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Annie Hager

Columbia, MD 21044 | | 443-257-6022


Dynamic integrated marketing & sales executive with 20+ years of demonstrated talent for strategic brand, product and
personnel development, customer satisfaction, team collaboration and aggressive revenue growth. Proven to establish
clear strategic goals and capture urgent measurable results through analysis, innovation, creative problem solving and
passionate leadership. Consistent results with 31.3% career average revenue growth in a mature industry.

Effective Leadership
Strategic Planning
Integrated Sales & Marketing
New Business Development
Start-ups & Innovation
Media & Advertising

Transitions & Turnarounds

Personnel Development
Financial Acumen, Budgets
Cross-Functional Teams
Product/Project Management
C-level Proposals,
Presentations and Negotiations

Strong Relationships
Analytical Skills Data,
Interpretation & Development
Communication Skills
Customer-centric Service
Ownership & Results

Hager Consulting, LLC, Columbia, MD


Principal Built strategic sales acceleration business to help entrepreneurs realize their dreams.

Positioned for sale by developing marketing and sales partnerships, materials, customer service, CRM
sales pipeline and revenue valuation support. Privately sold in June!
Creates efficient growth strategies and turnkey vendor solutions that enable FilterPro manufacturing and 2 tech start ups to
focus on business and leave SEO, SEM, and content development to experts.
Strategic and operational sales division assessment, analysis and solutions for a community newspaper group.

Clarity Media Group, Inc., Denver, CO


SVP Sales & Marketing Washington Examiner, Washington, D.C. (20082013)

Promoted to SVP to analyze, develop and execute a revenue and brand strategy for a new innovative media company
owned by billionaire Phil Anschutz. Successfully led and restructured 50-member organization in transformation of
underperforming business division. Operationally accountable for marketing & selling ~ $20M in perishable inventory
against daily deadlines and delivering sustainable advertising results. Achieved budgets for the first time in company
history, accelerating revenue 47% at the same time the industry declined 40%!

Launched, grew digital to 15% share of revenue and exploded sales 492% with addition of digital
services and targeted programs to sellout inventory.

Innovated a marketing department to generate $1.5 million to offset expenses.

Produced custom solutions and C-level relationships to grow top client revenue 400%.

Integrated corporate sales and marketing and research on DC team to save expenses and expand national sales 50%.

Drove brand value, results and rates up 25% at the same the traditional media rates declined.

Reduced account churn, bolstered active account base and propelled average account investment up 30%.

Introduced forecasting process, CRM and databases to increase service, average rep sales and efficiency 68%.

Won multiple Virginia Press Association Awards.

VP Advertising Baltimore Examiner, Baltimore, MD (20052008)

Recruited to build Advertising Department with 7 managers and 40 sales, marketing, digital and creative professionals to
launch new brand and secure revenue partners for startup of first new major metropolitan newspaper in decades. Built
successful and influential new business with more than 500,000 readers and 700+ advertisers from scratch in 5 months.

Sold $40,000,000 new business in first 30 months.

Recognized as Second Best Large Newspaper by SNA & Best Newspaper by Baltimore City Paper in 2008.

Annie Hager

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The Tribune Company, Chicago, IL


Dependable overachievement for a large US newspaper company. Promoted 4 times in 7 years to take influential
leadership roles in revenue, product and people development and tackle tough business transitions championing up to 200

Advertising Director, Retail, Multimedia and Creative, The Baltimore Sun, Baltimore, MD (20032005)
Promoted to challenge a large, stagnant team of diverse professionals to develop new local revenue. Led 3 remote offices, 7
managers and 56 employees execute cost-saving operational strategies, innovate revenue strategies and develop nimble,
solutions oriented sales managers, artists, promotional coordinators, co-op specialists, and sales professionals for
Baltimores largest media company.

15% growth achieved in 2003 and 2004, the highest advertising department revenue increase during decline of mature

Director of Coaches, The Baltimore Sun, Baltimore, MD (20012003)

Promoted to restructure 200+ employees (six union departments) into customer service focused, cross-functional teams.

$1M reduction in errors and an incremental 7% revenue boosted morale, efficiency and customer satisfaction.

Won the highest national corporate recognition - 2004 Tribune Values Award.

Director of New Business Development, The Baltimore Sun, Baltimore, MD (20002001)

Promoted to direct 3 managers, 8 reps, and 13 artists to build, champion and sell new multi-media promotions and programs.

Increased promotional sales 65% to $6.5M with complex, integrated solutions and new internal and external partnerships.

Directed sales and implementation of 296 promotions annually.

Awarded Publishers Excellence recognition and SMC Victor Award, Distinguished Sales & Marketing

Real Estate and Events Manager, The Baltimore Sun, Baltimore, MD (19992000)
Promoted to turnaround a long-term revenue decline, innovate relevant products and transition the focus to digital. Led the
team of 15 real estate sales reps, 2 managers and 3 events specialists in classified display and digital real estate advertis ing
sales to championship level performance.

$1M growth in incremental sales, 10 new product programs and digital transition in less than a year.

Turned around a 7-year trend of declining results, improved customer services and achieved a 7% revenue increase.

Earned 2 Publishers Awards (NBD events & real estate segment), Ad STAR Team Award and Board of Realtors Award.

New Business Manager, The Baltimore Sun, Baltimore, MD (19981999)

Recruited to restructure consumer events department, develop new digital and specialty products.

70% revenue growth generated by reengineering consumer events team and business strategy.

Tallahassee Democrat, Knight Ridder, Tallahassee, FL


Top producer for 12 years! Trained by corporate, promoted 6 times to leadership roles to develop employee careers and
new initiatives from product extensions to consumer events to publications and early adapter websites.

Director of New Ventures (19951998) Filled the need for high-margin new product innovation and diversification.

Created new division to cultivate niche products, advertisers and readers, innovating new revenue at 30% margin.
Developed sales launch of Tallahassee Democrat Online,, and break magazine online.

Publisher Break Magazine, (19931995) Filled urgent need to defend market against aggressive competitor.

Launched a weekly magazine and website, targeting a new market, generating 50K young readers and early profitability.

Ad Supervisor/Manager, Trainer, Senior Ad Rep, (19861993)

Bachelor of Journalism, Journalism, Advertising, University of Missouri, Columbia, MO 3.8 GPA
Magna Cum Laude, American Advertising Federation Alpha Delta Sigma, National Golden Key, Kappa Tau Alpha Honors Societies

Northwestern University Executive Management Development, Chicago
Cross Functional Team Leadership, Baltimore
Times Mirror Leadership Institute for Management, Baltimore
Leadership Tallahassee, Tallahassee
Knight Ridder Marketing Leadership Program, Miami, Knight Ridder Management Leadership Program, Miami | Columbia, MD 21044 | 443-257-6022