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An Internship Report on Marketing Plan of Divine Holdings Ltd.

Part – 01

1.1

Chapter – 01
Introductory Part

1.1 Introduction
1.2 Origin of the Report
1.3 Objective
1.4
Report Preview
1.5 Purpose of the Repor
1.6 Scope of the Study
1.7 Methodology of the
Report
1.8 Significance of the
study
1.9 Time schedule of the
study
1.10 Limitation

Introduction:

Man cannot live alone. That’s why they are living in a society. To live in the
society with happiness they need lots of demand. From which shelter or

An Internship Report on Marketing Plan of Divine Holdings Ltd.
house is one of them. All of the activities in a developing country Civil and
Mechanical Engineering works probably occupy the most important position.
For development of infra-structural facilities, for construction of mills and
factories, multi-storied buildings, to provide ample accommodation to the
growing population, to develop sewerage and drainage systems to construct
power station, to construct barrages, bridges and dams, to resist erosion of
towns, to protect villages and cultivable land from being devoured by
streams and rivers, the civil and mechanical construction is indispensably
required. In case of Bangladesh this requirement is all the more conspicuous.
Divine holding Limited is one of the largest holdings company in Bangladesh.
Divine holdings aims at taking all the responsibilities of the projects at an all
levels and times ensuring one stop services of 100% reliability for all with
options for socially connection people. To establish a new concept and
dimension in all sectors and management which would be totally different
from any conventional sector in Bangladesh introducing idea form a sustain
manner and other first world countries. Our initiative includes the venture
like the life of Sydney city, Hotels and Resorts, Hospitals & Medical Colleges,
Banking & Finance, Trade & commerce etc., following international standard
corporate social responsibly. In the last Six years. Divine has been able to
establish itself as the synonym of quality and reliance. Divine uses the
highest quality building materials and finishing products to ensure durability
and customer satisfaction. The company has won the confidence and
goodwill of its client’s.
Divine Holdings is to create an environment for excellent products consist of
luxury and security also. We are extremely conscious of our standard and
quality and would like to develop pollution free modern products for mass
people. We also have future vision to reduce the residential and commercial
accommodation pressure through out of Dhaka City. We believe to serve and
develop in all products sector in Bangladesh and abroad.
A divine holding is also an active member of Real Estate & Housing
Association of Bangladesh (REHAB). The company is operating through a
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DIVINE HOLDINGS LTD.

An Internship Report on Marketing Plan of Divine Holdings Ltd.
well-defined management structure headed by Chairman under whom there
are directors, executive directors, and general managers for various
departments and according to hierarchy, various senior and mid-level
management staffs. The Directors are responsible for the Company’s system
of internal financial control.

1.2 Origin of the report:
I prepared this report as a part of fulfillment of my practicum. This is an
integral part of BBA program under the Dept. of Marketing in the Faculty of
Business Administration at International University of Business Agriculture
and Technology. The main objective to do internship is gathering practical
knowledge before beginning the job career. As an intern, I worked in Divine
holdings Ltd. for 3 months. And during my internship period I got the
opportunity to perform different task related with marketing and these
broaden my own perception about the operation of the company.
I was assigned to the Divine Group. Head office in Annanya Commercial
Complex, Baridhara DOHS, Baridhara, and 1206 Dhaka, Bangladesh. I started
my internship Divine holdings Ltd from January 13, 2015 to April 10, 2015. I
am working there under Deputy Chief marketing officer Mr. S.M. Shahadat
Hossain Bahar (Chief Marketing Officer, Divine Holdings Ltd.).During this
period I used my observation capability and gained lots of practical
experiences about marketing and sales activities. The report is based upon
“Marketing plan of Divine Holdings Ltd.”. Therefore, the report will
definitely increase the knowledge of other students to know the Holdings
Company of Bangladesh.

1.3 Objectives :
The general objective of preparing this report is to fulfill the requirement of
Internship Program as well as completion the BBA Program through gaining

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DIVINE HOLDINGS LTD.

3. Consider different marketing factor for preparing a new marketing plan for DHL. . Specific objectives: I have some specific objectives in this report which is given below:           1. mission & vision. historical background.2. To analyze the marketing mix of DHL. Broad objective: The broad objective of this report is to prepare “Marketing Plan of Divine Holdings Ltd. organizational structure & different departments of the Company. To exhibition the target market.4 Overall review of the company. To analyze the Marketing activities. Report Preview This report mainly contains the corporate profile and few other parts. current situation. The report focuses on two parts which is given below: 1. 4 DIVINE HOLDINGS LTD. At the last part of this report I tried to find out some problems of marketing strategy. To differentiate the promotional activities of DHL. To analize the existing marketing plan of Divine Holdings Ltd. To mention the market position of DHL. marketing Plan of DHL and to give some recommendations to overcome those problems. The next part of the report gives the idea of the marketing strategy. To determine the marketing strategies of DHL. The corporate part gives the idea about Divine Holdings Ltd. the practical job experience regarding to marketing plan for DHL. In another part discusses about my experience in the company.” 1. To identify the limitations of marketing department and suggest necessary recommendations.3.An Internship Report on Marketing Plan of Divine Holdings Ltd.1.

marketing mix major competitors. This study attempted to understand the Marketing conditions of DHL.An Internship Report on Marketing Plan of Divine Holdings Ltd. promotional strategy. Shahadat Hossain Bahar (CMO) marketing department of the company. 1. . The boundary of this report is to elaborate the organizational structure. The purpose is also to make recommendations for improving the marketing plan and soundness of different services provided to the clients of DHL. market segmentation. 1.  Studied different circulars and files of the organization. Under the wide area of this report is focusing only on the marketing plan that covers all marketing plan and procedures etc. product planning.6 Scope of the Study: I assigned myself to do Internship program in “Divine Holdings Ltd. 1. So.  Collect both secondary and primary data. Scope of this report is limited to DHL marketing strategy. 1.7.7 Methodology of the Report Methodology The study requires a random sampling procedure from selection of the topic to final report preparation. The main purpose of writing this report is to let people know the functions and of performance divine holdings Limited.1 Primary Sources 5 DIVINE HOLDINGS LTD.5 Purpose of the study: The purpose of the study is to analyze the entire marketing plan of Divine Holdings Ltd. my whole findings will be on services they provide and the marketing strategy of their business. marketing strategy.M.” this internship program has been designed by the S. pricing strategy.

M. Several interviews with my supervisor.2 Secondary data sources  Journal of Divine Holdings Ltd. 1. which are included in this report.    Conducting the primary research through door to door survey. Wikipedia and others company’s website )  Website (www. mailed questionnaire.8 Significance of the study: This study is important because from this analysis readers can be known very well about all marketing and other activities of DHL. I also focused on the past and present performances of the company.divinegroupbd. S.7. personal interview and group discussion.  Internet (Google.An Internship Report on Marketing Plan of Divine Holdings Ltd.com) Business Research Book:  Market Research Made Easy (Self-Counsel Business) by Don Doman  How to Conduct Surveys: A Step-by-Step Guide by Arlene Fink 1.9 Time schedule of the study 6 DIVINE HOLDINGS LTD. 1. . Shahadat Hossain Bahar (CMO. will help the management to identify various scopes and limitations of the company. All these information. This study deals with the department of Marketing of DHL.DHL) Survey for Real Estate Company.

1.10 Limitation To prepare this report I face some limitation to make the best output. Because in the first month. it is so tough to know about the proper marketing. But within this time I have tried to make the report with sufficient information. Actually beside of working in office by 5 days in fulltime. 15-Jan 4-Feb 24-Feb 16-Mar 5-Apr 25-Jan 14-Feb 6-Mar 26-Mar 15-Apr Topic for report Pilot Surv ey Data Collecting Preparing (theoritical) Topic for researching Preparing research part Ending & Appendix part Rev iew Final Submission Figure01: Gantt chart of time schedule For this kind of report paper its need more time. But I’ve got a very short time for this.An Internship Report on Marketing Plan of Divine Holdings Ltd. I did not get the accurate information in such way 7 DIVINE HOLDINGS LTD. .

An Internship Report on Marketing Plan of Divine Holdings Ltd.
and when I also met with the director and manager and executive, they said,
it is not allowed to publish their internal information.
When I went to collect information for our survey, that time I also faced some
problem. Some of them were not interested to give information willingly.
When I made interview with my director and manager and also executive
then they did not provide their accurate internal information.
So, that was difficult to prepare report perfectly. On the other hand I didn’t
get enough time to prepare this report and analyzing this report. I carried out
such a study for the first time, so inexperience is one of the main constrains
of the study.

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DIVINE HOLDINGS LTD.

An Internship Report on Marketing Plan of Divine Holdings Ltd.

2.1 Organizational Histo
2.2 Mission:

Part – 02

2.3 Vision

Chapter – 02
Corporate Profile

2.4 Aim & Objectives

2.5 Company at a Glanc
2.6
2.7

Types of Activities
Current Situation

2.8 Corporate
governance
2.9 Top Management

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DIVINE HOLDINGS LTD.

An Internship Report on Marketing Plan of Divine Holdings Ltd.
2.1

Organizational History:

Divine Group is the biggest contingent “serve group” in Bangladesh. It has
launched its journey on July 21, 2009 with the motto “For the well-being of
the country and the nation” to create necessary opportunity for all to
have their dream with modern facilities at a reasonable price. After a while,
Divine Group of companies found another organization named Divine
Holdings Ltd. in Bangladesh to serve the business with their products
through in Bangladesh and all over the world. The founders of Divine
Holdings Ltd. came directly from the mother Organization Divine Group of
companies. So it has all the skills, ability and trainings to run a branch with
the dynamic and versatile Suite hotel, Hotel, Land and ready flat marketing
possibilities. It serves for the people and the nation. DHL already invested in
several sectors in Bangladesh for serving. DHL aim at taking all the
responsibilities of the projects at an all levels and times ensuring one stop
services of 100% reliability for all with options for socially connection people.
DHL pledge to establish lifelong relationship with their customers by
excelling their expectations and gaining their trust with responsiveness,
flexibility and open communication by every member of Divine’s team. To
establish a new concept and dimension in all sectors and management which
would be totally different from any conventional sector in Bangladesh
introducing idea form a sustain manner and other first world countries. Our
initiative includes the venture like the life of Sydney city, Hotels and Resorts,
Hospitals & Medical Colleges, Banking & Finance, Trade & commerce etc. We
have a plan and strategy not to follow the existing conventional business
marketing in Bangladesh, our plan is to proceed and develop the service first
by the company out of its own resources and then we will go for marketing
locally as well as internationally, so that the customers can use and utilize
the development. Real estate service is the main service of DHL. Beyond
this, several lifestyle products are introduced by Divine Group. DHL is to
create an environment for excellent products consist of luxury and security

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DIVINE HOLDINGS LTD.

2. Divine Holdings Ltd is serving with some other products to change people's lifestyle. execute. relentless pursuit of standard quality and uncompromised commitments. integrity.  Creating a healthier community. 2. We are extremely conscious of our standard and quality and would like to develop pollution free modern products for mass people not only the real estate services. 11 DIVINE HOLDINGS LTD.2 Mission: Divine Holdings Ltd. You are most welcome in our journey. We are pledged to establish lifelong relationship with our customers by excelling their expectations and gaining their trust with responsiveness.  To ensure optimum utilization of all available resources  To ensure best rate of return for the company.  Clear knowledge of planning.3 Vision: Divine Holdings Ltd. also.  To maintain a healthy growth of business with desired image. organization. is committed to provide value added services to their valued customers by creating a successful partnership with them throughout the process. hard work and balance.An Internship Report on Marketing Plan of Divine Holdings Ltd. 2.4 Aim & Objectives:  To develop. wants to be Giant Holdings Company in the world by providing easy. and efficient services to achieve excellence & differences of modern living style. and manage the construction works. . leading & controlling aspects of DHL. Our goal is to be the pioneer in the realm of real estate industry with sincerity.  Honesty. flexibility and open communication by every member of our team. carry out. effective.

