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A New Future for Fair Park

A Roadmap to Redevelopment

A Presentation to Mayor Mike Rawlings


November 13, 2014

Dallas Plan - 1993

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Dallas Plan 1993: Illustrative Site Plan

Antonio Di Mambro + Associates, Inc.


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Presentation Outline

Why are we here?


Review of work to date and articulation of the
consensus as basis for the path forward
Describe a new framework/organization model
Illustrate the components of a successful Fair Park
Articulate an implementation strategy and next steps

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Why are we here?

We care about the future of Dallas and Fair Park


Past planning efforts have not been adequately
successful
The status quo is unstainable
Dallas is at a crossroads and the redevelopment of
Fair Park will be a catalyst for establishing a new
growth trajectory

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Fair Park - 1936

Built as a place to
celebrate innovation Fair
Park has a history of
unsuccessful
transformations

Exposition Grounds

Signature Park

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Fair Park - 1936

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During the State Fair of Texas

8,900 Parking Spaces


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During the State Fair of Texas

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During the State Fair of Texas

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The Other 341 Days per Year of Fair Park

1,786,000 SF of Built Area


759,000 SF Leasable Area
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The Other 341 Days per Year of Fair Park

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The Other 341 Days per Year of Fair Park

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Fair Park Edge Conditions

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Fair Park Edge Conditions


High Vacancy
Low Density
Average Per Capita Income
>$15,000
Decayed Public Realm
Poverty and Disinvestment

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A Few Facts About Fair Park


Ground Surface
20%

Park Attendance

15%
Building

48%
Pavement

65%

Non Fair Time

52%
Fair Time

Permeable

2003 Comprehensive Development Plan


2010 Attendance Data

Building Use
18%
Scheduled
Event Use

82%

48% of visitors come


during only 24 days!

Daily Use

2003 Comprehensive Development Plan

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Challenges Facing Fair Park Today

Underutilization/Overutilization
Poor Accessibility
Programming Conflicts
Funding Constraints/Shortfalls
Management and Maintenance Inefficiencies
Safety Perception Issues

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Past Planning Efforts

Major Master Plans (1990, 2003, 2007)


FCE Report 2014
Stakeholder Conversations
Mayors Task Force on Fair Park 2014

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Objectives for a New Vision of Fair Park


Create a Park for All People: Integrate the park with its
context

Put the Park Back in Fair Park: Maximize green space

Coexistence: Accommodate existing and new uses


Reorganize Uses: Allow each one to reach full potential
Establish a New Governing Body: Propose new
management structures

Create a Catalyst for New Growth


Establish Financial Self Sufficiency
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How Do We Achieve the Objectives?

1935: 196 Acres

1981: 277 Acres

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Concept Vision for Fair Park

4 Components

State Fair

Historic
Core

Multiplex

Dallas
Commons

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4 Iconic
Entrances

Shared Parking
and
Infrastructure
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Concept Diagram Base Case

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New Vision for Fair Park Base Case

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Concept Diagram Alternate Scheme

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New Vision for Fair Park Alternate Scheme

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State Fair Grounds Base Case

84 Acres

50 Acres

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Base Case Concept Illustration

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State Fair Grounds Alternate Scheme


93 Acres

50 Acres

27 Acres

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The Historic Core


71 Acres

Adaptive Reuse of 400,000 SF


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The Historic Core

Educational Complex/Innovation District


or
Retail Marketplace/Mixed Use?
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Precedent: Quincy Market Boston, MA

1825: Designed by Alexander Parris


1970: Redeveloped by Rouse Company
2014: Premier Urban Destination with 18,000,000 Visitors/Year
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Precedent: Quincy Market Boston, MA

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Dallas Common

Underground Parking
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110 Acres

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Leonhardt Lagoon

Put the Park Back in Fair Park


Increase from ~10 Acres to 110 Acres
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Precedent: Boston Common Boston, MA

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Precedent: Boston Common Boston, MA

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1634: Founded, 50 Acres

1830: Redeveloped as a Public


Park

Managed and Maintained by


the City of Boston

NRHP Designation

2,000 Car Below-Grade


Garage

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Precedent: Post Office Square Boston, MA

1,400 car underground garage


1.7 acre park
Redevelopment began in 1988 after
several years of private sector planning
First opened on October 1, 1990
Completed in June of 1992
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Precedent: Post Office Square Boston, MA

www.ellenzweig.com

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Precedent: Millennium Park Chicago, IL

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Precedent: Millennium Park Chicago, IL

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Precedent: Millennium Park Chicago, IL

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Precedent: Millennium Park Chicago, IL

1997: Redeveloped by a
Public Private Partnership
Cost: $475M
Size: 24.5 Acres

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Multiplex
50 Acres

Underground Parking: 3,000 Cars


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Cotton Bowl Today

http://scottymoore.net/CottonBowl.html

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Precedent: Gillette Stadium Foxboro, MA

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Precedent: LA LIVE Los Angeles, CA

Size: 27 Acres
Built Area: 5.6M SF
Cost: $2.5B
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Edge Development Strategy

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Precedent: MIT 1920s

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Precedent: Kendall Square - 1964

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Precedent: Tech Square - 1955

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Precedent: Kendall Center/Tech Square

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MIT/Kendall/Tech Square Today

3 Million + SF
Office, Lab, Retail
Google, Microsoft,
Biogen, Broad Institute

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Governance Structure Redevelopment Phase


Mayor
Dallas Park Department

Community Input

Board of Overseers
5 - 7 Members

Technical Support

Infrastructure

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Program Czar
Coordination and Implementation

Landscape

Buildings

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Edge Development Entities

Parking

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Governance Structure Ongoing Operations


Mayor
Dallas Park Department

Board of Overseers
5-7 Members

Technical Support

Park Manager
Coordination and Infrastructure Management

Community Input

Dallas Common

Multiplex

Historic Core

State Fair

Conservancy

Private Operator

University or
Retail Operator

State Fair

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Redevelopment Challenges
Financing
Construction Phasing
Infrastructure Coordination
Leadership and Governance

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Redevelopment Benefits
Economic Impacts
$3.5 Billion in Total Construction
$2.42 Billion in LOCAL DIRECT SPENDING

Permanent and Construction Jobs


Educational Opportunities
Increased Number of Users
Catalyst for Additional Growth
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Conclusions
Now is the time to get the transformation of Fair Park
right!
This time, the investment must generate an
acceptable return
The future of Dallas is at stake
Fair Park is the key to unlocking the citys full
potential

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Questions?
adm@dimambro.com

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