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finally, a demi crème with such healthy shine

NEW Demi Crème shades with all the gorgeous color of Clairol Professional’s Premium Crème permanents. Luminous. Lustrous. With nourishing Soy Complex Formula for up to 65% more shine*. Guaranteed**. Demi Crème pampers the hair, bringing it alive with healthy radiance. 18 dependable blendable shades. All without a drop of ammonia. Reflect on the possibilities. Visit www.clairolpro.com to learn more.

AVAILABLE AT SALLY BEAUTY SUPPLY AND CLAIROL PROFESSIONAL DISTRIBUTORS. *vs. untreated hair. **Satisfaction guaranteed or your money back. Sales receipt required as proof of purchase. Void in Maine. For details call 1-800-989-1755.

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11/24/09 11:26:47 AM

Welcome to the BIGGEST and BEST beauty expo and industry educational event on the West Coast! Discover the Opportunities at ISSE 2010!
International Fashion Theater
Featuring the most talented platform stylists and manufacturer artists from across the globe!

ISSE 2010 Dates and Times
Saturday Sunday Monday January 30 January 31 February 1

1:00pm - 6:00pm 9:00am - 6:00pm 9:00am - 5:00pm

Technical Theater

Getting up close and personal with the latest trends and techniques in cutting, coloring and styling!

Table of Contents
Theater and Paid Education Schedule Complimentary Education Schedule International Fashion Theater Technical Theater Latino Fashion Theater LFG Fashion Photo Shoot by the Masters Hands-On Education Wellness Education Complimentary Hair Education Show Floor Map Complimentary Hair Education Complimentary Nail Education Complimentary Skin Education Business Headquarters Exhibitor List Ticket Policy 6 8 18 20 22 23 26 30 32 36 40 42 46 48 56 68

Latino Fashion Theater

Sponsored by Showcasing the diversity of the beauty industry and highlighting the amazing work of Latino artists!

LFG Fashion Photo Shoot by the Masters

presented by the Latino Fashion Group Sponsored by Celebrating Latinos in beauty and coaching attendees through a true professional editorial photo shoot!

Hands-On Education

Giving attendees the chance to learn from doing with the industry’s top innovators and educators driving today’s most popular looks!

Wellness Education

Providing massage therapists with in-depth understanding of the latest techniques! CE credits available for licensed massage therapists.

Complimentary Education

Adding extra value to your ISSE experience – Enjoy complimentary classes in hair, color, nails, skincare and business!

Expo Floor

More than 400 quality manufacturers from across the globe showcasing the latest and greatest beauty tools and products!

ISSE is produced by the Professional Beauty Association (PBA). PBA’s purpose is to advance the professional beauty industry by providing its members with business tools, government advocacy, education, networking, events and more to ensure business and career success with integrity. PBA is the largest organization of salon professionals with members representing salons and spas, distributors, manufacturers and, beginning in 2010, licensed professionals with the addition of the National Cosmetology Association (NCA). Visit probeauty.org or call 800.468.2274 (480.281.0424) to learn more.

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Theater and Paid Education Schedule International Fashion Theater
Sunday, January 31 9:30am – 10:10am Fusion Tools 10:15am – 10:55am Karg + Blackwell: Dry Hair Cutting and Quick Coloring Techniques 11:00am – 11:40am Martin Parsons 11:45am – 12:25pm Rusk Presents Twisted Glam 1:00pm – 1:40pm Catwalk Volume Collection by TIGI 1:45pm – 2:25pm Get Mixed Up with Ruth Roche! 2:45pm – 3:45pm Sassoon Academy Presents 2010 Spring/Summer Collection - $40 3:50pm – 4:30pm ARROJO: Trend-Focused Scissor & Razor Cuts Monday, February 1 9:30am – 10:10am Fusion Tools 10:15am – 10:55 am Martin Parsons 11:15am – 12:15pm Sassoon Academy Presents 2010 Spring/Summer Collection - $40 12:45pm – 1:25pm The Art of Harmonized Reflection by Clairol Professional 1:30pm – 2:10pm Ruth Roche and Charlie Price 2:15pm – 2:55pm René Antonio presented by Scruples 3:00pm – 3:40pm NAHA: Insider Tips and Tricks 3:45pm – 4:25pm Marcel Muñoz Presents Bollywood at ISSE

Complimentary with expo ticket purchase unless otherwise noted. Theater located in the 2nd Floor Ballroom

Technical Theater
Sunday, January 31 9:30am – 10:25am Square by FI Hair

Complimentary with expo ticket purchase unless otherwise noted. Theater located in Room 104AB

10:30am – 11:25am BIA Radical Departure Presents Ultra Funk Collection 11:30am – 12:25pm Karg + Blackwell Present: Look, Learn + Ask; Dry Hair Cutting + Quick Coloring 1:00pm – 1:55pm The Yosh Way: A Hair Design Philosophy 2:00pm – 2:55pm Let’s Skip the Hype and Go for the Gusto by Chromastics 3:00pm – 4:25pm Martin Parsons’ Special Long-Hair Presentation - $20 4:30pm – 5:25pm Elements of Haircutting by The Netwerk Academy Monday, February 1 9:30am – 10:25am Square by FI Hair 10:30am – 11:25am BIA Radical Departure Presents Ultra Funk Collection 11:30am – 12:25pm Karg + Blackwell Present: Look, Learn + Ask; Dry Hair Cutting + Quick Coloring 1:00pm – 1:55pm The Yosh Way: A Hair Design Philosophy 2:00pm – 3:25pm Martin Parsons’ Special Long-Hair Presentation - $20 3:30pm – 4:25pm Sandra Yu presents “Changes”

LFG Fashion Photo Shoot by the Masters
Monday, February 1 10:00am – 2:00pm - $249 includes lunch

presented by the Latino Fashion Group and sponsored by Wella Color Charm Meet in room 203A - on location aboard the Queen Mary Hotel

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Hands-On Education
Sunday, January 31 10:00am – 1:00pm - Room 201B ABCH: Foil Placement Defined - $149

Additional Investment Required. Classrooms located in the Convention Center

Latino Fashion Theater
Sponsored by
Complimentary with expo ticket purchase. Theater located on the Convention Center Arena Show Floor Saturday, January 30 2:00pm – 2:55pm Marcel Muñoz presents “ViVa Kahlo” 3:30pm – 4:00pm Faatemah Ampey Meet and Greet Sunday, January 31 10:30am – 11:25am Surreal Red - Surrealism in Couture & Hair Design 11:30am – 11:45am BE at ISSE 2010! 12:00pm – 1:00pm Sandra Yu presents “Changes” 1:30pm – 2:25pm Discover Wella’s New Cashmere Collection 2:30pm – 3:15pm Ultimate Beauty Cash Box Giveaway 3:30pm – 4:25pm Alternative Ways for Creative Color & Cutting by Raul Martez 4:30pm – 5:25pm Marcel Muñoz presents “ViVa Kahlo” Monday, February 1 9:30am – 10:25am Alternative Ways for Creative Color & Cutting by Raul Martez 10:30am – 11:25am Discover Wella’s New Cashmere Collection 12:00pm – 12:55pm Planet Salon Educators, Editorial Stylist and Team 1:30pm – 2:30pm J’s Hair Studio 2:30pm – 2:45pm BE at ISSE 2010! 3:00pm – 4:00pm Surreal Red - Surrealism in Couture & Hair Design

10:00am – 1:00pm - Room 101B Everything Hair Extensions by Donna Bella Hair Extensions - $349 10:00am – 1:00pm - Room 201A Mogi Haircutting Class - $129 2:00pm – 5:00pm - Room 201B ABCH: Killer Corrective Techniques - $149 2:00pm – 5:00pm - Room 101B Fast Foiling For Fat Cash Flow with Jo Blackwell-Preston - $129 2:00pm – 5:00pm - (Advanced Haircutting Class) - Room 201A Go to the Next Level by Hiroshi Beverly Hills - $129 Monday, February 1 10:00am – 1:00pm - Room 201B ABCH: Foil Placement Defined - $149 10:00am – 1:00pm - (Advanced Haircutting Class) - Room 201A Go to the Next Level by Hiroshi Beverly Hills - $129 10:00am – 1:00pm - Room 101B Re-Invention Twilight 2010 by Sandra Yu - $129 2:00pm – 5:00pm - Room 201B ABCH: Killer Corrective Techniques - $149 2:00pm – 5:00pm - Room 101B Fast Foiling for Fat Cash Flow with Jo Blackwell-Preston - $129 2:00pm – 5:00pm - Room 201A Mogi Haircutting Class - $129

Massage and Wellness
Sunday, January 31

Classrooms located in the Hyatt Regency Hotel Ballroom A

9:30am – 10:30am - by ACE Massage Cupping™ & MediCupping™ Successful Face and Body Contouring Using Vacuum Therapies 11:00am – 1:00pm AIS; Active Isolated Stretching: The Spa Method - 2 CEs - $25 2:00pm – 6:00pm Head, Neck, or Shoulder Pain by Cynthia Ribeiro - 4 CEs - $25 Monday, February 1 10:00am – 12:00pm SpiriPhysical Signature Stone Treatment on the Face - 2 CEs - $25 1:00pm – 5:00pm Lymphatic Drainage for Face, Neck and Shoulders - 4 CEs - $25

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Complimentary Education Schedule
Classrooms located in the Convention Center unless otherwise noted Complimentary Hair Education
Sunday, January 31 9:00am – 6:00pm Keratin Complex Smoothing Therapy Exclusive Classroom Presents Free Look and Learn Certification Classes Located in the Hyatt Regency Ballroom D 9:30am – 11:00am - Room 102B Barbers Only Magazine Presents... 9:30am – 11:00am - Room 103B Beyond Basic Foiling by Product Club 9:30am – 11:00am - Room 203B Enzo Milano 9:30am – 11:00am - Room 102C Heads Up with Marcel Muñoz 9:30am – 11:00am - Room 102A How to Guarantee Color and Color Correction by Malibu Wellness 9:30am – 11:00am - Room 103C The “ARISTO-CUT” by Bonika Shears and Solutions 2 9:30am – 11:00am - Room 203C The Final Word on Fighting the Frizz! by Bio Ionic 11:30am – 1:00pm - Room 103B Clipper Cutting on Men and Women by WAHL Professional 11:30am – 1:00pm - Room 102A Introduction to Hotheads Hair Extensions 11:30am – 1:00pm - Room 102B Short2Long Hair Extension Method by the National Hair Center 11:30am – 1:00pm - Room 103C The Andis Top 10 Techniques for Clipper Cutting Success 11:30am – 1:00pm - Room 102C The Business and Art of Hair Extensions by Cinderella Hair 11:30am – 1:00pm - Room 203C The Business of Hair Replacement, Weaves, Extensions -Toni Love 1:00pm – 2:30pm - Room 204 Alfaparf Milano “Surreal Red” Trend Collection 1:30pm – 3:00pm - Room 103C Advanced Formal and Editorial Styling Techniques by HAIelite 1:30pm – 3:00pm - Room 103B Beyond Basic Foiling by Product Club 1:30pm – 3:00pm - Room 102B De Fabulous Trends by JRL USA
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1:30pm – 3:00pm - Room 102A Haircutting Without The Drama by Chuck Caple 1:30pm – 3:00pm - (English/Spanish) - Room 203C Marcia Teixeira Brazilian Keratin Certification by M&M International 1:30pm – 3:00pm - Room 102C The Color Accelerator and Smart Solutions by Dennis Bernard Inc. 3:30pm – 5:00pm Room 103B Clipper Cutting on Men and Women by WAHL Professional 3:30pm – 5:00pm - Room 102A How to Guarantee Color and Color Correction by Malibu Wellness 3:30pm – 5:00pm - Room 103C The Andis Top 10 Techniques for Clipper Cutting Success 3:30pm – 5:00pm - Room 102B The Art of Hair-Cutting with Razarte by Hair Art 3:30pm – 5:00pm - Room 102C The Business and Art of Hair Extensions by Cinderella Hair 3:30pm – 5:00pm - Room 203C The Business of Hair Replacement, Weaves, Extensions -Toni Love 3:30pm – 5:00pm - Room 203B The Greatest Barber Show On Earth by Major League Barber

NIGHT OUT PARTY
Sunday, January 31, 2010 Club V2O – Long Beach 8:00pm ‘til the party stops!

ISSE

Let your hair down and spice up your ISSE experience at the infamous ISSE Night Out Party! This private party is only open to ISSE attendees and exhibitors and is a great chance to catch up with old friends and make new ones in an intimate lounge setting - Or, hit the dance floor and show off your body-rockin’ moves with today’s hottest dance mixes. The ISSE Night Out Party offers a cash bar. Admission is free. Please show your ISSE 2010 attendee wrist band or exhibitor badge at the door. You must be 21 or older to enter.

Sponsored by:

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Complimentary Education Schedule
Classrooms located in the Convention Center unless otherwise noted
Monday, February 1

Complimentary Hair Education

9:00am – 6:00pm Keratin Complex Smoothing Therapy Exclusive Classroom Presents Free Look and Learn Certification Classes located in the Hyatt Regency Ballroom D 9:30am – 11:00am - Room 103B ARROJO Inspiration by the Arrojo Education Team 9:30am – 11:00am - Room 102A Haircutting Without the Drama by Chuck Caple 9:30am – 11:00am - Room 102C Heads Up with Marcel Muñoz 9:30am – 11:00am - (English/Spanish) - Room 103C Marcia Teixeira Brazilian Keratin Certification by M&M International 9:30am – 11:00am - Room 102B The Art of Hair-Cutting with Razarte by Hair Art 9:30am – 11:00am - Room 203C The Business of Hair Replacement, Weaves,Extensions -Toni Love 11:00am – 12:30pm - Room 204 Alfaparf Milano “Surreal Red” Trend Collection 11:30am – 1:00pm - Room 103C Advanced Formal and Editorial Styling Techniques by HAIelite 11:30am – 1:00pm - Room 102B Barbers Only Magazine Presents... 11:30am – 1:00pm - Room 102A How to Guarantee Color and Color Correction by Malibu Wellness 11:30am – 1:00pm - Room 103B Round Brushing Techniques by Monroe Brush 11:30am – 1:00pm - Room 102C The Color Accelerator and Smart Solutions by Dennis Bernard Inc. 11:30am – 1:00pm - Room 203C The Final Word on Fighting the Frizz! by Bio Ionic 1:30pm – 3:00pm - Room 103B Clipper Cutting on Men and Women by WAHL Professional 1:30pm – 3:00pm - Room 203B Enzo Milano 1:30pm – 3:00pm - Room 102A Extensions Plus: New Products 1:30pm – 3:00pm - (English/Spanish) - Room 203C Marcia Teixeira Brazilian Keratin Certification by M&M International

1:30pm – 3:00pm - Room 103C The Andis Top 10 Techniques for Clipper Cutting Success 1:30pm – 3:00pm - Room 102B The Art of Hair-Cutting with Razarte by Hair Art 1:30pm – 3:00pm - Room 102C The Business and Art of Hair Extensions by Cinderella Hair 3:30pm – 5:00pm - Room 102B Barbers Only Magazine Presents... 3:30pm – 5:00pm - Room 103B Beyond Basic Foiling by Product Club 3:30pm – 5:00pm - Room 102C The Color Accelerator and Smart Solutions by Dennis Bernard Inc. 3:30pm – 5:00pm - Room 203C The Final Word on Fighting the Frizz! by Bio Ionic 3:30pm – 5:00pm - Room 203B The Greatest Barber Show On Earth by Major League Barber

Complimentary Color Education
Sunday, January 31 10:00am – 11:25am Coloring Between the Lines by Chuck Caple 11:30am – 12:55pm iFoil in Color by Product Club

Located in the Convention Center – Room 104C

1:00pm – 2:25pm Color by Design by John Simpson sponsored by Goldwell 2:30pm – 4:00pm Coloring Out of Your Mind by René Antonio Monday, February 1 10:00am – 11:25am Coloring out of Your Mind by René Antonio 11:30am – 12:55pm iFoil in Color by Product Club 1:00pm – 2:25pm Color by Design by John Simpson sponsored by Goldwell 2:30pm – 4:00pm Coloring Between the Lines by Chuck Caple

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11:30am – 1:00pm - Regency Ballroom C Bio Sculpture Soakable Gel System: Natural Nail Gel, No Bonders by Bio Sculpture 11:30am – 1:00pm - Regency Ballroom B ONS Acrylic Techniques with Trang 1:30pm – 3:00pm - Regency Ballroom B Build Your Own Business by Nail Tek 1:30pm – 3:00pm - Regency Ballroom F EZ Flowers the EZ Flow Way 1:30pm – 3:00pm - Regency Ballroom C Wow Your Clients with Amazing Nail Art by LeChat Nail Care Products 3:30pm – 5:00pm - Convention Center Room 102A Nailpro Competition Awards Ceremony 3:30pm – 5:00pm - Regency Ballroom B I’m Not Your Nail Girl! by Precision Nails