Ready Flat. Bangladesh BOW BUSINESS CENTER. Suite.M.5 Divine Group at a Glance : Establish year Founder Type Corporate office (Bangladesh) DHL Ltd.A. SUITE# 208 (2ND FLOOR). Baridhara DOHS. 2009 Mohammad Nazrul Islam Global company Annanya Commercial Complex. LONDON E3 2SE. . SM Habibur Rahman Managing Director Md. Ln.An Internship Report on Marketing Plan of Divine Holdings Ltd. July 21.M Kefayet Ullah (Naeem) Director Accounts & Admin Abdullah Al Mashud Director Sales & Marketing S. Shahadat Hossain Bahar Chief Marketing Office Hotel.E Contact CELL: +971557196683. 2. Baridhara. Hedayet Ullah (Mawla) Director Purchase & Logistic Key people Products/Servi A.N. Land. 1206 Dhaka. UK CELL: +447574399527 Corporate office LONDON (UK) & UAE United Arab Emirates ( DUBAI ) OFFICE DIERA. DUBAI U. 12 DIVINE HOLDINGS LTD. 153-159 BOW ROAD.

2. Qatar. . Hotels & Resorts ltd.An Internship Report on Marketing Plan of Divine Holdings Ltd. UAE. Group General Trading LLC M C Society ltd.6. Bahrain. Builders ltd.1 Business around the globe: Fig: 2 Business Globally 13 DIVINE HOLDINGS LTD. 2. ce Employees Countries are Covered REHAB Membership No. KSA. Kuwait. Italy. UK.divinegroupbd. France. Website 180 USA. 932/2010 http://www. Trade International Ltd. DHL has the great opportunities turn into as a multinational Company within 2020. Oman. Singapore.com/ All sister concerns of the Group:       Divine Divine Divine Divine Divine Divine Holdings ltd.6 DHL Activities: DHL operated their business globally. Australia.

Divine Sea City. UAE Oman Kuwait Current Situation 2. . still the company performance is at very satisfactory level. At present the company is working with different prominent company’s project Divine Sea Point.7       USA Australia Italy KSA Qatar Bahrain France Singapore UK.7.An Internship Report on Marketing Plan of Divine Holdings Ltd. completed portion are showing on the below table: Project Name Location of Project Completion Divine Sea Point Cox’s Bazar 55% Divine Uttara City Uttara.Dhaka 10% Divine Sydney City Purbachal. Divine Suit Hotel. The ongoing projects. From these projects Divine Holdings Limited are generating large amount of profit. their contract value.Dhaka 15% Divine Hatir Jheel City Bonosri. Divine Sydney City. Divine Burj Al Cox etc.Dhaka 15% Divine Sea City Cox’s Bazar 35% Divine Suit Hotel Cox’s Bazar 60% 14 DIVINE HOLDINGS LTD. The countries are:       2. Divine Uttara City. Divine Hatir Jheel City.1 Current Performance Divine Holdings Limited is one of the top leading holdings company in Bangladesh which was started its journey since 2009.

Medicare Facilities Medicare facilities like arrangement of a make shift hospital for the pregnant women. ethical and environmental impacts for their customers. 2. . 2.An Internship Report on Marketing Plan of Divine Holdings Ltd. Caring for Environment Using advanced technologies in all our production processes they’re aiming to take care of Environmental concerns effectively.2 Corporate Social Responsibility: They believe that the real business quality cannot be achieved unless considering responsibilities for its social. It decides on the business 15 DIVINE HOLDINGS LTD.8 Corporate governance: The highest governance body DHL is the board of directors. employees and the world we’re all living in. children and elderly people are already in operation. Providing poor villages with warm clothing during the winter. Divine Burj Al Cox Ready apartment Cox’s Bazar 10% 100% Dhaka & Chittagong City area Fig: 03: Projects of DHL. All registered people have access to qualified doctors and medicines for free. Vice-Chairman and Directors. Other Activities To use arsenic free drinking water To use sanitary latrine Educational loans and medical loans are provided to the community.7. The board consists of Charmin.

. Corporate governance is most often viewed as both the structure and the relationships which determine corporate direction and performance. DHL has strong board of governance and those people are staying in central of this organization. and a revenue goal of the Ltd. Good governance is an essential ingredient in corporate success and sustainable economic growth.An Internship Report on Marketing Plan of Divine Holdings Ltd. This culture is earnestly maintained so that every observation and recommendation of each individual reaches the highest level of the authority through appropriate mechanism. DHL emphasizes participatory governance policy to create friendly environment. Management staff can also interact with any high official as well as COO and CEO while having lunch together. 16 DIVINE HOLDINGS LTD.

DHL got a team of dedicated management team who are always keen to achieve the mission.9 Top Management: Top management is very important part of corporate business. Figure 04: Corporate Governance structure 2.9. It is so important to develop a strong Top management for keeping the pace of growth stable. Board of Directors holds periodic meetings to resolve issue of policies and strategies.An Internship Report on Marketing Plan of Divine Holdings Ltd. As per provisions of the Article of Association. Top management of DHL provides a vision of the future and sees the firm not as it is. but as it can be. monitoring companies’ activities and maintain relationships with the businessman agent team. They are responsible for leading the company. Top Management of DHL has all the leadership quality to lead this company to become the pioneer in business field. recording minutes/decisions for implementation by the Executive Management.1 Top management hierarchy chart: 17 DIVINE HOLDINGS LTD. . 2. vision of the company.

18 DIVINE HOLDINGS LTD. . Fig 05: Top Management Chart.An Internship Report on Marketing Plan of Divine Holdings Ltd.

5 Projects of Divine Holdings Ltd. 3.2 Function of t management 3.An Internship Report on Marketing Plan of Divine Holdings Ltd.6 Divine Apartment project.3 Function of Executive Management 3. 19 3.4 Departments of DHL.7 Terms & Conditions 3.8 New project Development DIVINE HOLDINGS LTD.1 Part – 03 Function of t Organization Chapter – 03 Organizational Activities Analysis 3. 3. 3. .

3. Top Management is very expert in rational assessment of a situation and the systematic selection of goals and purposes. That is developed by DHL. Has already achieved goodwill to its clients. Ready Flat. Total activities such as Advertising. Top management of DHL. the rational design. marshalling of the required resources. systematic development of strategies to achieve these goals.2 Function of Top Management: Divine Holdings Ltd. Marketing. has highly qualified and experienced top management to achieve its organizational goal. well wishers. DHL provide Hotel. direction. investors and in abroad as well. Land. and Development all are run by the DHL throughout the Bangladesh. in motivating and rewarding of people to do the work. and Suite. and finally. and control of the activities required to attain the preferred purposes. sub-segment plans for every profit centers with budgetary targets for every item of goods & services and is held accountable for deficiencies with appreciation for 20 DIVINE HOLDINGS LTD.An Internship Report on Marketing Plan of Divine Holdings Ltd.1 Function of the Organization: Divine Holdings operated their business globally. The Executive Management operates through further delegations of authority at every echelon of the line management.3 Executive Management The Managing Director heads the Executive Management. Divine Holdings Ltd is a sister of concern of Divine Group of companies runs their activities successfully throughout the Bangladesh. Sales. The Executive Management is responsible for preparation of segment plans. DHL has the great opportunities turn into as a multinational Company within 2020. . the MD who has been delegated necessary and adequate authority by the Board of Directors. 3. Customer Support. 3. organization.

4Departments DHL all departments work efficiently and effectively.An Internship Report on Marketing Plan of Divine Holdings Ltd.4. Ledger book and posting. 3.1 Finance & Accounts Department: Finance and Accounts Department helps a company to manage property. . WASA bill. standing committees assisting the line management. telephone bill etc). These department mention bellow: 3. 21 DIVINE HOLDINGS LTD. sub-committees. exceptional performance. Paying all bills (electricity bill. s a a dd n e e n ii l n nn d o a n Fig 06: Executive Committee chart.H l Db a pb h tr A R l hM a m s a u d n d h M l L a i um dd v . UUS d u . Company Executive Committee: ML A bb A. Payment to different parties as per their billing. Monthly reporting and preparing cash book. These operations are carried out by the Executive Management through series of committees. DHL accounts records help on as accounts ledger give the detailed description about its profits and losses in a costs spread sheet format: The major activities of Finance and Accounts Department of DHL are given below:      Handling the cash and Making payment voucher. Withdrawing money from the bank. gas bill. ad-hoc committees.

Balancing the daily cash accounts. It makes utilization of manpower by employing right man to right job at right time.  General ledger operations.3 Marketing Department: Marketing department is one of the key departments for any business.4. benefits and other motivational activities. To make trial balance. 3. .4.  Reconcile and maintain balance sheet accounts. To entry the transaction in the software. train up & develop them and providing their incentives.2 Human Resources Department (HRD): To recruit the qualified employee. 3.          To process all kinds of Recruitment and proceeding of Administrative Action To process all necessary correspondence with valued persons Issue of all kinds of Office Circular and Office Order To arrange orientation assembly of the Desk Employees in consultation with Managing Director To process all necessary correspondence with employees To deal the files of Directors. Share Holders & Others To process the matter of increment & promotion of the Desk Employees To receive of all kinds of Letters/Notes/papers marked to the Managing Director and disburse the same after necessary execution by the Managing Director. Marketing is very important aspect in any business since it contributes 22 DIVINE HOLDINGS LTD.An Internship Report on Marketing Plan of Divine Holdings Ltd.     Interact with internal and external auditors in completing audits.

 To prepare the daily statement of marketing side.  To communicate with Customer by the Telephone or Mobile and physically. greatly to the success of the organization.  Communicate with other department of the company.  Reviewing marketing activities with all applicable management.  Planning and implementing new marketing strategies. Product diversification and distribution largely depends on marketing.  Developing annual marketing plans.An Internship Report on Marketing Plan of Divine Holdings Ltd. Structure of Marketing Department: 23 DIVINE HOLDINGS LTD.  To create innovative Marketing policy & develop new strategy. .  To collect and compare others Companies Marketing policy & design  To organize the Marketing meeting time to time.  To visit the projects.  To prepare the expected Customer or Client & contact they time to time.  To prepare the monthly marketing report and budget plan. As like other department the marketing department of Divine Holdings Limited also has some duties and responsibilities such as:  Monitor the competition.  Planning marketing promotional tools and techniques.

promoting. These functions are as follows:  Development of marketing goals and strategy  Conducting marketing researches and monitoring customer needs  Promotion and advertisement In addition. advertising. researching. public relations and creating of corporate style. A C V D E s h i x s a c r e t i e t c r c . .An Internship Report on Marketing Plan of Divine Holdings Ltd. conducting customer surveys. u m C t a h o i n a r v i e o r M f m a t n r k h e t i C o n m g m i t t e e Fig 07: Structure of marketing department.4 Function of Marketing and Sales Department: The workflow of the marketing department is defined by its functions. DHL has a marketing division responsible for marketing strategy. branding.4. 3. specialists give the following marketing department functions:  Managing customer relations & Concentrating on customers  Identifying customers’ needs & Analyzing customers’ reaction to advertising  Specifying target audiences or market segments & Researching new markets  Tracking competitors’ activity & Conducting advertising campaigns 24 DIVINE HOLDINGS LTD.

