2012 Digital Research Web 2.

0 Sites Audit


Basic Bebo is a social networking site where members can stay in touch with their friends, connect with friends and share photo Similar in format to MySpace, Xanga, Facebook, and Yahoo! 360 Users are able to personalise their own profiles and choose their own modules, similar to Facebook. Integration with MSN and Skype allowing users to quickly chat or add that user in that program

Company profile The site was founded in January 2005 Bebo was acquired by AOL on March 13, 2008 for £417m1 Bebo, Inc. is based in San Francisco, California. Bebo, Inc. 795 Folsom Street 6th Floor San Francisco CA 94107 USA Statistics USERS

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4,089,953 unique users globally (Nielsen Online) Each user averages 78 page visits a day2

PAGE RANK3 • Bebo.com has a traffic rank of: 117

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Speed: Very Slow (83% of sites are faster), Avg load time: 5.1 seconds Other sites that link to this site: 884 Online Since: 15-Jul-2003 Unique Users: 12,957,0004, (February 08)


News On 13 October 2007, Bebo launched a mobile service5: allows users to receive text alerts and update their profile via their mobile phone (available to Orange UK and O2 Ireland customers). Consists of a mobile site, text alerts for new comments and photo only uploads via mms. On 19 March 2008, Bebo launched a new mobile site which can be accessed by mobile Successful pioneers in content creation, ‘Kate Modern’ & ‘Sophia’s Diary’

The safest and most user-friendly social networking site Etsy

Basic Etsy is a website which focuses primarily on providing the general public with a way to buy and sell handmade items. The site follows in the tradition of open craft fairs, giving sellers personal storefronts where they list their goods for a fee. It has been compared to "a crafty cross between Amazon and eBay"

Etsy makes money by charging a listing fee of 20 cents for each item and getting 3.5 percent of every sale The company also hosts craft workshops at its Brooklyn headquarters, dubbed Etsy Labs, as well as a collection of online ``virtual labs'' for people to learn at home Company profile Launched on June 18, 2005 Investors include Union Square Ventures ($27 million) and founders of Flickr and del.icio.us6 Propter Media 99 S Elliot Pl Brooklyn, NY 11217 US Phone: +1 718 403 9358 Fax: +1 571 434 4620 web [at] propter.com Statistics USERS • About 650,000 registered users7 • In November 2007, buyers spent $4.3 million purchasing 300,000 items

Since launch in June, 2005, over 100,000 sellers from around the world have opened up Etsy shops

PAGE RANK8 Etsy.com has a traffic rank of: 1,904 Speed: Fast (70% of sites are slower) Avg Load Time: 1.5 Seconds Other sites that link to this site: 1,522 Online Since: 05-Feb-2004 DEMOGRAPHICS


Etsy in collaboration with NASA are sending winning designs of the NASA logo into space9


Basic A social networking site allowing members to share messages, pictures and more Company profile Launched on February 4, 2004 The website is owned and operated by Facebook, Inc., the parent company of the website and a privately held company

Microsoft Corp purchased a 1.6 percent stake for $240 million (October, 24 2008) 471 Emerson St Palo Alto, CA 94301 US Phone: +1 650 853 1300 domain [at] thefacebook.com Statistics USERS • More than 68 million active users • Facebook is the 5th most-trafficked website in the world (comScore) • Facebook is the 2nd most-trafficked social media site in the world (comScore) • More than 65 billion page views per month • 45 percent of users return to the site each day • People spend an average of 25 minutes on the site daily (comScore) • No. 1 photo sharing application on the Web (comScore) • More than 14 million photos uploaded daily • The U.K. has the most users outside of the United States, with more than 8 million active users • Over 20,000 applications have been built on Facebook Platform PAGE RANK Facebook.com has a traffic rank of: 6 Speed: Average (59% of sites are faster) Avg Load Time: 2.9 Seconds Other sites that link to this site: 4,713 Online Since: 29-Mar-1997 DEMOGRAPHICS10 • Over 55,000 regional, work-related, collegiate, and high school networks • More than half of Facebook users are outside of college • The fastest growing demographic is those 25 years old and older

News Facebook Updates Privacy Controls


Basic A photo sharing website and web services suite, and an online community platform. It was one of the earliest Web 2.0 applications. In addition to being a popular Web site for users to share personal photographs, the service is widely used by bloggers as a photo repository. Its

popularity has been fuelled by its organization tools that allow photos to be tagged and browsed The site hosts more than 2 billion photos12 Company profile Launched in February 2004 Acquired on March 1, 2005 by Yahoo! for $35 million Stewart Butterfield 56-1386 Nicola St Vancouver, BC V6G 2G2 Canada domainadmin [at] yahoo-inc.com Statistics USERS

