You are on page 1of 4

Basic Business Research Report

Title Page
Table of Contents
Abstract/Executive Summary
Project Reports may include an abstract of a maximum of two pages in single space (about 800-1000
words). It should state clearly and concisely the topic, scope, method and conclusions reached. The
emphasis should be on the conclusions and recommendations and should be in greater detail than the
other sections. The word limit should be strictly adhered to.

List of figures
List of Tables

The purpose of the introduction is to set the right tone for the research
conducted, engage and motivate the reader. A typical introduction should first
lay down the objectives of the research. The research problem should come out
while writing the objectives. Then it should talk about the relevance of the
research. While talking about relevance, you can briefly mention one or two
previous literature here. Then mention what methodology you have used (just
put it here briefly. You will have a separate section to discuss on this in detail).
Then comes the findings and limitations (Again briefly).
So as you can see, in an introduction you basically summarize your entire
research report. Thus, a good introduction would motivate the reader to read
Note: Any group working on a particular company may give a very brief
summary on the company in the introduction.
This section is dedicated for a detailed discussion on the topic of your research
where you talk about the background of your research topic and end with your
research question and hypothesis. So you can subdivide this section into:
Literature Review: Here you talk about past literatures/studies related to this
topic and do a broad discussion about the topic. So your secondary research may
come here. This subsection should also bring the relevance of your topic and the
Research problem: In this subsection, you state you research question and the
corresponding research hypothesis.

Research Method
This is the section where you will discuss the tools you have used to address you
research question and hypothesis. Start with an introduction what kind of
research methods you have used. Then separately talk about qualitative and
quantitative research.

Exploratory/Qualitative research: What qualitative research you have done

and why? If you have just done secondary research then you can elaborate
that in this section.
What are your findings or analyses of the exploratory research you have
Rationale for quantitative research
Quantitative research with primary or secondary data?
If primary
- Method of survey. Why this method?
- Target population. Justify.
- Sampling method. Justify.
- Sampling frame
If secondary- complete data source(s) and data description.
Key variables in you data. Mention the variables which you use to test your
hypothesis and how they are measured.

Descriptive analysis
Causal Analysis
Here you should analyse the results you have obtained, comment on the
hypothesis you have stated and answer your research question.

Implications of the results you have obtained

Future Research

Strictly adhere to the reference style given below.
All references (books, journals, magazines, news papers, reports,
proceedings, etc.) listed in the Summer Project Report should be cross referenced in the text at
appropriate places eg.


The needs and skills required to manage todays businesses in a global

environment are far different than they were just a decade ago. Clearly
we need a new way of looking at manufacturing, for the way we have

considered it in the past in no longer sufficient. With the rapid changes in

IT and manufacturing technology, firms are therefore getting increasingly
interested in managing the strategy-technology connection to develop
new ways of achieving competitive advantage (Porter, 1985). Firms are
attempting to link manufacturing strategy with business strategy
(Skinner, 1985; Wheelright, 1981), to examine the strategic impact of
rapidly changing manufacturing and information technology (Jelinek and
Goldhar, 1983; Kantrow, 1980), and to find new ways of viewing
manufacturing as a competitive weapon (Hayes and Wheelright, 1984;
Jelinek and Goldhar, 1984; Skinner, 1985). Information technology is a
key ingredient in this emerging trend of getting competitive advantage
through manufacturing.


General Tables
Other support material

Reference Style
One Author
Basu, A. (1963), Consumer Price Index: Theory, Practice and Use in India, Modern Book Agency,
Two Authors
Singh, M. and Pandya, J.F. (1967), Government Publications of India, Metropolitan Book Co., Delhi.
Three Authors
Mote, V.L.; Malya, M. M. and Saha J. (1968), Tables for Capital Investment Analysis, Indian Institute
of Management, Ahmedabad.
Edited Book
Basu, G. (ed.) (1962), Indian Tax Laws and Foreigners Having Investment in India or Having
Business Connections in or with India, Oxford Book & Stationery, Calcutta.
Government Publication

Ministry of Law, Government of India (1960), the Copyright Act, 1957, the Manager of Publications,
Journal Paper
Jain, S.K. (1967), World Class Manufacturing, International Journal of Operations Management, Vol.
6, No. 12, pp. 11-31.
pp. stands for page number.
Article in a Newspaper
Gandhi, V. P. (1968), Will the Budget Achieve Its Aims? Certain Doubts, the Economic Times, Mar.
8, pp. 5-6.
Conference Paper
Bhattacharyya, S.K. (1967), Control Techniques and Their Applicability, paper presented at the
Ahmedabad Management Association, Ahmedabad, Nov. 22, pp. 11-17.