AUGUST 2 0 0 8

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BIRKS & MAYORS’ CEO, THOMAS ANDRUSKEVICH
Gemstone Trends:
FIND OUT WHAT’S HOT
Diamonds inthe
Rough:
CANADA’S MINING BUSINESS
KEEPS ON GROWING
The Spider
Web’s Catch
MASTER GOLDSMITH,
MIKLOS VARGA
Brand and
Deliver
WHAT BRANDING MEANS
TO YOUR BOTTOM LINE
PLUS:
IN-DEPTH INDUSTRY, MINING AND TECH NEWS
Reputation
Box
ina Blue
August 08 Cover2.qxd:CJSept05_Cover.qxd 7/21/08 1:43 PM Page 2
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CJ_002_Siffari.qxd:Layout 1 7/21/08 2:46 PM Page 44
1-800-361-4611
info@morellato.ca
www.morellato.com
JCK Toronto
booth# 1211
August 10-11-12
Western canadian jewellery expo
booth# 127-128
august 15-16-17
expo prestige
booth # 827
august 24-25-26
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CJ_003_Morellato ad:Layout 1 7/21/08 2:26 PM Page 44
Coverage
you can count on.
Frank Damiani, owner of
Damiani Jewellers in
Woodbridge, Ontario
People
you can count on.
“My dad started this business more than
50 years ago and always said that being a
jeweller is a privilege because we are in the
business of helping people celebrate their
special occasions. Jewelers Mutual is there
to help make sure we continue to
do just that.”
—Frank Damiani
Damiani Jewellers, Ltd.
Woodbridge, Ontario
“I insure with Jewelers Mutual to protect
what I love. Jewelers Mutual insures only
jewellery and jewellery businesses, so they
understand my insurance needs
better than anyone.”
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CJ_005_Jewellers Mutual.qxd:JM_CanJwllr 2-07 7/21/08 3:33 PM Page 2
Why insure with Jewelers Mutual?
Jewelers Mutual Insurance Company has been protecting the jewellery industry for nearly a century.
We are proud to say we:
• Are the experts at insuring exclusively jewellery and jewellery businesses.
• Offer a broad range of coverages designed for all types of businesses in the jewellery industry:
appraisers, repair jewellers, designers, retailers, wholesalers, and manufacturers.
• Insure 10,000 jewellers in the United States and Canada.
• Are owned by our customers. We re-invest our profits so we can offer reduced rates, increased
services, and expanded coverages.
• Consistently receive an A+ Superior rating from A.M. Best Company.
• Produce numerous security materials, including two online training courses and a DVD. Our latest
course instructs retail jewellers how to sell safely and prevent retail theft.
• Support more than 80 jewellery industry events annually.
800-558-6411 • www.jewelersmutual.com
YourInsuranceExpert@jminsure.com
CJ_005_Jewellers Mutual.qxd:JM_CanJwllr 2-07 7/21/08 3:33 PM Page 3
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007_CJ_ HRA DPS.qxd:Layout 1 7/21/08 3:59 PM Page 44
8 CJ A U G U S T 2 0 0 8
CONTRIBUTORS Robin Gambhir, Sarah B. Hood,
Barbara Kingstone, Daniel Marquez
SALES
Lucy Holden INTERNATIONAL SALES MANAGER/
MARKETPLACE
TEL. (514) 383-8311 FAX (514) 383-7021
EMAIL lucy@rivegauchemedia.com
Jeff Yamaguchi ADVERTISING SALES
TEL. (416) 508-2382 FAX (416) 703-6392
EMAIL jyamaguchi@promediacommunications.com
Melissa Badr CIRCULATION/CUSTOMER SERVICE MANAGER
TEL. (416) 203-7900 FAX (416) 703-6392
EMAIL melissa@rivegauchemedia.com
Head Office 60 Bloor Street West, Suite 1106
Toronto, Ontario, M4W 3B8
TEL. (416) 203-7900 FAX (416) 703-6392
Montreal Office 555 Chabanel Street West, Suite 1507
Montreal, Quebec, H2N 2J2
TEL. (514) 383-8311 FAX (514) 383-7021
TOLL FREE 1-877-789-5351
Canada Post Canadian Publications Mail Sales Product Agreement No. 141550 The publisher does not assume any responsibility for the contents of
any advertisement and any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The
publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s
liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or part,
without the express written permission of the publisher. Canadian Jeweller magazine is pleased to review unsolicited submissions for editorial con-
sideration under the following conditions: all material submitted for editorial consideration (photographs, illustrations, written text in electronic or
hard copy format) may be used by Canadian Jeweller. and their affiliates for editorial purposes in any media (whether printed, electronic, internet,
disc, etc.) without the consent of, or the payment of compensation to, the party providing such material. Please direct submissions to the Editor,
Canadian Jeweller magazine.
ESTABLISHED 1879 AUGUST 2008 • VOL. 129, NO. 4
Subscription Rates
Canada — one year, $35; two years, $45; three years $55. United States — one year, US$44. Foreign — one year US$56 (Subscriptions include Buyers’
Guide issues.) 8% P.S.T. for Newfoundland, New Brunswick and Nova Scotia residents. Single copies — $5; Buyers’ Guide $40. Bulk rates — six or more
subscriptions, $17.50 per subscription per year (Canada only).
Change of Address
email: melissa@rivegauchemedia.com telephone: (416) 203-7900 ext 6109 fax: (416) 703-6392
or send your cover label and new address to Canadian Jeweller magazine, 60 Bloor Street West,
Suite 1106, Toronto, ON Canada M4W 3B8
Published by Rive Gauche Media II Inc.
Olivier Felicio President, Publisher | olivier@rivegauchemedia.com
Sonia Lowe Assistant to the President | sonia@rivegauchemedia.com
Bryan Soroka Director, Editorial & Communications | bryan@rivegauchemedia.com
Nikki Yeh Editorial Assistant | nikki@rivegauchemedia.com
Lisa Spiteri-Millar Art Director | art@rivegauchemedia.com
Kathy Toufighi Designer | design@rivegauchemedia.com
Stacy Karjala Designer | material@rivegauchemedia.com
Leslie Ross Designer | graphics@rivegauchemedia.com
Christine Ager-Smyth Production Manager | production@rivegauchemedia.com
Melanie Seth Accounting and Administration | melanie@rivegauchemedia.com
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009_CJ_Gen Scan.qxd:Layout 1 7/21/08 4:19 PM Page 44
Contents
table of
62
94
10 CJ A U G U S T 2 0 0 8
August 2008
Features
62 Canada: Diamonds in the Rough
The rising of Canada’s diamond production.
74 Reputation in a Blue Box
The strategy to Birks & Mayors Inc.’s success.
80 Viva Las Vegas
Coverage of the 17th annual JCK Las Vegas show.
84 Brand and Deliver
Building your brand as a jewellery retailer.
88 Bright Shades of Dark Hues
How chocolate hues are getting hot.
94 The Spider Web’s Catch
Inspiration behind a Hungarian-born goldsmith.
74
010-014.Contents.qxd:Layout 1 7/22/08 4:47 PM Page 10
table of
Contents
30
40
12 CJ A U G U S T 2 0 0 8
August 2008
Departments
14 Director’s Note
20 Product Showcase
30 For the Record
Ontario cuts deal for new diamond industry; 2008 JCK
goes platinum; new dates for MJSK Expo New York.
40 Who’s News
Frederic Buyle teams up with Riedenschild;
top designers awarded at Couture show;
new director at New Guinea Gold.
44 Stock Index
46 Mining News
AMEC awarded $150m Arctic Mining Project;
Richmont Mines to start drilling; update on Peruvian
labour strike.
50 Tech News
Lead Time extends advanced planning; students
in India make gold USB drives; Delcam’s new
ArtCAM JewelSmith 2009.
52 Tech Feature
Roland DGA introduces JWX-30.
54 Company Profile
Siffari
57 Bench
Ergonomics for jewellers at the workbench.
60 Retail
10 ways to stay afloat in choppy retail waters.
66 Face Value
How today's appraisers are arriving at values.
68 Market Watch
Top 100 men’s jewellery items.
110 What’s On
112 Showcase
115 Market Place
120 Fax Back
121 Last Word
010-014.Contents.qxd:Layout 1 7/22/08 4:47 PM Page 12
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013_CJ_Expo Prestige.qxd:Layout 1 7/21/08 4:40 PM Page 44
125 Years
and Counting…
P
h
o
to
:
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14 CJ A U G U S T 2 0 0 8
director’snote
FOR OVER 125 YEARS, CANADIAN JEWELLER HAS HELPED RETAILERS
across Canada build their business by providing them with insightful industry
news, trends and other salient information. I’m excited to say that this
longstanding tradition continues, and with a vengeance.
You might have noticed a change or two in the last issue, the most prevalent being
our cover featuring Ben Moss’ Brent Trepel. As you can plainly see with this issue,
which showcases Birks & Mayors CEO, Thomas Andruskevich, we’re going to
continue to feature Canada’s leading retailers, giving you a detailed and inside
look at their businesses and how they’ve bred success.
Our goal with CJ is to pay homage to your bottom line. And to accomplish this,
we hope you find our ongoing sections, such as Tech Feature, Star Watch, Mining
and Tech News and Stock Index, of exceptional value. Finally, we’re pleased to
introduce our Company Profile, which in this case, tells the story of renowned
manufacturer, Siffari.
On another note, we’re very excited about the Excellence in Design competition
for 2008. This year, we received over 80 entries from designers across the country.
PAGE 16
...................................
018_CJ.AUGUST_Editors.qxd:Layout 1 7/22/08 1:22 PM Page 14
16 CJ A U G U S T 2 0 0 8
director’snote
Three finalists were chosen from each of the five categories – Diamonds+
Coloured Diamonds; Canadian Diamonds; Pearls; Platinum and Coloured
Gemstones. So who will the winners be? You’ll have to wait until they’re
announced at JCK Toronto on Monday, August 11th, from 6 to 8pm at the
Intercontinental Toronto Centre.
To celebrate the event, we’re hosting an Award Ceremony and Reception at JCK,
complete with open bar, refreshments and h’ors d’oeuvres. And don’t forget to view
the winning designs in all their glory at our booth at JCK Toronto on Tuesday,
August 12th.
It’s plain to see that there’s a lot going on at Canadian Jeweller, and everyone here
looks forward to providing you with the information and expert advice to help
propel your business. We also welcome your insights, opinions and
recommendations to help us take the magazine through the next 125 years, so
please make sure to email or call with your words of wisdom.
To your success.
Bryan Soroka
Director, Editorial & Communications
Bryan Soroka
018_CJ.AUGUST_Editors.qxd:Layout 1 7/24/08 1:16 PM Page 16
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018-19_CJ_Rio Tinto ad Aug.qxd:Layout 1 7/23/08 3:10 PM Page 19
productshowcase
20 CJ A U G U S T 2 0 0 8
PANDORAMIXANDMATCHEARRINGLINE
The Danish line, Pandora, is a universe of jewellery, which
is created as a means for women to express their own personal style
in a unique collection of charm bracelets and matching jewellery,
handcrafted in 14K gold and sterling silver. Pandora introduces
a brand new type of earring that lets you create the right look
to match your mood, that special occasion or the hottest
fashions. Theearrings consist of a number of posts and charms
in sterling silver and 14K gold and no less than 80 different charms.
Choose a post and choose your charm to create a look that is uniquely
yours. Post prices start at $25. For more information, write 113 on
the Free Info Card on page 120.
FIRETRACE
GS Laboratories introduces Firetrace™,
which now makes it possible for clients to
accurately measure the light performance
of their diamonds. This technology
analyzes the light-reflecting properties
of a diamond and allows you to determine
how much life is in your stones - it is one
more way that GS Laboratories can help you ensure your
diamonds stand out in a crowd. For more information,
write 114 on the Free Info Card on page 120.
FLANDERS COLLECTION
In the Flanders Collection from Gee N’ Gee Importers, every
diamond is a brilliant shape with 61 facets. All stones are
sized small to big and are mined from the Northwest
Territories - certified Canadian diamonds. In order to achieve
brilliance, all the facets have to be positioned
in a precise way. Gee N’ Gee Importers is
known for anything to everything in
manufacturing of jewellery, as the
Company’s products and customers
speak for them - motivation is what has gotten the
Company started and habit is what keeps them going.
For more information, write 112 on the Free Info
Card on page 120.
CJ_ProductProfile.qxd:Layout 1 7/24/08 1:33 PM Page 20
productshowcase
22 CJ A U G U S T 2 0 0 8
JMUNIVERSITY
JMUniversity was established to further Jewelers Mutual’s
commitment to educating customers and the jewellery
industry about safety, security and insurance. As the
Jewelers Mutual virtual classroom for security and
insurance education, JMUniversity offers materials for
everyone. For more information, call 1-800-558-6411
or write 117 on the Free Info Card on page 120.
CANADIANROCKS
SGI is pleased to announce the launch
of its Canadian Rocks brand in Canada.
Offering a complete marketing program
for the independent jeweller, Canadian Rocks
offers a range of Canadian diamond products from
basics (earrings andpendants) to premiumprograms with
AGS documents. For a Canadian Rocks catalogue, contact
info@sungems.ca. For more information, write 118 on the Free Info Card on page 120.
QUARTZ COLLECTION
Siffari is proud to introduce the Quartz Collection.
All items are available in a variety of brilliant
colours - Lemon, Light Yellow, Mint Green,
Olive and Cognac. Siffari products are always
customizable in 10K, 14K or 18K and white or
yellow gold. Suggested retail prices range from
$550 to $2,000. For more information, write 116
on the Free Info Card on page 120.
CJ_ProductProfile.qxd:Layout 1 7/23/08 2:41 PM Page 22
productshowcase
24 CJ A U G U S T 2 0 0 8
THE HALLMARK OF QUALITY
CANADIAN DIAMOND
Simply, the best diamonds in Canada and 30 years
of uncompromising grading standards. Regal protects
the retailer with consistency, and guarantees it's grading
by any laboratory in the world. If you are paying less
for a diamond, then you are getting an inferior diamond.
Specialists in D to F colour, top makes, and outstanding
service. For more information, write 119 on the Free Info
Card on page 120.
As the leading publication serving jewellery retailers across
Canada, Canadian Jeweller is the place to build awareness
around your many products. Our Product Showcase is a
cost-effective, far-reaching means to do exactly that.
To find out how you can feature your exquisite designs and
related products/services in our Product Showcase, e-mail
olivier@rivegauchemedia.comor call 416.203.7900 x 6107 today.
IF YOU’RE READING THIS
PRODUCT SHOWCASE…
YOU KNOW IT WORKS
Shine a spotlight on your products and jumpstart your
sales with Canadian Jeweller.
CJ_ProductProfile.qxd:Layout 1 7/24/08 1:31 PM Page 24
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025_CJ_Arieli.qxd:Layout 1 7/22/08 10:52 AM Page 44
1. DIAMONDS & COLOURED DIAMONDS
Any piece of jewellery that puts diamonds or coloured diamonds in the spotlight.
Each design must have a minimum diamond content of 1 carat.
2. CANADIAN DIAMONDS
Entries must feature Canadian diamonds and be accompanied by certification
attesting to each diamond’s Canadian origin. Smaller accent stones need not
be Canadian.
3. PEARLS
The central design element in these entries must be natural pearls. Other
gemstones and diamonds can be used as accent stones.
4. PLATINUM
The overall metal content of these designs must be a minimum of 75%
platinum, but any combination of gemstones and gold may be used.
5. COLOURED GEMSTONES
These entries, which must feature coloured gemstones as the central design
element, will be judged on creativity.
2008 Categories
Winners of the 2007 Excellence in Design Awards,
Ring by Andrew Costen, Costen Catbalue Goldsmiths
and Design. Earrings by Julie Buchareff, JJ Buckar.
Ring by Alfredo Alvarez, Aurum Design. Pendant by
Varouj Tabakian, Jewellery by Varouj. Ring by Michael
DaCosta, Fortune Fine Jewellers. All photos by Ron Katz.
26 CJ A U G U S T 2 0 0 8
026-028.CJ.May_ExEntryForm.qxd:Layout 1 7/21/08 4:11 PM Page 26
A U G U S T 2 0 0 8 CJ 27
EXCELLENCE iN
design
Award Ceremony & Reception
Monday August 11th, 2008
630pm - 830pm
Open Bar, complimentary refreshments and
H'ors d'oeuvres will be served
Location:
Intercontinental Hotel
inthe OntarioRoom
The Annual
RSVP to sonia@rivegauchemedia.com
416 203-7900 ext 6101
026-028.CJ.May_ExEntryForm.qxd:Layout 1 7/24/08 1:12 PM Page 27
FORHOTEL ROOMRESERVATIONS
CALL: 1-800-661-9804
AUGUST 15 - 17, 2008
009_CJ_Western.qxd:Layout 1 7/23/08 3:13 PM Page 44
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029_CJ_GIA institute:Layout 1 7/22/08 11:11 AM Page 44
30 CJ A U G U S T 2 0 0 8
fortherecord
news
|
trends
|
events
Time for Silver to Shine
The Silver Institute has launched a consumer-
marketing element as part of its industry
programs. The“Silver Marketing Initiative”will
combine a media and grassroots campaign to
increase awareness and encourage consumer
purchases of sterling silver jewellery. It will also
educate the consumer and trade press on sterling
silver and be a source of market information and
product news on sterling silver. “The consensus
of our Executive Committee is that the time
is right to introduce an industry-supported
marketing program … with the initial focus
being onsilver jewellery,”said Michael DiRienzo,
Silver Institute executive director. Michael Barlerin
Associates, led by the former CEO of the World
Gold Council Americas, will develop and roll
out the program.
“In light of what has been happening to the
price of the other noble metals, nowis definitely
the time for silver jewellery,” Michael Barlerin
said. “I am also gratified by the response I have
already received from key members of the
jewellery trade when I told them that the SMI
was to be launched.”
GIA Scholarship Opportunities
Abound for 2009
There are more than 65 scholarships available
by the GIA that are collectively valued at over
$372,308, including $227,778 allotted to the
scholarshipfundby the GIA’s Boardof Governors
frominterest earned through GIA’s permanently
invested Endowment Fund. Applications for
scholarships from prospective students will be
accepted through Oct. 15.
The Institute’s Board has apportioned
$98,500 of the total amount for international
scholarships, which are available to anyone who
is not a citizen or permanent resident of the U.S.
Applications for international scholarships
were accepted for the first time in 2007 for the
2008 academic year and offered a chance to
study through either Distance Education or
on campus at GIA London or GIA India.
Matthew G. Stuller, GIA Board of Governor
and head of its Endowment Committee, said,
“In addition to last year’s expansion to London
and India, we are offering a newopportunity to
earna Graduate Gemologist diploma oncampus
at GIA Thailand for the 2009 school year.”
GIA Scholarship applicants only need to
submit one application to be considered for
all applicable scholarships. No application will
be accepted after October 15th, 2008.
Scholarship recipients are generally notified
in early December and must accept their
scholarship within 30 days of being notified.
To get more information about GIAscholarships
or to download an application form, go to the
GIA website, www.gia.edu/education, where
you’ll find a link to the scholarship section.
Hong Kong Show Invites East
Coast Manufacturers
The organizer of the 2008 Hong Kong Jewellery
and Watch Fair is bringing a select group of
jewellery manufacturers from two East Coast
states to the upcoming September fair.
Jewellery and jewellery-related companies
from NewYork and Rhode Island – two major
centres of the jewelry industry – are invited to
attend the show. Attendees must be first-time
participants to the jewellery fairs of CMP Asia,
organizer of the Hong Kong Jewellery and
Watch Fair.
CMP Asia has offered the following
incentives if the two states are able to recruit
10 companies: five nights free hotel stay in
Hong Kong for each company or a special
inventive of $500; an invitation to the opening
ceremony and fair reception; use of ClubElite
lounges at the fairground; a complimentary
fair directory; and free Airport Express train
tickets between the Central/Kowloon station
and the AsiaWorld-Expo station.
Bangkok Fair Adds Design
Pavilion
The 42nd Bangkok Gems and Jewelry Fair
(BGJF) will put homegrown and international
jewellery design talent in the spotlight with
the introduction of a new gallery, the Design
Pavilion. Fostering creativity, the new pavilion
will provide more value to both visitors and
exhibitors at the BGJF, while also recognizing
winning designs and providing inspiration to
other designers and professionals to develop
their capabilities, said BGJF Chief Executive
Somchai Phornchindarak.
To accentuate its importance, the Design
Pavilion will be located in a 500-square-metre
area in the BGJF’s main foyer in front of the
registration desk and will include two
sections. One will feature the designs of the 15
winners of the International Thai Jewelry
Awards. The other will be devoted to an
international presentation entitled “Gem
Visions 2009 by Enlightened – Swarovski
Elements.” The latter will feature designs
made of Swarovski's precision-cut genuine
gemstones and created stones.
The new pavilion comes on top of other
special show sections devoted to design,
including TGJ Elite Creations and Hot New
Design, featuring more than 100 entries, as
well as a special exhibition by the Thai Silver
Exporter Club. BGJF is scheduled from
September 11-15 at the world-class exhibition
centre Challenger in Bangkok, Thailand.
New Dimexon Ads Underscore
Nature of Diamonds
Jewellery manufacturer and Diamond Trading
Co. sightholder, Dimexon Group, announced
the launch of their second global advertising
campaign. The campaign, entitled “Elements”
and shot in various locations throughout
South Africa, focuses on nature, underscoring
the point that diamonds come from the earth.
Ineachof the ads, models wear diamondjewellery
while being framed by natural backdrops
including snow, the beach, a waterfall and a forest.
Dimexon's headof marketing, Sagar Joshi, said
the newcampaign showcases the Company as an
“end-to-end manufacturer.” “The campaign’s
international look perfectly compliments the
Dimexon Group's status as one of the world’s
largest and most trusted diamond and
jewellery manufacturers,” Joshi said.
Silver bracelet
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Round and Larger C-Type
by Paul Picot
The Paul Picot C-Type range has long occupied
an enviable position in the world of exclusive
diving watches. Striking shapes, distinctive
colours and successful innovative features give
this extraordinary chronograph its uniqueness
and its exceptional character. The Paul Picot
48mm C-Type is opening a new chapter and
gives a new insight into the collection.
The new 48mm C-Type is available in three
versions. Paul Picot draws attention through
its art of playing with shape, design and
different materials. The version in titanium
and 18-carat rose gold, produced in a limited
edition of 200 pieces, is an extraordinary
timepiece. The bezel, the crown, the pushers
and the surface of the horns and end-pieces
are made in solid 18-carat rose gold. The use
of noble materials, as well as the subtle
combination of black and gold make the
titanium and rose gold 48mm C-Type an
elegant watch.
The two all-titanium models, produced
in limited editions of 500 pieces, are
characterized by their sporty look. They are
mainly distinguishable by a subtle interplay of
colours. In the first version, which is entirely
in the colour of titanium, only the bezel is
edged with black, while, in the second version,
the tips, horns and bezel are also black.
Ontario Cuts Deal for New
Diamond Industry
Ontario has taken the next step to expand its
new diamond industry. As a result of an
agreement in principle between the McGuinty
government and De Beers Canada, operator
of Ontario’s first diamond mine, activities such
as cutting and polishing will be expanded
in Ontario.
The province and De Beers Canada have
agreedthat 10%of theVictor Mine’s production,
by value, will be made available for activities such
as cutting and polishing in Ontario. De Beers’
Diamond Trading Company will be offering an
estimated $25-million worth of rough stones a
year to a designated buyer or buyers, known
as Sightholder(s). The Sightholder(s) will be
chosen through an international competition,
and will be expected to set up processing
operations in Ontario. “This agreement opens
the door to a vibrant Ontario diamond
cluster that could one day include diamond
trading, jewellery manufacturing,
marketing, tourism and other activities,”
said Northern Development and Mines
Minister Michael Gravelle. “De Beers
Canada’s investment will create a $6.7
billion in GDP economic impact,
contributing to sustainable growth in the
First Nation communities of James Bay,
Northeastern Ontario and Ontario,” said Jim
Gowans, President and CEO, De Beers Canada.
Precious3 Debuts at 2008 JCK
Las Vegas Show
Taché Jewelry, a division of Taché USA Inc.,
debuted Precious3, a unique new blend
including three of nature’s most noble metals
– gold, platinum and silver at the 2008 JCK
Las Vegas Show to rave reviews. This new
contemporary alloy offers the look, feel and
value of fine gold jewellery, but retails for up to
50% less, making it an affordable alternative
to fine gold jewellery that may just take the
industry by storm. In fact, according to Victor
Weinman, President and CEO of Taché USA
Inc., “I have never seen such interest and
excitement around a product in the thirty
years that I have been attending trades shows.”
Over the past year with the price of gold
near record levels, Taché Jewelry saw an
opening in the market and worked for nearly
one year along with a highly skilled algorist to
research and develop this proprietary blend,
Precious3. “One year ago, I realized that quite
a number of high turning items were being
passed over by customers and had to be
discontinued due to the retailer price not
being maintained because of the rising price
of gold” says Weinman. “It was then I
realized that there was a huge opportunity.
The result is Precious3; a stunning and
affordable option to fine gold jewellery.”
Precious3 jewellery is available in
two colours including Precious3 Yellow, a
warm, soft and lustrous colour and
Precious3 White, which has a bright white
and radiant finish. Precious3 can be
treated just like gold including resizing
and cleaning; it is strong, durable and
highly tarnish resistant. In the coming
months, Taché Jewelry will launch
a consumer friendly website,
www.precious3.com. In addition,
Precious3 will also be available at
fine jewellery, specialty and
department stores nationwide.
Taché Jewelry believes that Precious3
is today’s alternative to gold that
will appeal to the consumer and
retailer whether the price of gold
continues to soar or not.
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2008 JCK
Goes Platinum
Retailers looking for
designs in platinum did not need to search far
at the 2008 JCK show. From manufacturers
identifying and acting upon consumer
demand for coordinated three-ring platinum
wedding choices, to designers unveiling
platinum fashion accessories for every price
point, the precious metal had an increased
visibility on the show floor.
The gathering point for the platinum
industry was Platinum Guild International’s
Platinum Pavilion, a luxurious oasis from the
trade show floor, featuring 35 platinum
exhibitors. Additional platinum presence was
also found in the Platinum Signage Program
Kiosk. Launched in February 2008, the
Platinum Signage Program provides free
platinum signage to retailers. The signage,
which replicates PGI-USA’s three-platinum-ring
advertising campaign, captures consumer
attention while acting as a visual prompt for
sales associates. Retailers are able to customize
their signs withone of 50 manufacturer products
shots. While retailers may signupfor the program
online at their convenience, the PlatinumPavilion
offered a Platinum Signage Program Kiosk so
attending retailers could sign up for free in-store
signage by walking through a user-friendly
online application.
“The Platinum Signage Program Kiosk
generated approximately 150 signage orders, and
we anticipate those numbers will continue togrow
as the program continues to gain momentum,”
said Jenny Luker, Senior Vice-President of PGI-
USA. “We hope that more manufacturers and
retailers will take advantage of this opportunity
and tap into the millions of consumer
impressions these visuals witness each month.”
2008 JCK Show exhibitors, such as Jay
Gilbert, founder of Coast Diamond, expressed
their gratitude for the Platinum Signage
Program Kiosk. “By having the kiosks readily
available at JCK, our retail partners realized
that by not signing up for PGI’s Platinum
Signage Program, they were literally leaving
money on the table,” said Mr. Gilbert.
A Golden Celebration
In November 2008, the Canadian Gemmological
Association (CGA) will celebrate 50 years of
training gem trade professionals and building
consumer trust andconfidence. Tocommemorate
this major milestone, the CGA’s annual
conference will highlight the theme,
“Honouring Our Past, Sharing Our Future.”
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The conference, to be held on November 7, 8
and 9, 2008 at the Dominion Club at One
King West in Toronto, will feature displays
and activities to mark the anniversary.
John Koivula, Chief Gemmologist, GIA
(Gemmological Institute of America) will be
the keynote speaker. Also speaking at the
conference will be: Clark McEwen of Gemesis
Diamonds, Dr. Jack Ogden, CEO of the
Gemmological Association of Great Britain, Brad
Wilson of Alpine Gems, Richard Drucker
of Gemworld International, Willow Wight,
Canadian Museum of Nature, Duncan Parker
of Harold Weinstein Ltd., plus many others.
The social highlight of the conference will be
Saturday night’s gala dinner and dance. The gala
dinner and dance will follow a Liquid Ruby
cocktail reception where conference sponsor,
True North Gems, will showcase jewellery designs
featuring rubies fromtheir Greenland properties.
15th Anniversary for House
of de GRISOGONO
To celebrate the 15th anniversary of the house
of de GRISOGONO, Fawaz Gruosi is letting
himself be carried away by a whirlwind of
unprecedented creativity. The famous
jeweller, who is presented as one of the most
gifted of his generation, has chosen this year
to extol the very essence of noble materials
and precious stones, bringing them together
in a festival of the most sparkling jewellery.
In total, there are no less than 330 pieces
that make up the new de GRISOGONO
jewellery collection unveiled at Baselworld
2008. Famous for his innovative, often
imitated ideas, Fawaz Gruosi, founder of the
de GRISOGONO brand, has invented
precious rings and pendants that can be
adjusted according to your desires. Sporting
13 different colours, set or not, each ring
from this new collection displays a half-
spherical shape that means it can be
harmoniously added to one of its sisters.
Alone, the ring affirms its elegance and
originality thanks to its sensual curves and
sophisticated scroll finishes. Reunited, the
two pieces form a voluptuous piece of
jewellery that will fill with wonder and
sparkle during a prestigious event. Developed
on an identical concept, the de GRISOGONO
pendant plays around with colour and
attempts unusual blends between gemstones
that come from the four corners of the earth.
Martini Settings and
Leverback Earrings
Findings, Incorporated is offering wide mouth
martini settings and earrings all with pre-seats.
Sizes now range from 2.5mm to 8mm as
settings or as earrings with .030 friction posts
or .034 threaded posts. The Company is also
unveiling newly designed and engineered
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leverback earrings that are 11% lighter in weight
than their existing styles. Available with a ring
or fleur de lis in 10k, 14k and 18k.
Findings, Incorporated is a leading producer
of precious metal findings, offering a broad
range of style options for manufacturers and
wholesalers since 1945. Additional information
is available on the Company’s website
www.findingsinc.net.
