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Advertising supplement for March 26, 2015


A passion for pets?

How to make a love of dogs a career

If you have a passion for pets, are looking

for a career change or simply want to make
some extra money, the job of dog-sitter
might be right for you. Its a great way to
make some extra income, and we even have
hosts who do this as their full-time job, said
Rachael King, head of communications
at, an online community
that connects pet owners with vetted and
insured dog sitters across the country. Its
easy to build a clientele, and dog-sitters can
offer everything from boarding to sitting in
the customers home and doggie day care,
walking and training.
Who is it right for
If you have a love of animals, would like
to be your own boss and have a flexible
schedule, this might be a great opportunity
for you. Previous experience caring for dogs
goes a long way, but DogVacay also offers
training and educational resources. The most
important qualification is a love for animals.
A large part of the DogVacay community is
made up of creative freelancers, stay-athome moms, retirees and students, who
tend to have more flexible schedules. But
we have lots of 9-to-5ers who love taking
pups on the weekends, too, King said.
How to get started
Insurance and a local business license are
a must to get started, said Sherry Suhosky,
president of the National Association of

Professional Pet Sitters. Then I think the

next big steps would be to begin marketing
and telling people that youre in business,
said Suhosky, who lives in New Mexico and
is the president and founder of Animal
Aunts 4 Pets.
Online sites like DogVacay and
connect pet people and pet watchers, and
its pretty easy to get started.
How to stand out
Since clients are relying on an online profile,
a detailed description about what makes
you an amazing dog sitter goes a long way,
King said. We also find that adding at least
five high-resolution photos of the interior
of your home and yard (or nearby parks,
hiking trails, etc.) helps to make you stand
out amongst others in your area.
The most sought-after dog-sitters are quick
to respond to Vacay requests, keep their
calendar updated, send awesome photo
updates each day to their guests, and most
importantly, make sure each and every pup
who stays with them has an incredible Vacay
and receives love and care exactly like they
would in their own home, King said.
While dog-sitters at Rover and DogVacay
set their own terms, rates and schedules,
both sites take 15 percent of successful

Umbra fish hotel

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the fish bowls can be stacked to
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RUNNING WITH YOUR DOG: How to get off on the right foot
Running with your dog can be a
healthy and rewarding experience
for both of you. So, how do you
get started? Below are tips to help
prepare you and your furry friend
to hit the pavementand do it
Get ready
The first step to training your dog
to run with you is deciding if he
or she will run on your right or
left side. Then, stand with your
dog on the proper side of you and
adjust the leash length so it forms
a gentle curve downward not
taught and not touching the
ground. Next, practice walking
with your dog, rewarding him or
her with treats for staying on the
correct side of you.
Once your dog has mastered
staying on the appropriate side,
add short periods of jogging into
your walks. Slowly, over several
days or weeks, lengthen the
periods of jogging until you are
jogging for the entirety of your
Be attentive
Your dogs running stamina is dependent on many factors
outdoor temperature, fitness level, ability to breath appropriately
and orthopedic and overall health. Therefore, its important to be
aware of how your dog is tolerating exercise. In particular, pay
attention to panting, tongue color and stride.
If you notice your dog is panting excessively (tongue hanging
out the side of the mouth), the tongue has a purple-tinged color,
your dog is limping or having difficulty keeping up with you,
these are signs to slow down or stop running. Brachycephalic
(short-nosed) breeds such as pugs and bulldogs are especially
susceptible to breathing difficulty because of their conformation.
Therefore, for these breeds, its particularly important to exercise

in cool weather, avoid flat collars

(opt for a harness instead) and pay
close attention to their exercise
Explore the area
We are fortunate to have a welldeveloped series of trails in the
greater Rochester area that
welcome leashed dogs. Examples
include the Lehigh Valley Trail,
Erie Canal Trail, Genesee Valley
Greenway, Railroad Loop Trail
and selected trails at Mendon
Ponds Park to name a few. These
trails extend through a variety
of landscapes including forest,
fields, canal, wetlands and its not
uncommon to spot wildlife as you
are running by.
Now that you and your pup are
prepared, its time to begin training
together! Have fun and enjoy your
time together outside. *Prior to
starting a new exercise regime,
please contact your family doctor
and veterinarian to ensure both
you and your dog are ready to run.

Sarah Funk-Gooding,

Veterinary Specialists
& Emergency Services
Monroe Veterinary Associates

Ready to run?
There are few pieces of equipment needed to begin your run:
an adequate leash for your dog and running attire for you.
Although you can use a leash and your dogs flat collar, a safer
and more comfortable alternative to consider is running with a
hands-free leash (clasps around your waist) and a harness for
your dog.
Dr. Funk-Goodling grew up in the town of Corning, NY. She
attended veterinary school at the University of Illinois, graduating
in 2014. She received the Simmons Educational Fund Award,
the Small Animal Executive Veterinary Program award and was
recognized as a Lily Leland Scholar. Her professional interests
include ultrasound and clinical pathology.
She shares her home with her dog Bo and her cat Gracie.

You really should advertise in the next issue of Pet Tales...

Its easy!

Deworming can be very

costly, so prevention is
essential. Deworming
medication choice and cost
depends on the weight of
the pet and the parasite


A monthly preventative,
recommended by your
veterinarian, can save the
cost associated with


Annual fecal parasite

exams. Puppies and kittens
should have a minimum of
two fecal exams in the first
year of life.


Symptoms Can Include:

Tapeworms break off

into segments, which
look like rice.

Roundworm eggs are

frequently found in
commercial potting soil.