PAGE RANK Flickr.com has a traffic rank of: 39 Speed: Slow (71% of sites are faster) Avg Load Time: 3.8 Seconds Other sites that link to this site: 62,504 Online Since: 22-Nov-2003 DEMOGRAPHICS Slight male orientation, 18 – 24 (quantcast)


Members are protesting over possible Microsoft takeover FotoLog

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Basic A community of interconnected photo diaries and blogs. Company profile Fotolog is a registered trademark of Fotolog, Inc., which was acquired by Hi-Media in August 2007. Since the acquisition was announced in August 2007, Fotolog's membership has grown from 10 to 15 million ($90 million, or $9 for each of the network's 10 million members).

John Borthwick, CEO 101 Fifth Avenue, 9R 10003 Phone: (212) 620-6001 alexa [at] fotolog.com Statistics USERS16 15 million registered users 446,997,211 photos

PAGE RANK17 Fotolog.net has a traffic rank of: 13 Speed: Very Slow (89% of sites are faster), Avg Load Time: 6.5 Seconds Other sites that link to this site: 7,000 Online Since: 23-Apr-2002 DEMOGRAPHICS Slightly male orientated, 18 – 24 year olds Fotolog's users are primarily in South America and southern Europe


News (nothing of interest since its acquisition)19 Google Maps

Basic Google Maps (for a time named Google Local) is a free web mapping service application and technology provided by Google that powers many map-based services including the Google Maps website and embedded maps on third-party websites via the Google Maps API Company profile

Larry Page Phone: +1 650 318 0200 Fax: +1 650 618 1499 dns-admin [at] google.com Employees: 10,674 Revenue: $13.40B Statistics USERS Maps.google.com is a top 50 destination that reaches over 30 million U.S. monthly uniques. PAGE RANK (google generic) 20 Google.com has a traffic rank of: 4 Speed: Fast (71270% of sites are slower), Avg Load Time: 1.5 Seconds Other sites that link to this site: 3339,345718 Online Since: 15-Sep-1997 *Maps.google.com gets nearly 1% of all google traffic DEMOGRAPHICS The destination caters to a more affluent, more educated audience.


On November 28th, 2007, Google Maps for Mobile 2.0 was released. It introduced a GPS-like location service that does not require a GPS receiver. As of April 20, 2008, this service is available for Windows Mobile21


Basic Habbo, formerly Habbo Hotel, is a social networking website owned and operated by Sulake Corporation. Aimed at teenagers, Habbo features chat rooms rendered by isometric projection in the form of virtual hotel rooms. User pages on the website are linked to these rooms and allow users to share content and create groups with discussion forums. Each user, called a

Habbo, has a customizable avatar to represent him or herself. The service gains revenue from credits bought with real-life currency. Credits are used to buy products such as virtual furniture for the virtual hotel rooms and stickers for user pages Company profile Owned by Sulake Corporation, multimedia company based in Helsinki, Finland Statistics USERS (global) As of March 2008, over 92 million avatars have been created worldwide and there are over 8.6 million unique visitors to the Habbo websites around the world every month22 with 75,000 avatars being created every day23 • 32 local communities • Page impressions: 990,000,000 / month • Average visit: 36 minutes / session PAGE RANK Habbo.co.uk has a traffic rank of: 14,548 Speed: Very Slow (91% of sites are faster) Avg Load Time: 7.0 Seconds DEMOGRAPHICS 90% of its users are between the age of 13 and 1824


News Recently partnered with professional wrestling WWE to include wrestling avatars26 LiveJournal

Basic LiveJournal (often abbreviated LJ) is a virtual community where Internet users can keep a blog, journal or diary. LiveJournal is also the name of the open source server software that was designed to run the LiveJournal virtual community. LiveJournal's differences from other