Complimentary Nail Education

Classroom located in the Hyatt Regency Hotel unless otherwise noted Saturday, January 30 6:00pm – 7:00pm - Convention Center Room 101A Compete with the Best! by Carla Collier, Nailpro Head Judge Sunday, January 31 7:00am – 5:00am - Convention Center Room 101A Nailpro Competition 9:30am – 11:00am - Regency Ballroom C Make More $ Doing Natural Nails with Soak Off Gel by LeChat Nail Care Products 9:30am – 11:00am - Regency Ballroom B Waterless Spa Pedicures by Precision Nails 11:30am – 1:00pm - Regency Ballroom B Electric Filing: New Time-Saving Techniques & Solutions by Atwood Industries 11:30am – 1:00pm - Regency Ballroom C Extreme Powder Glaze System by Backscratchers Salon Systems Inc. 1:30pm – 3:00pm - Regency Ballroom B Build Your Own Business by Nail Tek 1:30pm – 3:00pm - Regency Ballroom C Removable Soak-Off Gel System by CHRISTRIO Premium Nail Products 3:30pm – 5:00pm - Regency Ballroom B Greening Your Nail Salon by Precision Nails 3:30pm – 5:00pm - Regency Ballroom F IBD Soak-Off Gels 3:30pm – 5:00pm - Spanish Version - Regency Ballroom C Make More $ Doing Natural Nails with Soak-Off Gel by LeChat Nail Care Products Monday, February 1 7:00am – 2:00pm - Convention Center Room 101A Nailpro Competition 9:30am – 11:00am - Regency Ballroom B E-Filing Simple Safe and Fast by RAM Products Inc. 9:30am – 11:00am - Vietnamese Version - Regency Ballroom C Make More $ Doing Natural Nails with Soak-Off Gel by LeChat Nail Care Products

Complimentary Skin Education

Classroom located in the Hyatt Regency Hotel unless otherwise noted Sunday, January 31 9:30am – 11:00am - Regency Ballroom E “New Technology” Tighten Skin From Head to Toe Without Surgery! by Martinni Beauty Inc. 9:30am – 11:00am - Regency Ballroom F Acne: Identify and Treat Internal Problems by Location of Blemishes on the Face and Body by SAIAN 11:00am – 12:30am - Convention Center Room 204 Biomolucules to Plump Lips, Boost Collagen, Synthesis and Against Skin Sagging by Cosmetica International Miguett 11:30am – 1:00pm - Regency Ballroom F Introduction to Airbrush Makeup - From Everyday Beauty to Bridal to H-D Application by Temptu 11:30am – 1:00pm - Regency Ballroom E Skin Diagnosis Prior to the Application of Moderate to Severe Peels by Bio Jouvance Inc. 1:30pm – 3:00pm - Regency Ballroom E Learn How to Earn Big $$$ Removing All Types of Skin Growth by Martinni Beauty Inc. 1:30pm – 3:00pm - Regency Ballroom F Non-Surgical Face Lift, Neck Lift, and Collagen Infusion Therapy by SAIAN 3:30pm – 5:00pm - Regency Ballroom E How To Treat Pigmented Skin Safely & Effectively by Bio Jouvance Inc.

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Complimentary Education Schedule
Classrooms located in the Convention Center unless otherwise noted Complimentary Skin Education
9:30am – 11:00am - Shoreline A Retailing Your Reputation! (Everyone who serves clients) by Empowering You 9:30am – 11:00am - Seaview B Salon/Spa - Consultation to Closing the Sale by Durocher Enterprises 11:30am – 1:00pm - Shoreline A Branding; It’s More Than a Logo by Milady 11:30 – 1:00pm - Seaview C Incredible Salon Success by Larry Curtis 11:30am – 1:00pm - Harbor ABC Play To Win! Beat The Recession With A Marketing Driven Strategy by Marketing Solutions Inc. 11:30am – 1:00pm - Seaview B Salon & Spa Design. Starting or Expanding Your Salon by Belvedere USA 11:30am – 1:00pm - Seaview A Stop Whining and Start Mining by Inspiring Champions 11:30am – 12:30pm - Convention Center Room 203B Meet and Greet with Television Celebrity Tabatha Coffey from “Tabatha’s Salon Takeover” 12:30pm – 1:30pm - Convention Center Room 203B Magical Mystery by Jamie Carroll and Modern Salon Learning 1:30pm – 3:00pm - Convention Center Room 203B Tabatha’s Salon Solution by Tabatha Coffey– Owner Edition 1:30pm – 3:00pm - Seaview C From H1N1 to MRSA - Protecting Yourself, Your Clients, and Your Business by Barbicide 1:30pm – 3:00pm - Harbor ABC Retailing: The Great Beauty Industry Myth, Is It a Sale or a Service by Kassidy’s Salon Management Consulting Co. 1:30pm – 3:00pm - Shoreline A Taking Your Salon and Spa Business to the Next Level by Charles Marcus 1:30pm – 3:00pm - Seaview A Using Technology to Increase Revenue by Prevail Technologies 1:30pm – 3:00pm - Seaview B Who Are You Hiring Anyway? by Durocher Enterprises 3:00pm – 4:30pm - Convention Center Room 204 Chakra Personality Types by Bertaut Beauty 3:30pm – 5:00pm - Seaview C Business of Beauty - 8 Steps to Retail Success presented by Ann Mincey - sponsored by

Classroom located in the Hyatt Regency Hotel unless otherwise noted Monday, February 1 9:30am – 11:00am - Regency Ballroom E The Relevance of Morphology and Preventative Skincare by Physiodermie 9:30am – 11:00am - Regency Ballroom F Tantalizing Treo for Success by Gigi 11:30am – 1:00pm - Regency Ballroom E “Who Else Wants To Get Facelift Results Without Surgery or Pain?” Go Microcurrent! by Martinni Beauty Inc. 11:30am – 1:00pm - Regency Ballroom F Non-Surgical Face Lift, Neck Lift, and Collagen Infusion Therapy by SAIAN 1:30pm – 3:00pm - Regency Ballroom E Acne & Its Causes by Bio Jouvance Inc. 3:30pm – 5:00pm - Regency Ballroom E Learn How to Earn Big $$$ Removing All Types of Skin Growth by Martinni Beauty Inc. 3:30pm – 5:00pm - Regency Ballroom C Let’s go Botanical! by Physiodermie

Complimentary Business Education
Classroom located in the Hyatt Regency Hotel unless otherwise noted. Saturday, January 30 10:00am – 3:00pm - Convention Center Room 103B How Successful Salon Owners Think & Succeed And How You Can Join Them by Milady Sunday, January 31 9:30am – 6:00pm - Shoreline B Salon Transcripts Exclusive Classroom 9:30am – 11:00am - Harbor ABC Employee Compensation by Kassidy’s Salon Management Consulting Co. 9:30am – 11:00am - Seaview A Grow Your Business From The Inside Out by Group 3 Marketing 9:30am – 11:00am - Seaview C How To Be Truly Successful In The Salon Industry Once You Leave Cosmetology School by Charles Marcus
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Complimentary Business Education
Classroom located in the Hyatt Regency Hotel unless otherwise noted. Sunday, January 31 3:30pm – 5:00pm - Seaview A I’m An Artist Not A Salesperson by Inspiring Champions 3:30pm – 5:00pm - Harbor ABC Introductory to Trichology by Innovations Today 3:30pm – 5:00pm - Shoreline A Making Your Business Make YOU Money by Empowering You 3:30pm – 5:00pm - Seaview B Starting or Expanding Your Business; A Financial and Leasing Guideline to Getting Started by Belvedere USA Monday, February 1 9:30am – 11:00am - Seaview B Business Management for Salon Owners and Managers by Hairdresser Career Development Systems 9:30am – 11:00am - Shoreline B Creating a FIERCE Front Desk Team 9:30am – 11:00am - Seaview A Grow Your Business From The Inside Out by Group 3 Marketing 9:30am – 11:00am - Convention Center Room 204 Promoting and Marketing Your Salon & Spa to the Hispanic Market by National Latino Cosmetology Association 9:30am – 11:00am - Harbor ABC Salon & Day Spa - Branding & Advertising Strategies by Marketing Solutions Inc. 9:30am – 11:00am - Shoreline A Taking Your Salon and Spa Business to The Next Level by Charles Marcus 9:30am – 11:00am - Seaview C The Incredible Client Experience by Larry Curtis 10:00am – 11:30am - Convention Center Room 203B Tabatha’s Salon Solution – Stylist Edition – by Tabatha Coffey 11:30am – 1:00pm - Shoreline A Employer Brand – The New Talent Bait by Milady 11:30am – 1:00pm - Seaview A I’m An Artist Not A Salesperson by Inspiring Champions

11:30am – 1:00pm - Harbor ABC OK, Booth Renting Did Not Work, Now What? by Kassidy’s Salon Management Consulting Co. 11:30am – 1:00pm - Seaview C PBA Round Tables: Best Salon/Spa Practices 2010 facilitated by Cary O’Brien sponsored by PBA Salon Section 11:30am – 1:00pm - Seaview B Salon/Spa - Consultation to Closing the Sale by Durocher Enterprises 12:00pm – 1:00pm - Convention Center Room 203B Magical Mystery by Jamie Carroll and Modern Salon Learning 1:00pm – 2:30pm - Convention Center Room 204 Your Business, Your Legacy by State Farm 1:30pm – 3:00pm - Shoreline B Business Management Class for Salon Owners and Managers by Hairdresser Career Development Systems 1:30pm – 3:00pm - Seaview C Business of Beauty - 8 Steps to Retail Success presented by Ann Mincey sponsored by 1:30pm – 3:00pm - Harbor ABC Powerful PR, Media Relations & Photography Strategies by Marketing Solutions Inc. 1:30pm – 3:00pm - Seaview A Raising Your Prices with No Fear! by Inspiring Champions 1:30pm – 3:00pm - Seaview B Salon & Spa Design. Starting or Expanding Your Salon by Belvedere USA 1:30pm – 3:00pm - Shoreline A Taking Your Salon and Spa Business to The Next Level by Charles Marcus 3:30pm – 5:00pm - Shoreline A 10 Steps to Your Business SUCCESS (Salon/Spa Owners) by Empowering You 3:30pm – 5:00pm - Seaview C From H1N1 to MRSA - Protecting Yourself, Your Clients, and Your Business by Barbicide 3:30pm – 5:00pm - Seaview B Full-Circle Business Branding by Durocher Enterprises 3:30pm – 5:00pm - Seaview A Grow Your Business From The Inside Out by Group 3 Marketing 3:30pm – 5:00pm - Harbor ABC Introductory to Trichology by Innovations Today

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International Fashion Theater
Complimentary with expo ticket unless otherwise noted.

Located in the Convention Center in the 2nd Floor Ballroom

Don’t miss 2009 NAHA Fashion Forward winner, Contestant on Bravo TV’s “Shear Genius” and International Fashion Theater emcee Faatemah Ampey! Plus, meet Faatemah in person in the ISSE Latino Fashion Theater Saturday from 3:30pm – 4:00pm. See page 22 for details.

Fusion Tools

Lashawndra Harris

Sunday or Monday 9:30am – 10:10am

Spring/Summer 2010 Sassoon Academy Collection
Sunday 2:45pm – 3:45pm Monday 11:15am – 12:15pm Additional Investment Required: $40 Join Stephen Moody, executive director of international education, and the Sassoon Academy Creative Team as they present the Spring/Summer 2010 collection for the first time in North America. Get an up-close, step-by-step look at trends and techniques that will inspire you and your clients.

For the past 12 years, Lashawndra has built a loyal following from her work in salons, movies and videos. Based in El Paso, Texas, she has a multicultural client base whose hair demands special care and higher heats when styling. Let Lashawndra show you today’s latest styles with thermal styling techniques from Fusion Tools.

Dry Hair Cutting and Quick Coloring Techniques NYC Style
KARG + BLACKWELL
Sunday 10:15am – 10:55am With more than half a century experience between them, KARG + BLACKWELL is the superstar duo the hair industry has been waiting for! Learn the latest in dry haircutting, coloring and styling for the hairstylist who wants to know it all. This presentation promises to be fun, educating, real, good looking, fast, easy and very salon adaptable; you will love this presentation!

Martin Parsons

Sunday 11:00am – 11:40am Monday 10:15am – 10:55am

Martin Parsons, the recipient of the prestigious NAHA Lifetime Achievement Award and listed among the elite in Modern Salon’s Top 75 Educators for the past century, will be presenting his special magic at this fast-paced and entertaining presentation highlighting the latest looks, including fabulous finishes on long hair up-styles for that special occasion matched with his new collection of colorful and sumptuous gowns guaranteed to inspire. Educational as well as entertaining, Martin’s presentation is not to be missed.

Twisted Glam
Rusk Artistic Team
Sunday 11:45am – 12:25pm Fashion is cyclical. Trends come and go, then come back again. This collection takes classic glamorous shapes from the 20s and 40s and combines them with textures from the 80s, creating a modern twist on classic glamour. We are seeing a resurgence of some of the big styling from the 80s – big hair, big jewelry, lots of color and layering of clothing and accessories. You will see this inspiration in the costumes and makeup as well as in the dramatic re-styling portion of our collection. Join the world-famous RUSK Artistic Team and experience the Fashion+Culture+Attitude of Twisted Glam.
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The International Fashion Theater is packed with inspiring performances by some of the industry’s most talented platform stylists and manufacturers from the U.S. and abroad! From cutting demos to color trends, the International Fashion Theater displays the hottest artistic presentations on the West Coast.

Catwalk Volume Collection by TIGI
TIGI Creative Team
Sunday 1:00pm – 1:40pm Step into a world of elevated style with the latest vision from Catwalk by TIGI, the Your Highness Volume Collection. Inspired by fashion and designed by hairdressers to heighten style, this collection hits just the right note with this season’s must-have look – full, voluminous hair. Closely following the collaboration with up-and-coming UK designer, Christopher Kane, TIGI’s Eric Gomez will lead the Creative Team in a tantalizing presentation of bold looks straight from the runway.

The Art of Harmonized Reflection
Monday 12:45pm – 1:25pm

Danny Lapointe & Anita Gutierrez presented by Clairol Professional
Join Danny and Anita for an adventure in creativity. Come and capture the rhythms and nuances of flashing color prisms.

Ruth Roche & Charlie Price
Monday 1:30pm – 2:10pm NAHA winners Ruth Roche and Charlie Price team up for the first time ever on the ISSE main stage to present their unique take on spring 2010 trends. The duo will create quick haircuts and high-fashion styles that bridge the gap between the runway and the salon. Don’t miss the witty banter and chemistry between these two noted platform artists.

Get Mixed Up with Ruth Roche!
Sunday 1:45pm - 2:25pm Wouldn’t you like to experience the freedom of being able to enjoy yourself, feel confident, and take care of your clients while working with any hair texture? Join Ruth Roche of RARE NYC for this inspirational and fun presentation full of useful techniques in haircutting and styling, touching on all clients and hair types: men, women, long, short, straight, and curly! Learn lots, have fun, and turn your own imagination into a profit-making center!

Spring/Summer 2010 Sassoon Academy Collection
Sunday 2:45pm – 3:45pm Monday 11:15am – 12:15pm Additional Investment Required: $40 Join Stephen Moody, executive director of international education, and the Sassoon Academy Creative Team as they present the Spring/Summer 2010 collection for the first time in North America. Get an up-close, step-by-step look at trends and techniques that will inspire you and your clients.

René Antonio presented by Scruples
Monday 2:15pm – 2:55pm Come see Scruples Artistic Director René Antonio, known for innovative avant-garde creations.

NAHA: Insider Tips and Tricks
Monday 3:00pm – 3:40pm Meet North American Hairstylist Awards (NAHA) finalists and winners Ruth Roche, Charlie Price, René Antonio, John Simpson, Faatemah Ampey and others for your opportunity to ask NAHA winners and finalist the questions you have always wanted to ask. NAHA entries are due February 8, 2010. Visit probeauty.org/naha.

Trend-Focused Scissor & Razor Cuts
Sunday 3:50pm – 4:30pm

Bollywood at ISSE 2010
Marcel Muñoz
Monday 3:45pm – 4:25pm Don’t miss Marcel’s fun, colorful, informative presentation and his creative vision in hair, make up, and costume design. Add Marcel’s techniques to your skill set and leave with the motivation to become a more creative stylist.

Nick Arrojo and the Arrojo Artistic Team
Absorb and assimilate as Nick Arrojo and the ARROJO Artistic Team showcase modern trends and techniques in scissor and razor cutting, for women and men. New ways to approach asymmetry, construct aggressive layers, shape cuts from short to long, and fashion newfound space and freedom will be brought into sharp focus. Get the tools to create in this inspirational presentation.

