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Executive Summary

ITC is one of India's foremost private sector companies with a market capitalisation of US $
45 billion and a turnover of US $ 7 billion. ITC is rated among the World's Best Big
Companies, Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine
and among India's Most Valuable Companies by Business Today. ITC ranks among India's '10
Most Valuable (Company) Brands', in a study conducted by Brand Finance and published by
the Economic Times. ITC also ranks among Asia's 50 best performing companies compiled
by Business Week.

Objective of the study

 ITC's Core Values are aimed at developing a customer-focused and will deliver what
they need in terms of value, quality and satisfaction.

 ITC believes mainly on “Touching your life Everyday”.
 ITC has tried to analyze how help to overcome stress among the ITC
executives resulting in a positive impact on the organization.

. finding greater meaning in life. A third approach is to practice relaxing techniques. Negative stress. Stress management can help you lead a more balanced. healthier life. diminishes your quality of life. Often referred to as the fight-or-flight response. Hans Selye.Meaning Of Stress Stress is a physical. Another approach includes enhancing skills to withstand adverse situations by improving emotional flexibility. however. Stress management might include problem-solving. action and change. such as deep breathing. the stress response occurs automatically when you feel threatened. is a normal part of everyone's life. described stress as “ the rate of all wear & tear caused by life “. Improving personal relationships is an important component of stress management. Dr. mental and emotional response to a challenging event — not the event itself. prioritization and time management. yoga. whether positive or negative. one of the leading authorities on the concept of stress. stress can lead to growth. meditation. Stress management comprises a wide range of approaches to help you better deal with stress and adversity. When channeled positively. Stress may be defined as a state of imbalance arising due to excessive psychological and or physiological demands on a persons. increasing the sense of control and cultivating optimism. tai chi. Stress. exercise and prayer.

Differences in PerceptionPeople views or think differently. For instance. some people value honesty & integrity. conflicts occurs between the two persons having different perception of the same event or object. yet the can be utilized for the advantage of an organisation. whereas. When there is a threat to one’s status. & learn how to use these difference when they arise. feel. Due to difference in set of values. Since their perception are real to them. It take time to build trust. whereas. Some may be too differences in personality can be a cause of among people in the organisation. some people values. Threat to StatusStatus is important to many individuals in an organisation. others may be quite assertive. Conflict may arise between the defensive person & the one who had created a threat to status. Not everyone thinks. 6. Personality ClashesThere are personality differences. Lack of Trust Every relationship requires some degree of trust. 5. but it can be destroyed in a moment. as compared to . This may be due to their past experiences & expectations. Employees need to accept. respect. For instances.Sources Of Stress 1. the capacity to depend on each other’s words or actions. CompetitionConflicts may arise as a group or people compete with each other for reward or resources. 4. or act alike. Although personality difference can cause conflict. Lack of trust in each other can be the cause of conflict in the organisations. 3. one department may like to obtain more funds for its activities . Some may be too aggressive. there can be conflicts in the organisation. For example. looks. they fail to understand that others hold contrasting perception of the same thing or event. As a result. Different Set of ValuesPeople in an organisation have different set of values. 2. others may not. then that person would make every possible efforts to maintain & preserve it.

social. there can be intrapersonal conflict. resource allocation. cultural & political environment. 8. . Problem of multiple rolesWhen a person has to perform multiple roles. This is because. the person may try to give more importance to one role as compared to other role. Organisational ChangeIn order to keep pace with changing technology. organisation are expected to change themselves. as it may feel that it activities are more important in the organisation. In such an instance. etc.other departments. This may lead to conflict in the organisation. it can cause an interpersonal conflicts. A change in an organisation is likely to create conflicts as regards gaol setting. 7.

tension. 3. The degree of effect depend upon:    Duration. boredom. self-esteem. or capacity to handle short term tensions. prolonged exposure to stressful situation produces serious physical. Effect on Physical healthMedical evidence suggests & supports a link between stress & physical health. Alcoholism & Drug AddictionMany people resort to alcoholism & drugs to escape from the ill effect of high level stress. 2.the length of period of stress Strength.the degree of stress Individual Characteristics-physical and psychological features to cope up with stress. Psychological HealthHigh level of stress has an adverse effect on employees attitude & behaviour. The effects of stress are briefly explained as follows: 1. psychological & behavioural effects. Exposure to stress is followed by anger. the group. Alcoholism. BurnoutIt may be defined as “ a syndrome of emotional. neverousness. lack in concentration & reduces job satisfaction. Some individuals can cope with temporary stress because of their internal resilience. promotion of an addicted employee. skin disease.Effects of Stress The stress can have effect on the individual. Further it is likely to affect career prospects. organisation & even family members. . It affects self confidence. Normally. lowers. Stress also give rise to negative effect like high blood pressure. Medical experts believe more than 50% health illness are due to stress. 4. physical & mental exhaustion resulting from prolonged exposure to intense stress”. For instance there is direct link between stress & heart disease. anxiety. Resilient individual often achieve a balanced way of life and set realistic goals. headache. drug addiction and smoking are certainly not good sign for health point of view. ulcers.