blogging sites include its WELL-like features of a self-contained community and some social networking features similar to, but pre-dating, Friendster and MySpace Each user has a friends page, which collects the most recent journal entries of the people on his or her friends list. Company profile In January 2005, blogging software company Six Apart purchased Danga Interactive, the company that operated LiveJournal On December 2, 2007, Six Apart announced it was selling LiveJournal to SUP, a Russian media company that had been licensing the LiveJournal brand and software for use in Russia. Six Apart would continue to handle advertising in America, under the terms of this deal, but future development of the LiveJournal software would be handled by SUP and the newly formed American-based company LiveJournal, Inc Danga Interactive, Inc. Pmb 133, 17675 SW Farmington Rd Aloha, OR 97007 US Phone: +1 503 345 9575 pairnic [at] sixapart.com Statistics USERS • Total accounts: 15263630 o active in some way: 1757294; that have ever updated: 9191104; updating in last 30 days: 963982; updating in last 7 days: 552765; updating in past 24 hours: 195340 PAGE RANK Livejournal.com has a traffic rank of: 68 Speed: Slow (72% of sites are faster), Avg Load Time: 3.9 Seconds Other sites that link to this site: 45,228 Online Since: 15-Apr-1999 DEMOGRAPHICS Gender: Male: 33.7%, Female: 66.3% Age demographic: mostly 18 – 22


MySpace Basic MySpace.com is an online service that allows members to set up unique personal profiles that can be linked together through networks of friends. MySpace members can view each others' profiles, communicate with old friends and meet new friends on the service, share photos, post journals and comments, and describe their interests Company profile Launched in 1998, and re-launched in 2003

Its headquarters are in Beverly Hills, California, USA, where it shares an office building with its immediate owner, Fox Interactive Media; which is owned by News Corporation, which has its headquarters in New York City. Parent company eUniverse (now renamed Intermix Media), were bought in July 2005 for US$580 million by Rupert Murdoch's News Corporation Chris DeWolfe 1223 Wilshire Blvd. #402 90403-5400 Phone: 1-888-8MYSPACE Statistics USERS28 • More than 110 million monthly active users around the globe • 85% of MySpace users are of voting age (18 or older)

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1 in 4 Americans is on MySpace, in the UK it’s as common to have a MySpace as it is to own a dog On average 300,000 new people sign up to MySpace every day, January saw a record with 4.5 billion page views to the site in one day

PAGE RANK Today its traffic is similar to that of Facebook29 Myspace.com has a traffic rank of: 5 (up1) Speed: Slow (65% of sites are faster), Avg Load Time: 3.0 Seconds Online Since: 22-Feb-1996 DEMOGRAPHICS The site attracts a youthful, rather female audience

News In early 2007, MySpace introduced MySpaceTV, a service similar to the YouTube video sharing website. MySpaceTV is now in beta mode, and will be probably be launched as a separate site in either 2008 or early 2009 MySpace profiles for musicians are different from normal profiles in that artists are allowed to upload up to six MP3 songs. The uploader must have rights to use the songs (e.g their own work, permission granted, etc). Unsigned musicians can use MySpace to post and sell music, which has proven popular among MySpace users.


Basic Leading provider of mobile social media services that connect mobile consumers with their online social networks, personal blogs, photo storage sites and other Web 2.0 properties from the handset

Partnered with Youtube, Facebook. Flickr, Warner Bros., Orange, Three, Motorola, Samsung, Vox, and LiveJournal Each feed is delivered in the background with no download downtime or other interruption to phone activities using ShoZu’s patented technology, and is announced with a popup message on the phone idle screen Users can send photos, videos and text from the handset to their favourite social media sites with a single click, eliminating the complex navigation and limitations of other methods. Other capabilities unique to ShoZu include the ability to send video clips up to 10 minutes in length, transmit high-res photos at full resolution to yield print-quality images, add descriptions and tags to individual images from the phone before or after uploading, and exchange two-way commenting and messages between the mobile and the Web. The ShoZu Mobile Advertising Platform is the first solution that can deliver ads to the handset without random push advertising or unwanted disruption of phone activities. Ads and sponsorship material are interwoven with ZuCasts sent to the phone at the user’s request. Ads can be presented in diverse formats; include calls to action such as click to call and click to order; and be targeted to user interests and other variables. Content is downloaded in the background without waiting for pages to load or interrupting phone calls using ShoZu’s proprietary technology Company profile ShoZu was founded in 2001 in London and is rapidly expanding, with offices in San Francisco, France, Spain, and Italy. The company is funded by investors, which include Atlas Venture, Crescendo Ventures, TLcom Capital partners and TTP Ventures UK Office The Space 57-61 Mortimer Street London W1W 8HS Tel: +44 (0)20 7101 7400 Statistics USERS PAGE RANK Shozu.com has a traffic rank of: 93,785 Online Since: 02-Sep-2005 DEMOGRAPHICS News ShoZu Brings Social Media Services to BlackBerry Smartphones30 Mass-Publish Photos to Any Mix of 30 Sites from Any Mobile Phone; New ShoZu Service Reaches Flickr, Facebook & More with One Upload31 Tumblr

