You are on page 1of 5

Image Assemblages

A / Polemical Statement:

This atlas will operate off of a permutation of Flusser’s idea of the “technical image”. Flusser states that the technical image generates a post-historical mode of perception -- a non-linear sense of time. A chief factor of the technical image is its synthesis of texts (such as scientific theories). In this atlas, we propose that technical images ability to generate other technical images, which can modify the originating technical images, necessitates non-linear and post-historical modes of image analysis.

Technical images defy genealogical and historically-minded approaches. While useful as a way to track particular conditions, relations, and histories imprinted into an image -- they will never successfully achieve their aim: creating a complete and definitive history of an image.

This atlas will use Deleuze and Guattari’s concept of the assemblage as a tool for performing non-linear image analysis. In particular, we will map the multiplicities of an image to in order to trace the constellations of visuality that an image generates. We will not prioritize its mode of articulation, conditions of production, or historical contexts, but rather, we will use the visual qualities that emerge when its various possible permutations are placed into affinity groups.

An atlas constructed in this manner will form a coherent visual experience, with neighboring images that will differ drastically in time, space, geography and medium. This atlas will posit that images are ahistorical entities, and are not bound to geographic, historical or cultural conditions (although acknowledging that the permutations carry the imprints of these circumstances). Rather, this atlas will posit that images function much more like elements of a probabilistic field that can transmit and manifest non-linearly through time, space and medium, such as electrons within an atom.

Deleuze and Guattari’s Concept of Assemblage

The concept of assemblage, developed by Deleuze and Guattari, derives from the English translation of their concept in French of agencement (arrangement), or the processes of arranging, organizing, and fitting together. According to Deleuze and Guattari there is both a horizontal and a vertical axis associated with assemblages. The horizontal axis deals with ‘machinic assemblages of bodies, actions and passions’ and a ‘collective assemblage of enunciation, of acts and statements, of incorporeal transformations of bodies’. The vertical axis has both ‘territorial sides, or reterritorialized sides, which stabilize it, and cutting edges of deterritorialization, which carry it away’ (D&G 1987: 88). Through its multiplicity an assemblage is shaped by and acts on a wide range of flows. Assemblages as conceived of by Deleuze and Guattari, are complex constellations of objects, bodies, expressions, qualities, and territories that come together for varying periods of time to ideally create new ways of functioning. (Parr, 18)

Technical Image as Assemblage Technical Image Technical Image Text Text Technical Text Image Technical
Technical Image as Assemblage
Technical Image
Technical
Image
Text
Text
Technical
Text
Image
Technical
Traditional
Traditional
Traditional
Image
Image
Image
Image
Text
Text
Text
Text
Text
Traditional
Traditional
Text
Traditional
Image
Image
Image
Traditional
Traditional
Traditional
Image
Image
Image

B / Format:

The atlas will be constructed on 3 layers of organization. The levels ascend in priority.Level 1 is more important than 2, which is more important than 3.

3: Plate-designers can construct permutational image “sequences” or juxtapositions on a secondary axis (organized via secondary/ tertiary priorities such as medium, temporality, geography). Scale, cropping and other tools can be used to emphasize certain details over others to construct these sequences.

1. A core visual/linguistic category. (For example “Toyota HiLux”)

Toyota HiLux

2: Create a formal visual structure that can organize the images on a compositional level. A transition in the formal structure will occur on an axis. (For example, the Toyota HiLux will rotate in angle from left to right.) These horizontal axes will serve as aesthetic reference points -- visual latitude lines. (For example, the equator could be the truck imaged through advertising aesthetic standards).

Amateur shots

through advertising aesthetic standards). Amateur shots Commercial aesthetics Pro-Am Aesthetics CGI Aesthetics

Commercial aesthetics

Pro-Am Aesthetics CGI Aesthetics Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational
Pro-Am Aesthetics
CGI
Aesthetics
Commercial aesthetics
Toyota
HiLux Rear
shots
Emergent Permutational
Toyota HiLux Rear shots Emergent Permutational Toyota HiLux profile shots Toyota HiLux Rear shots Toyota

Toyota HiLux profile shots

Toyota HiLux Rear shots

Toyota HiLux profile shots

CGI Aesthetics

CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes

CGI Aesthetics

CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes

Toyota HiLux left shots

CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes

Commercial

aesthetics

CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes

Toyota HiLux Rear shots

CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes
CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes

Emergent Permutational Axes

CGI Aesthetics Toyota HiLux left shots Commercial aesthetics Toyota HiLux Rear shots Emergent Permutational Axes

Bibliography

“The technical images are surfaces that function the same way as dams. Traditional images flow into them and become endlessly reproducible: They circulate within them (for example in the form of posters).” (Flusser 19) Towards a Philosophy of Photography

“The significance appears to flow into the complex on the one side (input) in order to flow out on the other (output).” (Flusser 16) Towards a Philosophy of Photography.

Flusser, Vilem. Towards a Philosophy of Photography. Reaktion Books. 8-20.

The easiest way to imagine the future of writing, if the present trend toward a culture of techno-images goes on, is to imagine culture as a gigantic transcoder from text into image. It will be a sort of black box that has texts for input and images for output. (Flusser 65)

Flusser, Vilem. The Future of Writing. Minneapolis, Minnesota: University of Minnesota Press, 1984. 63-116.

“Information is a synthesis of prior information.” (Flusser 89)

Flusser, Vilem. Into the Universe of Technical Images. Minneapolis, Minnesota:

University of Minnesota Press, 2011. 2-22; 86-107.

Parr, Adrien. The Deleuze Dictionaryi. Edinburgh University Press, 2010.