JCKVegas Wraps Up
The 17th Annual JCK Las Vegas event
provided jewellery retailers from 72
countries with new business insights to
weather the current economy, new products
to reach new market segments, and future
trends such as nature-inspired and green-
themed designs to bring back to their stores.
During the five day show, retailers
representing virtually every market size had
the chance to meet with 3,100 manufacturers
and suppliers from over 20 countries,
offering everything from diamonds, gems
and watches to equipment technology and
packaging – all of the key products, services
and technologies needed for a successful
retail business.
“Although retailers and exhibitors are
challenged by the current economic state, the
show provided an efficient and effective way
to do business; network and learn from the
industry’s thought leaders and ultimately walk
away with actionable steps towards managing
their businesses,” said Dave Bonaparte, Group
Vice President of JCK Events. “Manufacturers
reported having very positive results at this
year’s event by meeting with every level of
buyer and merchandiser from large retail
chains and independent jewellery stores to
wholesale, catalogue and even the Home
Shopping Network.”
The JCK Las Vegas floor was buzzing with
activity and celebrity sightings including,
Kathy Ireland for House of Taylor; renowned
Pianist Derek Paravicini and actress Shari
Belafonte for Simon G; Playboy’s Girls Next
Door star Holly Madison for Jacob & Co.;
beauty guru Adrien Arpel for Viva Time;
American Gladiator Mike O’Hearn for Croton
Watch; and Miss France Valerie Begue for
Bertolucci. Celebrities who attended the show
supported various manufacturers who were
launching new lines.
“JCK was an extremely successful show for
our medium-priced ranged line,” said
Agostino Magni, President of Rebecca, who
was featured in the VicenzoOro Italian
Pavilion. “We wrote $3 million worth of
orders, so needless to say we are very satisfied
with the results.”
“The showexceeded our expectations, which
were lower due to the impact of the recession,”
said Derek Palmer, Global Marketing Director
of Plucenik. “However, sales were better than
last year and we attribute that to our strong
partnerships with financially strong players.”
2nd Annual Saul Bell Design
Award Emerging Artist
Competition Invites Entries
Rio Grande invites young jewellery designers
to enter their original designs for the second
annual Saul Bell Design Award Emerging
Artist competition. The Emerging Artist
competition celebrates both the future of the
jewellery design industry and the fresh ideas
and boundless energy of youth. All finished
pieces entered must be wearable jewellery. A
panel of judges, all experts in the jewellery
industry, will choose winners based on the
finalists’ innovation and uniqueness of their
design and quality of workmanship.
The Saul Bell Design Emerging Artist
Award competition is open to students and
young jewellery designers 18 years of age or
younger. Deadline for entries is December 12,
2008. Instructors interested in having their
students participate in this one-of-a-kind
competition may call 1.800.396.9896 ext. 13265
36 CJ A U G U S T 2 0 0 8
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A U G U S T 2 0 0 8 CJ 37
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or e-mail to marketing@riogrande.com for a
brochure. Visit www.saulbellaward.com for
more information about the Saul Bell Design
Emerging Artist Award and the specific
guidelines for the 2009 competition.
Rado Presents 2008 Collection
Rado Switzerland, a brand best known for its
selection of materials and design for watch
making, focuses on scratch-resistant technology
for its 2008 collection. Among the new
designs from the Rado family is the “world’s
hardest watch,” which is featured in the
original collection. A few other feature pieces
this year include:
• Rado True: the true collection embraces
innovation with satin brushed and decorated
high-tech ceramics – two new technologies
which are scratch-proof with sapphire crystal
finishes in white, black and platinum.
• Rado Sintra: scratch-proof, high-tech ceramic
with 18 carat gold elements and set with
sparkling precious jubilee diamonds –
originally launched in 2006 for a breast
cancer awareness with diamonds set on pink
ceramic. Only five of these Sintra Jubilé Pink
watches were made for Canada and 10% of
sales went to fund breast cancer research.
Dalumi Develops Online
Inventory
Continuing its philosophy of making a difference
for its clients, the Dalumi Group has developed
an online inventory, allowing customers to access
the Company’s latest stock availability. “We’ve
developed a live inventory approach for sourcing
our diamonds,” explains Yuval Kemp, Dalumi’s
Head of Marketing and Business Development.
Kemp points out that “for the first time our
customers can access the Dalumi diamonds
they need at the click of a mouse.” The
inventory includes thousands of diamonds
and is continuously updated with 500 new
diamonds every month. Clients can search the
Company’s complete certified diamond stock
according to shape, colour, clarity, weight and
lab. Helpful order management tools ensure
added efficiency and convenience. By clicking
on detailed inventory reports with prices and
a personal order history, customers can keep
track of their account and all expenditures.
Dalumi is delighted with the response to the
pilot stage, which has led to numerous new
transactions. The Company believes that a
considerable portion of its certified business
will now move online. Clients can register at
the Dalumi website www.dalumi.com.
GemEx Systems’
10th Anniversary
At JCK Las Vegas, GemEx® Systems, Inc.
proudly announced the celebration of its
cornerstone 10th anniversary. Providing the
light performance standard in the diamond
industry since 1998, GemEx technology is
being embraced by an increasing number of
jewellers seeking to enhance the buying
experience for their customers as well as
increase their ability to market stones in a
variety of price points and increase sales.
The GemEx BrillianceScope® Analyzer, which
uses patented imaging spectrophotometer
technology, measures a diamond’s white light
(brilliance), colour light (fire) and scintillation
(sparkle). It then rates each of these three
measures compared to other diamonds of the
same shape. The scale for each shape was set
by measuring thousands of diamonds to
determine the highest and lowest amount of
white light, colour light and scintillation
possible for each shape. The final result is a
Light Performance Report that accompanies
every diamond and includes three bar graphs
and an image of the diamond under five
different light views used for measurement of
Light Performance.
GemEx is the brainchild of Randall Wagner
and Kurt Schoeckert, two Wisconsin-based
engineers who developed the BrillianceScope
Spectrophotometer and had the business insight
to see the strategic role such an invention
could hold in the luxury jewelry industry.
In addition to the Light Performance
Report, GemEx has expanded to offer Live
Report™, online reports that allow customers
to view a diamond under the five different
light views as seen under the BrillianceScope
Spectrophotometer. Customers can use a Live
Report to enhance any of these images to view
the unique details of a purchased diamond.
This digital diamond report can also be used
to compare two diamonds and acts as a
database for all information pertinent to a
unique diamond. Each Live Report displays all
of the data provided on the hard copy of the
GemEx Light Performance™ Report that comes
with every GemEx rated diamond, as well as
the diamond’s dimensions and traditional 4C
rating information when available.
Le Vian® and In Style Forecast
2009 Trends
Eddie LeVian, designer and CEO of Le Vian
Corp., the 500-year-old fine jewellery with a
storied past as gem collector and jeweller to
royalty, joined top industry guests at Le Vian®
Red Carpet Revue 2009, the much anticipated
JCK Las Vegas event benefitting Jewelers for
Children at the Toscana Ballroom at the
Venetian Hotel.
Le Vian® Red Carpet Revue celebrated its
two year partnership with In Style, the
magazine for celebrity trend spotting, to an
audience of 400 of the industry’s top leaders,
from retail to industry organizations to press.
“It was amazing to see hundreds of the most
important decision makers in the industry
attend our event during JCK show hours and
stand for over an hour in a packed ballroom to
hear Le Vian’s forecast,” stated Eddie LeVian.
Cory Kessler, the CNN.com news
commentator and Le Vian spokesperson, and
Dina Carlson, promotion manager at In Style,
began the presentation with a historical tidbit
about the Red Carpet and commentary on the
importance of colour, then wowed the audience
with a fascinating recap of the 2008 trends in
fine jewellry and fashion, with examples of
which celebrities wore Le Vian® and the styles
and colours of gowns chosen. “It shows that we
were ontarget with the 2008 forecast as LeVian®
Chocolate Diamonds™brand brown diamonds
were hot, are hot, as we predicted they would
be at last year’s event,” stated Eddie LeVian.
About the evening’s exciting festivities and
his role over the past six years as trend
forecaster for the fine jewellery industry,
Eddie LeVian stated, “Through our Red Carpet
Revue events, we are crafting a perfect union
between two luxury worlds – high style fashion
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trend forecasting and glamorous handmade
fine jewellery designs using rare diamonds and
gems. Le Vian® designs are loved and collected
by a diverse clientele, from young couples
buying first rings, to billionaire royals investing
in high-carat statement pieces,” he continues.
“But it is our work with celebrities who choose
Le Vian® for their red carpet appearances at
Hollywood award shows, movie premieres
and events that have allowed us to spot the
trends, provide and create the trends, and tell
our collectors all about it. This is what you have
witnessed here today and which has
transformed the House of Le Vian® into the
fashion couture fine jeweller of choice. And
the industry is following our lead.”
New Dates for MJSA
Expo NY 2009
Manufacturing Jewelers and Suppliers of America
(MJSA) has announcednewdates for its flagship
show, MJSA Expo NewYork, which will be held
March 8-10, 2009, at the Jacob K. Javits
Convention Center in New York City. Show
hours are from 10am to 6pm on Sunday and
Monday; 10am to 3pm on Tuesday.
MJSAExpo NewYork is the largest and oldest
trade show in the U.S., dedicated to the design
and manufacturing of jewellery, with the latest
supplies, machinery, components, services and
finished products all under one roof. The show
features more than 400 booths, thousands of
national and international buyers and a full
roster of seminars and training.
The show also features two annual
presentations: the MJSA Vision Awards, which
recognizes designers whose work will have a
profound influence on the future of jewellery
design, and the MJSA Innovation Awards,
which recognizes the most creative tools,
technologies, and processes introduced
during the past year.
For more information about MJSA Expo
New York, visit mjsa.org. For information on
exhibiting at the show, contact Bruce Coltin,
MJSA sales and marketing director at
1-800-444-6572, ext. 3023 or email
bruce.coltin@mjsa.org.
WhatisMoissanite.com
Educate Consumers
Charles and Colvard, creators of Moissanite™,
have unveiled a new interactive website,
WhatisMoissanite.com, to help consumers
understand moissanite. The new site, which
launched during the second quarter, is user
friendly and works to educate the public
about beautiful lab-created moissanite –
what it is, how it came to be and why it
stands out from other jewels and gemstones.
In addition, the site was developed as an
educational web link for retailers who sell
Charles and Colvard jewellery.
“The marketing and advertising of gemstones
and jewels, particularly on the Internet, can be
confusing and, in some cases, misleading to
the public” says Charles and Colvard CEO
Bob Thomas. “Fromthe earliest days of Charles
and Colvard, we have consistently attempted
to accurately describe our beautiful jewel,
and on whatismoissanite.com, consumers will
find fully documented information that serves
as an excellent tool in helping them identify
and truly understand why moissanite is such
an amazing jewel.”
Smart Source
Sy Kessler Sales, Inc. introduces its latest Smart
Source Catalog of innovative jewellers’ equipment,
tools and supplies, all of which are available
fromleading jewellery supply houses worldwide.
The catalogue contains 124 full colour pages
featuring GemOro Superior Instrument’s line
of powerful ultrasonics, steam cleaners, digital
scales, microscopes, gemological instrumentation,
loupes, CZ master sets, diamond/moissanite
testers, watch battery changing tools and more.
Visit http://sykessler.com/2008catalog.pdf
to download a copy.
WEIL Presents
nabucco cuore caldo
The nabucco cuore caldo is the latest exceptional
timepiece from RAYMOND WEIL. The
independent Swiss watchmaker has unveiled
this double chronograph with power-reserve
indicator – a first in the history of the
Company, produced in an exclusive limited
edition of 500. The nabucco cuore caldo
split-second chronograph with power-reserve
indicator, in a limited edition of 500
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(each timepiece is numbered 001/500 to
500/500 on the case-back), reinforces the link
between RAYMOND WEIL and the world
of chronographs and men’s mechanical
watches. It has the same charismatic design
as the nabucco collection – 46mm in
diameter, water-resistance to a depth of
200m (660ft), and immaculate finish – a
combination of factors that have already
made this collection an international
success, and are certain to ensure the success
of this new, exceptional timepiece. nabucco
cuore caldo has an ETA bi-compax 7750
mechanical movement with self-winding
chronograph, along with two additional
complications: a split-second hand, for the
first time in RAYMOND WEIL’s history;
and a 42-hour power-reserve indicator.
Thanks to the ETA bi-compax movement,
RAYMOND WEIL’s engineers and designers
have been able to playfully associate a
power-reserve indicator at 6h30 with a
30-minute subdial at 3 o’clock and a 60-second
subdial at 9.
To coincide with the launch of the nabucco
cuore caldo limited edition, the Swiss
watchmaker is presenting a range of luxury
male accessories – another brand innovation.
Each limited edition of the nabucco cuore
caldo is presented in a luxury box-set along
with an elegant, matching pair of fluted
round cufflinks in gold-plate, steel and
carbon fibre; and a brass/carbon fibre
ball-point pen. The pen’s top and barrel
have a satin finish with carbon fibre inserts.
Each end features the brand’s gold-plated
monogram, recalling the 18-carat pink gold
used for the nabucco cuore caldo.
McKinney Weaving Retail Web
In efforts to move its new brand forward,
McKinney Jewelry has devised an e-commerce
system by which every time an item is
purchased on the web, the closest retailer to that
of the consumer will receive 40% of the total
price of the sale (excluding shipping and tax).
A customer logs onto McKinneyForMen.com
and places his or her order. Upon check-out, he
or she is prompted to input a credit card billing
address as well as a store code. When no code is
entered, by default the sale is automatically
credited to the closest store. At the point of
purchase, the credited retailer automatically
receives an email from McKinney detailing
the item sold, customer contact information
and the dollar amount the store is to receive
on the acquisition. The check for the 40% will
be mailed to the McKinney retailer within 30
days of the customer purchase. [CJ]
fortherecord
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031_CJ_Thomas Sabo Zopponi.qxd:Layout 1 7/22/08 11:21 AM Page 44
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who’snews
40 CJ A U G U S T 2 0 0 8
INDUSTRY LOOKS OUT
FOR PAMELA FROMAN
InDesign Magazine recently identified
Pamela Froman as a designer to watch this
year. “Generation Next: 10 jewelry designers
to watch in 2008” polled a panel of top fine
jewellery retailers and industry experts to
determine the up-and-coming artists who
are sure to be the next big names in jewellery
design. Froman’s unique design aesthetic,
master craftsmanship and the versatility of
her pieces earned her a place among this elite
group of designers.
According to one of the panel members,
World Gold Council’s Duvall O’Steen, “Pamela
has literally reinvented tri-colour gold. [Her
pieces] are unlike anything else on the
market.” Another panel member, Reinhold
Jewelers owner, Marie Helene Morrow, says,
“Pamela doesn’t overlap with any other
designers. Her hand-hammered technique is
completely different and unique to her. These
pieces are extremely versatile and can be worn
every day and for any occasion.”
Froman began her career in Paris,
designing jewellery for top European
couturier salons. She was awarded the title of
“Rising Star” when she debuted her
collection of fine jewellery at the 2006 JCK
Show in Las Vegas. Froman hand-selects
exquisite diamonds, unique gemstones and
rare pearls, pairing them with platinum, 22k
and distinct colours of 18k gold to create her
unique pieces.
Pamela Froman
Saul Bell Design Award
for Thomas Dailing
Frederic Buyle watch
FREDERIC BUYLE TEAMS
UP WITH RIEDENSCHILD
World record-breaking freediver Frederic
Buyle is famous for plunging into the sea for
his breathtaking underwater photography.
But Buyle's latest plunge is equally breathtaking.
“The Ultimate Diver," the limited edition,
precision diving watch that Buyle is designing
and developing in partnership with Riedenschild
Original Watches, the Germanmaker of luxury
timepieces, is taking Europe and America by
storm. "Our partnershipwithFrederic couldn't
be more fitting," said Riedenschild president,
James Newell. "Riedenschild is a truly unique
company, and the watch we're developing
with Frederic is a one-of-a-kind treasure."
Only 299 of these stunning black-faced
automatics are being produced and marketed
throughFredericBuyle'swebsite,www.nektos.net
and www.riedenschild.de/english. "I take
great pride in my diving and my photography,
which I endeavor to produce as honestly as
possible, without breathing aids, special
equipment, lighting or digital enhancement,"
Buyle said.
RiedenschildOriginal Watches arecomputer
calibrated during a design process that
generally takes six-to-seven months. The first
four months are spent designing the new
model and engineering a prototype. If the
prototype meets Riedenschild's standards, the
component parts are manufactured and then
hand-assembled by craftsmen.
RIO GRANDE
CONGRATULATES WINNERS
During JCKLas Vegas, Rio Grande congratulated
the grandprize winner and14categorywinners
of the eighth annual Saul Bell Design Award
competition. More than$30,000 inprizes and
awards was presented.
The competition challenged designers as
they created innovative pieces in any of six
jewellery categories, including the Swarovski
Create Your Style Award, which was open to
pieces consisting of 80% Crystallized
Swarovski elements and awarded $5,000 cash
to its winner.
Winners were selected by a panel of
judges, including Phyllis Bergman of
Mercury Ring, Colleen Chiron of Swarovski
and many more.
The following are some of the 2008
Gold/Platinum Category Winners:
• Thomas Dailing of Wisconsin, USA, grand
prize of $10,000 Rio Grande Gift
Certificate, creator of “The Nautilus;” the
primary gem is a 3.76-ct. faceted red
tourmaline phantom spinner set in a
semi-bezel that spirals outward to the edge
of the pendant.
• Sowon Joo of Ithaca, New York, second
place prize of $1,000 Rio Grande Gift
Certificate; creator of “Pistil (Inception);”
this 18KY and sterling silver brooch, part
of a series of 10 pieces, each celebrate a
different stage of life. Features a number of
brilliant-cut diamonds. Fabricated using a
hydraulic press and a variety of soldering
and stone-setting techniques.
CJ_JJ08_Whosnews.qxd:Layout 1 7/21/08 1:45 PM Page 40
who’snews
TV PRESENTER TO BE
FACE OF BRAND
TV presenter, Amanda Lamb, is to be the face
of gold jewellery designer Ortak, it has been
confirmed. The public face - who has
appeared in A Place In The Sun, as well as in
promotional material for Scottish Widows - is
to model gold jewellery for the brand's new
collection. "I am already coveting several
pieces of their new collection and planning
outfits around them," said Lamb.
The collection, whetting the presenter's
appetite, is inspired by 1940s fashion,
evoking the past while being situated firmly
at the "cutting edge of the fashion industry,"
reveals Ortak. To be unveiled this October,
the campaign is to precede a new image for
the organization’s 12 stories in Britain.
TOP DESIGNERS AWARDED
AT COUTURE SHOW
Platinum Guild International (PGI-USA)
joined forces with Couture, North America’s
premier jewellery event, to award six
distinguished manufacturers during the first
NEW GUINEA GOLD
ANNOUNCE NEW DIRECTOR
Garry Edwards has been announced as the
new director of New Guinea Gold. Mr.
Edwards is a fellow of the Australian Institute
of Company Directors and holds an MBA.
Since 1995, he has been CEO and director
for mining companies in Australia and
Canada, and before this period, he worked
for KPMG's Arawa and Rabaul offices. New
Guinea Gold also announced Paul Schultz as
its new chief financial officer.
The Company is Papua NewGuinea's leading
junior explorer and miner and has completed
more than 75,000 metres of drilling at 12
sites, finding gold copper-gold-molybdenum
mineralization at 11 and extensive alluvial gold
at the 12th plant. It is now focusing on three
areas and eight potential sites at the Sinvit mine
in East New Britain where it plans to produce
35,000 ounces of gold every year.
FASHION DESIGNER TO
CREATE GOLD JEWELLERY
A top fashion designer is set to create a new
range of gold and diamond-based jewellery
for Kirtilals. Rohit Bal and the jewellers will
launch two lines over the course of the year,
with a set of men's accessories also planned,
reports the Indo-Asian News Service.
Speaking to the news provider, Mr. Bal
said: "There is lot of intricate embroidery
design work in garments. And we plan to
have jewellery with embroidery designs."
The fashion expert may also release a range
of jewellery based on his own sartorial
creations, he added.
According to Seema Mehta, who oversees
the design department at Kirtilals, Bal has
been designing bridal wear for the family
who run the jewellers for some time. The
first collection of jewellery from Mr Bal is
expected to be launched in September.
In 1996, Time magazine dubbed the
designer "India's master of fabric and
fantasy." Bal created his first line of clothing,
traditional wear for men, in 1990. [CJ]
annual Platinum Couture Style Challenge.
The contest, judged by top fashion/industry
media and Hollywood stylists, was a multi-
category design competition that allowed
exhibiting Couture designers to draw
attention to the most distinguished platinum
pieces. The winners received an official
Platinum Couture Style Challenge trophy
and each will be featured in at least two of
PGI’s consumer media programs in 2008-2009.
Winners of the 2008 Platinum Couture
Style Challenge include:
• PlatinumCoutureRedCarpet: EricaCourtney
- Courtney won for a platinum lariat
comprised of 315.24 carats of black diamonds
with platinumand diamond stations.
• Platinum Couture Luxury for Everyday:
Erica Courtney - Courtney won for a pair
of platinum and diamond everyday hoops
accented with flower crosses.
• Platinum Couture Colors: Steven
Kretchmer - Kretchmer won for the
“Superman” ring. A helix tension ring
containing a pink tourmaline centre and a
trillion cut diamond set into platinum.
• Platinum Couture Bridal Boutique
(Unique Platinum Bridal below $5,000
MSRP): Brian Sholdt - Sholdt won for its
platinum petite three-ring with pave sides.
More than 40 exhibitors participated in
the inaugural challenge. Editor and stylist
judges scored each piece from one-to-five
based upon the item’s originality, wearability
and appropriateness in its category. Some
honourable mentions across the five
categories included a platinum drop
pendant by Ilias LaLaounis, a carved deco
baguette platinum ring by Diana Heimann, a
one-of-a-kind cabochon aquamarine ring in
platinum by Gurhan and long platinum
earrings with Tahitian pearls and blue and
pink sapphires and diamonds by Fei Liu.
Conceptualized and designed by PGI, the
Platinum Couture Style Challenge is an
extension of Platinum Guild International’s
ongoing commitment to raising awareness
and desire for platinum jewellery while also
helping talented Platinum designers and
manufacturers generate brand awareness
for themselves.
Amanda Lamb
Garry Edwards
42 CJ A U G U S T 2 0 0 8
CJ_JJ08_Whosnews.qxd:Layout 1 7/21/08 1:45 PM Page 42
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043_CJ_World Gold & Dia.qxd:Layout 1 7/22/08 11:48 AM Page 44
44 CJ A U G U S T 2 0 0 8
stockindex
Agnico-Eagle Mines AEM-T TSX $77.000 $70.320 -8.68% $82.800 $36.680 $133.1 66.93 $10,104
Alamos Gold AGI-T TSX $6.980 $6.720 -3.72% $8.400 $4.820 $31.1 82.38 $638
Anglogold Ashanti Ltd. AU-N NYSE $33.100 $35.670 7.76% $51.350 $28.750 $894.0 38.98 $10,023
Anvil Mining Limited AVM-T TSX $10.580 $10.480 -0.95% $20.140 $8.070 $77.7 5.89 $746
Barrick Gold Corp. ABX-T TSX $24.200 $28.020 15.79% $30.000 $17.000 $1,968.0 22.6 $41,594
Compania Minas Buenaventu BVN-N NYSE $63.230 $65.830 4.11% $85.780 $31.100 $212.0 46.6 $8,375
Eastern Platinum ELR-T TSX $2.400 $2.070 -13.75% $4.180 $1.830 $60.2 N/A $1,390
Eldorado Gold ELD-T TSX $8.650 $7.880 -8.90% $9.010 $3.790 $71.8 61.15 $2,715
Equinox Minerals Limited EQN-T TSX $4.160 $3.680 -11.54% $6.200 $2.610 $0.7 N/A $2,083
First Quantum Minerals FM-T TSX $12.280 $11.130 -9.36% $24.500 $10.220 $511.8 7.2 $4,537
FNX Mining Company FNX-T TSX $19.950 $18.560 -6.97% $39.770 $18.090 $143.5 15.52 $1,570
Gammon Gold GAM-T TSX $10.300 $9.500 -7.77% $13.700 $5.800 $55.0 N/A $1,124
Gold Eagle Mines GEA-T TSX $9.870 $10.120 2.53% $10.500 $4.100 $1.0 255 $1,023
Gold Fields GFI-N NYSE $12.460 $12.900 3.53% $19.915 $10.660 $821.1 N/A $8,418
Goldcorp Inc. G-T TSX $49.000 $45.990 -6.14% $52.480 $22.400 $607.1 56.67 $32,663
Iamgold Corp. IMG-T TSX $6.210 $6.010 -3.22% $10.250 $5.690 $220.3 N/A $1,776
International Royalty IRC-T TSX $5.160 $4.640 -10.08% $7.700 $4.470 $11.5 28.5 $364
Ivanhoe Mines IVN-T TSX $12.000 $11.830 -1.42% $16.900 $7.800 $2.8 N/A $4,438
Kinross Gold K-T TSX $23.770 $22.830 -3.95% $27.160 $10.580 $354.9 38.68 $14,037
Lundin Mining LUN-T TSX $5.690 $5.090 -10.54% $15.200 $5.050 $306.3 N/A $1,987
Newmont Mining NMC-T TSX $51.950 $48.400 -6.83% $58.440 $40.880 $1,943.0 50.74 $21,025
NovaGold Resources NG-T TSX $7.620 $9.720 27.56% $19.990 $5.900 $0.3 N/A $1,022
Pan American Silver PAA-T TSX $35.580 $33.320 -6.35% $43.660 $22.440 $111.9 25.85 $2,691
Red Back Mining Inc. RBI-T TSX $8.800 $8.850 0.57% $9.160 $4.500 $55.1 N/A $1,667
Silver Standard Resources SSO-T TSX $28.610 $29.260 2.27% $44.070 $24.770 $3.7 N/A $1,834
Silver Wheaton SLW-T TSX $15.300 $14.900 -2.61% $19.300 $10.450 $48.4 33.3 $3,333
Teck Cominco Ltd. TCK.B-T TSX $42.720 $40.020 -6.32% $53.800 $27.060 $1,581.0 10.77 $17,745
Yamana Gold Inc. YRI-T TSX $15.100 $14.020 -7.15% $19.790 $9.050 $359.4 36.28 $9,504
Anglo American PLC AAUK-Q Nasdaq $29.060 $27.870 -4.09% $38.750 $22.730 N/A N/A $73,696
BHP Billiton Limited BHP-N NYSE $76.780 $71.860 -6.41% $95.610 $49.420 N/A 15.42 $257,259
Diamcor Mining DMI-X TSX-V $0.540 $0.435 -19.44% $1.170 $0.285 N/A N/A $3
Diamond Fields International DFI-T TSX $0.065 $0.065 0.00% $0.060 $0.215 $1.4 N/A $14
Dios Exploration DOS-X TSX-V $0.320 $0.320 0.00% $0.560 $0.230 N/A N/A $6
Harry Winston Diamond T.HW TSX $24.240 $19.830 -18.19% $43.850 $20.320 $157.4 9.68 $1,217
Mountain Province Diamonds MPV-T TSX $4.410 $4.270 -3.17% $5.300 $3.770 N/A N/A $255
Moydow Mines Intl Inc MOY-T TSX $0.185 $0.210 13.51% $0.400 $0.135 N/A N/A $12
New Nadina Expls Ltd NNA-X TSX-V $0.190 $0.180 -5.26% $0.485 $0.110 N/A N/A N/A
Nordic Diamonds Ltd NDL-X TSX-V $0.260 $0.310 19.23% $1.010 $0.255 N/A N/A N/A
Rio Tinto RTP-N NYSE $431.250 $401.500 -6.90% $558.650 $221.846 N/A N/A $107,096
Stornoway Diamond SWY-T TSX $0.260 $0.310 19.23% $1.010 $0.255 $0.2 N/A $62
Tahera Diamond TAH-T TSX $0.035 $0.030 -14.29% $0.620 $0.025 $5.1 N/A $6
True North Gems TGX-X TSX-V $0.315 $0.310 -1.59% $0.710 $0.300 N/A N/A $15
Birks & Mayors BMJ-A AMEX $2.650 $2.600 -1.89% $7.500 $2.450 N/A 2.2 $29
Fossil Inc. FOSL-Q Nasdaq $23.050 $27.790 20.56% $45.250 $22.260 $356.2 14.13 $1,914
Sears Canada SCC-T TSX $24.100 $23.000 -4.56% $24.690 $23.400 $1,254.4 8.19 $2,475
Signet Group SIG-N NYSE $8.890 $10.350 16.42% $23.500 $8.600 $822.5 N/A $1,765
Tiffany & Co. TIF-N NYSE $37.030 $39.640 7.05% $57.340 $32.840 $668.2 16.46 $4,998
Wal-Mart WMT-N NYSE $56.290 $57.920 2.90% $59.950 $42.090 $95,303.0 17.8 $228,789
Zale Corporation ZLC-N NYSE $17.740 $19.600 10.48% $26.050 $12.480 $476.7 55.57 $838
Gold COMX $959.300
Silver COMX $18.135
Platinum NYME $1,858.300
Palladium NYME $416.600
Compa ny Na me
GEMSTONES
COMMODITIES
JEWELLERS & RETAILERS
Stoc k
Symbol
Exc ha ng e
Pric e
07/ 18/ 08
%
Cha ng e
52-We e k
Hig h
52-We e k
Low
Last Quarte r
Re ve nue
($Millions)
Ma rke t
Ca p
($Millions)
P/ E
Ra tio
Pric e
07/ 11/ 08
PRECIOUS METALS
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46 CJ A U G U S T 2 0 0 8
“UNBELIEVABLE” GOLD
MINING RESULTS
Canada Mining Journal has described the
results from Golden Tag Resources’ Aquilon
Main gold property as “almost unbelievable.”
In June, Golden Tag Resources reported it has
found 12,906.5 g/t of gold across 0.2 metres in
the Lingo Gold Occurrence. Another result
from the same drill hole returned 3,230.9 g/t
of gold across 0.8 metres. Other results from
the property include 90.6 g/t of gold across
0.25 metres, 70.1 g/t of gold across 0.32 metres
and 11.54 g/t of gold across 2.05 metres.
