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1.

INTRODUCTION TO THE STUDY


The main idea behind the study conducted was to find out theinvestors preference of
commodity market with reference to BMA Services Pvt.ltd
This study should deal with the investors preference from
commodity market. To identify the investors preference means, it should find out
the characteristics of investors who invest under the guidance
of d i f f e r e n t s h a r e b r o k e r s . I t a l s o s h o u l d c o n c e n t r a t e o n w h e t h e r t h e y a r e
satisfied with the services and earnings from the commodity market to
provided by the investment an also by the
brokers service. They will be expecting different types of commodities from theirinvestment
guide. Some of them may not be satisfied with their service and the information they give.
My aim is to find out the investors preference from commodity market of the
investors from their share brokers. How
isi n v e s t o r s s a t i s f a c t i o n f r o m c o m m o d i t y m a r k e t s a t i s f a c t i o n l e v e l c a n b e im
proved by providing better services. Keeping all these things in mindthe primary and
secondary objectives of the study are set.
MEANING OF INVESTOR:
An investor is any party that makes an investment .The term has taken on a specific meaning
in finance to describe the particular types of people and companies that regularly purchase
equity or debt securities for financial gain in exchange for funding an expanding
company .Less frequently, the term is applied to parties who purchase real estate,
currency, commodity derivatives, personal property, or other assets. The term implies that a
party purchases and holds assets in hopes of achieving capital gain or cash flow ,not as a
profession or for short-term income.
Types of investors:
Here is an overlapping, non-exclusive list of investor types:
Individual investors (including trusts on b e h a l f o f i n d i v i d u a l s , a n d umbrella
companies formed for two or more to pool investment funds).
Collectors of art , antiques, and other things of value.
Angel investors, either individually or in groups.

Venture capital funds, which serve as investment collectives on behalf


of i n d i v i d u a l s , c o m p a n i e s , p e n s i o n p l a n s , i n s u r a n c e r e s e r v e s , o r o t h e r funds.
Investment banks.
Businesses that make investments, either directly or via a captive fund
Investment trusts, including real estate investment trusts
Mutual funds, hedge funds,and other funds, ownership of which may or may not be
publicly traded(these funds typically pool money raised from their owner-subscribers to invest
in securities)
Sovereign wealth funds
Commodity Market
i s a n o r g a n i z e d t r a d e r s ' e x c h a n g e i n standardized ,graded products
are bought and sold. Worldwide, there are 48 major commodity exchanges that trade
over 96 commodities, ranging f r o m w h e a t a n d c o t t o n t o s i l v e r a n d o i l . M o s t
t r a d i n g i s d o n e i n f u t u r e contracts, that is, agreements to deliver goods at a set
time in the future

Introduction
Financial services are the economic services provided by the finance industry
which encompasses a broad range of organizations that manage money,
including unions,banks, creditcard companies, insurance companies, accountancy
companies, consumer finance companies, stock brokerages, investment funds, real
estate funds and some government sponsored enterprises.
As of 2004, the financial services industry represented 20% of the market
capitalization of the S&P 500 in the United States. The U.S. finance
industry comprised only 10% of total non-farm business profits in 1947, but it
grew to 50% by 2010. Over the same period, finance industry income as a
proportion of GDP rose from 2.5% to 7.5%, and the finance industry's proportion
of all corporate income rose from 10% to 20%.

The history of financial services


The term "financial services" became more prevalent in the United States partly as
a result of the Gramm-Leach-Bliley Act of the late 1990s, which enabled different
types of companies operating in the U.S. financial services industry at that time to
merge.
Companies usually have two distinct approaches to this new type of business. One
approach would be a bank which simply buys an insurance company or
an investment bank, keeps the original brands of the acquired firm, and adds
the acquisition to its holding company simply to diversify its earnings. Outside the
U.S. (e.g., in Japan), non-financial services companies are permitted within
the holding company. In this scenario, each company still looks independent, and
has its own customers, etc. In the other style, a bank would simply create its own
brokerage division or insurance division and attempt to sell those products to its
own existing customers, with incentives for combining all things with one
company.

STOCK MARKETS
A stock market or equity market is the aggregation of buyers and sellers (a loose
network of economic transactions, not a physical facility or discrete entity)
of stocks (also called shares); these may include securities listed on a stock
exchange as well as those only traded privately.

