit

3.84

3.94

4.58

5.37

5.47

5.58

5.70

6.04

5.86

5.86

Cash Accrual

4.40

4.49

5.14

5.93

6.02

6.13

6.25

6.60

6.42

6.42

From Operations

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Dalal Consultants and Engineers Limited

Development of Sustainable Tourism in

Joint Director, Ministry of Tourism

Punjab

5.15

Cash Flow
Rs. in Lakhs

Description

Const.
Period

Yr -1

Yr-2

Yr -3

A. Sources of Funds
Increase in Equity
5
Profit Before Tax with Interest
6.99 7.36
8.47
Added Back
Depreciation
0.55 0.55
0.55
Increase in Long Term Loan
9
Increase in Bank Borrowings
1.00 0.13
0.04
Total (A)
14
8.55 8.04
9.07
B. Disposition of Funds
Capital Expenditure for the
13.63
Project/Expansion
Increase in Current Assets
1.35 0.18
0.05
Decrease in Secured Medium & Long Term Borrowings
Long Term Loan
1.56
Interest on LT loan
1.41 1.41
1.35
Interest on Bank Borrowings
0.15 0.17
0.18
for Working Capital
Taxation
1.60 1.85
2.37
Total (B)
13.63
4.50 3.60
5.50
Opening Balance of Cash in
0.35 4.40
8.84
Hand & in Bank
Net Surplus / Deficit (A-B)
0.35
4.04 4.44
3.57
Closing Balance of Cash in
0.35
4.40 8.84 12.40
Hand and at Bank

5.16

Yr -4

Yr-5

Yr -6

Yr -7

Yr-8

Yr -9

Yr-10

9.58

9.58

9.58

9.58

9.58

9.58

9.58

0.55

0.55

0.55

0.55

0.55

0.55

0.55

0.04
10.18

10.14

10.14

10.14

10.14

10.14

10.14

1.56
1.11
0.18

1.56
0.88
0.18

1.56
0.64
0.18

1.56
0.41
0.18

1.56
0.18
0.18

0.18

0.18

2.92
5.83
12.40

3.06
5.68
16.76

3.18
5.57
21.22

3.30
5.45
25.79

3.19
5.10
30.47

3.54
3.72
35.51

3.54
3.72
41.93

4.35
16.76

4.46
21.22

4.57
25.79

4.69
30.47

5.03
35.51

6.42
41.93

6.42
48.35

0.05

Balance Sheet
Rs. in Lakhs
Operating Years

Particulars
Liabilities :
Equity
Reserves & Surplus
Term Loan
Long Term Loan
Working Capital Loan
Total Liabilities
Assets:
Gross Fixed Assets
Less: Depreciation
Net Fixed Assets
Current Assets
Cash & Bank Balance
Total Assets

5.17

Const.
Period

Yr -1

Yr-2

Yr -3

Yr -4

Yr-5

Yr -6

Yr -7

Yr-8

Yr -9

Yr-10

4.61

4.61
3.84

4.61
7.78

4.61
12.36

4.61
17.73

4.61
23.20

4.61
28.77

4.61
34.47

4.61
40.51

4.61
46.37

4.61
52.24

9.37

9.37
1.00
18.82

9.37
1.13
22.89

7.81
1.17
25.95

6.25
1.21
29.80

4.68
1.21
33.71

3.12
1.21
37.72

1.56
1.21
41.86

1.21
46.34

1.21
52.20

1.21
58.06

13.63
0.55
13.08
1.35
4.40
18.82

13.08
0.55
12.52
1.53
8.84
22.89

12.52
0.55
11.97
1.58
12.40
25.95

11.97
0.55
11.41
1.63
16.76
29.80

11.41
0.55
10.86
1.63
21.22
33.71

10.86
0.55
10.30
1.63
25.79
37.72

10.30
0.55
9.75
1.63
30.47
41.86

9.75
0.55
9.19
1.63
35.51
46.34

9.19
0.55
8.64
1.63
41.93
52.20

8.64
0.55
8.09
1.63
48.35
58.06

13.98
13.63
13.63
0.35
13.98

Financial Indicators

IRR
Average Cash Break Even Point
DSCR (in 4th Year)
ROI (in 4th Year)

15.9%
34%
2.63
71.20

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Study Report on Preparation of 20 Years Perspective Plan for
Development of Sustainable Tourism in

Dalal Consultants and Engineers Limited
Joint Director, Ministry of Tourism

Punjab

6

MEENA BAZAAR (Tourism Project)

6.1

Project Concept

Haat bazaars are important infrastructure required in cities and towns where local art and culture are
very prominent factor in attracting tourists. Meena Bazaars refer to the setting up of stalls to sell the
local artifacts and handicrafts. This concept was successfully tried and tested in the ‘Red Fort of
Delhi’. The major objective of these bazaars is to increase the popularity of Indian Art and
Handicrafts thus ensuring steady income for the local artisans. This project concept helps in the
upliftment of the economically poor artisans. Meena Bazaars should comprise of typical exhibition
and display of products produced by the Artisans of Punjab for the visitors

6.2

Possible Locations

Meena Bazaar is proposed at Patiala Fort and Bathinda Fort.
6.3

Market Demand / Segment / Target Market

The Market demand for Haat will come from the locals, Domestic and Foreign Tourist visitors at the
above destinations. The target market for Meena Bazaars will be leisure Tourists, special interest
tourists and foreigners.

6.4

Environmental implications

6.4.1

Negative Impacts

The project is envisaged to attract visitors/tourists in large numbers. It is likely to have the following
impacts:
(i)

Air pollution and noise

Increased tourist inflow is likely to cause rise in emissions and ambient noise level due to vehicles,
diesel generators and other commercial establishments/ activities.
(ii)

Solid waste and littering

Inadequate facilities and improper disposal of waste will lead to water & land pollution and degrade the
aesthetics of the area. Hotel Waste is considered very polluting for the general environment and sanitation.
(iii)

Water Pollution

There will be an increase in water consumption and hence wastewater generation. Disposal without
proper treatment may lead to water pollution.
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Study Report on Preparation of 20 Years Perspective Plan for

Dalal Consultants and Engineers Limited

Development of Sustainable Tourism in

Joint Director, Ministry of Tourism

Punjab

6.4.2

Positive Impacts

The project will help in conserving the surrounding environment, both natural and cultural. Due to the
use of local resources, there will be minimal impact on the natural surroundings during construction.
The project will also contribute to sustainable local development.
6.5

Socio-economic impact

Meena Bazaar will have immense positive socio economic implication on the local community
especially the woman community. With development of Meena Bazaar, more and more tourists will
come in direct/indirect contact with the craftsman which will ultimately benefit the local craftsman.
Meena Bazaar may become one of the main attractions for places like Patiala & Bhatinda and will
attract more tourists. The earning and standard of living of local craftsman will improve.

6.6

Limitation

While using this project profile, following limitations should be kept in mind:

The success of such a project will depend on development of basic infrastructure
development at the place as well as increase in overnight stay tourist at that destination.

Project cost details are indicating details have to be would out during the time of
implementation.

Project cost details are indicating details have to be would out during the time of
implementation.

6.6.1

Project Implementation Period

The project implementation period i.e. from inception to commissioning will take around 6 Months.
Any construction at these sides will require synchronising with the existing heritage for structure.
Schedule

1

2

Month
3

4

5

6

Detailed Project Report preparation
Project Appraisal and Finance
Building and civil works
Facilities procurement
Project operation

6.7

Manpower

Position
Managerial
Security
Administrative Staff
Unskilled Labour
Grand Total

No
1
4
4
2
11

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Study Report on Preparation of 20 Years Perspective Plan for

Dalal Consultants and Engineers Limited

Development of Sustainable Tourism in

Joint Director, Ministry of Tourism

Punjab

6.8
1
2

3
4

5

6

6.9
Sr. No
1
2
3
4
5
6
7
8

Assumptions
No. of Stalls
Occupancy Rate (In %)
1st Yr
2nd Yr
3rd Yr
4th Yr
Rate of Income Tax 35% +Surcharge 2%
Debt Equity
Equity
Debt
Interest
On Long Term Loan
On Working Capital
Construction Cost
Building/Sq. Feet in Rs

15
90
100
100
100

1
2
15%
15%
800

Project Cost
Particulars
Land & Site Development
Civil Works
Miscellaneous Fixed Assets
Preliminary Expenses
Pre-operatives Expenses
Margin Money on Working Capital
Contingencies
Total Project Cost
Say

6.10

Means of Finance

Equity
Debt
Total

6.11

Rs. in Lakhs
12.50
19.45
1.85
0.20
1.92
0.40
3.63
39.96
40.00

Rs. in Lakhs
13.19
26.77
39.96

33%
67%
100%

Working Capital

Description
Other expenses
Outstanding Debtors
Total

No of month
2
0.5

MM
30%
20%

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1st Yr
0.44
1.35
1.79

2nd Yr
0.81
1.50
2.31

Rs. in Lakhs
3rd Yr
4th Yr
0.81
0.81
1.50
1.50
2.31
2.31

Study Report on Preparation of 20 Years Perspective Plan for

Dalal Consultants and Engineers Limited

Development of Sustainable Tourism in

Joint Director, Ministry of Tourism

Punjab

6.12

Income Statement

Description
Capacity Utilisation
Total no. stalls for revenue
Generation
Total Sales Revenue

6.13

Yr-1
90
162

Yr-2
100
180

Yr-3
100
180

Yr-4
100
180

Yr-5
100
180

Yr-6
100
180

Yr-7
100
180

Yr-8
100
180

Rs. in Lakhs
Yr-9 Yr-10
100
100
180
180

32.40

36.00

36.00

36.00

36.00

36.00

36.00

36.00

36.00

36.00

Project Profitability
Rs. in Lakhs

Particulars

Year
Yr-5
Yr -6
3.83
3.83
0.16
0.16

Yr -7
3.83
0.16

Yr-8
3.83
0.16

Yr -9
3.83
0.16

Yr-10
3.83
0.16

4.65
8.63
0.90

4.65
8.63
0.90

4.65
8.63
0.90

4.65
8.63
0.90

4.65
8.63
0.90

9.53
36.00

9.53
36.00

9.53
36.00

9.53
36.00

9.53
36.00

9.53
36.00

26.47

26.47

26.47

26.47

26.47

26.47

26.47

3.85

3.18

2.51

1.84

1.17

0.50

0.27

0.27

0.27

0.27

0.27

0.27

0.27

0.27

0.27

4.22

4.28

4.11

3.44

2.78

2.11

1.44

0.77

0.27

0.27

0.63

0.63

0.63

0.63

0.63

0.63

0.63

0.63

0.63

0.63

Profit Before Tax
Provision For Tax

20.24
6.79

21.56
7.34

21.73
7.46

22.40
7.75

23.06
8.03

23.73
8.31

24.40
8.58

25.07
5.68

25.57
9.86

25.57
9.67

Profit After Tax

13.45

14.22

14.26

14.64

15.03

15.43

15.83

19.39

15.72

15.91

Retained Profit

13.45

14.22

14.26

14.64

15.03

15.43

15.83

19.39

15.72

15.91

Cash Accrual
From Operations

14.07

14.84

14.89

15.27

15.66

16.05

16.45

20.02

16.34

16.53

Operating Cost
Administrative
Overheads
Salaries
Sub Total
Sales Expenses
Total
Expected Sales
Revenue
Gross Profit
Financial Expenses
Interest On Term
Loan
Interest On
Working Capital
Sub Total
Depreciation

Yr -1
1.70
0.16

Yr-2
3.83
0.16

Yr -3
3.83
0.16

Yr -4
3.83
0.16

4.65
6.50
0.81

4.65
8.63
0.90

4.65
8.63
0.90

4.65
8.63
0.90

4.65
8.63
0.90

7.31
32.40

9.53
36.00

9.53
36.00

9.53
36.00

25.09

26.47

26.47

4.02

4.02

0.21

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Study Report on Preparation of 20 Years Perspective Plan for

Dalal Consultants and Engineers Limited

Development of Sustainable Tourism in

Joint Director, Ministry of Tourism

Punjab

6.14

Cash Flow
Rs. in Lakhs

Description

Const.

Yr -1

Yr-2

Yr -3

Yr -4

Yr-5

Yr -6

Yr -7

Yr-8

Yr -9

Yr-10

24.46

25.84

25.84

25.84

25.84

25.84

25.84

25.84

25.84

25.84

0.63

0.63

0.63

0.63

0.63

0.63

0.63

0.63

0.63

0.63

1.39

0.38

26.48

26.85

26.47

26.47

26.47

26.47

26.47

26.47

26.47

26.47

1.79

0.52
4.46

4.46

4.46

4.46

4.46

4.46

Interest on LT loan

4.02

4.02

3.85

3.18

2.51

1.84

1.17

0.50

Interest on Bank

0.21

0.27

0.27

0.27

0.27

0.27

0.27

0.27

0.27

0.27

6.79

7.34

7.46

7.75

8.03

8.31

8.58

5.68

9.86

9.67

Period
A. Sources of Funds
Increase in Equity

13

Profit Before Tax with
Interest Added Back
Depreciation
Increase in Long Term

27

Loan
Increase in Bank
Borrowings
Total (A)

40

B. Disposition of Funds
Capital Expenditure

39.56

for the Project/
Expansion
Increase in Current
Assets
Long Term Loan

Borrowings for
Working Capital
Taxation
Total (B)

39.56

12.81

12.14

16.04

15.66

15.27

14.87

14.47

10.91

10.12

9.93

0.40

14.07

28.78

39.20

50.01

61.21

72.80

84.79

100.35

116.69

0.40

13.67

14.70

10.43

10.81

11.20

11.59

11.99

15.56

16.34

16.53

0.40

14.07

28.78

39.20

50.01

61.21

72.80

84.79

100.35

116.69

133.22

Opening Balance of
Cash in Hand & in
Bank
Net Surplus / Deficit
(A-B)
Closing Balance of
Cash in Hand and at
Bank

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Study Report on Preparation of 20 Years Perspective Plan for

Dalal Consultants and Engineers Limited

Development of Sustainable Tourism in

Joint Director, Ministry of Tourism

Punjab

6.15

Balance Sheet
Rs. in Lakhs

Particulars

Operating Years
Const.

Yr -1

Yr-2

Yr -3

Yr -4

Yr-5

Yr -6

Yr -7

Yr-8

Yr -9

Yr-10

13.19

13.19

13.19

13.19

13.19

13.19

13.19

13.19

13.19

13.19

13.45

27.66

41.93

56.57

71.60

87.03

102.86

122.25

137.97

153.88

26.77

26.77

26.77

22.31

17.85

13.39

8.92

4.46

1.39

1.77

1.77

1.77

1.77

1.77

1.77

1.77

1.77

1.77

39.96

54.80

69.39

79.20

89.38

99.95

110.91

122.28

137.21

152.93

168.83

39.56

39.56

38.93

38.30

37.68

37.05

36.43

35.80

35.17

34.55

33.92

0.63

0.63

0.63

0.63

0.63

0.63

0.63

0.63

0.63

0.63

39.56

38.93

38.30

37.68

37.05

36.43

35.80

35.17

34.55

33.92

33.30

1.79

2.31

2.31

2.31

2.31

2.31

2.31

2.31

2.31

2.31

0.40

14.07

28.78

39.20

50.01

61.21

72.80

84.79

100.35

116.69

133.22

39.96

54.80

69.39

79.20

89.38

99.95

110.91

122.28

137.21

152.93

168.83

Period
Liabilities :
Equity

13.19

Reserves & Surplus
Term Loan
Long Term Loan
Working Capital Loan
Total Liabilities
Assets:
Gross Fixed Assets
Less: Depreciation
Net Fixed Assets
Current Assets
Cash & Bank Balance
Total Assets

6.16

Financial Indicators

IRR
Average Cash Break Even Point
DSCR (in 4th Year)
ROI (in 4th Year)

17.29%
28%
2.4
71.20%

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No significant environmental impact is envisaged.2 Possible Locations Art Gallery is proposes to be set up in Faridkot.1 Project Concept This Project would play an active role in providing the information about the historical importance of the destination along with the personality associated with.1 Positive Impacts The project will help in heritage property conservation and increase in awareness about the culture of the place. The target market for these projects will be foreign and domestic educational tourists. • The success would depend upon the people disseminating the information on about the existence of such an art gallery.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director. Ministry of Tourism Punjab 7 ART GALLERY (Tourism Project) 7. economic activities may increase.4. In case tourist activities increase in the location. 7. 7. 7.doc/01 . 7. Chilla Baba Sheikh Farid Shakarkanj.6 Limitation While using this project profile.3 Market Demand / Segment / Target Market The Market demand for the above type of gallery will come from foreign tourists interested in the mysticism of India and educational tour of domestic schools and colleges.5 Socio-economic impact Socio-economic impact of these projects will be a better understanding of the history of the Saint and creation of employment for some people. 7. following limitations should be kept in mind: • Location where such project is required was identified based on our survey and destination prioritization and inflow of tourists at those destinations. 7-1 of 2 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro.4 Environmental implications 7. Baba Farid was a famous Sufi Saint based in Pakistan who visited the place enroute Delhi.

91 21.50 0. in Lakhs 3. Ministry of Tourism Punjab • The success of the project will also depend on the exact inflow of tourists to the library art gallery.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director.40 0.doc/01 .8 S.7 Manpower Position Manager Cum Receptionist Cum Accountant Chawkidar Grand Total 7.15 1. 7.how & Detailed Engg. Know .80 0. No 1 2 3 4 5 6 7 8 9 10 No 1 1 2 Project Cost Particulars Land & Site Development Civil Works Art material and Paneling etc.22 7-2 of 2 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro.95 10.20 0.00 2. • Project cost details are indicating details have to be would out during the time of implementation. Miscellaneous Fixed Assets Preliminary Expenses Pre-operatives Expenses Margin Money on Working Capital Contingencies Total Project Cost Rs.30 1.

11. 7. 8. Improper disposal may lead to water pollution. the impact will not be very significant. 6. Amritsar Nawashahar Fatehgarh Sahib Muktsar Sangrur 3. Ministry of Tourism Punjab 8 BUDGET ACCOMMODATION (Accommodation) 8.1 Project Concept The budget accommodations suggested in Punjab comprise of parking space.3 Pathankot Hoshiarpur Rupnagar Firozpur Bathinda 2. 14. 8. 15. 8. 5.doc/01 .4 Environmental implications 8. use of Diesel Generators and other commercial establishments/ activities is likely to cause rise in gaseous emissions and ambient noise level. 8-1 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro. Kapurthala Jalandhar Ludhiana Faridkot Patiala Market Demand / Segment / Target Market The demand will come mainly from budget tourist mainly domestic or foreign. However.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director. STD/ISD telephone booth and room accommodation of 30 rooms. 4. 9. It is likely to have the following impact: (i) Air pollution and noise Increased vehicular flow. restaurant. 8. (ii) Solid waste and littering Inadequate facilities and improper disposal of restaurant waste will lead to water & land pollution and degrade the aesthetics of the area.1 Negative Impacts The project is estimated to attract visitors/ tourists in large numbers.2 Possible Locations Budget accommodations in Punjab are proposed to be set up at: 1. 10. 13. seating arrangement. small shopping arcade. 12.4. (iii) Water Pollution There will be an increase in wastewater generation.

8.2 Suggestions Proper environment management and well-designed utility systems will control the overall negative impact of the project. 8-2 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.6 Limitation While using this project profile.doc/01 . • The financial viability of the project is worked out at constant price basis and it will vary from these projections due to inflationary economy.5 Socio-economic impact This project would increase the employment opportunities for the local communities near the project site and would eventually lead to the rise in their per capita income. following limitations should be kept in mind: • Places where such projects are required were identified based on our field survey. 8. • The project cost may vary from place to place depending upon land cost. destination prioritization and inflow of tourists to those destinations. • Project cost details are indicating details have to be would out during the time of implementation. • The success of such a project will depend on development of basic infrastructure (which increases the accessibility to the destination) at the place as well as increase in overnight stay of tourist at that destination. 8. construction material cost and labour cost. • The feasibility of the project would depend upon the exact inflow of tourists to those destinations. hence the project cost should be considered as indicative/ budgetary cost only.4. Ministry of Tourism Punjab (iv) Stress on resources like water and energy: Increased tourist activities will create a stress on the available resources. This project would also improve the infrastructural facilities in the state.

Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.8 Manpower Position Manager Cum Receptionist Cum Accountant Cook Steward Cum Asst. Feet in Rs 8-3 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro.Cook Caretaker Driver Restra Boy/Room Service Boys Gen Operator cum Gardner Chawkidar Grand Total 8.doc/01 8395 2555 10950 55 65 75 85 1 2 15% 15% 450 .e.7 Project Implementation Schedule The project implementation period i. Ministry of Tourism Punjab 8.9 1 2 3 4 5 6 No 1 2 2 10 1 5 1 3 25 Assumptions Capacity Per Year in Number Total Room Night(Double Room) Total Room Night(Single Room) Capacity of Restaurant Occupancy Rate in% 1st Yr 2nd Yr 3rd Yr 4th Yr Rate of Income Tax 35% +Surcharge 2% Debt Equity Equity Debt Interest On Long Term Loan On Working Capital Construction Cost Building / Sq. from inception to commissioning will take around 12-24 months. Months Schedule 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Detailed Project Report preparation Project Appraisal and Finance Acquisition of land Land Development Building and civil works Facilities procurement Project operation 8.

5 9307.38 46.41 3.41 3.8 2.49 10.38 46.85 2.65 7.70 8.13 Income Statement No of month 1 2 0.5 9307.96 38.70 8-4 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro.93 46.70 8.96 38.69 93. Ministry of Tourism Punjab 8.70 8.3 2nd Yr 1.41 3.63 21.70 8.69 93.3 12.69 93.60 77.41 3.67 8.5 9307.03 24.5 9307.44 3.64 71.63 21.15 2.6 6.01 35.20 3.26 13.4 Rs.62 60.47 40.96 38.5 7117.10 S.80 77.41 3.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.26 13.96 38.69 93.69 93.87 12.2 6. in Lakhs Description Occupancy Rate (%) Total Bed Night (Double Room) Total Bed Night (Single Room) Capacity of Restaurant Income From Restaurant From Double Room From Family Room From Local Total Income From Room Double Room Total from Double Room Family Room Total from Single Room Total Sales Revenue Rs in Lakhs Yr-1 55 4617 Yr-2 65 5457 Yr-3 75 6296 Yr-4 85 7136 Yr-5 85 7136 Yr-6 85 7136 Yr-7 85 7136 Yr-8 85 7136 Yr-9 85 7136 Yr-10 85 7136 1405 1661 1916 2172 2172 2172 2172 2172 2172 2172 6022.5 MM 25% 30% 20% 1st Yr 1.96 38.41 51. in Lakhs 25.70 8.41 3.67 82.2 Rs.38 46.38 46.38 46.69 93.38 5.97 40. in Lakhs 11.12 Working Capital S.11 9.63 21.96 38.0 4.63 6.26 13.96 38.87 3.5 13.11 Project Cost Particulars Land & Site Development Civil Works Equipment Know .26 13.No 1 2 3 4 5 6 7 8 9 10 8.No 1 2 3 Description Raw Material Other expenses Outstanding Debtors Total 8.90 11.68 29.08 21.63 30.4 6.0 2.70 8.69 93.63 21.5 9307. Miscellaneous Fixed Assets Preliminary Expenses Pre-operatives Expenses Margin Money on Working Capital Contingencies Total Project Cost Rs.01 33% 67% 100% 8.26 13.5 9307.38 46.53 8.01 Means of Finance Equity Debt Total Rs.89 2.63 21. in Lakhs 3rd Yr 4th Yr 1.26 13.4 1.99 10.37 2.50 3.5 8212.doc/01 9307.how & Detailed Engg.54 18.04 1.5 .63 21.10 0.19 6.07 8.99 16.26 13.32 34.41 3.

22 0.05 2.28 42.70 93.37 1.61 28.70 32.70 93.92 30.12 28.78 Overheads Sales Expenses Revenue Gross Profit Financial Expenses Interest On Term Loan Interest On Working Capital Profit Before Tax Provision For Tax Profit After Tax 21.70 93.47 52.05 2.22 0.88 38.37 1.67 7.27 Cash Accrual From 23.67 93.22 0.17 30.27 Retained Profit 21.05 2.77 29.44 16.05 10.34 2.70 93.46 30.05 2.92 3.13 4.05 10.74 7.52 43.22 0.05 10.87 8.78 24.63 2.05 2.23 41.22 0.34 36.14 Project Profitability Rs.79 2. Ministry of Tourism Punjab 8.70 93.15 30. in Lakhs Particulars Year Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 Operating Cost 16.99 52.34 2.61 38.61 28.07 2.61 28.82 15.47 52.79 48.23 Expected Sales 60.05 10.88 38.22 0.92 30.05 2.34 2.79 11.70 93.doc/01 .34 2.88 38.05 10.86 24.23 41.13 1.46 30.23 41.47 52.88 38.34 2.34 1.05 10.35 16.50 46.04 16.19 36.92 44.66 8.10 19.26 0.37 1.05 49.23 41.23 41.08 49.32 Operations 8-5 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro.05 10.74 7.37 Sub Total 8.07 26.40 18.23 41.60 33.81 22.21 45.05 Sub Total 27.21 4.88 38.77 29.50 6.05 7.68 41.13 18.10 28.98 29.34 2.05 10.63 71.61 28.55 2.84 3.57 36.60 11.16 14.13 38.65 82.22 Salaries 10.52 1.82 31.37 1.47 52.34 Total 28.81 22.92 1.25 1.88 1.06 35.05 10.61 28.37 1.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.98 29.34 28.61 Administrative 0.42 6.37 1.35 24.61 28.37 1.97 32.03 31.05 2.51 32.97 0.10 28.22 0.05 21.19 36.22 0.12 28.47 52.37 Depreciation 2.47 7.35 16.24 39.05 2.05 34.47 52.05 2.22 0.88 38.

42 2.47 52.60 8.94 50.91 1.74 7.47 8.04 20.05 2.26 0.42 50.05 2.42 50.33 100.82 15.91 23.55 123.74 57.05 2.82 for the Project/Expansion Increase in Current Assets Long Term Loan Interest on LT loan 7.42 50.79 11.15 2.82 Borrowings for Working Capital Taxation Total (B) 74.74 57.13 18.47 41.55 123. in Lakhs Description Const.19 23.81 0.74 7.10 19.92 1.84 3.13 1.19 23.39 0.83 22.82 Opening Balance of Cash in Hand & in Bank Net Surplus / Deficit (A-B) Closing Balance of Cash in 8-6 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro.05 2.50 2.64 30.37 1.04 78.05 2.05 6.33 100.99 18.42 50.60 8.33 1.50 241.37 1.56 28.10 177.01 33.07 8.05 2.16 14.13 1. Disposition of Funds Capital Expenditure 74. Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 30.04 16.doc/01 .46 147.37 1.10 177.37 7.13 4.78 16.19 36.60 8.53 209.05 2.42 50.43 31.04 78.47 52.97 32.40 41.60 Period A.55 2.81 38.97 Interest on Bank 0. Sources of Funds Increase in Equity 25 Profit Before Tax with Interest Added Back Depreciation Increase in Long 52 Term Loan Increase in Bank Borrowings Total (A) 77 B.56 29.37 1.44 16.42 6.25 29.46 147.80 53.05 2.60 8.37 1.29 22.60 11.50 31.47 52.35 15.50 20.32 2.37 1.07 1.60 8.99 30.47 52.20 18.19 21.53 209.40 41.05 2.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.28 52.15 Cash Flow Rs.91 44.30 21.47 52.25 1. Ministry of Tourism Punjab 8.22 22.42 50.

05 2.14 77.77 70.13 7.01 104.02 157.38 12.72 68.17 Financial Indicators IRR Average Cash Break Even Point DSCR (in 4th Year) ROI (in 4th Year) 25.38 12.57 62.doc/01 .05 2.82 Current Assets Cash & Bank Balance Total Assets 8.37 2. Ministry of Tourism Punjab 8.20 8.16 60.01 104.14 9.02 157.25 308.53 209.32 8.14 9.00 34.10 177.37 54.46 147.41 25.31 12.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.36 219.41 25.97 51.25 308.70 137.50 122.74 57.41 25.41 21.67 66.82 77.50 241.38 12.19 23.14 9.40 25.05 2.52 74.72 68.05 2.62 64.38 2.38 12.38 12.70 273.6% 33% 2.14 146.41 25.80 213.41 25.55 123.05 2.33 278.36 219.40 41.70 137.57 62.62 64.33 177.05 2.47 58.14 9.52 60.60 Working Capita l Loan Total Liabilities Assets: Gross Fixed Assets Less: Depreciation Net Fixed Assets 74.42 56.67 66.16 Balance Sheet Rs.33 278.50 198.35% 8-7 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro.41 25. in Lakhs Particulars Operating Years Const.05 2.82 72.33 177.33 9.82 74.95 248.47 58.24 11.38 12. Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 25.38 117.77 243.33 100.60 43.50 198.41 25.50 122.05 2.80 17.41 25.33 10.04 78.14 9.60 51.05 2.53 8.60 6.35 38.46% 66.52 Period Liabilities : Equity 25.41 25.77 70.14 9.28 88.95 248.41 Reserves & Surplus Term Loan Long Term Loan 51.52 60.05 72.42 56.61 176.