In 2003, Golden Tag Resources acquired a
two-stage option for the Aquilon Main
property, the first to buy 40% interest in the
project and the second to increase this to 60%.
Golden Tag has properties mainly in James
Bay, Quebec and Red Lake, Ontario.
Recently it acquired a 50% interest in the
San Diego property in Mexico by spending a
total of $1.5 million in exploration over three
years at the site.
PRODUCTION CONFIRMED FOR
ETRUSCAN RESOURCES
Etruscan Resources announced it has found
more than 4,000 ounces of gold at its mine in
Burkina Faso, West Africa. The Company has
met the required criteria for commercial
production by working at the plant for 30
days. It is expecting to recover around 6,700
ounces every month. The five pits at the base
contain 580,000 ounces of gold.
Etruscan has also started work at the A2
West Zone 1 pit, where it has identified
several possible sites with gold. The Canadian
mining Company is based in Nova Scotia and
has been exploring gold and diamonds in
Africa for more than 13 years. It covers an
area of some 13,000 km square across West
Africa including Mali, Niger, Burkina Faso
and Ghana. It has also set up an exploration
project in Namibia and has been at the
Burkina Faso project since March.
MINING POTENTIAL IDENTIFIED ON
MASBATE ISLAND
Two firms have agreed to a new joint venture
that will see them explore the potential of a
number of mineral claims on Masbate Island.
According to the Philippine Daily Inquirer, the
island, which is 350 kmsouth of Manila, is to be
the setting for Geograce Resources Philippines
and Vale Exploration Philippines’ latest projects.
So far, seven mineral claims totalling 84,046
hectares of land have been identified.
Michael Defensor, GEO management
services chair, said: “We are extremely pleased
to become the first Philippine partner of Vale,
which is not only one of the world’s biggest
mining companies, but its success is strongly
rooted in helping develop its home country,
Brazil, into a natural resources superpower.”
AMEC AWARDED $150M ARCTIC
MINING PROJECT
AMEC plc, the international engineering and
project management company, has been
awarded $150 million engineering, procurement
and construction management contract by
Baffinland Iron Mines Corporation for the $4.1
billion Mary River Iron Ore project on Baffin
Island, Nunavut.
AMEC’s work entails basic and detailed
engineering services, logistics planning,
procurement support and construction
management services for both the mine facility
and export infrastructure. The contract is
scheduled to run until 2014, when the Mary
River mine will start production. The mine
contains some of the highest-grade iron ore in
the world and will produce around 18 million
tonnes per year, with an initial operating life of
20 years.
SLAM EXPLORATION ANNOUNCE
DRILLING RESULTS
New Brunswick-based exploration company
Slam has announced a new find of gold at its
Reserve Creek property, where a six-hole
drilling programme is underway. The site is
situated east of Pickle Lake – a former gold
mining town – in Ontario. Gold-bearing
intercepts were reported by Slam from three
holes and visible gold was evident in hole
RS0812. “Significant” assays were taken from
hole RS0810, the Company said, with 7.845 g/t
over 4.58 metres including 16.753 g/t over 0.73
metres. Hole RS0812 yielded 15.887 g/t over
0.4 metres but Slamadded that the 1,014-metre
drilling programme has gold-bearing intervals
from every hole in the project.
Slam also said it was “greatly encouraged by
these positive results” and staked nine more
claims, which now mean the property
encompasses 4,624 hectares and 22 claims.
Reserve Creek is one of four gold properties
operated by Slam in the Uchi Subprovince in
northwestern Ontario. The Company describes
it as a “world-renowned gold-producing” area
and it has so far produced over 40 million
ounces of gold.
miningnews
CJ Aug08 MN.qxd:Layout 1 7/24/08 1:55 PM Page 46
48 CJ A U G U S T 2 0 0 8
RICHMONT MINES TO START
DRILLING
Richmont Mines Inc., a gold exploration,
development and production company with
operations in North America, announced that
it has completed the portal rehabilitation
work at the Golden Wonder Project, located
near Lake City, Colorado; it is proceeding
with exploration efforts to identify new
mineralized zones. The Company previously
announced its intention to acquire a 50% joint
venture interest in the project, which is owned
by LKA International.
Work to date includes the rehabilitation of
the portal, installation of a ventilation system,
installation of electric power, construction of
drilling bays and a water containment system
for diamond drilling. Exploration activities will
involve advancing the existing drift along the
vein system at Level Six and simultaneously
drilling core holes to explore for lateral and
down plunge extensions of the main vein
system and explore for parallel veins.
TASEKO UPDATES STATUS OF
GIBRALTAR MINE
Taseko Mines Limited has announced an
update on its Gibraltar Mine. As announced
on May 8, 2008 the main transformer for the
new SAG mill failed resulting in a 16-day
outage of the concentrator. An investigation
into the failure of the transformer indicated
that it had a defect when it was purchased, and
it was this defect that was the root cause of the
failure. Taseko is now pursuing warrantee
coverage from the supplier as well as loss of
business insurance.
During this unscheduled outage, maintenance
personnel utilized the available time to work on
further mill upgrades, chute repairs and areas
affecting material flowthat have been impacting
concentrator performance. The 3.3 million
pounds of copper production lost in May,
combined with higher than normal operating
costs due to the accelerated maintenance
activities referred to above, as well as a change
out of the SAG mill liners after six months of
operation will have a direct impact on Taseko’s
third quarter financials.
DISCOVERIES IN SHALLOW
DIAMOND DRILLING
Uracan is pleased to announce initial drill
results from its 100% owned Pipewrench Lake
Property, located 100 km south of the
Athabasca Basin in Saskatchewan. A total of
2,596 metres of diamond drilling in 16 holes
were completed prior to spring break up.
Three zones outlined in the summer 2007
channel sampling and mapping programs
were drill tested: Portage Zone, Narrows Lake
Zone and the Pipewrench North Zone. A total
of 520.5 metres in four holes was completed
on the Portage Zone. The Portage Zone has
had no historic drilling and limited historic
surface sampling and represents a new
discovery on the Pipewrench Lake Property.
HECLA CLOSES VENEZUELAN GOLD
PROPERTY SALE
Hecla Mining Company is pleased to
announce that it has completed the
transaction to sell its subsidiaries engaged in
mining and exploring for gold in Venezuela to
Rusoro Mining Ltd. for $25 million, consisting
of $20 million in cash and 4,273,504 shares of
Rusoro common stock. The sale agreement
was previously announced on June 19, 2008.
Hecla Mining Company, headquartered in
Coeur d’Alene, Idaho, mines, processes and
explores for silver and gold in the United
States and Mexico. A 117-year-old company,
Hecla has long been well known in the mining
world and financial markets as a quality
producer of silver and gold.
UPDATE ON PERUVIAN
LABOUR STRIKE
Pan American Silver Corp. reported that its
Quiruvilca and Huaron mines in Peru
continue to operate normally in spite of the
illegal strike that was called by the National
Mining Workers Union, which commenced on
June 30, 2008. At the Company’s Morococha
operation, underground mining has been
curtailed as both Company miners and
contractor miners have joined the job action.
The Morococha mill had continued to process
at capacity from previously stockpiled ore;
however, processing has now stopped. The
Company continues to monitor the situation
and as of now is still not expecting any
material change to its annual forecast
production estimate for Morococha.
RIO TINTO SELLING URANIUMASSET
Australian mining company Rio Tinto PLC
will sell a uranium project in Western
Australia to an international joint venture for
$495 million. Canada’s Cameco Corp. and
Japan’s Mitsubishi Development Pty. Ltd. will
buy the Kintyre uranium project, which
comprises various leases and licenses. “This
sale brings us closer to achieving our asset
sales target of $10 billion in 2008, and is the
third under a planned program to divest at
least $15 billion of assets in total,” Guy Elliott,
chief financial officer, said in a statement.
Earlier this year, Rio Tinto sold its Greens
Creek mine in Alaska for $750 million and its
interest in the Cortez operation in Nevada for
nearly $1.7 billion. Rio Tinto’s U.S.-listed
shares rose $10.39, or 2.5 percent, to $426.91
in morning trading.
MIDWAY IDENTIFIES
HIGH-GRADE ZONE
Midway Gold has announced the discovery of
a high-grade zone in the North Pan deposit.
After drilling 14 holes to verify previous
results, four hit higher grades and thicknesses
than originally stated. Returning 20 feet of
0.23 oz g/t within 60 feet of 0.087 oz g/t, drill
hole PN08-7 was drilled in close proximity to
hole EP-53, which the Company said “only”
encountered 20 feet of 0.021 oz g/t. PN08-6
resulted in an intersection of 15 feet of 0.107
oz g/t thin 165 feet of 0.023 oz g/t.
miningnews
CJ Aug08 MN.qxd:Layout 1 7/21/08 1:57 PM Page 48
A U G U S T 2 0 0 8 CJ 49
President and chief executive officer of
Midway Gold, Alan Branham, said a number
of the 14 holes “significantly improved” on
previous grades and thicknesses. “Historic
drilling stopped too soon and had occasional
sample preparation and quality control
problems that may have understated the gold,
in portions of the current resource,” he
explained. Midway Gold’s Pan Project is
located on the Battle Mountain-Eureka gold
trend in the U.S. state of Nevada.
US GOLD ENCOUNTERS MORE
MINERALIZATION
Drilling at the Magistral Mine in Mexico has
yielded more gold mineralization, according
to US Gold. The Company confirmed
“positive” results from its operations at the
site, which is located in Sinaloa state.
Drilling was designed to further expand the
mineralization surrounding the Samaniego
pit and returned 6.81 g/t over 15 metres,
including 19.9 g/t over three metres. More
drilling at the Dos Amigos vein resulted in
13.63 g/t over six metres and mineralization
for both started at the surface.
Chairman and chief executive officer of US
Gold, Robert McEwen, said these results, with
other figures from the Palmarito Project,
demonstrate the area’s potential.
“Our objective in Mexico is to quickly grow
the size of these projects in order to determine
the optimum rate of production,” he added.
US Gold’s head office is located in Denver,
Colorado, but its operations are focused on
Nevada and Mexico. Mr McEwen is also the
Company’s largest shareholder.
RESULTS ANNOUNCED FOR
CENTRAL SUN
Central Sun Mining has announced results for
its Limon mine. Around 14 holes have been
drilled in the area, totalling 4,441 metres as
part of a 10,000-metre programme. Of the
deposits in the area, the Santa Pancha has a
reserve grade of around 5.6 g/t of gold and is
being mined at the 100 metre level. It has the
highest grade of gold in the Limon mine
region. Other significant results from the
Limon mine include 8.76 g/t of gold across
15.4 metres, 6.7 g/t of gold across 6.6 metres
and 7.43 g/t of gold across 3.8 metres.
Peter Tagliamonte, president and chief
executive officer of Central Sun Mining, said:
“With the ongoing exploration program we
are confident in our ability to define this new
discovery and to grow it into a considerably
larger production base for the Limon Mine.”
The Company has also identified new zones
at the Orosi mine. Around 7,140 metres of
drilling in 40 holes have so far been completed
at the site as part of 10,000 metres, which have
been planned. Both the Orosi and Limon
mine are based in Nicaragua.
STERLING MINING CLOSES $2.4
MILLION BRIDGE LOAN
Sterling Mining Company has arranged a debt
financing for $2.4 million. The Company
entered into a bridge term loan with a group
of lenders in the principal amount of
$2,400,000. After a deduction for a reserve of
$216,000 for interest and legal expenses, a
payment to the lender for services of $144,000
and recording and other costs, the net
proceeds to the Company were $2,021,740.
The principal amount of the loan is due 120
days following the date the loan was made and
bears interest at the rate of 24% per annum.
The loan is secured by certain patented
mining claims, property, equipment,
inventory, leases (excluding the Sunshine
Mine lease) and other personal property. This
strategic bridge loan provides Sterling Mining
Company with timely and non-dilutive
working capital to meet short-term needs for
long-term financing.
HUFFMAN MINE BOUGHT
BY NAMEX
Namex Explorations has announced the
purchase of a new mine in Ontario. The new
mine is located on the Huffman property,
which covers 624 hectares and has four claims.
Oliver Maki, chief geologist for Namex
Explorations, said: “The Huffman property
results of grab samples have been tremendous:
the gold value is up over two ounces per ton
and ... it’s occurring within quartz felsic
porphyry which is the host draw for most of
the mines in that area.” Grab samples at the
site have produced mineralization results of
54.2 g/t of gold.
Huffman is eight kilometres from the
Jerome gold mine. Production at the Jerome
gold mine lasted between 1941 and 1943 and
produced 56,878 ounces of gold. Namex
Explorations is a Canadian exploration
company. Along with the Huffman property,
the company has three other sites in Ontario
and three properties in Quebec.
BRITISH GOLD MINE TO REOPEN
A British gold mine is set to reopen by
Scotgold Resources, according to the Guardian.
The Cononish mine is located near Tyndrum,
Scotland and has not been open for nearly 10
years. Scotgold Resources expects to find at
least 154,000 ounces of gold at the site, the
newspaper said. “As soon as a drill rig we have
been waiting for arrives we’ll be under way,”
said Chris Sangster, chief executive of
Scotgold Resources. “We need to expand the
resource a bit more to see exactly what we’ve
got and then there are the requisite planning
and other hurdles to go through.”
The Guardian said work at the mine will
provide at least 60 jobs in the area for the next
eight years, even if only the minimum amount
of gold is found. John Burton, a farmer who
owns the land the mine is in, said it would be
a “relief ” to have the mine open again.
Scotgold Resources expects 4,000 metres of
drilling to be conducted at the site across
three areas. [CJ]
miningnews
CJ Aug08 MN.qxd:Layout 1 7/24/08 1:56 PM Page 49
Solìd gold, sterlìng sìlver, and precìous stones - L.S. Pat. No. 7,007,507 - © - All rìghts reserved
LI FE HAS
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. . . MAKE THEM
UNFORGETTABLE
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technews
50 CJ A U G U S T 2 0 0 8
LEAD TIME TECHNOLOGY EXTENDS ADVANCED PLANNING TO INDUSTRY
Lead Time Technology (LTT), a provider of inventory and business process optimization tools, announced the general
availability of its new Jewelry-Trak (J-Trak) advanced planning and optimization tools suite. J-Trak is the first supply chain
optimizing product and process designed to meet the specific needs and requirements of the jewellery industry. J-Trak leverages
all of the capabilities of its FastForward and LTT Enterprise tools suites with functionality designed specifically for jewellery
manufacturers, distributors and retailers to enable low cost, rapid implementation. J-Trak is a fully configured, easily
implemented solution for forecasting, inventory, production/assembly, distribution and resource optimization for one location
or many. The system tells planners what they should make and when they should make it so the business will never run out or
have too much inventory. Until now, most solutions were not designed to meet the specialized needs and challenges of the
jewellery industry. Companies have had to invest in expensive custom applications, highly modified ERP systems or planner
intuition resulting in either too costly or complex implementations.
“Jewellery companies face unprecedented challenges from increasing metal prices, higher inventory costs and increased
competition that require swift and sustainable improvements in operational efficiency and flexibility,” said Mike Bonelli,
president of Lead Time Technology. “With the introduction of Jewelry-Trak, jewellery companies now have a highly adaptive
software solution that can be implemented rapidly and within their budget. Key to our approach,” added Mike Bonelli, “is that
Jewelry-Trak works in parallel with a customer’s current enterprise systems like Microsoft Dynamics. It provides significant
additive functionality to optimize and manage operating processes based on Lean Six Sigma principles as well as collaborative
technology to complement already resident ERP/MRP systems.”
TECHNOLOGY MIXED WITH GOLD
Jewellery design students in India are
introducing high-tech USB drives and hidden
microphones to their luxury gold pieces in
order to compete with“lifestyle” products, such
as mobile phones and laptop computers,
according to reports. Business Standard states
that the innovative creations are the work of
students at the National Institute of Design
(NID) in Ahmedabad. The aim of the designs is
to ensure that gold jewellery, which has
traditionally been viewed as a form of
investment in India, can also compete in the
country’s booming luxury lifestyle market,
alongside PCs, holidays and cars.
Spending on luxury goods in India has
increased five times in the last five years, the
site says. In addition to the so-called “smart
jewellery,” students have also developed a line
of “therapeutic” pieces, which incorporate
gemstones that, in traditional Indian culture,
have beneficial powers for the body. Shimul Vyas,
the NID’s co-ordinator of the postgraduate
programme in lifestyle accessory design, told
the site: “While the products may be part of an
academic research as of now, we soon intend to
commercialize them.” India is currently the
largest consumer of gold in the world,
accounting for 715.80 tonnes of the precious
metal in 2006-2007.
CJ Aug08TNews.qxd:Layout 1 7/22/08 1:34 PM Page 50
technews
DELCAM’S SOFTWARE CATERS
TO JEWELLERS WORLDWIDE
Whether it is the jeweller’s focus to create “green” jewellery, adapt to
economic changes or include the hottest colours of the season in their
range, Delcam’s new ArtCAM JewelSmith 2009 provides the necessary
design to manufacturing versatility a jeweller needs.
Designed specifically for artisans, ArtCAM JewelSmith lets jewellers
design and manufacture highly intricate personalized, custom or
complete new jewellery lines with ease. Whether master model makers
prefer to draw their designs, hand sculpt a 3D model or create the piece
in a familiar CAD package, their work can be simply scanned and
imported directly into ArtCAM. Alternatively, designs can be created
directly in ArtCAM JewelSmith using the tools within the program.
Engineered for its ease of use, ArtCAM’s structure is similar to artistic
packages such as PhotoShop. Users can utilize a number of layers to
change elements of their design or form intricate and complex patterns.
To create a matching necklace, ring and bracelet, for example, ArtCAM’s
Project Tree can keep all related models together, for quick reference,
accessibility and duplication of required design elements.
To incorporate “green” (lab-grown) or authentic gems into the piece,
ArtCAM JewelSmith simply takes the dimensions of both calibrated
and un-calibrated gems and creates caps to securely hold them in place;
this allows the jeweller to focus his or her knowledge and skill
ondeveloping other design ideas.
To find out more information about ArtCAM JewelSmith 2009, visit
www.artcamjewelsmith.com. [CJ]
T H E
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JEWELLERY
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CJ Aug08TNews.qxd:Layout 1 7/23/08 3:03 PM Page 51
52 CJ A U G U S T 2 0 0 8
Roland DGA has become renowned for developing
technologically advanced solutions for the sign making,
engraving, automotive restyling, apparel decoration,
CAD/CAM and, of course, jewellry design industries.
Throughout its history, the Company has unveiled a series of
products including GX series vinyl cutters, EGX series
engravers, MDX series milling machines, LPX series 3D laser
scanners, and the MPX series photo impact printer.
Roland DGA is an industry leader in wide-format printing
and integrated print/cut technology, serving customers
throughout North and South America with cutting-edge
technologies and skilled dealers. Today, Roland DGA has
expanded its award-winning JWX series with the JWX-30
jewellry modelling solution. The state-of-the-art desktop mill
comes complete with powerful jewellry design software,
allowing designers across the globe to transform their ideas
into highly precise wax models of rings, pendants, bracelets,
brooches, earrings and cufflinks.
“The JWX-30 was designed to boost creativity,” said Neil
Zdunkawicz, marketing manager for Roland DGA. “It quickly
mills a wide range of wax master models with intricate detail
and perfect symmetry. Bundled JewelStudio™ software
automates laborious tasks such as replicating left and right
earrings, and reducing model weight to meet client demands.”
PRECISION AND CONTROL
The software is a major component of the new system, which
grants designers a high level of control and exactness, two
characteristics intrinsic to good jewellery design. JewelStudio
software, which has been specifically developed for jewellry
designers and goldsmiths, allows these craftsmen to use hand
drawn sketches to create precise three-dimensional electronic
renderings of their designs.
Users of this advanced software can also create original
digital designs quickly and intuitively, with full creative
flexibility, by following simple step-by-step instructions. The
software offers a host of features including GemStudio, an
extensive digital library of gemstones featuring varying
shapes, sizes and types of gems that can be added to designs
with a single click of the mouse.
Modifying and resizing designs is just as easy. The Automatic
Pave feature allows jewellers to choose the type and number
of gems to be placed automatically on the jewellry’s surface in
a dimensionally accurate pattern for unprecedented results. If
desired, designers can also manually place the stones for
maximum creative flexibility. Once the design is completed,
the model can be displayed on-screen and rotated, giving
professionals and their clients a clear, accurate preview of the
final product.
techfeature
TECHNOLOGICALLY
Speaking
CJ_Aug08_TechFeature.qxd:Layout 1 7/22/08 1:35 PM Page 52
techfeature
A U G U S T 2 0 0 8 CJ 53
IT’S ALL IN THE DETAILS
The JWX-30 offers high-speed, automated production with a
powerful 30,000 rpm spindle and 100W DC Brushless motor.
The desktop mill also generates fine precision up to 0.00125
mm/step to produce every subtle nuance of jewellry CAD
designs. Finally, the JWX-30 comes with a unique, double-
edged tool that yields exceptional detail, giving designers the
confidence and ability to create virtually any detail, no matter
how intricate.
For all its impressive stats and figures, the JWX-30 would not
be of much worth to designers if it did not actually deliver.
And it certainly does. It joins a long line of industry JWX
machines, including the JWX-10, which won the AJM
Innovation Award in 2005. The Innovation Awards are part
of, Thinking Ahead: The MJSA/AJM innovation Initiative,
which is intended to facilitate and celebrate innovation in all
areas of the industry.
While winning awards is certainly nice, hearing what actual
industry members have to say about products is even more
important. “For flip and rotary milling, I could set up only
one or two jobs a day, max,” says Len Klutts, owner of Klutts
Jewelers in Morgan City, Louisiana. “It was very limiting and
frustrating.” Creating detailed wax jewellry models on his old
milling machine was a painstakingly slow and complicated
process. Fortunately, the JWX-10 changed that. Since Klutts
purchased the machine, he has enjoyed a dramatic increase in
his milling productivity. “I can now do four jobs in a day,
easily,” he says. “I can do things faster and easier with the
JWX-10 – and I can make anything: double flips, pendants,
initial rings, bracelets, charms, you name it. It’s been like
going from a bike to a Lamborghini.”
It is this kind of versatility and ease-of-use that has earned
the JWX-10 the AJM Innovation Award, a fact that Company
members are quick to point out, just as they are eager to tell
the entire industry of what they can achieve with the next
generation JWX-30. “The JWX-10 is targeted primarily to the
custom retailer,” says David Olson, marketing manager for
Roland ASD. “It comes with straightforward manuals, tools,
wax, and comprehensive tutorials that allow jewellers to
begin milling jewelry within a few hours of opening the box.”
Like all Roland DGA products, JWX-30 is designed and
manufactured in a state-of-the-art, ISO-certified facility.
Roland builds all products at its advanced Digital Factory one
at a time, by a single assembler – just like the fine pieces of
jewellery designers create with the machines.
For more information on the JWX-30 and other leading Roland
DGA products, you can visit www.rolanddga.com/asd [CJ]
Roland DGA continues its tradition
of providing jewellery makers with innovative
solutions by introducing the JWX-30 – a state-of-the-art
desktop mill that allows designers to turn their
wildest imaginings into reality.
JWX-30 in action
BY BRYAN SOROKA
CJ_Aug08_TechFeature.qxd:Layout 1 7/22/08 1:35 PM Page 53
54 CJ A U G U S T 2 0 0 8
Siffari has built a solid reputation on three principles – unique styling, exceptional quality
and unmatched service. A simple strategy, though when you consider the Company has
flourished for nearly 70 years while being governed by three generations, there is no doubt
that it is a solid business model..
companyprofile
Some 67 years ago, in 1941, Larry Wenger sat in the
basement of a Toronto clothing store. His office consisted
of an underwear crate that he used as a makeshift desk, a
secondhand typewriter and a 40-watt light bulb. A modest
beginning to be sure, especially since the company he
started, Siffari, has become one of the most renowned
jewellery manufacturers in Canada and beyond.
As to how Siffari managed to get to where it is today,
President and son of company founder, Marvin Wenger,
explains, “My father was in the watch business with his
father in Montreal. In 1941, he decided to go on his own
and moved to Toronto.” Mr. Wenger started out selling
watchstraps and soon after, went into the wholesale ring
business. “It wasn’t too long after that,” Marvin says
thoughtfully, “that manufacturers selling to wholesalers
started selling directly to retailers. My father saw the writing
on the wall, and decided he needed to take the next step and
go into manufacturing himself.”
BY BRYAN SOROKA
PHOTOGRAPHY BY DAVIDE BAGNAROL
Family Business
LEFT TO RIGHT: VP Sales, David Reuben; Executive VP, Nelson Reuben; President, Marvin Wenger; Gemologist, Meredith Wenger-Rudin; National Marketing Manager, Matthew Rudin
CJ_AUG08_Company.qxd:Layout 1 7/22/08 11:59 AM Page 54
A U G U S T 2 0 0 8 CJ 55
MANUFACTURING SUCCESS
Siffari’s foray into manufacturing its own pieces began with rings,
and its success was built on three strong principles. “Styling,
quality and service,” Marvin says emphatically. “Our designs are
unique, we don’t cut corners and when we promise our customers
the merchandise on a certain day, that’s when they get it.”
The Company strives to maintain these ideals to this day,
and has subsequently built a strong reputation as trendsetters
when it comes to innovative designs. “I attend the Basel Fair
with our head designer to see the trends … that way, we’re able
to see exactly what’s happening [in the industry] when it’s
happening.” Marvin is quick to point out that Siffari’s designs
are not copies of what is seen at the Basel Fair, but rather,
designs are inspired by these European fashions that tend to
drive demand in North American markets.
In 1989, Siffari’s business continued to swell as it entered the
U.S. market with its Crescendo division. This growth was built
on the foundation laid by Marvin years
ago when he first started working for
the family business. “I started out on
the road as a sales rep and was given
accounts we weren’t doing much
business with. After two years these
small accounts, along with new stores I
had opened, developed into a viable
territory,” Marvin states. “We then
hired a sales rep to cover this territory
so I could come into the head office and
learn all aspects of the business.”
An admitted “hands on” president,
Marvin keeps in constant contact with
the other members of the Siffari
management team, which includes his
brother-in-law/Executive VP, Nelson
Reuben, his nephew/VP Sales, David
Reuben, his daughter/gemologist
Meredith Wenger-Rudin and his
son-in-law/National Marketing Manager, Matthew Rudin.
Going back to Siffari’s U.S. presence, Marvin says “We didn’t
know what type of competition we’d have on entering the U.S.
market. We took the formula that made us a success in Canada,
and that same formula proved to be successful in the U.S.”
Another critical factor that helped Siffari prosper in the highly
competitive U.S. market was its unique designs and quality of
product. “Our U.S. retailers repeatedly told us that our quality
was superior to most American manufacturers. And when it
comes to service,” Marvin adds, “they [retailers] receive the
merchandise when it has been promised.”
“When Siffari entered the United States, we made it a point to
tell the retailers that we were a Canadian company and that all our
manufacturing was done in Canada,” Marvin says. “ The retailers
were open to dealing with a Canadian company because
Canada had a reputation for quality, straightforwardness and
honesty.” At the same time, Marvin points out that, “we knew
we couldn’t make any mistakes, so we ensured that everything
ran very smoothly.” Not an easy task, especially once you take
into account that Siffari opened thousands of accounts across
the United States. While the Company does have a dedicated
sales force in the U.S. that sell to retailers across the country, all
manufacturing is done right here in Canada.
LUXURY RULES
Many Canadian manufacturers have succumbed to the trend
of producing promotional pieces. Siffari has chosen not to go
down that road, believing firmly that it would compromise the
strong reputation it has built over the years. “We’re one of
the few Canadian manufacturers that didn’t go into the
promotional end,” Marvin says, while adding, “Our line is
more mid-range [price wise].” Again, because of Siffari’s
reputation, Marvin, along with other Company members, did
not want to start cutting corners and
compete in low-end promotional
merchandise. They were not alone.
Many Siffari customers did not want
them to either because they needed to
deal with a company that, “prided itself
on quality to satisfy their clientele,”
Marvin says.
The bulk of Siffari’s products indeed
fall under the “mid-level” price point.
However, in May 2008, the Company
launched its high-end line, the Siffari
Signature Collection, which has quickly
proven to be every bit as successful as its
other lines. “We believed this collection
would be successful because of our past
experience with higher end product in
our line selling well.” Marvin points out.
The new line fits the Siffari President’s
firm belief that there is a healthy market
for these more expensive pieces, and that many independent
retailers are not taking full advantage of the sales opportunities
that they bring. “What I saw was every independent jeweller in
small towns can sell better pieces,” Marvin states with
conviction. “Some feel they can’t because they’ve never tried.”
In Marvin’s experience dealing with independent retailers,
the bulk of which are located in smaller towns in Canada and
the U.S., some are under the impression that they cannot sell
high-end because they do not have a client base that can
afford such merchandise. “In all these towns… I saw there
were lawyers, doctors, accountants and other successful
businesspeople,”Marvin says. “People who are prepared to spend
and want something different. The jeweller who only
concentrates on promotional merchandise won’t make those
sales… the consumer will go somewhere else, even another town
if they have to.” Marvin is not shy to point out to these retailers
“The consumer that
walks into the
jewellery store that
they normally shop
at expects to see
new merchandise…
New merchandise
excites the consumer
and the sales staff.”
CJ_AUG08_Company.qxd:Layout 1 7/23/08 3:12 PM Page 55
companyprofile
56 CJ A U G U S T 2 0 0 8
that by focusing merely
on promotional items,
they are missing out
on an entire market.
This is the market
Marvin had in mind
when developing the
Siffari Signature
Col lection, which
includes a series of
original rings and
jewellery that retails
anywhere from
$2,000-$5,000. “Our
customers are thrilled
that we developed this
line because very few
companies offer it,”
Marvin exclaims. And
he is not merely
referring to the
uniqueness of these
products, but also their inherent value. “These beautifully
designed pieces … all set with diamonds, look far more
expensive than what we’re selling them for,” he says.
MERCHANDISE AND MARKETING MIX
Siffari’s current line includes over 2,000 rings and more
than 500 pendants and earrings. All of these custom-designed
pieces fall into the engagement rings, ladies’/men’s wedding
bands, ladies’ stone rings, men’s rings or pendant and
earring categories.