 To follow land use laws and regulations every step of the way.  Analyze the proposed site location as well as the entire construction job. . CAD technician. 3. and authority.  Analyze the process for completing the construction job every step of the way. and their duties. Divine Holdings ltd.  Follow the project from start to finish and make any necessary changes along the way. responsibilities.An Internship Report on Marketing Plan of Divine Holdings Ltd. It includes essential functions.  Have to report to the directors about the project.  Measuring effectiveness of marketing promotion & online promotion. The main duties performed by engineering department are:  To analyze various factors concerning a construction job.4.4. electrical engineers. has lots of engineers including civil engineers.  Ensure that the maximum value is derived from the project.  Identifying potential global markets  Exploration of new markets all over the world  Operating of export business in the different countries  Provide training to field forces in overseas countries 3.6 Engineering Department: It is based on the assignment of responsibilities and authority to individuals within the organization.5 International Marketing Department: We have to follow that marketing policy which is helpful to cross the border countries. specific responsibilities of organizational units.  Ensure that the procedure is being followed and check on safety features of the project. There is also construction inspector. 25 DIVINE HOLDINGS LTD.

 Estimate costs and submit bids for engineering. construction. and prepare contract documents. .  Investigate equipment failures and difficulties to diagnose faulty operation. or extraction projects. 26 DIVINE HOLDINGS LTD.An Internship Report on Marketing Plan of Divine Holdings Ltd. and to make recommendations to maintenance crew.

3. 3. Hedayet Ullah (Mawla). To get more value for the company.5.  To ensure that delivery dates are kept.An Internship Report on Marketing Plan of Divine Holdings Ltd. ponderous pagodas.: Divine Holdings Limited has good reputation in construction industry and the organization has continuously remained in contractual business and executed various projects.  Purchase manager Invites quotations from suppliers.1 Divine Sea Point: Hotel divine sea point is a fully furnished luxurious hotel complex covering more than 24.7 Purchase Department: The purchasing department issued Purchase Orders for supplies.75 decimal of land on Shugandha Beach point at North Kolatoli. equipment. Cox’s Bazaar.5 Projects of Divine Holdings Ltd.  Keeps all records of purchasing orders and transactions for future reference. this department determines the most desirable vendor source and does its best to acquire them at the lowest prices while maintaining mutually beneficial relationships with suppliers. colorful conch shells. It is responsible for acquiring the inventory that the company sells. 3.  To fulfill the required items in every project as per the requirement of the project manager. Miles after miles over looked by gentle cliffs and washed with foaming waves. This department of DHL is headed by a purchase officer name is Md.4. It enriched and matured with experiences in the construction of various projects. . services.  Give purchase order to supplier. All projects are giving bellow. The duties performed by purchase department are:  From engineering department requisition arise for purchases material.  Take money from accounts department for purchasing. and delicious 27 DIVINE HOLDINGS LTD.

. The best sea side tourist township of Bangladesh Cox’s Bazaar is the world longest unbroken (120 km) beach slopping gently down into the blue water of the Bay of Bengal Which is one of the most attractive tourist spot of the world. Locations: Sugandha Beach Point @Cox’s Bazaar Building Structure: Basement+12 Floor No. life moves in time and fresh early morning cool air. At Hotel Divine Sea point. afternoon breeze and the unforgettable sunset offers you an exciting view. seafood this is Cox’s bazaar. Rehab Membership No: 932/2010 Rajuk: Enlisted Member of: Bangladesh Land Developers Association Architect: Arch. You would never want to close your curtains. Project at a glance: Project Name: HOTEL DIVINE Sea Point Developer Name: Divine Holdings Ltd. of Rooms: 170 Price list of Divine Sea Point: Divine Sea Point SL. Beyond the sea. Ahmed Imtiaz Khan Project Type: Exclusive 5 Star Standards Luxurious Hotel Project. you can enjoy the enchanting hill view and the beauty of tamarisk trees with luxurious living environment and intimate hospitality. If you imagine yourself living in an ultimate luxury overlooking the blue sea surrounded by water life than you are to take a look at Hotel Divine Sea Point. Category Suite Size Price (BDT) Installment 1 Dream Suite 925 1558000 36000 2 Premier Suite 643 1082000 24600 3 Super Deluxe Suite 511 890000 20000 4 Deluxe Suite 498 875000 19650 5 Executive Suite 459 773000 19370 28 DIVINE HOLDINGS LTD.An Internship Report on Marketing Plan of Divine Holdings Ltd.

Ahmed Imtiaz Khan Project Type: Exclusive Luxurious Hotel Project. Benefits: This offer ensures you to earn 1.73. Last but not least. Divine offers unrivalled views of stunning Bay of Bengal. 3.2 Divine Suite Hotel: Project at a glance: Project Name: DIVINE Suite Hotel Developer Name: Divine Holdings Ltd. Price list of Suite Hotel: DIVINE SUITE HOTEL SL. Booking Money 50000 per slot and then Down payment 20% of total amount then installment.00 (Approximately) per year for investing as little as 7.00 per month/you may pay total amount at a same time) and this way.460.160. but still a close walk to the vast stretch of quiet white sandy beach behind the hotel. of Rooms: 56 Divine Suite Hotel & Resort is superbly located near the beach at Kalatoli Road.000. In terms of at a time payment (Full payment). You could go shopping or enjoy other activities and tourist spots of Cox's Bazaar Town.000.00 to 15.00 per share (Monthly installment: 14.19. you will be a proud owner of magnificence 5 star hotel in hart of Cox's Bazaar.58. Type Suite Size 29 Price (BDT) Installment DIVINE HOLDINGS LTD.08. Away from the chaos of the crowded beaches. will get 30% discount. It is only a few minutes "tom tom" ride to Laboni Point or Shugandha Beach. Locations: Kolatoli Beach Point @Cox’s Bazar Building Structure: Basement+8 Floor No.000.00 to 30.An Internship Report on Marketing Plan of Divine Holdings Ltd. .5. the hotel motel zone at Cox's Bazaar. you get back your total investment through yearly earnings within 5 years.00 (Approximately) to 2.000. Rehab Membership No: 932/2010 Rajuk: Enlisted Member of: Bangladesh Land Developers Association Architect: Arch.

the Central body for Real Estate developers in Bangladesh. Bangladesh(Prepared by DHL). There are many projects already have been built by many real estates and developers in Bangladesh. 30 DIVINE HOLDINGS LTD.DHL is also one of the members of the REHAB. In terms of at a time payment (Full payment). . will get 30% discount. Keeping this in mind. the Govt. 1 Type A Floor 448 sft 875000 10500 2 Type B Floor 448 sft 850000 10500 3 Type C Floor 236 sft 585000 10500 4 Type D Floor 236 sft 550000 10500 5 Type E Floor 236 sft 530000 10500 6 Type F Floor 236 sft 520000 10500 Booking Money 50.An Internship Report on Marketing Plan of Divine Holdings Ltd. Sydney is the highest cosmopolitan city in the world consists of the world top most tourism spot namely Sydney Opera House.3 Divine Sydney City: Divine Holdings Limited (DHL) is the enlisted company of RAJUK. Divine Sydney City Dhaka will have almost all the facilities like Sydney City Australia. Sydney City Dhaka. but not a single one has yet created the actual environment of any popular city in the world. DHL is trying to create a real change which will be similar to the any modern city around the globe.5.000 and then Down payment 20% of total amount then installment. Opera house and harbor Bridge will encompass the project to provided western feeling staying in their homeland. Our focus is to develop most modern Duplex Villa/ Duplex zone with most up to date architectural design surrounded by green touch and pollution free enviornme4nt Duplex villa will provided better and comfortable living at a reasonable price. adjacent to seashore with Harbor Bridge over the Pacific Ocean. 3. town Developer of Bangladesh. Project at a glance: Name of the project: Divine Sydney City.

modern & preplanned towns in the Southeast Asia that will serve as administrative capital of Bangladesh? This town will also including Diplomatic Zone. Plot is ready for registration (whenever customer wishes/demands). Asian Development Bank & many others International offices. BESIDE SEC#26-27. 5 k. from 180' proposed road. including 3-d Theatre. Main entrance is 300' Highway. . Which is one of the massive. Different sizes of the plot. away from Hazrat Shahjalal International Airport & next to Balu Nodi & Kuril Bisho Road. 20 katha. Size of the project: 1364 Bigha. Word Bank. Estarn bypass. “Divine Sydney City” would clearly emerge as a safe investment option and a preferred choice for a world-class lifestyle in the country. To provide all modern facilities of a modern project. On a natural high land & high red soil. ON THE BANK OF BALU RIVER.An Internship Report on Marketing Plan of Divine Holdings Ltd.m. 5. Water world and most significantly the second campus of the Dhaka University & other recreational facilities. Unique facility of using panorama Echo Park "Zinda". Size of the plot: 3. 10. Price list per Katha: Divine Sydney City 31 DIVINE HOLDINGS LTD. Divine Sydney city offer:       The allotment system is based on ‘first come first serve’ system and subject to the availability of the plot. Compact project (Complete within One mile) Included within non Floodable Zone. Planetarium. Installment payment schedule as per the requirement of the client.26 & 27). Location: NORTH SIDE OF PURBACHAL NEW TOWN. Variety of price schedule & discount. Divine Sydney city specifications:            The One & Only Project that surrounded by RAJUK-Purbachal New Town (Sector. Best location.

5 Divine khan villa: 32 DIVINE HOLDINGS LTD. Installment process also available for the customer. Developer Name: Divine Holdings Ltd. . 3.5. they can paid their amount of money in monthly basis.B: Types of plot North General South General North General Corner South General Corner Lake Side South Lake Side Corner 30 Avenue North 30 Avenue South 30 Avenue Corner 40 Avenue North 40 Avenue South 40 Avenue Corner 40 Commercial Avenue 40 Commercial Avenue Corner 60 Commercial Avenue 60 Commercial Avenue Road Side 100 Commercial Avenue Road Side 100 Commercial Avenue Road Corner Duplex Zone Payment 1098000 1149000 1183000 1212000 1579000 1609000 1311000 1345000 1383000 1409000 1443000 1477000 1515000 1545000 1578000 1609000 1643000 1677000 1545000 Booking money 20000 tk per katha & Down Payment 25% of total value. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 N. which has to be paid within 1 month from the date of booking.An Internship Report on Marketing Plan of Divine Holdings Ltd.4 Divine parliament view: Project Name: Divine parliament view Location: parliament front side road.5. SL. Rehab Membership No: 932/2010 Rajuk: Enlisted Member of: Bangladesh Land Developers Association 3. Taka 25000 will be added with the agreed price for plots adjacent to all institution park mosque etc.