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Technical Theater

Located in the Convention Center Room 104AB Complimentary with expo ticket unless otherwise noted.

Watch the pros in action and learn new cutting and styling techniques. These classes feature the hottest names in hair design showcasing their latest methods—all in a professional atmosphere. Watch and learn from the masters!

Martin Parsons’ Special Long Hair Presentation

Look, Learn + Ask; Dry Hair Cutting + Quick Coloring
KARG + BLACKWELL
Sunday or Monday 11:30am – 12:25pm KARG + BLACKWELL is the superstar duo the hair industry has been waiting for! Experience and see the latest in dry hair cutting, coloring and styles for any hairstylist who wants to know it all. Together, this innovative team has more than 50 years of experience. This session is fun, educating, real, good looking, fast, easy and very salon adaptable; you will love this presentation!

Sunday 3:00pm – 4:25pm Monday 2:00pm – 3:25pm Additional Investment Required: $20 -Seating is Limited

Regarded as one of the top long-hair artists in the world, Martin Parsons achieves beautiful styles with a variety of lengths in just minutes - And now so can you! Join Martin for this special, up-close and personal 90-minute presentation and learn his techniques for knotting, lacing and folding to create styles that will make your clients the talk of any event. Martin will demonstrate his unique approach to long hair and how to apply it to your everyday salon work. Don’t miss the opportunity to see this master educator in a special intimate setting.

Square by FI Hair
Dewey Fanone, FI Hair
Sunday or Monday 9:30am – 10:25am The Square™ is a powerfully effective haircutting technique that allows stylists to create art by drawing from a clear understanding of the fundamentals. Developed by Fi Hair, The Square™ was first used as a training tool for stylists to master their cutting disciplines. It encourages stylists to focus on fundamentals such as, combing, sectioning, holding the hair, standing position, sightlines and visualizing shape. The Square™ simplifies the creation of shapes, stimulates creativity and opens endless cutting possibilities for hairstylists.

The Yosh Way – A Hair Design Philosophy
Yosh
Sunday or Monday 1:00pm – 1:55pm Yosh provides an opportunity to learn his unique concepts that will encourage a new attitude and allow you to achieve freedom from structured haircutting. With Yosh’s three-step haircutting system, you’ll discover how to design hair through cutting, adapt the hairstyle to suit the individuality of each client and make salon life more enjoyable.

BIA Radical Departure Presents the Ultra Funk Collection
Sunday or Monday 10:30am – 11:25am BIA International would like for you to enter our world of Radical Departure. Come on and all to witness the successful application of relaxing and coloring in the same day without breakage. This process has been successful in salons; It will increase your revenue by 75 percent. Although the technique is simple, you have to know the extraordinary ingredient used to make the process successful.

Lets Skip the Hype and Go For the Gusto Chromastics
Chromastics
Sunday 2:00pm - 2:55pm What’s really important when coloring hair? Ingredients, Formulation and Effect. Tom will explain why the better the ingredients, the healthier your hair; the better the formula, the longer lasting the color; And, how the product really affects the hair. In one hour you’ll learn more about hair coloring than ever before: Red, Blondes, Brunettes and Gray coverage better than ever before.

The Evolution of Hair Color

Elements of Haircutting
The Netwerk Academy
Sunday 4:30pm – 5:25pm Thousands of hairstyles are based on a small number of basic shapes and techniques. Join The Network Academy for a revealing look into these universal principles as we explore the advanced applications of basic haircutting elements from an independent point of view.

Sandra Yu Presents “Changes”
Monday 3:30pm – 4:25pm Learn how to work with multi-cultural hair and multidimensional texture to create the modern looks of today.
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11/23/09 3:41:49 PM

Latino Fashion Theater
Sponsored by Located on the Convention Center Arena show floor Complimentary with Expo Ticket.

Faatemah Ampey Meet and Greet

BE at ISSE 2010!

International Fashion Theater emcee, Contestant on Bravo TV’s “Shear Genius” and NAHA 20 Fashion Forward winner Saturday 3:30pm – 4:00pm
Beginning her beauty career at the Aveda Institute in Minneapolis, Faatemah Ampey’s talent was quickly recognized. Today, with more than 16 years under her belt, Faatemah styles hair for national magazines, branding campaigns and runway shows. Her skills run the gamut from cutting and color to extensions and celebrity styling. Faatemah also enjoys meeting and motivating students and travels the world speaking at events and educational seminars. Don’t miss this candid look at the secrets behind Faatemah’s tremendous success!

Sunday 11:30am - 11:45am Monday 2:30pm – 2:45pm Join BE for a special announcement!

Sandra Yu Presents “Changes”
Sunday 12:00pm – 1:00pm Learn how to work with multi-cultural hair and multidimensional texture to create the modern looks of today.

UBC Ultimate Cash Box Giveaway
Sunday 2:30pm – 3:15pm Ultimate Beauty Companies Makes Dreams Come True! One lucky beauty professional will win $25,000 at the Ultimate Beauty Cash Box Giveaway at ISSE 2010! Ultimate Beauty Companies is offering ISSE 2010 attendees an opportunity to win real money in the UBC Cash Box. To enter, you must visit each of the UBC booths and complete a UBC passport card. Winners will be selected at designated times each day of the show. Don’t miss out on your chance to win. Visit booth #s 930, 1040 + 1050 in addition to the cash box booth #2802 for your chance to win!

Discover Wella’s New Cashmere Collection
Sunday 1:30pm – 2:25pm Monday 10:30am – 11:25am

Robert Curiel / Wella Color Charm

Wrap your clients in the natural warmth of cashmere colors with Color Charm’s six elegant new shades. Learn the secrets of cashmere color and how to wrap your clients in this warm new artistry!

“ViVa Kahlo”
Marcel Muñoz
Saturday 2:00pm – 2:55pm Sunday 4:30pm – 5:25pm A Latin diva that inspired Marcel to create the Kahlo collection; taking hair, make up and clothing to hot salsa looks feeling the music and having fun.

Alternative Ways for Creative Color & Cutting
Raul Martez
Sunday 3:30pm – 4:25pm Monday 9:30am – 10:25am Learn a new system that allows you to have freedom cutting on wet or dry hair and the experience of creating a placement of colors. This system will give you new ways to be more creative behind the chair.

Surreal Red – Surrealism in Couture & Hair Design
Alfaparf Milano
Sunday 10:30am – 11:25am Monday 3:00pm – 4:00pm Alfaparf Milano’s “Surreal Red” trend collection is an experience into a new realm of artistic inspiration. Join us to preview this latest trend collection inspired by Surrealism, the artistic movement that rejects reality and escapes into fantasy!
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The Latino Fashion Theater showcases the diversity of the beauty industry by highlighting the amazing work of Latino artists. Demonstrations are presented in both English and Spanish.

Planet Salon Educators, Editorial Stylist, and Team
Monday 12:00pm – 12:55pm Be amazed by the cutting-edge style of this prestigious team. Our youth-fueled team of juniors and team of educators are both impressive and have a passion for sharing our educational systems and programs. With a style that is enterprising and daring we are set to make our mark for the New Year. Our delivery is easy to understand and salon friendly. Learn inspiring up-styles, barbering and more.

J’s Hair Studio
Lisa Yamasaki
Monday 1:30pm – 2:30pm Don’t miss this exciting performance focusing on several themes, including “Tokyo Collection ‘09,” “Alice the underground” and the Lisa Yamasaki collection of the world of “Gothic Avant Garde.”

L F G FA S H I O N
PHOTO SHOOT
by the Masters

Presented by

Monday 10:00am – 2:00pm - Room 203A Additional Investment Required: $249, includes lunch and transportation from Convention Center to the Queen Mary

Limited Seating – Reserve your spot today! Go to a ticket counter.
The most anticipated class at ISSE 2010, the LFG Fashion Photo Shoot by the Masters will take you through the ins and outs of a professional editorial photo shoot and is supported by the Latino Fashion Group’s mission to celebrate the amazing work of today’s leading Latino beauty artists. Led by award-winning fashion photographer Babak on location aboard the luxurious Queen Mary Hotel in the Long Beach Harbor, this four-hour photo shoot class will showcase the beauty of the Latina woman and highlight leading Latino fashion trends while teaching you how to develop your vision and find the right photographer, stylists and models to help you tell your story in print. The LFG Fashion Photo Shoot by the Masters will feature today’s hottest platform artists, including Mary Brunetti, 1991 NAHA Hairstylist of the Year, and Paul Vega, Clairol Master Stylist, and others. LFG Fashion Photo Shoot by the Masters Sponsors

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NAHA
800.468.2274
Join us on

hair by 2009 winner Faatemah Ampey

p r o b e a u t y. o r g / n a h a

facebook

groups.to/naha

N O RT H A M E R I C A N H A I R S T Y L I N G AWA R D S

Are You Ready To Be A
Entries Due Feb. 8, 2010

2010

NAHA Winner?

Salon MBA

NEW for 2010!

V I VA
J U LY 1 8 ,
CURRENT 2010 MEDIA PARTNERS
B E A U TY

NAHA20 Salon Design finalist Van Michael Salon

Master of Business categor y sponsored by

L a s Ve g a s

AWARDS CEREMONY

tips from the inside
NAHA judges give advice on how to

2 0 1 0

wow

FOUNDING PARTNER

CURRENT 2010 SPONSORS

The NORTH AMERICAN HAIRSTYLING AWARDS is part of the largest, most inclusive beauty event in North America!

Beauty Week July 17 - 20
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Hands-On Education

Additional investment required. Limited seating available: Register at a ticket sales counter.

Learn from doing with the innovators and educators driving the latest looks and techniques in hair. ISSE proudly presents the following hands-on classes, tailored for those who are looking for more than just a lecture or demo!

Everything Hair Extensions Room 101B
Sunday 10:00am – 1:00pm Additional Investment Required: $349
Grouped

Killer Corrective Techniques Room 201B
ABCH
Sunday or Monday 2:00pm – 5:00pm Additional Investment Required: $149 If you are having difficulty with corrective hair color, this is the class for you. Corrective hair color involves three disciplines: proper consultation, effective formulations and skillful techniques. Andre Nizetich will touch on all three and show you the techniques that will solve any of your corrective situations. Andre teaches in generic terms that are clear and easy to understand; the methods in this class will work with any line of hair color. All materials provided.

Ruben Martinez, Donna Bella Hair Extensions
donna bella milan
TM

Join us to learn everything you need to know about the latest hair extension methods: application, removal, cutting, and styling; which system is right for you, fusion or micro bead; how to price your services to maximize your profits; how to market yourself as a hair extension specialist; and, how to keep your costs down and make money today. This class will give you a chance to apply the extensions and find out for yourself which system you prefer. You will receive a kit with everything you need to start applying extensions in your salon the next day. Come take advantage of this one-time offer and learn how you could be making $1,000 on a single client.
Ungrouped & Outlined Donna Bella Font: Bauhaus 93 C: M: Y: K: 0 50 0 0
donna bella pink

db db
donna bella milan

TM

This logo sheet is not for reproduction. It is for color break information ONLY. Use the electronic files for reproduction. You must use approved colors or the color specifications listed below.

R : 243 G : 152 B : 192

www.rexhardydesign.com

Please bring shears, clips, spray bottle and comb. All other materials will be provided.

Fast Foiling For Fat Cash Flow Room 101B
Jo Blackwell-Preston
Sunday or Monday 2:00pm – 5:00pm Additional Investment Required: $129 Come spend an afternoon with Jo Blackwell-Preston and learn her tried-and-true “Best Bang for your Buck” techniques. With more than 25 years of experience, Jo will share with you six to 10 techniques that allow her to book a new client every 15 minutes to make twice the money in half the time. This will be the best investment you will make in your career all year. You will walk away from this fun and easy class experience confident and ready to utilize your new techniques the very next day. Please bring a rat-tail comb, clips, and a color apron.

Mogi Haircutting Class Room 201A

Sunday 10:00am – 1:00pm Monday 2:00pm – 5:00pm Additional Investment Required: $129

All haircuts have three lines: vertical, horizontal and diagonal. Stylists are always looking for new ways to perfect each haircutting technique. In this class, you’ll learn how to use Mogi’s personalized method of cutting hair using body movement and body positioning, resulting in the perfect cut for every style, every time. Please bring shears, thinning shears, combs, 5 hair clips, a spray bottle, cutting cape, a blow dryer and blow-dry brush.

Foil Placement Defined Room 201B
ABCH
Sunday or Monday 10:00am – 1:00pm Additional Investment Required: $149 Learn from the very best! Andre Nizetich will teach you the easiest, fastest way to apply foils in hair! Dimensional hair coloring and foil placement is the lifeblood of the salon industry; the more proficient you become the more money you will make. If you are a beginner or if you are looking to refine your technique, this class will take your foil placement skills to a new level. Andre’s matter-of-fact approach to teaching hair color makes learning a pleasure. All materials provided.
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Go to the Next Level Advanced Haircutting Class Room 201A
Hiroshi Kitamura
Sunday 2:00pm – 5:00pm Monday 10:00am – 1:00pm Additional Investment Required: $129

Now that you have learned the basics, it’s time to expand your creativity to an advanced level of haircutting that you have never experienced before. Come prepared to learn a lot of great techniques in this advanced haircutting class. Please bring a blow-dry brush, combs, 5 hair clips, shears, thinning shears, a water bottle, cutting cape and a blow dryer.

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Re-Invention Twilight 2010 Room 101B
Sandra Yu
Monday 10:00am – 1:00pm Additional Investment Required: $129 Join Sandra to experience this hands-on, step-by-step creative cutting system that allows you to develop brilliant creativity. Learn how to deliver “the look” for your clients every time by combining classic and modern cutting methods, creating amazing shapes through unique sectioning, using simple techniques to create texture and movement and much more! Please bring a towel, spray bottle, combs, brushes, shears (including texturing), sectioning clips, pen and paper.

Licensed professionals & cosmetology students, discover the benefits of membership in the industry’s largest trade association.
Member Benefits: - Access to VIP Member Lounge at ISSE - Free Subscritpion to American Salon - Free Show Admission to ISSE 2011, - IBS New York & Las Vegas, IECSC NY & Las Vegas, INsalon St. Paul Show Special: Join PBA | NCA at ISSE and receive a FREE gift bag brimming with premium beauty products ($140 value). Visit the PBA booth in the Arena Lobby.

PBA | NCA at ISSE

business tools

education

government advocacy 27

networking

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and more!

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11/20/09 3:13:34 PM

Wellness Education

Classroom located in the Hyatt Regency Hotel Ballroom A

Wellness classes are distinctly designed to provide massage therapists with in-depth understanding of the latest techniques in massage and wellness.

ISSE is pleased to offer Continuing Education (CE) credits for massage therapists. CE credits are for licensed massage therapists only. Certificates will be handed out at the conclusion of each class.

AIS; Active Isolated Stretching: The Spa Method - 2 CE Credits
Bruce Baltz, SpiriPhysical
Sunday 11:00am – 1:00pm Additional Investment Required: $25 Active Isolated Stretching: The Spa Method, was developed from Aaron Mattes’ clinical approach to stretching and reformatted by Bruce Baltz from SpiriPhysical. This format can be adapted into a spa setting to bring greater depth to any menu or to enhance deeptissue or sports-related treatments. This lecture/demo will cover upper body and neck as well as lower body.

Head, Neck, or Shoulder Pain 4 CE Credits
Cynthia Ribeiro
Sunday 2:00pm – 6:00pm Additional Investment Required: $25 If you have ever had a client complain of head, neck, or shoulder pain, this short hands-on workshop is for you. Come prepared to learn and do a lot of hands-on work to loosen up the muscles of the back. Please wear comfortable clothing.

SpiriPhysical Signature Stone Treatment Focusing on the Face - 2 CE Credits
Monday 10:00am – 12:00pm Additional Investment Required: $25 This lecture/demo is intended for massage therapists and skin care specialists to incorporate SpiriPhysical’s mineral-based skin care line with the use of warm and cool stones to create the ultimate spa experience. Time will also be spent on proper stone selection and the varying pressure and speed of the stone application for the face as well as the body.

Lymphatic Drainage for the Face, Neck and Shoulders 4 CE Credits
Teri Rogers
Monday 1:00pm – 5:00pm Additional Investment Required: $25 Essential Lymphatic Performance™ is a unique Lymphatic Drainage Massage class designed for massage therapists and skin care specialists. This fourhour lecture and hands-on class will focus on techniques for the face, neck and shoulders. You will be given the tools to adapt this distinctive method and incorporate it into your current practice or sessions.

