Business + Community Developer jon@creativecommons.

org

Jon Phillips

share, reuse, and remix— legally

sf, nonprofit, small, 4.5yearsold, freelicenses, freetools, scientists, artists, authors, educators, business, bloggers, vloggers, lawyers, writers, developers, business, commerce

If you want to...

Copy/Distribute

Publicly Perform

Publicly Display

Build Upon

Digitally Distribute

content, then you need to ASK!

CC provides free licenses for content (creative works).

Pre-digital copying and sharing

Permissions Culture vs. Participatory Culture

Restrictions vs. Freedoms

All Rights Reserved.

No Rights Reserved.

Some Rights Reserved.

http://creativecommons.org/license/by/3.0

Unless otherwise noted, this work is licensed under a CC Attribution 3.0 unported license.

~200-300 million pieces of CC licensed content on the web

Creative Commons lowers the transaction cost associated with reuse of creative works (content)...

http://en.wikipedia.org/wiki/Transaction_cost

Creative Commons has empowered the Sharing Economy to flourish.

Misconception Creative Commons licensing is not for business.

Sharing Economy Stereotypes sharing, notforprofit, illegal, free, small, limited, confusing, immature, unstable, risky, local, grassroots, custom, tshirt, jeans

Reality.

Sharing is cultural status quo.

Commercial Economy Stereotypes expensive, forprofit, distant, corporate, evil, unfriendly, complex, establishment, suit, tie, jetsetting, bigbusiness, faceless

Reality.

Transactions have a cost.

How may sharing be sustainable?

How may commerce be more human?

How can CC bridge the sharing and commercial economies?

CC+ is a human, legal and technical solution to bridge the sharing and commercial economies.

CC has solved the legal part (with primary 6 CC licenses).

CC has structured the social and technical part.

LEGAL FACT CC public licenses are not exclusive.

morePermissions

Social (including business)

(Magnatune, PumpAudio, Scoopt)

Commercial licensing

Revenue sharing
(Blip.tv, Revver)

Social media advertising
(make commercial use, but give me a cut)

Media Hosting, Content Registries & Free Market Interoperability

Raise the level of water for all boats.

Technical

CC link + morePermissions link

Metadata “hooks”

cc:morePermissions

cc:attributionURL

cc:attributionName

<span xmlns:cc="http://creativecommons.org/ns#" xmlns:dc="http://purl.org/dc/elements/1.1/"> <span rel="dc:type" href="http://purl.org/dc/dcmitype/Text" property="dc:title">My Book</span> by <a rel="cc:attributionURL" property="cc:attributionName" href="http://rejon.org/my_book">Jon Phillips</a> is licensed under a <a rel="license" href="http://creativecommons.org/licenses/by/3.0/">Cre ative Commons Attribution 3.0 License</a>. <span rel="dc:source" href="http://deerfang.org/her_book"/> Permissions beyond the scope of this license may be available at <a rel="cc:morePermissions" href="http://somecompany.com/revenue_sharing_agreement ">somecompany.com</a>. </span>

Application integration is great...

...Platform integration is brilliant!

and making commercial deals on behalf of consenting users...

Lower transaction costs

Empower sharing that already happens...

Opportunity exists in...

commercializing useful services

high quality content

better distribution

3 Ways to Get Involved

1. Integrate CC+ into web platforms and applications Technically and Socially...

2. Focus and demonstrate at least one strong business approaches...
(revenue sharing, social media advertising, content hosting/registry, etc)

3. Connect with other CC+ providers

BONUS Work with CC on promotions :)

Join the CC+ Network...

Business + Community Developer jon@creativecommons.org

Jon Phillips