Insofar as any marketing and advertising programs the
Company is engaged in, Marvin explains, “We offer co-op
advertising in radio, television and print.” Siffari also provides
retailers with in-store marketing solutions such as brochures to
be distributed at store level, a free CD-Rom slide show, which
retailers can play in their stores to display the wide variety of
Siffari products, as well as POS materials such as counter
displays and promotional giveaways to the consumer. “There
are over 2,000 items on our website,” Marvin says when
broaching Siffari’s online presence. “Customers say they’re
thrilled with it. It provides them with a great selling tool.”
Marvin says the Company receives many e-mails every day
from consumers looking for Siffari products, who are promptly
directed to their nearest retailer.
As to what kind of retailers carry Siffari designs, Marvin says,
“We do business with chain operations in Canada, independent
retailers … a very wide spectrum.” The more prevalent retailer
is the smaller or independent jeweller. “That’s the heart of our
business … in small towns across Canada and the U.S. … that’s
what both countries are made up of,” Marvin proclaims and
goes on to say, “The retailer trying to compete with Wal-Mart
and Costco … they’re having a difficult time. We don’t sell to
the big box outlets so our customers won’t have to compete
with them with Siffari products.”
So what makes Siffari designs so sought after? Like the
Company’s business model, the answer is simple and to the
point. “Our designs are different,” Marvin says with obvious
pride. “When a consumer walks in and sees a beautiful piece of
jewellery, they don’t know the price. First they have to fall in
love with the design.” The quality of the piece is also of
paramount importance, especially for the retailer. “If a stone
falls out, is cracked, or the item is not finished properly the
consumer blames the retailer,” Marvin explains. “We stand
behind our products. If there’s a problem, we look after it.”
Siffari’s products are also unique in many ways, as is its
approach to creating these ornate pieces. “We’ll design the
shape of [coloured] stones ourselves and design the jewellery
around that,” he states.
GENERATION NEXT
The current economic climate may be challenging, however,
Marvin is optimistic that things will turn around and that
Siffari will maintain its pursuit of introducing new, original
merchandise to the marketplace. “I think it [the economy] will
stabilize … calm down. No matter what conditions are, we’ll
keep coming up with new and innovative styling,” he says
without a doubt. “Coming up with new ideas, like our
Signature Collection, is what we plan to do. We design two lines
a year … spring and fall. When our sales reps go into stores, our
customers expect to see a large amount of new styles.” Marvin
is a firm proponent of exciting not only his customers, but
their clientele as well. “The consumer that walks into the
jewellery store that they normally shop at expects to see new
merchandise,” he says. “New merchandise excites the consumer
and the sales staff.”
After being in the industry for over 40 years, retailers both
here and south of the border would be wise to follow Siffari’s
lead, as Marvin concludes, “We’re proud of what we’ve
accomplished and what my father built. We’ve continued this
philosophy of creating unique, quality products that are backed
by strong service.” Considering Siffari’s longevity and record
of success, few can argue with this logic. [CJ]
CJ_AUG08_Company.qxd:Layout 1 7/22/08 12:00 PM Page 56
A U G U S T 2 0 0 8 CJ 57
Ergonomically
Correct
How to make your workbench comfortable
while preventing aches and pains
BY NIKKI YEH
bench
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58 CJ A U G U S T 2 0 0 8
B
E
N
C
H
At the Bench Live
The Manufacturing Jewelers and Suppliers of
America will present several “At the Bench
Live” seminars at the 2008 JCK Toronto show,
Aug. 11-12 in the North Building at the Metro
Toronto Convention Centre. All seminars will
take place on the show floor and will feature
hands on demonstrations and techniques by
Chris Ploof of Chris Ploof Designs and Linus
Drogs of Au Enterprises. Topics will include
casting and fabricating procedures for working
with palladium and making mokumé-gane
billets at the bench. For more information, to
view a full schedule or to register for the show,
visit www.jcktoronto.ca.
Online Seminar Opportunity
Bench Media is hosting a day-long Internet
marketing seminar in Atlanta on September
18, as part of its Internet 4 Jewelers Seminar series
of educational programs. The seminar will
focus on local Internet marketing techniques
for retailers, and how retailers and bench
jewellers could easily make use of the Internet.
Participants will learn howto reach out to their
geographic area to bring more customers
into their stores. For more information and to
register, go to www.Internet4Jewelers.com.
Courses in the U.S.
Platinum Guild International-USA is offering a
series of bench seminars taught by Jurgen
Maerz, PGI-USA director of Technical
Education, in five cities across the U.S. The
series will run until October 2. Each seminar
will include platinum bench techniques,
advanced stone setting, advanced fabrication,
bench tips and other tricks. A full day of
seminars costs $195 with early registration and
includes a networking lunch with the seminar
leaders. Maerz is a Jewelers of America Certified
Master Bench Jeweler, the fourth person in
the U.S. to receive this designation. He holds
an honorary Ph.D. in Jewelry Manufacturing
Arts from Cosmopolitan University. Visit
www.benchseminars.com to register.
Board
Bulletin
B
ench jewellers provide customers with a specialty service, which are
rewarding roles that give retailers a competitive edge in the industry.
Nevertheless, we can all agree that sore limbs are not the most satisfying
aspects of the job. Craftspeople, especially metalsmithing jewellers, experience work-
related pain from a variety of repetitive tasks, especially from cutting, bending and
raising metal. Clearly, how you sit, stand, walk and even work around the shop or
store can impact your body for many years to come.
According to a study in the published report, Case Studies: Biochemical Hazards in a
Jewelry Manufacturing Facility, hand tools, including pliers that force the wrist to
move into awkward positions, are related to a number of bodily risks. In the same
study, workers in a jewellery factory experienced back, arm, shoulder, wrist and neck
pain from a number of factors, such as poor lighting, inappropriate tools, disorganized
workspaces and, most of all, awkward positioning.
To help you organize your workspace in an ergonomic manner, Canadian Jeweller
has collected a few pointers to help you and your fellow jewellers reduce aches and
pains at the workbench.
CHAIR CARE
Jewellers can spend the majority of their workdays seated, so you can imagine how
much pain a poor chair can cause. To avoid bodily cramping, make sure you are not
using an excessively padded chair, which won’t support your back, legs and spine.
Instead, search for a chair that can be accordingly adjusted; when seated, your feet
should be flat on the floor and your thighs should be positioned parallel to the floor,
too. Take note that you should feel some pressure supporting your upper legs, though
the pressure should not feel uncomfortable or harsh enough to restrict circulation.
Remember to pay a great deal of attention to your chair’s backrest, which is
necessary to support your spine. Your lower and middle back should be supported
by the backrest; if you notice that this area is not being supported enough
bench
CJ_Aug08_Bench.qxd:Layout 1 7/23/08 2:45 PM Page 58
A U G U S T 2 0 0 8 CJ 59
(for instance, if you do not feel any support
from your waist to below your shoulder
blades), you actually do not have the
appropriate back support from your chair.
BENCH TIME
Aside fromyour chair, it is necessary to figure
out a workbench height that’s right for you.
First, sit comfortably in your chair and keep
your back against the backrest. Look at your
bench pin – it should be positioned at the
centre of your breastbone. Take note that if
your bench is too short for your body, you will
end up working hunched over, even if your
chair has the proper support. In this situation,
try gluing wood to the bottom of each leg to
raise the bench’s height appropriately.
LIGHTEN UP
According to goldsmith educators, bench
jewellers need higher levels of light compared
to the requirements of woodworkers; thus,
the most appropriate lighting is imperative
to protect bench jewellers from eyestrain. A
tip you might want to mull over is to have
matte surfaces on your benchtop rather
than those that are too shiny – this can help
you avoid lights going directly into your eyes.
VISOR ADVICE
In the past, E-Bench has recommended
jewellers to adjust their visors, since wearing
them can cause major neck and back
injuries. For instance, bench jewellers have
a tendency to talk to others in the shop
without lifting up their magnifying visors;
as a result, they uncomfortably bend their
necks backwards. Jewellers are advised to
use a magnifier that sits in front of their
eyes; as a result, this can help you look
over the magnifier instead of tilting your
head back.
CONCLUSION
Another important tip to consider is taking
a break every 45 minutes or so – however,
the key to these breaks is to take them away
from your chair so that you can stretch
back into a neutral position. Also, keep
your production area organized; make sure
tools are reachable in rotating bins. If you
find that you are twisting your body to
reach for tools, consider re-organizing the
layout with a do-it-yourself map of the workshop. Moreover, listen to your jewellers if they
have any concerns about their workbenches – their feedback can help you increase efficiency
and safety. All in all, ergonomic practices in your shop will keep yourself, as well as your
jewellers, healthy from drastic pains or injuries. [CJ]
www.bomajewelrv.com | P- 800.667.7106 | E- bomacorp@telus.net
bench
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CJ_Aug08_Bench.qxd:Layout 1 7/23/08 2:45 PM Page 59
60 CJ A U G U S T 2 0 0 8
Industry veteran, Shane Decker, shows you
10 ways store owners can stay afloat in
choppy retail waters.
BY SONIA LOWE
Sink
or
Swim:
retail
CJ_JJ08_Retail.qxd:Layout 1 7/21/08 2:14 PM Page 60
retail
A U G U S T 2 0 0 8 CJ 61
Stick to what you know: According to Decker, the store
owner’s job is to focus on business development, not
changing watch batteries. Use your time to look at the
bigger picture.
Don’t micro-manage: Delegation is the key. Let others do
their jobs while you concentrate on yours.
Make advertising count: Decker advises hiring a
marketing professional to manifest your vision. Segregate your
customers. Use age and demographic-specific campaigns and
writers for different target audiences.
Play the numbers game: According to Decker, independent
stores have the highest closing ratio among jewellery retailers.
Decker shows by installing a tracker on the door to monitor
customer activity, owners can estimate their closing ratio to
determine if their store meets the standard or not.
Move it or lose it: It costs retailers 20% annually to keep
merchandise that is not selling. Increase revenue by stocking
profitable inventory, marking up your merchandise appropriately
and remove what you do not sell.
Develop a team: You are only as good as your weakest link.
Decker emphasizes the importance of hiring a floor manager
to building a strong sales force through motivation, leadership
and product training in every category.
Show and sell: According to Decker, 60 customers
annually buy a carat while waiting for a battery change.
Maximize every opportunity to show and sell:
Turn a service visit into a sale.
Go the extra mile: Decker states the advantage a retailer
has over internet-based jewellers; retaining customers
through relationship building.
Deliver outstanding customer service: Always send
a thank you card, and send reminders for compliment
service visits.
Be presentable: Decker states that a customer assesses
your store and makes a decision to buy in 30 seconds. An
entrepreneurial-minded consumer expects quality. If your store
is old, re-model; if your location is not beneficial, move.
Be prepared: Decker claims that million-dollar diamonds
are sold every week in the U.S. The standard for diamonds
today is raised to four karats and wealthy customers buy the
same day they shop, so stock your displays with higher end
jewellery to prepare for high-end clients.
Be positive: Decker reassures that in a vulnerable market,
there is still money to be made if the independent retail is
able to adapt and try new strategies. [CJ]
In a market of the masses vs. classes, what is the
key to making a sale? Today’s independent
jewellers can “take back the sale” from retail
giants, who are at the forefront of 2007’s
recorded $8 billion in sales.
Try the following tips to help you handle the
corporate competition.
CJ_JJ08_Retail.qxd:Layout 1 7/21/08 2:15 PM Page 61
D
iamond exploration began in Canada as early
as the 1960s, however, major kimberlite (an
intrusive igneous rock consisting largely of
peridotite and often containing diamonds)
discoveries were not unearthed until the 1980s. In 1991, the
first economic diamond deposit was discovered in the Lac de
Gras area of the Northwest Territories. Seven years later, our
Home and Native Land became a diamond producer, when in
October 1998, the Ekati Image of Diamonds mine opened
some 300 kilometres northeast of Yellowknife. Just shy of one
year later, the mine produced a respectable one million carats.
There is no doubt that Canada’s diamond production is on
the rise. In fact, at the close of 2003, the country was the
world’s third-largest producer, accounting for 15% of the
world’s supply (Botswana and Russia are number one and
two respectively). What is not so clear-cut are the advantages
carrying these Northern gemstones present to retailers.
To shed some light on the subject, consider how Canadian
diamonds have gained a worldwide reputation for quality.
Better still, they are “clean” in that they are not used to
finance terror, war and weapons as they are in parts of the
world such as Sierra Leone and Angola. For many consumers,
this makes a Canadian-mined diamond an ethical purchase.
Canadian diamonds are also becoming somewhat of a fashion
statement. Celebrities including Avril Lavigne are proud to
wear Canadian diamonds for their quality and “cleanliness.”
CANADIAN DIAMONDINDUSTRY
Since those pioneering days not so long ago, Canada’s
diamond industry has surged to become a $2 billion entity.
History leads us to believe that this fast rate of growth will
continue, as 2003 Canadian diamond production totalled
approximately 11.6 million carats, while 2004 witnessed the
production of 12.6 million.
Canada’s second diamond mine, Diavik, started to produce in
January 2003. During its estimated 20-year life, Diavik’s average
diamond production is expected to peak at six to eight million
carats per year. To give you an idea of how significant this is,
consider that this represents approximately 5% of the world’s
total supply. Ekati’s 20-year projected life production, meanwhile,
is forecasted to plateau at three to five million carats per year, or
4% of the world’s total production by volume.
62 CJ A U G U S T 2 0 0 8
mining
Diamonds
Canada:
Rough
in the
Photo courtesy of De Beers Canada.
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mining
A U G U S T 2 0 0 8 CJ 63
CANADIAN MINES
EKATI
BHPBilliton’s EKATI DiamondMine is Canada’s first surface and
underground diamond mine that officially began operations in
October 1998. EKATI has produced an average of approximately
3.5 million carats of rough diamonds annually over the last two
years. Annual sales fromEKATI represent roughly 3%of current
world rough diamond supply by weight and 6% by value.
DIAVIK
Diavik, Canada’s second diamond mine, began production in
January 2003. During its projected 20-year life, average diamond
production from this mine is expected to peak at six to eight
million carats a year, which represents approximately 5% of
the world’s total supply.
SNAP LAKE
The Snap Lake Mine, De Beers’ first mine outside of Africa,
is unique in Canada. Built on the shores of Snap Lake, 220
kilometres northeast of Yellowknife, the mine is Canada’s first
completely underground diamond mine. By January 15,
2008, $944.8 million had been spent on construction of
the mine. Of that total, $646 million was spent with NWT-
based contractors and suppliers, including $441.8 million
with Aboriginal businesses or joint ventures. While the
mine is ramping up to full production, construction
continues underground, where a crusher and conveyor
to bring kimberlite ore to the surface are scheduled for
completion around the end of the first quarter of 2008.
VICTOR PROJECT
The Victor Project is located in the James Bay Lowlands of
Northern Ontario, approximately 90 kilometres west of the
coastal community of Attawapiskat. In June 2005, the
Attawapiskat First Nation voted in favour (85.5%) of ratify-
ing the Impact Benefit Agreement (IBA). In August 2005, De
Beers received approval by the Federal Minister of the
Environment for the Victor Project Comprehensive Study
Environmental Assessment (EA). Construction of the mine
began in February 2006, once the necessary permits were
granted. The Victor mine will be the first diamond mine in
Ontario and the second in Canada for De Beers.
Diamonds and Canada are not two words commonly strung
together in the same sentence. Following the discovery of several
world-class diamond-bearing deposits in the 1990s, though, the
Great White North and this precious stone are well on their way
to becoming synonymous.
BY BRYAN SOROKA
PAGE 64
...................................
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mining
64 CJ A U G U S T 2 0 0 8
JERICHO
The Jericho Diamond Mine, located in Nunavut and
approximately 400 kilometres northeast of Yellowknife,
is wholly-owned by Tahera Diamond Corporation. The
mine represents Canada’s third, and Nunavut’s first, diamond
mine. Tahera’s diamond purchase and marketing agreement
with Tiffany & Co. ensures that the Company receives
competitive market prices for its Jericho diamonds.
Pursuant to the agreement, Tiffany will purchase or market
all of the diamond production from the mine.
GOVERNMENT CERTIFICATION
The claims for a diamond’s origins, authenticity and
quality can be suspect. In order to circumvent any
uncertainty, the Government Certified Canadian Diamond™
has been instituted.
The Government of the Northwest Territories (GNWT),
which developed and implemented the world’s first
polished Diamond Certification Program, created this
body to support the growth of the diamond industry in
the Northwest Territories. The GNWT certifies authentic
Canadian diamonds mined, cut and polished in the
Northwest Territories. All certified diamonds must meet a
high standard of quality cut.
Two factories in Yellowknife, Northwest Territories are
currently participating in the Government Diamond
Certification Program. These factories have brought some
of the world’s most experienced craftsmen to Yellowknife,
to turn the mines’ output into polished diamonds of the
highest quality, and to train northern workers.
All Government Certified Canadian Diamond’s are proof
positive that the diamond has been mined, cut and polished
in Yellowknife, Northwest Territories. Furthermore, it is an
ironclad guarantee that all diamonds are natural as opposed
to synthetic, and they have not been colour-enhanced.
Proof of ownership is another assurance that comes along
with these diamonds, as every stone comes with a certificate
that carries a serial number, which is individually recorded
in a confidential centralized database.
You can spot a Government Certified Canadian Diamond
by its symbol. It distinguishes each Canadian Diamond
mined, cut and polished to exacting quality standards in
Canada’s Arctic. Each and every diamond is monitored and
inspected from mine to manufacturer under this unique
Government Diamond Certification Program. [CJ]
Photo courtesy of Diavik Diamond Mines Inc.
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66 CJ A U G U S T 2 0 0 8
T
he other day, when I was riding my bicycle with a friend,
I asked him how business was going. He told me that
the diamond trade was very interesting, mentioning a
client who was looking at a carat-and-a-half diamond of good
clarity and colour. The client told my friend that he thought the
Canadian dollar would probably go up a bit more in comparison
to the United States dollar, so he would hold off for a few days
and try to make a few points on the exchange rate. My friend,
slowing his pace on his bicycle just a little, then said, “the next
day we saw the big increase.” This refers to the 19% hike that
came in a single day for larger diamonds of better quality.
One rationale that we have received for the major diamond
price increases is that it is just a correction due to the currency
differentials. This explanation makes sense, and if precipitous
increases continue, we will soon see prices where they were
before the tumble of the U.S. dollar. Another explanation we
have seen for upward spiral in some diamond prices is that
there actually hasn’t been an increase in diamond prices. That
explanation was in print, and obviously needed no further
explanation. Raising the cost 19% is not a price increase, and
if you do not understand that, then you are as clueless as me.
The other speculation in the industry is that there is a certain
amount of profit taking. The discretionary income of the
average person is lower than it has ever been. Individuals
don’t have money to buy luxury products, such as diamonds,
when they are making fiscal decisions about how much less
BY DUNCAN PARKER
How Much do DoYou
Want It To Be?
facevalue
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A U G U S T 2 0 0 8 CJ 67
facevalue
they can travel this year, or if they drove,
whether they could even afford to spend
$100 to fill the tank. How does this translate
to profit taking? The lower qualities and
smaller sizes of diamonds have not increased;
however, better qualities and larger sizes
have increased substantially in price. The
wealthy are getting wealthier, for the time
being, and the rest of the population is
becoming poorer. The people with lots of
money have some to spare, and large fine
quality diamonds are rare things. There are
only so many to go around, and there are
many wealthy people who want them.
Therefore, there are price increases.
How long will this go on? How high will the
price of diamonds go before it falls apart?
Will it fall apart? In 1981, the price of a 1.00
carat, D colour, flawless diamond reached a
wholesale price of $60,000.00 per carat.
This has never been attained again, but was
reached for reasons quite different from
today. The interest rates in 1980 reached
19% to 20%. People on fixed incomes, such
as retirees, were making loads of unexpected money on investments.
Telemarketers took advantage of the surplus money floating around, and
could legitimately indicate the huge recent increases in price for diamonds
to help convince the investors to put their unexpected profits into a sure
thing and buy fine 1.00 carat diamonds.
Today, telemarketers are not deceiving buyers into spending money on
diamonds. The large and fine diamonds are selling themselves. The problem
appraisers are experiencing is how they arrive at values.
Several weeks ago, we appraised a 2.50 carat diamond of VS-1 clarity, F
colour diamond. We gave a value that did reflect the dollar amount that
would have been paid for such a diamond. The client has now contacted the
lab, and has requested a re-examination of the value given. I spoke to the
client, and I was told that the value we gave was the same as what was paid
for the diamond. Since the appraisal, the client has now shopped around
and has found a higher price being quoted for another diamond of the
same size and quality. The problem we have is, since we wrote the original
appraisal, the cost of the diamond has gone up by at least 19%. If we were
to write an appraisal today, our current value would be higher to reflect the
price increase.
Thus, as appraisers, how long is a valuation valid? How much should an
appraisal be? Should we build in a buffer for price increases, and if so, how
do we anticipate the amounts of increase?
It makes sense to write appraisals with explanations that any values given are
reflective of the value for the items at the specific date at which the appraisal
was written. We cannot be responsible for anticipating unexpected changes in
the market.
As appraisers, we do our best to be accurate, and to provide details that will
give a certain amount of consistency and comfort for the client. However,
as far as being able to guess what will befall prices and exchange rates in
the future, we are less qualified than bankers, finance ministers and
diamantaires. And they are not giving anything away, even if they do have
a sense of what the future holds. It is essential to keep up with developments
and provide the most accurate, current information possible. Speak to the
dealers, watch the price lists, keep up with fluctuations in the dollar and
you will be providing the best work that you can. Also, we need to let
people understand that our work is prepared on a specific day with a
specific set of financial conditions. Once we all understand these issues, we
will all understand appraisals better. [CJ]
“It is essential to keep up with
developments and provide
the most accurate, current
information possible.”
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68 CJ A U G U S T 2 0 0 8
marketwatch
Rank 1
Intermerge Canada Inc.
R002A-D
category: Men's Jewellery: Rings: Diamond Rings
Rank 2
Cadman Manufacturing
5766M
category: Men's Jewellery: Diamond Rings
Rank 3
Intermerge Canada Inc.
R738F
category: Men's Jewellery
Rank 4
Intermerge Canada Inc.
R137D-D
category: Men's Jewellery: Rings: Diamond Rings
Rank 5
Cadman Manufacturing
5762M
category: Men's Jewellery: Rings: Diamond Rings
Rank 6
Intermerge Canada Inc.
R947C
category: Men's Jewellery
Rank 7
Cadman Manufacturing
5584M_white_gold
category: Men's Jewellery: Diamond Rings
Rank 8
Cadman Manufacturing
5758M
category: Men's Jewellery: Diamond Rings
Rank 9
Cadman Manufacturing
CB84M
category: Men's Jewellery: Rings: Signet Rings
Rank 10
Cadman Manufacturing
5768M
category: Men's Jewellery: Diamond Rings
Rank 11
Cadman Manufacturing
C57D
category: Men's Jewellery: Rings: Signet Rings
Rank 12
Intermerge Canada Inc.
N078D-D
category: Men's Jewellery
MEN’S JEWELLERY ITEMS
Men’s jewellery has always been regarded, within the trade, as a niche market.
Over time though, niches grow and develop and our list reflects
the past and present with a nod towards the future.
BY ROBIN GAMBHIR
An intriguing way of looking at this list is as representative of demographics and generational tastes. So at the top,
we have modern styles using white metals in general and, in the case of the Edward Mirell line from Intermerge, an
alternate material-like titanium. They are at the top of the list because they reflect the tastes of men who are in their
peak jewellery purchasing years. As you can see, though, there are variations (there are some more traditional styles
in yellow metal in the first 25), which are present because there are regional differences in tastes from province to
province; in some cases, the differences are simply between rural and urban.
In upcoming editions of Market Watch, we will be reporting trends and top 10 lists geographically. OpenBlue
tracks where consumers come from while they are shopping its network of retailers’ sites. Using this kind of data to
help you deploy the right product into the right market is called Geomarketing and, for jewellery, it is an entirely
new area. When you are catering to niche markets, such as men’s jewellery, the margin for error is slim. Knowing
what consumers in each market are shopping for can help you avoid costly mistakes.
TOP 100
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marketwatch
A U G U S T 2 0 0 8 CJ 69
Rank 13
Intermerge Canada Inc.
B941C
category: Men's Jewellery:Bracelets
Rank 14
Cadman Manufacturing
5764M
category: Men's Jewellery: Diamond Rings
Rank 15
Cadman Manufacturing
5586M
category: Men's Jewellery: Rings: Signet Rings
Rank 16
Debra Sawatzky Estate Jewellery
DJS000218
category: Men's Jewellery: Diamond Rings
Rank 17
JSN Jewellery
5660OXCuff
category: Men's Jewellery: Cufflinks
Rank 18
Intermerge Canada Inc.
B101D
category: Men's Jewellery: Bracelets
Rank 19
Intermerge Canada Inc.
B085A
category: Men's Jewellery: Bracelets
Rank 20
Intermerge Canada Inc.
N044F
category: Men's Jewellery
Rank 21
Cadman Manufacturing
5584M
category: Men's Jewellery: Rings: Diamond Rings
Rank 22
Intermerge Canada Inc.
B116A
category: Men's Jewellery: Bracelets
Rank 23
Basal Jewellery
RB2027
category: Men's Jewellery: Diamond Rings
Rank 24
Cadman Manufacturing
1116
category: Men's Jewellery: Rings: Signet Rings
Rank 25
Tecimer Jewellery Ltd.
N6142
category: Men's Jewellery: Rings: Signet Rings
Rank 26
Cadman Manufacturing
5756M
category: Men's Jewellery: Rings: Diamond Rings
Rank 27
Intermerge Canada Inc.
B030A
category: Men's Jewellery: Bracelets
Rank 28
Intermerge Canada Inc.
N092A
category: Men's Jewellery
Rank 29
Tecimer Jewellery Ltd.
CJG-N2203
category: Men's Jewellery: Bracelets
Rank 30
Borra
FR-121A/7
category: Men's Jewellery: Rings
Rank 31
Tecimer Jewellery Ltd.
N3820
category: Men's Jewellery: Bracelets
Rank 32
Debra Sawatzky Estate Jewellery
DJS000222
category: Men's Jewellery
Rank 33
Debra Sawatzky Estate Jewellery
DJS000213
category: Men's Jewellery: Rings: Diamond Rings
Rank 34
IBB International Ltd.
2402.02.111
category: Men's Jewellery: Rings: Gemstone Rings
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70 CJ A U G U S T 2 0 0 8
marketwatch
Rank 35
Tecimer Jewellery Ltd.
N6136
category: Men's Jewellery: Rings: Signet Rings
Rank 36
Tecimer Jewellery Ltd.
N6134
category: Men's Jewellery: Rings: Signet Rings
Rank 37
Tecimer Jewellery Ltd.
N3804
category: Men's Jewellery: Accessories: Tie Chains
Rank 38
Cadman Manufacturing
TC-G80
category: Men's Jewellery: Bracelets
Rank 39
Tecimer Jewellery Limited
N3802
category: Men's Jewellery: Bracelets
Rank 40
Borra
FR-32B
category: Men's Jewellery: Rings: Diamond Rings
Rank 41
Tecimer Jewellery Ltd.
N3807
category: Men's Jewellery: Cufflinks
Rank 42
Corona Jewellery
R6711-10
category: Men's Jewellery: Rings: Signet Rings
Rank 43
Tecimer Jewellery Ltd.
N7620
category: Men's Jewellery: Accessories: Money Clips
Rank 44
Tecimer Jewellery Ltd.
N7618
category: Men's Jewellery: Accessories: Money Clips
Rank 45
Cadman Manufacturing
MC27
category: Men's Jewellery: Accessories: Money Clips
Rank 46
Tecimer Jewellery Ltd.
N2211
category: Men's Jewellery: Bracelets
Rank 47
Cadman Manufacturing
W2
category: Men's Jewellery: Accessories: WatchChains
Rank 48
Tecimer Jewellery Ltd.
N3819
category: Men's Jewellery: Bracelets
Rank 49
Tecimer Jewellery Ltd.
N6905
category: Men's Jewellery: Accessories: Tie Bars
Rank 50
Tecimer Jewellery Ltd.
N6135
category: Men's Jewellery: Rings: Signet Rings
Rank 51
Cadman Manufacturing
MC28
category: Men's Jewellery: Accessories: Money Clips
Rank 52
Tecimer Jewellery Ltd.
N7613
category: Men's Jewellery: Cufflinks
Rank 53
Cadman Manufacturing
CB82
category: Men's Jewellery: Rings: Signet Rings
Rank 54
Cadman Manufacturing
TC-18F
category: Men's Jewellery: Accessories: Tie Chains
Rank 55
Tecimer Jewellery Ltd.
N6140
category: Men's Jewellery: Rings: Signet Rings
Rank 56
Tecimer Jewellery Ltd.
N3812
category: Men's Jewellery: Cufflinks
034-035.MrkWatch.qxd:Layout 1 7/24/08 2:03 PM Page 70
marketwatch
Rank 68
Tecimer Jewellery Ltd.
N3814
category: Men's Jewellery: Cufflinks
Rank 69
Cadman Manufacturing
TC-20F
category: Men's Jewellery: Accessories: Tie Chains
Rank 70
Borra
FR-125A
category: Men's Jewellery: Rings: Diamond Rings
Rank 71
Borra
FR-27A
category: Men's Jewellery: Diamond Rings
Rank 72
Tecimer Jewellery Ltd.
N3805
category: Men's Jewellery: Cufflinks
Rank 73
Mirage Creations
PR959
category: Men's Jewellery: Rings: Diamond Rings
Rank 74
Mirage Creations
PR1393
category: Men's Jewellery: Cufflinks
Rank 75
Borra
FR-119C
category:Men's Jewellery: Rings: Diamond Rings
Rank 76
Cadman Manufacturing
304T-TicTac
category: Men's Jewellery: Accessories: Tie Tacks
Rank 77
Mirage Creations
PR1391
category: Men's Jewellery: Cufflinks
Rank 78
Mirage Creations
PR367
category: Men's Jewellery: Rings: Diamond Rings
Rank 57
Tecimer Jewellery Ltd.
N3803
category: Men's Jewellery: Bracelets
Rank 58
Cadman Manufacturing
TC-F60
category: Men's Jewellery: Accessories: Tie Chains
Rank 59
Tecimer Jewellery Ltd.