Successful Face and Body Contouring Using Vacuum Therapies
Sunday 9:30am – 10:30am

ACE Massage Cupping™ & MediCupping™
This presentation will include demonstration of vacuum therapies for face and body contouring and introduces a wide range of equipment, from manual micro cups to sophisticated machinery. We will discuss treatments for common complaints, as well as understanding the underlying causes, and will address the concept of “solid bloat” and its epidemic proportions in our population. Simple, effective movements and protocols work with the body to hydrate and separate tissues and drain the effects of modern lifestyles.

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energize
your color services
with the industry’s leader in color accessories

Haircolor Classes
iFoil in Color
with Adrienne Rogers
Adrienne shares her experience and knowledge that will have you looking at your career as a colorist and haircolor in a whole new way. She discusses several topics such as the importance color plays in our everyday lives, what she believes leads to success as a colorist and the importance of professionalism. This class incorporates two techniques that allow for customization so you can really produce something that is individualized for each client. Class is recommended for experienced colorists who are serious about building their color business. Sunday, Jan 31, 11:30am -12:55pm Monday, Feb 1, 11:30am -12:55pm Complimentary Color Room 104C

Beyond Basic Foiling
with Rachel Bodt
Inspirational techniques that will allow you expand your menu of color services! If you’ve been highlighting for several years and are stuck in a rut of the using the same technique over and over again, this is the class for you. The techniques taught in this class are from our Beyond Basic Foiling DVDs and are unlike any techniques you’ve seen before. They are fun to do and the results are spectacular. Take this opportunity to take highlights to the next level. Sunday, Jan 31, 9:30-11am, 1:30-3:00pm Monday, Feb 1, 3:30-5pm Room 103B

Visit us at Booth #1818
for exciting haircolor technique demonstrations and great show promotions on foil, gloves, color tools & DVDs

800-308-3588

www.productclub.com

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Complimentary Hair Education
Classrooms located in the Convention Center unless otherwise noted. Complimentary with Expo Ticket Purchase

ISSE is packed chock-full of preeminent product manufacturers and talented instructors ready to share their practices and techniques.

Free Look and Learn Certification Classes
Sunday or Monday 9:00am – 6:00pm Located in Regency Ballroom D

Heads Up with Marcel - Room 102C
Marcel Muñoz
Sunday or Monday 9:30am – 11:00am Marcel will share some of his techniques and give attendees insights that will open the door to break loose of the old standards and develop a fresh signature look that works.

Keratin Complex Smoothing Therapy Exclusive Classroom

Join the Keratin Complex team and get certified to turn a $350 investment into a $5,000 return! Keratin Complex Smoothing Therapy will give your clients straight, smooth, sexy hair, resulting in healthier profits for your salon! Don’t miss out on this wonderful opportunity to learn how to transform the lives of your clients, maximize salon revenues, increase referral business and turn slow days into profitable days with this revolutionary smoothing system.

How to Guarantee Color and Color Correction - Room 102A
Malibu Wellness
Sunday 9:30am – 11:00am or 3:30pm – 5:00pm Monday 11:30am – 1:00pm Elements found in your water at home and in the salon determine the success or failure of color services and can cost you both time and money! Malibu Wellness will help take you to a new level with your services and keep clients coming back to you! You will build client loyalty and make more money!

Barbers Only Magazine Presents... Room 102B
Barbers Only Magazine
Sunday 9:30am – 11:00am Monday 11:30am – 1:00pm or 3:30pm – 5:00pm Get a taste of what goes on in a barber shop - from basic to advanced skill and the creativity it takes to be a barber. Join the owners of Barbers Only Magazine as they teach you fading, the basics of design, add-on services, and how to brand yourself and your work.

The “ARISTO-CUT” - Room 103C
Bonika Shears and Solutions 2
Sunday 9:30am – 11:00am This session will give attendees a new attitude on haircutting while teaching them a new system of cutting hair. Techniques include Australian point cutting, the ten-minute squeeze cut and the threelayered texturizing system. Attendees will also learn how to select the right cutting tools based on their cutting personality, cutting style, hand size and desired outcome.

Beyond Basic Foiling Room 103B
Product Club
Sunday 9:30am – 11:00am or 1:30pm – 3:00pm Monday 3:30pm – 5:00pm Learn inspirational techniques that will allow you to expand your menu of color services! If you’ve been highlighting for several years and are stuck in a rut, using the same technique over and over, this is the class for you. The techniques taught in this class are from our DVD Collection; they’re fun to do and the results are spectacular.

The Final Word on Fighting the Frizz! Room 203C
Bio Ionic
Sunday 9:30am – 11:00am Monday 11:30am – 1:00pm or 3:30pm – 5:00pm Bio ionic, the leader in natural ionic technology brings you, the professional stylist, a complete arsenal of frizz-fighting tools and techniques. Featuring Fernando Romero, founder and CEO of Bio Ionic, who will demonstrate and show you how to rid clients frizz using the latest Bio Ionic products and techniques. Time is money and Fernando Romero will show you how to generate more income in less time using these frizz-fighting skills.

Enzo Milano - Room 203B
Sunday 9:30am – 11:00am Monday 1:30pm - 3:00pm Join us and experience the world of Enzo Milano! Where our styling tools are more than what they seem, come and learn about our product line and techniques.

Introduction to Hotheads Hair Extensions - Room 102A
Hotheads Hair Extensions
Sunday 11:30am – 1:00pm Learn how to apply extensions in under an hour without the harmful effects of heat or tools: Gorgeous Remy extensions, extremely undetectable, comfortable and non-damaging.

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Clipper Cutting on Men and Women Room 103B
WAHL Professional
PROFESSIONAL

The Business of Hair Replacement, Weaves, and Extensions - Room 203C
Toni Love
Sunday 11:30am – 1:00pm or 3:30pm – 5:00pm Monday 9:30am – 11:00am Hair Replacement is more than a Lace Front. Attendees will learn the Interlocking Technique: No Braids!!! No Glue!!! Attendees will also learn how to work with insurance companies in conjunction to hair loss clients.

Sunday 11:30am – 1:00pm or 3:30pm – 5:00pm Monday 1:30pm – 3:00pm Join us for demonstrations on using a razor-blade clipper attachment over a true razor to create a more precise effect with much greater ease, eliminating the myth that female styles can not be done with clippers and trimmers, performing the newest ways to attack a man’s hair with WAHL tools, and adding a finishing style that will keep your clients coming back again and again.

Short2Long Hair Extension Method Room 102B
National Hair Center
Sunday 11:30am – 1:00pm The Short2long method is a win/win solution for everyone. In this session, we will explain how to attract and maintain a happy, satisfied clientele. People love that our hair is reusable several times over; Saving your client money while you still get paid to remove and re-apply. Learn how to increase your bottom line with a fantastic product and satisfied clients.

“Surreal Red” Trend Collection Room 204
Alfaparf Milano
Sunday 1:00pm – 2:30pm Monday 11:00am – 12:30pm Join us for an up-close and personal experience with world-renowned artist John Frank from Venezuela.

Advanced Formal and Editorial Styling Techniques - Room 103C
HAIelite
Sunday 1:30pm – 3:00pm Monday 11:30am – 1:00pm Learn the latest formal and editorial techniques from one of the industry’s most published stylists. These techniques will enhance your toolbox for success during your next red carpet event or photo shoot.

The Andis Top 10 Techniques for Clipper Cutting Success - Room 103C
Andis
Sunday 11:30am – 1:00pm or 3:30pm – 5:00pm Monday 1:30pm – 3:00pm Join us to learn the top 10 techniques to become a clipper-cutting master! You will leave this session armed with the techniques, skills and confidence to transform your clipper cutting and clientele.

The Business and Art of Hair Extensions Room 102C
Cinderella Hair
Sunday 11:30am – 1:00pm or 3:30pm – 5:00pm Monday 1:30pm – 3:00pm Learn a step-by-step guide on how to create the most natural looks with high-lights, volume or length. Don’t let this business potential pass you by any longer. Learn extension techniques that require an hour or less of your time. Learn how to turn the art of hair extensions into the business of hair extensions.

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Complimentary Hair Education
Classrooms located in the Convention Center unless otherwise noted. Complimentary with Expo Ticket Purchase

De Fabulous Trends Room 102B
JRL USA
Sunday 1:30pm – 3:00pm Looking to learn the latest trends and Hollywood styles? Come out and learn the best from Emilio Uribe; one of today’s most innovative celebrity stylist. Learn the tips and tricks on how you can become the next top stylist.

Marcia Teixeira Brazilian Keratin Certification (English/Spanish)
M&M International
Sunday 1:30pm – 3:00pm - Room 203C Monday 9:30am – 11:00am - Room 103C by Monday 1:30pm – 3:00pm - Room 203C
Brazilian Keratin Treatment
by

www.braziliankeratin.com

Haircutting Without the Drama Room 102A
Chuck Caple
Sunday 1:30pm – 3:00pm Monday 9:30am – 11:00am Come see how Chuck will teach you: all the principles of cutting, how to retain what you learned and how to understand why you use certain techniques and procedures to arrive at certain looks and affects. This won’t be tradeshow presentation cutting, but cutting as it pertains to your salon business.

Marcia Teixeira, the worldwide authority on the Brazilian Keratin Treatment, invites you to become certified. Join us and take advantage of this spectacular opportunity free of charge. This superior, revolutionary new service is an intense treatment that is universal and can be used safely on all hair types. Learn by our highly skilled International Educators, how to transform your clients hair into soft, frizz free, Beautiful, Healthy, Shiny Hair.

hair by student winner Kelli Parks

A Student Source for Creative Career Building

Making Beauty My Business
probeauty.org/beacon

Entries Due Midnight EST March 1, 2010!
Beacon is part of PBA Beauty Week
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The #1 Facial Treatment in The World!
Join the thousands of professionals who made the Four Layer Facial® their signature treatment.

Celebrating 30 years of esthetics excellence.

Four Layer Facial®

The Repêchage®

1.

2.

3.

4.

See us at Booth 803 & give us your business card for a chance to win a $300 Spa Basket
When I opened my first skin care clinic in NYC in 1977, I wanted all my clients to experience a perfect facial and leave looking and feeling rejuvenated. I needed to create a service that any esthetician could perform— whether they were seasoned practitioners or had just graduated. The Four Layer Facial® set industry standards. It was the first facial to offer unidose packaging, ensuring perfect, consistent results each and every time. The Four Layer Facial® launched my company, Repêchage, in 1980. Today, Repêchage is offered in over 30 countries, on 6 continents. Repêchage is a family owned and run business. My husband, David, and daughter, Shiri, are a part of the legacy of The Four Layer Facial®. Thank you for choosing Repêchage. – Lydia Sarfati, President & Founder.

NEW! Single Treatment Box

Pioneers in Seaweed Based Products. Since 1980. Made in the USA.
Sarkli/Repêchage, Ltd. 1-800-248-7546 | www.repechage.com Repêchage Europe Ltd. 0800-731-7546 | www.repechageuk.com

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Solano

nubar
Passion Beauty
Dream Catchers

Revitalash

Farouk Systems Inc.

Crown Industries

SalonTech
Grafton

Brazilian Keratin

Young Nails

Enzo & Co.

OPI
Metropolis Macadamia

HAI Elite
NYX Cosmetics

Kiss

Turbo Power

Dermalogica Inc

Bella
Rusk Inc. - Conair - Satin Smooth - BaByLiss - Forfex

Dermalogica Inc

OPI

Andis
Le Chat
KB Beauty

Pibbs

Efalock

Belvedere

Nancy’s

Keratin Complex

Oster Professional Products

Takara Belmont

Towel Dry

T3 Micro, Inc.
Nancy’s Beauty Warehouse

Moroccanoil

TIGI

Dashing Diva

Global Keratin

Pravana

Belson

Helen of Troy

ARROJO

Vidal Sassoon
Modern Basic Distributors

Croc
Iden

CND

Cricket Company

Bio Ionic
Scruples

Product Club

behindthechair.com

Repechage

Sally Beauty Supply

Orly

Salon Transcripts

to Sunday & Monday Hyatt Regency Education: Hair & Nail Education: 1st & 2nd floors International Fashion Theater: 2nd floor Nailpro Nail Competition: 1st floor, 101A

Wellness, Complimentary Skin & Nail Classes & Business Headquarters

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Wahl

Hair & Nail Education Technical Theater & Color Room Latino Fashion Theater UBC Cash Give-a-way PBA Booth
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ISSE 2010 Show Floor Map

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Complimentary Hair Education
Classrooms located in the Convention Center unless otherwise noted. Complimentary with Expo Ticket Purchase

TCA, The Color Accelerator and Smart Solutions - Room 102C
Dennis Bernard Inc.
Sunday 1:30pm – 3:00pm Monday 11:30am – 1:00pm or 3:30pm – 5:00pm This seminar will share with you how to use TCA in color, perms, and straighteners to maximize profits; how to make your color services FASTER, cleaner and easier; how to use the “7 Secrets For Customer Value”: and, how to’s on practical cutting/styling ideas using the Smart Solutions Styling line.

The Art of Hair-Cutting with Razarte Room 102B
Hair Art
Sunday 3:30pm – 5:00pm Monday 9:30am – 11:00am or 1:30pm – 3:00pm The luxury hairstyling tool is crafted from premium titanium alloy and features an easy-to-change blade compartment to provide the best possible cut.

The Greatest Barber Show On Earth Room 203B
Major League Barber
Sunday or Monday 3:30pm – 5:00pm Major League Barber invites you to a day of show-and-tell. All the top-secret tips and tricks of the barber profession will be told and all your questions will be answered. You will benefit from five of the most talented barber professionals in the business specializing in fades, tapers, razor cutting, color, designs, and much more: Five professional barbers catering to your every need.
hair by finalist John C Simpson

ARROJO Inspiration Room 103B
Arrojo Education
Monday 9:30am - 11:00am This class focuses on the latest theories and trends in scissor and razor cutting, exploring their relationship with both consumer and editorial styling. Discover new ARROJO techniques, as well as insight and ideas.

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Round Brushing Techniques Room 103B
Monroe Brush
Monday 11:30am – 1:00pm Gorgeous styling that showcases your color and cutting abilities can only be achieved through the motion that only round brushing gives. Come and learn positioning; prepping the hair, even the most difficult textures; techniques to prevent shoulder injury and carpal tunnel syndrome; choosing the right tools for the right styling; volume and smoothness creation; and, outstanding finishing without causing damage to the client’s hair.

Join Us to Learn About Our New Products! - Room 102A
Extensions Plus
Monday 1:30pm – 3:00pm This session is broken up into three 30-minute presentations to train our clients on our new, innovative product lines: Shrink Links, Edges, and The Marie Bernard Method. You will learn how to use these products in our informative classes.

Complimentary Color Room
Located in the Convention Center Room 104C

Coloring Between the Lines
Chuck Caple
Sunday 10:00am – 11:25am Monday 2:30pm – 4:00pm

Color by Design

John C Simpson, sponsored by

Sunday or Monday 1:00pm – 2:25pm

Do you want to learn all there is to color and not just bits and pieces? Do you want to learn how color is theorized and learn about all the principles to writing formulas as opposed to watching models get their hair colored? If you want a real color program, this is the class for you.

iFoil in Color
Product Club
Sunday or Monday 11:30am – 12:55pm iFoil in Color is an inspirational class that focuses on the importance of color. You’ll learn fresh hair color ideas and techniques that produce beautiful, wearable results that you can use everyday in the salon. Adrienne also discusses professionalism and what she believes leads to success as a colorist.

Expand your mind and your creativity! Let yourself see and think of hair color differently. With Color by Design, dive deep into the art of creative, yet functional placement to enhance your color palette with color formulations that showcase you and your work. Complacency is the destruction of creativity! Become inspired through this program to give new life to your every day shading and color blue printing. Light versus dark, opaque versus translucent and “flipping” your canvases with ease!

Coloring Out of Your Mind
René Antonio, sponsored by
Sunday 2:30pm – 4:00pm Monday 10:00am – 11:25am

Join Scruples Artistic Director René Antonio as he takes colorists through the steps to achieving brilliant multidimensional hair color effects. From avant garde to everyday street fashions, this three-time NAHA Haircolor finalist inspires stylists to take their skills to the next level.

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Complimentary Nail Education
Complimentary with Expo Ticket Purchase Classrooms located in the Hyatt Regency Hotel

From acrylic to natural, some of the best and brightest nail technicians and manufacturers converge at ISSE to show you their top techniques.

LeChat Nail Care Products
Make More $ Doing Natural Nails with Soak Off Gel Regency Ballroom C
Sunday 9:30am – 11:00am Sunday 3:30pm – 5:00pm – Spanish Version Monday 9:30am – 11:00am – Vietnamese Version

Electric Filing: New Time-Saving Techniques & Solutions Regency Ballroom B
Atwood Industries
Sunday 11:30am – 1:00pm Learn about time-saving techniques in using your electric file. Lysa will show you new bits used to accomplish this and share with you her experiences and knowledge throughout her career.

