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Santa Fe Intnl. Folk Art Market

Santa Fe Intnl. Folk Art Market Rahul Kodkani U C S D C h a p
Santa Fe Intnl. Folk Art Market Rahul Kodkani U C S D C h a p
Santa Fe Intnl. Folk Art Market Rahul Kodkani U C S D C h a p

Rahul Kodkani UCSD Chapter

http://www.udai.org

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Outline

• Introduction

• About the market

• India’s representation

• Some interesting arts and crafts

• Can we think of any projects?

India’s representation • Some interesting arts and crafts • Can we think of any projects? http://www.udai.org

http://www.udai.org

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Motivation for Udai:

India’s Handicrafts Industry

• • •

India’s Second largest employer

No. of Artisans: 23 Million

Exports: $ 3.6 billion => $156 per artisan per year!

Exports: $ 3.6 billion => $156 per artisan per year! • Software services exports: $ 23

Software services exports: $ 23 billion No. of Software professionals: 1.6 million => $14.4K per s/w engineer per year!

billion • No. of Software professionals: 1.6 million => $14.4K per s/w engineer per year! http://www.udai.org

http://www.udai.org

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About the Santa Fe Market

Mission: to create sustainability for folk art and folk artists worldwide

• Santa Fe Market is a non-profit in NM and is applying for a 501(c)(3) federal nonprofit status

• 4 th year of the market.

• Last year: 14,000 visitors, $1.3 million sales. This year expected 20,000 visitors. USA’s biggest folk art market.

• Support from NM Museum of Intl. Folk Art and NM Dept of Cultural Affaris, and W.K. Kellogg Foundation

from NM Museum of Intl. Folk Art and NM Dept of Cultural Affaris, and W.K. Kellogg

http://www.udai.org

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About the Santa Fe Market

93 % of the money taken goes directly to the artists and provide immediate benefit to the home communities

UNESCO training program for selected artisans

The training taught artists the information and skills they need to promote their work in international markets and build sustainable incomes for themselves in their home countries

pricing, invoicing, packing, U.S. export/import requirements and the concept of wholesale marketing

“Market proves how, in the global economy we, can spend our dollars to make a palpable difference in the lives of people who are struggling to maintain long-held traditions”

– Charlene Cerny (executive director of the market)

to maintain long-held traditions” – Charlene Cerny (executive director of the market) http://www.udai.org 5

http://www.udai.org

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Artisans

113 artisans from 41 countries selected by panel of expert judges

Bhutan, China,Venezuela, India,Uzbekistan etc…even Afghanistan!

by panel of expert judges • Bhutan, China,Venezuela, India,Uzbekistan etc…even Afghanistan! http://www.udai.org 6
by panel of expert judges • Bhutan, China,Venezuela, India,Uzbekistan etc…even Afghanistan! http://www.udai.org 6

http://www.udai.org

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Co-operatives and Orgs

Afghans for Civil Society embroidery, Afghanistan

Jindhag Foundation pottery, Afghanistan

Zardozi - Markets for Afghan Artisans weaving, Afghanistan

Handeira Linens and Lace Lace, Brazil

Exchange Center of Beijing Arts & Crafts Association China

Khampa Nomad Arts Cooperative, China

Minority People Folk Artists Cooperative of Southwest China

Silversmith Minority People Folk Artists Cooperative of Southwest China, China

……so many, I stopped copy pasting here !!!

Folk Artists Cooperative of Southwest China , China ……so many, I stopped copy pasting here !!!

http://www.udai.org

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Co-operatives and Orgs from India

Co-operatives and Orgs from India • Rehwa Society - Handloom weavers of Maheshwar, MP - More

Rehwa Society

- Handloom weavers of Maheshwar, MP

- More than 1500 years old tradition. (silk + cotton)

- Helped increase the no. of weavers from 300 to 2000.

- Empower women, most of whom are the sole supporters of their family

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of weavers from 300 to 2000. - Empower women, most of whom are the sole supporters
of weavers from 300 to 2000. - Empower women, most of whom are the sole supporters

http://www.udai.org

Co-operatives and Orgs

Self Help Enterprise, Kantha embroidery, India

(not much info – could not meet with them)

Crafts Council of India,

- Already working with CCWB, CCI for Varanasi.

- Met with Mrs. Manjari Nirula, VP of CCI and also owner of Nirula’s fast food, Delhi

- More info in booklet.

Manjari Nirula, VP of CCI and also owner of Nirula’s fast food, Delhi - More info

http://www.udai.org

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Co-operatives and Orgs (India)

Sandur Kushala Kala Kendra

- Textiles made using bright colored threads, mirrors, shells.

- Working with women "Lambanies", elsewhere known as "Banjaras", who originally came from Marwar

- Aided by Khadi & Village Industries Commission, Mumbai

Employs over 300 rural women

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- Aided by Khadi & Village Industries Commission, Mumbai Employs over 300 rural women - http://www.udai.org

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Some Photographs (few)

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How can Udai help ?

Photo Exhibition at UCSD with description

Helping Varanasi weavers to have a booth at 2008 Santa Fe Fair.

Exhibition & Sales with Rehwa Society.

(http://www.rehwasociety.org)

Santa Fe Fair. • Exhibition & Sales with Rehwa Society. ( http://www.rehwasociety.org ) http://www.udai.org 58

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