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Tina Chen

Coppell, TX, 75019

Professional Analyst / Statistician / Marketing expert with corporate experience in Global
direct marketing, CRM and risk management. Strong team leading ability and excellent
people management skills. Proficiency in analysis-based strategy development and
business consultation. Well versed with marketing strategy design and implementation.
Expertise in predictive modeling and statistical analyses.

Marketing Analytics
Predictive Modeling

Campaign Design
Statistical Consultation

Dell Inc., Round Rock, TX
Marketing Analytical Manager/Lead Modeler

2009 - 2015
2011 - 2015

Led internal and external modeling resources, provided modeling and other analytical
services to Dell North America, Latin American and European marketing across
business channels.
Managed internal analytical talent and external vendors, planned and allocated
projects within team, mentored team member technical skills.
Bridged between marketers and modelers, converted business needs into
appropriate modeling or analytical projects, provided consultation support toward
business satisfaction.
Supervised model build, conducted model review, sign-off model development,
presented model to business clients.
Designed and established Model Management System which is used as a standard
tool in project management globally.
Researched innovation ideas, introduced uplift model to reduce campaign cost by
80%, brought in new analytical methods to improve statistical support.
Marketing Database Sr. Consultant

2009 - 2011

Worked as key statistical resource, provided support to account targeting and customer
insight programs through predictive modeling and other analyses.
Developed multiple product propensity and conditional revenue models for US
consumer, small and medium business, increased campaign revenue by 25%.

Tina Chen

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Analyzed new data attributes from additional external data sources, introduced new
data factors and variable fields into model development to increase model predicting

Offered statistical consultation including profile analysis, power analysis, test design
and model usage to support development of global customer investment strategies
and loyalty treatment.

HSBC Consumer & Mortgage Lending, Mattawa, IL

AVP / Lead Analyst

2004 - 2009
2008 - 2009

Independently designed and delivered few innovative and first time initiatives through
good understanding of risk management and strong analytical skills.
Planned and conducted Vantage Score analysis, developed vantage score loan
decision matrices.
Designed income verification program to test benefit of requiring income
documentation for unsecured applications. Patterned with data team to implement
decision system and validate batch files for accuracy.
Sr. Credit Risk Analyst
2004 - 2008
Focused on account performance monitoring and forecasting. Controlled risk and lost
through existing policy/strategy adjustments.
Structured, coded and automated vintage delinquency targets and control limits for
the non-real estate business which served as an important indicator of account
performance change.
Designed and conducted performance analysis for branch based unsecured loans,
forecasted population delinquency and charge off trends for the upcoming vintage
Discover Financial Services Inc., Riverwoods, IL
2002 - 2004
Marketing Statistical Data Analyst
Conducted monthly retention offer test, produced and published test report
Analyzed card member behavior on balance transfer, assisted strategy
Master in Biostatistics
University of Illinois at Chicago, Chicago, ILL
Bachelor in Bioengineering
Peking University, Beijing, China
Portrait Miner and Portrait Uplift Training
Basic Statistics on Statistical Training
Advanced Statistic on Statistical Training