Would you like to make more money by updating your services menu? This class will show you how to add items to your menu like the “Gel Manicure”, “Gel Pedicure”, and “Semi Permanent Polish”. We will teach you techniques using Nobility Soak Off Gel that will create beautiful natural nails.

Extreme Powder Glaze System Regency Ballroom C
Backscratchers Salon Systems Inc.
Sunday 11:30am – 1:00pm Extreme Powder Glaze System combines the best of resin technology with the best of acrylic. A healthier alternative to traditional acrylic systems, Extreme uses no primers or monomers. The results? Less damaging, no harsh odor, very little filing, strong, and durable: Results in 30 minutes. Come learn the latest application techniques on this easy-to-use system.

Wow Your Clients with Amazing Nail Art - Regency Ballroom C
Nail Care Products
Monday 1:30pm - 3:00pm This class will show you how to create amazing nail art using the most up-to-date techniques. Learn how to do glitter tips, outstanding color gel designs, simple yet elegant acrylic flowers and much more. We will be using art accessories like crazy! Come learn spectacular nail designs that will impress your clients and make you more money!

Build Your Own Business Regency Ballroom B
Sunday or Monday 1:30pm – 3:00pm

Nail Tek, the Natural Nail Experts
Build Your Own Business in a tough economy, a fun, informative, role playing class incorporating key business strategies, building a client base, client retention, professional products, merchandising, exceeding client expectations and more. This class is essential for nail technicians, cosmetologists, salon owners and spa managers.

Waterless Spa Pedicures Regency Ballroom B
Sunday 9:30am – 11:00am

Jaime Schrabeck, Ph.D., Precision Nails
Spa pedicures are hotter than ever, but so is the controversy surrounding the safety of foot spas. Learn how to provide extraordinary spa pedicures without the hassle and expense of a foot spa. Expert educator Jaime Schrabeck, Ph.D. shares the newest products and procedures to protect the health and safety of your clients and yourself.

Removable Soak-Off Gel System Regency Ballroom C
CHRISTRIO Premium Nail Products
Sunday 1:30pm – 3:00pm Tired of chipped polish or breakage of the nails? Come join Christrio’s world-class educational director Christine Le as she explores and demonstrates the endless possibilities with her New Soak-Off Gel System. This product was uniquely designed for use on the natural nail, but can even be used on enhancements. Please join us and experience this eye-opening opportunity as Christine Le teaches you how to “Minimize your efforts and Maximize your profits!”

I’m Not Your Nail Girl!
Monday 3:30pm- 5:00pm Want to be treated like a professional? Learn how to act like one in this humorous and candid look at life as a manicurist. Salon owner and licensed manicurist Jaime Schrabeck, Ph.D. reflects on her 17 years in the beauty industry to help you be the best.

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EZ Flowers the EZ Flow Way Regency Ballroom F
EZ Flow
Monday 1:30pm – 3:00pm Why settle for decals or airbrushes designs, when the art experts at EZ Flow nail systems can show you the exciting world of 3-D and imbedded nail art! Treat your customers to unique works of art that are simple and easy to do. With a brush and some colored acrylic powders, you can create quick, easy and breathtaking designs. From color fades with glitter to dainty roses for the blushing bride, EZ Flow nail systems shows you how to create, market and LOVE nail art! Join us for this informative and fun introduction to the world of nail art and how it can create new clientele, solidify existing clientele and grow your nail business!

IBD Soak Off Gels -Regency Ballroom F
IBD
Sunday 3:30pm – 5:00pm Join IBD, the leader in gel systems, as they introduce the hottest innovation in gel technology. Learn all the benefits of a gel system; flexibility, clarity, and no odor with the added benefit of quick and easy removal. No more filing to remove, simply soak-off! Now natural nail overlays, tip overlays and even fully sculpted nails can be achieved with the Soak Off Gel from IBD. In addition, learn about the wide selection of colors in new IBD Soak off Gel polishes. These beautiful gel polishes provide color that lasts for weeks and the ability to change within minutes. Ideal for pedicures too! This exciting class will introduce you to the world of IBD and all the ways these new soak off gels will make your work easier and your income greater.

Nailpro Nail Class, Competition and Awards Ceremony
Located in the Convention Center Room 101A

Greening Your Nail Salon Regency Ballroom B
Sunday 3:30pm – 5:00pm In this challenging business climate, being lean and green will sustain both your business and the environment. Evaluating how your business impacts the environment is not only the right thing to do, it’s the smartest thing you can do.

Compete with the Best!
Saturday 6:00pm – 7:00pm

Carla Collier, Nailpro Head Judge
This class is a must for the first-time competitor, veteran and anyone interested in competing. Bring your questions and learn everything you need to know about competing successfully.

E-Filing Simple Safe and Fast Regency Ballroom B
RAM Products Inc.
Monday 9:30am – 11:00am Confidently chose an e-file that fits your needs as well as how to operate it safely. Attendees will learn proper sanitation of bits, how to choose the correct bit for service needs, and how to use your e-file with the confidence of a true professional.

The class covers:

• What the judges do • How points are calculated • What the staff does • What competition supplies you need • The fine points of the rules governing the specific competitions • And what happens during and after the competitions

Plus, it’s a great opportunity to network and pick up pointers from fellow competitors!

Bio Sculpture Soakable Gel System Regency Ballroom C
Bio Sculpture
Monday 11:30am – 1:00pm Join us for a demonstration on how easy it is to apply and remove Bio Sculpture Gel. This is a no primer, no bonder “flexible” gel system that can be applied directly onto natural nails and tips and can be used for gel nail extensions: Soaks Off in 10 minutes.

Nailpro Competition
Sunday 7:00am – 5:00pm Monday 7:00am – 2:00pm For competition rules and to registration visit nailpro.com. All competitions count toward the Nailpro Cup 2010. Space is limited.

Nailpro Awards Ceremony
Room 102A Monday 3:30pm – 5:00pm

ONS Acrylic Techniques with Trang Regency Ballroom B
ONS
Monday 11:30am - 1:00pm Trang will share with you his award-winning tips and tricks for creating beautiful sculptured nails, acrylic designs and tip and overlay. Don’t miss this master teacher, champion competitor and all around nail genius in action!

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RL_ISSE_LB_1476AD_OUT.pdf

12/11/09

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Treat Yourself to the Gift of Knowledge
Maximize Retail Profits This Holiday Season with PBA’s landmark Business of Beauty Consumer Research Report.

Learn How with Business of Beauty: Maximize Your Profitability
- Holiday Promotion Ideas - Perspectives from Owners & Clients - 8 Steps to Retail Success in the New Year Special how price of $195. Visit the PBA Booth in the Arena Lobby to Purchase your copy!

Presented by the Professional Beauty Association and the PBA Foundation

beauty is my business

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Complimentary Skin Education
Classrooms located at the Hyatt Regency Hotel unless otherwise noted. Complimentary with Expo Ticket Purchase

Top consultants and manufacturers show you the latest in skin rejuvenating techniques! The masters teach you how to incorporate the hottest new skin-enhancing practices into your work.

Martinni Beauty Inc.
New Technology: Tighten Skin From Head to Toe Without Surgery! Regency Ballroom E
Sunday 9:30am – 11:00am If sagging skin is getting your customers down, recent advances in skin-tightening technology can lift their spirits & their skin. Monopolar RF & ART (Automatic Resistance Test technology) is effective & safe in tightening the face, jowls and neck area with its unique approach of cooling the outer layer of skin. While heating the deeper layers to cause immediate contraction of collagen tissue & long term collagen regeneration with a result of skin tightening & wrinkle reduction.

Acne: Identify and Treat Internal Problems by the Location of Blemishes on the Face and Body Regency Ballroom F
SAIAN
Sunday 9:30am – 11:00am Led by renowned educator and Ambassador of Aesthetics International Association Margarita Saian, this class features a hands-on demonstration of acne mapping and problem detection. Learn which internal imbalances, nutritional deficiencies and allergies cause acne, and how to clean the body from the inside out. A certificate of attendance is provided and participants will be entered in a lottery drawing!

Learn How to Earn Big $$$ Removing All Types of Skin Growth Regency Ballroom E
Sunday 1:30pm – 3:00pm Monday 3:30pm – 5:00pm Learn how to add a lucrative new service to your hair and nail salon, spa or med-spa to satisfy your clients’ requests to remove all types of skin growths. This class will teach you how to use an easy-to-operate technology to permanently remove all types of surface skin growths such as ruby points, skin tags, age spots, cholesterol deposits, calcium bumps and some moles in just one treatment. A live hands-on demonstration will be given.

Non-Surgical Face Lift, Neck Lift, and Collagen Infusion Therapy Regency Ballroom F
Sunday 1:30pm – 3:00pm Monday 11:30am – 1:00pm Join this live demonstration of three clinical anti-aging breakthroughs which deliver dramatic results in 20 minutes. Renowned educator and Ambassador of Aesthetics International Association Margarita Saian demonstrates the newest European facial procedure for lifting and firming the face and neck using hyaluronic acid, peptides, collagen and a portable multifunctional machine. A certificate of attendance is provided and participants will be entered in a lottery drawing! Visit SAIAN in booth 907 for live demonstrations every hour!

Who Else Wants To Get Facelift Results Without Surgery or Pain? GO Microcurrent! - Regency Ballroom E
Monday 11:30am – 1:00pm Understand the science behind microcurrent that relates to skin and muscles. This class will lead you to an eye-opening experience, for a non-surgical facial toning and lifting technique. An easy, non–invasive result oriented aesthetic treatment. A must-attend lecture with live performance.

Introduction to Airbrush Makeup From Everyday Beauty to Bridal to H-D Application - Regency Ballroom F
Temptu
Sunday 11:30am – 1:00pm Join Temptu’s lead trainer Levi Vieira as he leads a seminar focusing on airbrush makeup techniques designed to conquer beauty, bridal, fashion, photography and hi-def television. Through a live demonstration focusing on application for the high-definition age, Levi will center on airbrush cosmetics featuring our award winning S/B Makeup.

Biomolucules to Plump Lips, Boost Collagen, and Against Skin Sagging Convention Center Room 204
Cosmetica International Miguett
Sunday 11:00am – 12:30am This workshop will provide you an overview of the biopeptides and other actives with specific functions, namely: moisturizing and firming the skin, to improve softness and resistance to gravity.
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Skin Diagnosis Prior to the Application of Moderate to Severe Peels Regency Ballroom E
Bio Jouvance Inc.
Sunday 11:30am – 1:00pm Accurate skin diagnosis is essential in choosing the safe and accurate kind of peel. In this session, we will show how to differentiate between dry and psoriasis skin, various kinds of acne, skin pigmentation issues & aging skin. We will also discuss & demonstrate various kinds of skin peels from gentle scrubs, enzyme peels to chemical & acid peels.

Tantalizing Treo for Success Regency Ballroom F
Gigi
Monday 9:30am – 11:00am Join Gigi, Clean and Easy, and Ardell for an action-packed introduction to three of the hottest services offered in salons to gain new clientele or retain existing customers! Class begins with an introduction to the hottest growth category in the industry—faux lashes. Learn the difference between strips and lashes and why this service will grow your business. Your next step is to learn how to up-sell your lash clientele to achieve perfect brows with Gigi waxing and then completing the trio for success, Clean and Easy will introduce you to facial waxing using roll on wax and why this type of wax is ideal if you want to do the full body waxing in half the time of pot waxing! Let Ardell, Gigi and Clean and Easy show you the three steps to success!

How To Treat Pigmented Skin Safely & Effectively Regency Ballroom E
Sunday 3:30pm – 5:00pm In this hands-on session, we will discuss in full detail the causes of skin pigmentation, including genetic, environmental, hormonal, aging and melanin-production imbalance. Various treatments will be demonstrated and discussed. Chemical products vs. natural products, side effects of chemical & natural products, who can get chemical treatments and who you should offer natural treatments to are part of this session.

Acne & Its Causes -Regency Ballroom E
Monday 1:30pm – 3:00pm This hands-on session will discuss in full detail the causes and characteristics of acne including the different methods of extraction. An oily skin, from the strictly cosmetic point of view, has an unattractive shiny appearance, with problems in applying makeup, which does not adhere well. We will show the products, treatments and supplements that can either cure or aggravate acne.

Let’s go Botanica - Regency Ballroom C
Physiodermie
Monday 3:30pm – 5:00pm Understand the difference between organic, natural and botanical ingredients. A simplified analysis of organic and inorganic compounds and chemistry will be discussed as well as the use of parabens in skincare. This class is a must for those new to the industry as well as experienced professionals looking for answers as to how ingredients can affect you and your body.

The Relevance of Morphology & Preventative Skincare - Regency Ballroom E

Monday 9:30am – 11:00am Developed 2,600 years ago, the Morphological interpretation of humans will shed insight into the uniqueness of all individuals. This methodology is used to determine the preventative measures one can take to slow down the chronological and photo-aging processes. Learn more about you and your clientele and how this can be a great marketing tool!

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ISSE Business Headquarters

Located at the Hyatt Regency Hotel unless otherwise noted Complimentary with Expo Ticket Purchase

Learn the ins-and-outs of salon and spa best business practices in a special, more intimate environment at the Hyatt. Classes focus on the business and marketing side of the industry and are designed to help you reach your financial goals!

PBA Presents Business Education at ISSE

Located in the Hyatt Regency Hotel Seaview C

Business of Beauty- The Client Experience
Sponsored by The PBA Foundation
Presented by Ann Mincey Sunday 3:30pm – 5:00pm Monday 1:30pm – 3:00 pm

Student Business Tracks
Sponsored by

With all the product choices out there, imagine what your clients’ experience is. Without a stylist support the final experience is not what it can be. The Client Experience with Ann Mincy will help you educate your clients to continue their salon experience at home. Ann will teach from PBA’s Landmark Business of Beauty: Defining the Future of Beauty Retailing report. With over 30 years of experience, Ann delivers an informative and inspiring message you can’t afford to miss. You will learn the 8 Steps to Retail Success to ensure you are creating the ultimate client experience. Special show price for the Business of Beauty Report. See page 45 for details.

Located in the Hyatt Regency Hotel Seaview C

How To Be Truly Successful In The Salon Industry Once You Leave Cosmetology School
Sunday 9:30am – 11:00am

Charles Marcus, The Empowerment International
Attention all students! Don’t miss this candid, empowering, thought-provoking and educational presentation on what skills and mindset you will need in the 21st Century to truly succeed in the salon industry. Charles will share his amazing personal and professional story and journey with you, his business building insights and practical ideas will challenge and inspire you to be the best you can be.

PBA Round Tables: 8 Steps to Salon Sucess
Facilitated by Cary O’Brien
Monday 11:30am – 1:00pm Join Cary O’Brien in a spirited discussion with some of the industry’s most successful salon and spa owners. Work through some of your biggest business issues in a small group setting then share your solutions in this 90-minute, fast-paced round table workshop. Get answers to your toughest questions: How do I keep my team motivated? Is now a good time to hire? How do I boost my retail in this economic climate? This session is brought to you by the PBA salon/spa section.

Incredible Salon Success
Larry Curtis, Taylor Andrews
Sunday 11:30am – 1:00pm Learn the personal missions for success; why customer satisfaction is worthless; what the true value of a customer is; how to provide incredible customer service; and, how to become more successful, make more money and have fun.

The Incredible Client Experience
Larry Curtis, Taylor Andrews
Monday 9:30am – 11:00am Learn the keys to a profitable career; who is the most important person in the salon; some simple tips on branding yourself; how to exceed your guests’ expectations; and the four steps to a perfect close.

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Don’t miss television’s celebrity stylist Tabatha Coffey in the Convention Center Room 203B
Meet and Greet
Sunday 11:30am – 12:30pm

Employer Brand – The New Talent Bait Shoreline A
Monday 11:30am – 1:00pm Employer branding gives you a competitive advantage. Companies that understand employer branding know it’s a vital strategic driver. Through your value proposition, you attract ideal candidates and compel your workforce to be a powerful advocate - fostering your ability to maintain market share, maximize profitability, and achieve present and future success. Employer branding is a tool to attract, hire, and retain the “right fit.”

Come and meet the dynamic and inspiring television personality Tabatha Coffey. With her signature edgy style, youthful energy and exceptional skills as an artist and educator, Tabatha Coffey is without question the industry’s golden girl. Don’t miss this exciting opportunity to meet with her personally!

Employee Compensation: How to Stay in Business with a New Commission Approach - Harbor ABC
Kassidy’s Salon Management Consulting Co.
Sunday 9:30am – 11:00am
Kassidy’s
Salon Management Consultants
www.kassidys.com

Tabatha’s Salon Solution Convention Center, Room 203B
Sunday 1:30pm – 3:00pm (Owner Edition) Monday 10:00am – 11:30am (Stylist Edition) On TV and in real life Tabatha has been a passionate liberator of the hairdressing industry and has created a culture of salon owners that now understand the value of client relations, cleanliness, management and marketing. In this seminar Tabatha will share more of her secrets to help industry leaders down the path to wealth and success.