N6906
category: Men's Jewellery: Accessories: Tie Bars
Rank 60
Tecimer Jewellery Ltd.
N3806
category: Men's Jewellery: Cufflinks
Rank 61
SteelX
8067
category: Men's Jewellery: Bracelets
Rank 62
Tecimer Jewellery Ltd.
N6132
category: Men's Jewellery: Rings: Signet Rings
Rank 63
Cadman Manufacturing
35DT
category: Men's Jewellery: Accessories: Tie Tacks
Rank 64
Cadman Manufacturing
307T-TieTac
category: Men's Jewellery: Accessories: TieTacks
Rank 65
Tecimer Jewellery Ltd.
N6129
category: Men's Jewellery: Rings: Signet Rings
Rank 66
Tecimer Jewellery Ltd.
N3816
category: Men's Jewellery: Cufflinks
Rank 67
Cadman Manufacturing
TC-Golf
category: Men's Jewellery: Accessories: Tie Chains
A U G U S T 2 0 0 8 CJ 71
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marketwatch
72 CJ A U G U S T 2 0 0 8
Rank 79
Cadman Manufacturing
433-TieTack
category: Men's Jewellery: Accessories: Tie Tacks
Rank 80
Mirage Creations
PR1390
category: Men's Jewellery: Cufflinks
Rank 81
Mirage Creations
PR470
category: Men's Jewellery: Rings: Diamond Rings
Rank 82
Tecimer Jewellery Ltd.
N2202
category: Men's Jewellery: Bracelets
Rank 83
Cadman Manufacturing
TC-16F
category: Men's Jewellery: Accessories: Tie Chains
Rank 84
Cadman Manufacturing
309T-TieTack
category: Men's Jewellery: Accessories: Tie Tacks
Rank 85
Tecimer Jewellery Ltd.
N3818
category: Men's Jewellery: Bracelets
Rank 86
Mirage Creations
PRM64
category: Men's Jewellery: Rings: Diamond Rings
Rank 87
Cadman Manufacturing
425-TieTack
category: Men's Jewellery: Accessories: Tie Tacks
Rank 88
Borra
FR-124B/2P
category: Men's Jewellery: Rings: Diamond Rings
Rank 89
Mirage Creations
PR599
category: Men's Jewellery: Rings: Diamond Rings
©2008 OpenBlue Networks Inc. and Canadian Jeweller All Rights Reserved
Rank 90
Cadman Manufacturing
302-TieTack
category: Men's Jewellery: Accessories: Tie Tacks
Rank 91
Tecimer Jewellery Ltd.
N6139
category: Men's Jewellery: Rings: Signet Rings
Rank 92
JSN Jewellery
5660OXP
category: Men's Jewellery
Rank 93
Mirage Creations
PR394
category: Men's Jewellery: Rings: Diamond Rings
Rank 94
Cadman Manufacturing
420-TieTack
category: Men's Jewellery: Accessories: TieTacks
Rank 95
Tecimer Jewellery Ltd.
N6137
category: Men's Jewellery: Rings: Signet Rings
Rank 96
Tecimer Jewellery Ltd.
N3809
category: Men's Jewellery: Cufflinks
Rank 97
Mirage Creations
PR1358
category: Men's Jewellery: Cufflinks
Rank 98
Tecimer Jewellery Ltd.
N3801
category: Men's Jewellery: Bracelets
Rank 99
Tecimer Jewellery Ltd.
N6901
category: Men's Jewellery: Accessories: Tie Bars
Rank 100
Borra
FR-119B/5P
category: Men's Jewellery: Rings: Gemstone Rings
034-035.MrkWatch.qxd:Layout 1 7/24/08 2:04 PM Page 72
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CJ_000_Watier Findings.qxd:Layout 1 7/23/08 2:51 PM Page 44
coverstory
74 CJ A U G U S T 2 0 0 8
Birks & Mayors
revitalizes two
century-old businesses.
BY SARAH B. HOOD
A
N AD BUDGET, NO MATTER ITS CONSTRUCTION, REACH OR FREQUENCY,
cannot replace a century-old reputation for quality. However, even the most respected
brand can falter. Back in the ‘90s, the forecast was cloudy for iconic Canadian jeweller,
Birks. Now, under new management and wedded to a venerable southern U.S. chain, its prospects
are looking better than ever. The obvious question is, what has been the Birks & Mayors Inc.
strategy for success? The answer, in spite of the unstable North American economy, is retaining a
steadfast focus on the high-end market.
Reputation
ina Blue
Box
PAGE 76
...................................
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coverstory
A U G U S T 2 0 0 8 CJ 75
Thomas Andruskevich,
President & Chief Executive
CJ_JJ08_Feature.qxd:Layout 1 7/22/08 10:24 AM Page 75
ARichHistory
Birks was born as a family business in 1879 when silversmith, Henry
Birks, opened a shop on St. James Street in Montreal, QC. After three of
his sons joined the Company, its name was formally changed in 1893 to
Henry Birks and Sons. The following year, the business moved to a new
location located on Phillips Square, which still houses the head office
over 100 years later.
Throughout the 20thcentury, Birks grew, especially inthe years following
WWII, and its signature blue box became a Canadian icon synonymous
with elegant special-occasion gift-giving. By the early 1990s, the
Company boasted over 200 stores in Canada and the United States. It
was still facing difficult financial times, though, in part due to significant
debt accrued during a family buy-out. This spurred the 1993 sale of
Birks to Regaluxe Investment (then known as Borgosesia Acquisitions
Corporation). In 2006, Regaluxe was acquired through a merger with
Iniziativa S.A. Today, although five generations of the Birks family have
beeninvolved inrunning the business, a company knownas The Goldfish
Trust owns or controls 68.6% of its voting shares; these are owned by
Montrovest BV, the parent company of Iniziativa SAand Montrolux SA.
It seems as though these uncertain times are over, as things have been
looking much more positive for Birks since the change in ownership. In
1996, Thomas A. Andruskevich joined the Company as President and
Chief Executive Officer. He had previously served as Senior Vice
President and CFO, then Executive Vice President of International &
Trade for Tiffany & Co. from 1982 to 1994. According to Andruskevich
(now 57), he entered the jewellery business “by accident. I started out
my career in public accounting, and one of my contacts invited me to
join Avon in about 1978. After about four years, I was asked to go over to
Tiffany, which Avon had acquired.”
From1994 to 1996, Andruskevich worked as President and CEOfor the
clothing retailer Mondi of America. However, “I didn’t really enjoy the
fashionindustry as muchas jewellery, andI didn’t agree withsome of the
directions the company was trying to go,” he explains. “I responded to a
call froma search firmfor Birks. It was struggling; it was not doing well.
It was losinga lot of money, andthe first thingwe neededwas toget a new
bank loan, which we did, and we needed to get a strategic consulting
company in.”
Boston Consulting Group (BCG) was brought in to work with Birks’
management to create a new strategic plan. Their findings confirmed
Andruskevich’s gut feelings. “My instinct in some of the strategic
premises that I had developed in talking with members of the Birks’
management team, along with knowing some of Birks’ history and
actuallytalkingwithBirks familymembers −especiallyBarryBirks, mydear
friend−toldme that we hadtotake the Company backup-market,”he says.
Andruskevichrecalls having walkedintoa Birks retail outlet inthe 1990s
when he was still with Tiffany’s. “I saw everything from costume
jewellery to $50,000 necklaces. The extremes were so great I just
couldn’t understand what the focus was,” he says. “It made no sense to
me that we were selling costume jewellery, and there was a large, but
faltering, gift business. I really felt that we needed to focus our attention
on fine jewellery. The research pretty much bore that out to me.”
The next step was to reconfigure the product offerings to match the new
strategicdirection.“IthinkBirkshadlostitswayforawhile.Itwasnotfocused,
and that was what we set out to do: to refocus and reassert our merchandise
offeringsinamannerthat wasmuchmorehigh-end. If weweregoingtobein
the timepiece business, we only wanted to sell deluxe Swiss timepieces.
coverstory
76 CJ A U G U S T 2 0 0 8
“I really felt that we
needed to focus our
attention on
fine jewellery”
Destinee Suite
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A U G U S T 2 0 0 8 CJ 77
If weweregoingtosell jewellery, it shouldbe18-karat goldanddiamonds,”
says Andruskevich. Now, Birks carries its own proprietary watch line, as
well as timepieces by Cartier, Baume &Mercier, Omega, Tag Heuer, Jaeger
Le Coultre, Gucci, Concorde, Rado, Longines, Mont Blanc and Tissot. Its
in-house signature jewellery lines include Toni Cavelti, Jose Hess,
Michele dellaValle and Esty, alongside exclusive designer jewellery from
Roberto Coin, Van Cleef &Arpels, H. Stern, Kwiat and Ladyheart.
Andruskevich admits the consultants did reveal a few details that
surprised him. “I learned that our service business was very important,
not only from a revenue standpoint, but from a traffic standpoint.
Oddly enough, some people will come in to buy merchandise, but
there are some who just come in to have their products serviced,” he
says. “When someone entrusts something that’s very near and dear to
them to you to repair it, it does create a very special relationship with
that individual.”
By 1998, Birks refocused its strategy and embarked on a campaign of
store remodelling andcautious expansion.“What we basically triedtodo
was to bring the Company back to its roots: that really sums up our
strategy,” Andruskevich clarifies. “We attract very, very affluent clients
who can probably afford to buy anything that they care to buy, and I
think we also satisfy someone of more modest means who may want to
get a special gift for a very special someone, regardless of price.”
In 2002, Birks acquired the U.S. fine jewellery retailer Mayors, a nearly
century-old company with a solid reputation that was going through
an unsuccessful expansion and experiencing significant losses at the
time. In 2005, Birks & Mayors became a publicly held Canadian
corporation trading on the American Stock Exchange under the
symbol “BMJ.” The Company’s acquisition strategy continued in
November of 2007, when it acquired Brinkhaus, a 30-year-old luxury
jeweller with locations in Calgary and Vancouver.
“Birks and Mayors are very similar companies,” Andruskevich
elaborates.“Mayors will be celebrating its 100th anniversary in2010. We
are able to fulfill the vision and mission to all three of these brands
because each carries a great heritage and legacy, and their reputations
with their clients, and the performance and execution against those
reputations is quite special.”
By 2007, Birks & Mayors seemed to be on a roll. The Mayors brand was
recognized in the U.S. with the South Florida Journal Business of the
Year Award and the Greater Miami Chamber of Commerce "Good to
Great Award.” Andruskevich was named a Power Player by Florida
International Magazine. Meanwhile, back inCanada, Birks was awarded
the designation as Official Supplier of Jewellery for the 2010 Olympic
Winter Games inVancouver.
“The Olympic jewellery is very exciting,” says Andruskevich. “They will
also be available through our website and our corporate sales division,
because what better way is there to celebrate the Olympics than by
buying a piece of Olympic jewellery for your client?”
He points out that the Company had to demonstrate a high degree of
corporate environmental and social responsibility to win the Olympic
contract.“We are very sensitive toour role incorporate sustainability. We
were one of the first companies to be involved in the Canadian Boreal
Initiative. We only offer conflict-free diamonds, and those two initiatives
were very important whenit came tobeing approvedfor the Olympic Games.”
One: Birks store in Montreal
Two: Vancouver’s store entrance
1 2
PAGE 78
...................................
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coverstory
78 CJ A U G U S T 2 0 0 8
“While I believe in the
fundamentals of the jewellery
industry in the long run,
I think there will be more
consolidation: the strong brands
will be stronger and the weaker
brands will fall.”
Also, the Olympic Committee auditedBirks &Mayors factories inRhode
Island and Montreal. “We received the highest grade possible. With
Montreal, we were told it was the best grade ever given for a first-time-
audited company,” he exclaims proudly. “Last but not least, our recent
partnershipwithBotswanaDiamonds further strengthenedour position
inthe global marketplace as a leader among ethical andsocially responsible
companies.” (He refers to a June 2008 announcement that Birks &
Mayors was awardedexclusive distributorshipof Botswana Diamonds in
North America.)
Birks & Mayors now operates 37 Birks retail stores, as well as two
operating under the Brinkhaus brand name and 31 Mayors stores in
FloridaandAtlanta, GA, withcorporate offices inMontreal andTamarac,
Florida. Jewellery, including giftware, repair andcustomdesignservices,
represents approximately 60%of sales revenues, withtimepieces making
up the balance. So far, the marriage of brands seems to be a happy one:
between 2005 and 2007, net sales rose from $239.3 million to a record
$294.3 million, only partly due to the strong Canadian dollar. Gross
profit rose from$109.3 millionto$142.3 million, witha rise inthe gross
profit margin from 45.5% to 48.3%.
Birks & Mayors is currently looking to add additional businesses to its
already impressive portfolio. “We’ve made it very clear that one of our
strategies is to continue to make acquisitions, both retail and product
brand, but our primary strategy is todevelopthe Birks brand−boththe
product and the retail − and we plan to do that both in the U.S. and
internationally,” says Andruskevich. Birks & Mayors is targeting
“companies that either are leaders in their marketplace or are about to
become leaders, and with an acceptable rate of return. We will also look
at international opportunities, both retail opportunities and product
brands. The trick is to find the right match in terms of positioning,
culture, place in the marketplace and good value.”
The emphasis on raising the Birks profile does not mean that the
Mayors brand is being phased out anytime soon.“For the time being the
research has showed that we have a great deal of equity in the Mayors
brand, andit wouldprobably be ill advisedif we didnot keepthat equity
and leverage it for our benefit,”says Andruskevich. “Over time, as we try
to growthe Birks name, I think we’ll have to see. In the short term, we’ve
made a decision to operate two separate regional brands.”
Andruskevich is optimistic not only about his company, but also about
the industry as a whole. “I’ve been in the jewellery business for 25 years.
I believe it will remain healthy, but it will be different. I think anything
that’s very unique, very special, very high-end, will continue to do well.
That was evident last year; high-end, complicated watches did well.
High-end diamonds seemto be doing well all over the world.”
Nonetheless, he predicts that some business operators will face tough
decisions over the next few years. “What I saw over the last holiday
season was the most precipitous drop in consumer confidence and
spending onluxury goods that I’ve seenina long time. It was a little scary
to see malls in Florida empty − and I mean empty − a couple of weeks
before Christmas. We’ve seen signals that even some very affluent
consumers are thinking twice about making important purchases that
they can afford,”he says.
“While I believe in the fundamentals of the jewellery industry in the
long run, I thinkthere will be more consolidation: the strong brands will
be stronger and the weaker brands will fall,” Andruskevich forecasts.
“That’s unfortunate, but I thinkwe’re positionedwell; I thinkit somewhat
plays into our strategy of continuing to grow our brand.” So while the
luxury market continues to perform as strongly as it has over the past
few seasons, there’s every reason to expect that the blue Birks box will
continue to be a sign of success. [CJ]
Amorique Split Shank
CJ_JJ08_Feature.qxd:Layout 1 7/22/08 10:24 AM Page 78
A U G U S T 2 0 0 8 CJ 79
one: Andrushevich at a Winnipeg opening
two: Toronto store location
1
2
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80 CJ A U G U S T 2 0 0 8
feature
Las Vegas
Despite the current economic state, this year’s JCK Las Vegas
was budding with inspiration.
BY NIKKI YEH
George Cangul of Bijou Inox
Olivier Felicio,
Publisher of
Canadian Jeweller,
with IceLink
V I V A
CJ_Aug08_JCK Vegas Coverage.qxd:Layout 1 7/23/08 2:55 PM Page 80
F
rom 3,100 manufacturers to retailers from 72
countries, the 17
th
annual JCK Las Vegas event was
brimming with activity, inspiring attendees with
new trends, products, designs and networks. A few of the chief
executives representing a range of the retail distribution
channel included Bergdorf Goodman, Blue Nile, Costco,
Dillards, Disney, Fortunoff, the Home Shopping Network, JC
Penney, K Mart, Kohl’s Macy’s East, Neiman Marcus,
Nordstrom and TJ Maxx. Not to mention, thousands of
independent retailers graced their presence on the show floor
from Birks & Mayers, Deja & Co. and Finley Fine Jewelry to
Hamiltion Jewelers, Hannoush Jewelers and Lux Bond & Green.
Stealing the spotlight were warm colours from red to orange,
as well as the light greenish blue hues of aquamarine, which
were made ever present in the “modern bohemian” at the
Couture show. Turquoise also made a fashion statement, most
noticeably with antique jewellery dealers referring back to the
1960s and ’70s, when high-end jewellers constructed the
semi-precious stone into matching sets.
feature
A U G U S T 2 0 0 8 CJ 81
PAGE 82
...................................
Bianca Ferro
Master Design
Brent Treppel, CEO & President
of Ben Moss, with Olivier Felicio
CJ_Aug08_JCK Vegas Coverage.qxd:Layout 1 7/24/08 2:06 PM Page 81
Watches were the talk of the event, with exhibitors
dominating 10% of the show floor. Attendees came to the
realization of the changing watch market with Hall of Time,
a pavilion that exhibited a large selection of timepieces from
world-renowned names, highlighting how personal watch
styles shift along with consumer lifestyles. Foreign watches
also took centre stage as their brands used the annual
five-day show to launch into American markets, including
Obaku, Orient, Kadloo, Monroa, D.Factory, Azimuth,
Morellato, Bello & Preciso and Brosway. Nevertheless,
many U.S. watch brands also unveiled their latest creations
on the show floor, including E. Gluck, which introduced
its two new fashion watch brands, Lucy Brand and
Badgley Mischka.
feature
82 CJ A U G U S T 2 0 0 8
Jay Cameron
of Wittnauer
Minesh Sha of Diaco Inc
and Olivier Felicio
Matt Tilley of Skagen
CJ_Aug08_JCK Vegas Coverage.qxd:Layout 1 7/23/08 2:56 PM Page 82
On a side note, many brands, such as Casio, Vabene, Swiss
Army, Techno-Marine and EganaGoldfpeil USA, announced
the upgrading of their quality and pricing to attract
consumers with higher incomes.
Last but not least, platinum shined at its brightest during
the annual event, illustrating the popularity of the gorgeous
metal. According to Platinum Guild International, the
precious metal was featured heavily in wedding rings and
fashion accessories. Among the 35 platinum stands was a
kiosk demonstrating the metal’s uses in retailer signage,
which received 150 orders at the show. PGI also held
“power hours” to allow retailer attendees and exhibitors to
network and discuss sales and marketing strategies. [CJ]
feature
A U G U S T 2 0 0 8 CJ 83
Daniel Parks, Robert Zarnegin,
William Boyajian of World Jewellery Center
Jon Philips of BHP Billiton
Glen Reinecke and
Jody Christian
of Pandora.
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O
ne of the unfortunate truths of modern business,
the luxury market withstanding, is there is almost
nothing your competitors cannot duplicate. If you
have a breakthrough idea, you can bet somebody
will copy it, and perhaps even improve upon it or sell for a
lower price. The question then begs, “ What competitive edge
do you have to offer that cannot be copied by anyone else?”
The answer? Your brand.
As a jewellery retailer, you are part of an industry that is
currently in the throes of a declining economy. Unfortunately,
the luxury market is one that is hit the hardest during these
times, which makes branding all the more crucial. Creating a
strong brand builds mindshare, the process of fostering
favourable attitudes toward your store, and it is one of the
strongest competitive advantages imaginable. As a result,
your business will be top-of-mind with customers when they
think of your product category.
The advertising and marketing “gurus” of the world have
done a marvelous job creating the perception that only they
– the experts – can create, maintain and grow a brand. This
is simply not true. There is no denying that there are some
brilliant, creative, strategic promotional minds that are
indeed exceptional at brand creation. However, developing a
strong brand is by no means rocket science, as the outstanding
iterations have gained their elite status by sticking to two
simple, yet profound, principles – consistency and discipline.
So how do you, the retailer, become a brand champion? First,
it is vital to arrive at an accurate definition of what a brand
really is. This might sound like a simple endeavor, though
when you consider even marketing professionals do not have
a clear-cut answer, you can start to see it is anything but easy.
With that being said, here are some popular descriptions of
what a brand might be:
• A name, sign or symbol used to identify items or services
of the seller(s) and to differentiate them from goods
of competitors.
• A promise – by identifying and authenticating a product or
service it delivers a pledge of satisfaction and quality.
• A set of assets (or liabilities) linked to a brand’s name and
symbol that adds to (or subtracts from) the value provided by
a product or ser vice.
Some compelling thoughts, though none hit the mark dead
on. Appreciating a brand is not so much of a who or what,
but more of a “feeling”-the best definition by far is:
“A BRAND IS A COLLECTION OF PERCEPTIONS IN THE
MIND OF THE CONSUMER.”
84 CJ A U G U S T 2 0 0 8
feature
B
r
a
n
d
AND
DELIVER
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feature
A U G U S T 2 0 0 8 CJ 85
This definition gives insight into the fact that a brand is very
different from a product or service – it is intangible and exists
in the consumer consciousness. It also sheds light on brand
loyalty, and howdifferent consumers have different perceptions
of a product or service, which places them at disparate points
on the Loyalty Ladder (see figure below).
Finally, this characterization clarifies how to build a brand,
which is constructed not only via effective communications
or appealing logos, but also the total experience that it offers.
LIVING THE BRAND
Delivering a brand promise is the underlying factor that
determines your brand’s success. This means that every
person in your organization needs to live the brand – from
ownership to sales staff. It is the workforce that translates
strategy into reality, interacts with your customers and
determines the brand. Every point of brand interaction needs
to deliver a consistent and coherent message about your
corporate identity. Every action needs to reinforce, support
or enhance the brand. A great brand is one that lives its values.
Here is a terrific story that will give you a firm grasp of what
“living the brand” is all about. Back in the late 50’s, the
pioneering days of NASA, a reporter was sent to do a story on
the fledgling space program. She arrived at the first headquarters
located in Washington, DC, searching for the offices where
she would conduct her interview. As she continued to
wander, she spotted a custodian who was polishing the floor.
She approached the man and asked him where she could find
the offices. He pointed her in the right direction, and as she
turned to leave, she paused to ask, “ What do you do here?”
The man stepped back and without hesitation said,
“We put people on the moon.” The custodian did not
say, “I polish floors,” or, “I empty garbage cans.” Rather, he
encapsulated the essence of living his company’s brand.
Only one thing can truly set you apart from
the competition and cement your business’
long-term success–your brand. In order to
build yours, though, we must establish exactly
what a brand is, how to build one and most
importantly, execute it to strengthen your
bottom line.
BY BRYAN SOROKA
Brand Insistence
Repeat Purchases
Trialist
Not Yet Purchased
Advocate
Client
Customer
Prospect
The Loyalty Ladder conveys the idea that consumers can be moved along a
continuum of loyalty using a number of integrated marketing communications
techniques. Essentially, consumers become loyal to a brand that has meaning
to them in relation to a product, service, solution or experience.*
* Learn Marketing, Ladder of Customer Loyalty, 2003.
T
H
E
L
O
Y
A
L
T
Y
L
A
D
D
E
R
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86 CJ A U G U S T 2 0 0 8
While his specific duties may have included polishing and
cleaning, he was playing a part just like everyone else at
NASA – from the rocket scientists to the astronauts, all were
serving a role that fulfilled the objective of the bottomline. You
can easily translate this to your own business. Salespeople
don’t merely sell rings and pendants. Managers don’t just
manage. These are simply functions that work towards a
common goal.
Now that we have arrived at a definition of what a brand is,
the question begs, how do you create one? Like so many other
advertising and marketing pursuits, there is no single answer
to this question. Though there are many who believe that the
process all begins with establishing what is commonly
referred to as the brand essence (see graph below) – the one
word that describes what your brand is all about (one word
is best, though some have extended it to a few). Two great
examples of brand essence are Coca-Cola (Refreshing) and
Pepsi (Youth). Here you can see two products that are
virtually identical, yet their brands stand for something
completely different. This is highly motivating for all
jewellery retailers, as it gives you a very good idea of how
differentiating yourself from a seemingly identical competitor
is by no means unattainable. This is your jumping-off point
– where you can begin the process of developing your own
brand, and in the process, distinguishing yourself from your
competitors and remaining in the forefront of your
customers’ collective thoughts.
BRAND IDENTITY
If your product or service is new or distinctive, branding is
certainly made easier. Since there are no pre-existing biases,
it will be much more straightforward to manipulate customer
attitudes. As a jewellery retailer, though, this probably is not
the case, which makes creating a strong brand even more vital.
While your products and services have been in existence
for a while and you have direct competition, you need to
establish a brand identity that will impact consumer choice.
Brand identity consists of:
PRICING: a component of value; higher prices may
be interpreted as higher quality to the consumers and
lower prices may suggest decreased value. This is one of
the most important aspects of any brand, as it is the one
tangible characteristic that your customers will come to
identify with.
DISTRIBUTIONANDAVAILABILITY: limited distribution of a
product or service may imply exclusivity to discerning consumers.
QUALITY: which impacts satisfaction; obviously, higher
quality will translate to more satisfied customers who regularly
purchase your offerings.
PRESENCE: prominence in both the paid and unpaid
media; products or services with a high-profile market
presence lead to brand recognition and increased sales.
Conversely, niche, hard-to-find products also give your
brand an allure, as customers will relate these high-quality
items and their availability with your store.
AWARENESS: top-of-mind awareness, residual awareness
understanding and recognition, are directly related to presence;
the higher your offering’s awareness, the better your sales
results will be.
REPUTATION: enduring the public opinion of brand
character, which is built over time and difficult to change
once established.
IMAGE: perceptions of brand traits or prototypical buyers;
often represented by qualities the consumer relates to. Similar
to reputation, image is difficult to change once it’s established.
BENEFITS: consumers may equate certain positive and
negative consequences with the use of your products or
services; these may be warranted or unwarranted.
POSITIONING SALIENCE: differentiation from the
competition, which is established by combining all of your
brand’s elements.
PREFERENCE: a predisposition to buy, which is displayed
by brand-loyal consumers.
SHARE OF THE MARKET: increased market share is a direct
result of a successful branding campaign.
CONSUMERCOMMITMENT: loyalty is built through long-
term branding and close consumer contact.
Now that the many aspects of brand identity have been
clarified, take your time to consider all of the above. During
this process, receive feedback from as many of your staff
as possible; after all – these are the individuals living
your brand and communicating its virtues to your
esteemed customers.
Vision, Mission
&Values
Your foundation
and guiding principles
Personality
What you
look like
Positioning
The market
space you
want to
occupy
BRAND
ESSENCE
B
R
A
N
D
E
S
S
E
N
C
E
The Brand Essence is a distillation of the brand identity and an encapsulation of
the brand values. These values form the core of the brand’s identity, what your
business believes in, the guiding ethos in which activities and behaviour can be
measured against; they are intrinsic to your business and are used as the
framework for communications, culture and the outward facing personality.*
* The Language of Branding: ‘Brand Essence,’ Branding Strategy Insider, 2008.
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Once you have come to your clear-cut descriptions, it is time
to consider how your business’ name reflects the brand you
wish to build. Although this exercise is a bit backwards (most
brands are developed before a dedicated name has been
established), it is still very much worth your while, as it is one
of the fence posts for any successful brand.
THE NAME GAME
Ask yourself the following questions: what do your
customers think of when your business name comes up in a
conversation? Does your name convey exactly what your
store does? Whether you own a construction company, a law
firm or even a fine jewellery store, your company name is a
direct comment of your business and how consumers can
relate to what you have to offer them.
In many cases, it is not uncommon to come across a business’
name that is a poor reflection of what its brand stands for. For
instance, if your store ’s name is Jane’s Fine Jewellery, focusing
on promotional or lower-end products just doesn’t sound like
the appropriate fit. Accordingly, if you provide your
customers with highly specialized products and services, and
your name does not reflect this, then your brand can never
truly be all it can be. So what, then, do you do if your name is
of a non-descriptor kind? (A nomination that does not give
any insight into your core business). This is where a creatively
and strategically-crafted tagline comes into serious play.
“Tag” – You’re It!
A tagline (or slogan or motto) is a highly effective marketing
tactic that allows a company to briefly define either its
tangible/pragmatic product or service (e.g. the California
Milk Processor Board’s “Got Milk?”) or the intangible/
emotional benefit of its brand (e.g. AT&T’s “Reach Out and
Touch Someone”).
There are no clear-cut rules for developing a memorable
tagline. In fact, the best way to go about it is to consult your
brand essence, which again, is the one word that best defines
your brand, and build it from there. So, if Jane’s Fine
Jewellery came to the conclusion that its brand essence was
“affordable opulence,” it might consider a pragmatic tagline
such as, “Luxury You Can Afford.” Or, if a more emotional
approach was deemed more fitting (and since purchasing
jewellery is a highly emotional endeavour), Jane’s tagline
could be, “Opulence Awaits.”
Final Words
Come what may, to position your store properly, you need to
identify the key attributes or benefits that represent the value
of your product and/or service. That will, in turn, create trust
in your brand. It is only until you begin to understand
the relationship that your customers have with your brand
that you can meet, and even exceed, their needs, wants
and desires. [CJ]
A U G U S T 2 0 0 8 CJ 87
BRAND
INDETITY
Marketing mix
Brand
performance
Category
understanding
Segmentation
Positioning
2
4
4
5
3
Brand identity is at the core of segmentation (the process of directing all
marketing efforts at a particular group of potential customers) and positioning
(identifying where your brand is placed within the marketplace and its
relationship to competitors). It contains all the richness of your brand,
represents the basic potential for positioning in various segments and finally,
facilitates coordinated and controlled communication with your customers.
100
80
60
40
20
0
1950s 1970s 1990s 2010
Branding Importance in the Future
Tangibles
Other Intangibles
Brand
%
Branding is definitely the wave of the future. As competition grows
increasingly fierce, jewellery retailers must continue to develop their brands
in order to establish a strong, lasting relationship with customers.
Because a company name is a first point of contact, creating a strong
emotional connection between the name and the company’s virtues
is paramount to maintaining a healthy bottom line.
B
R
A
N
D
I
N
G
T
H
E
F
U
T
U
R
E
feature
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88 CJ A U G U S T 2 0 0 8
Dark
gemstonetrends
Hues
Bright
Shades of
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gemstonetrends
A U G U S T 2 0 0 8 CJ 89
Gorgeous gems in bright pinks, yellows and oranges have
been the hottest rage this summer, but expect a turnaround
with chocolate, cocoa hues for this upcoming season.