Rehab Membership No: 932/2010 Member of: Bangladesh Land Developers Association Locations: 100 Lake Circus. Project Information: Name of the project: Divine Hatirjeel City Developer Name: Divine Holdings Ltd. Location: Banosree Main Road Rampura. It is located adjacent to RAJUK's 'Hatirjeel City ' project: The residents of the "Divine Hatirjeel City" will enjoy all the above mentioned facilities. Price list: Per sft 7800 tk only.6 Divine Hatirjeel City: Divine Hatijeel City is a cluster of twelve storied Exclusive Apartment Building Zone in the most prestigious location of Dhaka at Banosree main Road. Kalabagan. Rampura (adjacent to meridian Bazaar highway). Generator and sub-station facilities having all utility connections (Gas/Electricity/Wasa) with a spacious and secure car parking.An Internship Report on Marketing Plan of Divine Holdings Ltd.5. 33 DIVINE HOLDINGS LTD. Discover all that your life could be by living at divine Hatirjeel City and let Divine Holdings Ltd. fulfill your dreams to be the proud owner of perfect Apartment. 3. Project Name: DIVINE Khan Vila Developer Name: Divine Holdings Ltd. . SALIENT FEATURES:    A unique project having a pure and natural greeneries and landscape.Dhaka ( Adjacent to Meradia Bazar higway) Project Area: 25 Bigha(+) Type: An Exclusive Apartment Zone Category: Type A = 1500 sft. Type D = 850 sft and Duplex Apartment. Installment: Pay the rest in 2 years 24 installments. Type B = 1250sft. Mode of Payment: Down Payment 20% Taka of total value and rest 80% Taka in installments. Dhaka Other Details: Sufficient natural light and airflow Free from dust and sound pollution with modern Lift. Type C = 1000 sft.

Trade Centers. Mode of payment: All payment shall be made by cash. Amusement Parks. Insurances. seminar room. Universities.An Internship Report on Marketing Plan of Divine Holdings Ltd.5. "Divine Hatirjeel City" is completely flood-flow zone & Flying zone. sea and beach side sports and water games. Hospitals. Water Parks. lawn tennis court. town planners. Modern Shopping Malls. Clubs. architects and environmentalists from home and abroad. Clinics. Convention Centre and Lake will in that residential zone. will have all the facilities of 5 stare hotel like grand banquet hall. . In spite of those there will be Filling Stations. The designing team consists of a number of professional engineers. Gymnasium. Banks. Restaurants. Graveyard etc. 3. business center swimming pool.      "Divine Hatirjeel City" is an exclusive residential zone with all facility for all class of dwellers with own identity. Hotels. community Centers. This is a marvelous investment opportunity. Eidgah.7 Divine Burj Al Cox: Burj Al Cox will be constructed in the vicinity of Cox’s Bazaar sea beach marine drive road. Medical Colleges and Universities. International standard several Mosque. Special Facilities for Citizen: Being a Citizen of 21st century we will get the every facility in "Divine Hatirjeel City". Parks. Common Parking. Colleges. Playground for recreations. Bangla and English Medium Schools. which will be profitable in couple of years. board room. crossed cheque. bank draft or pay order to DHL. The city is away from the crippling traffic jams and the deadly polluted air of Dhaka. Also it 34 DIVINE HOLDINGS LTD. Kalatoli.

Pantry / Utility Room. Locations: Marine drive road. Kalatoli Building Structure: Basement 15+ No. 6 storied bulling will be constructed all over the project. WASA connection. theater hall. sauna and stream bath. 3. table tennis. Generator. Project at a glance: Project Name: Divine Burj Al Cox: Developer Name: Divine Holdings Ltd. Prayer Space. Servants Toilet.An Internship Report on Marketing Plan of Divine Holdings Ltd. PROPERTY FEATURES Indoor features:  Community hall. A 35 DIVINE HOLDINGS LTD.5. Safety Grills. Rehab Membership No: 932/2010 Member of: Bangladesh Land Developers Association Project Type: Exclusive 5 Star international Luxurious Hotel Project.8 Divine Uttara City: Divine Uttara City (an Exclusive Luxurious Apartment Zone): Divine Uttara City defines exclusive luxurious apartment situated beside Sonargaon Janopath Road and just the west of sector 12 of Uttara Model Town. Fire exit. BBQ area. Basement Floor will be dedicated for hassles free. relaxation corner. Inter Com and Cafeteria Outdoor features:  Separate entry and exit point. DESCO connection. Wi-Fi facilities. massage and spa centers. world class shopping mall and world chain fast food and different categories of restaurant catering to the tastes of the Visitors and Customers. The whole project will be based on 25 bigha land with layout plane of European concept. of Rooms: 250 Land Area: 15. . has plan to include world calls health. Landscape Garden and Lift.6 Katha Project at a glance: It is a Fifteen storied (Semi Basement+GF+15) Executive 5-star standard Hotel type apartment complex. TITAS GAS connection.

The concept of the project is to build a complete city at inani beach Cox’s Bazaar. There is a most beautiful scenic panorama overlooking the lake. is working on with a gigantic land project of 15 acre at inani beach Cox’s Bazaar named “Divine Sea City”. the promising most tourism zone of Bangladesh. Mosque. bridge over the lake will facilitate smooth transport communication. Project area: 15 acre Land seize: From 3 to 25 katha Type of Establishments: 36 DIVINE HOLDINGS LTD. 3. One of the major sister concern of Divine Group. The project will be a combination of green environment free form air pollution land nonce with modern facility and safety measure using all sorts a modern security system for our valued customers. Uniqueness is our prime priority.5. sea city’ Divine holdings Ltd. Conventional Center. Government specified “Foreigner Zone” of Cox’s Bazzar is near-by. Gymnasium etc.9 Divine Sea City: Divine Sea city is situated in Inani Beach around 25 kilometers from Cox’s Bazaar beside marine drive road. This project will provide exclusive and efficient own stomp sales service with 3 stapes security. Project at a glance     Project Name: Divine Sea City Location: Adjacent to the proposed 200 feet road of Marine drive. Sky roof home service restaurant. Shopping Mall. .An Internship Report on Marketing Plan of Divine Holdings Ltd. It will have all the amenities and modern technology as those of European countries. Commercial Complex. The location of the project is in a straight line with the sea beach point of inani beach from where both sunrise and sunset can be watched. Adjacent to this project. Having home in Divine sea city will be really treasure in hand for our clients. This project will also include 5 star Hotels facilities.

Commercial plots. Motel. Cottage. 37 DIVINE HOLDINGS LTD. Duplex.An Internship Report on Marketing Plan of Divine Holdings Ltd. .  Hotel. Residential plots. Resort.

a sports zone. medical. Special Features  Cox’s Bazaar is the most promising tourist spot of Bangladesh and Divine Sea City is situated in the central point of Cox’s Bazaar. an international school. Masro tower(Badda). a super market. commercial establishments. Divine Holdings took the added initiative of developing an apartment project within the complex itself.6 Divine Apartment project: After a successful take-off of the Divine Holdings project. Jahanara Garden(Shamoly).  After the completion of the “Project the price of the lands in Divine sea city will hike at its peak. Latif Sea View(Chittagong). Measurements of flat of this apartments range from 800 to 2200 square-feet. parks and mosque. 3. An 38 DIVINE HOLDINGS LTD. &All-Bareo Garden(Lalmatea) in the new vision apartment project. The DHL apartment project is now accepting booking from the general public and expatriate Bangladeshis for allotment of apartments name and located in Allaudin tropical Towar (Uttara).An Internship Report on Marketing Plan of Divine Holdings Ltd. construction has begun for the establishment of the following facilities: a modern hospital. So all the facilities to enjoy the latest lifestyle will be available at Divine Sea City. Several parks and playgrounds along with wide roads will be developed within the city. In close proximity to these apartment blocks. mosques and other religious establishments will be developed within the project. Bashar Tower(Motijheel). which makes the project very much lucrative. Rose Garden(Badda). This venture focuses particularly on fixed-income urban groups. Hasib Emporium(Chittagong). It expected that these apartments will be ready for hand-over to their owners within three years. .  Educational. Ureka Bhaban(Mirpur). Aleka Garden(Mohakhali). two wellknown universities. Anower Garden(Shabag). Pricing and payment options are flexible and can be attuned to the financial circumstances of particular buyers.

Then he/ she will bind to pay the remaining amount on the time. Installments. Applications for allotment of apartment(s) should be made on the prescribed application form duly signed by the applicant along with the Earnest Money. After booking. The Applicant/Allotte shall then start making payments as per the schedule of payment. Allotments of apartment(s) are made on first come first served basis. buyer will get the remaining month of project hand over. All payments such as Earnest Money. Mode of payment a) One time: Buyer can pay the price in one time. If he/ she pay the price in one time. Bangladeshi residing abroad may remit payments by DD or TT or Account Transfer. EMI (Equal monthly installment) base.An Internship Report on Marketing Plan of Divine Holdings Ltd. additional works & other charges shall be made by Bank Draft/ Pay Order/ Account Payee check(s) in favor of “DHL” for which respective money receipts will be issued. On acceptance of an application. . impressive range of size and designs are being offered. 3. 39 DIVINE HOLDINGS LTD. cost of car park(s) and all other charges are to be made on due dates. DHL. b) Installment: In case of installment. 3. And the Allotted will be required to execute an agreement as per the company's prescribed format. DHL has the right to accept or reject any application(s) without assigning any reason thereto. Payment of installments. DHL. and prices range from Taka 4500 to Taka 10000 per square-feet. he/ she will get discount. May issue reminders to the Allotted but.7 TERMS & CONDITIONS FOR THE BUYER OF THE COMPANY: 1. he will pay the initial deposit within seven days. DHL will issue an allotment letter with specific terms and conditions to the applicant. 2. 4.

10. security deposits & other incidental expenses to gas. 3. till then the possession will remain with DHL. The possession of each apartment shall be handed over to the Allottee on completion and on full payment of installments and other charges & dues. Limited changes in the specifications. The Allottee will be billed proportionately on actual costs basis.An Internship Report on Marketing Plan of Divine Holdings Ltd. The actual costs incurred shall be charged. 9. stamp duties. the Allotted must adhere to the schedule of the allotment agreement for all kinds of payment. Registration and Transfer etc. DHL. If the payment is delayed beyond 60 days. 5. 2% per month) on the amount of payment delayed. sewerage and electric connections are not included in the price of the apartments. Will make these payments directly to the authorities concerned on Allottee's account. DHL. DHL. May cancel an allotment on non-payment of installment in disregard of reminders and after final intimation to Allottee by registered post to the address given in the application form. 6. documentation charges and any other taxes & expenses likely to be incurred in connection with the Deed of Agreement. notwithstanding the issue of reminders.1% per day (max. In such an event the amount paid by the Allottee will be refunded in due time after deducting the Earnest Money.8 DEVELOPMENT PROCESS OF A NEW PROJECT: Following is the process of developing new project:  Area Selection for the Project 40 DIVINE HOLDINGS LTD. Shall have the right to cancel the allotment. Connection fees/charges. May make design and/or Layout of apartments and other facilities in larger overall interest of the said project or due to unavoidable reasons. 7. 8. . The Allottee will pay VAT. registration fee. DHL. Delay in payments beyond the due date will make the Allottee liable to pay a delay charge of 0. water. Allotment.

An Internship Report on Marketing Plan of Divine Holdings Ltd.









Prepare a layout Plant of the Project
Purchase Required Land for the Project
Submission of project Plan and Purchase Documents to RAJUK.
Prepare a Pro-forma budget of Development
Demarcation (Employ Plot Number)
Make an Initial Price List for the Plots
Start development by earth filling
Start Selling the Plots
Complete All Development Activities like Roads.
Schools, Mosques, Hospitals, Utilities Etc.

4.1 Marketing Operation

Part – 04

4.2 Marketing Development
Strategy

Chapter – 04
Marketing Strategy 4.3 Marketing process of DHL
Analysis
4.4 Development of marketing goa
4.5 Limitation of marketing
department
4.6 Suggest necessary
recommendations for DHL
4.7 Product knowledge
4.8 DHL is a brand
4.9 Customer Relationship
41

DIVINE HOLDINGS LTD.