Learn why the present commission structure is not working and why you need to change. Learn how to make that change to stay in business, creating a win-win for everyone. For all salon owners and managers with employees.

Retailing: The Great Beauty Industry Myth. Is It a Sale Or a Service? Harbor ABC
Sunday 1:30pm – 3:00pm Understanding the relationship of partnering for every salon/spa owner, their staff regardless of what you call them. You will learn the three steps that affect every beauty person’s future; How to generate more $$$ in service through retail sales; What to reward your staff differently to get different results. This class is for any distributor sales consultant, salon/spa owner or manager or anyone wanting to be one. Get the real facts to make great decisions on your future.

How Successful Salon Owners Think & Succeed - And How You Can Join Them Convention Center, Room 103B
Milady
Saturday 10:00am - 3:00pm The business environment of the 21st century is facing an entirely new set of challenges that require a completely new kind of thinking. By utilizing the high-impact, critical-thinking strategies of successful spa owners, you’ll learn to catapult your sales, change your destiny and crush your competition. This workshop is crammed full of insider knowledge and critical-thinking techniques to effectively take charge of your mind and business, and give you a decisive advantage.

OK, Booth Renting Did Not Work, Now What? - Harbor ABC
Monday 11:30am – 1:00pm I don’t want to make the same mistakes I did before with employees. If you are among those salon/spa owners and managers that have booth rental and it did not work or isn’t working, how do you chart a new course of action to remain not only completive but financially strong in today’s beauty industry market? You will learn how to make a change without losing your current business; how to protect your investment with employees; and, how to track your numbers differently to get better results. For all owner/ managers and anyone who wants to be one.

Branding; It’s More Than a Logo Shorline A
Sunday 11:30am – 1:00pm It’s easy to tell if you have a strong and effective brand: Look at the percentage of repeat customers or retention. If either of these is low, you have a branding issue, or worse, a branding mismatch. This class will present ideas on how to attract the RIGHT clients and customers that will gladly buy your product or service and how to have a competitive edge

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ISSE Business Headquarters

Located at the Hyatt Regency Hotel unless otherwise noted Complimentary with Expo Ticket Purchase

Learn the ins-and-outs of salon and spa best business practices in a special, more intimate environment at the Hyatt. Classes focus on the business and marketing side of the industry and are designed to help you reach your financial goals!

Retailing Your Reputation! (Everyone who serves clients) Shoreline A
Empowering You
Sunday 9:30am – 11:00am Learn ways to increase your retail sales and have a team that is happy to serve clients with take-home products, understanding that your reputation is based on the clients being able to look great between visits. You will learn how to retail for your reputation (not sell a product); A system for increasing retail sales; serve each client with at home-success systems; increase overall reputation; set clear expectations; and, track success.

Grow Your Business from the Inside Out Seaview A
Group 3 Marketing
Sunday 9:30am – 11:00am Monday 9:30am – 11:00am or 3:30pm – 5:00pm This presentation will explore creative concepts of developing client focused salon marketing initiatives. Don’t think “outside the box;” just make the box a little bigger. This presentation will integrate case studies and examples from a cross section of upscale salons and day spas and value priced salons.

Making Your Business Make YOU Money (Salon/Spa Owners) -Shoreline A
Sunday 3:30pm – 5:00pm This class is designed for salon/spa owners to help prepare for your business success. First we focus on where you are now then we turn the focus to where you want to be and how to help you get there. We will talk about the value setting goals for you, your staff and your company, that will set the business up to make you money. Understanding how a clear plan of action works is the key to achieving your desired results. You can only a hit a goal that you set.

Salon Transcripts Exclusive Classroom Shoreline B
Sunday 9:30am – 6:00pm 9:30am or 5:00pm STX Hints & Habits (exclusive class for ST clients only) Take away helpful tips and good STX practices to share with your staff. 11:00am Build a Front Desk Goldmine Make your front desk its own profit center by identifying areas of income directly impacted by the front desk and training your staff to capitalize on these opportunities. 12:30pm Score Double Profits From Your Inventory Inventory management is all about learning to invest your money wisely. Whether your inventory is flying off the shelf or collecting dust, this class will teach you proven techniques to improve your return on investment. 2:00pm Catch Your Email Marketing Windfall Learn how to build higher client retention and strong client relationships via ongoing communications and promotions. We’ll show you ways to fine tune and enhance your current outreach efforts and teach some e-mail marketing basics. 3:30pm Capture Untapped Revenue - Host a Business Event Increase your salon’s monthly revenue by 20% and become the talk of the town. Events can be more than just a good time. Learn step by step how to host a successful event and keep everyone wanting more.

Creating a FIERCE Front Desk Team (Owners and FD Staff) - Shoreline B
Monday 9:30am – 11:00am Learn systems to hire train and manage an amazing front desk team. You will have the tools you need to create a “fierce” front desk team who add the WOW factor to each client’s experience! Including, how to afford and pay front desk; scripts for success; a how-to manual; and, hiring for success.

10 Steps to Your Business SUCCESS (Salon/Spa Owners) - Shoreline A
Monday 3:30pm - 5:00pm In this class we look at why some businesses succeed and others fail. Learn how to take your business to new levels and become a successful business owner, making 2010 your most successful year. Learn to be a natural leader! Everyone has the ability to create success when they have the tools. Learn time management; financial management; goal setting; team building; and, work habits of successful business owners.

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probeauty.org/isse

ISSE Business Headquarters

Located at the Hyatt Regency Hotel unless otherwise noted Complimentary with Expo Ticket Purchase

Learn the ins-and-outs of salon and spa best business practices in a special, more intimate environment at the Hyatt. Classes focus on the business and marketing side of the industry and are designed to help you reach your financial goals!

Salon/Spa - Consultation to Closing the Sale - Seaview B
Durocher Enterprises
Sunday 9:30am – 11:00am Monday 11:30am – 1:00pm Differentiating your services and product offerings is essential. Learn your unique selling points to distinguish yourself from the competition; target marketing your community to build the right client base; communication styles people use and how to sell to them; discover what technology can help you close premium service sales; effectively cross market salon/spa services; three financial drivers of the salon/spa business.

Salon & Day Spa - Branding & Advertising Strategies - Harbor ABC
Monday 9:30am – 11:00am Build your salon and day spa name, brand and image through a creative annual advertising and marketing strategy! Oskin will present an exciting session to how to take advantage of all the newspaper, magazine, radio and TV media opportunities. Learn how to best buy advertising & negotiate the best deals. He will discuss the successful creation of brand names, logos, graphic designs, photography and advertising campaigns.

Who Are You Hiring Anyway? Seaview B
Sunday 1:30pm – 3:00pm Do the people you interview have sudden personality transformations after they start work? Learn how to “hire hard” and “manage easy”. Walk away with a iron clad interview process and ideas on how to set clear expectations. Discover what benefits and motivation techniques inspire people to be the positive example

Powerful PR, Media Relations & Photography Strategies - Harbor ABC
Monday 1:30pm – 3:00pm Join this fast-paced session to learn innovative ideas on creating your own strategic public relations campaigns for consumer and beauty trade exposure. Learn how to create and capitalize on professional photography sessions that will promote your hair services, skin, nail and body treatments. Every salon and day spa business needs to invest in building their brand and image through a consistent marketing and media relations strategy!

Full Circle Business Branding Seaview B
Monday 3:30pm – 5:00pm What’s your unique selling point? Face the future with confidence. Learn how to design a strategic plan that brands an extraordinary experience for your clients; how your brand differentiates you and how to attract your ideal clients. Discover what product line reflects your brand culture most accurately. Are you using public relations to your advantage?

Salon & Spa Design: Starting or Expanding Your Salon - Seaview B
Belvedere USA
Sunday 11:30am – 1:00pm Monday 1:30pm – 3:00pm Leslie McGwire will educate you on the new trends and style for salon and spa design. Leslie, an ASID certified interior designer, will talk about floor layout, retail, space utilization, material and color choices. The session will end with 30 minutes dedicated to financial and leasing options to expand or start your business.

Play To Win! Beat The Recession with a Marketing Driven Strategy - Harbor ABC
Marketing Solutions
Sunday 11:30am – 1:00pm Larry Oskin, president of Marketing Solutions will present a fastpaced, motivating session to share innovative ideas on how to beat the recession with a creative marketing driven strategy, based upon strong customer service techniques and programs. This session is perfect for owners and managers as well as all salon professionals whether working on staff or as an independent contractor. Bring a note pad.

Starting or Expanding Your Business; A Financial and Leasing Guideline to Getting Started - Seaview B
Sunday 3:30pm – 5:00pm Whether you are a new salon owner looking to start your business or an established owner looking to expand, you may be asking yourself whether the right time is now. In times of uncertainty, opportunities do exist, and having a solid plan to manage cash flow during your growth is essential. It is so important to explore finance companies that have the experience and expertise to consult and advise you along the way.

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Stop Whining and Start Mining Seaview A
Inspiring Champions
Sunday 11:30am – 1:00pm Did you know that building a clientele is one of the biggest challenges most individuals will face in their salon or spa business? The good news is that it can be fast, easy and fun when you know how. If you are seeking new and ideal clients then the Stop Whining and Start Mining program is a must.

Magical Mystery Convention Center, Room 203B
Sunday 12:30pm – 1:30pm Monday 12:00pm – 1:00pm

Jamie Carroll and Modern Salon Learning

I’m An Artist Not A Salesperson Seaview A
Sunday 3:30pm – 5:00pm Monday 11:30am – 1:00pm You can increase your retail sales without ever feeling like a pushy sales person again. Find out how fun and effortless retailing can be when you know how at the “I’m An Artist Not a Salesperson” seminar.

Global Salon EntrepRenéur Award winner Jamie Carroll® and Modern Salon Learning, iconic beauty brand with more than 80 years in the market, have teamed up to share the very latest on online learning, SEO search for your business, Google ad word strategy, and much more. You will be able to take away from this workshop tons of valuable free content you can implement in your website the very next day. You will also get the chance to win free education at www.modernsalonlearning.com.

Taking Your Salon and Spa Business to the Next Level - Shoreline A
Charles Marcus, The Empowerment International Group Inc.
Sunday 1:30pm - 3:00pm Monday 9:30am – 11:00am or 1:30pm – 3:00pm

Raising Your Prices With No Fear! Seaview A
Monday 1:30pm – 3:00pm Do you worry that you will lose clients if you raise your prices? Are you frustrated that you are not getting paid what you are worth? Are you stopped by fear? If any of these items describe how you are feeling then you need to attend Raising Your Prices with No Fear for your solutions.

Based on Charles Marcus’ thirty years international experience in the beauty industry, this session will provide insights and thought provoking ideas on how to take the participants business to the next level and truly differentiate themselves as professionals in the salon and spa business. It will educate, inspire and challenge participants of every level.

From H1N1 to MRSA - Protecting Yourself, Your Clients, and Your Business - Seaview C
Barbicide
Sunday 1:30pm – 3:00pm Monday 3:30pm – 5:00pm Your salon/spa is a direct reflection of you, so it makes sense to keep your image clean. As industry experts, King Research is focused on keeping you current on bacterial and viral threats and how you can best eliminate them. From disinfecting your shears and clippers to developing your own sanitation checklists - we provide all the information you need to safeguard salon staff and clientele. This workshop will focus on the myths and facts surrounding H1N1 and other bacteria and viruses that can find their way into the salon/spa environment. From H1N1 to MRSA – learn important and practical ways to protect yourself, your clients, and your bottom-line. Because clean is always beautiful. Visit probeauty.org/flu to download the “H1N1 Toolkit for Salons & Spas” for useful information and practical resources designed to help you prepare for and prevent an influenza outbreak in your salon/spa.

Using Technology to Increase Revenue Seaview A
Prevail Technologies
Sunday 1:30pm – 3:00pm This class will instruct you in the latest trends in computer software, imaging, and the Internet to increase salon and spa product sales, develop brand loyalty and augment revenue by providing your clients with a custom tailored experience.

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probeauty.org/isse

ISSE Business Headquarters

Located at the Hyatt Regency Hotel unless otherwise noted Complimentary with Expo Ticket Purchase

Learn the ins-and-outs of salon and spa best business practices in a special, more intimate environment at the Hyatt. Classes focus on the business and marketing side of the industry and are designed to help you reach your financial goals!

Chakra Personality Types Convention Center, Room 204
Bertaut Beauty
Sunday 3:00pm – 4:30pm The entire ambiance of a spa depends on having the right blend of energy, personalities and services. Without this flow, business is stifled. You can count on people being true to their nature. Hidden within the energy patterns of the Chakra system author, esthetician and Reiki master teacher, Linda Bertaut has developed a unique way to understand individual “personality types” and “modes of operation”. Knowing the motivations of each personality type will assist you with repeat business.

Your Business, Your Legacy Convention Center, Room 204
State Farm
Monday - 1:00pm – 2:30pm You are probably busy handling day-to-day business at hand, but have you deeply analyzed your risks to ensure your financial well being and future legacy? Have you considered what will happen to your business? What if you decided to retire? If you currently operate as a sole proprietorship, have you weighed the benefits of incorporating your business?

Introductory to Trichology Harbor ABC
Innovations Today
20 salon design winner Tribe Hair Studio

Sunday or Monday 3:30pm – 5:00pm Do you have clients who suffer with the following conditions? Hair Breakage, Thinning Hair, Receding Hair Lines, Bald Spots, Hair Loss, Baldness. Rodney Barnett, a certified Trichologist, will explain how to identify the many types of alopecia and what options are available for your clients that are suffering with these conditions.

Business Management Class for Salon Owners and Managers
Hairdresser Career Development Systems
Monday 9:30am – 11:00am - Seaview B 1:30pm – 3:00pm - Shoreline B

Helping salon owners develop powerful businee management skills, as well as helping hairdressers develop personal growth success guidelines by learning to work smarter not harder.

Promoting and Marketing Your Salon & Spa to the Hispanic Market Convention Center, Room 204
National Latino Cosmetology Association
Monday 9:30am – 11:00am Major beauty brands have expanded their product ranges to accommodate the fastest growing segment of the U.S. population— but getting their business isn’t always easy. The sense of community and pride that exists among Latinos is key to brand perception and loyalty. But with a female Hispanic population predicted to comprise a quarter of U.S. women by 2050, many global beauty brands have added ranges to accommodate not only Latinos, but all nationalities.
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ISSE 2010 Exhibitor List
2912 411 Salon.com PH: 209-639-2962 www.411salon.com 1312 44/20 PH: 562-944-3234 www.4420.com 2915 A - Product Select PH: 760-843-0710 www.allhealthseekers.com 2922 ACE Massage Cupping™ Therapy PH: 828-232-1622 www.massagecupping.com 1166 Adoree USA PH: 858-354-0034 www.adoreeusa.com 323 Adoro Cosmetics Co., Inc. PH: 323-589-7800 www.adoro.com 234 Agadir International PH: 201-261-3757 www.agadirint.com 3017 Akzentz- LA Zenkl Products PH: 310-530-0080 www.akzentzla.com 701 Allegra M France / PAB / Pour Elle PH: 323-957-2301 www.allegramf.com 643 Alliance Beauty Trade Inc. PH: 714-265-1983 www.nails2000.com 2918 AMA Clinical Labs Inc PH: 845-634-4330 www.amalabs.com 843 Amazing Shine Nails, Inc. PH: 562-946-3630 www.amazingshinenails.com

PBA Members are highlighted in blue

434 Amber Products PH: 724-695-1882 www.amberproducts.com 1130 AminoGenesis PH: 949-474-9394 www.aminogenesis.com 1751 Andis Company PH: 262-884-2600 www.andis.com 200 Appearus Products Corp. PH: 626-330-8668 www.appearus.com 1002 Appointment Book Company PH: 818-889-6625 www.appointmentbookco.net 624 ARROJO PH: 212-242-7786 www.arrojostudio.com 212 Art Glitter PH: 928-639-0805 www.artglitter.com 711 Artizen USA Professional Appliances PH: 847-676-1950 www.artizenusa.com 1965 Atlas Wholesale PH: 323-346-0560 www.johnnybhaircare.com 1157 Atwood Industries PH: 760-944-9884 www.atwoodindustries.net 2262 Audrey Morris Cosmetics & Skincare PH: 954-332-2000 www.audreymorriscosmetics.com 1334 Avlon PH: 800-332-8566 www.avlon.com

