Santa Fe Intnl.

Folk Art Market

Rahul Kodkani UCSD Chapter

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Outline
• • • • • Introduction About the market India’s representation Some interesting arts and crafts Can we think of any projects?

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Motivation for Udai: India’s Handicrafts Industry
• India’s Second largest employer • No. of Artisans: 23 Million • Exports: $ 3.6 billion => $156 per artisan per year!

•Software services exports: $ 23 billion •No. of Software professionals: 1.6 million => $14.4K per s/w engineer per year!
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About the Santa Fe Market
Mission: to create sustainability for folk

art and folk artists worldwide

• Santa Fe Market is a non-profit in NM and is applying for a 501(c)(3) federal nonprofit status • 4th year of the market. • Last year: 14,000 visitors, $1.3 million sales. This year expected 20,000 visitors. USA’s biggest folk art market. • Support from NM Museum of Intl. Folk Art and NM Dept of Cultural Affaris, and W.K. Kellogg Foundation

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About the Santa Fe Market
• • • 93 % of the money taken goes directly to the artists and provide immediate benefit to the home communities UNESCO training program for selected artisans The training taught artists the information and skills they need to promote their work in international markets and build sustainable incomes for themselves in their home countries pricing, invoicing, packing, U.S. export/import requirements and the concept of wholesale marketing

• “Market proves how, in the global economy we, can spend our dollars to make a palpable difference in the lives of people who are struggling to maintain long-held traditions”
– Charlene Cerny (executive director of the market)

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Artisans
• 113 artisans from 41 countries selected by panel of expert judges • Bhutan, China,Venezuela, India,Uzbekistan etc…even Afghanistan!

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Co-operatives and Orgs
• • • • • • • • Afghans for Civil Society embroidery, Afghanistan Jindhag Foundation pottery, Afghanistan Zardozi - Markets for Afghan Artisans weaving, Afghanistan Handeira Linens and Lace Lace, Brazil Exchange Center of Beijing Arts & Crafts Association China Khampa Nomad Arts Cooperative, China Minority People Folk Artists Cooperative of Southwest China Silversmith Minority People Folk Artists Cooperative of Southwest China, China

……so many, I stopped copy pasting here !!!
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Co-operatives and Orgs from India
• Rehwa Society
Handloom weavers of Maheshwar, MP More than 1500 years old tradition. (silk + cotton) Helped increase the no. of weavers from 300 to 2000. Empower women, most of whom are the sole supporters of their family

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Co-operatives and Orgs
• Self Help Enterprise, Kantha embroidery, India
(not much info – could not meet with them)

• Crafts Council of India,
Already working with CCWB, CCI for Varanasi. Met with Mrs. Manjari Nirula, VP of CCI and also owner of Nirula’s fast food, Delhi More info in booklet.

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Co-operatives and Orgs (India)
• Sandur Kushala Kala Kendra
Textiles made using bright colored threads, mirrors, shells. Working with women "Lambanies", elsewhere known as "Banjaras", who originally came from Marwar Aided by Khadi & Village Industries Commission, Mumbai Employs over 300 rural women

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Some Photographs (few)

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How can Udai help ?
• Photo Exhibition at UCSD with description • Helping Varanasi weavers to have a booth at 2008 Santa Fe Fair. • Exhibition & Sales with Rehwa Society.
(http://www.rehwasociety.org)

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