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kitchen
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feminine society

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food revolution
Jamie Oliver

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FOOD TRENDS 2014

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May 2014
Faculty of Industrial Design - TU/e

Doroth Smit
Ismael Velo
Tom Klker

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NOWANDNEXT

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UN report on overpopulation

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quantified health

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Samsung

EU policy expectancy

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Maastricht University

EC perspectives on food 2030

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caveman diet
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proactive health

individualism & tailoring

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emergent technology

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glocalisation

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EC perspectives on food 2030

over-population

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IFTF.org / National Intelligence Coucnil

nowandnext.com

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vertical farming
Dickson Despommier

climate change
personalisation

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Shell / MIT / National Intelligence Council

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kitchen
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caveman diet
Unilever

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proactive health

feminine society

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REP

FOOD DESIGN MANIFESTO

Recipe for good food-related design

EMPHASIZE THE CONSUMER EXPERIENCE. ENGAGING ALL THE SENSES IMPLIES MINDFULNESS, AND MINDFULNESS MEANS WELLNESS. INTERACTION DOES NOT HAPPEN ONLY BETWEEN HUMANS AND SCREENS.

TURN CONSUMERS INTO CONNAISSEURS. KNOWING MORE MEANS DOING MORE


AND SHARING MORE, BUT ALSO EXPECTING MORE. DONT DISAPPOINT THEM.

ADD A TOUCH OF PLAYFULNESS. PLAYING WITH FOOD IS ALRIGHT, NOT TAKING IT SERIOUSLY IS NOT.

SOON, FOOD WONT HAVE A PREDEFINED SHAPE. GIVE IT A BEAUTIFUL ONE.

SUPPORT RITUALS. IF PEOPLE HAVE PARTICIPATED, THEY WILL CARE. ENGAGEMENT IS KEY.

SHOPPING IS OLD FASHIONED. STRIVE FOR CONVENIENCE WHILE


KEEPING THE TRAIT. FAST FOOD IS NOT BAD FOOD ANYMORE.

STRIVE FOR QUALITY AND INDIVIDUALIZATION. CONSUMERS ARE


NOT NUMBERS AND EACH HAS SPECIFIC NEEDS. KEEP IT IN MIND.

URBAN FARMING WILL GO MAINSTREAM. BRING THE


VALUES OF RURAL COMMUNITIES BACK WITH IT.

STIMULATE INDIVIDUAL EMPOWERMENT. COOKING IS THE FASTEST


WAY PEOPLE CAN ENJOY THEIR CREATIONS. HELP THEM DO SO.

EMBRACE INNOVATION. NEW MANUFACTURING PROCESS HAVE CHANGED THE WAY WE


CREATE OBJECTS. WHY CANT THEY CHANGE THE WAY WE PRODUCE FOOD? USE THEM.

FRESHNESS IS KEY, TRANSPARENCY APPLAUDED. REFUSE SENSATIONALISM AND LOOK AT THINGS WITH NEW AND HONEST EYES.

NUTRITION IS THE KEY FOR A NEW HEALTHY SYSTEM.


SIMPLIFY IT. MAKE THE RIGHT CHOICE THE EASY CHOICE.