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DATA ANALYSIS

1) Gender
MALE
70%
Total

FEMALE
30%
100

Sales
MALE

FEMALE

30%

70%

ANALYSIS:
From the survey it was found that amongst 100 respondents.
a) 70% of the respondents are male
b) 30% of the respondents are female.

2) Age group
18-24

25-50
60

50 above
30

10

ANALYSIS: From the survey it was found that amongst 80 respondents. b) 17% of the respondents don’t likes soft drinks. 3) Frequency of consumption of soft drink in19a week? Daily 2-4 Times More than 4 times once in a week 6% 3% 11% 58% . a) 83% of the respondents likes soft drinks.

ANALYSIS: From the survey it was found that amongst 80 respondents. do you do you often consume 20 the soft drinks? Feeling thirsty 38% Without any reason 36% Parties Celebrations 36% Hard work 1% . b) 25% of the respondents consume Soft Drinks 2-6 times. 4) In what occasions. d) 58% of the respondents consume Soft Drinks once in a week. c) 11% of the respondents consume Soft Drinks more than 4 times. a) 6% of the respondents consume Soft Drinks daily.

c) 36% of the respondents consume Soft Drinks without any reason. d) 1% of the respondents consume Soft Drinks on other occasions. b) 36% of the respondents consume Soft Drinks at the time of celebrations. a) 38% of the respondents consume Soft Drinks when they feel thirsty. 5) What induces you to buy Soft Drinks? Price & Quantity 8% Health Drink 5% Status 21 symbol 5% Taste 50% Variety 13% Advertisem ent 13% .ANALYSIS: From the survey it was found that amongst 100 respondents.

d) 50% of the respondents consume soft drinks because of its taste. e) 13% of the respondents consume soft drinks because of variety. a) 08% of the respondents consume soft drinks because of its price.ANALYSIS: From the survey it was found that amongst 100 respondents. f) 13% of the respondents consume soft drinks because of Advertisement 6) Do advertisements affect your purchases? 22 . c) 05% of the respondents consume soft drinks because it is a status symbol. b) 05% of the respondents consume soft drinks because it is a health drink.

. c) 35% of the respondents thinks that advertisement affects their purchases to neutral d) 13% of the respondents thinks that advertisement affect their purchases to less extend e) 10% of the respondents thinks that advertisement affect their purchases to lesser extend. a) 13% of the respondents think that advertisements affect their purchases to greater extend b) 30% of the respondents think that advertisements affect their purchases to great extend.To Greater Extend 13% To Great Extend 30% Neutral To Less Extend 35% 13% To Lesser Extend 10% ANALYSIS: From the survey it was found that amongst 80 respondents.

7) Which soft drink do you like more? 23 Coca cola 10% Pepsi 21% Miranda 28% 30% Limca 5% Maaza 18% Other 19% 28% 25% 21% 20% 18% 19% 15% 10% 10% 5% 5% 0% Coca cola Pepsi Miranda Limca Maaza ANALYSIS: From the survey it was found that amongst 80 respondents. a) 10% of the respondents consume Cocacola. c) 28% of the respondents consume miranda. d) 5% of the respondents consume Limca e) 18% of the respondents consume Maaza f) 19% of the respondents consume other soft drink Other . b) 21% of the respondents consume pepsi.

 These are the other soft drink which are preferred by people 24 7-UP 5 Dew 3 Tropicano 1 8) Do you take the soft drink every time? YES 31% NO 69% Slice 2 Frooti 1 Fanta 1 Sprite 2 .

ANALYSIS: 25 From the survey it was found that amongst 80 respondents. a) 31% of the respondents consume soft drink every time. b) 69% of the respondents doesn’t consume soft drink every time. 9) Which Flavor do you like most? Mango 24% Orange 31% Lemon 21% Apple 10% Others 14% .

d) 10% of the respondents like apple flavor e) 14% of the respondents like some other flavor 10) f) Other flavours include strawberry. grape.ANALYSIS: From the survey it was found that amongst 80 respondents. etc How do you rate canned juices as compared to fresh juices? 26 Equivalent to fresh juice Have artificial added flavor healthy with preservatives not as healthy 8% 33% 10% 50% . vanilla. b) 31% of the respondents like orange flavor c) 21% of the respondents like lemon flavor. a) 24% of the respondents like mango flavor.

c) 10% of the respondents think canned juices are Healthy but have preservatives.50% 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 33% 10% 8% ANALYSIS: From the survey it was found that amongst 80 respondents. a) 8% of the respondents think canned juices are Equivalent to fresh juices. b) 33% of the respondents think canned juices Have artificial added flavor. d) 50% of the respondents think canned juices are not as healthy. 11) 27cause health problems? Do you think taking too much soft drink would Yes No No comment .

12) Have these drinks caused any health problems for you? 28 . c) 10% of the respondents didn’t have any opinion on this.65% 15% 20% 20% Yes No 15% No comment 65% ANALYSIS: From the survey it was found that amongst 80 respondents a) 65% of the respondents think that too much consumption would cause health problem. b) 33% of the respondents think that soft drink consumption will not cause any health problem.

b) 33% of the respondents did have some health problem after the consumption of soft drink. Are you aware that you are priced more than 10 times than of the real price of the drink? 13) 13) 13) 13) 13) 13) 13) 29 .Yes 15 No 65 19% 81% Yes No ANALYSIS: From the survey it was found that amongst 80 respondents a) 81% of the respondents didn’t have any health problem after having soft drink.