9-1 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro. considering the fact that road travel is one of the important mode of travel in Punjab and the road connectivity is extremely good in most parts of the state. (ii) Solid waste and littering Inadequate facilities and improper disposal of waste will lead to water & land pollution and degrade the aesthetics of the area. Cafeterias are also required for the refreshment of the tourists during their course of long journeys.1 Project Concept Non-availability of proper food is a common problem faced by tourists all over India. Nangal.doc/01 .2 Possible Locations Restaurants (with or without bars) and cafeterias are proposed at Patiala. The target market for these projects will be tourists in general. 9. However. Hence restaurants offering multi-cuisine food are required.2 Suggestions Proper environment management. this is likely to have the impact on: • Change in Land Use • Pollution (i) Air and noise pollution Increased vehicular flow. 9. use of Diesel Generators and other commercial establishments/ activities is likely to give rise in gaseous emissions and ambient noise level.4 Environmental implications The project is likely to develop commercial activities in the area. Ministry of Tourism Punjab 9 RESTAURANTS. Amritsar and Jalandhar 9.3 Market Demand / Segment / Target Market Market demand would be for locals and all kinds of tourists visiting the destinations.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director. BARS & CAFETERIAS (Tourism Infrastructure) 9. the impact will not be very significant. Though not prominently significant.4. well-designed utility systems and control on landuse transformation will be required. 9. Fatehgarh Sahib.

e. Schedule 1 2 3 4 5 Months 6 7 8 9 10 Detailed Project Report preparation Project Appraisal and Finance Acquisition of land Building and civil works Facilities procurement Project operation 9. 9. This would create numerous selfemployment opportunities for the unemployed and also the local communities of those destinations. Ministry of Tourism Punjab 9.7 Project Implementation Period The project implementation period i.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director. • The success of such a project will depend on development of basic infrastructure at the place as well as increase in overnight stay tourist at that destination. • Project cost details are indicating details have to be would out during the time of implementation. 9. • The success of such projects will depend on the exact inflow of tourists to that destination or passing through such destination. • The financial viability of the project is worked out at constant price basis and it will vary from these projections due to inflationary economy. • The success would also depend upon the quality of food and refreshments offered by the restaurants and cafeterias.8 Manpower Position Manager Cum Accountant Cook Waiter Unskilled Labour Grand Total Nos. 1 1 2 3 7 9-2 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro.5 Socio-economic impact There will significant socio-economic impact of their projects.doc/01 11 12 . following limitations should be kept in mind: • Places where such projects are required were identified based on our field survey and destination prioritization and inflow of tourists at those destinations.6 Limitation While using this project profile. from inception to commissioning will take around 12 months. The standard of living of the people involved in the establishment and running of such restaurants and cafeterias will improve.

9 1 2 3 4 5 6 9.50 2. Ministry of Tourism Punjab 9.55 1.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.doc/01 MM 25% 30% 20% 1st Yr 1.13 8.00 Means of Finance Equity Debt Total Rs.65 5.19 8.30 0.87 9.04 2nd Yr 1.13 3.54 25. in Lakhs 12.00 5.50 1. Feet in Rs 1 2 15% 15% 450 Project Cost Particulars Land & Site Development Civil Works Equipment Miscellaneous Fixed Assets Preliminary Expenses Pre-operatives Expenses Margin Money on Working Capital Contingencies Total Project Cost Say 9.80 2. No 1 2 3 Description Raw Material Other expenses Outstanding Debtors Total No of month 1 2 0.45 37.5 9-3 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro.No 1 2 3 4 5 6 7 8 9 Assumptions Capacity per Year in Numbers Tea & Snacks Restaurant Capacity Occupancy Rate (in %) 1st Yr 2nd Yr 3rd Yr 4th Yr Rate of Income Tax 35% +Surcharge 2% Tea & Snacks 80 85 90 90 36500 18250 Restaurant Capacity 80 80 85 90 Debt Equity Equity Debt Interest On Long Term Loan On Working Capital Construction Cost Building /Sq.10 S.11 2.46 4.60 5.11 Rs.45 37.46 Rs.99 38. in Lakhs 20.40 8.12 Working Capital S.91 2.42 4.81 2. in Lakhs 3rd Yr 4th Yr 1.32 2.99 33% 67% 100% 9.10 .25 1.

29 22.96 15.67 30.00 Sub Total 4.82 3.22 6.05 7.28 1.02 2.64 24.34 8.49 57.13 Income Statement Rs.03 32.72 0.67 30.33 26.64 24.23 1.12 1.23 29.00 1.10 52.89 15.75 1.64 4.30 14.02 15.72 0.44 1.49 57.82 26.71 23.00 1.21 0.67 Expected Sales 51.44 1.97 13.87 30.85 32.44 1.21 0.85 32.44 Total 26.85 32.70 4.33 26.70 2.doc/01 .39 1.82 26.10 52.21 0.44 1.98 1.67 30.30 14.16 7.64 24.35 23.60 25.10 Provision For Tax 6.75 15.00 Depreciation 0.20 29.21 0.98 24.49 24.81 Cash Accrual From 13.77 8.35 9.13 20.49 57.03 3.85 Total Sales Revenue 51.70 2.23 29.36 15.29 Profit After Tax 12.64 Income From Tea & Snacks Capacity Utilisation (%) Income From Restaurant Capacity Utilisation (%) 80 80 85 90 90 90 90 90 90 90 14600 14600 15513 16425 16425 16425 16425 16425 16425 16425 Total Income From Restaurant 29.38 16.01 15.24 14.56 28.85 32.49 57.00 1.70 2.70 2.82 26. Ministry of Tourism Punjab 9.21 0.60 16.85 32.49 Total Number of Local Visitors 9.90 23.89 0. in Lakhs Particulars Year Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 Operating Cost 22.82 26.66 25.60 7.70 2.00 1.49 57.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.27 24.66 57.23 29.49 57.44 1.72 16.52 Sales Expenses Revenue Gross Profit Financial Expenses Interest On Term Loan Interest On Working Capital Operations 9-4 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro.20 12.21 0.11 0.14 Project Profitability Rs.64 24.64 26.06 8.72 26.00 1.07 22.82 26.49 57.21 0.72 0.64 24.82 26.72 Profit Before Tax 18.39 2.49 57.70 Sub Total 25.12 23.75 2.66 3.72 0.02 30.67 30.72 0.20 31.70 2.98 28.49 57.66 57.31 1.23 29.10 25.68 13.39 1.82 3.38 16.82 3.70 27.33 26.97 13.47 55.85 32.81 Retained Profit 12.72 0.64 24.72 0.00 1.01 15.72 0.93 0.79 24.21 0.47 16.49 57.00 1.49 57.70 2.47 55.64 24.75 15.65 15.49 11.23 29.21 Overheads Salaries 2.67 30.33 26.89 15.65 15.33 Administrative 0.70 2.48 1.70 18.49 11.73 9.09 17.21 0.49 57. in Lakhs Description Yr-1 Yr-2 Yr-3 Yr-4 Yr-5 Yr-6 Yr-7 Yr-8 Yr-9 Yr-10 80 85 90 90 90 90 90 90 90 90 Total Number of Customer 29200 31025 32850 32850 32850 32850 32850 32850 32850 32850 Total Income From Tea &Snacks 21.70 2.75 4.33 26.63 29.62 25.24 14.44 1.67 30.72 0.23 29.48 0.33 26.

47 16.27 15.02 2.doc/01 .82 26.48 Interest on Bank 0.60 7.38 46.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.89 0.06 8.10 26.00 1.11 0.07 12.73 9.72 5.13 13.72 0.00 1.72 0.61 10.41 22.55 93.95 26.24 Period A.13 11.77 8.96 13.34 16.91 110.52 2.72 0.91 110.98 1.32 16.72 0.77 35.77 35.18 30.29 18.10 26.86 the Project/Expansion Increase in Current Assets Decrease in Secured Medium & Long Term Borrowings Long Term Loan 4.72 0.22 68.10 26.30 0.22 6.24 4.24 4.72 0.24 Interest on LT loan 3.72 11.85 13.82 26.86 Opening Balance of Cash in Hand & in Bank Net Surplus / Deficit (A-B) Closing Balance of Cash in Hand and at Bank 9-5 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro.10 26.00 1.10 0.41 0.04 23.13 13.10 26.97 11.04 0.82 26.55 93.70 80.39 1.82 26.72 0.66 3.72 0.10 26.35 10.33 14. Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 23.75 1.24 4.29 2.82 8.41 0.05 7.99 26.82 3.93 26.20 25.38 2.00 1.20 25. Disposition of Funds Capital Expenditure for 35.72 0.57 9.00 6.70 80.31 0.82 26.38 46. Ministry of Tourism Punjab 9.24 4.15 Cash Flow Rs.92 0.36 16.90 Borrowings for Working Capital Taxation Total (B) 35.93 0.16 7. in Lakhs Description Const.00 1. Sources of Funds Increase in Equity 13 Profit Before Tax with Interest Added Back Depreciation Increase in Long Term 25 Loan Increase in Bank Borrowings Total (A) 38 B.35 9.89 25.00 1.82 3.34 8.12 11.88 24.10 57.24 4.46 10.22 68.69 15.10 57.48 11.38 126.

54 12.86 35.69 37.60 109.72 0.97 12.95% 9-6 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro.14 34.45 37.13 29.72 0.72 0.48% 67.70 52.89 164.21 16.89 164.45 21.60 109.65 97.70 80.56 30.96 88.52 6.69 6.55 93.70 8.54 12.46 8.43 33.10 57.91 110.71 32. Ministry of Tourism Punjab 9.87 9.04 8.28 31.50 133.10 9.20 25.54 12.85 30.73 8.doc/01 .72 0. in Lakhs Particulars Operating Years Const.71 32.21 6.69 6.14 34.70 35.54 12.39 68.54 Reserves & Surplus Term Loan Long Term Loan Working Capital Loan Total Liabilities Assets: Gross Fixed Assets Less: Depreciation Net Fixed Assets Current Assets Cash & Bank Balance Total Assets 9.41 0.16 Balance Sheet Rs.72 0.72 0.50 133.19 98.13 13.22 68.54 12.38 126.10 9.99 56.86 35.72 0.10 9.72 35.41 28.65 77.69 6.37 120.54 12.77 35.96 88.24 5.48 4.99 56.19 98.10 9.99 32.37 120.69 6.45 25.38 46.00 66.67 145.56 30.03 113.43 33.54 12.5% 24% 2.17 Financial Indicators IRR Average Cash Break Even Point DSCR (in 4th Year) ROI (in 4th Year) 16.92 129.65 81.69 6.99 32.54 12.39 68.47 25.72 0.90 37.54 12.10 2.13 29.72 0.86 35.28 31.10 9.10 9.92 6.49 24. Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 12.65 77.85 30.15 148.69 6.70 Period Liabilities : Equity 12.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.45 25.15 148.54 12.

a spacious and modern swimming pool having both cold and hot/warm water system.2 Possible Locations Two 5 star hotels have been proposed in Punjab at Ludhiana and Amritsar.1 Negative Impacts The project is estimated to attract visitors/tourists in large numbers. diesel generators and other commercial establishments/ activities. Ministry of Tourism Punjab 10 5 STAR HOTEL (Accommodation) 10. bar. The proposed 5 star hotel will have 85 double rooms and 15 single rooms. The target market for 5 star hotels will be foreigners.4. upper class communities. 10.1 Project Concept: Tourist Accommodation is an essential infrastructure required in cities and towns where large number of tourist visit and stay overnight. 10-1 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro.4 Environmental implications 10. Café shop. Foreigners etc. health club etc. 10. (ii) Solid waste and littering Inadequate facilities and improper disposal of waste will lead to water & land pollution and degrade the aesthetics of the area.3 Market Demand / Segment / Target Market The demand of a 5 star hotel will be based on the flow of Domestic and Foreign Tourist at the destinations. NRI’s. Business Tourists.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director.doc/01 . It is likely to have the following impacts (i) Air pollution and noise Increased tourist inflow is likely to give rise in emissions and ambient noise level due to vehicles. The hotel should contain all the facilities and services essential for meeting the prescribed standard of a five-star hotel viz. 5 star hotel is proposed at destinations normally visited by upper class peoples like Non Resident Indians. upper class domestic tourists and business tourists. 10.

It will enhance the tourist spending in the place and thereby benefit locals by increasing their income level. 10-2 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro.6 Limitation While using this project profile. 10.2 Positive Impacts The project will help in attracting more tourists to the destination and also extend their stay at the destination. The project will also contribute to sustainable local development. 10. Hence.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director. hence the project cost should be considered as indicative/ budgetary cost only. • The success of such project will depend on development of basic infrastructure at the place as well as increase in overnight stay of tourist at that destination. following limitations should be kept in mind: • Tourist accommodation is basic tourist infrastructure required for attracting tourist. • Project cost details are indicating details have to be would out during the time of implementation. Proper care in construction phase and using local resources will minimise the impact on the natural surroundings during construction.5 Socio-economic impact Tourist accommodation at potential tourist destination will have positive socio economic implication on the local community.3 Suggestions Proper handling of solid waste/ sewage and use of passive energy design will enhance the sustainability of the project. Improper disposal may lead to water pollution. Ministry of Tourism Punjab (iii) Water Pollution High-grade hotel and their clients use water leisurely. • The financial viability of the project is worked out at constant price basis and it will vary from these projections due to inflationary economy. The socio economic impact on women will not be much in the cities. Also.4. there will be an increase in wastewater generation. both natural and cultural. Growth in tourism and availability of good hotels will extend the stay of tourist at the destination. 10. construction material cost and labour cost.4. Places where such projects are required were identified based on our field survey and Destination prioritization.doc/01 . The extra revenue generated can be used in conserving the surrounding environment. availability of basic tourist infrastructure will attract more number of tourists to the place. 10. • The project cost may vary from place to place depending upon land cost.

Feet in Rs C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro. Cook Caretaker Driver Restra Boy Gen Operator cum Gardner Chawkidar Grand Total 10.8 Manpower Position Manager Cum Receptionist Cum Accountant Cook Steward Cum Asst. 1 2 2 15 1 25 1 3 50 Assumptions Capacity Per Year in Number Total Room Night (Double Room) Total Room Night (Single Room) Restaurant (50 Person) Occupancy Rate 1st Yr 2nd Yr 3rd Yr 4th Yr Rate of Income Tax 35% +Surcharge 2% Debt Equity Equity Debt Interest On Long Term Loan On Working Capital Construction Cost Building / Sq.doc/01 40 50 55 60 1 2 15% 15% 750 10-3 of 7 1450/Punjab/A/30 July 2002 31025 5475 18250 22 23 24 .7 Project Implementation Period The project implementation period i.e.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director. Ministry of Tourism Punjab 10. from inception to commissioning will take around 24 Months Months Schedule 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 Detailed Project Report preparation Project Appraisal and Finance Acquisition of land Land Development Building and civil works Facilities procurement Project operation 10.9 1 2 3 4 5 6 Nos.

64 279.70 10.13 10-4 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro.13 39.1 23.3 22.7 5.14 16.14 16.07 335.63 368.26 44.6 50.13 39.08 13.64 93.07 335.08 13.43 122.07 335.42 Rs in Lakh No of month 1 2 0.95 13.08 13.14 16.99 20.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.13 39.43 122.07 32.43 122.42 497.28 36.00 19.08 13.42 497.13 39.38 Family Room Total from Family Room 26.64 93.9 17.10 S.43 122.39 Means of Finance Equity Debt Total Rs.42 93. Ministry of Tourism Punjab 10. in Lakhs 3rd Yr 4th Yr 4.90 18.07 335.39 8.64 93.29 550.22 41. in Lakhs 181.14 16.doc/01 .42 497.44 248. in Lakhs 100.76 550.76 From Local 10.14 16.07 335.39 33% 67% 100% 10.76 Income From Room/Dormitory Double Room Total from Double Room 223.43 122.4 Rs.85 414.14 16.00 63.13 39.71 47.42 497.11 Project Cost Particulars Land & Site Development Civil Works Furniture & Furnishings Know .7 55 17064 Yr-4 60 18615 Yr-5 60 18615 Yr-6 60 18615 Yr-7 60 18615 Yr-8 60 18615 Yr-9 60 18615 Yr-10 60 18615 2738 3011 3285 3285 3285 3285 3285 3285 3285 9125 10037.5 Yr-2 50 15513 Yr-3 MM 25% 30% 20% 1st Yr 3. No 1 2 3 4 5 6 7 8 9 10 10.07 335.42 497.05 15.81 32.20 10.13 39.56 10.70 39.06 112.No 1 2 3 Description Raw Material Other expenses Outstanding Debtors Total 10.20 85.08 13.64 93.08 13.how & Detailed Engg.43 122.69 102. Miscellaneous Fixed Assets Preliminary Expenses Pre-operatives Expenses Margin Money on Working Capital Contingencies Total Project Cost Rs.42 497.64 93.15 335.43 122.4 15.12 Working Capital S.1 13.5 10950 10950 10950 10950 10950 10950 10950 77.14 455.23 307.08 13.64 93.13 Income Statement Description Yr-1 Occupancy Rate (%) 40 Total Bed Night 12410 (Double Room) Total Bed Night 2190 (Family Room) Capacity of Restaurant 7300 Income From Restaurant From Double Room 62.28 Total Sales Revenue 331.3 2nd Yr 4.14 16.15 49.05 From Family Room 8.9 24.32 12.42 497.95 Total 81.

99 136.42 331.43 12.88 136.33 299.70 17.42 126.42 149.75 236.43 Freight Expenses Sales Expenses Total Expected Sales 90.07 119.68 5.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.13 17.22 0.47 215.34 198.30 197.13 17.68 5.14 312.37 241.71 347.31 5.50 79.28 149.31 97.42 149.43 12.70 17.43 12.31 55.63 4.69 127.07 119.13 497.19 125.36 11.25 157.13 17.13 240.96 119.77 131.42 149.29 10.11 188.32 49.13 17.22 0.43 12.66 184.68 Depreciation 17.47 40.13 497.01 43.90 324.42 414.21 110.99 136.85 113.79 201.72 277.71 199.71 347.70 17.68 5.70 17.68 5.71 347.68 5.14 Project Profitability Particulars Year Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 Operating Cost 64.13 497.doc/01 .50 258.43 12.13 17.07 119.22 0.07 119.99 136.25 31.13 497.22 0.99 324.43 347.71 347.55 308.34 198.68 5.77 106.02 136.24 205.22 0.22 Overheads Salaries 17.68 5.13 497.64 199.11 290.42 149.55 193.70 17.95 5. Ministry of Tourism Punjab 10.91 3.22 0.22 0.40 76.13 17.59 5.31 53.69 210.13 17.62 63.00 101.13 6.99 136.12 Profit After Tax 117.81 12.07 119.97 281.77 Retained Profit 117.68 Revenue Gross Profit Financial Expenses Interest On Term Loan Interest On Working Capital Sub Total 58.57 25.70 17.99 136.70 497.91 From Operations 10-5 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro.22 0.30 197.42 149.70 Sub Total 82.66 184.55 193.13 17.99 136.70 137.02 136.79 34.25 157.42 149.13 497.15 153.70 17.94 60.43 12.77 Cash Accrual 134.26 58.07 Administrative 0.90 Provision For Tax 47.35 16.71 199.50 108.99 8.13 143.43 214.71 347.22 0.70 17.77 317.03 21.71 55.70 17.13 Profit Before Tax 164.39 174.37 241.11 188.84 216.71 347.28 455.39 12.07 119.13 17.

18 1180.42 264.13 17.82 2.14 983.doc/01 .31 396.58 17.15 Cash Flow Description Const.15 126.70 193.67 150.00 101.40 76.18 61.13 829.27 211.04 3.74 132.13 24. Ministry of Tourism Punjab 10.13 6. Disposition of Funds Capital 542.18 3.13 347.46 61.58 330.01 154.18 8.15 284.88 535.23 149. Sources of Funds Increase in Equity 182 Profit Before Tax with Interest Added Back Depreciation Increase in Long 369 Term Loan Increase in Bank Borrowings Total (A) 550 B.96 314.00 150.01 295.58 330.58 330.58 330.16 112.90 Opening Balance of Cash in Hand & in Bank Net Surplus / 214.16 1395.00 1611.68 47.01 43.62 63.35 16.71 347.13 17.18 1180.24 Expenditure for the Project/Expansion Increase in Current Assets Decrease in Secured Medium & Long Term Borrowings Long Term Loan 61.31 53.13 17.90 680.46 61.16 1395.33 12. Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 223.13 17.84 350.13 17.29 330.31 396.68 5.88 535.42 2.91 3.00 8.68 5.68 5.91 Deficit (A-B) Closing Balance of Cash in Hand 10-6 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro.77 106.13 17.13 17.24 138.58 260.14 983.10 203.68 5.13 17.46 55.15 134.04 196.19 125.68 5.97 8.12 loan Interest on Bank Borrowings for Working Capital Taxation Total (B) 542.50 79.21 110.90 135.13 17.46 61.46 Interest on LT 61.48 198.71 347.13 829.79 34.90 680.15 134.31 55.15 284.58 330.46 Period A.57 25.02 144.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.95 5.31 97.87 130.71 32.80 8.57 139.71 347.80 202.58 330.69 127.84 216.71 347.63 4.31 5.90 285.68 5.71 347.

10 507.97 490.31 405.73 50.63 Period Liabilities : Equity 181.24 525.84 37.73 50.34 1187.38 122.00 1611.13 829.27 410.63 181.73 50.63 181.43 1319.76 307.13 17.84 37.59 836.63 181.07 368.17 983.18 1180.76 2033.63 181.13 17.15 134.46 24.90 680.48 62.00 35.17 388.76 2033.39 691.22 1636.03 783.59 836.13 542.59 1614.76 368.5% 24% 2.13 17.54 Term Loan Long Term Loan Working Capital Loan Total Liabilities 37.17 388.34 1187.31 1456.73 50.37 47.88 535.63 181.33 44.04 Less: Depreciation 17.04 370.06 1833.02 253.39 691.24 525.71 456.18 33.31 405.84 Assets: Net Fixed Assets Current Assets Cash & Bank Balance Total Assets 10.84 184.66 935.29 1416.55 50.71 456.57 439.92 61.15 284.76 368.57 439.27 1060.63 181.31 1456.14% 10-7 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro.13 17.44 422.13 17.54 Gross Fixed Assets 542.13 17.30 245.doc/01 .73 8.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.42 37.10 507.63 181.24 542.16 1395.84 550.84 473. Ministry of Tourism Punjab 10.14 550.13 17.13 17.31 396.97 490.63 181.13 17.22 1636.43 1319.16 Balance Sheet Particulars Operating Years Const.63 Reserves & Surplus 117.59 976.91 32.73 50.27 1060.30 1814.90 Financial Indicators IRR Average Cash Break Even Point DSCR (in 4th Year) ROI (in 4th Year) 16.63 181. Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 181.06 1833.93 595.84 37.66 935.92 1175.84 37.84 37.84 473.73 50.44 422.

1 Negative Impact (i) Air and noise pollution Increased tourist inflow is likely to cause rise in gaseous emissions and ambient noise levels. 11. which will have the following impact: 11. 11.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director. the impact will not be significant. The proposed rides in the park include: 1. 7. 10.3 Market Demand / Segment / Target Market The Market demand for amusement park will come basically from the locals. 9. 3. The demand is generally found to be high during weekends. However. upper class and middle class domestic tourists. Domestic Tourists and visitor flow that takes place at the proposed destinations. The project will involve installation of different rides. 8. 11-1 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro. 4. 12. Water Cyclone Water Slide for Kids Bumping Car (For Kids) Octopus Local Family Train Bumping Car (For Adults) Possible Locations Amusement parks are proposed at Bathinda and Amritsar. festivals and public holidays. Ministry of Tourism Punjab 11 AMUSEMENT PARK (Tourism Project) 11. The proposed project is expected to attract large crowds from the neighbouring districts states as there are very little or no entertainment facilities in the region. 5. The visitors will pay entry charges to the parks. The target market for these amusement parks will be the locals. 6.doc/01 .2 Columbus / Pirate Ship Crazy Cup Umbrella Ride Children Boat Ride Merry Go Round Ramp Slide 2.4 Environmental implications The project is likely to generate increased traffic flow and commercial establishments/ activities. 11.1 Project Concept The project will involve setting up of an entertainment park in a sprawling landscaped location.4. 11.

3 Suggestions Proper environment management. 11-2 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro. hence the project cost should be considered as indicative/ budgetary cost only. 11. It will help in improving the physical environment of the area. 11. • The Amusement Park project cost may vary from place to place depending upon land cost.doc/01 . following limitation should be kept in mind: • Places where such projects are required were identified based on our field survey and destination prioritization and inflow of tourists at those destinations. construction material cost and labour cost. 11. (iii) Stress on water resources Being a water intensive project like amusement park.2 Positive Impacts Development of well-designed open spaces will have prominent positive impact on the area. recycling of water. • The success of such project will depend on location and competitive pricing by the owner of such Amusement Park.4. • The financial viability of the project is worked out at constant price basis and it will vary from these projections due to inflationary economy.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director.6 Limitation While using this project profile. maintenance can put a stress on fresh water resources. 11. These parks have increased the employment to a marginal extent in various ways.4.5 Socio-economic impact Emergence of water parks and a variety of theme-based parks in the recent time has gained momentum to a significant extent. tree plantations will help in controlling the negative impact of the project. Ministry of Tourism Punjab (ii) Solid waste and littering Inadequate facilities and improper disposal of waste will lead to water & land pollution and degrade the aesthetics of the area.

8 Manpower Position Manager Cum Receptionist Cum Accountant Supervisor cum Eng.doc/01 23 24 . Cook Care Taker Gen Operator cum Gardener Ticket Salesman Chawkidar Restra Boy Skilled Labour Grand Total No 1 2 1 6 1 1 2 2 10 26 11-3 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro. Months Schedule 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 Detailed Project Report preparation Project Appraisal and Finance Acquisition of land Land Development Building and civil works Facilities procurement Project operation 11.e. Ministry of Tourism Punjab 11.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.7 Project Implementation Period The project implementation period i. from inception to commissioning will take around 24 Months.

00 33% 67% 100% 99.18 0.how & Detailed Engg.40 11.03 2nd Yr 0.9 1 Assumptions Capacity/Year (In Numbers) Tea and Snacks Amusement Park Capacity of Restaurant Occupancy Rate (In %) 1st Yr 2nd Yr 3rd Yr 4th Yr Rate of Income Tax 35% +Surcharge 2% Interest On Long Term Loan On Working Capital Construction Cost Building /Sq.33 7.No 1 2 3 Rs.No 1 2 3 4 5 6 7 8 9 10 10950 192720 7300 Amusement Park 50 60 70 70 Restaurant 40 50 60 60 15% 15% 700 Project Cost Particulars Land & Site Development Civil Works Equipment Know .36 Working Capital Description Raw Material Other expenses Outstanding Debtors Total No of month 1 2 0.85 11.40 2. Ministry of Tourism Punjab 11.5 MM 25% 30% 20% 11-4 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro.doc/01 1st Yr 0.36 301.45 201.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.12 S.70 .00 19.11 Means of Finance Equity Debt Total 11.60 2.70 19.52 10.80 0.12 4.18 Rs.18 10.00 11. Feet in Rs 2 3 4 5 11.70 18.15 10.10 S.00 9.52 9.66 27.50 7. Miscellaneous Fixed Assets Preliminary Expenses Pre-operatives Expenses Margin Money on Working Capital Contingencies Total Project Cost Say 11. in Lakhs 3rd Yr 4th Yr 0. in Lakhs 5.91 301.50 6.40 232.15 301.

95 63.60 6.85 1.56 66.20 2.21 8.49 63.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.69 57.85 1.21 8.20 2.04 216.31 31.97 65.72 73.85 1.04 216.98 95.04 216.89 65.32 69.81 99.29 29.69 13.64 122.56 5.40 5.48 5.95 152.72 73.20 2.60 6.09 67.25 2.88 8.40 5.40 5.48 Total Income 9.21 From Food 3.48 Cash Accrual From 95.85 1.09 63.70 93.20 2.36 202.04 216.56 66.04 216.60 6.97 65.69 57.50 92.85 1.98 18.90 152.33 99.99 2.61 26.04 216.24 49.84 8.69 57.48 5.04 216.09 63.84 4.09 63.21 8.95 152.16 105.24 49.62 5.69 From Restaurant Income From Amusement Park Occupancy Rate (%) 50 60 70 70 70 70 70 70 70 70 Total Income From 144.20 2.20 Depreciation 26.85 1.61 26.24 50.20 72.21 8.65 Expected Sales Revenue Gross Profit Interest On Term Loan Interest On Working Capital Provision For Tax Profit After Tax 68.36 153.14 124.94 51.95 152.48 5.68 96.49 50.33 57.69 57.24 49.21 8.49 50.13 16.24 49.18 21.04 216.04 216.69 13.85 216.69 3.48 5.32 69.40 5.60 6.36 202.40 Overheads Sales Expenses Total 27.20 2.61 26.93 13.09 67.24 Administrative 1.63 50.21 8.61 26.14 13.54 32.09 63.61 26.95 152.03 2.20 72.60 39.89 65.40 5.04 216. in Lakhs Particulars Year Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 Operating Cost 14.26 115.36 202.45 202.60 6.69 57.20 2.23 26.21 110.04 216.21 8.69 13.61 26.09 63.48 5.02 23.36 202.95 152.36 202.48 Retained Profit 68.60 6. in Lakhs Description Yr-1 Yr-2 Yr-3 Yr-4 Yr-5 Yr-6 Yr-7 Yr-8 Yr-9 Yr-10 Income From Restaurant Occupancy Rate (%) Tea and Snacks 40 50 60 60 60 60 60 60 60 60 5.61 26.41 13.09 63. Ministry of Tourism Punjab 11.07 69.83 3.30 120.73 48.93 95.60 6.58 92.85 Salaries 6.14 34.11 100.24 49.69 57.20 Sub Total 31.88 49.36 202.29 30.79 1.69 13.67 184.85 1.10 77.24 49.94 46.67 184.65 4.48 5.20 2.48 5.09 29.04 126.09 Operations 11-5 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro.85 1.14 Project Profitability Rs.13 11.60 6.04 216.04 216.95 152.doc/01 .48 6.61 Profit Before Tax 68.04 Amusement Park Total Sales Revenue Rs in Lakh 11.12 42.04 5.95 152.69 13.61 26.54 173.60 6.69 13.17 92.35 124.40 5.24 49.04 216.85 216.40 5.36 202.07 69.61 26.09 11.69 57.69 13.02 61.09 63.09 153.85 1.13 Income Statement Rs.95 30.60 Sub Total 23.18 57.

Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 100.02 469.02 469.60 58.95 152.15 152.61 26.03 7.34 26.91 92.70 Opening Balance of Cash in Hand & in Bank Net Surplus / Deficit (A-B) Closing Balance of Cash in Hand 11-6 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro.20 2.20 2.34 126.34 126.70 346.48 58.14 1.24 50.34 126.653 42.93 13.34 126.10 170.27 62.36 5.61 26.95 152.65 33.68 90.65 33.65 33.58 229.19 287.20 2.61 26.05 531.70 for the Project/ Expansion Increase in Current Assets Decrease in Secured Medium & Long Term Borrowings Long Term Loan 33.05 531.34 126.27 53.09 29.93 90.57 52.03 96.01 128.81 99.09 2.604 39.55 95.95 152.61 26.53 2.03 2.20 2.65 Period A.72 631.61 26.66 95.20 2.79 Interest on Bank 1.86 2.03 62.95 11.61 26.52 33.04 154.61 26.34 126.19 135.34 126.88 8.66 95.94 46.61 26.83 3.61 26.29 30.62 Borrowings for Working Capital Taxation Total (B) 298.70 346.doc/01 .58 229.04 60.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.25 2.44 93.95 152.02 23.75 407.20 2.941 51.141 34.20 0 13.51 59.44 75.65 33.29 126. Sources of Funds Increase in Equity 99 Profit Before Tax with Interest Added Back Depreciation Increase in Long 202 Term Loan Increase in Bank Borrowings Total (A) 301 B.95 152.12 42.10 170.15 53.61 8.19 287. Disposition of Funds Capital Expenditure 298.65 Interest on LT loan 30.15 Cash Flow Rs.15 1.629 50.53 730.54 94. Ministry of Tourism Punjab 11.72 631.68 99.20 2.66 92.95 152. in Lakhs Description Const.29 29.75 407.98 18.

70 14.70 19. Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 99.90 316.45 99.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.45 Reserves & Surplus Term Loan Long Term Loan Working Capital Loan Total Liabilities Assets: Gross Fixed Assets Less: Depreciation Net Fixed Assets Current Assets Cash & Bank Balance Total Assets 11.35 250.24 710.87 192.36 13.31 453.24 710.99 384.04 112.82 59.70 14.70 19.36 378.03 18.44 782.70 298.76 601.61 26.16 Balance Sheet Rs.78 201.70 272.09 565.61 26.61 100.09 565.61 26.17 Financial Indicators IRR Average Cash Break Even Point DSCR (in 4th Year) ROI(in 4th Year) 32 20.45 99.91 168.38 185.30 33.70 14.66 95.70 272.61 26.70 14.02 469. in Lakhs Operating Years Particulars Const.19 287.65 139.91 201.45 99.70 301.21 32.70 346.22 434.05 531.45 99.92 298. Ministry of Tourism Punjab 11.76 499.43 85.45 99.96 67.87 192.50 14.62 301.26 165.65 139.76 601.45 99.21 26.70 2.70 19.72 631.24 467.61 26.02% 11-7 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro.45 68.70 14.70 14.61 26.53 730.92 Period Liabilities : Equity 99.66 532.29 668.61 26.22 434.60 11.doc/01 .76 499.36 378.45 99.49 119.70 19.75 407.04 112.10 170.45 99.70 19.17 637.65 8.18 19.24 467.09 245.48 218.70 14.10 596.26 165.02 50.37 523.61 26.82 59.48 218.66 532.45 99.70 19.43 85.70 19.91 201.61 26.26 134.44 782.61 298.58 229.09 245.41% 2.17 637.

Dalhousie Road New Delhi – 110001 India Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Punjab July 2002 Dalal Consultants and Engineers Limited Sarojini House 6 Bhagwan Dass Road New Delhi 110 001 India 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.doc/01 . Ministry of Tourism Punjab Joint Director General (MR). Department of Tourism Ministry of Tourism & Culture C-1. Hutments.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director.

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Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director. Ministry of Tourism Punjab Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Punjab 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.doc/01 .

A self-contained system for solid waste management would be apt for this beach cottage. rich in culture and traditions are the appropriate target market. chartered flight operators as a unique cultural heritage away from the busy metropolitan life.4 Environmental implications 12. Weekend tourists from Delhi and other major parts of Punjab can be targeted effectively. The unique cottages can be promoted through tour operators. However.2 Possible Locations Artificial beach development project is proposed in Ropar on the banks of river Satluj.3 Market Demand / Segment / Target Market The high-end Indian tourists and the foreign tourists who are on the look out for a serene vacation. Apart from hut and restaurant.1 Project Concept Though Punjab does not have a coastline. The restaurant shall depict in its menu the mouth watering specialities of Punjab. developing a tourist attraction on the lines of beach tourism will attract a large number of tourists to have an experience of beach tourism. 12-1 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.1 Negative Impact The project is estimated to attract visitors/ tourists in large numbers. there is a provision for Angling. 12. The place identified for the beach tourism is the Satluj water body at Ropar. The guests can enjoy in the moonlit night the folk music and the traditional dance of Punjab.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director. 12. the impact will not be very significant.4. It is likely to have the following impact: (i) Air pollution and noise Increased vehicular flow. The project shall be finalised at the particular location after getting necessary clearance from the Environment and Forestry departments. Ministry of Tourism Punjab 12 BEACH COTTAGE WITH RESTAURANT (Accommodation) 12. 12. This can be utilised in the best possible manner without distorting the serene beauty of the wetland by building beach cottages providing accommodation with restaurant and bar for tourists. use of Diesel Generators and other commercial establishments/ activities is likely to cause rise in gaseous emissions and ambient noise level. Such a theme related resort providing natural ambience and traditional lifestyle will also attract more and more foreign tourists to the cottage. The transit tourists are the other potential segment which can be tapped effectively.doc/01 . The proposed beach cottage project envisages a capacity of 10 rooms providing double accommodation with restaurant and a open air spacious bar.

Hence. Poor sewerage management will lead to severe water pollution. 12-2 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12. (iv) Effect on Migratory Birds The development is suggested at a site where there is minimum disturbance to the migratory birds.5 – 2 days. 12.doc/01 . many of them do not stay for the night. (v) Stress on resources like water and energy Increased tourist activities will create a stress on the available resources. food material and hotel/restaurant waste will lead to water & land pollution and degrade the aesthetics of the area.2 Suggestions Proper environment management and well-designed utility systems will control the overall negative impact of the project. (iii) Water Pollution There will be an increase in wastewater generation. and hence the target of the project should be to make the average stay of tourists 1. 12.4. • The success of such a project will depend on development of basic infrastructure (which increases the accessibility to the destination) at the place as well as increase in overnight stay of the tourists at that destination. This would increase the tourist expenditure and thereby the income of the personnel employed in these resorts.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director. Increased traffic movement along the water body will disturb the local ecosystem. Ministry of Tourism Punjab (ii) Solid waste and littering Inadequate facilities and improper disposal of waste like polythene bags. The tourists coming to the resort can also be attracted towards the local arts and crafts by organizing tribal shows on weekends thereby increasing the income level of local craftsman. 12. the damage will be minimum.6 Limitation While using this project profile. • The financial viability of the project is worked out at constant price basis and it will vary from these projections due to inflationary economy. Improper disposal may lead to water pollution.5 Socio-economic impact The tourists consider such spots as a weekend relaxation option. following limitations should be kept in mind: • Places for this project was identified based on our field survey and destination prioritization and inflow of tourists to those destinations.

7 Project Implementation Schedule The project implementation period i.doc/01 12 . Ministry of Tourism Punjab • Environmental considerations will have a significant bearing on the clearance of this project.8 Manpower Position Manager Cum Accountant Cook Steward/Caretaker Asst. • Project cost details are indicating details have to be would out during the time of implementation.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director. from inception to commissioning will take around 12 months. Cook Guide cum Driver Restra Boy Gardner Choukidar/security Unskilled Grand Total Nos 1 1 1 1 2 5 1 1 6 19 12-3 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12. Schedule 1 2 3 4 5 6 7 Months 8 9 10 11 Detailed Project Report preparation Project Appraisal and Finance Acquisition of land Land Development Building and civil works Facilities procurement Project operation 12. 12.e.

73 2.58 2.50 2. No 1 2 3 4 5 6 7 8 9 10 3650 10950 3650 60 65 70 70 1 2 15% 15% 300 Project Cost Particulars Land & Site Development Civil Works Furniture & Furnishing Know .77 2.71 68.65 8.22 4.14 6.22 1.No 1 2 3 Rs.9 Assumptions 1 Capacity per Year in Numbers Total Room Night(Log Hut) Restaurant Capacity Angling Occupancy Rate (in %) 1st Yr 2nd Yr 3rd Yr 4th Yr Rate of Income Tax 35% +Surcharge2% Debt Equity Equity Debt Interest On Long Term Loan On Working Capital Construction Cost Building/log-hut/Sq.96 2nd Yr 1.52 45.05 3.20 68.65 .20 2.92 2.19 Rs.23 68.10 S.how & Detailed Engg.14 4.11 Means of Finance Equity Debt Total 12. Miscellaneous Fixed Assets Preliminary Expenses Pre-operatives Expenses Margin Money on Working Capital Contingencies Total Project Cost Say 12.92 4. Ministry of Tourism Punjab 12.5 MM 25% 30% 20% 12-4 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.98 1.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.95 24.00 0. in Lakhs 5.12 S.82 6.00 Rs.50 8.50 3.23 33% 67% 100% Working Capital Description Raw Material Other expenses Outstanding Debtors Total No of month 1 2 0.doc/01 1st Yr 1. in Lakhs 3rd Yr 4th Yr 1.00 21. Feet in Rs 2 3 4 5 6 12.32 8. in Lakhs 22.

11 19.20 0.96 0.17 22.47 55.95 20.55 25.21 5. in Lakhs Particulars Year Yr -1 Operating Cost Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 14.73 25.22 19.60 19.49 30.49 30.36 30.37 13.90 6.04 60.01 14.05 28.11 5.75 60.17 12.16 18.23 5.16 19.20 0.50 1.31 3.28 14.51 19.50 1.55 29.55 29.04 60.55 29.00 28.82 18.55 29.43 17.23 16.55 25.90 6. in Lakhs Description Yr-1 Yr-2 Yr-3 Yr-4 Yr-5 Yr-6 Yr-7 Yr-8 Yr-9 Yr-10 60 65 70 70 70 70 70 70 70 70 Total Room Night 2190 2373 2555 2555 2555 2555 2555 2555 2555 2555 Total Income From Room 21.57 10.04 60.90 0.16 19.39 12.93 13.23 5.23 5.19 27.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.63 7.81 0.94 9.53 6.22 Income From log Hut Room Capacity Utilisation (%) Income From Restaurant From Room Service From Local Capacity Utilisation (%) Total Number of Local Visitors 60 65 70 70 70 70 70 70 70 70 6570 7118 7665 7665 7665 7665 7665 7665 7665 7665 Income From Visitors 16.16 19.96 Sub Total 7.doc/01 .79 19.59 12.38 4.50 7.95 20.76 9.00 0.20 0.16 Cash Accrual From 21.22 10.04 60.29 1.90 23.11 5.38 29.88 20.05 28.38 29.23 5.96 0.03 10.60 17.38 5.86 27.23 16.13 Income Statement Rs.04 60.05 1.04 60.23 5.95 1.90 20.32 27.90 6.11 5.90 6.16 19.95 20.37 13.49 30.23 5.90 6.05 28.11 51.20 0.20 0.16 19.55 25.11 5.05 28.28 14.86 6.49 10.96 0.96 0.55 25.22 10.38 29.37 12.61 17.93 13.04 60.59 12.55 25.11 5.40 17.88 14.04 60.16 19.88 14.38 Income From Angling Capacity Utilisation (%) Total Number of Visitors Total Income From Angling Total Sales Revenue 12. Ministry of Tourism Punjab 12.44 8.74 18.38 29.90 Sub Total 21.50 1.11 5.90 6.22 10.20 Salaries 6.38 29.55 25.55 29.05 28.16 19.95 Administrative Overheads 0.57 5.50 1.16 Retained Profit 16.55 Expected Sales Revenue 51.46 24.24 8.49 30.22 10.60 28.50 1.95 20.95 20.55 29.76 7.05 28.20 0.90 6.96 0.05 28.01 11.04 60.43 4.20 0.04 Gross Profit 28.95 20.50 Total 22.86 6.14 60 65 70 70 70 70 70 70 70 70 2190 2373 2555 2555 2555 2555 2555 2555 2555 2555 4.55 29.04 60.22 10.90 6.01 11.38 29.23 5.17 12.31 23.31 24.14 2.20 0.04 60.22 10.86 Sales Expenses Financial Expenses Interest On Term Loan Interest On Working Capital 0.03 21.39 Profit Before Tax Provision For Tax Operations 12-5 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.95 20.55 25.75 60.28 29.50 1.29 3.15 Profit After Tax 16.22 10.96 0.49 6.49 30.90 6.50 1.49 30.55 8.04 60.96 0.23 5.16 Total Income From Restaurant 25.75 5.20 0.04 Project Profitability Rs.96 0.23 5.04 60.38 17.38 29.37 12.24 4.39 12.11 5.39 29.96 Depreciation 5.04 60.39 1.49 30.10 2.37 6.47 55.77 0.

27 25.86 139.64 22.23 5.50 20.11 1.84 30.62 Interest on LT loan 6.14 0.54 10.27 25.00 28.86 Interest on Bank 0.14 2.96 0 3.27 25.27 25.27 25.88 88. Ministry of Tourism Punjab 12.35 119.49 6. in Lakhs Description Const.41 16.35 119.99 11.41 14.14 67.96 0.25 30. Sources of Funds Increase in Equity 23 Profit Before Tax with Interest Added Back Depreciation Increase in Long 46 Term Loan Increase in Bank Borrowings Total (A) 68 B.77 0.01 10.23 5.62 7. Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 23.49 30.29 3.49 30.50 7.96 0.14 25.51 19.14 57.23 5.20 10.39 1.20 20.24 Opening Balance of Cash in Hand & in Bank Net Surplus / Deficit (A-B) Closing Balance of Cash in Hand and at Bank 12-6 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.00 0.86 1.88 88.62 7.96 0.86 6.98 20.86 100.14 67.34 77.15 Borrowings for Working Capital Taxation Total (B) 66.23 0.94 9.43 4.82 21.00 10.27 25.34 77. Disposition of Funds Capital Expenditure 66.82 21.28 47.49 30.28 47.27 5.44 8.30 19.95 19.96 0.57 10.23 5.86 100.23 5.14 57.23 37.23 5.46 Period A.82 19.98 11.57 5.59 12.05 9.23 5.62 7.62 7.96 0.96 0.23 5.86 6.34 34.03 10.62 7.88 0.27 25.23 5.49 30.23 37.49 19.90 0.96 0.37 6.96 1.15 Cash Flow Rs.21 5.41 for the Project/Expansion Increase in Current Assets Decrease in Secured Medium & Long Term Borrowings Long Term Loan 7.24 8.51 19.doc/01 .23 5.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.86 10.49 30.49 30.

18 55.52 111.62 5.15 45.23 37.52 111.41 61.52 22.27 35.23 5.37 6.24 7.33 133.23 5.95 50.14 67.88 162.23 89.09 30.14 57.04 Financial Indicators IRR Average Cash Break Even Point DSCR (in 4th Year) ROI (in 4th Year) 16.37 5.50 40.41 66.23 89.23 5.52 22.52 22.01 27.02 6.65 8.53 77.33 133. Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 22.93 64.28 47.65 8.71 45.86 15.88 88.14 6.29 116.38 101.60 19.04 66.23 5.82 24.37 6.82 21.05 29.46 90.18 39.43 106.14 6.52 22. Ministry of Tourism Punjab 12.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.65 8.65 8.24 68.37 6.37 6.23 5.17 1.52 22.95 50.52 Reserves & Surplus Term Loan Long Term Loan Working Capital Loan Total Liabilities Assets: Gross Fixed Assets Less: Depreciation Net Fixed Assets Current Assets Cash & Bank Balance Total Assets 12.71 118.29% 12-7 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.71 45.34 77.41 43.23 5.59 147.86 100.37 6.52 22.71 38.73 45.65 8.65 8.73 45.08% 39% 2.55 51.52 22.05 29.52 16.99 133.19 8. in Lakhs Particulars Operating Years Const.35 119.86 139.18 55.37 6.26 121.23 5.38 101.83 104.82 24.16 Balance Sheet Rs.52 22.37 68.27 35.58 127.26 121.23 5.65 8.96 8.29 116.59 147.41 61.48 22.58 127.37 14.60 19.52 22.doc/01 .23 5.43 106.65 Period Liabilities : Equity 22.23 66.50 40.88 162.37 6.

2 Possible Location(s) The proposed Live Theatre cum Haat will be located at Patiala.4 Environmental implications The project components includes adequate creation of a stage with good light and sound system 13. The suggested project would also provide a shopping place for selling various local handicrafts and artefacts.3 Market Demand / Segment / Target Market The Market demand for the Live Theatre will come from the Domestic and foreign Tourists visiting the destinations. This project is crucial for projecting the image as a historically important destination and thus enhancing the image of the state as well as the country. diesel generators and other commercial establishments/ activities. Special interest tourists and foreigners.1 Project Concept Historical important events and the culture and Heritage of the state can be effectively presented through this concept. The place will also have a restaurant. Ministry of Tourism Punjab 13 LIVE THEATRE (Tourism Project) 13. The target market for proposed project will be leisure tourists. The stalls would be made available by the government to local private parties and in return a monthly rent would be charged. (ii) Solid waste and littering Inadequate facilities and improper disposal of waste will lead to water & land pollution and degrade the aesthetics of the area.5 Negative Impacts (i) Air pollution and noise Increased tourist inflow is likely to cause rise in emissions and ambient noise level due to vehicles. The requirements for this Project are local artists. 13. a stage to perform and the musical instruments. Improper disposal will lead to water and land pollution 13-1 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.doc/01 . 13. (iii) Stress on water resources Increased tourist activities will create stress on available water resources and increase the wastewater generation.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director. Local artists and the performers can add value to the tourist destinations. 13.

doc/01 5 Months 6 7 8 9 10 11 12 . 13. following limitations should be kept in mind: • Place for this project is identified based on our field survey and destination prioritization and inflow of tourists at this destination. Ministry of Tourism Punjab 13. from inception to commissioning will take around 12 Months. 13. well-designed utility systems. adopting regulatory measures like restricting the vehicle entry to a certain limit. 13. controlling tourist activities within the heritage area will help in controlling the negative impacts of the project.6 Socio-economic impact Significant socio-economic impacts are envisaged as the local artists. • The financial viability of the project is worked out at constant price basis and it will vary from these projections due to inflationary economy.7 Limitation While using this project profile.5. The project will help in heritage property conservation and increase awareness about the culture and heritage of the place. • Project cost details are indicating details have to be would out during the time of implementation. • The success of such project will depend on location and competitive pricing by the promotor and the quality of shows presented by the artists.e. Schedule 1 2 3 4 Detailed Project Report preparation Project Appraisal and Finance Acquisition of land Land Development Building and civil works Facilities procurement Project operation 13-2 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.3 Suggestions Proper environment management.8 Project Implementation Schedule The project implementation period i.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director. women groups and people associated with handicrafts will get more opportunities for their livelihood. 13.2 Positive Impacts This project will help in improving the overall physical environment and in heritage conservation.5.

15 89.11 S.25 4.90 13.00 4. in Lakhs 41. Feet (In Rs) Stall 100 100 100 100 Restaurant 100 100 100 100 180 12 Theatre 50 60 70 80 1 2 15% 15% 75 450 Project Cost Particulars Land & Site Development Civil Works Equipment Know .10 1 2 3 4 5 6 13. in Lakhs 29.68 .08 89.63 14. No 1 2 3 4 5 6 7 8 9 10 13. Ministry of Tourism Punjab 13.58 2.how & Detailed Engg.59 60. Miscellaneous Fixed Assets Preliminary Expenses Pre-operatives Expenses Margin Money on Working Capital Contingencies Total Project Cost Rs.03 8.68 Means of Finance Equity Debt Total 33% 67% 100% 13-3 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.13 1. Feet (In Rs) Building /Sq.12 Nos 1 1 10 12 Assumptions Capacity per Year in Numbers 15 Stall for 12 months 1 Restaurant for 12 months Occupancy Rate (in %) 1st Yr 2nd Yr 3rd Yr 4th Yr Rate of Income Tax 35% +Surcharge 2% Debt Equity Equity Debt Interest On Long Term Loan On Working Capital Construction Cost Building (Hut Type)/Sq.9 Manpower Position Manager Cum Accountant Booking Clerk Unskilled Labour Grand Total 13.00 0.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.doc/01 Rs.

15 Yr -3 8.55 7.55 10.66 31.60 54.71 16.18 2.03 0.08 2.13 0.55 9.67 1.85 2nd Yr 2.76 30.37 28.13 29.79 1.21 2.13 0.60 100 12 3.60 66.55 1.59 31.45 66.42 1.60 66.79 1.55 4.55 10.5 MM 30% 20% 1st Yr 1.13 0.60 66.67 12.60 66.78 2.51 2.13 Working Capital S.37 31.76 9. in Lakhs Particulars Operating Cost Administrative Overheads Salaries Sub Total Sales Expenses Total Expected Sales Revenue Gross Profit Financial Expenses Interest On Term Loan Interest On Working Capital Sub Total Depreciation Profit Before Tax Provision For Tax Profit After Tax Retained Profit Cash Accrual From Operations Year Yr-5 Yr -6 8.03 8.60 100 12 3.76 45.60 100 12 3.60 54. Ministry of Tourism Punjab 13.07 31.65 33.66 36.21 2.85 4.45 66.15 Yr -4 8.76 43.55 10.76 44.55 0.60 54.55 2.35 0.00 63.45 66.64 0.55 2.59 34.15 54.21 2.60 100 12 3.55 8.79 1.42 .44 27.17 31.60 54.45 66.No 1 2 3 Description Other expenses Outstanding Debtors Total 13. in Lakhs 3rd Yr 4th Yr 2.03 0.21 2.21 2.83 19.67 12.05 33. in Lakhs Description Income From Rent Stall Capacity Utilisation (In %) Total Number of Stalls for Revenue Generation Total Income From Stall Restaurant Capacity Utilisation (In %) Total Number of Rent/ Month Total Income From Restaurant Total Sales Revenue 13.84 29.67 12.76 42.66 33.01 0.82 13.15 4.55 7.20 14.79 1.55 2.60 66.60 66.60 66.63 0.45 66.55 2.70 16.29 30.61 33.76 48.60 54.01 0.76 50.86 29.65 30.15 Yr-8 8.60 100 12 3.79 10.69 2.67 9.45 66.35 Rs.doc/01 Yr -7 8.00 63.60 Project Profitability Rs.60 66.79 1.60 66.67 12.57 2.03 0.60 100 12 3.15 Yr-10 8.76 41.55 5.45 66.60 54.84 32.21 17.55 10.79 1.14 Income Statement No of month 2 0.79 1.50 9.78 4.18 Yr-2 8.03 0.52 7.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.20 16.67 12.00 28.42 0.61 30.55 10.37 9.03 0.55 10.83 19.79 1.67 12.55 0.03 0.00 63.60 66.55 10.60 100 12 3.21 2.60 57.63 0.00 0.76 46.03 0.00 63.21 2.60 66.00 100 12 3.19 2.76 49.08 2.56 2.60 100 12 3.55 10.33 28.70 15.00 63.68 2.55 30.15 Yr-1 Yr-2 Yr-3 Yr-4 Yr-5 Yr-6 Yr-7 Yr-8 Yr-9 Yr-10 100 180 100 180 100 180 100 180 100 180 100 180 100 180 100 180 100 180 100 180 63.00 30.21 2.60 100 12 3.83 28.76 1.07 29.08 2.60 54.15 Yr -1 5.68 2.78 4.76 50.00 63.45 66.15 9.00 63.78 4.66 34.76 27.45 12.60 54.91 14.60 3.21 2.14 6.00 63.67 12.15 Yr -9 8.85 Rs.18 2.03 0.21 0.67 12.84 13-4 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.25 31.00 63.42 66.

65 for the Project/ Expansion Increase in Current Assets Decrease in Secured Medium & Long Term Borrowings Long Term Loan 10.03 33.50 54.15 54.01 10.doc/01 .37 63.01 Interest on LT loan 9.76 2.98 84.55 0.33 16.55 0.64 33.76 2.35 34.76 2.55 0.55 16.15 23.86 17.82 234.80 19.90 33.03 32.42 1.17 1.98 84.64 7.76 2.02 173.33 31.44 15.15 54.16 Cash Flow Rs.32 0.39 51.43 150.61 127.39 2.55 0.76 2.61 127.13 5.37 63.13 2.13 16.15 54.15 54.01 8.55 0. Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 54.65 Opening Balance of Cash in Hand & in Bank Net Surplus / Deficit (A-B) Closing Balance of Cash in Hand and at Bank 13-5 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.40 26.01 0.42 199.51 10.35 60.55 0.39 51. Sources of Funds Increase in Equity 30 Profit Before Tax with Interest Added Back Depreciation Increase in Long 60 Term Loan Increase in Bank Borrowings Total (A) 90 B.39 51.17 268.05 19.63 4.01 10.25 19.29 13.76 2. Ministry of Tourism Punjab 13.39 51.51 21.43 150.01 10.39 51.59 88.59 23.50 54.76 2.55 Borrowings for Working Capital Taxation Total (B) 14. in Lakhs Description Const.15 54.03 32.17 28.42 51.83 14.15 54.82 22.76 3.13 Interest on Bank 0.76 2.39 51.55 Period A.12 21.03 33.40 34.01 9.50 0.74 27.42 199.82 234.55 0.56 30.01 10.60 20.63 1.02 173.39 51.72 1.35 0.76 2.74 19. Disposition of Funds Capital Expenditure 88.49 105.35 30.15 4.49 105.15 54.39 51.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.

23 59.82 173.18 Financial Indicators IRR Average Cash Break Even Point DSCR (in 4th Year) ROI (in 4th Year) 14.59 29.89 83.08 69.76 2.61 151.66 204.04 4.37 77.59 271.76 2.70 188.02 173.59 271.43 150.08 Working Capital Loan Total Liabilities Assets: Gross Fixed Assets Less: Depreciation Net Fixed Assets Current Assets Cash & Bank Balance Total Assets 13.07 40.82 334.65 85.74 143.65 85.59 30.76 2.77% 13-6 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.76 88.17 Balance Sheet Rs.82 334.68 123.49 105.37 114.13 226.67 3.67 3. in Lakhs Particulars Operating Years Const.03 10.03 33.35 4.97 269.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.08 60.13 80.76 2.01 3.56 301.85 1.59 29.85 4.76 2.95 247.56 63.76 2.13 226.82 234.24 302.96 169.32 66.98 84.07 207.5% 18% 2.85 4.59 29.08 50.doc/01 .13 80.80 2.49 88.59 29.68 123.76 2. Ministry of Tourism Punjab 13.65 88.61 74.32 3.80 61.85 4.17 268.59 29.37 63.61 86.04 20.59 29.67 3.59 29.05 30.84 72.56 63.32 66.89 83.95 247.96 169.59 29.70 188.85 4.31 237.59 89.24 302.85 4.61 74.37 77.08 69.67 3.49 Period Liabilities : Equity 29.76 2.67 3.61 58.67 3.67 89.85 4.22 60.67 3.61 127.59 29.42 199.07 207.67 3. Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 29.61 151.76 2.85 4.84 72.59 Reserves & Surplus Term Loan Long Term Loan 60.85 4.