An Internship Report on Marketing Plan of Divine Holdings Ltd.
Management.
4.10 PESTEL analysis.
4.11 Budgeting
4.11 Comparative analysis

4.1

Marketing Operation:

The marketing department of DHL operates their cogent and coherent
activities which enable them to monitor value chain including target
marketing, value innovation, value pricing, value proposition and value
distribution, resulting in systematic improvement of the organization. They
generally practice purely centralized marketing operations.

Marketing operation applies these tools across all marketing
activities:

Workflow design
Process improvement
42

DIVINE HOLDINGS LTD.

An Internship Report on Marketing Plan of Divine Holdings Ltd.









4.2

Balanced scorecards
Systems thinking
Organizational learning
Knowledge management
Stakeholder analysis
Change management
Competency development
Data management
Quantitative analysis
Modeling

Marketing Development Strategy:

DHL marketing department provide good strategy toward effective marketing
promotion. Its marketing department always develops various marketing
strategy for their organization. At present DHL follow certain marketing
strategy. Few of them are mentioned in bellow:

To development a marketing strategy of DHL involves the isolation of a
target market segment, a set of clear-cut goals, a fair amount of
consumer research, and the implementation of initiatives aimed at
getting the word out.

DHL is increasing its profitability by working efficiently, procuring better
raw material and most importantly kept a very close association with its
customers.

They also exploring business opportunities in countries like UAE, USA
and Qatar where DHL has medium business now.

DHL has developed more direct and closer relationship with their end
customers.

DHL has provided its staff with better working environment and facilities,
which enhanced efficiency and output.

43

DIVINE HOLDINGS LTD.

As DHL is doing their business with land. DHL worked towards the achievement of its goal of future increasing its capability in value addition.2. flat. . Strategies for reaching target market Mass marketing DHL send their messages and ideas by using mass marketing. All middle and high society people are main target market of DHL. plot and hotel so its target market very specific.  They have successfully broken the ground and we have very strong faith that these markets will give us good volumes in the near future. It is the only way to broadcast a message that will reach the largest number of people possible. As they are doing international business so DHL evaluate and measure many side for their target customer. All middle and high society people are main target market of DHL. Its marketing and sales team’s co-ordinance at all times. Sometime they are using radio.  At DHL is prospering due to our professional commitment toward excellence and giving the best results at all times and against all odds.1 Target Market: A well-defined target market is the first element to a marketing strategy.  Having the foresight to assess that in coming year’s value addition will be the thing of the future. They also select their target market based on marketing segmentation.  Leaving behind the traditional way of doing business and in our journey towards excellent it has consistently expanded its customer base and explored the different markets around the world. 4. television and newspapers as the 44 DIVINE HOLDINGS LTD.An Internship Report on Marketing Plan of Divine Holdings Ltd.

Doctor Engineer Business personnel Bankers. The organization is focusing on a single segment so they can concentrate on understanding needs and wants of that particular market intimately. Differentiated marketing strategy DHL decides to provide separate offerings to each different market segment that it targets. These databases usually come with consumer contacts. reach out to target markets through direct marketing. iv. Its marketing stuff tries to communicate with their existing customer and collect some new client email. . Concentrated marketing or Niche marketing DHL selecting a particular market position on which marketing efforts are targeted. etc..An Internship Report on Marketing Plan of Divine Holdings Ltd. v.2 Target Customers: DHL Target Customer is middle and first Class people like as. ii. DHL targeted each segment uniquely as they provide unique benefits to different segments. They called it multi segment marketing and as is clearly seen that it tries to appeal to multiple segments in the market. 4. It increases the total sales but at the expense of increase in the cost of investing in the business. iii. It is also the most effective way to inform the customer about their product and services. 45 DIVINE HOLDINGS LTD. mobile no. Direct marketing DHL sales teams.. medium used to reach this broad audience. i.2. home no. Then they try to contact with them and using old customer reference to impress. Foreign Bangladeshi.

They are going their business by using morality and norms.2. . As their main products are land. 4.3 Core Value For the well-being of the country and the nation is the core value of DHL. building and hotel so cannot create any impact on culture. Norms: DHL products norms are excellent.An Internship Report on Marketing Plan of Divine Holdings Ltd. Nobody can tell about their product that it violates the cultural rules. vi.2.4 Other Variables Other variable are given bellow----------- Other Variable ltre u C lu e a V Fig 08: Variable Other r m o N s Culture: Culture is a key component in business and has an impact on the strategic direction of business. Value: 46 DIVINE HOLDINGS LTD. 4. Insurance manger etc. DHL is very much careful about their product and service.

5 Marketing Mix: Fig 09: Marketing mix Product: Divine products and services. At present. its overall market value and the value of the product as perceived by a targeted group of consumers. being the most reliable in respect to reliability. DHL product value assessed by setting a price for a particular product can depend on its construction costs. . several very serious and positive negotiations are going on for various projects in prestigious and exclusive areas in the different part of the city. Purbachal City Zone. such as Baridhara Diplomatic Zone.An Internship Report on Marketing Plan of Divine Holdings Ltd. they are running several projects in different part of Dhaka City.2. Uttara and at the same time. Prices: 47 DIVINE HOLDINGS LTD. durability and have the best opportunity to be a market leader in our country. 4. So they are planning to take a product or service overseas make sure that they have a good grasp the locality before they enter the market.

485000 to 875000 for Divine Sea Point Hotel share and we are start with BDT 900000 to 1050000 for per katha land in Dhaka city. They are more concern about their product price.An Internship Report on Marketing Plan of Divine Holdings Ltd. And BDT 5500 to 8500 price per sft for ready apartment. For T/T they must need to give 70% cash for purchase.  Advertising: DHL are using different types of advertising this areNewspaper Advertisements Door to door advertisement Supply the leaflet Supply the brochure Provide the prospectors Advertisement on website. Happy birth Day greetings Consistent And Committed Current Events "Thank You" .Magic Words 48 DIVINE HOLDINGS LTD.  Credit terms: Customers can purchase the product & services on letter of credit and T/T. DHL are also aware to give compensation by one party to another in return for goods or services. They are trying to keep their product price reasonable for more attractive toward the customers. Price is the amount of money customers have to pay to obtain the product. They are start with BDT. . Promotion: Promotion means activities that communicate the merits of the product and persuade target customers to buy it.  Discount: If the customers pay all amount of money at a time then DHL will give some discount.

social media and public relations all support marketing strategies using different and specific methods. or spend more. events and ways of communicating with potential customers to motivate them to spend.An Internship Report on Marketing Plan of Divine Holdings Ltd. Sales promotions are temporary deals. promotions.  Cash rebate Promotion Tools  Coupon  Discount        Social Media Marketing Attract prospects' attention Arouse their interest Trigger desire Inspire definitive action Postcard Direct Mail Marketing Ideas For Generating Referrals Place: 49 DIVINE HOLDINGS LTD. Adapting a variety of common sales promotions to your situation helps you increase your revenues and profits.  Sale Promotion Tools: Advertising. Throw A Party Give A Gift Direct Mail Search Engines Ads And Banners Don't Forget The Kids  Sales promotion In order to increase a sells volume DHL introduce a new offer for their customer that is if any customer buy three flat at a time payment than you will enjoy Dhaka to Bangkok air ticket with all travelling cost. .

An Internship Report on Marketing Plan of Divine Holdings Ltd. All process from 1st step to last every things are very much clear both organization and customer during the dealing time. Hotel and Apartment.2. They are goes with people to keep forward their business. The product should be available from where your target consumer finds it easiest to shop. So they are trying to locate their product by the side of high way road. We are classified that on the chart: 50 DIVINE HOLDINGS LTD. 4. and residential area so that customer feels more flexible to move one place to another place. more busy commercial area. chiefly concerning the manner and skill in which they do so DHL has strong and qualitative employees. Process: The delivery of service of DHL is usually done with the customer present so how the service is delivered is once again part of what the consumer is paying for.6 Market Position: Based on market survey we got many competitors. People: The employees that execute the service. that’s why the work becoming more easier and friendly. Physical Evidence: The more important of every business to maintain some business evidence to create positive impact in customer mind. As they are introducing fixed asset product like land. As DHL continue their activities with physical product and service they must keep their possible evidence to capture customer. .

Immediately after the launch new service started its aggressive plans to develop it into a leader in the Holdings at affordable prices. capture the middle and high class people. 1% Money Talker. Because their broad objective was. DHL are interested in knowing the market size before launching a new service like as Hotel share. 42% Oracle. Market Position SAP.7 Market Size: The number of individuals in a certain market who are potential buyers and/or sellers of a product or service. Therefore. ready apartment and land sell.8 Market Share: DHL market share is calculated by taking its sales over the period and dividing it by the total sales of the industry over the same period. assuming the market is price sensitive.9. The pricing objective of DHL product is maximum market share. 23% Fig 10: Market position On the bases of the chat. 4. 3% Dream Apps. DHL believe that a higher sales volume will lead to lower unit cost and higher long –run profit.. 4. .2. 2% Tally ERP.2.An Internship Report on Marketing Plan of Divine Holdings Ltd. 51 DIVINE HOLDINGS LTD. DHL have select their market position will be second. they want to maximum their market share. They set the lowest price. 15% Sigmarobots. 14% Application Solution LTD.

or solicit sales or donations.1 E-mail marketing: DHL follow email marketing to influence the customers. support product publicity. DHL started their business and continuously growth their business. request business. They send a message to a group of people by using their mail.3. guide management with respect to public issues.10 Public relation This servicing of relation is done by the public relation office. 4. and these factors will contribute to a very healthy rate to a healthy growth in penetration of real estate Company in this country. When any flat or suites becomes ready than 52 DIVINE HOLDINGS LTD. gradually DHL going to the top. Bangladeshi’s economy is growing at a healthy rate. every email sent to a potential or current customer could be considered email marketing. Once the story is in circulation MPR can establish credibility and create a sense of enigma among sales people as well as dealers to boost enthusiasm.2.9 Market Growth The Bangladesh Holdings market has now entered into a new era. or brand awareness. 4. create and maintain the corporate image. . handle matters with lawmakers. By using MPR tool DHL building awareness by generating stories in media. 4.2. DHL usually involves using email to send ads. Email marketing can be done to either sold lists or a current customer database. By investing in many area and selling their product. DHL maintain lots of existing and pre-customer email address in their database. and is meant to build loyalty.3 Marketing promotional process of DHL 4. DHL think that the major function of the public relation office is to handle press releases.An Internship Report on Marketing Plan of Divine Holdings Ltd. MPR is much more cost effective tool than other promotional activities. In its broadest sense. trust. They are looking at ways to converge with functions of marketing and public relation in marketing public relation.

USA. KSA etc. 4. YouTube marketing: Everyone today is talking about Face book and Twitter. There are lots of ways to do social media marketing but DHL follow Face book. If somebody feel interested then contact with DHL authority. DHL also attend in various types of housing fair in abroad like Italy.com/divineholdings) and providing all information about their new project. .3. The marketing people of this organization try to follow up them. Bikroy.3 Social Media Marketing: Social media marketing is popular now a day’s all organization are using social media marketing and they get benefit by this side. DHL always attend various fair & trade shows like REHAB fair & DITF fair.An Internship Report on Marketing Plan of Divine Holdings Ltd. Twitter. UAE. they inform to all customers by using email with description and image of that project. YouTube. From this page customers can know their current activities. If anybody becomes interested after read this email then contract with DHL. but what many people don't realize is that YouTube is one of the most underutilized and 53 DIVINE HOLDINGS LTD.3.facebook. Canada. Face book marketing: DHL created a face book page (https://www.2 Tradeshows / Fair: It is incredibly effective promotion and sales opportunities. Twitter marketing: DHL was opening a twitter account and upload their current marketing activities by this account and customers are getting more information from this account. 4.com & OLX etc.