Yes 50% No 50% 50% 50% 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Yes No ANALYSIS: From the survey it was found that amongst 80 respondents Only 50% of the respondents know that they are priced 10 times more than of real price. 14) Considering the TV ad. Which soft drink ad do you like more? 30 Coca cola 13% Pepsi 23% Mirinda 20% Thumsup 29% Maaza 5% Other specify 11% .

a) 13% of the respondents like the advertisement of cocacola.29% 30% 23% 25% 20% 20% 15% 13% 11% 10% 5% 5% 0% Coca cola Pepsi Mirinda Thumsup Maaza Other specify ANALYSIS: From the survey it was found that amongst 80 respondents. 15) After seeing the ad did you like to switch on to that one? 31 . b) 23% of the respondents like the advertisement of pepsi c) 20 % of the respondents like the advertisement of Miranda d) 29% of the respondents like the advertisement of thumpsup e) 5% of the respondents like the advertisement of maaza f) 11% of the respondents like the advertisement of other softdrink .

a) 41% of the respondents didn’t switch to other soft drink after seeing the ad . b) 39% of the respondents did switch to other soft drink after seeing the ad .Yes 38% No 63% 38% 62% Yes No ANALYSIS: From the survey it was found that amongst 80 respondents. .

16) After the plachimada incident have you reduced consuming soft drinks? Yes 49% No 51% 51% 32 49% Yes No ANALYSIS: From the survey it was found that amongst 80 respondents. b) 49% of the respondents didn’t reduce consumption after plachimada incident. a) 51% of the respondents did reduce consumption after plachimada incident. .

c) 31% of the respondents don’t have any comment.33 17) Do you think the superstar should stop promoting unhealthy soft drinks? Yes 46% No 23% No comments 31% 31% 46% Yes No No comments 23% ANALYSIS: From the survey it was found that amongst 80 respondents. a) 46% of the respondents feel that super star should stop promoting unhealthy soft drinks. b) 23% of the respondents don’t have any problem. .

c) 14% of the respondents want manufacture to put more concentration on advertisement to promote sale. b) 33% of the respondents want manufacture to change price to promote sale.18) What all changes do you want the manufacture to make in it to promote sale? Quality 48% 50% Price 33% Advertisement 34 14% More flavour 10% Other specified 0% 48% 45% 40% 33% 35% 30% 25% 20% 14% 15% 10% 10% 5% 0% Quality ANALYSIS: price 0% Advertisement More flavour Other specified From the survey it was found that amongst 80 respondents a) 48% of the respondents want manufacture to increase quality to promote sale. d) Only 10% of respondent want manufacture to add more flavour to soft drink so as to promote sale. .

19) In your opinion which all deceases could the pesticides in the soft drinks cause? 35 Cancer 25% 30% Tooth decaying 26% Paralysation 13% Pregnancy issues 11% 26% 25% Don’t know 25% 25% 25% 20% 13% 15% 11% 10% 5% ANALYSIS: 0% From the survey it was found that amongst 80 respondents. e) 25% of the respondents don’t know what decease is caused by the pesticides in the soft drinks. a) 25% of the respondents think that cancer is caused by the pesticides in soft drinks b) 13% of the respondents think that paralysation is caused c) 26% of the respondents think that tooth decaying is caused by the pesticides in the soft drinks. d) Out of this about 7% of the respondents thinks that all the above deceases are caused by pesticides. .

20) Soft drinks such as colas contain significant quantities of? Caffeine 40% Nicotine 10% 36 Tannin 3% Rennin 4% Don’t know 43% .

21) W h a t are the things that govt. to stop the unhealthy practices carried down by soft drink companies? Increase standards 30% Frequent quality check 59% Control on Advertisement 11% 37 .43% 45% 40% 40% 35% 30% 25% 20% 15% 10% 10% 3% 4% 5% 0% Caffeine Nicotine Tannin Rennin Don’t know ANALYSIS: From the survey it was found that amongst 80 respondents a) b) c) d) e) 40% of the respondents know that soft drinks contain caffeine. 43% of the respondents don’t have any knowledge what soft drink contain. 10% of the respondent thinks that there is nicotine in soft drinks. 3% of the respondents know that soft drinks contain tannin. need to do. 4% of the respondents know that soft drinks contain rennin.

a) 30% of the respondents feel that government should increase the standards. c) 11% of the respondents feel that there should be control on advertisement. b.) 59% of the respondents feel that there should be frequent quality check. 38 .59% 60% 50% 40% 30% 30% 11% 20% 10% 0% ANALYSIS: From the survey it was found that amongst 80 respondents.

22) Do you prefer the usage of plastic bottles of soft drinks? Yes 64% No 36% 36% 64% Yes No ANALYSIS: From the survey it was found that amongst 80 respondents a) 64% of the respondents prefer the usage of plastic bottles. 39 . b) 36% of the respondents do not prefer the after use of plastic bottles.