Coccidia is a protozoa
that doesnt affect
humans, but young
pets can become
extremely ill if infected.


Whipworm eggs are

very resistant. They can
live in soil for 5-7 years.

Hookworms enter their

host through the skin or
by oral transmission.

Common Intestinal Parasites:

**Pets can have parasites and show NONE of these symptoms.

Regular preventatives and fecal exams are essential.**

vomiting, diarrhea, blood/mucous in stool, pot belly, lethargy



Contaminated soil or
Fecal-oral transmission
from other animals
Contact with skin

Yes! Several of intestinal

parasites are transmittable
to humans, particularly

Are You at Risk?

Yes! Indoor pets need to be

examined yearly, have an
annual fecal parasite exam
and be given a monthly

Are Indoor Pets

at Risk?

W h a t s L u r k i n g I n s i d e Yo u r P e t ?




Chocolate continues to be
the number one human food
ingested by animals. In 2013,
the ASPCA Animal Poison
Control hotline received an
average of 26 calls per day
regarding chocolate ingestions.
Chocolate toxicity is typically
seen in dogs but cats are also
susceptible. Any age or breed
can be affected. The source
of chocolate is most often
candy and food from around
the house, but products such
as cacao bean mulch can also
be harmful when ingested.
The ingredients found in
chocolate that make ingestion
harmful are caffeine and
theobromine. These are known
as methylxanthines and can
cause a variety of clinical signs
affecting the cardiovascular,
musculoskeletal, renal and
respiratory systems. The type
and severity of clinical signs
are dependent on the dosage.
The amount of ingredients in
each type of chocolate is also
variable. Darker chocolates
have higher concentrations
compared to milk and white
chocolates and can be more
dangerous. Clinical signs of
chocolate toxicity include:
Ataxia (stumbling)
Heart arrhythmias
Muscle tremors
Increased respiratory rate
Initial clinical signs are seen within four hours of ingestion and
may include excessive thirst/ urination and vomiting. If a large
enough dose is ingested, death may occur.
If your animal eats any amount of chocolate, you should call your
local veterinarian, emergency room or the ASPCA Animal Poison
Control Center to determine if a toxic dose was ingested. At that
time, you may be advised to induce vomiting in your pet or seek
veterinary care. Hydrogen peroxide is used to induce vomiting
at home, so it is advised to have some on hand in cases of
emergency. Before giving it under the direction of a veterinarian,
ensure that it is not expired because it will not be effective.

Cara Redmond, DVM

Veterinary Specialists
& Emergency Services
Monroe Veterinary Associates

Vomiting should not be induced

without the guidance of a
veterinary professional since
stomach irritation can occur
from excessive amounts of
hydrogen peroxide.
Further treatment for chocolate
toxicity will include preventing
toxins from being absorbed and
symptomatic supportive care.
Depending on the severity of
clinical signs, hospitalization
may be recommended. To
prevent further absorption into
the gastrointestinal tract and
aid in elimination, activated
charcoal will be administered.
Methylxanthines can be
reabsorbed through the
bladder wall so IV fluids and
frequent walks or urinary
catheterization are important
in decreasing the occurrence.
Fluid therapy will also prevent
dehydration. An EKG machine
will be used to monitor your
pets heart rate and rhythm.
The most common changes
seen are an increased heart rate
(tachycardia) and an arrhythmia
known as ventricular premature
contractions (VPC). Any severe
changes or arrhythmias will be
treated with medications. Blood
pressure, body temperature
and mental status will also
be monitored throughout
Prognosis for chocolate
ingestion varies with severity
of clinical signs and how
promptly decontamination and
treatment are initiated. In order to prevent chocolate toxicity,
it is important to store all chocolate and caffeine products in
a closed cupboard or container out of reach from pets. This is
especially important to do around holidays, such as Easter,
where incidences of chocolate ingestion increase.
If your pet ingests a toxin, contact your veterinarian or Veterinary
Specialists & Emergency Services at (585) 424-1277.
Dr. Redmond works at Veterinary Specialists & Emergency
Services. She attended veterinary school at the University of
Illinois, graduating in 2014. Dr. Redmonds professional interest
is in emergency medicine. She shares her home with a domestic
short hair named Tuna and a German shepherd/sheltie mix
named Claire.


Moving with pets: Tips for a

safe and successful move

Moving to a new home is

a big decision and can be
stressful on your pets, but
there are many things you
can do to make the process
as painless as possible.
The following are some
helpful tips on easing the
transition and keeping pets
safe during the move.
The first step is planning
ahead. If youre moving
into an apartment or
rental property, make sure
the landlord allows pets
before signing the lease.
Helpful online tools such
as petfriendlyrochester.
com or Lollypop Farms Pets
Are Welcome program can
assist you in finding a petfriendly rental in the area.
If youre buying a home,
finding a home insurance
policy that covers your
pet is important. Attaining
a policy that will provide liability coverage for damage your pet does to other
peoples property or an injury to someone caused by your pet is key. If you have a
dog, make sure your policy covers their breed as some insurance companies may
exclude certain dog breeds from coverage.
Prior to moving day make sure youre prepared and ready to go. Talk to your
veterinarian to determine if your pet will need will need medication for
nervousness or car sickness. If youre moving far enough away that you will need
to find a new veterinarian, ask for a current copy of your pets vaccinations and
medical history to give to your new vet.
Its also a good idea to gather the supplies your pet will need during the move
such as food, water, medications, bedding, and toys and have them ready to go.
Make sure your dog or cat has an ID tag with your new address and phone number
in case they get lost during the move. Also, if your pet has a microchip, remember
to go online and update your contact information.
Moving day can be extremely stressful for pets so its best to keep them away from
all of the activity. Its difficult to pack, move furniture, and keep an eye on your
pet at the same time. Asking a family member or friend to watch your pet during
the move is ideal. If thats not an option, keep them confined to a well-ventilated
room where they feel safe such as a bathroom, or use a crate if that is something
they are used to. Make sure movers know your pet is in the room by posting a Do
Not Disturb - Pets Inside! sign on the door. By ensuring your pet is safely watched
or secured on moving day keeps them from becoming frightened and bolting out
the door unnoticed.
Once the move is complete and youve settled in a bit, getting your pet acclimated