SIZE OF THE MARKETS


Stocks can be categorized in various ways. One common way is, by the country
where the company is domiciled. For example, Nestl and Novartis are domiciled

in Switzerland, so they may be considered as part of the Swiss stock market,


although their stock may also be traded at exchanges in other countries.

At the close of 2012, the size of the world stock market (total market
capitalization) was about US$55 trillion. By country, the largest market was the
United States (about 34%), followed by Japan (about 6%) and the United Kingdom
(about 6%). This went up more in 2013.

Trade in stock markets means the transfer for money of a stock or security from a
seller to a buyer. This requires these two parties to agree on a price. Equities
(Stocks or shares) confer an ownership interest in a particular company.
Participants in the stock market range from small individual stock investors to
larger traders investors, who can be based anywhere in the world, and may include
banks, insurance companies or pension funds, and hedge funds. Their buy or sell
orders may be executed on their behalf by a stock exchange trader.
Some exchanges are physical locations where transactions are carried out on a
trading floor, by a method known as open outcry. This method is used in some
stock exchanges and commodity exchanges, and involves traders entering oral bids
and offers simultaneously. An example of such an exchange is the New York Stock
Exchange. The other type of stock exchange is a virtual kind, composed of a
network of computers where trades are made electronically by traders. An example
of such an exchange is the NASDAQ.

INDIAN STOCK BROKING INDUSTRY


The Indian broking industry is one of the oldest trading industries that have
been around even before the establishment of the BSE in 1875. Despite passing

through a number of changes in the post liberalization period, the industry has
found its way towards sustainable growth.
In 1860, the exchange flourished with 60 brokers. In fact the 'Share Mania'
in India began when the American Civil War broke and the cotton supply from the
US to Europe stopped. Further the brokers increased to 250. At the end of the war
in 1874, the market found a place in a street (now called Dalal Street).
Pre-Independence Scenario - Establishment of Different Stock Exchanges
1875

"The Native Share and Stock Brokers' Association" (also known


as "The Bombay Stock Exchange") was established in Bombay

1894

Establishment of "The Ahmadabad Share and Stock Brokers'


Association"

1908

"The Calcutta Stock Exchange Association" was formed

1920

Madras witnessed boom and business at "The Madras Stock


Exchange" was transacted with 100 brokers.

1923

When recession followed, number of brokers came down to 3 and


the Exchange was closed down

1937

Re-organization and set up of the Madras Stock Exchange


Limited (Pvt.) Limited led by improvement in stock market
activities in South India with establishment of new textile mills
and plantation companies

1944

Establishment of "The Hyderabad Stock Exchange Limited"

1947

"Delhi Stock and Share Brokers' Association Limited" and "The

Delhi Stocks and Shares Exchange Limited" were established and


later on merged into "The Delhi Stock Exchange Association
Limited"

The depression witnessed after the Independence led to closure of a lot of


exchanges in the country. Lahore Stock Exchange was closed down after the
partition of India, and later on merged with the Delhi Stock Exchange. Bangalore
Stock Exchange Limited was registered in 1957 and got recognition only by 1963.
Most of the other Exchanges were in a miserable state till 1957 when they applied
for recognition under Securities Contracts (Regulations) Act, 1956.
The Exchanges that were recognized under the Act were:
1. Bombay
2. Calcutta
3. Madras
4. Ahmadabad
5. Delhi
6. Hyderabad
7. Bangalore
The Equity Broking Industry in India has several unique features like it is more
than a century old, dynamic, forward looking, and good service providers, well
conversant, highly innovative and even adaptable. The regulations and reforms
been laid down in the Equity Market has resulted in rapid growth and
development. Basically, the growth in the equity market is largely due to the
effective intermediaries. The Broking Houses not only act as an intermediate link
for the Equity Market but also for the Commodity Market, Foreign Currency

