Professional Documents
Culture Documents
What is strategy?
What is meant by strategic planning?
What is meant by hierarchy of strategic planning?
What is business portfolio?
What is SBU?
How BCG Matrix and the Product Market Expansion Grid are used?
What are the various types of marketing department organisations?
What is a marketing plan
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E) OW
2) In Mini-Case C above, the fridge space problem represents a:
A) microenvironment weakness.
B) macroenvironment weakness.
C) microenvironment threat.
D) macroenvironment threat.
E) cooling environment.
3) Refer to Mini-Case 3. The product concerned is considered in some states an
Australian icon. Given this, which of the key points listed has the clearest strategic
implications?
A) Small traders are not consistently affording appropriate fridge space to
flavoured milks.
B) Energy drinks are continuing to hold favour in the teen market.
C) Young adults aged 18-25 are more conservative than their slightly older
cohort 25-35.
D) UHT or long life milk has progressed to the point where taste tests show little
noticeable difference.
4) Refer to Mini-Case 3. What would be the most logical strategic implications for the
prominence of energy drinks in the teen market?
A) Reduce the resource allocation aimed at marketing toward this group.
B) Promote the brand as being high in energy.
C) Identify opinion leaders amongst this group and provide them with free
product.
D) Identify favoured celebrities and have them endorse the product.
E) All are feasible.
5) Refer to Mini-Case 3. Having long life milk means the product can stay longer in the
fridge before having to be replaced. The main benefit of this is to the firm which can
reduce production and distribution costs. This benefit has been derived through
changes in the:
A) political environment.
B) economic environment.
C) distribution environment.
D) physical environment.
E) technological environment.