1852 B&S Beauty Supply PH: 212-693-2646 www.bns-beautysupply.com 940 B.W. Boyd Shears PH: 949-474-1911 www.bwboydshears.com 1140, 1940 BaByLissPro PH: 203-316-4315 www.conair.com 2071 Backscratchers Salon Systems, Inc. PH: 800-832-5577 www.backscratchers.com 2812 Barber’s Only Magazine PH: 678-458-5117 www.barbersonlymagazine.com 2926 Bargain Store - Beauty Systems Group/ Cosmoprof PH: 330-468-1955 www.beautysystemsgroup.com 702, 2195, 2500 Bass Brushes PH: 818-882-4247 www.thehairdocompany.com www.bassbrushes.net 148 BB Couture For Nails PH: 323-259-9946 www.bbnailpolish.com 2074 Beaming White - Teeth Whitening PH: 360-635-5600 www.beamingwhite.com 401 Beauty Beauty USA Inc./FARAH Cosmetics PH: 212-343-1983 www.beautybeautyusa.com 2193 Beauty Salon Furnitures PH: 626-575-1917 www.BeautySalonFurnitures.com

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1122, 1225, 1828, 1928a, 1928b, 2027, 2032, 2926 Beauty Systems Group/Cosmoprof PH: 330-468-1955 www.beautysystemsgroup.com 230 BeautyLove, Inc. PH: 877-213-6336 www.beautyloveinc.com 404 behindthechair.com PH: 800-760-3010 www.behindthechair.com 324 BeJung Beauty Inc. PH: 714-680-8879 221 Belava, LLC PH: 818-708-7131 www.belava.com 1050 Bella SSN PH: 323-584-6000 www.bellassd.com 127 Bella Via PH: 801-698-5479 www.bellaviahair.com 1058 Bellisima International Inc. PH: 888-428-4357 www.calgelusa.com 118 CT & Infinity Corporation PH: 310-963-2691 www.toyo-life.com 944 Belvedere USA Corporation PH: 815-544-2970 www.belvedereco.com 1940 Betty Dain PH: 562-866-8273 www.kbbeauty.com 2256 Beverly Hills Skin Products PH: 323-266-2777 www.bhscp.com

2601 BIA Academy PH: 800-305-7455 www.biainternational.com 1718 Bio Ionic PH: 323-525-3001 www.bioionic.com 704 Bio Jouvance Inc. PH: 818-548-3578 www.biojouvance.com 1376 Bio Sculpture Gel USA PH: 949-837-8864 www.biosculpturegel.com 248 Blaine Labs Inc. PH: 562-906-4477 www.blainelabs.com 414 Blinc Inc. PH: 561-300-2727 www.blincinc.com 2251 Board of Barbering and Cosmetology PH: 916-575-7108 www.barbercosmo.ca.gov 804 Body Toolz Inc. PH: 702-614-7492 www.BodyToolz.com 1786 Bonika Shears PH: 770-263-7004 www.Bonika.com 418 Brazilian Blowout PH: 877-779-7706 www.brazilianblowout.com 1765 Brazilian Keratin Treatment PH: 561-272-8843 www.braziliankeratin.com 140, 2937 Bric McMann PH: 562-903-1063 www.cinderellahair.com

2183 Bring It Up PH: 615-347-5833 www.bringitup.com 331 Cacee PH: 714-265-3740 www.caceeinc.com 2185 Caflon Company PH: 310-325-2396 www.caflonusa.com 2064 Cala Products PH: 213-745-5141 www.calaproduct.com 3002 Calgel America, Inc. PH: 888-435-2787 www.mycalgel.com 343 Cali Beauty Supply PH: 714-658-0977 2254 California Stylist Newspaper PH: 503-297-7010 www.californiastylist.com 911 Cape Saver PH: 818-493-2591 www.capesaver.com 1331 Centrix Service Center PH: 707-235-7235 2175 Charlene Products, Inc. PH: 630-759-1155 www.charleneproducts.com 1122 Cheap CHI – Beauty Systems Group/ Cosmoprof PH: 330-468-1955 www.beautysystemsgroup.com 1133 China Glaze PH: 323-728-2999 www.aiibeauty.com

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ISSE 2010 Exhibitor List
511 Christian Cosmetics PH: 619-671-0985 www.christiancosmetics.com 903 Christrio PH: 951-808-4731 www.christrio.com 3202 Chromastics PH: 917-375-7741 www.chromastics.com 509 Chunbao Industrial, Inc. PH: 714-463-4807 www.chunbaousa.com 523, 524, 525, 526, 623, 625 Cinderalla Hair PH: 562-903-1063 www.cinderellahair.com 817 Clairol Professional PH: 203-351-3826 www.clairolpro.com 1129 Clean & Easy PH: 323-728-2999 www.aiibeauty.com 608 Clinical Resolution Lab, Inc. PH: 213-384-0500 www.clinicalresolution.com 534 CM Hair PH: 224-392-8966 www.cmhair.com 1410 CND PH: 800-700-4939 www.CND.com 3010 Color Vie PH: 619-399-7974 www.issueprofessionalcolor.com 543 ColorSpatch LLC PH: 915-833-0572 www.colorspatch.com

PBA Members are highlighted in blue

2040 Columbia Cosmetics Mfg., Inc. PH: 510-562-5900 www.columbiacosmetics.com 1140 Conair/Rusk, Inc./Satin Smooth/ BaByLiss/Forfex PH: 203-316-4315 www.conair.com 114 Create Ion USA, Ltd. PH: 626-798-4247 www.createion.net 1102 Creative Age Publications PH: 818-782-7328 www.creativeage.com 1225 Credit Booth - Beauty Systems Group/ Cosmoprof PH: 330-468-1955 www.beautysystemsgroup.com 1518 Cricket Company, The PH: 415-475-4140 www.cricketco.com 1952 Crisace Hair Extensions PH: 416-293-8783 www.crisace.com 1017 Croc PH: 714-521-2255 www.turboion.com 1370 Crown Industries, Inc. PH: 219-791-9930 www.crownbrush.com 118 CT & Infinity Corporation PH: 310-963-2691 www.toyo-life.com 316 Dadashie Acne System PH: 714-915-1337 www.dadashie.com

430 Dashing Diva PH: 516-621-6565 www.dashingdiva.com 545 Denman, Inc. PH: 781-391-3433 www.denmanbrush.com 2132, 2233 Dennis Bernard PH: 732-308-9932 www.DennisBernard.com 1448, 1458 Dermalogica Inc PH: 310-900-4000 www.dermalogica.com 330 DermOrganic PH: 661-257-4814 www.mastey.com 1023 Design X PH: 888-345-2924 www.salonfurniture.com 304 Diamond International Beauty Supply Inc. PH: 702-922-6000 www.obliphica.com 411 Diamond Towel & Supply Co. PH: 888-886-1288 www.diamondtowel.com 2921 Dicapac USA, Inc. PH: 310-608-0088 www.dermaneedle.com 141 Dinair Airbrush Makeup PH: 818-780-4777 www.dinair.com 613 Divi International Co. (HairCheck) PH: 305-253-9200 601 Divine Trading Co. PH: 213-749-2515 www.elegantebeauty.com

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223 Dolce Milano, Inc. PH: 949-743-1188 www.dolcemilano.com 2250 Donna Bella Hair Extensions PH: 801-608-3578 www.donnabellahair.com 956 Double Summit PH: 213-453-8131 www.therhythmtouch.com 402 Dr. Jeff Skin Care / Beauty Attica, Inc. PH: 909-923-0832 www.dr-jeff.com 1675 Dream Catchers PH: 310-550-9021 www.hairtech.com Hyatt Table Durocher Enteprises PH: 877-596-0243 www.DurocherEnteprises.com 710 Earthly Body Products PH: 818-993-3880 www.earthlybeauty.com 446 Efalock Professional Tools PH: 402-593-0211 www.mariannaind.com 502 Elegante Beauty PH: 213-749-2515 www.elegantebeauty.com 3011 Ella Hair Straightener.com PH: 305-298-3132 www.ellahairstraightener.com Hyatt Table Empowering You PH: 812-455-1367 1854, 1953 Entity Beauty PH: 562-866-8273 www.kbbeauty.com

1462 Enzo & Co. PH: 714-429-1406 www.enzomilano.com 1409 Essie Cosmetics, Ltd PH: 718-726-5000 www.essie.com 610 Estetica USA PH: 201-531-0760 504 European Touch PH: 414-357-7016 www.europeantouch.com 102 Europelab, Inc. PH: 514-333-8282 www.derme.ca 806 Eve Hair Inc. PH: 562-377-1020 www.evehair.com 344 Exceon American Beauty Supply PH: 203-767-3033 1040 Exclusive Salon Distributors PH: 323-584-6000 2502 Export Magazine PH: 310-317-8716 www.exportmagazine.net 204 Extensions Plus PH: 818-578-7606 www.ExtensionsPlus.com 812 Eye Kandy Cosmetics PH: 435-668-3303 www.eyekandycosmetics.com 1034 EZ Flow PH: 323-728-2999 www.aiibeauty.com

514 Fake Bake PH: 918-524-9990 www.fakebake.com 939, 1477 Falcon International Group, Inc. PH: 951-279-1635 www.falconnipper.com 440 Fan Out Co. Ltd. PH: 714-403-7271 www.fanout.com 1868, 1773 Farouk Systems Inc. PH: 281-876-2000 www.farouk.com 614 Fasham Beauty Center PH: 310-849-2856 www.fashambeauty.com 2140 Feel Scissors USA PH: 213-327-9027 www.feelscissorscom 2181 Fi Hair Gear PH: 905-893-2533 www.fihair.com 3113 Flex 360 Shear Systems PH: 985-875-1008 www.flex360usa.com 639 Foil-It (Framar International) PH: 905-374-0133 www.foil-it.com 2910 Fontana Brands - Hairgloss PH: 858-356-9128 www.fontanabrands.com 1140 Forfex PH: 203-316-4315 www.conair.com 943 Frida Nails PH: 800-408-5534 www.fridaextensiones.com

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ISSE 2010 Exhibitor List
1333 Fromm International, Jaguar, Andre PH: 847-264-1208 www.frommonline.com 425 G & M Supply, Inc. PH: 213-749-1392 www.gnmsupply.com 2058 Galaxy Enterprises, Inc. PH: 323-728-3980 www.galaxymfg.com 1926a Garfield International Company, Inc. PH: 714-690-5958 www.garfieldint.com 612 Gar-Gano Co. PH: 800-869-1646 www.earsandshears.com 2163 Gavson Salon Classics PH: 972-840-2273 www.gavsonsalon.com 840 Get a Grip Gloves, Hair Tool Inc. PH: 818-889-2201 1892 Glamour Beauty Supply PH: 323-655-4567 www.glamourbeautycenter.com 441 Glitter Therapy PH: 562-903-1063 www.cinderellahair.com 1731 Global Keratin PH: 305-390-0044 www.globalkeratin.com 2911 GMJ Co., Ltd PH: 310-618-9677 www.gmjbeauty.com 644 Golden Duck Co., Inc./Da Vinci Haircolor Products PH: 562-942-1233 www.davincicolor.com

PBA Members are highlighted in blue

1001 Golden Rainbow Publishing PH: 888-500-6247 2266 Golden Supreme PH: 562-903-1063 www.cinderellahair.com 1667 Grafton Cosmetics PH: 800-662-5387 www.graftoncosmetics.com Hyatt Table Group 3 Marketing PH: 952-475-3269 1158 HAI Elite A Division of Angles BeautyCare Group Inc. PH: 858-451-3750 www.hai-elite.com 301 Hair Addictionz PH: 623-374-2874 www.hairaddictionz.com 307, 308, 309, 310, 311, 312 Hair Art PH: 562-903-1063 www.cinderellahair.com 846 Hair for Hair, Inc. PH: 909-525-8616 www.hairforhair.com 2914 Hair Rack PH: 310-275-9895 641 HairDiamond PH: 480-452-4682 www.hairdiamond.com Hyatt Table Hairdresser Career Development Systems PH: 562-952-9260 303 Hair’s How PH: 954-755-6243 www.hairshow.us

108 Hattori Hanzo Shears PH: 541-556-6923 www.hattorihanzoshears.com 544 Haute Beauty International PH: 714-265-1983 www.nails2000.com 1011 Heaven & Hell ISO Tattoo, Inc. PH: 925-556-1900 www.jmtgroup.com 2034 Helen of Troy PH: 915-225-5803 www.hotus.com 1008 Helga Van Dyke Skin Care PH: 714-836-6629 www.HelgavandykeskinCare.com 3008 Hi-Dow International, Inc. PH: 314-569-2888 www.hi-dow.com 904, 1007 Hikari Products, Inc. PH: 310-516-0350 www.hikariscissors.com 1224 Hold N Touch PH: 562-903-1063 www.cinderellahair.com 1686 Hollywood Face Inc. PH: 626-285-4218 www.hollywoodface.com 629 Hollywood Nail Supply PH: 213-680-3898 www.hollywoodnailsupply.com 403 Honda Scissors PH: 310-749-4482 1940 HOT Tools PH: 562-866-8273 www.kbbeauty.com

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1051 HotHeads Hair Extensions by Alan Thomas PH: 800-327-7971 2923 Hovan’s Group LLC PH: 61-2-9977-6655 www.HovansGroup.com 1030 IBD PH: 323-728-2999 www.aiibeauty.com 2245 Ibiza Hair PH: 818-506-1738 949 IBS Beauty, Inc PH: 562-222-1200 www.ibsbeauty.com 1012 Iden International, Inc. PH: 562-630-2580 www.idencosmetics.com 133 IGLITTER PH: 801-369-4294 www.shopjinkys.com 226 Image Derm PH: 818-500-9034 www.imagemicroderm.com 217 Independent Beauty Suppliers PH: 818-678-0810 615 Infinix Shears PH: 201-475-2209 1231 Infrashine PH: 480-218-2804 744 INM PH: 714-779-9892 www.inmnails.com Hyatt Table Innovations Today PH: 214-202-7592

3216 Innovative Med, Inc. PH: 949-458-1897 www.imibeauty.com 243 Inova Professional PH: 212-354-9466 www.nanokeratinusa.com Hyatt Table Inspiring Champions PH: 619-280-5070 250 ISO Beauty Inc. PH: 818-277-4706 www.isobeauty.com 1685 Instantly Ageless PH: 509-448-5664 www.instantlyageless.com 844 It Works! The Ultimate Body Applicator PH: 661-713-1098 www.itworks.net/meltinches 912 Its So Easy LLC PH: 561-279-9922 www.itssoeasynails.com 603, 1798 J & N Enterprises PH: 508-755-9699 www.jnxcel.com 443 Jaguar Imports PH: 407-278-5555 www.ProUSASupplies.com 1966 James Albert Hair Therapy PH: 949-642-0606 www.Jamesalbertsalon.com 2143 Jatai/SekiEdge PH: 562-921-9396 www.jatai.net 952 JB Cosmetics PH: 951-817-9300 www.janebeauty.com

2070 JCPenney Salon PH: 972-431-8790 www.jcpenneysalon.com 2247 Jessica Cosmetics International, Inc. PH: 818-759-1050 www.jessicacosmetics.com 101 Jessie Steele, Inc PH: 510-204-0991 www.jessiesteelesalon.com 1013 JMT Group PH: 510-489-8368 www.jmtgroup.com 1848, 2189 Joewell PH: 818-999-9199 www.joewell.com 1221 JPMS Education – John Paul Mitchell Systems PH: 330-468-1955 www.beautysystemsgroup.com 1223 JPMS School PH: 714-444-0788 www.paulmitchelltheschool.com 1886 JRL USA PH: 305-599-2116 www.jrlproducts.com 1826 Kaemark Inc. PH: 512-947-9363 www.kaemark.com 229 KAMISORI Elite Shears PH: 416-850-5879 www.kamisorishears.com 1004 Kanan Beauty Supply PH: 818-889-5401 www.kananbeautysupply.com 1220 Karg Inc. New York PH: 917-225-9626 www.mikekarg.com
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ISSE 2010 Exhibitor List
740 Kasho - Universal Group PH: 323-589-2600 www.Universalgrp.com Hyatt Table Kassidy’s Salon Management Consulting Co. PH: 562-432-4462 www.kassidys.com 1725 Kayline PH: 815-548-8500 www.kaylinebeauty.com 1940 KB Beauty Appliance Center PH: 562-866-8273 www.kbbeauty.com 1232 Kenra LTD, Headquarters PH: 317-698-0500 www.kenra.com 1440 Keratin Complex Smoothing Therapy PH: 561-206-6050 www.keratincomplex.com 2242 Kimmar Furniture Salon Equipment Mfg. PH: 310-549-2742 www.kimmar.com 847 King Eagle (Canada) Co. PH: 416-291-1785 www.king-eagle.com 1858 Kiss Products PH: 516-625-9292 www.kissusa.com 2261 KLIX Hair Inc PH: 248-563-9999 www.klixhair.com 703 KP Beauty Products PH: 909-865-1771 www.kpmakeup.com