Exchange Market, and many more. The Broking Houses has also made an impact
on the Foreign Investors to invest in India to certain extent. In the last decade, the
Indian brokerage industry has undergone a dramatic transformation. From being
made of close groups, the broking industry today is one of the most transparent and
compliance oriented businesses. Long settlement cycles and large scale bad
deliveries are a thing of the past with the advent of T+2 settlement cycle and
dematerialization. Large and fixed commissions have been replaced by wafer thin
margins, with competition driving down the brokerage fee, in some cases, to a few
basis points. There have also been major changes in the way business is conducted.
Technology has emerged as the key driver of business and investment advice has
become research based. At the same time, adherence to regulation and compliance
has vastly increased. The scope of services have enhanced from being equity
products to a wide range of financial services. Investor protection has assumed
significance,
COMPANY PROFILE
A financial services provider, BMA Wealth Creators specializes in extending
customized financial solutions to individual and corporates. The Company works
towards understanding the financial ambitions of its clients and adjusts to its risk
profile accordingly. Our expertise combined with thorough understanding of the
financial markets results in appropriate investment solutions for all.
The BMA Group has created its forte by promoting successful ventures in the fields
of coal mining, refractory, steel and Ferro alloy. Its continuous strive to achieve
excellence and growth keeps it abreast of the latest in technology and best business
practices, thereby making it customer oriented while forging alliances, high quality
standards and proactive business cultures.

BMA is a purely finance based company which was being established with a
motive of extending financial services to the corporate sector and is working
accordingly.
Its main head quarter is at Kolkata and has 100 strategically located branches
across India; the company makes its presence felt through 8000 business outlets.
It also houses an employee base of over 14000 across its branches which worked
towards a better financial tomorrow.
BMA guides to gain moderate return over long term through investments in the
capital market.
BMA was incorporated in 2000, and became BMA wealth creators Limited as a
Private Limited Company in 2004. Today it enjoys a leading position in finance
and insurance brokerage in India. Presently its expanse includes around 8000+
business

The management team of BMA Wealth Creators Ltd

ANUBHAV BHATTER- MD AND CEO


AVINASH AGARWAL- DIRECTOR
SARAT MURARKA- NATIONAL HEAD
SHIV KUMAR DAMANI- DIRECTOR
SAIKAT GANGULY- CEO

outlets.

1. Nature of the business carried:


BMA Wealth Creators Ltd is one of the leading financial service
providers to individuals and corporate investors.
The company provides broking service in the equity, derivative,
foreign exchange and commodity segment in India.
The company proactively delivers the full depth and breadth of
broking and other financial services to its clients through a network of
more than 8000+ business outlets across India.
Excellent research support, state of the art tools, smart risk
management, capital requirements, excellent order routing and
efficient operational practices are the key components of companys
offerings.
The company provides superior pre and post trading services to clients
through robust technical architecture.

2. Companys Vision and Mission statement:

Vision:
To provide integrated financial services building investor wealth and
confidence.
Mission Statement:
To be a premier financial supermarket providing integrated investment
services.
3. Products / services profile:
The products and services offered include securities, credit services, Demat
account for share trading, fast loans, money control services, mutual fund news,
commodity and realty retail and review along with technical analysis of the market.

BMA offers the updated, reliable and factual research-based analysis of the stock
market as equity research forms. These help you in deciding which stock or share
to invest in. India bulls also provide commodity brokerage services under BMA
commodities private limited . It deals in research work and formation of reports on
agri-commodites and metals. ICPL has one of the largest retail branch networks in
the country.
The security offering at BMA include equity research, commodities, Internet
trading and online IPO (Initial Public Offer). BMA Consumer Finance Services
cover personal loans, auto loan, commercial vehicle loans and mortgage services
include

home

loans

and

loans

against

property.

Internet trading facility is also available on the BMA website. Also get online
corporate news and market reports along with the major gainers and losers and top
traded shares in Nifty and Sensex.

The product offerings:

Equity broking
Derivatives broking
Commodity broking
Depository services
Investment advisory
Wealth management
Mutual funds
Bonds
IPOs
Global market trading
General insurance
Life insurance

4.Area of operation:

BMA Wealth Creators being private financial services provider and


brokerage firm operates well in national market. With more than 8000+
business outlets across India, the company provides service all over country.
4. Ownership pattern:
BMA wealth Creators Ltd is a private limited company is fully owned by
Mr. ANUBHAV BHATTER
5. Competitors Information:
The major competitors are
ICICI Securities Ltd.
Share Khan Ltd
Motilal Oswal securities Ltd
Reliance Money Ltd
Religare Ltd
Kotak Mahindra Securities Ltd
Angel Broking Ltd
6. Infrastructural Facilities:
Research facilities:
BMA customers get access to wide range of research resources and tools to
help them make right investment decisions.
Its team of finest financial analyst bring customer intensive research report
on how the stock market are faring, winning investment ideas, entry and exit
strategies, sector and economic outlook.
At BMA WC, they understand that every investors investment needs and
goals are different and thats why they provide comprehensive set of
research report to serve customer needs.
Branches:
The company BMA Wealth Creators has more than 8000+ business outlets
across India with each branch is connected with high speed internet facility
to facilitate trading.