14.doc/01 . However. Adequate lighting. wooden jetty and rowing boats. use of Diesel Generators and other commercial establishments/ activities is likely to cause rise in gaseous emissions and ambient noise level. the impact will not be very significant.4.3 Market Demand / Segment / Target Market Market demand will be mainly from the locals.1 Project Concept Lake Restaurant complex is proposed at Patiala near the Kali Temple. The target market for this project will also be NRI’s and a segment foreign tourists.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director.4 Environmental implications 14. cleaning and beautification will be done. (ii) Solid waste and littering Inadequate facilities and improper disposal of waste will lead to water & land pollution and degrade the aesthetics of the area. 14-1 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12. 14.1 Negative Impacts The project components include restaurant. domestic tourists and visitor flow at different tourist attractions at Patiala. The Lake Complex will have: Facility Floating Restaurant Water Ski Paddle Boat Kayaks Canoes Water Seater Speed Boat 14. Ministry of Tourism Punjab 14 LAKE COMPLEX (Tourism Project) 14. It is likely to have the following impact: (i) Air pollution and noise Increased vehicular flow.2 Number 1 1 1 1 1 1 1 Capacity in Number 35 1 4 2 2 2 10 Possible Locations The proposed lake complex will be located at Patiala near the Kali Devi Temple. The restaurant is proposed to be located in the centre of the lake with a small wooden jetty and mechanised boats for ferrying the tourists. The complex will be developed on the lines of Sarhind Floating Restaurant.

This would lead to the empowerment of women and upliftment of the society to a certain extent at the destination. Improper disposal of wastewater will lead to deterioration of water quality of the lake. • Maintaining the environment and beauty of the lake in due course would be the key for success of the project. Ministry of Tourism Punjab (iii) Water Pollution Increased tourist activities will create a stress on available water resources and increase the wastewater generation.3 Suggestions Proper environment management and well-designed utility systems will be required to control the overall negative impacts of the project. • The success of such project will depend on development of basic infrastructure at the place as well as increase in overnight stay tourist at that destination.5 Socio-economic impact The socio-economic impact of these projects could be considered as good to a reasonable extent. Further there are chances of the aquatic life being damaged due to the oily and detergent discharge in to the lake.doc/01 5 Months 6 7 8 9 10 11 12 .Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.4. e. Women can be given the opportunity to run the complex. • Project cost details are indicating details have to be would out during the time of implementation.7 Project Implementation Period The project implementation period i. 14. The project will help in conserving the surrounding environment. total complex run by the women employees only. • The financial viability of the project is worked out at constant price basis and it will vary from these projections due to inflationary economy. 14.2 Positive Impacts Certain portions of the revenue generated from the project can be allocated for overall environmental improvement and lake conservation.g. 14.4. 14.e. both natural and cultural 14.6 Limitation While using this project profile following limitations should be kept in mind: • The success of the project would depend on the quality of services and the marketing strategy. from inception to commissioning will take around 12 Months Schedule 1 2 3 4 Detailed Project Report preparation Project Appraisal and Finance Acquisition of land Building and civil works Facilities procurement Project operation 14-2 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12. This would create employment opportunities for the local communities.

53 0. Ministry of Tourism Punjab 14. Feet in Rs 14.17 4.doc/01 . Feet in Rs Floating Platform/Sq.23 14-3 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.21 1. Cook Guide Boat Man Security Boat pool man Grand Total 14.13 4.No 1 2 3 4 5 6 7 8 Particulars Civil Works Plant & Equipment Miscellaneous Fixed Assets Preliminary Expenses Pre-operatives Expenses Margin Money on Working Capital Contingencies Total Project Cost 53600 46900 2010 8040 4020 4020 4020 20100 60 65 70 80 1 2 15% 15% 450 3100 Rs.10 Project Cost S.8 Manpower Position Floatel Manager Cum Accountant Receptionist cum Ticketing Cook Steward Caretaker Asst.29 47.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director.9 1 2 3 4 5 6 No 1 1 1 1 1 1 1 2 1 1 11 Assumptions Capacity per Year in Numbers Floatel Restaurant Water Ski Paddle Boat Kayaks Canoes Water Scooter Speed Boat Occupancy Rate (in %) 1st Yr 2nd Yr 3rd Yr 4th Yr Rate of Income Tax 35% +Surcharge2% Debt Equity Equity Debt Interest On Long Term Loan On Working Capital Construction Cost Building/Sq.90 4. in Lakhs 30.00 2.

43 70.41 2.13 1st Yr 1.23 14.08 2.63 70.06 1.29 80 6432 1.13 80 6432 1.23 2.64 80 3216 0.56 80 3216 0.52 70 2814 0.52 70 2814 0.16 80 42880 32.64 80 3216 0.96 Paddle Boat Income From Kayak Capacity Utilisation (In %) 60 Total Number of Visitors 2412 Total Income From Kayak 0. in Lakhs Description Yr-1 Income From Floatel Capacity Utilisation(%) 60 Total number of visitor 32160 Total Income From Floatel 24.doc/01 .12 Working Capital Rs.16 80 42880 32.14 2.29 80 6432 1.64 80 3216 0.32 65 5226 1.32 80 1608 0.61 80 3216 1.57 4th Yr 1.29 65 2613 0.5 MM 25% 30% 20% Total 14.26 70 1407 0.65 Total 100% 47.16 80 42880 32.61 80 3216 1.29 80 6432 1.77 65 1307 0.64 65 2613 0.82 Yr-2 Yr-3 Yr-4 Yr-5 Yr-6 Yr-7 Yr-8 Yr-9 Yr-10 65 34840 26.31 70 2814 1.12 Income From Restaurant Capacity Utilisation 60 Total number of visitor 28140 Total Income From Restaurant 25.61 57.No 1 2 3 Description Raw Material Other expenses Outstanding Debtors No of month 1 2 0.43 70.28 80 1608 0.64 80 3216 0.32 80 1608 0.20 2nd Yr 1.02 2.64 80 3216 0.64 80 3216 0.43 70.43 14-4 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.55 5.64 65 2613 1. in Lakhs Equity Debt 33% 67% 15.24 Income From 4 Seater Paddle Boat Capacity Utilisation (%) 60 Total Number of Visitors 4824 Total Income From 4 Seater 0.16 65 30485 27.04 2.77 80 37520 33.13 70 37520 28.29 80 6432 1. Ministry of Tourism Punjab 14.77 80 37520 33.64 80 3216 0.42 Income Statement Rs.29 80 6432 1.16 80 42880 32.11 Means of Finance Rs.61 80 3216 1.64 80 3216 0.14 80 42880 32.55 80 37520 33.21 Water Scooter Total Sales Revenue 52.16 80 42880 32.32 80 1608 0.29 80 6432 1.77 80 37520 33.84 6.77 80 37520 33.41 80 3216 1.33 Income From Water Ski Capacity Utilisation (%) 60 Total Number of Visitors 1206 Total Income From Water Ski 0.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.59 31.48 Income From Canoe Capacity Utilisation (In %) 60 Total Number of Visitors 2412 Total Income From Canoe 0.22 61.32 80 1608 0.64 80 3216 0.61 80 3216 1.77 80 37520 33.32 80 1608 0.43 70.43 70.16 80 42880 32.56 80 3216 0.64 80 3216 0.61 80 3216 1.64 80 3216 0.61 80 3216 1.64 80 3216 0.44 70 32830 29.38 3rd Yr 1.05 70 5628 1.48 Income From Water Scooter Capacity Utilisation (In %) 60 Total Number of Visitors 2412 Total Income From 1.32 80 1608 0.43 70.77 80 37520 33. in Lakhs S.42 2.93 4.67 5.

04 34.86 31.53 3.25 Year Yr-5 Yr -6 27.63 32.41 35.25 0.11 1.55 22.57 Interest On Term Loan Interest On Working Capital Sub Total 4.53 3.53 3.59 0.53 3.15 12.32 0.70 52.75 4.30 1.43 1.25 0.76 1.43 32.32 Yr-8 27.10 37.55 3.30 1.57 37.42 28.86 70.83 21.22 30.73 0.98 23.60 17.53 3.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.43 32.82 29.75 4.28 5.43 32.13 27.93 28.76 1.76 1.73 0.53 3.86 70.53 21.49 3.32 27.43 32.14 Project Profitability Rs.53 3.86 70.97 2.10 31.30 16.53 Sub Total 23.04 15.38 0.95 32.30 1.67 22.86 70.37 5.66 0.43 28.73 Depreciation 1.14 22.76 1.24 21.25 0.57 11.43 32.30 1.36 57.99 31.67 22.92 35.93 23.73 0.21 Yr -4 27.53 21.30 16.10 31.30 1.33 33.94 7. in Lakhs Particulars Operating Cost Administrative Overheads Yr -1 19.57 37.62 Profit After Tax 14.25 0.16 Yr -3 25.57 37.58 8.54 13.73 0.24 21.76 1.32 1.10 31.73 14.doc/01 .84 22.73 14.63 0.73 0.54 1.36 11.57 37.57 37.32 Yr -9 27.73 0.43 32.53 61.25 0.81 21.10 31.57 37.12 27.69 34.33 20.78 10.25 0.18 6.38 27.88 24.32 Yr-10 27.83 21.21 4.73 0.30 1.54 6.62 21.32 0.33 20.25 0.92 Retained Profit 14.76 2.86 70.86 70.76 Total Expected Sales Revenue Gross Profit 24. Ministry of Tourism Punjab 14.32 0.26 31.25 Yr -7 27.53 3.25 Salaries 3.53 3.76 1.10 31.32 0.18 1.92 Cash Accrual From Operations 16.10 Sales Expenses 1.60 Yr-2 24.30 1.86 70.90 2.30 1.30 1.30 Profit Before Tax Provision For Tax 21.54 13.70 2.12 27.10 31.63 22.62 21.73 5.53 0.22 Financial Expenses 14-5 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.

30 1.79 36.11 160. Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 26.11 160.29 16.30 19.03 21.92 13.73 6.57 37.57 4.27 5.54 0.27 Interest in Term Loans (R/C) Interest on LT loan 4.41 13.43 77.67 0.27 36.32 38.66 0.35 1.26 Opening Balance of Cash in Hand & in Bank Net Surplus / Deficit (A-B) Closing Balance of Cash in Hand and at Bank 14-6 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.doc/01 .27 5.76 2.01 14.56 29.30 3.23 0.75 4.82 26.38 0.50 31.04 183.10 16.76 13.70 95.87 19.55 3.04 1.40 113.88 8.13 19.69 12.15 Cash Flow Rs.30 1.53 0.97 2. Ministry of Tourism Punjab 14.04 31.57 37.30 1.29 20. in Lakhs Description Const.13 16.27 36.40 113.62 Borrowings for Working Capital Taxation Total (B) 46.04 31.70 18.93 23.73 0.40 43.63 0.43 77.95 11.27 36.58 5.73 0.27 17.13 14.40 43.30 1.27 1.27 5.91 15.57 37.64 14.22 1.30 1. Disposition of Funds Capital Expenditure 46.45 31.70 60.10 for the Project/Expansion Increase in Current Assets Decrease in Secured Medium & Long Term Borrowings Long Term Loan 5.63 0.70 60.13 16.55 137.29 0.67 28.27 36.27 36.73 17.59 Interest on Bank 0.87 0.33 11.73 0.57 37.55 137.73 0.30 1.02 37.27 36.30 1.15 23.27 5.30 1.57 37.70 95.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.30 1. Sources of Funds Increase in Equity 16 Profit Before Tax with Interest Added Back Depreciation Increase in Long 32 Term Loan Increase in Bank Borrowings Total (A) 47 B.75 4.27 Period A.04 7.18 1.26 10.36 12.73 0.81 6.43 14.56 22.73 0.

88 39.59 15.86 47.04 183.23 65.42 1.30 1.44 91.09 156.36 1.82 10.86 4.59 15.19 200.75 180.70 60.04 31.10 46.88 39.27 3.86 4.72 107.59 15.13 16.27 36.42 6.16 Balance Sheet Particulars Operating Years Const.42 6.66 34.37 202.19 40.97 35.58 38.30 1.73 123.42 6.4% 25% 2.86 4.19 200.81 222.30 1.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.59 15.49 42.97 35.80 43.19 40.49 42.86 4.44 91.30 1.10 15.doc/01 .30 1.54 4.81 222.36 66.06 4.67 5.55 5.72 107.70 140. Ministry of Tourism Punjab 14.59 15.43 77.59 Reserves & Surplus Term Loan Long Term Loan 31.59 15.73 29.36 33.43 109.59 15.93 179.86 4.42 6.10 131.55 137.59 15. Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 15.80 43.73 123.37 21.70 140.87 78% 14-7 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.84 6.59 14.17 Financial Indicators IRR Average Cash Break Even Point DSCR (in 4th Year) ROI (in 4th Year) 19.40 4.65 26.03 45.73 46.11 160.65 Working Capital Loan Total Liabilities Assets: Gross Fixed Assets Less: Depreciation Net Fixed Assets 46.51 80.22 158.58 38.30 1.19 87.29 31.86 4.30 44.18 4.59 15.26 47.10 Current Assets Cash & Bank Balance Total Assets 14.42 6.73 Period Liabilities : Equity 15.93 179.27 36.10 44.30 1.55 5.51 80.40 113.40 43.30 1.30 1.65 31.23 65.42 6.70 95.66 34.09 156.

2 Possible Locations Bara Sahib Guesthouse is proposed at Jaijon Doaba village in Hoshiarpur and Sarai Amanat Lodge is proposed at Sarai Amanat Khan near Wagha Border in Amritsar. 15. 15. Ministry of Tourism Punjab 15 HERITAGE GUESTHOUSE/LODGE (Accommodation) 15. 15.3 Market Demand / Segment / Target Market The demand will come from high-end domestic tourists and foreign tourists. Similarly in Jaijon Doaba village a small guesthouse/lodge can be set up covered into the Heritage hotel. However.doc/01 . 15-1 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12. a heritage structure exists wherein a heritage guesthouse/lodge can be built. the impact will not be very significant.4. and local cultural activities can be provided in the lodge.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.4 Environmental implications 15. use of Diesel Generators and other commercial establishments/ activities is likely to raise the gaseous emissions and ambient noise level. (iii) Water Pollution There will be an increase in wastewater generation.1 Negative Impacts The project is estimated to attract visitors/ tourists in large numbers. (ii) Solid waste and littering Inadequate facilities and improper disposal of restaurant waste will lead to water & land pollution and degrade the aesthetics of the area. (iv) Stress on resources like water and energy Increased tourist activities will create a stress on the available resources. Improper disposal may lead to water pollution. It is likely to have the following impact: (i) Air pollution and noise Increased vehicular flow. The Heritage lodge will have 20 double rooms and 10 single rooms. Other entertainment activities like health club.1 Project Concept In the Sarai Amanat Khan.

construction material cost and labour cost. 15.7 Project Implementation Schedule The project implementation period i.5 Socio-economic impact This project would increase the employment opportunities for the local communities. Schedule Months 1 2 3 4 5 6 7 8 9 10 Detailed Project Report preparation Project Appraisal and Finance Acquisition of land Land Development Building and civil works Facilities procurement Project operation 15-2 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.e. • The financial viability of the project is worked out at constant price basis and it will vary from these projections due to inflationary economy. • Project cost details are indicating details have to be would out during the time of implementation. Ministry of Tourism Punjab (v) Impact on heritage property Because of increased inflow of tourists adequate maintenance and restoration measures if the heritage property at the site will be required 15. • The feasibility of the project would depend upon the exact inflow of tourists to those destinations.6 Limitation While using this project profile. • The project cost may vary from place to place depending upon land cost. 15.doc/01 11 12 13 14 15 16 17 18 19 20 21 22 23 24 .Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director. following limitations should be kept in mind: • Places where such projects are required were identified based on our field survey and destination prioritization and inflow of tourists at those destinations. Local artists and women will get new avenues for socio-economic upliftment. hence the project cost should be considered as indicative/ budgetary cost only. • The success of such a project will depend on development of basic infrastructure (which increases the accessibility to the destination) at the place as well as increase in overnight stay tourist at that destination. 15.4. from inception to commissioning will take around 24 Months.2 Suggestions Proper environment management and well-designed utility systems will control the overall negative impacts of the project.

32 5.79 3.00 .No 1 2 3 4 5 6 7 8 9 No 1 1 1 2 1 1 2 10 1 2 1 23 Assumptions Capacity Per Year in Number Total Bed Night(Double Room) Total Bed Night(Single Room) Capacity of Restaurant Occupancy Rate in % 1st Yr 2nd Yr 3rd Yr 4th Yr Rate of Income Tax 35% +Surcharge 2% Debt Equity Equity Debt Interest On Long Term Loan On Working Capital Construction Cost Building / Sq. Miscellaneous Fixed Assets Pre-operatives Expenses Margin Money on Working Capital Contingencies Total Project Cost Say 15-3 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.9 1 2 3 4 5 6 15.how & Detailed Engg. Ministry of Tourism Punjab 15. Cook Restra Boy Unskilled Gen Operator cum Gardner Chawkidar Swimming Pool Incharge Grand Total 15.88 26.10 S.8 Manpower Position Manager Receptionist cum Clark cum Accountant Cook Steward Caretaker Asst.doc/01 Rs.24 252.07 135.40 9.85 22.00 14.93 252. Feet in Rs Room 40 45 50 55 10950 3650 18250 Restaurant 60 65 70 70 1 2 15% 15% 1000 Project Cost Particulars Land & Site Development Civil Works Equipment Know .Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director. in Lakhs 34.

doc/01 .No Description 2nd Yr 3rd Yr 1 Raw Material No of month 1 MM 25% 1.86 35.78 70 12775 12.07 5.09 18.78 70 12775 12.99 18.09 60 10950 10.52 212.78 70 12775 12.22 175.86 35.14 38.02 23.02 23.52 55 6023 138.86 156.13 23.14 38.52 212.12 Working Capital Rs.02 23.79 14.24 Debt 67% 169. of Room Night Income From Double Rooms From Single Room Occupancy Rate (In %) Total Number of Room Night Income From Single Room Total Income From Room Tariff Income From Restaurant From Room Service From Room (D) From Room (S) Income From Room Service From Local Visitor Capacity (In %) Total Number of Visitor Income From Local Visitor Total Income From Restaurant Total Sales Revenue Rs in Lakh Rs.86 15.07 5.54 160.74 30.62 12.14 38.41 1.43 4.52 12.33 50 5475 125.52 55 6023 138.52 55 6023 138.21 34.86 35.10 8.07 5.74 45 4928 113.07 5.48 144.66 176.19 20.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.78 27.78 70 12775 12.00 Total 100% 252.09 18.74 31.86 35.66 13.02 23.60 176. in Lakhs Equity 33% 83.86 35.78 70 12775 12.52 15-4 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.65 16.09 18.66 176.75 33.14 38.07 5.66 176.76 35.52 55 6023 138.52 212.30 Income Statement Description Income From Room Tariff From Double Room Occupancy Rate (In %) Total no.16 1.93 55 6023 138.09 18.52 212.11 Means of Finance Rs.28 1.24 15.5 20% Total 15.02 23. Ministry of Tourism Punjab 15.78 4.78 70 12775 12.14 38.29 194.86 70 12775 12.09 18.14 3.80 22.86 35.66 176.52 40 1460 45 1643 50 1825 55 2008 55 2008 55 2008 55 2008 55 2008 55 2008 55 2008 27.78 70 12775 12.66 176.13 1st Yr 4th Yr 6.66 176.52 212. in Lakhs Yr-9 Yr-10 Yr-1 Yr-2 Yr-3 Yr-4 Yr-5 Yr-6 Yr-7 Yr-8 40 4380 100.07 5.51 7.09 18.14 38.02 23.21 12.02 23.52 55 6023 138.52 212.36 212.52 55 6023 138.89 16.68 38.14 128.30 8.95 3 Outstanding Debtors 0.49 2 Other expenses 2 30% 7. in Lakhs S.07 5.11 18.95 65 11863 11.56 20.

89 76.29 194.15 12.09 53.21 Profit Before 76.07 102.28 0.10 83.15 46.05 27.29 20.70 77.52 66.15 12.28 0.76 9.70 77.07 67.71 23.65 54. Ministry of Tourism Punjab 15.28 75.91 98.14 Project Profitability Rs.21 7.21 7.98 5.28 Salaries 12.78 83.65 54.52 212.70 77.59 2.70 77.34 64.22 175.82 25.63 10.63 10.59 2.59 Depreciation 7.74 77.63 10.21 7.13 48.53 80.52 212.21 7.70 2.89 76.12 105.82 134.36 212.60 54.15 46.70 156.07 67.64 56.52 111.28 0.98 Profit After Tax 54.21 7.19 71.82 134.29 50.65 54.15 84.05 Cash Accrual 61.52 212.02 22.15 Sub Total 37.12 76.70 77.07 7.28 0.52 212.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.15 12.91 98.59 2.65 54.02 67.15 12.65 54.85 125.57 74.59 Revenue Gross Profit Financial Expenses Interest On Term Loan Interest On Working Capital Sub Total 27.65 Administrative 0.51 27.70 77.32 73.28 0.95 109.63 121.07 67.46 2.63 10.doc/01 .65 54.59 2.43 14.07 67.07 67.15 12.18 113.28 0.40 117.35 25.07 67.21 7.28 0.76 2.75 35.81 8.02 125.62 134.59 2.57 74.21 7.91 69.52 212.05 Retained Profit 54.82 134.15 12.72 10.36 53.39 3.21 9.01 118.21 7.91 69.21 7.59 2.81 67.30 2.59 2.76 37.82 134.19 71.15 73.52 212.28 0.85 64.82 134.86 39.66 20.57 75.35 24.63 10.63 10.40 78.84 11.66 104.32 73.15 12.28 0.84 41.07 15.57 75.82 134.15 12.26 Tax Provision For Tax From Operations 15-5 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.91 52. in Lakhs Particulars Year Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 Operating Cost 24.66 18.64 56.17 1.78 82.75 22.63 Overheads Sales Expenses Total Expected Sales 45.15 12.65 26.62 7.

59 2.61 127.46 82.14 432.doc/01 .51 52.61 149.75 35.25 35.82 134.17 1.97 50.82 134.10 83.84 11.21 79. Ministry of Tourism Punjab 15.64 47.59 22.39 3.76 514.25 197.59 2.59 2.30 2.41 127.21 7.85 57.66 20.61 127.36 113.14 432.51 27.58 300.77 84.02 0.85 61.19 5.82 134.41 106.61 7.22 247.00 87. Disposition of Funds Capital Expenditure 248.17 28.62 7.90 122. in Lakhs Description Const.61 54.33 1.90 53.82 134.01 1.21 7.57 3.86 3.59 2.21 7.34 4.21 7.80 111.25 197.35 25.29 50.21 7. Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 103.46 2.84 41.61 149.59 2.13 48.76 37.76 84.21 7.70 2.17 Period A.82 15.61 82.19 355.19 355.02 119.21 7.12 Opening Balance of Cash in Hand & in Bank Net Surplus / Deficit (A-B) Closing Balance of Cash in and at Bank 15-6 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.76 514.21 7.86 94.72 51.85 61.98 Borrowings for Working Capital Taxation Total (B) 248.39 for the Project/ Expansion Increase in Current Assets Decrease in Secured Medium & Long Term Borrowings Long Term Loan 28.61 127.21 52.35 24.87 57.71 23.61 1.36 52.15 Cash Flow Rs.64 135.59 2.17 28.26 3.22 247.21 7.61 127.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.29 20.86 39.07 15.86 598.61 127.58 300.17 28.72 134.17 28.36 113.96 77.61 127.17 28.21 11.82 134.39 64. Sources of Funds Increase in Equity 83 Profit Before Tax with Interest Added Back Depreciation Increase in Long 169 Term Loan Increase in Bank Borrowings Total (A) 252 B.17 Interest in Term Loans (R/C) Interest on LT loan Interest on Bank 25.

21 7.30 3.33 205.73 368.doc/01 .35 16.17 11.21 528.68 546.25 621.12 197.70 226.13 440.39 248.97 226.21 7.65 797.49 176.30 23.27 17.37 17.81% 33% 2.21 248.15 100.27 17.30 23.24 83.19 20.34 15.38 398.74 52.12 252.33 205.21 7.54 212.21 7.13 440.27 17.18 233.27 17.39 241.00 140.06 483.24 83.19 169.86 598.24 317.36 646.13 23.58 300.93% 15-7 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.00 169.30 23.79 157.33 28.73 368.83 112.54 212.36 113.27 17.91 190.24 83.28 15.77 447.67 84.27 17.38 398.24 83.70 183. in Lakhs Particulars Operating Years Const.22 247.12 197.21 7.76 219.49 7.30 23.85 61.24 83.61 576.36 646.70 183.76 721. Ministry of Tourism Punjab 15.00 Working Capita l Loan Total Liabilities Assets: Gross Fixed Assets Less: Depreciation Net Fixed Assets Current Assets Cash & Bank Balance Total Assets 15.27 252.21 7.24 317.14 432.24 83.06 483.65 797.80 22.17 Financial Indicators IRR Average Cash Break Even Point DSCR (in 4th Year) ROI (in 4th Year) 17.69 248.50 56.19 355.30 23.14 697.61 149.69 Period Liabilities : Equity 83.97 226.16 Balance Sheet Rs.39 241.24 83.30 23.89 298.76 219.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.24 83. Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 83.76 514.61 576.25 197.18 233.24 83.21 7.24 Reserves & Surplus Term Loan Long Term Loan 169.24 54.21 7.21 528.20 371.21 7.91 190.76 721.

16.doc/01 .2 Positive impacts (i) Environmental awareness The project will help in increasing public appreciation and awareness of the natural and the cultural environment. 16.4. 16.1 Negative Impacts The project is likely to develop commercial activities in the area.2 Possible Locations Parking cum shopping complexes are required at Durgiana Mandir in Amritsar. Ministry of Tourism Punjab 16 PARKING CUM SHOPPING COMPLEX (Tourism Infrastructure) 16. and at Manji Sahib and Charan Kamal Gurudwara in Ludhiana. Hence well organised parking places with a blend of other necessary services are required.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director.4 Environmental implications 16.4. 16-1 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.1 Project Concept Non-availability of proper parking space at most of the tourist destinations is a common problem faced by the tourists all over India. the impact will not be very significant. Shopping complexes with gift shops. small eateries are also required to cater to the tourists need.3 Market Demand / Segment / Target Market The target market for these projects will be all tourists visiting the Gurudwara and the locality. (ii) Solid waste and littering Inadequate facilities and improper disposal of waste will lead to water & land pollution and may degrade the aesthetics of the area. this is likely to have the impact on: • Land use transformation • Pollution (i) Air and noise pollution Increased vehicular flow use of Diesel Generators and other commercial establishments/ activities is likely to cause rise in gaseous emissions and ambient noise level. Though not prominently significant. Organised parking will lead to the reduction in noise and vehicular emission levels. However. 16.

• The financial viability of the project is worked out at constant price basis and it will vary from these projections due to inflationary economy. • The success of the projects will depend on the exact inflow of tourists to the destination or passing through such destination.3 Suggestions Proper environment management. 16.6 Limitation While using this project profile. This would create numerous self-employment opportunities for the unemployed and also the local communities of those destinations by offering them employment opportunities with the new shops and other commercial establishments. cafeterias and gift shops. food and refreshments offered by the eating joints. well-designed utility systems and change in landuse pattern will be required. This would improve the standard of living of the people involved in the establishment of such restaurants. • The success would also depend upon the quality of shops.doc/01 5 Months 6 7 8 9 10 11 12 . • The success of such a project will depend on development of basic infrastructure at the place as well as increase in overnight stay of tourist at the destinations.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.7 Project Implementation Period The project implementation period i.4. • Project cost details are indicating details have to be would out during the time of implementation. following limitations should be kept in mind: • Places where such projects are required were identified based on our field survey and destination prioritization and inflow of tourists to those destinations. from inception to commissioning will take around 8-12 Months. 16. Schedule 1 2 3 4 Detailed Project Report preparation Project Appraisal and Finance Acquisition of land Building and civil works Facilities procurement Project operation 16-2 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.5 Socio-economic impact The socio-economic impact of these projects could be considered as significant to a large extent. 16. There will also be livelihood options for local vendors.e. Ministry of Tourism Punjab 16.

10 0.53 4.12 Working Capital S.34 Rs. Feet in Rs 2 3 4 5 6 16.75 0.61 1.65 21.47 85.No 1 2 Description Other expenses Outstanding Debtors Total No of month 2 0.59 2. Ministry of Tourism Punjab 16.58 . in Lakhs 28.60 2nd Yr 1.02 0. in Lakhs 50. in Lakhs 3rd Yr 4th Yr 1.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.82 7.92 2.10 0.00 Means of Finance Equity Debt Total Rs.47 33% 67% 100% 16.9 Assumptions 1 Capacity Per Year in Number Shopping Complex Parking Complex Occupancy Rate (In %) 1st Yr 2nd Yr 3rd Yr 4th Yr Rate of Income Tax 35% +Surcharge 2% Debt Equity Equity Debt Interest On Long Term Loan On Working Capital Construction Cost Building /Sq.8 Manpower Position Manager Cum Accountant Booking Clerk Unskilled Grand Total No 1 1 3 5 16.74 4.10 Project Cost S.03 2.77 85.96 4.57 3.25 4.doc/01 1st Yr 1.62 2.27 85.21 57.11 360 219000 Parking Complex 60 70 80 90 Rs.5 MM 30% 20% 16-3 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12. No 1 2 3 4 5 6 7 8 9 Particulars Land & Site Development Civil Works Equipment Miscellaneous Fixed Assets Preliminary Expenses Pre-operatives Expenses Margin Money on Working Capital Contingencies Total Project Cost Shopping Complex 90 95 100 100 1 2 15% 15% 450 Say 16.