to their new home is

an important next step
and differs depending
on whether you have a
cat or dog. If you have
a cat, plan on confining
them to one room for the
first five to seven days.
Spend time with them in
that room and let them
get comfortable before
gradually introducing them
to the rest of the house. You
dont want to let your cat
have full reign of your new
home right away as they
may get scared and hide
in potentially dangerous
places like attic rafters or
duct work.
Make sure your cat is
supervised as you introduce
them to new areas of your
home. Go slow and start by
having playtime in different
rooms to help them become
accustomed to their new surroundings. Treats always help, too! As far as your cats
food, water, and litter box goes, plan on setting up two areas. Have these items
in the room they stayed in right after the move, and also in the area of your home
where youd like to keep them permanently. Allow your cat to get acclimated to
both areas before eventually removing their litter box and other items from the
original room.
Moving with a dog is a bit easier, but you still want to make sure they get a proper
introduction to their new home.
Start by taking a long walk or having a good play session outside before walking
your dog around inside the house while on leash. You may be tempted to let your
dog explore freely, but new homes have lots of smells and that can trigger house
soiling. Plan on supervising your dog for the first few days and gradually allow
them to build their comfort level with their new home. Try to stick to your normal
routine for feedings and exercise and make sure your dog is getting regular walks
and playtime. When it comes to introducing your dog to the outside of their new
home, safety is key. If your new backyard is fenced make sure you properly check
it for any gaps or escape routes before letting your dog off leash. Leashed walks
around your new neighborhood are a great idea and make sure you allow your
dog to sniff as much as they want to as it helps them acclimate to their new
A change of address doesnt have to be stressful on your pets. By planning ahead,
being prepared for the move, and taking things slow, pets will adjust quickly to
their fresh surroundings. Remember to be patient, loving, and reassuring with
your pet and everyone will be happy in their new home.


General care of GUINEA PIGS

Guinea pigs are small rodvitamin C is degraded by light,
ents from South America,
heat and moisture, causing the
which is where they were first
supplement in the food to lose
domesticated. They have great
potency over time. This gives
personalities, make wonderful
guinea pig pellets a relatively
pets and are typically docile
short shelf life. Because of
and can be very affectionate.
this, it is recommended to give
These very social critters enjoy
guinea pigs either a vitamin C
interacting with each other and
supplement or produce that
humans, they will even lick their
is high in vitamin C which
owners as a sign of affection.
They make a variety of sounds
Red peppers
such as whistling and purring
Green peppers
when they are happy or excited.
Dandelion greens
There are many breeds of guinea
Broccoli greens
pigs with different types of hair
coats, and even hairless guinea
pigs known as skinny pigs. With
Guinea pigs can also eat a
proper care they can live to be
variety of other vegetables,
five-seven years old.
but there are some that should
Guinea pigs are very active and
be avoided because of their
should have about seven-eight
high calcium content like kale,
square feet of space to run
mustard greens, turnip greens,
around, more space is better.
collard greens, spinach and
They do well with companions and you should add an additional
carrot tops. Fruits and treats, such as yogurt drops, should be
two-four square feet for each additional guinea pig. It is best to
limited or avoided.
either have all female guinea pigs or a single neutered male with
If using a vitamin C supplement, it is best to avoid adding
one or more females. Make sure to use a cage with a smooth
supplements to the drinking water. As mentioned above, the
bottom, not wire. Wire flooring can injure their feet and lead to a
vitamin loses potency with exposure to light and water, so it
condition called bumblefoot.
can lose potency rapidly. In addition, adding a supplement to
Guinea pigs should have toys available to play with such as
the drinking water can alter the taste of the water, causing
tunnels, cloth beds, paper bags or even small stuffed animals or
some guinea pigs to drink less. It is better to give oral vitamin
toys made for large birds. You can also provide a hut made from
C supplements directly to the guinea pig. The Oxbow company
wood or hay. Having something to do while in the cage keeps
( offers vitamin C supplements
guinea pigs physically active and provides mental stimulation.
for guinea pigs. A childrens liquid vitamin C supplement can
Chris McKinney, DVM
also be used. A healthy adult guinea pig needs about 10mg of
The bedding of the cage should be a paper-based bedding, such
Veterinary Specialists
vitamin C per kilogram of body weight daily. Pregnant guinea
as Care Fresh ( You can also use aspen
& Emergency Services
pigs require more and should get 30mg per kilogram daily.
shavings or even a fleece blanket. Do not use cedar or pine
Monroe Veterinary Associates
shavings because the aromatic oils in these can be irritating
Guinea pigs should be seen by a veterinarian for an annual
to a guinea pigs skin and respiratory tract. The cage should be
examination and if they show signs of illness. Unfortunately,
cleaned daily to remove soiled bedding and the bedding should be completely guinea pigs often do not show signs of illness until they have already been sick for
changed out four times per week to prevent a buildup of urine and feces.
some time. By the time a guinea pig shows signs of illness, they may be very sick
A proper diet is very important for a healthy guinea pig! The majority of the so it is important to have them seen quickly.
diet should be hay. Timothy hay is most commonly used, but orchard grass or Common signs of illness are decreased activity, decreased appetite, a decreased
botanical hay can also be used. Alfalfa hay should be avoided for adult guinea amount of stool or diarrhea. Other signs of illness include sneezing, discharge
pigs because it contains high amounts of calcium which will increase their risk from the eyes or nose or blood in the urine. If guinea pigs are in pain, they will
for developing bladder stones. Hay is important for the guinea pig diet because it grind their teeth or resist being handled.
requires a lot of chewing, which helps to wear down their continuously growing Drooling and loss of appetite can be signs of dental disease. This is hereditary in
teeth. Without regular wear, a guinea pigs teeth can begin to grow abnormally, some guinea pigs, but can also be caused by an improper diet or injury. The incisors
leading to discomfort and eventually an inability to eat. Guinea pigs should also at the front of the mouth may be overgrown and need to be trimmed. More often,
have a limited amount of timothy hay based pellets, about one-two tablespoons the molars at the back of the mouth will be overgrown. Your veterinarian may
per day is best. Seed mixes should not be used because the seeds and/or nuts can need to anesthetize your guinea pig in order to evaluate the molars. If there are
lead to obesity.
problems with the molars, they will need to be trimmed and/or filed.
Guinea pigs, like humans, require vitamin C in their diets because their bodies Continued on Page 12...
are unable to manufacture it. Guinea pig pellets do contain vitamin C, however,