c. The employee have the fellings of uncertainty. Workplace Violence. and post traumatic stress disorder a. as troubled employees take dramatic & harmful physical actions against co workers. TraumaTrauma is sever type of stress. 6.This may be witnessed. Trauma may be due natural disaster.5.The victims of post traumatic disorder are employees who:  Witness violence  Receive injury from it . which affects an employee’s physical 7 mental health . sometimes. This violent act includes :  Unprovoked Fights  Destruction of properties  Use of weapon etc d. Workplace Trauma. organisational crisis. However their felling of job insecurity remains. The types of trauma includeworkplace trauma.It occurs because of the following reasons:  Harassment at work  Discrimination  Job insecurity  Wrongful termination  Perceived incapacity to meet or set targets. or personal job loss. Post Traumatic Stress disorder. survivor’s sickness. b. layoff. guilty & distrust.  Sudden loss of job affecting employees self-esteem. anger. dramatic employee abuse by the employer. workplace violence. Layoff survivors Sickness-This kind of trauma is experienced by the employees who have remained in the organisation after mass downswing. managers or company property. Effect on Organisational BehaviourStress. or  Live under the fear of repeated future violence.

Relaxation Training: It is a technique that teaches different methods for replacing of tension by relaxing or releasing tension.It is true that if one can manage time effectively. .INDIVIDUAL STRATEGIES:An individual experiencing stressful situation can take the following steps to either minimise or eliminate the side effects of intense stress: 1.It helps to overcome the problem of neurological problems.MANAGEMENT OF STRESS There are several approaches or measures to minimise the stress .Regulasr exercise can also help to reduce certain diseases such as heart problems. the mind has control over the matter-i.exercises such as walking .  Delegate routine and repetitive work.body.  Give priority to urgent and important work. 2..Physical Exercise : An employee suffering from stress must resort to physical fitness exercises.. Meditation helps to develop the power of concentration .jogging.Meditation: An employee suffering from stress may also resort to mediation .swimming.People can also relaqx with the help of meditation and mental exercises. 4. etc . he or she can achieve much more than otherwise . It can also reduce physical strain on the mind . etc can help to combat stress.The stress coping strategies can be broadly divide into two groups: (I)Individual Strategies (II)Origanisational Strategies 1.To manage time management one has to:  Prepare a day wise list of activities. Proper time management can reduce the stress caused due to work overload . For this purpose. 3.e. This is because.Time Management: There should be proper time management so as to avoid work overload. One of the relaxation techniques involves listening to soft music.

co-workers. A person can avoid a situation that will put him under stress.ORGANISATIONAL STRATEGIES FOR MANAGING STRESS: Management can take several measures to minimise or eliminate organisational level stressors . Sufficient lighting and ventilation facilities .Working Environment: Appropriate measures can be taken to provide suitable working conditions and improve the quality of work life.Personal Well Being: Some preventive steps can also be taken to minimise the effects of stressors. Likewise .Biofeedback: In this method . clear cut definition of authority making rules that are flexible . under the medical guidance learns to influence symptoms of stress such as headache or increased blood pressure . 7. supervisors and others is very useful to soften the effects of stress.Social Support: Emotional support from family members. psychological treatment can also be provided to reduce stress. a stress victim. 5. 6. friends.Networking: It means forming close association with trusted friends or co-workers who are good listeners and confidence builders.A detailed description of various measures at organisational level to manage stress is given below: 1.Behavioural Self-Control: This strategy involves the individual’s attempt to control the stressful situation instead of allowing the situation to control him.Changes in the Organisational Structure: It includes steps establishing proper means of communications. Handle the most demanding work. when one is fresh or more productive. 9. 8. These are: An appropriate philosophy of life  Time management  Self-assessment  Breathing regulations  Nutrition management  Developing hobbies II. and resolving the conflict between line and staff people. 2. adequate safety and .