70 71.92 1.67 69.48 37.86 9.69 7.97 17.51 1.35 8.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.57 54.96 71.21 Yr -3 5.33 30.82 38.33 0.30 35.57 53.35 61.06 1.20 61.77 0.76 34.86 65.32 19.26 22.doc/01 .57 45.78 9.92 29.92 1.57 65.96 1.06 1.75 20. in Lakhs Yr-9 Yr-10 Yr-2 Yr-3 Yr-4 Yr-5 Yr-6 Yr-7 Yr-8 95 100 100 100 100 100 100 100 100 342 360 360 360 360 360 360 360 360 58.06 1.60 0.64 43.57 60.21 0.52 0.24 60.20 70 80 90 90 90 90 90 90 90 153300 175200 197100 197100 197100 197100 197100 197100 197100 7.65 9.59 35.14 61.77 5.70 71.35 61.92 30.26 5.05 3.20 61.37 3.53 0.21 Yr -9 5.95 7.70 35. in Lakhs Particulars Operating Cost Administrative Overheads Salaries Sub Total Sales Expenses Total Expected Sales Revenue Gross Profit Financial Expenses Interest On Term Loan Interest On Working Capital Sub Total Depreciation Profit Before Tax Provision For Tax Profit After Tax Retained Profit Cash Accrual From Operations Year Yr-5 Yr -6 5.95 4.75 0.09 38.57 56.21 Yr-2 5.53 0.06 Project Profitability Rs.59 8.75 9.95 7.08 From Rent (Shops) Income From Parking Capacity Utilisation 60 (In %) Total Number of 131400 Vehicles Park Total Income 6.57 46.19 16.54 6.38 37.86 9.20 61.95 7.81 1.76 9.53 0.82 37.06 55.78 9.92 1.46 56.20 61.53 0.57 60.70 71.21 Yr-10 5.89 15.46 18.77 0.03 0.09 0.57 50.06 71.65 16.57 59.78 9.57 From Parking Total Sales Revenue 61.66 16-4 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.95 7.67 8.77 0.23 6.53 0.64 42.70 71.06 1.53 0.92 1.26 22.78 9.48 36.21 0.35 61.17 38.84 36.21 1.77 0.33 30.92 1.42 0.06 1. Ministry of Tourism Punjab 16.89 19.77 0.35 61.59 8.12 33.77 0.49 0.95 7.06 71.14 Rs.86 9.59 36.13 Income Statement Description Yr-1 Income From Rent (Shops) Capacity Utilisation 90 (%) Total Number of Shops 324 For Revenue Generation Total Income 55.95 7.06 71.55 42.96 29.06 71.50 0.37 37.58 16.95 1.86 9.70 71.09 38.95 7.06 1.86 9.21 Yr-8 5.94 2.20 61.53 0.16 4.92 1.95 7.64 1.39 0.25 30.35 61.53 9.01 0.49 9.07 0.29 61.57 57.70 71.90 8.78 9.86 9.21 Yr -4 5.92 1.44 37.20 61.77 0.12 33.89 0.65 1.06 71.21 Yr -1 2.81 69.84 33.92 1.19 61.70 34.20 61.38 37.78 9.80 5.35 61.21 Yr -7 5.06 71.78 9.70 71.95 7.53 0.77 0.46 0.92 1.

01 137.01 137.53 0.37 3.05 Period A.30 111.62 165.74 33.44 22.54 9.97 22.70 24.57 2.35 61.19 0.53 0.35 61.84 18.61 27.53 0.68 34.71 26.20 265.57 0.67 30.39 38.50 0.51 1.11 25.59 8.96 16.78 60.13 193.25 17.78 0.78 60.54 227.35 61.51 28.66 38.69 22.35 3.67 59.85 32.44 61.95 27.90 55.53 0.49 61.82 30.15 Cash Flow Rs.35 61.53 0.07 36.62 165.33 35.94 2.70 0.35 61.49 61. Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 54.52 0.76 19. in Lakhs Description Const.54 9.24 56.13 193.80 5.54 9.57 26.57 0.doc/01 .42 0.53 0.57 0.78 60.65 28.84 20.17 Borrowings for Working Capital Taxation Total (B) 84.37 16.20 265.30 111.54 9.59 0.07 Interest on Bank 0.57 0. Ministry of Tourism Punjab 16.72 60.82 30.59 304.65 for the Project/Expansion Increase in Current Assets Decrease in Secured Medium & Long Term Borrowings Long Term Loan 9.57 0.19 85. Sources of Funds Increase in Equity 28 Profit Before Tax with Interest Added Back Depreciation Increase in Long 57 Term Loan Increase in Bank Borrowings Total (A) 85 B.24 Opening Balance of Cash in Hand & in Bank Net Surplus / Deficit (A-B) Closing Balance of Cash in Hand and at Bank 16-5 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.57 0.40 33.66 0.53 0.78 60.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.39 61.78 0.59 8.57 0.57 0.55 22.54 Interest in Term Loans (R/C) Interest on LT loan 8.23 6.77 60.74 0.30 19.04 58.54 227.53 15.19 85.60 0.78 60. Disposition of Funds Capital Expenditure 84.78 60.15 0.54 9.57 0.82 29.

19 85.72 38.16 317.53 280.17 149.17 Financial Indicators IRR Average Cash Break Even Point DSCR (in 4th Year) ROI (in 4th Year) 19.69 387.92 60.51 82.doc/01 .09 79.87 349.98 356.96 224.57 0.21 28.49 61.78 3.78 Reserves & Surplus Term Loan Long Term Loan 57.54 227.82 30.57 0.21 28.09 9.65 84.87 349.50 3.67 200.09 79.94 278.80 81.21 28.57 0.21 28.13 193.21 28.1% 18% 2.58 4.23 80.37 81.57 0.16 Balance Sheet Particulars Operating Years Const.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.52 78.94 278.21 29.69 387.21 28.57 0. Ministry of Tourism Punjab 16.21 28.50 3.38 128.57 71.78 311.78 311.15 237.59 304.31 3.58 4.58 0.57 84.58 4.65 Current Assets Cash & Bank Balance Total Assets 16.47 118.21 28.57 0.34 4.27 57.57 0.46 3.94 82.50 3. Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 Period Liabilities : Equity 28.57 0.01 137.23 80.50 3.00 250.66 80.53 4.80 81.07 57.30 111.52 0.94 82.26 93.20 265.04 172.37 81.00 250.17% 16-6 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.27 47.21 28.96 3.63 19.58 4.08 163.50 3.66 80.77 197.50 85.65 84.27 Working Capital Loan Total Liabilities Assets: Gross Fixed Assets Less: Depreciation Net Fixed Assets 84.21 28.57 0.50 3.24 85.54 2.17 149.51 82.58 4.62 165.77 197.47 118.04 172.96 224.18 28.08 83.78 84.58 4.08 83.60 4.

Though not prominently significant.2 Positive impacts (i) Environmental awareness The project will help in increasing public appreciation and awareness of the natural and the cultural environment.1 Negative Impacts The project is likely to develop commercial activities in the area. (ii) Solid waste and littering Inadequate facilities and improper disposal of waste will lead to water & land pollution and may degrade the aesthetics of the area. However.4. Shopping complexes with gift shops.3 Market Demand / Segment / Target Market The target market for these projects will be all tourists visiting the Gurudwara and the locality. Amritsar.1 Project Concept Non-availability of proper parking space at most of the tourist destinations is a common problem faced by the tourists all over India.4 Environmental implications 17. Hence well organised parking places with a blend of other necessary services are required. 17.4. the impact will not be very significant. Organised parking will lead to the reduction in noise and vehicular emission levels.2 Possible Locations Parking cum shopping complexes are required at Golden Temple. this is likely to have the impact on: • Land use transformation • Pollution (i) Air and noise pollution Increased vehicular flow use of Diesel Generators and other commercial establishments/ activities is likely to cause rise in gaseous emissions and ambient noise level.doc/01 . 17. Ministry of Tourism Punjab 17 UNDERGROUND PARKING CUM SHOPPING COMPLEX (Tourism Infrastructure) 17. 17. 17.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director. small eateries are also required to cater to the tourists need. 17-1 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.

Ministry of Tourism Punjab 17.doc/01 5 Months 6 7 8 9 10 11 12 .4. This would create numerous self-employment opportunities for the unemployed and also the local communities of those destinations by offering them employment opportunities with the new shops and other commercial establishments.3 Suggestions Proper environment management. • The success of such a project will depend on development of basic infrastructure at the place as well as increase in overnight stay of tourist at the destinations. food and refreshments offered by the eating joints.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director. There will also be livelihood options for local vendors. following limitations should be kept in mind: • Places where such projects are required were identified based on our field survey and destination prioritization and inflow of tourists to those destinations. well-designed utility systems and change in landuse pattern will be required.5 Socio-economic impact The socio-economic impact of these projects could be considered as significant to a large extent. Schedule 1 2 3 4 Detailed Project Report preparation Project Appraisal and Finance Acquisition of land Building and civil works Facilities procurement Project operation 17-2 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12. • The financial viability of the project is worked out at constant price basis and it will vary from these projections due to inflationary economy.6 Limitation While using this project profile. • The success would also depend upon the quality of shops. cafeterias and gift shops. • The success of the projects will depend on the exact inflow of tourists to the destination or passing through such destination. 17. This would improve the standard of living of the people involved in the establishment of such restaurants. 17.7 Project Implementation Period The project implementation period i. • Project cost details are indicating details have to be would out during the time of implementation. from inception to commissioning will take around 12 Months. 17.e.

69 .28 4.12 Working Capital S. in Lakhs 3rd Yr 4th Yr 4.10 S.11 Shopping Complex 90 100 100 100 360 365000 Parking Complex 90 100 100 100 1 2 15% 15% 800 Project Cost Particulars Land & Site Development Civil Works Equipment Miscellaneous Fixed Assets Preliminary Expenses Pre-operatives Expenses Margin on Working Capital Contingencies Total Project Cost Rs.27 5.08 152.42 5.No 1 2 3 4 5 6 7 8 9 17.50 0.69 Rs.69 9.doc/01 1st Yr 2.63 13. Ministry of Tourism Punjab 17.9 Assumptions 1 Capacity Per Year in Number Shopping Complex Parking Complex Occupancy Rate (In %) 1st Yr 2nd Yr 3rd Yr 4th Yr Rate of Income Tax 35% +Surcharge 2% Debt Equity Equity Debt Interest On Long Term Loan On Working Capital Construction Cost Building /Sq.35 33% 67% 100% 17.27 9.5 MM 30% 20% 17-3 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.80 81. in Lakhs 50.35 Means of Finance Equity Debt Total Rs.42 5.8 Manpower Position Manager Cum Accountant Booking Clerk Unskilled Grand Total No 1 1 3 5 17.74 7.25 7.27 9.85 152.42 4.02 2.15 1.28 102. Feet in Rs 2 3 4 5 6 17.15 0. in lakhs 45.02 2nd Yr 4.No 1 2 Description Other expenses Outstanding Debtors Total No of month 2 0.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.

50 126.50 126.31 15.01 1.54 26.12 9.50 36.60 60.67 21.37 23.48 95.50 36.92 3.00 90.50 126.10 1.02 4.95 1.37 23.13 Income Statement Rs.37 23.54 26.41 1.95 1.50 126.37 23.92 1.12 1.37 2.50 126.92 10.50 126.53 60.95 1.50 126.16 3.60 60.92 Profit Before Tax 82.21 0.32 31.65 Expected Sales Revenue Gross Profit Financial Expenses Interest On Term Loan Interest On Working Capital Sub Total Depreciation Profit After Tax 54.37 23.80 59.93 27.30 30.96 99.00 90.15 37.05 58.10 1.85 36.50 126.44 57.96 99.92 5.18 99.21 0.21 0.00 90.56 1.92 16.52 57.50 126.50 126.92 13.95 1. Ministry of Tourism Punjab 17.00 90.21 0.92 92.47 60.96 99.08 74.22 21.94 Provision For Tax 27.10 1.16 Overheads Sales Expenses Total 13.13 81.05 58.10 1.67 26.22 21.21 0.95 Sub Total 10.22 21.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.16 3.00 90.50 36.67 1.16 62.72 54.92 15.92 55.50 126.00 55.27 84.96 15.21 Salaries 1.16 3.00 55.96 99.85 3.50 126.03 96.16 3.16 74.16 3.11 1.85 126.31 14.50 113.21 0.50 126.67 12.27 29.22 21.13 53.16 3.82 23.22 21.29 Retained Profit Cash Accrual From Operations 54.22 1.96 99.10 1.29 62.82 87. in Lakhs Particulars Year Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 Operating Cost 8.10 16.54 26.54 26.10 1.37 89.50 36.10 1.95 1.96 99.54 26.63 82.10 1.95 1.98 58.95 1.54 113.50 36.95 1.00 90.37 23.96 99.50 36.52 57.22 21.21 0.21 0.50 36.21 17-4 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.54 26.50 Total Number of Rent Month From Stall Income From Parking Capacity Utilisation (%) Total Number of Vehicles Park Total Income From Parking Total Sales Revenue 17.16 3.21 0. in Lakhs Description Yr-1 Yr-2 Yr-3 Yr-4 Yr-5 Yr-6 Yr-7 Yr-8 Yr-9 Yr-10 Income From Stall Capacity Utilisation (%) 90 100 100 100 100 100 100 100 100 100 324 360 360 360 360 360 360 360 360 360 Average Rant / Stall 25000 25000 25000 25000 25000 25000 25000 25000 25000 25000 Total Income 81.22 Administrative 0.00 90.92 8.32 32.77 1.85 126.88 59.16 3.88 76.54 26.37 23.92 1.95 1.50 126.00 90.65 54.22 21.72 55.22 21.50 100.50 126.32 20.47 36.54 26.20 56.91 0.37 23.94 96.57 7.40 60.00 90 100 100 100 100 100 100 100 100 100 328500 365000 365000 365000 365000 365000 365000 365000 365000 365000 32.47 1.96 99.81 1.91 28.20 53.50 36.doc/01 .47 61.50 126.10 1.10 1.14 Project Profitability Rs.00 90.

63 56.10 1.92 0. Ministry of Tourism Punjab 17.10 1.92 1.01 17.13 111.51 45.01 17.96 99.49 54.17 38.92 1.27 29.89 40.00 56. Disposition of Funds Capital Expenditure 150.08 46.04 98.01 with Interest Added Back Depreciation Increase in Long 102 Term Loan Increase in Bank Borrowings Total (A) 152 B.10 1.47 36.10 1.13 111.02 2.79 61. in Lakhs Description Const. Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 Period A.10 27.00 105.39 1.10 1.45 54.67 12.32 20.36 232.92 1.53 58.57 101.84 320.96 7.32 31.92 1.01 17.92 1.10 1.15 Cash Flow Rs.92 1.31 14.04 98.25 98.96 99.00 0.06 59.04 98.81 1.97 43.96 99.91 380.56 37.92 1.40 62.92 1.04 1.93 190.63 54.04 98.33 275.30 30.99 61.15 37.10 504.02 149.70 442.91 40.07 59. Sources of Funds Increase in Equity 50 Profit Before Tax 98.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.01 17.72 for the Project/Expansion Increase in Current Assets Decrease in Secured Medium & Long Term Borrowings Long Term Loan Interest on LT loan 15.36 232.10 1.21 1.04 98.92 5.96 99.70 442.02 4.89 99.doc/01 .91 0.47 1.63 56.67 17.04 98.93 27.93 190.91 28.96 99.72 Opening Balance of Cash in Hand & in Bank Net Surplus / Deficit (A-B) Closing Balance of Cash in Hand and at Bank 17-5 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.31 15.10 1.57 7.33 275.12 9.96 99.04 98.32 32.65 51.43 41.02 149.90 38.04 98.91 380.84 320.31 Interest on Bank Borrowings for Working Capital Taxation Total (B) 150.92 1.10 1.01 17.96 99.75 1.

47 7.36 232. in Lakhs Operating Years Particulars Const.28 50.39 7.3% 24.10 504.doc/01 .28 50.28 50.40 131.02 141.69 9.25 135.70 442.92 1.72 148.71 467.31 152.25 468.31 7.32 133.57 343.72 150.92 1.92 150.85 525.92 1.31 7.12 424.28 50.48 150.05 51.80 146.92 1.02 141.92 161. Ministry of Tourism Punjab 17.92 1.92 217.84 320.25 135.31 7.08 383.28 54.72 585.12 424.44 274.85 525.35 211.06 68.69 1.17 137.28 50.08 102.01 5.28 50.13 527.95 143.91 380.31 7.59 304.57 343.89% 17-6 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.69 9.69 9.19 645.94 267.08 383.94 267.31 7.31 7.04 34.49 333.10 139.28 50.40 1.63 56.02 149.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.28 50.31 7.39 64.13 111.95 143.87 144.32 133.80 146.59 304.33 275.72% 2.19 645.93 190.69 9.28 50.69 9.69 9.72 585.03 17.89 102.31 7.09 393.69 9.72 148.35 211.92 1.92 1.08 Working Capita l Loan Total Liabilities Assets: Gross Fixed Assets Less: Depreciation Net Fixed Assets Current Assets Cash & Bank Balance Total Assets 17.20 107.71 467.17 Financial Indicators IRR Average Cash Break Even Point DSCR (in 4th Year) ROI (in 4th Year) 17.31 152.02 9.28 50.16 Balance Sheet Rs.87 144.08 85.60 587.92 1.48 Reserves & Surplus Term Loan Long Term Loan 102. Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 Period Liabilities : Equity 50.69 9.10 139.17 137.92 1.

more so because the State Government is laying emphasis highway tourism. Most of these complexes need massive upgradation measures to make these establishments commercially viable. Considering the fact that all of the PTDC complexes are strategically located and have ample space for expansion. telephones and cable TV is also not available at most of the complexes.1 Project Concept Tourist facilities of the PTDC Complexes visited during the field survey were not found up to the mark due local of maintenance.3 Market Demand / Segment / Target Market Most of the PTDC complexes are located on NH/major State highways.doc/01 . Ministry of Tourism Punjab 18 UPGRADATION OF PTDC COMPLEXES (Accommodation) 18. curtains.4 Environmental implications 18. the impact will not be very significant. use of Diesel Generators and other commercial activities is likely to cause rise in gaseous emissions and ambient noise level. 18-1 of 2 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12. However.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director.2 Possible Locations All existing PTDC Complexes (17 nos. bed & pillow covers.). increased commercial activities will have some impact on gaseous emissions. The minimum required tourist infrastructure like modern and clean bathrooms. (i) Air pollution and noise Increased vehicular flow. 18.1 Negative Impacts Upgradation of the complexes will not have a significant incremental rise in pollution levels. these can be upgraded and marketed very effectively for substantial revenue generation. 18. (ii) Solid waste and littering Inadequate facilities and improper disposal of waste will lead to water & land pollution and may degrade the aesthetics of the area.4. However. Improvements in their conditions will attract the tourists of various categories travelling on these highways. solid waste and wastewater generation. 18.

98 36.7 Limitation • The success would depend upon the quality of food and refreshments offered by the PTDC complexes.85 234. in Lakhs 4. • The success of such a project will depend on development of basic infrastructure at the place as well as increase in overnight stay tourist at that destination.2 Suggestions Proper environment management practices for wastewater and solid waste management will be required.5.25 18. convention halls.78 404. improvement of the landscape and developing children’s park in the PTDC complex area will have a bearing on the success of the project.6 Socio-economic impact Upgradation of the PTDC Complexes will provide temporary employment opportunity for some people involved in the renovation/upgradation work.57 18-2 of 2 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12. 18. • Project cost details are indicating details have to be would out during the time of implementation.doc/01 . • Use of the area within the PTDC complexes as banquet halls. 18.35 0. Similarly. 18. Ministry of Tourism Punjab 18.11 28.8 Project Cost (For all 17 complexes) S. No. • The financial viability of the project is worked out at constant price basis and it will vary from these projections due to inflationary economy. 1 2 3 4 5 6 7 8 Particulars Land & Site Development Civil Works Equipment Miscellaneous Fixed Assets Preliminary Expenses Pre-operatives Expenses Contingencies Total Project Cost Rs. will have a significant bearing on the success of this project. • The upgraded PTDC complex will be successful depending on the exact inflow of tourists to that destination or passing through such destination.25 81. 18.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director.5 Positive impact (i) Environmental awareness The project will help in increasing public appreciation and awareness of the natural and the cultural environment.

doc/01 . Increased number of visitors will have some impact on vehicular emissions. Masjid Bhagat Sadna Qasai at Sirhind. Some of the better known of these are: Sheesh Mahal and Quila Mubarak at Patiala. Ministry of Tourism Punjab 19 REFURBISHMENT OF FORTS.2 Possible Locations Initially at Sheesh Mahal and Quila Mubarak at Patiala and then restoration work at other heritage sites can also be undertaken. The Government of India had separately declared 30 sites as protected sites. Dera Mian Meer at Sirhind. dust and noise levels but this impact will be localized and will not be very significant. 19. PALACES AND OTHER HERITAGE BUILDINGS (Tourism Project) 19. tombs and forts. sarais.4. (i) Air and noise pollution Incremental rise in particulate matter due to various construction/refurbishment related activities will take place but this will remain localised and for a short interval. However. the Moorish Masjid at Kapurthala.1 Negative Impacts The project will not have a significant incremental rise in pollution levels. Aam Khas Bagh at Sirhind. the ancestral homes of Lala Lajpat Rai at Jagraon and Shaheed Bhagat Singh at Khatkar Kalan.1 Project Concept The entire State of Punjab state is dotted with the ruins of old buildings. Among them are kos minars (small towers that were milestones for ancient roads). during the refurbishment work there will be some generation of particulate matter. palaces. 19. Mughal sarais at Shambhu and Doraha.3 Market Demand / Segment / Target Market Domestic and foreign tourists.4 Environmental implications 19.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director. 19. 19-1 of 2 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.temples. Since 1970 to date 56 ancient and historic sites have been declared “Protected Monuments” by the Punjab Government. Most of these heritage buildings need restoration & refurbishment and extensive marketing to make them popular among the tourists visiting the state. solid waste and wastewater generation. Maharaja Ranjit Singh's summer palace at Amritsar. the tombs of Ustaad and Shagird at village Talania in Fatehgarh Sahib District.

the impact will not be very significant.7 Limitation • These projects could be undertaken only by the ASI or State Government Cultural Department • The success would depend upon the effective marketing of these places. • Highly skilled manpower will be required.6 Socio-economic impact The socio-economic impact of these projects will be positive as an increase in number of visitors to these places will increase employment opportunities for the locals and women entrepreneurs specially the small time vendors.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director. 19.5 Positive impacts (i) Environmental awareness The project will help in increasing public appreciation and awareness of the natural and the cultural environment. • The success of such a project will depend on development of basic infrastructure at the place.doc/01 . • Detailed assessment of the total cost involved and the agencies restoration and refurbishment work has to be done at a later stage. However. 19. 19. 19-2 of 2 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12. 19. • The success of such project will depend on the inflow of tourists to that destination or passing through such destination. (ii) Solid waste and littering Littering by visitors will result in waste generation.2 Suggestions Proper environment management practices during the construction/refurbishment activities will be required to mitigate air pollution. Ministry of Tourism Punjab Increased vehicular activities are likely to cause rise in gaseous emissions and ambient noise level.5.

the successful operation of this project will help in minimising the adverse environmental impact and help in maintaining the hygienic conditions in and around the area.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.doc/01 . 20-1 of 2 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.2 Positive impacts The project will help in maintaining the cleanliness and hygienic environment. Hence clean and hygienic public utilities are suggested at some of the destinations frequently visited by the tourists in Punjab. Ministry of Tourism Punjab 20 PUBLIC UTILITIES (Tourism Infrastructure) 20. (ii) Solid waste and littering No adverse impact is envisaged.4.2 Possible Locations Gurudwara Nanksar at Ludhiana.4 Environmental implications 20. 20. 20. 20.1 Project Concept Non-availability of public utilities at most of the tourist attraction sites is a common problem faced by tourists all over India.1 Negative Impacts There will be no significant adverse environmental impact because of this project.3 Market Demand / Segment / Target Market Tourists visiting the Gurudwara. In fact. (i) Air and noise pollution No adverse impact is envisaged.4.3 Suggestions Proper drainage system. clean and un-interrupted water supply and regular disinfecting will be necessary. 20. 20.4.

e. from inception to commissioning will take around 3 Months. 20.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director.61 0. • Project cost details are indicating details have to be would out during the time of implementation. No 1 2 3 4 5 6 7 8 Particulars Land & Site Development Civil Works Miscellaneous Fixed Assets Preliminary Expenses Pre-operatives Expenses Margin Money on Working Capital Contingencies Total Project Cost No 3 3 Say 20-2 of 2 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.57 61.20 2.doc/01 Rs. Ministry of Tourism Punjab 20.27 5.9 Project Cost Sr.20 50.25 2. following limitations should be kept in mind: • The success would also depend upon the hygiene and cleanliness maintained subsequent to construction. 20.7 Project Implementation Period The project implementation period i.5 Socio-economic impact No impact.00 .15 0.25 61.6 Limitation While using this project profile.8 Manpower Position Unskilled Grand Total 20. in Lakhs 0. 20.

organized groups and local villagers.4.doc/01 .1 Project Concept This is a very specific type of nature based tourism. in which small groups of people will be taken for experiencing various aspects of nature. The project components would as follows: Activity Restaurant Cycling Aqua Tricycle Kayak Rowing Boat (Patrol Boat) Rowing Boat 21. 21-1 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12. 21. school/college students. education tours and so on. Market demand will be from domestic and foreign tourists.2 Number 1 10 5 4 5 5 Possible Locations Nature based tourism projects are proposed at Harike Pattan and Kanjali. Ministry of Tourism Punjab 21 NATURE TOURISM (Tourism Project) 21. 21.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director. The other mode shall be designed keeping in view the outstation visitors and serious birdwatchers. The proposed project takes into consideration the participation of local community/village in providing accommodation to visiting tourists. However. (ii) Solid waste and littering Inadequate facilities and improper disposal of waste will lead to water & land pollution and degrade the aesthetics of the area. Kanjali and Ropar wetlands including pilgrims to Gurudwaras. The first mode shall focus on the casual visitors to the facilities at the Harike. The proposed nature based tourism projects will be promoted in two modes. and participate in wildlife viewing. use of Diesel Generators and other commercial establishments/ activities is likely to cause rise in gaseous emissions and ambient noise level. NRIs and the local visitors. The important feature will be emphasizing the ecological fragility.1 Negative Impacts (i) Air and noise pollution Increased vehicular flow. the impact will not be very significant if adequate environmental protection measures are adopted. nature trekking. carrying capacity and biodiversity conservation of the region.3 Market Demand / Segment / Target Market There is growing demand for domestic nature tourism in India.4 Environmental implications 21. while acting as a liaison between local communities and the tourism industry. Special care will be taken to prevent negative impacts on the ecosystem.

21.5 Socio-economic impact The project would create employment opportunities for the local communities of the destinations if government assists the locals to acquire the equipments.3 Suggestions Proper environment management and well-designed utility systems will be required to control the overall negative impacts of the project.e. this increasing the economic status of the people.doc/01 . Adequate safeguarding measures should be undertaken to instigate the undesirable environmental impact on these eco-sensitive sites. 21.4. 21. from inception to commissioning will take around 12 months 21-2 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12. It is envisaged that the tourist visiting these places will stay with the local villages. • The financial viability of the project is worked out at constant price basis and it will vary from these projections due to inflationary economy. Further there are chances of the aquatic life being damaged due to the eutrophication if proper disposal methods for wastewater are not adopted. Ministry of Tourism Punjab (iii) Water Pollution Increased tourist activities will create a stress on available water resources and increase the wastewater generation. • The success of such project will depend on development of basic infrastructure at the place as well as increase in overnight stay tourist at that destination. • Maintaining the attractiveness of the water bodies in due course would be the key for success of these projects. This would lead to the empowerment of women and upliftment of the society to a certain extent at that destination. Women can be given the opportunity to own the equipment and run such water sporting activities. The project will help in conserving the surrounding environment. both natural and cultural 21.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director. • Project cost details are indicating details have to be would out during the time of implementation. • The success would also depend upon the marketing of these places aggressively.6 Limitation While using this project profile following limitations should be kept in mind: • Places where such projects are required were identified based on our field survey and destination prioritisation and inflow of tourists at those destinations.2 Positive Impacts Certain portions of the revenue generated from the project can be allocated for overall environmental improvement and water body conservation.4. Improper disposal of waste will lead to water pollution.7 Project Implementation Period The project implementation period i. 21.

8 Manpower Position Manager Cum Accountant Cook Waiter Unskilled Labour Grand Total No 1 1 3 5 10 21.6 seater Pedal Boat . No 1 2 3 4 5 6 7 8 9 Particulars Land & Site Development Civil Works Equipment Miscellaneous Fixed Assets Preliminary Expenses Pre-operatives Expenses Margin on Working Capital Contingencies Total Project Cost C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.30 7.42 1.02 0. Feet in Rs 21.62 2.20 21-3 of 7 1450/Punjab/A/30 July 2002 Restaurant 40 50 60 70 9125 3650 21900 21900 65700 43800 Water Sports 40 50 60 70 . in Lakhs 3.30 8.10 0.9 Assumptions 1 6 Capacity Per Year in Number Restaurant Cycling Aqua Tricycle Kayak 2 Seater Rowing Boat .4 seater Occupancy Rate (in %) 1st Yr 2nd Yr 3rd Yr 4th Yr Rate of Income Tax 35% +Surcharge 2% Debt Equity Equity Debt Interest On Long Term Loan On Working Capital Construction Cost Building /Sq.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.doc/01 Cycling 30 35 40 50 1 2 15% 15% 450 Rs.10 Project Cost 2 3 4 5 S. Ministry of Tourism Punjab Schedule 1 2 3 4 5 Months 6 7 8 9 10 11 12 Detailed Project Report preparation Project Appraisal and Finance Building and civil works Facilities procurement Project operation 21.20 24.25 1.