Caseys Tail of Hope


This is Casey. He was treated for Glaucoma in his left eye and then a month later his
owner Linnea, found that his right eye was also affected. Painful pressure caused by
fluid buildup behind his eye affected Caseys day to day life many times he refused
to eat and just wasnt himself. It was easy to see that he was very uncomfortable.
Since she had just gone through the Glaucoma treatments for his left eye, Linnea was
unsure how she could fully afford the cost of all the medications and eye appointments
needed to help Casey.
I was so very grateful and humbled to learn I was a recipient of a Hope Award for
my Casey stated Linnea. With the assistance of a grant from Rochester Hope for Pets,
Linnea was able to provide the treatments that Casey needed. Since his treatments
Linnea said, Casey is eating and doing great! He is adjusting to being completely blind
after being able to see for 14 years, but is managing better than me. I think Rochester
Hope for Pets is a wonderful organization that helps families in need when critical
situations arise with their pets, Linnea said. They truly help families care for their pets
so they can have a long, good-quality life.

Save The Date

Hope for
for Pets
Annual Dog
Dog Walk
Rocheser Hope
Saturday, June 13
Highland Park | | (585) 271 -2733 X89

Rochester Hope for Pets is a not-for-prot organization that was founded in 2008 with the mission to improve the quality of life for companion
animals in the greater Rochester area. Through our award process, we oer nancial assistance toward veterinary care costs to pet owners during
times of need. Through Duncans Fund for Education, we provide continuing education courses, upgraded equipment and technology, and the most
current reference literature for veterinary health professionals who practice in Monroe and surrounding counties. This training and knowledge
serves to enhance the care and treatment of pets at facilities in our region. We also partner with other local nonprots to improve the welfare of
Rochester Hope for Pets 2816 Monroe Avenue Rochester, NY 14618 585-271-2733 x89