This helps the employee to return stress. increasing the qualitive features of the job.By removing risky. Some sabbaticals provide: Unpaid time off.e.  Fully paid leave.relieved and that takes place among employers while one employee is on sabbatical. The employees when sent on paid leaves feel rewarded and valued by their employees.Sabbaticals: Some organisations allow highly stressed employees to go on a long vacation or sabbatical leaves. management should provide proper training and counselling facilities to the employees who exhibit some of the burnout symptoms. This can be done by1. The organisation may benefit from cross. through job enlargement.This can be done by job enrichment i.i. 5. b) Employees who exhibit some of the burnout symptoms. Also.By expanding horizontally the scope of activities . 5.  Partially paid leave.Changes in Nature of job: The problem of stress can also be solved by redesigning the nature of certain jobs.Removing Sources of Frustration: .Reducing Burnout: To overcome the effects of burnout . This helps to reduce the involvement of seniors and increase the active participation of subordinates in decision making .e. 2.By limiting unnecessary travel or relocations of jobs. organisation need to consider the following two issues: a) Jobs that lead to early burnout. 4. 4.Proper recruitment and selection of employees. measures . 3.Decentralisation of Authority: Steps should be taken to delegate authority at lower levels. 3. noise and pollution control. Management should take effective steps to change that part of the job leads to burnout. This allows organisational flexibility and raises employee competency and self-esteem 6.Minimising work overload and underload. 7.By providing more interesting and challenging work to employees. This helps to reduces the magnitude of stress. facilities for rest and recreation can be provided to reduce impact of stress. unpleasant elements from working conditions.

b)Encourage team spirit among the employees.Motivation: Eustress motivates the employees to perform better. The dedication on the part of motivated work force brings higher efficiency in the organisation.Frustration is undesirable both for the employee as well as the organisation . Management can take the following effective measures to deal with employee frustration: a) Proper facilities should be provided such as: Canteen facilities. new techniques . etc.Optimum Use of Resources: Eustress motivates the employees to perform better . and emotional problems. new processes.Motivated employees work with application and dedication.Innovation: Eustress facilitates innovation in the organisation . Innovation helps to gain competitive advantages in today’s competitive business world. 2. new products .Stress is asid to be negative when a person faces social.  Adequate lighting. Distress is the term used to describe negative stress. c) Proper organisational policies should be framed with respect to:  Promotions  Transfers  Selection. 3. An attempt should be made to remove barriers and help the employees to reach their goals.It enables employees to generate new ideas .  Machine repairs and maintenance. organisational. The dedication on the part of motivated work force brings higher efficiency in the organisation. d)Proper training and counselling should be provided to the employees. Motivated employees Work with application and dedication. etc. etc. IMPACT OF EUSTRESS: The following are the effects of eustress on employee performance: 1. 4. It can act as a motivator for peak performance .Eustress is the term used to describe positive stress .Reduction in Wastages: . physical. IMPACT OF STRESS ON EMPLOYEE PERFORMANCE Impact of stress can be positive or negative .

7. 2. 6. Efficiency is the relation between returns and costs .Increase in employee turnover 4.Increase in accidents.Reduction in wastages on the part of the employee generates higher productivity.Burnout to the presence of distress .Now-a-days . 5.i. There is a need to have good relations throughout the organisation.e.Distress results in: 1. Absenteeism creates several problems in the organisation.The more the returns at the same costs or s lower cost.Higher Efficiency: Eustress helps to generate higher efficiency among employees . IMPACT OF DISTRESS The employee performance may be highly hampered due . which enhances employee performance.Better Relations: Eustress enables to develop better relations among employees.Lack of motivation 7.Eustress results in reduction of wastages in the organisation . Absenteeism takes place when employees remain absent without prior permission.Increase in absenteeism 5.Wastage of resources 8. 3. the greater is the employee efficiency.Inefficiency 9. 8.Reduction in Absenteeism: Eustress facilitates reduction in absenteeism of employees.Encourage Initiative: Eustress encourage the employees to show their initiative to come out with suggestions and actions that would not only help the organisation to grow and expand but also help the employees to fulfil their career aspirations.Poor relations with others in the organisation 6. Good relations generate team work. reduction in wastages is vital to any organisation .Job dissatisfaction. between various people and departments in the organisation .