Undoubtedly, other retailers are taking notice of this
movement, including Na’im Vojdani, manager of Heaven
Jewellers, based in Brampton, Ontario. “Darker stones seem
to be the trend,” claims Mr. Vojdani, adding that “I definitely
see green tourmaline as a stone to look out for. Mystic topaz
and generally semi-precious stones available in medium to
large sizes are certainly dominating the market for ladies’
rings (with, of course, the exception of engagement rings).”
The Gemological Institute of America (GIA) has reported that
caramel, mocha and coffee gemstones have been gracing the
Parisian catwalks, accompanying earthy, brown and floral
prints, most specifically from John Galliano and Missoni. In
particular, fashion-savvy customers are expected to update
their wardrobes with brown diamonds, which are sometimes
marketed as champagne or cognac, as well as bronze pearls,
including oversized Tahitian freshwater pearls. Other
gemstones the GIA is reporting customer interest in this fall
are amber, tiger’s eye, sunstone, as well as fire opal.
ACROSS THE UNIVERSE
According to the International Colored Gemstone Association
(ICGA), a broad range of spinels have graced American,
European and Asian markets. It’s evident that jewellers have
taken notice in Vietnam’s production of spinels from below 1
carat to 1-5 carat sizes. Although spinels are available in
different colours, collectors have expressed an interest in
violet and blue spinels. Vietnamese spinels have been in the
market for over 10 years; however, they have recently gained
attention due to the increased supply from northern
Vietnam’s Luc Yen mining region.
To add, Ukranian jewellery has been frequent in international
displays, which is a trend that has lasted for the past year. In
August 2007, around 4,300 companies and entrepreneurs
sold or produced jewellery from Ukraine. This actually
makes sense, as a specialized amber treatment plant was built
in 1998 in Rosvo, and was calculated at producing 3.5 tonnes
of amber annually.
Dark colours are the talk of
this autumn’s gemstone trends.
BY NIKKI YEH
*SOURCE: International Colored Gemstone Association
24.3%
Italy
17.3%
Estonia
16.8%
Turkey
0
5
10
15
20
25
%
o
f
U
k
r
a
n
i
a
n
J
e
w
e
l
l
e
r
y
Top Three Countries with Ukranian
Jewellery Imports
PAGE 90
...................................
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INDIAN GEM AND JEWELLERY EXPORTS RISE
India’s gem and jewellery exports rose 33.3% in the first two months of the
current fiscal year due to the higher demand for cut-and-polished diamonds
and coloured gems, says the Gem and Jewellery Export Promotion Council.
The total gems and jewellery exports during April-May was $3.6 billion,
compared to $2.7 billion in the same period a year ago. Exports of cut-and-
polished diamonds soared 37% to $2.5 billion while exports of coloured
gemstones rose 31% during the April-May period. Gold jewellery exports
grew 15.6% to $780 million in the April-May period of 2008. In total, India
exported $20.9 billion worth of gems and jewellery in 2007-2008.
RECOVERY OF LARGEST EVER GEM-QUALITY DIAMOND
Mountain Province Diamonds Inc. has announced that a 25.13 carat gem quality
diamond of excellent shape, clarity and good colour has been recovered from
the 2008 Tuzo bulk sample from the Gahcho Kue Diamond Project, a joint
venture between Mountain Province Diamonds and De Beers Canada Inc. in
Canada’s Northwest Territories. Tuzo is one of three primary kimberlites at
Gahcho Kue, one of the largest newdiamond mines under development in the
world. “To the best of our knowledge, this is the largest gem-quality diamond
ever recovered from a Canadian diamond exploration drill program,” claims
Mountain Province President and CEO Patrick Evans. “The diamond is a
perfect ‘ice crystal’ and has been independently valued at approximately
$17,500 per carat, putting the diamond value at approximately $440,000.”
gemstonetrends
90 CJ A U G U S T 2 0 0 8
Tips
fora
Successful
Sale
• Know your gems well before you
start selling any new ones.
• Follow trade reports to determine
what to expect from your customers
and suppliers.
• Ask yourself how confident you
are with your customers’ inquiries to
determine where you face weaknesses
in your knowledge of gems.
H
E
A
D
L
I
N
E
S Breaking gem news from around the world
ON THE SALES FLOOR
As we all know, the higher the price of a gem, the more
information your customer is expecting from you. There’s no
doubt that curious customers are visiting stores with
knowledge already on hand. “Many women say they’ve seen
and learned a lot about gemstones from the Home Shopping
Network,” claims Vojdani, adding, however, that they are still
“skeptical to buy without seeing the stones in person.”
Nevertheless, we cannot forget that customers understand
gems a lot more clear-cut thanks to the World Wide Web. In
Vojdani’s opinion, “accessing information online has lately
become much more user-friendly and readily available to
anyone, and so [customers] look for particular items, having
garnered some knowledge from the internet, TV, etc.” This
also holds true to couples who are in search of jewellery
symbolizing their love.
On a further note, make sure you and your staff are not only
aware of the identification, technical details and grading of
coloured gems, but also the story behind their sources.
Encourage your staff members to visit seminars or job shadow
alongside industry educators. For example, in 2003, members
of the GIA Course Development tagged along mine trips with
the ICA to Brazil, Columbia, East Africa and India. Overall,
going beyond basic education draws customers into the
awe-inspiring journey of your gems.
Above all, listen to your customers and understand what they
are seeking. “We [Heaven Jewellers] try to cater to as many
tastes as possible. What we are proud of, and what puts us
ahead of our competitors, is our focus on customer service and
satisfaction,”says Vojdani.“Because we are a smaller business, we
have the ability to offer much more personal and intimate
service with our clientele. As far as gemstone merchandising is
concerned, paying attention to and supplying trends to our
customers is the most we can do to [promote] what is most
sought after in the current market.” [CJ]
CJ_Aug08_Gemstone Trends.qxd:Layout 1 7/23/08 2:52 PM Page 90
F
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r
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CJ_000_JCK Stuller.qxd:Layout 1 7/22/08 11:45 AM Page 44
starwatch
Celebrities can’t deny platinum on the red carpet. And even
if they could, why would they? The precious metal makes
the brightest starlet’s diamonds and gemstones sparkle like
nothing else, which is why it is no surprise that some of
Hollywood’s most notable characters were spotted flashing
these platinum masterpieces.
VINTAGE AT THE MET
Tilda Swinton, Liv Tyler, Naomi Watts, Ellen Barkin and Venus
Williams sparkled in vintage jewellery by Fred Leighton at The
Metropolitan Museum Of Art Costume Institute Annual
Gala in New York on May 5th. Tilda selected a
platinum and diamond “starburst” bracelet from the
1940’s and a platinum coral “star” brooch that was
formerly in the collection of Diana Vreeland. Liv
chose a platinum and diamond cuff bracelet
from the 1940’s and a platinum bracelet from
the 1930’s. Naomi looked glamorous in a
platinum and diamond cocktail ring. Ellen
was also dripping in platinum, with clip
brooches from the 1930’s, earrings from the
1920’s and a buckle bracelet from the 1920’s.
And last, but not least, Venus selected three
platinum bracelets from the 1930’s.
GET GORGEOUS
Anne Hathaway, known for her roles in The
Princess Diaries and Ella Enchanted, let her
platinum shine at the Los Angeles
premiere of her film, Get Smart, on
June 16th. Anne selected a pair of
darkened platinum, diamond and
sapphire drop earrings and a platinum
ring with moonstones and sapphires.
92 CJ A U G U S T 2 0 0 8
Platinum
Prevails
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A U G U S T 2 0 0 8 CJ 93
I
SEXY STYLES
The cast of Sex and the City
strutted their platinum
jewellery during their movie
premieres. Sarah Jessica
Parker glowed in a vintage
platinum and 75-carat
diamond cuff bracelet
by Fred Leighton at the
world premiere in
London on May
12th. In New York on
May 24th, Kristin Davis
shimmered in a vintage platinum
bracelet and drop earrings, and a platinum
and 24-carat diamond ring. Cynthia Nixon
chose platinum and 12-carat diamond
earrings, a platinum and 16-carat diamond
and ruby ring, as well as a platinum and
diamond bracelet.
CHARLIZE GLOWS
Actress Charlize Theron was sparkling in
platinum at the recent premiere of her latest
film, Hancock. The South African starlet
donned a pair of long platinum and
diamond drop earrings and paired them
with a platinum cuff bracelet, which was bejewelled
with diamonds, turquoise and rubies. She was joined at the
June 17th Berlin premiere of the action-packed film by her
co-star, Will Smith.
In related news, Napsnet.com recently reported that the
shape and style of an engagement ring can say a lot about a
person's character. The website noted that celebrities who opt
for vintage rings, such as Christina Aguilera, which work best
with platinum, palladium or white gold, tend to have a more
traditional streak than the fashion-conscious girls who choose
fancy-shaped rings.
PLATINUMPROPOSAL
Ellen Degeneres gave her significant other, Portia de Rossi, a
platinum engagement ring by Neil Lane. Portia was spotted
wearing the ring on the red carpet at the 35th Annual Daytime
Emmy Awards. The sparkling piece included a marquis cut
centre diamond surrounded by pink diamonds, all set in
platinum. Portia joins A-listers including Jessica Alba, Fergie,
Ashlee Simpson and Carmen Electra, who are saying “I Do” in
platinum. Most brides prefer a platinum engagement/wedding
ring because it is a naturally white metal, so it will maximize
the brilliance of their diamonds.
SHINING BRIGHT AT THE BET AWARDS
Lil' Kim and TLC stepped out at the 2008 Black Entertainment
Television Awards in platinum. Lil' Kim chose a platinum
cocktail ring to perform at the awards ceremony, along with a
pair of platinum earrings and a platinum cuff bracelet. Other
performers shining in platinum were the surviving members of
TLC, Chilli and T-Boz. Both performers sparkled in platinum
hoop earrings, bangles and rings as they took the stage.
Meanwhile, e-commerce website Maliere has seen customers
snapping up its diamond and platinum eternity rings, with
sales being much higher than originally expected. The French
jewellery maker has found that its women's diamond eternity
ring is a particularly popular purchase. [CJ]
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94 CJ A U G U S T 2 0 0 8
Spider Web’s
Catch
The
Budapest, Hungary’s capital, is the country’s largest city
and serves as its principal political, cultural, commercial,
industry/industrial and transportation centre. Considered
an important hub in Central Europe, what the city is not
known for is producing diamonds, pearls and other
precious gemstones, though that is changing.
BY BARBARA KINGSTONE
CJ_JJ08_Hungarian.qxd:Layout 1 7/21/08 4:00 PM Page 94
B
BUDAPEST, A CITY STEEPED IN ANCIENT
HISTORY, seems an unlikely destination to discover a
jewellery designer whose creations are contemporary as well as
revolutionary. Though that is precisely where you will find Miklos
Varga, whose approach to his craft is so unique, he has a patent
pending on the technology he employs.
The Hungarian-born goldsmith, who designs in platinum and white
and yellow gold in 14K, 18K and 22K gold (he also has a smaller
segment for silver), utilizes the “mesh technique” when designing his
patented masterpieces. Imagine a fine spider web, but in gold and
platinum shaped into various airy forms – oval, round, oblong just to
name a few. Often, these spined-looking cobwebs have captured South
Sea and Tahitian black pearls or rare coloured gemstones and
diamonds varying in size and shape. Whatever the piece, it is obvious
his inspiration definitely comes from nature.
For almost 40 years, Varga’s studio and workshop has evolved and
grown, and his handcrafted items have won prizes at various
international exhibitions. Some 15 years ago, jewellery in Hungary
became a fashion statement. “Suddenly, jewellery was closely linked to
fashion,” Varga states. “So our designs become more modern.” At
about that same time, Varga also discovered that although platinum is
very expensive because it is 40% heavier than gold, the precious metal
worked well for the development of his technique “which has never
been done before”.
With his staff of eight goldsmiths, the handmade pieces are at a
disadvantage in a sense, since there is only the possibility of a small
production. “I really don’t want to mass produce, even if I could,” says
Varga, a nattily dressed, soft-spoken, 50-something gentleman. While
his limited editions are certainly not available for mass consumption,
they do attract attention across the globe. Not only does he have a
following of tourists who have discovered or sourced out his jewellery
designs, but a number of royal families around the world have been
admirers and purchasers as well.
When asked about his education, Varga refers to
learning his trade in the National Money Mint. “At the time,”
he says via the aid of an interpreter, “you weren’t allowed to work on
your own with high quality metals. If you were enthusiastic about
learning the profession, and I have been since I was a small child,
being at the mint was the only chance I had to handle gold.”
Located in the fashionable Fashion Street (Haris koz 6) in central
Budapest, the first impression entering the small boutique is that it
seems so much larger than reality, so clever is the loft-like
architectural design by Varga. The boutique appears to be somewhat
out of place in the midst of the other usual non-inspiring, formula-
styled stores, though it is undeniably a breath of fresh air from the
other conventional interiors. Here is a stainless steel circular open
staircase, which leads to the private salons filled with Varga’s modern
and pricier designs that welcome visitors with an unexpected burst of
colour. The unique and whimsical seating arrangement set under a
large crystal chandelier is amusing in fuchsia, purple, yellow plush
velvet plus the moss green velvet based glass table. These highlight and
even make the encased precious gems stand out even more.
Seated in a small corner under the main floor’s open stairs, you will find
the ever present Hungarian coffee loving nation’s espresso machine,
The immaculately dressedVarga is not only shy, but also modest about
his incredibly unique jewellery designs. Here in the cozy area is
where he begins to discuss the golden spider webs.
A mesh Horn of Plenty certainly has plenty
good stuff that oozes out perfectly round,
high nacre, cultured pearls. Another
round pendent seems to have snagged
a large impressive and rare
Mandarin garnet and if that is not
enough, it hangs from a strand of
perfectly matched champagne
coloured Tahitian pearls.
1. yellow gold Au 750+ South Sea pearl, diamonds
2. three-tier platinum with Tahitian pearls
3. black Tahitian pearls, diamonds
1.
2.
A U G U T S T 2 0 0 8 CJ 95
3.
PAGE 96
...................................
CJ_JJ08_Hungarian.qxd:Layout 1 7/21/08 4:00 PM Page 95
What looks like the scales of
a fish, a textured ring with a
stunning pear shaped ruby (another similar
one has an oversized black pearl) is
surprisingly comfortable to wear. It is hard
to imagine, but a larger than marble size
mesh ball hanging from a fine chain looks as
though fine threads are interspersed with
small diamonds. This design comes in
various sizes and also is shown as closures on
the pearl strands.
A most impressive marine life-looking
anemone pendant is studded with diamonds
and topped with white pearls juxtaposed to a
strip of approximately 25-point diamonds.
Even the Gingko plant does not go
unnoticed. These graceful, uneven edged
leaves with their textured ridges have been
made into gold brooches and bracelets often
with a single, perfect pearl at the tip of a leaf.
Another favourite is a neckpiece of oval gold
mesh mixed with twisted bands of solid gold
links. Even though it does not have insets of
any gemstones, it certainly makes a
statement on the neck on the bank account,
as it retails in the neighbourhood of $10,000.
When asked if there is any resistance to his
prices, Varga says, “They are not high for
Americans or foreign buyers. They know
exactly that these are individual designs and
they want something special.” Even native
Hungarians, he says, do not have a problem
with price, though “they are the small
percentage of wealthy people.”
96 CJ A U G U S T 2 0 0 8
1. circle pendant with cognac colour diamond
2. yellow gold Au 750+ ruby (Burma)
3. platinum, Tahitian pearl, diamond
3.
1.
2.
CJ_JJ08_Hungarian.qxd:Layout 1 7/21/08 4:01 PM Page 96
Another surprise is that there are summer and winter gemstones. For
example, Hungarians only wear aquamarines in the summer. One of
the choices is an intricately conical shaped meshed pendant studded
with small diamonds, and spilling out one large glorious perfectly rose
white pearl. However, it is not long before you can see the expensive
and stunning designs hidden in the vitrines on the upper level.
Encased is an open-ended neckpiece with three hanging attached
mesh soft triangular shapes featuring some of the largest Tahitian
pearls (approx. 15mm). The other end features an unusually large
black pearl. “This design didn’t start with Chanel,” Varga clarifies
when it was suggested that Chanel has a similar design, “but in the
1920s,” he states. Another similar piece has large diamonds. Nothing
is simple nor gaudy or overdone. Price points are over $25,000CDN
and up to approximately $60,000CDN.
A wide platinum pave diamond encrusted bracelet, featuring the open
mesh detailing, is certainly one of Varga’s very special and eye catching
items, which is valued at approximately $50,000 CDN. Obviously,
from the amount scattered throughout the shop in various metals,
heart shape designs are this master craftsman’s signature. Mesh
studded with diamonds and gemstones, they are made up as pendants,
rings and earrings.
Stones come from Varga’s supplier in
Germany with whom he has had a very
long business relationship, while the
pearls are sourced by another merchant.
He does admit, though, that he looks
forward to selecting his own pearls,
some day, in Tahiti. [CJ]
2.
1.
2.
A U G U S T 2 0 0 8 CJ 97
3.
1. white and yellow gold Au 585 diamond in the mesh
2.yellow gold Au 750+ diamond
3. yellow gold Au 750+ Akoya pearls, diamond
CJ_JJ08_Hungarian.qxd:Layout 1 7/21/08 4:01 PM Page 97
For details, write #139 on Free Info Page, page 120.
CJ_XXXX_Open Blue Networks:Layout 1 7/22/08 11:53 AM Page 98
REGISTER TODAY
TO ATTEND
Sun., August 10 - Tues., August 12, 2008
Metro Toronto Convention Centre
North Building U Toronto, Ontario
V i s i t j c k t or ont o. c a
Or call 1-800-346-8372
Produced by: Supported by:
Experience:
º Jhe lotest treoos, stoles,
ooo ooe-o|-o-kíoo oesígos
º |oterootíoool ºovílíoos
º JCK Jorooto 0esígo Ceotre
º 6oocotíoo ºrogrom
º Líve íoteroctíve hooos-oo
oemoostrotíoos
º JCK |oshíoo Shou
º |ooostro 8eceptíoo
PEARL RI NG DESI GNED BY ALFREDO ALVAREZ, WI NNER OF THE PEARL CATEGORY I N THE
CANADI AN JEWELLER MAGAZI NE EXCELLENCE I N DESI GN AWARDS COMPETI TI ON 2007.
099.CJ_JCKEXPO.qxd:Layout 1 7/22/08 1:45 PM Page 44
JCK TORONTO
AUGUST 10 – 12, 2008
NORTH BUILDING • METRO TORONTO
CONVENTION CENTRE
255 FRONT STREET, TORONTO, ON
JCKTORONTO.CA
Where Canada’s jewellery retailers
come to buy, discover, network & learn
The affluent JCK brand, with its reputation for delivering excellence, is poised to offer you the experience
that you have come to expect from this brand—right in your own backyard! JCK Toronto will offer an
exciting environment and dynamic sourcing and learning experience—unlike anything that we have
experienced in Canada before. If you have not already done so, you should mark August 10, 11, & 12 on
your calendar and make plans to attend this year’s JCK Toronto show.
CJ August.qxd:Layout 1 7/23/08 3:02 PM Page 100
JCK Toronto exclusively serves qualified jewellery retailers, buyers and wholesalers. This event is your
best opportunity in 2008 to:
• restock your shelves for the busy upcoming buying season,
• discover unique designer jewellery,
• learn at the FREE education program,
• meet and network within the jewellery industry, and
JCK Toronto is produced by Reed Exhibitions, producers of the internationally recognized JCK brand,
whose series of events include Luxury by JCK, JCK Las Vegas, Swiss Watch by JCK, JCK New Delhi,
and Collections by JCK.
LOCATION
JCK Toronto will take place at the Metro Toronto Convention Centre, North Building (Downtown
Toronto, across from the CBC Building).
EVENT HOURS
Sunday, August 10 10:00a.m.–6:00p.m.
Monday, August 1110:00a.m.–6:00p.m.
Tuesday, August 1210:00a.m.–4:00p.m.
EVENT WEBSITE
www.jcktoronto.ca
REGISTRATION
JCK Toronto is open only to qualified buyers, retailers and wholesalers who purchase wholesale for the
purpose of resale of finished jewellery. Visit jcktoronto.ca to view event admission rules and regulations
and to register.
THE JCK BRAND
IN TORONTO
Experience
CJ August.qxd:Layout 1 7/23/08 3:02 PM Page 101
PARTNERSHIPS
JCK Toronto is produced in partnership
with the Canadian Jewellers’
Association. In addition, the JCK
Toronto team continues to reach out
to important key industry players
including the media, exhibitors and
attendees to seek their input on how to
keep JCK Toronto a strong strategic
business partner.
FEATURES AND PROGRAMS FOR
JCK TORONTO 2008
JCK Toronto 2008 offers many programs and features to maximize the value
for the time that you will spend at the show. In addition to buying for the
upcoming holiday season, JCK Toronto also offers you:
• a FREE education program presented by some of the industry’s
brightest and most experienced voices including SHANE
DECKER and BRAD HUISKEN,
• a Design Centre offering you an organized way of seeing unique
and one-of-a-kind signature designer jewellery representing all
facets of the designer jewellery world,
• “At the Bench Live” interactive demonstrations right on the show
floor, and
• Interactive networking opportunities an industry reception on
Sunday, August 10.
THE TRADE SHOW FLOOR
The trade show floor features a variety of products from manufacturers and
distributors. View a current list of exhibitors and floor plan at jcktoronto.ca.
The JCK show floor will also feature a strong international participation.
Exhibitors representing Brazil, Hong Kong, India and Columbia are already
confirmed, and the JCK team continues to work to confirm exhibitors from
many other countries.
The JCK Toronto show floor showcases a diverse selection of product offerings:
• Finished Jewellery
• Watches & Clocks
• Gems
• Diamonds & Diamond Jewellery
• Gold, Silver & Platinum jewellery
• Pearls
• Coloured Stones
• Designer Pieces
• Mounts
• Metals
• Jewellery-Related Accessories
• Packaging & Giftware
• Services for jewellery retailers
• And so much more
CJ August.qxd:Layout 1 7/23/08 3:02 PM Page 102
DESIGN CENTRE ADDED TO THE TRADE SHOW FLOOR
The Design Centre at JCK Toronto will debut at the 2008 event. The objective of the Design Centre at JCK Toronto will be
the same as the Design Center at the JCK Las Vegas—to provide a warm, inviting environment for a small selection of
designer-owned companies with similar artistic, product and marketing missions. The goal is to offer retail buyers an
organized and varied assortment of designer jewellery representative of all facets of the designer jewellery world.
JCK TORONTO FASHION SHOW
A series of fashion shows will be held right on the trade show floor each day. These short, high-energy fashion shows will
bring jewellery to life right before your eyes and will offer an excellent way to learn about the latest trends and lines.
FREE JCK SEMINAR PROGRAM
The JCK Seminar Program offers something for everyone—regardless of if you are the store owner, buyer or sales associate.
Bring the entire team!
SUNDAY, AUGUST 10
- Are you Halfway Selling? presented by Shane Decker
- Selling with Security presented by Jewelers Mutual Insurance Company
- Give Your Customers What They’re Looking for this Holiday Season presented by Duncan Parker, Vice President of
Harold Weinstein Laboratory
MONDAY, AUGUST 11
- Anti-money Laundering Regulations and Guidelines: What You Need to Know to Comply presented by Ken Mulhall,
Canadian Jewellers Association and Phyllis Richard, Jewellers Vigilance Canada
- 25 Powerful Ways to Maximize Your Sales presented by Brad Huisken
- Canadian Diamond—Past, Present and Future presented by Martin Irving, Diamond Consultants Canada and Cathy
McMurray, Polar Diamond Group
- Loyalty Programs—Turning Customer Satisfaction into Customer Loyalty presented by Kirsten Darrow of Fred Meyer Jewelers
JCK TORONTO INTRODUCES MJSA LIVE AT THE
BENCH INTERACTIVE SEMINARS
On Monday August 11 and Tuesday August 12—a regular feature at the JCK Las Vegas event—the MJSA will premiere their
“At the Bench Live” seminars featuring interactive bench demonstrations by the industry’s most renowned jewelers. View
demonstration details at jcktoronto.ca.
MONDAY, AUGUST 11
• The ABCs of Casting
• Palladium 101
TUESDAY, AUGUST 12
• Making Mokumé-game at the Bench
NEW PRODUCT SHOWCASE
Be sure to visit the JCK New Product Showcase, centrally located at the top of the escalator, to view some of the many
new products that will be shown throughout the show floor. You may also preview some of the new products on-
line at jcktoronto.ca.
INDUSTRY LIGHTS RECEPTION
As the show closes on Sunday, you are invited to network and mingle during our complimentary industry reception—enjoy
hors d’oeuvres and a complimentary beverage.