Training Facilities:
At BMA Wealth Creators Ltd, the newly appointed employees are trained at
respective branch itself. Also, a group of terminal operators provides the
training for individual investors for their own trading activity.
7. Future growth and prospects:
The company has a good network of franchisee and offices in south India
and is planning open more offices in north India. Also, the company is
launching its IPO in the year 2018 and hence a good growth is expected.

McKENSYS 7S FRAME WORK


The McKinsey 7S Framework is a management model developed by wellknown business consultants Robert H. Waterman, Jr. and Tom Peters (who
also developed the MBWA-- "Management By Walking Around" motif, and
authored In Search of Excellence) in the 1980s. This was a strategic vision
for groups, to include businesses, business units, and teams. The 7S are
structure, strategy, systems, skills, style, staff and shared values.

Objective of Mc Kinsey 7s

Improve the performance of a company

Examine the likely effects of future changes within a company

Align departments and processes during a merger or acquisition

Determine how best to implement a proposed strategy

The Seven Interdependent Elements

The basic premise of the model is that there are seven internal aspects of an
organization that need to be aligned if it is to be successful

Hard Elements

Strategy

Structure

Systems

Soft Elements

Shared Values

Skills

Staff

Style.

STRUCTURE: The Company has decentralized system of organization structure.


.
STRATEGY:
The strategy is the plan or course of action in allocating resources to achieve
identified goals over time. BMA Wealth Creators Ltd. aims at improving its
customer base by providing integrated financial services to all the customers. Most
prominent part of BMAs growth strategy is focus on in-house research to cater to
different segments of clients and meet their rising expectations. BMA believes inhouse research is not only an essential part of business requirement it also gives
control over quality of input and relative advantage in this intense business

environment. Company has adopted franchisee business strategy to increase its


customer base.

SYSTEMS:
The systems are the routine processes and procedures followed within the
organization. It includes production planning g and control system, capital
budgeting systems etc.
In BMA Wealth Creators Ltd. the core operations include
- Customer Acquisition: - the offline method of acquisition of customers through
the brokers is followed for this purpose.
- Research: - the research is done mainly at the head office in Mumbai. The
fundamental analysis of the different companies through balance sheet analysis,
profit and loss statement and the technical analysis with regards to the various
sectors, the volatility in these sectors is also done at the head office.
- Dealing: - the dealing system refers to the actual trading activities that are done
through advice. The orders are placed according to the needs of the investors.
The volume generated through these activities forms the core revenue for the
company.
- Back office Operations: - the back office acts as the backbone for all the
activities of BMA Wealth Creators Ltd.. This system handles all operations
involving cheque processing, contract notes, IS (Delivery Instruction Slip) etc.
- Risk and Compliance: - this part of the support operations handles the risk
associated. The software needed for these operations handles this and makes
sure that all the norms are met in any form of the transaction.

STYLE:
The way in which key managers behave in achieving organizational goals is
considered to be the style variable; this variable is thought to encompass the
cultural style of the organization. Democratic style has been followed in BMA
Wealth Creators Ltd. which allows individual department to take necessary
decisions. The style of operation that is followed towards the customer is much
focused and it is aimed to give utmost attention to the customer. Personalized care
is taken to satisfy with any of the problems faced by the clients.

STAFF:
The term staff refers to the way organization introduce young recruits in to
the main stream of their activities and the manner in which they manage their
careers in the new interns develop employees and shape basic value.
The employees in all the departments are given training for 6 months where they
will be given all the necessary skill that is needed for their respective jobs. The
efficiency of the existing employees is also measured to know the growth and their
relative position in the organization. There are 14000 employees all over the
country.
SKILLS:
The skill refers to the capabilities of the staff within the organization as a
whole. The company has the skill needed to carry out the companys strategy like:

- Good and specialized knowledge about the products.