Trauma Introduction to ITC (Imperial Tobacco Company) • ITC Limited. • It employs over 29. 2001 and launched “Ashirwad” brand in 2002.000 people at more than 60 locations across India. ITC also ranks among Asia's 50 best performing companies compiled by Business Week. • ITC Limited completes 100 years on 24th August. • In June. About ITC • Incorporated on August 24. 2010. • The company is currently headed by YOGESH CHANDER DEVESHWAR. Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine and among India's Most Valuable Companies by Business Today.10. 1910 • Ventured into packaged and branded food business with “Kitchen Of India” (KOI) in Aug. is an India’s premier privates sector companies with a turnover of US $ 7 billion and a market capitalization of over US $ 33 Billion. • ITC is rated among the World's Best Big Companies. 2003 entered into convenience food market with the launch of “Ready to Eat Meals” (RTEM) • Positioning of ITC “TOUCHING YOUR LIFE EVERYDAY” .

in the Indian market. and the company went public on 27 October 1954. ITC diversified into body care products in 2005. The earlier decades of the company's activities centered mainly around tobacco products. In 2001. selling its products under the Mangaldeep brand. in Nepal as an Indo-Nepali and British joint venture. In 1975. ITC entered the Agarbattis (incense sticks) business in 2003. the company acquired a hotel in Chennai. In 1985. ITC launched the Expressions range of greeting cards.Armenteros . Surya Tobacco became a subsidiary of ITC and its name was changed to Surya Nepal Private Limited. In 2002. the Wills Sport range of casual wear. and a wholly owned information technology subsidiary. which was renamed the 'ITCWelcomgroup Hotel Chola' (now renamed to MyFortune. Chennai).History ITC was formed on 24 August 1910 under the name of Imperial Tobacco Company of India Limited. In 2002. . with the shares divided between ITC. In 2010. ITC set up Surya Tobacco Co. In the 1970s. ITC introduced the Kitchens of India brand of ready-to-eat gourmet Indian recipes. ITC entered the confectionery and staples segments and acquired the Bhadrachalam Paperboards Division and the safety matches company WIMCO Limited. it diversified into non-tobacco businesses. In 2000. ITC launched its handrolled cigar . British American Tobacco and various independent domestic shareholders in Nepal. ITC InfotechIndia Limited. The company began online sales in 2014.

high tax rates. . it realized that there was huge revenue potential for a launch of wider product range to the Indian consumer base. • The company felt the to diversify from the early 1970 and started entering those business that provides good ROI and a potential for future expansion. decline for the demand of cigarettes. • ITC’s FMCG business has one of largest retail networks in the country(2 million retailers) • Government ban on advertisements of cigarettes. • Leads to concentrate to the other business opportunities. • On domestic front.NEED FOR DIVERSIFICATION • Core business of ITC is in the manufacture of cigarettes and tobacco.

Communication Patterns: H i g h d e g r e e o f f o r m a l i t y e x i s t s i n F M C G d i v i s i o n s . lower in plants. &their Identity :H i g h d e g r e e o f i d e n t i f i c a t i o n t o w a r d s t h e o r g a n i s a t i o n . less in FMCG. newer divisions averse to conflicttolerance. Integration: Due to interdependent products (in FMCG & ABD). less responsibility due to set procedures. Risk Tolerance: Independence to employees in older divisions like ILTD. Management Support :Highly supportive management towards employees families. Conflict Tolerance: ILTD offers high tolerance. Reward System: Employee performance highly valued for reward allocation.Organisational Culture at ITC ITC Individual Initiative: ILTD provides high freedom. Control : FMCG division exerts high degree of control due to highly competitive market. high degree of integration. e s p e c i a l l y b y workers. Direction: Organisational objectives are very well defined and practiced. .

ITC Product .


This in turn results in overall decrease in the executive’s efficiency and productivity. Exercise Session In today's era of globalization where there is a lot of competition. insomnia. backaches. innovation and change executives in all organizations cannot avoid tension.Stress Management of ITC Yoga. spondylitis. migraine. They are exposed to stress and tension for long periods which may manifest in the form of many ailments like hypertension. Yoga . punctual and mentally alert executives can survive the work pressures and strike a balance between work life and personal life. consequently. depression. there is a deterioration of human capital in the organization. stress and anxiety in their day-to-day work. etc. disciplined. Only hardworking. high/low blood pressure.

