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In this paper, we will discuss the leadership development practices in a Virgin Group of

company owned by a charismatic Leader Richard Branson. This paper will seek to understand
the styles and impact of leadership in Virgin Group. How Leadership help the employees to be
able to work effectively in a team. Finally, it focuses on development needs of individuals.
Leadership can be broadly defined as the process of inspiring, coordinating, directing, mentoring
and motivating, individuals, groups of individuals, organizations, societies, or nations toward
achieving goals or results. Such a simple definition hides the reality that leadership as a concept
is rife with complexity and debate.
A simple search of the word leadership will yield several thousand articles and
publications on leadership written by academic scholars. As such, any attempt to define and
summarize leadership will be a complex endeavour that will never
fully capture and account for the concept of leadership. The aim of
this encyclopaedic entry, therefore, is to provide a general overview
of leadership specific to organization studies for the novice reader.
There are two separate views relating to leadership styles: one view holds that leaders are born.
The qualities they embody are unlimited (Bryman, 2006, Pp. 63-70). Other concept is that in
order to emerge as leaders, humans need to work hard and develop these qualities. Both the
economic model as well as behavioural perspective examines leadership as a role whose purpose
is to help an organization to be more adaptable. Leadership can help an organization in pursuing
towards adaptive change (Burns, 2004, pp. 12).

L02: Understand the Styles and Impact Of Leadership.

Leadership Styles
Santora (2007) noted that "because charismatic leaders possess personal magnetism, they
inevitably attract followers to their cause and inspire, motivate, and engender trust among their
disciples, often creating a sense of vision for their organizations and succeeding where others
may fail." Richard Branson Charismatic leadership does not account situational attributes, but
focuses on psychodynamics and powerful motivation among the employees of Virgin group.
Weber, as stated by Dorian, Dunbar, Frayn, and Garfinkel (2010) was the first to apply the term
charisma to leadership and suggested that the authority of the charismatic leader was derived
from faith in their exemplary character. These individuals are no
doubt articulate, passionate and can inspire those around them to
newfound levels. With that said, there is much room for exploitation
for those particularly narcissistic in nature (Bryman, 2006, Pp. 6370).

The Impact of Leadership Style

The upper echelons theory is presented as an alternative paradigm to the ecology of
organizations. This work comprises a collection of variables, variables, but the purpose of this
investigation refers to the study of leadership style. In this sense, we propose that it is appropriate
for the style Leadership is considered in the theory of variable upper levels since this variable has
direct effects on decision-making processes and the results of organizations. In Virgin group the
Leadership style influences climate and weather influences creativity and productivity. In
addition, leadership directly affects the productivity. Previous studies are consistent, we propose

that different leadership styles have different effects on variables such as flexibility,
accountability, standards, rewards, clarity and commitment, and in some cases the organisational
climate (Bryman, 2006, Pp. 63-70).

Fig 1: Charismatic Leadership

2.1) Explain the Skills and Attributes Needed For Leadership At Virgin Group.
Leadership and motivation are two sides of the same coin, where the first look at the
leader and the second to his followers, therefore, we can also say that lead is to cause motivation.

Communication Skills in Leader

The communication identified as one of the most important factors of success or failure
of a project. Good communication within the project team and between the project manager,
members of the team and all external stakeholder is essential. Richard Branson understands that
clear communication is the quickest way to a real teamwork and high performance (Yammarino,
2003, pp 121-124).

Strategic leaders committed to long-term survival and prosperity of Virgin Group. Those
are the primary objectives whose importance is never over-emphasized. Strategic leaders
recognize the difference between means and ends. Profits and cash flow are means to an end and
not an end in itself. Profit is the means by which a firm reinvests in its future at the lowest cost.
Leaders must love the organization and the goals. Must have the desire to put before the
company targets above all else, requires passion (Yammarino, 2003, pp 121-124).

Leaders do what they say. The coherence of actions and words is essential. So is honesty.
If circumstances change determine the performance, a leader must be prepared to explain why
and be able to do, if not get the promised results, a leader must be able to admit mistakes or
defects (Yammarino, 2003, pp 121-124).
Extraordinary ability
The strategic leader must be the best in a key aspect of the company and be able to turn
this into something different quality (Yammarino, 2003, pp 121-124).

2.2) Explain the Difference between Leadership and Management.