As a general practicing
prevent the outdoor critters from
veterinarian, I have been
coming into your home. This
asked several times by various
past summer alone, I saw four
clients; Is brushing my teeth
indoor cats that had severe flea
really necessary and I have
infestations and one dog that
indoor pets, do they need to
contracted Lyme disease; all of
see a vet or be on preventative
these pets were indoor pets.
However, these pets did not
I can comprehend why the
have any preventive medication,
questions are asked and I would
which could have eliminated all
love to take the time to go over
of the above mentioned.
these questions to hopefully
Ultimately, prevention is the best
shed light on pet health and the
medicine. Prevention is not only
importance of oral health and
the medication we give our pets
preventions with consistent vet
to stop disease and parasites, its
also the initiative to consistently
Is brushing my
bring your pet to the veterinarian
pets teeth really
for annual or semi-annual
Simply: yes.
Cats and dogs wont raise their
paws to say, Something isnt
The purpose of brushing teeth
right... I dont feel well,especially
for both humans and pets is
with subtle changes. As a vet,
the removal of plaque. Plaque
it is our duty to do what we can
is defined as a biofilm which is
to keep your pets healthy and
where bacteria colonize on the
to monitor anything that may
surface of teeth. When we brush
concern us during the physical
our teeth and our pets teeth,
examination. Visiting your vet
we brush away the plaque,
when your pet is healthy and sick
removing the bacterial colonies.
is equally important.
This not only helps the surface of
the teeth from bacterial damage, but it also prevents gingivitis
Knowing your pet during their healthy physical exams gives us
(irritation of the gums), and the potential of bacteria to go
a comparison if they were to become sick; what is different and
below the gum line which can cause periodontal disease. Not
how does this examination, when the pet is sick, compare to
to mention, brushing plaque off the teeth means removing the
when he/she was last seen healthy? An annual or semi-annual
source of bad breath, which is a common complaint from most of
exam is a veterinarians method to follow trends of any medical
my clients regarding their dog or cats breath.
concerns that were noted in your pets history.
Ultimately, if pets teeth are not brushed, plaque will calcify and
As an example, perhaps the first visit we notice a mild heart
harden and become tartar (dental calculus). Tartar can only be
murmur. At an annual or semi-annually exam we check the
removed by having a dental procedure and thorough cleaning
heart, and if we notice a change, like a heart murmur increasing
done. Tartar is also extremely damaging to the teeth, gums and
in severity, we can best advise you on the next step to care for
Stef Lim, DVM
bone that hold the teeth in place.
your pet before symptoms may get worse. This can help prolong
Greece Animal Hospital
the life of your beloved pet, and allow for your pet to have a
Patients who have tartar build up and come in for their oral
Monroe Veterinary Associates
healthy life.
assessments and treatments, I notice severe gingivitis and on
full mouth x-rays, I notice a lot of bone loss. More often than not, teeth need to As veterinarians, we love watching our patients grow. We always look forward
be removed. Tartar build up is not only bad oral health, but also uncomfortable to seeing them at their next check up so we can spoil them with lots of treats
for pets.
and pats! The veterinarians at Monroe Veterinary Associates are always here to
Simple brushing can prevent a large build up of tartar. Ive always said prevention support you and your pets.
is the best medicine! So, if you can begin good oral health care at home by If you have any questions, please contact your veterinarian. We are more than
brushing your pets teeth, you can help keep your pets pearly whites healthy!
happy to answer any questions or concerns you may have!
Indoor pets dont need to go the vet
Dr. Lim splits her time between Greece Animal Hospital, Rochester Community
or be on preventative medications.
Animal Clinic and occasionally other hospitals within the MVA family. She attended
I can understand why a client may believe this, but I think we must be aware veterinary school at the University of Melbourne, Australia where she graduated
that being indoor only prevents your pet from going outside, it doesnt necessarily in 2012. Dr. Lims professional interested include neurology and neurosurgery. She
shares her home with an Australian Grass Parrot named Sunny.


Local Veterinary Ophthalmologist

for service animals
Service animal owners and
handlers can register April
1-30 for a free eye exam in
For the eighth year in a row,
Kent Burgesser, DVM, DACVO,
will be giving free eye exams
to service animals as part of
the ACVO/StokesRx National
Service Animal Eye Exam
Examinations will take place
in May, but all active working
animals must be registered
online prior to scheduling
the free examination. Online
registration will be held April
1-30 at www.ACVOeyeexam.
Exams can be scheduled
once online registration
is complete. Please call
Veterinary Specialists &
Emergency Services at (585)
424-1277 to schedule an
The goal of the ACVO/StokesRx
National Service Animal Eye
Exam Event is to provide as
many free screening exams
as possible to eligible Service
Animals across the U.S. and
Canada throughout the month
of May. Service Animals include: guide, handicapped assistance,
detection, military, search and rescue, and certified-current,
registered therapy animals that all selflessly serve the public.
Veterinary Specialists & Emergency Services has been proud to
participate in this philanthropic event since its inception.
This screening process has helped Service Animals and their
owners manage or overcome a previously undiagnosed
ophthalmic condition. 2015 marks the 8th Annual ACVO/StokesRx
National Service Animal Eye Exam Event. Since its inception
more than 30,000 Service Animals have received free screening
eye exams, more than 7,000 in 2014 alone. In the beginning,
the American College of Veterinary Ophthalmologists (ACVO)
public relations chair, Dr. Bill Miller, recognized the good that

Kent Burgesser, DVM

Veterinary Specialists
& Emergency Services
Monroe Veterinary Associates

was already being done

by many members; the
majority of whom already
provided similar free exams
across the country. He, too,
employed such a program in
his clinics, but he had a vision
to combine and expand
these individual events into
something with much more
of an impact.
This years event is sponsored
by ACVO and Stokes
Pharmacy, as well as several
generous industry sponsors,
volunteer ophthalmologists
and staff. Dr. Burgesser and
participating doctors across
the country volunteer their
services, staff and facilities
at no charge to participate in
the event.
How to register for
the 2015 event: To
qualify, Service Animals
must be active working
animals that were certified
by a formal training
program or organization, or
are currently enrolled in a
formal training program.
The certifying organization
could be national, regional
or local in nature. Owners/agents for the animal(s) must FIRST
register the animal via an online registration form beginning
April 1 at Registration ends April 30,
Once registered online, the owner/agent will receive a
registration number. Appointments with Dr. Burgesser at
Veterinary Specialists & Emergency Services can then be
booked. Veterinary Specialists & Emergency Services requires
that participants meet all event qualifications and provide
the assigned registration number over the phone. Times may
vary depending on the facility and are filled on a first-come,
first-served basis, so clients should try to register and make
appointments early.

