REPORT

October 2009 Apple App Store, BlackBerry App World & Android Market

New and noteworthy
» » Developers publishing applications in multiple application stores price their applications lowest on Apple’s App Store. The same application titles are priced significantly higher on BlackBerry App World and Google Android Market than on the Apple App Store. » » On the Apple App Store, Games and Social Networking applications have benefited most from in-app purchasing for free applications. BlackBerry App World prices have been increasing since mid-October, from $5.11 to $5.60 (+9.6%), while pricing on the Apple App Store and Google Android Market have remained fairly stable.

Distimo is an innovative app store analytics company built to solve the challenges created by a widely fragmented app store marketplace filled with equally fragmented information and statistics. Distimo Report provides in-depth reports for companies interested in the mobile application ecosystem providing valuable insight into important trends happening within application stores. Distimo Monitor offers mobile developers a free analytics tool to monitor their own and competitive applications across all app stores, without any adjustment needed to their application’s code. Founded in May 2009, Distimo is a privately held company based in The Netherlands. Learn more: http://www.distimo.com.

Distimo (c)2009, some rights reserved

Distimo Report October 2009 - Apple App Store, BlackBerry App World & Android Market
REPORT

As can be seen above, the average price of the daily 100 highest ranked applications on BlackBerry App World was around $5.33, while Apple’s average price was not even half of that ($2.50). This could be caused by BlackBerry’s policy to price applications at at least $2.99; we will explore this in more detail below. For Google Android Market, we distinguished the Applications and Games category; the average price for Applications was significantly higher at $3.26 than for Games ($2.72). The decrease in average price on the Apple App Store in the beginning of September was caused by MobileNavigator North America ($69.99) leaving the top 100. The average price for applications on BlackBerry App World has been increasing since we started tracking the store at the end of September, while the average price on the Apple App Store and Google Android Market have remained fairly stable.

October 15th, Apple introduced support for in-app purchasing for free applications. Since then, we have been monitoring all free in-app purchasing applications, and broke the 40 best performing applications down into the categories they were published in. Most of these applications were published in the Games and Social Networking categories (13 out of 40), followed by the categories Books and Entertainment.

Cross-store Publishers and Applications: Price Differences Publisher Gameloft Application 1 vs 100™ CSI: Miami™ NFL 2010 Handmark Astraware Casino Astraware Solitaire Astraware Sudoku SHAPE Services Hands-on Mobile IM+ for Skype Astrology Zone Premier Apple $0.99 $0.99 $2.99 $0.99 $2.99 $4.99 $1.99 BlackBerry $2.99 $2.99 $4.99 $7.99 $7.99 $7.99 $29.99 $4.99 Android $2.99 $2.99 $2.99 $4.99 $4.99 $0.99

Please note that applications published in BlackBerry App World need to be priced at at least $2.99. While some publishers use the same prices for their applications in all stores (like NBA Digital’s game NBA Game Time 2009-10), others use different prices for their titles in different stores. The publishers displayed above publish the same application titles in multiple application stores, but use different prices in different stores. The absolute price difference among stores is most extreme for IM+ for Skype, which is priced at $4.99 on the Apple App Store (on sale since May) and $29.99 on BlackBerry App World. Gameloft publishes applications in all three stores, and priced the games 1 vs 100 and CSI: Miami higher on both BlackBerry App World and Google Android Market than on the Apple App Store. NFL 2010 was even priced at $4.99 on BlackBerry App World, while it was priced at $2.99 on both Google Android Market and the Apple App Store. Handmark’s Astraware Casino is another example of an application priced much higher on BlackBerry App World ($7.99) than on the Apple App Store ($0.99).

As can be seen in the upper left graph, the average price of the 100 highest ranked applications on BlackBerry App World was significantly higher than on the Apple App Store and Google Android Market. To see whether this also applies to applications of the same publishers, we analyzed all publishers that publish applications in all three stores. Clearly, these publishers are using different pricing strategies, with BlackBerry applications again being signficantly higher priced. In some occasions the higher prices on BlackBerry App World were caused by BlackBerry’s policy to price applications at at least $2.99. However, as can be seen on the right, many of the more expensive applications on BlackBerry App World are priced higher than $2.99, leading us to conclude that the price differences among stores is not solely due to BlackBerry’s policy. Distimo ©2009, some rights reserved