The marketing department develops a market-based business strategy that 54 DIVINE HOLDINGS LTD. An effective telemarketing process often involves two or more calls. what goals will be set and what strategies should be applied to attaining effective advertising campaigns.An Internship Report on Marketing Plan of Divine Holdings Ltd. either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.3. underestimated marketing channels for small & medium businesses. But in this competitive position DHL want to be strong competitors with applying their marketing strategy. 4.4 Mobile phones and telemarketing: Telemarketing is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services.4 Development of marketing goals: One of the most important functions of marketing department of DHL is to design a set of written goals.5 Marketing Welfare: Today’s Market is totally hyper competitive market. 4. The first call determines the customer’s needs. what marketing instruments will be used. DHL done their telemarketing form their office if any customers interested to buy their product than telemarketing department inform their salesman to motivate a new customer. DHL are using YouTube marketing and they uploaded their marketing activities on YouTube and customer are watching more carefully after watching this video customers will be interest there product. This means establishing rules and business concept of how the organization will conduct itself on the market.3. DHL product core value is for the well-being of the country and the nation. . The final call motivates the customer to make a purchase. objectives and strategies for marketing activities of the organization. In this market there have some strong brand exist. 4.

Centralized marketing departments have difficulties conducting in all markets where their products may be placed. 7. These are given bellow.5 Limitation of marketing department: We find out some limitations of marketing department in holdings business. provides unique value to the customers on all services and products of the organization. business might have to push back. 4. Most of the employees of marketing department are not too much creative and effective. 1. Unless targeting a specific audience. They are very much lazy about their innovation to capture new customers. 6. 2. 5. Internal and external marketing of DHL have contacts in multiple geographic locations that 55 DIVINE HOLDINGS LTD. Time of international marketing.An Internship Report on Marketing Plan of Divine Holdings Ltd. So customers are not getting interested to buy or use their product and services. Relying on internal staff may cause survey question bias and inadequate customer satisfaction research. they are not able to focusing their purpose and qualities of their business. Limited resources and employee knowledge gaps may hamper the effectiveness and thoroughness of in-house research efforts. Marketing department is exposed to employee beliefs about company offerings from the time products are conceptualized. 4. 3. The biggest limitation of DHL marketing department is lack of communication with their customer and pre-customer. This exposure makes it difficult to break away from the groupthink mentality and conduct research from a neutral framework. .

DHL is arranging training session for their new sales people to give the ideas about their product knowledge. If anyone does not have experience on “Housing Business” An in house product knowledge training can be designed and train them before the get-on with their job. 4.7 Product knowledge: It is very important that each of the marketing and sales team members have adequate product knowledge on what they are selling. 4. 4. To create time management and team building and leadership. All employees should be more concern about their responsibility and fill their target. 5.An Internship Report on Marketing Plan of Divine Holdings Ltd.8 DHL is a Brand 56 DIVINE HOLDINGS LTD. 3. cannot localize and conduct effective marketing strategy for current or potential customers. To create some innovative idea and encourages the customer for using their product and services. Arrange training season for the employee to develop their skill and knowledge. Proper communication with the customer and try to understand their requirement and needs. 2. 6. 4.6 Suggest necessary recommendations: 1. Limited resources and employee knowledge gaps should be fulfilling so that effectiveness and thoroughness of in-house research affordable. . This will enable them to come up with realistic marketing and sales approaches.

. Now we see that DHL is a brand. It has all qualities for branding. on that time their marketing department try to write peoples name as a pro-client in their entry list. If any people contact with them after watching that advertisements. newspaper.9 Customer relationship management (CRM): DHL give many advertisements by using radio. bill board.An Internship Report on Marketing Plan of Divine Holdings Ltd. Choice Criteria Brand Element Memor able Meani ngful Transfe rability Adapta bility Prot ect abili ty Like abili ty NAME      LOGO      DHL COLOR SLOGA N Blue/ Orange DHL For the wellbeing of the country and the nation           Fig11: Branding 4. television etc. After completing this steps 57 DIVINE HOLDINGS LTD.

After fill this step they try to fix a meeting with that people and discuss everything.2 Economic: The future of the company depends on economical condition. may affect the work status of the company.  Many political issues such as strike. technological.Changes in government policy might affect the business of DHL. 4. 4. These factors may have political. .10 PESTEL analysis: A PESTEL analysis for DHL must consider all the important external factors impacting on the company.10. Hartal etc. or starting a new market plans. legal or environmental dimensions. sociological.  A decision to subsidies some important project of the company such as launching a new office.1 Political The political analysis must include the impact of local and national government. economic.  An increase in unemployment due to a downward turn in the world economy. marketing department send this information to their boss for giving the excess to handle. And finally organization sells their product or service to the customers. A PESTEL Analysis for DHL is described below: 4. The economy affects a business of DHL in terms of 58 DIVINE HOLDINGS LTD.An Internship Report on Marketing Plan of Divine Holdings Ltd. and the international situation.10. For example. Step by step they go for their goal. And they try to long lasting relationship with their customers.

3 Fig: 12 PESTEL analyses Social: Sociological analysis is all about analyzing the background of social culture. . and change is always noticed. So. because new technologies involve change.10. It sometimes becomes too hard to come up with the technological changes. sometimes it becomes too hard for us to provide 24 hours services. it creates gender discrimination in recruitment process as of women are not capable of working late night. 4. It is not permitted in our society that a girl can stay outside of the house after 10PM. 4.An Internship Report on Marketing Plan of Divine Holdings Ltd.  Taxation  Government spending  General demand  Interest rates  Bangladeshi and global economic factors  Impact on sales of the credit crunch .10. As the company deals with 59 DIVINE HOLDINGS LTD.4 Technological: Technological factors are usually easier to spot. Besides.

Always technological advanced is not helpful to us. which is why legal analysis is always an important part of a PESTEL analysis. sales promotion. target market.5 Legislative: The change created by technological advances often lead to legal problems. major marketing campaign etc. Changes in employment laws on working hours.  legal identity of the company  Rules and regulation about running business in our country. 4. 4. DHL marketing plan typically includes like as marketing development strategy. the purpose of marketing plan is to develop new ideas for 60 DIVINE HOLDINGS LTD. But most of the company is not showing interest to get the update version of software. . It helps the company to understand the effects of the actions in the marketing plan.6 Ethical: It is our duty to maintain the ethical responsibility by keeping our customer work more secured so that no one can leak out from our end. high quality of software development it requires high configured PC and updated software to fight with the other competitor.10. 4.An Internship Report on Marketing Plan of Divine Holdings Ltd.For example. The budget is furthermore made to help to control the marketing costs and to evaluate the necessary resource usage for the marketing. Branding. marketing mix.10.11 Budgeting: Budgeting is a necessary part of a marketing plan.The legislation in society affects the business. The budget should show the costs and profits of the marketing actions. DHL always ensures the best safety policy to maintain secrecy of the designs. positioning strategy.  Government approval to run the business.

improving sales volume. .An Internship Report on Marketing Plan of Divine Holdings Ltd. And the budge of marketing plan cost is depending on organization ways. 61 DIVINE HOLDINGS LTD.

I mainly focused the recent performance of both companies. Here I have showed comparisons of Divine Holdings Ltd.  Their profit was about 30 million BDT in the last year. Having 8 ongoing projects. are as following:     Bridge Holdings Ltd. Their profit was about 50. . Market dominance. Assurance Holdings Ltd.  Their all projects value is less than the DHL. 4. why they need not to rent or hire   Having only 5 ongoing projects. Asset Developments and Holdings Ltd..12 Comparative analysis with others: The competitors of the Divine Holdings Ltd. with Bridge Holdings Ltd.  projects with due time. 62 DIVINE HOLDINGS LTD.  Having good operating revenue but not as like DHL. from other companies. The ongoing projects value is  Sometimes they need to hire equipments to run the projects approximately 1050 million BDT.3 million   BDT in the last year. of leading Holdings Company in  Having good reputation in    the country. Divine Holdings Ltd.. Reputation in handover the construction business. Having above 250 employees. Comparison with Bridge Holdings Ltd.: Here I compared Divine Holdings Ltd.An Internship Report on Marketing Plan of Divine Holdings Ltd. Having enough equipment that’s  Having 30 years experience but they are not doing better than DHL. Alliance Holdings Ltd. with Bridge Holdings Ltd. Having good operating revenue.  Having only about 200 employees. This two are leading Holdings companies in the country.  Having 7 years experience as one Company. Having Over Draft account in the   bank.: Bridge Holdings Ltd  Bridge Holdings is a Private Limited  DHL is Private Limited Company.

building  Projects handover process is lengthy. Website is not well designed. Dhaka.  Having well designed website. city area only.  Running several projects in Dhaka Dhaka city but also Cox’s bazaar.  Running several projects not only work. .An Internship Report on Marketing Plan of Divine Holdings Ltd.  Chittagong city area. Having another self   situated in Uttara.  Present market share is 15%. 63 DIVINE HOLDINGS LTD. Market share is 20%.

2 Working on corporate offic 5.3 My Responsibilities in Sale Team 5.5 My Experiences at DHL 64 DIVINE HOLDINGS LTD.An Internship Report on Marketing Plan of Divine Holdings Ltd.1 Working on DITF Chapter – 05 Actual Task Part 5.4 Working on credit realization 5. . Part – 05 5.

They always suggest and assist me how to do and what to do which makes my duties quite possible and easier.M. Customer identification. . And the employees were very helpful to do my work. As I have done my internship Divine Holdings Limited. 65 DIVINE HOLDINGS LTD. . Working on marketing team. I have started my internship on 13th January. I was engaged with different work in the company. and so on). The duties performed by me during internship are as follows: 5. Akter Hossain. I enjoyed my duties very much. Marketing Executive under S. working telemarketing. Working DIFT. Shahadat Hossain Bahar of that company and also said to him to provide launch when I am in there.1 Working on DITF: First day of my joining. Me in front of main entry gate into DHL stall. after that you will rejoin in here marketing department. 2015.M. Shahadat Hossain Bahar said to me to learn for 2/3 weeks from bottom level of marketing system to understand the whole sales system. The reason was. I did internal and external work like (marketing filed work.An Internship Report on Marketing Plan of Divine Holdings Ltd.Md. I was sent to Dhaka International Trade Fair by an employer named Mr. The Chief marketing officer S.

He always suggests and assist me how to do and what to do which makes my duties quite possible and easier.  Plan and conduct direct marketing activities  Make sales calls to new and existing clients  Develop and make presentations of company products and services to current and potential clients. 66 DIVINE HOLDINGS LTD. 5. On second day.An Internship Report on Marketing Plan of Divine Holdings Ltd.2 Working on corporate office: On 12th February. I was set to DITF in a vacant desk with a Laptop and my colleague worked here on marketing. from whom I was learnt how to fix pricing for a new suite share.3 My Responsibilities in Sales Team:  To contact with Client & Customer by the Telephone  Face to face meeting with the Client & Customer  To visit the Project of Divine Sydney city & others project.  Develop and maintain a customer database  To attend the Marketing meeting time to time. 5. 2015 I have joined in corporate office under Mahfujur Rahman (Shipon) Deputy manger (sales and Mkt) Officer. .