A dog is the only thing on earth that loves you more than he loves himself. Billings



FEAR FREE VET VISITS: What the veterinary team and you can do
As a pet owner you want what is
best for your pet. However, the
Nose or lip-licking
anxiety you feel when considering
Yawning (with a
a vet visit may have deterred you
tense face)
from making an appointment for
wellness, or even sick visits;
Pacing or increased
26 percent of dog owners and
activity, hyper-vigilance
37 percent of cat owners say just

of head and
thinking about a visit to the vet is
37 percent of dog owners and
Flattened ears and
a staggering 58 percent of cat
owners say their pets hate going

wrapped closely
to the vet.
to their body or tucked
I see many instances where an
Laying flat or crouched,
older pet is being brought in to
facing sideways to what
be seen by the doctor after not
they perceive as a threat
visiting the vet for many years.
Hissing, spitting, growling
When they do come in, there are
Feline Friends:
often one or more disease processes going on which could have
been treated or addressed earlier on if they had only been seen
When was the last time you took your cat to the store to pick out
once or twice per year as recommended. The quality of life that
new toys or have a play date with your friends cat? The truth is
the pet could have had is dramatically affected, and I cant help
kittens are never socialized as well as puppies so it only makes
but wonder what kept this owner, who obviously loves their pet,
sense that they should be so stressed by new sights, smells and
from bringing them in?
sounds everything that describes a veterinary hospital. But
he or she may be more accepting of change with a little help.
People may not understand the value in physical exams, leading
to fewer visits. Many people think that if their pet isnt showing
Many owners are all too familiar with the struggle of getting
obvious signs of illness or if theyre current on their vaccinations,
their cats into a carrier. To lessen her fear of it, leave the carrier
that a veterinary visit is unnecessary.
in a common area in the house with the door open at least one
Katie Morrison
week prior to the appointment. Place a towel or blanket inside,
But consider this if your cat only visits the vet once every two
Animal Care Assistant as well as some treats and/or catnip.
years thats comparable to you only visiting the doctor once
East River Veterinary Hospital
every two decades. A lot can change in two decades in terms of
Using a product such as Feliway is another helpful option.
Monroe Veterinary Associates
your health, and since cats and dogs age considerably quicker
Feliway is a synthetic copy of the feline facial pheromone used
than humans, it is imperative that they be seen regularly by their doctor.
by cats to mark their territory as safe and secure. It is available in a spray bottle as
Having four cats of my own I sympathize with other cat owners when they describe well as a plug-in diffuser. Spray a towel with Feliway before placing it in (or over)
their anxiety about bringing their cats to the vet. Its stressful for our cats and its the carrier. By limiting what she can see, especially in the waiting room, you may
stressful for owners. This is probably one of the most common reasons people help reduce her stress level.
postpone scheduling a vet appointment for their cats until they become ill. In In the exam room, you may open the door of the carrier but dont force her to
fact, cat visits have declined 30 percent since 2001 according to the American come out. Allow her to explore or hide in the carrier if thats where she feels more
Veterinary Medical Association.
secure. The exam can take place in the carrier with the top removed, or on your
Fear and anxiety is a huge contributing factor as to why many owners are skipping or the doctors lap.
their pets annual exam. Fortunately theres a growing trend in veterinary Wellness exams are essential when it comes to preventing illness or detecting
medicine thats making it easier for you and your pets to get to the vet, creating a disease early. You can potentially add many years to your cats life through regular
low-stress experience while there and making future visits more enjoyable.
veterinary visits, which is why we want it to be easier for her and you to get her
To understand the fear surrounding vet visits we need to discuss fear itself and there.
how it affects your pet. Physiologic changes occur almost immediately when your Canine Companions:
cat or dog becomes stressed. One of the effects of this response is that memory Entering the front door of the vets office is often when dogs begin to feel anxious.
and sensory function are enhanced. This is a perfectly normal adaptive response Bringing some of your dogs favorite treats, keeping them on a short lead and
which unfortunately helps your pet vividly remember an unpleasant experience using a low, calm voice can prevent them from becoming more excited in the
at the vets office or elsewhere.
waiting room. (If your dog is allowed to pace or circle around you they can
Awareness of what a pet perceives to be a scary situation enables us to take become more anxious).
proactive steps to address their fears. Cats and dogs may react to stress or fear in While you wait in the exam room try to distract your pet by asking them to
different ways as well as demonstrating different body language:
Continued on next page...


Continued from previous page...
perform tricks that they know and rewarding them with some of the
treats you brought.
However, if they dont want to do this, dont force them. If theyre not
allowed on furniture or tables at home, they likely wont feel comfortable
on the exam table. Your dog can stay on the floor. Your veterinarian can
easily examine them by asking them to assume natural postures such as
sitting or standing.
When the assistant, technician or doctor enters the room, dont be
offended if they appear to ignore your dog at first. Theyre allowing
your dog space and time to take in information about them and become
comfortable with their presence. The staff doesnt want to overwhelm
your pet and will take the time needed to earn their trust.
Many hospitals within Monroe Veterinary Associates either have or will
be completing low-stress handling technique training and have made
some changes to help make pets more comfortable.
Our staff has been trained to speak softly, move slowly and read your
pets body language in order to determine the best methods for handling
them. Some hospitals have Feliway-sprayed towels in the waiting rooms
for owners to place over cat carriers.
Feline-friendly exam rooms may have Feliway diffusers, toys, catnip, slipproof mats and treats.
Treats are always kept on hand for your dog, but please be sure to let
your veterinary team know if your pet has any known or suspected food
If your pet is still stressed during their visit despite efforts to help them
relax, try to be open to feedback from your veterinary team about
different methods they may recommend. The goal is to keep your pet
comfortable, while also ensuring everyones safety.
Through collaborative efforts from you and our team, we can work
together to ensure happy, low-stress visits so that we can continue their
wellness care. The next time you visit your vet, ask them what steps
theyve taken to create fear-free visits as well as what tips they may have
that might be more tailored to your pets needs.

Continued from Page 7...

