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Customer awareness

Brand awareness is the extent to which a brand is recognized


by potential customer, and is correctly associated with a particular product.
You need to understand the factors that make business successful to see
where your role fits into the bigger picture of the whole organization. employers expect you
to show that you are proactive in meeting the needs of all kinds of customers both internal
and external
Business and customer awareness skills You need to understand the
factors that make businesses successful to see where your role fits into the bigger picture of
the whole organization. Employers expect you to show that you are proactive in meeting the
needs of all kinds of customers, both internal and external.
The Confederation of British Industry (CBI) defines business and
customer awareness skills as a basic understanding of the key drivers for business success
including: the importance of innovation and taking calculated risks the need to provide
customer satisfaction and build customer loyalty See the Evidencing business skills guide for
help with where you can find examples to demonstrate these areas.

Rights and Duties of Customer


Rights:1. Right to Safetyto protect against hazardous goods
2. Right to be Informedabout price, quality, purity
3. Right to chooseaccess to a variety of goods and services at competitive prices.
4. Right to be Heardconsumers interest and welfare must be taken care of
5. Right to seek Redressalprotection against unfair trade practices and settling genuine
grievances.
6. Right to Consumer Education.Kowledge about goods and issues related to consumers.
Duties:1. Get a bill for every important purchase and also the Warranty card
2. Check the ISI mark or Agmark on the goods

3. Form consumer awareness groups


4. Make a complaint on genuine grievances.
5. Consumers must know to exercise their rights.

Creating Customer awareness


The company uses a variety of means to raise customer awareness of the
Avery brand and its products.
These include:
1.
2.
3.
4.
5.

Advertising
Distribution
Consumer support
Consumer loyalty
An active web site

Another of the means by which to create brand awareness is through alliances, which
include templates within software products. For example, opening Microsoft word and looking
under tools, envelopes and labels, will reveal the companys product codes. This ensures that
Avery brand is brought to the attention of PC users .Alliances and joint activities of this kind
have been arranged with other related software producers.
1. Advertising
The Advertisings is a form of marketing communication used to persuade
an audience to take or continue some action, usually with respect to a commercial offering, or
political or ideological support. In Latin, advertise means "to turn toward".
Advertising is the communication relayed from companies to persuade an audience to
purchase their products. This communication is usually through various forms of paid media
-- TV and radio commercials, print ads, billboards and more recently, product placement. Ads
are placed where advertisers believe they will reach the largest, most relevant audience.
Commercial businesses use advertising to drive the consumption of their product, while nonprofit organizations may place ads to raise awareness or encourage a change in behavior or
perception.

2.Distribution
Distribution is the process of making a product or service available for
use or consumption by a consumer or business user, using direct means, or using indirect means
with intermediaries. The other three parts of the marketing mix are product, pricing, and
promotion.
Distribution channels
In marketing are one of the classic 4Ps (Product, Promotion, Price, Placement). They
are a key element in your entire marketing strategy they help you expand your reach and grow
revenue.
B2B and B2C companies can sell through a single distribution channel or
through multiple channels that may include :

Wholesaler /distributor
Direct /internet
Catalog
Sales team

Build distribution

Approach the potential channel partner and sell the value of the partnership.
Establish goals ,service requirements and reporting requirements,
Deliver inventory and sales/support materials.
Train the partner.
Run promotions and programs to support the partner and help them increase sales.

3. Customer support
With fierce competition and demanding customers, you cannot take
your customer support lightly. If you dont provide customers with efficient and sufficient
support services, your valuable customers will go elsewhere.

Automated customer support service that you can now provide to your customers.
You do not have to hire more employees
You do not have to outsource
CSM handles multiple conversations at the same time
Your customers get immediate answers, guidance, and support
Increase leads, conversions, and sales by giving prospective customers immediate
answers to their questions regarding a purchase
Reduces the risk of losing a sale
Flexible and fully customizable
Increase viral marketing (when your customers are happythey will tell their family and
friends)
Extremely high return on your investment
Customer support and training at every level

4. Customer loyalty
Customer loyalty is both an attitudinal and behavioral tendency to favor one
brand over all others, whether due to satisfaction with the product or service, its convenience or
performance, or simply familiarity and comfort with the brand. Customer loyalty encourages
consumers to shop more consistently ,spend a greater share of wallet ,and feel positive about a
shopping experience ,helping attract consumers to familiar brands in the face of a competitive
environment.

Types of loyalty
To understand customer loyalty one must recognize there are different types and
degrees of loyalty.
There is monogamous loyalty and there is polygamous.
There are also behavioral and attitudinal aspects.
A look at these concepts will clarify what customer Loyalty really is, and this
is important because having a solid understanding of the concept is critical if one
hopes to design a reward program where loyalty enhancement is the primary
objective
5. Online Marketing
Online marketing is the marketing of products or services over the internet
and it ties together creative and technical aspects of the internet ,including design
,development ,advertising and sale
Online marketing is used by companies selling goods and services directly to
consumers as well as those who operate on a business to business model
Types of Online marketing are:

Email Marketing
Blogging
Pay Per Click Marketing
Social media marketing
Digital Marketing
Viral Marketing

Advantages

One to one approach


Cater to specific interests
Geo-marketing
Relatively inexpensive
Global business
Measuring statistics is easy

Disadvantages

Illegal or unethical practices


Physical demonstration and needs to be tangible
Transparency
Cost of hardware

Consumer rights

Right to safety
Right to information
Right to choose
Right to redressed
Right to consumer education
Right to healthy environment
Right to basic needs

Needs of consumerism and consumer movement


Providing consumer education
Providing consumer protection
Building pressure on government
Organizing public opinion
Fight against marketing system