86 11.37 34.38 5.60 4.37 34.12 Working Capital S.67 19.07 3.46 0.32 0.43 Rs.37 40 50 60 70 70 70 70 70 70 70 Total Number of Visitors 8760 10950 13140 15330 15330 15330 15330 15330 15330 15330 Total Income From Kayak 2.22 24.99 16.5 MM 25% 30% 20% 1st Yr 0.79 Income From Cycling Capacity Utilisation (In %) 30 35 40 50 50 50 50 50 50 50 Total Number of Local Visitors 1095 1278 1460 1825 1825 1825 1825 1825 1825 1825 Total Income From Cycling 0.50 11. in Lakhs 7.37 21-4 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.79 4.57 7.60 4.20 33% 67% 100% 21.82 2.doc/01 .48 6.98 1.37 5.46 0.23 1.50 11.02 2.37 34.60 40 50 60 70 70 70 70 70 70 70 26280 32850 39420 45990 45990 45990 45990 45990 45990 45990 Income From Kayak Capacity Utilisation (In %) Income From 6-Seater Rowing Boat Capacity Utilisation (In %) Total Number of Visitors Total Income From 6-Seater Rowing Boat 6.60 4.43 3.46 0.67 7.37 34.02 1.92 1.50 11.67 7.63 3.46 0.29 3.50 11. in Lakhs 3rd Yr 4th Yr 0.83 4.74 3.79 4.50 11.95 1. in Lakhs Description Yr-1 Yr-2 Yr-3 Yr-4 Yr-5 Yr-6 Yr-7 Yr-8 Yr-9 Yr-10 Income From Restaurant Capacity Utilisation Total Number of Customer Average Bill/Person Total Income From Restaurant 40 50 60 70 70 70 70 70 70 70 3650 4563 5475 6388 6388 6388 6388 6388 6388 6388 75 75 75 75 75 75 75 75 75 75 2.37 5.19 3.79 4.13 Income Statement No of month 1 2 0.27 0.79 4.21 9.01 0.46 40 50 60 70 70 70 70 70 Income From Aqua Tricycle Capacity Utilisation (In %) 70 70 Total Number of Visitors 8760 10950 13140 15330 15330 15330 15330 15330 15330 15330 Total Income From Tricycle 3.79 4.67 7.50 11.96 Rs.67 7.79 4.50 0.46 0.55 29.57 8.37 34.60 4. Ministry of Tourism Punjab 21.11 4.60 4.94 4.46 0.67 7.01 1.60 5.50 40 50 60 70 70 70 70 70 70 70 17520 21900 26280 30660 30660 30660 30660 30660 30660 30660 Income From Paddle Boat Capacity Utilisation (In %) Total Number of Visitors Total Income From Paddle Boat Total Sales Revenue 4.01 1.44 34.37 5.60 4.37 5.No 1 2 3 Description Raw Material Other expenses Outstanding Debtors Total 21.67 7.11 Means of Finance Equity Debt Total Rs.42 4.33 2nd Yr 0.37 0.37 34.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.37 5.66 24.37 5.

00 21.99 10.86 0.23 7.99 10.86 0.21 0.70 6.38 0.37 34.85 11.37 13.95 10.38 0.32 13.53 10.00 17.99 10.14 1.21 0. Ministry of Tourism Punjab 21.60 3.71 0.54 13.52 2.11 0.09 0.76 2.10 6.07 19.19 From Operations 21-5 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.55 12.15 7.doc/01 .37 34.29 20.19 7.61 0.37 10.60 3.85 11.99 10.32 13.30 0.37 34.85 11.74 0.78 4.93 7.85 11.60 3.38 0.60 Sub Total 8.60 3.14 14.38 Depreciation 1.85 11.54 11.70 21.73 7.07 15.21 0.37 34.93 14.14 1.23 12.69 11.73 12.38 8.86 0.73 12.10 6.52 22.60 3.32 9.86 0.14 Project Profitability Rs.88 20.52 22.87 14.93 14.93 10.00 13.14 1.60 3.14 Profit Before Tax 6.60 3.99 10.19 7.60 3.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.69 2.46 10.69 13.86 Overheads Salaries Total Expected Sales 9.37 34.52 22.49 0.52 22.33 1.14 1.15 7.68 2.21 0.43 2.05 Retained Profit 5.33 0.32 9.19 Administrative 0.02 11.68 6.52 1.38 0.66 24.93 19.21 0.46 14.48 19.50 1.38 0.00 13.19 7.80 9.19 7.85 19.86 0.95 Profit After Tax 5.63 13.40 12.21 0.52 22.52 22.23 12.14 1.40 12.69 0.14 1.05 Cash Accrual 6.14 1.85 11.60 3.21 0.21 3.43 2.00 Provision For Tax 1.19 7.38 0.37 34.55 12. in Lakhs Particulars Year Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 Operating Cost 4.21 0.44 34.10 13.21 0.99 Sales Expenses 0.75 22.36 6.19 7.71 2.86 0.14 1.38 0.55 29.13 7.93 1.26 0.14 1.35 0.38 Revenue Gross Profit Financial Expenses Interest On Term Loan Interest On Working Capital Sub Total 2.00 7.99 10.90 1.31 1.

19 12.78 10.92 54.38 0.49 11.14 1.14 1.14 1.77 8.46 17.53 21. Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 9.71 0.62 6.34 in Hand & in Bank Net Surplus/Deficit (A-B) 0.35 0. in Lakhs Description Const.62 7.24 2.15 31.33 0.14 1.34 106.36 6.37 12.93 42.38 0.14 1.15 31.38 0.70 2.52 22.20 92.38 8.93 7.17 10.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.71 22.92 11.58 the Project/Expansion Increase in Current Assets Decrease in Secured Medium & Long Term Borrowing Long Term Loan Interest on LT loan 2.52 22.92 54.45 78.52 1.14 1.38 1.33 1.38 1.38 21.38 21.53 11. Sources of Funds Increase in Equity 8 Profit Before Tax with Interest Added Back Depreciation Increase in Long Term 16 Loan Increase in Bank Borrowings Total (A) 24 B.53 in Hand and at Bank 21-6 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.53 21.70 Period A.14 14.30 Interest on Bank 0.86 16.93 42.62 5.35 11.29 7.52 22.45 78.68 6.63 0.93 1.26 0.18 0.35 13.14 1.38 21. Disposition of Funds Capital Expenditure for 23.38 0.11 0.46 0.70 2.58 Opening Balance of Cash 6.95 Borrowings for Working Capital Taxation Total (B) 23.14 1.23 0.61 21.00 7.78 4.70 6.33 0.70 2.31 11.93 22.38 21.38 0.19 Closing Balance of Cash 0.43 2.15 7.20 92.38 8.15 Cash Flow Rs.70 2.62 6.75 14.38 0.doc/01 .17 11.15 9.08 65.38 21.62 10.70 2.14 1.33 0.23 13.73 6.43 2.38 21. Ministry of Tourism Punjab 21.71 2.14 1.72 0.52 22.23 13.08 65.52 2.99 11.52 22.

99 7.99 7.25 85.99 7.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.22 13.15 31.75 15.26 84.62 6.58 22.43 0.doc/01 .72 2.14 1.61 14.96 3.23 13.14 1.99 7.20 31.10 11.33 2.54 2.41 2.99 7.14 1.99 7.65 33.45 21.47 13.42 20.79 44.61 14.31 20.01 37.58 Current Assets Cash & Bank Balance Total Assets 21.33 12.03 17.99 7.14 1.54 2.49 96.43 3.62 16.26 84.3% 34% 3.50 54.31 20.50 54.14 1.75 15.99 7.43 3.43 3.14 1.10 109.16 Balance Sheet Operating Years Particulars Const.49 96.10 109.54 24.10 122.43 3.58 23.20 31.08 65. Period Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 Liabilities : Equity 7.22 Working Capital Loan Total Liabilities Assets: Gross Fixed Assets Less: Depreciation Net Fixed Assets 23.43 3.57 111.03 17.14 1.14 23.01 37.14 22.79 44.36 2.17 Financial Indicators IRR Average Cash Break Even Point DSCR (in 4th Year) ROI ( in 4th Year) 20.33 71.19 3.20 92.47% 21-7 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.99 7.99 7.89 16.19 2.99 5.54 2.34 91.81 8.33 1.60 58.17 19.17 2.92 54.17 19.54 2.89 16.54 2.93 42.45 21.45 78.38 64.14 1.22 16.23 74.11 5.53 24.47 13.23 74.34 106.70 1.54 2.38 64.04 45.14 1.43 3.53 21. Ministry of Tourism Punjab 21.51 10.14 Reserves & Surplus Term Loan Long Term Loan 16.10 122.57 98.

6 Limitation While using this project profile.4 Environmental implications No significant environmental impacts are envisaged.5 Socio-economic impact No socio-economic impacts of these projects are envisaged except for the creation of employment to some extent.7 Project Implementation Schedule The project implementation period i. Hoshiarpur. following limitations should be kept in mind: • The success would depend upon the marketing strategy and efficiency of the people associated with the institute such that the erstwhile tourist inflow is restored. It is proposed to utilise this unique asset of the state for tourism promotion. 22. • Project cost details are indicating details have to be would out during the time of implementation.3 Market Demand / Segment / Target Market Market demand would be for all kinds of domestic & foreign tourist.doc/01 . 22. a separate centre for meditation and yoga classes is also proposed at VVRI Hoshiarpur.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director. • The success of such project will depend on the exact inflow of tourists to that information centre. from inception to commissioning will take around 12 Months 22-1 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12. 22. 22. 22.1 Project Concept Vishweshwaranand Vedic Research Institute is an institution devoted to the ancient science of Bhrigusamhita. Along with a separate wing for providing professional services to the visitors in the field of Bhrigusamhita. Ministry of Tourism Punjab 22 YOGA AND MEDITATION CENTRE (Tourism Project) 22. 22. This Institute is famous for its outstanding contribution to keep this science alive and disseminate information among the domestic and foreign students.2 Possible Locations The proposed project is suggested at VVRI.e. Domestic tourists and students from various parts of the country and even abroad may visit this establishment.

Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.00 0.9 1 No 1 1 1 5 8 Assumptions Capacity (In Numbers) Yoga Center Aurvedic Center Occupancy Rate 1st Yr 2nd Yr 3rd Yr Rate of Income Tax 35% +Surcharge 2% Debt Equity Equity Debt Interest On Long Term Loan On Working Capital Construction Cost Building /Sq.09 1.31 0. Unskilled Grand Total 22. in Lakhs 2.97 1.50 .04 11.66 0.47 11. No 1 2 3 4 5 6 7 8 9 1440 9900 Ayurvedic Center 60 65 70 Yoga Center 60 70 80 1 2 15% 15% 450 Project Cost Particulars Land & Site Development Civil Works Equipment Miscellaneous Fixed Assets Preliminary Expenses Pre-operatives Expenses Margin Money on Working Capital Contingencies Total Project Cost Say 22-2 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.doc/01 Rs.10 S. Feet in Rs 2 3 4 5 6 22.10 2.30 3. Ministry of Tourism Punjab Schedule 1 2 3 4 5 6 7 Months 8 9 10 11 12 Detailed Project Report preparation Project Appraisal and Finance Acquisition of land Building and civil works Facilities procurement Project operation 22.8 Manpower Position Liaison Office Yoga Expert Semi Skilled Yoga Asst.

No Description 2nd Yr 3rd Yr 1 Raw Material No of month 1 MM 25% 1st Yr 0. in Lakhs Equity 33% 3.doc/01 .41 0.47 22.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.05 6.79 Debt 67% 7.11 Means of Finance Rs.76 2.61 2.91 6.91 6. in Lakhs S.71 Utilisation Total Number of Patient Total Income From Ayurvedic Center Income From Yoga Center Capacity Utilisation (In %) Total Number of Visitors Total Income From Ayurvedic Center Total Sales Revenue 22-3 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.13 4th Yr Income Statement Rs.33 19.03 23.71 26.71 26.80 19.91 60 70 80 80 80 80 80 80 80 80 5940 6930 7920 7920 7920 7920 7920 7920 7920 7920 14.12 Working Capital Rs.37 26.76 3 Outstanding Debtors 0.91 6.80 19.80 20.5 20% 0.69 Total 100% 11.48 0.71 26.91 6.80 19.71 26.18 6.55 2 Other expenses 2 30% 2.91 6.42 4.11 3. Ministry of Tourism Punjab 22.80 19.55 0. in Lakhs Description Yr-1 Yr-2 Yr-3 Yr-4 Yr-5 Yr-6 Yr-7 Yr-8 Yr-9 Yr-10 Income From Ayurvedic Center Capacity 60 70 80 80 80 80 80 80 80 80 864 1008 1152 1152 1152 1152 1152 1152 1152 1152 5.71 26.59 4.85 17.97 1.80 19.06 4.80 19.80 19.91 6.34 2.83 0.71 26.42 Total 22.11 1.71 26.91 6.

56 16.81 6.82 8.60 5.34 0. in Lakhs Particulars Year Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 Operating Cost 8.67 5.67 0.49 0.95 Sub Total 13.95 3.22 2.49 Revenue Gross Profit Financial Expenses Interest On Term Loan Interest On Working Capital Sub Total 1.30 0.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.97 7.95 4.55 3.45 8.74 10.15 10.67 0.85 3.41 5.11 6.50 5.15 10.56 16.21 0.21 0.49 0.81 5.21 0.67 0.30 0.85 Retained Profit 2.95 4.00 6.40 1.36 Provision For Tax 1.91 10.70 5.56 16.41 5.07 15.21 0.95 4.88 5.15 Operations 22-4 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.71 26.21 0.30 Profit Before Tax 4.21 1.65 16.56 Expected Sales 20.95 4.95 4.56 3.84 9.13 3.94 2.01 0.85 3.15 1.57 15.72 10.15 10.74 10.85 2.50 5.82 0.49 0.55 1.59 1.90 6.71 26.50 0.30 0.89 15.71 26.88 5.44 0.64 8.15 10.56 16.67 5.74 Administrative 0.21 0.21 0.91 0.95 4.49 0.72 0.89 15.30 0.95 4.12 5.74 10.05 3.15 10.81 6.71 26.67 0.19 5.03 23.58 0.67 Overheads Sales Expenses Total 14.30 0.15 10.56 16.36 9.80 5.21 0.30 0.56 16.21 0.67 0.49 0.74 10.49 Depreciation 0.56 16.07 15.71 26.95 4.26 8.30 0.39 0.30 0.51 Profit After Tax 2.71 5.70 5.49 0.49 0.71 5.71 26.49 0.03 9.95 4.89 15.67 0.15 4.60 1.60 5.71 26.74 10.89 15.27 1.14 Project Profitability Rs. Ministry of Tourism Punjab 22.11 0.11 6.89 15.63 0.doc/01 .15 1.37 26.67 0.89 0.89 15.53 0.81 5.98 6.74 10.14 0.41 9.21 Salaries 4.89 15.15 1.22 9.74 10.30 0.15 10.85 Cash Accrual From 3.

01 6.15 3.49 0.85 9.39 0.28 0.30 0.85 0.85 9.25 35.18 4.85 9.22 2.21 11.53 0.15 7.56 16.28 1.62 4.49 0.49 0.doc/01 .70 25.30 2.28 1.51 6.58 8.53 5.85 9.15 1.97 3.30 0. Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 5.55 3. Ministry of Tourism Punjab 22.21 11.42 10.21 Borrowings for Working Capital Taxation Total (B) 10.30 0.49 0.85 2.36 1.63 5.15 10.56 3.28 1.49 0.08 20.05 3.97 2. Disposition of Funds Capital Expenditure for 10.30 0.25 35.52 4.34 0.43 5.49 Period A.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director. Sources of Funds Increase in Equity 4 Profit Before Tax with Interest Added Back Depreciation Increase in Long Term 8 Loan Increase in Bank Borrowings Total (A) 11 B.42 9.72 0.42 30.91 0.50 the Project/Expansion Increase in Current Assets Decrease in Secured Medium & Long Term Borrowings Long Term Loan 1.47 0.30 0.34 4.15 0.15 7.15 10.15 Cash Flow Description Const.27 8.94 2.08 5.95 42.04 4.30 0.15 10.30 0.15 1.66 7.15 10.14 Interest on Bank 0.11 6.06 0.70 6.13 3.08 20.72 4.56 16.27 1.44 0.97 3.83 5.28 Interest in Term Loans (R/C) Interest on LT loan 1.41 4.06 4.95 3.85 9.95 42.15 10.85 9.50 Opening Balance of Cash in Hand & in Bank Net Surplus / Deficit (AB) Closing Balance of Cash in Hand and at Bank 22-5 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.49 1.46 4.30 0.28 1.42 30.15 10.06 48.49 0.11 0.59 0.32 4.62 0.07 10.70 25.00 0.30 0.85 9.35 0.

17 25.42 30.89 9.23 3.30 0.42 4.08 Period Liabilities : Equity 3.69 6.23 3.16 Balance Sheet Particulars Operating Years Const.06 4.23 11.23 3.68 8.08 20.30 10.23 3.30 0.17 Financial Indicators IRR Average Cash Break Even Point DSCR (in 4th Year) ROI (in 4th Year) 22.79 3.52 43.98 8.79 3.37 8.97 3.50 10.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.79 34.26 22-6 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.24 28.10 38.30 0.30 0.29 8.79 3.42 4.52 43.42 47.30 0.25 35.41 5.21 11. Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 3.28 2.30 0.94 21.06 48.17 25.23 53.47 16.44 54.79 3.62 2.37 8.68 8.69 7.95 42.42 4.89 9.07 7.94 21.15 7.94 34.doc/01 .10 Working Capital Loan Total Liabilities Assets: Gross Fixed Assets Less: Depreciation Net Fixed Assets 10.56 1.79 Reserves & Surplus Term Loan Long Term Loan 7.06 84.10 38.05 48.85 6. Ministry of Tourism Punjab 22.30 0.30 0.25 60.79 3.57 29.97 3.42 0.79 3.20 9.69 7.23 3.79 3.56 16.13 3.07 7.30 0.6% 45% 3.79 34.46 3.79 3.23 3.84 2.79 2.79 3.25 60.42 4.21 11.70 25.23 3.77 7.14 17.64 23.50 Current Assets Cash & Bank Balance Total Assets 22.59 4.59 9.20 9.98 8.42 4.42 4.42 4.50 10.10 10.77 0.73 12.44 54.59 9.47 16.57 29.75 41.29 8.05 48.

Village Pandori. 23-1 of 2 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12. in which deers will be kept for entertainment. (iv) Impact on wildlife Susceptibility of the deer imported from some other places for this project to the new environment will be a major environmental issue. 23. However. 23.1 Negative Impacts (i) Air pollution and noise Increased vehicular flow. (ii) Solid waste and littering Inadequate facilities and improper disposal of waste (littered by tourist) will lead to water & land pollution and degrade the aesthetics of the area.3 Market Demand / Segment / Target Market The project would attract mainly the locals and a small segment of domestic tourists.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director. use of Diesel Generators and other commercial activities is likely to cause rise in gaseous emissions and ambient noise level.4. the impact will not be very significant if adequate environmental protection measures are adopted. 23.2 Possible Locations Deer park is proposed at Vaishnav Monastery.doc/01 .1 Project Concept This is a very specific type of nature based tourism. Ministry of Tourism Punjab 23 DEER PARK (Tourism Project) 23. (iii) Water Pollution No significant impact on water environment except some increase in overall water demand. Gurdaspur.4 Environmental implications 23.

40 0.72 7.40 0.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director. No 1 2 3 4 5 6 7 8 9 No 1 3 5 9 Project Cost Particulars Land & Site Development Civil Works Equipment Miscellaneous Fixed Assets Preliminary Expenses Pre-operatives Expenses Margin Money on Working Capital Contingencies Total Project Cost Rs. 23.6 Limitation While using this project profile following limitations should be kept in mind: • The success would largely depend upon the marketing of the project. 23.60 0.88 2.doc/01 . Ministry of Tourism Punjab 23.5 Socio-economic impact The socio-economic impact of these projects could be considered as good to a reasonable extent. • The success of such project will depend on development of basic infrastructure at the place as well as increase in tourist inflow at the destination. in Lakhs 0.15 0. • Project cost details are indicating details have to be would out during the time of implementation.20 0.56 2.7 Manpower Position Doctor Choukidar/security Care Taker Grand Total 23. This would create employment opportunities for the local communities.8 S.91 23-2 of 2 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.

Keeping in view the various steps being taken by the government for tourism promotion and shifts in policy to keep a pace with the changing environment. 24.3 Market Demand / Segment / Target Market Market demand would be for attract locals. Though not prominently significant. 24. this is likely to have the impact on: (i) • Land use transformation • Pollution Air and noise pollution Increased vehicular flow use of Diesel Generators and other commercial establishments/ activities is likely to cause rise in gaseous emissions and ambient noise level. Besides the casino.2 Possible Locations The project is suggested at Patiala.1 Negative Impacts: Restaurants and Cafeterias The project is likely to develop commercial activities in the area. the impact will not be very significant. 24.4 Environmental implications 24. bar and other recreational activities. (ii) Solid waste and littering Inadequate facilities and improper disposal of waste will lead to water & land pollution and degrade the aesthetics of the area. the project will comprise of a restaurant. Most of the domestic tourists have to go to the neighbouring countries to avail the enjoyment of a casino.doc/01 .1 Project Concept: There are no casinos in India. high end domestic tourists and foreign tourists.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director. Ministry of Tourism Punjab 24 CASINO (Tourism Project) 24. Though the law of the land doesn't permit opening and running of a casino. it was felt during the survey that there is ample demand for a casino in the state.4. 24-1 of 2 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12. the team suggested a casino project in the state on a longterm basis. However.

5 Limitation While using this project profile.4. Ministry of Tourism Punjab 24. • The success of such a project will depend on development of basic infrastructure at the place as well as increase in overnight stay tourist at that destination. 24-2 of 2 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.2 Suggestions Proper environment management. • The success of such project will depend on the exact inflow of tourists to that destination or passing through such destination. 24. following limitations should be kept in mind: • Present government policy which doesn't allow casino is the foremost limitation of such project. • Assessment of the exact project cost has to be done at later stage.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director. well-designed utility systems and control on landuse transformation will be required. • The success would depend upon the marketing and quality of services provided by the establishment.doc/01 .

4 Limitation While using this project profile. Further is having all facilities like attached bathroom (hot/cold water). Months Schedule 1 2 3 4 5 6 7 8 9 10 11 Detailed Project Report preparation Project Appraisal and Finance Acquisition of land Land Development Building and civil works Facilities procurement Project operation 25-1 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.e. from inception to commissioning will take around 24 months. The proposed train will have total 21 coaches out of which. 25.Bathinda . 2 will have Restaurant and remaining 17 coaches will have 5 star hotel. following limitations should be kept in mind: • The success would depend upon the marketing and quality of services provided. The train will start from Delhi connect Bathinda via Patiala. 25. 2 will have Gen.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director. TV.doc/01 12 13 14 15 16 17 18 19 20 21 22 23 24 . Sofa. 25.Patiala .1 Project Concept "Patiala Palace on Wheels" is a project suggested on the lines of the train which runs between Delhi and Rajasthan. Ministry of Tourism Punjab 25 PALACE ON WHEELS (Tourism Infrastructure) 25.2 Possible Locations Delhi .Amritsar . go to Amritsar and come back Delhi back in 5-6 days.3 Market Demand / Segment / Target Market High-end domestic tourists and foreign tourist. set. • Detail Technical viability of the project has to be assessed. Each coach can accommodate 8 passengers. A/c etc.Delhi 25.5 Project Implementation Period The project implementation period i. • The financial viability of the project is worked out at constant price basis and it will vary from these projections due to inflationary economy. • Project cost details are indicating details have to be would out during the time of implementation.

11 2047.05 1361.how & Detailed Engg. Ministry of Tourism Punjab 25.00 .22 186.00 49.03 50.54 258. in Lakhs 0.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director.40 2.8 Sr.doc/01 Rs.85 2. No 1 2 3 4 5 6 7 8 9 10 49640 35 40 45 50 1 2 15% 15% Project Cost Particulars Land & Site Development Civil Works Equipment including Coaches Know .00 137.7 1 No 1 1 2 20 5 19 10 58 Assumptions Capacity per Year in Numbers Tourist Occupancy Rate in % 1st Yr 2nd Yr 3rd Yr 4th Yr Rate of Income Tax 35% +Surcharge 2% Debt Equity Equity Debt Interest On Long Term Loan On Working Capital Construction Cost 2 3 4 5 25.20 2047.6 Manpower Position Restaurant Manager Chief Cook TTC Waiter Technician Security Safaiwala /Unskilled Labour Grand Total 25. Miscellaneous Fixed Assets Preliminary Expenses Pre-operatives Expenses Margin Money on Working Capital Contingencies Total Project Cost Say 25-2 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.

Ministry of Tourism Punjab 25.62 2047.60 Rs.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director. No 1 2 3 Description Raw Material Other expenses Outstanding Debtors Total 25.79 174.75 4653.62 1334.64 Rs. in Lakhs 3rd Yr 4th Yr 174.11 Income Statement No of month 1 2 0.63 3723.75 4653.13 768.14 135.9 Means of Finance Equity Debt Total Rs.52 193. in Lakhs Description Yr-1 Capacity Yr-2 Yr-3 Yr-4 Yr-5 Yr-6 Yr-7 Yr-8 Yr-9 Yr-10 35 40 45 50 50 50 50 50 50 50 17374 19856 22338 24820 24820 24820 24820 24820 24820 24820 3257.10 Working Capital S.75 4653.59 946.doc/01 .91 1206.61 2nd Yr 155.52 193.58 1371.75 4653.75 Utilisation Total Tourist Total Sales Revenue 25-3 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12. in Lakhs 675.75 4653.13 1078.75 4653.91 857.20 33% 67% 100% 25.38 4653.00 4188.73 657.39 155.5 MM 25% 30% 20% 1st Yr 135.73 928.

21 144.75 130.50 144.59 94.78 2655.09 2655.06 698.84 3353.78 488.84 3353.52 538.58 543.09 238.98 164.30 322.98 164.03 1299.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.84 Expected 3257.53 405.40 34.79 204.88 128.88 2375.13 342.74 205.13 13.75 4653.91 1299.72 553.52 538.75 4653.53 570.45 628.01 25. Ministry of Tourism Punjab 25.75 943.24 566.78 2655.doc/01 .33 486.44 990.75 597.75 4653.72 100.40 34.13 13.25 2608.57 2608.78 2655.70 718.97 392.06 698.90 364.13 13.26 698.25 2608.98 164.61 974.00 4188.91 1299.43 402.98 164.73 762.25 2608.25 2608.21 730.62 592.40 34.98 318.68 644.12 Project Profitability Rs.75 4653.75 4653.06 698.50 703.35 3353.40 34.75 4653.06 113.91 1299.50 144.38 2190.74 197. in Lakhs Particulars Year Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 1777.13 13.26 372.24 566.25 2608.13 34.84 3353.98 Profit Before 472.78 2655.50 Depreciation 164.91 205.64 558.98 164.06 Total 2314.49 327.24 537.98 164.13 13.98 164.84 3353.00 561.50 Operating Cost Administrative Overheads Salaries Sub Total Sales Expenses Sales Revenue Gross Profit Financial Expenses Interest On Term Loan Interest On Working Capital Sub Total 306.30 60.50 144.78 2655.91 1299.17 162.62 592.40 34.26 827.73 288.72 553.25 2608.85 3051.14 930.13 13.40 34.59 757.84 3353.50 170.95 608.97 726.00 561.15 1137.25 13.97 443.40 1825.56 116.40 2423.97 443.85 896.72 990.98 164.38 273.51 Tax Provision For Tax Profit After Tax Retained Profit Cash Accrual From Operations 25-4 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.91 1299.98 164.13 13.40 34.58 543.82 397.13 13.26 372.50 144.06 698.55 708.63 3723.06 698.40 34.44 67.62 144.84 3353.13 13.50 144.79 307.75 597.78 2655.43 964.85 2142.40 34.38 4653.50 144.56 861.70 200.90 405.50 144.02 2748.91 1299.06 698.