Once a guinea pig develops dental problems, this will often become a
chronic problem requiring regular visits to the veterinarian.
Because many of the problems seen in pet guinea pigs are caused by
inappropriate husbandry, it is very important to do your research before
purchasing a guinea pig.
After you adopt a guinea pig, it should be evaluated by a veterinarian to
ensure that it is healthy. Your veterinarian can also provide you with more
information on appropriate care to keep your new guinea pig happy and
Dr. McKinney is an associate veterinarian at Cats & Critters Veterinary
Hospital and East River Veterinary Hospital. He received his Doctorate of
Veterinary Medicine from the University of Minnesota, College of Veterinary
Medicine. After two years in practice Dr. McKinney attended Tufts University,
where he received his Master of Science in Conservation Medicine in 2013.
Most recently he worked at a small veterinary practice in the greater Bualo
area. His professional interests include exotic animals, wildlife and internal
medicine. Dr. McKinney shares his home with his wife, Elizabeth, and four
cats; Max, Jawa, Viggo and Vlad.

of Love

Each week, Lollypop Farm receives letters and emails lled with
happy endings for animals who have been adopted from our shelter.
Pictures help to tell these wonderful stories.

BUDDY was adopted by
Becky B. & Adam J. in 2014

CRICKET was adopted
by Eloise in 2012

by Jen
in 2014



Common PET FOOD Questions

Corn: Is it just filler?
their nutrient requirements.
This depends on your
Our domestic species require
definition of filler. Filler is
carbohydrates, fats and
commonly thought of as being
proteins to achieve optimum
an ingredient used to add bulk
health and nutrition and
and volume to a diet without
cannot thrive on meat and
adding any nutritional value.
bones alone. If home-prepared
In that case, corn is certainly
diets are desired, it is always
not just filler.
recommended to consult with
a board-certified veterinary
This is a grain that contains
nutritionist, as many recipes
74 percent of an animals
posted online or in books are
necessary amino acids, B
still not appropriate to be fed
vitamins, polyunsaturated
fatty acids, fiber, carbohydrate
and natural antioxidants.
There are also significant risks
to both pets and humans when
Speaking of carbohydrates,
feeding raw diets and these can
it is easy to forget that all
cause serious systemic illness.
animals require carbohydrates
We know that bacteria such as
in their diet. They are
Salmonella, Campylobacter,
essential for cellular energy
Listeria and E. coli can all be
and metabolism, the normal
found in raw or undercooked
function of our internal
meat and fish. Animals can
organs (including the brain
and do become clinically sick
and skeletal muscle) and are the bodys main source of fuel.
from these bacteria, and humans develop serious illness by
Carbohydrates should be combined with dietary fats and
handling their feces, receiving licks and kisses, handling food
proteins to complete a balanced diet. When combined with
bowls and from the food preparation process itself.
other complimentary protein sources, corn contributes to a
nutritionally-balanced diet.
This risk is especially high in immunocompromised people such
as children and the elderly. Since serious complications can arise
Many people think that corn is passed through the digestive
from the use of raw food and since there are no proven benefits,
system undigested, and this is not completely untrue. Corn has
thorough research should be performed before choosing this
a tough, fibrous outer shell to each kernel that can encase the
diet for your pet.
material within and make it hard to digest. However, when that
shell is removed or the kernel is ground into meal (as with most
Is it better to feed an
pet food diets), all of these nutrients are available to the animal
organic diet to my pet?
Monica Jensen, DVM
consuming it.
The term organic is used in the production of food for humans
Veterinary Specialists
& Emergency Services
While it should not be the sole source of nutrients in a diet, corn
and is defined and regulated by the USDA National Organic
Monroe Veterinary Associates
has benefits over other grains in terms of its nutrient profile and
Program. These definitions, regulatory programs and standards
should be considered as a safe and healthy component of your
do not currently apply to the production or processing of pet
pets diet.
Does a raw food diet have nutritional benefits
This means that there is no governance over which foods or products contain
over a commercial diet?
the organic label for pet food or treats, and interpretation of this claim must
This is a controversial topic and warrants an entire article on its own. The raw be taken with caution. The USDA has developed a task force to create standards
food diet began gaining ground in the 1990s, with an emphasis on returning to and regulations for using the term for pet food products, but this program is in
the natural diet of a dog in the wild. This diet includes bones and raw meat, and progress. In short, the organic label on your pet food does not indicate a superior
claims to promote firmer stool, improve digestion, lead to a healthy hair coat and product and should be interpreted carefully.
skin, reduce allergies and improve weight management.
Dr. Jensen works at Veterinary Specialists & Emergency Services. She attended the
Unfortunately, there is no reliable evidence that these benefits are real, with University of Guelph, where she was on the Deans Honor list and graduated in 2010
numerous scientific and peer-reviewed journal articles noting that these diets are with a bachelors degree in science. She then attended Ontario Veterinary College,
not complete and balanced for pets. The problem lies in the fact that dogs are not graduating in 2014. Dr. Jensen shares her home with her cat, Juno.
wolves. They have evolved a great deal over time and, in doing so, have changed

There is, indeed, no single quality of the cat that man could not emulate to his advantage.
Carl Van


Its a dogs life

Why are we spending billions on our pets?