- High level of specialization in communication.
- Ability to convert people into customer.
SHARED VALUES:
The shared values, originally termed as super ordinate goals, refer to the
significant meanings or guiding concepts that organizational members share.
Shared values are considered to be the foundation of ethics, community and
culture. When peoples values are met and matched, they feel a sense of
satisfaction, harmony, or rapport. When their values are not met or matched, people
often feel dissatisfied, incongruent, or violated.
- Customer - personalized attention is the key.
- Integrity - highest ethical standards are used in all the transactions.
- Mutual Respect trust in working relationship.
- Quality Advice scientific approach in quantifying the risk.

Sl no
1

3
4

Designation
RM,

Qualification
MBA/ Graduate

Sr. RM

(marketing/Finance) communication.

Business development

Skills
Marketing skills,

NCFM

Ability to convert

certifications

people into

MBA marketing

customer
Communication

manager

skills, innovative

Trading executive

Graduate,

skills.
Analytical skills

Manager

NCFM certification
MBA Marketing

Communication

(Franchisee business)

skill, leadership
skills.

RESEARCH METHODOLOGY

SCOPE OF THE STUDY


The information gathered only from commodity investors in Bangalore city. The reason for
confining the research in Bangalore City was
1. One of the first growing city in Karnataka
2. Big city with more than 50 lakh people
3. More number of business is there in this city and Large number of traders
4. More over environment in this city gives potential for the study

OBJECTIVES OF THE STUDY:

To know investors preference, who invest in commodity market.

To know the most preferred form of mode of trading.

To know the awareness of stock broking companies and in specific BMA Securities
Ltd.,To find out what kind of services are most preferred by customers from a stock broking
company.

ANALYSIS AND INTERPRETATION

ANALYSIS AND FINDINGS:


1. Age
Frequency
Valid

Percent

Valid

Cumulative
Percent
20.0

18-30

20.0

Percent
20.0

31-50

25

62.5

62.5

82.5

Above 51

17.5

17.5

100.0

Total

40

100.0

100.0

120

100

80
18-30
31-50

60

Above 51
Total
40

20

0
Frequency

Interpretation:

Percent

Valid Percent

Cumulative Percent

Among the 40 respondents, 62.5% of the respondents i.e. 25, fall in the category of age 31-50,
20% fall under the age of 18-30 i.e. 8 respondents and 17.5% are above 51 years old. Majority of
investors fall under the category of age 31 to 50 years old.
Inference:
Majority of the BMA Wealth Creators clients are from middle age group and further and
youngsters have shown curiosity and interest towards investment.

2.Occupation
Frequency
Valid

Percent

Valid Percent Cumulative


Percent

Businessman 18

45.0

45.0

45.0

Employee

11

27.5

27.5

72.5

Retired
Person

10.0

10.0

82.5

Professionals 7

17.5

17.5

100.0

Total

100.0

100.0

40

120

100

80

60

Frequency
Percent
Valid Percent

40

Cumulative Percent

20

Interpretation:
Among the 40 respondents, 45% of the respondents are Businessmen i.e. 18 respondents, 27.5%
are Employees, 10% are retired persons and 17.5% respondents are Professionals. Majority of
the commodity traders are businessmen.
Inference:
Large numbers of investors are from private sector and entrepreneurs, who are inclined towards
savings.
3.Which among these investment criteria you usually prefer?
Bank
Deposi

Gol

Real
Esta

Mutu
al

Stoc

Bon

Life
Insuran

Commoditi

ts

te

Fund

ce

es

Rank
1

13

Rank
2

12

Rank
3

Rank
4

Rank
5

Rank6

12

Rank
7

10

Rank
8

20

25

20

15

Rank 1
Rank 2
Rank 3
Rank 4

10

Rank 5
Rank6
Rank 7

Rank 8

Interpretation:
Among the 40 respondents, 32.5% of the investors have given 1 st rank to investing in
Stock, 12 respondents i.e. 30% have given 2nd preference to investing in mutual funds, 3rd
preference is bank deposit and real estate, so majority of the investors give first preference to
stock market and last preference to commodity market.