Distimo Report October 2009 - Apple App Store, BlackBerry App World & Android Market
REPORT

Monthly highest ranked paid applications - Apple App Store (US) Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 App Tap Tap Revenge 3 Skee-Ball RedLaser Cartoon Wars CNN Mobile Backbreaker Football Police Radio Frogger Bejeweled® 2 I Am T-Pain MotionX GPS Drive Fling! Tweetie 2 emoji iEmoji icons - get smiley, emoticon keyboard F.A.S.T. -- Fleet Air Superiority Training! Publisher Tapulous Freeverse, Inc. Occipital BLUE CNN Interactive Group, Inc. NaturalMotion Christopher Coudriet Konami Digital Entertainment PopCap Games, Inc. Smule MotionX™ CandyCane atebits SpiceLoop SGN Price $0.99 $0.99 $1.99 $0.99 $1.99 $0.99 $0.99 $0.99 $2.99 $2.99 $2.99 $0.99 $2.99 $0.99 $0.99

Monthly highest ranked free applications - Apple App Store (US) Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Application Photoshop.com Mobile Cartoon Wars Lite Line Up FREE Fling (free) Alarm Clock Free BeerPong (Beirut) FREE Facebook Sex Jokes Free Marine Sharpshooter What's Your IQ? Real Racing GTI Pandora Radio Haunted 3D Rollercoaster Rush FREE Bump myStarbucks Publisher Adobe Systems Incorporated BLUE LabPixies CandyCane iHandySoft Inc. Corey Ledin Facebook QSoft Groove Media Inc. Trippert Labs Firemint Pandora Media, Inc. Digital Chocolate, Inc. Bump Technologies LLC Starbucks Coffee Company

Monthly highest ranked paid applications - Android Market (US) Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Application Advanced Task Manager Taskiller Full Pure Calendar widget (agenda) Weather Widget - Donate Open Home - Full MyBackup Pro Snap Photo Pro Better Keyboard dxTop : Home Alternative Power Manager Full Album Art Grabber Math Alarm Clock Beautiful Widgets twidroid PRO for twitter Bloo - Native Facebook App Publisher Arron La Thibaut Nicolas Francois DESLANDES Android Apps Better Android rerware.com Bratag Better Android Master Baron X-Phone Software, Inc. MyLittleBigApps AV Productions LevelUp Studio Zimmermann & Marban Dimitris Couchell Price $0.99 €0.70 €1.49 $1.49 $3.99 $4.99 $0.99 $2.99 $2.99 $0.99 UK£1.19 $0.99 €0.99 €3.39 $0.99

Monthly highest ranked free applications - Android Market (US) Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Application The Weather Channel T-Mobile My Account MySpace Mobile Unit Converter - ConvertPad Backgrounds AK Notepad TasKiller free Barcode Scanner Free Dictionary Org Compass Facebook for Android i Music US Yellow Pages Search ShopSavvy Places Directory Publisher The Weather Channel T-Mobile USA MySpace Mobile MathPad Software Stylem Media Andrew Kurniadi Thibaut Nicolas ZXing Team Baris Efe Bill Basaraba Facebook Green Code Yellowbook Big in Japan, Inc. Google Places Directory Team

Please note that application prices on Google Android Market are denoted in the seller’s home currency.

Distimo ©2009, some rights reserved

Distimo Report October 2009 - Apple App Store, BlackBerry App World & Android Market
REPORT

Monthly highest ranked paid games - Android Market (US) Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Application Nesoid (NES emulator) Farm Frenzy Robo Defense Maths Workout Plus Devilry Huntress Battle for Mars SNesoid (SNES Emulator) Goobers Vs Boogers GameBoid (GBA Emulator) Gensoid(Sega Genesis emulator) Jewellust Mystique. Chapter 2: The child Beatdown Boxing Fishin' 2 Go (FULL) Air Attack - Full Publisher yongzh HeroCraft Ltd Lupis Labs Software Workout Games Smartpix Games Larva Labs Ltd. yongzh WB Games yongzh yongzh Smartpix Games bendroid Requiem Software Labs, Inc CyxB Martin Eriksen Price $2.99 UK£3.00 $2.99 UK£1.49 $2.95 $4.99 $2.99 $1.99 $3.99 $2.99 $2.95 $2.99 $2.99 $1.50 $0.99

Monthly highest ranked free games - Android Market (US) Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Application Maths Workout Lite Solitaire Chess for Android PAC-MAN by Namco (FREE!) Labyrinth Lite Hyperspace LITE Sudoku Free Space War Tic Tac Toe 2 Player Reactor Jewellust lite Phit Droid OpenSudoku Snake Spades (free) Publisher Workout Games Ken Magic Aart Bik Namco Networks Illusion Labs Psychotron genina.com Lim Thye Chean PosiMotion cool cherry trees Smartpix Games mToy Roman Mašek AndroidFreeware.ORG bytesequencing.com

Please note that application prices on Google Android Market are denoted in the seller’s home currency.