Basic A tumblelog (or tlog) is a variation of a blog that favors short-form, mixed-media posts over the longer editorial posts frequently associated with blogging. Common post formats found on tumblelogs include links, photos, quotes, dialogues, and video. Unlike blogs, tumblelogs are frequently used to share the author's creations, discoveries, or experiences while providing little or no commentary

For the time being, the free service doesn't sell ads or anything else Company profile Statistics USERS32 • Tumblr has 180,000 registered users, a 59% increase since the beginning of November. At that rate, he's adding about 17,000 users per month • Tumblelogs are getting 503,000 pageviews per day, or about 15 million views per month, up 88% from November. Including hits to Tumblr.com, the company is getting 719,000 pageviews per day, or about 22 million per month • Visitors spend 11 minutes, 42 seconds on the site per day, up 46% since November. • Tumblr averages 43,000 new posts per day across the 180,000 tumblelogs. To put that in context: consider that wildly popular Wordpress generates about 106k posts per day across 2.3M Wordpress blogs. PAGE RANK33 Tumblr.com has a traffic rank of: 2,732 Speed: Slow (69% of sites are faster), Avg Load Time: 3.6 Seconds DEMOGRAPHICS




Basic Twitter is a free social networking and micro-blogging service that allows users to send "updates" (or "tweets"; text-based posts, up to 140 characters long) to the Twitter website, via sms, instant messaging, or a third-party application such as Thwirl or Facebook

Due to Twitter's success, there have emerged a number of sites that imitate its concept but add country-specific services (e.g., frazr) or combining the micro-blogging facilities with other services, such as filesharing (e.g., Pownce) Company profile Officially launched in October 2006, (pre-launched July 2006) Twitter began as a research and development project inside San Francisco start-up company Obvious, who continue to own it Obvious Corp 164 South Park San Francisco, CA 94107 US Phone: 4158962008 twitter [at] obvious.com Statistics USERS 1 Million Twitter accounts36 PAGE RANK37 Twitter.com has a traffic rank of: 580 Speed: Average (53% of sites are slower), Avg Load Time: 2.3 Seconds Online Since: 21-Jan-2000 DEMOGRAPHICS Average Age on Twitter: 3738

News News ranges on the popularity of twitter to apps and widgets. Twitter.com hasn’t changed much over the last 18months or so.


Basic A personal blogging service where people share thoughts, photos, videos with friends and family

Company profile Owned by Six Apart Ltd. who also own MovableType, TypeKey, SplashBlog and TypePad, and the former owner of LiveJournal Vox Editions 2727 Moraga St San Francisco, CA 94122 US Phone: +1 415 661 1920 Fax: +1 415 661 8549 pairnic [at] sixapart.com Statistics USERS ? PAGE RANK Vox.com has a traffic rank of: 2,826334 Speed: Slow (74% of sites are faster), Avg Load Time: 4.0 Seconds Online Since: 30-Sep-1994 DEMOGRAPHICS


News Six Apart Frees Photobloggers on TypePad, Movable Type, and Vox: - Eye-Fi Allows Six Apart Bloggers to Send Photos Wirelessly to their Blog with the Eye-Fi Card Weglu

Basic A mobile version of twitter which keeps users up-to-date about what their friends are doing. Company profile The company seems to be in very early stages and very new40


News CASE STUDY Skins is a cult hit in the UK reaching two million viewers aged 18 - 24. Skins has a website but it wanted to communicate with their audience between episodes on the device of choice for young people - their mobile. Weglu enabled Skins to engage their audience in different ways by, for example: - delivering unseen footage - building anticipation for the next episode - asking for feedback/comments and running contests


Basic An online entertainment destination for people to watch and share original videos through a web experience

Unregistered users can watch most videos on the site, while registered users are permitted to upload an unlimited number of videos. Some videos are available only to users of age 18 or older Company profile Created in mid-February 2005 by three former PayPal employees In October 2006, Google Inc. announced that it had reached a deal to acquire the company for US$1.65 billion in Google stock. The deal closed on November 13, 2006 71 E Third Avenue San Mateo, CA 94401 US Statistics USERS Few statistics are publicly available regarding the number of videos on YouTube In January 2008 alone, nearly 79 million users watched over 3 billion videos on YouTube41 As of March 31, 2008, a YouTube search returns about 77.4 million videos and 2.9 million user channels YouTube consumes roughly 1 terabyte of bandwidth a second costing approximately $1 million a day42 PAGE RANK43 Youtube.com has a traffic rank of: 2 Speed: Slow (69% of sites are faster), Avg Load Time: 3.6 Seconds Online Since: 15-Feb-2005 DEMOGRAPHICS