Inference:
From the data above we can infer that the clients are prone to invest in stocks rather than other
investing options.
The priority is given as

Stocks and Shares


Mutual Funds
Real estate

4. How do you trade presently in commodity market? * If not online trading, how
often do you visit the broker house? Cross tabulation
Total
If not online trading, how often do you visit the
broker house?
Once in aOnce in aOnce in aOnce in a
day
week
Month
quarter

How
do
12
you tradeOnline
presently Trading
in
Through 2
commodi
Telephon
ty
e
market?
Through
internet
Total

14

12
7

20

10

12

40

16
14
12
10
8

Online Trading

Through Telephone

Total

Through internet

2
0

Interpretation:
Among the 40 respondents, 30% investors are trading through online they visit broker
house daily, 50% investors are trading through telephone out of that 45% investors visit the
broker house once in a month, 35% investors visit once in a week, 10% investors visit once in a
quarter and 10% investors visit once in a day and 20% investors are trading through internet out
of that 37.5% investors visit the broker house once in a week, 37.5% investors once in a month
and 25% investors visit once in a quarter.
Inference:
Investors are comfortable trading and placing orders through phones and the latent
majorities are utilizing the online platform.

5.Since how long are you trading with commodities?


Frequency Percent
Valid

Valid
Percent

Cumulative
Percent

Less than22
1 year

55.0

55.0

55.0

1-2 years

27.5

27.5

82.5

More than7
2 years

17.5

17.5

100.0

Total

100.0

100.0

11

40

120

100

80

60
Less than 1 year
1-2 years

40

More than 2 years


Total

20

Interpretation:
Among the 40 respondents, 55% of the investors are trading in commodity market
from less than one year, 27.5% of the investors are trading from one to two years and
17.5% of the investors are trading from more than two year.

Inference:
The commodity market trading is not much of interest to the clients and trading is done
occasionally. Only the 17.5% of BMA clients favor commodity market.
6.Are you aware of BMA Securities? * If you are aware of BMA, then how do you come
to know about this?
Cross tabulation
Total
If you are aware of BMA, then how do
you come to know about this?

Are you
aware of
BMA
Securities?

Yes

N0

Brokers

Friends &
relatives

20

15

35

5
40

40
35
30
25
20
15
10
5
0

Brokers
Friends & relatives
not aware

Interpretation:
Among the 40 respondents, 20 respondents are aware of BMA through brokers, 15
respondents are aware of BMA through Friends and relatives. Out of 20 outside respondents 5
members are not aware of BMA.
Inference:
The promotional activities of BMA are satisfactory and have influence over the target
market.

7.Which are the commodities you currently trade with?


Gold

Silver

Metal

Crude Oil

Agri
Product

Respondents

33

13

11

22

Percentage

82.5

32.5

27.5

55

17.5

90
80
70
60
50
Respondents
Percentage

40
30
20
10
0
Gold

Silver

Metal

Crude Oil

Agri Product

Interpretation:
Among the 40 respondents, 82% investors are trading with gold, 32.5% investors
are trading with silver, 27.5% investors are trading with Metal, 55% investors are trading
with Crude Oil and 17.5% investors are trading with Agri Products.
Inference:
Majority of the clients prefer to trade in gold, thus are aware of volatility of gold rates in
commodity market.

8.Which among these commodities you are interested to trade with?


Commodities
Respon
se

Gold

Silver

Met
al

Crude
Oil

Agri
Product

Responden
ts

12

10

Percentag
e

30

20

25

17.5

7.5

Respondents
Gold
Silver
Metal
Crude Oil
Agri Product

Interpretation:
Among the 40 respondents, 30% investors are interested to trade with gold, 20%
investors are interested to trade with silver, 25% investors are interested to trade with
Metal, 17.5% investors are interested to trade with Crude Oil and 7.5% investors are
interested to trade with Agri Products.
Inference:
Large numbers of majority in the commodity market prefer to trade in gold and metals due to
volatility of prices in this sector.

9.How do you rate these commodities?


Commodities
Ranks

Rank 1

Gold

Silver

Metal

Crude Oil

Agri Product

28

Rank 2

19

Rank 3

13

15

Rank 4

17

11

10

Rank 5

33

35

30

25

Rank 1

20

Rank 2
Rank 3
15

Rank 4
Rank 5

10

0
Gold

Silver

Metal

Crude Oil

Agri Product

Interpretation:
Among the 40 respondents, 70% of the investors have given first rank to gold,
47.5% of the investors have given second rank to crude oil, 37.5% of the investors have
given third rank to Metal, 42.5% of the investors have given fourth rank to Silver and
82.5% of the investors given fifth rank to Agri products.
Inference:
The priorities in commodity market are:

Gold
Crude oil
Metals

Silver
Agriculture products.

