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2.

How
combination of
with ancillary

The recurring
developed in the
main product with
is the trees and
used. This is

effective is the
your main product
products?

motifs that I have


combination of my
the ancillary products
the scenery that is
because in my music
video I have not used
the artist which means I have had to use
footage that represents the narrative. This
links to Iconography theory by Goodwin. I
have used trees and scenerys a recurring
motif to identify and brand identity and a
connection with the music video and the
ancillary products.

The Brand Identity within my music video and my ancillary products link back to
the recurring motifs that I have used. Within the ancillary products the brand
identity the Artists name that is in a particular font so the audience knows it is
Landon Austin when they see the artists text because it is on the album cover
and advert. The photograph on the digipak can constitute as brand identity as I
used the
same

photograph for my magazine advert. This is because when the target audience
looks at the advert, they will automatically know it is about the digipak as they
know the front cover and because the artist name font is recognisable. I also
found that the photographs of the trees at sunset are also a part of the Brand
Identity as well as a recurring motif. This is because I found that when the
audience may see another album with trees at sunset they can make a visual
link to Landon Austin so if there is another album released by Landon Austin but
there is another photograph of a tree at sunset, the audience may assume it is
another album made by Landon Austin.
My overall promotional package is very effective with how it has stuck with the
theme throughout. The colour scheme has been consistent by using pink, purple,
orange, black and blue by editing photographs on Photoshop and by taking
photographs at sunset so I could capture some of the natural colours and the
light to set a relaxed and calming feeling to the photographs to make the overall
promotional package relaxing and calming. On the Music Magazine, I have
included ratings from popular music magazines such as NME and Q so that the
audience can get an idea of how good music magazines thinks the album is and
as the audience is aimed at people who listen to Indie, it persuades them to buy
the album as they trust the opinions of these music magazines. I have also
included the singles that would be well known to the audience on the advert
because from researching music magazine adverts, I have found the recurring
theme of including the artists most popular and well known singles because it
means that if they like the well-known singles that are being advertised on the
advert, the audience might but the digipak because they liked the advertised
songs so they might like the other songs on the digipak. The title and fonts on
both the digipak and the music magazine advert are the same. This is because I
wanted the audience to be able to make the connection between the advert and
digipak. This is because if I had done the tile different, there wouldnt be no clear
brand identity and also if the font was different, it would not flow nicely and the
audience may not link that the advert is for the digipak. For the whole
promotional package I have linked to the genre that I was best for the music is
Indie and I have made links from my promotional package because the research
that I have done album artwork , I found that Indie artists would use
photographs, art or patterns instead of themselves which I have used
photographs of trees. This is because Indie artists are all about the music and the
meaning behind the lyrics and not about the image like stereotypical Pop artists.
This links the Joan Lynch theory of Narrative as I have used the photographs to

link the feeling and meaning of the


music and it can be interpreted
deeply.

My music video and promotional


package are linked visually with
the cutaways of trees and nature
that I have used in the music video and in the promotional package, I have used
photographs of trees and sunsets on every panel of my digipak and my music
magazine advert. This then links to my music video and promotional package
thematically because it sets the theme of relaxation, calmness and also the
sense of love and meaningful emotions as sunsets are stereotypically seen as
romantic. As it is more relaxing and calm, it shows that my video and
promotional package is linked more to Indie because it uses photographs to
portray meaning without having someone to act it all out like a pop music video
does and also a pop digipak and video are more upbeat and brightly coloured.
My music video and music video link generically as it is linked to people mainly
into indie music (possibly girls even though it is aimed at both girls and boys).
This is because when I have edited the filter of my photographs to seem more
Indie and so they go together more in the digipak, they have resulted into
colours such as pinks, purples and Orange which stereotypically the audience
would assume that the digipak is more aimed at girls (Ann Oakley - feminist). My
music video links generically as it is aimed at young adults who can interpret and
understand the meaning from the lyrics and see it in the video (Stuart Hall encoding & decoding).