Luxury clothing, posh furnishings,

premium organic foods and
pampering spa services the lives
of some pets certainly seems pretty
upscale these days.
Its an industry thats nothing to
bark at. Although the recession and
its aftermath of economic anemia
softened consumer spending, highend products remain a fact of life
in the U.S. pet market. For the past
decade, premiumization has been
driving much of the pet markets
Pet owners spent an estimated $58.51
billion in 2014 on supplies and overthe-counter medications, up from
$55.72 billion in 2013, according
to the American Pet Products
Association. Retail sales of natural pet
food and products were on track to
exceed $7 billion in 2014, according to
a report by market research publisher
Packaged Facts.
It is amazing that there are more
households in the U.S. with pets than
children: 68 percent, said Synette
Tom, founder of Gibi Technologies,
which produces a stylish GPS tracker
for pets. We definitely want to give
them a wonderful lifestyle and keep
them safe.
I think wanting your pet to have a
great lifestyle is part of the natural
evolution of us humanizing them
we enjoy the finer things in life and
consider pets a part of the family, so they should be able to, too, said Tierra Bonaldi,
American Pet Products Association spokesperson. Pet owners are no strangers to
spending, and upscale accessories fit right in. For a lot of people, its one of the few
ways they can repay their pet for all of the companionship, laughs and love. Pet
owners who have the means to spend on high-end products absolutely do because
they believe their pet deserves the best and they all do!
From specialized down dog coats to stunning porcelain bowls, luxury grooming kits
and crystal retractables, Hartman & Rose specializes in well-made extravagances
for our furry friends.
I believe people are very fashion-conscious in general as the marketplace has
become very specialized, and the pet industry is no exception, said Laura Holbrook,
vice president of Hartman & Rose. Through all forms of social media, news,

magazines and the development of

such tight niche markets, people are
more educated and more aware than
they have ever been, no matter what
income level. We are all connected
now and able to bring all designers
and trends right to our doorstep,
whether we are in Paris or Patagonia.
We want to look good, and we want
our pets to follow suit.
The industry as a whole is booming
with new ideas in every category,
Bonaldi said. Tech items are especially
popular, such as comprehensive
activity monitors that record
everything from a dogs pulse and
temperature down to his favorite
laying position. Automatic ball
launchers make it possible for dogs
who cant get enough fetching from
their owners to do it themselves.
Just like the human market, there are
tiers of products in every category,
such as travel products that make
it more convenient and safe to take
your dog along. For the home, there
are dog beds made of memory foam
and from people-bed brands, selfheating pads and canopy beds that
look like they are made for a princess.
Pet owners can find top-of-the-line
food with human-grade ingredients
for their pets. There are collars and
leashes bedazzled with Swarovski
crystals and clothing, carriers and
accessories from high-end human
designers like Gucci and Dolce & Gabbana. Nothings off limits from being taken
to the next level of luxury and quality for our pets, Bonaldi said.
If you can afford to splurge, youll find appealing products, but dont go broke
investing in the newest and best for your pet if you cant afford it, Bonaldi said.
They are happy with a good home, food, your love and a slobbery tennis ball. If
you are going high-end, like anything costly, do your homework and read product
reviews, she said. Were firm believers in investing in what theyre ingesting
good food can lead to better health and anything that helps you ensure your
pet gets exercise. But, were also not immune to splurging on a beautiful leather
collar or designer carrier that makes us feel like were spoiling the pet that brings
us so much joy on a daily basis. And, if you have extra money to spare, a wonderful
gift would be a donation to your local shelter to save other pets lives.



73 Buffalo Street, Canandaigua, NY 14424



We welcome our readers letters.

Please write to:
Pet Tales c/o Darlyn Reddy
73 Buffalo Street, Canandaigua, NY 14424
Correspondence may be edited
for length and clarity. Please include
your name, address, daytime telephone
and e-mail address.

We provide kind,
compassionate care,
when you need it the most.
Thank you to Pet Tales
major sponsor!
Monroe Veterinary Associates was founded
in 1969 as a single hospital and has grown to
include 14 full-service veterinary hospitals, a
24-hour emergency and specialty practice, a
house call service, and a full-service reference
laboratory, all of which are located in or
around Rochester.
Monroe Veterinary Associates contributes
actively to the community in a variety of ways.
MVA provides financial support to Rochester
Hope for Pets, Rochester Animal Services, the
Seneca Park Zoo and the Humane Society at
Lollypop Farm. MVA veterinarians and staff
members volunteer countless hours toward
helping animals in the community. For
example, veterinarians donate their time to
Friends of Ferals, which works to help decrease
the feral cat population in the Rochester area.
Also, MVAs personnel are active in local
educational initiatives, including classroom
presentations, student shadow programs and
student externships.
Find out more about the many services that
Monroe Veterinary Associates offers or to find
a location near you, visit You
can also follow us on Twitter @MonroeVets or
like us on Facebook.

Monroe Veterinary Associates

Business Directory
Surgeries and
Out-Patient Clinic

985 Bay Street
Rochester, NY 14609

Pet First Aid


825 White Spruce Blvd.
Rochester, NY 14623


Animal Hospital
of Pittsford
2816 Monroe Avenue
Rochester, NY 14618
Animal Hospital
2800 West Henrietta Road
Rochester, NY 14623
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Fairport, NY 14450

Animal Hospital
2150 Hudson Avenue
Rochester, NY 14617
1672 Penfield Road
Rochester, NY 14625
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Victor, NY 14564
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550 Center Place Drive
Rochester, NY 14615
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Webster, NY 14580
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4410 Lakeshore Drive
Canandaigua, NY 14424
Cats & Critters
23 Somerton Street
Rochester, NY 14607
5152 East River Road
West Henrietta, NY 14586
Animal Hospital
3180 Latta Road, Suite 800
Rochester, NY 14612
Animal Hospital
1215 Canandaigua Road
Palmyra, NY 14522
of Rochester
825 White Spruce Blvd.
Rochester, NY 14623



Offering the best care...

for your best friend.


Compassionate care...for life

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