CJ August.qxd:Layout 1 7/23/08 3:02 PM Page 103
A.V. Diamonds/Price Point Leader .1325
Abbasi Inc. . . . . . . . . . . . . . . . . . .1035
Access Security Products Ltd. . . . . . . .5
Accudiam Inc. . . . . . . . . . . . . . . . .1012
Advanced Computing Edge Ltd. . . .1727
AF Design Inc . . . . . . . . . . . . . . . . . .11
Aladdin Gold . . . . . . . . . . . . . . . . .1416
Alaja Sterling Silver . . . . . . . . . . .DC # 2
Alfred Sung Watches Inc. . . . . . . . .1519
Allura International Inc. . . . . . . . . .1607
Almar Jewellery Mfg. . . . . . . . . . . . .324
Almer Jewellery . . . . . . . . . . . . . . . .429
AmberLink/Content Interface Corp. .836
Americas Gold . . . . . . . . . . . . . . . .1111
Ampra International Inc. . . . . . . . . .833
Areli LtÇe . . . . . . . . . . . . . . . . . . .1011
Arezzo Jewellery Design . . . . . . . . .914
Astral Bijou Inc. . . . . . . . . . . . . . . .1034
B.H. Multicom . . . . . . . . . . . . . . . . .825
B.K. Jewellery . . . . . . . . . . . . . . . . . .713
Balch Company TITASA . . . . . . . .DC # 4
BB Impex . . . . . . . . . . . . . . . . . . . . .607
Best Bargains . . . . . . . . . . . . . . . . . .528
Beverly Hills Jewellers Manufacturing1114
Bharat Diamond Corporation . . . . .1617
Boas & Farro Limited . . . . . . . . . . .1224
Bogarz Family Jewelry . . . . . . . . . .1615
Brilliant C Diamonds Corp. . . . . . .1016
Bruner Ind. E Com. Ltda. . . . . . . . . .421
Bulova Watch Company Ltd. . . . . .1507
Butterfly Gem . . . . . . . . . . . . . . . . .536
C A Links . . . . . . . . . . . . . . . . . . . .1229
C. Mahendra NY, LLC. . . . . . . . . . . .820
Canadian Gem (Gemperle) . . . . . . .1107
Canadian Gemmological Association .13
Canadian Jeweller (CJ) Magazine . . . .23
Canadian Jewellers Association . . . . .22
Caramella Fine Jewellery . . . . . . . . .807
Carmen Jewellery Inc. . . . . . . . . . .1511
CH Hakimi . . . . . . . . . . . . . . . . . . .1613
Chamilia . . . . . . . . . . . . . . . . . . . .1237
Chic Jewellery . . . . . . . . . . . . . . . . .625
China Tianjin Aierxiangyu Jewelry Co. Ltd. 1238
Colombin Stone Co. Ltd. . . . . . . . . .920
Consulate General of Brazil . . . . . . .421
Cornell Insurance Brokers & Optimum
Insurance Company . . . . . . . . . . . . . .15
Corona Jewellery Company . . . . . .1007
Creative Gems Inc. . . . . . . . . . . . .1019
Crown Ring Inc. . . . . . . . . . . . . . . .1129
Dagmar Jewellery . . . . . . . . . . . . . . .737
Dalco Concept Inc. . . . . . . . . . . . . . .25
Danielle O’ Connor Jewellery . . . . . .718
Delcam International Inc. . . . . . . . .1216
Design Unlimitied . . . . . . . . . . . . . . .10
Diaco Inc. - The Diamond Company 925
Diamond II Scalzo Bros. . . . . . . . . . .913
Diamport Corp. . . . . . . . . . . . . . . .1121
Dolceoro . . . . . . . . . . . . . . . . . . . . .714
Elemento da Amazonia Ltda. . . . . . .421
EMBIX Watch Co. . . . . . . . . . . . . . .1618
Eternal Diamonds . . . . . . . . . . . . . .611
Eureka J Corporation . . . . . . . . . . .1537
Eurodiam/Ice Forever . . . . . . . . . . .629
European Gemological Laboratory . . .14
Exagem Inc. . . . . . . . . . . . . . . . . . .728
Fantastic Jewellery . . . . . . . . . . . . .1425
FINTRAC . . . . . . . . . . . . . . . . . . . .1239
Fiori Canada . . . . . . . . . . . . . . . . . . .26
Five Star Gold Inc. . . . . . . . . . . . . . .725
Flica Inc. . . . . . . . . . . . . . . . . . . . . .907
Forever Jewels . . . . . . . . . . . . . . . . .510
Franco Creations . . . . . . . . . . . . . . .919
Fusionatic Inc. . . . . . . . . . . . . . . . . .941
Gabriella Designs . . . . . . . . . . . . .1538
Gem Scan International Inc. . . . . . .1015
Gemological Institute of America . . . .17
Gemsparkle Ltd. . . . . . . . . . . . . . . .525
GemVision . . . . . . . . . . . . . . . . . . .1723
Gilo Creations . . . . . . . . . . . . . . . . .635
Girmal Inc. . . . . . . . . . . . . . . . . . .1337
GM Gold & Diamonds . . . . . . . . . . .529
Gold & Silver House Limited . . . . .1328
Golden Dragon Jewelry Corp. . . . . . .515
Golden Stone USA Inc. . . . . . . . . . . .819
Gold-N-Diamonds Inc. . . . . . . . . . .729
H.J. Namdar . . . . . . . . . . . . . . . . . .1118
Henry K Designs . . . . . . . . . . . . .DC # 6
HighChi . . . . . . . . . . . . . . . . . . . . .1233
Himalayan Silver Crafts P. Ltd. . . . . .938
HNK Imports . . . . . . . . . . . . . . . . . .910
Hong Kong Perfect Jewellery Co. Ltd .1334
Huntapak Canada Inc. . . . . . . . . . .1614
IAS Training . . . . . . . . . . . . . . . . . .1539
IGI . . . . . . . . . . . . . . . . . . . . . . . . . . .20
India Gems . . . . . . . . . . . . . . . . . .1137
Intermerge Canada Inc. . . . . . . . . . .936
International Diamond Distributors Inc. .1705
Ion-Ray Co Ltd/Q-Ray . . . . . . . . . . .824
Ital-Can Inc. . . . . . . . . . . . . . . . . .1025
J.W. Histed Diamonds Ltd. . . . . . . . .837
Jewelers Mutual Insurance Company 721
Jewellers Vigilance Canada . . . . . . . .19
Jewellery Business . . . . . . . . . . . . . . .12
Jewelry Land . . . . . . . . . . . . . . . . . .929
JSN Jewellery Inc. . . . . . . . . . . . . . .1311
KABANA . . . . . . . . . . . . . . . . . . . . .612
Kanaris Co. . . . . . . . . . . . . . . . . . .1317
Kate King Jewellery . . . . . . . . . . . . .617
Kev Diamond . . . . . . . . . . . . . . . . .1437
Khalsa Jewellery House . . . . . . . . . .736
Kin Chong Gems & Jewellery (Canada) Inc.507
Kitco Metals . . . . . . . . . . . . . . . . .1335
KLMN Company . . . . . . . . . . . . . . .1139
La Donna (North America) Inc. . . . . .829
Lacy & Company Ltd. . . . . . . . . . . . .519
Legrand Jewellery Co. Ltd. . . . . . . . .937
Lisa Rideout Exclusive Jewellery .DC # 3
Livingstone Jewelry Co. Inc. . . . . . .1138
Luminox Watch Company . . . . . . .1622
Makur Designs Inc. . . . . . . . . . . . . .811
Marvelli International Limited . . . . .616
Master Design Jewellery Ltd. . . . . .1411
Mikala’s Design . . . . . . . . . . . . . . .1217
Mister Trader . . . . . . . . . . . . . . . . . .939
MJSA/AJM Magazine . . . . . . . . . . .1621
Munic Gems Canada . . . . . . . . . . . .513
Natco Exports Private Limited . . . . .621
Nelson Jewellery USA Inc . . . . . . . .1610
New York Jewels Inc. . . . . . . . . . . .1232
Nicci Lulu/ Katherine Song . . . .DC # 5
Noble Gift Packaging . . . . . . . . . . .1707
Noble Jewelry Ltd. . . . . . . . . . . . . . .619
Northam Diamonds & Zeghani by Simon614
Nouvo Mode International . . . . . . .1316
Ocean Dreams USA . . . . . . . . . . . .1619
On Tap Resources Ltd./LED WATCH-
STOP.COM . . . . . . . . . . . . . . . . . . .1515
ORBIT . . . . . . . . . . . . . . . . . . . . . . .924
Orchids Gold Silver Co. Ltd. . . . . . . .733
PAJ Canada . . . . . . . . . . . . . . . . . . .615
Pandora Jewelry . . . . . . . . . . . . . . . .815
Paragems Inc. . . . . . . . . . . . . . . . .1119
Peter Stone Company . . . . . . . . . . .537
Pharos Creations Company . . . . . .1038
Pierre Laurent Timepieces (Universal Time)1517
Polar Ice Diamonds . . . . . . . . . . . . .707
Polypearl Asia Ind. Limited . . . . . .1018
Premier Pearl & Gem Co. Ltd. . . . . .724
Prestige Pak Inc. . . . . . . . . . . . . . .1529
Quality Jewelry . . . . . . . . . . . . . . .1036
Rare and Precious Gems . . . . . . . . .407
Rebeau Jewellery HK Ltd. . . . . . . . . .511
Rich Jewellery . . . . . . . . . . . . . . . .1110
RM USA . . . . . . . . . . . . . . . . . . . . . .521
Royal Chain . . . . . . . . . . . . . . . . . .1218
Royal Jewelry . . . . . . . . . . . . . . . . . .624
Royal Oxford Inc. . . . . . . . . . . . . .1525
Sassounian Mtl. Inc. . . . . . . . . . . .1532
ScanPoint . . . . . . . . . . . . . . . . . . .1725
Shiny Jewellers . . . . . . . . . . . . . . .1225
Signature(r) Engraving Systems, Inc. . .1115
Silverado by Argenti Oro S.A. . . . .1722
SilverGate . . . . . . . . . . . . . . . . . . .1419
Silvex Los Angeles . . . . . . . . . . . .1228
SK Diamonds . . . . . . . . . . . . . . . . . .417
Sonette Jewelry . . . . . . . . . . . . . . . .610
Spectrum Fine Jewellery . . . . . . . . .1125
Stamper Black Hills Gold Inc. . . . . . .720
Standout Design . . . . . . . . . . . . . . .636
Steven Royce Designs/S & J Jewelry 1415
Stonebridge Imports Ltd. . . . . . . . . .421
Studex USA Inc. . . . . . . . . . . . . . . .1436
Sun Gems International . . . . . . . . .1029
TAKA Jewellery Pte. Ltd . . . . . . . . . .618
TD Retail Card Services . . . . . . . . . .436
The Trendy Group . . . . . . . . . . . . .1214
Time Central . . . . . . . . . . . . . . . . .1521
Traders Jewellery Corp. . . . . . . . . .1329
Tripro Canada Inc. . . . . . . . . . . . . .1518
United Precious Metals . . . . . . . . .1039
Vandan Associates Inc. . . . . . . . . . .928
Vassal Jewellery . . . . . . . . . . . . . . . .918
Vianna Joias . . . . . . . . . . . . . . . . . .421
Vivian Jewelry . . . . . . . . . . . . . . . . .935
Waldman Diamond Canada Ltd. . . .1514
World Jewelry Center . . . . . . . . . . . .406
World Shiner Canada Inc. . . . . . . . .1017
World’s Gold & Diamonds . . . . . . .1629
YES Watch . . . . . . . . . . . . . . . . . . .1620
Zack’s Fine Jewelry . . . . . . . . . . . .1528
Zoppini Canada . . . . . . . . . . . . . . .1211
as of July 16, 2008
EXHI BI TI NG COMPANI ES
CJ August.qxd:Layout 1 7/23/08 3:02 PM Page 104
CJ August.qxd:Layout 1 7/23/08 3:02 PM Page 105
1 - 2 ............BENJAMIN & COMPANY
3 ..................CONCEPT MARKETING INC.
4 - 5 ............GEE N GEE IMPORTERS LTD.
6 - 7 ............FRANCO CREATIONS/FRONT TOP
JEWELRY MFR. LTD.
8 - 9 ............ALMAR JEWELLERY
10 - 10A ......PRESTIGE PAK INC
10 - 10A ......PRISTINE GEMSTONES
11 ................JOSEPH LEVY CANADA
12 - 13 ........FIVE STAR GOLD INC
14 ................INTERNATIONAL IMPORT & EXPORT CO
15 - 16 ........EMPRESS
17 - 18 ........DIAMONDS & DIAMONDS
19 - 22 ........NOBLE GIFT PACKAGING INC
23 - 24 ........GOLD & SILVER HOUSE LTD
25 ................SIMIAN SAFES
26 ................CEYLON GEMS
27 ................SPECTRUM IMPORTS INC.
28 - 30 ........MILANOR INC.
28 - 30 ........SK DIAMONDS
31 ................LACEY WEST
32 - 34 ........ARELI LTD.
35 ................BERTRAM & COMPANY
36 - 38 ........RNB JEWELLERY
39 ................HOUSE OF JEWELLERY
40 - 41 ........BOAS & FARRO LTD
42 ................RAINBOW WHOLESALERS LTD.
43 - 44 ........PANDORA JEWELRY
45 ................KIN CHONG GEMS & JEWELLERY (CANADA) INC.
46 ................TECIMER JEWELLERY
47 - 48 ........FANTASTIC JEWELLERY
49 - 50 ..........GOLD-N-DIAMONDS INC/JEWELRY SUPER CENTER
51 ................TECIMER JEWELLERY
52 ................KIN CHONG GEMS & JEWELLERY (CANADA) INC.
53 ................BRILLIANT C DIAMONDS CORP.
54 ................CARMEN JEWELLERY INC.
55 ................WALDMAN DIAMOND CANADA LTD
56 - 57 ........ITAL CAN INC.
58 ................KARAT IMPORTS LTD
59 ................PMG MARKETING INC
60 ................EGL CANANDA
61 ................BELL DIAMONDS INTERNATIONAL
62 ................GREENWOOD GENERAL INSURANCE AGENCY INC
63 ................KARAT IMPORTS LTD
64 - 65 ........ITAL CAN INC.
66 ................WALDMAN DIAMOND CANADA LTD.
67 - 68 ........SHINY JEWELLERS
69 ................KRUPA FINE DIAMOND JEWELLERY
70 ................CROWN PEARL
71 - 74 ........OLYMPIA JEWELLERY CORP
75 ................WENGER’S LIMITED
76 ................KRUPA FINE DIAMOND JEWELLERY
79 ................IMAGE FIFTH AVENUE INC.
77 - 78 ........SHINY JEWELLERS
80 - 81 ........MAUR-EL DISTRIBUTION
82 ................JEWEL TRADE
83 - 86 ........I.B.B./ALLURA DIAMONDS
87 ................WATIER FINDINGS INC
87 ................MERIDIAN JEWELLERY CORP.
88 - 90 ........C.B.E. INC
91 ................DIAROUGH CANADA SALES INC./
UNI-DESIGN CANADA (UDC) INC.
92 - 93 ........EXAGEM INC.
94 - 95 ........E.W. BUTCH COOPER AGENCIES /
JEWELHOUSE CANADA
96 - 97 ........BEST BARGAINS
98 - 99 ........ALMER JEWELRY
100 - 101 ....VANDAN ASSOCIATES INC.
103 - 104 ....GILO CREATIONS
105 ..............INCOM TECHNICAL SOLUTIONS
106 - 107 ....WITTNAUER INTERNATIONAL
108 - 110 ....BULOVA WATCH CO. LTD.
111 - 112......POLAR ICE CANADIAN DIAMONDS
(PRINCE BELLA)
113 ..............THE TRENDY GROUP
114 - 115 ....ROUSSEAU CHAIN LTD
116 ..............ZEGHANI
117 - 118 ....CELEBRITY WATCH INTERNATIONAL INC.
017, 018 ......DIAMONDS & DIAMONDS
119 - 120......ABE – MOR DIAMOND CUTTERS &
CO./ABEMOR.CA
121 ..............IGI INTERNATIONAL GEMOLOGICAL INSTITUTE
122 - 123 ....B & S (Canada) INC
124 ..............JOHN’S WHOLESALE JEWELRY
125 ..............HABSONS JEWELLERS SUPPLIES
126 ..............INTERMERGE CANADA INC
127 - 128 ....J. IFRAH LTEE
127 - 130 ....FESTINA CANADA
127 - 130 ....THE KRD GROUP LTD.
131 - 132 ....TRILLION
133 ..............GIRMAL INC
134 ..............SIGNATURE ENGRAVING SYSTEMS INC.
135 ..............AMPRA INTERNATIONAL INC.
136A ............MEIRA T. DESIGNS FOR IDI DESIGN GROUP
136A ............IDI DESIGN GROUP/MEIRA T. DESIGNS
136 - 138 ....BEVERLY HILLS JEWELLERS MFG LTD
139 ..............BOLT SECURITY SYSTEMS
140 - 141 ....V.L.M. CANADA WHOLESALE JEWELLERY
142 ..............PREMIER PEARL & GEM COMPANY LTD
143 - 144 ....GEMSPARKLE LTD / PRAASH JEWELS INC
145 ..............TOM JEWELLERY
146 - 147 ....BK JEWELLERY
148 - 150 ....CORONA JEWELLERY CO.
151 - 156 ....POLAR ICE CANADIAN DIAMONDS
157 - 159 ....CORONA JEWELLERY CO.
160 - 161 ....ITALGEM INC./ETERNAL DIAMONDS
162 ..............NUCO CHARMS
163 - 165 ....RARE AND PRECIOUS GEMS
WESTERN CANADIAN JEWELLERY EXPO 2008
THE MAYFIELD INN SUITES, EDMONTON, AB
AUGUST 17th - 19th, 2008
Booth Listing
CJ_Aug08_Western.qxd:Layout 1 7/21/08 3:58 PM Page 106
166 ..............LOTUS JEWELLERY LTD.
167 ..............AUTUMN TRADING COMPANY INC.
168 ..............ELLE CANANDA
169 ..............RODANIA CANADA INC
170 - 171 ....ITALGEM INC./ETERNAL DIAMONDS
172 ..............GEM CONNECTION LTD
173 - 174 ....MASTER DESIGN LTD.
175 - 176 .... BB IMPEX
177 - 178 ....J.W. FINDINGS AND STONES/J.W.
HISTED DIAMONDS LTD
179 - 180 ....BB IMPEX
181 - 182 ....MASTER DESIGN LTD.
183 ..............GEM CONNECTION LTD
184 ..............COURTNEY GOLD COMPANY LTD
185 - 186 ....925 SOLUTIONS
187 - 192 ....J.S.N. JEWELLERY INC
193 ..............DESIGNS BY JAYELLE
194 ..............SILVER & CO
195 ..............CUSTOMGOLD MANUFACTURING LTD
196 - 197 ....BYREX GEMS INC.
198 ..............TRADERS JEWELLERY CORP
199 ..............PARAGEMS INC.
200 - 201 ....KORITE INTERNATIONAL
202 - 203 ....JOSEF-RYAN DIAMONDS
204 ..............CREATIVE GEMS INC.
205 ..............TRADERS JEWELLERY CORP
206 - 207 ....CITIZENWATCH COMPANY OF CANADA LTD.
208 - 210 ....SGI
211 - 216 ....JOHN'S WHOLESALE JEWELRY
217 - 219 ....SGI
Table A..........CANADIAN JEWELLERS ASSOCIATION
Table B ........JEWELLERS VIGILANCE CANADA (JVC)
Table C ........JEWELLERS MUTUAL INSURANCE COMPANY
Table D ........ARMS
CJ_Aug08_Western.qxd:Layout 1 7/21/08 3:58 PM Page 107
A.V. DIAMONDS, INC. . . . . . . . . . . . . .605
ACCUTRON . . . . . . . . . . . . . . . . . . . . .121
ACQUA . . . . . . . . . . . . . . . . . . . .511-610
ACQUA . . . . . . . . . . . . . . . . . . . . . . . .305
ADORA . . . . . . . . . . . . . . . . . . . .105-111
ALLURA PREMIER COLLECTION . . . . . .705
ALMAR JEWELLERY INC. . . . . . . . . . . .233
ALPINE . . . . . . . . . . . . . . . . . . . . . . . .305
ANGELLE & CIE . . . . . . . . . . . . . . . . . .923
APPRAISAL SERVICES . . . . . . . . . . . . .513
AQUASEAL . . . . . . . . . . . . . . . . . . . . .515
AQUEGEM . . . . . . . . . . . . . . . . . . . . . .335
ARCH CROWN . . . . . . . . . . . . . . . . . .305
ARELI LTÉE . . . . . . . . . . . . . . . . . . . . .205
AREZZO IMPORT EXPORT INC. . . . . . .240
ATLANTIS SALES . . . . . . . . . . . . . . . . .235
AWI WATCHES . . . . . . . . . . . . . . . . . .427
AXCENT . . . . . . . . . . . . . . . . . . . . . . .227
AZUR . . . . . . . . . . . . . . . . . . . . . . . . .311
B.K. JEWELLERY . . . . . . . . . . . . . . . . .627
BANDA . . . . . . . . . . . . . . . . . . . . . . . .411
BANDA ALARM CLOCKS . . . . . . . . . . .411
BANDA BRACELETS . . . . . . . . . . . . . .411
BANDA CLOCKS . . . . . . . . . . . . . . . . .411
BANDA SWISS . . . . . . . . . . . . . . . . . .411
BANDINI . . . . . . . . . . . . . . . . . . . . . . .411
BCBG MAXAZRIA . . . . . . . . . . . . . . . .133
BEGLI . . . . . . . . . . . . . . . . . . . . . . . . .219
BENJAMIN . . . . . . . . . . . . . . . . . . . . .822
BERGEON . . . . . . . . . . . . . . . . . . . . . .305
BEST BARGAINS . . . . . . . . . . . . . . . . .826
BETSEY JOHNSON . . . . . . . . . . . . . . .133
B FLY . . . . . . . . . . . . . . . . . . . . . . . . .710
BIARRITZ . . . . . . . . . . . . . . . . . . . . . .527
BIJOUTERIE CLASSIC INC. . . . . . . . . . .311
BIJOUTERIE ÉMOTION INC. . . . . . . . . .619
BIJOUTERIE J. IFRAH LTÉE . . . . . . . . . .827
BIJOUX AMBEM . . . . . . . . . . . . . . . . .327
BIJOUX RHODIUM . . . . . . . . . . . . . . . .327
BIJOUX RNB . . . . . . . . . . . . . . . . . . . .719
BOAS & FARRO . . . . . . . . . . . . . . . . . .326
BOCCIA . . . . . . . . . . . . . . . . . . . . . . .227
BONNARD . . . . . . . . . . . . . . . . . . . . . .119
BULOVA (MONTRES-HORLOGES) . . . . .121
BULOVA WATCH COMPANY
OF Canada LTD. . . . . . . . . . . . . . . . . .121
BUSCH . . . . . . . . . . . . . . . . . . . . . . . .305
BUTTERFLY GEM . . . . . . . . . . . . . . . . .710
BYREX GEMS INC. . . . . . . . . . . . . . . . .220
CANADIAN JEWELLER . . . . . . . . . . . . .535
CAPRICE . . . . . . . . . . . . . . . . . . . . . . .527
CARAMELLA FINE JEWELLERY . . . . . . .526
CARAVELLE . . . . . . . . . . . . . . . . . . . .121
CARDINAL . . . . . . . . . . . . . . . . . . . . .527
CARMEN JEWELLERY INC. . . . . . . . . . .133
CARRIAGE . . . . . . . . . . . . . . . . . .511-610
CARRIAGE . . . . . . . . . . . . . . . . . . . . . .305
CBE . . . . . . . . . . . . . . . . . . . . . . . . . .718
CHRISTIAN BOURDIN ENTS. . . . . . . . . .718
CITADEL . . . . . . . . . . . . . . . . . . . . . . .527
CL . . . . . . . . . . . . . . . . . . . . . . . . . . .311
CLASSIC . . . . . . . . . . . . . . . . . . . . . . .311
COLLECTION PAPILLON GEMME INC.. .710
COLUMBIA . . . . . . . . . . . . . . . . . . . . .626
CONTINENTAL GENEVE . . . . . . . . . . . .823
CORONA JEWELLERY COMPANY . . . . .615
CORPORATION DES BIJOUTIERS
DU QUÉBEC . . . . . . . . . . . . . . . . . .AGORA
CRÉATION LE GRENIER LTÉE . . . . . . . .923
CRÉATIONS MALO INC. . . . . . . . .105-111
CRÉATIONS RNB . . . . . . . . . . . . . . . . .719
CROWN PEARL . . . . . . . . . . . . . . . . . .413
CRYSTALLATO . . . . . . . . . . . . . . . . . . .505
DALCO CONCEPT INC. . . . . . . . . . . . .818
DANISH DESIGN . . . . . . . . . . . . . . . . .823
DIACO INC. . . . . . . . . . . . . . . . . . . . . .412
DIAMANTS EN FÊTE . . . . . . . . . . . . . .615
DIAMOND DAYS . . . . . . . . . . . . . . . . .615
DIVA . . . . . . . . . . . . . . . . . . . . . . . . . .235
DIVINE CANADIAN DIAMONDS . . . . . . .326
DREAMCATCHERS . . . . . . . . . . . . . . . .705
DUMONT . . . . . . . . . . . . . . . . . . . . . .305
EARRESISTABLES TM . . . . . . . . . . . . .705
ÉCLATS DE MOSAÏQUE . . . . . . . . . . . .212
ÉCOLE DE GEMMOLOGIE
DE MONTRÉAL . . . . . . . . . . . . . . . . . .821
ELITE . . . . . . . . . . . . . . . . . . . . . . . . .527
ELLE JEWELLERY . . . . . . . . . . . . . . . .927
ELLESSE . . . . . . . . . . . . . . . . . . . . . . .333
EMBIX CIE D'IMPORTATION
DE MONTRES . . . . . . . . . . . . . . . . . . .823
EMOTION . . . . . . . . . . . . . . . . . . . . . .619
EMPRESS . . . . . . . . . . . . . . . . . . . . . .119
EMSOM . . . . . . . . . . . . . . . . . . . . . . .434
ENERGIZER - BATTERIES . . . . . . . . . . .411
ENTREPRISES S.H.A. INC. . . . . . . . . . .305
EPOS . . . . . . . . . . . . . . . . . . . . . . . . .823
ESTELLE . . . . . . . . . . . . . . . . . . . . . . .411
FANTASTIC FINE JEWELLERY . . . . . . .711
FASCINI . . . . . . . . . . . . . . . . . . . . . . .527
FC UK (FRENCH CONNECTION) . . . . . .333
FIORI Canada . . . . . . . . . . . . . . . . . . .333
FIVE STAR GOLD INC. . . . . . . . . . . . . .611
FLAIR . . . . . . . . . . . . . . . . . . . . . . . . .515
FLICA . . . . . . . . . . . . . . . . . . . . . . . . .219
FOREDOM . . . . . . . . . . . . . . . . . . . . .305
FOREVER JEWELLERY . . . . . . . . . . . . .319
FRANK LLOYD WRIGHT . . . . . . . . . . . .121
FROIDEVAUX . . . . . . . . . . . . . . . . . . . .305
G.S. CRYSTALS . . . . . . . . . . . . . . . . . .305
GABY . . . . . . . . . . . . . . . . . . . . . . . . .300
GEMSPARKLE LTD. . . . . . . . . . . . . . . .536
GEMÛRO . . . . . . . . . . . . . . . . . . . . . .305
GILLES MAYNARD INC. . . . . . . . . . . . .311
GOLDEN GLOBE D'OR . . . . . . . . . . . . .215
GOLDEN MOMENTS . . . . . . . . . . . . . .705
GOLDINEX FOR
STAINLESS STEEL . . . . . . . . . . . . . . . .212
GOLDMASTER . . . . . . . . . . . . . . . . . . .626
GRIFFIN . . . . . . . . . . . . . . . . . . . . . . .305
GROBET . . . . . . . . . . . . . . . . . . . . . . .305
GUESS . . . . . . . . . . . . . . . . . . . . . .305
GUESS COLLECTION . . . . . . . . . . . . . .511
GUESS (MONTRE) . . . . . . . . . . . . . . . .511
HAGERTY . . . . . . . . . . . . . . . . . . . . . .305
HARLEY DAVIDSON . . . . . . . . . . . . . . .121
HERMLE . . . . . . . . . . . . . . . . . . . . . . .305
HNK IMPORTS . . . . . . . . . . . . . . . . . . .427
HOROTEC . . . . . . . . . . . . . . . . . . . . . .305
I. REISS . . . . . . . . . . . . . . . . . . . . . . .526
IBB/ALLURA
INTERNATIONAL INC. . . . . . . . . . . . . . .705
I.D X-CHANGE . . . . . . . . . . . . . . . . . . .433
IFRAH . . . . . . . . . . . . . . . . . . . . . . . . .827
IGI . . . . . . . . . . . . . . . . . . . . . . . . . . .513
IMPORTATIONS M.J. . . . . . . . . . . . . . .313
INFINITY TITANIUM . . . . . . . . . . . . . . .433
INTERNATIONAL
GEMOLOGICAL INSTITUTE . . . . . . . . . .513
ITAL-CAN INC. . . . . . . . . . . . . . . . . . .505
ITALGEM INC. . . . . . . . . . . . . . . . . . . .433
ITALGEM STEEL . . . . . . . . . . . . . . . . .433
JACQUES BENJAMIN . . . . . . . . . . . . . .822
JEAN MICHEL . . . . . . . . . . . . . . . . . . .305
JEWELLERS VIGILANCE CANADA . . . . .634
JEWELLERY BUSINESS . . . . . . . . . . . .334
JSN JEWELLERY INC. . . . . . . . . . . . . .319
KAROLL B. . . . . . . . . . . . . . . . . . . . . .235
KENILWORTH MEDIA INC. . . . . . . . . . .334
KENNETH COLE NEW YORK . . . . . . . . .133
KENNETH COLE UNLISTED . . . . . . . . . .133
KEVIN'S GEMS, INC. . . . . . . . . . . . . . .612
KIN CHONG GEMS & JEWELLERY CANANA
INC. . . . . . . . . . . . . . . . . . . . . . . . . . .533
L&R . . . . . . . . . . . . . . . . . . . . . . . . . .305
LA BRÉA INTERNATIONAL INC. . . . . . . .227
LA PEPITA . . . . . . . . . . . . . . . . . . . . . .526
LARUS INC.. . . . . . . . . . . . . . . . . . . . .212
LARUS POUR HOMME . . . . . . . . . . . . .212
LEGO . . . . . . . . . . . . . . . . . . . . . . . . .823
LE GRENIER . . . . . . . . . . . . . . . . . . . .923
LIBMAN & COMPANY LTD. . . . . . . . . . .626
LUMANI . . . . . . . . . . . . . . . . . . . . . . .827
MABENSA INC. . . . . . . . . . . . . . . . . . .127
MAKUTI . . . . . . . . . . . . . . . . . . . . . . .827
MALO . . . . . . . . . . . . . . . . . . . . .105-111
MANCINI CHAIN . . . . . . . . . . . . . . . . .505
MANUEL-ZED . . . . . . . . . . . . . . . . . . .827
MANUFACTURE DE BIJOUX
GABY INC. . . . . . . . . . . . . . . . . . . . . .300
MAPLE LEAF DIAMONDS . . . . . . . . . . .615
MARC ECKO . . . . . . . . . . . . . . . . . . . .512
MASAKO . . . . . . . . . . . . . . . . . . . . . . .235
MELVILLE MANOR . . . . . . . . . . . .833-933
MEXX . . . . . . . . . . . . . . . . . . . . . . . . .133
MICHEL HERBELIN . . . . . . . . . . . . . . .827
MIL . . . . . . . . . . . . . . . . . . . . . . . . . .327
MILANOR . . . . . . . . . . . . . . . . . . . . . .327
MISS SIXTY . . . . . . . . . . . . . . . . . . . . .227
M J . . . . . . . . . . . . . . . . . . . . . . . . . .313
MOMODESIGN WATCHES . . . . . . . . . .733
MONNAIE ROYALE CANADIENNE . . . . .823
MONTRES SHIVAS . . . . . . . . . . . . . . . .141
NAOMI . . . . . . . . . . . . . . . . . . . . . . . .305
NAUTICA (MONTRE) . . . . . . . . . . . . . .610
NOBLE GIFT PACKAGING . . . . . . .833-933
OPTIX CUT GEMSTONES . . . . . . . . . . .220
OPTIX FACETING . . . . . . . . . . . . . . . . .220
OPTIX TM PARADISE
COLLECTION . . . . . . . . . . . . . . . . . . . .220
ORBIT . . . . . . . . . . . . . . . . . . . . . . . . .113
ORIENT . . . . . . . . . . . . . . . . . . . . . . . .527
OXFORD . . . . . . . . . . . . . . . . . . . . . . .733
PAJ Canada INC/ELLE
JEWELLERY . . . . . . . . . . . . . . . . . . . .927
PANDORA JEWELRY LTD. . . . . . . . . . .135
PAPILLON GEMME . . . . . . . . . . . . . . .710
PARAGEMS INC.ORPORATED . . . . . . . .213
PARIS HILTON . . . . . . . . . . . . . . . . . . .333
PEPE . . . . . . . . . . . . . . . . . . . . . . . . .305
PHILTZCRAFT CLOCKS . . . . . . . . . . . .121
POLICE (WATCHES & JEWELLERY) . . . .333
POWER WALL CLOCKS . . . . . . . . . . . .411
PRAASH JEWELS INC. . . . . . . . . . . . . .536
PRESIDIUM . . . . . . . . . . . . . . . . . . . . .305
PRESTIGE . . . . . . . . . . . . . . . . . .105-111
PRESTIGE-PAK INC. . . . . . . . . . . . . . . .405
PRIMA SILVER . . . . . . . . . . . . . . . . . . .212
PRINC.ESS . . . . . . . . . . . . . . . . . . . . .235
PROMO INC. . . . . . . . . . . . . . . . .211-312
Q & Q WATCHES . . . . . . . . . . . . . . . . .411