50 144.59 94.93 1134.59 757.63 809.97 586.24 1066.49 1613.02 495.17 972.61 150.17 162.67 3322.98 670.17 4582.93 1134.78 537.22 570.60 Interest in Term Loans (R/C) Interest on LT 205.98 1301.50 1849.97 392.03 127.93 1134.56 116.94 819.98 164.49 92.91 1299.99 1082.76 258.76 5340.73 288.50 144.11 952.85 344.04 3820.50 144.98 164.91 1299.37 498.22 312.60 228.28 Opening Balance of Cash in Hand & in Bank Net Surplus / Deficit (A-B) Closing Balance of Cash in Hand and at Bank 25-5 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.23 885.01 25.74 197.30 60.98 164.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.90 364.13 762.91 1299.50 67. Sources of Funds Increase in Equity 676 Profit Before Tax with Interest Added Back Depreciation Increase in Long 1372 Term Loan Increase in Bank Borrowings Total (A) 2047 B.70 200.40 1299.98 164.90 loan Interest on Bank Borrowings for Working Capital Taxation Total (B) 1788.43 402.50 1849.52 1392.93 1134.97 2330.98 164.93 92.98 164.13 342.06 2819.13 Cash Flow Rs.08 1229.61 502.62 144.88 128.97 2330.93 1134.60 228.82 810.09 1410.82 397.17 4582.32 542.93 164.54 801.72 100.09 1410.98 318.98 164.50 144.98 164.47 480.74 205.24 1066.50 144.75 130.91 1299.98 127.06 113.41 439.06 2819.09 489.04 3820.60 228.60 228.98 Expenditure for the Project/ Expansion Increase in Current Assets Decrease in Secured Medium & Long Term Borrowings Long Term Loan 228.91 928. Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 778.39 107. Ministry of Tourism Punjab 25.50 144.67 3322.98 Period A.91 1299.60 228.30 797.98 164. in Lakhs Description Const.51 258.05 1134.22 570.93 1134.doc/01 .40 258. Disposition of Funds Capital 1788.

97 2330.07 964.60 670.92 6221.62 Working Capital Loan Total Liabilities Assets: Gross Fixed Assets Less: Depreciation Net Fixed Assets Current Assets Cash & Bank Balance Total Assets 25.17 4582.07 Reserves & Surplus Term Loan Long Term Loan 1371.58 675.04 4582.44% 25-6 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.58 675.15 304.06 2857.24 1221.61 1078.58 675.20 3122.30 963.11 634.81% 33% 2.24 1066.50 1849.60 1334.60 1334.38 5290.60 1334.15 304.58 675.38 5290.13 469.98 164.98 164. Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 Period Liabilities : Equity 675.63 4628.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.39 778.75 3911.26 778.doc/01 .98 164.98 164.98 1624.32 870.62 1334.58 405.15 Financial Indicators IRR Average Cash Break Even Point DSCR (in 4th Year) ROI ( in 4th Year) 17.04 1129.62 1143.30 963.67 3322.74 56.30 963.14 Balance Sheet Particulars Operating Years Const.19 1371.98 164.30 963.22 570.04 3820.76 5340.09 799.75 3911.17 4313.07 964.62 1371.09 799.20 928.98 1788.20 3122.75 4953.42 685.18 139.98 164.29 3423. Ministry of Tourism Punjab 25.92 6221.13 469.85 3603.58 675.58 675.77 5623.98 1624.98 164.18 164.58 675.60 1334.11 634.00 1459.07 1788.54 6814.58 675.60 1334.30 963.98 164.85 3603.28 2047.60 1334.60 258.02 914.58 675.06 2819.02 1294.30 963.75 4953.98 1788.76 1760.64 1206.34 2304.66 5175.63 4628.54 6814.98 164.81 457.29 3985.77 5623.04 1129.81 963.58 675.02 1294.00 1459.30 2047.17 4313.21 228.09 1410.

26. The train will run between Jalandhar and Jaijon village. following limitations should be kept in mind: • The success would depend upon the marketing and quality of services provided. • The financial viability of the project is worked out at constant price basis and it will vary from these projections due to inflationary economy.e.Jaijon Doaba . • Project cost details are indicating details have to be would out during the time of implementation.6 Project Implementation Period The project implementation period i.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director. The train will have 4 AC Coaches with 5 star facility.Jalandhar Market Demand / Segment / Target Market High-end domestic tourists and foreign tourist. • Detail Technical Viability of the Project has to be assessed.1 Project Concept A heritage train is suggested for Jaijon Doaba village in Hoshiarpur. Months Schedule 1 2 3 4 5 6 Detailed Project Report preparation Project Appraisal and Finance Acquisition of land Land Development Building and civil works Facilities procurement Project operation 26-1 of 5 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.5 Limitation While using this project profile.doc/01 7 8 9 10 11 12 13 14 15 16 17 18 . 26. from inception to commissioning will take around 18 Months.2 • 26.4 Environmental implications 26.3 Proposed Route Jalandhar . Ministry of Tourism Punjab 26 HERITAGE TRAIN (Tourism Project) 26. 26.

40 2. Miscellaneous Fixed Assets Pre-operatives Expenses Margin Money on Working Capital Contingencies Total Project Cost Rs.7 Manpower Position Manager Chief Cook TTC Waiter Technician Security Safaiwala /Unskilled Labour Grand Total 26.94 340.37 21.01 353.92 .how & Detailed Engg.doc/01 Rs. in Lakhs 0. Ministry of Tourism Punjab 26.75 202.91 228.31 Means of Finance Equity Debt Total 33% 67% 100% 26-2 of 5 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12. in Lakhs 125.15 6.70 30.9 S.10 Nos. No 1 2 3 4 5 6 7 8 9 26.00 26.00 50.8 1 2 3 4 5 6 26. 1 1 1 10 2 4 10 29 Assumptions Capacity Per Year in Number Total Tourist in Numbers Occupancy Rate in % 1st Yr 2nd Yr 3rd Yr 4th Yr Rate of Income Tax 35% +Surcharge 2% 11680 60 70 80 90 Debt Equity Equity Debt Interest On Long Term Loan On Working Capital Construction Cost Building construction cost per square feet in Rs 1 2 15% 15% 750 Project Cost Particulars Land & Site Development Civil Works Equipment including Fishes & Orchids Know .Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.

62 Sales Expenses Revenue Gross Profit Financial Expenses Interest On Term Loan Interest On Working Capital Provision For Tax Profit After Tax 55.98 4.78 27.84 78.24 121.64 Expected Sales 350.78 65.39 17.84 78.96 196.5 Yr-1 Yr-2 Yr-3 MM 25% 30% 20% Yr-4 1st Yr 8.29 224.62 12.39 17.90 116.68 13.14 154.80 249.84 78.99 91.75 90.09 111.60 Total visitors Total Sales Revenue 26.01 96.05 19.62 Sub Total 42.47 120.09 2nd Yr 10.60 525.40 408.96 196.80 249.39 17.84 Total 226.96 196.39 17.30 14.00 88.62 12.62 12.29 224.60 525.96 196.23 25.28 249.58 46.76 55.69 58.20 525.84 78.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.60 525.84 78.13 8.64 328.49 Cash Accrual 80.80 467.doc/01 .95 75.29 224.39 12.22 66.23 25.38 15.72 49.60 123.13 8.72 164.47 21.25 206.23 25.29 224.75 81.64 189.15 214.60 525.74 54.90 104.20 34.96 196.23 25.08 21.13 8.60 525.64 328.91 87.20 32.71 Yr-7 Yr-8 Yr-9 Yr-10 Income From Train Capacity Utilisation 60 70 80 90 90 90 90 90 90 90 7008 8176 9344 10512 10512 10512 10512 10512 10512 10512 350.15 63.39 17.80 467.76 232.62 12.29 224.62 12.60 78.91 87.60 525.03 93.60 525.60 525.13 Project Profitability Particulars Operating Cost Administrative Year Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 148.29 22.72 From Operations 26-3 of 5 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.84 78.29 224.78 65.87 63.60 525.87 85.64 328.12 Income Statement Description No of month 1 2 0.68 9.64 328.72 49.75 90.32 70.87 85.80 249.80 52.40 408.13 Overheads Salaries 17.69 132.59 16.99 91.39 17.23 25.60 525.04 137.00 88.71 276.12 95.13 8.96 196.83 62.14 73.75 44.29 8.28 8.62 Depreciation 25.01 96.08 302.14 112.23 25.66 Yr-5 Yr-6 Rs.54 10.44 149.64 328.45 17.62 12.25 95.49 Retained Profit 55.13 8.01 91.13 8.44 132.80 249.39 17.No 1 2 3 Description Raw Material Other expenses Outstanding Debtors Total 26.80 249.17 39.56 61.22 116.60 525.23 Profit Before Tax 55.23 25.39 17. Ministry of Tourism Punjab 26.17 11.69 33.13 8.23 25.12 13.08 78.72 63.34 29.11 Working Capital S.39 17.74 143.25 95.20 525.84 196. in Lakhs 3rd Yr 4th Yr 11.99 28.13 8.36 328.64 328.62 12.23 25.98 116.84 159.13 50.77 224.13 8.89 12.80 249.39 Sub Total 174.96 34.60 525.37 44.23 113.12 159.

11 196. Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 98.72 513. Ministry of Tourism Punjab 26.37 215.73 171.37 Interest on Bank Borrowings for Working Capital Taxation Total (B) 318.15 63.85 8.15 180.23 25.94 592.65 35.62 12.13 50.61 Opening Balance of Cash in Hand & in Bank Net Surplus / Deficit (A-B) Closing Balance of Cash in Hand and at Bank 26-4 of 5 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.23 25.96 196.99 205.31 94.23 25.96 78.49 139.68 9.94 592.05 70.96 10. Disposition of Funds Capital Expenditure 318.65 143.42 285.69 58.56 165.73 171.23 56.52 359.42 285.98 4.75 122.00 Period A.49 76.75 435.96 196.96 196.37 215.81 50.01 122.14 Cash Flow Description Const.73 75. Sources of Funds Increase in Equity 126 Profit Before Tax with Interest Added Back Depreciation Increase in Long 228 Term Loan Increase in Bank Borrowings Total (A) 354 B.31 94.61 for the Project/Expansion Increase in Current Assets Long Term Loan Interest on LT loan 34.38 15.18 713.23 25.52 359.20 32.73 171.87 63.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.00 38.10 74.74 118.83 62.62 12.73 171.46 107.96 196.24 70.57 172.20 34.24 121.18 713.41 72.96 196.34 29.00 38.62 12.31 59.75 435.23 25.doc/01 .22 78.78 27.23 25.23 25.17 11.08 21.00 38.62 13.58 46.65 834.61 171.97 78.62 12.28 8.56 165.54 10.19 38.62 12.00 38.24 35.00 38.62 121.23 25.19 11.73 171.22 75.99 118.73 25.47 120.62 12.15 8.66 15.04 11.94 135.73 171.74 120.23 25.72 35.72 513.74 54.39 12.

18 713.01 116.92 217.31 668.23 25.47 167.23 563.01 152.92 466.24 142.00 76.16 Financial Indicators IRR Average Cash Break Even Point DSCR (in 4th Year) ROI ( in 4th Year) 18.31 719.23 25.00 38.05 921.12 54.11 84.30 1016.72 513.11 84.91 125.60 527.91 55.37 353.09 116.23 25.52 359.17% 26-5 of 5 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.92 217.38 268.78 91.69 192.23 25.23 25.02 711.09 116.60 527.90 116.92 466.09 35.81 75.55 66.27 806.30 1016.24 142.76 228.96 67.31 668.00 56.23 563.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.71 104.28 344.23 25.91 125.11 84.37 257.01 190.38 268.11 84.01 Working Capital Loan Total Liabilities Assets: Gross Fixed Assets Less: Depreciation Net Fixed Assets 318.25 619.96 84.79 Period Liabilities : Equity 125.61 293.72 105.11 84.09 116.91 Reserves & Surplus Term Loan Long Term Loan 228.15 242.91 125. Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 125.28 433.91 125.04 825.61 318.02 615.55 25.23 293.11 84.56 165.05 921.31 719.doc/01 .66 93.15 Balance Sheet Particulars Operating Years Const.00 114.11 353.65 834.01 116.79 318.91 125.75 435.91 125. Ministry of Tourism Punjab 26.37 215.25 619.47 167.23 25.09 116.50 171.31 94.91 125.02 524.42 285.01 228.23 25.61 Current Assets Cash & Bank Balance Total Assets 26.43% 35% 2.05 772.91 125.05 772.91 125.15 242.69 192.04 825.78 91.32 78.09 116.09 116.94 592.23 25.

27. 27. 27. this is likely to have the impact on: • Land use transformation: • Pollution (i) Air pollution and noise Impact on air environment will be almost negligible. well-designed utility systems and control on landuse transformation will be required. Increases vehicular movements can be a source for gaseous emissions but the overall impact will not be significant. high end domestic tourists and a very small segment of foreign tourists.6 Socio-economic impact The socio-economic impact of these projects would not be very significant. Ministry of Tourism Punjab 27 GOLF RESORT (Tourism Project) 27.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director.1 Negative Impacts The project is likely to develop commercial activities in the area. 27. 27.4 Environmental implications 27. 27. Though not prominently significant.3 Market Demand / Segment / Target Market Market demand would be for rich locals.doc/01 . following limitations should be kept in mind: 27-1 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.4.5 Suggestions Proper environment management.2 Possible Locations The project is suggested at Anandpur Sahib.7 Limitation While using this project profile.1 Project Concept: Golf course provides entertainment facility to the high-end tourists.

Cook Golf Equipment Operator Restra Boy Unskilled Gen Operator cum Gardner Chawkidar Swimming Pool Incharge Grand Total Nos. from inception to commissioning will take around 24 Months. • The financial viability of the project is worked out at constant price basis and it will vary from these projections due to inflationary economy.e.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.9 Manpower Position Manager Receptionist cum Clark cum Accountant Cook Steward Caretaker Asst. Ministry of Tourism Punjab • The success would depend upon the marketing and quality of services provided by the establishment. • Project cost details are indicating details have to be would out during the time of implementation. 1 1 1 2 1 1 3 4 10 1 2 1 28 27-2 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12. • The success of such project will depend on the exact inflow of tourists to that destination or passing through such destination. Months Schedule 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 Detailed Project Report preparation Project Appraisal and Finance Acquisition of land Land Development Building and civil works Facilities procurement Project operation 27.8 Project Implementation Period The project implementation period i. 27.doc/01 23 24 . • The success of such a project will depend on development of basic infrastructure at the place as well as increase in overnight stay tourist at that destination.

Miscellaneous Fixed Assets Pre-operatives Expenses Margin Money on Working Capital Contingencies Total Project Cost Rs.00 38.09 20.11 S.88 493.13 S.25 926.17 11.how & Detailed Engg.60 84.64 31. Ministry of Tourism Punjab 27.12 Project Cost Particulars Land & Site Development Civil Works Equipment Know .5 27-3 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.76 10. in Lakhs 305.00 11.46 6.68 0.doc/01 MM 25% 30% 20% 1st Yr 0.93 926.12 75.53 2nd Yr 0.39 19.76 33% 67% 100% Working Capital Description Raw Material Other expenses Outstanding Debtors Total No of month 1 2 0.61 36. No 1 2 3 4 5 6 7 8 9 27.83 620.77 Rs. in Lakhs 3rd Yr 4th Yr 0.76 Means of Finance Equity Debt Total 27.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director. in Lakhs 200.42 4.50 19.No 1 2 3 Rs.76 24.49 .96 16.53 8.27 25.10 1 2 3 5 6 Assumptions Capacity per Year in Numbers Golf Total Bed Night (Double Room) Total Bed Night (Single Room) Capacity of Restaurant Occupancy Rate in % 1st Yr 2nd Yr 3rd Yr 4th Yr Rate of Income Tax 35% +Surcharge 2% Debt Equity Equity Debt Interest On Long Term Loan On Working Capital Room 50 50 100 100 Restaurant 60 70 80 50 36500 730 730 18250 Golf 40 50 60 30 1 2 15% 15% Construction Cost 27.68 12.

55 25.60 50 50 100 100 100 100 100 100 100 100 365 365 730 730 730 730 730 730 730 730 Income From Room 5.46 1.83 3.60 14.19 2.65 Single Room From Local Visitor Capacity (In %) 50 60 70 80 80 80 80 80 80 80 Total Number of Visitor 9125 10950 12775 14600 14600 14600 14600 14600 14600 14600 Income From 9.95 10.23 591.10 2.46 1.60 14.60 14.78 25.65 3.19 2.00 456.46 1.25 18.46 1.46 1.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.30 591.30 591.30 14. Ministry of Tourism Punjab 27.65 3.25 18.73 0.95 12.50 547.25 30 40 50 60 60 60 60 60 60 60 10950 14600 18250 21900 21900 21900 21900 21900 21900 21900 273.55 25.50 547.19 2.65 3.95 10.65 3.95 10.50 547.48 10.50 547.50 297.30 591.46 1.65 3.14 Income Statement Rs.95 10.46 1.73 1.60 14.60 14.55 25.19 From Single Room 0.60 14.60 14.19 2.30 591.25 18.19 2.78 14.60 10.13 10.25 547.95 12.55 25.46 Income From 1.75 365.95 Total Income From 12.78 16.25 18.60 14.30 7.30 Local Visitor Total Income From Restaurant Total Income From Golf Capacity (In %) Total Number of Golfer Total Income From Golf Total Sales Revenue Rs in Lakh 27-4 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.48 390.83 1. in Lakhs Description Yr-1 Yr-2 Yr-3 Yr-4 Yr-5 Yr-6 Yr-7 Yr-8 Yr-9 Yr-10 Income From Room Tariff From Double Rooms Occupancy Rate (In %) 50 50 100 100 100 100 100 100 100 100 365 365 730 730 730 730 730 730 730 730 7.60 14.60 14.19 2.55 25.55 498.50 547.65 3.48 5.60 14.10 1.doc/01 .50 547.43 18.25 18.78 12.95 10.60 14.55 Total Number of Room Night Income From Double From Single Room Occupancy Rate (In %) Total Number of Room Night Room Tariff Income From Restaurant From Room Service From Double Room 1.55 25.55 25.30 591.60 14.95 10.30 591.65 3.19 2.95 10.25 18.

69 281.28 0.56 66.77 437.56 66.74 524.74 93.84 57.74 524.69 27.28 0.77 256.21 4.91 29.95 3.28 0.40 Expected Sales Revenue Gross Profit Financial Expenses Interest On Term Loan Interest On Working Capital Profit Before Tax Provision For Tax Profit After Tax 104.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.48 269.53 166.14 From Operations 27-5 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.26 73.62 157.72 21.56 66.64 2.84 57.doc/01 .21 4.38 336.82 252.93 282.21 275.93 282.57 29.70 462.32 175.30 591.72 21.84 57.82 252.21 4.89 77.56 66.84 57.00 15.86 262.72 21.22 34.28 0.28 0.56 66.14 93.74 524.30 591.57 29.17 11.64 4.30 257.99 36.84 286.99 36.30 591.99 36.84 57.30 591.21 Sub Total 95.87 19.94 18.61 314.68 136.65 310.99 66.90 31.00 15.21 4.28 0.21 42.28 0.99 36.42 46.74 524.84 57.72 21.05 462.05 333.81 21.31 327.48 390.85 194.99 36.99 Sales Expenses 14.21 275.53 451.72 Administrative 0.21 4.00 15.21 4.94 62.50 388. in Lakhs Particulars Year Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 Operating Cost 9.23 524.17 138.12 180.69 252.72 21.14 89.85 4.49 420.28 Overheads Salaries 15.01 435.84 57.96 404.53 339.37 15.00 15.72 21.77 256.99 36.17 182.00 15.28 0.00 15.30 591.48 269.78 60.19 147.56 297.74 524.00 Sub Total 25.57 29.09 53.17 138.84 57.01 181.77 340.30 Retained Profit 104.08 36.57 Total 40. Ministry of Tourism Punjab 27.74 58.38 96.00 15.09 92.00 15.53 24.55 498.00 196.00 15.21 Depreciation 57.57 29.56 66.24 2.30 591.84 57.85 194.26 36.98 20.74 524.86 262.69 281.99 91.84 104.57 29.15 Project Profitability Rs.57 29.28 0.70 320.30 Cash Accrual 162.70 43.21 4.23 591.

21 185.21 216.99 91.91 322.53 166.76 4.84 57.21 4.01 1933.84 57. Ministry of Tourism Punjab 27.21 505.73 1593.49 103.17 114.08 711.17 1362.21 4.84 57.64 4.21 4.34 1139.55 524.64 Interest on Bank 2.21 505.61 4.01 1933.56 230.90 466.73 1593.52 441.14 4.18 294.76 B.55 278.00 357.49 103.51 313. Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 199.68 136.26 73.49 103.67 Opening Balance of Cash in Hand & in Bank Net Surplus / Deficit (A-B) Closing Balance of Cash in Hand and at Bank 27-6 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.94 4.49 103.78 528.40 466.14 93.90 466.04 211.53 4.32 293.84 57.74 19.54 3.69 27.21 42.32 175.21 4.41 195.84 57.40 Borrowings for Working Capital Taxation Total (B) 922.49 103.90 466. Disposition of Funds Capital Expenditure 922.84 57.93 379.01 181.90 57.60 162. Sources of Funds Increase in Equity 305.08 711.21 147.74 524.60 157.49 Interest in Term Loans (R/C) Interest on LT loan 93.21 43.17 11.95 3.82 223.12 180.84 57.doc/01 .84 14.17 for the Project/Expansion Increase in Current Assets Decrease in Secured Medium & Long Term Borrowings Long Term Loan 103.53 6.46 184.74 524.74 58.84 57.88 Period A.53 2272.16 Cash Flow Description Const.91 146.92 301.32 341.60 162.90 466.19 147.14 89.87 206.74 524.83 Profit Before Tax with Interest Added Back Depreciation Increase in Long 620.21 4.62 157.84 4.21 4.24 5.81 272.13 922.28 340.00 357.90 466.74 524.90 466.74 524.34 1139.24 2.84 57.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.53 307.13 922.93 Term Loan Increase in Bank Borrowings Total (A) 926.17 1362.53 339.

47 206.83 305.87 1189.98 103.80 1916.17 864.84 57.30 459.14 517.43 1591.49 36.83 305.17 Assets Current Assets Cash & Bank 4.83 305.52 2088.83 305.94 1479.65 690.33 806.65 690.49 162.07 620.47 1285. Ministry of Tourism Punjab 27.84 57.65 2652.83 305.93 Loan Working Capital Loan Total Liabilities Assets: Gross Fixed Assets Less: Depreciation Net Fixed 922.15 1755.05 28. Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 305.63 57.34 1139.84 57.94 19.08 711.46 401.82% 17% 2.17 922.05 28.96 2371.01 1933.81 1750.14 517.49 36.95 922.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.17% 27-7 of 7 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.60 947.05 28.76 Financial Indicators IRR Average Cash Break Even Point DSCR (in 4th Year) ROI (in 4th Year) 17.18 926.53 25.94% 56.30 459.98 575.83 305.33 806.13 922.87 1189.80 1916.84 57.83 305.43 1591.17 Balance Sheet Rs.49 36.83 104.49 36.93 620.52 2088.95 310.81 1750.08 2037.49 748.79 19.65 2652.77 2319.49 748.84 57.61 36.44 413.84 57.17 1362.53 2272.49 36.76 1045.98 575.83 305.05 28.00 357.83 690.83 Reserves & Surplus Term Loan Long Term 620.47 1285.93 517.46 401.02 437.21 505.95 Period Liabilities : Equity 305.82 632.82 632.47 1209.69 24.05 28.05 926.63 343.84 57.49 36.67 1045.24 28.84 57.17 243.34 1438.77 31.49 14.73 1593.83 305.34 1438.84 57. in Lakhs Particulars Operating Years Const.60 Balance Total Assets 27.84 864.05 28.doc/01 .96 2371.

2 Possible Locations The project is suggested at Patiala.doc/01 .2 Suggestions Proper environment management.1 Negative Impacts The project is likely to develop commercial activities in the area.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director. well-designed utility systems and control on landuse transformation will be required. Increases vehicular movements can be a source for gaseous emissions but the overall impact will not be significant.1 Project Concept Race course provides entertainment facility to the high-end tourists. high end domestic tourists and a very small segment of foreign tourists. 28. this is likely to have the impact on: • Land use transformation: • Pollution: (i) Air pollution and noise: Impact on air environment will be almost negligible. 28.3 Market Demand / Segment / Target Market Market demand would be for rich locals. 28. Though not prominently significant.4 Environmental implications 28. 28-1 of 2 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12. Ministry of Tourism Punjab 28 RACE COURSE (Tourism Project) 28.5 Socio-economic impact The socio-economic impact of these projects would not be very significant.4. 28. 28.4.

6 Limitation While using this project profile. 28-2 of 2 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.doc/01 . Ministry of Tourism Punjab 28. • The actual cost needs to be worked out at a later date based on the configuration. following limitations should be kept in mind: • The success would depend upon the marketing and quality of services provided by the establishment.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director. • The success of such project will depend on the exact inflow of tourists to that destination or passing through such destination.

5 Socio-economic impact Significant socio-economic impacts are envisaged as the local artists. 29. (ii) Positive Impacts The project will help in creating general environmental awareness. Visitors will leave the area feeling they have made new friends and with information on the many positive developments going on in rural Punjab.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Consultants and Engineers Limited Joint Director. 29. It will also offer them the opportunity to experience the rural way of life. This will be a form of tourism in which local people will be closely involved. 29-1 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.2 Possible Location(s) The project is suggested at Chhatbir Village in Patiala District. They will show tourists aspects of the area in which they live and of their daily life.3 Market Demand / Segment / Target Market The target group is domestic and foreign tourists both. 29.doc/01 . It will help in developing cultural understanding among the tourists.4 Environmental implications (i) Negative Impacts As such no major adverse is anticipated due to this project as only local resources are proposed to be utilised for developing this project. The lodgings designed in the traditional style and built of local materials. provision of special meals offering local food products and traditional cuisine. local folk dance and music can become a part of the product. 29. The project has been conceptualized as a model to develop further villages on similar pattern. The projects based on the above philosophy include: • Village Tour centre at Patiala district • Classical/folk dance & music and Food Festivals. Ministry of Tourism Punjab 29 SADA PIND (Tourism Project) 29. women groups and people associated with handicrafts will get more opportunities for their livelihood.1 Project Concept This concept will be an approach to develop the community-based tourism that directly benefits the villagers.

9 Assumptions 1 Capacity per Year in Numbers Total Room Night(Log Hut) Occupancy Rate in % 1st Yr 2nd Yr 3rd Yr 4th Yr Rate of Income Tax 35% +Surcharge2% Debt Equity Equity Debt Interest On Long Term Loan On Working Capital Construction Cost Building/log-hut/Sq. Ministry of Tourism Punjab 29.7 Project Implementation Schedule The project implementation period i. from inception to commissioning will take around 6 Months. Schedule Month 1 2 3 4 5 6 Detailed Project Report preparation Project Appraisal and Finance Building and civil works Facilities procurement Project operation 29. • The success of such project will depend on proper marketing and originality of the product.150 75 500 500 . • Project cost details are indicating details have to be would out during the time of implementation.8 Manpower Position Manager Cum Accountant Guide Choukidar/security Unskilled Grand Total No 1 1 4 10 16 29. Feet in Rs 2 3 4 5 6 29-2 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12. Feet in Rs Office/Sq.150 0.6 Limitation While using this project profile.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.e. Feet in Rs Utility/Sq.doc/01 3650 55 65 75 80 0. 29. following limitations should be kept in mind: • Place for this project is identified based on our field survey and destination prioritisation and inflow of tourists at this destination.

24 1.20 Rs.No 1 2 3 Description Raw Material Other expenses Outstanding Debtors Total No of month 1 2 0.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.23 0.60 14.17 1.60 14.13 Income Statement MM 25% 30% 20% 1st Yr 0.60 1.49 2. in Lakhs 2. No 1 2 3 4 5 6 7 8 9 29.42 1.00 0.96 2nd Yr 0.83 7.11 Particulars Land & Site Development Civil Works Equipment Miscellaneous Fixed Assets Preliminary Expenses Pre-operatives Expenses Margin Money on Working Capital Contingencies Total Project Cost Rs.61 2.39 0.86 13. in Lakhs 2.58 1.38 4.51 0.46 Rs.20 0.21 Means of Finance Equity Debt Total 29.60 29-3 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.66 7.87 0.12 Rs. in Lakhs Description Yr-1 Yr-2 Yr-3 Yr-4 Yr-5 Yr-6 Yr-7 Yr-8 Yr-9 Yr-10 55 65 75 80 80 80 80 80 80 80 Income From Log Hut Capacity Utilisation Total Log Hut Night 2008 2373 2738 2920 2920 2920 2920 2920 2920 2920 Total Sales Revenue 10.60 14.37 0.5 29. in Lakhs 3rd Yr 4th Yr 0.60 14.doc/01 .60 14. Ministry of Tourism Punjab 29.95 0.38 2.04 11.57 0.20 1.69 14.10 Project Cost S.21 33% 67% 100% Working Capital S.60 14.54 0.61 0.

25 5.86 3.98 2.31 9.25 5.93 4.20 0.33 0.60 14.27 0.72 0.93 4.72 Retained Profit 0.29 4.20 0.84 0.20 0.04 11.37 0.72 2.64 2.64 2.26 0.27 0.86 3.93 4.99 3.60 1.41 1.25 5.69 14.43 1.67 9.54 3.72 0.25 5.25 5.67 9.25 0.25 5.93 4.52 2.86 3.31 9. Ministry of Tourism Punjab 29. in Lakhs Particulars Year Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 Operating Cost 2.doc/01 .31 9.25 Overheads Salaries Sub Total 7.20 0.27 0.11 1.24 0.85 2.22 4.24 9.11 1.27 0.48 0.98 2.86 3.82 1.27 Depreciation 0.66 Profit After Tax 0.93 4.80 2.00 Expected Sales Revenue Gross Profit Financial Expenses Capital Operations 29-4 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.60 14.53 1.72 2.21 0.27 0.17 4.75 2.27 0.60 14.37 0.14 Project Profitability Rs.27 0.13 9.66 1.52 2.34 1.21 0.36 0.37 0.58 1.47 1.60 14.37 0.31 9.27 0.27 0.67 10.27 Profit Before Tax 0.99 3.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.57 2.67 9.37 0.67 9.20 0.76 9.04 0.14 2.01 1.47 9.20 0.67 9.34 0.72 0.80 4.26 2.94 0.06 9.93 4.27 Sub Total 0.20 0.93 4.31 9.86 13.25 5.86 3.55 1.30 0.31 3.05 4.58 2.25 5.27 0.31 Sales Expenses 0.27 0.55 1.80 2.25 5.68 3.86 Administrative 0.20 0.95 0.45 0.99 8.27 0.69 0.27 0.86 3.31 9.37 0.38 Provision For Tax 0.20 0.60 14.09 Interest On Working 0.93 Interest On Term Loan 0.87 2.39 2.37 Total 8.27 0.60 0.87 2.45 1.60 14.47 2.27 0.38 4.81 3.96 0.67 9.27 0.92 3.72 Cash Accrual From 0.58 2.47 2.57 0.20 5.