From its very inception the company has won the confidence and good will of its valued clients. I was worked under (CMO) S. Shahadat Hossain Bahar as a part of sales team.  5. .M. I was placed in the department of marketing of the Divine Holdings Ltd. For 12 weeks. DHL has becomes a trusted name in the real estate sector in Bangladesh. As an intern. Received credit 5. Working on credit Realization: I was working on credit realization department.5 My Experiences at DHL: During my internship. I have the opportunity to do different types of tasks. I worked in the DHL. especially I participated in different marketing activities of the company which broadened my perception about a 67 DIVINE HOLDINGS LTD. As an intern.An Internship Report on Marketing Plan of Divine Holdings Ltd. DHL is one of the renowned Housing companies in Bangladesh.4 Maintain sales activity records and prepare sales reports. I have collected monthly installment amount form the customer and made a monthly credit realization report. After preparing that report I had submitted it to account & finance department of DHL. .

68 DIVINE HOLDINGS LTD. . customers behaviors and listen to their demands and expectations. I enjoyed working in DHL. company’s operation. I worked in sales team for the purpose of marketing campaign and DHL sales team is really cooperative and friendly they are always suggest me how to identification a good customers and how to motivate a good customer.An Internship Report on Marketing Plan of Divine Holdings Ltd. Where I got a chance to observe the corporate clients’. All my colleagues were really cooperative and friendly to me. I worked in marketing team and credit realization department.

So. but I have found some inequality between the customers and the organization.5 Time Frame 6.7 Sample Size 6. . Part – 06 Chapter – 06 Research part 6. on my research 69 DIVINE HOLDINGS LTD.6 Budgeting 6.3 Methodology of the study 6. Marketing department is the driving force for a company.10 Analysis of Data 6. It takes some profitable steps to collect company finance.11 Hypothesis Development Defining problem: During my internship I have worked in the marketing department of Divine Holdings Ltd and I have gathered much practical experience that helps me to build my career. I want to find it out.1 6.1 Defining problem 6.An Internship Report on Marketing Plan of Divine Holdings Ltd.4 Respondent’s element 6. The performance of marketing department is good.9 Sampling plan and procedure 6.8 Sample technique 6.2 Selection of the topic 6.

In order to prove the hypothesis I have taken some variables as independent variables. 6. I have made this report more effective. The topic of the study was chosen in consultation with the honorable supervisor.2 Selection of the topic: Here the analysis topic “Marketing Plan of Divine Holdings Ltd. I have collected data from the company.”. I will be conducting the primary research through door to door survey. so that they can use those. part and lastly I will provide some recommendations. 6. And my sample size will be 50. different Real estate /holdings companies and REHAB website. Moreover.5 Time Frame: Events Primary Data Secondary Data Time 10 days 10 days 70 DIVINE HOLDINGS LTD.3 Methodology of the study: By taking the help of the primary data.  To make the data meaningful I have done Frequency and graphical  presentation etc. mailed questionnaire. While assigning the topic necessary suggestions were provided by honorable supervisor to make this project report a well organized.4 Respondent’s element: The total respondents are two classes:  Executive employee  Business people 6. I have conducted primary research which consists of the opinions of different classes of people. personal interview and group discussion with friends. if they want. . 6.An Internship Report on Marketing Plan of Divine Holdings Ltd.

and Strongly Agree 6.9 Sampling plan and procedure: Actually it is not possible to talk each and every customer for filling up the question. 71 DIVINE HOLDINGS LTD. Here. A total of 50 respondents have been conducted. Printing. and Binding Total Fig14: Budgeting 6.An Internship Report on Marketing Plan of Divine Holdings Ltd. For conducting this research.8 n = sample size = 50 Sample technique: I have used Likert scale to get the response from the customer . and Service holders. Agree (5).7 Cost (BDT) 700 500 1500 2700 Sample Size: The sample size of this study has been consisted of the Business people. I have followed the probabilistic sampling procedure in order to select the sample which is Simple random sampling. 6.6 15 days 35 days Fig13: Time frame Budgeting: Criteria Data Collection Transportation Processing. . employers of the company. Disagree (3) Disagree Neither Agree Nor Disagree (4).I would like to know whether respondents’ are (1)Strongly Disagree (2). Analysis of Data Total 6.

I have used MS Word. HA: Their promotional strategies are market oriented. Individually I had analyzed the data by myself. 72 DIVINE HOLDINGS LTD. recommendation and conclusion. Fig 15: Selecting sample by random sample method The rationality behind following simple random method is to given equal weight to each elements of the population to have the chance of being selected for the sample. 6.11 Hypothesis Development: With a view of fulfilling the objectives some relevant hypothesis have been formulated for this study: 1. 6. HA: DHL’s marketing plan is more concerned about existing and new customer. HA: The company considers different types of advertisement to increase sales. Also the Parametric and non-parametric statistical tools and basic statistical techniques have been used.10 Analysis of Data: After collecting all the data I had analyzed all the data. MS Excel to analyze data. chart. Finally I will present my research in front of audiences. . Based on my analysis I have made findings. limitation. Then I had made the comparison of data and explain it through graph. 2. 3. table etc.An Internship Report on Marketing Plan of Divine Holdings Ltd.

64 08 14 166 3.74 0.88 3.4 ) Deviation( ) Z-test value 8.02 14 16 182 3. 6.1 5. .20 z value 0.An Internship Report on Marketing Plan of Divine Holdings Ltd.5 Z table: Probabili ty 0. Necessary Formula to calculate Z Test value Hypothesis range 1=Strongly Disagree 2=Disagree 3=Neither agree nor disagree 4=Agree 5=Strongly agree Total Average ( Standard H1 02 04 08 H2 04 06 10 H3 10 09 05 H4 05 03 07 H5 12 15 09 H6 06 08 14 H7 05 07 05 13 23 201 4.B: In a 5-point scale.62 1.20 7 2 6. HA: DHL strongly committed to customer to fulfill their needs and wants.35 5.28 1.32 18 15 181 3. the mean value is 2.3 1.40 1.64 12 14 161 3. HA: The sales team of DHL is capable enough to achieve the satisfaction of prospective customer.22 18 17 189 3.44 1.8 Figure16: Summary of responses of the respondents& manual calculation (Sources: Questionnaire Survey) N.78 7 7 132 2.59 1. HA: The price of their overall products or services is comparatively reasonable to the customers.37 1.85 * this is often used in in power calculations 73 DIVINE HOLDINGS LTD. 7. 4. HA: DHL develop an integrated” clicks –to-pick” strategy.80 4. 5.

001 2. HO: DHL’s marketing plan is not more concerned about existing and new customer. β=0.33 2.01 0. 02 ) 2 ] = 1. Here.2 0.96 0.8.0025 0.5 n=50. Ho µ=2.05 201 50 4.An Internship Report on Marketing Plan of Divine Holdings Ltd.81 3. xi 1 2 3 4 5 Level of ∑ fixi n = fi 2 4 8 13 23 50 fixi 2 8 24 52 115 201 = fixi× xi 2 16 72 208 575 873 significance: 5% = 0. HA: DHL’s marketing plan is more concerned about existing and new customer.29 1. power=0.58 2.05 1.02 = = = [ 873 49  ( 4 .005 0.025 1.10 0.5 HA: µ>2. .5% each side) 1.05 * this is often used to define the 95% confidence interval (2.65 0.10 * this is often used for testing statistical significance p=0.286 74 DIVINE HOLDINGS LTD.

HA: Their promotional strategies are market oriented.5)/ (1.5 HA: µ>2. follows Z -distribution Z0.64 75 DIVINE HOLDINGS LTD. 2.645) null hypothesis is not accepted.35>1.An Internship Report on Marketing Plan of Divine Holdings Ltd. Zcal= ( -µ)/ ( /√n) = (4.05 ∑ fixi n 182 50 3. marketing plan 4% Strongly disagree Disagree Neither agree nor Disagree Agree Strongly agree 8% 16% 46% 26% Figure-17 At 5% level of significance.645 Since Z cal> Z tab the (8.35 At 5% level of significance.5 n=50. Ho µ=2.02-2. it is proved that marketing plan is more concerned about existing and new customer. = Xi 1 2 3 4 5 Fi 4 6 10 14 16 50 Fixi 4 12 30 56 80 182 Fixi ×xi 4 24 90 224 400 742 = = significance: 5% = 0. Level of Here. HO: Their promotional strategies are not market oriented. .05 =1.07) = 8.286/7.

645 Since Z cal> Z tab (5. HA: The Company considers different types of advertisement to increase sales. HO: The Company does not apply different types of advertisement to increase sales.645) the null hypothesis is not accepted. the survey proves that their promotional strategies are market oriented.375/√50) = 5. 48 192 70 350 161 633 . 3. = = [ 742 49  ( 3 .375 Zcal= ( -µ)/ ( /√n) = (3.5 Xi 1 2 3 76 4 5 Fi 10 9 5 12 14 50 Fixi Fixi × xi 10 10 18 36 15 45 DIVINE HOLDINGS LTD.05 =1.88 At 5% level of significance.5)/ (1. Promotinal strategies Strongly Disagree Disagree Neither agree nor disagree Agree Strongly agree 8% 12% 32% 20% 28% Figure-18 At 5% level of significance.An Internship Report on Marketing Plan of Divine Holdings Ltd.88>1.64-2. 64 ) 2 ] = 1. follows Z -distribution Z0. Ho µ=2.

59 Zcal= ( -µ)/ ( /√n) = (3.22 = = = [ 633  ( 3. . Level of significance: 5% = 0.5 n=50.20>1.645 Since Z cal > Z tab (3.65) the null hypothesis is not accepted. Advertisement 28% 20% Strongly Disagree Neither agree nor disagree Strongly agree 18% 24% Disagree Agree 10% Figure-19 77 DIVINE HOLDINGS LTD.22-2.59/√50) = 3. HA: µ>2.20 At 5% level of significance.05 =1. follows Z -distribution Z0. 22 ) 2 ] 49 = 1.5)/ (1.An Internship Report on Marketing Plan of Divine Holdings Ltd.05 ∑ fixi n Here = = 161 50 3.

Ho µ=2.78-2.5)/ (1.74>1.37/√50) = 6.05 =1.5 n=50.37 Zcal= ( -µ)/ ( /√n) = (3. 78 DIVINE HOLDINGS LTD. 78 ) 2 ] = 1.645) the null hypothesis is not accepted.74 At 5% level of significance. HA: The price of their overall products or services is comparatively reasonable to the customers.78 = [ Xi  fixi  xi   X  ] 2 n 1 793 49  ( 3 . it can be said The Company considers different types of advertisement to increase sales 4.05 ∑ fixi n Here = 189 50 = = [ = Fi Fixi 1 2 3 4 5 05 03 07 18 17 50 5 6 21 72 85 189 Fixi xi 5 12 63 288 425 793 × 3. At 5% level of significance.5 HA: µ>2.645 Since Z cal> Z tab (6. follows Z -distribution Z0. HO: The price of their overall products or services is not comparatively reasonable to the customers. .An Internship Report on Marketing Plan of Divine Holdings Ltd. Level of significance: 5% = 0.

79 DIVINE HOLDINGS LTD. HA: The sales team of DHL is capable enough to achieve the satisfaction of prospective customer. follows Z -distribution Z0. Level of significance: 5% = Xi 1 2 3 4 5 Fi 12 15 9 07 07 50 Fixi 12 30 27 28 35 132 Fixi × xi 12 60 81 112 175 440 0. this survey proves that the price of their overall products or services is comparatively reasonable to the customers. .8<1.5)/ (1.42 Zcal= ( -µ)/ ( /√n) = (2. 5.5 HA: µ>2. Ho µ=2.5 n=50.64 = 1.05 Here = 2.42/√50) = 0.64-2.05 =1.645 Since Z cal< Z tab (0. Price 34% 10% 6% Strongly disagree Neither agree nor Disagree Strongly agree 14% Disagree Agree 36% Figure-20 At 5% level of significance. HO: The sales team of DHL is not capable enough to achieve the satisfaction of prospective customer.An Internship Report on Marketing Plan of Divine Holdings Ltd.8 At 5% level of significance.645) the null hypothesis is accepted.