PBA Members are highlighted in blue

1323 Krest Combs PH: 978-537-1244 www.krestcombs.com 541 Kryolan Professional Makeup PH: 415-863-9684 www.kryolan.com 145 Krystal Products PH: 562-531-0654 107 Kupa Incorporated PH: 714-739-2081 www.kupainc.com 2836 La Academia PH: 949-525-0657 www.raulmartez.com 2179 Lado Co of America PH: 718-886-4150 www.ladobeauty.com 142, 2813 Ladys Secret PH: 562-903-1063 www.cinderellahair.com 1266 Lamoon Beauty, Inc. PH: 714-892-9293 www.lamoonbeauty.com 211 LaSplash Cosmetics PH: 626-968-8826 www.lasplashcosmetics.com 1745 Le Chat/Dare to Wear PH: 510-741-9998 www.lechatnails.com/ 1118 Light Elegance Nail Products PH: 541-686-1887 www.lightelegance.com 207 Lightstim PH: 800-298-4010 www.lightstim.com

947 Lipo Illusion PH: 619-540-9519 www.lipoillusion.com 340 Liquid Sunshine PH: 408-354-0627 1126 Loma PH: 360-805-0794 1758 Macadamia Natural Oil PH: 818-859-7870 www.macadamiahair.com 2501 Major League Barber PH: 215-669-8357 1230 Malibu Wellness PH: 253-389-9766 www.malibuwellness.com 2157 Martin Parson - Intermar Productions PH: 800-576-2249 www.martinparsons.com 1683 Martinni Beauty PH: 510-724-9999 www.martinnibeauty.com 347 Medicool / Isabel Cristina, Inc. PH: 310-782-2200 www.medicool.com 1306 Mehaz / Spilo Worldwide PH: 800-347-7456 www.spilo.com 1757 Metropolis Technology, Inc. PH: 818-847-2270 www.metropolistechnology.com 1785 Micabella PH: 818-709-6900 www.micabella.com

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3012 Miguett USA PH: 954-325-7294 www.miguettusa.com 2072 Milady PH: 800-998-7498 www.milady.cengage.com 1425 Milano Software PH: 905-884-4888 www.milanosystems.com 1407 Millennium by Harms Software, Inc. PH: 973-402-9500 www.harms-software.com 540 MINDBODY, Inc. PH: 877-755-4279 www.mindbodyonline.com 611 Miss Professional Nail Products PH: 310-538-5975 www.misspn.com 618 Modern Basic Distributor PH: 604-438-1120 www.mbbeautysupply.com 1708 Modern Salon Media PH: 847-634-2600 www.modernsalon.com 246 Monroe Hair Care, LLC PH: 954-370-5088 www.monroebrush.com 730 Moroccanoil PH: 514-448-8967 www.moroccanoil.com 2169 Morphe Make-up Brush PH: 818-262-4998 www.Morphebrushes.com 2726 MultiView, Inc. PH: 972-402-7060 www.multiview.com

1365 Nail Labo PH: 949-752-1042 www.naillabousa.com 1270 Nail Tek PH: 800-676-2457 www.nailtek.com 546 Nails 2000 International PH: 714-265-1983 www.nails2000.com 1854, 1953 Nails Express PH: 562-263-6245 www.kbbeauty.com 908, 910 Nails Magazine & VietSalon (Bobit Publishing) PH: 310-533-2550 www.viet-salon.com/ 930 Nancy’s Beauty Warehouse PH: 323-584-6000 218 Napoleon Perdis Cosmetics Inc. PH: 323-817-3621 www.napoleonperdis.com 3200 National Latino Cosmetology Association (NLCA) PH: 702-448-5020 www.nlcamerican.org 209 Natrum / LiPchic PH: 951-308-4440 131 Natural Hair PH: 562-903-1063 www.cinderellahair.com 241 Nexagen Corp PH: 562-802-7688 www.bdelliumtools.com 320 Nigel’s Beauty Emporium / Monda Studios PH: 818-760-3902 www.mondastudio.com

508 Niko Cosmetics, Inc. PH: 416-840-5927 www.niko.com 530 Nina Inc. PH: 302-369-9535 www.ninainc.com 2243 Nobelcrafts PH: 408-781-9191 www.nobelcrafts.com 244 Nordic HairContrast U.S. PH: 310-292-8848 www.nordichaircontrast.com 3019 Norvell PH: 615-529-1250 www.norvelltanning.com 2239 NSI PH: 610-825-1524 www.nsinails.com 1885 NUBAR Cosmetic Products PH: 818-241-0519 www.bynubar.com 2807 Nyce Legs PH: 714-505-8700 www.nycelegs.com 1258 NYX Cosmetics PH: 323-869-9420 www.nyxcosmetics.com 407 Oceana USA PH: 213-500-0617 www.oceanausa.net 442 Odyssey Nail Systems PH: 407-522-5700 www.odysseynails.com 334 Olivia Garden PH: 925-431-3636 www.oliviagarden.com

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ISSE 2010 Exhibitor List
1647, 1657 OPI Products. Inc. PH: 818-759-5724 1713 Orly International, Inc. PH: 818-994-1001 www.orlybeauty.com 1639 Oster Professional Products/Arius Eickert Co. PH: 561-912-4271 www.ariuseickert.com 1480 Passion Beauty, Inc. PH: 310-263-7360 www.passionbeauty.com 245 Patty’s International Books PH: 909-822-6879 www.pattysintbooks.com Hyatt Table PBA Foundation PH: 480-281-0424 www.probeauty.org/about/committees/ nmc/ 1475 Pedipack PH: 702-375-3759 2050 Pibbs PH: 718-445-8046 www.pibbs.com 2809 Planet Salon PH: 310-659-8789 www.planetsalon.com 2920 Potions International PH: 310-208-6411 www.potionsintl.com 1832 Pravana PH: 866-883-7094 www.pravana.com 239 Prevail Technologies PH: 618-567-5575 www.prevailtechnologies.com

PBA Members are highlighted in blue

1585 Princess Nails International, Inc. PH: 760-949-8565 www.princessnails.com 146 Pro Spa, Inc. PH: 972-271-0806 www.prospa1.com 1818 Product Club PH: 973-664-0565 www.productclub.com 2422 Professional Beauty Association PH: 480-281-0424 www.probeauty.org 247 Pro-Mate PH: 888-977-6628 www.promatetools.com 1840 Q-Voe International PH: 949-455-0576 www.q-voe.com 1369 Rada Pro, Inc. PH: 415-753-2641 www.radapro.net 412 Ram Products, Inc. PH: 732-651-5500 www.naildrill.com 1925 Ranco Industries PH: 800-228-5543 www.rhinosalonmats.com 2503 Rare by Ruth Roche PH: 917-208-3379 www.rarenyc.com 512 Reflet Cosmetics, Inc. PH: 818-636-9626 www.refletcosmetics.com 150 Remar PH: 800-266-9006 www.stayyoungsystem.com

803 Repechage PH: 201-549-4200 www.repechage.com 2032 Retail Destination - Beauty Systems Group/Cosmoprof PH: 330-468-1955 www.beautysystemsgroup.com 1476 Revitalash PH: 805-256-6131 www.Revitalash.com 130 Roccon Professional, Inc. PH: 954-282-8107 www.beoxusa.com 3013 Rolling Styler PH: 702-576-2377 www.kassumi.com 802 Rozge’ PH: 818-885-1910 www.rozge.com 1140 Rusk, Inc./Conair/Satin Smooth/ BaByLiss/Forfex PH: 203-316-4315 www.conair.com 907 SAIAN PH: 323-528-6737 www.saian.net 1104 Sally Beauty Supply PH: 940-297-2049 www.sallybeauty.com 813 Salon Biz/ Extended Technologies / Neill Corp. PH: 985-429-9778 www.salonbiz.com 1828, 1928a, 1928b, 2027 Salon Design Center - Beauty Systems Group/ Cosmoprof PH: 330-468-1955 www.beautysystemsgroup.com

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513 Salon Transcripts PH: 818-716-7551 www.salontranscripts.com 2075 Salon Vac PH: 800-832-5577 www.backscratchers.com 1226 Salon/Spaware Software PH: 888-260-8111 www.salonspaware.com 2902 Salons on Wheels PH: 310-613-9426 www.wix.com 1470 SalonTech AST Systems PH: 516-625-9292 www.salontech.com 1796 Salonwear PH: 800-635-3323 www.salonwear.com 1140, 1940 Satin Smooth PH: 203-316-4315 www.conair.com 1272 Scissor Mall PH: 925-934-9162 www.scissormall.com 1510 Scruples, Inc. PH: 952-469-4646 www.scrupleshaircare.com 144 Select Marketing PH: 413-535-2300 www.miginailart.com 1791, 1813 Sensei Shear Systems / VIA San Francisco PH: 925-439-9149 www.onestopsalon.com 801 Sensuous Solutions PH: 626-447-8982 www.sensuoussolutions.com

604 Shark Fin Shears Company PH: 817-602-4678 www.sharkfinshears.com 1159 Shear World International PH: 212-691-8035 www.shearworld.com 2044 Short2Long PH: 941-926-0520 www.short2long.com 539 Simco Products Company PH: 562-602-0774 www.prosimco.us 1310 SKIN1 by Dr. Gram PH: 877-754-6308 www.drgram.com 2177 Skin-Apeel Co. PH: 805-370-0771 www.skin-apeel.com 1009 Sky Limit USA PH: 516-587-6481 www.skylimitusa.com 1927 Skytools International PH: 512-718-1158 www.skytoolsintl.com 318 Smart Step Salon & Spa PH: 800-981-4979 www.smartstepflooring.com 439 Smockers PH: 562-903-1063 www.cinderellahair.com 2148 So Cap Hair Extensions PH: 818-843-1163 www.SOCAPUSA.COM 1687 Solano International PH: 770-418-7343 www.solanointernational.com

1725 Soma Haircare PH: 815-548-8456 www.somaorganics.com 424 Sorme Cosmetics PH: 661-257-2622 www.sorme.com 811 Spa & Aesthetics - H2t PH: 760-433-3393 www.h2tspa.com 147 Spa Manufacture Direct PH: 818-504-3200 609 Stamp Me Fabulous PH: 310-784-0044 www.stampmefabulous.com 202 Star Shears PH: 732-429-4348 www.starshears.com 640 Starlight Nail Supplies, Inc. PH: 213-625-1488 www.starlightnail.com 1330 Studex Ear Piercing Products PH: 310-851-9300 www.studex.com 1267 Stylist Wear PH: 800-288-9327 www.stylistwear.com 313 Sun Labs PH: 818-577-3621 www.sunlabsonline.com 814 Super Million Hair PH: 714-680-3000 www.smhair.com 941 T.R. International PH: 714-385-1316 www.moujan2000.com

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ISSE 2010 Exhibitor List
630 T3 Micro, Inc. PH: 310-452-2888 wWW.T3MICRO.COM 1229 Taberco Inc. PH: 818-709-6020 135 Taiwan International PH: 323-266-4926 www.taiwaninternational.com 1739, 2144 Takara Belmont USA PH: 732-469-5000 www.takarabelmont.com 100 Tamsco Shears and Intruments PH: 708-430-7777 www.tamsco.biz 329 Temptu NYC PH: 212-675-4000 www.temptu.com 203 Tessa PH: 562-903-1063 www.cinderellahair.com Hyatt Table The Empowerment International Group Inc. PH: 905-847-2323 1972 The Hair Shop / Hairpiece.com PH: 323-930-4747 www.hairpiece.com 3204 The Midnight Spa Corporation PH: 714-801-1145 www.themidnightspa.com 124 TI Creative Styling PH: 888-466-4192 www.ti-style.com 1426, 1429 TIGI PH: 469-528-4453 www.tigiprofessional.com

PBA Members are highlighted in blue

602 Tonytail Company / Hair Accessories by Mia PH: 925-275-9000 www.tonytail.com 706 Top Secret Hair PH: 818-760-6977 www.topsecrethair.com 314 TouchSuite PH: 561-961-1353 www.touchsuite.com 633 TowelDry PH: 425-463-9014 www.toweldrymen.com 1958 Turbo Power PH: 718-445-8046 www.turbopowerinc.com 1940 Tweezerman Professiional PH: 562-866-8273 www.kbbeauty.com 416 Ultimate Creations PH: 323-906-2880 www.infinitealoe.com 2800 Ultimate Give-A-Way PH: 323-584-6000 1055, 1866 Unique Edge 2000, Inc. PH: 858-586-2100 www.uniqueedge.org 112 Vagaro PH: 800-919-0157 www.vagaro.com 711 Valera Swiss Made Professional Appliances PH: 847-676-1950 www.artizenusa.com 1926b Veeco PH: 312-666-0900 www.veecomanufacturing.com

2919 Velana K PH: 310-971-8988 www.velanak.com 1813, 1791 VIA San Francisco / Sensei Shear Systems PH: 925-439-9149 www.onestopsalon.com 517 Vidal Sassoon PH: 310-255-3321 www.sassoon.com 1725 Wahl Clipper Corp. PH: 815-625-6525 www.wahlpro.com 3023 Wax n Waxing by Natural Way PH: 818-246-7823 www.waxnwaxing.com 326 Welljoy International Corp. PH: 626-965-2228 www.welljoy.us 2826 Wellness Education PH: 914-315-6859 www.spiriphysical.com 1978 White Professional Tooth Whitening PH: 951-587-9050 www.whitetoothwhitening.com 447 Winning Beauty Supply PH: 626-282-3899 www.winninggroup.com 1132 Woodys PH: 323-728-2999 www.aiibeauty.com 2077, 2803 Worcester Reading Company PH: 508-832-2121 www.haircentral.com 1844 XFusion PH: 203-221-7171 www.toppik.com

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ISSE would like to thank all the 2010 ticket sellers
1358 Young Nails, Inc. PH: 714-992-1400 www.youngnails.com 240 Yuko PH: 310-270-4820 www.yukobeauty.com 122 Z-Distribution Inc. / H2O Naturals PH: 408-694-3860 www.h2o-naturals.com 2253 Zerran International Corporation PH: 818-897-5494 www.zerranhaircare.com

Sally Beauty Supply CosmoProf/Beauty Systems Group West/Artistic Armstrong McCall Professional Beauty Supply Bella Spa & Salon Distributor (Ultimate Beauty Companies) Elegante Beauty Exclusive Salon Distributor (Ultimate Beauty Companies) Glamour Beauty Center Long Beach Hairdresser Guild Nancy’s Beauty Warehouse (Ultimate Beauty Companies) Passion Beauty Patty’s International Books viaBeaute (Ultimate Beauty Companies)
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ISSE Ticket Policy

The Professional Beauty Association (PBA), producers of the International Salon & Spa Expo (ISSE), is committed to providing a professional atmosphere. Please be aware that ISSE is only open to licensed salon/spa professionals and cosmetology students and instructors.

You will be required to show proof of license and photo identification at the entrance of the show.
Accepted credentials include:

ISSE would like to thank all the 2010 sponsors:

• Salon/Spa business license denoting salon/spa ownership • Cosmetology, Nail Technician, Esthetician, Massage Therapist license • PBA Member Card / NCA Member Card • Sally’s Professional Card (red) • Maly’s Card (blue) • CosmoProf Proclub Card • Cosmetology School Business or State License • Cosmetology School Student ID card or letter from certified instructor on school letterhead verifying enrollment • Business card from a legitimate salon with your name imprinted on it • Letter from salon/spa owner on certified letterhead (including owner’s business card) verifying employment • Paycheck stub or W-2 form with your name and salon name imprinted on it • Other appropriate license denoting you as a member of the professional beauty industry
®

All above credentials must be accompanied by a photo ID. No children under the age of 16 – including infants – will be allowed on the show floor or in classrooms. No rolling carts or bags with wheels are permitted on the show floor. A complimentary cart and/or bag check will be located at both entrances.

Long Beach

While in town for ISSE, discover the shopping, dining, arts and nightlife Long Beach has to offer. Extend your stay to enjoy a day at the Aquarium of the Pacific, a tour of the majestic Queen Mary Hotel or a bike ride at sunset. ISSE is centrally located to all Southern California attractions and a boat ride away from Catalina Island. Long Beach is definitely the place to start your Southern California adventures. For more information on what to do while in Long Beach, check out visitlongbeach.com.
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LEGEND Ann Minc ey
Chief Spokesperson REDKEN 5th Avenue NYC

ICON S

Sonya & Christopher Dove
Wella Creative Directors

ICON

Robert Cromeans

Platinum Sponsors

JPMS Global Artistic Director

Hyatt Regency Long Beach
Long Beach, California

Saturday, January 30, 2010
is a Event

7:00 - 10:00 pm

Gold Sponsors

$150 Per Person — NCA and PBA Members $175 Per Person — Non-Members Ticket Includes Cocktail Reception and Dinner For tickets and information call 800.468.2274, or email: nca@ncacares.org or visit ncacares.org
In Cooperation With: At the:

Silver Sponsors

Produced by:

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