There is a thin line of difference between leadership and management. Many scholars and
practitioners have made an attempt to describe the difference between these two fields. This
thing can best be described by focusing on what are the elements of these two fields that
complement. It supports each other instead of seeking the differences between these two. One
thing that is common in both leadership and management is that both deals with working with

other people and working towards attainment of goals. Both of these fields are separated from
each other, but they go hand in hand.
Management involves more authoritative relationship that flows from top to down. On
the other hand, leadership involves more influential relationship between the members. From a
theoretical and conceptual perspective, these differences may seem to be very clear, but in a
practical world, the scenario is entirely different. There are many concepts and aspects that
overlap and merge with each other in a practical world (Burns, 2004, pp. 12).

Fig 2: Difference between Leader and Managers

2.3) Compare leadership Styles For Different Situations within the Virgin group
Adoption of leadership styles to different situations
With the evolution, of management and leadership that we see fit today, individuals and
major organizations look forward for organizations and their employees to come on both
integrative bargaining (Dvir, Eden and Shamir, 2002, pp. 735744). A win-win situation where
both the employee and the overall organization need to work hand in hand for the purpose and
objective of understanding and portraying individuals and their respective skills and abilities to

mould themselves in the environment. Since the reason of existence and accountability of
individuals are significantly and distinctly from one another, therefore, the leadership styles shall
vary accordingly. For instance, the work environment in a stock exchange may require a more
participative environment, while governments and other political settings aims towards the
adoption and practice of authoritative and bureaucratic leadership demonstrations (Collins and
Holton, 2004, pp. 217248).

2.4) Explain Ways That Richard Branson Could Use To Motivate Staff to Achieve Objectives
Richard Branson establishes principles in Virgin Group concerning the way people
should be treated and the way goals should be pursued. Inspire a Shared Vision Leaders
passionately believe that they can make a difference by sharing their vision to inspire people
(Avolio, 2005, pp. 441).
a) Challenge the Process
b) Leaders search for opportunities to change the status quo.
c) Enable Others to Act
d) Leaders foster collaboration and builds team spirit to make people perform for the
attainment of goals.
e) Encourage the Heart
f) Accomplishing extraordinary things in organizations is hard to achieve, which is
why this technique is adopted.

Fig 3: Motivation Ways

L03: Be Able To Work Effectively In a Team

Team dynamics were so contradictory that, on the rare occasions the team was able to
make a decision, the other team members tried to sabotage the outcome. One of the most
comprehensive definitions of a management team itself is defined as a group of employees who
have the following responsibilities (House and Javidan, 2004pp 12-15):
These five areas represent the implementation of best practices of teams within an
organisation and can be viewed on a continuum.
a) Managing
b) Assign tasks to team members
c) Plan and schedule your own work
d) Responsible for making decisions
e) Able to take action to remedy specific problems.

3.1) Assess the Benefits of Team Working To Virgin Group

Undoubtedly, there are many thoughts that have come from the idea of "leadership."
Defining a leader for his personal attributes or qualities has been one of the initial positions to
address the subject. It was believed that a leader was an innate condition of the individual. There
have been many criticisms of this perspective.
The current trends do not only take into account personality characteristics, but prioritize
the behaviour and the context in which develops leadership in Richard Branson. Thus, research
shows that most people can exercise effective leadership provided to adjust their attitudes and
behaviours in early effective leadership and the contexts in which they operate. Now, what is to
be an effective leader? Consists of the leader's ability to generate on their subordinates not only
changes in their attitudes and behaviours from what the leader transmits, but that subordinates
feel satisfaction and happiness by following the guidelines that the leader sets (Bass, 2005, pp.

3.2) Demonstrate Working in a Virgin Group Team as a Leader and Member Towards Specific
Goals, Dealing With any Conflict or Difficult Situations.
Management and Leadership have been greatly associated with one another since leading
itself is one of the core components of effective management that is, planning, organizing,
leading and controlling. In Virgin Group, the reason leading is a key component is because when
employees, students, subordinates, coordinators or even family members living in a family
setting or grouping are required and obliged to follow certain rules and principles set by an
authoritative individual or body or organization that runs the entire setup. Thus for effective
management, strong and effective leadership skills are necessary and inevitably crucial in order

for the entire system of conduct, to survive accordingly. Strategic management clearly implies
the positioning and undertaking of organizational goals and tailoring them in order to improve
the external reputation and portfolio in the overall market (House and Javidan, 2004pp 12-15).
The word strategy is most commonly termed as a helping hand, a tool, a utensil that
reduces any hindrances or causalities that may presumably occur in the process of bulleting.
Strategic management not only works for the importance of the organizational functioning; it
aims to stimulate the performance of employees working in different time intervals, helping to
monitor and scrutinize their overall capability and assess their willingness to work in a
mainframe context. One key and important situation that strategic management undertakes is the
companys mission (which is the companys reason of existence). Vision (future goals of the
organization). The policies and regulations framed by the company, which are coined in the
shape of projects and programs in order to achieve the major goals set by the organization
(Avolio, 2005, pp. 441).