It enhances energy of the person and develops positive attitude. coupled with philosophy of simple and natural lifestyle management. foster innovation and encourage freedom of thought. It symbolizes our need to excel in every sphere of functioning through knowledge building and skill enhancement. Training & Development Program We believe in facilitating continuous learning and leverage our state-of-the-art training facilities to enhance our employees’ the answer for healing stress among working men and women. body and soul. Thus. In this paper the researcher has tried to analyze how yoga practices help to overcome stress among the ITC executives resulting in a positive impact on the organization. Our training and development centre is named Epicenter. realizing the impact in many organizations when regular session of yoga is conducted. according to their employees’ requirements. breath expansion and enhancement (pranayama). relaxation and meditation techniques (dhyaan). It has been attested by many as a complete all-inone holistic formula for stress management. It serves as reviver of mind. This highly sophisticated centre is equipped with a range of advanced facilities such as:  A 70-seater lecture theatre . This Epicenter is where we sharpen our skill sets. This all-in-one formula acts as a soothing agent for the burned-out Indian corporate and is fast growing on the popularity charts. The techniques of yoga comprise of physical postures (asanas).

 A 50-seater lecture theatre  Two 20-seater classrooms synchronized with the main lecture theatre  A 15-seater conference room with VoIP and video conferencing facilities.  Each lecture theatre and classroom is equipped with state of the art audio visual systems  Well stocked library with adequate titles and periodic magazine subscriptions .

time management. It is also very important that our employees have a domain understanding of the business areas we work in. communication skills. . the ILTD Division in Chirala and Anaparti won the "Best of all" Rajiv Gandhi National Quality Award  ITC features on the Forbes Global 2000 rankings for 2012 at position 841. We also have a robust e-learning platform titled ‘PROP-EL’ for our growing and global workforce. Along with technical training. team building exercises etc. OS principles. Employees across the globe are able to access this system and undertake training in a variety of subjects at their own time and pace.Fresher Employee Training Technical training typically includes basic skills for new recruits such as programming language skills. we focus on training programs leading to certification. SE principles and specific technology expertise related to various technology areas. ITC was ranked the third most admired company in India by Fortune. These workshops include training in leadership skills. Awards & recognitions  In 1994 and 1995. Behavioural training includes soft skills development sessions for the employees. Forbes has also included the company in Asia's Fab 50 Companies list. customer delight. They can also participate in assessments of their capabilities online. we also provide a comprehensive certification program where employees can choose from a multitude of technology areas. the company's market value placed it as the 184th largest company in the world. creativity and innovation.  In 2013. In this regard. In the same rankings.

 It received the National Award for Excellence in Corporate Governance from the Institute of Company Secretaries of India in 2007. ITC's e-Choupal program won the Stockholm Challenge Award 2006 in the Economic Development category. published by Trust Research Advisory. making ITC Hotels the ‘Greenest Luxury Hotel Chain in the World’. a brand analytics company.certification. by Boston Consulting Group. ITC was ranked 6th amongst global consumer goods companies in sustainable value creation during 2005-09. stress and anxiety in their day-to-day . The Brand Trust Report.  In 2010.  In 2014.  In 2006.5 million farmers to access crop-specific and customised information in their native village habitat and language. Conclusion In the era of globalization where there is a lot of competition. This program enables over 3. ranked ITC in the 9th position among India's most trusted brands in the Diversified sector. innovation and change executives in all organizations cannot avoid tension.

com . The researcher has tried to analyze how yoga practices help to overcome stress among the ITC executives resulting in a positive impact on the organization. provides yoga session .work. Only hardworking. Itc help employees to manage stress by providing various facility like promotion to encourage employees. punctual and mentally alert executives can survive the work pressures and strike a balance between work life and personal life. disciplined. Bibliography www.itcportal. time to time training.etc.

5. 2. 4. 3. 1 2 3 4 6 .www.itcinfotech. Topic Executive Summary Objective Of Study Meaning of Stress Sources of Stress Effects of Stress Page Index Sr.No 1.

7. 14. Management of Stress Impact of Stress Impact of Distress Introduction to ITC History of ITC Need for Diversification Organisational culture at ITC ITC Product Stress Management at ITC Yoga. 12. 9.     15. Exercise Session Training & Development Program Fresh Employee Training Awards & Recognitions Conclusion Bibliography 8 11 12 13 14 15 16 17 18 22 23 . 16.6. 10 11. 13. 8.