R.M.R. INC. . . . . . . . . . . . . . . . . . . . . .315
RNB . . . . . . . . . . . . . . . . . . . . . . . . . .719
RAIMA . . . . . . . . . . . . . . . . . . . . . . . .526
RAY-O-VAC . . . . . . . . . . . . . . . . . . . . .527
RELIABLE WATCH MATERIALS . . . . . . .305
RENATA . . . . . . . . . . . . . . . . . . . . . . .305
RENATA - BATTERIES . . . . . . . . . . . . .411
RODANEX . . . . . . . . . . . . . . . . . . . . . .515
RODANIA . . . . . . . . . . . . . . . . . . . .515
RODANIA Canada INC. . . . . . . . . . . . . .515
RODASTAR . . . . . . . . . . . . . . . . . . . . .515
ROMANSON . . . . . . . . . . . . . . . . . . . .823
ROSATO . . . . . . . . . . . . . . . . . . . . . . .633
ROYAL CANADIAN MINT . . . . . . . . . . .823
ROYAL OXFORD . . . . . . . . . . . . . . . . .733
SK CRYSTALS . . . . . . . . . . . . . . . . . . .305
SENSATION . . . . . . . . . . . . . . . . . . . . .119
S.H.A. . . . . . . . . . . . . . . . . . . . . . . . . .305
SHINY JEWELLERS . . . . . . . . . . . . . . .633
SILMAR . . . . . . . . . . . . . . . . . . . . . . .633
SILVER & CO. . . . . . . . . . . . . . . . . . . .415
SONY BATTERIES . . . . . . . . . . . . . . . .527
SPECTRUM JEWELLERY
MFG. INC. . . . . . . . . . . . . . . . . . . . . . .220
STEELX . . . . . . . . . . . . . . . . . . . . . . . .227
STUDEX . . . . . . . . . . . . . . . . . . . . . . .305
SWANK . . . . . . . . . . . . . . . . . . . . . . . .527
SYNDICATE DESIGNS . . . . . . . . . . . . . .626
TECNIGOLD . . . . . . . . . . . . . . . . . . . .633
TED LAPIDUS/PENS . . . . . . . . . . . . . . .305
TENO . . . . . . . . . . . . . . . . . . . . . . . . .827
TFX . . . . . . . . . . . . . . . . . . . . . . . . . .121
THOMAS SABO . . . . . . . . . . . . . . . . . .827
TIME FORCE . . . . . . . . . . . . . . . . . . . .823
TIMEX . . . . . . . . . . . . . . . . . . . . . . . . .305
TIMEX (MONTRES) . . . . . . . .511-512-610
TIMEX Canada INC. . . . . . . .511-512-610
TOM JEWELLERY . . . . . . . . . . . . . . . .727
TOMMY BAHAMA . . . . . . . . . . . . . . . .133
TROFISH . . . . . . . . . . . . . . . . . . . . . . .823
TUSCANY GOLD . . . . . . . . . . . . . . . . .433
TX . . . . . . . . . . . . . . . . . . . . . . . . . . .610
VENETIAURUM . . . . . . . . . . . . . . . . . .433
WENGER'S LTÉE . . . . . . . . . . . . . . . . .527
WENGER SWISSLIGNE . . . . . . . . . . . . .527
WENGER SWISS-STEEL . . . . . . . . . . . .527
WITTNAUER INTERNATIONAL . . . . . . . .121
WITTNAUER . . . . . . . . . . . . . . . . . . . .121
YUNO . . . . . . . . . . . . . . . . . . . . . . . . .227
ZABLE . . . . . . . . . . . . . . . . . . . . . . . .827
ZIPPO . . . . . . . . . . . . . . . . . . . . . . . . .305
ZOPPINI . . . . . . . . . . . . . . . . . . . . . .827
ZOPPINI Canada . . . . . . . . . . . . . . . . .827
LISTE DES EXPOSANTS - EXPO PRESTIGE 2008 BOOTHS #
CJ_Aug08_Expo Prestigue.qxd:Layout 1 7/21/08 4:07 PM Page 108
EXPO Prestige 24 au 26 août 2008
10’ x 10’ Sauf indications contraires
Place Forzani 4855 rue Louise B. Mayer Laval, Québec H7P 6C8
CJ_Aug08_Expo Prestigue.qxd:Layout 1 7/21/08 4:07 PM Page 109
110 CJ A U G U S T 2 0 0 8
what’son
AUGUST | CANADA
MODE ACCESSORIES SHOW
AUGUST 10 – 12
Doubletree International
Plaza Hotel
Toronto, ON
Tel: (416) 510-0114
Email: twoplusone@mode-
accessories.com
Web: www.mode-accessories.com
JCK TORONTO
AUGUST 10 – 12
Metro Toronto Convention
Centre, North Building
Toronto, ON
Tel: (416) 756-8250
Email: stemple@reedexpo.com
Web: www.jewelleryexpo.ca
CANADIAN GIFT &TABLEWARE
SHOW
AUGUST 10 – 14
Toronto Congress Centre,
International Centre
Toronto, ON
Tel: (416) 679-0170
Email: info@cgta.org
Web: www.cgta.org
WESTERN CANADIAN
JEWELLERY EXPO
AUGUST 15 – 17
Mayfield Inn
Edmonton, AB
Tel: (780) 458-6036
EXPOPRESTIGE
AUGUST 24 – 26
Place Fornzani
Laval, QC
Email: info@cbq.qc.ca
Web: www.cbq.qc.ca
AUGUST | USA
BEADGEM&JEWELLERY
FEST-SAVANNAH
AUGUST 1-3
Savannah International
Convention Center
Savannah, Georgia
Tel: (504) 455-6101
GEMFAIRE-EUGENE
AUGUST 1-3
Lane County Events
Center/Performance Hall
Eugene, Oregon
Tel: (503) 252-8300
GTS GREENSBOROEXPO
AUGUST 2-4
Greensboro Coliseum Complex
Greensboro, North Carolina
Tel: (770) 410-9771
AUGUST |
INTERNATIONAL
TRENDZ UNLTDJEWELLERY
EXHIBITION
AUGUST 15-17
Hotel Shivalik View
Chandigarh, India
Tel: 91-172-4652286
SINGAPORE INTERNATIONAL
JEWELLERY SHOW2008
AUGUST 21-24
Suntec Singapore Level 4, Hall
403-404
Singapore
Tel: 65-6278-8666
Web: www.sijs.com.sg
JAPANJEWELLERYFAIR2008
AUGUST 27-29
Tokyo Big Sight, East Halls 4, 5 & 6
Tokyo, Japan
Tel: 03-5296-1020
Email: JJF@cmpjapan.com
Web:
www.japanjewelleryfair.com
INTERNATIONAL JEWELLERY
LONDON
AUGUST 31-SEPTEMBER 3
Earls Court London
London, England
Tel: +44 (0)20 8271 2144
Web: www.jewellerylondon.com
SEPTEMBER | CANADA
48THANNUAL ROCKANDGEM
SHOW
SEPTEMBER 6-7
7700 Minoru Gate - Cultural Centre
Richmond, BC
Tel: (604) 271-7676
Email: bhughes@shaw.ca
COLLECTIONS BY JCK
SEPTEMBER 24-25
The Vancouver Trade and
Convention Centre
Vancouver, BC
Tel: (203) 840-5618
Email:
inquiry@collectionsbyjck.ca
Web: www.collectionsbyjck.ca
THE CLOTHING SHOW
SEPTEMBER 26-28
Better Living Centre,
Exhibition Place
Toronto, ON
Web: www.theclothingshow.com
SEPTEMBER | USA
GIA JEWELRY CAREER FAIR
SEPTEMBER 12
The Robert Mouawad Campus
Carlsbad, CA
Tel: (800) 421-7250 ext. 4100
Web: www.careerfair.gia.edu
SEPTEMBER |
INTERNATIONAL
JUNWEX MOSCOW4TH
JEWELLERY WHOLESALE FAIR
SEPTEMBER 2-6
Atrium of Gostiny Dvor,
Moscow
Moscow, Russia
Tel: (781) 2320-8099
Email: junwex@restec.ru
Web: www.restec.ru
VICENZA FAIR - CHOICE
SEPTEMBER 6-10
Vicenza Trade Fair, Via
dell’Oreficeria
Vicenza, Italy
Tel: 0444-969-111
Web: www.vicenzafiera.it
JAA AUSTRALIAN JEWELLERY
FAIR SYDNEY 2008
SEPTEMBER 7-9
Sydney Exhibition Centre,
Darling Harbour
Sydney, Australia
Web: www.jewelleryfair.com.au
2008 SHENZHEN
INTERNATIONAL JEWELLERY
FAIR
SEPTEMBER 13-17
Shenzhen Convention
Exhibition Center
Shenzhen, China
Tel: (852) 2561 5566
Email: info@newayfairs.com
Web: www.newayfairs.com
HONG KONG JEWELLERY AND
WATCHFAIR
SEPTEMBER 15-19
Hong Kong Convention and
Exhibition Centre
Hong Kong, China
Tel: (852) 2516-2157 / 2585-6178
Email:
visiting@jewellerynetasia.com
Web:
exhibitions.jewellerynetasia.com
OCTOBER | CANADA
FRASERVALLEY BEADSHOW
OCTOBER 17-19
Cascades Convention
Center/Casino
Langley, BC
Email: fvbeadshow@gmail.com
Web: fraservalleybeadshow.ca
OCTOBER | USA
BUSINESS TOBUSINESS GEM
TRADE SHOW
OCTOBER 3-5
Embassy Suites, Livonia/Novi
Flora, Mississippi
Tel: (601) 879-8832
Email: info@glwshows.com
Web: www.glwshows.com
53RDANNUAL GEM, JEWELRY,
FOSSIL &MINERAL SHOW
OCTOBER 4-5
Westside Community Center
Omaha, NE
Tel: (402) 397-9606
Web: www.nerockgem.org
CJ_AUGUST_Whats On.qxd:Layout 1 7/21/08 4:22 PM Page 110
A U G U S T 2 0 0 8 CJ 111
what’son
GEM-O-RAMA 2008 67THANNUAL SHOW
OCTOBER 11-12
Lapidary and Show Building
Trona, CA
Tel: (760) 372-5356
Web: www1.iwvisp.com/tronagemclub
JEWELERS INTERNATIONAL SHOWCASE
OCTOBER 17-19
Miami Beach Convention Center
Miami Beach, Florida
Tel: (561) 998-0205
Email: jisshow@aol.com
Web: www.jisshow.com
JA NEWYORK SPECIAL DELIVERY
JEWELRY SHOW
OCTOBER 26-28
Javits Convention Center
New York City, New York
Tel: (404) 584-7458
Web: www.ja-newyork.com
OCTOBER | INTERNATIONAL
INTERGEM– INTERNATIONAL TRADE FAIR
FOR GEMS ANDGEMSTONE JEWELLERY
OCTOBER 3-6
Budau Exhibition Halls
Idar-Oberstein, Rheinland-Pfalz, Germany
Email: office@intergem.de
Web: www.intergem.de
ICA INTERNATIONAL GEMSHOW2008
OCTOBER 13-15
Al Bustan Rotana Hotel
Dubai, United Arab Emirates
Tel: (212) 620-0900
Email: ica@gemstone.org
Web: www.gemstone.org
INDIAN HANDICRAFTS ANDGIFTS FAIR
OCTOBER 15-18
India Expo Centre EXPO XXI,
Greater Noida Expressway
New Delhi, Delhi
Tel: +(91)-(11)-26135256
Every effort has been made to publish accurate information but please contact show organizers to confirm.
If you would like dates added, please contact sonia@rivegauchemedia.com.
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CJ_AUGUST_Whats On.qxd:Layout 1 7/23/08 3:05 PM Page 111
A D V E R T I S I N G
112 CJ A U G U S T 2 0 0 8
showcase
For more information on how to advertise in the classified section of Canadian Jeweller magazine please contact: Lucy Holden Toll free 877-789-5351 or e-mail lucy@rivegauchemedia.com.
Revolution.
Introducing the new canadianjeweller.com
It’s all about you.
Read current and past issues online. Listen to articles and podcasts.
Find it on our 50,000 item Buyers Guide. Discuss & debate
on our Forums. Source & Share in our retailer-only space.
Get published.
077-082.CJ.MrkplcClassy.Show.qxd:MarketplaceNov 7/22/08 1:50 PM Page 112
pure beauty
has a name...
Exclusively available in Canada through
J.W. HISTED DIAMONDS LTD.
Vancouver, B.C.
1-800-663-1458
Online inventory
www.jwdiamonds.ca
All NORDIC FIRE Diamonds are GIA Certified for accurate grading.
CREATIVE GEMS Inc.
Serving the Industry Since 1992
21 Dundas Square, Suite #712
Toronto, ON Canada M5B 1B7
Factory: B-125, Sethi Colony,
Jaipur, India
Tel: 647-430-8969
Fax: 647-439-0782
Cell: 416-319-3378
e-mail: mittalp@rogers.com
website: www.mittaljewels.com
Exhibiting at: Toronto – BOOTH # 1019 ; Edmonton – BOOTH # 204
A U G U S T 2 0 0 8 CJ 113
A D V E R T I S I N G
showcase
For more information on how to advertise in the classified section of Canadian Jeweller magazine please contact: Lucy Holden Toll free 877-789-5351 or e-mail lucy@rivegauchemedia.com.
CADMAN Mfg. Co. Ltd.
Courtland, Ontario, Canada N0J 1E0
1-800-265-5790 F 1-888-509-2184 e-mail orders@cadmanmfg.com
CANADIAN MADE WEDDING BANDS CANADIAN MADE WEDDING BANDS
077-082.CJ.MrkplcClassy.Show.qxd:MarketplaceNov 7/22/08 1:50 PM Page 113
.... ,.....·.... , ....æ..
·...·, ....·.,. ..... ...·
·. . , · .· . ·
·.. .. .. .·.,
Jewellery Limited
Western Canadian Jewellery Expo
August 15, 16, 17, 2008 / Edmonton-Alberta
Booth #46 &#51
·.·.. .. · ... . . ., , .. .. ·.. .·.·,.
info@tecimerjewellery.com
www.tecimerjewellery.com
55 Queen Street East, Suite 1400, Toronto, Ontario/ M5C1R6
(Tel) 416-363-1534, 1-800-668-3628/ (Fax) 416-363-6656
as wholesalers
in Canada
Over
30years
A D V E R T I S I N G
showcase
For more information on how to advertise in the showcase section of Canadian Jeweller magazine please contact:
Lucy Holden Toll free 877-789-5351 or e-mail lucy@rivegauchemedia.com.
114 CJ A U G U S T 2 0 0 8
Mary Jewellery & Lapidary Co. Ltd.
55 Queen Street East, Suite 1210, Toronto, Ontario M5C1R6
Catalogues available online http://www.maryjewellery.com
Tel: 416.368.8240/888.470.MARYFax: 416.368.8057/888.248.MARY
Mail, E-mail & Fax orders are welcome.
Please visit us online @ www.maryjewellery.com for our full list of
WATCH BANDS.
OVER 200
STYLES
TO CHOOSE
FROM
077-082.CJ.MrkplcClassy.Show.qxd:MarketplaceNov 7/22/08 1:50 PM Page 114
marketplace
A D V E R T I S I N G
A U G U S T 2 0 0 8 CJ 115
ORDER READY
IN 24 HOURS
• BRONZE • PALADIUM
• STERLING • PLATINUM
• GOLD • STAINLESS STEEL
• ALLOYS FOR GOLD
SINCE 1986
CALL TOLL FREE: 1-888-475-5384
Phone: 514-845-5384 • Fax: 514-845-6877
E-mail: alloyco@alloyco.com • Web site: www.alloyco.com
55 Mont-Royal W., suite 600, Montréal, Québec, Canada, H2T 2S6
BHALLA WATCH HOUSE 1971
Experienced watchmakers.
Fast, reliable service @ FAIR PRICES!
Trust our name for your complete watch repairs.
Spotless, modern workshop with the latest tools
& equipment for timing & cleaning.
Experience The Difference:
9 Gaspe Rd.L6S 0A4
Tel:905-463-0251 • Fax: 905-463-1383
Gordi Cell: 647-283-2002 • g_bhalla@hotmail.com
Marketplace Advertising Black/white drawings & logos can be supplied but no photographs are permitted. Single size: – 3.9” wide by 2” tall. Rates per insertion: 9 TIMES – $225; 7 times – $260; 3 TIMES
– $309; 1 TIME – $340. Double size: – 3.9” wide by 3.8” tall. Rates per insertion: 9 TIMES – $450; 7 TIMES – $490; 3 TIMES – $575; 1 TIME – $650. Rates do not include GST. Yellow is available as a
spot color for an additional $65. For more information: Lucy Holden Toll free 877-789-5351 lucy@rivegauchemedia.com.
A
B
A.B. MACHINERY
Plastic
Injectors
New & Used
PULSE POINT STUDIO 60 STUDIO 30
LASER WELDERS
New & Used machinery and
equipment for jewellers
BUY - SELL - TRADE
www.abmachinery.com
Tel: (514) 737-1660
Fax: (514) 737-9335
Toll Free: (888) 901-8888
Email: alex@abmachinery.com
www.cigem.ca

Accredited Gemmologist (C.I.G.)
Diamond Expert (C.I.G.)
Fine Jewellery Appraiser (C.I.G.)
GemStudy Tours
Books and Instruments

P.O. Box 57010
Vancouver, B.C. V5K 5G6
604-530-8569
1-800-294-2211
077-082.CJ.MrkplcClassy.Show.qxd:MarketplaceNov 7/22/08 1:50 PM Page 115
.999
PLATINUM CASTING GRAIN
IRIDIUM, RUTHENIUM
GOLD DEPOT
Call our Hotline for Prices - 416-366-GOLD (4653)
Tel: 416-366-6031 and 416-366-8193 Fax: 416-366-3499
All Precious Metals Bought, Traded and Refined
27 Queen St. East #901, Toronto ON
AVAILABLE FOR IMMEDIATE DELIVERY
H & W PERRIN Co. Ltd
Canada’s Leading Supplier of Watch & Clock Materials
PERRINS’ stocks a complete range of findings and settings for the jeweller and a
deep stock of materials for the clock & watchmakers
We inventory a large selection of tools, equipment & supplies for all the trades.
A long standing tradition of service since 1929.
If you aren’t doing business with us, you’re doing it the hard way!
PHONE: (416) 422-4600 . . . . .Toll Free 1-800-387-5117
FAX: (416) 422-0290 . . . . .Toll Free 1-800-741-6139

sales@perrin.on.ca
marketplace
A D V E R T I S I N G
116 CJ A U G U S T 2 0 0 8
PRECIOUS METALS DEALER
EXPRESS GOLD REFINING LTD.
ASSAYING • REFINING •
• NO MINIMUM LOTS OR MINIMUM CHARGES
• 4TH GENERATION EXPERIENCE
IN PRECIOUS METALS TRADE
LET US EARN YOUR TRUST
Web: www.xau.ca
Tel: (416) 363-0584 • Fax: (416) 363-9633 • Toll Free: 1-888-401-1111
21 Dundas Square, Suite 401, Toronto, ON M5B 1B7 Email:
info@xau.ca
WORLD’S LARGEST
JEWELLERY AND WATCH
REPAIR FRANCHISE IS
EXPANDING IN A MALL
NEAR YOU!
Make money for yourself
and take control
• Own Your Own Store
• Regional Malls, High Traffic
• Low Inventory Costs
• 23 Year Proven Record
• No Exp. Nec. Full Training
Tel.: (800) 359-0407
Email: franchise@fastfix.comWeb:
www.fastfix.com
Marketplace Advertising Black/white drawings & logos can be supplied but no photographs are permitted. Single size: – 3.9” wide by 2” tall. Rates per insertion: 9 TIMES – $225; 7 times – $260; 3 TIMES
– $309; 1 TIME – $340. Double size: – 3.9” wide by 3.8” tall. Rates per insertion: 9 TIMES – $450; 7 TIMES – $490; 3 TIMES – $575; 1 TIME – $650. Rates do not include GST. Yellow is available as a
spot color for an additional $65. For more information: Lucy Holden Toll free 877-789-5351 lucy@rivegauchemedia.com.
G&A fine arts
Commercial Photography
“The Jewellery Specialists”
Before you consider your next Ad, brochure or catalogue, talk to us
(416) 516-9757
o Sample work available for viewing o
160 Springhurst Ave., Suite 208, Toronto, ON M6K 1C2
The number of CAD users has
doubled in the last 3 years.
Where are you?
Shele Letwin
PHONE 866.299.1702
EMAIL shele@letswininc.com
WEB www.gemvision.com
Classes available in Canada!
a h s rrs e s u D A CCA f o r e b m u n e h TTh s a
n
. ss. rrs a e yye 3 t s a lla e h tth n iin d e l b u o ddo
? u o yyo e rre a e rre e h WWh
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E N O H PPH
L I A MMA EEM
2 002 770 1 . 9 9 2 . 6 6 8
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m o c . cc. n iin n iin wwi s tts e lle @ e l e h s
m o c . n o io s iis vvi m e g ww. w w
! a dda a n a CCa n in e l b a lla iil a vva a s e s s a lla CCl !
www.gesswein.com
email: sales@gessweincanada
Your Total Source of Quality Tools & Equipment
317 Attwell Drive, Toronto, Ontario M9W 5C1
Telephone: 416-675-9171
Toll Free : 800-263-6106
24 hr Fax : 888-269-0106
077-082.CJ.MrkplcClassy.Show.qxd:MarketplaceNov 7/22/08 1:50 PM Page 116
marketplace
A D V E R T I S I N G
A U G U S T 2 0 0 8 CJ 117
*CATALOGUE AVAI LABLE*
We are no l onger j ust a casti ng house: we wi l l take your order
from i dea to fi ni shed product, i ncl udi ng di amonds and other
stones. (Cal l our tol l -free number or fax us for free esti mates)
In stock settings and mounts.
SS, 10K, 14K,
18K, 19K, 22K,
Specializing in
PLATINUM AND
19 K ULTRA WHITE
GOLD CASTING
215 Victoria St., Suite B3
Toronto, ON M5B 1T9
Tel: (416) 366-4046
Fax: (416) 366-5162
Toll Free: 1-877-365-5552
Email: readymounts@on.aibn.com
www.readymounts.com
Northam
Diamond Inc.
A Cut Above the Rest
“30 YEARS INTERNATIONAL EXPERIENCE”
YOUR #1 SOURCE
OF SUPPLY
Importers & Wholesale suppliers specializing in Fine Make & Ideal Cuts. Loose
Polished Diamonds in all shapes & sizes from .01CT to 5.00 CTS,
Fancy colours & Canadian Diamonds
Canadamark – Brand: Arctic Fox Diamond
27 Queen Street East, Suite 1004, Toronto, Ontario, Canada M5C 2M6
Tel: (416) 861-1414 Fax: (416) 861-1581 • 1-800-941-GEMS
email: sales@northamdiamonds.com www.northamdiamonds.com
LaLa Diamond Cutting & Repairs Inc.
• Cutters of Rough Diamonds
• Old Mine Cuts and Repairs to All Shapes
• Buy Diamond Roughs and Broken Diamonds
21 Dundas Square, Suite 805
Toronto, Ontario M5B 1B7
Tel/Fax: (416) 368-6883
M O I S S A N I T E C A N A D A
R e f l e c t t h e b r i l l i a n c e o f y o u r l i f e
~
With more brilliance and luster than any popular
gemstone including diamond, ruby, sapphire and emerald
no other gemstone or jewel compares to Moissanite.
~
Tel: 416-366-7295 Fax: 416-366-3966
215 Victoria St, Suite 201 Toronto ON M5B 2T9
JOHN JR. ARABATLIAN PRESIDENT
CELL: 604-250-2158 TEL: 604-689-4190 FAX: 604-689-4139
TOLL-FREE: 1-877-80-JOHNS TOLL-FREE FAX: 1-888-564-6788
ADDRESS: 900-736 Granville Street Vancouver, B.C. V6Z 1G3
BEST QUALITY & BIGGEST SELECTION OF SILVER JEWELLERY GUARANTEED.
LIFE TIME WARRANTY, AND VERY LARGE LINE OF 10K JEWELLERY.
+ 14K BODY JEWELLERY, EARRINGS, BANDS AND CHAINS.
WATCH FOR OUR NEW GOLD AND SILVER CATALOGS.
IF WE DON’T HAVE IT. YOU DON’T WANT IT.
SERVICE THAT YOU CAN TRUST. FAMILY OWNED & OPERATED
Marketplace Advertising Black/white drawings & logos can be supplied but no photographs are permitted. Single size: – 3.9” wide by 2” tall. Rates per insertion: 9 TIMES – $225; 7 times – $260; 3 TIMES
– $309; 1 TIME – $340. Double size: – 3.9” wide by 3.8” tall. Rates per insertion: 9 TIMES – $450; 7 TIMES – $490; 3 TIMES – $575; 1 TIME – $650. Rates do not include GST. Yellow is available as a
spot color for an additional $65. For more information: Lucy Holden Toll free 877-789-5351 lucy@rivegauchemedia.com.
112-119.CJ.MrkplcClassy.Show.qxd:MarketplaceNov 7/24/08 2:34 PM Page 117
marketplace
A D V E R T I S I N G
118 CJ A U G U S T 2 0 0 8
Marketplace Advertising Black/white drawings & logos can be supplied but no photographs are permitted. Single size: – 3.9” wide by 2” tall. Rates per insertion: 9 TIMES – $225; 7 times – $260; 3 TIMES
– $309; 1 TIME – $340. Double size: – 3.9” wide by 3.8” tall. Rates per insertion: 9 TIMES – $450; 7 TIMES – $490; 3 TIMES – $575; 1 TIME – $650. Rates do not include GST. Yellow is available as a
spot color for an additional $65. For more information: Lucy Holden Toll free 877-789-5351 lucy@rivegauchemedia.com.
1515 PORTAGE AVENUE, WINNIPEG, MANITOBA, CANADA R3G 0W7
Tel: (204) 789-9620
Email: stewbnz1@mts.net
QUALITY service and attention to detail.
• 6 Highly Qualified Technicians
• Large Inventory of Parts and Access to all
the Major Supply Houses
REPAIRS to fine Watches, Quartz and
Mechanical, Restoration of Pocket Watches.
STEWARTS HOROLOGY
The Diamonds You Need.
In Stock. Overnight.
We carry finely cut diamonds ranging
from .01 ct to 3.00 ct in a variety of
shapes including round brilliant,
princess, radiant, ascher, emerald, heart,
pear, marquise and oval.
Included in our inventory are CANADIAN diamonds.
Selection, Service and Value
a family tradition since 1955
www.wmolldiamonds.com
Phone 416.364.9748 • Toll Free 1.800.361.8894 • Fax 416.364.9738
21 Dundas Square, Suite 1403 • Toronto, Ontario M5B 1B7
IN
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Revolution.
I N T R O D U C I N G T H E N E W
canadianjeweller.com
It’s all about you.
Read current and past issues online.
Listen to articles and podcasts.
Find it on our 50,000 item Buyers’ Guide.
Discuss & debate on our forums.
Source & Share in our retailer-only space.
Get published.
112-119.CJ.MrkplcClassy.Show.qxd:MarketplaceNov 7/24/08 2:34 PM Page 118
classified
A D V E R T I S I N G
For more information on how to advertise in the classified section of Canadian Jeweller magazine please contact:
Lucy Holden Toll free 877-789-5351 or e-mail lucy@rivegauchemedia.com.
LINES WANTED
Quebec well connected sales rep/agent
looking for a unique high-end silver
and gold combination collection +
high-end fashion jewellery line, e.g.
rhinestones –Swarovski + brand
name watch line with P.O.P.
Info: Claude 418-208-0741
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High end jewellery store with
executive style clientele.
Will sell with full inventory mostly
custom jewellery & high quality
watch lines that no one carries in
town. Fast developing upperscale
area with a potential easy million
dollar a year business, 1000 sq. feet
fully equipped turn-key operation
$500,000.00 including $350,000.00
inventory. We have been open for a
year with a very modern and classy
environment in a 10 year old area.
Please call: 604.825.2593
FOR SALE Designer Goldsmith Jewellery
Store on beautiful Vancouver Island.
Located in a strip mall where you can
choose your own hours. Currently open 5
days a week from 10am. to 5pm. Business
established since 1980. Owner would like
to retire. Stock optional. 250-758-9383
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WE BUY BROKEN/CHIPPED
DIAMONDS
Immediate Payment /Established 1988
J.P.Smith 21 Dundas Square Suite 1101
Toronto, Ontario M5B 1B7 Tel: 888 JPS
9747 email: jpsmithusa@gmail.com
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Prestigious, well established Vancouver
workshop seeking fully qualified, full time,
goldsmith, preferably European trained. Must
be proficient in hand-fabricating high end,
custom jewellery from design, in gold and
platinum. Email or fax resume and photos
if possible. References essential.
Email: costen_catbalue@telus.net
Fax: 604-736-8820
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BUSINESS
FOR SALE
The oldest jewellery manufacturing company
in Canada, established 1886 of lodge,
corporate and school jewellery. Owner
is retiring, call Mike at 905-522-4663
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OWNER RETIRING
For sale, newly renovated jewellery
showcases, safe, displays etc.
Or take over very low rent lease
of 850 sq.ft. store in very busy plaza
in Guelph. 519-821-7600
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STORES WANTED
We are looking to purchase non-mall
jewellery locations. Preference will be
given to high-visibility locations. We will
acquire your inventory, leaseholds and lease.
We pay top dollar. Please contact in full
confidence, jack@omnijewelcrafters.com
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Independent Sales Agents
Wanted
Jewelry designer and
distributor, Chamilia, LLC is
seeking sales agents for
various territories. Agents
must have a successful track
record, knowledge of the
jewelry industry and a strong
network of independent
jewelry and/or fashion
boutique retailers. Candidates
must have 5+ years
experience. Please email
resumes to
salescareers1@chamilia.com
or call 800.495.0977 x 0828.
A U G U S T 2 0 0 8 CJ 119
You’ve probably noticed a change in Canadian Jeweller covers
the past few issues, as they’ve featured some of our industries
top retailers. We’re always looking for new businesses to shine a
spotlight on, so if you’re interested, we’d love to hear from you.
To have your store grace the cover of an upcoming CJ, and to
expose your business to a whole new audience, make sure to
send an email request to bryan@rivegauchemagazine.com
Calling
all Canadian Jewellery Retailers…
077-082.CJ.MrkplcClassy.Show.qxd:MarketplaceNov 7/22/08 1:50 PM Page 119
120 CJ A U G U S T 2 0 0 8
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Which category best describes your
business classification?
Education
Retailer
Manufacturer
Wholesaler
Importer
Designer
Services (repair, appraisals, etc.)
Other __________________________________
Number of employees at your location
1-3 4- 8 9-12 13+
Number of locations ____________________
Selling area of your store
under 1,000 sq. ft. 1,001 to 3,000 sq. ft.
3,001 to 5,000 sq. ft. over 5,000 sq. ft.
Approximate annual sales volume
under $500,000
$500,000 to $1 million
$1 million to $5 million
$5 million to $10 million
$10 million to $20 million
over $20 million
Categories you personally manage
Retailer Designer
Gemologist Supplier
Manufacturer
Other __________________________
120_CJ_FaxBack_re.qxd:Layout 1 7/23/08 2:08 PM Page 120
WALT WHI TMAN ONCE WROTE:
“Give me the splendid
silent sun with all his
beams full-dazzling.”
Now, retailers can take a cue from German jeweller Max Platin’s diamond
sunburst platinum cuff to bring a ray of sunshine into their customers’ lives.
CJ_A08_Last word.qxd:Layout 1 7/23/08 3:08 PM Page 121
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CJ_000_Regal.qxd:Layout 1 7/22/08 11:12 AM Page 44
CJ_000_Regal.qxd:Layout 1 7/22/08 11:12 AM Page 45

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