10.Which factor do you normally consider while trading in commodity market?


Price

Marke
t Rate

Return
s

Seaso
n

Risk

Liquidit
y

Safety

Rank
1

20

Rank
2

11

11

Rank
3

11

Rank
4

11

Rank
5

10

11

Rank6

14

12

Rank
7

27

30

25

20

Rank 1
Rank 2
Rank 3

15

Rank 4
Rank 5
Rank6

10

Rank 7

0
Price

Market Rate Returns

Season

Risk

Liquidity

Safety

Interpretation:
Among the 40 respondents, 50% of the investors have given 1st rank to safety, 27.5% of
the investors given 2nd rank to risk, 27.5% of the investors given 3rd rank to the Liquidity,
so majority of the investors give most preference to safety factor.
Inference:
Investors sole intention of investing is safety as more number of investors relies on these
investments as savings. Further other clients are dependent on the liquidity of stocks.
11.Which facilities do you expect from service provider of a commodity trading?
Frequency Percent

Valid

Up to date14
informatio
n

35.0

Valid
Percent

Cumulative
Percent

35.0

35.0

Less
19
brokerage

47.5

47.5

82.5

Good
service

17.5

17.5

100.0

Total

40

100.0

100.0

120

100

80

60
Up to date information
40

Less brokerage
Good service
Total

20

Interpretation:
Among 40 Respondents, 47.5% of respondents i.e. 19 respondents expect less
brokerage, 35% of the respondents expect up-to date information from the service
provider, and 17.5% expect Good service. So majority of the respondents expect less
brokerage from the service provider of the commodity.
Inference:
The data clearly shows that the brokerage charges must be brought down and up to date
information must be provided at any given point of time. Also 17.5% emphasize on good
services.

FINDINGS AND OBSERVATIONS


Findings
Majority of the BMA Wealth Creators clients are from middle age group and further and
youngsters have shown curiosity and interest towards investment.
Large numbers of investors are from private sector and entrepreneurs, who are inclined
towards savings.
From the data above we can infer that the clients are prone to invest in stocks rather than
other investing options.
The priority is given as

Stocks and Shares

Mutual Funds

Real estate

Investors are comfortable trading and placing orders through phones and the latent
majorities are utilizing the online platform.
The commodity market trading is not much of interest to the clients and trading is done
occasionally. Only the 17.5% of BMA clients favor commodity market.
The promotional activities of BMA are satisfactory and have influence over the target
market.

Majority of the clients prefer to trade in gold, thus are aware of volatility of gold rates in
commodity market.

Large numbers of majority in the commodity market prefer to trade in gold and metals
due to volatility of prices in this sector
The priorities in commodity market are:

Gold

Crude oil

Metals

Silver

Agriculture products

Investors sole intention of investing is safety as more number of investors relies on these
investments as savings. Further other clients are dependent on the liquidity of stocks.
The data clearly shows that the brokerage charges must be brought down and up to date
information must be provided at any given point of time. Also 17.5% emphasize on good
services.

Suggestions
From the recent study and analysis we understand that customers preference changes in
accordance to the BSE (Bombay Stock Exchange), NSE( National Stock Exchange), and Sensex.
Also from the research, I put in my humble suggestions which are derived from the descriptive
analysis.

Majority of the BMA clients are from the middle age group i.e. (21-40), hence the
organization should concentrate on this target market.

Promotional activities like finance events, games must be employed to attract the
corporate sector.

The volume of trading is more in stocks and shares in equity market. Hence clients look
in for liquidity options.

Online platforms for trading should be encouraged as these platforms provide more
options and less complexity.

Focus on commodity market must be prioritized as it provides a good rate of return also
ensuring the customer satisfaction.

Clients, who trade in gold, must also consider other options. The crude oil markets have
great potential for long term investments.

The customers emphasize savings, so the organization must bring in new products from

investment sector.
The Brokerage charges must be reduced to change the customers perception about the
BMA tariffs.