3.3) State Ways through Which Leaders at Virgin Group Can Review the Effectiveness of
Their Team in Achieving the Goals
Virgin group with effective leadership probably no achieve greater productivity than
those where their leaders have the ability to influence and engage their followers with business
objectives. Those who fail to develop effective leadership are likely to live behind their
employees to make them do what they expected of them, and reap lower contributions and
innovations of their personal, staff, among other costs we could name. It resulted in some
important conclusions regarding the identification some clues to achieve effective leadership in
your company or organisation (Yammarino, 2003, pp 121-124).

Consists of the leader's ability to generate on their subordinates not only changes in their
attitudes and behaviours from what the leader transmits, but that subordinates feel satisfaction
and happiness by following the guidelines that the leader sets. In other words, it is to get it to be
achieved in the lead role, with the addition that effectiveness is accepted, loved, desired by those
who are led (Collins and Holton, 2004, pp. 217248).

Fig 4: Ways to Determine the Effectiveness of the Team

L04: Be Able To Assess the Work and Development Needs of Individuals

People spend most of their time trying to plan how they will develop their activities,
planning how they will achieve their goals and other less important, and sometimes spend more
time trying to organize his time, but there are also people methods that achieve organize their
time, so they achieve their objectives and develop effectively. To keep a good control of time and
a good time management must be clear about where you want to go, hence the importance of
addressing vision, mission, goals of Virgin group and recognize some real strengths and some
weaknesses. Among the characteristics of a true leader is the ability to envision the future and

propose clear actions to combat the future, and achieving goals that benefit their team. Leaders
learn to earn the respect of his colleagues thanks to his charisma, which is more important to
have the power that is given to a normal manager with its office (Bryman, 2006, Pp. 63-70).

4.1) Explain the Factors Involved In Planning Monitoring and Assessment of Work
Performance in Virgin Group
There are certain factors involved in planning monitoring and assessment of work
performance in virgin group that are recognized as aspects promote effective leadership. Among
them recognize the emotional equilibrium, in the jargon amount of daily work to maintain a
sense of humour, have good manners treatment and employee relations have respect for the
employee, talk, explain mode. It is also clear the importance of emotional balance when a
conflict within the group, the importance of someone "cold cloth to put the situation" and "calm
down" with a calm words.

Fig 5: Effective Leadership

Several studies have concluded that achieving a sense of family and friendship in which
there concern for the group, resulting in greater participation and satisfaction of group members,

who see the organisation and its decisions as their own. A purely utilitarian relationship and
recently participated in a non-generate leadership "wanted" among employees (Bryman, 2006,
Pp. 63-70)

4.2 &4.3) State How Managers at Virgin Group Can Plan and Deliver the Assessment of the
Development Needs of Individuals and Evaluate the Success of the Assessment Process
Managers at virgin group plan and deliver the assessment of the development needs of
individuals by Good governance. It requires
a balanced emphasis on purpose, especially
from senior management. This approach
eliminates the very common and pernicious
practice of "crisis management" and
leadership based on coercion. There are
companies in which management does not
consider it necessary to use force to compel
subordinates "move (Collins and Holton, 2004, pp. 217248). Nevertheless, the method of
governance based on coercion is the rule rather than the exception. It can be applied on any
situation that occurs whether expected or unexpected. For example, there are numerous of
different situations occur in an operations department of a firm. Thus, managers need to have the
ability to make decisions in such uncertain situations.
The fact that everything comes back "to normal" after a couple of weeks after the lifting
of "sanctions" - it is no secret. The only obvious result of "a carrot" is the mass dismissal of

couriers and clerks, so that directors with a monthly salary of 15 thousand euro account by
typing their letters. Yet many managers are hesitant to completely abandon the "hard" style of
leadership, not realizing that the "strength" in the end, it is impossible to solve any serious
problem. Therefore, going globally has been essential for an organisation if it wants to be
expanded. In this regard, the managers of the company have to fulfil the demands of being
multicultural or multinational organisation. The workforce of the organisation is diverse, so the
managers or leaders over there should understand the feelings and rights of each and every
employee. These are the challenges which are facing by the managers or leaders of the
companies in order to be globalise (Dvir, Eden and Shamir, 2002, pp. 735744).


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