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P O L L I N G M E M O R A N D UM

TO:

INTERESTED PARTIES

FROM:

WILSON PERKINS ALLEN OPINION RESEARCH

SUBJECT:

HILLARY CLINTON

DATE:

MARCH 19, 2015

The Hillary Clinton Email Scandal


More than one third (36%) of respondents have a less favorable impression of Hillary Clinton based on
what they have seen, read, and heard about the email scandal.
o

Two in five (40%) independents have a less favorable impression of Clinton based on what they have seen,
read, and heard about the email scandal.

Thinking about a current political scandal, would you say what you have seen, read, or heard recently about Hillary
Clinton and her use of an unsecure personal email address for communications as Secretary of State as well as
deleting many of those emails has given you a more favorable impression of her, a less favorable impression of her
this issue hasn't impacted your impression of her, or have you not seen that much recently about the email scandal?

Result
More Favorable
Has Not Impacted Impression
Have Not Seen/Read/Heard
Less Favorable
DK/Refused

Overall
(100%)
5%
40%
14%
36%
4%

Democrat
(32%)
7%
61%
15%
13%
4%

Independent
(35%)
4%
39%
14%
40%
3%

Is Hillary Clinton a Good Presidential Nominee?


Nearly three in ten (29%) of the n=316 Democrats say that Hillary Clinton has too much baggage to be a
good Presidential nominee and/or are actively exploring other candidates.
o
o

More than one in five (22%) conservative Democrats say that Clinton has too much baggage to be a good
Presidential nominee.
More than one third (39%) of moderate Democrats say that Clinton has too much baggage to be a good
Presidential nominee and/or are actively exploring other candidates.

As you may know, Hillary Clinton has been involved in a number of scandals ranging from Benghazi to improper email
documentation to just being a dishonest politician. Thinking about the Presidential election in 2016 would you say
that she has too much baggage to be a good Presidential nominee for Democrats, her baggage will weigh her down
and Democrats should actively explore other candidates, or the scandals are just a distraction and Clinton is the best
option Democrats have for the Presidential election?

Result
Has too much baggage to be a good
Presidential nominee for Democrats
The baggage will weigh her down and
Democrats should actively explore other
candidates
The scandals are just a distraction and
Clinton is the best option Democrats have
for the Presidential election
DK/Refused

Democrat
(100%)

Conservative
Democrat
(24%)

Moderate
Democrat
(31%)

Liberal
Democrat
(41%)

12%

22%

12%

7%

17%

6%

27%

16%

59%

57%

47%

67%

12%

15%

14%

9%

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2015 WPA Opinion Research


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Conclusion
More than one third of adults have a less favorable impression of Hillary Clinton based on what they have seen,
read, and heard about the recent email scandal where Clinton has been using an unsecure personal email
address for communications as Secretary of State as well as deleting many of those emails. While the scandal
has not done much to alter Democrats impression of Clinton, forty percent of independents have a less
favorable impression of her.
Nearly thirty percent of Democrats say that Hillary Clinton has too much baggage to be a good Presidential
nominee for Democrats or that her baggage will weigh her down and Democrats should actively explore other
candidates. One in five conservative Democrats say that Hillary Clinton has too much baggage to be a good
Presidential nominee while nearly three in ten moderate Democrats say that her baggage will weigh her down
and Democrats should actively explore other candidates.
Methodology
Wilson Perkins Allen Opinion Research conducted a national study of adults. WPA selected a random sample of
adults using Random Digit Dialing (RDD). The sample for this survey was stratified based on gender, age,
ethnicity, and geography. This methodology allows us to minimize post-survey weighting which can reduce the
reliability of survey results.
Respondents were contacted by phone via a live telephone operator interview March 12th-15th, 2015. The first
question has a sample size of 1,002 adults with a margin of error of 3.1% in 95 out of 100 cases. The second
question has a sample size of 316 self-identified Democrats with a margin of error of 5.7% in 95 out of 100
cases.
About Wilson Perkins Allen Opinion Research
Since 1998, WPA Opinion Research has been a leading provider of political polling for campaigns from President
to Governor and U.S. Senate to Mayor and City Council in all 50 states and several foreign countries. In the
2013-2014 election cycle, 83% of WPA clients won, compared to 62% of GOP candidates in those same states.
WPA clients' win ratio has exceeded the standard by double digits for four straight political cycles.
WPA has been nationally recognized for providing cutting edge research to help our clients win. The American
Association of Political Consultants (AAPC) awarded a Pollie to WPA for our Predictive Analytics and Adaptive
Sampling techniques. The award highlighted these advanced methodologies which allowed us to buck national
GOP polling trends and deliver industry-leading results.
In addition to our political and policy research, WPA has conducted market research for more than 110 fortune
500 corporations, donor research for more than 200 of the largest and most successful not-for-profit
organizations around the country, and alumni research for dozens of colleges and universities.

Confidential

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