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What are the key elements of Apple’s strategy in computers, personal media players, and

smartphones?
The key elements of Apple’s strategy in their computer, personal media players, and smartphones
are unique styles, and features that attracts consumers due to appearance. Apple computers use
technology and programs that are unique and offers a limited numbers of computer models such
as:
Mobile communication and media devices
Personal computing products
Portable digital music players
Televisions Peripheral products networking solutions
Third-party hardware and software products
Mobile operating system
Mac operating system Server and application software
Brands:
iPhone

Image via CrunchBase
iPad
Mac
iPod
iTunes
Mac
App Store I Cloud
iOS
OS X
iLife
iWork Apple TV

8GB. The iPod Mano: A multimedia player. the company held a 73% market share digital music players in 2010 and unfortunately the name iPod has become a generic term due to low success on the market. of video & provides up to 30 hrs. When the Macintosh was introduced in 1984 the sales stared to decline due to a very strict restrictions on the Apple certified Developer program. 7000 songs. However. movies. of music playback and 6hrs. . 14. iPhones. 16GB. more than 50 million customers visited the iTunes Store to purchase and download music. Videos/Photos. digital market in 2010. which made it difficult for the software’s developers to obtain Macs at a discount and receive information material about the operating system.000 songs. of video. and it shares price reached in the upper $70 range. Apple released its first-generation notebook computer. Apple offered four basic styles in the iPod product line.000 songs or 200 hrs of video playback.32GB. Apple’s success in the personal media player industry was attributed to customer loyalty. A sample of this innovation of products to meet Apple’s customer expectations and offer more unique features in 2010. videos. The success of the iPod/iTunes combination gave iTunes a 69% share of the U.S. and 64GB. In 1991. of video playback. Despite the setback. and eventual price decreases allowed it to develop such high levels of customer satisfaction and loyalty that rivals found it difficult to copy in the market place. brand recognition and the continuously developing market leading to innovation of products and product features. of video or 2000 songs. Although Apple didn’t introduced the first portable digital music players. or Apple TV devices. 4 GB. 160GB. of video playback. The iPod shuffle: a basic flash-based player with no screen. The iPod touch: a multimedia flash memory player controlled though an innovative touch screen interface. The iPod Classic: a hard drive based click-wheel controlled multimedia player. 10 hrs. In 2010. and in 1998 Apple introduced the limited featured iMac as a result the company was profitable in every quarter during 1998 and 1999. and television shows that could be played on iPods. 80 hrs. 8 hrs. By transforming iTunes from software tunes player to a full online music and video store. one of the best moves Apple made was to customize iTunes to easily sync with the iPod.Have its strategies in its core businesses yielded success? Explain. the iPod’s sleek styling ease of use. up 40. 16 hrs. FM radio. of video or 4000 songs. of music playback & 5hrs. 36hrs of audio playback or 6 hrs.. However. Apple in 1987 released a refurbished Macintosh computer that proved to be a favorite in K-12 schools and with the graphic capabilities. of video playing. Photos/videos & up to 24 hrs. and up to 10 hours of playback time. storing up to 1000 songs.

and iPhone 3GS and then the iPhone 4.7% Apple iPhone 24.7% during the first quarter of 2010. The shipments of smartphones grew by 56.2% Google Android 13.8% Others 2. The U.S. Smartphone Platform Market Share Rankings on May 2010. Apple’s innovation strategy in Smartphones market was largely responsible for attractiveness of the smartphone segment of the mobile phone industry. competition became more aggressive between competitors.7 million units within three days of its launch. With the market for smartphones growing rapidly and supporting high average selling prices. RIM (BlackBerry) 41. while shipments of basic phones only increased by 18.4% Microsoft windows 13.Apple continued to make the phones better by creating the iPhone 3G. The growth in shipments of smartphone during the first quarter of 2010 outpaced the growth in basic feature phone shipments by a considerable margin. The iPhone 4 sold more than 1.8% between the first quarter of 2009 and the first quarter of 2010. 9% .0% Palm 4.