Monthly highest ranked paid applications - BlackBerry App World (US) Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 App BigTinCan BuzzMe Pro THE Flashlight (Uses Camera Light) - One Touch MemoryBooster Bejeweled Aerize Optimizer - Memory booster - cleaner utility Call Blocker Pro TalkLock (TM) BeBuzz - Custom LED Colors WeatherBug Elite White Noise MP3 Ringtone Creator Crash Bandicoot Mutant Island MONOPOLY Here and Now Pipe Dreams - Challenging puzzle game QuickLaunch Publisher BigTinCan The Jared Company S4BB Limited Electronic Arts Inc Aerize Epic Applications CellAvant, Inc. Bellshare GmbH AWS Convergence Technologies TMSOFT Javatek Media Glu Games Inc. Electronic Arts Inc Epic Applications NikkiSoft Price $2.99 $2.99

Monthly highest ranked free applications - BlackBerry App World (US) Rank 1 2 App BlackBerry App World BlackBerry Messenger Pandora BigTinCan BuzzMe Facebook Viigo for BlackBerry WeatherEye ScoreMobile for BlackBerry Ka-Glom - Free Poynt Color ID - Free Dictionary and Thesaurus - Dictionary com QuickPull Free Blocked Traffic Free Snaptu Publisher Research In Motion Limited Research In Motion Limited Pandora Media, Inc. BigTinCan Research In Motion Limited Viigo Inc. The Weather Network Score Media Ventures Magmic Multiplied Media Corporation Motek Americas Inc. Dictionary.com, LLC Steelthorn Software Igor Shitarev Moblica Ltd

$9.99 $4.99 $2.99 $2.99 $2.99 $5.99 $4.99 $2.99 $6.99 $6.99 $6.99 $2.99 $4.99 11 12 13 14 15 6 7 8 9 10 3 4 5

Please note that applications published in BlackBerry App World need to be priced at at least $2.99.

Distimo ©2009, some rights reserved

Distimo Report October 2009 - Apple App Store, BlackBerry App World & Android Market
REPORT

Distimo custom reports
Next to this free monthly report, we deliver custom reports aimed at providing the specific mobile application store analytics that are relevant to your company. Currently, custom reports are available for the Apple App Store, Google Android Market, BlackBerry App World and Nokia Ovi Store. Other application stores will be available in the next few months. To get an idea of what kind of metrics we can provide, please see the table below. For more information on custom reports, please contact Remco van den Elzen at remco(at)distimo.com. Metric Popularity Data For the highest ranked applications for every category: - Application and publisher names - Daily ranking For the application store as a whole: - Highest ranked categories - Highest ranked publishers Pricing For every category: - Amount of paid and free applications - Average price for paid applications - Number of applications per price-point The highest ranked applications across stores, with for every application: - Application and publisher names - Application stores of distribution - Price in every application store

Cross-store

About Distimo
Distimo is an innovative app store analytics company built to solve the challenges created by a widely fragmented app store marketplace filled with equally fragmented information and statistics. Distimo Report provides in-depth reports for companies interested in the mobile application ecosystem providing valuable insight into important trends happening within application stores. Distimo Monitor offers mobile developers a free analytics tool to monitor their own and competitive applications across all app stores, without any adjustment needed to their application’s code. Founded in May 2009, Distimo is a privately held company based in The Netherlands. Learn more: http://www.distimo.com.

Disclaimer This work is licensed under Creative Commons License “Attribution Noncommercial-Share Alike 3.0 Netherlands”. This license is available for download at http://creativecommons.org/licenses/by-nc-sa/3.0/nl/. This license ables you to use, copy, spread, and build upon this work non-commercially, as long as you credit Distimo and license your new creations under the identical terms. All trademarks are the property of their respective companies.
Distimo ©2009, some rights reserved

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