Sales team 14% Strongly Disagree Disagree Neither agree nor disagree Agree Strongly agree 24% 14% 18% 30% Figure-21 At 5% level of significance.5 Ho µ=2.44/√50) = 4.05 3. HA: µ>2.5 n=50. Level of Here = Xi 1 2 3 4 5 Fi 06 08 14 08 14 50 Fixi 06 16 42 32 70 166 Fixi × xi 06 32 126 128 350 642 significance: 5% = 0.An Internship Report on Marketing Plan of Divine Holdings Ltd. Ho: DHL does not develop an integrated” clicks –to-pick” strategy. HA: DHL develop an integrated” clicks –to-pick” strategy. .1 80 DIVINE HOLDINGS LTD. 6.32-2.32 = 1.44 Zcal= ( -µ)/ ( /√n) = (3.5)/ (1. it can be said that the sales team of DHL is not capable enough to achieve the satisfaction of prospective customer.

it can be said that 28% respondent are agreed that DHL develop an integrated” clicks –to-pick” strategy. Ho µ=2.05 Here = 3. At 5% level of significance. HO: DHL is not strongly committed to customer to fulfill their needs and wants. Level of significance: 5% = 0. Clicks to pick starategy 12% Strongly disagree Disagree Neither agree nor Disagree Agree Strongly agree 28% 16% 16% 28% Figure-22 At 5% level of significance.5 HA: µ>2.05 =1.645) the null hypothesis is not accepted. follows Z -distribution Z0.5 n=50.An Internship Report on Marketing Plan of Divine Holdings Ltd. H A: DHL strongly committed to customer to fulfill their needs and wants. 7.62 = 1.42 81 Xi 1 2 3 4 5 Fi 05 07 05 18 15 50 Fixi 5 14 15 72 75 18 1 Fixi × xi 5 28 45 288 375 741 DIVINE HOLDINGS LTD. .1>1.645 Since Z cal> Z tab (4.

An Internship Report on Marketing Plan of Divine Holdings Ltd. 82 DIVINE HOLDINGS LTD. follows Z -distribution Z0.42/√50) = 5. Zcal= ( -µ)/ ( /√n) = (3.5)/ (1.05 =1. . Committed to customer 10% 30% 14% 10% Strongly Disagree Disagree Neither agree nor disagree Agree Strongly agree 36% Figure-23 From this study it is revealed that 36% respondents are agreed.62-2.8>1.645 Since Z cal> Z tab (5. So DHL strongly committed to customer to fulfill their needs and wants.8 At 5% level of significance.645) the null hypothesis is not accepted.

2 Recommendations 7. . Recommendation & Conclusion 7. Part – 07 7.1 Findings 7.1 Chapter – 07 Findings.An Internship Report on Marketing Plan of Divine Holdings Ltd.3 Summary Findings: 83 DIVINE HOLDINGS LTD.

that 70% is agreed and 16% is disagreed that the price of their overall products or services is comparatively V. From this study it is revealed. I also want this organization perform very well in market and accelerate their business. I. that their promotional strategies are market oriented. DHL take good care about exist and new customers. From this study it is revealed that 72% are agreed and 12% are disagreed that DHL’s marketing plan is more concerned about existing II. From this study it is revealed. Because behind of every business customers are everything. DHL should ensure that their promotional strategies are market oriented. I would like to tell them to sort/find the risk factors and minimize it. As I got good response from market after that. that 28% is agreed and 52% is disagreed that the sales team of DHL is not capable enough to achieve the VI. satisfaction of prospective customer. Recommendations: I through a question to DHL customers. II. “DHL more concerned about existing and new customers”.2 I. From this study it is revealed. From this study it is revealed that 60% is agreed and 20% is disagreed III. reasonable to the customers. From this study it is revealed. and new customer. increase sales. To capture this huge numbers of customers their promotional activities should be creative and must be market oriented. If there is any dissimilarity 84 DIVINE HOLDINGS LTD. 7. that52% is agreed and 38% is disagreed that The Company considers different types of advertisement to IV. And maximum of them compliance with us that. that DHL develop an integrated” clicks –to-pick” strategy. that 46% is agreed and 28% is disagreed VII.An Internship Report on Marketing Plan of Divine Holdings Ltd. that 66% is agreed and 24% is disagreed that DHL strongly committed to customer to fulfill their needs and wants. . From this study it is revealed.

After that DHL would be aware about their product & service price. VI. customer also fined more flexible way to complete their work. Customers always searching for high quality product and service with low cost. So. . DHL should be strongly committed to their customer to fulfill their needs & wants because assurance is the best way to getting new 85 DIVINE HOLDINGS LTD. There are so many competitors in the market. they can be concern about their competitor’s price. regarding the promotional commitments than company will fail to explore new client. Advertisement is the main key to influence the customers. DHL should be developing an integrated “Clicks-to-Pick’ strategy for their customers. New and innovative strategies easily impress the customers. most of the responses were negative on this hypothesis. If they want to improve their sales margin they should increase different types of advertisement like as Billboard advertising. company need to be more careful when they select this. IV.An Internship Report on Marketing Plan of Divine Holdings Ltd. More over most of the customers agree with me. So Clicks-to-Pick’ strategy will be more effective than others. VII. DHL should be developed their sales team and its strategy. So DHL should find out some new strategy and creative planning for satisfying and fulfilling the customers demand properly. So organization need more effective to develop high quality product and service with competitive price. On the survey. They always tried to do their work very shortly. so they should take it sincerely. Newspaper advertising etc. online advertising. V. New world based on internet and technologies. As price is the main fact now a days. III. Human nature always wants to divert old to new. They should consider their different types of advertisement to increase sales.

by hard working and sincere efforts. 86 DIVINE HOLDINGS LTD. However. 7. DHL is marketing its products to several consumers. customers. DHL achieved paramount fame in this country’s construction scenario through successful construction of many projects. From these projects Divine Holdings Limited are generating large amount of profit in the last six years. To prepare my internship report. As an organization the DHL has earned the reputation of top Holdings Company in Bangladesh. . Now people are more professional about their work. have increased the marketing of the company so that it becomes one of the leading Companies in Bangladesh. I think I gathered enough information and get better experience in work in marketing department. DHL is given incentives and rewards to the Employees so that motivation and encouragement is expressed. If any organization failed about their commitment people will get back and become discourages.An Internship Report on Marketing Plan of Divine Holdings Ltd. So DHL should be more professional about their commitment. Top management and all the employees.3 Summary: The competitive environment in the contemporary global economy requires an efficient method on the part of enterprises to influence the innate knowledge and experience of employees and executives for competitive advantage. DHL is one of the biggest organizations in Bangladesh and contributing the highest amount of GDP in the economy. they should take all the necessary steps that are needed for market promotion.

Part – 08 8.1 Abbreviations Chapter – 08 Appendix part 8. .3 Web Link 8.4 Questionnaires 87 DIVINE HOLDINGS LTD.An Internship Report on Marketing Plan of Divine Holdings Ltd.2 Bibliography 8.

. HRM Human Resource Management LC Letter of credit NRB Non Residence Bangladesh MOL Ministry Of Land RAJUK Rajdhani Unnayan kortripokha 88 DIVINE HOLDINGS LTD.An Internship Report on Marketing Plan of Divine Holdings Ltd.1 Abbreviations: BNBC Bangladesh National Building code CDL Capita Land Development Ltd. DHLD Divine Holdings Land & Development Ltd. 8. DCCI Dhaka Chamber Of Commerce & Industry DITF Dhaka International Trade Fair GBHL Green Bangla Holdings Ltd. CRM Customer Relationship Management DHL Divine Holding Limited. CEO Chief Executive Officer COO Chief Operating Officer.

 None (2009). REHAB 8.divinegroupltd.3 Web Link: I.D. Second Edition: 2001. Business Research Methods . Market Research Made Easy (Self-Counsel Business).divinegroupltd.8th .facebook. Seraj 2012. II. www.com/ [Accessed: September 2009]  Private Sector Housing.Ali and Rajib (2015). 1999. www.wikipedia. 2002  Kotler..divinegroupbd.google. 2003  Fink Arlene. Second European Edition: Prentice Hall Europe 1996.p. Dr. [Online] Available From: http://www.Toufiq M.com www. http://www. marketing .An Internship Report on Marketing Plan of Divine Holdings Ltd.com www. and Schindle. (2003). .com/definition/real-estate 89 DIVINE HOLDINGS LTD.India: Tata McGraw-Hill  Doman Don.[Interview] 24th Mar 2015 8. How to Conduct Surveys: A Step-by-Step Guide . Philip. Principle of Marketing. Fourth Edition: 2002. Divine Group.com IV. https://www.businessdictionary.com/divineholdings VI.2 Real Estate & Housing Association of Bangladesh Bibliography:  Cooper. III.com/ V. Page no: (21-31)  Reza.

Instruction: Please put () tick in the specified boxes and write down your comments in the specified space.……………….. Thank you for your mindful cooperation.. DHL’s marketing plan is more concerned about existing and new customer. Motalib Hossain student of Bachelor of Business Administration (BBA). and conducting a survey on “Marketing plan for Divine Holdings Ltd.. . Would you mind giving us few minutes to answer some questions? All the answering questions will be highly acknowledged and esteemed..………………………… : ……………………………. 1. I am doing internship in Divine Holdings Ltd..An Internship Report on Marketing Plan of Divine Holdings Ltd... 8. Survey: Occupation : ...... as it will be a great assistance for me to complete the research project..4 Questionnaires: Dear Respondent.. Name : ……………………………. I need your cooperation for fulfillment of my report.. 90 DIVINE HOLDINGS LTD. Age Gender Divine Holdings : ….. Ltd.”As a partial fulfillment of the course BUS 490 Practicum. in the College of Business Administration (CBA) at International University of Business Agriculture and Technology (IUBAT). This is Md........

The price of their overall products or services is comparatively reasonable to the customers. . o o o o o Strongly Disagree Disagree Neither agree nor disagree Agree Strongly agree 2. o Strongly Disagree o Disagree o Neither agree nor disagree o Agree o Strongly agree 5. o o o o o Strongly Disagree Disagree Neither agree nor disagree Agree Strongly agree 3. o o o o o Strongly Disagree Disagree Neither agree nor disagree Agree Strongly agree 4. o Strongly Disagree o Disagree 91 DIVINE HOLDINGS LTD. Their promotional strategies are market oriented. o o o o o Strongly Disagree Disagree Neither agree nor disagree Agree Strongly agree 6. The company considers different types of advertisement to increase sales.An Internship Report on Marketing Plan of Divine Holdings Ltd. The sales team of DHL is capable enough to achieve the satisfaction of prospective customer. DHL develops an integrated” clicks –to-pick” strategy.

. o o o o o Strongly Disagree Disagree Neither agree nor disagree Agree Strongly agree Thanks to All 92 The End DIVINE HOLDINGS LTD. DHL strongly committed to customer to fulfill their needs and wants. o Neither agree nor disagree o Agree o Strongly agree 7.An Internship Report on Marketing Plan of Divine Holdings Ltd.

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