96 16.26 0.95 Opening Balance of Cash in Hand & in Bank Net Surplus / Deficit (A-B) Closing Balance of Cash in Hand and at Bank 29-5 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.27 1.59 1.05 2.66 Borrowings for Working Capital Taxation Total (B) 6.07 2.07 3.32 1.27 0.80 0.93 0.93 2. Ministry of Tourism Punjab 29.27 0.00 0.14 3.72 0.82 2.93 4.66 1.93 4.93 4.04 0.62 13.95 19.53 3.45 0.65 4.65 4.33 2.27 0.27 0.99 3.95 0.43 1.92 1.27 0.69 0.21 0.51 11.55 5.95 4.41 1.72 0.28 1.27 0.42 0.80 0.27 0.93 1.53 1.93 1.99 2.21 0.65 4.66 2.27 0.62 13.65 0.54 0.34 1.27 0.24 0.47 7. in Lakhs Description Const.80 0.98 4.88 2.96 16.01 1.11 2.67 2.27 0.14 3.27 0.15 Cash Flow Rs.27 0.57 0. Sources of Funds Increase in Equity 2 Profit Before Tax with Interest Added Back Depreciation Increase in Long Term 5 Loan Increase in Bank Borrowings Total (A) 7 B.93 4.51 11. Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 1.80 0.33 0.65 4.99 4.67 for the Project/Expansion Increase in Current Assets Decrease in Secured Medium & Long Term Borrowings Long Term Loan 0.452 1.46 9.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.65 4.09 Interest on Bank 0.54 0. Disposition of Funds Capital Expenditure 6.80 Interest on LT loan 0.80 0.18 0.46 9.17 0.13 0.81 2.41 1.93 4.doc/01 .82 2.96 0.94 3.22 2.47 7.09 Period A.27 0.24 0.52 2.35 4.47 1.27 0.27 0.65 4.93 1.27 0.54 0.55 5.

76 4.46 2.38 Reserves & Surplus Term Loan Long Term Loan 4.38 2.83 4.17 Financial Indicators IRR Average Cash Break Even Point DSCR (in 4th Year) ROI (in 4th Year) 19.51 11.80 1.12 8.21 3.87 16.67 6.30 5. Ministry of Tourism Punjab 29.17 Period Liabilities : Equity 2.46 2.27 0.47 11.01 18. Yr -1 Yr-2 Yr -3 Yr -4 Yr-5 Yr -6 Yr -7 Yr-8 Yr -9 Yr-10 2.35 6.27 0.55 1.27 0.03 4.66 3.38 0.14 3.91 23.20 2.73 1.73 19.12 5.49 4.64 11.Study Report on Preparation of 20 Years Perspective Plan for Dalal Consultants and Engineers Limited Development of Sustainable Tourism in Joint Director.46 2.41 64.62 13.45 22.23 17.42 1.16 Balance Sheet Rs.80 1.22 2.18 10.85 20.91 23.35 Working Capital Loan Total Liabilities Assets: Gross Fixed Assets Less: Depreciation Net Fixed Assets Current Assets 29.51 15.27 0.02 3.40 6.38 2.61 0.54 0.76 4.23 17.27 0.46 9.18 10.80 1.27 0.85 5.51 15.49 4.96 16. in Lakhs Particulars Operating Years Const.27 0.67 6.63 26.46 2.58 5.78 13.38 2.83 4.21 9.47 7.40 6.27 0.38 2.12 5.38 2.doc/01 .94 1.85 5.55 5.78 13.69% 65% 2.80 1.47 11.38 2.82 2.46 Cash & Bank Balance 0.30 5.58 5.80 1.38 2.96 2.63 26.03 4.38 2.22 13.80 1.38 2.41 1.80 7.46 2.80 1.21 9.95 Total Assets 7.67 6.95 19.46 2.40% 29-6 of 6 1450/Punjab/A/30 July 2002 C:\websiteadd\pplan\punjab\Volume II\Annexure 4\propro12.27 0.85 20.27 6.83 4.64 6.01 18.60 1.21 0.38 2.

Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). Department of Tourism Punjab APPENDIX 2.1: ADMINISTRATIVE SET UP OF PUNJAB Description Division Districts Tehsils/Sub divisions Sub Tehsil Zila Parishad Blocks Towns Cities Villages Source : Statistical Abstract of Punjab – 2000 1 of 1 1441/Karnataka/A/February 2003 Number 4 17 72 55 17 138 115 10 12413 .

55% Overall – 69. Economic Survey. Government of Punjab Reports and Statistical Abstract of Punjab 1 of 1 1441/Karnataka/A/February 2003 .362 Females – 11.296 2.963. 23040 Hindi & Punjabi Domestic – 2 (Chandigarh & Ludhiana) International – 1 (Amritsar) 84% 3726 Kms 45263 Kms .960 Crores 9.NH – 1729 Kms. SH & others – 43534 Hydle – 2855 MW Thermal – 2800 MW Nuclear – 90 MW Total – 5745 MW 2574 Number of Bank Branches (31.289.63% Females– 63.362 Sq. Department of Tourism Punjab APPENDIX 2.325.53 % 17 71 Males – 12. 54.03. Internet Services.Census of India – 2001 (Provisional Population Total Series) . Kilometres 1.2: PUNJAB – BASIC FACTS ABOUT PUNJAB 1 2 3 4 5 6 Capital Area Area % of the Country Districts Tehsils/Subdivisions Population (2001) 7 8 9 10 Total Population % of the Country Sex Ratio Population Density Literacy Rate 11 12 13 14 15 Net Domestic Product (1999-2000) Share of Hospitality Industry (Hotels and Restaurants) Per Capita Income (1999 – 2000) Main Languages Airports 16 17 18 19 Area under cultivation Railway Network Roads Network Power Generation (May 2001) 20 Chandigarh 50.95% Rs.37 874 Females per 1000 males 482 Persons per Sq. KM Males – 75.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR).2000) 21 Number of Post Offices 3941 22 Number of Police Stations 356 Sources: .96% Rs.934 Total – 24.

889 3570 Amritsar 3.464 5021 Patiala 1.045 3310 Nawanshahr 586.3: PUNJAB – DISTRICT-WISE POPULATION AREA AND LITERACY RATE Sr.074.207 5075 Kapurthala 752.702 2596 Faridkot 552.42 58.91 81.96 69.839.34 61. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 Name of District Population (2001) Area (Sq.998.296 50362 TOTAL Source : Census of India.751 1180 Ludhiana 3.287 1646 Jalandhar 1.04 69. Department of Tourism Punjab APPENDIX 2.753 5865 Muktsar (Khidrana) 776.110.953. 2001 (Provisional Population Totals Series) 1 of 1 1441/Karnataka/A/February 2003 Literacy Rate (%) 74.5 60.630 2174 Sangrur 1.54 63.56 77.51 52.466 1472 Bathinda 1.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR).508 2658 Hoshiarpur 1.1 76.313 1672 Firozpur 1.181.95 .49 74.478.86 78.4 76.000 2117 Fatehgarh Sahib 539.94 61.19 67.85 73.056 3627 24.744.352 3744 Moga 886.236 3377 Mansa 688. Km) Gurdaspur 2. No.67 63.096.637 1258 Rupnagar (Ropar) 1.289.030.

Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Joint Director General (MR).4: d 1 of 1 1441/Karnataka/A/February 2003 Dalal Mott MacDonald . Department of Tourism Punjab APPENDIX 2.

438 64.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR).955 5.010 26.278 16.5: TOTAL NUMBER OF REGISTERED VEHICLES IN PUNJAB Type of vehicle Two Wheelers Three Wheelers Cars Jeeps Taxis Buses Trucks Tractors Trailers Others Total Source: Statistical Abstract of Punjab – 2000 Numbers 1320.643 93.124 14.720 309 2.059 1 of 1 1441/Karnataka/A/February 2003 .140 371. Department of Tourism Punjab APPENDIX 2.442 1915.

Sada Singh Wala. Laggar. Sangatpur. No. Ghholia Khuri. Circle. Maru.6: REST HOUSES OF IRRIGATION DEPARTMENT IN PUNJAB Sr. Semmewali. Patiala. Uoha. Ghubaya. Danewala. District / Location Ferozpur Muktsar 2 1. Dhing Nangal. Pohwind. Rasoclpur. Bheni Bagha. Kamalwala. Kapurthala Patiala Sangrur Amritsar Bathinda Sangrur Faridkot Moga Ferozpur Ludhiana Source : Government of Punjab – Irrigation Department 1 of 1 1441/Karnataka/A/February 2003 Location of Rest House Jandwala. Sangrur Mansa Bathinda 3 4 Water Cell. Barra. Beham Jassa singh. Jourkian. Patiala. Department of Tourism Punjab APPENDIX 2. Dhiman Wali. Phulomithi. Kotra. 5 Upperbari Doab Circle. Ludhiana. Ladbanjara. Lopoke. 1 Name of Circle Ferozpur Canal Circle. Golewala. Herokalan. Chuhar Chak. Nanaran. 6 Sirhind Canal Circle. Joge-Wala Chakkar . Mehoan Sarai Mohalan. Waryam Khera. Jhahlawalw. Pandner. Fidda. Dialpura Mirza. Old Devigarh. Jansi Bagh Wali. Churiwalw. B. Malout (Ghaga). Malkon. Phalera. Jodhpur. Islanwala.M. Amritsar.B. Bajewala. Rajwanwali. Kandukhar. Chandigarh. Khara. Gulabgarh. Kasel. Diwan Khera. Khuban.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR). Mour Darake. Humjheri Musa. Lalu Chuman. Doraz. Pakhoke. Nathu Chahal Karhali. Kasam Bhatti.L.Circle. Sherewala.

HP HP. J&K..07 NL NR Chandigarh – Ludhiana 95 PUN 248.41 98. Department of Tourism Punjab APPENDIX 2.99 NL NR Taran Taran – Goindwal 21 PUN 37.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Dalal Mott MacDonald Joint Director General (MR).00 296. PUN PUN DL – Doubling NL – New Line GC – Gauge Conversion RE – Railway Electrification 1 of 1 1441/Karnataka/A/February 2003 Latest Anticipated Cost Amount (Rs.00 210 72.00 NL NR Kalka – Parvanoo 7 PUN 36.19 . PUN PUN NL NR Beas to Dera Baba Jaimal Singh 5 PUN 4.7: DETAILS OF ON GOING RAILWAY PROJECTS: 2002-03 Figures are as per Pink Book 2002-03 Plan Head Rly Name of Project Kms State DL NR Jalandhar – Pathankot – Jammu Tawi 203 NL NR 113 NL NR Nagal Dam – Talwara & Taking over siding of Mukerian Talwara Abohar – Fazilka 25 PUN.15 RE NR Delhi – Ambala Cantt – Ludhiana 503 RE NR Ludhiana – Amristar 136 HAR. DLI. in Crore) 374.

3 4 0.4 1 0. NGOs.3 15% 3 0.1 1 0.2 3 0. elect.2 3 0. 9 Inst.1 10% 2 0.6 0.05 1 0.1 DESTINATION PRIORITIZATION State govt.45 0.45 2 0.95 1.3 2 2 0. facilities for elderly/disabled/ families with young children) Tourism related basic infrastructure availability) 6 (Airport. Weightage (%) Destination 15% 10% 5 3 0.4 1 4 0.2 5% 1 0.85 1.4 3 0.1 2 0.15 0.4 2 0.2 3 0.2 3 0.1 3 0.6 1 0.3 4 0.85 Rating scale 1-5 (where 1 is low and 5 is high) Score = Rating x weightage Page 1 of 1 2.2 3 0.3 5 5 0. water.15 0.45 0.2 1 1 0.05 1 0.80 2. souvenir/gift/shopping centre. road.3 3 0.3 4 0.2 3 4 0.3 2 3 0.50 2.3 2 0.2 2 5 0.05 1 0. 10 climate/tourist season etc) 1 2 Total Note: Rating Rating Rating Rating Score Anandpur Sahib Score Faridkot Score Muktsar Score Bathinda Score Jalandhar Rating Score Hoshiarpur Rating Score Ludhiana Rating Score Rating Kapurthala Rating Rating Score Gurdaspur Score Amritsar Score Score Rupnagar Rating Fatehgarh Sahib Rating Score Patiala Rating Sr.05 0.2 0.5 4 4 0.3 2 0.2 4 0.3 2 0.5 3 3 0.2 2 0.45 .05 1 0.45 3 0.05 1 0.4 4 0. Department of Tourism Appendix 4.3 0.05 1 0.55 3.15 1 0.1 4 0.15 0.3 2 0.25 0.4 1 0.3 0.45 4 0.human resources) Others(part of tourist circuit.1 1 0.5 10% 3 0.25 0.4 2 0.45 0.15 0.6 3 0.1 1 0.2 3 0.75 0.10 2.1 Dalal Mott MacDonald Joint Director General (MR).80 2. rail.05 0. entertainment avenues.1 5 5 0.3 4 0.2 3 0.3 0.5 3 5 0. Parameter No.2 4 0. sewerage.5 3 3 0. communication.4 2 3 0.4 1 2 0. travel agent/tourist taxi operators. entrpreneurs. emergency medical ) Sustainability for tourism 7 development(environment related issues) Potential for socio economic development (income 8 generation.4 5 0.3 3 4 0.3 2 0.05 1 0.3 2 4 0.3 2 3 0.05 0.85 1. civic amenities like clean drinking water& toilets.4 4 0.4 5% 10% 5 5 0.4 10% 3 0.1 3 3 0. coolies.2 2 0.45 10% 4 0.2 1 0.4 4 0.2 2 0.3 3.4 1 0.4 100% 3.5 2 0.3 2 2 0.6 4 0.6 4 0.1 4 0.05 1 0.2 4 0.3 2 0.05 1 0.05 2 0.2 1 1 0.2 2 0.4 4 0.2 2 0.1 1 0.1 0.1 4 4 0.05 0.4 1 2 0.1 0.1 3 0. wayside amenities.60 4.3 2 0.05 2.4 1 1 0. banking.15 3 0. 5 tourism info centres.1 0.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Punjab APPENDIX 4.3 2 3 0.3 1 0.05 2 0. priority Volume of current/potential traffic flow 3 Number of tourist attractions Significance of tourist 4 destination (historical/religious/cultural) Tourist infrastructure availability(Tourist Accommodation. encouragement to local crafts / women entrepreneurship Institutional / support mechanisms –availability(Fin.3 0.3 4 0.6 2 0.45 0.75 0.1 0. internal transport.

76 50 131.76 Number of Rooms Rs. Moga 14.52 2022-23 300 1192.32 100 263.14 300 1192.76 250 658.No 1.52 250 658.14 400 1742.56 100 263.56 75 298. Jalandhar 10.32 100 263. Firozpur 15.8 100 263. Pathankot 3. in Lakhs Page 1 of 1 25 70.18 40 131. Name of Location Amritsar 2. Bathinda 11. Nawanshahr 13.34 200 527. Fatehgarh Sahib 6. Ludhiana 8.95 75 298. Patiala 5.1 TOURIST ACCOMMODATION FACILITIES FOR THE NEXT 20 YEARS 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 300 1192.52 50 131.52 2021-22 350 1324.52 100 263.56 75 298.76 50 131. Kapurthala 4.14 300 1192.76 50 131.76 50 131.14 75 298. Department of Tourism Appendix 5.32 350 1324.18 .14 250 658.8 250 658.76 75 298.8 50 131.22 2014-15 2015-16 2016-17 2017-18 250 945.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Punjab APPENDIX 5. Muktsar Dalal Mott MacDonald Joint Director General (MR). Faridkot 12.76 50 131.8 100 263.67 2018-19 2019-20 2020-21 350 1324. Rupnagar 7.14 25 70.52 100 263.76 50 131.1 S.56 225 597.22 50 131. Hoshiarpur 9.76 75 298.

97 3222.48 4.63 2.89 726.60 1.18 842.36 46.37 750.67 1.68 2077.96 749.58 1288.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Punjab APPENDIX 5.60 654.84 1095.72 1419.33 179.39 728.49 871.29 1182.44 2567.94 577.87 1.28 2564.83 5.49 907.49 2874.34 840.75 38.79 3.13 1403.41 20.68 1085.57 2870.21 128.97 3613.60 4547.57 3.51 956.21 2.11 160.93 1142.76 5102.34 2.15 4. Department of Tourism Appendix 5.80 1.73 1882.95 979.49 2296.40 940.02 2.01 2055.51 19.87 1563.80 1707.09 42.70 1015.59 115.06 51.74 1.67 3210.85 4.20 509.09 808.91 35.66 1547.2 Dalal Mott MacDonald Joint Director General (MR).25 143.52 1233.10 773.69 742.75 1057.94 2.21 2021-2022 2020-2021 2019-2020 2018-2019 2017-2018 2016-2017 2015-2016 2014-2015 2013-2014 2012-2013 2011-2012 2010-2011 2009-2010 2008-2009 2007-2008 2006-2007 2005-2006 2004-2005 2003-2004 2002-2003 2001-2002 0 1 2 3 Share o f To urism in GDP (%age) Page 1 of 1 4 5 6 .11 4016.15 32.05 1722.99 22.48 2.63 1.96 4053.32 3.61 1.15 3590.44 Year 2001-2002 2002-2003 2003-2004 2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010 2010-2011 2011-2012 2012-2013 2013-2014 2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 2020-2021 2021-2022 Share of Tourism in GDP (%) 1.84 1897.2 ESTIMATED SHARE OF TOURISM IN GDP Contribution of Tourism to GDP (Rs in Crore) Domestic Foreign Total 706.

14 4168.11 9.29 30.99 1.42 17.18 5.30 6.96 7.73 3.90 1192.00 1.99 3006.54 7.30 Tourism Management/ Administration Others (Incentives/ Subsidies) Total Rs in Lakhs 7.30 22.92 17.61 9.59 4165.77 61.56 2016-17 2014-15 131.31 723.81 38.93 26.89 125.30 3.25 298.49 8.55 12.92 1288.54 8.50 6.98 1268. Department of Tourism Appendix 5.05 5.3 992.78 24.46 8.08 1851.20 Long Term 2006-07 Accommodation Mid Term 2005-06 2004-05 2003-04 Type of Projects 2002-03 Short Term 2010-11 APPENDIX 5.79 7.79 40.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Punjab INVESTMENT PLAN ON MAJOR HEADS Promotion 2022-23 85.93 5.60 6.28 9.13 0.19 6.18 5.84 306.36 10.94 2020-21 383.52 16.30 Human Resource Management 6.36 3.59 5.25 2563.28 9.35 14.15 .32 1.71 2017-18 527.00 290.46 8.30 3.26 8.98 20.95 6.80 945.47 141.04 1455.76 2015-16 2013-14 658.67 1088.80 259.30 6.45 7.08 4024.23 1.95 10.11 2008-09 Tourism Projects 2007-08 214.26 8.96 40.03 1118.37 3.59 293.26 6.73 3.21 957.38 1.47 2021-22 170.90 14.83 18.98 17.16 20.86 1122.92 8.25 1287.80 674.99 61.00 37.47 3.26 0.13 0.46 4.24 20.77 2018-19 243.88 1490.3 Dalal Mott MacDonald Joint Director General (MR).43 2.36 1658.14 1255.84 17.85 24.50 6.54 11.79 10.35 394.00 1.74 Page 1 of 1 677.70 29.29 19.49 8.37 15.74 1900.86 8.39 9.35 38.42 6.98 20.22 1530.49 952.00 1.77 2019-20 474.75 0.52 1702.00 340.63 2.32 1.02 12.61 12.45 6.99 12.22 13.45 7.98 2012-13 Tourism Infrastructure 2009-10 134.60 2011-12 597.56 18.48 1843.35 14.50 658.00 1.70 1456.

93 8.59 2.95 85.05 5.00 Culture Infrastructure Infrastructure Leisure 1.18 5.16 20.91 2.8 Adventure 13.46 6.54 11.95 6.26 9.42 17.98 17.29 30.00 3.36 252.26 3.28 6.49 3.45 7.32 1.00 1324.99 12.71 152.85 24.47 3.60 6.30 6.73 8.92 17.8 121.54 7.30 3.98 Heritage Nature Other Adventure 1.77 61.98 Leisure Adventure 22.99 2.30 20.61 9.09 13.35 29.78 24.56 945.26 8.79 7.86 14.32 20.4 .55 18.98 8.36 3.45 6.84 17.29 19.59 5.75 0.13 0.4 Dalal Mott MacDonald Joint Director General (MR).46 7.54 8.13 0.83 4.46 8.50 1.93 26.73 2007-08 2006-07 Type of Projects Long Term 2005-06 Projects 2003-04 Location Mid Term 2004-05 General Projects Zone 2002-03 Short Term 2009-10 APPENDIX 5.56 2022-23 2021-22 2020-21 2019-20 2018-19 2017-18 2016-17 2015-16 2014-15 2013-14 2012-13 2011-12 2010-11 2008-09 12.92 8.45 5.14 13.96 40.36 10.49 8.52 16.30 22.35 14.39 12.47 Religious Adventure Heritage Heritage and Leisure Special Interest Other Culture 37.61 12.98 20.56 18.19 3.46 7.63 2.32 1192.99 301.18 6.79 40.11 9.00 1192.70 0. Department of Tourism Appendix 5.96 7.24 6.90 14.50 6.30 3.2 94.09 2047.37 5.99 37.30 7.30 8.28 9.79 10.09 1.95 10.35 Eco and Village Religious 60.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Punjab DESTINATION AND PROJECT WISE INVESTMENT PHASING FOR THE NEXT 20 YEARS Delhi & Chandigarh Amritsar Amritsar Gurudaspur Pathankot Promotion Human Resource Management Tourism Management/Adminis tration Others (Incentives/Subsidies) KIOSKS Other Highway Patrol Patiala Palace on Wheel Wayside Amenities / Sinage Parking Golden Temple Harike Birdwatch Parking Shopping Durgiana Mandir Ram Tirth Restaurant Ammusment Park Sarai Amanat Lodge Garden Restaurent Border Restaurent KIOSKS Punjabi Cultural Festivals Punjabi Food Festtival Room PTDC Upgradation Coral Tourist Complex Anarkali Water Sports Complex Beutification of Shamsher Khan Tomb Deer Park KIOSKS Maharaja Ranjit Singh Dam Sports Complex Evening in Shimla Sahpur Kandi Water Sports Complex Other Culture and Heritage Other Religious 6.67 23.42 6.24 37.98 Page 1 of 3 1.38 1.26 9.

8 597.09 85.52 263.52 1324.23 7.76 298.00 13.52 23.14 298.4 Kapurthala Patiala Patiala Fatehgarh Sahib Rupnagar Ludh iana Anandpur Sahib Ludhiana Punjabi Cultural Festivals Punjabi Food Festtival PTDC Upgradation Room Kanjali Complex Room PTDC Upgradation Patiala Live Theatre Baba Ala Sound & Light Show Patiala ka Meena Bazaar Highway Restaurent Patiala Lake Complex Punjab Race Course Patiala di Casino Refurbishment of Sheesh Mahal Sada Pind KIOSKS PTDC Upgradation Punjabi Cultural Festivals Room Punjabi Food Festtival Café-de -Fathegarh Sahib Aamkhas Bagh Rstrnt.8 37.00 1.00 1.76 298.99 Leisure 926.14 .00 Culture Infrastructure Infrastructure Eco and Leisure Infrastructure Infrastructure Culture and Heritage Heritage Culture and Heritage Leisure Leisure Leisure Leisure Culture and Heritage Village Other Infrastructure Culture 2009-10 2008-09 2007-08 2006-07 Type of Projects Mid Term 2005-06 Projects 2004-05 Location 2003-04 Zone 2002-03 Short Term 1.8 1.21 2.14 298. Children Park Room PTDC Upgradation Maharaja Ranjit Singh Rope Way Ropar Beach Room PTDC Upgradation Nangal Fast Food Centre Ananadpur Golf Course Punjabi Cultural Festivals Punjabi Food Festtival Neelo Water Sports Charan Kamal Shopping Cum Parking Culture Infrastructure Culture Religious and Leisure Heritage and Leisure Infrastructure Infrastructure Adventure Eco and Leisure Infrastructure Infrastructure Leisure 2022-23 2021-22 2020-21 2019-20 2018-19 2017-18 2016-17 2015-16 2014-15 2013-14 2012-13 2011-12 2010-11 1.00 37.00 263.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Punjab Dalal Mott MacDonald Joint Director General (MR).99 131.32 1324.35 37.76 131.47 Page 2 of 3 298.52 1.14 23.32 24.00 658.8 89.00 23.8 898.99 47. Department of Tourism Appendix 5.99 30.22 263.14 23.23 131.03 39.68 30.76 Culture Culture Adventure Religious Long Term 1.96 37.09 23.2 263.02 68.00 1.8 1.

78 340.76 298.75 11.22 658.76 131.76 41.09 1192.8 23.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Punjab Dalal Mott MacDonald Joint Director General (MR).52 15.71 281.18 6.22 Infrastructure Infrastructure Infrastructure Infrastructure Infrastructure 70.4 Hoshiarpur Jalandher Bathinda Bathinda Faridkot Nawanshahr Moga Firozpur Muktsar Heritage and Leisure Infrastructure Infrastructure Heritage Other Infrastructure Infrastructure Culture and Heritage Infrastructure Heritage 658.88 66. Department of Tourism Appendix 5.93 3.20 25.49 131.69 3.36 Culture 1.25 Religious Other Infrastructure Infrastructure Special Interest 2021-22 Religious 2012-13 2011-12 2010-11 2009-10 2008-09 2007-08 2006-07 Long Term 2020-21 Public Utilities at Gurudwara Nanaksar Manji Sahib Shopping Cum Parking KIOSKS Room PTDC Upgradation Bhrigusamhita Institute Heritage Train and Bara Sahib PTDC Upgradation Room Noor Mahal Rasoi KIOSKS Room PTDC Upgradation Bathinda Fort Meena Bazar Room Razia Sultan Sound &Light Bathinda Ammusment Park Punjabi Cultural Festivals Punjabi Food Festtival Baba Farid Art Gallery Room Room Room Room Room Total Investment Rs in Cr/ Year Total Investment Rs in Cr(Termwise) Total Investment Rs in Cr Type of Projects Mid Term 2005-06 Projects 2004-05 Location 2003-04 Zone 2002-03 Short Term 85.14 30.23 7.95 23.8 263.94 1.78 12.43 41.00 Culture Heritage 1.96 131.02 199.56 1742.00 21.34 527.16 6.03 Adventure 301.99 2.8 2022-23 2019-20 2018-19 2017-18 2016-17 2015-16 2014-15 2013-14 658.47 2.63 12.09 263.01 17.76 131.76 131.52 37.66 70.39 Page 3 of 3 .07 12.30 18.8 61.41 0.18 131.76 2.18 15.8 9.8 39.31 23.76 131.89 19.56 263.68 11.52 1192.23 9.

Department of Tourism Appendix 5.5 Year Employment Generation Cumulative Employment Generation Dalal Mott MacDonald Joint Director General (MR).5 EMPLOYMENT GENERATION PROJECTIONS OVER THE NEXT 20 YEARS 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 1393 1874 672 75 3206 5331 3437 4523 12175 6116 19787 3220 6023 5312 7270 8755 19802 1458 6122 9027 8085 1393 3267 3939 4014 7219 12550 15987 20510 32685 38801 58589 61809 67832 73144 80414 89168 108971 110428 116550 125577 133663 140000 133663 125577 116550 120000 108971 110428 100000 89168 Cumulative Employment Generation 80414 80000 Number 73144 67832 58589 60000 61809 38801 40000 32685 20510 20000 12550 1393 3267 3939 4014 2002 2003 2004 2005 15987 7219 0 2006 2007 2008 2009 2010 2011 2012 Year Page 1 of 1 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 .Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Punjab APPENDIX 5.

5.: Gurudwara Circuit Anandpur Sahib Talwandi Sabo Page 1 of 3 .6 IDENTIFIED TOURIST CIRCUITS A. Department of Tourism Appendix 5.6 Dalal Mott MacDonald Joint Director General (MR).6.1.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Punjab APPENDIX 5.

6 A.2.6.: Punjab Darshan Circuit Anandpur Sahib Page 2 of 3 . Department of Tourism Appendix 5. 5.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Punjab Dalal Mott MacDonald Joint Director General (MR).

6.6 A.Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Punjab Dalal Mott MacDonald Joint Director General (MR). 5. Department of Tourism Appendix 5.3.: Patiala Palace on Wheels Anandpur Sahib Page 3 of 3 .