YouTube introduces ads45 The government of Indonesia, the world's most populous Islamic state, says YouTube has two days to take down a Dutch lawmaker's provocative film on the Koran or it will block access to the popular video-sharing Web site

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http://news.bbc.co.uk/1/hi/business/7294174.stm http://www.fool.com/investing/general/2008/03/13/no-one-puts-bebo-in-a-corner-but-aol.aspx 3 http://www.alexa.com/data/details/main/bebo.com 4 comScore, February 2008 5 http://www.bebo.com/Press.jsp?PressPageId=5073419314 6 http://www.unionsquareventures.com/2006/06/etsy_1.html 7 Creativity, SPECIAL REPORT: THE CREATIVITY 50; Pg. 40. February 1, 2008 8 http://www.alexa.com/data/details/main/bebo.com 9 http://www.news.com/8301-13577_3-9904772-36.html?tag=newsmap 10 http://www.facebook.com/press/info.php?statistics 11 http://www.facebook.com/press/releases.php?p=24114 12 http://www.techcrunch.com/2007/11/13/2-billion-photos-on-flickr/ 13 http://www.quantcast.com/flickr.com/traffic 14 http://www.techcrunch.com/2008/02/04/flickrs-version-of-a-mass-protest/ 15 http://blogs.telegraph.co.uk/technology/technotes/feb2008/flickrpanic.htm 16 http://www.fotolog.com/ 17 http://www.alexa.com/data/details/main/fotolog.com 18 http://www.alexa.com/data/details/traffic_details/fotolog.com 19 http://www.euronext.com/news/companypressrelease/companypressrelease.jsp?lan=NL&docid=509323&cha=1721 20 http://www.alexa.com/data/details/main/fotolog.com 21 http://www.google.com/mobile/gmm/stp-js.html 22 http://www.sulake.com/habbo/ 23 http://www.sulake.com/press/releases/2007-10-25-80_million_Avatars 24 http://www.sulake.com/habbo/ 25 http://www.alexa.com/data/details/traffic_details/fotolog.com 26 http://www.thestandard.com/news/2008/03/11/game-leaders-share-best-practice-money-making-tactics 27 http://www.alexa.com/data/details/traffic_details/livejournal.com 28 http://www.web-strategist.com/blog/2008/01/09/social-network-stats-facebook-myspace-reunion-jan-2008/ 29 http://www.alexa.com/site/ds/top_sites?ts_mode=global&lang=none 30 http://www.shozu.com/AboutUs/pr_01apr08.html 31 http://www.shozu.com/AboutUs/pr_20nov07.html 32 http://www.alleyinsider.com/2008/01/tumblr-growing-180k-users-720k-daily-pageviews.html 33 http://www.alexa.com/data/details/main/Tumblr.com 34 http://www.alexa.com/data/details/traffic_details/Tumblr.com 35 http://www.quantcast.com/tumblr.com 36 http://twitdir.com/ 37 http://www.alexa.com/data/details/main/twitter.com 38 http://herot.typepad.com/cherot/2008/02/average-age-on.html 39 http://www.alexa.com/data/details/traffic_details/vox.com 40 http://www.nma.co.uk/Logon/ResourceBarrier.aspx?RequiredServices=17,| &PipelinedPage=/Articles/35334/Weglu+mobile+service+searches+for+investment.html&PipelinedQueryString=liArticleI D%3d35334 41 http://techland.blogs.fortune.cnn.com/2008/03/25/youtube-looks-for-the-money-clip 42 http://techland.blogs.fortune.cnn.com/2008/03/25/youtube-looks-for-the-money-clip 43 http://www.alexa.com/data/details/main/youtube.com 44 http://www.alexa.com/data/details/main/youtube.com 45 http://news.google.co.uk/news/url?sa=t&ct=uk/10&fp=47f3412b9d8da6b3&ei=0lXzR768Io7swQGkwaG7DQ&url=http%3A//www.bime.com/main.php%3Fid%3D18809%26t%3D1%26c%3D33%26cg%3D4&cid=0&sig2=4VhmxeuSEzh6vR7evBaYCA&u sg=AFrqEzfrmIVQ0k5bS_H1vhoD0PssWIxWcQ

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