I created both my digipak and digipak magazine ad after my music video

because of the character development which allowed

me to create a digipak that corresponded to my artists
persona. For my first idea I wanted to artist to come
across as a dangerous, female Byronic, Femme fatal
character to create sex appeal in a less explicit way and
in a more aspirational way-to make my target audience
want to be independent. In order to do this successfully
I used a drawn female figure to create a male gaze
through the curves of the drawn figure to show how my
artist has power of her own physique. For my inside
cover, in both idea 1 and idea 2 of my digipak, I decided
to use an image of the heart necklace that was given as
a gift to my main artist from her ex-boyfriend in the Marvins Room music video.
I used this as a background image to accompany the intimate message of my
artist explaining what her albums about and how that relates to the songs and
title Marvins Room. I did this in order to create a more personal attachment to
my artists so my target audience can relate and sympathise with her.
For my second idea, on the other hand, I used an image from the time lapse
scene within my music video as it was distorted, relating to the feelings my artist
had during my music video and hence throughout the album. It had my artists
figure in a dark shape which reinforced this idea
of mystery as well as the femme fatal identity. It
also has a mixture of lights which relates to the
idea of urban settings and my genre being
associated with urban spaces such as cities. I
began experimenting with this particular image
through tools on Photoshop such as Vibrance to
make the background colour stand out so my
artists figure also stands out. I then began
experimenting with the filter on Photoshop by
using tools such as blur to create images such as
the image on the left. Because I thought this was
to drastic and worried that my audience may not
interpret it in the way I hoped it would be I decided
to keep the image as it was and just change the
hue and the threshold. Although I was happy with
the second image of my second idea I still
continued experimenting with filters on Photoshop
to see different ideas. I was inspired primarily by
my target audience as when I asked them for ideas
many said they liked odd images and one
member specified that they liked distorted images. I was then inspired by city
images that had been distorted.

Colour Scheme:
My colour scheme was
inspired by my artists persona. The black within both my video and digipak
connotes the darkness both my artist and her ex are consumed by which is
essentially lust and jealousy. The pink represents the good nature of my artist
and her strength that she contains by being able to overcome the pain of
heart break. It also shows how delicate she is as this
colour was used during the flash back scene when she
was at her most vulnerable. White was used as the
colour of my artists name in both the music video and
digipak as it stands out from the black background and it
also signifies purity and infinity. These colours are
visible right at the start of my music video as it opens
with the title of the song and my artists name.

Typography:
I began designing my font on paper before pursuing it on Photoshop. I knew I
wanted a bold font that stood out as my artist is both bold and independent
making her stick out from the crowd. Both my colour scheme and typography
was inspired by Beyoncs Beyonc album. This is mostly because her persona
throughout her album comes across as strong, independent, and deadly but also
a hint of vulnerability which is a clich for an R&B artist to come across as.

To ensure that my target audience was happy with my favoured option I created
various ideas so my target audience have options when choosing so the decision

is less biased.
The majority of my target audience preferred the simple black and pink bold font
because it is simple and attractive and it also catches the eye. A member of my
target audience managed to identify my idea to Beyoncs album because of

how recognised and established she is.

I decided not to have an image of my artist because my

artist is established enough amongst my target audience for
her to get the same recognition without having an image of
her. This is my unique selling point as it is conventional for cd
albums to have images of their artist. The fact that my album
has no image ads to the mystery of Marvins Room and who
Marvin is, which is what the album is about; finding out who
Marvin is and how he affects my artists story.
For my first idea I wanted to have a drawn female body
because it looks more artistic and so that my artist (me)
wouldnt be over sexualised as I personally dont feel
comfortable posing in a manner that would fit into the
category of the Male Gaze.