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Based on

THE

Canvas

Nov 8th 2011

Created by: Emad Saif


www.emadsaif.com

Agenda

Business Model Canvas


&
Examples

8:10

7:20

6:30

7:00

Presentations
&
Discussion

Group
Workshop

7:30

8:00

8:20

8:30

9:00

First Plain Paper Photocopier - 1950

Lease
$25/month
+
4/copy (min of $49/month)
3

business
model
A business model describes the
rationale of how an organization
creates, delivers, and captures value
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BUSINESS MODEL
Product/Service

Deliver

Create

Organization

Customers

Capture

Revenue ($)
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business
model
canvas
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tool to create & analyze


business models...

YOU CAN
Create new business
models easily
Analyze & update your
existing business model
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building
blocks
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Customer Segments

which customers and users are you serving?


which jobs do they really want to get done?

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Value Proposition

what are you offering them? what is that


getting done for them? do they care?

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Channels

how does each customer segment want to be reached?


through which interaction points?

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Customer Relationships

what relationships are you establishing with each segment?


personal? automated? acquisitive? retentive?

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Revenue Streams

what are customers really willing to pay for? how?


are you generating transactional or recurring revenues?

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Key Resources

which resources underpin your business model?


which assets are essential?

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Key Activities

which activities do you need to perform well in


your business model? what is crucial?

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Key Partners

which partners and suppliers leverage your model?


who do you need to rely on?

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Cost Structure

what is the resulting cost structure?


which key elements drive your costs?

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Business Model Canvas

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Your Business Model Canvas


KEY
PARTNERS

KEY
ACTIVITIES

KEY
RESOURCES

COST STRUCTURE

VALUE
PROPOSITION

RELATIONSHIPS

CUSTOMER
SEGMENT

CHANNELS

REVENUE STREAMS

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EXAMPLES
EXAMPLES

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Example 1

Example 2

Refreshing lemonade to joggers


at public parks

Affordable VOIP calls


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Kellys Lemonade Stand: Refreshing Lemonade


KEY
PARTNERS

KEY
ACTIVITIES

KEY
RESOURCES

COST STRUCTURE

VALUE
PROPOSITION

RELATIONSHIPS

CUSTOMER
SEGMENT

CHANNELS

REVENUE STREAMS

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Skype
KEY
PARTNERS

KEY
ACTIVITIES

KEY
RESOURCES

COST STRUCTURE

VALUE
PROPOSITION

RELATIONSHIPS

CUSTOMER
SEGMENT

CHANNELS

REVENUE STREAMS

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Example 3

Photo sharing online

Example 4

Smooth shave for men & women


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Flickr: Photo Sharing


KEY
PARTNERS

KEY
ACTIVITIES

KEY
RESOURCES

COST STRUCTURE

VALUE
PROPOSITION

RELATIONSHIPS

CUSTOMER
SEGMENT

CHANNELS

REVENUE STREAMS

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Gillette: Razors & Blades


KEY
PARTNERS

KEY
ACTIVITIES

KEY
RESOURCES

COST STRUCTURE

VALUE
PROPOSITION

RELATIONSHIPS

CUSTOMER
SEGMENT

CHANNELS

REVENUE STREAMS

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Break...
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WORKSHOP

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WORKSHOP
1. Assemble in teams
2. Create canvas
3. Write key words on sticky notes
4. Place sticky notes on the canvas
5. Present your canvas

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Create a CANVAS

of your enterprise project

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Break...
32

minute

Presentations
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Discussion

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so whats beyond the


CANVAS?

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you need to validate your model


assumptions with the customers
until you get it right!

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BUSINESS PLAN

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www.BusinessModelGeneration.com
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THANK
YOU!
Emad Saif
www.emadsaif.com
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